VNY 2020 UPDATE | August 2019

Minister of Culture, Tourism And Civil Aviation Hon. Yogesh Bhattarai

I have recently assumed the office of the Minister of Culture, Tourism and Civil Aviation and it is my foremost agenda to address all the bottlenecks that are holding back tourism from reaching its real potential in the country. There are a number of challenges, and it is going to be my personal focus to ensure that we address each setback in a systematic, effective and judicious way to ensure results that are not just surfacial but have a lasting impact on the growth and development of the industry. The Visit Nepal 2020 must not be viewed as a campaign only; it should be recognised as a national development strategy with ownership of the VNY 2020 across the nation by each citizen and the stakeholders of this industry. Right from the airport to every touch point that a visitor to © Laxmi Prasad Ngakhusi Nepal experiences must be converted to the best possible hospitality we as a country offer our Rt Hon. Prime Minister KP Sharma Oli guests. This can be achieved only when every INSIDE citizen engages in the campaign. I understand that development of infrastructure is the key to the growth of tourism and I assure you that the government has placed high 8 priority on infrastructure development in the PERSPECTIVE country; my focus is to ensure that tourism Tourism trade associations related infrastructure gets due priority in on their expectations and implementation. recommendations for Visit Nepal 2020. The need at this hour is to improve our products, to design the campaign carefully, to refine our marketing strategies, to develop 11 human resource and to upgrade use of technology. Our success however is incumbent VIEWPOINT on the synergy of our efforts. We must lay International airlines agree emphasis on sustainable and responsible that VNY 2020 will make tourism practices. The campaign initiatives must a difference to promote tourism in the country. reflect that we are working towards the highest Tourism is not only a major number. But more important standards in promoting Nepal as a preferred economic sector of Nepal but also than the number is the message travel destination, and a country that values and an area with immense potentiality. we want to disseminate to every 16/18 safe guards its environment and heritage. Our country is exceptionally corner of the world, through LIFETIME Tourism is a powerful way to advance inclusive gifted in nature, culture and Visit Nepal Year, that Nepal is a EXPERIENCES economic growth. It creates jobs and provides heritage. Many of our beautiful prized destination for travellers Kali X Mountain livelihoods in the remotest corners of our locations are yet to be explored and as well as investors who want Biking Festival accessed. Even without adequate to do profitable business in the country. It promotes social mobility, develops An adventure in the critical infrastructure, connects economies infrastructure and sophistication, travel and tourism industry. deepest gorge of the world. our country is already featured This will be an occasion for • • • to global value chains, increases trade and in the top lists of various travel us to expand the tourism Karnali Quest 2020 investment, and when done carefully, protects related evaluators. What we lack industry to remote corners of The longest rafting race the environment and preserves our cultural is adequate infrastructure, facility the country through destination in the world covering a heritage. Its transformative impact can drive our and due publicity. And here lies development programmes. distance of 240 kms where country on the path of shared prosperity. the prime significance of Visit The ultimate objective is to world class kayakers will Nepal Year 2020. With enhanced see a greater share of tourism compete. publicity, we aim to host two industry in Nepal’s GDP as this million tourists in 2020 which is the sector wherein Nepal has is roughly double of this year’s unmatched advantage. August 2019 | VNY 2020 UPDATE

Suraj Vaidya VNY 2020 EXECUTIVE SUMMARY National Program Coordinator Visit Nepal 2020 is Nepal’s technology and international An implementation committee commitment to improving synergies and networks to of experts from various its competitiveness through fortify the industry. backgrounds will work with investment, innovation, strategic tourism partners infrastructure development, The National Tourism (local and international) regulatory reform, Strategic Plan 2016-2025 has and public and private new product offerings, set 11 specific plans of action stakeholders to help Nepal environment and wildlife for the overall development increase its share of global conservation, and greater of tourism: branding target; visitor markets, identify efficiencies and excellence marketing target; focused and help develop existing in service standards with programs and development and new tourism products the objective of developing target; tourism economy; of distinction, champion an the tourism industry as a improvement of business environment for successful key economic development investment target; human tourism industry, and facilitate strategy of the country. resource development; greater engagement between infrastructure development visitor and experience. The government declared target; improvement of 2020 as the Visit Nepal Year tourism quality; reforms in The VNY 2020 Secretariat with a target to achieve two institution and management; has been established in a million arrivals and daily conservation of cultural restored wing of the beautiful spend of over $75. Visit heritage; and zero carbon Kaiser Mahal in the heart of Nepal 2020 is positioned as target. the capital, and works under a Lifetime Experience in a the aegis of the Ministry As National Program Coordinator of the Visit Nepal bid to position Nepal as one The Visit Nepal Year 2020 of Tourism, Culture and Year 2020, I look forward to setting the highest of the world’s most unique will act as catalyst to achieving Civil Aviation, and in close standards of efficiency, competence and integrity to experiential and lifetime value the government agenda to collaboration with the Nepal destination. recognise and accelerate Tourism Board and the promote Nepal as a preferred travel destination. the development of the high various travel and tourism With an outstanding portfolio potential of the tourism bodies in the country. Nepal is going through tremendous transitions on of tourism assets from the industry in the years t0 come highest mountains in the even as the government The VNY 2020 Strategic the economic and political spheres. We have had world to living cultures, Gods creates ease of doing business Action Plan encompasses significant changes in the past few years and despite and Goddesses, Nepal is for investors and stakeholders a range of initiatives that the challenges, we have made progress. We also also home to a rich heritage, with incentives and subsidy include creating 20 Lifetime stand in times of unprecedented opportunities for adventure, spirituality, provisions, supportive Experiences, having a three regional diversity, warm and policies, political stability and member women’s team partnerships, trade and foreign direct investment. And welcoming people, abundance sound governance. from Nepal, India and China we can fulfill our potential only through an integrated in wildlife and natural summit Mount Everest as a approach. resources, arts, recreation VNY 2020 is prioritising message of collaboration and and entertainment, safety and investment in infrastructure, goodwill, organising of the exceptional hospitality. promoting the industry’s Nepal Tourism Excellence How the world travels has changed today. We need to sustainability and ensuring Awards and the Nepal contemporise and work towards a more experiential Opening its doors to the systematic development of Tourism Investment Summit, tourism campaign; one that interacts and engages world in the 1950’s, Nepal has new and creative business initiating Kathmandu Valley caught the imagination of the models adapting to technology with the visitor at all levels. It must also now reflect by Night, appointing figures of most discerning travellers and and how the world travels global influence as Goodwill the strengths and aspirations of all the provinces in adventure seekers. today. As the tourism sector Ambassadors, supplementing the international marketplace. expands and changes, it is and reinforcing the Brand In 2018, Nepal received vital that Nepal retains its Building and Destination 1,173,072 international tourists importance as a lifetime I view VNY 2020 as not another tourism campaign Marketing activities of excluding overland travellers. destination of this important the Nepal Tourism Board but as a country development strategy which must be The top arrivals were from global industry. with digital innovation and given due focus collaboratively from the government, India, China, Sri Lanka, USA creativity at its heart, building private and civic sectors. and UK. Average length of Under the Prime Minister, Namaste Tourist Information stay is 12.6 days and per day Rt. Hon. KP Sharma Oli’s Centres, launching a domestic expenditure amounts to $54. In leadership, Visit Nepal 2020 campaign to create ownership As individuals and organisations working in tourism, 2018, share of FDI in tourism is an opportunity to expand of VNY2020 among all you are the key players of VNY 2020. I look forward to was 11.47% at Rs 23,855.50 the country’s tourism industry citizens showcasing tourism million. The hospitality sector to the remote corners of the learning, collaborating and understanding from your as national pride, installing has shown immense promise country through destination larger than life Yeti Sculptures experience to ensure that Nepal once again becomes with several international hotel development programs, and as public art painted on a preferred travel destination of lifetime experiences. chains having already entered to use Nepal’s unmatched by celebrated national I sincerely believe that any feedback, ideas and or in the process of entering the advantages as a tourism and international artists, market. destination to invite the world suggestions from you will bring immense value to the opening of the Gautama to experience Nepal with the Buddha Airport, organising VNY 2020. Strategically positioned highest level of commitment an aerial sports competition, between two of the worlds to creating the best possible highest altitude musical The success of VNY 2020 will depend on our national largest economies - India tourism experience. concert on earth, building on and China – Nepal has pride, willingness and ability to contribute. environmental and cultural immense opportunity for Suraj Vaidya, a prominent sustainability, among others. growth in the tourism sector. figure in the business To build the resilience and landscape of the country competitiveness of the has been appointed lead as tourism industry and grow its National Coordinator for Visit economic contribution, the Nepal 2020. He brings over government has identified three decades of business key areas of focus in all the expertise and experience provinces with emphasis on across countries and regions infrastructure development and has also served in the and connectivity. Primary eminent positions of President focus areas are building of the Federation of Nepalese of road and rail networks, Chamber of Commerce & airports and cable cars, Industries, SAARC Chamber opening of new trekking and of Commerce & Industries Visit Nepal 2020 Secretariat mountaineering routes, air besides serving as Vice Kaiser Mahal safety and aviation expansion, Chairman of Lumbini Kathmandu, Nepal stadiums and convention Development Trust and being Tel.: 4425035, 4443955 centres. In addition, there on the boards of various is importance on retaining reputed organisations and and upgrading existing institutions globally. He is a facilities while creating new passionate advocate of growth opportunities and leveraging and reform in the country. 2 VNY 2020 UPDATE | August 2019

Minister Council of Ministers for two years, and as Under Secretary of the PISC MEMBER PROFILE Ministry of Finance for five years.

Kedar Bahadur Adhikari 2020, Vice Chairman of the Program Implementation Sub Committee, Visit Raj Kumar Chhetri Nepal Year 2020 and the President of Vaidya’s Organisation of Industries and Trading Houses (VOITH) established in 1967 which has key interests in automobile, agriculture, infrastructure, education and trading businesses.

