SOCIAL MEDIA LancasterSU @LancasterSU @LancasterSU LUSUSnaps INFORMATION / CONTACT lancastersu.co.uk (formerly lusu.co.uk) BRAND TOOLKIT tel 01524 593 765 email [email protected]

LOGO USAGE primary (purple) high contrast (white) high contrast (black)

Primary logo to be used. For use on For use on bold or dark colours for For use on black and white printed white or very light coloured back- better contrast. items, or where purple or white version grounds only. Not to be used if docu- does not provide enough contrast. ment is to be printed in black and white.

Downloadable assets via : lancastersu.co.uk/branding

COLOUR PALETTE

PRIMARY SECONDARY

PURPLE AQUA RED SAGE TERRACOTTA PEACH MUSTARD TEAL PLUM

CMYK CMYK CMYK CMYK CMYK CMYK CMYK CMYK CMYK CMYK 79, 100, 0, 15 70, 8, 31, 0 0, 97, 100, 0 52, 24, 56, 0 10, 0, 0, 75 9, 74, 65, 0 5, 44, 62, 0 10, 20, 81, 0 92, 51, 47, 22 52, 91, 36, 19 RGB RGB RGB RGB RGB RGB RGB RGB RGB RGB 66, 24, 108 62, 178, 182 205, 46, 41 128, 104, 130 99, 100, 102 225, 77, 84 238, 148, 104 237, 195, 65 0, 95, 106 192, 96, 147 HEX HEX HEX HEX HEX HEX HEX HEX HEX HEX #42186C #71AFB5 #CD2E29 #8CA283 #636466 #C45A56 #D8976B #E2C44C #325D69 #788292 Pantone 2617 /////////// /////////// /////////// /////////// /////////// ////////// /////////// /////////// ///////////

BRANDS WITHIN LANCASTER UNIVERSITY STUDENTS’ UNION

NTS’ U DE NI U O T N S

S U T E P K E R M A R Colours Used: Colours Used: Colours Used: Colours Used: Colours Used: Purple Red & Slate Sage & Slate no set colour scheme Green : C:45,M:0,Y:100,K24 (+Dark Red C-0,M-95,Y-100,K-34) Fonts Used: Fonts Used: Fonts Used: Fonts Used: Fonts Used Rockwell / Proxima Nova / Proxima Nova / Helvetica / Proxima Nova / BadDog / Proxima Nova Helvetica / DIN Back to Black Any to suit

FONT USAGE

Proxima Nova (primary usage) | Helvetica | | DIN | | Bold or Black for headlines / Regular for body copy

PREVIOUS BRANDING In a bid to offer more clarity around who we are and what we do, we are moving away from the ‘LUSU’ logomark and ‘swoosh’ design - to be replaced by the new ‘Lancaster University Students’ Union’ logo mark. Additionally the students’ union should no longer be referred to as ‘LUSU’, to be replaced by the full ‘Lancaster University Students’ Union’, or an iteration of this (such as ‘your students’ union’). The ‘LUSU’ logo will be phased out from Summer 2017, and all newly ordered print and materials should adopt the new logo mark and phrasing.

v1.2 - Details correct as of 17th November 2017