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Chief Marketing Officer Position Specifications Confidential Client CHIEF MARKETING OFFICER EFL Associates, Inc. Confidential Client Job Specifications: Chief Marketing Officer CONFIDENTIAL CLIENT CHIEF MARKETING OFFICER Position Specifications SUMMARY Our Confidential Client (“University”) is a mid-sized institution of higher education with a strategically focused presence in the online education market. They are located in the Midwest, although relocation is not required. Information regarding the University is currently confidential and will be shared with qualified & screened candidates early in the search process. On their behalf, we are seeking an experienced Chief Marketing Officer to build and lead the marketing team with additional senior leadership responsibilities likely. POSITION DESCRIPTION The Chief Marketing Officer (CMO) serves as the in-house expert on business development. The CMO ensures that the University maintains a leadership role in the industry through the development and execution of innovative, impactful business development programs to enhance the University’s growth strategy. The incumbent is responsible for the development of short and long-term growth strategies; identifying and addressing development issues; and evaluating internal operating procedures within the University to support business development. This position manages the following business development activities: marketing strategy and planning, social media, marketing communications, military and education outreach, and potentially student enrollment. In addition, the incumbent oversees matters regarding admissions and student advising metrics, planning and developing of growth, retention and persistence of students. This position is a member of the University Leadership Team. KEY JOB RESPONSIBILITIES . Lead the University’s marketing and business development efforts to enhance and build the brand and student population . Likely tasked to oversee the execution of all enrollment and retention strategies, to include achieving goals related to student enrollment, start rates and retention while providing quality student service 2 Confidential Client Job Specifications: Chief Marketing Officer . Review consumer, industry, and category research to identify trends and opportunities for strategic growth of the University . Manage advertising, promotion, sponsorships, social media, outreach, and business development to enhance the University’s brand equity and image . Develop and track metrics and success criteria for all marketing, education outreach and student enrollment initiatives . Look for new and innovative ways to profitably market and promote University products and services . Develop, administer and leverage the departmental budget through on-going collaboration with senior leadership . Develop creative and cohesive programs to support the overall University growth objectives and strategies . Develop and implement powerful, business-building initiatives with select strategic partners which enhance the University brand as well as positively contribute to University brand equity among its constituencies . Implement testing programs to identify/validate potential growth opportunities . Be a principal of the development of the strategic plan . Other duties as assigned EDUCATION/WORK EXPERIENCE REQUIREMENTS & DESIRED SKILLS . Bachelor’s degree in Business, Business Administration, Finance and Accounting, Marketing, or related degree is required . Five years or more experience within business development, marketing, or organizational strategy and development required . Professional experience serving in a regulated industry . Visionary, strategic thinker, intellectually curious beyond Higher Education; a student of all industries . Demonstrate ability to successfully grow brands within highly competitive categories (preferably with major national brand(s)) . Able to synthesize research and information to create compelling business development strategies . Able to develop and leverage metrics and measurements to drive performance . Able to inspire the best from key support areas and to work effectively with other senior leaders . Demonstrate success in developing online programs, long-term brand building initiatives, and growth initiatives . Proven ability to create and inspire teams to go above and beyond what’s required to achieve success for the University as well as growing the team’s professional capabilities 3 Confidential Client Job Specifications: Chief Marketing Officer . Able to take on risk without EVER cutting regulatory or ethical corners . Strong strategic planning and analytic skills in sales, marketing, and business (competitive strategy) required . Effective public speaking skills and presence required . Proficiency with Microsoft Word, Excel and PowerPoint required . Travel required; remote work will be considered . Able to effectively communicate orally (in person and by telephone) and in writing. Able to multi-task, yet maintain close attention to detail and timeliness of work production. Able to work in a positive team-oriented manner with a variety of people (students, faculty, staff, administrators, vendors, and members of the general public) . Excellent verbal and written communication skills CORE COMPETENCIES . Integrity – operates within the highest ethical standards and integrity in all aspects of the position . Motivated/Results Oriented – fantastic record of personal drive and the determination to succeed . Mission Oriented - passionate about helping others; ownership spirit with a competitive disciplined execution for results . Listening Skills – must be an active listener to insure client needs are fully understood and met . Influence – skilled at directing and motivating others towards personal, academic and professional success COMPENSATION The compensation package will be competitive and market-based, corresponding to the experience level and qualifications of the candidate. A full range of employee benefits is offered as is relocation assistance/reimbursement. NON-DISCRIMINATION Our client and EFL Associates firmly support the principle and philosophy of equal opportunity for all individuals, regardless of age, race, gender, creed, national origin, disability, veteran status or any other protected category pursuant to applicable federal, state or local law. 4 Confidential Client Job Specifications: Chief Marketing Officer NOMINATION & APPLICATION PROCESS EFL Associates (https://eflassociates.cbiz.com), an executive search firm, is assisting our Confidential Client with its search for this important leadership position. All calls and inquiries should be made through the search firm. Nominations and applications will be held in strict confidence and candidates will remain confidential until the final stage of the search, at which time the express permission of finalists will be obtained before making their candidacy public. NOMINATIONS . Nominations should be sent via email to our Project Manager, Angela Lilje at [email protected]. Please include an email address and phone number for the person you would like to nominate. CONFIDENTIAL INQUIRIES . For more information about this opportunity, please contact Steve Waldron, JD (Vice President & Managing Director) at [email protected] or 816-945-5423. APPLICATIONS . Interested candidates should apply online with a CV or Resume (in PDF format) through the following website: http://eflassociates.peopleadmin.com/postings/1323 . A CV or Resume is required to apply; a Letter of Interest is optional. SEARCH PROCESS . Applications will be accepted until the position has been filled. Candidates who are advanced through the process and selected by our client for further consideration will be asked to sign a non-disclose agreement before we can reveal their identity. The preferred start date is fall 2020, but is negotiable. EFL Associates, Inc. 700 W. 47th Street, Suite 1100 Kansas City, MO 64112 (816) 945-5400 https://eflassociates.cbiz.com/ 5 .
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