Angeles Crest Scenic Byway Corridor
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Corridor Management Plan Angeles Crest Scenic Byway California State Route 2 “On a clear day the majestic San Gabriel Mountains, rising sharply from the valley floor, dominate the vista from the Los Angeles basin. Crowned with snow in winter, the mountains are a dazzling backdrop to the downtown skyline.” - Rudy Retamoza, Angeles National Forest Produced with support from the Federal Highway Administration in partnership with the USDA Forest Service Pacific Southwest Region, the California Department of Transportation, and many state and local partners. The USDA, FHWA, and State of California are equal opportunity providers and employers. Table of Contents Chapter 1 – Introduction ...........................................................................................1 History of the Angeles Crest Scenic Byway ..............................................................2 Corridor Management Planning.................................................................................4 Plan Contents .............................................................................................................4 Benefits of National Scenic Byway Designation........................................................5 Public Participation .....................................................................................................6 Chapter 2 – Niche, Vision and Goals.......................................................................7 Niche ...........................................................................................................................7 Vision...........................................................................................................................7 Goals...........................................................................................................................8 Chapter 3 – Land Use and Commerce ....................................................................9 Ownership...................................................................................................................9 Federal Lands.............................................................................................................9 State of California .................................................................................................... 10 County...................................................................................................................... 10 Commerce ............................................................................................................... 10 Chapter 4 – Highway Conditions ...........................................................................13 Highway System...................................................................................................... 13 Average Daily Traffic ............................................................................................... 13 Accidents.................................................................................................................. 14 Roadway Maintenance............................................................................................ 15 Desired Highway Features...................................................................................... 15 Projects and Proposals............................................................................................ 15 Law Enforcement..................................................................................................... 16 Chapter 5 – Intrinsic Qualities................................................................................17 Scenic Environment................................................................................................. 17 Natural Environment................................................................................................ 19 Historical and Archaeological Resources ............................................................... 21 Cultural Expressions................................................................................................ 25 Recreational Resources .......................................................................................... 27 I Chapter 6 – Management and Protection Strategies...........................................33 Scenic Resource Strategies.................................................................................... 33 Natural Resource Strategies ................................................................................... 34 Historical, Cultural, Archaeological Resource Strategies....................................... 35 Recreation Resource Strategies ............................................................................. 35 Chapter 7 – Development Plan...............................................................................37 Los Angeles County ................................................................................................ 37 Design Guidelines.................................................................................................... 38 Chapter 8 – Signage and Identity...........................................................................41 Signs, Icons, and Byway Identity ............................................................................ 41 Information, Orientation, and Interpretive Signs ..................................................... 41 Funding and Maintenance....................................................................................... 41 Outdoor Advertising Controls .................................................................................. 42 Chapter 9 – Interpretive Plan..................................................................................43 Visitor Needs............................................................................................................ 43 Interpretive Objectives............................................................................................. 45 Existing Interpretive Programs ................................................................................ 46 Interpretive Themes................................................................................................. 47 Potential Interpretive Programming ........................................................................ 48 Chapter 10 – Marketing and Tourism Plan ...........................................................65 Introduction .............................................................................................................. 65 The Angeles Crest Scenic Byway........................................................................... 65 Target Markets......................................................................................................... 70 Benefits to Consumers ............................................................................................ 77 Travel and Tourism Trends ..................................................................................... 78 Present Marketing and Tourism Efforts .................................................................. 80 Positioning the Angeles Crest Scenic Byway......................................................... 81 Future Marketing and Tourism Efforts .................................................................... 81 Marketing Tools and Tactics ................................................................................... 82 Marketing Timelines and Budgets........................................................................... 87 Assessment/Updating Marketing Activities............................................................. 87 Chapter 11 – Implementation Strategy..................................................................89 Implementation Activities and Responsibilities....................................................... 89 Chapter 12 – Funding and Financing ....................................................................95 II Federal Funding Opportunities................................................................................ 95 State Funding........................................................................................................... 97 Corporate, Local and Private Funding .................................................................... 98 Chapter 13 – References.......................................................................................101 Appendices ............................................................................................................103 List of Tables Table 1. Hospitality Infrastructure along the Angeles Crest Scenic Byway........... 11 Table 2. Camping and Picnic Sites Along the Byway ............................................ 28 Table 3. Non-motorized Trail Access Along the Byway......................................... 30 Table 4. Interpretive Inventory of the Angeles Crest Scenic Byway..................... 49 Table 5. Popular Leisure Activities of Overseas Visitors (1998-1999). ................. 73 Table 6: Potential Future Projects Along the Angeles Crest Scenic Byway.......... 90 III Copper Canyon Chapter 1 – Introduction The Angeles Crest Scenic Byway was designated a California State Scenic Highway on March 12, 1971 and a National Forest Scenic Byway on October 5, 1990. This 55-mile stretch of California State Route 2 travels through the San Gabriel Mountains and provides access to spectacular scenery, geological features, historic sites, recreational opportunities, important ecological and