Vaidya is former President of Federation of Nepalese Chambers of Commerce and Industry (FNCCI) and been working at the ministry since SAARC Chamber of Commerce and September 2015. He holds a Bachelor’s Industry. He has also served as Advisor degree in Arts (Economics) from to the Prime Minister’s Economic Tribhuvan University and also in Group and as Chairman (Branding Education from Purbanchal University and Marketing) of Nepal Investment besides a Master’s Degree in Public Year 2012/13. Besides being an active Administration (Public Policy and Kedar Bahadur Adhikari is Secretary member of the business community Development Management) from Raj Kumar Chhetri is the General at the Ministry of Culture, Tourism and leading change by setting examples Tribhuvan University. Manager of Tribhuvan International and Civil Aviation since August of growth, Vaidya has been a promoter Airport. He assumed office in July 2019 and Chairman of the Program of economic growth and an avid Upadhyaya served as Joint Secretary, 2019 and has expertise as air traffic Implementation Sub Committee, Visit advocate for dealing with Nepal’s Office of the Prime Minister and controller. He holds a Masters Degree Nepal Year 2020. He was formerly the most critical development constraints. Council of Ministers, Government in Arts and Public Administration Secretary with the Ministry of Industry, He is also Board Member of School of Nepal from 2013 to 2015. He was from Kathmandu University. He is Commerce and Supplies. He has also of Management, Asian Institute of Program Director, National Planning member of Nepal Air Traffic Controller served as the Secretary with the Office Technology, Thailand, and has served Commission Secretariat from 2012 Association (NATCA) and International of the Prime Minister and Cabinet as the Vice Chairman of Lumbini Secretariat for almost two years with to 2013 and Section Officer of the Federation of Air Traffic Controller Development Trust. In addition, he responsibilities for economic and Ministry of Finance from 2003 to 2012 Association (IFATCA). He also serves is the Honorary Consul General of infrastructure affairs, result monitoring for nine years. He has contributed as advisor to the Airlines Association Philippines. He holds a MBA degree and governance. scholarly articles and co-written a book of Nepal (AAON) and is Chairperson from George Mason University. titled, ‘Revenue Policy and Revenue of the Airport Security Committee and Adhikari was also Secretary with Administration’ in Nepali language SLOT Management Committee. Ministry of Communication and in 2010. Upadhyaya had headed the Information Technology and Deepak Raj Joshi Mountaineering and Trekking Rescue Chhetri oversees daily operations of Ministry of Federal Affairs and Local Investigation, 2018, Ministry of Culture, the Tribhuvan International Airport, Development. He has prior worked Tourism and Civil Aviation, Nepal. slot management and flight operation as Joint Secretary with Ministry of management besides being responsible Health and Population, Kathmandu for creating and implementing Metropolitan City, Ministry of Finance strategy to grow the airport revenue. and as Minister (Economic) with Uttar Kumar Khatri His responsibilities include direct Nepalese Embassy in New Delhi, India. management of key functional As Under Secretary with Ministry managers and executives, ensuring of Finance for five years, he was development of tactical programs to responsible for budget preparation, pursue targeted goals and objectives, execution, monitoring and evaluation. overseeing key income and revenue As Under Secretary (account) with generation, evaluating and deciding Financial Comptroller General for key investments in equipment and five years, he looked after expansion infrastructure, strategic communication of integrated Financial Information and collaborative opportunities. He Management System of the is a passionate, positive thinker and Government of Nepal. As Accounts believes in teamwork. Officer for six years at the beginning of Deepak Raj Joshi, CEO of Nepal his career, he has worked in different Tourism Board is the recipient of the government offices. IIPT Champions Challenge Award 2018. Joshi was honored with the Awadhesh Kumar Tripathi He holds a Masters degree in Business award for his relentless hard work and (Venerable Metteyya Administration from Tribhuvan success in bouncing back and bringing Uttar Kumar Khatri is the Joint Sakyaputta) University. tourism to the forefront in Nepal. Secretary at the Ministry of Finance. His leadership during the nation’s He holds a Masters degree in Public crisis phase has been recognised Administration (MPA) from Tribhuvan Suraj Vaidya and appreciated by the national and University. As Joint Secretary, he international travel trade fraternity. has a key role in financial sector Joshi completed his schooling from management, budget operation Bardiya and moved to Lucknow for management and revenue monitoring intermediate studies. He holds degrees and supervision, economic and in MBA and Masters in Sociology. financial reviews as well as reporting. He has worked with NTB for 15 years He was previously the Chief District starting his career with the Human Officer for Jhapa working closely Resource Department. He specialises on peace, security and disaster in destination management and management. Khatri has also served as promotions. a Chief Tax Officer where he has proven his management skills in revenue management and tax administration. Ghanshyam Upadhyaya In his role as Chief Customs Officer, he was successful in revenue management Awadhesh Kumar Tripathi (Venerable Metteyya Sakyaputta) is the Vice Ghanshyam Upadhyaya is the Joint and customs administration. Secretary, Ministry of Culture, Khatri has also served as Joint Suraj Vaidya is the National Program Tourism and Civil Aviation. He has Coordinator of the Visit Nepal Year Secretary at the Office of The Prime 3 August 2019 | VNY 2020 UPDATE

Nava Raj Dahal PISC MEMBER PROFILE

Chairman of the Lumbini Development for Tomorrow” awardees at the World Trust. He has specialised in Buddhist Economic Forum in Davos. Chitrakar Philosophy, Meditation/Buddhist was Chairperson of the Himalayan Psychology, Environment, Peace Climate Initiative and helped launch and Development, Education and the 1550 km long Great Himalayan Social Development, Women’s Trail in Nepal. He is also part of the Issues and Poverty Alleviation, Kailash Sacred Landscape team. He is Local Communities and Culture of currently President of Siddharthinc, a Lumbini and Kapilavastu and Engaged private initiative dedicated to unlocking Buddhism. Tripathi holds a Masters markets. Degree in Buddhist Studies from Lumbini Buddhist University, Nepal, and Bachelor of Arts in Buddhism from Paudel has worked as Secretary of Shreejana Rana Regional Hotel Association Pokhara Tribhuvan University, Nepal. Nava Raj Dahal is a successful and from 2002 to 2006, Vice President of experienced tourism entrepreneur and Regional Hotel Association Pokhara Tripathi is Director of Lumbini Crane is the President of Trekking Agencies’ from 2006 to 2011, President of Hotel Sanctuary in joint collaboration with Association of Nepal (TAAN). He Association Pokhara from 2011 to 2012. International Crane Foundation, USA has been involved in the tourism He is currently President of Mountain for protecting and conserving the industry since 1990 and is the owner Trust Nepal, Executive Member endangered Sarus Crane and to create and Managing Director of Nepal of Mountain Trust Nepal – UK, a Buddhist inspired model of nature Environmental Treks & Expedition and Central Member of Nepal Swimming conservation. He is also Founder and Nexus Travels & Tours. Spiritual Director of Bodhi Institute Association and Executive Member of for Peace Education; Co-founder and Hotel Association Nepal. He was previously associated with Manager at Anatta Children’s Library; TAAN in the positions of Executive Founder and Director of Karuna Member (2005-2007) and General Women’s Institute and Girls College, Ranjit Acharya Secretary (2007-2009). He is also Lumbini among other engagements. a board member of Nepal Academy of Tourism and Hotel Management (NATHM). He is also the President of Nepal Tourism Entrepreneurs’ Anil Chitrakar Shreejana Rana is the President Organisation (NeTEO) and Vice of the Hotel Association of Nepal President of National Tourism and an important figure in Nepal’s Federation, Nepal since 2008. tourism and hospitality sector. She is the Executive Director of Hotel Dahal holds an MBA degree from Annapurna and is on the Board of the Tribhuvan University. He has Nepal -India Chamber of Commerce been known to make a significant and Industry. Rana became the first contribution to the development female President of HAN in May and promotion of Nepalese tourism 2019. She uses incisive analysis and and trade. In recognition of his work insight to drive best practices and and achievements, he was appointed improvement in the organisation, Honorary Consul of the Republic of and believes in empowering and Estonia in Nepal in 2013. developing personnel to realise their full potential. Besides this, she has also Ranjit Acharya is the CEO of Prisma been active in her pursuit of raising Advertising. He is also a director, awareness on women’s empowerment lyricist, orator and motivational Charu Chadha through various platforms in the speaker besides being an entrepreneur. Anil Chitrakar is trained as an engineer past and present such as the South He also co-founded Himalayan Climate and energy planner at the University Asian Women Development Forum, Initiative. of Rajasthan, India and the University Association of St. Mary’s Alumnae Acharya started advertising agency of Pennsylvania, USA. He works Nepal, Federation of Women at 21 years of age and his agency with young people across Nepal and Entrepreneurs Association Nepal and represents Ogilvy and Mather in Nepal. school children to encourage them Zonta International. She is currently He has produced several top-drawing to be the link between the supply the Area Director for Area 2, District 25 TV soaps and many reality TV shows. side of solutions and the demand of Zonta International. She is also Vice- With over 25 years of experience side and enable learning outside the Chairperson of the Jayanti Memorial in advertising, Acharya has also classroom. He has received the Ashoka Trust which works to bring affordable ventured into the education sector with fellowship for this. He was part of the cardiac care to the less privileged of Bridgewater Education Foundation team that implemented the National society. Conservation Strategy for Nepal and and Research Center. He is a highly went on to head the IUCN Nepal office. sought after as a motivational speaker Many of the protected landscapes, especially known for his ‘Success including Lumbini, are national parks, Biplab Paudel Mantra’ workshops. World Heritage Sites, and the most Charu Chadha has worked in the media Acharya won the Presidential coveted tourist destinations. He was Biplab Paudel is the Chairman of for over 22 years in various capacities. Citation 2018 during Toastmasters born in a traditional artisan family Pokhara Ultralight Pvt Ltd. He is also She is the Editor of Business 360, International Convention held in of Chitrakars. With democratically Executive Director of Hotel Barahi Nepal’s leading business magazine and Chicago for continual support and elected Mayors in Kathmandu and and Barahi Jungle Lodge and is well WOW (World of Women) - a woman dedication to the organisation. His across Nepal, Chitrakar focuses his recognised as a tourism entrepreneur. and lifestyle magazine, products of journey with Toastmaster started in efforts on heritage conservation and He is also Director of Byanjan MEDIA 9 Pvt Ltd. 1997 from Kathmandu Toastmaster environmental management. These Restaurant Pokhara and Executive Club and in 2004 he founded the sites draw most of the tourists who Director of Sarangkot Mountain Resort She was the Corporate Associate Everest Toastmaster Club and was its visit Nepal. He is working with a and Spa. He has a Diploma in Travel Editor of Specialty Media that President from 2006 to 2008. wide network of traditional artists to and Tourism Management and a PG published leading magazines in recover monuments, culture and the Diploma in Business Administration business, lifestyle, gaming, travel and economy of historical cities. In 1993 from Symbiosis College, India. inflight segments in Nepal and India. he was one of the 100 “Global Leaders Prior to this, Chadha worked as a 4 VNY 2020 UPDATE | August 2019 freelance journalist, photographer and Dawa Steven Sherpa peace and harmony as the biggest went to France to study a higher level documentary film maker with national threat to the country’s prosperous of the language. On return, he joined and international media. She was also future and is actively involving the Khumbi La Mountaineering & Trekking associated with the hospitality industry country’s citizens, particularly its youth as Office Manager where he worked in Nepal specialising in Marketing and to build Sadbhaw (harmony) among for five years. He has also worked with Communications. She co-owns Rage the various strata and ethnicities of the Himalayan Society for ten years as Fitness, a forerunner in the fitness his country. He founded Himalayan a tour and trekking leader. He holds industry. Climate Initiative as a not-for-profit a Bachelor’s degree in Sociology and organisation in 2011. He advocates Anthropology and a Masters degree in Chadha offers her expertise as a for embracing Nepal’s private sector Sociology from Tribhuvan University. consultant on media relations, public and youth as active stakeholders in relations, marketing communications, the country’s development discourse Khatri has served as Executive Member branding and conference design and actions. Singh is an active political of the Trekking Agencies Association to private and public entities and figure and Secretary of the Samajbadi of Nepal (TAAN) and Coordinator of chambers of commerce. She is also Party. the Training and Human Resource invited to speak and moderate panel Department. He has also taken various discussions on business, free markets, courses in computers, an international economic empowerment, wellness course in tourism projects in rural and personal development, youth Dawa Steven Sherpa is the CEO of Vijay Bahadur Shrestha areas from Israel, Diploma in HRD by leadership, and the future of work - Asian Trekking. Aside from being SHATEC and HA, tour guide training in the country and overseas. She is part of the family business, he is the from NATHM and advance English a strong proponent of freedom, free most qualified man for the job with course from Bishwobhasha Campus. markets and liberty with integrity and an extensive resume of climbing and compassion as its core values. trekking to his name. Sherpa is an avid climber, having ascended Mt. Everest Nandini Lahe Thapa thrice as well as many other 8000m Dr Basudev Koirala peaks. He knows these mountains having trekked 1555km, the entire length of the Nepal Himalaya, along the Great Himalayan Trail (GHT), in 99 days. He also has the unique accolade of setting up the world’s highest bakery at Everest Base Camp (5330m/ 17,500ft). Under his leadership, more than 150 climbers from 18 different nations have Vijay Bahadur Shrestha is a Vice summited Mt. Everest. Since 2008 President-Administration of Himalaya he has been running Eco Everest Airlines. He has over 25 years of Expeditions. On these expeditions he top management experience in has pioneered environmental practices international and domestic airlines to make Himalayan expeditions cleaner in Nepal besides entrepreneurial collecting 15,000 kgs of garbage from experience in hotel, tourism and the slopes of Mt. Everest. Sherpa’s education sectors. He holds an MBA Nandini Lahe-Thapa is the Senior environmental and conservation efforts degree and a Certified Diploma in Director - Tourism Marketing and Dr. Basudev Krishna Shastri have been globally recognised by many Finance and Accounting. He has also Promotion at the Nepal Tourism (Basudev Koirala) is originally from international agencies including the successfully launched international Board. Thapa is also the Member Solukhumbu. He holds a Master’s International Union for Conservation airlines in the country and has worked Secretary of the Visit Nepal 2020 degree in Astrology and is a well known of Nature (IUCN), World Wildlife in managing domestic airline start-ups Campaign. With over two and a half astrologist. He also holds a doctorate Fund (WWF) and the International in his career. He has been nominated decades in the tourism industry, she is in the field of Astrology (Jyotish Olympic Committee, from whom for the Board Director at the Civil a member of the founding team of the Shastra) from Sampurnanand Sanskrit he has received several prestigious Aviation Authority of Nepal. Nepal Tourism Board. University, India. awards. He is also a climate change ambassador for WWF and patron of Thapa brings with her a huge cache Koirala has done a research on the the Duke of Edinburgh’s International of hand-on experience and in-depth Solar System Movement titled “Gol Award Nepal. Krishna Hari Khatri knowledge in driving Nepal’s tourism Tatwa Vimarsh” under the supervision in the global market. Fluent in six of Prof. Dr. Sadananda Sukla. He languages, she is a familiar face in has worked in Radio Kantipur and the competitive international tourism Kantipur Television in the field of Vastu Prashant Singh market. She is passionate about taking Shastra and astrology for 12 years, and Nepal’s tourism to the next level and as the presenter of horoscope, Vastu firmly believes that although tourism is Shastra, Aatma Gyan, Tantra Yoga, going to be the greatest employer and prabachan and Vedic Discourse. He income generator, conscious measures is a program presenter and producer are needed to diversify and upgrade the of Vedic Gyan Bigyan on NTV News product palette offerings and include Channel. He is also Pracharya at sustainable and green practices. She Sanskrit Gurukulam and has worked would love to see more women at the as Chairman of Sanatan Vedic Gyan decision making level in the industry. Bigyan Kendra. Koirala writes articles for reputed newspapers on religious and spiritual topics.

