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For Immediate Release FOR IMMEDIATE RELEASE: MGA Entertainment Announces 2017 Hot Holiday Toys & Top 5 “Gifts to Get Before They’re Gone” Best-Selling Brands ’L.O.L. Surprise!, Num Noms, Project Mc2, and Little Tikes Make Retailers’ Most Wanted Gifts of the Season Van Nuys, Calif., October 5, 2017 – MGA Entertainment, Inc (MGAE), one of the world’s leading privately held toy and family entertainment companies, boasts the most-wanted toys for holiday 2017. The company’s innovative, interactive products top the nation’s major retailers hot holiday toys lists and include something for everyone, from preschoolers to tweens, in several trending categories – Collectibles 2.0, STEAM, Retro Redux, and Classics Reimagined. Driven by its best-selling brands, MGAE is anticipating its most successful holiday season in the history of the company. “The incredible growth of our company is fueled by our product innovation and unique brands,” said Isaac Larian, CEO of MGA Entertainment. “We are excited about our 2017 holiday toys and the joy they will bring to kids and families this season.” MGA Entertainment’s 2017 hot holiday toys list includes top gifts selected by Toys“R”Us, Walmart, Target and Amazon, and high demand toys that may sell out before the holiday season. MGA Entertainment’s Top 5 “Gifts to Get Before They’re Gone” 1. L.O.L. Surprise!™ Big Surprise (Age: 6+, MSRP: $69.99)--Toys“R”Us 2017 Holiday Hot Toy List and Target’s 2017 Top Toys List 2. Project Mc2™ Smart Pixel Purse (Age: 6+, MSRP: $59.99)--Toys“R”Us 2017 Holiday Hot Toy List 3. Little Tikes® Light ‘n Go 3-in-1 Sports Zone (Age: 12-36 months; MSRP $54.99)--Toys“R”Us 2017 Holiday Hot Toy List 4. Num Noms™ Nail Polish Maker (Age: 3+, MSRP: $44.99)--Walmart’s Top Rated by Kids Toy List 5. BABY born® (Age 3+, MSRP: $44.99) MGA Entertainment Hot Holiday Toys of 2017 Collectibles 2.0: The first toy company to tap into the unboxing phenomenon that has reached billions of views on YouTube and other digital platforms, MGA Entertainment boasts a year of chart-topping sales in the U.S. and international markets for its L.O.L. Surprise! and Num Noms collectible toys. According to the NPD Group, L.O.L. Surprise is the No.1 doll year to date 2017, and was the No.1 overall toy in August in the U.S.* This holiday season MGAE continues to innovate by combining collectibles with new experiences. • The L.O.L. Surprise! Big Surprise offers a whopping 50 layers of fun in a super-size package that takes unboxing to new extremes (Age: 6+, MSRP: $69.99); available September 29 at retailers nationwide; selected for Toys“R”Us 2017 Holiday Hot Toy List and Target’s 2017 Top Toys List. For creative fun, try the L.O.L. Surprise! Fizz Factory Playset; everything you need to make your own fizz balls with surprise charms inside (Age: 6+, MSRP: $39.99); selected for Walmart’s Top Rated by Kids Toy List. • Num Noms are super-cute, scented food-inspired collectible characters infused with cosmetic novelties such as glitter lip gloss and scented nail polish. Num Noms Nail Polish Maker includes everything girls need to make their own scented nail polish that Smells So Delicious! (Age: 3+, MSRP: $44.99); selected by Walmart’s Top Rated by Kids Toy List. • Awesome Little Green Men™ is the only military-inspired collectible that combines blind-boxed soldiers and vehicles with a gameplay experience. Awesome Little Green Men toys feature over 100 new recruits to collect and trade (Age 4+, MSRP: $3.99). • The Smooshins™ Surprise Maker comes with everything girls need to make their very own customized SMOOSHINS collectible to get their collection started. This unique activity kit lets girls create super cute, colorful, smooshy characters with 10,000+ accessory combinations! (Age: 6+, MSRP: $39.99). STEAM Toys: Based on the Emmy-nominated Netflix series by the same name, Project Mc2 is a line of STEAM toys designed to inspire girls to love science, technology, engineering, art and math. • The Project Mc2 Perfume Maker provides girls with the tools to formulate their own perfumes using cosmetic chemistry and also lets them combine fragrant household items like vanilla or flower petals to create unique scents (Age: 6+, MSRP: $29.99). The Project Mc2 Smart Pixel Purse combines lifestyle, fashion and LED technology into one smart and cool fashion accessory. Girls can create their own custom designs, animations, and scrolling text on the vibrant LED display with the easy-to- use design tools (Age: 6+, MSRP: $59.99). Retro Redux: MGA Entertainment brings beloved childhood toys back with contemporary twists. • With Little Tikes Waffle Blocks kids can now build in 3D! Connect or stack with the Little Tikes Waffle Blocks playsets, including the Steam Train, School Bus, Fire and Rescue and more! (Ages 2+, MSRP: $26.99). • Remember your little play kitchen? Today’s kids have the Little Tikes 2-in-1 Food Truck that comes equipped with its own cash register, a steering wheel with a working horn, a flip out serving counter, a pretend soda fountain and other fun features. (Ages 2+, MSRP: $159.99). • Little Tikes Light ‘n Go 3-in-1 Sports Zone lets preschoolers dunk, kick and score with baby’s three favorite sports: basketball, soccer and bowling. Toddlers will enjoy playing basketball with an adjustable height hoop; soccer to build gross motor skills; and bowling to teach them shapes, colors and cause and effect (Age: 12-36 months; MSRP $54.99). • The Little Tikes Construct ‘n Learn Smart Workbench is the only interactive workbench that empowers kids to build and construct objects and vehicles with real sound effects. It teaches problem solving, counting and more with a free downloadable app (Age 3+, MSRP: $169.99). Classics Reimagined: MGA Entertainment has made the classic toy new and improved! • BABY born® dolls have nine lifelike features; they can eat, drink, cry real tears, sleep, bathe, move, wet her diaper and go potty by controlled peeing and pooping, all without batteries! The doll also comes in three different skin tones (Age 3+, MSRP: $44.99). • Little Tikes Pogo IT! takes the old-fashioned pogo stick fun to new levels. It is the only electronic bounce game product that combines interactive play with music and sensor technology that helps get kids balancing, jumping and moving to score points (Ages 4-10 years, MSRP: $39.99). • The Little Tikes Princess Horse & Carriage provides the ultimate fantasy experience. Toddlers love this classic princess design and parents will love pulling their little princess around their kingdom both indoors or out. (Age 18 months+, MSRP: $129.99) • Little Tikes Bumper Cars are the only remote control cars that allow kids to "bump" their opponent and launch the driver right out of the car! (Age 3+, MSRP: $39.99) About MGA Entertainment MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award- winning brands such as Little Tikes®, Lalaloopsy™, Project Mc2 ™, Bratz®, Num Noms™, L.O.L. Surprise!™, and Zapf Creation®. Visit us at www.mgae.com. *According to the NPD Group, L.O.L. Surprise! Dolls Assortment was the #1 item in the Dolls Supercategory YTD Aug. 2017 and #1 item in Total Toys in August 2017. (Source: The NPD Group/ U.S. Retail Tracking Service/ Jan. - August 2017/ Dollars) Press Contact Shawn Smith Nina Ronstadt MGA Entertainment Ronstadt & Associates LLC [email protected] [email protected] (818) 221-4386 (619)224-3186 .
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