Cash Box NY Date, the Primary Sponsors of These Type of on What Could Have Been a Typical Album/Ticket Circulation NINA TREGUB
November 2, 1985 ZZ Top Turning Up The Heat With “Afterburner Story on Page 15 •« V 1 ' H Qf ^ J|| HBl Y C4SH BOX ^THE INTERNATIONAL MUSIC / COIN MACHINE / HOME ENTERTAINMENT WEEKLY VOLUME XLIX — NUMBER 21 — November 2, 1985 C4SHBQ< GUEST EDITORIAL GEORGE ALBERT President and Publisher MARK ALBERT Corporate $$$$ Aid Artists & Promoters — Vice President and General Manager SPENCE BERLAND Manufacturer’s Next? Vice President By Rip Pelley J.B. CARMICLE Vice President Many years have passed since the American consumer tuned in the with major music stars. Many potential sponsors are still fence sitting DAVID ADELSON radio to laugh at a young comic who identified himself as “Bob because of the usual expensive fees inherent with these type of Managing Editor Pepsodent Hope." While Hope’s middle name may have changed from programs. Although these fees are usually justified, most advertisers ROBERT LONG "Pepsodent" to “Texaco,” consumers have never changed their cannot afford the high ticket sponsorship. willingness to identify products with the celebrities In fill the void for these of companies, record Director Black/Urban Marketing who endorse them. order to types Currently, the advertising industry, facing manufacturer’s can tap these organization’s JIMI FOX audience slippage and fragmentation in network products and retail outlets for use in national and Director Media Communications television advertising, has turned to event local new release campaigns. In turn, the Research sponsorship and targeted consumer marketing advertiser can participate in the airtime generated KEITH ALBERT, Manager campaigns to further reach today's mobile by these promotions, as well as potential DARRYL LINDSEY RON ROSENTHAL consumer.
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