DOCSLIB.ORG

Mapping the Online Gambling E-Servicescape: Impact of Virtual Atmospherics on the Gambler's Experience

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Mapping the Online Gambling E-Servicescape: Impact of Virtual Atmospherics on the Gambler's Experience UNLV Theses, Dissertations, Professional Papers, and Capstones 5-1-2013 Mapping the Online Gambling E-Servicescape: Impact of Virtual Atmospherics on the Gambler's Experience Brett Lillian Levine Abarbanel University of Nevada, Las Vegas Follow this and additional works at: https://digitalscholarship.unlv.edu/thesesdissertations Part of the E-Commerce Commons, Gaming and Casino Operations Management Commons, and the Psychology Commons Repository Citation Abarbanel, Brett Lillian Levine, "Mapping the Online Gambling E-Servicescape: Impact of Virtual Atmospherics on the Gambler's Experience" (2013). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1792. http://dx.doi.org/10.34917/4478186 This Dissertation is protected by copyright and/or related rights. It has been brought to you by Digital Scholarship@UNLV with permission from the rights-holder(s). You are free to use this Dissertation in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/or on the work itself. This Dissertation has been accepted for inclusion in UNLV Theses, Dissertations, Professional Papers, and Capstones by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact [email protected]. MAPPING THE ONLINE GAMBLING E-SERVICESCAPE: IMPACT OF VIRTUAL ATMOSPHERICS ON THE GAMBLER’S EXPERIENCE By Brett Lillian Levine Abarbanel Bachelor of Science in Statistics Bachelor of Arts in Architectural Studies Brown University 2006 Master of Science in Hotel Administration University of Nevada, Las Vegas 2009 A dissertation submitted in partial fulfillment of the requirements for the Doctor of Philosophy in Hospitality Administration William F. Harrah College of Hotel Administration The Graduate College University of Nevada, Las Vegas May 2013 Copyright by Brett Lillian Levine Abarbanel, 2013 All Rights Reserved THE GRADUATE COLLEGE We recommend the dissertation prepared under our supervision by Brett Abarbanel entitled Mapping the Online Gambling E-Servicescape: Impact of Virtual Atmospherics on the Gambler’s Experience be accepted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Hospitality Administration William F. Harrah College of Hotel Adminstration Bo Bernhard, Ph.D., Committee Chair Ashok Singh, Ph.D., Committee Member Anthony Lucas, Ph.D., Committee Member Shannon Monnat, Ph.D., Graduate College Representative Tom Piechota, Ph.D., Interim Vice President for Research & Dean of the Graduate College May 2013 ii ABSTRACT Mapping the Online Gambling E-Servicescape: Impact of Virtual Atmospherics on the Gambler’s Experience by Brett Lillian Levine Abarbanel Dr. Bo Bernhard, Dissertation Committee Chair Associate Professor of Hotel Administration University of Nevada, Las Vegas A structural model is proposed and empirically examined that investigates the influence of an online casino’s atmospheric cues on consumer behavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers’ approach or avoidance behavioral intentions. Analyzed elements of the online gambling site stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors and demographic characteristics were found to moderate the relationship between atmospheric cues and organismic satisfaction. iii ACKNOWLEDGEMENTS As I made my way through the Master’s and Ph.D. programs at UNLV over the past five and a half years, my committee chair Dr. Bo Bernhard has maintained a constant presence. Bo has taken on many roles in my academic life: from advisor, to colleague, to friend, and it has been my honor to work with him. It is so rare to find people in this world who are not only brilliant but also truly kind at heart, and Bo is one of those special few. To recognize and thank Bo for each of the many opportunities he has sent my way would drive this acknowledgements section to a length beyond that of the dissertation itself, so I must make do with this: it is with my deepest gratitude that I thank you, Bo, for all that you have given me in my pursuit of graduate education.. I would also like to thank each of the members of my dissertation committee. Dr. A.K. Singh, a statistics powerhouse, has guided me through so much of my mathematical education in my time at UNLV. Whether in class or (more frequently) in the more informal setting of Starbucks, A.K. has provided invaluable guidance to me in shaping my research analysis and design. Dr. Anthony Lucas, who chaired my Master’s thesis, has a