DOCSLIB.ORG

Mga Entertainment Expands Global Licensing Program for Its Hit Collectible Toy Line Num Noms

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Mga Entertainment Expands Global Licensing Program for Its Hit Collectible Toy Line Num Noms MGA ENTERTAINMENT EXPANDS GLOBAL LICENSING PROGRAM FOR ITS HIT COLLECTIBLE TOY LINE NUM NOMS Company Signs Over 40 New Licensees Spanning the Globe Van Nuys, CA (April 18, 2017) – Leveraging the momentum generated by securing top rankings in numerous industry, media and retailer must-have holiday toy lists this past season, MGA Entertainment, Inc. (https://www.mgae.com) “MGAE”, the world’s leading privately held toy company, has secured another 40 new licensees for a total of 80 worldwide licensing partners for its hit property Num Noms,™ the scented novelty + collectibles “novibles” that girls can mix, match and stack in more than 5,000 variations, creating a truly unique and engaging experience for themselves--and to trade with friends. The announcement was made today by Juli Boylan, Global Head of Licensing, MGAE. “From the first Num Noms licensed products --apparel, sleepwear and select accessories -- to hit retail in the U.S. in fourth quarter 2016, through today, the brand continues to exceed our expectations, appealing to a wide consumer base of young girls, collectors and others with a keen appreciation of whimsy,” said Boylan in announcing the brand’s new licensing partners. “We are very excited to be launching key categories this spring, and the full program worldwide in the fall. Num Noms also continues to grow in the U.K. and European markets and so our focus as we head into Licensing Expo is to meet with potential partners in the ancillary categories, and further expand the brand in key international territories throughout the Asia Pacific and Latin American markets.” This past holiday season, Num Noms, which first launched in the U.S. marketplace in December 2015 and targets girls ages 5-9, has fast become one of the top bestselling toys for girls and a runaway hit at retailers such as Toys”R”Us, Walmart and Target, and ranked in the top 10 of most Googled holiday toys! According to The NPD Group, Num Noms was the #2 Growth Property in Playset Dolls and Collectibles YTD February. On its own, the Num Noms Blind Bags Assortment ranked #4 in Playset Dolls and Collectibles and ranked #22 in Total Toys YTD February. (Source: The NPD Group / U.S. Retail Tracking Service/ January – February 2017 / Dollars) Additionally, Num Noms was a finalist in the “Collectible of the Year” category at the TOTY Award. In response to this rapid success for the Num Noms toy line, MGAE has secured over 80 A-list licensing partners worldwide across all major categories of softlines, hardlines, and publishing, creating a scrumptious global licensing program. Among its NEW global licensing partners are: Apparel and Accessories: PhatMojo (U.S., Puerto Rico) HEYS (Canada) Intimo (U.S.) ALPA UK (U.K.) Jellifish Kids, Inc. (Canada) Smith and Brooks (U.K.) Mad Engine (Canada) C&M Licensing (U.K.) Danawares (Canada) BCI (Australia, New Zealand) BrandHouse Footwear (Canada) Benson’s Trading Company (Australia) Caprice Australia Pty (Australia and select territories HER Accessories (select territories across Europe) in Europe) Seasonal: MegaToys (U.S.) Electronics: Sakar (U.S., U.K., France) Publishing: Kennedy Publishing (U.K.) DC Thomson (U.K.) Toys, Crafts, Activity and Party Goods: Amscan (select territories in Europe) Anagram/Amscan (Australia, New Zealand) Play by Play Toys (Europe and Mexico) RMS International (U.K.) Topps Europe (Australia, New Zealand, Latin Winning Moves (U.K., Italy) America) Home Décor and Furnishings: Idea Nuova (U.S.) M. Toys Monoprosopi EPE (Greece, Cyprus, Bulgaria, ERE (U.S.) Romania) Aymax SPRL (Benelux) STOR, S.L. (select territories in Europe, Middle East, Africa Back-to-School and Stationery: Trends International LLC (U.S., Canada) IG Design (U.K.) Innovative Design (U.S, Canada) Bio Pappel Scribe (Mexico) SmileMakers Inc. (U.S., Puerto Rico, Canada) Sporting Goods: BH Brands (U.S., Canada, Puerto Rico) PTX Performance Products USA (U.S., Canada, Mexico) Confections: Yow Brands