S E O Optimization

Local Business Solution

Phone: 304-676-9940 | Email: [email protected] | Web: professionaldesign.com Search Exchange Keeping your linking theme intact is crucial, for example, if you are a Pet Supply company and all your links are coming in and going out to only people that are related to your industry then your theme is intact, but let’s say you link out to a Coffee shop.

By linking to the coffee shop you have just diluted your theme from being 100% about Pet Supplies to 99% about Pet Supplies and What It Means... 1% about Coffee shops. Our Search Exchange is a revolutionary new concept that delivers performance in abundance. A join a web community lot of and experts in the field of SEO say that reciprocal link exchanges are through a managed dead. We agree that the traditional link exchange where you just link to someone reciprocal link outside of your industry and them back to you, actually in some cases hurts your by diluting your theme. exchange...

The Search Exchange is a development that encompasses the idea of websites joining a web community reciprocal link exchange coined the Search Exchange. All members that join the Search Exchange will exchange one keyword text link and description with all other search exchange members in their same category only. Therefore your Search Exchange page gives an outbound link to all members in your own category and their pages contain a keyword text link back to you, a true win-win situation.

The Search Exchange pages are W3c compliant and are highly relevant sources of incoming links. The inbound links derived from our Search Exchange Communities will be some of the powerful links used to do what we like to call creating your base. The base in our opinion gives your website a place to grow not just in link growth but by banding together you can achieve more than standing alone.

Phone: 304-676-9940 | Email: [email protected] | Web: professionaldesign.com Resource Library Search engine algorithms dictate that a website keyword rich in content will rank better than one that does not have the supporting documentation on their website.

A search engine sends out what is called spiders. These spiders crawl the entire internet and report back to the search engine what they have found. Essentially you can say that when a search engine spider gets to your website it is there to give your website a test (grade), and compare What It Means... your results to the rest of the websites that are competing for a set of specific keywords. resources written We can help your website prepare for the search engine spider test by creating the around keywords to Resource Library written around each of the keywords you want to get a good grade on. increase content The Resource Library is written in LSI relevancy... (Latent Semantic Indexing) format. LSI is something that many Search engines use as a part of their (grade) algorithm. For instance, if one of your keywords that you wanted to rank well for was “Cat” then a search engine might also be looking for the keyword “Feline” because it is a proven synonym of the word “Cat”.

By writing in LSI format we not only cover this part of the “TEST” but we also cover the basic need of having the supporting keyword documentation within your website. Each keyword on this page is then linked over to another supporting document page totally written about that keyword and your business. By branding yourself to the keyword you then become a part of the community and are therefore rewarded by the search engines which, simply put, gets you listed in the top of that search engine.

When doing a search for something on a search engine you get back what’s called SERP’s (Search Engine Results Pages). The results pages contain within them sometimes millions of results for the keyword that you are searching for. These results are displaying pages that they deem to have something to do with the keyword you are searching for. Now that your website has the Resource Library written in LSI format you are able to beat out millions of other pages that show up in these results simply because they do not have this invaluable resource to help their website achieve the best search engine marketing goals.

Phone: 304-676-9940 | Email: [email protected] | Web: professionaldesign.com Web Portal As a part of the search engine algorithm or search engine (grade sheet), search engines employ one way inbound linking bonus points for websites that have them and not so favorable bonuses for websites that do not.

You can look at the Internet as like a big spider web. The more parts of the spider web that touch your website (meaning inbound links from other websites) the more apart of the actual World Wide Web (www) your website becomes. Internet relationships between websites are not something that normal SEO’s refer to but we understand the larger picture instead of just getting What It Means... blinded by on-page optimization.

Inbound links from other websites are little additional inbound connections so that when a search engine spider is on their website giving them a links to help build site grade they also in turn follow this outbound link from their website down to yours. This exposure and in turn gets your website scanned by the search engines, the more often your relevancy... website is scanned the more activity is going on at your website again proving your website worthy of top 10 rankings.

As this starts to happen the major search engines start to reward your website with higher rankings because the overall picture and status of your website has changed. One way inbound keyword text links are about 70% of your overall score when it comes to ranking for keywords in the major search engines.

The Web Portal is displayed on all Community Search Exchange members websites which serves as a platform to gain quality inbound one way keyword anchored text links and business branding visual banner ads. Results are not only in gaining the inbound text links that you need to rank well for your keywords but also the click through rates from customers interested in your product or service through banner ads.

The Web Portal Ads page was developed to serve as a news and information outlet. So as a Community Search Exchange member under the Real Estate Community for example, your Web Portal page on your website will display unique news and information for your particular industry but also serving to contribute to the Community Search Engine Marketing efforts.

Phone: 304-676-9940 | Email: [email protected] | Web: professionaldesign.com Link Management If you want your website to rank in the major search engines it is imperative that you have a Link Management platform in place. In strict compliance with search engine guidelines we have engineered the perfect platform.

As your website begins to rank higher in the search engines, you begin to get noticed first by the search engines themselves and then by the community in which you are trying to rank or other semi related industry website owners. Once these webmasters have noticed your website they want to exchange reciprocal What It Means... links with you. By accepting a related link you become more popular again your website will be rewarded by accepting automated monitoring relevant reciprocal links. and maintenance of Link management is one of the most tedious time consuming parts of Search Engine reciprocal links and Optimization and when trying to do it by yourself it can become overwhelming and take valuable time away from running your business.

The Add Url link is put at the bottom of your website so that your website has the Link Platform in place to accept or deny all link exchanges from interested webmasters. Once a visitor clicks on the Add Url link there is a form that instructs them on what link to put on their website and it gives us the information about the link to put on your website.

Link monitoring is another part of the link management which is very hard to keep track of. Once we have accepted a link on your behalf our spider will continue to connect to your link partners to make sure their link to you website is indeed linking to you. If our spider recognizes that one of your link partners has removed your link they instantly get an email notification about the broken link exchange. If this link is not fixed within 7 days, their link is automatically removed from your website.

Phone: 304-676-9940 | Email: [email protected] | Web: professionaldesign.com SEO Program Overview

Features: • Automatic site “uptime” & malware monitoring • Automatic search engine “ping” notification and confirmation • Automatic search engine index monitoring • Automatic duplicate content checking • Automatic XML sitemap created after all site modifications or content updates • Automatic inbound One Way linking is done for those that choose to increase link power

Core SEO Approach: • Keyword identification & Content writing • Internal and external linking strategies • Automated page optimization • Automated internal and external linking • Automated site monitoring

Key Phrase Identification (1 key phrase may contain up to 5 words) Using powerful research tools we analyze your suggested key phrases to identify the levels of traffi c and competitiveness. Based on this research you can then decide on a set of key phrases that will bring your site more transactional activity.

Content Optimization Search Engines live and die by their ability to produce relevant results for their users. By employi ng specific guidelines they crawl through their huge databases of sites to identify the websites that are most relevant to the searcher’s key phrases.

Content Article Writing for High Relevancy Written content articles include article theme or topic, keyword phrase synonymic set, and high co- location or co-occurring keywords.

Page and Link Theme Mirroring Site keyword relevancy is weighted higher now than in the past. The naming of title pages, page headers, alt tags, and link anchor texts within your website using theme defining, co-location keywords increases keyword relevancy.

Tagging Title, Keyword and Description tags for each individual page generated automatically. This means the system can target different key phrases for different pages and increase the levels of traffic from a greater range of key phrases.

Inbound Links Ideally, all links should be relevant across the entire “Link-Chain”.

Phone: 304-676-9940 | Email: [email protected] | Web: professionaldesign.com