The Fa Annual Review 2003/04 Review Faannual the the Fa Annual Review 2003/04 Putting Football First
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Cover art 6/9/04 3:40 PM Page 1 THE FA THE ANNUAL FA REVIEW 2003/04 THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST The Football Association 25 Soho Square London W1D 4FA Telephone: +44 (0)20 7745 4545 Facsimile: +44 (0)20 7745 4546 Email: [email protected] Visit: www.TheFA.com Annual Review *FINAL* 6/9/04 4:39 PM Page 6 GOVERNANCE AT THE HEART OF GOOD GOVERNANCE IS A DETERMINATION TO MAKE SURE THE GAME IS PLAYED TO THE HIGHEST STANDARDS AT EVERY LEVEL. FOOTBALL IS A POWERFUL MESSENGER AND WE ARE RESPONSIBLE FOR SEEING THAT THE GAME SETS THE BEST EXAMPLE. 08 GOVERNING WITH INTEGRITY 10 PRIZED MONEY – THE FA CUP 12 GREAT MOVEMENT OFF THE BALL 13 FOOTBALL FOR ALL 14 CHILD PROTECTION 15 MAKING GOALS ACHIEVABLE 16 ABIDE WITH US 17 MAKING BETTER DECISIONS 18 PLAYING IT SQUARELY AND FAIRLY – DISCIPLINE 20 PRESCRIBING BETTER STANDARDS Annual Review *FINAL* 6/9/04 4:39 PM Page 8 11,000 articles THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST posted on TheFA.com “We have to make sure that football in England is played and run to the highest standards at all levels: it is a key objective to shape the culture of the game.” GOVERNING WITH INTEGRITY The English game has a remarkable common sense. Rules need to be clear, Governing the game appropriately influence that extends far beyond our easily understood, and the cases dealt and effectively has been the role of own country, reaching out to audiences with fairly. The FA for 140 years. In recent years, worldwide. This represents a tremendous however, The FA has made great strides responsibility. We have to make sure that In carrying out our role, it is important itself to recognise football’s place in football in England is played and run to that we carry the game with us. The a modern society, and how it can be the highest standards at all levels. This is process must be one of consultation and a positive influence. We want to use the at the heart of The FA’s role as Governing education. Rules have greater credibility power of football for good. We’ve put in Body. Setting standards, both on and not only when they are understood, but place clear policies on ethics and equity, off the field, ensuring that everyone in when the reasons behind them are made and our anti-discrimination programmes the game knows what is expected, and clear too. This year’s thorough review of are encouraging participation from all what will happen if those standards disciplinary and doping procedures, the corners of society. Our child protection are not met. work of the Financial Advisory Committee programme last year educated 60,000 and our challenging stance on equity people on best practice – a significant For the 37,500 clubs who participate issues, from anti-racism to promoting step forward for the grassroots game. across the 2,000 competitions in England, disability awareness, demonstrate our Our doping control programme is closely maintaining standards in the first instance commitment to being a leader for the linked to education, helping to develop means playing the game by the rules, or modern game. awareness of the dangers of drugs. in our case the “Laws of the Game”. Our All these initiatives give strong, positive priority here has been to develop referees, A few years ago, the game began to accept messages, and it’s football that’s setting trained to apply the Laws for the benefit of our argument that best business practice, the example. “In carrying out our role, it’s the game. From the “Select List” at the top from dealings with fans as “customers” to of the game, down to new recruits, one effective budgeting and financial control, This is about setting standards: to prove important that we carry the strategy is delivering ever higher standards had to be adopted and promoted for the to people, to parents, to fans, to sponsors for all match officials. long-term health of football. and broadcasters, that English football can game with us. The process be trusted. Inevitably, there will always be disciplinary It’s our place to help clubs to achieve must be one of consultation issues. If you set standards, you have to long-term stability for English football. Nic Coward deal with anyone who transgresses. When The reasoning is obvious – it sends out Director of Corporate & Legal Affairs and education among these cases arise, it is vital that we have important messages to the fans and others the processes in place to deal with them who have committed themselves to clubs football’s key stakeholders.” efficiently and fairly, with authority and through their continuing support. 