Cover art 6/9/04 3:40 PM Page 1 THE FA ANNUAL REVIEW 2003/04 REVIEW FAANNUAL THE THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST

The Football Association 25 Soho Square London W1D 4FA

Telephone: +44 (0)20 7745 4545 Facsimile: +44 (0)20 7745 4546 Email: [email protected] Visit: www.TheFA.com Annual Review *FINAL* 6/9/04 4:39 PM Page 6

GOVERNANCE AT THE HEART OF GOOD GOVERNANCE IS A DETERMINATION TO MAKE SURE THE GAME IS PLAYED TO THE HIGHEST STANDARDS AT EVERY LEVEL. FOOTBALL IS A POWERFUL MESSENGER AND WE ARE RESPONSIBLE FOR SEEING THAT THE GAME SETS THE BEST EXAMPLE.

08 GOVERNING WITH INTEGRITY 10 PRIZED MONEY – THE FA CUP 12 GREAT MOVEMENT OFF THE BALL 13 FOOTBALL FOR ALL 14 CHILD PROTECTION 15 MAKING GOALS ACHIEVABLE 16 ABIDE WITH US 17 MAKING BETTER DECISIONS 18 PLAYING IT SQUARELY AND FAIRLY – DISCIPLINE 20 PRESCRIBING BETTER STANDARDS Annual Review *FINAL* 6/9/04 4:39 PM Page 8

11,000 articles THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST posted on TheFA.com

“We have to make sure that football in England is played and run to the highest standards at all levels: it is a key objective to shape the culture of the game.”

GOVERNING WITH INTEGRITY

The English game has a remarkable common sense. Rules need to be clear, Governing the game appropriately influence that extends far beyond our easily understood, and the cases dealt and effectively has been the role of own country, reaching out to audiences with fairly. The FA for 140 years. In recent years, worldwide. This represents a tremendous however, The FA has made great strides responsibility. We have to make sure that In carrying out our role, it is important itself to recognise football’s place in football in England is played and run to that we carry the game with us. The a modern society, and how it can be the highest standards at all levels. This is process must be one of consultation and a positive influence. We want to use the at the heart of The FA’s role as Governing education. Rules have greater credibility power of football for good. We’ve put in Body. Setting standards, both on and not only when they are understood, but place clear policies on ethics and equity, off the field, ensuring that everyone in when the reasons behind them are made and our anti-discrimination programmes the game knows what is expected, and clear too. This year’s thorough review of are encouraging participation from all what will happen if those standards disciplinary and doping procedures, the corners of society. Our child protection are not met. work of the Financial Advisory Committee programme last year educated 60,000 and our challenging stance on equity people on best practice – a significant For the 37,500 clubs who participate issues, from anti-racism to promoting step forward for the grassroots game. across the 2,000 competitions in England, disability awareness, demonstrate our Our doping control programme is closely maintaining standards in the first instance commitment to being a leader for the linked to education, helping to develop means playing the game by the rules, or modern game. awareness of the dangers of drugs. in our case the “Laws of the Game”. Our All these initiatives give strong, positive priority here has been to develop referees, A few years ago, the game began to accept messages, and it’s football that’s setting trained to apply the Laws for the benefit of our argument that best business practice, the example. “In carrying out our role, it’s the game. From the “Select List” at the top from dealings with fans as “customers” to of the game, down to new recruits, one effective budgeting and financial control, This is about setting standards: to prove important that we carry the strategy is delivering ever higher standards had to be adopted and promoted for the to people, to parents, to fans, to sponsors for all match officials. long-term health of football. and broadcasters, that English football can game with us. The process be trusted. Inevitably, there will always be disciplinary It’s our place to help clubs to achieve must be one of consultation issues. If you set standards, you have to long-term stability for English football. Nic Coward deal with anyone who transgresses. When The reasoning is obvious – it sends out Director of Corporate & Legal Affairs and education among these cases arise, it is vital that we have important messages to the fans and others the processes in place to deal with them who have committed themselves to clubs football’s key stakeholders.” efficiently and fairly, with authority and through their continuing support.

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3,655 competitions THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST affiliated in England.

PRIZED MONEY – THE FA CUP

For supporters and players of clubs in anything after that is a bit of a “Brucie” One side. Nearly £300,000 in prize money The FA Premier League or First Division, bonus. We made £12,000 through our had already been won with another the first week of January marks the kick-off Cup run, which enables us to look at £400,000 up for grabs as they managed of their involvement in The FA Cup. Hopes improving our facilities. We also run 20 to reach the Semi-Finals for the first time and dreams extend to May, and the belief junior sections and so the prize money in 67 years. By finishing runners-up in the that “this year could be our year”. For clubs may go towards upgrading the changing competition they earned a futher £1 million. outside the upper echelons of the game, facilities at the club.” The FA Cup starts a great deal earlier, Warrington Town won £7,500 by with the Extra Preliminary Round of He added: “The biggest benefit that we reaching the Third Qualifying Round. this season’s competition starting on see of The FA Cup though is the way it Money went on purchasing new kits for 22 August 2003. has helped increase the profile of our club. youth teams from Under-10 – Under-16 The interest it attracts from the press and level, from a new partnership with local Slightly different dreams spur on players local radio has been fantastic, and is worth youth club Penketh United, as they extend of non-league clubs, dreams of giant-killing even more to us than the prize money. their links into the local community. and the chance of getting an innovative The gates for our home ties virtually new goal scoring celebration on BBC doubled from our league games, and Weston-Super-Mare won £31,250 Match of the Day or Sky Sports. But for I can’t wait for the start of next year’s for four victories up to the Second the Chairmen, The FA Cup provides a very competition already!” Round Proper. different set of potential benefits. Progress The money is going towards a new “Hopes and dreams extend to May, and the from one round to the next reaps financial And Albert Graves, the Secretary of ground, as the club aims to progress rewards that can enable clubs to carry Gedling Town: through the National Leagues System. belief that ‘This year could be our year.’” out a myriad of tasks. And this season, “Our club has only been formed 14 years, we spoke to a wide variety of clubs to and this season we made the furthest Bracknell won £12,000 for four find out how The FA Cup impacts on progress in our short history. By reaching victories up to the Fourth Qualifying them, and how they would invest their the Third Qualifying Round we made more Round. FA Cup prize money. than £7,000, and it enabled us to continue Money was invested in improving the work on a new stand,” he said proudly. playing surface and in the club’s Football Take Marie Partner, Chief Executive “We bought 300 seats from Leicester City’s in the Community Scheme, running of Colchester United, for example: old Filbert Street stadium, and the prize workshops in school and out of school “For clubs the size of Colchester United, money meant that we could fit the seats for local kids. The FA Cup has what we call “the golden to help meet criteria if we are promoted. image”. Everyone in the town has been “Our average league gate is just 40 or 50, Third Division Scunthorpe United won talking about the club, and for people who so The FA Cup prize money for a club our £77,500 in prize money before a narrow don’t know where we are, it really puts the size is a real windfall.” Fourth Round defeat to Portsmouth. club on the map,” she said. “For us The FA This money is being invested to improve Cup continues to grow in stature and the Tranmere from the Second Division supporters’ facilities in the Family Stand financial rewards for a club like us are pocketed more than £300,000 in prize and other ground improvements. crucial. The money generated through money in their run to the Quarter-Finals. The FA Cup goes a long way to keeping With their clash against Millwall also Ossett Albion won £12,000 before us going until the end of the season or televised, they made a further £530,000 losing to Stalybridge Celtic in the even the beginning of next, and provides from The FA Cup pool. Fourth Qualifying Round. us with a financial cushion that no other The club aims to invest money in a competition can match.” Crucial goals at crucial times have new Astroturf pitch which would be already made loan signing Danny Dichio used by the first team, as well as women’s Then there is Andy Firbank, Chairman a favourite with the Millwall fans, who and youth teams, which could also of Farsley Celtic: were Tranmere’s Quarter-Final opponents. generate future funds. He said: “You can’t really budget for FA But if it hadn’t been for the club’s excellent Cup success, but we look to get through FA Cup run, the 29-year-old striker may For more information contact the first couple of rounds and then never have linked up with the Division [email protected]

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350,000 emails THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST received by The FA every month.

“We can’t all play for England, but we must all have the opportunity to contribute to football at whatever level we choose.”

