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Local-Search-Marketi “Local SEO Uncovered: The Secrets Every Law Firm Must Know To LEGALLY STEAL Floods of FREE Google Traffic From Your Competition!” Sponsored by Presented by We make law firms grow. Ask us how. Agenda . About BusinessCreator, Inc. and me . About the Power Practice Builder Webinar Series . Topics . Goals . Definitions . The New Local Landscape . How To Get Your Phone To Ring About BusinessCreator, Inc. BusinessCreator is a full-service local search, lead generation and mobile marketing agency specializing in innovative and engaging local and mobile programs, promotions and campaigns. Our goal is to increase your online presence and convert your website traffic into new clients. Holistic approach to local search marketing About BusinessCreator, Inc. Holistic approach to local search marketing: . Local Search Marketing and LSEO . Citation and Directory Building . Lead Generation Platform-All In One Marketing Solution . Live Attorney Leads GUARANTEED Quality Calls . Reputation Marketing-5 Star Reputation Program About BusinessCreator, Inc. Holistic approach to local search marketing: . WebCreatorPlus Custom Rent-To-Own Websites . Lead Generation Websites . Website and Online Marketing Audits . Social Media Marketing (SMM) . Video Marketing-production, SEO, syndication . PPC . Retargeting About BusinessCreator, Inc. Holistic approach to local search marketing: . Mobile Websites . iseekLaw Mobile App Directory . iseekLaw Mobile Website Directory . Mobile Apps . Mobile Marketing . Mobile Display Advertising-NearYou Mobile Marketing . Consumer Financing For Legal Services . Me Power Practice Builder Webinar Series Webinar Topics-found on www.forlawfirmsonly.com 1. Local Search Marketing for Law Firms 2. Why Are So Many Businesses Struggling With Mobile Marketing? 3. Mobile App Marketing For Law Firms-Daniel Rosemark, Esq. 4. Lead Generation-Live Attorney Leads Program, PPC, Retargeting 5. Social Media Marketing and Reputation Marketing 6. Video Marketing Power Practice Builder Webinar Series Webinar Topics-found on www.forlawfirmsonly.com . Future webinars will focus on specific topics . Open invitation to attorneys-anyone who would like to participate in our Power Practice Builder Webinar Series should contact me at [email protected] or call me at 855-943-8736 . Future podcast series. We are inviting attorneys and law firm marketing experts to participate in a question and answer weekly podcast beginning January 2016. Local SEO Uncovered Goals of the Power Practice Builder Webinars . Educate attorneys on best practices in local search marketing to help them make informed decisions on how to best spend their marketing dollars for the greatest ROI. It is about learning what will get your phone to ring, your next appointment, your next client. It is NOT intended to be an Local SEO Marketing program for digital agencies . Not that level of detail and not that technical . Most lawyers do not have time or patience to do their own local search marketing . Lawyers should be practicing law and not practicing my craft Local SEO Uncovered-Definitions The Secrets Every Law Firm Must Know to LEGALLY STEAL Floods of FREE Google Traffic From Your Competition . What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the unpaid (“natural” or “organic”) search results. Local SEO Uncovered-Definitions SEO is a legitimate marketing strategy practiced by almost all of the world’s most successful companies. Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local clients at exactly the time they're looking for a law firm. Local SEO uses search engines like Google and business directories like Yelp, Superpages, etc. Remember Google’s mission statement:Google’s mission is to organize the world’s information to make it universally accessible and useful. Local SEO Uncovered-Definitions . Algorithms . You want the answer, not trillions of webpages. Algorithms are computer programs that look for clues to give you back exactly what you want. For a typical query, there are thousands, if not millions, of webpages with helpful information. Algorithms are the computer processes and formulas that take your questions and turn them into answers. Today Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what you might really be looking for. These signals include things like the terms on websites, the freshness of content, your region and PageRank. Local SEO Uncovered-Definitions . Citation-What is a Citation? . A citation is any mention of your law firm out on the web, with or without a link. It can come in various forms: . Company Name, by itself. Company