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Lille Metropole 2020, World Design Capital MEETING BRIEF LILLE METROPOLE 2020, WORLD DESIGN CAPITAL Lille Metropole is the World Design Capital® for 2020 (WDC 2020). “DESIGN IS CAPITAL” A strong declaration, a solid conviction that expresses the direction of this event. Behind this title lies an in-depth transformation project and a pioneering approach to design. At each change or important moment of its history, our Metropole has been able to reinvent its economy, reconsider its geographical location at the centre of Europe and rise to the challenges of its time by taking a firmly forward-looking approach. Today, WDC 2020 presents a programme underpinned by a pioneering approach to design, driven by the desire to transform and repurpose its heritage by calling on the people who live it and build it each day. Design is a process of empathy and action. It engages us in an experience that is practical and community spirited. World Design Capital 2020 projects are paving the way for a more creative, more resource-efficient, more responsible and more collaborative Metropole. For this World Design Capital 2020 Signature Event, we have directed our efforts to creating a new working model. We have transformed the Eurometropolis into the biggest collective design agency in the world, embracing a region of 2.2 million residents. 2 3 At the heart of this initiative are the POCs (Proof of Concept), bringing over 600 innovative ideas to the table through collaborative design, encouraged, identified and developed in our Metropole, a process that guarantees results. These are complemented by a full programme of exhibitions, events, workshops and conferences. We are look forward to showing you how our region is the ideal place for changing the world through design, by enabling designers, citizens, business leaders, researchers and artists from around the world to join us in imagining and building solutions to the challenges of our day and age. In light of the Covid-19 crisis and the rescheduling of in- person events, the WDC 2020 programme was suspended until June. The period from September - November 2020 will be the busiest part of this modified programme, including multiple signature events. Lille Metropole 2020, World Design Capital full programme at: www.designiscapital.com/en/program Follow Lille Metropole 2020, World Design Capital on: twitter.com/LilleMetWDC2020 www.facebook.com/LilleMetropoleWDC2020/ www.instagram.com/designiscapital/ www.youtube.com/channel/UCf8agBYXp3EnkA0fZjrJXuA www.linkedin.com/company/lille-metropole-2020-capitale-mondiale-du- design WDC NETWORK OF CITIES MEETINGS The WDC NETWORK OF CITIES MEETING is a forum for municipal representatives, including but not limited to the mayors of World Design Capital cities. Initiated by the World Design Organization (WDO), this signature event offers this unique group of cities an opportunity to maintain an active dialogue on design in the life of a city. The meeting also highlights the successes of the previous WDCs, identifying opportunities for collaboration between them and other design-driven cities. 4 2020 EDITION CONTEXT The WDC NETWORK OF CITIES MEETING, a key moment for the cities and their representatives during the World Design Capital, allows the WDC Host City to welcome former and future World Design Capital cities to share the World Design Capital experience. Determined to proceed with the meeting in spite of the international health crisis, we propose holding the 2020 edition of the WDC NETWORK OF CITIES MEETING in a 100% online format, as a video conference and through digital communication. The WDC NETWORK OF CITIES MEETING 2020 will therefore take place in October at the same time as the design week, focusing on the main signature events and key moments of Lille Metropole 2020, World Design Capital. THURSDAY 13 OCTOBER 2020, 2.00 PM (UTC) ORGANISED BY THE LILLE METROPOLE AS A VIDEO CONFERENCE 6 7 OBJECTIVES The 2020 edition of the WDC NETWORK OF CITIES MEETING will address the question: “How to collaborate and use design as a tool for motivating citizens, helping to build new economic models and drawing up effective public policies.” Using this question as a springboard, this will be an opportunity for former and future World Design Capitals to share and exchange ideas in three key areas: 8 FOCUS 1: World Design Capital heritage, promote sustainable development of regions and improve citizens’ quality of life by design; 8 FOCUS 2: dealing with the Covid-19 crisis through an approach strengthened by design and innovation; 8 FOCUS 3: evaluation and reaffirmation of the role of design as an essential tool for achieving the Sustainable Development Goals. We suggest these three themes during the dialogue planned for the WDC NETWORK OF CITIES MEETING, but also through communications (website, social media) and signature of a joint declaration. It is planned that this declaration be sent to the United Nations General Secretariat and to the European Union, to reaffirm collectively the commitment