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The Battle of the Gridiron Continues Across America

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The Battle of the Gridiron Continues Across America GOOOOAAAALLLL!!! Brace for the Top Sock Market Team Tech Big Ticket Items Score Dealer Support Group Paying Dividends in 2016 Dealers Tell Their Stories PLAYING IT SAFE The battle of the gridiron continues across America. PERMIT # 191 # PERMIT PLUS: ITHACA, NY ITHACA, PAID US POSTAGE US RR STD PRSRT SEE PAGE 58 PART 3: MADE IN A FORMULA4 MEDIA PUBLICATION / MAY 2016 AMERICA STORIES THE TOUGHEST JERSEY WE’VE EVER MADE. POWERED BY ARMOURGRID® TECHNOLOGY STRONGER, LIGHTER & VIRTUALLY UNGRABBABLE. This incredible new football jersey is built with ArmourGrid® technology—the strongest, lightest, most durable fabric in the game. Inspired by the engineering in reinforced concrete, we created it for one reason: to make you ungrabbable on gameday. The result: THEY CAN’T HOLD YOU. THEY CAN’T STOP YOU. 1 2 3 SIGNATURE HEATGEAR® FABRIC & BUILT-IN MESH 1 KEEP YOU COOL, LIGHT & COMFORTABLE ON GAMEDAY. 4-WAY STRETCH SLEEVES, SHOULDERS & SIDE PANELS 2 DELIVER MAXIMUM SPEED & MOBILITY. SUPER-DURABLE ARMOURGRID® FABRIC 3 IS VIRTUALLY IMPOSSIBLE TO GRAB & HOLD. For more information please visit TEAM.UNDERARMOUR.COM. Trends ........................................8 Bill Battle Is On Top of His Game; The State of Play in the USA; Rule Makers Editor MAY 2016 Meet In Indy Michael Jacobsen [email protected] 201-396-7005 Red Zone ...................................14 Editorial Staff Tim Sitek, Senior Editor The battle of the gridiron is being fought Nancy Baeder, Correspondent Mike May, Correspondent across America. Keith Lawrence, Research Art Director Strength in Numbers .................24 Francis Klaess Associate Art Director Seven factors that make braces/supports Mary McGann a healthy sports medicine category. Designer Brandon Christie Publisher Paying Dividends .......................32 Jeff Gruenhut [email protected] Dealers and vendors are both bullish on 404-467-9980 the sock market. Advertising Game Changers .........................38 Sam Selvaggio [email protected] Five dealers talk about the impact of 212-398-5021 technology on their team businesses. Mark Sullivan [email protected] 646-319-7878 GOOOAAAALLLL!!! ......................... 48 Jeff Nott [email protected] Vendors look to score big with new 516-305-4711 products for 2016. Troy Leonard [email protected] 352-624-1561 Quarter-ly Report ......................54 Beth Gordon The forecast for team jackets is for [email protected] 949-293-1378 fashion and function. Production End Zone ...................................56 Michael Jacobsen [email protected] Team Dealers To Meet; Shock Doctor 201-396-7005 Signs Cousins; Stahls’ Protects Hotronix Subscriptions www.teaminsightmag.com Business Manager Marianna Rukhvarger [email protected] 516-305-4709 PO Box 23-1318 Great Neck, NY 11023 Phone: 516-305-4710; Fax: 516-441-5692 www.formula4media.com Formula4 Media Publications Sports Insight Outdoor Insight Footwear Insight Team Insight Textile Insight Running Insight Trend Insight Inside Insight sportstyle Team Insight ©2016 is a trademark of Formula4Media, LLC, Great Neck, New York. All rights reserved. The opinions expressed by authors and contributors to Team Insight are not necessarily those of the editors or publishers. Team Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing Part 3 of a series highlighting in Team Insight may not be reproduced in whole or in part FOOTBALL’S NEW GAME PLAN: PAGE 14 domestic manufacturing efforts without the express permission of the publisher. in team sports. Page 58. Team Insight is published six times each year: January, March, May, July, September and November by Formula4Media, LLC..PO Box 23-1318, Great Neck, NY 11023Subscriptions: one year, $24.00 (U.S. Funds) On the Cover: Super Bowl MVP Von Miller of the Denver Broncos in the United States. All other countries,$54.00 (U.S. depends on protection from Zamst braces and supports. Funds) for surface mail. NEW MARLED KNIT THE INDUSTRY’S SOURCE FOR CUSTOM KNIT HEADWEAR CUFFED BEANIES PROGRAM DETAILS: 24-PIECE MINIMUM (12 PER COLOR) • UNMATCHED FLEXIBIITY • NO SET-UP CHARGES Now Available • 30-DAY PRODUCTION • FREE FREIGHT PUKKAINC.COM | 877.345.5110 FOLLOW US @PUKKAINC 4 Team Insight / May 2016 teaminsightmag.com www.hollowayusa.com | 1-800-331-5156 | THE NEW RAIDER PULLOVER MICHAEL JACOBSEN Examining the Wreckage All of those retail bankruptcies are a lesson for the team business. t’s May. Time for warmer pick up some customers, but those seen these retail behemoths weather, baseball season, head- buyers are used to thousands of infringe on their local territories can ing outdoors for some exercise square feet of sports apparel and certainly be excused for engaging and, in 2016, retail bankruptcies. equipment. The typical team dealer in a bit of