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Look at ratings: Oren Harris getting ready Changing hands: tv station transfers down for full -scale hearing 34 in '62, while radio increased 100

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4 BROADCASTING, February 18, 1963 Waiting for word It's unlikely there will be formal CLOSED CIRCUIT confirmation of Newton N. Minow's Among program men with gripe Assn., which last week retained coun- resignation as chairman of FCC until against ratings are David Susskind, sel to undertake project. Dr. Harold after he returns from European trip Peter Tewksbury of It's a Man's J. Barnett, Ohio State economist, and Feb. 24. Even then chances are he World and Sylvester L. (Pat) Weaver. It Charles H. Smith, of U. of Minne- won't comment until he's confronted also is anticipated that testimony will sota, former CBS economist, were re- on Capitol Hill by either House or be solicited from network heads and tained, along with Ernest Jennes, of Senate Commerce Committee, which their programming vice presidents, Covington & Burling, and Tom Wil- might develop week or so later. leading advertisers and responsible son, of Dow, Lohnes and Albertson, There's avid congressional interest be- government agencies. After opening as Washington legal counsel with cause Commerce Committee chairmen round on generalities of surveys, in- Mr. Jennes as coordinator. Cost of had had no inkling of Minow plans vestigation will likely turn to individ- project understood to be in area of until publication in Feb. 11 issue of ual rating firms. $35,000 and will be underwritten by BROADCASTING of report that he had contributions of highest half -hour rate advised President Kennedy of his in- Two for one of affiliated stations. Study will intention to leave in late May and had There's good change A. C. Nielsen clude affiliate compensation as well as recommended FCC's newest commis- Co. will act soon, as number of its option time, clearances and related sioner, 33- year -old E. William Henry, clients have been urging, to resolve factors. Individual compensation Tennessee Democrat, as successor. measurement problem that otherwise agreements will not be covered. Proj- ect was approved by affiliates board Customarily there has been no time will get bigger month by month. Prob- at in Palm Springs, Calif., lag when member of FCC has re- lem is in its treatment of multiple -set meeting last signed. But, in extenuation of Minow tv homes: If there are two sets in December. situation, it's recalled that in most in- house and both are tuned to same Affiliates board last week approved stances in which commissioners have channel, it's counted as one home; if retention of experts on recommenda- left before completion of their ap- they're tuned to different channels, it's tion of its economic and legal study pointed terms they have either joined two homes. And in computing "Homes committee, which met in Chicago Feb. entities in communications or in law Using Television" it's counted as two 6. Members of committee are How- practice which would have posed con- homes in any case as long as both sets ard Lane, KOIN -TV Portland, Ore., flict of interest questions. In Mr. are on. "HUT' figures, then, are in- chairman; T. B. Baker Jr., WLAC- Minow's case, however, his associa- flated to extent that there's concur- TV Nashville, chairman of full board; tion with Encyclopaedia Britannica rent multiple -set usage within homes. Thomas S. Murphy, Capital Cities would present no such question since Multiple -set homes now represent Broadcasting, New York, secretary; firm isn't licensee in broadcasting. about 12% of national total (more in Charles H. Crutchfield, Jefferson Standard Broadcasting Co. (WBTV), Early lock -up some areas such as New York), but Nielsen says non -concurrent usage re- Charlotte; William B. Quarton, WMT- CBS-TV President James T. Aubrey duces inflation to "insignificant" pro- TV Cedar Rapids; Tom Chauncey, Jr. is expected to send letter to portions. It acknowledges, though, KOOL -TV Phoenix, and Richard A. affiliates this week giving fall schedule that situation will get worse as mul- Borel, WBNS -TV Columbus. for 1963 -64 season (also see story, tiple -set homes increase, so is trying page 60). Letter expected to contain to work out solution now. This may New ally personal note to effect that this is ear- take form of multiple processing to Sen. J. Howard Edmondson (D- liest CBS -TV, or any network, has ever eliminate duplication. Okla.) has heeded complaints of Okla- locked up fall schedule. Torrid pro- homa broadcasters against FCC pro- Local and live gramming pace also is reflected in CBS - gramming intrusions and plans to take TV's selling. Judy Garland's new ve- FCC is expected to act within 30 action. Senator, who resigned as gov- hicle, Sunday, 9 -10 p.m., next fall, re- days on license renewals of most of ernor two weeks before end of his portedly already is SRO and with ad- some 100 California and Texas sta- term to accept appointment to Senate, vertisers actually waiting for possible tions whose applications have been plans conference with Oklahoma opening. Advertisers already in show held up because of questions about broadcasters this weekend. Confer- are said to include Menley -James programming policy (BROADCASTING, ence was called because of protests (Contac), American Tobacco, S &H Dec. 3, 1962). Staff is now review- against FCC's Omaha hearing on local Green Stamps, and fourth unidenti- ing applications in light of FCC de- television programming (BROADCAST- fied advertiser. cisions in WKY -TV Oklahoma City ING. Feb. 11, 4). and WFAA -TV Dallas cases. Both Ratings witnesses stations had been cited by staff be- Location shooting "Who's Who" of broadcasting, ad- cause of alleged lack of proposed Dearth of prime time, first-run syn- vertising, program production and local, live programming. But com- dicated series is expected to continue government are expected to be called mission renewed both after ruling they in 1963 -64, but one strong contender to testify early in March when House had made substantial showing in 6 -11 in this category is United Artists Tele- Special Subcommittee on Investiga- p.m. time period through policy of vision's Lee Marvin Show. UA Tv tions begins long- awaited hearings on pre -emption. Rule of thumb being is reported to be producing and sell- broadcast rating services (see story, used is that stations that can make ing series with following twist: If sta- page 34). Although subcommittee similar showing are to be renewed. tion in given market agrees to buy it's series, UA Tv will film an episode sources are mum about plans, CBS -TV affiliates study known that number of broadcasters there and engage station to serve as in both radio and television have been Basic study of contractual relations co- producer. Details expected to be interviewed in "use" made of rating between network and affiliates is being announced by UA Tv in next few surveys and may be called to testify. undertaken by CBS -TV Affiliates weeks.

Published every Monday, 53rd issue (Yearbook Number) published in November, by BROADCASTING PUBLICATIONS INC., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C., and additional offices. YOU CAN'T COVER

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This provocative headline is more than a facetious approach to a marketing problem. If you presently have distribution in and are exerting advertising pressure on the Indianapolis market, then consideration of the Terre Haute market is of vital importance to your sales success. HERE'S WHY: 4. Combining WTHI -TV with any Indianapolis 1. Terre Haute is closely linked to Indianap- television develops sizeable, additional olis for its distribution. penetration without additional cost. 2. Two of the Leading Supermarket Chains 5. The combination of. WTHI -TV with an in the Terre Haute -Indianapolis coverage Indianapolis effort reduces excessive du- area credit the WTHI -TV area with more plication, substituting new potential cus- than one fourth of their total area sales. tomers. 3. Indianapolis Television, even when ex- 6. The Terre Haute -Indianapolis media ap- tensively used, misses 80% of the Terre proach does not reduce the level of impact Haute metro area. in metro Indianapolis.

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6 BROADCASTING, February 18, 1963 WEEK IN BRIEF

Television's audience is delineated in CBS -sponsored, Composition of city's radio listeners are researched by $135,000 study. Findings: most people love programs, but WTOP Washington. Presentation lists not only each sta- feel vaguely uncomfortable about not being educated or tion's audience, but details characteristics down to what

informed. Smaller group is more critical. See .. . brand of coffee they drink. See ... TV'S A BLESSING TO MOST ... 27 RESEARCH BREAKTHROUGH ...46

Rating services due to be put on congressional griddle Second BBC tv network is scheduled to start next year. as House subcommittee prepares to start sessions early To be known as BBC2, second program begins with 25 next month. If rumors of hanky -panky activities are true, hours a week and will use 625 -line standards. Need seen

three more . broadcasting is due for another scandal. See .. . for London studios. See OREN HARRIS SET TO GO ... 34 BBC'S SECOND NETWORK ... 110

Words fly in station rep circles about group station WHAS Louisville becomes sixth 50 kw outlet to join ABC selling. McGavren, announcing elimination of own group Radio in less than a year. Pauley looks for three more plan, calls it form of rate cutting. Eastman disagrees high power radio stations to become affiliated with net-

and defends practice. See .. . work in next six months. See ... KILLS GROUP SALES PLAN ... 50 WHAS JOINING ABC RADIO ... 120 SPECIAL FEATURE: PERSPECTIVE '63 Radio and tv can look forward to good year no matter All signs point to continuation of FCC's "activist" policy which way the economy goes. If slippage occurs, ad- in regulation. Even with Minow gone, present attitudes on vances will be mild; if business moves ahead, tv will bene- programming, renewals, sanctions are seen as persisting fit substantially, radio at lower level. See .. with administration in control of commission. See ...

RADIO -TV OUTLOOK GOOD ... 67 FCC OUTLOOK: MORE OF SAME . 80

Change in strategy indicated for RAB as Ed Bunker Which advertiser will be Mr. Big of 1963? Not one but readies to take over leadership. Different era for radio, several are seen for both radio and tv, including a number he says, and need now is for concentration on agencies new to tv who are expected to considerably increase their

and a bigger budget to move on all fronts. See .. . commitments. See... BUNKER'S EYE VIEW OF RAB ... 72 WHO'LL BE THE SUCCESSES? ... 86

DEPARTMENTS

AT DEADLINE 9 GOVERNMENT 34 MIIIBROADCASTINGTHE SUSINESSWEEHLV OF TELEVISION ANO RADIO BROADCAST ADVERTISING 46 INTERNATIONAL 110 Published every Monday, 53rd issue (Yearbook Number) published in BUSINESS BRIEFLY 54 LEAD STORY 27 November by BROADCASTING PUBLICA- TIONS, INc. Second -class postage paid CHANGING HANDS 120 THE MEDIA 120 at Washington, D. C., and additional CLOSED CIRCUIT 5 MONDAY MEMO 24 offices. Subscription prices: Annual sub- DATEBOOK 14 OPEN MIKE 20 scription for 52 weekly issues $7.00. Annual subscription including Year- DATELINE 114 OUR RESPECTS 147 book Number $12.00. Add $2.00 per year for Canada and $4.00 for all EDITORIAL PAGE 148 PROGRAMMING 60 other countries. Subscriber's occupation required. Regular issues 35 EQUIPMENT & ENGINEERING 128 WEEK'S HEADLINERS 10 cents per copy. Yearbook Number FANFARE 108 $5.00 per copy. Subscription orders and address FATES & FORTUNES 129 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales St., N.W., FILM SALES 66 Washington 6, D. C. On changes, please include both old and new FINANCIAL REPORTS 66 addresses plus address label from front cover of magazine. FOR THE RECORD 135

BROADCASTING, February 18, 1963 7 NEED: Eradicate paraly- tic polio by inoculating over 70% of Omaha's population with Sabin Oral Vaccine. Medical So- ciety names KMTV "Of- ficial Information Center" for Omaha area SOS Days. (Summer, 1962)

KAAT v COMMUNICATIONS DESK

ACTION: Cancelling all INIR mmercials and regularly scheduled programs, KMTV conducts a seven-hour telecast for the Omaha-Douglas County Medical Society.

(Ç Iji

RESULT: Success. 85% UDOS: Ray che r , (test inoculated and K1V4V Television speaker at KIVITV's Fifth Awards fortttbe Annual Television Medical SJcity men Award Dinner. most responsible. 1/8/63 ive.f, em Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT DEADLINE

NCTA directors evidently have decided Hope package on NBC -TV costing $18 million to take this approach rather than have "tougher regulation forced on them." CHRYSLER BUYS HOUR -LONG REVUE -PRODUCED SERIES "Simple" regulation will be hard to NBC -TV announces today $18 mil- Lure with Mr. Hope appearing as host. come by, however, if catv continues to lion Chrysler Corp. buy of weekly hour NBC -TV proclaimed buy as major spread into cities already well served tv show for next season that will be and outstanding, noting that as single - by tv stations, he said. built around Bob Hope. Earlier esti- season, one -advertiser purchase, new Present climate among catv leaders mates had placed tab at some $14 mil- series places Chrysler in position of be- and government is much better today lion in time and talent (see story, page ing one of few companies with full than it was some weeks ago, community 58). Spokesmen, however, placed sponsorship of weekly hour on tv. antenna spokesman said. package price at some $11 million for It's pointed out also that Chrysler's In recent weeks, Mr. Smith and Rob- talent and production, and about $7 tv effort will enable its dealers to benefit ert L'heureux, NCTA general counsel, million for time. New program will fill by weekly continuity with tv audience. have met with key FCC staffers on pro- Friday, 8:30 -9:30 p.m., on NBC -TV's posed federal regulation (CLOSED CIR- schedule next fall, starting Sept. 27. NCTA board wants CUIT, Feb. 11). NCTA leaders feel that Chrysler's purchase was made final views of NAB -which wants much stricter control and has authorized own after long negotiations by Richard E. `simple' legislation Forbes, Chrysler's director of corporate committee to study situation -are not National Community Tv Assn. advertising; Charles (Bud) Barry, Young board important to overall plan. of directors, meeting in New Orleans, & Rubicam's senior vice president and Lobbying before Congress for NCTA "unanimously" adopted resolution that director of tv and radio; NBC President plan already is underway. It is under- NCTA seek "federal legislation." Robert E. Kintner; Walter D. Scott, stood that month ago FCC Chairman Individuals at meeting reached Friday NBC -TV executive vice president; Newton N. Minow asked Washing- refused to elaborate on legislation James Saphier, representing Bob Hope, to be ton communications consultant Frank sought pending series of regional and Lew Wasserman, MCA president, meet- (Scoop) Russell to use his office to ings with NCTA members representing Revue Productions. to explain mediate differences between FCC, Con- plan and seek endorsement. It was In addition, Chrysler will co- sponsor gress, broadcasting and catv on pro- learned, however, that responsible com- with Gillette the following sports cov- posed regulation. Mr. Russell, former munity tv leaders feel "simple" legisla- erage on NBC -TV: World Series, All - NBC vice president and present RCA - tion from Congress is necessary to as- Star Baseball Games, Rose Bowl and NBC consultant, owns half-interest in sure orderly growth and control of Blue -Gray Football Games. Ellensburg, Wash., catv. catv. Points that reportedly will be Contract for Hope series is for 52 Catv bill failed to pass Senate by covered in proposed bill: weeks, with total of 48 color productions one vote three years ago and FCC has ( I ) federal government, through in which will be seen. given request for strict regulation top comedian Five FCC, assumes control of catv thus pre- will priority legislative request for 1963. star him in variety format and sixth empting restrictive and non -conforming will feature his annual Christmas pres- Rep. Oren Harris (D- Ark.). chairman regulation by states and local communi- (expanded this 90 of House Commerce Committee, has entation year to min- ties; (2) protection for individual, local utes). Also included are two full -hour taken opposite view. NAB would like tv station with its signals to be put on dramatic in which Mr. Hope will to see regulation at least as strong as shows catv system and non -duplication of pro- star. that originally sought by FCC. gramming from outside station; (3) pro- Revue will film all other programs in vision for adequate signal strength of series, emphasizing suspense and adven- Personal touch needed local station at least as good as those in successful brought in from other cities. advertising All 25 NCTA board members were at Advertising that fails to survive in New Orleans meeting and voted for res- today's keen competition for prospect Some problem! olution after presentation of alternatives attention probably lacks "interpersonal" to regulation or no regulation by Wash- quality, Paul C. Harper Jr., president of Three glamorous women tele- ington attorney E. Stratford Smith of Needham, Louis & Brorby, Chicago, vision announcers have been ban- Smith & Pepper. NCTA spokesman said Friday in keynote talk before Ad ished from their independent net- said there is still "a lot of planning to Forum of Houston. He noted advertis- work news in London program be done" before formal presentation is ing often has to pass through so many because they were too glamorous made to Congress. steps for approval, checking and devel- and too emotional. Board members know that they will opment "that by the time it gets through One of the girls admitted that have tough selling job to do before plan it has lost the qualities of humanity that "our fashions and hair styles tend is accepted by rank -and -file member- are needed to make any communica- to news. She also detract" from ship who are repelled by any mention tions successful." revealed she sometimes had to of regulation, it was pointed out. Lead- Mr. Harper said communications "control my emotions" when read- ers reportedly feel very strongly that with consumer to be effective "must be ing tragic involving chil- stories they have taken right step and that "de- mathematically precise in their selec- dren. gree" of regulation is needed in view of tion of the prospect and they must be Network officials trio had said catv overlap with regular tv. totally and utterly human in their ex- not been fired, just retired from In Congress This same view was ex- pression." on- camera newscasting. pressed Friday by powerful member of LeRoy Collins, NAB president, spoke House Commerce Committee. He said at same meeting (see story, page 52).

more AT DEADLINE page 10

BROADCASTING, February 18, 1963 9 WEEK'S HEADLINERS

Ray M. Stan- over what he indicated had been dis- in Paris after the war and reported for field, eastern agreement over policy (WEEK'S HEAD- CBS News as a stringer until being sales manager of LINERS, Feb. 11). Mr. Grey had been named Paris bureau chief for the net- Peters, Griffin, with Bates 9 years. Mr. Pinkham's asso- work news operation in April 1947. Woodward, New ciation with agency amounts to nearly York, elected vp 6 years (joined in May 1957 as vp and Robert B. Wal- in charge of ra- director of radio -tv). Before he joined ker, executive vp dio. Mr. Stan- Ted Bates, Mr. Pinkham had been vp of American To- field, former vp in charge of tv network programs at bacco Co., New and general man- NBC, and had had various network and York, elected ager of Belk Ra- advertising agency executive roles. president and chief executive Mr. Stanfield dio Stations and David Schoen - general manager officer, succeed- brun, chief Wash- of WIST Charlotte, N. C., for more ing Paul M. than five years, joined PGW in May ington corre- Hahn, who is respondent and bu- 1962 as director of radio promotion tiring on March reau chief for and research. He was promoted to 31. Mr. Walker Mr. Walker CBS News, ap- eastern sales manager in July of that joined American pointed to newly year. Previously, Mr. Stanfield was di- Tobacco in 1937 in sales department. created post rector of sales and programming, and of He was elected to board of directors chief European in 1955, named vp in charge of adver- news -sports director of WIS Columbia, correspondent, S. C., from 1953-56, and had been asso- tising and sales in 1961 and became ex- effective March ciated for 10 years with stations WFBC ecutive vp last year. Virgil D. Hager, 1. Bob Allison and WEJC Greenville, S. C. Mr. Schoenbrun vp for manufacture and leaf, and A. assumes role of Leroy Jansen, vp and comptroller, Richard A. R. Pinkham assumes new Washington bureau manager vacated by elected executive vps. executive role at Ted Bates & Co. in Mr. Schoenbrun and Bill Small be- reorganization of media and program- comes director of news in that city. Mr. Roy Bacus, ming departments. Mr. Pinkham, senior Allison had been news director and station manager vp in charge of radio -tv and member of executive producer in Washington and of WBAP Fort board of directors and of executive com- Mr. Small had been bureau's assistant Worth, Tex., pro- mittee, elevated to senior vp in charge director of news since July 1962. The moted to general of media and programs. In effect, Mr. new position, which had been expected manager of all Pinkham becomes department head and (BROADCASTING, Feb. II), will mark Carter Publica- chairman of new "planning committee." a return to Europe for Mr. Schoenbrun tions broadcast Media and programming operations now who was CBS News' Paris bureau chief properties come under planning committee whose from 1947 until November 1961. CBS (WBAP - AM - members are John E. Kucera, vp, net- News President Richard S. Salant indi- FM-TV), report- work tv; Joan A. Geiger, vp, media re- cated, however, that Mr. Schoenbrun Mr. Bacus ing to Harold V. search; Donald W. Severn, vp, media will make the countries of the Common Hough, vp of relations; Harold J. Saz, vp, media serv- Market his beat and not just France. Carter Publications Inc., in charge of ices. Bates also named Martin J. Mur- Mr. Schoenbrun was a high school circulation and broadcasting. Mr. phy, William T. Kammerer, Winston W. teacher in mid -30s who took to free- Bacus joined WBAP in 1939 and has Kirchert, Robert P. Engelke and Nor- lance writing in New York, served Of- served as station manager for past four man H. Chester, who are all vps, as fice of War Information in 1941 and years. Frank Mills named to post of media group directors. Edward A. Grey, served as combat war correspondent public affairs coordinator, and Harvey senior vp in charge of media operations with Army during World War II. He Boyd joins stations as radio program at Ted Bates, resigned earlier this month opened Overseas News Agency bureau manager.

For other personnel changes of the week see FATES & FORTUNES

Scott Paper buys Imogene Coca and produced by Screen is operating in accordance with terms Gems, on NBC -TV this fall. Sunday of its license and representations made NBC `White Paper' 8:30 -9 p.m. (EST) is tentative time slot. to FCC. Agency makes statements in Scott Paper Co., Philadelphia, has Ralston -Purina Corp., St. Louis, form letter it has prepared for members purchased one -half sponsorship in third through Guild, Bascom & Bonfigli, San of Congress who have been deluged NBC -TV White Paper on Communism, Francisco, has renewed sponsorship of with complaints because FCC is investi- "Who Goes There," to be presented Stump the Stars on CBS -TV, Monday gating Rev. McIntire, whose programs 10:30 -1I p.m. through September. March 1 (7:30-8:30 p.m. EST). Sec- are carried by 400 am and fm stations. ond half of show was purchased by McIntire and Congress Commission says its investigation of Upjohn Co. last December. Scott with station involves question of whether it Upjohn also sponsored first two NBC - FCC says controversial broadcasts of is operating in accordance with rules TV specials on Communism, "The Rev. Carl McIntire do not concern governing international broadcasting. Death of Stalin" and "The Rise of it as much as short -wave station These rules require short -wave stations Khrushchev." over which he broadcasts, WINB Red to help promote goodwill for U. S. on In other network tv purchases, Proc- Lion, Pa., agency is telling Congress. part of foreign listeners. Rev. Mcln- tor & Gamble will sponsor Grind!, half - Commission said Friday it is investi- tire's broadcasts reportedly often de- hour situation comedy series starring gating station to determine whether it nounce U. S. foreign policy.

10 BROADCASTING, February 18. 1963 in its time period- rating... share...* homes Indianapolis, WISH-TV Monday to Friday, 6 to 7 pm

ARB: November 1962

in its time period- rating..,share...homes

Sacramento, KXTV Monday to Friday, 5:30 to 6:30 pm

ARB: November 1962

in its time period- rating... share... homes

Birmingham, WBRC-TV Sunday, 5:30 to 6:30 pm

ARB: November 1962

in its time period- rating...share...homes

Binghamton, WNBF-TV Tuesday, 7 to 8 pm

11962 ARB: November

Warner Bros. Television Division 666 Fifth Ave., New York, New York Ci 6-1000

BROADCASTING, February 18, 1963 11 ...a lot of New Yorkers are eating later. From 6 to 7 PM every weekday a International, national, local, contribution to the local TV big slice of New York's public sports, weather. Not just what scene we've seen in months." is satisfying another appetite. For happened and where. But why. news. WABC -TV's The Big News. The stories behind the news. The The operative word in this review people who make it. The features is "local." Each ABC Owned What sets The Big News apart from and personalities who give it life. Television Station is showing five, fifteen and thirty minute The sights and sounds of a day equally vigorous leadership in newscasts is not merely the fact the wide world over. local news coverage. that it is one solid hour of news. You can't produce this kind of a KABC -TV's similar hour newscast It is the concept.The premise that news show, you can't create this in Los Angeles...WBKB's a community- minded station kind of excitement, and do it in Alex Dreier's unique personality is a station that is sensitive to the less than an hour. And you can't in Chicago. KGO -TV's "American needs of the community. do it unless, like WABC -TV, you Newsstand" for young people in have a full complement San Francisco...WXYZ -TV's award And that a city like New York de- of newscasters, reporters and winning "Rural Newsreel" in serves the full treatment in news. camera crews. Detroit...are all highly local reflections of the same enthusi- Not just the headlines. Not just The New York Herald Tribune astic will to contribute to the the highlights. But all of it. called it "the most exciting new active life of the communities.