unique, intelligent mind that has kept me on my toes since the day we met. Tony’s approach to gambling research fundamentally changed the way I view gambling academe, and receiving his positive feedback is always a high compliment. My outside committee member, Dr. Shannon Monnat, was a valuable asset to my dissertation, and her comments and advice on my work have always resulted in vast iv improvements. I am grateful for her feedback and it gives me great pleasure to know that I absolutely chose the right person for the fourth spot on my advisory committee. There are several other members of the UNLV Harrah College of Hotel Administration whom I would like to thank. Dr. James Busser, for his incredible support in his role as Director of the Ph.D. Program. And of course Ms. Beverly Petrelis; I can honestly say that I would never have completed this degree without her, so I thank her profusely for her aid as I waded through the bureaucracy that comes with higher education. I would like to thank Dr. Mehmet Erdem for advising me through an independent study that produced the first draft of this online gambling e-servicescape theory and for teaching me to look for research in every interesting news byte. Mehmet’s door was always open for me, and with his substantial knowledge of hospitality technology he was a great help to me as I investigated the online gambling frontier. I have made many new friends and colleagues through my time at UNLV, and I thank you all for helping me learn as I passed through this program. I would especially like to thank my colleague Dr. Kahlil Philander. Gambling research is a niche field and I was lucky to find someone on my very first day of the Ph.D. program who not only shares my research interest but also with whom I enjoy working. I would also like to thank Dr. Toni Repetti and Ms. Lateka Grays for their support, encouragement, and research insights. I always came away from our monthly lunches with a fresh point of view and a smile on my face. I would like to acknowledge and thank the members and attendees of iHITA and ICE Totally Gaming for their feedback to presentations on this dissertation. I also thank v CasinoCity for their assistance in creating recruitment materials for my survey and for allowing me to use their distribution channels. In addition, I thank the Conrad N. Hilton Foundation for funding this research and to the UNLV Foundation for honoring me with the President’s Graduate Research Fellowship. I conclude these acknowledgements having saved the best for last. I would like to thank my family for their undying support through my educational career. Henry Abarbanel, Beth Levine, and Sara Abarbanel are the most brilliant, dedicated, wonderful people I know and it is by their example that I pursue my interests with such enthusiasm. I conclude this acknowledgements section by thanking the single most important person in my life, Jared Okun. Jared, I am who I am and where I am today because of your love and I will forever be grateful to you for that. vi TABLE OF CONTENTS ABSTRACT.......................................................................................................................iii ACKNOWLEDGEMENTS............................................................................................... iv LIST OF TABLES............................................................................................................. ix LIST OF FIGURES ............................................................................................................ x CHAPTER 1 INTRODUCTION ...................................................................................... 1 Overview......................................................................................................................... 1 Purpose of the Study ....................................................................................................... 5 Significance of the Study................................................................................................ 5 Research Design and Methodology ................................................................................ 6 Delimitations................................................................................................................... 7 Definition of Key Terms................................................................................................. 7 Organization of Dissertation........................................................................................... 8 CHAPTER 2 LITERATURE REVIEW ..........................................................................
