Target Profile

LOUISVILLE (Metro Survey Area) SCARBOROUGH R1 2020: MAR19-MAR20 ADULTS 18+

WHO I am Looking At Microbrew/craft beer drank past 30 days: Any microbrew/craft beer WHAT I Want to Know About Them Target Persons* % of Target Index Custom Selection Add a Custom WHAT (Radio Stations: WFPK-FM OR Radio Stations: WFPL-FM OR Radio Stations: 25,367 37.6% 250 WUOL-FM) (Radio station websites visited/apps used past 30 days: WFPK-FM(wfpk.org) 7,657 11.3% 241 OR Radio station websites visited/apps used past 30 days: WFPL-FM(wfpl.org) OR Radio station websites visited/apps used past 3...

Radio Inventory Radio Stations WQMF-FM 14,847 22.0% 204 WDJX-FM 12,570 18.6% 118 WAMZ-FM 12,205 18.1% 124 WHAS-AM 10,353 15.3% 109 WNRW-FM 9,838 14.6% 133 WKJK-AM 7,669 11.4% 378 WVEZ-FM 7,160 10.6% 92 WTFX-FM 6,802 10.1% 206 WQNU-FM 6,206 9.2% 90 WLCL-FM 6,090 9.0% 355 WXMA-FM 6,031 8.9% 118 WSDF-FM 5,780 8.6% 126 WRKA-FM 4,969 7.4% 155 WHBE-AM 4,503 6.7% 305 WGZB-FM 3,359 5.0% 45 WBUL-FM 2,807 4.2% 502 WAKY-FM 2,328 3.4% 34 WSFR-FM 2,232 3.3% 27 WKRD-AM 2,204 3.3% 90 WNAS-FM 1,977 2.9% 224 WAKY-AM 1,552 2.3% 157 WGHL-FM 1,503 2.2% 68 WFIA-FM 830 1.2% 170

This report was created using the following information: LOUISVILLE; Scarborough R1 2020: Mar19-Mar20; Metro; P 18+; See Detailed Sourcing Page for Complete Details. Copyright © 2020 The Nielsen Company. All rights reserved. Page 1 of 5 Target Profile WHO I am Looking At Microbrew/craft beer drank past 30 days: Any microbrew/craft beer WHAT I Want to Know About Them Target Persons* % of Target Index WAYI-FM 709 1.1% 18 WGTK-AM 655 1.0% 38 WMJM-FM 495 0.7% 10 WJIE-FM 407 0.6% 18 WJLR-FM 389 0.6% 58 WLOU-AM 360 0.5% 21 WSDF-FM HD2 130 0.2% 15 WKKG-FM 0 0.0% 0 WMPI-FM 0 0.0% 0 WQXE-FM 0 0.0% 0 WULF-FM 0 0.0% 0 WVLC-FM 0 0.0% 0 WWWY-FM 0 0.0% 0

Television Inventory Television Stations WDRB M-F 5p-7p 8,964 13.3% 99 WLKY M-F 5p-7p 6,899 10.2% 49 WAVE M-F 5p-7p 5,394 8.0% 70 WHAS M-F 5p-7p 4,027 6.0% 48 GDRB M-F 5p-7p 1,635 2.4% 79 WKPC M-F 5p-7p 259 0.4% 43 ELKY M-F 5p-7p 222 0.3% 30 WBKI M-F 5p-7p 160 0.2% 8 EDRB M-F 5p-7p 0 0.0% 0 WBNA M-F 5p-7p 0 0.0% 0 WKMJ M-F 5p-7p 0 0.0% 0 YMYO M-F 5p-7p 0 0.0% 0

Newspaper Inventory Newspapers Louisville Courier Journal (Daily) 15,457 22.9% 92 New York Times (Daily) 3,704 5.5% 231 Lexington Herald-Leader (Daily) 1,088 1.6% 361 USA Today (Daily) 888 1.3% 24

Media websites/apps Radio station websites visited/apps used past 30 days WHAS-AM(whas.com) 3,272 4.8% 191 WKJK-AM(talkradio1080.com) 2,288 3.4% 578 WDJX-FM(wdjx.com) 1,858 2.8% 119

