LAWRENCE PROPERTIES UPDATEUPDATE

RESIDENTIAL MANAGERS SINCE 1925 • NEWSLETTER • WINTER 2002

SENIOR MANAGEMENT Keeping Your Creativity Alive EXECUTIVE (Or, just because you’re 9-to-5 doesn’t mean you can’t follow your dream) BARBARA BERRISFORD The Pursuit of Harmony nce upon a time when you were small online each Fall in cooperation with Yahoo. and the world seemed so large, they Benefitting The Actors’ Fund, the oldest nation- pinched your cheek and asked, “What do al social service organization for folks in the O entertainment industry, The Auction of 1,000 you want to be when you grow up?” In those moments of youth when everything is possible, Stars has in the past included such items as you told them you would be the world’s greatest walk-on roles in Phantom of the Opera and astronaut or musician or a race car driver or a Cabaret. There also have been TV walk-ons for Broadway star, and in the magic of your child’s Will and Grace and Frasier. For more info, log universe there seemed no reason why not. on to www.actorsfund.org and click But why not was waiting around the bend, and The Auction of 1,000 Stars icon. soon enough nine-to-five became your reality For the love of dance, here’s an out- and your dream of creative self-expression got standing chance to find out what really put on a shelf. goes into creating the magic of a ballet Photo by Bob Newey Well, have we got news for you. Just while performing a grande plie with the Lawrence Properties Senior because you’re running the race doesn’t creme de la creme. The New York City Management Executive Barbara mean the grind has to grind down your Ballet Educational Department offers Berrisford literally came of age with dreams. Here’s how to make them real. Ballet Fundamentals, a unique half-day New York’s residential management I’ve always wanted to be in show course where students, designers, choreogra- industry. Born and raised in Queens, business, darling ... If you’ve mas- phers, musicians and other members of the she graduated New York University tered the art of smiling at inane clients American Ballet give you an overview of the with a degree in political science. She and loopy relatives, you’re Oscar-worthy entire ballet process and lead you in simple didn’t know where her studies would already. But just in case, how about work- ballet movements. For more information and take her, but she knew she liked working ing with a professional theater group. The to enroll, call the New York City Ballet with people. Killing Kompany is a troupe of profes- Education Department at (212) 870-5636. It was the early 80s and Barbara sional Broadway, television, and film The hep cat in you will jump and jive for the responded to an ad for an entry-level actors who write and perform original groovy chance to learn what it’s like to gig at clerk in a real estate rental management mystery plays at dinner theaters from a real jazz club. Play at open jam sessions firm. Soon after she moved to one of the coast to coast. They’ve been inter- courtesy of the Smoke Jazz Club (jam ses- largest property management firms in viewed on CNN, MSG Networks, and else- sions every Monday night at 2751 Broadway the city as an assistant on-site manager. where, and they’re willing to sell you an actual and 106th Street; (212) 864-6662; “When I first became a property man- role. You’ll rehearse with the actors, learn the www.smokejazz.com), and Cleopatra’s Needle ager, I managed a portfolio of buildings art of interactive theater, and appear in a dinner (open jams on various nights at 2485 Broadway in Queens,” says Barbara. “That was a at 92nd Street; (212) 769-6969, www.cleopa- theater setting. (Participating will also let you good experience because I learned a lot The Killing Kompany trasneedleny. com). Or if Cabaret is your do good since donates a about physical and mechanical infra- portion of their ticket sales to the Children’s Aid thing, the 92nd Street Y offers Y Cabaret, a by- Society and various other philanthropies.) Find audition-only course to learn how to rehearse structure. I was also negotiating new out more by calling 1-888-SHOOT-EM, or log and deliver theatrical songs in staged solos and contracts for my properties. The work on to www.killingkompany.com. small ensembles. The course ends with a public was different every day, and that’s what Speaking of doing good while you strut your performance. To learn more, phone (212) 415- made it satisfying. Opportunities came stuff on stage, here’s a great way to fulfill your 5580. and I moved on.” dream of a Broadway part. The