ABC OWNED TELEVISION STATIONS New York's WABC -TV Chicago's WBKB Detroit's WXYZ -TV San Francisco's KGOTV Los Angeles' KABC -TV ONLY DATEBOOK A calendar of important meetings and 'March 11- Deadline for filing proposed KCEN -TV findings in Grand Rapids, Mich., ch. 13 events in the field of communications proceedings. Indicates first or revised listing March 12- Puerto Assn. of Broadcasters, CHANNEL San Juan. Howard Bell, NAB vice president, will speak. 6 FEBRUARY OFFERS March 13 -15 -Audio Engineering Society's Feb. 20- American Federation of Television West Coast spring convention, Hollywood & Radio Artists, Los Angeles chapter, an- Roosevelt Hotel, Los Angeles. Fm stereo nual meeting, 8 p.m. Hollywood Knicker- broadcasting, disc recording and reproduc- bocker Hotel. New officers will be installed tion, microphones and earphones and audio and a committee will report on wages and applications in the space age are among working conditions. topics to be dealt with In technical papers. Feb. 21- 23- Western Radio & Television March 15- Louisiana Assn. of Broadcasters, Assn., 16th annual conference on the edu- Opelousas Inn, Opelousas. cational use of television, Ambassador Hotel, March 15- Deadline for comments on FCC Los Angeles. proposed rulemaking to allow daytime sta- *Feb. 21 -23 -Alpha Epsilon Rho, annual re- tions to go on the air at 6 a.m. or sunrise, gional convention, Ambassador Hotel, Los whichever is earlier. Angeles, in conjunction with Western Radio March 15- 16- Institute of Electrical & Elec- & Television Assn. conference. Two panel tronic Engineers, Pacific computer confer- discussions for WRTA by the fraternity Institute are: "Job Opportunities in Radio & Tele- ence, California of Technology. vision" and "Another Threat to American March 18- Extended deadline for comments Broadcasting: The Controversial Pilkington in FCC inquiry into the objectionable loud- Report." ness of commercial announcements and MAXIMUM commercial continuity over am, fm and tv Feb. 25-Third annual Mike Award ban- stations. quet of Broadcast Pioneers. Imperial Ball- room, Americana Hotel, New York City. March 18 -Reply comments to FCC's pro- Cocktails at 6:30 p.m. in the Versailles posed fm allocations table. Ballroom; dinner at 7:30 p.m. in the Im- perial Ballroom. March 20- 23-spring conference of Elec- tronic Industries Assn., Statier- Hilton Hotel, Feb. 25- Hearing on NBC-RICO General Washington, D. C. To be preceded by a station transfers resumes. symposium on "The European Electronics COVERAGE Feb. 26 -Third annual International Broad- Market," featuring talks by authorities on casting Awards formal presentation dinner, overseas business development, on March 19. Hollywood Palladium. March 21- 22- Second annual Collegiate Feb. 26-27--NAB Conference of the state Broadcasters Conference, sponsored by In- WACO- TEMPLE ternational Radio & Television Society. association presidents, Shoreham Hotel, Hotel Park -Sheraton, New York. Washington, D. C. MARKET March 21 -25- Annual management confer- center of Texas' Feb. 27 -March 1- Western Assn. of Broad- ence of the National Federation of Ad- casters Engineers, division meeting, Mc- vertising Agencies, Scottsdale, Ariz. Con- population density Donald Hotel, Edmonton, Alta. ference arrangements are being handled by C. of the Gar- Feb. Academy of Television Arts & Robert Garland, president 28- land Agency of Phoenix. Sciences, Hollywood chapter, 8 p.m., "Meet the Creative Team" session with the pro- 'March 22 -23- Spring convention of Ar- ducers of The Eleventh Hour. U. of Cali- kansas Broadcasters Assn., Sam Peck Hotel, fornia, Los Angeles. Little Rock. Speakers will be Blair Vedder, vice president and media director of Need- MARCH ham, Louis & Brorby and Roy Moore, special agent, FBI's Little Rock office. March 6-International Radio & Television Society banquet, Waldorf-Astoria Hotel, March 22- 23- Arkansas AP Broadcasters New York. Assn. meeting, Little Rock. Annual national convention of March 6 -Assn. of National Advertisers March 23- workshop on tv advertising to discuss new Intercollegiate Broadcasting System, New techniques for testing commercials, alloca- York University. tion of media budgets, participation vs. spot March 25 -28- Institute of Electrical & Elec- announcements and predicting tv success. tronics Engineers, convention, New York Speakers will be David Mahoney, executive Coliseum and Waldorf- Astoria Hotel. Midway between Dallas, vice president of Colgate Palmolive: Her- Fort Worth, Houston and bert Zeltner, vice president and media di- March 26 -Final date for the filing of ap- San Antonio, KCEN rector of Lennen & Newell; Henry Brenner, plications for ch. 5 in Boston. Applications -TV's president of Home Testing Institute and will compete comparatively with present maximum 100 KW Power Eric Marder, president of Eric Marder occupant WHDH -TV. on Channel 6 offers great- Assoc. Hotel Plaza, New York. est coverage in the market * March 26-Board of Broadcast Governors and assures: March 7- California Assn. of Broadcasters, hearing, Ottawa. Mark Hopkins Hotel, San Francisco. LOWEST COST per 1000° * March 29- 30- National Assn. of Educational BIGGER audiences* March 8- 10- Annual Radio -Tv Conference Broadcasters Region II conference, Tampa, and Clinic, U. of Oklahoma, Norman. It Fla.; WEDU -ETV host station. Meetings and °Waco -Temple Market ARB ar. '62 will be combined with the Seminar on banquets to be held at WEDU and the Station Operations, sponsored by the International Inn. Work sessions on pro- Oklahoma Broadcasters Assn. gramming, in- school instruction, public relations and graphic arts. *March 9 -10- Oklahoma Broadcasters Assn. seminar on FCC rules and regulations, March 31 -April 3- Annual NAB conven- Oklahoma Center for Continuing Education, tion, Conrad Hilton Hotel, Chicago. U. of Oklahoma. Norman. Speakers will include FCC Commissioner -designate Kenneth APRIL Cox and NAB Executive Vice President Vincent Wasilewski. April 1- Stockholders meeting, Wometco Enterprises Inc., Miami, Fla. March 9 - American Women in Radio & Television, Projection '63 workshop, 10 a.m: April 1 -5- Canadian Assn. of Broadcasters 12:30 p.m., tv wing, McCann -Erickson Adv., annual convention, Royal York Hotel, BLAIR TELEVISION ASSOCIATES 485 Lexington Ave., New York. Toronto, Ont. National Representatives March 11- Florida Assn. of Broadcasters, April 3 -5 -Assn. of National Advertisers U. of Florida broadcasting day, Gainesville. West Coast meeting, Santa Barbara Biltmore

14 BROADCASTING, February 18, 1963 "Words, words, words... all they have to do is look at your figures"

"I like your type!"

No matter how you spell it out, it all adds up to WJXT as the only Represented by TvAR efficient way to reach the entire North Florida /South Georgia WJXT regional market ! Inside Jacksonville, WJXT delivers .27 % more JACKSONVILLE, FLORIDA homes. And outside the Jacksonville metro area WJXT romps away POST- NEWSWEEK . OwrsioN of with a record 307 % more homes reached ! S TATIONS WASHINGTON POST COMPANY source: Nap. 196$ N3I, 9 A.M. to Midnight Hotel, Santa Barbara, Calif. April 6- American Women in Radio & Television, Projection '63 workshop, 10 a.m. - 12:30 p.m., tv wing, McCann -Erickson Ave., 485 Lexington Ave., New York. April 6- Georgia AP Broadcasters Assn. meeting, Atlanta. April 8 -Oscar awards ceremonies, to be broadcast on ABC's radio and tv networks. "April 11- Deadline for reply comments to proposed findings in Grand Rapids, Mich., ch. 13 proceedings. April I7- American Marketing Assn. conference on new product marketing, New York Hilton. *April 17- Deadline for reply comments on FCC's proposed fm allocations table. April 18 -Assn. of National Advertisers, workshop on international advertising, Hotel Plaza, New York. April 19- Michigan AP Broadcasters Assn. meeting, Lansing. "April 19- 20- Annual convention, New Mexico Broadcasters Assn., Alvarado Hotel, Albuquerque. NAB President LeRoy Collins will be principal speaker. April 21- 25- Ninety -third convention of Society of Motion Picture & Television Engineers, Traymore Hotel, Atlantic City, N. J. April 25 -27- Annual meeting of American Assn. of Advertising Agencies, The Green- brier, White Sulphur Springs, W. Va. April 26- Pennsylvania AP Broadcasters meeting in Pittsburgh. "April 26 -15th anniversary ball of Bedside Network of Veterans Hospital Radio & Tv Two -Way Radio: Guild. Plaza Hotel, New York. April 26- 27- Virginia AP Broadcasters the vital interaction of the meeting, Executive Motor Hotel, Richmond. Awards in the VAPB newscasting and tele- San Francisco buying public with casting contests and for public service will KCBS... more than 77,000 listeners be presented on first night at the banquet. 'April 29 -May 1 -Assn. of Canadian Ad- phoned in their questions vertisers, Royal York Hotel, Toronto. April 29 -May 4 -"Rose d'Or" Contest; May and opinions broadcast 20 -25, 1963 - Television Symposium and Tv for Equipment Exhibition. The two events are part of the Third International Television last year. Interaction such as Festival announced by The City of Mon- treux, Switzerland. For further Informa- this is an adult response to tion write to Box 97, Montreux.

the variety of thought and MAY May 2 -5- American Women in Radio & information delivered by our Television annual convention, Sheraton Hotel Philadelphia. James T. Quirk, TV award - winning staff and by the Guide publisher, will speak. May 3- Indiana U. Radio and Television famous and the fascinating who Department banquet, Bloomington, Ind. Julian Goodman, vice president for news, are our guests (2,000 during 7962). NBC, will be guest speaker. KCBS Two is "May 5 -7- Television Programming Confer- -Way Radio not mere ence annual meeting (formerly SWAPDT), Royal Orleans Hotel, New Orleans. The background sound. Response to meeting is primarily for program executives from Louisiana, Texas, Oklahoma and this foreground programming is so Arkansas. Those interested in attending should contact: Jerry Romig, 520 Royal St., great it calls for a new New Orleans. Program details to be announced. measurement of effectiveness: May 9- 11- Seminars in editorial, advertising and circulation, U. of Wisconsin School not sets in use, but number of minds of Journalism, Madison. May 11- California AP Radio -Tv Assn. engaged. In the San Francisco Bay meeting, Anaheim, Calif. Area May 16- 18- Western States Advertising your advertising gets the Agencies Assn. annual conference, Riviera attention it needs on Hotel, Palm Springs, Calif. May 17- 19-Louisiana -Mississippi AP Broad- casters meeting, Lafayette, La. May 18- Florida AP Broadcasters annual CF meeting, Cape Colony Inn, Cocoa Beach, RADIO /KCBs Fla. News panels in the morning, a luncheon, afternoon tour of Cape Canaveral and A CBS OWNED STATION BJ an awards dinner at night. REPRESENTED BY CBS RADIO SPOT SALES ' May 19 -21 -Assn. of National Advertisers,

16 (DATEBOOK) BROADCASTING, February 18, 1963 Fly United jets to Chicago

United is the first choice of many convention travelers - We'll even help you with convention planning, if you wish. not just because we offer more jets to more U.S. cities Providing you with these special services is the natural than any other airline, but because of our special conven- result of an attitude of Extra Care -for people -that guides tion services. everything we do at United. For reservations, call United For example, United offers a Group Occupancy Plan or your Tavel Agent. that lets you travel together as a group. United's Pas- senger Reserved Air Freight lets you take exhibits and display material along with you easily and economically. THE EXTRA CARE AIRLINE UNITED MIN

NATIONAL ASSOCIATION OF BROADCASTERS 41ST ANNUAL CONVENTION

March 31 -April 4

BROADCASTING, February 18, 1963 17 spring meeting, Waldorf- Astoria Hotel, New York. May 20- Georgia Radio Day, Atlanta Ad- vertising Club, Atlanta. May 20- 22- Electronics Parts Distributors Show, Conrad Hilton Hotel, Chicago. May 22- Annual spring managers meeting, New Jersey Broadcasters Assn., Rutgers U., New Brunswick, N. J. May 27 -29 -15th annual conference of In- ternational Advertising Assn., Stockholm. Sweden. Theme is "How to Sell in World Markets."

JUNE June 1 -UPI Broadcasters of Illinois, Hotel Jefferson, Peoria. *June 4 -Board of Broadcast Governors hearing, Ottawa. *June 7- 14- Annual convention of National Community Tv Assn., Olympic Hotel, Seattle. June 8 -11- Georgia Assn. of Broadcasters annual convention, Callaway Gardens, Ga. *June 11- 13-WAD Convention, Jasper Park Lodge, Alta. *June 15- 19- Annual convention, Advertis- ing Federation of America, Atlanta, Ga. June 18- 20-Annual convention of Elec- tronic Industries Assn., Pick - Congress Hotel, Chicago. *June 20- 22-Florida Assn. of Broadcasters convention, Robert Meyer Hotel, Jackson- ville, Fla. *June 21- Colorado AP Broadcasters Assn. meeting, Durango, Colo June 22 -27- Advertising Assn. of the West annual convention at Ambassador Hotel, Los Angeles. Junior conclave, June 22; business sessions, June 24 -26; president's dinner, June 26; golf tournament, June 27.

Ed Coughlin, of Peters, Griffin, Woodward, passes the club hat to Bob. JULY July 10-14-Annual convention of Ameri- can Federation of Television & Radio Bob Rowell, of F., C. & B., joins Tricorn Club Artists, AFL -CIO, Ambassador Hotel, Los Angeles. Our club hat crowns some of the smartest market media brains in the land. Because they're the ones "in the know" about North Carolina's Golden Triangle *July 28 -Aug. 1 -Radio Broadcast Seminar of Barrington Summer Conference, Bar- Market. Bob made the club's exclusive ranks by correctly answering this required rington College, Barrington, R. I. Lecturers quiz: 1. What is the Golden Triangle Market? 2. What is North Carolina's No. 1 include: Dr. Eugene R. Bertermann, president National Religious Broadcasters; Ralph metropolitan market in population, households and retail sales? Answer to both: Brent, president Worldwide Broadcasting; the 3 -city Golden Triangle of Winston -Salem, Greensboro, High Point. He then Dr. Clarence Jones, chairman of board World Radio Missionary Fellowship (HCJB). scored a triple parlay by knowing that North Carolina ranks 12th in population. But the real money winner is the marketing team that knows WSJS Television is AUGUST the No. 1 sales producer in the No. 1 market in the No. 12 state. *Aug, 4 -6-AAB Convention, Newfound- lander Hotel, St. John's. Source: U. S. Census. Aug. 20 -23- Western Electric Show and Convention, San Francisco; trade show and technical program at Cow Palace, other TELEVISION events at midtown hotels. Submission of WS.TS papers for the technical program of the WINSTON- SALEM /GREENSBORO /HIGH POINT convention are requested by the committee headed by Dr. Jerre D. Noe, director of the engineering sciences division of Stan- ford Research Institute. April 15 is the closing date for submissions. Authors should send abstracts and summaries to Dr. Noe, WESCON Technical Program Chairman, Suite 2210, 701 Welch Road, Palo Alto, Calif. *Aug. 27 -Board of Broadcast Governors hearing, Ottawa.

SEPTEMBER *Sept. 10 -12 -Fall conference of Electronic Industries Assn., Biltmore Hotel, New York. 'Sept. 11 -12- Annual fall convention, Mich- UNITED PRESS igan Assn. of Broadcasters, Hidden Valley, INTERNATIONAL Gaylord, Mich. 'Sept. 13- 22- International Radio, Television & Electronics Exhibition (FIRATO) at the R.A.I. Building in Amsterdam. Live tv programs will be broadcast from a special studio to be set up at the show. This will be carried out by the Netherlands Tele- vision Foundation in cooperation with Dutch tv channels.

18 (DATEBOOK) BROADCASTING, February 18, 1963 who is the nighttime tiger of Omaha TV?

KEN leads all Omaha stations in average homes reached and share of sets -in- use, 6:30 p.m. to midnight. Of the two stations offering feature films six nights a week, KEN dominates with 66% or more of this total movie audience. When most Omahans watch, they watch KEN. Who says so? Both ARB (Nov. -Dec., 1962) and Nielsen (Oct. -Nov., 1962).

,:. E TJ Call Harrington, Righter & Parsons, Inc. for choice availabilities. Ben H. Cowdery, Pres. Eugene S. Thomas, V. P. & Gen. Mgr. Omaha World -Herald Station

19 BROADCASTING, February 18, 1963 OPEN MIKE ® Indiana Voice of Believe what you say The Friendly EDITOR: Some of us have spent years telling ourselves, our clients, our wives, dogs, cats and anyone who would listen that air media are the most effective methods of communication. For years, we have stressed the immediacy of news and weather and sports on radio. We have laid equal stress on the visual impact and vast audiences of television. If this is true at all, why in the name of Marconi have so many stations, especially in New York, treated the .1`.4.st , newspaper strike as a major catas- trophy...7 I spent several days in New York during the strike. I watched television and listened to the radio in my hotel room for hours on end. Television kept showing comic strips and bragging its news coverage. - about expanded R ' ;,.- Other stations kept presenting colum- . i _ f nists. Radio stations expanded the tese- 4 rt + news and talked about the newspaper 11Y1 -,: 4** / strike as though the end of the literate M}. world was upon us. The impression . - . . ? was that without newspapers, the pub- NI, OP lic would be devoid of news, comics . and feature writers. If the radio or television stations were struck, would the newspapers expand their news coverage. ..7 I have LEADS IN "K" may rattle his missiles and Fidel harangue .. . a big life -size picture of any major but during February and March most Hoosiers will paper running front page stories by SERVICE be caught up in the annual Hoosier Hysteria ... the Huntley, Brinkley, Edwards, Coiling - crowning of a new high school basketball champion. wood, etc., in the event of an air media Over one and a half million people will see the strike. tournaments in person. Millions more will follow As an advertising man, I have often the progress on radio. WIBC audiences will hear all noticed that a promotion manager of a the action described by Sports Director Sid Collins station will practically frame a two -inch just as he has done each year since 1947. newspaper mention of a show placed by the agency and pay little or no attention to the value of his own station's Basketball is but one of the many popular features LEADS IN on- the -air promotion spots for the show. heard on WIBC. Sports reports plus thirty -five daily I object strenuously to this seemingly AUDIENCE newscasts, consistent editorializing, air personalities inbred inferiority complex of all air with general appeal and farm programs are com- media for their 19th century competi- bined in a program format that has earned for tor. Print is not king any more. Air WIBC the largest audience morning, afternoon and media are. How can we sell or use evening in Indianapolis and Indiana.* This huge them effectively if a newspaper strike and loyal audience is available to you . . . the makes us look like only newspapers are national advertiser) capable of responsible newscasting, en- tertainments, sportscasting, advertising C. E. Hooper, Inc., July, 1962. and general coverage? Pulse Metropolitan Area Survey, October, 19E2. Let's stop saying how powerful air Pulse 46- County Area Survey, October, 1962. media are ... or let's believe it ourselves.-Marshall Hawks, vice president, Emery Advertising Corp., Balti- more. 50,000 1070 2835 N. Illinois Street WATTS KC Indianapolis 8, Indiana WIBC 'Thanks' The Friendly Voice of Indiana EDITOR: With the conclusion of the 1963 United Cerebral Palsy campaign, we take this opportunity to express our JOHN BLAIR & COMPANY WIBC IS A MEMBER OF sincere thanks for your publication's National Representative THE BLAIR GROUP PLAN cooperation with our effort. The space devoted by your maga-

20 BROADCASTING, February 18, 1963 SAN FRANCISCO KFAX 50,000 WATTS A M c -- ±G o i Ya 0tl

GOES CONTINENTAL

"KFAX purchased its complete 50 kw transmitting plant on a turn -key contract from Continental Electronics. The Type 3178 Trans- mitter has been in service just over a year now, and we are more than pleased with its performance. Frequency response is excellent, and overall distortion including San Francisco studio equipment averages less than 2 %. Much of our programming originates at the transmitter, so the actual sound we get on the air is even better than reflected in the overall performance curves. The transmitter operates into a four -element directional antenna with excellent stability. We like the reasonable size of the transmitter, and the accessability for servicing. Continental personnel have been thoroughly cooperative; and this meant a great deal to us during the construction phase."

Roger L. Roberts, Chief Engineer, Argonaut Broadcasting Co.

Left to right: Roger L. Roberts, Chief Engineer, A. J. Krisik, President, Argonaut Broadcasting Co., inspecting new Continental Type 317B 50 kw transmitter.