Koirala has expertise in Tantra Yoga, Krishna Hari Khatri is a well known Vedic Yagya , Shrimad Bhagwat figure in the travel trade industry of Geeta, Yagyacharya and Astro Vastu Nepal. He is the Managing Director of counselling. He has been recognised Apsara Treks (P) Ltd and Director of with the University Youth Award by Prashant Singh, Chairman of Apsara Holidays. With over a decade’s Sampurnanda Sanskrit University, Himalayan Climate Initiative, is a experience, Khatri is known to the Mata Guhyeswari Award by the Third social entrepreneur, philanthropist and industry as a prominent French- South Asian Astrologers Conference development activist, who has been speaking guide. While pursuing a 2006 and the Nepal Bidhyabhusan Ka. making efforts to bring positive change diploma in civil engineering, he also in Nepal through a variety of citizen studied the French language. He later initiatives. He is a strong advocate of and believer in the green future of Nepal. He sees the lack of societal 5 August 2019 | VNY 2020 UPDATE

2015 earthquake. Second PERSPECTIVE is the need of a tourism policy to be implemented Tourism trade associations play a key role in tourism as soon as possible development of any country. They play a key role in for the development influencing strategies and policies pertaining to tourism and well-managed as well as facilitating the growth of the industry while tourism during the representing the common purpose of stakeholders working year 2020 and beyond. closely with the government on tourism development and Third, infrastructure promotion. Building demand for tourism in the country, development should Visit Nepal 2020 seeks to work in close collaboration with be a priority. If we are the country’s tourism trade associations to help establish expecting two million Nepal as a lifetime destination and increase tourist traffic to tourists, we shall be the country. able to provide proper infrastructure and Below are the perspectives of the heads of various tourism facilities during their trade associations in the country on their expectations and stay in Nepal. New recommendations for Visit Nepal 2020. hiking and trekking trails should be developed and we should be offering more destinations than just Pokhara, Lumbini, Kathmandu and Mount Everest. The fourth important thing is to promote more local culture and new destinations from the Nava Raj Dahal 2020, I believe it is time tourist viewpoint. to work in collaboration President, Trekking with the private sector and We should stop being Agencies Association of government to make this a negative and instead be Nepal successful campaign. unified and bring out our Expectations: best to give the best to Recommendations: our tourists and make As the government has I see four important aspects this event a successful already announced to be addressed. One is year for tourism and pave the expectation of two the speedy restoration of the way for more tourism million tourists for the heritage sites that have prosperity in the coming the Visit Nepal Year been destroyed during the years.

Nim Bahadur Magar President, Nepal Association of Rafting Agencies Sunil Shakya Expectations: Chairperson, Pacific Asia Travel Association - Nepal Nepal’s tourism industry Chapter is based on natural and cultural heritage and we are Expectations: rich in natural landscape. Visit Nepal Year 2020 is a timely event; we need to do Nepal is considered one of a campaign in every 10 years. There is a target of two the best destinations in the million tourists; we are promoting new destinations world for water adventure. from all seven provinces. This time it is not just a Rafting companies have been campaign for a year but we are targeting beyond and established, and have put we are very hopeful for the tourism sectors. With the investment into our rivers as two new international airports into function in the it is an important part of the the government and rafting managed too. There is no near future, we are very hopeful these infrastructures tourism industry. The private companies to promote surveillance even today will boost the arrival of tourism. With the growing tourism sector has invested adventure tourism and bring for tourists who come into hospitality business of new hotels and resorts, I can see billions in the region in areas in more tourists. Nepal via land points. We a bright side of Visit Nepal Year 2020. like Trishuli, Bhotekoshi, need a proper survey to Sunkoshi, Seti and Recommendations: find out the purpose of visit Recommendations: Kaligandaki building more The current Kathmandu for tourists visiting Nepal. Infrastructure development is the most important need than 150 river camps, river has turned into smoke and Is it for the sunrise or for the development and prosperity of the tourism beaches, tent camps, hotels dust with pollution and no trekking, fishing, spending sector. We need a proper infrastructure built from and resorts. Rivers of Nepal one is serious about taking time at casinos or climbing airports, roads, bridges to hotels for the tourists who are regarded as excellent initiatives to address this mountains? If we have this will visit Nepal and spread messages back in their for rafting and adventure issue. Due to the pollution research, the private sector countries. I am hopeful; the government is putting out water sports, but due to levels, tourists do not want will be more attracted to a good budget for the improvement of the hospitality lack of proper publicity to stay more than a day invest. New adventure sector with proper marketing and promotion. I think and expansion, tourists are in Kathmandu. It is also sports like rafting, kayaking, we shall have well trained from security to hospitality choosing countries like India, necessary to pay attention canyoning, paragliding, sectors especially customer service to make Visit Nepal China, Turkey, South Africa, to the management of cycling, fishing, and 2020 a memorable and successful event to the inbound Dubai, Japan, Australia, general roadways. The Hamilton Marathon Race tourists to Nepal. We need to rekindle ‘Atithi Devo Netherlands instead. Visit condition of roads and can be promoted from Vawa’. Nepal Year 2020 will need highways must be improved the adventure tourism further cooperation from and check posts should be perspective for VNY 2020. 6 VNY 2020 UPDATE | August 2019

Suraj Bastola Shreejana Rana and better promote our much on politics that Treasurer, Homestay Association Nepal products. Visit Nepal 2020 they fell back on service President, Hotel has been adopting different standards. This is why Expectations: Association Nepal and more professional the Campaign has put a We are very excited to celebrate visit Nepal 2020. Being Expectations marketing strategies than strong focus on training one of the most tourist attraction countries, one of the those utilised in the past; to produce high quality main goals is to increase the number of tourists and their The Visit Nepal Year we have been tapping into and standardised stay in our country. Even though Nepal Government has 2020 campaign is not new segments of the market services. Our product announced Visit Nepal Year 2020, it hasn’t given its utmost just limited to 2020 but that have not been touched must be able to compete priority in its promotion. The fact that Tourism Ministry is targeted for 2020 and upon before. For example, against a variety of is without a tourism minister - after the tragic demise of beyond. The campaign we have moved away from attractive tourist Rabindra Adhikari - makes us think that the organisation is a lifetime experience. Pokhara and Chitwan to destinations and hotels in is lacking a leader figure and we are afraid that Visit Nepal As a Member of the Visit promote different and our region and globally. 2020 may not be as effective as it could be. In addition, we Nepal Year 2020 Program unique lifetime experiences Ultimately, tourists feel like Nepal’s rural tourism (home stay) has not been Implementation Sub- one can find in Nepal. I should be satisfied, secure emphasised enough in terms of promotion. committee, our focus am optimistic that this will and content with the is on quality tourism help in garnering interest hospitality they receive. Recommendations: entering Nepal. The and increasing the number We hope that this campaign will promote rural tourism of hotels are concerned of tourists visiting the Infrastructure remains Nepal. We expect this campaign to not only help promote about extra rooms and one of our biggest our business but also to provide an opportunity to present how we are going to fill country. Simultaneously, I drawbacks. Infrastructure the genuine Nepal to the world. Along with that, we hope them. The government also hope that such strong is vital for development, it will address things like yoga, meditation, culture, nature, target of two million and consistent promotions not only for the local lifestyle, different temples, monasteries and stupas, visitors is an ambitious will help raise awareness hospitality and tourism trekking, hiking, waterfalls, etc. figure but with all parts in society and make citizens realise that we each industry but also for all of the hospitality sector other industries in Nepal. and government agencies have our own roles and responsibilities to play in But road connectivity is working together, we are poor and air connectivity achieve its goals. We optimistic that we will making Visit Nepal 2020 believe Visit Nepal Year and beyond a success. expensive. While the reach this figure. For Visit country has taken a 2020 should be promoted internally in Nepal as well Nepal 2020, the brand Recommendations: positive step towards BY ANNAPURNA which renovating as well so that we can prepare includes Hotel Annapurna As any sector, the hotel ourselves for the arrival industry is competitive. as constructing new in Kathmandu; Fish infrastructure, the pace of tourists. Tail Lodge in Pokhara; With an increase in the number of international is far too slow. I hope the Recommendations: and Jagatpur Lodge proximity of Visit Nepal in Chitwan, will be chains arriving in the I wish all the best for the country all of us have been Year 2020 will provide emphasising on the necessary push to Visit Nepal Year 2020 professional service, motivated. While we have and the success of this a significant addition to relevant departments quality, standards and to conduct work more event will be a milestone our room inventory, there training that will be efficiently. We Nepalese for the economic is genuine concern that a benchmark for the are blessed with a development of Nepalese. there are too many hotels industry. beautiful country but at As tourism is one of the chasing for the same slice Dhurba Simkhada times it feels like we are major sources of the To improve quality of the pie (number of President, Village taking it for granted. A economy this event will tourism, it is important tourists) while the pie has Tourism Promotion national campaign like create job opportunities. to note that marketing is not increased in size. All Forum Nepal this also has the positive We believe that the something that we cannot of us are hopeful that Visit promotional campaign effect of encouraging Expectations: compromise on both in Nepal 2020 will address different aspects of is also focused on rural quality and investment. this situation and benefit We wish that the Visit our industry such as sectors this time which Social media plays a us. Also, unfortunately, Nepal Year 2020 will restaurants, hotels and is usually focused on the huge role in marketing in when it comes to Nepali be a successful event. trekking agencies as well urban and developed today’s society enabling managed properties, service The development and as different communities areas. We are hopeful this us to reach the masses standards are not at par promotion campaign to work together for the event will be successful both nationally and with international service needs to be more active betterment of each other. and one of a kind to globally at a low cost. We standards with chain hotels as it is just a few months showcase our culture must integrate this with being the only exception. away. Visit Nepal and tradition to tourists other marketing methods Nepali managed properties committee needs to work visiting Nepal. to create awareness had to concentrate so in fast track mode and 7 August 2019 | VNY 2020 UPDATE