GREAT MOVEMENT OFF THE BALL FOOTBALL FOR ALL

To govern and develop the game efficiently, participation between the Counties. It will the system in the first three months. The FA believes in fairness and equality, • England against racism – a six month • Talented youngsters programme The FA relies on sound administrative now be possible to identify where there is We’re confident that this growth will openness and accountability. That means campaign to target racism at England providing information on local events for processes and a stable IT infrastructure. a shortage of referees, facilities or pitches. continue over the next few seasons everyone, regardless of race, religion or games talent scouts to target ethnic minorities. The introduction of systems such as the And, as the data quality improves, it will be until FULL-TIME is the standard method ability is able to play a part in the game. • David Beckham delivered a personal County Administration System (CAS) and possible to recognise areas where football of managing a league. We can’t all play for England, but we message condemning racism We have begun the process of making FULL-TIME brings benefits not only to involvement doesn’t match the local ethnic must all have the opportunity to contribute • Every England match programme sure clubs and groups are prepared for The FA but to County FAs, leagues, clubs mix. In this way, the new system will not FULL-TIME is an evolving product to football at whatever level we choose. carried an article condemning racism the changes to the Disability Discrimination and players. only facilitate the governance process, and improvements are constantly being • “England against racism” car stickers Act in October 2004 and have produced a it will also be a useful instrument in added. Feedback from leagues has Football for All is the name given to our were distributed at England v Croatia management guide. We have taken a lead CAS is a big step forward. Before its developing the game at regional and been valuable – it is now proven and Ethics and Sports Equity developments. • New monthly column in The Voice in ensuring discrimination on the basis of introduction, football administration at national levels. word is spreading quickly. One major The strategy sets out our aspirations and newspaper. sexual orientation has no place in the game County level was disparate with nearly 50 development will be the incorporation plans to face the challenges of inclusivity with a series of articles in newspapers, different systems at work. As recently as Another key development for The FA of SMS technology, enabling league and diversity. We are working towards We know there is still more to be done, magazines and on the internet. The last year, two players from different teams this year has been the launch of administrators to submit and retrieve equality in areas of race, disability and but other areas of success include: European Union, the Spanish FA, the sent-off for the same offence in the same FULL-TIME, the new league administration results through their mobile phones. gender as well as ensuring that we cater • 10% of The FA’s workforce are from Dutch Ministry of Sport and UEFA have game could be treated very differently. system. This is a web-based system that for people in differing circumstances. ethnic minorities consulted The FA on their stand against Clearly, things had to change. allows league administrators to arrange Although great strides have already We have already had allegations of racist • Job adverts are circulated to a database homophobia. The British and European fixtures and display results along with been made, the future possibilities abuse, sex discrimination and disability of over 1,500 community groups and Gay and Lesbian Sport Federation has CAS is a web-based administration other services. The original aim was to for this aspect of governance are truly discrimination referred to us for representatives of minority ethnic praised us for our stance on homophobia. system that Counties use. It acts as standardise and improve administration. exciting. Looking forward, our aim is investigation and, where appropriate, communities a powerful data collection and reporting From a league’s perspective, the reasons to integrate the various football systems action has been taken. • In the build-up to EURO2004 and Football for All is for anyone interested tool. It ensures consistency and fairness for using FULL-TIME are abundant. In for professional and amateur football, Women’s EURO2005 we will be taking in helping make football more open in that every County FA applies the addition to being a comprehensive, yet and display the results on TheFA.com. Race equality has been high on our agenda positive action to increase the diversity and accessible; retaining our position – we have already achieved the Preliminary of England fans and supporters as “The People’s Game”. same process. A particular offence will simple, administration solution, FULL-TIME This approach will make FULL-TIME the Level of the “Sporting Equals” race equality • englandfans – The Official Supporters’ receive the same punishment with the provides exposure for grassroots leagues, “information centre” for the whole of programme. This is work undertaken Club – has a Code of Conduct which all We now have a freephone telephone same reply time wherever it occurs. as their results, tables and statistics will football, and help The FA govern the in partnership with the Commission for members must sign. Any racist behaviour number for people to report instances The system helps clubs to operate appear on TheFA.com. The FA is offering game for the good of everyone involved. Racial Equality and we aim to achieve the results in immediate expulsion of discrimination or harassment: proactively, for instance by warning this service free to all affiliated leagues. Intermediate Level by the end of 2004, • County FAs are being encouraged to set 0800 085 0508 them of outstanding cases. For more information contact and already communicate our work up race equality programmes The success of FULL-TIME has been Rory.O’Boyle TheFA.com @ more effectively: • Race equality targets have been set for For more information contact The other step forward is the ability phenomenal, with approximately 300 all Football Development Programmes [email protected] to extract comparable information on leagues and 650 registered users adopting

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5 million children THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST play football at school in England.

MAKING GOALS ACHIEVABLE

In August 2003, Kate Barker was have welcomed the formation of the FAU complex issues is detailed and passionate. appointed as the Independent Chair of and the advice and guidance given. This Ongoing consultation with supporters is The FA’s Financial Advisory Committee is especially so for those at lower levels of also a vital part of our work. (FAC). The FAC is an innovative body the game where resources (both human that has the specific task of co-ordinating and financial) are at a premium. The creation of the FAC has to be a consistent approach to finance issues considered as part of a package of across the game. The FAC has some key issues to look initiatives, together with other initiatives at in 2004. These include: that have been introduced since 2000, The FAC’s chief objective is “promoting • To carry out a detailed review of particularly the creation of the IFC. and protecting the long-term health and all the cash-flows in the game. There is Taken as a whole, this is a package stability of clubs in their communities”. at present no comprehensive financial to achieve a real change in the game to This includes looking at ways to improve model that maps out the sources, flows achieve all our objectives. No-one wants the reputation of the game with its and use of funds in the game. This is more regulation for no reason. What we stakeholders in relation to financial matters. essential if football is to make informed want to have is a framework in which Key to this is providing strategic advice decisions, for example, about distributions the game can flourish, and command CHILD PROTECTION and direction to the work of The FA’s • To research the merits of a domestic the trust of all who follow it. Financial Advisory Unit (FAU). licensing scheme. In many ways, a The FA decided several years ago that it County FAs have been the key to and use of images provided further “licence” approach exists already, but For more information contact had to take the lead in making football safe delivering the success of GOAL. Through evidence of this. Although the FAC is a relatively new the FAC wants to look at how we could [email protected] and enjoyable for children. Our response Accredited Workshop Organisers across initiative, the FAU has been in operation create a clear and coherent approach was the “GOAL” programme, which, after the country, workshops have been Research findings from an independent since 2000. It works on a day-to-day to issues throughout the game three years, is seen as a leader in the field. organised regularly, and have been project provides more evidence of how basis to: • The possibility of a single, The issuing of guidelines in areas such as successful as part of The FA Level 1 The FA’s philosophy of learning, training • Increase the level of financial comprehensive financial reporting recruitment and the use of images, has Coaching Certificate. Training support, and supporting has been a success. It has awareness in football requirement on clubs, and to establish meant The FA is establishing best practice development and quality assurance checks also been invaluable in identifying areas • Improve the level of corporate a Code of Corporate Governance in child protection. The FA’s lead has been with tutors mean the standards of these for The FA to focus future resources. governance in football and Good Practice for Football, which picked up by other sporting bodies, including workshops remain consistently high. There This knowledge has been shared across • Improve internal control procedures Directors will have to report against the Rugby Football Union, UK Athletics and is a wealth of experience among County football. Child protection is a highly in football • To establish a “fit and proper” test The Football Association of Wales. FA Child Protection Officers and they play emotive issue, but The FA has not shied • Provide measures of club financial for Directors, with sanctions directly a key role in The FA’s referral and case away from raising awareness. With that performance (e.g. benchmarking). applicable to Directors for breaches. The message has been that it is the management process. awareness has come a new challenge We also want to consider directors responsibility of everyone, at all levels of from a disciplinary perspective. We have An aim of the FAU is to help promote making an annual declaration that their the game, to act in the best interests of The advent of The FA CRB Unit was taken the NSPCC with us throughout this best practice in the management of club club will be able to trade at their present children. More than 60,000 people have announced by the Minister for Children, process and are confident that we have finances, particularly through the financial ground for the full season, again with completed The FA’s Child Protection the Rt Hon Margaret Hodge MP, at The the right system in place. review process of clubs, now established directly applicable sanctions and Best Practice courses and there are FA’s annual conference on child protection and operating with five of the top six • The introduction of regulations that now more than 60,000 people committed in Derby in October. Since the launch, For more information contact senior leagues in the country. Whilst the will require the identification of agents, to delivering football to children in a safe The FA CRB Unit has started checking [email protected] review process has been from the bottom managers and other coaching staff and enjoyable environment. all those with access to children in football up, the FAU has also been at the heart of involved in any transfer or contract and taken the lead in discussions with the project to create the “UEFA Licence” negotiations, and to look at the ways All new coaches complete The FA’s Government officials over the future which applies at the highest level of the in which even greater openness and child protection workshop. Medics, of CRB checks. We have made it plain game. The FAU has already played a very transparency can be brought to this administrators, managers and players at that CRB checks are not a panacea for important role in the game. • To look at requiring new owners of all levels – from the professional game to safeguarding children. Working with the clubs to provide credible proof of the grassroots – have willingly become part NSPCC and the Child Protection in Sport The work of the FAU is in many ways funding plans. of The FA’s programme of awareness and Unit, the holistic approach developed by to promote a “culture change” in the learning. Former England manager, Graham The FA has been widely praised and, management by clubs of their finances The FAC comprises independents and Taylor, and former England captain, Alan crucially, has proved effective. The issuing and corporate governance. It is the FAC’s representatives of clubs (through their Shearer, have become GOAL Ambassadors. of best practice guidelines for recruitment firm belief that there is a real change taking leagues) at a reasonable spread of clubs, place – all of the leagues, and many clubs, as regard their size. The debate about such

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31,500 referees THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST contributing to the game every week.

