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Keyword Research Tools & Services 3 7 ClickMinded.com Search Engine Optimization Course Environment Setup CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use Google Chrome ● Faster ● Great plugins ● Developer tools ● Generally better for digital marketers CLICKMINDED DIGITAL MARKETING CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use Keyword Everywhere ● Adds keyword volume below search bar ● Great way to accidentally find monster opportunities CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use SEOQuake ● Chrome extension that overlays SEO data on results ● Size up competitive opportunities quickly CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use LinkClump ● Chrome extension that opens multiple links at once ● Good for lots of different uses CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use User-Agent Switcher ● Chrome extension that will let you change your user agent ● Easily view pages as different browsers and devices CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use Link Grabber ● Chrome extension that will let you grab all the links on a page ● Easily copy/paste all the links on a page in a new tab CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use Google Tag Assistant ● Chrome extension that shows if Google tags are working ● Absolutely vital! CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use Redirect Path ● Chrome extension that shows you the redirect path and response codes on a page ● Identify bad response codes quickly like 302s, 404s, 503s. CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use Google Analytics Opt-Out ● Chrome extension that prevents your sessions from being logged by GA ● Extremely useful for removing your own visits from you / your client’s websites! CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use Ghostery ● Chrome extension that shows you what websites are tracking you, and lets you block them by default ● You will learn A LOT about how insane the web tracking universe really is CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use Yoast SEO for WordPress ● The single best WordPress SEO plugin there is. CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use Control Tabs ● Chrome extension that lets you put a limit on the total number of tabs you can open ● My friends that never get any work done always have dozens of tabs open. Set it to 8 and don’t go over! X IS YOUR FRIEND CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use Analytics Referral Spam Blocker ● When you first install Google Analytics, you’ll see lots of referral spam in your dashboard. This tool removes it. CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Use Facebook Newsfeed Eradicator ● The single most important thing you will do in your life. ● This extension blocks your newsfeed completely and replaces it with a motivational quote ● You just got back 4-30 hours a month of your life back. Your welcome. CLICKMINDED DIGITAL MARKETING Environment Setup Getting Started Speed Up Your Mouse ● Go into your settings and speed up your mouse ● Increasing the speed and quantity of things at the top of a funnel (mouse speed, internet connection, workout speed, drinking speed) can have downstream effects on everything else. Hat tip to Noah Kagan CLICKMINDED DIGITAL MARKETING Customer Avatar & The Sales Funnel Customer Avatar CLICKMINDED DIGITAL MARKETING Creating Your Avatar Customer Avatar Your customer avatar is designed to represent the wants and needs of part of your customer base. CLICKMINDED DIGITAL MARKETING Creating Your Avatar Customer Avatar Create a customer avatar for each segment of your customer base, in order to better target your messaging. CLICKMINDED DIGITAL MARKETING Creating Your Avatar Customer Avatar Customer Avatar Buyer Persona Marketing Persona Target Market … are all the same thing. CLICKMINDED DIGITAL MARKETING Creating Your Avatar Customer Avatar ● Name, age, gender, family, marital status, address ● Income, homeowner, education, number of cars ● Hobbies, spending patterns, travel behavior, vices ● Sports, fitness, food, digital activities, charity ● Hopes, dreams, fears, anxieties CLICKMINDED DIGITAL MARKETING Creating Your Avatar Customer Avatar ● Industry, company, title, # of employees ● Who they report to, who reports to them ● Job responsibilities, job measurement, tools used ● Challenges & goals at work ● Actual quotes on goals, challenges & objections CLICKMINDED DIGITAL MARKETING Creating Your Avatar Customer Avatar ● What about the product matters to this person? ● How does it solve a need / make life better? ● Does it help accomplish their goals? ● What are their common objections? Use this to create the messaging and the elevator pitch that you