to make this event a successful event PERSPECTIVE and we will be able to reach the target of two million tourists in Nepal. Recommendations: The VNY 2020 campaign has been announced a year back but we cannot see any new plans and promotion campaigns being carried out aggressively. We have only four more months to end the year of 2019. The branding has been carried out which is a positive move by the committee; this will hopefully help the tourism promotions in the long run. The most important thing that needs to be addressed is the fast track on development activities of infrastructures like roads, bridges, hiking trails, airports, and security system should be well managed and tourists should feel safe to visit our country. There should be aggressive promotion about the VNY 2020 as we Madhusudan Upadhyay have very little time. Furthermore, President, Society of Travel and Tours there should be more flights in Operators Nepal national carriers for regional tourists from India. Mumbai and Delhi flights Expectations: should be increased and new schemes Visit Nepal Year 2020 campaign is a and facilities should be introduced to platform to promote the tourism sector encourage Indian tourists in Nepal. of Nepal. I am expecting good tourism More importantly, there should be Kedar Tamang policies will be formed and implemented more promotional events. President, Tourist Guide Association of Nepal Expectations: coordination, cooperation On behalf of our organisation, I pledge my full and support from VNY support and commitment to the action taken by Nepal 2020. Government to bring to the fore the concept of VNY Recommendations: 2020. I am sure Visit Nepal Year 2020 Secretariat and Nepal Tourism Board are all set to manage the We expect momentum in event with all pomp and grandeur. We are extremely the wide publicity of Nepal delighted to be the part of this fanfare and are hopeful for tourism promotion that this committee will be an effective body to execute in general and mountain the on-going task. At TURGAN we have held a meeting tourism in particular for on how we can contribute to successfully carry out years to come. We are this mission. Every member of my organisation is hopeful that VNY 2020 will well oriented towards playing some role in the run-up introduce new destinations to lead the campaign to its successful conclusion of focused on promoting meeting the target of bringing in two million tourists. cultural and adventure To achieve this, private and public participation is an tourism in a more effective absolute necessity. way. We hope this ensures travellers, trekkers and Recommendations: mountaineers that Nepal The vital point this campaign will ensure and inculcate is safe for them. One of in the minds of visiting tourists is that they will the important aspects for be confident that Nepal has now recovered from tourism to succeed is to the nightmare of 2015 earthquake and is all set for Narendra Deo Nepal safe destination improve the facilities for welcoming visitors and that they can freely travel the Bhatta by providing necessary tourist, this will help the country without any obstructions. To achieve this information and treatment growth of tourists visiting Chairman, Himalayan in the event of the need for Nepal in many years to end, I believe VNY 2020 committee shall initiate the Rescue Association Nepal campaign through advertisements befitting Nepal as a trekkers and mountaineers. come with word of mouth country, strong enough and capable of welcoming our Expectations: In this regard, Himalayan promotion by tourists who Rescue Association Nepal will be visiting in VNY revered guests. Meanwhile, this time around, during Himalayan Rescue 2020, not only the landmark of two million visitors will has been saving lives of 2020. It is important that Association has been trekkers, mountaineers the government should usher into our country but even high profile tourists of carrying out different robust economic background are likely to visit enabling and their supporting staff work on the improvement of activities to control since 1973 having its own infrastructure and to amend the country to prosper more. With the promotion going irregularities existing on I am hopeful that all of my fellow guides will remain Aid Post to provide health rules and regulations that at present in different assistance in Pheriche, are not friendly to tourists busy during this period resulting in income-generating areas related to mountain opportunities. In other words, I am hopeful that 2020 Manang (every Spring and private sector. tourism in Nepal. We and Autumn) and at may hopefully bring the same fortune as it did in the are expecting Visit Nepal year 1998 when the country witnessed Visit Nepal Year Everest Base Camp (every Year 2020 committee will Spring). For this, we expect then. I am anticipating the same lucrative duplication work towards promoting this time. If I may recall, in 1998 my organisation mountain tourism with supported firmly with die-hard co-operation in making proper coordination with the then event a success; a similar gesture of working HRA. We are always ready together attitude is in place this time as well. to make mountains of 8 VNY 2020 UPDATE | August 2019

Recommendations: Some difficulties are being faced by the aviation industry which is hampering the smooth operation of the aviation companies. Except for Nepal Airlines Cooperation (NAC) all other domestic airlines (Fixed and Rotor Wings) are operated by privately owned operators which are running without any subsidy from the government. There is a different kind of issue being faced by the private operators for the STOL (short take-off and landing), Hub (Regional) and Helicopter Rescue and Charter Operations. Lack of adequate and effective infrastructures and facilities at the airports are common issues that are being faced by the operators leading to inconvenience for the passengers. To meet the goal of bringing two million visitors, we should be able to make their travel within the country comfortable and reliable. For Pabitra Kumar Karki this, Domestic Air Transportation system President, Airlines Operators Association requires to be strengthened and prepared Nepal accordingly. Therefore, the government needs to ensure that they address issues Expectations: like heavy tax duty on aircraft spare parts Shiv Raj Thapa Visit Nepal Year 2020 is expected to imports, high leasing tax and age limit General Secretary, Expedition Operators Association, significantly increase the inflow of visitors to policy for importing aircraft, high aviation Nepal Nepal. We are confident that this will result turbine fuel (ATF) price which is also in an increase in business with more jobs making air journey more expensive. With Expectations: within the aviation industry. This campaign the limited infrastructure available at TIA In our view, Visit Nepal Year 2020 should be able will also send a message to the concerned and other airports, traffic congestion is to bridge the gap between private sectors (Travel, ministries and government offices to ensure going to be higher and higher every day. It Tour, Trekking, Airlines, and Hotels/Lodges) and the improvement in the needs of the aviation will be difficult for the operators and Civil government organisations/departments so that we sector. At the end of the day, it will be a Aviation Authority Nepal (CAAN) to cater all can work together to achieve the target of two win-win situation for every sector in Nepal, to the traffic growth required meeting the million tourists. VNY 2020 Committee should share and we will have satisfied visitors to our aim of VNY 2020. Similarly, consideration USP (unique selling point) designed for 2020 so credit. To ensure the success of this event, for the alternate airport, especially for we operators can also sing the same sheet of music! the aviation industry of the country will play Lukla operation, is very essential. For a major role. AOAN feels that Visit Nepal operation from Ramechhap road links The committee should set directives and hassle-free Year 2020 can play a major role in pushing between Khurkot and Ramechhap is in a procedures that should be extended to the operators so concerned Ministries and Departments very bad condition which will make the we can encourage potential tourists to come and visit for the improvement and development journey difficult for the visitors between Nepal next year in big numbers. We are hopeful this of infrastructure building to cater to the Kathmandu and Ramechhap. campaign will help boost the tourist inflow to Nepal expected traffic growth. resulting in tourist arrivals twice or thrice in numbers. During VNY 2020, tourists would not just focus on any particular mountain or destination but explore the has not got international wide vista that Nepal offers. This campaign will revive routes for flights even after Nepal once again as the best tourist destination for acquiring the wide-body people of all walks of life. aircraft, this should be addressed. Another is NAC Recommendations: should acquire six more wide-body aircraft as it Long extended national holidays (Dashain and Tihar) is the only international should not affect tourist movements; concerned national carrier in Nepal. departments should be open throughout the year by NAC should have direct staff working on various shifts. Another important connectivity to the major point that should be strictly followed is Nepal Bandh cities of the world to make or any form of the strike should be prohibited. New an easy gateway for the trekking routes, new peaks, new hotels or destinations tourists willing to visit should be highlighted in Visit Nepal promotions Nepal and airfare should which should not be restricted to a particular interest be made reasonable for of people, everyone should partake regardless of passengers. And the Visit how physically challenged they are. One of the major CN Pandey hospitality and the services. Nepal Year 2020 organising issues, air traffic movement should be planned well to Nepal is ready to promote committee along with President, Nepal reduce congestion which has been bothering tourists tourism in a better form. others shall massively immensely in recent times. Our state of infrastructure Association of Tour and organise entertaining is another concern, the existing conditions should be Travel Agents Recommendations: activities like Tourism Fare improved as soon as possible, by all means, so that Expectations: As we have discussed and Nepal Nights and other the tourists visiting Nepal this autumn can spread the and said earlier, Nepal activities in major tourism word and encourage others to visit Nepal in 2020. The main goal and the needs to increase flight hubs. And last but not expectation of Visit Nepal VNY2020 promotion team should reach out to all local connectivity. Our country the least, Nepal should be Year 2020 is to welcome operators through EOA, TAAN, NAATA, NATO, HAN, is depended on airways actively promoting Nepal two million tourists etc so everyone is aware of VNY’s efforts and provide only. Nepal government and its destinations through in Nepal. We are well support/back up as necessary. Last but not least, each should understand this fact digital marketing in an equipped to serve the flow tourist should have an experience of their lifetime and increase international international arena and of tourists and have new connectivity and open the increase visibility to make from the time they enter Nepal until they depart! hotels and resorts being This can only be possible when all concerned offices, opportunity to open more the event successful. built, we can accommodate gateways for the tourists to departments, handling agents and all individuals tourists comfortably involved work together cordially. visit Nepal. Nepal Airlines and give them the best Corporation (NAC) still 9 Text: Ankita Jain Pictures: Ram Tandukar

