Event Management Guide
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Event Management Guide Everything you need to know about planning and running an event in Hindmarsh Shire table of contents Page Page Page 1. Introduction……………………...3 7. Marketing……………………….14 11.4 Temporary structures/staging 1.1 Purpose of this guide 7.1 Branding 11.5 Site and ground marking 1.2 Council’s involvement in events 7.2 Promotion and advertising 11.6 Amusements/rides 7.3 Ticketing 11.7 Shelter/shade 2. Event Planning…………………..4 7.4 Signage 11.8 Place of Public Entertainment 2.1 Where to begin 2.2 Event planning cycle 8. Communication……………….16 12. Insurance……………………....22 2.3 Road to success 8.1 Before, during and after 12.1 Event insurance 2.4 Event management team 8.2 Public relations 12.2 Public liability insurance 2.5 Event action plan 8.3 Sponsors and VIPs 12.3 Stall holders insurance 12.4 Volunteer insurance 3. Budget and Funding…………….8 9. Public safety and security…….17 3.1 Budget planning 9.1 Event risk assessment 13. Public Health…………….…….23 3.2 Sponsorship 9.2 Emergency plan 13.1 Stall holders 3.3 Event funding options 9.3 First Aid 13.2 Food 3.4 Grants 9.4 Disability access 13.3 Drinking water 9.5 Security/crowd control 13.4 Waste management 4. Venue……………………………10 9.6 Fire 13.5 Noise 4.1 Choosing the correct venue 9.7 Fireworks 13.6 Alcohol 4.2 Hiring a Council owned venue 9.8 Police, SES, Ambulance 4.3 Creating a site plan 9.9 Occupational Health & Safety 14. After the event………….…….25 14.1 Site clean-up 5. Accommodation……………….11 10. Traffic management…………..19 14.2 Event debrief 10.1 Road closures 6. Event staffing & volunteers…..12 10.2 Traffic management plan 15. Useful contacts…………….….26 10.3 Traffic control and parking 6.1 Staffing requirements 6.2 Committees/Teams 16. Permits, forms and 6.3 Volunteer management 11. Infrastructure…………………..20 accommodation list.….…27 - 45 6.4 Event manual 11.1 Power and lighting needs 11.2 Water event management guide event management 11.3 Toilets and showers 2 1. introduction Events are of major importance for Hindmarsh 1.2 Council’s involvement in events Shire, attracting visitors and bolstering the local economy. They help create awareness of what Hindmarsh Shire Council would like to hear Hindmarsh has to offer, bring the community about any community event being planned, and together, and create great pride in who we are may be able to assist in planning and and what we can achieve. promotion. Running an event takes an enormous amount Council has a number of statutory of time, resources and commitment by all responsibilities to legally fulfil in regards to those involved. There are many variables that events, particularly if the event is: Nhill Lake Friday February Fiestas go towards making an event a success, and Being held in a public area such as a park many things that can go wrong along the way. or street; Using any Council assets or This guide has been developed by Hindmarsh infrastructure; or Shire Council to assist in planning and running Involves road closures. events within the shire. For more information on anything in this guide or event related, please call the Hindmarsh Shire Customer In many situations Council may be able to offer Service Centre on (03) 5391 4444 who will be in-kind support, partner and/or partly fund able to transfer you to the appropriate events through community grant programs. If department. you have an event idea please contact Council to see what assistance can be offered. Dimboola Fishing Classic 1.1 Purpose of this guide This guide is designed to provide information and assistance to community groups, clubs, businesses and individuals planning on hosting an event in the Hindmarsh Shire. Along with providing information and tools on event planning, this guide also helps to ensure all legal event management guide event management requirements are met. Vintage Machinery Rally, Wimmera Mallee Pioneer Museum 3 2. event planning 2.1 Where to begin 2.2 Event planning cycle So, you have had a great idea for a community or business event - now where do you start? Any event must first define a clear purpose. Document the ’reason’ for the event along with your target audience. Ask yourself: Why are we running the event; and Who do we want to attend? Having clear answers to these questions will help you remain focussed on the original goal, assist in making event related decisions, and be of prime importance when talking to sponsors or applying for grants. After developing a clear purpose statement and defining your audience spend some time considering the following: The best time to hold the event; The best place to hold the event; Work through the Event planning cycle (see. 2.2); Build your ‘event team’ (see 2.3); Brainstorm ideas for event content; and Prepare (and follow) your event action plan (see 2.4). event management guide event management 4 2. event planning continued... 