Load more

Recommended publications
  • The Nobel Prize: a 'Heritage-Based' Brand
    The Nobel Prize: A ‘Heritage- based’ Brand-oriented Network Mats Urde Stephen A. Greyser Working Paper 15-010 August 19, 2014 Copyright © 2014 by Mats Urde and Stephen A. Greyser Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author. 2014‐08‐19 The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network Mats Urde Stephen A. Greyser [email protected] [email protected] 1 2014‐08‐19 ABSTRACT Purpose – Understanding the Nobel Prize as a ‘true’ heritage brand in a networked situation and its management challenges, especially regarding identity and reputation. Methodology – The Nobel Prize serves as an in-depth case study and is analysed within an extended corporate brand identity framework that incorporates reputation. Findings – The Nobel Prize is a ‘true’ corporate heritage brand (in this case, organizational brand). It is the ‘hub’ of a linked network of brands – “a federated republic”. The brand core of the Nobel Prize is its set of core values supporting and leading to its promise; “for the benefit of mankind”. The core constitutes a hub around which the essential award-granting institutions, as well as the Nobel Foundation and other related entities and stakeholders gravitate. The laureates represent the Nobel Prize track record. The Will of Alfred Nobel, described as “The Nobel Prize federation’s constitution” is interpreted by us as indicating a brand-oriented approach within a network of interrelated institutions and organisations.
    [Show full text]
  • “Online Gambling in the EU: from Data Protection to Gambler Protection" Presentata Da: Dusan Pavlovic
    Alma Mater Studiorum – Università di Bologna in collaborazione con LAST-JD Consortium Università degli studi di Torino Universitat Autonoma de Barcelona Mykolas Romeris University Tilburg University DOTTORATO DI RICERCA IN Erasmus Mundus Joint International Doctoral Degree in Law, Science and Technology Ciclo 29 – A.Y. 2013/2014 Settore Concorsuale di afferenza: 12H3 Settore Scientifico disciplinare: IUS20 Titolo tesi “Online gambling in the EU: from data protection to gambler protection" Presentata da: Dusan Pavlovic Coordinatore Supervisore Prof. Giovanni Sartor Prof. dr. Bert-Jaap Koops Co-Supervisore Dr. C.M.K.C. Cuijpers Esame finale anno 2018 1 Online gambling in the EU: from data protection to gambler protection Proefschrift ter verkrijging van de graad van doctor aan Tilburg University op gezag van de rector magnificus, prof.dr. E.H.L. Aarts, en Università di Bologna op gezag van de rector magnificus, prof.dr. F. Ubertini, in het openbaar te verdedigen ten overstaan van een door het college voor promoties aangewezen commissie in de Ruth First zaal van Tilburg University op dinsdag 26 juni 2018 om 16.00 uur door Dušan Pavlović geboren te Niš, Servië 2 Alma Mater Studiorum – Università di Bologna in partnership with LAST-JD Consortium Università degli studi di Torino Universitat Autonoma de Barcelona Mykolas Romeris University Tilburg University PhD PROGRAMME IN Erasmus Mundus Joint International Doctoral Degree in Law, Science and Technology Ciclo 29 – A.Y. 2013/2014 Settore Concorsuale di afferenza: 12H3 Settore Scientifico disciplinare: IUS20 Title “Online gambling in the EU: from data protection to gambler protection" Submitted by: Dusan Pavlovic The Phd Programme Coordinator Supervisor Prof.
    [Show full text]
  • Lottery Gambling and Addiction: an Overview of European Research Mark D
    Lottery gambling and addiction: An overview of European research Mark D. Griffiths and Richard T.A. Wood Psychology Division Nottingham Trent University Address for written correspondence: Psychology Division, Nottingham Trent University, Burton Street, Nottingham, NG1 4BU, United Kingdom. Address for written e-mail correspondence: [email protected] [email protected] The authors would like to thank all the people who provided information in the compiling of this study. Lottery gambling and addiction: An overview of European research This report is the first in a series of papers to concentrate on gambling in Europe. The focus of this first report is lottery gambling (including scratchcards and video lottery terminals) across Europe in relation to addiction and other social impacts. We are well aware that the picture we present in this first report is incomplete as there is very little in the established peer-reviewed research literature on the social impact of lottery gambling. It is hoped that this report will provide the starting basis for others in both the academic and gambling industry communities to "fill in the gaps". Compiling this report has not been easy for a number of reasons. These all have a bearing on the conclusions that we make at the end. The areas of concern that that we would like to raise at the outset include: - The diverse quality and variety of sources used: This report has been compiled using the small amount of academic literature, academic conference papers, annual gaming reports, market research reports, lottery website information, and personal communications. A major weakness of the information that we have gathered in this report stems from the fact that a lot of it is what we would call "grey literature" that is not published in peer-reviewed academic journals and has therefore not come under the scrutiny of peers in the field.