Limited (U.S.) Park Avenue Foods (Australia,New Zealand) Leese Enterprise International Inc. (Canada) These new global partners join a vast array of MGAE’s licensees for Num Noms, some of which include previously announced partners in the U.S., such as Accessory Innovations, Berkshire Fashions, Bulls I Toy LLC, Canal Toys, Ceaco Inc., Cookies United, Evy of California, E.S. Originals, Franco Manufacturing, HER Accessories, Komar Kids, My Favorite Company, MZ Berger, Palamon International, Party City Holdings, Scentco, Sky High, Starlight Kids, Taste Beauty, Thermos LLC, Toy Factory, Parragon Books, Inc., Cookies United, and Party City Holdings. About Num Noms Since launching Series 1 in the U.S. in December 2015, Num Noms, which targets girls ages 5 – 9, has fast become one of the top bestselling toys for girls and a runaway hit across all retail channels – mass, specialty and mid-tier! The brand has a strong digital presence with over 165 million views on YouTube. Tune in weekly to meet new characters and delicious fun with the Num Noms Snackables YouTube Series, with new episodes releasing leading into holiday 2017. With the debut of Num Noms Series 2 in June 2016 and Series 3 in December 2016, Num Noms is now in full distribution in the U.S. and Canada with product available across mass retail, including Toys”R”Us, Walmart, Target and Amazon, as well as mid-tier and specialty retailers. The Num Noms toy line features over 400 characters to date, offering thousands of combinations, and MGA Entertainment is in development on Series 4 and 5, bringing many more characters and mix and match combinations to market in summer 2017. Internationally, Num Noms launched in early 2016 in the U.K., France, Benelux, Middle East and Australia, with Series 1 selling out across all SKU’s. Series 2 premiered in July 2016 with expanded distribution into New Zealand, Korea, Philippines, Indonesia, Singapore, Taiwan, Thailand, Argentina and Central America. Key retailers overseas include Toys”R”Us, Smyths, The Entertainer, Auchan, La Grande Recre, King Jouet and Bart Smit. Series 3 and Num Noms Lights launched Christmas 2016 in UK, France and Benelux and for the first time in Iberia (Toys”R”Us), Italy (Toy Centre & Kiosks), Germany (Toys”R”s), Russia (Detski Mir) and South Africa (Toys”R”Us). Every Num and Nom character is full of surprises. Nums are the outer, soft, squishy, hollow characters that nest on top of Noms. Noms are the inner, hard-shelled characters that are filled with flavored lip gloss or a scented stamper with more exciting versions coming this summer. They are each uniquely scented, and can be mixed and matched to create more than 5,000 customized scent fusions. Num Noms can be piled high for even wackier combinations. For more information on Num Noms, please visit www.numnoms.com, www.facebook.com/numnoms, www.instagram.com/officialnumnoms, www.twitter.com/officialnumnoms or the official YouTube channel. About MGA Entertainment MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Project Mc2™, Bratz®, Num Noms™, Gel-a-Peel™, and Zapf Creation®. Visit us at www.mgae.com. # # # For more information on MGA Entertainment, please contact: Michelle Orsi/Carol Holdsworth Three.Sixty Marketing & Communications T: 1 310.418.6430 or 905.252.1848 E: [email protected] 1. The NPD Group – Citing partnerships with over 1200 retailers representing more than 165,000 stores, NPD provides information on national sales spanning all key distribution channels including department stores, distributors, national chains, specialty stores, mass merchants and more as part of its retail tracking services. NPD can also provide more granular views on consumer spending, down to the store level. In exchange for sharing store movement information, retail partners utilize NPD’s retail market research information to drive vendor negotiations and improve assortment planning, merchandising, and sales. By calibrating NPD’s POS and consumer panel information sets, the company can offer the most reliable market estimates in the industry sectors it tracks. For more information on NPD’s retail market research, or to learn more about is products and services, contact The NPD Group. .
