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PELUANG EKSPOR INSTRUMEN MUSIK PERKUSI DI PASAR KANADA (Market Brief – ITPC Vancouver 2013)

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PELUANG EKSPOR INSTRUMEN MUSIK PERKUSI DI PASAR KANADA (Market Brief – ITPC Vancouver 2013) PELUANG EKSPOR INSTRUMEN MUSIK PERKUSI DI PASAR KANADA (Market Brief – ITPC Vancouver 2013) INDONESIAN TRADE PROMOTION CENTER VANCOUVER 1300-1500 WEST GEORGIA ST. VANCOUVER, BC V6G 2Z6 CANADA KATA PENGANTAR Dengan mengucapkan syukur pada Tuhan Yang Maha Kuasa, ITPC Vancouver telah menyelesaikan Market Brief edisi Mei 2013 ini yang berjudul “Peluang Ekspor HS# 920600 – Instrumen Musik Perkusi (Percussion Musical Instruments) Di Pasar Kanada ”. Market Brief ini merupakan pembahasan singkat tentang potensi dan kondisi pasar produk Instrumen Musik Perkusi (Percussion Musical Instruments), di Kanada. Penulisan Market Brief ini mengacu pada “ Outline Market Intelligence & Market Brief ”, Departemen Perdagangan, tanggal 8 Maret 2011 di Hotel Borobudur, Jakarta. Pembuatan Market Brief merupakan bagian dari tugas ITPC di luar negeri yang merupakan informasi terkini tentang suatu produk di suatu negara, mencakup peraturan negara terakreditasi, potensi dan strategi penetrasi pasar, peluang dan hambatan, serta informasi penting yang diperlukan lainnya. Dengan demikian Market Brief ini diharapkan dapat membantu upaya meningkatkan pemasaran produk Instrumen Musik Perkusi (Percussion Musical Instruments) Indonesia dalam persaingan pasar Musical Instrument di Kanada. Semoga Market Brief ini bermanfaat bukan hanya bagi pengusaha Instrumen Musik Perkusi (Percussion Musical Instruments) nasional tapi juga pihak Pemerintah yang dalam hal ini selaku pembuat kebijakan. Terima kasih kami ucapkan atas perhatian, saran serta masukan untuk penyempurnaan Market Brief ini. Vancouver, Mei 2013 Indonesia Trade Promotion Center Wakil Kepala, Tengku Bayu Nasrul Sjah Market brief ITPC Vancouver - 2013 | - HS# 920600 : Instrumen Musik Perkusi (Percussion Musical Instruments) i D A F T A R I S I KATA PENGANTAR ……………………………………………… i DAFTAR ISI ……………………………….…………………………….. ii PETA NEGARA ……………………………………………..……….. iii BAB I. PENDAHULUAN …………………………………………………. 1 – 10 1.1. Pemilihan Negara 1.2. Pemilihan Produk 1.3. Profil Kanada BAB II. POTENSI PASAR NEGARA ….……………….………………. 11 – 25 2.1. Ekspor Instrumen Musik Perkusi (Percussion Musical Instruments) Dari Kanada Ke Dunia 2.2. Potensi Pasar Ekspor Instrumen Musik Perkusi (Percussion Musical Instrument) Di Kanada 2.3. Regulasi Produk Instrumen Musik Perkusi (Percussion Musical Instruments) Di Kanada 2.3.1. Kebijakan Impor Instrumen Musik Perkusi (Percussion Musical Instruments) Di Kanada 2.3.2. Persyaratan Mutu, Label, dan Kemasan Produk Instrumen Musik Perkusi (Percussion Musical Instruments) Di Kanada BAB III. PELUANG DAN STRATEGI ……………..……………………..…. 26 – 29 3.1. Peluang dan Hambatan 3.2. Strategi BAB IV. INFORMASI PENTING ….……………..………….………………. 30 DAFTAR IMPORTIR .………….……….................................................... 