This report was created using the following information: LOUISVILLE; Scarborough R1 2020: Mar19-Mar20; Metro; P 18+; See Detailed Sourcing Page for Complete Details. Copyright © 2020 The Nielsen Company. All rights reserved. Page 2 of 5 Target Profile WHO I am Looking At Microbrew/craft beer drank past 30 days: Any microbrew/craft beer WHAT I Want to Know About Them Target Persons* % of Target Index WLCL-FM(939theville.com) 1,858 2.8% 435 WTFX-FM(Real931.com) 1,837 2.7% 310 WGZB-FM(hiphopb965.com) 1,826 2.7% 129 WRKA-FM(1039theGroove.com) 1,088 1.6% 345 WQMF-FM(wqmf.com) 856 1.3% 114 WKRD-AM(790krd.com) 770 1.1% 106 WMJM-FM(1013online.com) 658 1.0% 111 WVEZ-FM(1069play.com) 500 0.7% 107 WXMA-FM(1023jack.com) 500 0.7% 272 WQNU-FM(qlouisville.com) 28 0.0% 5 WHBE-AM(espnlouisville.com) 19 0.0% 4 WAKY-AM(wakyradio.com) 0 0.0% 0 WAKY-FM(wakyradio.com) 0 0.0% 0 WAMZ-FM(wamz.com) 0 0.0% 0 WAYI-FM(wayfm.com) 0 0.0% 0 WFIA-FM(salemradiogroup.com) 0 0.0% 0 WGHL-FM(alt1051.com) 0 0.0% 0 WGTK-AM(970wgtk.com) 0 0.0% 0 WJIE-FM(wjie.org) 0 0.0% 0 WJLR-FM(klove.com) 0 0.0% 0 WKKG-FM(wkkg.com) 0 0.0% 0 WLOU-AM(wlouam.com) 0 0.0% 0 WMPI-FM(i1053online.com) 0 0.0% 0 WNAS-FM(wnas.org) 0 0.0% 0 WNRW-FM(kisslouisville.com) 0 0.0% 0 WQXE-FM(wqxe.com) 0 0.0% 0 WSDF-FM(1005louisville.com) 0 0.0% 0 WSFR-FM(1077theeagle.com) 0 0.0% 0 WULF-FM(wolf943.com) 0 0.0% 0 WVLC-FM(wvlc.com) 0 0.0% 0 WWWY-FM(1061theriver.com) 0 0.0% 0

Publications Non-daily newspapers average-issue readership LEO Weekly 6,736 10.0% 193 The Voice-Tribune 1,734 2.6% 240 Louisville Business First 174 0.3% 13 Magazines average-issue readership Louisville Magazine 4,539 6.7% 191 Today's Woman 840 1.2% 32

This report was created using the following information: LOUISVILLE; Scarborough R1 2020: Mar19-Mar20; Metro; P 18+; See Detailed Sourcing Page for Complete Details. Copyright © 2020 The Nielsen Company. All rights reserved. Page 3 of 5 Target Profile This report was created using the following information: LOUISVILLE; Scarborough R1 2020: Mar19-Mar20; Metro; P 18+; See Detailed Sourcing Page for Complete Details. Copyright © 2020 The Nielsen Company. All rights reserved. Page 4 of 5 Target Profile Target Profile Detailed Sourcing Summary _ Market: LOUISVILLE Qualitative: Scarborough R1 2020: Mar19-Mar20 Geography: Metro _ Base WHO - Qualitative Demo/Intab/Population: Age/Gender Qualitative Population Intab Adults 18+ 958,925 1,549

_ WHO 1 - Qualitative Demo/Intab/Population: Age/Gender Qualitative Population Intab Adults 18+ Microbrew/craft beer drank past 30 days: Any microbrew/craft beer 67485 102 _ Additional Notices:

The TAPSCAN Web software product is accredited by the Media Rating Council and reports both accredited and non-accredited data. For a list of the accredited and non-accredited Nielsen radio markets and data available through TAPSCAN, click here:

http://www.arbitron.com/downloads/MRC_Accredited_Services_Markets.pdf

Report: Copyright 2009 Nielsen. Software: Copyright 2008-2020 Nielsen. Scarborough Data: Copyright 2019-2020 Scarborough Research. All rights reserved. For use pursuant to a license from The Nielsen Company. Subject to the limitations and qualifications disclosed in the data and reports. TAPSCAN is a mark of TAPSCAN Inc. used under license. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C.

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