For more information on putting the sound of quality to work in your market, write or call:

PRODUCTS COMPANY MAILING ADDRESS: BOX 5024 DALLAS 22, TEXAS AD 5 -1251 TELEX CEPCO a,,WSUBSIDIARY OF LING -TEMCO-VOUGHT, INC. Designers and Builders of the World's Most Powerful Radio Transmitters See Continental Electronics exhibit, booth 25W, NAB Show

BROADCASTING, February 18, 1963 21 zine to the cause of cerebral palsy BROADCASTING PUBLICATIONS INC. served not only as a means of bring- PRESIDENT SOL TALSHOrF VICE PRESIDENT MAURY LONG ing before the public the magnitude of VICE PRESIDENT EDWIN H. JAMES the palsy was SECRETARY H H. TAsH cerebral problem, but al- TREASURER B T. TAIsnorr so of invaluable assistance to our fund- COMPTROLLER IRVING C. MILLER raising effort.- William Clay Ford, Na- ASST. SEC.- TREAS. ....LAWRENCE B. TAISHOFF itonal Campaign Chairman, United Cerebral Palsy Assns. Inc. BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Echoes to Nashville sound Executive and publication headquarters. BROADCASTING -TELECASTING Bldg., 1735 DeSales EDITOR: A word of thanks for your fine St., N.W., Washington 6, D. C. Telephone Metropolitan 8 -1022. article on the Nashville sound. Since EDITOR AND PUBLISHER going on a country music format the Sol Taishoff first of this year, WEXL's mail pull is now nearing the 6,000 letter mark. Editorial VICE PRESIDENT AND EXECUTIVE EDITOR Sponsor results are the most encourag- Edwin H. James ing in the station's history. Take it EDITORIAL DIRECTOR (New York) from our sales department, country mu- Rufus Crater sic really sells both sponsor and listen- MANAGING EDITOR ers.-Garnet Bradley, WEXL Detroit. Art King SENIOR EDITORS: J. Frank Beatty, Bruce EDITOR: As president of the Country Robertson (Hollywood), Frederick M. Fitz- gerald. Earl B. Abrams, Lawrence Christo- Music Assn., I would like to take this pher (Chicago), Dawson Nail; ASSOCIATE opportunity to thank you for the won- EDITORS: George Darlington, Leonard Zeiden- berg; STAFF Warms: Sid Booth, Gary Camp- derful layout country music had in the bell, Jim deBettencourt, Larry Michie; EDI- TORIAL ASSISTANTS: Elizabeth Meyer, Chuck Jan. 28 issue. It was a very fine job. Shaffer, Rosemarie Studer, Nancy K. Yane; -Gene Autry, Country Music Assn., SECRETARY TO THE PUBLISHER: Gladys Hall. Nashville. PER CENT Business EDITOR: In the San Joaquin Valley of VICE PRESIDENT AND GENERAL MANAGER Maury Long of the audience` in a California we have found a wide acceptance of country music with more VICE PRESIDENT AND SALES MANAGER 7- station metro market Winfield R. Levi (New York) people enjoying it every day. Congratu- ASSISTANT PUBLISHER its true. The whooping big Hooper lations on your excellent report on Lawrence B. Taishoff PRO- ( *Jan. thru Mar. '62) taken in Lans- Nashville, the home of country and SOUTHERN SALES MANAGER: Ed Sellers; DUCTION George L. Dant; TRAFFIC ing gave WILS Radio 63.6% of the western music. Robert Scholz, MANAGER: - pro- MANAGERS Harry Stevens; CLASSIFIED ADVER- 7:00 til noon audience (59.5% noon gram director, KEAP Fresno, Calif. TtSING: Dave Lambert; ADVERTISING ASSIST- ANTS: Robert Sandor, Carol Ann Jenkins, til 6:00 p.m.). Steel, Joyce Zimmerman; SECRETARY EDITOR: Your report on Terry Seven stations share a third of the Nashville TO THE GENERAL MANAGER: Doris Kelly. sound is audience (33.2 %) and "all others" just the thing to show those COMPTROLLER: Irving C. Miller, ASSISTANT took 3.2 %. who make their living in radio yet know AuorroR: Eunice Weston. nothing about music or the current Publications and Circulation the audience tastes of the listening public. Country 63.6% Three times DIRECTOR OF PUBLICATIONS of the second largest local music is not the nasal twang that some John P. Cosgrove than twice people think it is. Eichor, KMA MANAGER: Frank N. Gentile; station. More Dale CIRCULATION Chris- of all local CIRCULATION ASSISTANTS David Cusick, the audience Shenandoah, Iowa. tine Harageones, Edith Liu, Burgess Hess, stations combined. German Rojas, Eugene Sheskin. 21.0% Charges inconsistency Bureaus 2nd EDITOR: I find it difficult to understand New York: 444 Madison Ave., Zone 22. Plaza STATION 5 -8354. why Brooks Russell, of WESR Tasley, EDITORIAL DIRECTOR: Rufus Crater; BUREAU Va., should wish that the FCC had put NEWS MANAGER: David W. Berlyn; ASSOCIATE EDITOR: Rocca Famlghetti; STAFF WRITERS: LANSING Metro (3 counties) an am grant freeze into effect in the John Gardiner, Diane Halbert, Larry Litt- 1940's (OPEN MIKE, Jan. 21). man, ASSISTANT: Frances Bonovitch. 14th in $ sales per household PRESIDENT AND SALES MANAGER: Winfield Where would Mr. Russell be if they VICE Elea- State Capitol R. Levi; INSTITUTIONAL SALES MANAGER; had? WESR was granted on Jan. 23, nor R. Manning; ADVERTISING REPRESENTATIVES Michigan State University Don Kuyk, Syd Abel; ADVERTISING ASSISTANT: 1958. David Watt, Texan Stamp Co., Ellen Reilly. plus other industry Oldsmobile Austin, Tex. Chicago: 360 N. Michigan Ave., Zone 1. MID -MICHIGAN'S BIG Central 6 -4115. SENIOR EDITOR: Lawrence Christopher; Mw- On the Omaha scene MANAGER: Warren W. Middleton; NO. 1 RADIO BUY Wm. SALES ASSISTANT: Barbara Kolar. RADIO NO EDITOR: Your comprehensive story Hollywood: 6253 Hollywood Blvd., Zone 28, about the FCC's Omaha programming Hollywood 3 -3148. Samoa EDITOR: Bruce Robertson; WESTERN hearing (BROADCASTING, Feb. 11, 4), SALES MANAGER: Bill Merritt. particularly that vignette regarding in- Toronto: 11 Burton Road, Zone 10, Hudson terested observers, was very interesting. 9 -2694. CORRESPONDENT: James Montagnes.

Imagine my surprise, however, when I BROADCASTING* Magazine was founded in 1931 failed to find mention that among them by Broadcasting Publications Inc., using the Magazine of ANSING were two staff members of the NAB, title, BROADCASTING -The News (5000 WATTS) the Fifth Estate. Broadcast Advertising' 1320 both of whom were in attendance for was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. BROADCASTING - Representatives: the greater part of the hearing.-Doug- TELEcASTnvG was introduced in 1946. las A. Anello, National Assn. of Broad- .Reg. U. S. Patent Office Venard, Torbet & McConnell, Inc. casters, Washington, D. C. Copyright 1963: Broadcasting Publications Inc.

22 (OPEN MIKE) BROADCASTING, February 18, 1963 HOW IS FREEDOM WON? As the 13 colonies prepared to fight for freedom, Patrick Henry said, "The battle, sir, is not to the strong alone; it is to the vigilant, the active, the brave." These qualities are found today in America's dynamic Rural Electric Systems. When existing power suppliers refused to build lines into the countryside, rural people formed their own organizations- coopera- tives or power districts- borrowed capital from the Rural Electrifica- tion Administration, and built their own electric systems. Today, nearly 1,000 rural electric systems serve 20 million people in 46 states. They have strengthened the entire economy by creating a new, continuing billion -dollar-a -year market for electrical appliances and equipment. They help build the areas they serve by providing leadership in the development of small industries, recreational and other community facilities. The entire nation benefits as once - depressed rural areas are revitalized. Economic freedom, too, is won by "the vigilant, the active, the brave...."

AMERICA'S RURAL ELECTRIC SYSTEMS Important to the strength of America

BROADCASTING, February 18, 1933 23 from DAVID V. PARKER, vice president, 20 Mule Team Products MONDAYMEMO

`Death Valley Days': a 33 -year radio -tv success story Whenever the subject of our tele- lars spent was television. Initially, we were limited regional hookups, not the vision series, Death Valley Days, is wanted to use one -minute spots to carry nationwide affairs they are today. So in brought up people almost invariably are our advertising message, but late in order to obtain national coverage we curious to know why the program is 1951 there were very few available. bought spot time. Buying time was still on the air after so many years, par- That fact, plus our desire for national quite a chore because of the coverage ticularly when most other programs fade coverage, forced us, you might say, into demanded and the shortage of prime away in much less time. spot tv--but on a program basis. after -dark time. The spot lineup was During its 33 years on the air, Death In Death Valley Days we had a name spread all over the nighttime map, with Valley Days has been the envy of many deeply imprinted in the public's con- every day in the week included and the other programs that have attempted to sciousness as representing good enter- time segments ranging the gamut from emulate us. Most of them have been tainment, a musical theme which was 7 to 10:30 p.m. in the 62 cities we unable to overcome the fickleness of the linked closely with the name, and a entered. This buying pattern remains American viewing public. We at U. S. well -established host -narrator, "The Old basically the same, even today. Borax have always been deeply honored Ranger," who was `real" to hundreds of Once we were in a market we had that the public elected to support Death thousands of past listeners. little trouble in establishing ourselves, Valley Days through their purchase of A Tv Natural There were other ad- and by the time competition did ap- our 20 Mule Team products and have vantages, too. The show had wonder- pear we had amassed a loyal following done everything in our power to main- ful photographic possibilities in the visu- which stayed with us. Fortunately for tain this confidence. al beauty of Death Valley, as well as us, westerns were among and still are Authenticity Pays Off Probably the other outdoor locations throughout the the most popular type of tv entertain- biggest single reason for the show's con- west. There were excellent promotion ment. So our anthology series set in a sistent popularity since 1930 on radio and merchandising possibilities for, western locale, which is closely identi- and since 1952 on television is its un- among other things, the public con- fied with our products, fared very well. varying authenticity. This has been a nected 20 Mule Team Borax products In the beginning, Dealth Valley Days "must" since the show's beginning for with Death Valley Days and the famous was broadcast every other week. As which the public has expressed its ap- 20 mule team was one of the most our sales increased, the schedule was preciation and confidence. The view- recognizable trademarks in the world. stepped up to broadcast each week in ing audience believes in our show and The most important strength we had in major markets until today our program their confidence carries over to our our favor was the fact that Death Valley is seen in over 102 top markets each products. This has resulted in steady Days has an anthology format with no week, representing over 92% of all tv sales increases. The program's quality "regular" personality, which can lead homes in the country. would be our best guess as to why our to early decline in popularity. Now Into Color This year marked series has been around since radio and Another asset was our rich mine of another step when we produced several television's toddling days. It's real story material highly suitable for con- of our Death Valley Days episodes in Americana, and what better ingredient version into tv dramas. Last, but not color. It is our intention to make cer- is there to sustain the life of a program? least, we were most fortunate to have tain the show keeps pace with the rapid The history of this unique entertain- Ruth Woodman, who researched the and challenging growth of color tele- ment vehicle began during the infant story material and wrote all but a few vision as a medium. days of radio. During the summer of of the original radio scripts. Her fa- Personally, I see continued progress 1930, the management of Pacific Coast miliarity with the story problems and for the series in the future. As long Borax Co. (now United States Borax & her writing experience were of almost as the public enjoys authentic dramas Chemical Corp.) requested the newly irreplaceable value. All of these factors of real people and events of the pioneer established radio department of Mc- came into play when we made our final days and continues to support our pro- Cann- Erickson, our advertising agency decision, early in 1952. gram by purchasing our consumer prod- since 1926, to create a radio show Our desire for national coverage of ucts, the 20 mule team wagons will con- which would tell authentic stories of the the program posed some problems be- tinue to roll across the nation's tv old west, set in and around Death Val- cause in 1952 the television networks screens. ley, where our Borax product was originally mined. Radio Pioneer and Veteran An audition was held at NBC during August, and on Sept. 30, 1930, the now famous David V. Parker is vice president in charge bugle call was first heard on radio. Sales of the 20 Mule Team Products of our consumer products showed an Dept. of U. S. Borax responsible for the almost immediate increase and we knew sale and distribution of the company's before long we had a winner. For the household next two decades the program ran and industrial maintenance products. He consistently and successfully on net- joined the company as a sales representa- work radio. tive in 1942. In 1946 he was made assistant To say that we had a lot working for to the director of sales and advertising - us when in 1951 we decided to convert a position he held until 1952 when he was our valuable radio property into a tv named director. He held this post until show would be a gross understatement. 1957 when he was appointed vice presi- We had tested various media and found dent of the 20 Mule Team Products Dept. that the medium that would afford us the greatest sales increases for the dol-

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BROADCASTING, February 18, 1963 25 If you lived in San Francisco...

...you'd be sold on FRON-TV Sf (BROADCASTING THE BU5INESSWEEKLV OF TELEVISION AND RADIO February 18, 1963, Vol. 64, No. 7

WHAT PEOPLE REALLY THINK OF TV Deepest look yet at tv audience finds everybody watching Some feel guilty about time they spend, but go on viewing Entertainment is what they want; commercials cause unrest

The most painstaking study of television "in general" and more concerned shown. Dr. Steiner leans toward the vision viewer attitudes ever offered to with selective viewing. "cultural democracy" view. programmers and advertisers is being Dr. Steiner adds his own "conjectures Large Sample The CBS -initiated published this month, after three years and opinions," reached after making the study was based on a national survey of field work, tabulation and analysis. study. Clearly labeled as separate from of 2,497 adult viewers (18 to 70) in It is The People Look at Television, a the study itself, Dr. Steiner's views nev- widespread parts of the country. (Of 422 -page book reporting on a study ertheless place the study in perspective the 2,497 respondents interviewed, 207 undertaken by the Bureau of Applied with the present FCC policies and the reported no tv set in their homes; the Social Research of Columbia U. The differing approaches involving television 71 of these who said they "never watch" profile that emerges depicts the Ameri- programming. tv were subtracted from the total to can viewer as grateful for the blessings He concludes that: leave 2,427.) Also included in the television brings into his home but Those who are concerned about project was an additional study of 300 inclined to wish, when he feels required what television does to or for the viewer viewers in the metropolitan New York to justify his devotion to his set, that tie will have to consider the two philoso- area, conducted as a check. programs would do a little more to in- phies under which tv programming In the national survey, the National form and educate him -in an entertain- might be dispensed: the "cultural de- Opinion Research Center and the Roper ing way. mocracy" concept by which the public organization each interviewed approxi- The study is a major research proie_t would be provided the kind of programs mately 1,250 adults in their homes dur- carried out to find who watches tv, and it prefers, with audience approval the ing March and April 1960. The inter- how and when and why. It was financed principal factor in determination; and views were conducted in 537 small areas by a $135,000 grant from CBS, whose the Platonic approach by which viewers in both metropolitan and non- metro- president, Frank Stanton, first proposed would be provided only those programs politan regions, selected to offer a rep- such a project in 1955. The field work "good" for them (informative, educa- resentative mixture of geographic, demo- was conducted by the National Opinion tional, esthetic, inspirational), as deter- graphic, economic and social character- Research Center at the U. of Chicago mined by those considered qualified and istics. and by Elmo Roper Assoc. The book authorized to pass judgment on what The NORC and Roper interview is being published by Alfred A. Knopf, ought to be and what ought not to be techniques and methods were somewhat New York ($7.95). similar and so were the results, though The People Look at Television, which arrived at separately. Both organiza- presents the "key findings" of the study, tions took precautions to interview a was prepared by Gary A. Steiner, asso- heavy proportion of evening and week- ciate professor of psychology at the U. end viewers as well as the daytime of Chicago's Graduate School of Busi- viewer represented by the housewife. A ness, who headed the research project. specified portion of the NORC residents The book's three parts treat the viewer's were Negroes. reaction to television as a medium, to In thoroughness, scope and ambition, tv viewing as an activity and to tv pro- the CBS -supported project outclasses all grams and commercials. other research in the field. The only Its major findings: project remotely approaching it was a There are two predominant viewing study of the television audience con- types: (1) The "average American" ducted in nine major U.S. cities by So- viewer, who has become almost depen- Radio -tv outlook Page 67 cial Research Inc., Chicago, for Camp- dent on his television set for relaxation bell -Ewald Co., Detroit agency (BROAD- and entertainment; who accepts its of- Radio -tv time sales Page 68 CASTING, May 1, 1961) . Both took ex- ferings uncritically and in some cases haustive surveys of viewer attitudes to- with extreme enjoyment, and who Bunker talks on RAB Page 72 ward tv and its programs: and both wishes vaguely that tv programs could stressed how the viewer's attitudes to- be more informative and educational, FCC weather report Page 80 ward television are largely determined and yet entertaining. (2) The "average 1962 success stories Page 86 by his socio-economic and educational non-average" viewer, who is more so- background. Both were based on inter- phisticated, better educated and in a Programming ahead Page 96 views made in the spring of 1960. higher socio- economic group, who also But the differences in methods, find- watches tv for relaxation and entertain- Station sales in '62 Page 100 ings and conclusions, where they could ment and has his favorite programs, but be compared, were even more pro- who is likely to be more critical of tele- nounced. (The findings in the Campbell.

BROADCASTING, February 18, 1963 27 report has the advantage of 20 months' hindsight in actual conclusions drawn from findings about the viewer's attitudes toward tv. Both studies, for in- 1.1011T T.N I I.R IAINMI:NT, stance, reported viewer demands -and QUESTION 14/ 15A-B "What are some a corresponding trend-toward more of your favorite programs -those III:A\'l' FNl F.R rAIYAtF NI light entertainment such as comedy, and you watch regularly or whenever you Li the return of the Gleasons, Caesars, etc. get a chance ?" NEWS In the Campbell -Ewald document this 1110 was more of a prediction; in the current QUESTION 23A -B "What kind of programs INFORMATION A P1'111 IC AFFAIRS report, a statement of fact.) don't you care for at all ?" 0 Whereas, the earlier report could only AII.OI'l1ER surmise, from findings, that actual viewing does not always coincide with the

' 00,1 1 Care for ... ' "My farorite.... attitudes about tv expressed by viewers, PROGRAMS MENTIONED: FIRST MENTIONED ONI V: especially the better- educated, higher - Overlap* Gas*: 100/, - 2957 Base: 100A - 2427 income viewers, the current report indicates this condition actually exists, ACTION 0% AGY% based on its checks of the ARB diaries. COMEDY, VARIETY The earlier report examined the vari- Af%%i ous types of programs and viewers' atti- LIGIEr DRAMA -4f tudes toward them, but there was no at- LIGHT MUSIC % tempt to define the elements that consti- i/., %'//// tute a "public service" program; there SPORTS "%Wan was no discussion of whether program REGULAR NEWS content should be determined by the response of the viewers (and therefore, INFORMATION & PUBLIC AFFAIRS advertisers) or by the decisions of others based on what is "good" for the HEAVY DRAMA public; there was no discussion of pro- RELIGION gram "balance" (percentages of "public service" vs. other types of programs). MOVIES i The current report discusses all these HEAVY MUSIC issues, though Mr. Steiner labels them as his personal conjectures and opinions. ALL OTHER 01 Average Viewer Here is a profile of the "average American" viewer as DR, NA 8 sketched by the study's findings: He spends hours with tv daily and SUMMARY: finds it relaxing, pleasant and an integral part of his life, well worth its sub-

1.D;IIT ENSER TAINMI:N 1 stantial costs. Its advantages are easier iii;;iiiiii to see than the activities it replaced and HEAVY TN l'F.RTAINAI LN I' its advantages for his children outweigh

NEWS the dangers and problems involved. He has come to depend on daily, rou- INFIIRMAI ION A PUBLIC AFFAIRS 7 8 tine viewing and he is no longer over- whelmed by what he sees. He thinks Resp000ents who mention programs in the same category in response to both questions the programs are good and some especially so. He feels no lack of specific The dilemma of programmers is there's close balance between kinds of programs and is aware of no pointed up in this chart: a program those who like and those who "imbalance "; he watches what's avail- that pleases one viewer stands a dislike; in several others more able. He recalls some serious tv dramas, good chance of displeasing an- "don't care" than do care. Chart but remembers especially tv's comedy other (except news and religious is adapted from one in The Peo- stars; his favorites therefore are likely to programs, which have no admitted ple Look at Television," subtitled be in the "action" and "comedy- variety" objectors). In leading categories "a study of audience attitudes." categories, relaxation and entertainment, which tv gives him in plenty. He'd like tv to be more informative and educational, but not without enter- Ewald -financed study obviously were similar, could be considered as a check tainment; except for the day's news and intended to help the agency in its media of one organization's accuracy against the weather he rarely tunes in serious decisions and media use.) the other's. and informative public affairs shows, The Campbell -Ewald study used a Interest Gain Whereas, the 1961 even when he's watching. sample of 255 persons living in major report found the average viewer to be And, in fact, he considers tv tops in U.S. cities, interviewed by Social Re- jaded and bored with tv and ready to entertainment. He turns to the news- search Inc. researchers. The CBS - seek solace from other media, the cur- paper for more important local and backed study consisted of interviews of rent report finds no such trend away other happenings. He likes radio for 2,427 persons, in both metropolitan from tv, in fact, more interest than ever, quicker, capsule summaries and maga- and non -metropolitan areas, and the di- and a general contentment with pro- zines for limited, specialized interests, vision of interviewing between NORC gramming itself. but tv is what he prefers for relaxation and Roper, even though methods were (It may be fairly said that the current and diversion. It seems unlikely that

28 (LEAD STORY) BROADCASTING, February 18, 1963 any home medium will replace it in this regard.

He is of the opinion there's too much I I11I1T ENTERTAINMENT violence on tv, but feels the broadcaster should take the blame, not the parent 111 AVY ENTERTAINMENT of the child viewer. He doesn't feel Program Composition: parents should have to screen the pro- The DIET vs. the MENU NEWS grams the youngsters watch, especially since parents often benefit from the INFORMATION R PUBI IC AFFAIRS time children spend with tv. A He thinks number Critical of Commercials AWN., I number ol oerai there are too many commercials (see al Pr.Rlrama I watched mailable per week story page 30), especially those that are per week I per ei.x'er boring, repetitious and irritating, and 32.0 he wishes those in charge would do A1.1. 758.7 something to improve the situation.

Pro'. rams avoilobl But his real worry comes from his ACTION 121.8 7.0 guilt feeling at the amount of time he Pro toms wo c e "wastes" watching tv during his leisure hours (and perhaps for women, during coMEnl' 'VARIETY 134.0 6.0 "working hours "), "doing" nothing but relaxing, and it arouses some ambival- I ILIIT DRAMA 61.3 2.2 ence in him toward the medium. To active Americans, tv watching is not as 22.8 1.2 easy to justify as golf ( "healthful "), 1.n:NT MUSIC reading ( "admirable "), sleep ( "restora- tive"). "The average viewer," the re- 5PneTS 28.4 1.0 port sums up, "would not give it (tv) up if he could -as, of course, he could 20 e1'1:1'1 AR NI AYA 150.9 9.2 if he wanted to." 29 When the set breaks down, he loses INI new nor: A 9 68.4 1.5 no time getting it back into working PI'III lc AFFAIRS order. This "average American" viewer © has no more than a high school edu- III' AYY PRA SI 15.3 1.5 cation, an annual income of less than $8,000, and he accounts for more than three quarters of all tv homes and a ern IaICN 42.0 0.7 still higher percentage of the effective o given because he . ;" audience at any time MOVII s //, , 112.4 1.9 watches more. "Z/ And here is a sketch of the "average o IIFAA'l' music 0.9 0.3 non -average" viewer composite arrived o Pt in the study's findings: He has a higher education, a higher income and is more cosmopolitan and SUMMARY: Bese: 100e, sophisticated. In many ways he is like the average viewer, but there are no- Program. Availahlc ::20°% IS 6070 table exceptions. He is generally nega- Programs t\'alched 5 7406 tive in talking about tv, and though he finds the basic satisfactions same *All/ programs watched by oll viewers i Viewer exposures) in it as does the average viewer, he is more concerned about its "costs" to How closely what's offered coin- relation. One notable exception, as him. cides with what's available is in- shown: regular news shows repre- in this chart, based on sented 20% of the programs avail- Quick to Praise Like the average dicated study conducted for prime -hour able but totaled 29% of the pro- viewer, he turns to tv mainly for relaxa- periods among ARB diarists in grams watched by the average tion and entertainment. He has more New York. Conclusion: by and viewer. From "The People Look at alternative sources of serious informa- large there's reasonably close cor- Television." tion, especially magazines, but when he watches television he selects informative programs from what is available. He, too, remembers fondly the comic is, but probably no more than he would available on commercial channels and greats of past seasons and wants to like to be. He is attracted to specific, still less of those on educational tv see them return. He watches a lot of outstanding dramatic programs, but outlets. He often lists current informa- tv, a bit less than average, but still these account for only a small share of tional shows as his favorites, but has quite a bit. He is quicker to praise his his viewing, which is, like the average little to suggest when asked for spe- favorite programs than the average viewer, devoted mostly to light enter- cifics. viewer. tainment. Although his answers are made partly But he's less satisfied with tv and its Though he calls for more informative because he feels they're expected of a programs "in general," and is likely to television (it's his No. 1 complaint well- educated, sophisticated respondent, emphasize the issues of "productive" about tv), he apparently doesn't want there seems to be some indication he's programming and selective viewing. He more like the present, for he takes little concerned with the social and cultural may claim he's more selective than he advantage of informative programs implications of so much television and