ABIDE WITH US

The Compliance Department is responsible for carrying out a key aspect of The FA’s regulatory function, the investigation and, where necessary, the prosecution of alleged breaches of the Rules and Regulations of The Association.

The Department has a wide-ranging remit: on and off-field misconduct, ethics and equity matters (including child protection and racism cases), doping control, and financial irregularities – all the areas where The FA sets standards to promote the integrity of the game.

In general, we deal with matters concerning clubs in the professional MAKING BETTER DECISIONS game and at the top end of the non- league pyramid, with other clubs being dealt with under the jurisdiction of the Refereeing is core to the role of The FA. communication with registered referees tournaments taking place in England, County Football Associations. However, Recruitment and retention is The FA’s key through TheFA.com. We also provide endorsed by The FA and FIFA. we act on serious cases from any level challenge, to provide the development courses for newly-qualified referees, The quality of training we provide for in the game. path to allow the best to progress to the top. incentives for attendance, Referees referees is recognised not only in this Academies – professional environments country but also around the world. This As well as internally generated enquiries, We have maintained our recruitment for new referees, joint County and RA year, in line with The FA’s International our investigations are initiated as a result figures over the last three years. At the mentor schemes, and joint County and Development Programme, we provided of information received from various same time, we have identified the need to FAMOA training initiatives. training for referees in Hungary, Norway, sources, including match officials and roll out different types of courses to meet Saudi Arabia, Trinidad and across the other participants. the needs of our candidates. These include There is now a clearly defined approach CONCACAF region. our Young Officials’ Programme, a practical for any referee seeking promotion as We are also actively involved in the course aimed at young people, offering part of our “Equality of Opportunity” The Football Association Match Officials’ promotion of compliance awareness and training on the field of play, and Two-Tier programme. This entails attendance Association has ensured that all registered best practice within the game, ensuring Training, which gives candidates the at a training seminar and successful referees, assessors and instructors are part that controls are amended to take account opportunity to study the laws of the game completion of an examination. This year of the fraternity of match officials in this of the Department’s experiences and first, with the option to progress to the 2,789 referees are undertaking promotion. country. Now in its third year, FAMOA has emerging practices. This includes next stage and become active referees. achieved a great deal, raising the profile contributing to the establishment of a Fit In November 2003, 20 candidates in of referees as an integral and essential and Proper Person Test, relating to club With women’s football showing a dramatic Liverpool and Middlesex signed up to train part of our national game. directors, and the current reviews of increase in participation, it’s been a key for the Level 2 Match Officials’ Certificate. disciplinary and doping control systems challenge to ensure equal opportunities A practical programme with an emphasis Since the Regional Referee Managers and procedures. for women who wish to train as referees. on self-evaluation, this course has been have been in place, there have been MISCONDUCT CHARGES 2003-04 SEASON (UP TO AND INC. 12 APRIL 2004) We’ve concentrated on recruiting female set up as a pilot scheme running until May great strides taken to establish closer For more information contact CATEGORY TYPE NO. OF CASES match officials with considerable success. 2004, after which a full evaluation will take links between the County FAs and [email protected] DOPING DOPING CONTROL 8 In just two seasons, the level of place before roll-out across the country. professional football clubs. The result ON-FIELD MISCONDUCT 584 recruitment has risen by over 99%. of which has seen the Referee Academy OFF-FIELD MEDIA COMMENTS 31 Responding to the rapid growth in small- scheme flourish and take a higher profile FINANCIAL/AGENTS 12 Once referees have been recruited into sided football, we have developed and with some outstanding results. VIDEO ADVISORY PANEL WRONGFUL DISMISSAL 66 the game, it’s vital they are retained and trialled a course for referees in the rules of ETHICS AND EQUITY RACIST 11 we have several initiatives in place to make the game. Training will also be undertaken For more information contact TOTAL 712 sure this happens. We’ve stepped up this year for referees officiating in Futsal [email protected]

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31,591 offences THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST processed by The FA Disciplinary Department this season (up to 6 May 2004).

PLAYING IT SQUARELY AND FAIRLY – DISCIPLINE

The administration of regulations and The Group’s task was to examine all disciplinary procedures in the six leagues procedures relating to offences taking under The FA’s authority is a major part place on the field of play – those usually of the Disciplinary Department’s work. dealt with by referees, and those which Throughout the past year we’ve dealt with may pass unseen by the referee but which 22,886 incidents across the full spectrum still constitute a breach of FA regulations. of the game. The vast majority of these are There has been broad agreement to speed dealt with quietly and efficiently, gaining up disciplinary processes and increase little attention beyond those directly transparency throughout, at the same involved. A small number of high-profile time making sure that those who find cases, though, have attracted a great deal themselves subject to a disciplinary of attention this year, as in every year, inquiry are treated fairly. Starting from bringing disciplinary procedures under next season, the Group’s recommendations close scrutiny. will be piloted across the Premier League, Football League and Conference and As football’s regulating body, we review reviewed on a quarterly basis to measure our disciplinary procedures every year to their effectiveness. make sure they are in tune with the needs of the game. This year, in addition to our In football, disciplinary issues will always regular review, we initiated a thorough arise. It is our priority to make sure that review to address concerns that certain when they do, we have the procedures in disciplinary processes were taking too place to deal with them swiftly, efficiently long. This followed a similar exercise in and fairly. As the most heavily scrutinised 2000. To complete this review, and to disciplinary process in the country, we are do so with the direct involvement of key proud of our record and confident that we stakeholders, we set up a working group have the right system for the game. including representatives from the leagues, players, referees, club administrators For more information contact and supporters. [email protected]

DISCIPLINARY OFFENCES 2003-04 SEASON (UP TO AND INC. 12 APRIL 2004) LEAGUE CAUTIONS (2002-03) SENDINGS-OFF (2002-03) THE FA PREMIER LEAGUE 1,264 (1,285) 63 (79) THE FOOTBALL LEAGUE 5,511 (5,551) 416 (343) FOOTBALL CONFERENCE LEAGUE 1,848 (1,789) 161 (146) NORTHERN PREMIER LEAGUE 2,548 (2,820) 189 (253) DR. MARTENS SOUTHERN LEAGUE 3,795 (4,157) 279 (370) RYMAN LEAGUE 5,636 (5,561) 519 (532) TOTAL 20,602 (21,163) 1,645 (1,723) note: figures represent first team matches only

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40,000 people THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST trained in first-aid and treatment of injuries every year.

PRESCRIBING BETTER STANDARDS

The FA Medical and Exercise Science report findings we have conducted This accounted for one-fifth of the Department has two key responsibilities: research into pre-season injuries hoping drug-testing conducted in UK sport. to provide medical education and to to improve footballers’ performances by Seven positive “finds” were reported. administer The FA’s drug-testing improving their training and cutting the More than 7,000 tests have been programme. Every year we train more risk of unnecessary injury. conducted in the past eleven seasons than 40,000 people in first-aid and the resulting in 48 positive “finds” for social treatment of injuries. Crowd doctors are Every player has his or her strengths drugs, with only one player testing trained in what we call “disaster medicine” and weaknesses and unless there is positive for a performance enhancing post-Hillsborough. We also educate a fully-integrated team supervising substance. These results are not grounds trainers to work with professional teams training, players may be under-trained for complacency, but given the number to ensure that the fitness and conditioning or over-trained. A player’s performance of players we deal with, the comparatively of players is correctly supervised. is a responsibility shared by three parties: low number of positive “finds” is the team manager, medical science encouraging. Currently we have a significant medical staff and coaching staff. To maximise and exercise science research programme the player’s performance and protect The number of tests we carry out, the under way. One project has monitored his or her condition, all three must work fact that we test seven days a week and every injury in professional football, and closely together. Previously, despite the not just post-match, and the scale of our using this data we published a report high quality of staff, there has been little educational programme puts us ahead describing how many injuries occur, what integration and The FA is now working of many other European countries in this type, when they occur and how much hard to promote a more holistic approach. area. The FA firmly believes the system they cost the game in lost productivity. is a strong deterrent and we are sharing We discovered that 10% of any squad in The game is faster and more physical our experience with FIFA, UEFA and many any given week would not be available to and the physiological demands mean other countries. train or play. Clearly, football is a physical that players cannot afford to deviate game and injuries are expected, but in the from excellence. The FA’s drug testing For more information contact industrial sector for example, these figures programme is significant. More than [email protected] would be unacceptable. Following the 1,250 tests were conducted last season.

