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Press Kit Is Capital Lille Metropole 2020 World Design Capital designPress kit is capital Illustration by ©Ugo Bienvenu of the exhibition Sens Fiction curated by RF Studio LILLE METROPOLE 2020, WORLD DESIGN CAPITAL The European Metropolis of Lille succeeded Turin, Seoul, Helsinki, Cape Town,Taipei and Mexico City as World Design Capital in 2020. Since 2008, the title of World Design Capital© is awarded every two years by the World Design Organization (WDO), it recognizes cities for their effective use of design to drive economic, social, cultural, and environmental development. 2 3 “design is capital” The World Design Capital: a beacon of resistance, resilience and renaissance © Laeticia Bica Laeticia © Chair, Modèle déposé, Tim Defleur The World Design Capital is back to business The World Design Capital 2020 will be for the world after the crisis before we saw of which have something to offer: from after a few weeks off the radar following more than a simple ‘postponed’ version of it coming. And now we are more ready than philosophy and economics to history, the unprecedented and unexpected public the spring and summer programme we had we thought possible! ecology and technology. As this necessarily health crisis, which forced us to push back planned. interdisciplinary research is pursued, design our long-planned activities. Les usages du Monde, Sens Fiction, la ma- has specific strengths that can benefit us The return will be more than just a digital nufacture : a labour of love, and Designer(s) all: empathy for humankind and for the During this unusual period, POC project lea- reset. The circumstances are completely du design, the main exhibitions in our pro- planet—with which it is inextricably linked; ders, designers, exhibition curators, Maison different. We need to change the ‘pro- gramme were already shaping a new world creativity—we need to think way outside the POC organisers, businesses, associations gramme’ by re-examining both content and and highlighting the need for urgent action box; the pursuit of cross-fertilisation—our and communities involved with the World form in a post-Covid context. even before the pandemic. Now they should major exhibitions are a testament to this; Design Capital have not stopped planning, be seen and experienced more widely than the experimental method; the willingness to designing and imagining their comeback. Lille Metropole 2020 was conceived and ever. built around values and challenges that are do something and come up with concrete The World Design Capital is back but diffe- crucial for living and moving forward in the But this new order demands an alternative solutions, above and beyond orders from rently, rebuilding relationships and networks best way possible, since isn’t the very es- approach. Our Maison POC and exhibitions on high and core values, at the same time to offer alternative ways to explore design. sence of design the capacity to anticipate are the laboratories for this new world. as imagining future behaviours. An approach that is explained on the WDC the future? Our Maison POC—Care, Colla- During Design Week in October, Lille website and social media channels. borative City, Housing, Circular Economy The curators are rethinking them along these lines. Metropole will host major discussions, and Public Action—are all founded on the present feedback on the first experiments This online voice will be bigger and stronger ideas of local stakeholders. to take this new normal into account and We want to see more exchanging of best coming out of the pandemic and think the related health measures. They propose solutions at a time when practices, debate, learning, and merging of about what the future holds. It is important we are rediscovering the importance of forums dedicated to the imagination and to both address what is going on now and We have put together a denser and more looking out for others, thinking up new the construction of ‘halycon days’. We can design the future we want. compact programme that will be presented ways to connect socially despite lockdown, expect new ways of doing things since face- from 9 September to 15 November 2020 so mobilising collective intelligence, waking to-face gatherings will be challenging and that the key elements already designed and up to our responsibility to our ecosystem perhaps still subject to lockdown measures. produced can be shared, talked about and and our dependence on it, and restoring put to the test. Partner exhibitions are gra- Design is a means to resilience, renewable the public interest and public actors. By energy, the common good. To plan for dually reopening and will continue to do so anticipating these ‘proofs of concept’ through to 2021. sustainability in a post-COVID world, before the crisis, we were already preparing we need to look to many disciplines, all 4 5 The candidacy of Lille World Design Capital Lille Metropole’s broad and varied areas Lille Metropole, of