Load more

Recommended publications
  • "Isaac Larian (President / CEO)" <Lariani1
    From: "Isaac Larian (President / CEO)" <[email protected]> Date: June 3, 2019 at 9:40:16 AM PDT To: "Normile, Bob" <[email protected]> Cc: "[email protected]" <[email protected]>, "Capaldo, Mary" <[email protected]> Subject: Re: Follow-up re: Your Letter of 5/21/19 Bob Thanks. Can you please tell me what date is “the relatively near future”? I don’t find that on my calendar. Time is of the essence here. Mattel shares dropped further to $9.67 today as of 9:40 am. Thank you. Best regards Isaac Larian MGA Entertainment 818-894-3150 " Fortune favors the bold" Twitter :@isaaclarian On Jun 3, 2019, at 9:12 AM, Normile, Bob <[email protected]> wrote: CAUTION: This email originated from outside of the MGAE organization. Do not click links or open attachments unless you recognize the sender and know the content is safe. Isaac: As we previously indicated, we will respond to you when the Mattel Board has completed its consideration of your letter. We expect that will be in the relatively near future but it will not be by June 4. Bob On May 31, 2019, at 1:03 PM, Isaac Larian (President / CEO) <[email protected]> wrote: ** This email was sent from an external source ** Ynon and Bob Its been 10 days since my letter. Since then Matte’s stock price and negative press ( for example the latest Washington Post article on killing of 30 babies by a fisher price product) have deteriorated further ( $9.81). You said you will come back to me in “ due course”.
    [Show full text]
  • For Immediate Release
    FOR IMMEDIATE RELEASE: MGA Entertainment Announces 2017 Hot Holiday Toys & Top 5 “Gifts to Get Before They’re Gone” Best-Selling Brands ’L.O.L. Surprise!, Num Noms, Project Mc2, and Little Tikes Make Retailers’ Most Wanted Gifts of the Season Van Nuys, Calif., October 5, 2017 – MGA Entertainment, Inc (MGAE), one of the world’s leading privately held toy and family entertainment companies, boasts the most-wanted toys for holiday 2017. The company’s innovative, interactive products top the nation’s major retailers hot holiday toys lists and include something for everyone, from preschoolers to tweens, in several trending categories – Collectibles 2.0, STEAM, Retro Redux, and Classics Reimagined. Driven by its best-selling brands, MGAE is anticipating its most successful holiday season in the history of the company. “The incredible growth of our company is fueled by our product innovation and unique brands,” said Isaac Larian, CEO of MGA Entertainment. “We are excited about our 2017 holiday toys and the joy they will bring to kids and families this season.” MGA Entertainment’s 2017 hot holiday toys list includes top gifts selected by Toys“R”Us, Walmart, Target and Amazon, and high demand toys that may sell out before the holiday season. MGA Entertainment’s Top 5 “Gifts to Get Before They’re Gone” 1. L.O.L. Surprise!™ Big Surprise (Age: 6+, MSRP: $69.99)--Toys“R”Us 2017 Holiday Hot Toy List and Target’s 2017 Top Toys List 2. Project Mc2™ Smart Pixel Purse (Age: 6+, MSRP: $59.99)--Toys“R”Us 2017 Holiday Hot Toy List 3.
    [Show full text]
  • 1073 • April 23 - April 29, 2020
    briefs • City Council Considers briefs • Property Owners Question sports • BHHS Soccer Player Bike Lanes Page 2 Eviction Moratoriums Page 3 Selected All-Southern Section Page 8 Issue 1073 • April 23 - April 29, 2020 Toy Factory Becomes Hospitals’ Lifeline MGA Entertainment CEO Isaac Larian on Producing Medical Supplies Amid Pandemic cover story • page 6 briefs Beverly Hills City Council Considers Bike Lanes The City Council decided against con- verting travel lanes to bike lanes tempo- rarily during the lockdown Tuesday. Vice Mayor Robert Wunderlich request- ed the council discuss temporarily dedicat- Weekly ing travel lanes for bicycle and pedestrian use. According to the city’s staff report, the po- Receive Beverly Hills tential new WHAT’S ON lanes were Weekly in your e-mail meant to help YOUR MIND? facilitate phys- inbox every week! ical distancing You can write us at: since s i d e w a 140 South Beverly Drive Robert Wunderlich l k s don’t have #201 room for bikes Sign up here: http://eepurl.com/ Beverly Hills, CA 90212 and people. Mayor Les Friedman and Councilmem- zfU-L You can fax us at: bers Lili Bosse and Julian Gold said they were against implementing the lane 310.887.0789 changes. Councilmember John Mirisch email us at: said he was fine with adding bike lanes if it was done in a cost effective way. [email protected] Wunderlich said he was in favor of add- ing bike lanes on major streets, rather than briefs cont. on page 3 SNAPSHOT WeBeverlye Hills kly Issue 1073 • April 23 - April 29, 2020 Beverly Hills Weekly Inc.