August 2019 | VNY 2020 UPDATE

PERSPECTIVE HOSPITALITY

Ashok Pokharel President, Nepal Association of Tour Operators Expectations: It seems like the preparations of the event was left for the last minute. A national coordinator should have been appointed and been allowed to get cracking the moment the campaign was announced. Once again the target is set in number of tourists that is two million visitors. In my opinion, the target should have also Jean-Louis Ripoche had a monetary target and length of stay target. The General Manager, Kathmandu Marriott Hotel campaign should have targeted monetary aspects and have brought a scheme like 14 Days in Nepal or Kathmandu Marriott something along those lines. That would re-align our “I think we have a Phuket, Jakarta, Bangkok Hotel has been well marketing efforts towards medium and long-haul lot to look forward and Khao Lak. appreciated by the markets and make us focus on selling our comparative in Nepal because of Later, the French born people. What are the and competitive advantages which lies in nature and Visit Nepal 2020. Ripoche was appointed as key factors behind this adventure based tourism. When the target is set in Nepal has been a Complex General Manager appreciation? number of tourists then we look to short haul travellers coveted country for the Maldives and also and this harms our tourist spend an average length as the General Manager I am quite honoured that of stay. The tourist spend can still be brought up if for its beautiful for Sheraton Maldives Full our offers and services we are able to put in place the things that our short streets and endless Moon Resort & Spa. He have been well received by haul travellers demand of a tourist destination but, we mountains. We are also served as the General everyone around us. We have not even begun to look in that direction. So, the very excited to be a Manager at Sheraton Tel have been graced with a number will be fulfilled but, the underlying target, to part of VNY 2020 Aviv, Israel. lot of love and compassion make money from tourism will be defeated, after all. and I think it’s going from Nepal. Still, we can hope the promotional activities will enable to be a historic Currently, he is the General Nepal as a destination to be seen in good light and we We have had an enormous event which will Manager of newly opened can reap downstream benefits for years to come. Kathmandu Marriott Hotel. positive impact on the change our outlook community through our Recommendations: In an interview, Jean-Louis towards tourism Ripoche throws light on sustainable approach The campaign will raise awareness about tourism and the country the potential of luxury towards staffing and and its potential benefits throughout the country. In itself. Talking about properties in the Nepal. supplying local produce some cases it may even raise hopes beyond reasonable expectations, I think Excerpts: to the hotel. We have expectations but, these things happen when the been working with local planning period is short and we hurriedly get into the that VNY 2020 will Please share the organisations to fill various game and do not have enough time to consider all our not only highlight number of tourists positions at our property options. In the short time available we are hopeful our country as a who have stayed at the and also supply it with that at least some key infrastructure areas will be destination to visit property so far. locally produced goods. addressed. The Kathmandu Airport is a management for its beautiful Hence, underscoring Nepal is slowly emerging disaster. It is not the smallest or the busiest airport mountains but also Nepal’s goal of building up in the world yet, visitors have a very negative view as a popular destination for its core industries including of the arrival and departure experiences. This can be for its rich culture meetings and tourism and tourism and agriculture. easily remedied using a few industrial engineering and heritage”. we are proud to be a part We try to locally source and management tweaks and hacks. The roads in of it. I have the privilege all our produce like meats Kathmandu and other major tourist areas are a major of being able to open a products, coffee, etc. concern. Indeed, in many cases, like Nagarkot for With over 30 years hotel in one of the most and provide the global instance the road has been dug up for years. The roads of experience in the fascinating and fastest- business community with need immediate fixing, like immediately after Dashain hospitality industry, growing parts of the world. an example of how business and before the onset of 2020. Major tourist sites in Jean-Louis Ripoche Strong domestic and foreign and philanthropy can Kathmandu and Pokhara lacks basic infrastructure like started his journey in tourist growth has boosted work together to improve toilets, rest areas, designated parking for tour coaches 1982 as a Management Nepal’s hospitality industry people’s lives. and tourist vehicles, medical facilities, etc. These can Trainee at Le Meridien and although we welcomed be implemented in months and will provide tangible, Abu Dhabi. During his everyone to our hotel very Our 214 room hotel here major relief to both tourists and tour operators. professional career recently in April 2019, we in the country’s capital has Finally, when the whole thing is on, before it is over, with Starwood, Ripoche still have served more than created more than 500 the Government of Nepal must decide why tourism is worked at Le Meridien 3000 tourists offering them jobs. We will be among the important, what it can and cannot deliver and make in Boston, Kuwait, world class services. country’s biggest and most long term plans to make the deliverables reality. 10 VNY 2020 UPDATE | August 2019

luxurious properties, further enhancing Nepal’s reputation as a hub for VIEWPOINT conferences and conventions. The hotel will offer world-class meeting spaces BETTER AIR LINKS with modern amenities to cater to the demands of this rapidly growing market. BOOST TOURISM What are your expectations from Visit Nepal 2020? Increase in direct international flights to the country undisputedly boosts tourist arrival. I think we have a lot to look forward Country Managers of several international airlines agree that VNY 2020 will make a in Nepal because of Visit Nepal 2020. difference to promote tourism in the country. Nepal has been a coveted country for its Our efforts to promote Nepal as a tourism destination have been beautiful streets and endless mountains. visible since the start of our operation in the country in 2013. We are very excited to be a part of We started increasing our flight frequency from 2016 onwards. VNY 2020 and I think it’s going to be This year we are increasing our flights by 14-15% and last year a historic event which will change our we increased to 11%. Also, we are promoting Nepal as a tourism outlook towards tourism and the country destination in our wider network of 300 destinations. However, we are expecting initiatives from the government to make the itself. Talking about expectations, I think operation more feasible. that VNY 2020 will not only highlight Visit Nepal Year 2020 should not be just one year campaign our country as a destination to visit for but for years to come. For us, the numbers aren’t important its beautiful mountains but also for its but what we are doing to reach that particular number is of rich culture and heritage. utmost importance. Our main motto is to promote Nepal beyond mountains. To facilitate this, we are participating in several What differentiates Kathmandu international travel marts and promoting Nepal worldwide. Abdullah Tuncer Kececi Marriott Hotel from the existing Moreover, to bring in a number of tourists in the country, everyone should see themselves in the big picture from tour General Manager | Nepal competition? operators to a layman. Turkish Airlines Kathmandu Marriott Hotel is thoughtfully designed to ensure a We are planning to bring more tourists from Thailand, especially brilliant stay. We look forward to the pilgrim groups, trekkers and package groups by offering special and group fares. Since Nepal is known as Lord Buddha’s delivering unparalleled guest experiences birthplace, many people from different countries want to visit backed by comfort and great service the country to witness the culture and diversity. Further, we through best in class facilities and are planning to operate four additional flights from Bangkok to amenities for both international and Kathmandu, with a total of 11 flights in a week. local guests. We offer four distinctive In accordance with the on-going initiatives, we believe there dining venues to enjoy sumptuous local are various attributes required that would help facilitate the campaign mission. Firstly, the vision of the government policy and international cuisines that is raising for tourism needs to be clear and has to be on the government’s the bar for the capital’s culinary scene. priority list. Secondly, the infrastructure of the country needs the utmost attention. Thirdly, handing over souvenirs to most Please comment on the frequent flyers with VNY symbol will serve as a good gesture. upcoming launch of five star Lastly, the up-gradation of international airport is highly Narintorn Sukkaseam properties… required. As part of an effective strategy, VNY Secretariat should General Manager | Nepal & Bhutan request all airlines coming to Kathmandu to carry at least one Thai Airways The country welcomed one million article on Nepal in their in-flight magazine. tourists in 2018, reaching a new record to show that this country has great We are proud to have embraced VNY2020 and are working tourism potential. And it’s important with the Nepal Tourism Board to make it a success. We recently concluded our Etihad Chefs corner, a successful partnership with that we accommodate the needs and NTB and Marriott Hotel to promote Nepal and Nepali local food. requirements of each and every tourist We invited our in-flight chef, Sanjar Thakur and the President of when required. Accommodation is the World Chef’s Association, Thomas A Gugler, to host the event. key part in development of tourism in We are also increasing the flight capacity to Nepal with the any country; the most important thing introduction of our new A320 cabin configuration. This is availability of different categories of will provide an additional 30 economy seats, bringing the hotels from three to five stars hotels. total number of seats to 158 a day. Also, we will double the daily flights during September and November. Existence of hotels is not enough to The collaboration will be a key attribute in facilitating the help development of tourism in certain campaign mission. Meeting with the team from VNY 2020 and Ministry of Culture, Tourism and Civil Aviation will allow us to destination but the level of hospitality discuss possible areas that need assistance and look for solutions should be highly intake. to maximise benefits for the campaign. Moreover, UAE is one of the emerging markets which is attracting more tourists for VNY Pawana Shrestha How can VNY 2020 capitalise on 2020 and we believe there is a huge opportunity to focus on the Country Manager | Nepal your international chain to draw UAE and wider GCC for greater direct travel between the two awareness on the campaign? Any regions. Etihad Airways collaborative ideas you would like to share? Visit Nepal 2020 is a fantastic initiative to help the rest of the world understand the different facets of tourism in Nepal. We would love to collaborate with Also, it is an initiative to attract more tourists to visit and VNY 2020. It has already brought so engage in different activities aside from the usual mountain trekking. Nepal has so much to offer, and the main challenge many changes in the country as well as is how to effectively communicate this to the rest of the world. globally with its marketing in London We hope to work closely with Nepal Tourism Board and Visit buses. These initiatives are helping the Nepal Secretariat and are keen to move forward on our plans to country garner a lot of reach everywhere. advertise VNY 2020 in several key markets like Australia, Japan I would be delighted to collaborate with and Singapore. VNY 2020 in various segments such as To correct the misconception that Nepal is just a place for mountain trekking, we aim to promote it as a holiday destination trekking packages, destination packages, of choice by highlighting the range of varied attractions – from meeting requirements and many more. jungle safaris to Nepal being the birthplace of Buddha. Through We have a beautiful property which can advertising, and equipping our overseas travel agents with Qingyi Chen accommodate numerous needs and we ample information on Nepal, we hope to entice more visitors to General Manager | Nepal are always here to support VNY 2020 for experience all that the destination has to offer. One strategy that Silk Air (Singapore) Private Limited would help Nepal attract more visitors would be providing visa- the development of Nepal. free entry for tourists. 11 August 2019 | VNY 2020 UPDATE

VNY 2020 supports The Lumbini A talk event organised by Business 360 in the Museum capital on May 6 featured Johan Ernst Nilson, NEWS one of the world’s leading explorers, motivational speaker, philanthropist, eco warrior and author. Prime Minister Rt. Hon. KP Sharma Nilson has a strong connection with Nepal and is on a unique journey of self exploration, sharing Oli holds meeting on Visit Nepal and giving in all of his adventures across the Year 2020 globe.