DRUG TESTING STATISTICS SEASON NO. OF TESTS POSITIVE FINDS % POSITIVE FINDS 1994-95 272 12 (8 CANNABIS, 2 AMPHETAMINE, 2 PROHIBITED COMMON COLD CURES) 5% 1995-96 272 7 (4 CANNABIS, 2 AMPHETAMINE, 1 COCAINE) 3% 1996-97 500 5 (1 CANNABIS, 1 COCAINE/CANNABIS, 1 MDMA, 1 PROHIBITED SLEEPING TABLET, 1 PROHIBITED COLD CURE) 1% 1997-98 500 3 (2 AMPHETAMINE, 1 COCAINE/CANNABIS) 1% 1998-99 546 2 (1 COCAINE, 1 HEROIN) 0.5% 1999-00 1,016 7 (2 PROHIBITED COLD CURE, 2 COCAINE, 1 AMPHETAMINE, 2 CANNABIS) 1% 2000-01 1,054 6 (1 COCAINE, 2 CANNABIS, 1 MDMA, 1 STIMULANT/CANNABIS, 1 COCAINE/CANNABIS) 1% 2001-02 1,107 7 (2 RAISED TESTOSTERONE LEVELS, 2 CANNABIS, 2 BENZODIAZEPINE, 1 COCAINE) 1% 2002-03 1,253 8 (3 CANNABIS, 1 COCAINE, 1 RAISED TESTOSTERONE LEVEL, 1 NANDROLONE, 1 PROHIBITED COLD CURE AND 1 NON COMPLIANCE) 1%

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DEVELOPMENT EVERYTHING WE DO IS DIRECTED TOWARDS GROWING THE GAME AND SAFEGUARDING ITS FUTURE. WE ARE INCREASING PARTICIPATION AT ALL LEVELS AND PUTTING IN PLACE THE PLATFORM TO ALLOW PLAYERS TO DEVELOP THEIR SKILLS TO WORLD-CLASS STANDARDS.

24 A TECHNICAL AND TACTICAL FUTURE 26 SERIOUS CONTENDERS 28 A SQUAD OF HUNDREDS & THOUSANDS 29 YOUNG, GIFTED & ALWAYS IMPROVING 30 SHARING VALUABLE EXPERIENCE 32 VOLUNTEER POWER 33 FROM OUR MAN IN KABUL 34 GROUNDS FOR ENCOURAGEMENT Annual Review *FINAL* 6/9/04 4:39 PM Page 24

11,264 school teams THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST playing in English Schools’ FA competitions.

A TECHNICAL AND TACTICAL FUTURE

I have been extremely lucky to have We must also ensure that English football It was a great help to get my teeth into spent virtually my whole life involved in has the right structures in place to develop two key issues very early on, firstly, my football, first as a player, then as a manager players with high technical and tactical involvement in the discussions over and administrator. I was therefore thrilled capabilities. If we leave it too late to get international selection. It is vital that we and honoured when The FA offered young boys and girls into football, we risk have a clear selection policy in place well me the position of Director of Football losing out on the elite players of the future. ahead of the European Championship so Development. To have the chance to Clubs will find it tough to get local, English that the players, coaching staff and The help shape the future of our national talent and will systematically look abroad. FA can all focus on our common objective: sport was too good an opportunity to We should be filling the academies and success in Portugal and beyond. Secondly, turn down. Football has given me so centres of excellence with home-produced the 2006 World Cup fixtures meeting in much, and this is an ideal opportunity players: not because they are English, but Cardiff gave me an insight into the long- to channel my passion for the game because they are the best. term strategic thinking that is vital to give into promoting its long-term health. yourself every chance of qualification. I will work closely with coach Sven-Göran My brief is a broad one, but that variety Eriksson and his assistant Tord Grip on This is an exciting time for English football, and scope is exactly why I am so excited various issues relating to the England and I am looking forward to playing my about my role. Put very simply, my primary senior team. With EURO2004 just around part in ensuring that the game continues objective is to lead and provide direction the corner, we will be putting all the final to grow, develop and strengthen its for the development of the game from preparations in place, and I am feeling very position as the national sport at the heart the grassroots to the elite. In doing so, it is optimistic about our prospects. We are of our society. essential to work in close partnership with very fortunate to have a coach of Sven’s the people and organisations in all sectors calibre leading us to Portugal. His record Trevor Brooking and levels of football. speaks for itself, and is greatly respected Director of Football Development by everyone who works with him. I will The FA invests more than £30m each provide him with whatever support he year in grassroots football and plays requires, to allow him to concentrate a vital role in developing and promoting on the technical aspects of his job. The the game at amateur level. So much performances of the England team have has already been achieved in improving a ripple effect on the whole of the game, standards of facilities, infrastructure and their successes energise English and administration, and I will look football at every level. to build upon that.

24 25 Annual Review *FINAL* 6/9/04 4:39 PM Page 26

21 teams THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST represent England at all levels.

SERIOUS CONTENDERS

As we approach the countdown to the my time as manager and I was extremely more talent coming through and we have European Championship, I am looking proud of their display in Istanbul. a good opportunity of achieving success forward to what promises to be a fantastic in forthcoming tournaments. tournament in Portugal. We will open the tournament with a game that has caught the imagination After Portugal, we move into our World I know Portugal extremely well from my of every football fan in Europe. To play Cup qualifying campaign, with a very coaching days at Benfica and I am certain France in the new Stadium of Light is exciting group, involving matches against they will be marvellous hosts. It is a a mouth-watering prospect. It is a very Wales and Northern Ireland, which have wonderful place, with so much history difficult game to begin with, as the current created a lot of interest. and culture. The people are friendly European champions have some wonderful and hospitable, and will provide a warm players in Henry, Zidane and Vieira, but I have recently received excellent support welcome for the participating teams and I am confident that with our key players from all of the Premier League managers their fans. The organisers have ensured fit, we have every chance. It is almost 40 and Chairmen in favour of a mid-season that the stadiums are of a tremendous years since England were successful in break. When this is introduced, hopefully standard, with many of them purpose a major tournament, and while it is a in 2005-06, it will prove very beneficial built for this summer. My old club’s great challenge, I think we go into the to all players in England and create better Stadium of Light has been completely tournament as one of the serious opportunities for our clubs and the rebuilt and we are looking forward to contenders for success, along with national team. playing at least two matches there. France, Italy, Germany and Portugal. Additionally, I was very pleased with During the past few months I have been Another important aspect of the summer the appointment of Trevor Brooking as back to Lisbon for the Finals draw, and also is going to be the behaviour of our Director of Football Development. to check on our team hotel and training supporters. I know The FA, together He has been of great assistance in the complex. The hotel we have chosen is the with the Government and the police, build-up to the tournament in a number perfect base for the tournament, with all are doing everything they can to prevent of different areas, and I am looking forward the facilities required for an international any violence, and I hope the supporters to working with him more in the future. football team, while our excellent training conduct themselves as well as they did ground is very close by in the National during the World Cup in Japan. The To summarise, it is a wonderful time to Stadium. Nobody should underestimate supporters play a crucial role. They are be the coach of England and I am enjoying the importance of preparation ahead of ambassadors for the country and the team, the challenge tremendously. We have a major tournament, and the facilities we and the players appreciate their support. a very exciting year ahead. have chosen will provide the players with They often talk to me about the lift that the best platform to achieve success. positive support gives them during games. Sven-Göran Eriksson Head Coach The players have done very well during The England team has a bright future and the qualifying campaign and not lost a I am very honoured to have the role of game. I have been very impressed with coach, leading them forward. We have their attitude and performance throughout great young players in the squad with

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£900,000 THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST invested in developing disability football.

