PRESENTATION FOR: FoodTech Summit & Expo
Presented by: Jill McKeague Executive Director of Product Management
Kalsec 2019 TECHNOLOGY ADOPTION CURVE
Source: Roger’s Adoption Curve FOOD TREND ACCELERATION FACTORS
Urbanization Technology Culture
Television shows
Recipe websites
Experience from traveling abroad
Online reading, newspapers, etc.
Percent 18-34 35+
Source: Technomic, 2017; Kalsec 2018 FOOD ADOPTION CYCLE Maturing Establishing Emerging Developing
Gastropubs
Fast-casual
Casual independents Casual chains Family restaurants Specialty grocery QSR Convenience stores Fine dining Gourmet food stores Supermarkets Dollar stores Ethnic independents Food Shows and documentaries Mass Merchandisers Drug stores Food Bloggers Meal kits Pinterest Recipe sharing Travel abroad experiences Instagram Cookbooks Coupons
Source: Datassential, 2016; Kalsec 2018 Beer Flavors Asian Flavors Italian Flavors Jalapeno Flavors
In Stores: In Stores: In Stores: In Stores: La Borracha Con Yakimeshi con Pollo Salsa de Tomate Para Botanas de Quinoa y Cerveza Tailandes: Thai Pastas Tradicional Semillas de Chia Sabor Chicken Jalapeno y Limon
2018 NPI’s: 6 2018 NPI’s: 43 2018 NPI’s: 183 2018 NPI’s: 310
Source: Datassential, 2016; Kalsec, 2018; Innova, 2019 FOOD ADOPTION CYCLE – CURRENT TRENDING FLAVORS Maturing Establishing Emerging Developing
Habanero Chipotle
Cardamom Southwest Chili Lime Lemon Pepper
Togarashi Peanut Sauce Smoked Jalapeno
Berbere Harissa Teriyaki Sriracha
Ancho Hops / Beer Flavors Mediterranean Horseradish
Shakshouka Kimchi Lemongrass Pesto
Za’atar Masala Ginger Maple
Moroccan Thai Curry Buffalo Sauerkraut
Source: Datassential, 2016; Kalsec, 2018 CONSUMER PERSONAS
Seeks new & unique Seeks related & familiar Seeks known/tried & true Low risk aversion Somewhat risk averse Picky, basic palate Sense of adventure Likes “classic with a twist” Risk-averse No cost concern products Very late to trial of new Globally engaged Follows trends trends Experience Oriented Routine oriented Influencers/Trendsetters
Source: Kalsec, 2018 Seeks known/tried & true Picky, basic palate Risk-averse Very late to trial of new trends Routine oriented
Source: Kalsec, 2018; Innova, 2019 Seeks related & familiar Somewhat risk averse Likes “classic with a twist” products Follows trends
Source: Kalsec, 2018; Innova, 2019 SeeksSeeks newnew && uniqueunique LowLow riskrisk aversionaversion SenseSense ofof adventureadventure NoNo costcost concernconcern GloballyGlobally engagedengaged ExperienceExperience OrientedOriented Influencers/TrendsettersInfluencers/Trendsetters
Source: Kalsec, 2018; Innova, 2019 Global Hot & Spicy Research 2019 KALSEC HOT AND SPICY EBOOK RESEARCH METHODOLOGY
January 2019 6,000 consumers 12 countries
Americas: Europe: Asia-Pacific:
Brazil Germany Australia Canada France China Mexico Italy India United States United Kingdom Thailand PREFERRED HOT AND SPICY CUISINES
80 70 70 61 60 57
50 40 40 36 33 Percent 30
20
10
0 Mexican Chinese Americas Europe Asia-Pacific
Source: Kalsec 2019 TOP SPICY CUISINES
In which types of cuisine do you enjoy spicy food? 100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0% Mexican Latin American Chinese American Italian Thai
Source: Kalsec 2019 HOT & SPICY: MEXICO FAST FACTS (MEXICO COUNTRY DATA)
Roughly 2/3 of Mexican consumers say they are willing to try any food and/or flavor
Source: Kalsec 2019 CONSUMER PREFERENCES
71% 77% of Mexican of Mexican consumers consumers choose spicy choose spicy options when options when cooking at home dining out
Source: Kalsec 2019 MEXICAN CONSUMER TRENDS
98%
Nearly all Mexican 2/3 of Mexican consumers say they are consumers enjoy some eating spicier food more level of heat or spiciness often now than they were in their food one year ago
Source: Kalsec 2019 Source: Kalsec 2019 PREFER HOT OR EXTREMELY HOT
22% 29% 38% 64% Brazil Canada United States Mexico
Source: Kalsec 2019 MEXICO CONSUMER HEAT PREFERENCES
Extremely Hot 22% Hot 42%
Medium 20%
Mild 14%