Auction of Never to be outdone musically, the Evening Move on she did, to a 20-acre, 450-unit 1,000 Stars is an annual fundraising event held Division of the world-renowned Juilliard garden apartment complex in Queens. School offers courses in both choral and orches- “The property was in foreclosure,” tral conducting. Drop that air baton and really Barbara recalls. “They had no money, find out what every motion means and how the boiler was on its last legs, every sin- tough a job conducting really is. For more gle roof leaked, there was almost no In this issue… information, call (212) 799-5000, extension staff, and what staff they had didn’t 273, or log on to www.juilliard.edu/evening know what they were doing. On Keeping Your Creativity Alive ...... 1 and click on “Performance Practice Courses.” December 31st, I lost a boiler in zero With all the juggling you do in your life, no degree weather. I spent that New Year’s Senior Management Executive doubt you’ve got what it takes to really juggle Day celebrating in the management Barbara Berrisford ...... 1 — balls and clubs, that is. The Carmine Street office because I finally got heat and hot Irregulars (a.k.a. New York City Jugglers) is an water up for the residents. Then I had to Ask Anton ...... 2 affiliate of the International Jugglers figure out how to pay for it all.” In the Association. They meet Thursdays from 7:30 to end, however, Barbara helped negotiate Such Interesting People ...... 3 10:00 PM in the West Village at the Carmine (Continued on page 2) (Continued on page 3) 1 Keeping Your Creativity Alive (continued from page 1) Recreation Center (2 Seventh Avenue South, one block north of Houston Street on the northwest Not a day goes by that corner at Clarkson Street; (212) 242-5228). Jugglers of all levels, including beginners, are wel- LawrenceAsk Properties Anton come. Be sure to wear rubber-soled shoes and comfortable clothing — they’ll show you what to doesn’t respond to our do. Your first visit is free, but then you’ll have to pay an annual membership fee to keep attend- residents with answers to ing. For more, click on to www.juggler.net/carmine. real-life, day-to-day For those who love the sound of their own voice, what could be better than a personal radio show? household operating WLUX-AM, a Deer Park, Long Island-based radio station, will sell you weekly 30 or 60 minute questions. Our Ask time segments in 13-week installments and show you how to create and host your very own radio Anton column is dedi- show. And yes, the show is actually broadcast. To find out how it all works, call Ms. Megale at cated to your most fre- quent inquiries. Doing (631) 243-5400, extension 206. the answering is our own I want to paint, I want to sculpt, I want to write ... Psychologists tell us that the highest level in-house expert, Director of human actualization is self-expression through art. If the inspiration to paint or sculpt abides of Operations Anton Photo by Bob Newey within your psyche, the Brooklyn Museum of Art (200 Eastern Parkway, Brooklyn; (718) 638- Cirulli. 5000; www.brooklynart.org) offers a catalogue of courses in painting, drawing, sculpture, and mixed media through its hands-on, professionally-instructed Gallery/Studio Program. Create something extraordinary and your work will be displayed in the museum. Similarly, Art Zone at Question: I have just installed the most gor- The Queens Museum (New York City Building, Flushing Meadows Corona Park, Queens; (718) geous new maple floors in my apartment. 592-9700; www.queensmuse.org) provides professional guidance, materials, and interactive space Now I am told I must cover 80% of them with to make art in all media. Instruction is linked to the museum’s changing art exhibitions through- carpet. I love the look of the wood. Why do I out the year. have to cover them? If the written word is your milieu, you can hone your craft at The Writers Studio (8 Charles Street, Greenwich Village (212) 255-7075 www.writerstudio.com Anton responds: Maple floors are beautiful, ; ; ) a private, non-degree grant- ing writer’s school that provides intensive ongoing workshops in poetry and fiction, private tutori- but unfortunately it doesn’t matter whether als, and online courses in fiction and poetry for writers of every level, from beginners to advanced your floors are newly-installed maple or 50 to published. Once your words have found their voice, you can actually vocalize them at open year old linoleum — the rules are the same poetry mikes every Wednesday night at Nuyorican Poets Café (236 East 3rd Street between