name & phone number. Company name, phone number, & address. Company name, phone number, address, & link. Etc. A complete citation should include the company name, address, and phone number. NAP=Name, Address, Phone Number . Why Do Citations Matter? . Citations are a key factor in local search rankings. Citation related factors make up 25% of the top twenty factors in Local Search Ranking. Local SEO Uncovered-Definitions . What is Barnacle SEO? . As its name implies, Barnacle SEO is the process of attaching your website to a larger site, such as Yelp, Avvo, SuperPages, Lawyers.com, etc. then using that site as a vehicle to get you noticed in the search results. Part of any good citation building program. Claim your firm’s profile. Optimize your firm’s profile. Information is accurate and up to date. Most of these sites encourage client reviews, and your review profile can be leveraged to help boost your visibility within the site itself, and ultimately in the general SERPs. More IMPORTANT now because of recent Google “Pigeon” update to their algorithm. (major local business directories are ranking higher on page 1 of search results) Local SEO Uncovered-Definitions . What is Schema Markup? . Schema is basically a type of ‘rich snippet’, a HTML markup that adds extra detail to the text underneath the URL in a search result. Rich snippets are a way for you to tell search engines directly who you are, what you do and to give precise information as to the service or content you’re providing. Schema is also the preferred method of markup for Google, Bing and other search engines. Should I be using Schema markup? . Absolutely. If you want your listings to stand out from the rest it’s imperative to do this. It’s not just for SEO reasons, it’s also for the benefit of the searcher. If they have more detail at their disposal then they’ll be able to make a more informed choice. The bigger picture is to make the internet a better place, with the most trustworthy and relevant results given the highest ranking on results pages. According to Searchmetrics, only 0.3% of domains were found to include schema.org integrations. Local SEO Uncovered-Definitions . What is Schema Markup? . http://www.microdatagenerator.com/attorney-schema/ . The “Attorney Schema Generator” can be applicable to all attorneys that would like to mark up their name, address, and phone number using schema.org vocabulary. - See more at: http://www.microdatagenerator.com/attorney-schema/ Breaking Into The 3 Pack Local SEO Uncovered-Definitions Local SEO Uncovered-Definitions Local SEO Uncovered-Definitions . What is the Panda update? . It is all about on-site quality. Thin content-a page that adds little or no value to someone who is reading it. Duplicate content-content that is copied from other sources on the web . Duplicated content on your own site . Low-quality content-should be original and authoritative . Panda aimed at downranking websites that provided poor user experience Local SEO Uncovered-Definitions . What is the Penguin update? . It is about the links. The goal of Penguin is to reduce the trust that Google has in sites that have cheated by creating unnatural backlinks in order to gain an advantage in the Google results. Why are links important? . A link is like a vote for your site. If a well respected site links to your site, then this is a recommendation for your site. If a small, unknown site links to you then this vote is not going to count for as much as a vote from an authoritative site. Still, if you can get a large number of these small votes, they really can make a difference. This is why, in the past, SEOs would try to get as many links as they could from any possible source. Local SEO Uncovered-Definitions . What is the Penguin update? . Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. Anchor text diversity becomes more critical . Natural anchor text Local SEO Uncovered-Definitions . What is the Pigeon algorithm? . Focused on local searches. The aim of the recent updates is to ensure that local searches mimic the traditional organic search rankings more closely. Facelift to the ‘Google Local 7-Pack’ now Local 3-Pack . Major local business directories are starting to gain better visibility on page 1 in place of other sites. Hyperlocalization-"radius of the search has been reduced significantly.” Time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Local SEO Uncovered-Definitions . What is the Hummingbird algorithm? . Complete overhaul of the entire Google algorithm. The goal of the Hummingbird algorithm is for Google to better understand a user's query.
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