BROADCASTING, February 18, 1963 29 Wanted: shorter, funnier, fewer commercials Advertisers who would have their matter which stations might be in- make it worse." commercials better liked should try volved. Study Needed The various com- making them more entertaining and Better programming. rather than plaints about "content" -had taste, informative, less aggressive and dis- the absence of commercials, is the misleading claims, "symbolic assaults tasteful -and shorter and fewer and advantage of pay tv mentioned most on the viewer's body," condescension less interruptive of the programming frequently by viewers with high toward the viewer, etc. -suggest to in which they appear. school education or better, but at the Dr. Gary Steiner, author of the re- This advice attempts to crowd into grade- school level it is the other way port, "a new line of inquiry for ad- a one -sentence lesson a solution to around, although just barely. vertising research." the main things that viewers think Best Feature The most-liked fea- Such an inquiry, he ventures, are wrong with tv commercials, as ture of commercials is their enter- would not seek to determine the con- detailed in The People Look at Tele- tainment value (mentioned by 38 %). sumer's image of the advertised vision, the massive study conducted Next comes the information they brand, which is frequently explored. by the Bureau of Applied Social offer (22% ), with "they pay for Rather, it would try to determine Research of Columbia U. (see page television" in third place with 18% "the brand's consumer image as per- 27). (see table for details). But "per- ceived by the consumer himself." In The study's examination of viewer haps the most significant entry" in other words, "what does the message attitudes toward commercials reports this compilation, the report con- communicate to the viewer about that, unlike programming, which is cludes, is the showing that more than how he is seen and regarded by the not a source of widespread dissatis- one -fourth (28% ) indicated they like advertiser ?" faction, commercials do frequently "nothing" about commercials. Some commercials that flout the rub people the wrong way and prob- In the most -disliked category (see cardinal rule about "flattering the ably displease almost everyone at table for details), "content" and prospect" undoubtedly have been one time or another, for one reason "timing" shared top billing (48% among the most successful, he says, or another. each). "Timing," which includes "but when, why and how such ap- System Okay But this dissatisfac- length, frequency and interruption peals work -and at what long -term tion is not nearly enough to make of programs, produced more an- cost -are issues worthy of investi- people want to replace commercial noyance among viewers with high - gation." broadcasting with a non -commercial school education than among those The report summarizes "favorite" system, the report continues, though with more or less. Complaints about and "most objectionable" commer- it notes that the study did not explore "content" rose steadily with school- cials as follows: the alternatives deeply. ing. "The favorites tend to come from It did find that three -fourths of the The report finds a dilemma in the beer (amusing), food (entertaining people felt that "commercials are a problem of "interruptive" commer- and informative), and automobile fair price to pay for the entertain- cials: (news) commercials. Certain drugs ment you get," and that more than "This problem is ... largely un- and patent medicines are far and half said they would not want tv related to the 'quality' of the com- away the most objectionable (exag- without commercials. mercial; perhaps even positively asso- gerated, in bad taste, repetitive), fol- Nor does it reflect itself in any ciated with program quality. An lowed by cigarettes (exaggerated, impressive desire for pay television, entertaining or informative commer- silly), undergarments (in bad taste), either as an alternative or as an ad- cial still disturbs at a critical program and toothpaste (exaggerated, repeti- junct to the present system, the re- moment, and good programs are tive). Laundry soaps, cleaners and port asserts. A total of 31% voted more likely to be engrossing than cosmetics each produce sizeable re- for a trial of pay tv at 50 cents per bad. actions in both directions; these cat- program if additional stations would "Under the present placing of egories are undoubtedly too broad be used; 20% if some of the existing commercials, then, better commer- and hide differences within them." stations were to be used. A flat 22% cials would not diminish this annoy- In more detail, the report shows favored a trial at $1 per program no ance, and better programs might that when asked to give examples of its use for "escape" among the masses. feel about it. Thus: servers, the report says. This concern Thus, he reasons, the country needs "What the majority accepts as a does not deny the significance of pro- more informative and educational tv legitimate use of television, the minor- gramming, however, for the actual use programs, not for him, but for the com- ity may think of as abuse of it (or of tv influences programming by de- mon good when adopted by others. its abuse of them). The mass audience termining what is most popular. But Seeks Justification He also thinks is more likely to thank tv for keeping to understand the popular praise and in large numbers that programs can be those in the family together, physically; criticism of tv, they must be read both enjoyable and intellectually satis- the class viewer is more apt to blame against the criteria the public actually fying. He wants to justify the time he it for keeping them apart, socially. The applies, both that expressed willingly spends with tv by learning something large segment concentrates on the help and that not readily admitted. worthwhile to him. The mere fact that it gives them in keeping their children Dr. Steiner, in his discussion of "cul- he has alternatives to television may out of mischief; the small, on the fact tural democracy" of tv programs (re- make him dissatisfied with the seduc- that it (also) keeps them out of books sponse to audience demands) versus tive "influence" of television, the easier or bed." the argument that what the public wants time -killer. The average and non -average viewers is irrelevant, quotes FCC Chairman The big difference between the two are at least as concerned with how they Newton N. Minow and New York Times groups, the study says, is not so much watch television as what they watch, columnist Jack Gould as stating the in how they use it, but in how they and so are the popular critics and ob- latter view, and Sir Robert Fraser,

30 (LEAD STORY) BROADCASTING, February 18, 1963 Question -What, if anything, do you dislike most Question -What, if anything, do you like most about

. commercials? about commercials? Sex Education Sex Education Grade High Col. & Grade High Col. & Respondents: All Men Wom. Sch. Sch. Beyond Respondents: All Men Worn. Sch. Sch. Beyond Base: 100% - 2427 1177 1246 627 1214 516 Base: 100% = 2427 1177 1246 627 1214 516 Aspect of Commercials Mentioned Aspect of Commercials Mentioned CONTENT 48% 51% 46% 34% 49% 62% ENTERTAINMENT 38 %* 35% 42% 27% 42% 44% Boring, dull, Animated cartoons 9 8 11 7 9 12 repetitive 17 18 17 13 18 20 Tunes, jingles, songs 8 5 10 5 9 7 Misleading, dis- Imagination, ingenuity, honest 16 18 14 11 15 20 variety 3 3 3 1 2 5 Stupid, insulting to Other or general 22 22 22 16 24 23 intelligence 11 11 10 5 10 18 INFORMATION 22 19 24 23 22 19 Bad taste, "private" Learn about products, products 8 7 10 6 8 13 general 8 7 8 9 7 7 Hard sell, aggressive, Learn about new overdone 5 6 4 3 4 7 products 9 7 12 8 11 7 Other or general 1 1 1 1 1 1 Comparative prices, TIMING 48 46 50 42 53 41 deals 1 1 1 1 0 1 Interruptions in Other or general 4 5 4 4 4 4 program 21 19 22 19 23 16 THEY PAY FOR Too many, too TELEVISION 18 20 16 19 19 15 frequent 19 19 20 15 22 18 PROVIDE BREAK FOR Too long 18 18 18 16 19 17 FOOD, CHORES 3 2 3 4 2 3 TOO LOUD 4 4 5 2 4 7 PARTICULAR COMMER- TOO EFFECTIVE ON CIAL LIKED 13 14 13 8 14 17 CHILDREN 2 1 2 2 1 2 NEGATIVE RESPONSE 28 31 25 32 26 29 DISLIKE EVERYTHING 1 1 1 1 1 1 Nothing, absence of, DISLIKE NOTHING 11 11 11 19 9 5 etc. 23 26 20 26 22 23 PAY NO ATTENTION - Short commercials 3 4 3 3 3 5 DON'T WATCH 2 2 2 3 1 2 Pay no attention, PARTICULAR COMMERCIAL don't watch, other DISLIKED 3 3 3 4 4 3 negative 2 2 2 3 2 2 GENERAL OR OTHER 2 2 1 2 1 2 GENERAL OR OTHER 3 5 2 6 3 2 DON'T KNOW 5 4 5 7 4 3 DON'T KNOW 6 6 6 9 5 4 *Multiple responses: The detailed percentages within major 'Multiple responses: The detailed percentages within major categories do not necessarily add to the category totals, categories do not necessarily add to the category totals. which show % of respondents mentioning any (one or which show % of respondents mentioning any (one or more) more) of the subordinate categories. of the subordinate categories.

tv advertising they like "best" or Home appliances 34 4 commercials can be improved. "worst," the viewers gave Toilet soap, shampoo 29 29 "Clearly, commercial content per consider Drugs, patent medicines 25 158 into se is not objectionable. responses which were assembled ToDth paste 18 44 Some are categories as follows: Gas and oil products 14 5 good and some are bad; and viewers Mentions Mentions Undergarments, bras, etc 7 39 pretty well agree on which is which, As As Other 136 80 and why. None of this, of course, Category "Best" "Worst" The report offers this conclusion speaks to effectiveness; 'good' and Beer, wine 187 82 on "content ": 'bad' here means only 'liked' and Foods, soft drinks, gum 173 54 praise and criti- 'disliked' and perhaps 124 40 "The specificity of that distinction Automobiles is Laundry soap, detergent, cism regarding the content of com- at the root of the problem. cleanser 84 102 mercials indicates the difference in "The point, however, is that adver- Deodorants, cosmetics, acceptability among the various ap- tising agencies -unlike program pro- hair prods. 55 80 proaches presently being used. In ducers-would face relatively few Cigarettes, cigars, 110 one sense, this should encourage and dilemmas if their object were only to tobacco 51 please Industrial organizations 36 1 challenge those who wonder whether their audience." head of the Independent Television Au- entertain most of the time so long as they serve the public, the FCC might thority, which administers the commer- it also provides a share of 'public serv- expand consideration to the whole cial tv system in the United Kingdom, ice.' " schedule, for entertainment shows do speaking for the former. Dr. Steiner begs to differ with the many of the things the public service Weak Link The report concludes FCC's definition of "public service" pro- shows are supposed to do, and do them that the weak link in the arguments grams as news coverage, informational better; and "good, enriching" entertain- of those who favor control of television programming, and religious or secular ment may be the most important public is that viewers cannot be forced to editorializing. The FCC and "other service performed by tv. watch the programs supposedly bene- evaluators" of broadcaster performance Dr. Steiner challenges those who ficial to them, and they will prefer en- must recognize entertainment as "a raise the question of "balance" in tv tertainment programs to enlightening legitimate and perhaps most significant programs. Suppose, he said, that there ones. 'public service.' " There's serious ques- are only two audience segments, A and Looking at the "public service" versus tion as to which does the most good B, and two types of programs, a and "entertainment" argument, Mr. Steiner within the "civic objectives" sought, b. and that A will watch only a and B charges that the government "in effect especially if the size of audience is con- only b. Suppose, further, that A's out- tithes the [tv] industry: for 10% de- sidered, he says. number B's by three to one, and that voted to Caesar, it allows 90% to be In other words, he says, if broad- A's usually watch twice as much tv. devoted to Circus. The industry may casters are to be evaluated on how well How to Balance Now, he asks, what

BROADCASTING, February 18, 1963 31 would a perfectly balanced schedule F. Lazarsfeld, also of the bureau, and look like? Should there be equal Question: How do you compare tv with co- editor, with Dr. Stanton, of earlier amounts of "a" "b" so every audi- and the other major media? works on radio and other communica- ence member has an equal chance to tions research and co- developer of the be served? Should there be three times Television Lazarsfeld- Stanton program analyzer. as much "a" because it has three times Is the most entertaining 68% More Studies Dr. Lazarsfeld looks the potential audience? Or twice as Creates the most interest in at "some problems which television much on the grounds that each "a" new things going on 56 research has not yet adequately ex- consumer has twice the appetite? Or Seems to be getting better all the time 49 some Has the hardest job to do 45 plored" and suggests possible should it be sixfold over "b" to take ways of studying them. He describes both of these differences into account? Radio these areas as: "detailed study of the Of course, in real life the A's will Brings you the latest news most quickly 57% audience's experience "; "experiments watch some "b," and vice versa. "But in changing public preferences "; "stud- Newspapers the chances are not the same; for ex- ies of the long -range effects of tele- ample, the college-educated watch Gives the most complete news coverage 59% vision"; "research on matters of taste" Does the most for the public 44 comedy or adventure far more fre- and "research on decision -making in quently than the barely literate will Magazines the broadcasting industry." tune to heavy information. In some Is the least important to you 49% Dr. Lazarsfeld ventured that "prob- cases, then, the first choice for one Does the least for the public 47 ably the greatest gap in our knowledge segment is a close second for another; None about television pertains to the structure while the preferred fare of the second of the industry, its relations to the ad- may be entirely uninteresting or incom- Seems to be getting worse all the time 35% vertiser and to the FCC." prehensible to the first." These results from the entire sample He noted that broadcasters, like lead- Uses a Factor? Should the different show that the public does not praise ers in other industries, fear that com- uses these segments make of tv be a or damn any medium in toto. petitive information will be revealed if factor? Such problems usually are left they let themselves be researched too to the free market, he said, and "that Question: As far as you are concerned, closely. But he thought this "might be giant computer" decides what shall be where is the greatest room for improve- a short- sighted view" because as things produced and in what quantities. ment in television programs? work now, congressional investigations Some argue, he says, that the free occasionally break through and "the market system of balance is not work- Education public gets not a balanced picture but a able because in tv a limited resource Col. and series of horror stories. All G.S. H.S. Beyond is allocated to a limited number of li- "What is so badly needed is various censed producers or distributors, who Should be more or better: information, news, kinds of studies of the industry, such sell not directly to the public, but to education 23% 10% 22% 41% as detailed biographies of programs: advertisers. If balance cannot be defined drama 8 4 7 13 take a successful tv program; through as the result when the present system is music 7 4 7 10 what steps did it go from the moment simply left alone, then it seems to rest comedy, variety 6 3 6 9 when the idea was first conceived? Who with those talking about program bal- religion 4 8 4 3 children's shows 4 3 3 6 had influence and in what direction did ance to "state precisely what they mean, westerns 4 3 4 4 he exercise it? Here one should not just and how they know," he says. other 15 13 16 16 shrug off the controversial role of the Dr. Steiner deals a telling blow to Should be fewer advertiser. On aesthetic matters who advocates of mandatory educational -in- westerns 19 16 20 18 exercised crime 8 7 8 9 the judgment which would formational programs with this quota- other 8 6 9 9 correspond to, say, the Artists' Council tion from Sir Robert Fraser: General Inc. in French broadcasting? It would "If you decide to have a system of too much violence 13 14 13 12 be equally interesting to take a number people's television, then people's tele- higher level 7 1 6 18 of unsuccessful programs and attempt more variety 6 2 7 7 . a similar biography." vision you must expect it to be bad taste 4 4 6 1 and it will reflect their likes and dis- more realism, Dr. Lazarfeld thought another useful likes, what they can comprehend and honesty 4 2 5 5 study might center on "The Industry's what is beyond them. Every person of too many reruns 3 3 4 1 Relation to the FCC." He said Chair- common sense knows other 6 5 6 7 man Minow, "who is relatively active that people of Better program timing 7 6 7 8 superior mental constitutions are bound Criticism of in the exercise of his office," and the to find much of television intellectually comercials 13 11 15 12 industry and public "could learn a great beneath them. If such innately fortunate fewer, shorter 8 6 9 5 deal if we knew what happened when people cannot realize this gently and content 3 2 4 4 Clifford Durr [FCC member 1941 -48] interruptive 2 3 3 1 with manners, if in played a role 15 good their hearts other 2 1 3 3 somewhat similar years they despise popular pleasures and in- Doesn't need ago. But no history of his regime was terests, then, of course, they will be improving 8 17 6 3 ever written." angrily dissatisfied with television. But Other, DK, NA 9 15 8 5 In network-affiliate relations, he con- Base: 100 % -1210 314 it is not really television with which 580 275 corn- NOTE: Multiple responses. tinued, it would be "instructive to they are dissatisfied. It is with people." pare situations where the affiliates take The People Look at Television in- More information, fewer westerns, less the good sustaining program and situa- cludes a foreword by Bernard Berelson, violence, generally higher -level pro- tions where they don't. Is the difference director of the Bureau of Applied So- gramming are the criticisms most due to the personality of the local man- cial Research, who reviews the back- mentioned here. "More information" agers or to a different objective structure ground and also expresses his gratitude and "higher level" are criticisms in the market? How do communities to Dr. Stanton and CBS for underwrit- especially sensitive to education. Also, actually react" to local station policies? ing the study and "allowing the bureau in a question dealing explicitly with The complicated relationships among full freedom in its planning and execu- programming, quite a few people men- networks, sponsors, FCC and audiences, tion." tion commercials. he said, requires "a whole series of There also is an afterword by Paul studies ... to give a rounded picture."

32 (LEAD STORY) BROADCASTING, February 18, 1963 13 Financial Firms Can't Be Wrong (at least not for very long)

We are sure you'll agree that this particular group testimonial. banks, savings and loan, and We could talk all day about the other financial institutions are "cut" and quality of our audience about as choosy an advertiser as and not say it half so well. Or you could ask for, when it comes convincingly. to making a media buy. If it's further evidence of re- Therefore, we are quite proud sults you want (in another cate- that thirteen have chosen WFAA gory) we welcome the chance to to carry their message to Dallas, provide it. Call your Petry office Fort Worth and the surround- or write us direct. ing area. 1 The list includes several of the r largest banks, as well as smaller suburban banks. It includes Texas' largest savings and loan association and many of its com- WFAA petitors, both in and out of the 820 State. And the fact that some of them have been with us for as long as 16 years proves one thing for sure. They must be getting their WFAA- AM -FM -TV money's worth! Communications Center / Broad- Assuming that you don't work cast services of The Dallas Morn- here and are not familiar with ing News / Represented by the market, you may appreciate Edward Petry & Co., Inc.

BROADCASTING, February 18, 1863 33 GOVERNMENT Oren Harris set to go after ratings AS PLANS NOW STAND, HE'LL COME IN LIKE A LION IN MARCH

Rep. Oren Harris (D-Ark.), whose include: Democrats -Reps. John Moss ter Rogers (D-Tex.) , who will be named old Legislative Oversight Subcommittee (Calif.), Paul Rogers (Fla.), Gillis Long chairman of the Communications Sub- shook the broadcasting industry and the (La.) and W. R. Hull Jr. (Mo.); Re- committee tomorrow, Robert Hemphill FCC with three years of headline-mak- publicans -John Bennett (Mich.), Wil- (D-S.C.) and Vernon W. Thomson ing investigations, this week will an- liam Springer (111.), J. Arthur Younger (R -Wis. ). nounce plans for a new round of hear- (Calif.) and Donald G. Brotzman Well- Banked Rep. Harris has asked ings on radio -tv rating services by the (Colo.). All except Reps. Long, Hull the House to appropriate approximately old subcommittee under a new name. and Brotzman were members of the old $206,000 for the investigative subcom- The hearings, under present plans, Subcommittee on Regulatory Agencies. mittee, included in the some $500,000 will begin the first week in March and Reps. Long and Brotzman are fresh- he is seeking for the full Commerce will be spread over several weeks. men. Rep. Hull has transferred to the Committee. Even as plans were crystalizing, how- Commerce Committee from the Public Two subcommittee staffers -Rex ever, it was learned that pressures were Works Committee. Going off the in- Sparger and Bob Richardson, working being exerted from outside the com- vestigative subcommittee are Reps. Wal- under Chief Counsel Charles Howze- mittee to prevent the hearings from have spent 18 months investigating the being held. rating services in preparation for next Chairman Harris will head a Special month's hearings. They have visited Subcommittee on Investigations-of his practically every measuring firm in the House Commerce Committee -to be country and have reportedly interviewed organized tomorrow (Feb. 19). The dozens of broadcasters, advertisers, special group is a carryover of the Sub- agencies and survey interviewers in committee on Regulatory Agencies of many cities. All the top services and the last Congress, itself a successor to some minor ones will be called to Wash- the widely publicized oversight unit ington to testify during the hearing. which helped disclose payola, rigged The hearing will run for only a few quiz shows and ex parte contacts with days early in March and then will FCC commissioners. Many of the same recess for an undetermined time, it is regulatory agency subcommittee staff understood. A subcommittee spokes- and members of Congress will join Rep. man said this method was planned to Harris in the ratings investigation. permit the full committee to take up An organizational meeting of the legislative matters during the interim. Commerce Committee will be held to- Efforts reportedly have been made to morrow just before the first session of stall the hearings both from within the special group. Other standing sub- Congress and outside. A senator's office, committees of the Commerce Commit- according to a reliable source, has ac- tee are slated to be named at the same cused Messrs. Sparger and Richardson time. of undue harrassment of at least one of Members of the Subcommittee on the services. However, it was learned Investigations, to be announced tomor- Chairman Harris last week that the hearings will go on row, in addition to Chairman Harris Ready for new probe as scheduled despite outside interference.

No. 1 question in Washington: Who gets Minow's job?

The guessing game in broadcast- lication of BROADCASTING'S story of thinking." ing and government circles last his plans, was interpreted generally Matter of Fact Although no week was about the successor to as tacit confirmation of his impend- other authorized comment emanated Newton N. Minow as chairman of ing resignation, to join Encyclopaedia from the chairman or his office, his the FCC. BROADCASTING'S Feb. 11 Britannica Inc., in his home town of fellow commissioners, almost to a report of Mr. Minow's intention to Chicago, as a high officer and legal man, construed the report as accur- leave government was accepted as counsel. ate. So did others close to the chair- fact, and Mr. Minow did nothing to The statement, issued by the FCC's man. The news dispatches picking dispel this. information office Monday, after the up BROADCASTING'S story uniformly The 37- year -old chairman accom- press associations and other media reported that the chairman "did not panied by his wife, left on a 10 -day had picked up BROADCASTING'S story, confirm or deny" the report. trip to Europe last Friday without said: BROADCASTING reported that Mr. shedding official light on his plans. "BROADCASTING Magazine fre- Minow had advised the President of His terse 13 -word statement re- quently speculates about my future his intention to leave the FCC and leased last Monday, following pub- -and often engages in wishful had recommended the appointment CONTINUED ON PAGE 36

34 BROADCASTING, February 18, 1963 What's Discretionary Income?

...it's this yummy -flavored Canine Cuisine instead of table scraps

Great stuff- Discretionary Income -and there's 27% more of it (on the national average) in Ohio's Associated with WSB, WSB -TV, Atlanta, Georgia Third Market. No medium-but none-blankets and WSOC, WSOC -TV, Charlotte North Carolina it as fully and warmly as WHIO -TV, AM, FM. Ask George P. Hollingbery. .,.von Additional morsel for thought: Dayton has been Ohio's fastest growing major metropolitan area during the past 20 years. DAYTON, OHIO WHIO AM FM TV Source: U. S. Census of Population, 1960.