With over 52 expeditions in 172 countries including Mount Everest, Johan Ernst is a strong advocate against global warming and poverty, and a staunch supporter of education in developing countries and of the protection of endangered species. As a global adventurer for more than 20 years and a Guinness world record The Lumbini Museum today hosted a reception holder, Johan has embarked on a journey from on April 25 to announce its vision for a world- the North Pole to the South Pole, has climbed the class museum of Buddhism in the birthplace of Seven Summits, has flown a boat across Europe, the Buddha, Lumbini. Addressing an intimate cycled from Sweden to the Sahara Desert, and a gathering of government representatives, private lot more. At a meeting held in Singha Durbar amidst the sector leaders, diplomats and cultural experts, main organising committee and the program the Museum’s Founding Director, Sumnima He is from Sweden and has been featured on implementation subcommittee of the Visit Udas highlighted the importance of the legacy of globally renowned media outlets such as the BBC, Nepal Year 2020 campaign, the Prime Minister Buddha and Lumbini for Nepal and expressed CNN, the Discovery Channel and the National endorsed the budget of Rs 10 crores allocated the Museum’s commitment to preserving that Geographic Channel besides being featured on for the campaign for the current fiscal. National heritage and drawing international attention the cover of the TIME magazine. Coordinator Suraj Vaidya was given 10% to it. Located inside the Sacred Garden Area authority and the programme implementing of Lumbini, a UNESCO World Heritage site, At the talk event held at Hotel Royal Singi, he committee has 15% authority to mobilise the Phase I of the Lumbini Museum will be housed shared about his deep connection with Nepal and budget. The committee will have to spend the in a heritage building designed by the Pritzker inspired the audience with anecdotes of his vast entire budget within three months. Prize-winning Japanese architect Kenzo Tange. experiences. He says, “Don’t be afraid because The 1970s masterpiece is now being re-imagined something is really hard, because people keep The meeting also took the decision to use the by leading Taiwanese architect Kris Yao and saying that things are impossible; the impossible VNY 2020 logo and slogan on every government his team to curate an entirely new cultural and just seeks more time.” website and letterheads of public offices. spiritual experience. In a presentation to the Focusing on the effective implementation of audience, the Museum unveiled initial plans and Johan Ernst Nilson was recognised as Nepal’s the campaign, the committee has decided to stated that they will be working in partnership Tourism Goodwill Ambassador for Visit Nepal work in close cohesion with provincial and local with Lumbini Development Trust as well as a 2020. Suraj Vaidya, National Coordinator of VNY governments too. wide range of national and global experts and 2020 presented him with the honour amidst a supporters. gathering of tourism entrepreneurs, travel trade The main organising committee comprises association heads, media professionals and youth 50 members, including the prime minister, Several speakers addressed the gathering, leaders. representatives from the tourism ministry, Nepal emphasising the importance of Lumbini to the Tourism Board, chief ministers and tourism cultural and spiritual identity of Nepal and ministers of all seven provinces as well as the opportunity it presents to showcase the Ambassadors and Diplomatic Corp representatives from tourism organisations such best of Nepal’s rich heritage. Ven. Metteyya as Hotel Association Nepal, Trekking Agencies’ Sakyaputtavice,Vice Chairman of Lumbini appraised of VNY 2020 initiatives Association Nepal and Nepal Association of Tour Development Trust; Suraj Vaidya, National and plans and Travel Agents. Coordinator of Visit Nepal 2020; journalist and author Vijay Kumar Pandey and reknowned Buddhist teacher His Eminence Dzongsar Jamyang Khyentse Rinpoche spoke at the event Soft launch of VNY 2020 in Pokhara expressing their support for the initiative. This marks the formal beginning of Phase I of the Lumbini Museum Initiative. The team is now working to fulfil fundraising priorities, commission and curate artworks and mobilise global partnerships and expertise in service of the vision to provide a truly world-class experience at The Lumbini Museum.

Johan Ernst Nison recognised as Goodwill Ambassador of VNY 2020 A soft launch of Visit Nepal Year 2020 campaign was held in Pokhara on April 13. Prithivi Subba Gurung, Chief Minister of Gandaki province, initiated the soft launch. National Coordinator of A meeting was held to share the plans and VNY 2020 Suraj Vaidya, CEO of Nepal Tourism undertakings of VNY 2020 among all the Board Deepak Raj Joshi, representatives from embassies, consulates and international the Ministry of Culture, Tourism and Civil organisations working in Nepal on May 23 and Aviation, along with tourism entrepreneurs and 24. Former Secretary of Ministry of Culture stakeholders were present during the inaugural Tourism and Civil Aviation, Mohan Krishna event. Biplav Poudel, Coordinator of VNY soft Sapkota and National Coordinator, Suraj Vaidya launch event had also organised cultural floats led the discussions. The meeting was positively that were paraded around Pokhara, from Birauta received with pledges from several embassies to Chowk to Phewa Lake and passing through Ratna find collaborative ways to support the VNY 2020 Chowk and Barahi Chowk. Campaign and to promote tourism in Nepal. 12 VNY 2020 UPDATE | August 2019

VNY 2020 commissions Lonely Ctrip is the Chinese provider of travel services Meeting with Airline Operators Planet to produce three pocket including accommodation reservation, transportation ticketing, packaged tours and guide books to be launched in corporate travel management. It was founded January 2020 in 1999, it is currently the largest online travel agency in China.

Flame of Peace

During the meeting on May 22, major plans for promoting the Visit Nepal Year 2020 were discussed with members of Airlines Operating Association of Nepal (AOAN). VNY 2020 officials also discussed their plans and work updates with Abdullah Tuncer Kececi, General Manager of Turkish Airlines, Nepal. Several benefits and challenges regarding tourism and aviation in Nepal were discussed along with ways to work together for promotional activities during the Suraj Vaidya met with the Head Monk of the campaign. Zen Temple for Buddhist Tourism Promotion Prototype for reference only to discuss the Flame of Peace to be carried from Lumbini to Shanghai which will shine forever in VNY 2020 has commissioned Lonely Planet VNY 2020 hosts closing dinner for Jing’an Temple and Bao’en Temple. to produce three pocket guide books on the Himalayan Travel Mart themes of spirituality, culture and heritage, and adventure. Three women summit Mt Everest to promote goodwill between Nepal, Visit Nepal 2020 signs agreement India and China with Shanghai CTRIP to promote Nepal in China

A flag off program to honour the three women A dinner for Himalayan Travel Mart delegates expedition from Nepal, India and China to scale was hosted by VNY2020 Secretariat on June Mt Everest while spreading the message of National Coordinator for Visit Nepal Year 2020, 9 with the intention to promote the campaign universal peace and friendship was held at the Suraj Vaidya signed a long awaited strategic among the international travel trade participants VNY 2020 Secretariat. The participants were agreement with Shanghai CTRIP Commerce at Lord of the Drinks, Thamel. Over 400 Kanchhi Maya Tamang from Nepal, Kalpana Co to promote Nepal as a preferred travel guests what became an immense networking Dash from India and Liyamu Ma from China. destination in the China market. The agreement opportunity. Videos promoting Visit Nepal Year The Team was given the VNY 2020 flag with the is valid from June 2019 to June 2020 and the 2020 were presented along with live music. signature of Prime Minister KP Sharma Oli to promotional campaign will be run under the hoist on the summit of the mountain. title: ‘See You In Nepal’, and is the biggest digital marketing campaign for Nepal in China. Tamang is the first woman of her community to successfully climb Mt Everest. She is China is the world's largest outbound tourism Meeting also involved in social causes with various market with 149.72 million people travelling in with SEJON organisations and is the Goodwill Ambassador 2018. In Nepal, Chinese arrivals dropped from Introduction of UN Women since 2017. Ma has previously 123805 in 2015 to 104664 in 2017. Despite the and outline of led and climbed Everest, Manaslu, Lobuche, drop, China still remains the second largest Visit Nepal Year Mustakata. She is associated with Crazy source market at 11.1% for Nepal. 2020 was shared Mountain Expedition-China. by the National There is a long history of economic, political Program Das was a qualified climber having climbing and social interaction between China and Nepal. Coordinator, experience in India, Nepal, Europe, South According to the Chinese Outbound Tourism Suraj Vaidya America and Australia. She had also climbed Research Institute (COTRI), the Chinese like on May 8 with Mt Everest in 2008 as a team leader apart Nepal for its close proximity, clean environment, President of Society of Economic Journalists from climbing six other highest peaks in other stunning nature and friendly people. There is of Nepal, Pushpa Raj Acharya and SEJON continents. All three climbers successfully interest in UNESCO heritage sites and places team. summated Mt Everest but tragically Indian of religious and cultural significance in Nepal. climber Das breathed her last near the balcony Pokhara is a favoured hub among Chinese area while descending from the summit point. nationals besides jungle safari, handicraft shopping, Mount Everest and the birthplace of Buddha, Lumbini remaining key attractions.

13 August 2019 | VNY 2020 UPDATE

and create livelihoods in different parts of the NEWS country. The destination development program is an integral aspect of the national budget and is Delegation of the International expected to facilitate investment and expand Relation Committee Parliamentary tourism to remote corners of the country even as Assembly visits VNY2020 it creates infrastructure and adequate facilities in Secretariat those areas. At the interaction, the upcoming budget for the national campaign was also discussed. Some of the key programs for the upcoming year were deliberated and representatives of the trade associations who are experts in their areas and stakeholders of the tourism industry were invited to collaborate and provide feedback for the successful implementation of the Visit Nepal made a film called the Himalaya Caravan that Year 2020. The I.R. Committee chaired by Hon. Pabitra N. was a 1999 Oscar nominee for the best foreign Kharel and all the members including former film. The meeting was presided by Nandini Thapa Prime Minister Hon. Madhav Kumar Nepal, Hon. Lahe, Member Secretary of PISC, VNY Pushpa Bhusal, Hon. Renuka Gurung, Hon. Agni Eric Valli was born in 1952 in Dijon, eastern Secretariat. Nepal Tourism Board CEO, Deepak Prasad Sapkota, Hon. Dr. Deepak Prakash Bhatt, France. He originally trained as a cabinet-maker, Raj Joshi was also present. Hon. Sarala Yadav, Hon. Sanu Siura, Hon. Dibya but has spent most of his career working on the M. Rajbhandari, Hon. Uma Regmi and Hon. relationship between man and nature. Since 1981 Suraj K. Dura visited the VNY2020 Secretariat on Eric has captured on camera some of the most June 10 at the invitation of the National Program inaccessible locations in the world, working for Vriksha turning Nepal green Coordinator, Suraj Vaidya for a detailed briefing titles such as National Geographic, Life, GEO, on the plans and progress of the VNY2020 Paris Match, Stern and Smithsonian magazines, campaign. Welcoming the dignitaries, the and The Sunday Times of London. Former Secretary, MOCTCA and Chairman of PISC VNY2020, Mohan K. Sapkota briefed about Eric specialises in mountain scenery and is an the major developments and progress made till expert on the Himalayas, in particular Nepal, date and the limitations that the Secretariat was Tibet and Afghanistan. In 1987, his photo story facing due to delayed onset of the campaign and Honey Hunters – documenting the cliff-climbing also budget constraints. Suraj Vaidya made a Gurung tribesmen of west-central Nepal – won detailed presentation about the works completed, a World Press Award. In 1999 he directed the in progress and planned to promote Nepal as adventure story Himalaya – a tale of survival in a lifetime destination. He focused on airport the mountain region – which became the first improvements, media and online marketing, new Nepalese film to receive an Academy Award products and destinations, trainings etc with a nomination for best foreign film. Eric has focus on the long term economic benefit of the published 14 books to date, including in 2006 country. CEO NTB, Deepak Raj Joshi briefed on The Sky Will Be My Roof, a memoir of adventure the joint efforts made by NTB with VNY2020. and travel. In total, his photography has been The Parliamentarians gave insightful feedback recognised with three World Press Awards. and expressed full commitment to back its In addition he has shot commercial work for development and strengthen the VNY2020 at Hermès and Louis Vuitton. the Parliament. They also appreciated the partial renovation of the historical 108 year old Kaiser Mahal that houses the VNY2020 Office and Interaction with Travel Trade recommended that other such buildings must be Associations Heads on New converted into museums and hotels in the future. Vriksha Foundation has pledged to make plant The Committee also asked for regular updates Lifetime Experience Products and 20,000 trees under the initiation of artist Milan on the progress of the vision and mission of the Budget 76/77 Rai. They organised a tree plantation event at VNY2020 campaign and to share the same with a the Tribhuvan International Airport to mark the wider base of stakeholders. World Environment Day. Former Secretary of Ministry of Culture Tourism and Civil Aviation, Mohan Krishna Sapkota, National Coordinator of VNY 2020 Suraj Vaidya, General Manager of Eric Valli recognised as Visit TIA, association heads, PISC members, airline Nepal 2020 Tourism Goodwill officials, VNY 2020 Secretariat team, former Ambassador Miss Nepals 2018 Shrinkhala Khatiwada, Manita Devkota and Ronila Amatya and members of the The Visit Nepal 2020 Secretariat has recognised media attended. renowned French photographer and film director Eric Valli as a Tourism Goodwill Ambassador for the Visit Nepal Year 2020 campaign. To mark Yeti announced mascot of VNY the occasion the VNY 2020 Secretariat hosted A discussion programme was held on July 8 at a talk program by Eric Valli prior to presenting the VNY Secretariat in Kaiser Mahal, Kathmandu 2020 him with the honour on June 25 in Kathmandu. among the heads of various Travel Trade Eric Valli has a long and strong association with Associations and the PISC members of Visit Nepal and captured some of the most remote and Nepal Year 2020 on the product development of inaccessible areas on film putting Nepal on the destinations identified as Lifetime Experiences global map. under the campaign.

