“Online Gambling in the EU: from Data Protection to Gambler Protection" Presentata Da: Dusan Pavlovic

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“Online Gambling in the EU: from Data Protection to Gambler Protection Alma Mater Studiorum – Università di Bologna in collaborazione con LAST-JD Consortium Università degli studi di Torino Universitat Autonoma de Barcelona Mykolas Romeris University Tilburg University DOTTORATO DI RICERCA IN Erasmus Mundus Joint International Doctoral Degree in Law, Science and Technology Ciclo 29 – A.Y. 2013/2014 Settore Concorsuale di afferenza: 12H3 Settore Scientifico disciplinare: IUS20 Titolo tesi “Online gambling in the EU: from data protection to gambler protection" Presentata da: Dusan Pavlovic Coordinatore Supervisore Prof. Giovanni Sartor Prof. dr. Bert-Jaap Koops Co-Supervisore Dr. C.M.K.C. Cuijpers Esame finale anno 2018 1 Online gambling in the EU: from data protection to gambler protection Proefschrift ter verkrijging van de graad van doctor aan Tilburg University op gezag van de rector magnificus, prof.dr. E.H.L. Aarts, en Università di Bologna op gezag van de rector magnificus, prof.dr. F. Ubertini, in het openbaar te verdedigen ten overstaan van een door het college voor promoties aangewezen commissie in de Ruth First zaal van Tilburg University op dinsdag 26 juni 2018 om 16.00 uur door Dušan Pavlović geboren te Niš, Servië 2 Alma Mater Studiorum – Università di Bologna in partnership with LAST-JD Consortium Università degli studi di Torino Universitat Autonoma de Barcelona Mykolas Romeris University Tilburg University PhD PROGRAMME IN Erasmus Mundus Joint International Doctoral Degree in Law, Science and Technology Ciclo 29 – A.Y. 2013/2014 Settore Concorsuale di afferenza: 12H3 Settore Scientifico disciplinare: IUS20 Title “Online gambling in the EU: from data protection to gambler protection" Submitted by: Dusan Pavlovic The Phd Programme Coordinator Supervisor Prof. Giovanni Sartor Prof. dr. Bert-Jaap Koops Co-Supervisor Dr. C.M.K.C. Cuijpers Year 2018 3 Promotor: Prof.dr. E.J. Koops Copromotor: Dr. C.M.K.C. Cuijpers Overige leden van de Promotiecommissie: Prof.dr. P. Balboni Prof.dr. E. Lievens Prof.dr. P. van Eecke Dr. J.H. Hoepman Dr. A. Littler 4 5 Table of contents Chapter I: Introduction ............................................................................................................................... 12 1 Setting the stage ................................................................................................................................. 12 1.1 Protection of online gamblers .................................................................................................... 13 1.2 The processing of gamblers’ personal data and the protection of online gamblers .................. 15 2 Aim of the study .................................................................................................................................. 18 3 Outline of the study ............................................................................................................................ 19 4 Methodology ....................................................................................................................................... 20 Chapter II: What is online gambling? .......................................................................................................... 21 1 Introduction ........................................................................................................................................ 21 2 The History of Gambling in Europe ..................................................................................................... 22 2.1 Review of the historical development of gambling in Europe .................................................... 22 2.2 What can we learn from history? ............................................................................................... 24 3 Moving into the present ..................................................................................................................... 24 4 Online gambling legislation in the EU ................................................................................................. 27 4.1 The foundations of contemporary gambling legislation in the EU ............................................. 27 4.2 Gambling and the Case Law of the CJEU..................................................................................... 29 4.3 The legal structure of online gambling ....................................................................................... 31 5 Ethical discourses in relation to gambling and its regulation ............................................................. 33 5.1 Gambling regulation: Between prohibitionism and liberalism ................................................... 33 5.2 Contemporary ethics of gambling regulation – The CJEU’s perspective .................................... 35 6 Conclusion ........................................................................................................................................... 38 Chapter III: Gambling-related risks and challenges to responsible gambling ............................................. 40 1 Introduction ........................................................................................................................................ 40 2 What is gambling-related risk? ........................................................................................................... 40 3 Gambling-related harms and problem gambling ................................................................................ 43 3.1 Conceptualizing gambling-related harms ................................................................................... 43 3.2 Problem gambling – one and all notions .................................................................................... 44 3.3 Problem gambling as a medical disorder .................................................................................... 45 4 Responsible gambling ......................................................................................................................... 48 4.1 The concept of responsible gambling ......................................................................................... 48 4.2 Principles of responsible gambling ............................................................................................. 50 4.2.1 Key stakeholders need to work together and adopt an evidence-based approach ........... 50 6 4.2.2 The gambler’s informed choice .......................................................................................... 52 4.2.3 Unjustified intervention is not likely to promote responsible gambling ............................ 53 4.3 Discussion on responsible gambling ........................................................................................... 54 5 Conclusion ........................................................................................................................................... 56 Chapter IV: Gambling advertising and the processing of gamblers’ data .................................................. 58 1 Introduction ........................................................................................................................................ 58 2 The impact of gambling advertising on problem gambling ................................................................ 59 2.1 The impact of gambling advertising ............................................................................................ 60 2.1.1 Limitations when measuring the impact of gambling advertising ...................................... 60 2.1.2 Findings ............................................................................................................................... 61 3 Behavioral advertising and profiling ................................................................................................... 64 3.1 Alice and Bob are gamblers! ....................................................................................................... 65 3.2 Profiling as knowledge extraction ............................................................................................... 65 3.3 Behind the curtain of profiling .................................................................................................... 67 3.4 Where do advertisers get their data from? ................................................................................ 69 3.4.1 Findings ............................................................................................................................... 70 4 Synthesis ............................................................................................................................................. 74 Chapter V: Identification and the identity of online gamblers ................................................................... 77 1 Introduction ........................................................................................................................................ 77 2 Identification and personal identity .................................................................................................... 77 3 The role online gambler identification plays in the protection of online gamblers ........................... 80 3.1 Prevention of underage gambling .............................................................................................. 81 3.1.1 ‘Underage people’ are prohibited from gambling .............................................................. 81 3.1.2 Age verification mechanisms .............................................................................................
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