BROADCASTING, February 18, 1963 35 CONTINUED FROM PAGE 34

of the FCC's newest member-33- membership. Mr. Cox, a former stipend. He has said that he would year-old E. William Henry as his Seattle attorney and protege of Sen. not enter communications practice successor. It was comment about Warren G. Magnuson (D- Wash.), or join any licensed entity in broad- Mr. Henry that provoked discussion chairman of the important Senate casting. not only among broadcasters but Commerce Committee, also is seen At the Encyclopaedia Britannica also in congressional circles and as a candidate for the chairmanship. he will join a company that has no within the FCC. Mr. Henry, al- His confirmation for commissioner connection with broadcasting except though a commissioner for only five is regarded as certain and awaits only for the syndication of educational months, already has been classified the approval of the Senate. films by Encyclopaedia Britannica by his colleagues as able and strong - Newcomer's Chance There is Films Inc., a subsidiary. Mr. Min - minded, and wedded to the New always the possibility that the suc- ow's former law firm, headed by Frontier philosophy of rigid regula- cessor to Mr. Minow's commissioner - United Nations Ambassador Adlai tion. He presided over the recent ship will also be named chairman. Stevenson, now dissolved, repre- hearings into local television pro- Whether the successor will be a sented former Sen. William Benton, gramming in Omaha and, in his pub- "merit" appointee through promo- chairman of EB, and Mr. Minow lic statements, supported the FCC's tion of a senior staff member of the had the film subsidiary as his client. right to evaluate station program- FCC, or whether he will be selected When the President selects Mr. ming. from the outside, also figured in the Minow's successor, it will be his When reports first developed sev- speculation last week. It was pre- fourth appointment to the FCC since eral months ago about the possibili- sumed that since Mr. Minow had he assumed the presidency. His ty of Mr. Minow's departure, specu- notified the President three weeks previous appointees were Messrs. lation logically developed that Mr. ago of his intention to resign, White Minow, Henry and Cox. The fourth Henry might be his successor. Mr. House attaches assigned the task of Democrat is the veteran commission- Henry worked for the New Frontier selecting appointees to high federal er Robert Bartley, who has served during the 1960 presidential cam- posts already were on the job. for 11 years and is a Texan -the paign and has political connections There was no pin -pointing of the nephew of the late Speaker Sam Ray- with influential Kennedy supporters date of Mr. Minow's resignation. It burn. Mr. Bartley has expressed no in Tennessee. is understood that he notified the chairmanship aspirations but un- Also mentioned as a possibility for President that he wanted to depart doubtedly would accept the appoint- the chairmanship was Kenneth Cox, before June 1. Mr. Minow for ment if it were offered. It is be- currently chief of the FCC's Broad- some months has confided to friends lieved he would have the unqualified cast Bureau, who has been nomi- that he found it hard to make ends support of Vice President Lyndon B. nated by President Kennedy for FCC meet in Washington on his $20,500 Johnson.

lent protection" to the two co- channel service to the areas around Herkimer, WAST, WTEN get stations WJAR -TV and WNDT and N. Y., and Rutland -West Rutland, Vt., separation waiver provide "precise offset" equipment at respectively. The two stations must also their own respective expense. await FCC decision that the proposals The FCC last week, in separate ac- The Assn. of Maximum Service Tele- are acceptable. tions, waived its minimum mileage sep- casters Inc. had petitioned against both aration requirements and granted the applications; both petitions were denied applications of WTEN (TV) (ch. 10) last week in the commission's action. FCC plans change in Vail Mills and WAST (TV) (ch. 13) Keep In Touch The commission Albany, both New York, to move their said that both moves must deny serv- multiple owner rules transmitter sites. WTEN will move its ice viewers that now receive WTEN The FCC last week announced plans transmitter about 31 miles southeast, and WAST signals, "... and where the to tighten its multiple ownership rules towards Albany and increase power to number of viewers is more than mini- so that broadcasters with the maximum 200 kw from 144 kw; WAST will move mal, the applicant shall install and number of stations would have to dis- about 12 miles northeast of Albany maintain sufficient television broadcast pose of one interest before applying to towards Troy. translator stations ..." so that service purchase or build another. Present The commission said that WTEN's will not be lost. rules require only that an interest be move will place it about 21 miles short The two stations will also be required disposed of after the acquisition of a of the required distance of 170 miles to air announcements of their proposed new station is approved by the corn- from WJAR -TV (ch. 10) Providence, moves two weeks before they are made; mission. R. I. WAST will be short spaced with this will have to be done both aurally The FCC rules allow no one to own etv WNDT (TV) (ch. 13) New York by and visually, twice nightly between 7 more than seven am or fm stations. The 28 miles. WTEN and WAST had ex- and 10 p.m., three nights weekly during limit on tv interests is also seven, but perienced transmitting difficulties in the the two weeks. The stations are also only five of these may be vhf. Further- area due to adverse terrain conditions required, the commission said, to ex- more, a broadcaster may own just one and the commission said the moves plain that if because of the move view- station in a service area. were aimed at providing "more equit- ers lose their service they should write Under present procedures a broad- able" vhf tv service in the Albany - to whichever station and the FCC, so caster may apply for an eighth station Schenectady -Troy area "by providing that service may be reinstated. if he promises to cut his holdings back three fully competitive stations." The The commission further stipulated to seven when it is granted, but the third station is WRGB (TV) (ch. 6) that WTEN and WAST could not be- proposed amendment to the multiple Schenectady. gin construction of their new transmit- ownership rule would end that practice. The two stations, according to the ter sites until they file engineering data Comments on the proposal are due commission, will have to give "equiva- showing the feasibility of translator March 15.

36 (GOVERNMENT) BROADCASTING, February 18, 1963 Why WJAC -TV bought Seven Arts' "Films of the 50's" Volumes 1, 2, 3, 4 and 5

Says Alvin Schrott : Executive Vice President and General Manager, WJACTV, Johnstown, Pa.

"We bought the Seven Arts"'Films of the 50's' because they were too good to let our competition get them. Frank Cummins, our program director, analyzed the Seven Arts' releases. He recommended them as being top quality pictures and the most outstanding films available.

"We program the 'Films of the 50's' on our Saturday night Cinema Six show which starts at 10 o'clock and runs participating until 11:00. Following a 10 minute.brea `T00 GOOD for the news to 11:10. we run to, conclusion with the same sponsor each week. Our audience loves the films, and as a TO LET OUR matter of fact, I do too -I stayed up again till one o'clock Sunday morning watching 'Battle Cry', one of the Seven Arts COMPETITION

terrific ,; .feature-s, ;from :Volume ,3." GET THEM'

A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD, SEVEN NEW YORK: 270 Park Avenue YUkon 6 -1717 ARTS and TFE -'63 Buckingham Suite CHICAGO: 4630 Estes, Lincolnwood, III. ORchard 4 -5105 Pick-Congress Hotel DALLAS: 5641 Charleston Drive ADams 9 -2855 March 30-April 3 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif. STate 8-8276 TORONTO, ONTARIO: 11 Adelaide St. West EMpire 4 -7193

For list of TV stations programming Seven Arts' "Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data) individual feature price, upon request. team which tested the efficiency and FCBA to publish lawyers' monographs effect of five analgesic preparations. Earlier, an FTC petition for an im- GIVES THEM CHANCE TO DEBATE COMMUNICATIONS ACT mediate temporary restraining order was denied by a U. S. District Court Radio and communications lawyers time provision. judge in New York. are going to have a chance for their A fourth report, written by Reed own "great debate" on the Communi- Rollo, called for a major revision of the cations Act. present common carrier provisions. Dodd plans reports The executive committee of the Fed- In addition to Mr. Beelar, members from subcommittees eral Communications Bar Assn. voted of the FCBA executive committee are: A Senate last week to have the monographs writ- Thomas W. Wilson, first vice president; subcommittee "probably" will continue investigation ten by members of a special committee Maurice M. Jansky, second vice presi- its of alleged "Communist infiltration" of broadcast- (BROADCASTING, Jan. 28) published in dent; Philip Bergson, secretary; Herbert the Journal of the FCBA. They are Schulkind, assistant secretary; Ernest ing, Sen. Thomas J. Dodd (D- Conn.) said Thursday (Feb. 14). expected to be in print before mid - W. Jennes, treasurer, and Warren Bak- March. According to FCBA President er, Marcus Cohn, Mr. Pierson, Reed Interviewed on Capitol Cloakroom Donald C. Beelar, an open meeting of Miller, J. Roger Wollenberg, and Fred- (CBS Radio, Thursday, 6:30 p.m., the member§hip will be held "before erick H. Walton Jr. EST), Sen. Dodd, vice chairman of the summer." John W. Willis is editor of the FCBA Senate Internal Security Subcommittee, Journal. said the subcommittee would report Mr. Beelar said that the decision to next month on the executive (closed) have the monographs published was the Federal judge to hear hearings it conducted in January with "consensus" of the 12 -man executive witnesses associated with the Pacifica board. Bayer -FTC case tomorrow Foundation (BROADCASTING, Jan. 28, There were four reports: Argument on a Federal Trade Com- 14.) The most important, written by Leon- mission request for a preliminary in- The testimony also will be made pub- ard H. Marks, called for a radical over- junction to stop the current advertising lic about the same time, it has been haul of the FCC, splitting the commis- by Bayer aspirin based on an article in learned. Subcommittee hearings so far sion's functions into three separate areas the Journal of the American Medical have dealt only with Pacifica, licensee -a single administrator, a court of re- Arm. is scheduled to be held before a of four listener- supported, non- commer- view and a commission of five members federal judge in New York tomorrow cial stations: KPFK (FM) Los Angeles, to handle policy matters. (Feb. 19). KPFA (FM) and KPFB (FM) Berke- A second document, written by W. The FTC issued its complaint last ley, all California, and WBAI (FM) Theodore Pierson, recommended the month against Sterling Drug Inc., and New York. amendment of Sec. 326 (which now its advertising agency, Dancer -Fitz- The FCC has not renewed licenses of forbids the FCC to censor broadcast gerald -Sample Inc., charging that ad- any Pacifica station (AT DEADLINE, programs) to ban unequivocally the vertising for Bayer aspirin on tv and Jan. 14), and is not expected to take FCC's interest in programming in any radio and in newspapers was false and any action until the subcommittee's form whatever. misleading (BROADCASTING, Jan. 21). findings are available. The third report, on Sec. 315, was At issue are the claims made by Juvenile Delinquency and Tv A written by Philip G. Loucks, and called Bayer based on a report published in Senate Juvenile Delinquency Subcom- for the deletion of this political equal the Dec. 29 AMA Journal by a medical mittee report on the effects of television on youth will be released "about next month," said Sen. Dodd, who also is chairman of the delinquency subcom- New bills introduced in Congress mittee. The lengthy report, awaited since subcommittee hearings ended The following legislation affecting Rep. Abraham J. Multer (D- N.Y.): last spring, will be "constructive," said broadcasting has been introduced in to provide for participation by small the senator. Congress. Proposals which duplicate business in procurement by the Com- He added that he thought "there earlier bills and resolutions munications Satellite Corp. (BROAD- are so have been many improvements" in tel- noted (* indicates CASTING, Jan. 21). legislation intro- evision brought on by the industry it- duced in past Congresses): Bribery in sporting contests: H.R. self, not necessarily by the subcommit- Office of Federal Administrative 3696, Rep. William M. McCulloch tee's activities. The networks and the Practice *: H.R. 3560, Rep. James (R-Ohio): to prohibit schemes in in- stations have done this on their own in terstate Roosevelt (D- Calif.): to establish an or foreign commerce to in- the past year or two, Sen. Dodd said. office of Federal Administrative fluence by bribery the outcome of An initial draft of the report was re- Practice and provide for the appoint- sporting contests. vised at Sen. Dodd's request to include ment and administration of a corps Foreign agent disclosures: H.R. 3744, "recently uncovered evidence" of how of hearing commissioners (resembles Rep. Francis E. Walter (D -Pa.), and tv sex and violence affect different types partially H.R. 43, to set up an ad- H.R. 3791, Rep. Richard H. Poff of children, normal as well as disturbed ministrative court [BROADCASTING, (R -Va.): to tighten disclosure pro- (CLOSED CIRCUIT, Dec. 24, 1962). Feb. 4]). cedures regulating registered foreign agents (lobbyists). FTC opens L.A. office Alaska's long-lines: H.R. 3614, Rep. Equal time *: Carl Vinson (D -Ga.): to authorize suspension H.J. Res. A new field office has been opened in 247, Rep. the disposal of government -owned Oren Harris (D-Ark.): to Los Angeles by the Federal Trade Com- suspend for 1964's Presidential long -lines communication facilities in cam- mission with Robert E. O'Brien attorney Alaska. paign the equal time provisions of in charge. Mr. O'Brien formerly was the Communications Act (see page assigned to the FTC's Atlanta office. Satellite law amendments: H.R. 3619, 46 BROADCASTING, and Jan. 21). The Los Angeles office is at 215 W. 7th St., Room 1212. 38 (GOVERNMENT) BROADCASTING, February 18, 1963 ;.1, ,1111T'r'.,

Reach her with a SPOT OF TM (the "homes reached" station in Pittsburgh Coffee time is TAE -time when The Jean Connelly Show's on Jean's 10 a.m. half-hou, reaches more homes thar any other woman's interes program in town. 4 Take TAE and see

WIA4ECHANNEL Basic ABC in Pittsburg) *ARB, Nov. /Dec., 1962 OK THE KATZ AGENCI investigate the feasibility of a broadcast Senate probe to center on Telstar, Relay warning system which will provide an instantaneous alarm on a 24- hour -a -day CONSIDERATION OF KENNEDY NOMINEES SET FOR MARCH basis with a capability of reaching 95% of the population. Senate legislative activity -including A shift in the ratio of Democrats to Under the present Conelrad method, action on broadcasting and other com- Republicans on the Commerce Com- radio stations are alerted by the munications North matters -was scheduled mittee-which handles just about all American Air Defense Command via last week following initial steps by that legislation affecting broadcasting -will the press teletype facilities of the AP chamber to set itself in after give order a the Democrats one more member. and UPI. Stations broadcast a special month of delay caused by a filibuster Formerly the committee had 11 Demo- signal which alerts government and on a proposed -and unsuccessful- crats and six Republicans. The new public installations with receivers change in rules. ratio, caused by Democratic gains in equipped to receive the special code. the The Senate Communications Subcom- November elections, is 12:5. One of the major elements in any mittee will begin hearings today (Mon- Sen. George A. Smathers (D- Fla.), new alerting system will be the estab- day) to find out why two of the na- long a member of the Commerce Com- lishment of transmission standards to tion's first communications satellites mittee, has left for a post on Foreign actuate radio and tv receivers. A major haven't worked properly. Relations. factor, it is presumed, will be how to Early next month the full Senate Two veteran Democrats have been reach receivers that are not turned on. Commerce Committee will consider added to commerce: Sen. Philip A. The system will be used, probably, names of the men President Kennedy Hart (D-Mich.) (who leaves Agricul- for other peacetime purposes, like has nominated to be incorporators of ture and Forestry) and Sen. Howard weather warnings, threats to life and the nation's Communications Satellite W. Cannon (D- Nev.). property, etc. Corp. (BROADCASTING, Feb. 4). The Space Committee The Aero- NIAC is a special committee com- The senators will ask some of the nautical & Space Sciences Committee, prising representatives of broadcasting nation's top authorities on space com- which lost the late Sen. Robert S. Kerr and communications services formed munications whether difficulties experi- (D- Okla.), its chairman, will be headed to advise the FCC on defense communi- enced in the operations of Telstar and by Sen. Clinton B. Anderson (D -N. M.) cations. Relay mean that this country's space (AT DEADLINE, Jan. 21), who moved plans have been set back. past two senior senators, who waived Relay developed trouble immediately the top post. Sen. J. Howard Edmond- NAB still opposes after its Dec. 13 launch and Telstar son (D-Okla.), the former Oklahoma acted up around the same time, but both governor, now serving the unexpired proposed fm table term of the last Sen. Kerr, was named have been operating properly this year The FCC last week received over 25 (BROADCASTING, Jan. 14). to the Democratic vacancy on the space committee reply comments to its proposed fm table Witnesses to be called on the satellite created by the former chairman's death. of assignments (BROADCASTING, Dec. operations will include: FCC Commis- 24, 1962), although the deadline for sioner T. A. M. Craven, top officials of the rebuttal comments has been ex- the National Aeronautics & Space Ad- NIAC tended to March 18. ministration, representatives of the group studies Outstanding among the comments, American Telephone & Telegraph Co. new warning systems which ran mostly along the lines of and Radio Corp. of America. Sen. John requesting specific channels allocated O. Pastore (D- R.I.), subcommittee Broadcast and communications to specific areas, was that of the NAB. chairman, will preside. working groups to study methods of using The NAB mainly renewed its opposi- Incorporators' Hearing The hearing am, fm and tv stations to alert the pub- tion to the commission's planned as- on the incorporators -first set for March lic in the event of a war emergency have signment table and reiterated its for- 4-has been pushed back to March 11. been established by the National In- mer views (BROADCASTING, Nov. 5, Sen. Pastore will preside at the full com- dustry Advisory Committee, the FCC 1962). mittee session. announced last week. The NAB urged that the commission The 12 men the President has nomi- Heading the special NIAC committee definitely state its intention to protect nated to be incorporators of the satellite which has undertaken to formulate a existing fm stations, that operate in ex- firm are the same he named for recess new method of emegrency warning, is cess of the power and antenna height appointments last year (BROADCASTING, John F. Meagher, NAB radio vice presi- allowable in their zone under the new Oct. 8, 15, 1962), except for Philip L. dent. J. Leonard Reinsch, executive assignment table, with a 'grandfather Graham. Mr. Graham, president of director of the Cox stations, is vice clause.' The association restated that the Washington Post Co. (Post -News- chairman. the proposed table is too rigid and week stations) initial and chairman of Chairman and vice urged a policy of assignments based the board of incorporators, chairman of the resigned subgroups are: solely on mileage separations and ad- last month. He was succeeded as chair- ministered a Radio receivers on "go- no-go" basis be man by Sam Harris, a New York attor- -James D. Secrest, adopted. Electronic Industries Assn. and George ney and director in two mining com- Much out of tune with the other panies, Bartlett, NAB; transmitter -John H. who was vice chairman of the comments was that of the Illinois satellite group. DeWitt, WSM Nashville, Tenn. and Gordon Sherman, WMAY Springfield, Broadcasting Co., licensee of three The Democratic Steering Committee which commission Ill.; interconnecting facilities-Elmer fms, told the that made committee assignments for senior the proposed assignment table was a Pothen, AT &T, and John Hayes, Post - and freshman senators, which will be good idea. But, it said, provisions for Newsweek stations. announced officially today. Republicans unused channels should be made. If were expected to meet today to handle The mission was given last month to a channel goes unused it should be similar organizing tasks. All actions NIAC by the civilian defense office of planned to reassign the channel, pro- are subject to Senate approval, ex- the Dept. of Defense (BROADCASTING, viding it meets with mileage separation pected early this week. Feb. 4). It calls for the committee to requirements.

40 (GOVERNMENT) BROADCASTING, February 18, 1963 puzzle: Tees for Twos

One balmy afternoon, Frank Grindley, Jay Walters and Bob Gilbertson, three good men and true in the Harrington, Righter & Parsons sales organization, were business -lunching with three agency time -buyers, to wit: Bob Decker (Ted Bates), Jim Lavelle (Dancer, Fitzgerald, Sample), Jim Kelly (Leo Burnett, Chicago). To clear their heads before they grappled with their new expense account forms (and to limber up their bent left elbows), one of the men suggested a brisk 18 holes. Each HR &P man teamed with his guest. Lavelle, Decker, Kelly and Walters shot 106, 102, 100 and 94 respectively, which indicates the difficulty of the course rather than the curvature of the elbows. Grindley and Gilbertson shot a 96 and a 98, but since they hadn't put their names on their scorecards, it was some time before they figured out whose score was which.* When they finally identified their cards, it was discovered that two of the twosomes had the same total score. Walters' partner beat Grindley's partner. How were the men teamed? Tee off on this problem and win a small trophy. Our team knows the score when it comes to sales; so do our clients. For well -above -par results they lean heavily on such audience -pleasing WMAL -TV spot carriers as Maverick, Thriller, SurfSide 6, Checkmate, Championship Bowling, Girl Talk, Trails West, and Bachelor Father.

Puzzle adaptation courtesy Dover Publications, New York 14, N.Y.

Evening Star Broadcasting Company Represented by: HARRINGTON, RIGHTER & PARSONS, Inc. WASHINGTON, D. C.

Affiliated with WMAL and WMAL -FM, Washington, D. C.; WSVA -TV and WSVA, Harrisonburg, Va.

BROADCASTING, February 18, 1963 41 proposal, is the commission's staunchest FTC IS TARGET OF PROBE supporter of uhf television. But Chair- man Minow and Commissioner Bartley Dingell subcommittee seeking to aid the little man were also said to have had some mis- givings about the effect the drop -ins tied up by regulatory agencies' long, red tape would have on the development of uhf television. Commissioner E. William A new House subcommittee will soon Paul Rand Dixon. They worked togeth- Henry is considered, thus far, as the begin examining the regulatory agencies er on drug and other legislation when "swing man." especially the Federal Trade Commis- Chairman Dixon was chief counsel of was said Antitrust Chairman Minow, however, sion -with an eye on improving and the Senate and Monopoly Sub- to have suggested an alternative ap- speeding up their procedures, it was committee and Rep. Dingell was ranking Democrat proach- approve the drop -ins with the learned in Washington last week. on the House Commerce proviso that those granted the channels The new unit will be a subcommittee Committee's Finance and Commerce be required to surrender them after an on regulatory agencies operating under Subcommittee. unspecified number of years and accept Well the Select Committee on Small Business. Dixon Regarded The congress- uhf channels in their place. Its chairman, Rep. John D. Dingell (D- man holds Chairman Dixon in "high -in Mich), is known to broadcasters for his regard," although he is understood to The eight proposed drop markets efforts to prevent the FCC from break- be nonetheless concerned about the are Baton Rouge, La.; Birmingham, ing up clear radio channels. FTC's slow procedures, which in Rep. Ala.; Charlotte, N.C.; Dayton, Ohio; Jacksonville, Fla.; Knoxville, Tenn.; Meanwhile, proposed hearings to look Dingell's opinion can put a small busi- (a further into complaints from small businessman out of business before he can Johnstown, Pa. and Oklahoma City shift of ch. 5 from Enid). nessmen that they are not getting a fair obtain relief from a complaint. opportunity to buy prime time from tele- Despite Rep. Dingell's determination Petitions Filed Meanwhile, there vision stations and networks probably to see the FTC's procedures improved, was a stirring of renewed concern about will be shelved. (A subcommittee headed he is known to oppose the agency and the proposal on the part of uhf broad- by former Rep. Dale Alford (D -Ark.) Chairman Dixon's efforts to obtain cease- casters. The Assn. for Competitive Tele- had said there was substance to the com- and- desist powers. Such authority could vision filed a petition with the commis- plaints and recommended further hear- work against the small businessman, sion last week asking for time in which ings [BROADCASTING, Dec. 10, 1962]). Rep. Dingell believes, the merchant to comment on the proposal in view of Little Guys' Complaint The small could be tied up by a court order, pos- the "changed circumstances" resulting businessman suffers the same problem sibly unfairly obtained, until his busi- from the passage of the all- channel re- with all regulatory agencies, according ness folds from delay in other FTC pro- ceiver act. to Rep. Dingell. Owners of small radio cedures. The association is understood to feel stations seem to get a better break from that, in passing the act last year, Con- the FCC than do businessmen working gress went on record as favoring the de- with other agencies, Rep. Dingell has Only 3 on FCC velopment of uhf television and that, as said. But the 36- year -old Detroit law still want drop a result, dropped in vhf channels would maker also has had differences with the -ins not be in the public interest. FCC. "They can process the little guy I he FCC proposal to drop in vhf In addition to the association's filing to death," he has said. channels at substandard separations in Taft Broadcasting Stations and Spring- eight However, the FTC will be the sub- two -station markets has apparently field Tv Broadcasting Corp. notified the lost committee's main target, it was learned much of its steam. Some of the commission they are interested in ob- and the subcommittee's approach will be commissioners are said to have had taining uhf channels in Dayton. second effects cautious and respectful. Rep. Dingell is thoughts about the the Taft, in a supplemental comment on drop -ins well acquainted with FTC Chairman would have on the develop- the Dayton drop -in proposal, said the ment of uhf television. addition of a vhf channel in Dayton A majority of the commission was would be inconsistent with the intent of believed to favor the proposal, which the all -channel bill. The company said would provide the markets with a third the only possible reason the commission vhf network outlet (CLOSED CIRCUIT, could have for considering the addition Feb. 11). But the discussion of the of a third vhf channel is that it doubts commissioners last week revealed a deep a uhf station would be built in Dayton. split among them. But, it added, Taft is prepared to The matter is not expected to come build a uhf station there -and one that up again until the commission's meeting would have greater coverage than a Feb. 27 because Chairman Newton N. "squeezed -in" vhf station -provided it Minow will be out of the country this was assured another vhf channel would week as a member of the U.S. delega- not be added. Taft said it was prepared tion to a United Nations conference in to file a request for a rulemaking for Geneva. a uhf channel and to apply for it. Three Supporters Although no votes Taft owns WKRC- AM -FM -TV C)n- were taken, the proposal last week cinnati, WTVN- AM -FM -TV Columbus reportedly had had only three hard -core (both Ohio), WBRC- AM -FM -TV Birm- supporters -Commissioners Frederick ingham, Ala. and WKYT-TV Lexing- W. Ford, Rosel H. Hyde and T. A. M. ton, Ky. Craven. Springfield TV (WWLP Springfield, Reportedly opposing it in varying Mass.) asked the commission to delete degrees were Chairman Minow and ch. 38 in Connerville, Ind., and assign Commissioners Robert T. Bartley and it to Dayton. The company noted that Robert E. Lee. ch. 22 is now assigned to Dayton but Commissioner Lee, who was said to that the station to which it was granted, Rep. Dingell be the most vigorous opponent of the WONE -TV is now dark.