A SQUAD OF HUNDREDS & THOUSANDS YOUNG, GIFTED & ALWAYS IMPROVING

In 2001, The FA launched its five-year schools, and provided football-themed six national teams. More than 10,000 This year we have completed the first five Jermain Defoe, Jermaine Jenas, Shola The U19s reached the finals of the UEFA Football Development Strategy focusing material to promote numeracy and people with a disability took part in FA years of our Strategy for the Development Ameobi and John Terry – all products of Championship for the third year running on four priority areas: Education, Club literacy – all part of The FA’s mission Programmes in 2003 and The FA is of International Players, Coaches and the Academy system and the international and the U20s qualified for the FIFA World Development, Coach and Volunteer to use the power of football to build working to develop the game among black Teams. It also marked five years of development programme. There are many Youth Championship Finals. This success Development, and Opportunities for All. a better future. and minority ethnic communities through operations following the Charter for more examples. contributed to our ranking number two in To deliver this strategy, The FA funded FA programmes, funding and regular Quality. Player development at all levels the official UEFA ratings for young player Football Development Officers in every In addition, we have helped 1,300 clubs dialogue with community groups. has figured prominently in the aims and Mandatory coaching qualifications development. This is the highest ranking County FA. There are now over 100 to reach FA Charter Standard. These now objectives of The FA over this period and and licences for staff involved in youth ever achieved for England. working closely with schools, clubs have qualified coaches, child protection We will capitalise on the football fever 2003 represents a major milestone in a ten- development and talent identification and community groups, and building training and policies, and clear codes surrounding EURO 2004 – in particular year plan to achieve a major championship has created a highly trained workforce in Sven-Göran Eriksson has not picked partnerships with local agencies to deliver of conduct in place. Of these, 150 are targeting schools through the EU-funded at senior level by 2006 or before. coaching, exercise science and medicine. a player under 21 who has not been targeted football development plans. FA Community Clubs with a minimum “Get Ready for Europe” campaign. Small- This year saw the full implementation of a product of the system (with the sole of ten teams, including boys’ and girls’ sided football will also be a priority area We have also seen the emergence of the Academy Managers’ Licence and Youth exception of Owen Hargreaves, who was In the three years since the launch of teams. These clubs in turn are a priority in the coming year. Six million people a significant number of high-quality Coaches Award as well as the UEFA Pro- brought up through Germany’s Bayern the strategy, participation has increased for the distribution of Football Foundation regularly play 5-a-side football in England young English players. Proof that the Licence for the game’s top coaches. Munich Academy). He has selected 17 dramatically. We have focused primarily facility grants. and we’ll be piloting a national fives development work in the Academies and players from the U21 pool over two years on children’s football, and mini soccer. competition, as well as entering our first Centres of Excellence, enhanced by the The season also marks the completion – of these, 14 have been in the player Both have shown significant growth. Our Active Sports Girls’ Football team into FIFA’s “Futsal” competition. international programme, is producing of the International Team’s Development development programme from the age At a time when there is growing concern Programme has achieved remarkable technically gifted, home-grown players Pyramid. Our research indicated that we of 15. This record of development is over the health of the nation’s children, results, taking the girls’ game from a For more information contact capable of competing at the highest level. needed to develop a pathway for young becoming the envy of our competitors. football has shown that it can increase the minority sport to the country’s leading [email protected] international players to experience an number taking regular physical activity. female sport – two years ahead of Household names are starting to emerge. unbroken journey towards World Cup For more information contact schedule. There are now 5,000 girls’ and Scott Parker, a product of the Charlton victory. This is now established with [email protected] We have helped 1,400 schools to achieve women’s teams across England and The Athletic Academy and The Football teams at every age level from U16 to FA Charter Standard and we have trained FA’s programme has been recognised Association National School, not only U21, making graduation to the senior 11,000 teachers to provide a quality by FIFA as the benchmark for developing made his full England debut in 2003 but team a comfortable process. introduction to football within the the women’s game. completed a £10m move to Chelsea. curriculum and through after-school clubs. He has now played for England at every The U16 teams saw a period of We are also helping to build links with We are also leading the development level – the mark of a potential World unprecedented success last year. The U17 local clubs, providing a clear path for the of disability football, investing £250,000 Cup winner. His fellow “Club England” squads claimed a third UEFA semi-final professional players of the future. We’ve annually to support grassroots colleagues include Wayne Rooney, as place in three years and our U18s were supplied 9,000 free equipment packs for programmes, talent development and well as Glen Johnson, Wayne Bridge, runners-up in the FIFA Meridian Cup.

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35,000 coaches THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST have achieved The FA Level One Coaching Award.

SHARING VALUABLE EXPERIENCE

It may not be an automatic reaction in for learners and tutors alike at all levels. with the abundance of ambition, football to associate the words “coaching” This change in delivery coincides with determination, commitment and talent and “learning” but the last season has seen a definite cultural transition in the game, that is evident in the modern coach. the two fuse together across the spectrum meaning increasing numbers of coaches, of FA coaching qualifications. This is partly from grassroots to the professional game, “Exposing yourself to education is a bit a result of The FA’s new learning who are thirsty for knowledge. of a risk in that sense but one you’ve philosophy, spanning the range of not only got to take.” Mark McGhee, Brighton coaching but all FA Learning courses. At the highest level, this year will see the and Hove Albion FC. fourth intake for the highest coaching A programme of generic tutor training is award, the UEFA Pro-Licence course. “It’s great to get the qualification but the now in place based upon the philosophy, It is noticeable, in asking the graduates brainstorming is a really big part of it too and is proving popular, powerful and to reflect on how learning has become – group discussions, watching, listening successful. Most FA, County FA, PFA and increasingly important to their progress and learning.” Peter Withe, Technical Football Development lead tutors have as a coach, how times have changed. Director Indonesia FA. taken part in the re-training, plus over Qualifications and the actual educational 250 coaches who have attended public experience are now perceived to be an “Courses allow me to lift my head and courses, eager to adapt to this new style integral part of the profession. look a bit further, which is something that’s of delivery and cascade the principles difficult to do during the season. It has of learning down to England’s new Meanwhile, at grassroots level, “The FA broadened my horizons and challenged generation of coaches. Level 1 Club Coach” is the most popular me to think for myself.” Lawrie Sanchez, coaching course in the country, with over Northern Ireland Team Manager. Through this learning philosophy, FA 35,000 coaches having taken part since coaches are now being educated to share its September 2002 launch. Coaches now "Courses are all about learning. There best practice, to interact with their peers have the largest ever range of specialist are a lot of coaches who have been and to form their own opinions and courses at their disposal with a complete managing for a long time, picking up coaching philosophy, aided and facilitated series of Psychology for Soccer and tremendous experience – the value for by the newly retrained cadre of FA Goalkeeping qualifications now available, me was in the sharing of experience Learning Tutors. besides a comprehensive programme and discussion of ideas.” Stuart Pearce, of Fitness and Sports Medicine awards. Manchester City FC. Of course, in keeping with this modern approach, all learning is now managed In this healthy atmosphere of learning, For more information contact online, moving ever closer to the vision we hope that coaches will combine the [email protected] of a virtual, interactive learning community knowledge, skills and experience gained

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45,000 venues THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST for football in England.

VOLUNTEER POWER FROM OUR MAN IN KABUL

A survey carried out by Sport England of football administration including It is important that once volunteers are English football made its mark in the chaos by FIFA through their Financial Assistance backbone for growth. FIFA will also in 2002 put the number of volunteers Running a Club, Club Finances, on board, their efforts are recognised of war-torn Afghanistan in February 2001 Programme and GOAL project. organise courses for coaching and referee working in football at 431,000 – the largest Developing Youth Football, Marketing and rewarded. Rewards range from the when an RAF aircraft carrying an FA instructors this year, both led by English number in any popular sport. It estimated and Sponsorship, Charter Standard Clubs, presentation of a Football Workforce delegation landed in Kabul to kick-start Moriarty’s secondment is co-funded by instructors, reinforcing The FA’s and the total number of hours invested every Volunteer Management and being a Soccer certificate – 15,000 of which were issued football in a country which had been The FA’s International Development English football’s commitment to year by volunteers to be around 96 million. Parent. Throughout 2003, the County FAs to local clubs last year – to tickets for deprived of the game for 23 years. “FA Programme, the Foreign & Commonwealth Afghanistan. Clearly, the commitment of those who give delivered 100 of these courses, receiving England U21 matches. In addition, Ambassadors” Lawrie McMenemy and Office, the British Council and the All Party their time freely, and in such numbers, is a around 1,500 attendees in total. every County FA now offers four special Gary Mabbutt took on the roles of team Parliamentary Football Group, with funding The FA’s work in Afghanistan is recognised significant factor in keeping the grassroots awards for voluntary service and can, in managers while 25,000 people poured partners recognising the public diplomacy by FIFA and the AFC as an important game alive. For this reason, The FA has To support the Football Workforce turn, nominate an individual for special into the Ghazi Olympic Stadium to watch and social unification agenda implicit in the and valid part of the rebuilding of football developed a wide-ranging strategy to programme over the next two years, recognition at national level. With the a match backed by the British Government development of football. and by the British Government as a encourage volunteers to get involved The FA received a grant of £125,000 introduction of a special award for under- and billed as the “Game of Unity”. complementary developmental tool. AFF in the game and stay involved. from Sport England. Already, some of 18 volunteers next year, we’ll continue to Despite the severe challenges facing the President, Abdul Alim Kohistani, testifies this money has been distributed among back the thousands who donate their time Former British Army Major, Michael regeneration of football in the country, that “The effects of the international Football Workforce is the name of our County FAs to fund a volunteer co-ordinator for the good of the game. Moriarty was appointed as The FA’s The FA’s work has helped to rebuild football community’s commitment are volunteer development programme. in each region. These, along with the representative in an International Football the Afghan Football Federation (AFF) by clearly evident” while The AFF finds itself During the year, a number of initiatives volunteer co-ordinators required for clubs For more information contact Task Force in 2003 to work with the providing structures and systems along fully integrated into the FIFA family with have been set in motion. Amongst other to achieve Charter Standard, bring the total [email protected] Afghan Football Federation, alongside with substantial donations of kit, footballs a lifeline for the future. things, Football Workforce acts as an number of co-ordinators at work to around technical experts from the DFB (German (courtesy of Mitre) and equipment. information and learning resource for 200. And more will follow as more clubs FA). Their efforts are underpinned by the Critically, the AFF now has a Strategic For more information contact clubs. Courses are available in all aspects apply for Charter Standard. Asian Football Confederation (AFC) and Development Plan which will form the [email protected]

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£110m invested THE FA ANNUAL REVIEW 2003/04PUTTING FOOTBALL FIRST in improving football facilities since 2001.