08 09 Annual Review *FINAL* 6/9/04 4:39 PM Page 10 3,655 competitions THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST affiliated in England. PRIZED MONEY – THE FA CUP For supporters and players of clubs in anything after that is a bit of a “Brucie” One side. Nearly £300,000 in prize money The FA Premier League or First Division, bonus. We made £12,000 through our had already been won with another the first week of January marks the kick-off Cup run, which enables us to look at £400,000 up for grabs as they managed of their involvement in The FA Cup. Hopes improving our facilities. We also run 20 to reach the Semi-Finals for the first time and dreams extend to May, and the belief junior sections and so the prize money in 67 years. By finishing runners-up in the that “this year could be our year”. For clubs may go towards upgrading the changing competition they earned a futher £1 million. outside the upper echelons of the game, facilities at the club.” The FA Cup starts a great deal earlier, Warrington Town won £7,500 by with the Extra Preliminary Round of He added: “The biggest benefit that we reaching the Third Qualifying Round. this season’s competition starting on see of The FA Cup though is the way it Money went on purchasing new kits for 22 August 2003. has helped increase the profile of our club. youth teams from Under-10 – Under-16 The interest it attracts from the press and level, from a new partnership with local Slightly different dreams spur on players local radio has been fantastic, and is worth youth club Penketh United, as they extend of non-league clubs, dreams of giant-killing even more to us than the prize money. their links into the local community. and the chance of getting an innovative The gates for our home ties virtually new goal scoring celebration on BBC doubled from our league games, and Weston-Super-Mare won £31,250 Match of the Day or Sky Sports. But for I can’t wait for the start of next year’s for four victories up to the Second the Chairmen, The FA Cup provides a very competition already!” Round Proper. different set of potential benefits. Progress The money is going towards a new “Hopes and dreams extend to May, and the from one round to the next reaps financial And Albert Graves, the Secretary of ground, as the club aims to progress rewards that can enable clubs to carry Gedling Town: through the National Leagues System. belief that ‘This year could be our year.’” out a myriad of tasks. And this season, “Our club has only been formed 14 years, we spoke to a wide variety of clubs to and this season we made the furthest Bracknell won £12,000 for four find out how The FA Cup impacts on progress in our short history. By reaching victories up to the Fourth Qualifying them, and how they would invest their the Third Qualifying Round we made more Round. FA Cup prize money. than £7,000, and it enabled us to continue Money was invested in improving the work on a new stand,” he said proudly. playing surface and in the club’s Football Take Marie Partner, Chief Executive “We bought 300 seats from Leicester City’s in the Community Scheme, running of Colchester United, for example: old Filbert Street stadium, and the prize workshops in school and out of school “For clubs the size of Colchester United, money meant that we could fit the seats for local kids. The FA Cup has what we call “the golden to help meet criteria if we are promoted. image”. Everyone in the town has been “Our average league gate is just 40 or 50, Third Division Scunthorpe United won talking about the club, and for people who so The FA Cup prize money for a club our £77,500 in prize money before a narrow don’t know where we are, it really puts the size is a real windfall.” Fourth Round defeat to Portsmouth. club on the map,” she said. “For us The FA This money is being invested to improve Cup continues to grow in stature and the Tranmere from the Second Division supporters’ facilities in the Family Stand financial rewards for a club like us are pocketed more than £300,000 in prize and other ground improvements. crucial. The money generated through money in their run to the Quarter-Finals. The FA Cup goes a long way to keeping With their clash against Millwall also Ossett Albion won £12,000 before us going until the end of the season or televised, they made a further £530,000 losing to Stalybridge Celtic in the even the beginning of next, and provides from The FA Cup pool.