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The Most Trusted Name in Television tries from Mr. Mack's office diary, DID EXAMINER ERR IN CH. 12? which would help explain "how and why" the alleged commitment, to FCC counsel protests bypassing of Mack's diary; Mitchell Wolfson, was made. But, he said, Mr. Cunningham had maintains all 3 applicants should be disqualified ignored the entries as "incompetent," The FCC General Counsel's office Jacksonville Broadcasting Co. and City although he had admitted them in evi- told the commission last week that the of Jacksonville, be disqualified (BRoAD- dence. Mr. Wolfson originally owned hearing examiner in the Jacksonville CASTrNG, April 6, 1962). City has with- 5% of Florida- Georgia, and Wometco, ch. 12 ex parte case had erred in reach- drawn its application. which his family controls, 15 %. Wo- ing his decision without giving any The General Counsel's office has metco now owns 47.5% of the corn - weight to diary entries of then Com- maintained all three applicants were pany. missioner Richard Mack. guilty of ex parte contacts and should Mr. Slosberg said the commission Associate General Counsel Hilburt be disqualified. should either consider the entire record Slosberg, in oral argument, said the Examiner Supported Bernard Ko- or, if it agrees with the examiner's pro- entries would help provide background teen, counsel for WFGA -TV, argued cedure, to reopen it to permit the Gen- for an alleged commitment given by that the case against the licensee, Flor- eral Counsel's office to submit new Mr. Mack to one of the stockholders in ida-Georgia TV Co., was based on cir- evidence. In exceptions to the initial WFGA -TV, which subsequently was cumstantial evidence and that after a decision last June, Mr. Slosberg said given the grant. Mr. Slosberg called thorough examination the examiner had the General Counsel's office would call this commitment "the salient feature" found no evidence on which to con- several witnesses if the record were re- in the case. clude the company was guilty of ex opened, including Mr. Mack. The for- Chief Hearing Examiner James Cun- parte activities. mer commissioner was involved in all ningham, following a hearing on ex Joining Mr. Slosberg in attacking the six ex parte cases reviewed by the com- parte charges two years ago, had initial decision -but for different rea- mission. cleared WFGA -TV of any implication sons-were attorneys for Jacksonville Orlando ch. 9 Cited Mr. Koteen, of wrongdoing, but recommended that Broadcasting Co. and the City of Jack- in urging the commission to affirm the the August 1956 grant be voided be- sonville. Both said there was nothing examiner's finding that Florida-Georgia cause Mr. Mack participated in the de- in the record to implicate them in any was innocent of ex parte contacts, cited cision after improper representations improper activities. the FCC's decision in the Orlando ch. were made to him by the two losing Mr. Slosberg, in discussing WFGA- 9 case. In both cases, he said, the evi- applicants. Mr. Cunningham also rec- TV's role, said the hearing record in- dence was circumstantial. And in the ommended that the losing applicants, cluded evidence, including some 20 en- Orlando proceeding, he added, the corn-

VOA's new Greenville facility doubles Voice's power The Voice of America's new watt shortwave transmitting system Moscow and Radio Peking, said Ed- Greenville, N.C., transmitting facili- strengthens the Voice's competitive ward R. Murrow, director of the U.S. ties have doubled the Voice's power. position against communism. But Information Agency, the Voice's Dedicated Feb. 8, the 4.8 mega- the U.S. is still third behind Radio parent. The new power at Greenville is necessary to overcome the penetration and number of Communist broadcast hours, USIA said. While the Voice now broadcasts 740 hours a week in 36 languages, Russia airs 1,205 hours weekly and Red China 787 hours each week. Its new power is being used by the Voice in five ways: To put a clear, direct signal into areas where only weak or intermit- tent signals went before: Central America, West Africa and Scandi- navia. What were once considered good reception areas in parts of Europe, Latin America and North Africa now are receiving a signal "strong enough to lean on," reported Henry Loomis, director of the The Voice of America's new Green- president of the firm bearing his VOA, who heard tests of the signal ville facilities were examined at name which conceived the Green- during a January inspection tour. dedication ceremonies there Feb. ville design and engineering; Fred To feed programs relayed from 8. Getting an explanation on some Blackburn, USIA project manager; VOA headquarters in Washington, of the equipment from Howard Richard F. Wittenmyer, manager of D. C., to relay stations in Africa and DeLong (I), the Voice's project Austin engineering and research; the Far East. manager for design of the $23 mil- and Edward R. Murrow, director of To replace VOA transmitters lion system (I to r): Allan S. Austin, the U. S. Information Agency. in Wayne, N.J., and Brentwood and

44 (GOVERNMENT) BROADCASTING, February 18, 1963 mission found that the sworn denials of Charles Murchison, appearing for Jack- tion permit for a new noncommercial the Mid-Florida principals were suffi- sonville Broadcasting, and John Rafter, educational tv station on ch. 12 in cient to overcome the implications of for the City of Jacksonville, said there Orono. The new station will operate wrongdoing (BROADCASTING, Jan. 14). was no evidence to show that the prin- with a power of 229 kw and an antenna He said the commission should, there- cipals of their applicants made ex parte height of 990 ft. U. of Maine is also fore, reach the same conclusion regard- contacts. applicant for another etv station on ch. ing Florida- Georgia. Mr. Murchison said James Stockton, 10 Presque Isle. Regarding the alleged commitment president of Jacksonville, who was found by the examiner to have attempt- Designated for hearing the applica- by Mr. Mack, Mr. Koteen said that of WIXX for ed to influence the commission ex parte, tion Oakland Park, Fla., Mr. Wolfson "categorically denied" to was simply trying to secure an impartial a license cover its construction per- such a contact. The alleged commit- mit. Hearing will concern charges by ment was reported by Rep. A. Sydney decision by the commission. Mr. Mur- chison said Mr. Stockton, a prominent City Council of Oakland Park that Herlong Jr. (D-Fla.), who had called WIXX Jacksonville Democrat, was concerned has reneged oit its original pro- Mr. Mack at the request of Jackson- gramming proposal (general market ville Broadcasting. Mr. Koteen also about reports his competitors were attempting to use political influence format) in favor of an all Negro format said Rep. Herlong testified that Mr. (BROADCASTING, Jan. 14). The has against him at a time when a Republi- FCC Mack might have made the comment denied can administration was in office. station a program test authority merely to "brush him off." pending the outcome of the hearing. Mr. Koteen added that although other According to Mr. Murchison, the ex- individuals were said to have made ex aminer found only that an attorney rep- Granted request by KBOM Mandan - parte contacts in behalf of Florida- resenting Jacksonville had gone to see Bismarck, N. D., that. station be allowed Georgia, all denied them and no evi- Mr. Mack but had never spoken for the to stay on the air until March 3. dence was developed that refuted their company. Mr. Murchison said the at- KBOM's license was revoked by the statements. torney, Jack J. Daniel, "didn't say an- commission last December (BROADCAST- Mr. Koteen also questioned the com- other word" after Mr. Mack told him ING, Dec. 24, 1962) because it deceived mission's right to void the grant. He he intended to vote for Florida- Georgia. the FCC and made unauthorized trans- said that since no appeal or other action Mr. Murchison, like Mr. Slosberg, fers of stock ownership, and was con- was taken to stay the grant, the case urged disqualification of Florida - sequently ordered off the air by Feb. 17. is closed. Under questioning, he said Georgia because of ex parte activities. The extension, which would be for 14 the commission could now move against Mr. Rafter said that although the days, is in order to service Mandan un- Florida- Georgia only through revoca- City of Jacksonville was no longer an til the application of Capital Broadcast- tion or denial of renewal proceedings. applicant, it wanted to clear its name ing Inc. for the 1270 kc outlet can be Losing Applicants Protest Both of any charges stemming from the ex- processed. The commission waived its aminer's decision. The examiner found am freeze to accept the application by the City guilty of ex parte activities be- Capital fearing that Mandan would be cause a city commissioner, J. Dillon left without a first service. Kennedy, hired an attorney, Miles H. Schenectady, N. Y., now considered Draper, to "neutralize supposed politi- Received two requests from operating obsolete. Planned annual operat- cal pressure in Washington." radio stations asking for a waiver of ing costs of Greenville ($2.4 mil- Mr. Rafter said that Mr. Kennedy the commission's am application freeze lion) may be offset in part by the had acted without any official authoriz- and that it accept their applications for retirement of the obsolete facilities, ation or even the knowledge of his fel- major changes. WCBQ Whitehall, the Voice reports. low commissioners. Therefore, he said, Mich., requested acceptance of its ap- To provide an internal commu- City shouldn't be held responsible. plication to move the station's trans- nications link to overseas posts from Furthermore, he said, there was no evi- mitter site nine miles to North Mus- which USIA correspondents may dence that Mr. Draper actually at- kegon because it is in financial dif- feed reports to Washington (via tempted to influence the commission. ficulties and the move would give a Greenville) for incorporation in pro- The oral argument was heard by five greater service area. For the third time grams later fed from Greenville back commissioners - Acting Chairman KODA Houston asked for consideration overseas. Rosei Hyde, Frederick W. Ford, Rob- of its application to increase its power To give the Voice an emergency ert T. Bartley, E. William Henry and to 5 kw from 1 kw, so that it might communications system. Many of Robert E. Lee. provide service originally planned for. the agency's own messages have KODA said commission refusal to con- been sent by cable. Greenville gives The FCC last week ... sider the application is unlawful. KODA the Voice a facility to develop in- told the commission that an increase in stantaneous communication between Granted Frontier Broadcasting Co.'s power to 5 kw would in no way inter- U. S. posts overseas and Washington. application for a new tv station on ch. fere with other outlets and would free 3 in Sterling, Wyo. The station is to Completion of the Greenville com- itself from interference. have a power of 27.7 kw and an plex is only one step along the way antenna height of 780 ft. The commis- Assigned uhf ch. 16 in Cotati, Calif., in the Voice's modernization pro- sion stipulated that the grant is subject for noncommercial educational use and gram. Improvements are being made to a final action on Frontier's applica- deleted that channel from Pittsburg at Wooferton, England, and on the tion for renewal of license of KFBC -TV where it had been assigned as a com- Island of Rhodes, and in the U. S. Cheyenne. Main principals of Frontier mercial channel. Assignment of ch. 16 at Bethany, Ohio, and Delano and are: Cheyenne Newspapers Inc. (Wyo- in Cotati had been requested by Sonoma Dixon, Calif. Another major trans- ming Eagle and State Tribune) 24.4%; State College Foundation Inc. mitting operation is being constructed estate of Tracy S. McCraken 20 %; F. Granted a waiver of am freeze order in Liberia where the Voice is in- R. Ricketson Jr. 17 %. The McCraken and accepted for filing the application stalling six estate owns Cheyenne Newspapers. 250 kw and two 50 kw J. W. Dunavent for new daytime Frontier also owns KFBC Cheyenne and am transmitters at a cost of about $13.9 station on 1600 kc, 500 w, in Eminence, KSTF (1'V) Scottsbluff, Neb. million. Ky. Application will be available for Granted the U. of Maine a construc- processing March 26.

BROADCASTING, February 18, 1963 45 was already occupied by WTEV. WTEV Harris proposes 1964 Sec. 315 suspension at that time had asked for permission to move its transmitter site from Mar- A bill introduced in the House last Similar legislation was introduced tha's Vineyard to Tiverton, R.I. The week would set the same ground in the Senate last month by Sen. FCC granted this move July 31, 1962. rules for radio and television cover- John O. Pastore (D -R. I.), chair- WTEV began operation at its new site age of the 1964 presidential cam- man of the Senate Communications Jan. 1. paign that was followed in 1960, the Subcommittee (BROADCASTING, Jan. Rhode Island Television also asked year of the "great debates." 21). No hearing date has been set. the FCC to revoke the ch. 6 grant to Rep. Oren Harris (D- Ark.), chair- Partially freed of Sec. 315's re- WTEV on the ground the station had man of the House Commerce Com- strictions in 1960, broadcasters pre- not been constructed on time, and also mittee, Monday (Feb. 11) proposed sented a series of debates between to reopen a rulemaking proceeding of suspension of Sec. 315's equal time then Senator Kennedy and Vice eight years ago involving the proposed requirements for nominees for the President Nixon. President Kennedy move of ch. 6 from New Bedford to office of President and Vice Presi- committed himself to giving his op- Providence. dent. ponent a similar opportunity to de- The argument was heard by Circuit Hearings will be scheduled "in bate on television and radio in 1964, Judges David L. Bazelon, George T. the near future," Rep. Harris said. if he is the Democratic candidate. Washington and Warren E. Burger. WQAD -TV grant attacked KICA -TV tells FCC requests to be included among the sig- by losing applicants nals carried by the catv system. Com- of competition from catv The FCC's 1962 grant of ch. 8 Mo- petition is "grossly inequitable and un- line, Ill., to Moline Television Corp. KICA -TV Clovis, N. M., last week fair" and KICA -TV's economic exist- (WQAD -TV) was attacked by the four supported the FCC's proposed rule to ence is threatened, the station told the losing applicants last week in the U.S. restrict catv systems' use of microwave commission. Court of Appeals in Washington. facilities and described the station's diffi- The unsuccessful applicants charged culties in competing with a catv system Rhode Island Tv takes that the FCC did not penalize Moline operating in Clovis. ch. 6 case to court Television for what they claimed was KICA -TV, a CBS and ABC affiliate, a lack of a complete survey of the told the commission that its program- An unsuccessful bidder for ch. 6 New community to determine program con- ming is duplicated by the Clovis catv Bedford, Mass., attacked the FCC's ac- tent. They also alleged that the com- system, which is owned by Midwest tion of last July authorizing WTEV mission placed undue emphasis on pre- Video Corp. The Midwest system car- (TV) in that city to move its transmitter vious broadcast experience by some of ries the signals of KVII (TV) and closer to Providence, R.I. the principals of Moline Television. KFDA -TV both Amarillo, Tex., ABC Rhode Island Television Inc., prin- WQAD -TV is headed by Frank P. and CBS affiliated, respectively. The cipally owed by Providence business- Schreiber, former Chicago television sta- Clovis catv also carries KGNC -TV man Robert Riesman, contended last tion executive. (NBC) Laredo, Tex., and KSWS-TV week in the U.S. Court of Appeals in Contending for the Moline frequency Roswell, N.M., which is also NBC but Washington that his application should are Community Telecasting Corp., Mid- carries ABC and CBS on a secondary have been accepted by the FCC and that land Broadcasting Co., Illiway Tele- basis. KICA -TV further noted that it should have been placed in a hearing vision Inc. and Tele-Views News Co. these four stations are more than 100 with WTEV's request to move its trans- The appeals court panel comprised miles from Clovis. mitter. The commission refused to Circuit Judges Henry W. Edgerton, The Clovis station said that Midwest accept the Rhode Island Television ap- Walter M. Bastian and John A. Dana- has refused to acknowledge KICA -TV plication on the ground that the channel her.

BROADCAST ADVERTISING WTOP Radio's research `breakthrough' NEW STUDY GOES BEYOND THE BOXCAR FIGURES FOR DETAILED DATA A breakthrough in "numbers" re- radio stations and shows, for each sta- how many users of his product-or search -one that pins down an advertis- tion, this type of ownership and usage allied products -are reached by the er's likeliest prospects in a station's information on each of more than 45 various stations and then can place his total audience-is being announced to- major and small appliances and more advertising on this "much more realistic day (Feb. 18) by Washington's WTOP than 25 food and drug products. basis, rather than on the basis of total Radio. In addition it gives for each of the audience alone." Mr. Dennis explained: The new research goes beyond the so- six stations information on listening "One station may have twice as much called boxcar numbers of program rat- patterns, household financial activities, total audience as another, but if the ings and shows audience composition in entertainment patterns and many other other station has more users of his type terms of how many are beer drinkers, or areas. of products, then the advertiser would coffee users (by type of coffee), or More Realistic Thus, according to be wasting much of his effort -and automobile drivers, camera owners, etc. Lloyd W. Dennis Jr., vice president and probably paying higher rates, too-if he In all, the study breaks down the general manager of WTOP, an advertis- bought on total audience alone." audiences of six leading Washington er in almost any category can see just Tests using parts of the survey find-

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BROADCASTING, February 18, 1963 47 convinced that broadcasters were ne- glecting first-class research which probes deeply as well as broadly. We've mea- sured circulation almost exclusively. We know that there are nearly 200 million radios owned by Americans and that they are purchasing new sets at the rate of over a- million- and -a -half each month. "But what is sorely needed is research which goes beyond boxcar numbers; which probes in terms of what the advertiser wishes to accomplish and in terms of the specific audiences he wants to reach. "Such research, properly conducted, is not cheap. But what is even more costly is for responsible segments of the industry to continue to go on without it. That is why WTOP Radio has undertaken what we believe to be the most ambitious and far -reaching study ever made by any station. We wanted to be able to relate radio audience profiles, station by station, to the advertiser's consumer profiles and to be able to report on them in depth. This we have succeeded in doing...."

Phillip W. Wenig (I), president of eral manager of CBS Radio Spot Tv tie -in campaigns SRDS Data Inc., shows some compu- Sales; Lloyd Dennis Jr., vice president termed successful tations from WTOP Radio's "Radio and general manager of WTOP, and Audience Profile Study of the Wash- Alvin C. Dubinsky, research and de- The successful use of television dur- ington, D. C., Market" to (I to r) Maur- velopment supervisor of SRDS Data ing tie -in promotion campaigns was ice Webster, vice president and gen- Inc. outlined by two speakers at an Associa- tion of National Advertisers clinic in New York last Thursday (Feb. 14). ings under actual selling conditions, Mr. general published report. E. A. More, advertising director of Dennis said, brought advertiser and "However, any qualified agency or the Formica Corp., a division of Amer- agency response that "far exceeded even client seeking sophisticated audience ican Cyanamid Corp., described an our most enthusiastic expectations. As and consumer profile information about overall tie -in promotion project for the a result, we consider this multi-dimen- the Washington market is free to call company, covering national building sional research study to be the most im- upon us and we will be happy to tell materials manufacturers, model homes, portant and far -reaching development them what we can provide. WTOP consumer magazines, exhibits as well as for providing support information in Radio wants to do everything possible tv. In the television tie -in Mr. More the intelligent use of the radio medium. to contribute to the intelligent and suc- pointed out, Formica appealed to its "We have broken through the 'circu- cessful use of radio advertising by clients large number of furniture customers lation barrier' and predict that this is both new and old." through commercials on CBS -TV's Eye- the beginning of a new era in broad- Research Milestone Phillip W. witness program, offering a shoppers casting research." Wenig, president of SRDS Data Inc., guide of 40 furniture manufacturers He compared the new research to an said he was confident that "this study using Formica in their products. incandescent bulb in "the candlelight represents a true milestone not only in Formica, Mr. More indicated, is en- era" of audience research and predicted broadcast research but in all media re- thusiastic about all types of tie -in pro- it will lead to equally great advances in search." It sets the pattern, he said, motions. sales and research sophistication over "for the highly sophisticated computer- J. F. Donovan, vice president of ad- the next several years. ized material that the industry has been vertising and public relations for 1,000 Households Conducted for demanding of late." A.M.F. Pinspotters Inc., told the ANA WTOP by SRDS Data Inc., the study Mr. Wenig said that before starting clinic the details of an "effective" tie - encompassed personal interviews in al- the field work for WTOP his company in promotion conducted in 1961 with most 1,000 households, using 20 -page "had been testing and perfecting re- Beecham Products (Brylcreem and questionnaires whose findings filled search techniques for more than two Silvikrin) during the summer months more than 100,000 punchcards and then years for just this type of research when bowling activity is low. A "bowl were transferred to tapes for quick ac- study. Thus we knew beforehand the free" tie -in promotion was developed, tess via computers. things we could do and the pitfalls to he said, offering any person buying The useful data thus computer- stored avoid. Even so, we spent considerably either Brylcreem or Silvikrin one free would fill a "report" reaching from floor more time re- testing the procedure until game at an AMF- equipped bowling to ceiling and still leave much valuable we were absolutely certain that the most center. Beecham advertised the offer data to be mined, one spokesman re- exacting standards had been met." on its commercials on three tv network ported. Mr. Dennis put it this way: In announcing the study, titled "A shows and AMF spotlighted the promo- "Because of the complex nature of the Radio Audience Profile Study of the tion in bowling magazines and news- study and the fact that literally thou- Washington, D.C. Market," Mr. Dennis papers. The results for both AMF and sands of cross -tabulations are involved, said: Beecham, Mr. Donovan concluded, WTOP Radio is not releasing it as a "For almost a decade I have been were "spectacular."

48 (BROADCAST ADVERTISING1 BROADCASTING, February 18, 1963 I'M DICKENS...HE'S FENSTER Music by IRVING SZATHMARY

and there are 104 other regular network programs

IRVING SZATHMARY began his career use music. arranger which as an with the original Benny BMI Goodman and Artie Shaw bands and has since achieved distinction as a composer and conductor in radio, TV and films, and for many top artists, including Diahann Carroll. He com- BROADCAST MUSIC, INC. posed and conducted the score of the 589 FIFTH AVENUE, prize -winning U.N. documentary on nar- cotics and he has arranged, composed NEW YORK 17, N.Y. and conducted for both CBS and NBC. He joined BMI in 1955. CHICAGO LOS ANGELES ' S VILLE TORONTO MONTREAL

BROADCASTING, February 18, 1963 49 REP KILLS GROUP SALE PLAN Spot tv up 17% in '62 McGavren -Guild charges it's a form of rate -cutting; Spot television gross time billings will total $721,212,000 in Eastman Co. defends practice against critics 1962, Television Bureau of Ad- vertising announced today in a Station representative McGavren- said it doesn't offer a package at a preliminary report. The total Co., New York, last week an- Guild discounted rate but encourages adver- represents a 17% increase over abolished its nounced it had station tisers to buy any combination of its the $617,398,000 in time billings group plan. selling stations at card rate, and for simplifica- in 1961. The fourth quarter in And with this news, Daren F. Mc- tion a multi- station buy can be made 1962 totaled $ 197,759,000 com- Gavren, the rep's president, charged with a single order and invoice because pared with $177,827,000 for the degenerated that "group plans have into of Katz's "accounting" procedure. like period the year before, or an nothing more than well planned and Mr. McGavren averred that group increase of 11.2 %. In computing cut- highly embellished forms of rate selling plans "undermine the prestige the dollar increase, the bureau fancy ting under a title." of the radio industry, taint the repre- estimated it was more than $284,- an Mr. McGavren's attack brought sentatives who sell with them, and, 000 for each day of the year in immediate response from E. via Robert guilt by association, sully the repu- 1962 total of more than has -a Eastman & Co. which also a group tations of participating stations which $103.8 million. selling plan. have normally rock -hard, unyielding Mr. Eastman, president of his rep rate cards." firm, counter -charged that the with- He indicated also that some advertis- drawal of the plan by one rep firm and ers have come to use the plan in a group plan tends to restore stations into accompanying "attempts to condemn "cynical" manner by expecting its use "the rigid category of networking." and devaluate all group selling" "as a matter of course, and then de- Bonus Spots At one time, Mr. amounted to "an admission of weak- mand discounts." He said, too, that McGavren said, group plans were of- ness because group selling has been advertisers -some with small budgets - fered to advertisers that were new to part and parcel of the broadcasting will have reps put together special radio, and the outcome was to give industry ever since NBC hooked up its groups to fit the budget and "with impetus to the medium when it was first network many years ago." sometimes as few as four to six sta- "lying fallow." But now they amount Other station rep firms which have tions." to "wholesale rate cutting" with some station group selling plans -Blair Radio Mr. McGavren charged that group instances of bonus spots for buys of and H -R Representatives are promi- selling plans often place the buyer in say 10 spots weekly. nent- declined comment. Several other the position of ordering "marginal sta- Mr. McGavren also referred to an reps use the plan as an occasional sell- tions" that he ordinarily would not FCC warning that stations avoid entering approach. include on his list. He asserted that ing agreements to set combination rates In group selling a rep firm offers a many "leading station" managers have (that is, several stations within a single package time rate to an advertiser that objected because "they are identified market) (BROADCASTING, Feb. 4). Though contracts for a spot schedule on all of with secondary outlets with flexible group radio selling by reps entails sta- the stations, using one invoice, one cards." Mr. McGavren cited a delay in tions in different markets, Mr. Mc- billing. Packages usually carry special advertiser payment to some stations Gavren expressed the opinion that rates. when others in the group fail to submit group plans "may sometimes involve Katz Accounting The Katz Agency bills and affidavits on time, and said the stations with overlapping coverages" and cautioned that the government's attitude might ultimately harden to include all sales groupings. Mr. Eastman declared that if a group selling "concept and execution are poor, then it follows that the plan itself must also be ineffective and eventually be withdrawn." He said that a "prime pre- requisite is a list of strong major radio stations," and listed such "prestige" advertisers as Union Carbide, Kitchens of Sara Lee, Champion Spark Plugs, the Kellogg Co., Mystik adhesive products, Groves Labs and Vick Chemical Co., as using the Eastman plan. It was noted by McGavren -Guild spokesmen that the rep firm had its group selling plan operating nearly a year and had 35 stations participating. The plan, they said, accounted for approximately $500,000 worth of national- regional business. Though not discussed, there's another, underlying reason for some reps' increasing chagrin over major group selling plans -that is, the competition they present for the Mr. McGavren Mr. Eastman national advertising dollar over and above the competition At odds over group sales plans from the four radio networks.