schadenfreude, but it is I It is certainly a spring of cannot, and really does not want to, certainly no time to gloat. Whether discontent in sports retailing, but compete with those expectations. big-box retail or a mom-and-pop the problems actually began back in None of those stores going out of dealer, we are all in this together in a the winter when City Sports closed business had much of an impact on changing sports environment. because it ran out of money. Then the team business. The big-boxes So perhaps the number one came the biggie, with Sports Author- have tried with varying degrees lesson to be learned is something ity filing for bankruptcy. And last of success to sell to schools and team dealers already practice every month came news of the closing of leagues, primarily through team day — do what you do best. All of all Sport Chalet stores as a precursor rooms. Their reach has been mini- these bankrupt chains got too big or to a bankruptcy filing. mal and a minor part of their busi- strayed from what got them there We don’t write a lot about the big- ness. It is telling that among the in the first place. Some expanded box retailers in this magazine – we first casualties of Sports Authority’s out of their home markets too fast, The real impact of leave that to our sister publication, bankruptcy were 16 members of its others grew primarily for the sake these retail closings Sports Insight – but the recent spate team sales unit at its Colorado HQ. of growth. All of them failed to ac- should be in lessons of financial problems among the larg- The real impact of these retail curately gauge the full impact of the learned ... and they est chains undeniably is having an closings should be in lessons changing shopping habits of Ameri- should serve as a impact on smaller team dealers. learned, because the financial prob- can consumers. What exactly is going on here? The lems of these seemingly smart and So even though the team business warning for smaller reasons are many – a shift in buying savvy businesses should serve as a has had its own financial challenges, team dealers. habits, Internet selling, too many warning for everyone. at least we can learn from the mis- stores, bad financial decisions – but Remember, our business was hit takes made by our retail brethren. the bottom line is that hundreds of with its own rash of bankruptcies Know what you do best – serve local retail locations have shuttered in earlier in the year and more are schools and sports programs with the past six months, leaving vendors certainly on the horizon as the shift personal service and product knowl- to try to collect on orders already in the team sports model continues. edge – and adapt to the changes in shipped. It also left consumers Add in the impending financial prob- our little world of team sports. searching for places to shop. lems of some of our major vendors And feel free to pick up a little For team dealers, the impact will left on the hook by the retail bank- business at the expense of these vary depending on location. Those ruptcies and the full impact surely bankrupt competitors. After all, they that competed with a neighborhood won’t be felt until later in the year. are no longer in business. But you Sports Authority will undoubtedly Smaller team dealers who have still are. O #1 CHOICE FOR FULL CONTACT SPORTS STAHLS’ THERMO-FILM® PRE-CUT NUMBERS NUMBER: A JERSEY ALONE MIGHT LOOK GOOD, 10-inch Titan Stenciled BUT IT’S THE NUMBER STYLE THAT MAKES THEM LOOK GREAT. Pre-Spaced on Titan Pre-Cut Background Order the toughest heat transfer material at tinyurl.com/stahls-film White Thermo-FILM® on Red Poly-TWILL™ STAHLS.COM | 800.4.STAHLS TI0516 6 Team Insight / May 2016 teaminsightmag.com TEAM / TRENDS On Top of His Game Hall of Famer Bill Battle reflects on his career and his AD role at Alabama. centralized management of licensing for all teams made a lot of sense to me. How was it successful? We believed that 50 or 100 universities could exert tremen- dous clout in both marketing and enforcement initiatives. And both were sorely needed at the time. Getting universities to agree on anything is a difficult challenge, but our model made so much sense that a few strong universities joined and over the years many others followed. How have you seen the business change to what it has become? When we started in 1981, the business for collegiate merchan- dise was almost exclusively on college campuses and five or six companies owned the market — Russell, Champion, Artex and Velva Sheen were a few of these vendors. The designs were pretty simple and the fashion was largely gray heather tees and fleece. With the advent of licensing, the market fairly quickly evolved to a robust selection of both apparel and non-apparel products that began to appear in virtually every distribution channel. Sales doubled or tripled in the first five to eight years.
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