Among his outstanding works is the capturing President of TAAN and PISC member, Nava Raj the salt caravan in Dolpo region, Eric Valli pays Dahal made a presentation on the 27 identified homage to the extraordinary culture of the region destinations covering all provinces of the shooting for months at 15,000 feet. He has made country. The identification and development of lasting friendships with the Dolpo people and new tourism destinations has been given priority by the government to enhance economic activity 14 VNY 2020 UPDATE | August 2019

One hundred and eight larger than life sculptures VNY 2020 launches Brand Identity are being made of the yeti which is the official amidst industry stakeholders mascot of the Visit Nepal Year 2020. These will PISC MEMBER DIRECTORY be displayed within and outside the country VISIT NEPAL YEAR 2020 in prime locations to garner interest in Nepal. Kedar Bahadur Adhikari The greater significance is that each yeti will be Secretary, Ministry of Culture Tourism & Civil Aviation painted by prominent artists of Nepal in a display Chairman - Program Implementation Subcommittee, VNY 2020 Campaign of creativity and ingenuity, and yet another Email: [email protected] opportunity of taking Nepal’s art to the world. Suraj Vaidya National Program Coordinator - VNY 2020 Campaign Mobile: 9851101777 Email: [email protected], [email protected] Deepak Raj Joshi VNY 2020 honours British hockey Chief Executive Officer, Nepal Tourism Board Member - Program Implementation Subcommittee, VNY 2020 Campaign players for setting world record Mobile: 9851244299 Email: [email protected], [email protected] Ghanshyam Upadhyaya Joint Secretary, Ministry of Culture Tourism & Civil Aviation Member - Program Implementation Subcommittee, VNY 2020 Campaign Mobile: 9851122082 Email: [email protected] [email protected], [email protected] Uttar Kumar Khatri Joint Secretary, Ministry of Finance Member - Program Implementation Subcommittee, VNY 2020 Campaign Mobile: 9851170701 Email: [email protected], [email protected] Raj Kumar Chhetri General Manager, Tribhuwan International Airport (TIA) Member - Program Implementation Subcommittee, VNY 2020 Campaign Mobile: 9851067834 The VNY 2020 Secretariat held a press Email: [email protected], [email protected] conference on July 21 to honour the British Awadhesh Tripathi (Venerable Metteyya Sakyaputta) hockey players team who have created a new Vice Chairman, Lumbini Development Trust world record for playing a match at 5500 metres. Member - Program Implementation Subcommittee, VNY 2020 Campaign Mobile: 9847054641, 9851209354 The team comprising of Andy Halliday, Manager Email: [email protected], [email protected] of the team, who is also a member of National Anil Chitrakar team of English Field Hockey and 25 players Social Engineer shared their experience of playing hockey in high Member - Program Implementation Subcommittee, VNY 2020 Campaign Mobile: 9803013995 altitude. This team has shown the potentiality Email: [email protected], [email protected] of altitude sports in the country which can be a Shreejana Rana medium of promoting Nepal as one of the world’s President, HAN Member - Program Implementation Subcommittee, VNY 2020 Campaign best destinations for high altitude sports. Places Mobile: 9802024964 like Jumla, Manang and Solukhumbu among Email: [email protected], others can attract a large number of high altitude [email protected] sport enthusiasts. The recent establishment Biplab Paudel Chairman, Hotel Barahi of high altitude sports training centers in Member - Program Implementation Subcommittee, VNY 2020 Campaign the country has also increased the footfall of Mobile: 9856020320 Email:[email protected], [email protected] sportsperson for altitude sports like hockey, marathon, skiing, archery and cycling. Ranjit Acharya CEO, Prisma Advertising Member - Program Implementation Subcommittee, VNY 2020 Campaign Mobile: 9851021213 Email: [email protected], [email protected] Nepal Tourism Excellence Awards Nava Raj Dahal President, Trekking Agencies’ Association of Nepal (TAAN) 2020 Member - Program Implementation Subcommittee, VNY 2020 Campaign Mobile: 9851031532 Email: [email protected], [email protected] Charu Chadha Editor, Media 9 Held at Hotel Yak and Yeti on June 27 a special Member - Program Implementation Subcommittee, VNY 2020 Campaign event was hosted to release the new brand Mobile: 9808926186 Email: [email protected], [email protected] identity of Visit Nepal 2020. Image Ark, an art Dr. Basudev Koirala studio company has been commissioned to create Chairman, Sanatan Vedic Gyan – Bigyan Kendra the visual identity and branding guidelines. Member - Program Implementation Subcommittee, VNY 2020 Campaign Mobile: 9851108666 Former Secretary of Ministry of Culture Tourism Email: [email protected], [email protected] and Civil Aviation, Mohan Krishna Sapkota, Dawa Steven Sherpa association heads, PISC members, airline CEO, Asian Trekking officials, tour operators, hotels, banks, celebrities, Member - Program Implementation Subcommittee, VNY 2020 Campaign Mobile: 9802029801 ambassadors, consultants and media were Email: [email protected], [email protected] The first meeting of the Advisory panel of invited for the launch. National Coordinator the Nepal Tourism Excellence Awards 2020 was Prashant Singh of VNY 2020 presented the need for a visual Social Entrepreneur held in Kathmandu. The panel comprises of Prof identity to create a seamless communication Member - Program Implementation Subcommittee, VNY 2020 Campaign Dr Bijay KC -Dean of KUSOM, CA Jitendra B Mobile: 9851034106 strategy for international and domestic markets. Email: [email protected], [email protected] Rajbhandary, Dipendra Purush Dhakal - Former A special video recorded message from the Prime Tourism Secretary, Prachanda Man Shrestha Vijay Bahadur Shrestha Minister, Rt. Hon. KP Sharma Oli was played at Vice President, Himalaya Airlines - Tourism Expert and Former CEO of Nepal Member - Program Implementation Subcommittee, VNY 2020 Campaign the event in which he encouraged every Nepali to Mobile: 9851023777 Tourism Board, Prof Govind Nepal – Chairman take ownership of VNY 2020 in creating Nepal as Email: [email protected], [email protected] of Institute for Strategic and Socio-Economic lifetime experience for visitors and guests. Krishna Hari Khatri Research and Advocate Sajjan Bar Singh Thapa. Vice President, NNETA The wards are being promulgated to shine Member - Program Implementation Subcommittee, VNY 2020 Campaign Mobile: 9851038170 the light on the most innovative and capable Email:[email protected], [email protected] tourism businesses and entrepreneurs of Nepal Nandini Lahe Thapa promoting success, innovation and growth. Sr. Director -NTB Member - Program Implementation Subcommittee, VNY 2020 Campaign Mobile: 9851022912 Email: [email protected], [email protected]

15 August 2019 | VNY 2020 UPDATE

Talking about the Kali Gandaki mountain biking trail, once we start redefining it, the packages will fall in place and people will have more options to choose from. Even someone who is not a great rider can opt a package which would suit him. In a way what we are trying to do is not only organise an event for 2020 but also repackage the destination for mountain biking.

Once the system is ready, it will offer a variety of Kali X Mountain experiences through mountain bikes. For the event in 2020, we are going Biking Festival to have multiple days of different activities. Some will be as short as probably a day. AN ADVENTURE IN THE The other activities will be enduro, cycling for all, family DEEPEST GORGE OF THE rides, mass ride, etc. We are also planning an uphill race WORLD which will be named ‘King of Mountains’ or ‘King of Mustang’. Essentially the idea Raj Gyawali is to retain people as long as we can since that means money for the locals. About the pricing, it will depend on Raj Gyawali is a social entrepreneur and responsible tourism leader run by the mountain biking the launch which we are equipment, access, etc. We are who believes that tourism and development go hand-in-hand. community out there. For planning in December 2020. here to put in the standards Gyawali is the Founder and Director of Socialtours, established instance, the Mustang The launch will witness a and the pricing factor will be in 2002, a soft adventure specialist based in Kathmandu. The area is already being used mount biking festival which set by the private industry organisation offer trips in Nepal, Tibet, Bhutan and India. He also by mountain biking with will run for a week. It will providing the services. runs a sister organisation called socialtreks.com, which focuses draw good numbers of mount packages like seven days, exclusively on trekking and soft adventure. bikers from across the world five days and three days. What are the risk including the big names. The For longer mountain biking The organisation is at the forefront of responsible travel in factors involved? week-long festival will have experience the Annapurna Nepal and has been nominated four times for the prestigious various types of mountain serves the purpose. Besides, The major risk factor is the Responsible Tourism Awards in the World Travel Mart, UK. biking in place- trail riding, there are a lot of activities access. Any landslide, flooding Further, he plays a lead role in the activities and practices of the enduro, downhill, uphill, which are already taking or damage to the road is a Sustainable Tourism Network in Nepal, MAST, and the Fringe freeride, dirt jumping and shape. One of them being Yak huge problem. The other risk RT Network worldwide. He initiates new networking and joint many more. The festival is Attack which is the highest is that it’s not marketed well marketing efforts such as the Green Circuit in the sub-continent, named Kali X. Kali denoting mountain bike race on earth. enough. There are hundreds and designs off-beat products in Nepal such as the Tamang Kali Gandaki valley and X The 2019 edition will have of destinations in the world Heritage Trail, the Chepang Hill Trail, and Shamanism Treks. signifying extreme. The event even more single track than where you can mount bike. He actively promotes service learning in Nepal focusing on won’t be a onetime affair ever before and include more Our marketing has to be super responsible volunteering. After a Bachelor degree in Agriculture but will continue for years Enduro sections – including sleek. So far as the security and an MBA in Development, he got interested in responsible to come. We are trying to the highest timed enduro systems are concerned, Nepal ways to support his country. He loves trekking, mountain biking, bring in the mountain biking section, from 5416m down to is good in chopper rescues. bouldering and anything adventurous. community together. For VNY 2020, Raj Gyawali is leading a team which is working What is the best time of towards developing a lifetime experience in mountain biking in the year for mountain the deepest gorge of the world, Kali Gandaki. In an interview he biking? shares the details about the on-going project, the activity build up to the Kali X Festival and more. Excerpts: It is interesting to look at that. Mountain biking in the Annapurna is good all year Please share details we have taken this huge round. Similarly, biking in about the mountain challenge to take this forward Kali Gandaki can be good biking festival in the and develop the Kali Gandaki any time of the year as well. Kali Gandaki Gorge, rally as one of the world-class Though getting there might the deepest gorge in the mountain biking experience. get complicated during the world. monsoon because of the road

With Dhaulagiri on one side © Santosh Rai conditions. But the recent Nepal has got a lot of records. and Annapurna on the other, development in transportation What are some of the The opportunity which the trail is beautiful. Also, the might solve this problem to a 2800m above sea level. The came knocking when we road is being pitched which is greater extent. Overall, it is a other is the Yak Ru Enduro best mountain biking were talking about lifetime good for biking as the safety year-round biking destination – an event that is equal parts trails in the country? experiences in Nepal was level goes higher. in different conditions at a big-mountain competition, Our country is made for the possibility of mount different level. The higher alpine adventure, and Talking about the existing biking. And the mount regions may be better now exploration through the mountain biking. If you look biking experience in Kali trails, there are many natural but the lower regions will be heart of the Nepalese at Nepal, our entire mid-hill Gandaki already exists. trails. Since the natural better a little later in the year. backcountry. The best trails up to 3000m above sea level It is happening as a great trail is not mapped, graded and scenic views of the rugged is ideal for mountain biking. ride but it isn’t marketed and lacks signage, it isn’t Can you share more and amazing Annapurna However, the best biking as a tourism product. This appropriate keeping safety details of the week-long Circuit – known primarily trails are Annapurna circuit, involves mapping proper standards at par. And this is Kali X festival. for its trekking routes – are Manang, Hetauda, Illam and trails, guidelines, equipment, what we are working at. Our showcased in this remarkable Phaplu as you can see Everest signage and more. Hence, efforts will be visible during The current packages are high-altitude event. from there. 16 VNY 2020 UPDATE | August 2019 VNY 2020 GOODWILL AMBASSADOR PROFILES The Visit Nepal 2020 Secretariat recognises global persons of influence who have a wide range of talents and achievements and are committed to promoting Nepal as a tourism destination as Goodwill Ambassadors. These are people who will use the positive power of their fame to help promote Nepal to the world. Below are the profiles of five goodwill ambassadors so far appointed for VNY 2020.