50 (BROADCAST ADVERTISING) BROADCASTING, February 18, 1963 MY STARS! Look what's been added to Complete Range Programming!

Such famous CBS Radio stars as Garry Moore, The millions of loyal WJR listeners drawn from Arthur Godfrey, Leonard Bernstein and Art Link - more than 17 million folks in this market will be letter have joined our regular WJR personalities. more loyal now that they can stay tuned to our And complete CBS news and public affairs resources station to hear these famous personalities ... as well have been added to our broadcasting schedule. That as their favorite cultural programs, music shows, makes Complete Range Programming more complete farm reports, homemaker shows, news reports, live than ever before. variety shows and sports coverage. The "something for everyone" found in this kind of And happy WJR advertisers should be absolutely variety programming increases our ability to lure starry -eyed when their Henry I. Christal representa- listeners from our 115 -county four -state Great tive explains that this increased potential is included Lakes market. in just one buy ... WJR.

RDETROIT

wJ760 KC 50,000 WATTS

BROADCASTING, February 18, 1963 51 said, as good taste in advertising in Substance, image go together in advertising stressing that how a product is sold can be of just as much value as how much ENLARGE QUALITY, COLLINS TELLS HOUSTON AD FORUM is sold. "Whether you want to put it in Advertising, constantly under attack lenge of enlarging and refining the terms of a social obligation, a more from many sides, can best enhance its quality and responsibility of advertis- intelligent assessment of the changing "image" by improving its "substance," ing. educational standards of the popula- NAB President LeRoy Collins said last "It is of tremendous credit to the tion, a hard -nosed dollar -and -cents Friday (Feb. 15). advertising profession that it frankly business proposition -or all of these This is because "advertising's image has been undertaking many positive rolled together-advertising in this and its substance are one and the steps to accomplish just that," the NAB country is going to have to make some same," he said in remarks prepared for president said. He expressed special fundamental major improvements ..." delivery before the Houston Ad Forum. pride in the efforts of the NAB Code Number 1 Noting advertising's He noted that great improvements have Authority to improve the quality and "phenomenal" growth in recent years, been made in recent years but stressed ethics of broadcast advertising. he predicted that broadcasting cannot that the industry still faces the chal- There is such a thing, Gov. Collins escape becoming the Number 1 advertising medium in the future. And with this growth, he said, it is "little wonder that more and more thoughtful people WORFORD WARD &r TIILLIE VISHI0N these days should be expressing a deeper interest in and concern about ad- OH WORFORD, YOU'RE SO IMMATURE. DON'T YOU KNOW vertising." LOOKIT, TILLIE, I TOLE YA THAT ALL. NATURE'S The best way to answer attacks is SOMEBODY BROUGHT ME CREATURES MULTIPLY ? SOME RABBITS ,YESTERDAY not to advertise the good facets of ad- I ONLY HAD TWO. vertising but to improve its quality, he said. What is most significant is the kind of advertising we have in the U. S., where advertising and the American economic system are forever mutually interdependent. 4 The governor, in his prepared text, % did not mention cigarette advertising on tv, a subject which has caused him to become embroiled in controversy be- _ a ,,"w°4`- ' cause of his past published beliefs (BROADCASTING, Jan. 21, Dec. 3, 1962). However, he did point out a recent OH YEAH! WELL,WW1VAND WWUPTV AIN'T CREATURES AND THEY survey in which respondents felt that MULTIPLIED THEIR AUDIENCE. advertising has an unhealthy influence upon children and causes people to buy things they should not. He criticized the "play -it -safe philosophy" which exists in the minds of many tv advertisers to avoid controversy. "This is unfortunate, for the American people are not childish," Gov. Collins said. "They can tell when they are being protected and pro- grammed down to. I think both advertisers and broadcasters are going to find an increasing resentment [to such programming]. And those advertisers who are not afraid of backing programs which stimulate thought, arouse reactions and even step on toes are going Here's more real growth! to find themselves increasingly more and more respected by the public." Yes, we've greatly increased our audience. Upstate Michigan is as yet America's great- The November, 1962 NSI and ARB are est "undiscovered opportunity," to many ad- Warren forms N.Y. agency gladsome things. They show that WWTV/ vertisers. 874,100 people. Retail sales, nearly WWUP-TV have increased their audience a BILLION. Douglas Warren, former vice presi- almost miraculously over November, 1961 - If you want to increase sales in Michigan dent and account supervisor, Smith/ have increased their superiority over Station as a whole, use the easy place to do it! Ask Greenland, New York, has formed his "B" by as much as 590%. Avery- Knodel, Inc. for the proof. own advertising agency, Douglas War- ren Agency, which absorbs Krukowski & Symington, advertising dIP.iWIPE rJIQIIOrN production

RADIO house. AIANAtOO.AArtIC CREEK GRAND RAPIDS Members of new agency include Jan n(r.TN GRAND Au,os.A"N.:oG WWTY/WWUP-TV YENTN.AN CADILLAC Krukowski, creative director; Thomas CADILLAC-TRAVERSE CITY SAULT STE. MARIE MERIDIAN Symington, in (RENOIR t (KANNII. charge of new business; IISPTN GRANO RAPIDS A. T. AXttONS A. ANTENNA ll A.A.T,I and Joseph Supline, art director. (IS AI( (AS ' Among NIT"Y=PTYCSAULi STE .`wt.iE AA( .ALN.TY oLN. NluAÚixo (rrl..1 rMotional accounts is Mettemunk Ltd., a Danish I¡IMTN GRANO N. Irr,Nnedrl, I., ROr..IaN.. frozen pastry producer.

52 (BROADCAST ADVERTISING) BROADCASTING, February 18, 1963 Weil swap, Even up!

FOR THIS

4i p111 d,ol durs !!!f,IIIGU nil,lllllll" i(..) pi

111111111111111111111111 te

;

The search is on, and it offers you serial numbers, if you know them. If Here are the simple rules:

a chance to get a new Collins 20V -3 yours is the oldest reported by the 1. Your transmitter must be 1 KW or less and be in primary service a standby. transmitter absolutely free. We're deadline datc, we'll get the 20V -3 to -not 2. It must be property of the original owner looking for the oldest Collins 1 KW you as soon as is practicable. Read OR be the original installation with no (or less) AM transmitter still in use the simple rules, then send a letter major modifications. as primary broadcast transmitting to J. L. Taylor, Dept. BC, Collins 3. Collins will replace the transmitter with a new 20V-3, paying all shipping charges, equipment. If you have it, we'll swap Radio Company, Cedar Rapids, Iowa. but the winner must install the new trans- a new 20V -3 for it - and it won't mitter at his own expense. cost you a cent. We're even paying COLLINS RADIO COMPANY 4. The old transmitter becomes the property of Collins Radio Company. The winner, shipping charges on both transmit- Cedar Rapids Dallas Los Angeles upon accepting the new transmitter, ters. Your only expcnse will be instal- New York International, Dallas agrees to use of the owner's name and /or station name in subsequent promotional lation of the new transmitter. E1 So, activities of Collins Radio Company. if you have a Collins i KW (or less) 5. Letters must be postmarked prior to mid- transmitter, take a good close look at night, March 1, 1963. it. It could be the one we're after. 6. In case of tie, the first transmitter re- COLLINS ported will be considered. Then write us a letter, describing its 7. Offer is limited to the continental United history and send along the type and States.

BROAOCASTiNG, February 18, 1983 53 Different surveys, different results Chevy test may be key AIR, ON STRIKES' EFFECTS CONTINUE PRINT ARGUMENT How soon Detroit auto makers will make significant advertising The Bureau of Advertising of the ment Feb. 12 claiming the RAB survey investments in fm radio may be American Newspaper Publishers Assn. shows the New York and Cleve- that influenced by Chevrolet's current and Radio Advertising Bureau last land newspaper strikes appear to have the test of both stereo commercials week charges and counter- a "significant impact even on consumer traded and programs on WDTM (FM) news- spending necessities." The bureau charges over the effects of the for Detroit. Chevrolet Advertising strikes in New York and Cleve- claimed that RAB's study "unwittingly" paper Manager Jack Izard said, "We land proved the efficacy of the newspaper on consumer spending. will be watching this experiment The background to the dispute start- medium, adding that is "evident from in fm stereo with great interest." ed several weeks ago when the Bureau these figures [cited in the RAB survey] Chevrolet has bought a 26- of Advertising, using that women are consciously postponing Federal Reserve week series on WDTM in the Bank figures, said there was a dip in their shopping for major purchase items Sunday 3 -4:30 p.m. period featur- consumer for which newspaper advertising is re- spending in New York and ing the Boston Symphony orches- Cleveland and indicated strongly that lied upon strongly." tra as stereo recorded during its this was back at Bureau of decline attributable to the news- RAB struck the regular performance in Boston. paper strikes. Shortly thereafter, RAB Advertising's interpretation of its study The automaker's agency, Camp- issued a critique, based substantially Wednesday (Feb. 13). RAB point- on on bell -Ewald Co., Detroit, is pro- a commissioned survey, that the federal ed out that it had acknowledged in its ducing special commercials for reserve declines on Feb. 11 resulted from stores orginal announcement that the program to take full advan- spending in other media (radio, tv, "newspapers are an important part of tage of the stereo medium. magazines) only a fraction of what any market's media mix," but insisted Mr. Izard observed that Chev- they normally would be spending for that the newspaper strikes have not af- rolet has "traditionally pioneered newspapers (BROADCASTING, Feb. 11). fected consumer spending to the extent in the broadcasting field dating RAB Advertising. also stated that federal reserve claimed by the Bureau of back to the early days of radio figures to stop reflect only department store It urged the newspaper bureau when we sponsored the first net- sales and cannot measure wider sales "quibbling with others who have done work radio shows." He noted patterns. field research" and suggested that the that Chevrolet also was "one of its The Bureau of Advertising, citing Bureau of Advertising conduct own the first to sponsor tv in its forma- RAB's pronouncements, issued a state- original research. tive years."

NBC -TV reports sales in new Monday shows NBC -TV's new Monday Night at the Stations DO Have Personality Movies (7:30 -9) and the Art Linkletter Show are nearly sold out to advertisers, ,.- ;-Rt,¡,N, IDENTIFICATION- - according to Don Durgin, vice presi- Nine out of dent, NBC -TV sales. Movies, which times ten, made its debut Feb. 4, is now about if a man says (any- 85% sold for its 32 -week schedule, where in Michigan) while the Linkletter show, which starts tonight (Feb. 18), is approximately "I'm from Paul Bunyan 70% sold for its 30 -week run. Network, " the response New sponsors (and agencies) for is: "How is Les these Movies include Ford Motor Co. and Liggett & Myers (both through J. Wal- days, say hello from ter Thompson); Lehn & Fink (Geyer, me." Morey, Ballard); Beech -Nut (Young & Man after man, time Rubicam), and Clairol Inc. (Foote, Cone & Belding). Newly- announced after time, the immed- advertisers in the Art Linkletter Show LES BIEDERMAN, PRESIDENT iate identification is are Liggett & Myers (J. Walter Thomp- Statistic -Retail sales in the son) and Polaroid (Doyle Dane Bern - with Les Biederman- - bach). area covered (Grade B) by an identification that WPBN -TV, Traverse City, personalizes the Paul Business briefly ... & WTOM -TV, Cheboygan, Bunyan stations --that Procter & Gamble will sponsor the first total $531, 362, 000. sells their products. telecast of San Francisco's Chinese national New Year's Parade on ABC -TV, Feb. 19, from 9:30 -11 p.m., advertis- The PAUL BUNYAN STATIONS ing Dash dog food and Thrill, new dish- washing liquid. Agency is Dancer - WPBN -TV WTOM -TV WTCM WMBN WATT WATC WATZ Fitzgerald- Sample, New York. Soren H. Munkhof, Gen. Mgr. Pau. Bunyan Bldg., Traverse City The Borden Foods Co., New York, has Nat. Rep. -Venard, Torbet and McConnell -- Network Rep. -Elisabeth Beckjorden begun a short -term spot tv campaign

54 (BROADCAST ADVERTISING) BROADCASTING, February 18, 1963 PARA3EIE DOES THE IMPOSSIBLE ( for any other kind of national medium) Now- "TARGET- MARKETING" concentrates your dollars where market size concentrates your customers!

Here is where the alert national marketer Or perhaps America's great and growing can grab an advantage now possible only "single- dwelling" markets, backbone of our through Parade - except at staggering cost! economy, are your best source of sales. The The huge Parade Jumbo Network of 70 Parade Bandwagon Network of 52 news- powerful newspapers -best buy for the full - papers reaches more than 5,000,000 homes budget advertiser -can now be split by mar- -2 out of 3 in Nielsen "B ". ket size to suit your marketing strategy. Best of all, if you are a national adver- We call it "Target- Marketing ". And when tiser with special needs, you can get all the Parade hits, it hits with the cannonball im- power of Parade Jumbo - and "heavy -up" pact of power totally concentrated in the in whichever group of target- markets your market itself ...not the buckshot spray of sales objectives demand, by using extra zone diffusion. space in Bandwagon or Big Top. Need extra impact in Nielsen "A" coun- "Target- Marketing" gives you three ways ties? The Parade Big Top Network of 18 to buy each issue of Parade -and an infinite newspapers gives you almost 6 million cir- number of combinations for your media culation -81% of which is concentrated in planning. This suggests a careful re -study of Nielsen "A" areas. the Sunday magazine field. sTI7 1tALRAME 1 It New York: 733 Third Avenue, New York 17, N. Y., 212 TN 7 -1100 Chicago: 135 South La Salle Street, Chicago 3,111., 312 FI 6 -5440 1 Detroit: 28 West Adams, Detroit 26, Michigan, 313 WO 3.8186 11 Minneapolis: First National Bank Bldg., Minneapolis 2, Minn., 612 FE 5 -3178 Los Angeles: 711 South Vermont Avenue, Los Angeles 5, Calif., 213 DU 1.1271 ' 1 ' San Francisco: 114 Sansome Street, San Francisco 4, Calif., 415 GA 1.3846 BROADCASTING, February 18, 1963 55 A -C's competitive spot -buying plan Compton Adv., Chicago, in behalf of Alberto-Culver Co., effective immediately is instituting a six -market test plan to buy tv spot availabilities competi- tively through both New York and Chicago station representatives to in- sure getting the very best buys possible. The buying will continue to be coordi- nated through Chicago, however. Alberto -Culver now is spending more than $1 million a month in spot tv purchases in 31 markets nationally. As explained by Charles A. Pratt, advertising director, the company wants to obtain the most efficient buys possible. Mr. Pratt indicated that while generalities do not apply to all representatives, it sometimes occurs that the New York office of a station representative may have a prime availability turn up through cancellation or some other cause which the Chicago office of the same representative does not have - COMMERCIAL PREVIEW: Eveready and vice versa. batteries The test plan initially will involve Another in a series of Eveready The one-minute commercial is sched- Alberto- Culver buying of station avail - battery "power to spare" commer- uled for viewing during May, June abilities in New York, Grand Rapids, cials was filmed last week on a roof and July on CBS -TV's Twilight Zone, Indianapolis, New Orleans, San Fran- above Times Square, New York. Alfred Hitchcock, and Eyewitness; cisco and Seattle. Dick Brown has been (See Picture) Four Eveready alkaline NBC -TV's Saturady Night at the assigned by Compton as the timebuyer batteries (penlight size) which are Movies and 11th Hour and ABC -TV's in New York for the experiment while claimed to have been powering a 77 Sunset Strip and Combat. William Cecilia Odziomek, Compton's broadcast transistor radio for 43 hours prior Esty Co., New York, is agency for supervisor in Chicago, will continue to to demonstration, are shown firing Union Carbide Consumer Products be chief timebuyer there and will co- 1,000 No. 5 photoflash bulbs ar- Co., division of Union Carbide Corp. ordinate the test. ranged on a 12 x 14 foot frame. which manufactures the batteries. The competitive buying experiment After this workout the batteries are Agency producer for the commer- was explained to some two dozen Chi- replaced in the radio by announcer, cial is Robert Badenhausen and Rob- cago station representative salesmen last Chris Schenkel, who then turns the ert Carlisle, president WCD Inc., week by Andrew E. Zeis, vice president radio on, showing "power to spare." the producer. and media director of Compton. All Alberto-Culver products handled by Compton will be involved in the test, he said. Alberto- Culver has been exclusively a tv advertiser and now is spend- on three New York stations, WOR -TV, are geared to a male audience, will be ing at the rate of more than $30 million WNEW -TV and WPIX (TV), for its mid -March in southern markets and annually in the medium. cream cheese and Eagle brand con- post-Easter in the north. Campaigns Alberto -Culver's other agency, BBDO, densed milk. The campaign was sched- will be 6 -8 weeks in major and 5 weeks Chicago, is not involved in the test. uled to substitute for newspaper adver- in minor markets. Agency is Wermen tising during the New York strike, a & Schorr Advertising. Philadelphia. spokesman said. Agency: Young & Agency appointments ... Rubicam Inc., New York. Schick ups ad budget 20% Fuller Paint Div. of Hunt Foods has appointed Young & Rubicam, Los An- Chevrolet Dealers of Southern Cali- geles, as its agency, effective May 1. fornia, through Eisaman, Johns & Laws, Schick Inc., Lancaster, Pa., is increas- Young & Rubicam has handled the Los Angeles; Standard Oil of Cali- ing its 1963 advertising budget by 20 %, Foods advertising for 20 years fornia, through BBDO, Los Angeles, Robert F. Draper, president, announced Hunt and of the recently acquired and Brown & Williamson (Viceroy cig- last Thursday. transfer Fuller Paint Div. is in line with Hunt arettes), through Ted Bates, New Mr. Draper said the increase would policy of placing all its advertising York, will co- sponsor telecasts of 26 be allocated to network and spot televi- through a single agency. games of the Los Angeles Angels base- sion as well as other media. Schick is ball team this year on KHI -TV Los a spot tv advertiser in 35 major markets. Iberia Air Lines of Spain, Madrid, ap- Angeles. The trio also sponsored the While Schick spokesmen declined to points Lennen & Newell, New York, to KHJ -TV Angels' telecasts last year. comment on last year's advertising handle its worldwide advertising. The Heritage House Products Inc. (lawn budget, available figures on tv gross 1963 advertising budget is $1.5 million. seeds and lawn aids), Pittsburgh, is buy- billing indicate the company spent The airline services New York, Puerto ing spot tv, a minimum of 20 and a $733,202 in network tv in the first 11 Rico, Mexico, and principal cities in maximum of 35 per week, in 36 mar- months and $50,450 in spot tv for the South America, Africa and Western kets. Starting dates for the spots, which first nine months of 1962. Europe. The account previously had

56 (BROADCAST ADVERTISING) BROADCASTING, February 18, 1963 M PETOS

IMPACT

MAGE

IMAGE IS A LOOKING GLASS WORD

Webster says " . . a mental representation . . . a symbol." It's our representation of ourselves to loyal and responsive viewers as an informative and entertaining Exclusive National Representatives- Peters, Griffin, Woodward, Inc. neighbor. It is WOC -TV's constant DAVENPORT, IOWA aim to be a respected member of THE QUINT CITIES - a fine community by always pro- DAVENPORT BETTENDORF ROCK ISLAND MOLINE EAST MOLINE viding responsible programming.

WOC -TV coverage area is the largest between Chicago and Omaha

. . . St. Louis and Minneapolis. Effective Buying Income exceeds 2 billion dollars. There are almost 350,000 TV homes. Need more con- vincing? See your PGW Colonel today.