    [Show full text]
  • MATTEL, INC. (Exact Name of Registrant As Specified in Its Charter) ______
    UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ___________________________________________________________ FORM 10-Q ___________________________________________________________ (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2018 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number 001-05647 ___________________________________________________________ MATTEL, INC. (Exact name of registrant as specified in its charter) ___________________________________________________________ Delaware 95-1567322 (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 333 Continental Blvd. El Segundo, CA 90245-5012 (Address of principal executive offices) (Zip Code) (310) 252-2000 (Registrant’s telephone number, including area code) (Former name, former address and former fiscal year, if changed since last report): NONE ___________________________________________________________ Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐ Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐ Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company.
    [Show full text]
  • Mattel V. MGA Entertainment, ___ F.3D ___ , No
    CIRCUIT NOTES: NINTH CIRCUIT April 2, 2013 Mattel v. MGA Entertainment, ___ F.3d ___ , No. 11-56357, 2013 WL 264645 (9th Cir. Jan. 24, 2013) The Ninth Circuit ruled both for and against defendant/appellee MGA Entertainment, Inc. in a post-jury verdict appeal of Mattel’s copyright infringement and trade-secret misappropriation case regarding MGA’s line of Bratz dolls. For MGA, the Ninth Circuit upheld the district court’s award of attorney fees and costs under the Copyright Act. Against MGA, the Ninth Circuit dismissed MGA’s misappropriation of trade secrets counterclaim as not compulsory and therefore untimely. With respect to the fee award, Mattel argued MGA was not entitled to recover its fees because Mattel’s copyright claims were “objectively reasonable.” In other words, because Mattel brought legitimate copyright-infringement claims, MGA should not have recovered fees and costs under the Copyright Act for its successful defense. MGA argued in response that the district court properly exercised its discretion in granting a fee award that would advance faithfulness to the purpose of the Copyright Act, namely, to stimulate artistic creativity for the general public good. By advancing a variety of meritorious copyright defenses to Mattel’s claims, MGA furthered the purpose of the Copyright Act. The Ninth Circuit sided with MGA and the district court, holding: the “ultimate aim of [of the Copyright Act] … is to stimulate artistic creativity for the general public good” and that “aim is furthered when defendants advance a variety of meritorious copyright defenses.” Opinion available at http://cdn.ca9.uscourts.gov/datastore/opinions/2013/01/24/11-56357.pdf, p.
    [Show full text]
  • TOTY 2021 Finalists Reveal
    FOR IMMEDIATE RELEASE Contact: Adrienne Appell The Toy Association 646.207.3724 [email protected] Follow TOTY on Twitter at #TOTY21 Media assets: www.toyawards.org/press 2021 Toy of the Year (TOTY) Award Finalists Unveiled 117 Toys that Will Top Kids’ Wish Lists this Holiday Season! New York, NY | October 29, 2020 – From educational toys that make at-home learning fun, to creative crafts, board games, and innovative toys the whole family can enjoy together, the 2021 Toy of the Year (TOTY) Award finalists announced today by The Toy Association are sure to top wish lists this holiday season. Known as the “Oscars” of the toy industry, the TOTY Awards program recognizes the top playthings on the market and is a vital fundraiser for The Toy Foundation, which annually delivers new toys to millions of children in need. The 117 finalists were announced this morning by a group of well-known online influencers. Play-lovers of all ages can now visit www.ToyAwards.org to vote for their favorite playthings in each of the 16 categories, browse toys, download shopping lists for the holidays, and enter for a chance to win incredible toy prize packages. Voting will close January 5, 2021. “Throughout history, the toy community has demonstrated a remarkable ability to inspire generations of play, in both good times and bad. During the pandemic, we have witnessed firsthand just how important toys are in bringing fun, laughter, and learning into the home,” said Steve Pasierb, president & CEO of The Toy Association. “This year’s TOTY finalists, carefully reviewed by a panel of expert judges, truly represent the creative spirit of the North American toy industry and our members, as well as the critical role toys play in bringing joy to kids and adults alike.