    [Show full text]
  • Prize Content Ebook Template
    How to Generate Leads Using Content Marketing © Prize Content 2019 Introduction Contents Introduction 3 Create Leads and Influence Conversions4 Build Trust with Your LeadsandCustomers6 Welcome to Prize Content’s guide to generating leads using content How Content Influences marketing. BrandPerception8 You’ve made a great call in picking up this guide and having a read. Looks nice too, doesn’t it? A lot of companies don’t understand the huge value of content marketing. If they do, they often struggle to use it to generate leads. This might be a familiar feeling for you. This guide will help you in both of those areas. If you’ve got great expertise and stories to share in your business, you shouldn’t keep all that goodness to yourselves! Tell it to your audience and everyone benefits. So, read on to discover the ways you can grow your business through content marketing, and make some changes today. 2 3 © Prize Content © Prize Content channels. Rather, it is by far the most The first step in a successful content Create Leads and successful means of making your marketing plan is to understand your business visible to new prospects.If audience. This is an absolute you find yourself asking how to get necessity, and should be done before Influence Conversions found on Google, Twitter, Facebook, any content is created. or Instagram, the answer is always Using content marketing as a powerful lead generation tool. the same: a consistent, high-quality That’s because you need to content strategy. understand where your potential customers are in order to target the It goes without saying that the consistently are known to That’s because the content-surfacing channels they visit most.
    [Show full text]
  • Advertising "In These Imes:"T How Historical Context Influenced Advertisements for Willa Cather's Fiction Erika K
    University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Dissertations, Theses, and Student Research: English, Department of Department of English Spring 5-2014 Advertising "In These imes:"T How Historical Context Influenced Advertisements for Willa Cather's Fiction Erika K. Hamilton University of Nebraska-Lincoln Follow this and additional works at: http://digitalcommons.unl.edu/englishdiss Part of the American Literature Commons Hamilton, Erika K., "Advertising "In These Times:" How Historical Context Influenced Advertisements for Willa Cather's Fiction" (2014). Dissertations, Theses, and Student Research: Department of English. 87. http://digitalcommons.unl.edu/englishdiss/87 This Article is brought to you for free and open access by the English, Department of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Dissertations, Theses, and Student Research: Department of English by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. ADVERTISING “IN THESE TIMES:” HOW HISTORICAL CONTEXT INFLUENCED ADVERTISEMENTS FOR WILLA CATHER’S FICTION by Erika K. Hamilton A DISSERTATION Presented to the Faculty of The Graduate College at the University of Nebraska In Partial Fulfillment of Requirements For the Degree of Doctor of Philosophy Major: English Under the Supervision of Professor Guy Reynolds Lincoln, Nebraska May, 2014 ADVERTISING “IN THESE TIMES:” HOW HISTORICAL CONTEXT INFLUENCED ADVERTISEMENTS FOR WILLA CATHER’S FICTION Erika K. Hamilton, Ph.D. University of Nebraska, 2014 Adviser: Guy Reynolds Willa Cather’s novels were published during a time of upheaval. In the three decades between Alexander’s Bridge and Sapphira and the Slave Girl, America’s optimism, social mores, culture, literature and advertising trends were shaken and changed by World War One, the “Roaring Twenties,” and the Great Depression.
