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Mga Entertainment Appoints Three New Licensing Agents for Multiple Brands, Including Hits Num Noms and L.O.L

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Mga Entertainment Appoints Three New Licensing Agents for Multiple Brands, Including Hits Num Noms and L.O.L MGA ENTERTAINMENT APPOINTS THREE NEW LICENSING AGENTS FOR MULTIPLE BRANDS, INCLUDING HITS NUM NOMS AND L.O.L. SURPRISE! The Point 1888, CPLG and Character Mix Join Company’s Growing Roster of International Representatives Van Nuys, CA (May 12, 2017) – Kicking off its participation at the upcoming Licensing Expo with the announcement that it has appointed three new licensing agents to represent its popular toy brands, MGA Entertainment, Inc. “MGAE” (www.mgae.com), the world’s leading privately held toy company, continues to grow its international presence with the addition of The Point 1888, named to represent Num Noms, LOL Surprise!, and Little Tikes in the UK and Ireland; CPLG, who will now be representing Num Noms throughout Italy; and Character Mix now charged with seeking licensing opportunities for Num Noms, L.O.L. Surprise! and Little Tikes in Argentina, Uruguay and Paraguay. The trio joins an already impressive list of international licensing agents including J&M Brands, representing Num Noms, Project Mc2 and Little Tikes in Benelux territories; Biplano, representing Num Noms, Project Mc2 and Little Tikes in France, Spain and Portugal; The Brand Residence, representing Num Noms, Project Mc2 and Little Tikes in Germany, Austria and Switzerland; Partner Plus, representing Num Noms in Greece and Cyprus; Asiana, representing Num Noms and Little Tikes in South Korea; Haven, representing Num Noms, L.O.L. Surprise!, Little Tikes and Project Mc2 in Australia and New Zealand; Segal, representing Num Noms, L.O.L. Surprise!, Little Tikes and Project Mc2 throughout Canada; and Tycoon, representing Num Noms throughout Latin America (excluding Argentina, Uruguay and Paraguay). In making the announcement, MGAE’s Global Head of Licensing Juli Boylan, stated, “MGAE is enjoying a phenomenal consumer response to Num Noms and L.O.L. Surprise!, setting and breaking retail sales records and fueling incredible licensing opportunities for both the brands and the company. The popularity of these new properties also reminds licensees, retailers and consumers of the company’s well-established and beloved brands, which opens the door to even greater opportunities for expansion and growth.” MGAE’s Senior Director of International Licensing Tina-Louise Foster added, “Kids the world over are clamoring for MGAE’s collectibles, toys and related products, and we are thoroughly energized by the interest and the potential for expansion in territories around the globe. Licensing Expo is the ideal environment for exploring prospective partnerships, collaborations and growth options for all of our properties.” As a result of the rapid success of the Num Noms toy line, MGAE has created a scrumptious global licensing program partnering with over 80 A-list manufacturers worldwide across all major categories of softlines, hardlines and publishing. MGAE’s key focus for Num Noms at Licensing Expo will be meeting with potential partners in the ancillary categories, and further expanding the brand in key international territories throughout Asia Pacific including Australia, New Zealand, Korea, the Philippines and throughout Latin America including Mexico, Brazil, Argentina, Chile, Peru and Colombia. For more information on Num Noms, please visit www.numnoms.com, www.facebook.com/numnoms, www.instagram.com/officialnumnoms, www.twitter.com/officialnumnoms or the official YouTube channel. MGAE’s all new toy brand L.O.L. Surprise!™ launched in early December 2016 and sold out within a week, leaving parents to turn to eBay to purchase the dolls in time for the holidays. For girls 6 – 9-years- old, the dolls offer the ultimate element of surprise—seven layers of unwrapping a prize in each layer, with the fashionable doll as the final surprise. In 2017, MGAE will expand the L.O.L. toy line with more surprises to unwrap in fall ’17. The launch will be supported by an influencer campaign, promotional partnerships and advertising. Additionally, MGAE is developing a global licensing program to launch at retail in 2018, which will be unveiled at Licensing Expo. Learn more about L.O.L. Surprise!™ at LOLsurprise.com and http://bit.ly/lolsurpriseyoutube and on Instagram at @LOLsurprise #LOLsurprise #CollectLOL. MGAE’s Project Mc2 is on an important mission to help advance girls in the areas of S.T.E.A.M. Loved by both girls and adults for being the first S.T.E.A.M. based girl’s franchise, the brand includes fun experiment sets, fashionable real-girl inspired dolls and the Emmy-nominated Netflix original series. The series is created by MGAE and produced by Awesomeness TV and empowers girls everywhere to explore S.T.E.A.M. subjects. It aims to inspire girls to embrace their passions for learning and exploring. A parent-trusted brand for over 45 years with 89% awareness, Little Tikes continues to expand its product offerings globally targeting Moms of Kids 0 to 6+. Little Tikes encourages active and imaginative play by creating products that get small bodies moving, spark curiosity, create wonder, and let kids dream big. It is the #1 brand and market leader in outdoor and ride-on toys and MGAE has secured 35+ licensees for Little Tikes around the world across a broad range of categories. At Licensing Expo ‘17, MGAE will launch Little Tikes Kids, a lifestyle brand utilizing the key attributes of comfort, durability and imaginative play to non-toy categories for fall 2018. Products to feature special fabrications such as embedded led, tactile heat transfer, rubberized extras and re-enforced stitching. Boylan, Foster and the rest of the MGAE team will be available at Licensing Expo in Booth #U226. About MGA Entertainment MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Project Mc2™, Bratz®, Num Noms™, Gel-a- Peel™, and Zapf Creation®. Visit us at www.mgae.com. # # # For more information on MGA Entertainment, please contact: Michelle Orsi/Carol Holdsworth Three.Sixty Marketing & Communications T: 1 310.418.6430 or 905.252.1848 E: [email protected] .
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