GROUNDS FOR ENCOURAGEMENT

In the three years since the launch of the been able to respond to the needs of regardless of ability, gender or ethnicity. Football Foundation, huge inroads have local areas. The appeal of the game is still The Foundation is determined to put an been made into tackling the problems at growing and the football authorities are end to the barriers that have left many the grassroots level of the game thanks responding to these changes by bringing people on the periphery of the game. The to the funding and support provided by often-excluded groups into the football Foundation has £7.5m available for grants The FA, The FA Premier League and family; more women and girls play than every year for community and education Government. The Foundation’s Register ever before, ever-increasing numbers projects and has already awarded almost of English Football Facilities identified 45% of disabled players now have access to £20m to projects worth almost £70m, of our country’s 45,000 pitches as suffering facilities and more players from ethnic all designed to harness the popularity of from poor drainage, almost half of all sites minority backgrounds are participating the game as a power for good in society having no changing rooms and less than in our national game. There is a growing and to reach some of the most vulnerable 10% offering any facilities for female realisation within the game that football members of society. From social inclusion players. We and the Foundation have can be used to benefit society, promoting programmes, girls’ coaching schemes to much more to do. tolerance, inclusion, understanding education initiatives, the Foundation is and education. harnessing the power of the game to make Thanks to the investment of the football a long-lasting impact within communities. family and the Government, the football Early results from the Foundation’s In addition, more than 60,000 children landscape is changing for the better. Post Project Monitoring programme are have brand new free football kit due to the “Our job is to safeguard the Close to 400 grassroots facility projects impressive. Overall, participation levels on phenomenal success of the Foundation’s worth a total over £110m are under the first 20 completed sites in their initial Junior Kit Scheme. future of football and to act construction or up and running, serving six months of activity have demonstrated their communities, with another £75m increases in participation of 123% and With an estimated £2bn required to worth of projects in the pipeline. Over participation levels amongst girls increasing revitalise facilities at the grassroots of appropriately to make sure 50 clubs and community organisations by a staggering 617%. With the issue the national game, there is a great deal have built new floodlit artificial pitches, of obesity being at the forefront of the of hard work ahead but with the continued that happens.” whilst 140 now have the benefits of new nation’s health agenda, such statistics commitment and support of the football changing rooms for male and female could not come at a more welcome time. family and Government, the Football players and players with disabilities. Foundation is building solid footings for The football family recognises that it the future. Calling on the knowledge and experience should reflect the make-up of society. of the County FAs, FA staff and the Local This means football must throw its doors For more information contact Football Partnerships, the Foundation has open to all members of all communities, [email protected]

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COMMERCIAL BY INVESTING IN OUR PEOPLE AND STREAMLINING INTERNAL PROCESSES WE’RE MAKING THE FA A BETTER BUSINESS. GOING FORWARD, WE ARE IN GOOD SHAPE TO MEET OUR TWIN COMMITMENTS TO THE GAME – GOVERNANCE AND DEVELOPMENT.

38 A NEW HOME FOR FOOTBALL LEGENDS 40 REACHING A WIDER AUDIENCE 42 THE FA PARTNERS’ PROGRAMME 44 ACTIVE ABOUT HEALTH 46 OPERATION FOOTBALL Annual Review *FINAL* 6/9/04 4:39 PM Page 38

90,000 capacity THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST of the new Wembley.

A NEW HOME FOR FOOTBALL LEGENDS

The last 12 months have seen incredible But Wembley will not only be big and bold, whether that means the event owners in May that year – the equivalent of more something that The FA and the whole associate themselves with the project – in progress at Wembley Stadium. The twin it will also preserve the best features from (such as The FA, The Football League and than £1m a day. country can be proud of. particular technology companies – and this towers of the old stadium are now just a the old “Venue of Legends”. Thanks to The Rugby Football League) or, of course, can only serve to ensure that we deliver memory. In their place a huge new stadium acoustic mapping, the Wembley roar will the fans themselves. Uniquely for a national stadium, Wembley Our promotion of the new Wembley the most up-to-date and advanced stadium is rising, more than twice the height of the once more be heard, players will still run should be capable of being financially Stadium reflects this fact and has that we possibly can, for the benefit of all. old Wembley and covering twice the area. out on to a perfect pitch and they will still That means that not only will Wembley independent; there will be no need for been confident and positive. As a be able to climb the trophy presentation offer an unbeatable match-day experience Government subsidies. It will operate result, Wembley has enjoyed regular, For more general information Wembley’s vital statistics are incredible – route to the Royal Box, one of the most for every fan who comes through the at a profit, even in the first year. One positive coverage in all areas of the about Wembley Stadium, visit for us to cater for up to 90,000 fans in recognised features of the old Wembley. turnstiles, it will also provide the hospitality per cent of the gross profit will go to a media and public awareness and www.wembleystadium.com and to unrivalled comfort, the construction Given the massive scale of the project, facilities it needs to be self-financing. Club new charitable trust, with the remaining excitement in the project is growing find out more about Club Wembley involves: it is remarkable that we are actually ahead Wembley is the name for our premium profit going to The FA to reinvest in fast – something that’s vital to the hospitality, call 0845 676 2006. • 23,000 tonnes of steel of schedule. Wembley is on course to club facilities that we believe will compete football at every level. success of the project and of course • 90,000 cubic metres of concrete open early in 2006, making the prospect with the very best in sports hospitality for Club Wembley. A bold new • The world’s largest single-span roof, of the stadium opening with an England available anywhere in the world. Since construction work began, the love marketing strategy has also been covering eleven acres international (rather than The FA Cup Final) affair that so many of us have with introduced this year, with a range • A 133 metre-high arch that will support and a bid for the 2007 UEFA Champions In November 2003, Wembley National Wembley has been rekindled. We hope of literature and promotional activity the roof and be visible on the London League Final, real possibilities. Stadium Limited revealed that it had that we have moved on from the time now in place to support the sales effort. skyline received orders for Club Wembley boxes when the project was associated with • A construction team peaking at From the outset, Wembley’s design has and ten-year seat licences to the value delays and doubt. We are building the We have also had a significant amount 1,500 workers. been led by the needs of the customer, of more than £150m since the launch best stadium in the world and that’s of interest from companies wanting to

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155 countries THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST watching The FA Cup Final in 2004.

REACHING A WIDER AUDIENCE

UK Broadcasting a range of direct platform broadcasters as diverse as the internet, 3G, data and The FA this year successfully concluded and agencies over the four-season term. other emerging technologies. The release a four-season deal with the BBC and Sky of these rights, some of which have never for The FA’s domestic television rights As well as providing crucial income, been used by The FA before, promises to until the end of the 2007/2008 season. our broadcast partners also deliver the provide further financial investment in the This is by far the most significant platform from which The FA’s “brands” game’s future. commercial deal for The FA over the next are communicated to television viewers. four years, with the sale of broadcasting The FA has imposed comprehensive The FA will continue to focus on and rights representing the greatest part of our guidelines in all broadcast agreements expand areas such as licensing and income. It is hardly surprising that the deal to control the delivery of our core brands, merchandising, official suppliers, media itself became the focus of much media making sure The FA Cup and England rights, new media and other emerging attention during the year. games remain consistent in terms of opportunities; the game’s clubs and presentation wherever they appear facilities depend on it. Against a general background of reduced worldwide. As part of their FA agreements, demand for broadcast sports rights and broadcasters are contractually bound to In developing new sources of revenue, advertising globally, the four-season deal fulfil a range of recognition and delivery we are aware of the need to balance represents exceptional value, and once obligations, extending from broadcast commercial interests with those of our again positions England and FA Cup games sponsorship to verbal mentions on air and fans and business partners. It is vital that at the centre of live football on TV. branding on screen. throughout, we recognise their dedication to the game and offer them genuine We will also conclude a range of regional New Revenue Streams opportunities for participation in football deals with a number of overseas broadcast As part of the Commercial Division, a and an improved experience of the game. partners. The FA’s domestic television Business Development Department has partners will provide the platform for been formed with a remit to identify and For more information contact these overseas agreements, with the BBC develop new products and services for [email protected] and Sky distributing their pictures to The The FA. Our objective is to add to existing FA’s overseas broadcast partners. The revenue streams and diversify to The FA’s drive to secure overseas agreements for sources of income. TV and radio is in progress and we have successfully concluded regional deals Alongside more “traditional” media, we in all the major broadcast regions. More are currently negotiating deals for our deals will follow to provide income from New Media Rights. These relate to areas

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1,400 schools THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST have achieved The FA Charter Standard Award.

