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“Hope for Haiti Now: a Global Benefit for Earthquake Relief” Adds New Musical Performances and Celebrity Participants to Superstar Lineup

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“Hope for Haiti Now: a Global Benefit for Earthquake Relief” Adds New Musical Performances and Celebrity Participants to Superstar Lineup FOR IMMEDIATE RELEASE “HOPE FOR HAITI NOW: A GLOBAL BENEFIT FOR EARTHQUAKE RELIEF” ADDS NEW MUSICAL PERFORMANCES AND CELEBRITY PARTICIPANTS TO SUPERSTAR LINEUP Beyoncé to Perform in London Madonna in New York City Haitian Artist Emeline Michel in Los Angeles Participants to include President Bill Clinton, Ben Stiller, Brad Pitt, Chris Rock, Clint Eastwood, Denzel Washington, Halle Berry, Jon Stewart, Julia Roberts, Leonardo DiCaprio, Matt Damon, Meryl Streep, Morgan Freeman, Nicole Kidman, Robert Pattinson, Samuel L. Jackson, Tom Hanks, Will Smith with Muhammad Ali, and More Than One Hundred of the Biggest Names in Film, Television, and Music “Hope for Haiti Now” to Begin Accepting Donations via Online, Phone, Text and Mail at 12:00 p.m. ET/9:00 a.m. PT on Friday, January 22 Music Performances Available for Pre‐Order Exclusively on iTunes NEW YORK, NY; LOS ANGELES, CA; and LONDON, ENGLAND (JANUARY 21, 2010) – “Hope for Haiti Now: A Global Benefit for Earthquake Relief,” today announced the addition of new musical artists and celebrity participants to its lineup. “Hope for Haiti Now” will air on Friday, January 22, 2010 at 8:00 p.m. ET/PT and 7:00 p.m. CT Newly added performers Beyoncé in London, Madonna in New York City, and Haitian artist Emeline Michel in Los Angeles will join the previously announced lineup: Wyclef Jean, Bruce Springsteen, Jennifer Hudson, Mary J. Blige, Shakira, and Sting in New York City; Alicia Keys, Christina Aguilera, Dave Matthews, John Legend, Justin Timberlake, Stevie Wonder, Taylor Swift 1 FOR IMMEDIATE RELEASE and a group performance by Keith Urban, Kid Rock, and Sheryl Crow in Los Angeles; and Coldplay, and a group performance by Bono, The Edge, Jay‐Z, and Rihanna in London. In addition to musical performances, Wyclef Jean in New York City, George Clooney in Los Angeles, and CNN’s Anderson Cooper reporting from Haiti, “Hope for Haiti Now” will feature President Bill Clinton, Ben Stiller, Brad Pitt, Chris Rock, Clint Eastwood, Denzel Washington, Halle Berry, Jon Stewart, Julia Roberts, Leonardo DiCaprio, Matt Damon, Meryl Streep, Morgan Freeman, Nicole Kidman, Robert Pattinson, Samuel L. Jackson, Tom Hanks, Will Smith with Muhammad Ali, and more than one hundred of the biggest names in film, television, and music. “Hope for Haiti Now” will begin accepting donations at 12:00 p.m. ET/9:00 a.m. PT on Friday, January 22 via the following methods: • Online: www.hopeforhaitinow.org • Phone: 877‐99‐HAITI • Text: Text “GIVE” to 50555 • Mail: Hope For Haiti Now Fund, Entertainment Industry Foundation, 1201 West 5th Street, Suite T‐700, Los Angeles, CA 90017 Music performances from "Hope for Haiti Now" will be available for purchase and download on the iTunes® Store. Beginning on Friday, iTunes customers will be able to exclusively pre‐order both the "Hope for Haiti Now" full performance album ($7.99) and the full two‐hour video telecast ($1.99). Pre‐orders will be delivered in the days following the telethon. Individual audio performances will also be available for purchase and download for $.99 cents each in the days following the telethon. Apple, the record labels and the artists will donate their share of the proceeds to Haiti relief funds managed by “Hope for Haiti Now” charities. “Hope for Haiti Now” performances will also be available for purchase on AmazonMP3 and Rhapsody, with distribution provided by INgrooves. Proceeds from those purchases will also benefit Haiti relief funds managed by “Hope for Haiti Now” charities. 2 FOR IMMEDIATE RELEASE “Hope for Haiti Now,” will benefit Oxfam America, Partners in Health, the Red Cross, UNICEF, United Nations World Food Programme, Yele Haiti Foundation, and the newly formed Clinton Bush Haiti Foundation. Proceeds from “Hope for Haiti Now” will be split among each organization’s individual funds for Haiti earthquake relief. With the exception of the Clinton Bush Haiti Fund, each partner organization was selected for its history of operation and collaboration within the NGO community in Haiti. “Hope for Haiti Now” will air across ABC, CBS, NBC, FOX, CNN, BET, The CW, HBO, MTV, VH1, CMT, PBS, TNT, Showtime, COMEDY CENTRAL, Bravo, E! Entertainment, National Geographic Channel, Oxygen, G4, CENTRIC, Current TV, Fuse, MLB Network, EPIX, Palladia, SoapNet, Style, Discovery Health, Planet Green, CNN en Español, HBO Latino, and Canadian networks including CBC Television, CTV, Global Television, and MuchMusic. The event will be live streamed online globally across sites including YouTube, Hulu, MySpace, Fancast, AOL, MSN.com, Yahoo, Bing.com, BET.com, CNN.com, MTV.com, VH1.com, and Rhapsody and on mobile via Alltel, AT&T, Sprint, Verizon, and FloTV. "Hope for Haiti Now" will also air internationally on BET International, CNN International, National Geographic, and MTV Networks International, which is available in 640 million homes worldwide. “Hope for Haiti Now” will be available non‐ exclusively to all terrestrial radio stations around the globe and SIRIUS XM Radio as a one time only radio broadcast via the MTV Radio Network and Westwood One. Based on production needs and venue sizes, all “Hope for Haiti Now” studio locations will be closed to the media. Photos, pool video footage and talent interviews from “Hope for Haiti Now” will be serviced to news outlets immediately following the event. "Hope for Haiti Now" is produced by Joel Gallen and Tenth Planet Productions, in collaboration with Viacom’s MTV Networks and George Clooney. 3 FOR IMMEDIATE RELEASE About MTV Networks MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers, and Xfire. Contacts: Carole Robinson 212.846.8760 [email protected] Mark Jafar 212.846.8961 [email protected] For Anderson Cooper: Shimrit Sheetrit 310.788.6796 [email protected] For George Clooney: Stan Rosenfield 310.407.3444 stan@sra‐pr.com ### 4.
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