    [Show full text]
  • Resumed Persona
    213-944-8608 [email protected]/ ANNCLOSSFARLEY.COM ANN CLOSS-FARLEY COSTUME DESIGNER Current and Recent Work Ann Closs-Farley has been designing for Theater, Film and TV for over 20 years. She currently is designing for Shanghai Disneyland, The World Poker Tour, Kaiser Permanente Theatricals, the La Philharmonic, La Mirada Performing Arts Center, South Coast Repertory, Lewis Family Playhouse and The Falcon Theater. Her favorite hat she wears is Designer / Stylist for the amazing Pee Wee Herman. Closs-Farley is also long time member of the Actors' Gang and evidEnce room Los Angeles theater companies. First Class Productions Carnage/ (Dir. Michael Arabian) La Mirada Performing Arts Center, CA Rabbit Hole/ (Dr. Michael Mathews) La Mirada Performing Arts Center, CA Broadway Bound/ (Dir. Jeff Maynard) La Mirada Performing Arts, CA Fast Company/ (Dir. Bart De Lorenzo) South Coast Repertory. CA Coney Island Christmas/ (Dir. Bart DeLorenzo) Geffen playhouse, LA What About Dick/ (Dir. Eric Idle) The Orpheum, LA The Pee Wee Herman Show/ (Dir. Alex Timbers) Stephen Sondheim,NY F’ing Hipsters/ ( Dir.John Caraffe) Signature Theater, NY Cabaret of Souls/ (Dir. Keythe Farley) Royce Hall / Broad Theater, LA An Evening Without Monty Python/( Dir.Eric Idle) Ricardo Monteblan , LA Toy Story: The Musical/(Dir. Stefan Novinski) Disney Cruise Lines WWW.ANNCLOSSFARLEY.COM PORTFOLIO: WWW.ANNCLOSSFARLEY.COM The Projectionist / (Dir. Bart DeLorenzo) The Kirk Douglas Theater Around The World In 80 Days/(Dir. Bart DeLorenzo) The Cleveland Playhouse Bat Boy: The Musical/(Dir. Scott Schwartz ) Union Square, N Norman’s Ark/(Dir. Peter Schnieder) John Anson Ford Amphitheater Pygmalion The Rock Opera/(Dir.
    [Show full text]
  • Carshitsthe Hits Theroad
    Contents | Zoom In | Zoom Out For navigation instructions please click here Search Issue | Next Page THE BUSINESS, TECHNOLOGY & ART OF ANIMATION July 2006 ™ Disney/Pixar's Cars Hits the Road TerrificTerrifi c MTV2 Talent Welcomes Flocks to NewToonNew Toon Annecy Rebellion ww_____________________________________________________w.animationmagazine.ne t Contents | Zoom In | Zoom Out For navigation instructions please click here Search Issue | Next Page A A Previous Page | Contents | Zoom in | Zoom out | Front Cover | Search Issue | Next Page EF MaGS MAGAZINE B !FTERYEARSWEDECIDEDWE³D 8PVMESFDPNNFOE #FMJFWFZPVTIPVME 5IJOL#BSEFMJT #BSEFMUPBGSJFOE CF¿G¿M¿¿F¿YJCMFBOESPMM "SUJTUESJWFOBOEUIBU XJUIUIFQVODIFT UIFZIBWFBDSFBUJWFWPJDF XPVMEMJLFUPTFFNPSFBEWFSUJTJOHQSPNPUJPOGPSUIFTUVEJPEPOF XXXCBSEFMDBKPCT______________________ _________________________!CBSEFMDB A A Previous Page | Contents | Zoom in | Zoom out | Front Cover | Search Issue | Next Page EF MaGS MAGAZINE B A A Previous Page | Contents | Zoom in | Zoom out | Front Cover | Search Issue | Next Page EF MaGS MAGAZINE B ASKWHATOUREMPLOYEESTHOUGHT 'FFM$IBMMFOHFE &OKPZCFJOHIFSF 'FFMZPVOFFEUP BOEUIBU#BSEFMJT UIJOLJUµTBGVO CFQSFQBSFEUP BHPPEDBSFFSNPWF QMBDFUPXPSL XPSLZPVS#VUUPGG /H ANDBYTHEWAY 7ERE(IRING 6ISITUSAT!NNECYSTAND A A Previous Page | Contents | Zoom in | Zoom out | Front Cover | Search Issue | Next Page EF MaGS MAGAZINE B A A Previous Page | Contents | Zoom in | Zoom out | Front Cover | Search Issue | Next Page EF MaGS MAGAZINE B ____________________________ ___________________ A A Previous Page | Contents | Zoom in | Zoom out | Front Cover | Search Issue | Next Page EF MaGS MAGAZINE B A A Previous Page | Contents | Zoom in | Zoom out | Front Cover | Search Issue | Next Page EF MaGS MAGAZINE B Volume 20, Issue 7, Number 162, July 2006 CONTENTS 6 Frame-by-Frame The Monthly Animation Planner ... Tom Goes to the Mayor Again... Babar Stumps for Ecology ...Strapontin Makes Plans for Sinbad of the Stars.