throughout all New York co-ops, condos, and Avenues B and C; (212) 505-8183; www. nuyorican.org), or head uptown for an ever-changing rental apartments. To wit, 80% of the floor variety of classes, readings, and other literary opportunities at Makor at the 92nd Street Y (35 West surface excluding the kitchen, bathrooms, and 67th Street between Central Park West and Columbus Avenue; (212) 601-1000; www.makor.org closets, must be carpeted. [click on Literary@Makor]). You can also take your inspiration in the company of other writers This is New York City by attending the numerous local, national, and international writers conferences for beginning, advanced, and published writers held throughout each year. To find a conference you might like Code and is includ- to attend, log on to at www.shawguides. com (click on Writers Conferences and Workshops), or ed in all House www.writersdigest.com, where you will also find a listing of online writers‚ courses, thousands Rules. The of places to get published, and a full calendar of literary conferences. idea Perhaps the rough and tumble of sports ... If you fancied yourself a Gretzky clone in high behind school or college express yourself on the ice at The Sky Rink at Chelsea Piers (23rd Street and the code Hudson River; (212) 336-6100; www.chelseapiers.com, and link to “Sky Rink”) for various open is to muffle the hockey sessions during the week. They’re accessible to anyone older than 18 — just bring your pass-through of own equipment, a dark or white jersey, and a mouth guard. Attention men and women who love driving fast: here are two driving schools that show you how noise between floors to to get behind the wheel and live your dream of driving a stock car on an actual track. Both are the greatest possible extent. And it doesn’t based at the Thompson Speedway in northeastern Connecticut, a mere three-hour drive from matter whether your floors are wood or con- Manhattan (less if you drive really fast). Choose from 1988 Winston Cup Rookie of the Year Ken crete, either. Each apartment acts like a sound Bouchard’s Drive to Victory Racing School (877-722-3438), or racing pro Mark Ebert’s Racing chamber. Carpeting cuts down not only on Reality (877-226-7223). vibrations caused by walking but also on the To express your love of the nautical visit www.floatplan.com. This site will teach you what you vibrations caused by electronic equipment like need to know about hoisting anchor and sailing away with listings for both paid and unpaid crew televisions and stereos. So, while there’s no positions destined for ports as close as Long Island Sound and as exotic as the Pacific Isles. But the ultimate sports experience happens through Dream Week, which makes sports fans‚ way around the requirement to cover 80% of dreams come true by organizing five-day programs for participants to meet and play with their pro- your new maple floors, you may want to fessional baseball, basketball, and hockey heroes. (Football will be available soon.) In the New investigate using area rugs that extend to 80% York area, the group represents the Mets (the camp is held at the team’s Florida training facility in of the floor surface. Such area rugs will keep January); the Rangers (in Toronto in mid-summer); and the Knicks (in Atlantic City in September). you in compliance with the coverage require- To get in the starting line-up, be over 25 years of age and call (800) 888-4376, extension 200. ment and can add another attractive decorating So cooking gets you cooking?... If the kitchen is where you express your creative self best and touch to your apartment. you enjoy watching well-known public television chefs like Mary Ann Esposito and Lidia Matticchio Bastianich, actually cooking with them would probably be even more fun. At Cooking Lawrence Properties Director of Operations By The Book, a downtown culinary school (11 Worth Street in Manhattan; (212) 966-9799; www.cookingbythebook.com), the speciality of the house is demonstrations and seminars by Anton Cirulli is a veritable font of information cookbook authors. And for the really serious, the Cordon Bleu (yes, the one in France at 8 rue when it comes to apartment life in the Big Leon Delhomme, Paris; (800) 457-CHEF; www.cordonbleu.net/schools/france) offers a selec- Apple. We invite you to submit questions for tion of one-day courses for cooking enthusiasts. Drop by when you’re in the City of Lights. the Ask Anton column by mailing to Lawrence For the nature lover in you ... If you’ve never gotten over your childhood fascination with Properties, 