Gold Medals and World Cup Ambition P.28 Outdoor Is
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FEBRUARY 2018 £3.50 sportsTRADE LEISURE CYCLING NUTRITION insight FITNESS TECH OUTDOOR sports-insight.co.uk CYCLING INTERVIEW OUTDOOR WIGGINS TEAMS UP GOLD MEDALS AND OUTDOOR IS WITH LE COL P. 25 WORLD CUP AMBITION P.28 COMING TO MUNICH P.34 4 Editor: MARK HAYHURST Tel: 01206 508618 WELCOME Elevate announces thought Email: mark@sports-insight.co.uk to this month's Sports Insight Advertising Manager: KEITH MARSHALL leaders' conference for 2018 Tel: 01206 505947 Fax: 01206 500243. Thanks to increasing industry Max Quittenton, founder and consumer engagement. The Email: keith@sports-insight.co.uk director of Elevate, says: “The inaugural Elevate Conference will support Elevate, the UK’s Advertising Sales challenge the sector to fulfil this largest physical activity trade physical activity sector is currently 21-23 Phoenix Court, Hawkins Rd, event, has announced details experiencing huge momentum in potential, outlining an ambitious Colchester, Essex CO2 8JY of a new thought leaders’ terms of governmental support, vision for its role in society. conference at ExCeL London. media coverage and increased Influential speakers will assess Group Advertising Keynote speakers at the two- the evidence, analyse the current Manager: SAM REUBIN state of play and present the I hope all of you who attend ISPO day, on May 9-10, free to attend Group Editor: opportunities. had a great time and completed Conference, which is supported FAE GILFILLAN “From social prescribing to some good business. by MINDBODY, include TV Tel: 01206 508615 Are trade shows, however, a thing of journalist and presenter Dr open data, digital disruption Publisher: MATTHEW TUDOR the past? Well Paul Sherratt believes Michael Mosley, the face of to community-wide behaviour change, the Elevate Exhibition & that they still have a future and are programmes including The Truth Art Director: LEE WHITEFORD About Exercise and Trust Me, Conference aims to inspire bigger relevant today's quickly-changing Advertisement Art marketplace. I’m a Doctor; Tracey Crouch, the picture thinking, new partnerships Director: KEVIN DENNIS Do you have your ear to the ground? Parliamentary Under Secretary of and decision making to unleash the State for Sport and Civil Society; DR MICHAEL full power of the physical activity Reproduction: Well the next thing you should be MOSLEY doing is social listening. If you don't Virgin Active UK Managing sector as a force for good in society.” ACE PRE-PRESS. know what that is then Jonathan Director, Robert Cook; and public During both days over 200 Tel: 01206 797541 Quint will guide you through this health expert and frequently speakers will represent published author Sir Muir organisations including: Photography: marketing phenomenon. CLIQQ PHOTOGRAPHY What do you know about Gray CBE. Department of Health, During both days the GLL, World Health www.cliqq.co.uk Millennials? Well Fiona Bugler tells Twitter: @CliQQphoto you nine things every sport retailer growing Exhibition Organisation, NHS needs to know about them. takes centre stage and England, Sport England, Accounts: SUE CARR. Keeping up to date is vital in boasts over 200 leading ukactive, Virgin Tel: 01206 505903 business and so is doing your suppliers showcasing Active, Park Run, Published by Maze Media (2000) research. So Paul Clapham explains the very latest products DCMS, MacMillan Limited, 21-23 Phoenix Court, Hawkins Rd, Colchester, Essex the importance of looking into your and innovations Cancer Research, CO2 8JY market and not resting on your laurels. designed to help private David Lloyd It's a World Cup year and it's not and public sector Clubs, England All contents © Maze Media (2000) gym operators, local Athletics, Places Limited. The views expressed in just for the football. Lily Owsley, star this magazine are not necessarily of Team GB's gold medal winning Rio authorities, healthcare for People, ECB those of the publisher. Every effort 2016 Olympic women's hockey team professionals, personal and British Gas. is made to ensure the veracity and The conference, integrity of the companies, persons, and England's successful European trainers, schools, sports clubs products and services mentioned in Championship winning side, talks and universities get the nation seminars and this publication and details given exhibition are all are believed to be accurate at the to us about her career so far and her moving more. Exhibitors include time of going to press. However, no hopes for this year's World Cup. Matrix, MINDBODY, Dyaco, free to attend. responsibility or liability whatsoever Concept2, JP Lennard, Core To find out more about can be accepted for any consequence We also take a look at how Trek or repercussion of responding Bikes are using digital