    [Show full text]
  • What Is Premium Loyalty? • Free Vs
    FREE VS. FEE: WILL CUSTOMERS PAY FOR THE RIGHT PREMIUM LOYALTY PROGRAM? inteqinsights.com VIP, MEMBERSHIP OR PREMIUM LOYALTY PROGRAMS With the abundance of loyalty programs in the market today, it’s no wonder consumers have become immune to offers and incentives. Yet, premium loyalty programs (often called VIP, Membership, or Paid Loyalty) are paving new ground in this mature field. In a tough competitive market, retailers as diverse as Amazon, Restoration Hardware and GameStop are using premium loyalty programs to take customer engagement, customer loyalty and incremental revenue to new heights. WHAT’S INSIDE? • WHAT IS PREMIUM LOYALTY? • FREE VS. FEE • WILL CUSTOMERS PAY FOR LOYALTY? • WITH FREE LOYALTY, WHAT’S THE RISK? • WHO’S DOING PREMIUM LOYALTY WELL? • IS PREMIUM LOYALTY RIGHT FOR YOU? WHAT IS PREMIUM LOYALTY? Just about any time you visit a retailer, you’re asked if you are part of their rewards program. You give the cashier your phone On average, number, acquire points, and eventually, receive a reward in the form of coupons or discounts. households belong to Sign up. Get a Card. Get points. Loyalty progarms are usually that simple. 29 If consumers have loyalty cards or apps for just about every loyalty retailer, is this really loyalty? programs, How do you differentiate your loyalty program and keep your yet are only best customers coming back for more? Enter, premium loyalty. Premium loyalty programs are designed to help brands engage active in their best customers. By providing a premium level of access to experiences, savings and valuable benefits that go beyond what a free loyalty program offers, you integrate your brand into 12 a customer’s everyday life and strengthen the relationship they have with your brand.
    [Show full text]
  • Legal Framework and Current Situation Surrounding Gambling Practices in France
    Legal framework and current situation surrounding gambling practices in France Jean-Michel Costes, French Monitoring Centre for Gambling (ODJ) International Conference Gambling in the Czech Republic and its New Regulatory Framework Praha Thursday 9th October 2014 1 Plan 2 Online •Introduction: legal framework of gambling in gambling in France France, a regulation strategy •Current situation surrounding gambling Introduction practices in France Offline gambling •Off line gambling Online gambling •On line gambling Conclusion •Conclusion [email protected] 8/10/2014 A new strategy: regulation vs. prohibition 3 The 12th of May 2010 France "opened the online gambling market to competition" in three areas: sports Online betting, horse course betting and poker gambling in France The new law: •entrusted the regulation of this market to an Introduction Offline independent administrative authority, ARJEL, which gambling grants approvals to operators and controls their Online gambling activity Conclusion •Set up an expert public centre, ODJ, in order to assess situation surrounding gambling practices in France [email protected] 8/10/2014 The legal framework of gamble in France has undergone a significant change in 2010. The 12th of May 2010 France opened a legal online gambling supply on three sectors: sports betting, horse course betting and poker 3 Legal situation before 2010 4 Gambling legal framework in France before 2010 Casinos Online Sports Horse gambling Lotteries (Tables games, in France betting racing Slot machines) Poker FDJ FDJ PMU
    [Show full text]
  • Eugene F. Fama Booth School, University of Chicago, Chicago, IL, USA
    Two Pillars of Asset Pricing Prize Lecture, December 8, 2013 by Eugene F. Fama Booth School, University of Chicago, Chicago, IL, USA. he Nobel Foundation asks that the Prize lecture cover the work for which T the Prize is awarded. Te announcement of this year’s Prize cites empirical work in asset pricing. I interpret this to include work on efcient capital markets and work on developing and testing asset pricing models—the two pillars, or perhaps more descriptive, the Siamese twins of asset pricing. I start with ef- cient markets and then move on to asset pricing models. EFFICIENT CAPITAL MARKEts A. Early Work Te year 1962 was a propitious time for Ph.D. research at the University of Chi- cago. Computers were coming into their own, liberating econometricians from their mechanical calculators. It became possible to process large amounts of data quickly, at least by previous standards. Stock prices are among the most acces- sible data, and there was burgeoning interest in studying the behavior of stock returns, centered at the University of Chicago (Merton Miller, Harry Roberts, Lester Telser, and Benoit Mandelbrot as a frequent visitor) and MIT (Sidney Alexander, Paul Cootner, Franco Modigliani, and Paul Samuelson). Modigli- ani ofen visited Chicago to work with his longtime coauthor Merton Miller, so there was frequent exchange of ideas between the two schools. It was clear from the beginning that the central question is whether asset prices refect all available information—what I labeled the efcient markets hy- pothesis (Fama 1965b). Te difculty is making the hypothesis testable. We can’t 365 6490_Book.indb 365 11/4/14 2:30 PM 366 The Nobel Prizes test whether the market does what it is supposed to do unless we specify what it is supposed to do.