    [Show full text]
  • Mga Entertainment Appoints Three New Licensing Agents for Multiple Brands, Including Hits Num Noms and L.O.L
    MGA ENTERTAINMENT APPOINTS THREE NEW LICENSING AGENTS FOR MULTIPLE BRANDS, INCLUDING HITS NUM NOMS AND L.O.L. SURPRISE! The Point 1888, CPLG and Character Mix Join Company’s Growing Roster of International Representatives Van Nuys, CA (May 12, 2017) – Kicking off its participation at the upcoming Licensing Expo with the announcement that it has appointed three new licensing agents to represent its popular toy brands, MGA Entertainment, Inc. “MGAE” (www.mgae.com), the world’s leading privately held toy company, continues to grow its international presence with the addition of The Point 1888, named to represent Num Noms, LOL Surprise!, and Little Tikes in the UK and Ireland; CPLG, who will now be representing Num Noms throughout Italy; and Character Mix now charged with seeking licensing opportunities for Num Noms, L.O.L. Surprise! and Little Tikes in Argentina, Uruguay and Paraguay. The trio joins an already impressive list of international licensing agents including J&M Brands, representing Num Noms, Project Mc2 and Little Tikes in Benelux territories; Biplano, representing Num Noms, Project Mc2 and Little Tikes in France, Spain and Portugal; The Brand Residence, representing Num Noms, Project Mc2 and Little Tikes in Germany, Austria and Switzerland; Partner Plus, representing Num Noms in Greece and Cyprus; Asiana, representing Num Noms and Little Tikes in South Korea; Haven, representing Num Noms, L.O.L. Surprise!, Little Tikes and Project Mc2 in Australia and New Zealand; Segal, representing Num Noms, L.O.L. Surprise!, Little Tikes and Project Mc2 throughout Canada; and Tycoon, representing Num Noms throughout Latin America (excluding Argentina, Uruguay and Paraguay).
    [Show full text]
  • JAKKS Pacific 2006 Annual Report Table of Contents
    JAKKS Pacific 2006 Annual Report Table of Contents The Big Picture 2 What a Character 4 The Magic Touch 6 Expanding Our Horizons 8 Dreaming the Dream 10 Boys Action Toys 12 Dolls, Plush & Role-Play 14 Games & Electronics 16 Pets 18 Stationery & Activities 20 Seasonal 22 Stockholders’ Letter 24 Financial Section 29 ii JAKKS Pacific 2006 Annual Report Our Brands Our Licenses iv JAKKS Pacific 2006 Annual Report What began as a big idea from two imaginative and ambitious men blossomed into JAKKS Pacific®, an unwavering ambassador to America’s greatest brands. Today, our diverse portfolio features dozens of known licenses and more than 3,000 toys and consumer products, and we employ more than 700 people around the globe. One thing remains the same – our vision, imagination and drive have brought us here today, and we are just getting started! �������������������� ������� ������� ��� � Take these 3-D glasses! Some of the illustrations in this book are 3-D! Whenever you see this icon in the upper-right corner of the page, put them on! 1 o hav ���������������� T e “ a idea eat , hav r e g a lo t o f t h e m . ” – T h o m a n s o E s i d � ������� � The Big Picture � �� ����� �� OUR BUSINESS APPROACH. JAKKS applies innovation and �� imagination to its products AND to implement its business strategy. We start with a diverse product portfolio – classic toys such as action figures, vehicles, dress-up outfits, art activities, dolls and kites, alongside toys and other consumer products with cutting-edge technology. We align ourselves with industry leaders and focus heavily on top licenses and evergreen brands.