THE FA PARTNERS’ PROGRAMME

The FA’s Partners continue to play an provided general support for The FA-run Umbro has offered broad support important role in delivering football “Girls Get Involved” campaign during across a range of football development development programmes, both through the year and has promoted key women’s programmes, providing kit and equipment, direct investment and through the games through its branches. With the and supporting one-off events throughout audiences they reach. Women’s European Championship taking the year. The FA has also been delighted place in England next year, plans are with the continued supply of kit for In the course of their four-year already in place to promote the tournament the England teams, which has been commitment to The FA Partners’ through the Nationwide branch network. a significant commercial success. Programme, each Partner is responsible for working with The FA on a particular Carlsberg has given its backing to men’s The key to The FA Partners’ Programme “pillar” of football development. grassroots events during the year – quite is in the name – partnership. It’s more literally, in the case of its support for the than simply a matter of logo placement McDonald’s have continued their valuable Groundsman of the Year Award! They at high-profile games. Commercial activity support in the community this year. also play an integral role in developing is closely bound to The FA’s development As well as backing specific events and the men’s game through their support strategy and The FA Partners represent providing kit and equipment, McDonald’s of The FA Trophy, Vase and Sunday Cup a firm commitment to active participation have used their restaurants as a focus Competitions. In the year ahead, Carlsberg and investment for the benefit of the for the recruitment of coaches to Charter will also be involved in small-sided football, game at all levels. Standard Clubs in the local community. a major development initiative for The FA. Along with The FA the restaurant chain For more information contact has set a target for the recruitment of Pepsi has continued its support for youth Paul.Mullen@The FA.com 8,000 coaches over a four-year term. football initiatives. This year saw the launch To date, more than 2,000 new community- of Pepsi’s “Thirst for Football” website. based coaches have qualified. Designed to stimulate kids’ interest and participation in football, this micro-site Nationwide is working with The FA to features information about England’s increase participation in women’s and teams, contact details for local clubs and girls’ football, providing financial incentives links to TheFA.com. Elsewhere, Pepsi has to encourage Football League clubs to given its backing to football development provide assistance to their local women’s in schools by sponsoring FA Charter and girls’ clubs. The company has Standard Schools.

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30 minutes THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST daily physical activity recommended for adults.

ACTIVE ABOUT HEALTH

Sedentary lifestyles and obesity are a participation bring benefits to society, We see parents as a key audience, as The FA focuses on physical activity, as this the game. Their investment and support – argument that is made – it’s too simple problem for this country, and The FA is but also to the health of those individuals well as children. Creating a safe, enjoyable is clearly where we can have the greatest from volunteers to broadcasters and to just criticise. On the contrary, The FA committed to helping provide a solution. taking part. environment, with good facilities and influence. The aim of all our development sponsors – enables us to deliver a range wants to use the awareness of brands, its We want to work with the Government access to quality coaching, are all part work, across the game, is to increase of successful initiatives and programmes own and those of its partners, to increase and other partners to promote healthy Research shows prevention to be of building a community club ethic, with participation in football. And particularly to promote participation. A great deal physical activity in England – to change the lifestyles, and to use the power of football more cost-effective than cure in public many benefits. Getting parents and kids where children are concerned, to make has been achieved already. culture. This is a challenge that cannot be to achieve this wherever possible. health. Active participation is part of active is what we want. football the choice over other, more met by football alone and we look to our that prevention. We are, therefore, sedentary, leisure activities. While some may question the involvement Partners and to Government to invest in The FA wants more active participation. working with the relevant authorities A healthy lifestyle is achieved through a of sponsors from the food and drink sport at all levels. We are achieving this by investing in the to find new ways to encourage people combination of a well-balanced diet and The involvement of our many partners sectors, we find this has no effect on the game to raise awareness, fund facilities and to take part in sport, in turn producing physical activity. While recognising and is vital to our football development quality and quantity of our development For more information contact provide coaches. Not only does increased a preventative effect. supporting the importance of nutrition, programmes and our other work in programmes. We do not accept the [email protected]

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1.5 tonnes THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST of kit and equipment for each England team.

OPERATION FOOTBALL

The FA Operations Division contains supplies that an England international team For more information contact numerous roles, covering the organisation needs can weigh over 1.5 tonnes. [email protected] of the England Teams and all The FA’s events during the year, as well as managing The FA is recognised as a world leader the lower profile but vital work of The FA’s in tournament planning and organisation. numerous systems and facilities. Both are We have shared our knowledge and among the best around. experience with the Portuguese authorities on the run-up to EURO 2004 and with Soho Square may be a long way from the Dutch FA as they prepare for the “the match”, but the effort there and in 2005 European Youth Championships. The FA’s other offices at Lilleshall, York Plans are also under way for the hosting House (Wembley) and the National Football of the European Women’s Championships Centre in Burton, allows us to get the game in England in 2005, and we have already on the pitch. visited our opponents in preparation for meeting them in the 2006 World When one of the England national Cup Qualifiers. teams takes to the field in an international tournament, of any age group, whether Since the closure of Wembley in October male or female or one of the disability 2000, FA events have gone “on the road”. sides, it is the culmination of careful The excitement of England matches has preparation. And not just for the players. travelled around the country and The FA The job of taking England on the road Cup Final to Cardiff, setting a big challenge is a highly complex logistical task, which for The FA Events Team that they have is the responsibility of The FA. more than met. Once the venue has been agreed, the issues of ticketing, travel, For a tournament like EURO 2004, security and “dressing the stadium” for the this means identifying a suitable base occasion have to be tackled, while making for the England squad, one that is well sure that both teams are happy with the located for training facilities and matches. arrangements. The work behind the scenes Security is a high priority, especially with helps to make international matches, high-profile players in the squad. Travel Semi-Finals and Finals even more special and kit also have to be arranged; the occasions than they are already.

46 47 Annual Review *FINAL* 6/9/04 4:39 PM Page 50

PUTTING FOOTBALL FIRST THE RESULTS

52 EXTRACT OF THE DIRECTORS’ REPORT FROM THE STATUTORY ACCOUNTS 54 THE FOOTBALL ASSOCIATION LIMITED CONSOLIDATED PROFIT AND LOSS ACCOUNT 56 THE INTERNATIONAL SCENE Annual Review *FINAL* 6/9/04 4:39 PM Page 52

Over £150m THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST invested in the game in the last three years.

EXTRACT OF THE DIRECTORS’ REPORT FROM THE STATUTORY ACCOUNTS For the year ending 31 December 2003

Highlights Financial Performance The FA has again made significant distributions to the strategy underpinning the NFC, the scope of The year ended 31 December 2003 was a challenging The majority of our turnover derives from domestic the game. Our core distributions are paid via direct activities to be offered and therefore the appropriate year for The Football Association but one that finished broadcasting, sponsorship and commercial income, grants and donations, in particular to the Football provision of facilities on site, which we will do during positively. During the year, the financial highlights with the vast majority of this generated from our Foundation and the Football Stadium Improvement the course of 2004. In light of this uncertainty we included: domestic TV rights deal, which is in its second full year. Fund. The FA has also made substantial FA Cup felt it appropriate to consider the carrying value • Fulfilling The FA’s financial commitments to its prize fund payments and TV payments to clubs of these assets. This leads us to report an impairment subsidiary Wembley National Stadium Limited taking Whilst turnover is down in respect of World Cup that take part in FA competitions. in value under Financial Reporting Standard 11 our total injection to £151m and enabling WNSL monies, this has been offset by increased gate receipt “Impairment of Fixed Assets and Goodwill” of these to commence drawdown of bank funding; income for England internationals and a contractual Other costs of the business are substantially down, assets, writing these down to a net realisable value • Achieving highest ever Group turnover (£186m); increase in overseas TV rights. principally as a result of the World Cup costs of £4.25m. • Paying highest ever cash distributions to the incurred in 2002, and a number of specific game (£76m); Analysis of turnover cost-saving initiatives in the year. Analysis of costs • Repaying The FA’s parent company term loans, switching for a flexible overdraft facility (not drawn The Group’s profit before tax, exceptional during the course of the year); items and distributions was £72,842,000 • Finalising a new four-year domestic TV contract with (2002: £56,805,000). the BBC and BSkyB for the broadcasting of The FA Cup and England matches for seasons 2004/05 to The exceptional items that arose in 2002 have been 2007/08 giving stability for the major component resolved during 2003. The exceptional expense of our revenue; in 2003 relates principally to the impairment of • Settling some major commercial disputes, arising the tangible fixed assets in relation to the National in prior years; and Football Centre (NFC). During the course of 2003 • Finishing the year with significant cash balances. we determined that it was appropriate to reconsider

52 53 Annual Review *FINAL* 6/9/04 4:39 PM Page 54

£66 million THE FA ANNUAL REVIEW 2003/04 PUTTING FOOTBALL FIRST was The FA’s turnover five years ago.