by our cities and metropoles to achieving the Sustainable Development Goals, in the context of an unprecedented crisis, based on the heritage of our respective experiences as World Design Capitals. PARTICIPANTS Mayor and/or elected representatives and public officers from WDC Network of Cities: Torino (WDC 2008), Seoul (WDC 2010), Helsinki (WDC 2012), Cape Town (WDC 2014), Taipei (WDC 2016), Mexico City (WDC 2018), Lille Metropole (WDC 2020) and Valencia (WDC 2022). Partner Cities and representatives of French, European and international networks are also invited by Lille Metropole. SUMMARY SCHEDULE FOR THE MEETING The WDC NETWORK OF CITIES MEETINGS will take place in October, lasting for 90 minutes. Bertrand DEROME, Managing Director of the World Design Organization, will act as moderator for the meeting. The table below summarizes the provisional schedule for the meeting. 8 Participants log on at 1.50 PM (UTC) 8 Meeting starts at 2.00 PM (UTC) 8 Introduction Damien CASTELAIN, President of the Lille Metropole (MEL) Srini SRINIVASAN, President of the World Design Organization 8 Presentation of Lille and Lille, World Design Capital 8 Start of the discussions and summary presentation (Focus 1 and 2) Bertrand DEROME, Managing Director of the World Design Organization 8 Debate (Focus 1 and 2) Bertrand DEROME, Managing Director of the World Design Organization Each city is invited to discuss Focus 1 & 2 8 Closure of the debate and presentation of the joint declaration Bertrand DEROME, Managing Director of the World Design Organization Damien CASTELAIN, President of the Lille Metropole (MEL) 8 Signature of the joint declaration (Focus 3) Each city is symbolically invited to sign the declaration and to sum up in one sentence the most essential part of the declaration 8 COMMUNICATION DEDICATED WEBSITE A microsite is being developed to promote the two signature events, led directly by Lille Metropole: WDC NETWORK OF CITIES MEETING and the POLICY CONFERENCE. The part dedicated to the WDC NETWORK OF CITIES MEETING will present the meeting and its ambition to the general public and to stakeholders SOCIAL involved in designing public policies. This part will MEDIA include: The social media pages of the Lille Metropole 2020 8 a presentation of each of the cities and their World Design Capital Organising Committee will be main achievements as World Design used to promote the heritage of the former and Capitals; future World Design Capitals and their collective 8 a short presentation of how they envisage ambition. design as a tool for transforming the region Posts released as teasers will gradually unveil the and for achieving the Sustainable 2020 edition of the WDC NETWORK OF CITIES Development Goals; MEETING until it is launched. 8 a focus on three initiatives achieved as World Design Capitals and/or carried out We ask each World Design Capital to share these during the Covid-19 crisis, for which design posts on its own social media pages in order to was used. promote the 2020 edition of the Cities meeting. The site will be live at the end of August, at the time that the communication activities for these two events are launched and the beginning of the most PRESS intensive phase of Lille Metropole 2020, World Design Capital. RELEASE We ask each World Design Capital to promote this Two press releases will be produced by the World site to advertise the 2020 edition of WDC Design Organization and the Lille Metropole. Each NETWORK OF CITIES MEETING. World Design Capital will of course be able to share them. These press releases will be followed by press coverage, initiated by the World Design Organization and the Lille Metropole. 10 TECHNICAL & LEGAL ASPECTS FILE SHARING SYSTEM The organisation and schedule of the WDC NETWORK OF CITIES MEETING is based on a VIDEO collaborative approach with involvement by CONFERENCE each of our local authorities. Given the international situation concerning To do this, a space reserved for sharing the Covid-19 pandemic, the 2020 edition of the documents will be accessible to all WORLD DESIGN NETWORK OF CITIES participants on the Lille Metropole Intranet site. MEETING will take place online. On this space, you can: To do this, Lille Metropole will use the Cisco 8 access the preparatory documents, user Webex meeting application. guides and contributions from each of the participating organisations; You can participate in the video conferences 8 download your own contributions and organised through Webex via a web browser update them. or via the Webex meeting app (free, downloadable). Use of the app is strongly Initially, an invitation will be sent to each of the recommended. identified contacts within the organisations invited to the 2020 edition of the WDC WORLD To ensure that the video conference takes DESIGN NETWORK OF CITIES MEETING. This place under the best conditions, we suggest invitation will include a login and password to that each participant logs on and uses a log onto the shared space on the Lille computer with a webcam.
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