No Heat 2%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Source: Kalsec 2019 TOP APPLICATIONS
Which types of foods would you be most likely to try with a spicy option? 90%
80%
70%
60%
50%
40%
30%
20%
10%
0% Snacks Meat/Poultry/Fish Sauces Soup Condiments
Source: Kalsec 2019 LIKELINESS TO TRY SPICY FOODS BY CATEGORY 88% 86% 82% 51% 50% Spicy Snacks Spicy Sauces/ Spicy Entrees Spicy Desserts Spicy Beverages Dips/Condiments
Healthy
For kids
Extreme heat
Source: Kalsec 2019; Innova 2019 LIKELINESS TO TRY SPICY FOODS BY CATEGORY 88% 86% 82% 51% 50% Spicy Snacks Spicy Sauces/ Spicy Entrees Spicy Desserts Spicy Beverages Dips/Condiments
Clean label
Global flavors
Premium/gourmet
Source: Kalsec 2019; Innova 2019 LIKELINESS TO TRY SPICY FOODS BY CATEGORY 88% 86% 82% 51% 50% Spicy Snacks Spicy Sauces/ Spicy Entrees Spicy Desserts Spicy Beverages Dips/Condiments
Healthy convenience
On the go
Indulgent convenience
Source: Kalsec 2019; Innova 2019 LIKELINESS TO TRY SPICY FOODS BY CATEGORY 88% 86% 82% 51% 50% Spicy Snacks Spicy Sauces/ Spicy Entrees Spicy Desserts Spicy Beverages Dips/Condiments
Healthy
For kids
Indulgence
Source: Kalsec 2019; Innova 2019 LIKELINESS TO TRY SPICY FOODS BY CATEGORY 88% 86% 82% 51% 50% Spicy Snacks Spicy Sauces/ Spicy Entrees Spicy Desserts Spicy Beverages Dips/Condiments
Refreshing
Soothing
Healthy
Source: Kalsec 2019; Innova 2019 LIKELINESS TO TRY SPICY FOODS BY CATEGORY 88% 86% 82% 51% 50% Spicy Snacks Spicy Sauces/ Spicy Entrees Spicy Desserts Spicy Beverages Dips/Condiments
Healthy Clean label Healthy Healthy Refreshing
For kids Global flavors On the go For kids Soothing
Extreme heat Premium/gourmet Indulgence Indulgence Healthy
Source: Kalsec 2019; Innova 2019 TOP FLAVOR COMBINATIONS
Which of the following spicy flavor combinations are you interested in trying? 80% 70% 60% 50% 40% 30% 20% 10% 0%
Source: Kalsec 2019 INTEREST & TRIAL OF SPECIALTY PEPPERS
90%
80%
70%
60%
50%
40%
30%
20%
10%
0% Ghost Szechuan Green Serrano Jalapeno Chipotle Habanero Cayenne Pasilla Ancho Hatch Mexico Global
Source: Kalsec 2019 PEPPER FAMILIARITY
Ancho Ghost Spicy + tangy Chipotle Green Hatch Spicy + citrus Habanero Szechuan Jalapeno Serrano
Source: Kalsec 2019 FOCUS ON: CLASSIC FLAVORS IN MEXICO
Jalapeño Chipotle
Extra Spicy Habanero
Source: Innova 2019 FOCUS ON: HATCH GREEN CHILE
Source: Innova 2019 FOCUS ON: HATCH GREEN CHILE
Source: Innova 2019 FOCUS ON: GHOST PEPPER
Source: Innova 2019 FOCUS ON: SZECHUAN
Szechuan Mala Flavored Mala Hot Chicken Flavor Ramen Stir Roasted Wing Seasoning, China Noodle, Malaysia
Coated Peanuts with Mala Spicy Hot Pot Flavor, Singapore
Szechuan Flavored Sausage Seasoning, China
Szechuan Tomato Stir Fry Sauce, Spicy Pork Snack, China Malaysia
Source: Innova 2019 FOCUS ON: SZECHUAN
Source: KFC Malaysia 2019 FOCUS ON: SZECHUAN
Source: Panda Express 2019 What will your next chili be?
Kalsec 2019 KALSEC HEAT PORTFOLIO A unique combination of pungent ingredients and carriers that deliver heat and sensory attributes targeted for a specific time and palate location based on individual applications
Custom systems to meet your specific needs Timing of heat Intensity Pungent perception Location on tongue HEATSYNC® SYSTEM EXPRESSIONS
Combinations of:
F = Fast or quick heat
M = Mixed or slower heat
L = Lingering or tingling sensation
N = Nasal sensation Heat elements plus: savory sour sweet tangy
Intense sensory experience
Current and emerging flavor trends Extracted in the U.S.
Meet consumer preferences for complex and specific sources of pungency
Option to indicate pepper type on product label
Ideal for use in seasonings, prepared meals, sauces, soups, dressings, marinade, meat and poultry products KALSEC SPECIALTY PEPPER EXTRACTS KALSEC SPECIALTY PEPPER EXTRACTS
Szechuan Standardized on sanshools providing a unique numbing, Lemony citrus and herbaceous undertones (sesh-wan) tingling sensation What will your next snack mix be?
Visit Kalsec at booth #1916 to learn more about our heat management portfolio and to create your own snack mix.
Kalsec 2019