    [Show full text]
  • Advertising, Marketing & Promotions Alert >> Is This the End of Premium
    SEPTEMBER 2011 ADVERTISING, MARKETING & PROMOTIONS >> ALERT IS THIS THE END OF PREMIUM TEXT MESSAGING GAMES? More than four years after lawsuits were filed against Fox Broadcasting, NBC, and other parties claiming that sweepstakes promoted on the TV shows “Deal Or No Deal” and “American Idol” were illegal under California and Massachusetts law, the parties have reached a tentative settlement. The settlement, scheduled for a BACKGROUND THE BOTTOM LINE preliminary hearing in federal district The settlement relates to the Lucky Do the lawsuits and settlement mean court in California on September 19, Case Game promotional sweepstakes the end of premium text messaging provides that the defendants will: that aired between December 2005 promotional games? Definitely not. 1) refund all premium text message and February 2008 on the television Perfectly legal promotional games show “Deal or No Deal” on NBC and charges paid by class members – can be structured using premium the American Idol Challenge promotional potentially millions of people – who text messaging as a means of entry. sweepstakes that aired between submit valid claims, Certainly, however, the appropriate February and May 2007 on the legal structure of such promotions 2) pay attorney’s fees and costs “American Idol” TV show. and related business goals must be up to about $5.2 million, and Viewers were able to participate in carefully considered and balanced 3) consent to an injunction that bars against any potential risks – of these games either by entering for them for five years from creating, litigation, lost executive time, and free via the internet (although the sponsoring, or operating any contest potential settlement costs – in the lawsuits claimed that that option was or sweepstakes for which entrants event they are challenged in court.
    [Show full text]
  • « On-Line Gambling in France »
    8th EUROPEAN CONFERENCE ON GAMBLING STUDIES AND POLICY ISSUES « ON-LINE GAMBLING IN FRANCE » 14 – 17 September 2010 Radisson SAS Palais Hotel, Vienna, Austria Martina Barcaroli Member of the Paris and Rome Bars Conference on gambling, Vienna © Avv. Martina Barcaroli 1 16 September 2010 Table of contents I. AN INTRODUCTION TO THE NEW FRENCH LAW ON ON-LINE GAMBLING II. THE FRENCH MARKET BEFORE THE GAMBLING ACT OF MAY 12TH: WHY OPENING UP ? III. THE FRENCH GAMBLING MARKET IS AN ATTRACTIVE ONE: COMPARING WITH ITALY IN 2009 IV. THE ON-LINE GAMBLING MARKET IN FRANCE BEFORE THE OPENING UP: MONOPOLY VS. COMPETITION V. PICTURING TODAY’S FRENCH ON-LINE GAMBLING MARKET VI. THE FRENCH REGULATORY SCENARIO AFTER THE GAMBLING ACT : CONTROLLED EXPANSION VII. MAIN FEATURES OF THE FRENCH GAMBLIG ACT VIII. CONCLUSIONS Conference on gambling, Vienna © Avv. Martina Barcaroli 2 16 September 2010 I. An introduction to the new French law on on-line gambling (1/1) • The Law n° 2010-476 of May 12th 2010 (the « French Gambling Act ») on the opening to competition and the regulation of the on-line gambling sector is a partial revolution (it concernes only one part of the on-line gambling market). • Inspired by the Italian model • Introduces a system based upon three major axaes: i) Open to competition under strict public control through national licences (no mutual recognition) ii) Measures for chanelling illegal gambling into legal controlled gambling iii) Measures for protecting vulnerable gamblers • Today, after the green light of the EU Commission, the French regulatory system is a coplete one and amounts to a complex set of rules composed by the Law of May 12th PLUS 19 Government Decrees.