    [Show full text]
  • “True Hope” Bratz® and Moxie Girlz™ Dolls Launching in June 2012 at Toys “R” Us
    PRESS RELEASE Susan Hale MGA Entertainment 818/221-4326 [email protected] FOR IMMEDIATE RELEASE MGA Entertainment Steps up Fight Against Cancer “True Hope” Bratz® and Moxie Girlz™ Dolls Launching in June 2012 at Toys “R” Us Company to Support Cancer Research at City of Hope American International Toy Fair, New York (Feb 10, 2012) –– Today, MGA Entertainment announced its commitment and support to the fight against cancer by launching new hairless versions of their hit doll brands, Bratz® and Moxie Girlz™. Under the banner “”True Hope,” MGA will release three Bratz® dolls - Cloe™, Yasmin™ and Cameron™, and three Moxie Girlz™ dolls, Avery™, Sophina™ and Jaxson™. Available at Toys“R”Us® stores and toysrus.com beginning in June, MGA will donate $1 for every “True Hope” Bratz® and Moxie Girlz™ doll, sold to distributors, to City of Hope for cancer research. The announcement comes on the heels of an ever-growing social media movement that calls for toymakers to create hairless dolls to emotionally comfort young girls and boys who suffer from hair loss due to cancer treatments. “MGA’s mission is to provide joy and happiness to kids around the world. We believe children are our legacy and want them to be healthy, have confidence in their imagination and build their dreams into reality,” said Isaac Larian, CEO MGA Entertainment. “We have a responsibility to children and we take that responsibility very seriously. The Bratz and Moxie Girlz “True Hope” dolls are designed to support and comfort young girls and boys who so bravely endure cancer treatments. MGA also wants to be an active supporter in the fight to develop lifesaving treatments for children.” “We are proud that Toys“R”Us will be the first retail destination to offer “True Hope” dolls, which embody hope, strength and courage for children facing adversity,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc.
    [Show full text]
  • GIVE ME BACK MY TOY: ANALYZING HOW the DECISION-MAKING STYLES of the PARTIES in MGA ENTERTAINMENT V
    GIVE ME BACK MY TOY: ANALYZING HOW THE DECISION-MAKING STYLES OF THE PARTIES IN MGA ENTERTAINMENT v. MATTEL LED TO MISSED OPPORTUNITIES AND PROPOSING A SOLUTION THAT WOULD BRING PARTIES CLOSER TO SETTLEMENT Kristina Unanyan I. INTRODUCTION If Barbie could talk, what would her testimony be? The fifty-year old doll has finally faced the ultimate competition: the young and hip Bratz dolls. Bratz made their way onto the doll runway and are taking the nation by storm while Barbie can no longer walk the way she used to. Will old age take her down or will a few minor adjustments, a lawsuit, and, perhaps, some Botox be the cure to her problems? Mattel Inc. (Mattel)1 and MGA Entertainment (MGA)2 became rivals when Mattel realized that the designer of the Bratz dolls had once worked for them. Mattel’s revenue had dropped and they had found the perfect fix: a lawsuit. However, emotions and desperation were not the key to a successful lawsuit and both parties ended up in a whirlpool of trials where after some 1 Mattel, Inc. is the company that owns the rights to Barbie. See generally Mattel, MATTEL, http://corporate.mattel.com/our-toys/ (last visited June 20, 2014). “The Mattel family of companies . is the worldwide leader in the design, manufacture[,] and marketing of toys and family products.” About Mattel, MATTEL, http://news.mattel.com/content/default.aspx?NewsAreaId=29 (last visited Oct. 27, 2014). Mattel’s brands include Barbie, Hot Wheels, Monster High, American Girl, Thomas & Friends, and Power Wheels. Id.
    [Show full text]