want to use for this avatar! CLICKMINDED DIGITAL MARKETING Empire Flippers: Customer Avatars Customer Avatar Newbie Norms Lifestyle Larry DIY David Strategic Sally Portfolio Paul Flipper Fred https://empireflippers.com/website-buyers/ CLICKMINDED DIGITAL MARKETING Empire Flippers: Customer Avatars Customer Avatar Newbie Norms As the name suggests, Newbie Norms is a newbie. He may have built, bought, or sold a few sites before, but is still primarily trying to figure out how buying and selling websites works. He knows there’s opportunity to make money flipping websites, but wants to test the waters without getting burned. https://empireflippers.com/website-buyers/ CLICKMINDED DIGITAL MARKETING Empire Flippers: Customer Avatars Customer Avatar Portfolio Paul Paul is looking to add more sites to his (ever-increasing) portfolio. He’s either looking to diversify his traffic and monetization sources or he has a specific goal in terms of revenue per month he’s looking to achieve. Paul doesn’t have much time, so he’s looking for more passive investments or businesses that come with trained staff who can keep the asset running. https://empireflippers.com/website-buyers/ CLICKMINDED DIGITAL MARKETING Use the Attachment to Create Your Avatar CLICKMINDED DIGITAL MARKETING The Sales Funnel CLICKMINDED DIGITAL MARKETING What Is the Sales Funnel? The Sales Funnel The sales funnel is the end-to-end process of acquiring, persuading, converting and retaining traffic, leads and customers. CLICKMINDED DIGITAL MARKETING CLICKMINDED DIGITAL MARKETING Top of Funnel: Awareness Acquire New Visitors (Pixeling) Segment Visitors By Interest Branding CLICKMINDED DIGITAL MARKETING Top of Funnel: Awareness Acquire New Visitors (Pixeling) Segment Visitors By Interest Branding Middle Funnel: Consideration Drive Visitors Back to Site Convert Visitors to Leads CLICKMINDED DIGITAL MARKETING Top of Funnel: Awareness Acquire New Visitors (Pixeling) Segment Visitors By Interest Branding Middle Funnel: Consideration Drive Visitors Back to Site Convert Visitors to Leads Bottom Funnel: Conversion Convert Leads into Customers Maximize Cart Value CLICKMINDED DIGITAL MARKETING Top of Funnel: Awareness Acquire New Visitors (Pixeling) Segment Visitors By Interest Branding Middle Funnel: Consideration Drive Visitors Back to Site Convert Visitors to Leads Bottom Funnel: Conversion Convert Leads into Customers Maximize Cart Value Monetization & Retention: Maximize Customer Lifetime Value Reduce Refunds & Churn CLICKMINDED DIGITAL MARKETING Branding Blog Post Video Podcast Lead Magnet Free Trial Low-Dollar Offer High-Dollar Offer Consulting Subscription CLICKMINDED DIGITAL MARKETING How It Works The Sales Funnel Where you are in the customer relationship dictates what type of messaging you should be using. CLICKMINDED DIGITAL MARKETING Rule of Thumb: Don’t Be Weird CLICKMINDED DIGITAL MARKETING Don’t Be Weird The Sales Funnel Treat customers in your sales funnel like normal people you just met. CLICKMINDED DIGITAL MARKETING Don’t Be Weird The Sales Funnel Have you met an insurance salesman at a party? CLICKMINDED DIGITAL MARKETING Don’t Be Weird The Sales Funnel Don’t do that. CLICKMINDED DIGITAL MARKETING Don’t Be Weird The Sales Funnel 1. Start slow 2. Provide lots of value in advance 3. Make it easy to say “yes” to next step 4. Overdeliver CLICKMINDED DIGITAL MARKETING Course Content Introduction Link Building & Authority 1 5 The Search Framework Technical Optimization 2 6 Keyword Research Tools & Services 3 7 Document Relevancy Summary 4 8 CLICKMINDED DIGITAL MARKETING Search Fundamentals CLICKMINDED DIGITAL MARKETING What is SEO? Search Fundamentals Search engine optimization is the act of acquiring traffic from search engines for the digital assets we own. CLICKMINDED DIGITAL MARKETING What SEO is not Search Fundamentals ● It’s not paying for traffic ● It’s not a scam ● It’s not shady or against TOS ● It’s not fast ● It’s not just for Google! ● It’s not that hard CLICKMINDED DIGITAL MARKETING Honestly, it’s really just 3 things Search Fundamentals Document Relevancy Making changes to our content that make them more relevant Relevancy for users and search engines. Increasing Authority Authority Focusing on the metrics that show search engines we are Technical Optimization trustworthy and useful to users Technical The engineering that makes it (links, views, sales, favorites). easier for search engines to find our content. CLICKMINDED DIGITAL MARKETING Document Relevancy CLICKMINDED DIGITAL MARKETING #1 - Document Relevancy Search Fundamentals It’s the search engine’s job to give It’s our job to understand what our users what they’re looking for (and customers are searching for, and eventually monetize that
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