    [Show full text]
  • Evaluating the Impact of Esport Brand Extensions on Brand Equity and Behavioral Intentions
    Georgia State University ScholarWorks @ Georgia State University Kinesiology Dissertations Department of Kinesiology and Health Summer 8-13-2019 Evaluating the impact of esport brand extensions on brand equity and behavioral intentions Glynn M. McGehee Georgia State University Follow this and additional works at: https://scholarworks.gsu.edu/kin_health_diss Recommended Citation McGehee, Glynn M., "Evaluating the impact of esport brand extensions on brand equity and behavioral intentions." Dissertation, Georgia State University, 2019. https://scholarworks.gsu.edu/kin_health_diss/27 This Dissertation is brought to you for free and open access by the Department of Kinesiology and Health at ScholarWorks @ Georgia State University. It has been accepted for inclusion in Kinesiology Dissertations by an authorized administrator of ScholarWorks @ Georgia State University. For more information, please contact [email protected]. ACCEPTANCE This dissertation, EVALUATING THE IMPACT OF ESPORT BRAND EXTENSIONS ON BRAND EQUITY AND BEHAVIORAL INTENTIONS, by GLYNN MCGEHEE, was prepared under the direction of the candidate’s Dissertation Advisory Committee. It is accepted by the committee members in partial fulfillment of the requirements for the degree, Doctor of Philosophy, in the College of Education & Human Development, Georgia State University. The Dissertation Advisory Committee and the student’s Department Chairperson, as representatives of the faculty, certify that this dissertation has met all standards of excellence and scholarship as determined by the faculty. ________________________________ Beth Cianfrone, Ph.D. Committee Chair ________________________________ ________________________________ Timothy Kellison, Ph.D. Rebecca Ellis, Ph.D. Committee Member Committee Member ________________________________ Soon-Ho Kim, Ph.D. Committee Member ________________________________ Date ________________________________ Jacalyn Lund, Ph.D. Chairperson, Department of Kinesiology and Health ________________________________ Paul A.
    [Show full text]
  • Oklahoma Lottery Commission Permanent Rules
    OKLAHOMA LOTTERY COMMISSION PERMANENT RULES EFFECTIVE 6/19/2014 (packet revised 6/20/2014) The attached material includes all of the permanent rules for the Oklahoma Lottery Commission. A separate document is available on our web site (www.lottery.ok.gov) which shows the rule changes that were made effective 6/19/2014. Page 1 TITLE 429. OKLAHOMA LOTTERY COMMISSION CHAPTER 1. GENERAL ADMINISTRATION 429:1-1-1. [RESERVED] 429:1-1-2. Applicability This Chapter explains the nature and general operations of the Oklahoma Lottery Commission. The rules have been promulgated for the purpose of administrating and enforcing the Oklahoma Education Lottery Act, Sections 701 et seq. of Title 3A of the Oklahoma Statutes. The Oklahoma Lottery Commission (OLC) Board of Trustees may amend these Rules and/or adopt new Rules as necessary to administer the Act. In the event of a conflict between the Act and these Rules, the Act will govern. 429:1-1-3. Definitions In addition to terms defined in the Oklahoma Education Lottery Act, the following words or terms, when used in this Chapter, shall have the following meaning unless the context clearly indicates otherwise: "Act" means the Oklahoma Education Lottery Act. "Active Game" means a lottery game currently available for sale from the Oklahoma Lottery Commission. "Activated Pack" means the status of a pack of tickets which indicates to the OLC that tickets are being sold from that pack. "Altered Ticket" means any ticket intentionally changed by a player or by other persons or means in an attempt to make the ticket appear as a winning ticket.
    [Show full text]