855 Avenue of the Americas, NY, dinosaurs, anthropology, astronomy, or natural history, express your passion by becoming a vol- NY 10001; faxing to (212) 279-2119; or e-mail- unteer ‘explainer’ at the Museum of Natural History (81st Street and Central Park West). A 12- ing to [email protected]. Submissions session training program led by museum scientists and staff will equip you to help visitors under- must be signed, will not be acknowledged, stand what’s on display. Call the Volunteer Office at (212) 769-5566 or log on to www.amnh.org. If you’re certain your boss comes from another planet and you have the hankering to know which become the property of Lawrence Properties, one, you can participate in the Search for Extraterrestrial Intelligence (SETI) by running a free and may be edited and used in future issues of program in the form of a screensaver that downloads and analyzes radio telescope data. The pro- the LP Update. ject, called SETI@home, is a scientific experiment that uses Internet-connected personal comput-

2 (Continued on back page)

Executive Barbara Berrisford (cont’d from page 1) SUCH INTERESTING PEOPLE a new mortgage for the distressed property, and is credited with getting the co-op back Such interesting people live in Lawrence with the Jewish community and the welfare on track structurally, mechanically, and Properties-managed buildings. We thought community because he wants to build (low- financially. you might like to meet some of them, so each income) apartments in the middle of Forest issue we introduce someone we think you’d Hills,” Governor Cuomo recalls. He asked “It was one of the most rewarding experi- like to know. This issue, meet: me to mediate. I said, ‘Look, I will do it. I ences of my career,” she says, “because I left don’t know anything about housing in particu- that property a lot better than when I found it. lar. But I know about people.” It was because of this outstanding achieve- Governor Mario Cuomo: It was then that Mario Cuomo began to think ment that Lawrence Properties invited The American Dream about a future in politics, and it didn’t take Barbara to join our family about two years long for events to evolve in that direction. In ago. Personified 1975, then-Governor Hugh Carey appointed Barbara’s typical day begins before 9:00 him to the position of Secretary of State. In AM, when she arrives at the office to check 1977, under pressure from Governor Carey, he and respond to e-mails and messages. Then ran for mayor of New York City but lost to she does her paperwork, and goes out to her Edward Koch. “What I learned,” says buildings, where she interacts with the Governor Cuomo, “was a lesson that I knew superintendent and residents, and the ven- pretty well until I broke my own rule by say- dors and contractors, of the properties she ing yes to the governor. And that is, you just manages. And then she goes to Board meet- don’t do it when your heart’s not fully in it. I ings, which usually last until 10:30 in the never did it again politically, including run- evening or later. ning for president. I did run when my heart “You have to be very well organized, and was fully in it, and that was for the governor- you have to organize priorities,” says ship when everybody told me not to. And Barbara. “I seem to have a knack for that. I when ironically Koch decided to run against try to solve the smaller problems as quickly me for the governorship, we won that thing as possible so that I have enough time to and wound up the only place in the country delve into the more serious challenges. where the governor wanted to be mayor and That’s the key. You have to keep on top of the mayor wanted to be governor.” everything. Mario Cuomo was elected New York’s 52nd “I have a personal philosophy about man- The story of New York’s Governor Mario Governor in 1982, and set popularity records aging buildings. It’s a series of partnerships. Matthew Cuomo is the American Dream per- in both his successful 1986 and 1990 runs for sonified. Born in 1932 at the hands of a mid- re-election. During his tenure, he stewarded When it works well and everyone involved wife in a room behind his family’s grocery the Empire State through two national reces- is supportive and in harmony with each store in South Jamaica, Queens, Governor sions, created more than 500,000 jobs, and other, the results are always successful, the Cuomo’s journey from the child of poor Italian introduced the state’s largest and most suc- path to them smooth. There is a partnership immigrants to renowned and respected public