34 Market brief ITPC Vancouver - 2013 | - HS# 920600 : Instrumen Musik Perkusi (Percussion Musical Instruments) ii PETA NEGARA KANADA 10 Provinsi : Nova Scotia British Columbia New Brunswick Prince Edward Islands Quebec Saskatchewan Ontario Alberta Manitoba Newfoundland & Labrador 3 Teritorial : Northwest Territories Yukon Territories Nunavut Territories Market brief ITPC Vancouver - 2013 | - HS# 920600 : Instrumen Musik Perkusi (Percussion Musical Instruments) iii I. PENDAHULUAN 1. Pemilihan Negara Tahun 2012 merupakan tahun ke-60 sejak dibukanya hubungan diplomatik antara Indonesia dengan Kanada dimana peringatan 60 tahun Hubungan Diplomatik Indonesia-Kanada tepatnya jatuh pada tanggal 9 Oktober 2012. Kanada, dengan GDP USD 1.72 triliun dan GDP per kapita USD 51,109 (data Bank Dunia 2011), serta populasi 34.484.000 (Canada Census 2011) memiliki beberapa investasi langsung di Indonesia antara lain di bidang pertambangan, minyak dan gas, keuangan, jasa, lingkungan dan agrifood . Sedangkan Indonesia, adalah negara tujuan investasi Kanada ketiga di Asia setelah Jepang dan Hongkong dan kedua di Asia Tenggara setelah Singapura. Investasi tunggal Kanada di Asia berada di Indonesia yaitu perusahaan tambang PT. INCO di Soroako, Sulawesi Selatan dengan nilai investasi sekitar CAD 3,5 – 4 milyar (USD 2,5 – USD 2,9 milyar). Tahun 2010, Kanada menempati peringkat ke-15 dari 39 negara-negara investor di Indonesia dengan nilai CAD 140,9 juta pada tahun 2010 menurun dari CAD 245,3 juta pada tahun 2009. Intensitas hubungan ekonomi kedua negara mengalami perkembangan positif, antara lain ditandai pertemuan Menteri Perdagangan kedua negara yang dilakukan beberapa kali di sela-sela berbagai pertemuan Market brief ITPC Vancouver - 2013 |- HS# 920600 – Instrument Musik Perkusi (Percussion Musical Instruments) 1 internasional. Peningkatan devisa asal Kanada umumnya dari sektor perdagangan, investasi, pariwisata, serta bantuan kerja sama pembangunan. Total nilai perdagangan Indonesia - Kanada tahun 2010 sebesar USD 1,8 milyar atau meningkat 7,91% dibanding tahun 2009 yang mencapai USD 1,5 milyar dengan surplus pada tahun 2010 untuk Kanada sebesar USD 376,5 juta. Produk ekspor utama Indonesia adalah: karet, paperboard, furniture, textile, footwear, plastics, leather, cacao, coffee, prawn, dan lain- lain. Sedangkan produk impor Indonesia dari Kanada adalah: wheat & meslin, fertilizers, woodpulp, machinery, aircraft, nickel, salt & sulfur, optic medical instrument, plastic, dan lain-lain. Selain data dari Departemen Luar Negeri tersebut diatas, Statistics Canada per 18 Januari 2013, menyatakan bahwa neraca perdagangan Indonesia terhadap Kanada mengalami kenaikan lebih dari 61% dari USD1,030,680,000 di tahun 2010 menjadi USD 1,662,735,000 di tahun 2011. 2. Pemilihan Produk Ekspor instrumen musik ke Kanada sesungguhnya merupakan salah satu peluang yang cukup potensial. Hal mana ditunjukkan dengan permintaan yang cenderung meningkat dari tahun ke tahun, terutama dari Market brief ITPC Vancouver - 2013 |- HS# 920600 – Instrument Musik Perkusi (Percussion Musical Instruments) 2 instansi berkaitan dengan kesenian, entertainment atau hiburan, kemudian pusat kebudayaan, hingga edukator maupun pemerhati kesenian lainnya. Namun tingkat persaingan pasar akan produk ini sangat ketat, dimana negara Germany dan China merupakan pengekspor utama yang mendominasi keseluruhan impor Instrumen Musik Perkusi (Percussion Musical Instrument) negara Kanada. Indonesia saat ini berada di posisi 7 negara utama pengekspor produk ini bagi