NAIA-SIDA June 11, 2013 Constructing Highlight Videos for the Web Why Highlight Videos?

Aaron Sagraves (Davenport) | @aaronsagraves26 Blake Timm (Pacific University) | @timmbr Branding - Use of Intro’s and Closes - Communication of our website Highlighting Student-Athletes/Coaches Recapping/Reliving Great Moments Pacific Softball Highlights

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Required Equipment • Video Camera (Camcorder or Professional) • Computer • Video Editing Software (iMovie, , ) • Tripod or Monopod

Optional Equipment • External Microphone (If Using Professional Camera) • Light Kit • Royalty Free Music Cost/Equipment

Video Cameras • Camcorders Positives: Compact, Easier To Use (Point & Shoot), Lower Cost Negatives: Not At Crisp Of Image As Professional, Harder To Keep Steady Handheld, Smaller Zoom Capabilities Great For: Action Footage At Closer Range, Interviews

Common Types: Canon Vixia, JVC GZ Series, Panasonic HC Series, Sony HDR Series

Cost: $300 to $1,100 Cost/Equipment

Video Cameras • Professional Video Camera Positives: Crisper Video Image Especially in HD), Better Control Of Color/Quality Of Video, Better Control Of Audio Quality, Better At Long Range (Stadium Video Deck), Negatives: More Expensive, More Accessories Needed, Bigger Learning Curve Great For: Action Footage At Long Range, Versatile For All Video Needs Common Types: Canon XF300/305, Panasonic AG Series, Sony HXR Series, Sony PMW Series Cost: $2,000 to $10,000 Cost/Equipment

Video Cameras • Portable Camcorders (Flip-Cam Style) Positives: Extremely Portable, HD Quality, Easy For Interviews & Close Up Action Negatives: Small Zoom Capabilities, Most Use Built In Microphone Only Great For: Interviews, Close Up Action Shooting

Common Types: Kodak ZX5, Kodak Zi8, Sony Bloggie, Panasonic HX-WA3, Flip Cam

Cost: $200-$500 Cost/Equipment

Editing Software • See What Your Computer Comes With Before Buying

• iMovie • Standard With All Macintosh Computers • Easy To Learn & Easy To Use • Works With iPhoto, iTunes • New Version Has Templates For Professional Opens & Graphics

Cost: $14.99 Through App Store Cost/Equipment

Editing Software • Final Cut Pro (Apple) • Professional Quality Editing (Used By TV Stations) • Professional Transitions, Editing, Voiceovers • Easier To Use Graphics, Fonts • Faster Editing Than iMovie • Take Time To Learn To Use • If You Have Students In Video Classes, They Are Probably Using This

Cost: $299.99 Cost/Equipment

Other Editing Software Packages

• Adobe Premiere ($375-$700) • Magix Movie Edit Pro ($50) • Sony Movie Studio ($70) • 16 Ultimate ($100)

Note On Computers • If You Will Not Be Doing The Majority Of The Editing, Get A Computer (Can Be A Laptop) That Editing Can Be Done On Cost/Equipment

Tripods & Monopods • Spend The Money For Good Equipment • Tripod For Interviews, Static Images • Monopod For Action Photography Cost: $100-$300

Other Accessories You Will Need • Additional Video Memory Cards • Extra Batteries • Protective Cases • Cables & Wires (USB, Firewire) • External Hard Drive For Storing Footage Cost/Equipment

Minimum Budget For Video Startup

Video Camera $ 1,000 Editing Software $ 300 Computer $ 2,000 Tripod/Monopod $ 200 Accessories $ 500

TOTAL MINIMUM STARTUP $ 4,000 Time/Help?

“Team Aspect” - School’s Multi-Media Person - Interns - Student Workers/Managers - SID’s - Fans at the game Examples of it Working

Pacific – Making ESPN SC Top- 10

Davenport – Viral Video of the Proposal Pacific Top Ten The Proposal

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