Job Title: Senior Director of Marketing Department: Marketing Supervisor: Chief Executive Officer (CEO) Status: Exempt, Full-Time Approved Date: 04/04/2017

Our Mission: "To create the most enjoyable shopping experience possible for our guests."

Summary Known as the denim destination, Buckle strives to achieve its mission of creating the most enjoyable shopping experience possible for our guests by implementing creative marketing initiatives to engage them. The Senior Marketing Director will supervise all marketing operations of the company and will collaborate with the Chief Executive Officer and company executives to establish and execute Buckle’s marketing strategy and vision to drive new brand engagement and retain loyal guests.

Primary Relationships As an important member of the management team, this person will report to the Chief Executive Officer, work closely with the senior management team, and collaborate on marketing projects throughout the company.

Essential Duties and Responsibilities This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Marketing  In collaboration with the senior management team, responsible to help create, implement and measure the success of a comprehensive marketing program that will enhance Buckle’s position within the marketplace and the general public, and facilitate internal and external communications.  Ensure articulation of Buckle’s desired image and position through consistent communication to all constituencies, both internal and external.  Aggressively monitor and understand the competitive landscape, both strategic and creative.  Demonstrate a strategic view of our business and lead the success of our brand and position.  Coordinate media interest in Buckle and ensure regular contact with target media and appropriate response to media requests.  Coordinate all creative/graphic development for print and digital media.  Conduct relevant market research and monitor trends.  Lead projects as assigned, such as cause-related marketing and special events.  Measure and analyze effectiveness of each marketing program to ensure they deliver value.  Proactively define multi-channel consumer view, strategic impact and points of convergence ensuring the brand is seamlessly communicated across channels.  Define brand digital and social strategy and programs. Lead activation of all digital, social, mobile brand programs across different media platforms.

Planning and budgeting  Responsible for the achievement of marketing mission, goals and financial objectives, as determined by the senior management team. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Chief Executive Officer.

Buckle is an equal opportunity employer dedicated to promoting a diverse workforce. 1 | P a g e  Develop short- and long-term plans and budgets for the marketing programs and activities, monitor progress, ensure adherence and evaluate performance.  Recommend short- and long-term Buckle goals and objectives to the Chief Executive Officer.  Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing function.  Keep informed of developments in the fields of marketing and use this information to help Buckle operate with initiative and innovation.  Excellent project management and prioritization skills with a clear focus on results.

Managing  In consultation with the senior management team, define role requirements, recruit, interview and select well qualified staff.  Maintain a climate that attracts, retains and motivates top quality personnel.  Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel.  Design, support and oversee cross-functional teams throughout the department, as approved by the senior management team.  Effectively enable staff to take action on behalf of the department by: o Transmitting Buckle’s values, vision and direction; o Respecting and using the skills, expertise, experience and insights of teammates; o Providing direction and resources, removing barriers and helping people transform information into knowledge and learning; o Encouraging people to question organizational assumptions and ask strategic questions; ensuring quality decision-making; o Anticipating conflicts and facilitating resolution; o Engaging people in process as well as tasks; o Encouraging people to use their power; practice their authority, and accept their responsibility; o Modeling behavior; and o Coaching people to success.  Regularly evaluate/collaborate with each teammate on personal performance and development; ensure they are engaged in organizational success and are aware of how they contribute.  Demonstrate initiative, self-reliance and a strong sense of urgency.

Supervisory Responsibilities Directly supervises Teammates in the Marketing Department. Responsible for the overall direction of entire Marketing team. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training Teammates; planning, assigning, and directing work; appraising performance; rewarding and disciplining Teammates; addressing complaints and resolving problems.

Education and/or Experience  BS/BA in Marketing, Communications, Journalism, or Public Relations.  Graduate degree in a related field is desirable.  At least ten years of progressive marketing experience.  Five plus years of senior director level marketing experience in the retail industry preferred.  Exceptional time and project management, and organization and analytical skills and experience.  Extensive experience in brand management and developing business driving marketing plans and brand building programs.  Experience across all types of communication channels.  Extensive experience in digital and interactive marketing, including ecommerce and social media.

Physical Demands The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or

Buckle is an equal opportunity employer dedicated to promoting a diverse workforce. 2 | P a g e crawl. The Teammate must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate.

Equal Employment Opportunity Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve.

Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the State Law Supplements found on the Teammate Center, under Human Resources.

Buckle is an equal opportunity employer dedicated to promoting a diverse workforce. 3 | P a g e