Egberton Rulove “Roelly” Etienne-Winklaar

Egberton Rulove “Roelly” Etienne-Winklaar was born and raised in the Dutch-controlled Caribbean island Johan Ernst Nilson of Curacao. Although Roelly enjoyed bodybuilding from a young age, he became serious about the sport Johan Ernst Nilson is today just takes more time!” more than 20 years and after a near-fatal car crash. He then set his goals one of the world’s leading has made him one of the a Guinness world record to becoming a pro, which he achieved by earning explorers, motivational world’s leading explorers holder, he has embarked on his pro card in 2009. He first came to national speaker, environment having accomplished a journey from the North prominence in the US with his overall win at the 2009 explorer, author, and 52 expeditions in 172 Pole to the South Pole, has NPC Arnold Amateur Championships, displaying eco-warrior. With over 52 countries. climbed the Seven Summits, a rare combination of massive size and shredded expeditions in 172 countries has flown a boat across conditioning that heralded big things to come. including Mount Everest, Besides being a global Europe, cycled from Sweden Nilson is one of the world’s adventurer, Nilson is to the Sahara Desert, and a After earning his pro card, Roelly returned for the leading explorers and his recognised as a keen lot more. 2010 IFBB Arnold Classic and turned plenty of heads dream is to motivate people philanthropist, a strong with an eye-popping physique that earned him a to follow their dreams and advocate against global He is from Sweden and has strong seventh-place finish in a deep field in his IFBB inspire them to reach their warming and poverty, and been featured on globally debut. After placing third at the 2010 IFBB Australia goals. a staunch supporter of renowned media outlets Pro Grand Prix, he shocked the bodybuilding world by education in developing such as the BBC, CNN, the winning the 2010 IFBB New York Pro. Seemingly out He started his career as an countries and of the Discovery Channel and of nowhere a new star was born. Another remarkable explorer and motivational protection of endangered the National Geographic success was when he was crowned the people’s speaker 20 years ago. His species. Channel besides being champion at the 2018 Mr. Olympia with the debut of motto in life - “Everything featured on the cover of the the fan vote. is Possible - the Impossible As a global adventurer for TIME magazine.

Renowned photographer He specialises in mountain Award nomination for and film director, Eric scenery and is an expert the best foreign film. In Valli was originally trained on the Himalayas, in total, his photography as a cabinet-maker, but particular, Nepal, Tibet and has been recognised Valli spent most of his Afghanistan. In 1987, his with three World Press career working on the photo story Honey Hunters Awards. Moreover, he relationship between man – documenting the cliff- has published 14 books and nature. Since 1981, he climbing Gurung tribesmen to date, including The has captured some of the of west-central Nepal – Sky Will Be My Roof, a most inaccessible locations won a World Press Award. memoir of adventure and in the world, working for In 1999 he directed the travel. Besides, he has titles such as National adventure story Himalaya shot commercial work Geographic, Life, GEO, – a tale of survival in the for Hermès and Louis Paris Match, Stern and mountain region – which Vuitton. Smithsonian magazines, became the first Nepalese and The Sunday Times of film to receive an Academy London. Eric Valli 17 August 2019 | VNY 2020 UPDATE

soul’s path to liberation in the Himalayas. He established Samarpan Ashrams in Dandi, Punadi, Ajmer, Shiroda, Rajkot and Long Acre, UK. In April 2015, he conducted an eight-day Samarpan Dhyanyog Meditation Camp for Indian Parliamentarians. He has also conducted Samarpan Meditation workshops in Sri Lanka in 2016. The Prime Minister of Sri Lanka Shree Shivkrupanand Swami Ranil Wickremesinghe had shown great Shree Shivkrupanand United States, Canada, interest in conducting Swami, also known as United Kingdom and other meditation workshop ‘Baba Swami’ is an Indian countries. He also runs for Parliamentarians spiritual teacher and the Samarpan Meditation of Sri Lanka on similar author. Swami is known Foundation. His spirituality lines to the workshop for Samarpan meditation was paved in Nepal during conducted for Indian and meditation one of his visits. He Parliamentarians in 2015. workshops that he learned about meditation runs for free in India, technique as a way for the

Megh Ale, President, Nepal River Conservation Trust, also known as River Man in Nepal is transforming the way people understand the value and economic potential of Nepal’s rivers. Ale is saving the rivers of Nepal through ecotourism, conservation, and cleanup through his organisation, the Nepal River Conservation Trust.

Karnali Quest 2020 is slated to be the longest rafting race in the world covering a distance of 240 kms where world class kayakers will compete. The event has made it to one of the top 20 lifetime experiences of Nepal identified by Visit Nepal 2020. Excerpts of a conversation with Megh Ale:

What is the Karnali To promote the Karnali Quest? Quest, we are conducting a Kayak race on October 22, Karnali Quest is a world- 2019 as a pre-promotional class event for rafting event. This event will have enthusiasts and kayakers participation of world-class Heinz Egli and rafters with lots of kayakers which will help good rapids of three-plus in the promotion of the Heinz Egli brings with As Corporate Chef for New opening General Manager and four-plus grades to Karnali Quest 2020. him 30 years of experience World Hotels International, of Novotel’s flagship flat water at the West in hotel management, based in Hong Kong, he property in Mumbai. He Seti confluence for white How is it set to be a restaurant operations and was involved in the opening has further worked with water rafting and a lot of record holder? private club administration. of more than 10 Hotels in International franchise adventure. This is one of Egli came to Hong Kong as the People’s Republic of companies including Burger the most amazing white As far as we know 180 km Sous Chef for the Baron’s China and Southeast Asia. King, Ajisen Ramen, Cafe water rafting in the world rafting race has been done Table at the Holiday Inn, With the opening of the Ritazza and Caviar House as defined by rafters before in the Amazon River. Golden Mile. In 1983 Novotel Citygate, Hong to name a few. In addition themselves. This event is Karnali Quest is going to he became one of the Kong he delivered new to his extensive professional going to be one of a kind be the longest rafting race youngest Executive Chefs standards in buffet dining, experience, he is also which will demonstrate at 240 kms. This five-day in Asia, opening the first developing one of Accor’s the founding President rafters a lifetime rafting Karnali quest will start International Hotel in most successful buffet of the Hong Kong Chef’s experience along with from Dailekh and finish at China - The Holiday Inn, restaurant concepts. Later Association. discovery about the Tikapur. Lido Beijing. he moved to India as the indigenous culture of the Karnali region. 18 VNY 2020 UPDATE | August 2019

unseen raw beauty of but we cannot see the Karnali itself. same ratio of promotional activities for white water Could you share some rafting. Nepal has not A LIFETIME background on rafting been able to promote and our rivers? white water rafting as it should have been as There is a rapid grade EXPERIENCE Nepal is blessed with ranging from 1 to 6 in the beautiful rivers and rafting waters of our rivers. water diversity. White KARNALI QUEST 2020 Karnali has the highest water rafting has a huge rapid of class 4 to class 5 scope and it should be Megh Ale rapids which is suitable taken seriously from the for adventurous rafting. President, Nepal River Conservation Trust tourism prospect as well. November is the right time for rafting as it’s not high What is your target What is the format and occasion of Maha Ekadashi the starting point of the water current but medium audience for the when will it be held? on November 25. The rafting. Following that on current. The water current Karnali Quest? Karnali Quest will start on the next stop there will will be adventurous but Karnali Quest will be November 26 and last for be Badhi reception, then not dangerous for rafting. We are looking towards one of the world-class five days till November 30. next will be from Raute Karnali is the longest and the participation of the rafting runs that will tribes, Magars, Raji’s only free-flowing river of world’s best national see the participation of What are the key (another fisherman tribe), Nepal which offers plenty teams and world-class international athletes and highlights of this event, Shonah and Tharu tribes of rapids that will quench athletes. This will lead rafting record-holders. and how will it support respectively for five days. your adrenaline rush with to news coverage from Karnali is one of the five Visit Nepal Year 2020? This will promote the an unforgettable rafting international media and best rivers of the world Karnali region and the adventure before reaching TV channels which will In the five days event, in and the only free-flowing tribes residing there. the Seti-Karnali confluence. help in promoting Nepal river of Nepal that offers every camp, there will be and the virgin territory of thrilling white water rafting different cultural counters Karnali Region, Province How well is this Karnali province to the experience with a lot of of the indigenous tribes 6 is a virgin territory of adventure sport being world. good rapids ranging from of the Karnali region. Nepal. This quest will work promoted in Nepal? class three rapid to class 4 At the reception, there as a gateway to Karnali. It As far as adventure sports rapid grades and flat water will be different tribes is one of the five best rivers are concerned, they are at West Seti confluence and indigenous groups for white water rafting in being promoted in Nepal with loads of adventure. showcasing their unique the world. This will help On November 24, 2020, we culture, food and hospitality promote the entire Karnali will reach the venue and to the rafters and other and show the world the prepare for the fest and will participants. There will offer a grand puja on the be cultural reception from Majhi and Khas culture at 19 August 2019 | VNY 2020 UPDATE CHINA OUTBOUND TOURISM & NEPAL VISITOR ANALYSIS Source: Ctrip.com

VNY 2020 SECRETARIAT STAFF DIRECTORY NEELAM KUMAR NEUPANE ROHINI PRASHAD KHANAL DAMBAR BAHADUR PRADIP GAIRE PREETI ALE Under Secretary Manager­ – Programs SUNUWAR Officer Officer Mob: 9843105821 Mob: 9851026380 Section Officer Mob: 9849078908 Mob: 9816198805 neelam.neupane@nepal2020. [email protected] Mob: 9851129693 [email protected] [email protected] org.np [email protected] NIKI SHRESTHA SAMIN POUDEL JATAK TARA SHAKYA GOPAL ADHIKARI Tourism Specialist RAJENDRA RAJ DHAKAL Officer – Media Officer Account Officer Mob: 9860438364 Section Officer Mob: 9843709344 Mob: 9841592564 Mob: 9851115139 [email protected] Mob: 9841362697 [email protected] [email protected] [email protected] [email protected] 20