cessful economic development plan. Under his between the agent and the board. And there servant, orator, and man of letters is a lesson in leadership, New York City gained Stuyvesant is the partnership of the board itself. When what is possible when innate ability and intel- High School and Battery Park City, foreign boards are in trouble, invariably so are the ligence encounter uncommon vision and pre- investment in New York State more than dou- buildings. Getting along, moving, and paredness. bled, New Yorkers enjoyed the most signifi- thinking in tandem, are key.” An alumnus of the New York City public cant tax cuts in the state’s history, and the Practicing harmony in her professional and school system and summa cum laude graduate nation’s most expansive homeless housing her personal life has become an important of St. John’s Law School, Mario Cuomo was assistance program, drug treatment network, goal for Barbara. To achieve this balance, admitted to the New York bar in 1956. He and program for the mentally ill were inaugu- she owns a thoroughbred horse named Rue, married Matilda Raffa while still in law rated. He enacted the country’s first seat belt which she rides every evening (unless, of school, and upon graduation taught as an law; appointed the first African-American, course, she has a Board meeting). Riding adjunct law professor and worked as an attor- Hispanic, and female judges to the State Court has been Barbara’s renewal for more than 20 ney in a small law firm. It was during these of Appeals; and gave New York our first ethics years; she has competed in and won several early years that he honed his reputation for laws for public officials. horse shows. “We practice a kind of eques- representing the less fortunate against the But it was Governor Cuomo’s keynote trian choreography called dressage,” power machines of money and politics. address at the 1984 Democratic National explains Barbara. “That’s all about partner- Mario Cuomo’s first major success came in Convention that catapulted him into the ship and harmony between the rider and the the early 1960s’ when he defeated developer national spotlight and identified him as one of animal. That’s when you get an exquisite Robert Moses’s plan to remove junkyard own- the most insightful and compelling political movement ... a fluid dance. It takes disci- ers from Willets Point to make way for the thinkers and speakers of our time. Although pline, concentration, and patience. second World’s Fair. Soon after, he was con- widely regarded as the front-runner for the “To have everything move well together is tacted by a contingent of homeowners from 1988 Democratic presidential nomination, he always my objective. I think of it here, at Corona, Queens. “They called me saying that declared his noncandidacy when then- Lawrence Properties, as being a partnership, (then-mayor) Lindsay wanted to take about Massachusetts Governor Dukakis expressed 100 homes behind Lefrak City,” says the his desire to run. a harmonious environment. When one of us Governor. “They were mostly immigrants or “I’ve never thought of the presidency as has a predicament, we all try to solve it. the children of immigrants. They didn’t know something you should do because you want Everyone is here for everyone else. That’s a anything about politics. All they knew was it,” says Governor Cuomo. “You should pur- very rare thing in business today.” that their homes were going to be taken. It sue the governorship, the mayoralty, whatever It is the daily application of discipline, con- was a terrible situation. I represented them. I the position, because you believe that you are centration, patience that has enabled Barbara won again.” It was the first time in the histo- better than the other people available to do it. Berrisford to foster uniquely harmonious ry of New York City that a condemnation of I didn’t believe that about the presidency (in and productive partnerships with the build- property was reversed by a bill in the 1987). In 1991, frankly, I could have brought ings she manages. Congratulations on your Legislature, and it garnered a modicum of myself to believe that I was as good as the peo- outstanding work, Barbara. Lawrence is publicity for the young lawyer. ple in the field at the time because by then I proud to have you among us. “Then I get a call that Lindsay is having tzuris had had every experience you could have as (Continued on back page) 3

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LAWRENCE PROPERTIES UPDATE 855 Avenue of the Americas New York, New York, 10001