Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE HYUNDAI PUTS MORE VEHICLES WITH STANDARD ELECTRONIC STABILITY ON THE ROAD THAN AUDI, BMW, INFINITI, LEXUS, MERCEDESBENZ, PORSCHE, OR VOLVO Miles Johnson Kevin Oates Senior Manager, Quality, Service and Technology Ketchum, Partner, SVP, Practice Director (714) 3661048 (310) 4372520
[email protected] [email protected] ID: 29032 Electronic Stability Control is Standard Safety Equipment on 70 Percent of Hyundai Vehicles, More Than Any Other Popular Brand FOUNTAIN VALLEY, Calif., June 14, 2006 – Hyundai continues to demonstrate its commitment to lifesaving Electronic Stability Control (ESC) by making it standard on more of its sales volume than any luxury brand. Hyundai expects to sell more than 350,000 ESCequipped vehicles in the 2007 model year – more than Audi, BMW, Infiniti, Lexus, MercedesBenz, Porsche or Volvo. Proving that ESC does not require paying premium prices, Hyundai offers this sophisticated safety technology as standard equipment on five vehicle lines for the 2007 model year: Sonata, Tucson, Santa Fe, Entourage, and Azera – all of which have starting prices between $18,000 and $25,000. All told, 70 percent of Hyundai sales volume in the 2007 model year will be comprised of vehicles with standard Electronic Stability Control, a higher standard fitment rate by far than that achieved by any nonluxury brand, including Toyota, Honda, Ford, Chevrolet or VW. “Research universally substantiates that Electronic Stability Control is an invaluable lifesaving technology, and Hyundai is proud to lead all popular automotive brands in providing it as standard equipment to our customers,” said John Krafcik, vice president of product development and strategic planning, Hyundai Motor America.