2.3 Road to success Planning and running a successful event is like running any other business or project, it contains elements necessary for success. The chart below presents some key aspects, and the likely outcome if you neglect any. Use this chart to guide your development of an events management team, focus on aligning the right people for the right job, and ensure you have within your team the ability to cover all key elements. event management guide event management 5 2. event planning continued... 2.4 Event management team The success or failure of an event can be due to a number of factors, probably the most important of these is the effectiveness of the event management team. Irrespective of the size of your event, you (and/or your team) will need to cover a number of general event aspects. Use this chart as a guide. event management guide event management 6 2. event planning continued... 2.5 Event action plan An event action plan presents an overall timeframe of stages in planning. From this overview you can develop task lists specific to your event and event management team. Use this chart as a guide (obviously the size and style of your event may dictate changes to this - give yourself plenty of time!). event management guide event management Adapted from: Meander Valley Event Management Guide www.meander.tas.gov.au 7 3. budget and funding 3.1 Budget planning It is imperative to do some serious budget planning early in the event planning stage, as The objective when developing an event budget this will factor in whether or not the event is is to create a financial ‘blueprint’ for your feasible. It is much better to ascertain the event. feasibility of the event and call it off (or re-think it) before you have spent too much time and money Costs involved in running an event are many on it. and varied (with many being specific to your style of event). It is important to be as Having a well developed budget will assist in thorough and detailed as possible in your highlighting when and where funding is needed. budget planning. Things to consider include: This will help in writing funding applications as Printing and promotional material; you can be specific in what you are asking for. Advertising; Permits and fees; It also helps to match potential revenue Venue and equipment hire costs; streams to specific expenses. Think about what Presenters expenses; costs are likely to be covered by in-kind gifts, Catering; and and donations. Which event elements are most Insurances. likely to appeal to sponsors? Revenue and funding streams to balance the For most events (except very small ones) expenses need to be listed and followed up. event management teams will designate an event These may include: treasurer to develop and manage the budget. Sponsorship (see 3.2); Fund raising (see 3.3); NOTE: An event budget template is included in Grants (see 3.4); the appendices of this guide. In-kind gifts/resources; Donations; and Rainbow Fire Recovery Festival, 2015 Ticket sales. event management guide event management 8 3. budget and funding continued... 3.2 Sponsorship 3.3 Event funding options 3.4 Grants Sponsorship is often the main funding stream Along with sponsorship, other avenues of There are many grants available for funding for events. To successfully attract sponsors you funding an event include: events from a variety of sources. Taking the will need to: Grants (see 3.4); time to find these and applying for grants can Convince individuals and businesses that Fundraising; and be a very time consuming and frustrating your event is worthwhile; Ticket sales. process - but well worth the effort. Here are Convince individuals and businesses that two websites that are a good place to start: you can deliver a professionally run Fundraising activities are a great way to www.business.gov.au/grants-and-assistance/ event and attract a substantial audience promote your event and engage the local grant-finder/Pages/default.aspx# that will deliver exposure and marketing community. Fundraisers come in many guises reflecting the amount of sponsorship you from sausage sizzles and stalls, to raffles etc. www.vic.gov.au/grants.html are seeking; Identify likely sponsors; When planning and holding fundraising Hindmarsh Shire Council offer event Develop a clear sponsorship policy; and activities, please ensure you abide by all local, sponsorship opportunities under our Develop an attractive sponsorship kit, state and federal laws. Please contact Community Action Grants program. Visit our clearly explaining the sponsorship Hindmarsh Shire Council for guidance on this.