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Chief Marketing Officer & Senior Vice President for Strategic Engagement

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Chief Marketing Officer & Senior Vice President for Strategic Engagement Chief Marketing Officer & Senior Vice President for Strategic Engagement Position Description Under the general direction of the Chief Executive Officer, the CMO/SVP will oversee the development and delivery of the marketing and communications strategy for the V Foundation. The CMO/SVP will collaborate to develop opportunities that drive substantial growth in awareness, relevance, reach, and revenue. The individual will organize a vision for programming delivery and evaluation in partnership with the V Foundation’s executive team and Board of Directors. The CMO/SVP will work cross-functionally to understand and drive the revenue and engagement needs and goals of the organization, as well as develop and help execute an integrated marketing, communications, and fundraising plan. The CMO/SVP will lead the organization to adopt a best-practice mentality for the use of data, research, metrics, and analytics to drive sophisticated and robust stakeholder engagement. The successful candidate will be goal-oriented, inquisitive, creative, mission-driven, and a collaborative team player who can unlock potential to achieve transformational results. The CMO/SVP will possess the ability to enhance assets and the connection with core brand partners— including with our founding partner, ESPN—to add value across the relationships. The CMO/SVP will be a core member of the leadership team, accelerating the organization to achieve $100M in annual revenue. To achieve success, the CMO/SVP will oversee a team of 10-plus staff and advise the V Foundation on the appropriate resource requirements to advance a sophisticated and impactful integrated marketing and communications program. The individual will help develop our vision to initiate a partnership platform to grow transformational partnerships that achieve shared objectives and ensure sustainable, diversified revenue. This work will maximize critical owned and borrowed assets and channels to create deeper connections with current and new supporters in meaningful ways. The CMO/SVP will leverage several built-in strengths of the organization, including positive reputational awareness and a dedicated team. The V Foundation also enjoys productive relationships with iconic brands and critical industry and research partners. The CMO/SVP and his/her/their team will have the opportunity to steward and grow these relationships, as well as enhance and develop assets that facilitate entrepreneurial thinking and action to more fully build out our capacity. The V Foundation is engaged in many markets, along with several noteworthy industry champions, athletes, celebrities, and board members. The CMO/SVP will be a key team player who can help us enhance the connection with core partners to add value across organizations and develop assets to attract new partnerships. Current direct reports include: Senior Vice President of Communications & Public Affairs, Director of Annual Giving & Donor Relations, Director of Data Analytics & Reporting, and two marketing staff. Current total number of staff reports is 12. Major Responsibilities/Activities: 60% Construct, facilitate, refresh, and execute an innovative and integrated marketing and communications platform that enhances brand awareness, communicates the V Foundation’s clear points of difference, elevates engagement and relevance, and drives revenue growth. Achieve a unified creative direction and content strategy across all platforms, digital and print, to meet brand standards and connect with key audiences. Lead critical exploration of all media channels to determine the best investment and return strategy. • Oversee the strengthening and extension of the V Foundation brand through priority partners and audiences to result in greater awareness of our mission and increased fundraising revenue. Provide leadership and guidance on brand management (including brand voice, brand personality, and creative design). Work with the CEO and the Board of Directors in the development of a high-level annual integrated marketing strategy in line with the strategic vision of the organization. • Lead a team to develop and execute a robust B2C and B2B marketing framework. • Enhance brand extension and awareness, fundraising campaigns, social and digital media, email marketing, annual giving, donor relations, direct marketing, and events through integrated, strategic, and creative means. • Identify and understand current and future target markets, audiences, and our competitive landscape. Specifically develop new brand marketing assets that appeal to younger generations, women, and multicultural audiences. • Build and deploy an effective and content-rich social media plan. Leverage social media and other communications channels to engage target audiences and brand ambassadors. Identify new ways to share the V Foundation’s mission and stories more effectively with prospective donors. • Establish marketing and brand management coordination across the organization. • Develop entrepreneurial relationships with current and prospective brand partners. Evaluate and scale marketing assets that drive partnership value and stakeholder engagement. • Manage the team’s budget to maximize the return on investment. Advise other departments in estimating their marketing, communications, and production needs. • Develop and maintain relationships with partner and marketing agencies. 20% Advance the annual giving and donor relations programs as critical components of the enterprise- wide engagement platform that converts awareness into donations. Collaborate with the Director of Annual Giving & Donors Relations (direct report) to ensure that the direct marketing framework achieves a balanced and tiered approach to donor acquisition, retention, and average gift values. • Director of Annual Giving & Donor Relations responsibilities include: o Lead the effort to create direct marketing and multidimensional fundraising appeals. o Establish effective solicitation strategies and campaign advertising. o Enhance donor stewardship as a core part of the V Foundation’s donor cultivation efforts. o Improve acquisition, donor retention, and donor recognition programs. Utilize programs to help move donors to become major gifts prospects. o Work collaboratively with the Development team, Events teams, and others to ensure proper integration and coordination of activities and content. 10% Build integration with communications and public affairs. Collaborate with the Senior Vice President for Communications & Public Affairs (direct report) on public and media relations opportunities to ensure coordination and alignment. • Senior Vice President for Communications & Public Affairs responsibilities include: o Establish a communications framework that tells the story of the V Foundation through a powerful and action-oriented narrative. o Ensure that the public affairs and media relations strategy, which includes digital channels, is coordinated and integrated with marketing goals and broader communications plans. o Produce news and stories that captivate audiences, deliver emotional appeal, and support brand awareness. o Develop philanthropic cases for support, major gifts fundraising material, and campaign advertising. This suite of engagement tools should link the impact of our work with the urgency associated with accelerating cures for cancer and saving lives. o Communicate the impact of our mission, charitable gifts, and partnerships to various audiences. Connect the outcomes of funded research to those investing in our mission. o Establish a centralized content calendar that maximizes the utility of all communications channels. 10% Establish systems that utilize data analytics and research to inform business decisions. Collaborate with the Director of Data Analytics & Reporting (direct report) to deploy resources efficiently and effectively. • Director of Data Analytics & Reporting responsibilities include: o Regularly compile and analyze performance data to develop metrics that support decision- making for both resource allocation and subsequent campaigns and activities. o Create and implement measurable strategies that will drive revenue goals and increase awareness, relevance, reach, and revenue across platform. o Conduct and monitor donor and prospective donor research activities to inform major gifts and business alliance portfolio development. o Ensure that systems, technology, and processes that underpin major gifts and industry partnerships are constructed and delivered as best-in-class frameworks. o Identify and evaluate technology solutions that elevate stakeholder engagement and delivers solutions to business needs. Collaborate internally and externally to stay well informed on technology trends. Delegate technology evaluation and deployment to appropriate business units on an as-needed basis. • Other duties may be added or removed as necessary. Minimum Requirements: • Proactive self-starter with strong creative, analytical, planning, and project management skills. • Demonstrated track record of developing and implementing highly creative, integrated marketing and communications campaigns in the nonprofit or corporate sectors. • A clear understanding of cause marketing’s role in generating brand awareness and revenue, as well as an ability to coordinate with the efforts of cross-functional teams and partners. • Experience in translating a vision for how writing, design, content development, and multi-channel marketing influence organizational performance. • Thorough knowledge of marketing concepts,
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