advisors to help Health & Fitness, React Fitness, the full programme for the to any information or advice the novice rider get exactly what Eliko, MYZONE, miha bodytech, conference and seminars, given or inferred. No part of this and to register for a free publication may be copied, broadcast, hey need. Octane, Jordan, Physical interpreted, or stored, in any form, Company, PayAsUGym, Gympass, place, visit for any purpose, without the written I hope you enjoy reading our permission of the publisher. February issue. Hippo Leisure and many more. www.elevatearena.com Sports Insight has a current ABC certified circulation of 5,352 (audit period July IN PARTNERSHIP WITH 1, 2015 to June 30, 2016). The Audit Bureau of Circulations (ABC) is an The official publication of the Federation of Sports and Play Associations independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues). @SportsInsightUK (+353) 93 22400 www.Atak.ie “Can’t Play Without Them” “The Best I Have Ever Worn” Conor James Carey Niall John O’Brien Connacht Rugby International Cricketer Non-Slip Socks "Great sock, Great fit “Excellent Sock, Great addition Gives me the Extra Edge” to my Hockey Gear” Michael Murphy Lee Cole Donegal/ Ireland Footballer International Hockey Player Football is down but vacancy rates rally NEWS Footfall was down year-on- All the very latest in the sports industry... year in January according to a report from the British Retail gaming experiences. As more Consortium. consumer focus and spend moves to Footfall in January decreased by experiences, we are well advanced in 1.6 per cent year-on-year, a deeper delivering unique, world class gaming decrease than the rate seen for ANYTIME FITNESS January 2017 of 1.3 per cent. This APPOINTS BEN DIXON at both local and national level. “Having launched the Belong is slightly better than the three- AS COMMERCIAL AND brand just over a year ago, we have month average of -1.8 per cent, but PROPERTY DIRECTOR now opened 19 arenas and are very below the 12-month average of -0.7 encouraged by the popularity and per cent. Anytime Fitness has appointed Whereas, High Street footfall Ben Dixon as its UK commercial performance of these locations. We look forward to collaborating fell by 1.9 per cent in January, a and property director. deeper decline than seen the same Ben brings over 20 years’ with Sports Direct to increase the availability and scale of Belong and to month a year ago (-0.8 per cent). experience in the fitness This was below the three-month industry to the role and will capitalise on the increasing overlap between sports and esports fans by average of -2.1 per cent. be the driving force in helping However, national town centre the company to further grow Sports Direct to offer esports bringing this unique experience to a wider consumer base.” vacancy rate was 8.9 per cent in its presence in the UK market. January 2018, down from 9.3 per Ben will be responsible for with Game Digital tie-up Jon Kempster, Sports Direct's Chief Financial Officer, said: “We are cent in October 2017. steering projects within Helen Dickinson OBE, British Anytime Fitness’ Property, Sports Direct is planning to open The deal means Sports Direct very happy to partner with Game in esports areas in its stores. will gain 50 per cent of Belong’s building an increased presence in the Retail Consortium Chief- Construction, Compliance and Executive, said: “January painted Procurement departments and It is increasing its collaboration intellectual property and be entitled esports market through the Belong with games retailer Game Digital to half its profits. It has also agreed brand. This is a very good example of a picture of divided fortunes reports to UK CEO with a slight improvement in Stuart Broster. and is intending to allow space to sell to provide Game’s Spanish arm with building a commercial relationship physical games along with Belong- £55m worth of borrowing facilities, via our strategic investment town vacancy rates but decline Ben joins Anytime Fitness in shopper footfall. The latter after two years as group estates branded gaming arenas. Sports some of which could be used to open approach.” Direct brought a 25.8 per cent stake new venues. According to gaming research fell in line with the underlying manager at Pure Gym, where trend of reduced customer he played an integral role in in Game last year. Martyn Gibbs, Game Digital company SuperData, at $1.5B for Belong is the Group's competitive Chief Executive Officer, said: “I 2017, global esports revenue will activity in shopping destinations, the day-to-day running of its compounded by the squeeze 200-strong estate and was a gaming and esports experience am delighted that through the grow 26 per cent by 2020 as it attracts centred around physical 'arenas', Collaboration Agreement we are able an even more mainstream audience.