THE FOOTBALL ASSOCIATION LIMITED CONSOLIDATED PROFIT AND LOSS ACCOUNT For the year ending 31 December 2003 Restated Restated 2003 2002 2003 2002 £’000 £’000 £’000 £’000

Fixed assets Turnover 186,051 184,428 Intangible assets 250 250 Tangible assets 275,724 162,256 Cost of sales (67,032) (78,492) Fixed asset investments – 3,778

Gross profit 119,019 105,936 275,974 166,284

Operating expenses (68,535) (63,943) Current assets Stocks 117 58 Distributions (41,255) (32,438) Debtors due within one year 6,706 17,971 Operating profit 9,229 (9,555) Debtors due after one year 370 16,024 Cash at bank and in hand 38,246 85,213 Interest payable and similar charges (1,962) (138) 45,439 119,266 Interest receivable and similar income 1,648 3,150 Creditors: Profit on ordinary activities before taxation 8,915 12,567 Amounts falling due within one year (133,534) (151,671)

Taxation (8,860) (4,854) Net current (liabilities) (88,095) (32,405)

Retained profit on ordinary activities after Total assets less current liabilities 187,879 133,879 taxation for the financial year 55 7,713 Creditors: Amounts falling due after more than one year (149,187) (98,467)

Provisions for liabilities and charges (17,048) (13,823)

Net assets 21,644 21,589

Capital and reserves Called up share capital – – Profit and loss account 21,664 21,589

Equity shareholders funds 21,664 21,589

Notes re pro-forma financial information

This summary financial information does not contain sufficient information to allow as full an understanding of the results and state of affairs of the Company as would be provided by the full annual financial statements and reports. A copy of the full financial statements, audited by Deloitte and Touche LLP, have been filed at Companies House.

54 55 Annual Review *FINAL* 6/9/04 4:39 PM Page 56

92 matches involving England teams in 2003-04.

THE INTERNATIONAL SCENE

Sven-Göran Eriksson’s England senior DATE OPPONENTS RESULT DATE OPPONENTS RESULT team qualified for the EURO 2004 Finals ENGLAND U18s INTERNATIONAL FRIENDLIES in Portugal, clinching their place with a INTERNATIONAL FRIENDLIES 19 MAR 04 REP OF IRELAND 3-1 31 MAR 04 BELGIUM 1-0 CALAIS INVITATIONAL TOURNAMENT brave draw in Turkey in October. In an 29 APR 04 SWEDEN 0-2 26 MAR 04 BELGIUM 2-0 earlier qualifier in Macedonia, Wayne ENGLAND U17s 28 MAR 04 HOLLAND 2-2 Rooney became England’s youngest THE FA U17 TOURNAMENT IN PARTNERSHIP WITH PEPSI 30 MAR 04 FRANCE 0-3 ever goalscorer at 17 years 317 days. 7 JUL 03 USA 1-2 WOMEN’S YOUTH U17s A good performance in the summer’s 10 JUL 03 PORTUGAL 0-1 INTERNATIONAL FRIENDLIES 13 JUL 03 BRAZIL 0-0 30 OCT 03 BELGIUM 3-1 Finals is sure to boost the game at all THE INTERNATIONAL UNDER 17 YOUTH TOURNAMENT 2003 – CASTLEBAR INVITATIONAL TOURNAMENT NORWAY, THE NORDIC CHAMPIONSHIP levels. England’s Under-21s missed out 13 APR 04 NORTHERN IRELAND 3-0 on their UEFA Championship Finals but 29 JUL 03 ICELAND 3-0 15 APR 04 SCOTLAND 2-2 the Under-19s and Under-17s moved 30 JUL 03 DENMARK 0-3 17 APR 04 USA (REGION 1) 2-2* 1 AUG 03 NORWAY 1-1 successfully through their qualifying 03 AUG 03 SWEDEN 1-3 DATE OPPONENTS RESULT DISABLED TEAMS rounds. The England women’s team, INTERNATIONAL FRIENDLIES LEARNING DISABILITIES automatic qualifiers for the EURO 2005 12 NOV 03 SWITZERLAND 1-1 EUROPEAN CHAMPIONSHIP FINALS THE ALGARVE TOURNAMENT Finals that The FA will host, achieved 3 AUG 03 NORTHERN IRELAND 3-1 21 FEB 04 PORTUGAL 0-0 encouraging results in friendly matches. 5 AUG 03 HOLLAND 2-1 22 FEB 04 FRANCE 1-1 7 AUG 03 GERMANY 2-1 24 FEB 04 FINLAND 3-0 UEFA CHAMPIONSHIP – 2ND QUALIFYING ROUND, GROUP 2 9 AUG 03 POLAND 2-2* 11 AUG 03 HOLLAND 1-2 24 MAR 04 ARMENIA 2-0 ENGLAND WERE EUROPEAN CHAMPIONSHIP FINALISTS ENGLAND SCORE SHOWN FIRST 26 MAR 04 ICELAND 1-0 INTERNATIONAL FRIENDLIES 28 MAR 04 NORWAY 2-1 DATE OPPONENTS RESULT 21 MAR 04 GERMANY 2-0 ENGLAND U16s ENGLAND SENIOR TEAM THE VICTORY SHIELD BLIND INTERNATIONAL FRIENDLIES EUROPEAN CHAMPIONSHIP FINALS 17 OCT 03 NORTHERN IRELAND 4-0 20 AUG 03 CROATIA 3-1 13 JUL 03 FRANCE 1-1 31 OCT 03 WALES 4-2 16 NOV 03 DENMARK 2-3 14 JUL 03 ITALY 3-0 28 NOV 03 SCOTLAND 1-1 18 FEB 04 PORTUGAL 1-1 THE MONTAIGU TOURNAMENT 15 JUL 03 GREECE 3-2 31 MAR 04 SWEDEN 0-1 17 JUL 03 SPAIN 0-2 07 APR 04 IVORY COAST 0-1 EUROPEAN CHAMPIONSHIP QUALIFIERS 19 JUL 03 SPAIN 2-4 08 APR 04 USA 3-1 06 SEP 03 MACEDONIA 2-1 ENGLAND WERE EUROPEAN CHAMPIONSHIP FINALISTS 10 APR 04 ITALY 2-3 10 SEP 03 LIECHTENSTEIN 2-0 WORLD CHAMPIONSHIP FINALS 12 APR 04 FRANCE 1-2 11 OCT 03 TURKEY 0-0 13-20 APR 04 SPAIN 0-2 NATIONAL GAME XI ENGLAND U21s INTERNATIONAL FRIENDLIES 13-20 APR 04 ARGENTINA 1-4 INTERNATIONAL FRIENDLIES 13-20 APR 04 GREECE 1-1 4 NOV O3 BELGIUM 2-2 19 AUG 03 CROATIA 0-3 13-20 APR 04 BRAZIL 1-3 11 FEB 04 ITALY 1-4 17 FEB 04 HOLLAND 3-2 FUTSAL EUROPEAN CHAMPIONSHIP QUALIFIER CEREBRAL PALSY 30 MAR 04 SWEDEN 2-2 WORLD CHAMPIONSHIP FINALS 7 JAN 04 ALBANIA 6-8 EUROPEAN CHAMPIONSHIP QUALIFIERS 11-21 OCT 03 UKRAINE 0-1 5 SEP 03 MACEDONIA 1-1 DATE OPPONENTS RESULT 11-21 OCT 03 USA 0-2 9 SEP 03 PORTUGAL 1-2 WOMEN’S SENIOR TEAM 11-21 OCT 03 ARGENTINA 0-3 INTERNATIONAL FRIENDLIES 10 OCT 03 TURKEY 0-1 11-21 OCT 03 PORTUGAL 2-1 ENGLAND U20s 3 SEPT 03 AUSTRALIA 1-0 11-21 OCT 03 HOLLAND 0-4 INTERNATIONAL FRIENDLIES 11 SEPT 03 GERMANY 0-4 AMPUTEE 9 OCT 03 CZECH REPUBLIC 2-0 21 OCT 03 RUSSIA 2-2 INTERNATIONAL FRIENDLIES 14 NOV 03 WALES 2-0 13 NOV 03 SCOTLAND 5-0 31 AUG 03 SIERRA LEONE 4-1 FIFA WORLD YOUTH CHAMPIONSHIPS 2003 19 FEB 04 DENMARK 2-0 England will co-host the Partially Sighted World Championship 29 NOV 03 JAPAN 0-1 22 APR 04 NIGERIA 0-3 in December 2 DEC 03 EGYPT 0-1 WOMEN’S YOUTH U19s 5 DEC 03 COLOMBIA 0-0 GERMANY INVITATIONAL TOURNAMENT ENGLAND U19s 25 JUL 03 SWEDEN 2-1 UEFA U19 CHAMPIONSHIP, FIRST QUALIFYING ROUND 27 JUL 03 ITALY 3-1 20 SEP 03 LIECHTENSTEIN 2-0 29 JUL 03 GERMANY 0-6 22 SEP 03 ANDORRA 4-0 1 AUG 03 FRANCE 0-2 24 SEP 03 RUSSIA 1-0 EUROPEAN CHAMPIONSHIP QUALIFIERS INTERNATIONAL FRIENDLIES 23 SEP 03 SCOTLAND 0-0 17 FEB 04 NETHERLANDS 2-0 25 SEP 03 UKRAINE 3-0 30 MAR 04 GERMANY 1-1 27 SEP 03 ROMANIA 5-1 *won on pens

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