Kanada; posisi mana dibawah Thailand dan berkemungkinan tergeser turun oleh Switzerland bilamana tidak bisa mempertahankannya, karena nilai impor dari Switzerland cenderung meningkat dari tahun ke tahun. Adapun dipilihnya negara Kanada sebagai sasaran pemasaran produk ini, adalah dikarenakan negara ini merupakan salah satu negara yang sangat apresiatif terhadap budaya atau seni tradisional dari negara-negara lain. Mayoritas sekolah-sekolah formal menempatkan mata pelajaran pengenalan kesenian tradisional dari berbagai negara dalam kurikulumnya. Alat-alat musik perkusi asal Indonesia diharapkan bisa menjadi salah satu alternatif disamping alat musik tradisional negara lain yang sudah dikenal, seperti: bongo drum dari Congo; mbira , djembe , dan balafon dari Nigeria, kulintang serta gong/gung dikenal dari Phillipines dan Indonesia, drum , gamelan , xylophone , cymbal , dan masih banyak jenis instrumen perkusi lainnya. Market brief ITPC Vancouver - 2013 |- HS# 920600 – Instrument Musik Perkusi (Percussion Musical Instruments) 3 Gamelan Jawa Gamelan Bali Market brief ITPC Vancouver - 2013 |- HS# 920600 – Instrument Musik Perkusi (Percussion Musical Instruments) 4 3. Profil Kanada • Ibu Kota: Ottawa, terletak di propinsi Ontario • Kota terbesar: Toronto • Bentuk Negara: Konfederasi, terkenal dengan “ Dominion of Canada ” yang terdiri dari 3 teritorial dan 10 propinsi • Sistim Politik: Monarki Konstitusional • Kepala Negara: Ratu Inggris yang diwakili oleh Gubernur Jenderal • Kepala Pemerintahan: Perdana Menteri • Area: 9,9 juta km persegi (3,8 juta mil persegi) • Bahasa utama: Inggris, Perancis (baik resmi) • Agama: Katolik Roma 42,6%, Protestan 23,3%, Kristen lainnya 20,7%, Islam 1,9%, agama lain 11,9%, tidak beragama 16% • Harapan hidup: 79 tahun (pria), 83 tahun (wanita) (PBB) a. Geografis Kanada menempati setengah bagian utara Amerika Utara, berbatasan dengan Amerika Serikat di selatan dan Alaska di barat laut. Terbentang dari Samudra Atlantik dan Selat Davis di timur sampai ke Samudra Pasifik di barat; yang menjadi moto negara ini. Sedangkan di utara terletak Laut Beaufort dan di timur laut adalah Samudra Arktik – Tanah Hijau (Green Land). Luas total wilayah Kanada adalah 9.984.670 km2 dengan 9.093.507 km2 merupakan daratan dan 891.163 km2 wilayah perairan. Iklim di Kanada tidak merata, dimana di wilayah utara dingin dan beku sepanjang tahun, sedangkan di wilayah selatan mengalami 4 Market brief ITPC Vancouver - 2013 |- HS# 920600 – Instrument Musik Perkusi (Percussion Musical Instruments) 5 musim, yaitu dingin (-20 hingga 6 Celsius), semi, panas (15 hingga 25 Celsius) dan gugur. b. Pemerintahan Hak istimewa sebagai kepala negara Kanada dipegang oleh seorang Gubernur Jenderal, yang umumnya merupakan politikus senior atau orang Kanada lainnya yang menonjol, yang diangkat oleh Ratu atas nasihat Perdana Menteri Kanada. Ratu Inggris dan khususnya Gubernur Jenderal, memimpin hanya atas nama saja serta sedikit sekali memiliki kekuasaan yang sesungguhnya, karena mereka hampir selalu bertindak sesuai nasihat dari Kepala Pemerintahan (Perdana Menteri) Kanada. c. Demografi Percentage Total Province or territory Population of national area pop. (km 2) Prince Edward Island 140,204 0.42% 5,660 Nova Scotia 921,727
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