competence (economic, social and an innovation centre cultural development, transport, housing, public utilities management such as and ideal test bed on water, waste collection and recycling, environmental protection and development, the perfect scale etc.) make it the first point of contact for for design residents and so, quite naturally, the ideal test bed on the perfect scale for deploying experimentation our vision of the region’s transformation using design as the main lever. The capital of France’s fourth-biggest mutationdesign region located under 90 minutes from An unprecedented London, Paris and Brussels, Lille Metropole is strategically positioned at the centre and innovative of Northwest Europe. It is a region with a strong identity, both urban and rural, experimentation project where nature and agriculture coexist centred on the largest alongside technology, art, architecture is and design, which is why the local call for proposals ever population has such high regard for launched – the POCs the values of sustainability. Lille Metropole is a pioneer in a multitude With the launch of a massive call for design of fields most notably social housing, urban proposals, businesses, local authorities, renovation, transport and French tech. towns, universities and cultural venues vision are showing their interest in working Lille Metropole is a centre of design, with designers to test out and experiment lots of companies in the region have placed with objects, applications and services. design at the centre of their development Over 600 ideas, from the small to the strategy and work with integrated design large-scale, have been registered. teams. This region can lay claim to such Project proposals are entitled POC meaning a living wellknown achievements as the Lille metro “proof of concept”. designed by Roger Tallon, the balloon glass Proposing new production and consumption produced by Cristallerie d’Arques, and the models that are environmentally friendly, two-second tent developed by Decathlon, a improving the wellbeing of Lille Metropole’s French company that has put design residents, involving citizens in the design and almost 300 designers at the heart and implementation of decisions, of its growth strategy. Not to mention the re-establishing links between the snorkel mask now famous by the misuse that generations and with nature, are the themes has been made of it during the health crisis, identified in the proposals that will be to compensate for the lack of respirators. presented at the five Maisons POC. These ideas, these projects have today At the public level, Lille Metropole is a particular resonance, in phase with the responsible for leading the transformation aspirations of the inhabitants, in search of its region and coming up with new of a new world that is resolutely sustainable development models in cooperation and united in this post-Covid. with its citizens. matter 6 7 ecosystem Lille Metropole 2020, A shrunk and densified World Design Design is back programming as of September 9, 2020 — editorial — 4 main exhibitions, p. 4—5 including 3 dedicated The World Design Capital 2020 Firstly, Maisons POC, which will promote resumes its programming from the innovation through design projects, to imaginary new world September 9th to November 15th 2020 the POC, around capital issues: “Care”, p. 26—31 with tightened and densified proposals, “Collaborative City“, “Housing”, — the application integrating public health precautions “ Circular Economy“, “Public Action”. related to the health crisis. of Lille World Design Major exhibitions hosted at the Tripostal, — Design Week The programming has been redesigned “Designe(r)s du design”, “Sens Fiction”, Capital and recomposed to be resolutely and at the Gare Saint Sauveur “Les usages and signature events p. 6 in the present world and to underline du monde“, “la manufacture, a labor p. 32—37 design contributions to the crisis of love” will open new imaginations caused by the epidemic shock. fueled by design to think and rebuild the world. The World Design Capital has more than — Lille Metropole 2020, Finally, a Design Week will take place — cultural partners ever the ambition to be one of the World Design Capital laboratories where the world is taking shape in mid-October, and will host workshops of the World Design with a programming in three main parts. on the contribution of design to repair starts as of of the world, it will host international Capital exchanges on new responsibilities September 9, 2020 of design, in keeping with the first p. 38—45 p. 8 experiences born of the crisis. Exhibitions of our partners from the metropole, the Hauts-de-France and — the World Design Belgium reopen gradually from — POC presented June 2020 to continue until 2021. in 5 Maisons POC, Capital continues laboratories of in 2021 a world to be p. 47 reinvent by design p. 10—25 8 9 POCs The programme proposed for the candidacy was a gamble.
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