BROADCASTING, February 18, 1963 57 Ave., Chicago, whose entire staff moves into Reach, McClinton's in The cpm of life F &S quarters facts from &R study The Prudential Bldg. in Chicago. Agen- On a cost-per -thousand basis, net- in base year 1955 to $88 in 1961. cy has "capitalized" billing of $600,000 work tv is the best buy with spot tv Spot radio's base cost of $109 in and 12-15 accounts (mostly local). in second place, according to Earl 1961 was the smallest base cost in- Timmons, western region research crease. director for Fuller & Smith & Ross, The largest increase in the F &S&R Chrysler- Hope -NBC in a study of comparative media survey was recorded by magazines, costs. which went from the $100 base fig- planning new series Of the nine categories covered in ure to $160 in 1961, with a cpm of Chrysler Corp. was reported last week the report, network tv was the only $125. Newspapers had a base cost to be close to signing with NBC -TV on one showing a drop in cpm, with of $126 and cpm of $122. a proposed new one -hour series for spot tv reporting the smallest in- The survey concludes that an ad- next season that would utilize the tal- crease. vertiser trying to stay even today ents of comedian Bob Hope. The pro- The survey shows network tv's must increase his budget from 6 %- gram would be scheduled on Friday, cpm in 1961 was $86, compared to 10% a year, depending on his media 8:30 -9:30, preceded most likely by $100 in the base year 1955. Spot tv mixture. "Continually growing budg- International Show Time. had a $103 cpm in 1961. ets, it seems evident, must be pro- It's reported that Chrysler would as- Network radio showed the only vided from year to year if a client sume the entire time and talent cost base cost decrease, going from $100 is to move ahead," the survey notes. which is estimated at nearly $14 million (approximately $7.5 million for production, talent fees and other costs and been assigned to various agencies tive, has published a sixth edition of $6.3 -6.5 million for time). throughout the world for those areas Spot Radio Budget Estimator which lists Under the arrangement, which was serviced by Iberia. the cost of 12 one- minute spots for 13 still being negotiated but said to be weeks for 150 different markets. The "85% completed" as of Feb. 14, Bob Foods, Los Angeles pet food Kal Kan list includes traffic, daytime and evening Hope would perform in eight programs manufacturer, to MacManus, John & time categories and a formula is given over the 52 weeks and act as host for Los Angeles, on March 1. Jim Adams, for calculating the cost of 12 or 24 spots 22 programs in an anthology series to senior account executive, will McTige, for 1, 6, 13, 39 and 52 week schedules. be produced by Revue Productions. Kal Kan has been served be in charge. The "Estimator" can be obtained from Young & Rubicam is the agency. Sc and its pred- by Fuller & Smith Ross, Katz, 666 Fifth Ave., New York. ecessor agency, Stromberger, Lavene, Rep appointments McKenzie, since 1957. New rep Mario Messina, a veteran ... Glaser Brothers, San Francisco, to- Dallas advertising salesman, has started WKLZ Kalamazoo, Mich.: Prestige bacco and candy distributors to Gar- a new radio -tv regional sales represen- Representation Organization, New field, Hoffman & Conner Inc., that city, tative firm in that city. The Mario Mes- York, as national sales representative. effective immediately. sina Co., located at 532 Fidelity Union Life Bldg., will also offer consultation KBAT San Antonio, Tex.: Robert E. services to stations. Eastman & Co., New York, as national Stemmler, 3 others form representative. new agency in St. Louis ATS moves Advertising Time Sales Inc., national tv -radio station represen- KWJJ Portland, Ore.: Venard, Tor - Formation of a new advertising tative, has moved its Chicago office bet & McConnell, New York, as na- agency in St. Louis has been announced from 360 N. Michigan Ave. to United tional representative. by George L. Stemmler Jr., president of of America Bldg., 1 E. Wacker Drive, WAIV the new firm, Stemmler, Bartram, Tsakis (FM) Indianapolis: Sumner - effective today (Monday). New phone: Weed Inc., New York, as & Payne. All four principals were for- national rep- 321 -0180. resentative. merly with D'Arcy Adv. Co. in that city. Other members of SBT &P are Larry New department Weed & Co., New WAVI Dayton, Ohio: Mid-West Bartram, business manager and treasur- York station representative, has begun Time Sales, Kansas City, Mo., as re- er; Homer Tsakis, creative director, and a sales service department in its main gional sales representative. Jack Payne, copy director and radio -tv office, to handle time clearances, time producer. Headquarters will be at 317 changes, order confirmations and other WHAY Hartford -New Britain, and N. 11th St. detail work. J. J. Weed, president, WLAD Danbury, both Connecticut: noted the new sales service department Bob Dore Assoc., New York, as na- Also in advertising... will free salesmen from detail work tional representative except in New and give them more time for selling. England area. Katz in Philly "I he Katz Agency, Florence Eimer, Weed traffic manager, New York, will open a television divi- will head the new department. FTC: the slices are thinner sion in Philadelphia on March 1. The office will be located at 1102 Land New office Venard, Torbet & Mc- National Bakers Inc. of Chicago has Title Bldg. (see FATES & FORTUNES). Connell Inc., New York station repre- been told by the Federal Trade Com- missoin to claiming in Cole & Weber billings Cole & Weber sentative, has opened an office in St. stop its advertis- Inc., advertising agency with offices in Louis at Syndicate Trust Bldg., 915 ing that Hollywood bread contains less Portland, Seattle and Tacoma, an- Olive St. Martin Ludington, formerly calories than other breads. In its pro- nounced 1962 billing figures of nearly senior media buyer at Gardner Adv., posed order, the commission said that $9 million, the firm's biggest ever, at its St. Louis, will be office manager. Hollywood bread contains just as many annual meeting in Portland, Jan. 25 -26. calories as other brands and that its Reach, McClinton expands Reach, claim of lower calories was based on Cost guide to spot radio Katz McClinton & Co., New York, purchased thinner slices. The ruling is not final Agency, New York station representa- M. Glen Miller Adv., 8 S. Michigan and is subject to appeal by National.

58 (BROADCAST ADVERTISING) BROADCASTING, February 18, 1963 WHY YOUNG DETROIT PEOPLE STAY HOME SUNDAY AFTERNOONS

Famous singing star Brenda Lee with WXYZ -TV dee -Jays Lee Allen and Joel Sebastian.

... to watch their show "Club 1270 "* on WXYZ -TV! Overwhelming acceptance by Detroiters is making it one of the most popular television shows in Detroit. One reason: Guest shots by national recording stars like Brenda Lee and Dion ... resulting in outstanding ratings for "Club 1270." A special Trendex report showed the pilot for "Club 1270" viewed on New Year's Eve received 49.6 share of the audience, reached 267,800 homes and was watched by 1,499,600 people. An impressive rating of 24.0 put "Club 1270" far out in front of the competition. Proof that WXYZ -TV delivers the programming and personalities to reach the right people at the right time. When your media plan calls for concentrated television coverage let WXYZ -TV deliver for you. *The frequency of sister station WXYZ Radio. WXYZ -TV DETROIT AN ABC OWNED TELEVISION STATION BROADCASTING, February 18, 1963 59 PROGRAMMING

nearly each night of the week. This is CBS BLOCKS IN NIGHTTIME SCHEDULE true of CBS-TV except for Sunday. Other Programming In other pro- Gleason renewal fills in last remaining blank spot for fall gramming moves preparing for the next CBS -TV, as has been expected, is Hillbillies at 9, Dick Van Dyke at 9:30, season: the first of the three tv networks to and Danny Kaye at 10-11. NBC -TV 'appeared to be making prog- make final its preliminary nighttime Thursday night: Password at 7:30, ress in its program scheduling. Latest development was a negotiation program schedule for the next season. Rawhide at 8, Perry Mason at 9, and -still to be confirmed" last week The schedule as now fixed by CBS - The Nurses at 10 -11. "100% -in- TV for 1963 -'64 resembles the network volving Chrysler Corp., Bob Hope and Friday night: The Free and the Revue Productions (earlier MGM had lineup reported by BROADCASTING On Brave at 66 at 7:30, Route 8:30, negotiated but then declined) for a new Feb. 11 but with a few changes in Twilight Zone (half -hour version) at one hour show that would be time periods. 9:30, slotted and Hitchcock at 10 -11. Friday, 8:30-9:30 with Chrysler pick- The Sunday night schedule: My Saturady night: Jackie Gleason at ing up the whole tab (see story, page Favorite Martian at 7:30, Ed Sullivan 7:30, Phil Silvers at 8:30, The De- 38). at 8, Judy 9, Garland at Candid Camera fenders at 9, and Gunsmoke at 10 -11. Featured would be a Revue- produced at 10, and What's My Line? at 10:30. The final word on how the schedule anthology of 22 shows and eight Bob Monday night: To Tell the Truth at probably will look in the fall came with Hope specials. Cost for time and tal- 7:30, I've Got a Secret at 8, Lucy the definite renewal Feb. 13 on The ent is estimated to be nearly $14 mil- Show at 8:30, Danny Thomas at 9, Jackie Gleason Show: The American lion, with Chrysler committing for all Andy Griffith at 9:30, and East Side, Scene Magazine for next season in its of the hour. West Side at 10 -11. Saturday night period. CBS-TV presi- NBC -TV also seemed inclined to Tuesday night: Marshall Dillion at dent James T. Aubrey Jr. in announc- place Grindl (half -hour comedy starring 7:30, Red Skelton at 8, Whistle Stop ing Mr. Gleason's show will return, Imogene Coca), a Screen Gems show, (formerly titled Ozark Widow) at 9, said the program would take a sum- in the Sunday, 8:30 -9 period, under the Jack Benny at 9:30, and Garry Moore mer vacation in June. sponsorship of Procter & Gamble. Still at 10 -11. An apparent characteristic of next in doubt was the Monday, 7:30 -9 peri- Wednesday night: CBS Reports at season's schedule will be the slotting of od where the network may yet decide 7:30, Real McCoys at 8:30, Beverly one -hour shows in the 10 -11 period to continue to program motion pictures.

`Blasphemous' NBC skit decried by congressmen, viewers A satiric skit and an unusual ren- sion "Mr. Barnett" was refused by man Minow and asked his comments. dition of the "Lord's Prayer" on the Lord and was banished to "utter Apparently the producer and di- NBC -TV's Today were labeled "a darkness." rector were unaware of what was to blasphemous betrayal of God" by This scene was followed by what be performed, Mr. Beard said, "As protesting viewers and Southern con- protesting viewers described as a many things as a network does, gressmen last week. "jazzed ridiculing of the 'Lord's Pray- they're bound to make mistakes." He The network was asked to apol- er.' ' added, "I always audition an act be- ogize by a Mississippi affiliate which `Worst' Reaction Before the per- fore I put it on the air." carried the program and congressmen formance ended protest calls began The WLBT manager said as soon asked the FCC to investigate. to reach WLBT (TV) Jackson, Miss. as the protests were brought to his NBC said as of Thursday (Feb. "It was one of the worst reactions to attention he telephoned NBC in New 14) : "No comment." (Network ex- any nationally- televised program York to inform the network of the ecutives viewed a tape of the pro- we've ever had," said Fred L. Beard, reaction. He was told tó put the in- gram on Thursday.) general manager. "The network formation in writing and address it The FCC last week asked NBC for showed no respect for God," Mr. to "Carl Lindemann," of NBC News, a transcript of the controversial pro- Beard said. which produces Today, Mr. Beard gram segment and told complaining Sen. James O. Eastland (D- Miss.) said. He did. Mr. Beard asked the lawmakers that it would investigate. wired FCC Chairman Newton N. network for either a tape recording A transcript was provided the FCC, Minow: "If the FCC rules and reg- or a transcript of the portion of the it was learned. ulations are not now sufficient to pro- program involved. This is what happened: hibit programs in such bad taste and In his wire to Chairman Minow (a In the 7 -7:30 a.m. portion of the so shocking to ethical and spiritual copy of which was sent to NBC Feb. 8 broadcast of Today (7 -9:00 considerations, please advise me President Robert E. Kintner), Sen. a.m., EST, M -F) a group of satirists what steps will be necessary to pre- Eastland forwarded a protest sent to from a Greenwich Village revue vent such blasphemous content in him from the Women for Constitu- called "The Premise" presented sev- television programs hereafter." tional Government in Jackson. "I eral "improvised" sketches. One por- Rep. Arthur Winstead (D- Miss.) share the indignation of these in- trayed the death of a Southern poli- also protested the program to the censed ladies and ask that the blas- tician given the compound name FCC, seeking an investigation. phemous content of this program be "Faubus Rankin Barnett." "Mr. Bar- Rep. John Bell Williams (D- investigated by the FCC," the senator nett" approached the gates of heaven Miss.), ranking member of the said. where he was met by the Lord, rep- House Commerce Committee, for- None of the protesting officials said resented as a Negro. Seeking admis- warded complaints sent him to Chair- they'd seen the broadcast themselves.

80 BROADCASTING, February 18, 1963 KTBS -TV is Your Best Buy

From the East Texas Oilfields

To the Arkansas Timberlands

KTBS -TV reaches a 1.5 billion dollar market of 1.1 million buyers* ... beaming ABC exclusively to homes in southwestern Arkansas, southeastern Oklahoma, northwestern Louisiana and northeastern Texas, including famed Panola County in the heart of the East Texas oil country. The station's continued excellent coverage of this extensive and influential market is an important reason for you to specify KTBS -TV, Channel 3, Shreveport, Louisiana.

*Copyright Sales Management February 1,1963 Survey of Television Markets; further reproduction is forbidden.

SHREVEPORT, LOUISIANA CHANNEL 3

1 K TV ' THE KATZ AGENCY, INC. National Representatives

E. Newton Wray, President and General Manager

THE BEST IN SIGHT

BROADCASTING, February 18, 1963 61 Local viewing opinions by its potential ?" and "Is television a force sought ANTENNA for good in the United States ?" Each is given ample room MORE QUERIES TO FOLLOW, IF FIRST IS SUCCESSFUL for comment. The names of the individuals to Letters were in the mail last week to four -page forms with 44 questions that whom the letters were sent -civic and over 5,400 "informed and influential probe the respondent's viewing habits business leaders, educators, clergymen, citizens" of 216 U.S. communities, ask- and his opinions of what he watches on newspaper editors, service club presi- ing their cooperation in a "research tv or what he would like to watch if it dents, city officials and the like -were project of critical importance to the were available. In addition to questions derived from lists sent Daystar by television industry." about programs specially liked (and chambers of commerce in response to The letters, written on letterheads of specially disliked), the ANTENNA a query made last fall (BROADCASTING, Daystar Productions, producer of the questionnaire asks about tv's education- Oct. 22). "We wrote to 260 chambers Stoney Burke series currently on ABC - al value and how it might be increased; and heard from 200 of them, with lists TV, were signed by Leslie Stevens, ex- whether the respondent notices any sig- of up to 200 names, which we cut down ecutive producer. They read, in part: nificant difference in the programming to an average of 25," Mr. Stevens said "Whether television will reach its great of the three tv networks and, if so, last week. capacity is dependent in large part on which he prefers and why; whether his The response to the questionnaires the viewer and upon his viewing habits. tv news viewing supplements or re- will be carefully analyzed, Mr. Stephens Thus, it is proper for Daystar Produc- places his newspaper reading and which said. "If it's a hodge -podge, or a mass tions, an independent television produc- medium is the most unbiased and has of contradictions, with no significant re- tion company, to establish direct com- the ablest reporters. sults, ANTENNA will dwindle and dis- munication with the viewer and with Too Much? Other questions ask if appear. But if we find the answers sig- local opinion- makers. To do this, Day- the respondent thinks "there is an over- nificant, as we hope, we'll follow the star has established Analysis of Nation- emphasis on sex in television," or "an first questionnaire with others, probably wide Television Entertainment and overemphasis on violence" and whether sending out about one a month. This News -a non -profit association; the pro- "some group outside the television in- first questionnaire was purposely broad ject is called ANTENNA. You are one dustry (governmental or otherwise) in scope. Future forms will narrow of 25 residents of your city to be con- should control television programming." the field to discuss a specific topic, such as science tacted by ANTENNA. . . . Your re- There are also questions about movie fiction. It's a fact that 25% sponse can be of significant value in attendance and what the respondent of the front pages of the newspapers helping television achieve its finest po- thinks about pay tv. Probably the most are devoted to news with a scientific tential." important are the two final questions: tie -in, such as the Polaris or the X -15 With the letters went questionnaires, "Is television, in general, living up to or Telstar. If the editors are right, the American public is vitally interested in science. Well, what we want to know as producers of tv programs is: Is there a potential audience for science fiction NOW! SPECIAL shows on tv? Or we might ask about shows that have gone off the air to the COMMERCIAL wails of tv columnists that they were too good to be dropped. What about it? RATES FOR Were these shows really so good? If they were brought back, perhaps in a different time slot, would they do any THE AD INDUSTRY better the second time? "Then, after we've established a rap- port with the people on our list and AIRWAYS RENT-A -CAR they've become accustomed to filling out our forms, we'll ask them to question the members of their own particular group about a specific program or program type. That way, we'll be turning our limited list of opinion leaders into a mass survey of the public at CHEVROLET IMPALA large." Second Survey Started Until now you practically had to be a big corporation to qualify for Along with the national survey, Daystar is launch- low commercial rent -a -car rates. But Airways has changed all that. You, ing a second survey on the local level, as an individual, can enjoy the same fine services provided by the larg- with questionnaires going to 1,500 high est systems, yet at considerable savings. Choose from new Chevrolet school and college teachers in the Los Impalas and other fine cars. There are no hidden charges at Airways. Angeles metropolitan area. Asked why Rates include gas, oil and insurance. No waiting in line at a rental Daystar feels that the expense of con- counter... simply call Airways when you land and, by the time you ducting these surveys is justified, Mr. pick up your luggage, the car is there. Take advantage of this special Stevens said: "We're a young, rich com- commercial rate -rent from Airways! pany. "That may sound facetious, but I'm For tree directory and Commercial rate card write serious. We can afford to make the AIRWAYS RENT -ACAR SYSTEM 5410 W. Imperial Highway, Los Angeles 45, California Offices in over survey and, if we're right in our think- RENT -A -CAR 90 cities A few select franchises. still e available. ing, they'll pay for themselves over and THE over again. Research has long been NATION'S FOURTH LARGESTAND FASTEST GROWING RENT -A -CAR SYSTEM considered an essential activity for any business which hopes to win the public 62 (PROGRAMMING) BROADCASTING, February 18, 1963 . ES f5 DENVER... nation's fastest growing area!

Colorado, in the heart of the Rocky Mountain West, is a part of the fastest growing area in the United States.

Men such as Walter C. Crew and G. B. "Gus" Aydelott represent Denver -based companies contributing to Colorado's growth. In ten years the Denver & Rio Grande Western Railroad has located 115 new industries on its route. The Denver Union Stockyards, the largest sheep market in America and one of the world's most important livestock centers, exceeds $1 million in receipts each marketing day.

KLZ Radio and Television are proud to contribute to the growth of the rapidly expanding Rocky Mountain West. KLZ-AM- FM-TV CBS O DENVER TIME -LIFE BROADCAST, INC.

G. B. "GUS" AYDELOTT, President of the progressive "Main Line Through The Rockies"

WALTER C. CREW, President of a $1 million -a -day industry

;-T-TT "' favor. Again and again you'll hear executives of big business concerns say KXYZ changes format to suit listeners that most of their revenue today comes from products that weren't in existence 'QUALITY PROGRAMMING' MOST REQUESTED IN HOUSTON 10 years ago. In every business but KXYZ -AM -FM Houston, anxious to listens to its listeners," KXYZ has show business, that is. cut cater to the programming desires of its back talk programs, except for infor- "Show business is completely frivo- community, asked listeners to state mational shows, and scheduled its news lous. Instead of audience research, it their preferences and pledged that it on an hourly rather than half -hourly its spends money on producers' hunches would abide by the decision of the basis. The station is putting an even and it's no secret that even the most majority. On two separate days KXYZ heavier emphasis on its good -music successful producers have their failures, placed questionnaires in two Houston format. far too many of them. Well, Daystar is dailies and within a week 2,063 re- going to be different. We feel it's just "We went all out to determine the sponses were in -with a majority clam- needs and requirements of our listen- good business sense to do a little re- oring for more "quality programming." search to find out whether we're spending area," Mr. Carnegie said. "In this KXYZ has changed its programming way we be ing our production dollars as wisely as may able to find out what we might be." accordingly. our listeners really want, rather than The newspaper questionnaires listed operating on the basis of our estimates 13 program categories, ranging from of their wishes, or the commission's `Hootenanny' replacing classical music to humor shows, and views." KXYZ began its questionnaire 'Mr. Smith' on ABC -TV asked respondents to check columns campaign partly to reappraise its pro- marked "more," "less" or "leave un- gramming ,so it could cope with the Folk music is coming to ABC -TV. changed." With responses still coming FCC's license renewal forms. The network announced that Hoot- in, KXYZ reported that a "scant" 10% enanny will be slotted in the 8:30 -9 asked for top -40 fare, while the ma- Mars adds 18 stations p.m. period on Saturday, starting April jority wanted classical, show tunes and 6, with Jack Linkletter as host of the standards. to Dick Clark lineup weekly show. It had been reported Agricultural, religious and foreign The Dick Clark Radio Show has some months earlier that the series language programming, in that order, added 18 new stations to its lineup in would be placed on ABC -TV probably were the categories least liked by re- the past month. as a replacement show. As such, it spondents. Interest in humorous dia- The music -interview show, distributed replaces Mr. Smith Goes to Washing- logue was also low, and true to its word ton, by Mars Broadcasting, Stanford, Conn., which made its entry this season. KXYZ promptly switched a week -day Among is now broadcast in Cleveland, Cincin- the talent: The Limeliters, light patter show, which it had begun nati, Albany, Hartford, Conn., Atlantic the Clancy Bros., Theodore Bikel, the only on Jan. 1, to a week -end slot. Chad Mitchell City and Trenton, N.J., Washington, Trio, Miriam Makeba A breakdown of the questionnaire re- D.C., Richmond and Va., and others. Norfolk, Advertisers are Chese- leased by Jack Carnegie, KXYZ man- Winston -Salem, Mobile, Birmingham, brough- Pond's Inc., through Norman, ager, shows only 92 of the respondents Pittsburgh, Syracuse, N.Y., Knoxville, Craig & Kummel; Polaroid Corp., via were aged 18 or under. Over half of Tenn., Baltimore, Lancaster and Pitts- Doyle Dane Bernbach, and the Procter these wanted less top -40. A total of burg, Calif. & Gamble Co., through Dancer -Fitz- 1,087 males and 976 females mailed gerald -Sample. A new technique has been developed in their preferences, and three -fourths by Mars for the show which makes of questionnaires were from people in telephone interviews sound like face -to- Embassy sales near the 19 -50 age bracket. face conversations. Both Mr. Clark and $1 million in first week Boasting the slogan "the station that the interviewee speak into tape recorders while they are talking on the phone. Almost $1 million in sales were When the interview is over, the tapes completed during the first week that the are spliced together in the studio. Embassy feature film package was offered generally to tv stations, Joseph E. Levine, president of Embassy Pictures 'Let's Pretend' changes hands Corp., announced last week. Television rights to Let's Pretend, The sales were made to WNBQ (TV) children's radio series that ran for 25 Chicago, WXYZ-TV Detroit, WBNS- years on CBS and garnered more than TV Columbus, WTIC -TV Hartford, 50 awards, have been acquired by E. WBAL -TV Baltimore, WTTV (TV) Charles Straus for production by his Indianapolis and WKZO -TV Kalama- Century Productions Co. as a half -hour zoo, Mich. Prior to the general re- tv series. lease, the package of 33 features, which Maurissa Jaffe, who had obtained the include Hercules and Attlia, were sold original Let's Pretend radio scripts from to WOR -TV New York and KHI -TV the estate of the late Nila Mack, creator, Los Angeles. writer and broadcaster of the radio programs, for tv use through her own pro- NBC -TV renews Carson duction firm, Shadowvision Inc. (BeoAn- CASTING, Nov. 26, 1962), Johnny Carson has signed for a re- Jack Carnegie, KXYZ -AM -FM station has relin- newal of his contract with NBC as host manager, and his secretary, Ann Rod- quished her rights in Let's Pretend to of the Tonight Show Starring Johnny gers, study a copy of Houston's postal Mr. Straus, she said last week, but is Carson for a year, effective April 1, zones. The map shows that responses going ahead on plans to produce an- Walter D. Scott, executive vice presi- to a KXYZ programming questionnaire other fairy tale tv series utilizing the dent of NBC-TV, announced last Wed- came from virtually every economic Shadowvision technique. nesday (Feb. 13). segment of the city. Mr. Straus has appointed Sam Neu - 64 (PROGRAMMING) BROADCASTING, February 18, 1963 ...leave sooner -get there faster! p RE91 fiL hI 13

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FINANCIAL REPORTS

share), compared with same 1962 quar- CBS SETS RECORD INCOME ter's $382,390 (13.5 cents a share). Last year's quarter, however, included 1962 net earnings 32% better than '61; a non -recurring gain of $411,270 from the sale of Cinemiracle production sales increase almost $35.5 million equipment, which resulted in an operating loss of $28,880. Total income for CBS's net income and sales last year in both years, the company noted. NGC's first quarter was $10,046,084, were the highest in the company's his- The record earnings were announced compared to $9,853,388 for the like tory, its chairman, William S. Paley, and Feb. 13, the same day that the com- quarter in the preceding year. president, Dr. Frank Stanton, announced pany's board of directors declared a first last week. quarter cash dividend of 35 cents per Disney net profit down; The increase over 1961 alone was an share on common stock, payable March impressive 32 %. CBS reported con- 8, 1963, to stockholders of record at tv revenues increased solidated net income in 1962 of $29,- the close of business on Feb. 25, 1963. Walt Disney Productions had a 053,734, compared with $22,037,828 in net profit after taxes of $1,304,473 1961, an increase of $7,015,906. (76 Ling -Temco cents a share) for the quarter CBS also reported that consolidated -Vought seeks ended Dec. 29, 1962, net sales moved $473,- registration from SEC Lawrence E. Tryon, upward from treasurer, 843,945 in 1961, to $509,269,813, told the annual stockholders' a Ling -Temco -Vought Inc., Dallas, meeting gain of nearly $35.5 million. Feb. 5. This compares with Tex. (electronics, aircraft, missiles,) last year's first CBS announced that per share earn- quarter net profits of has filed with the Securities & Exchange $1,669,213 ($1 a ings were $3.27 in 1962 as against $2.47 share). Gross rev- Commission seeking registration of enues for the quarter per share, a figure adjusted for stock totaled $15.3 mil- $23,264,000 in 434 % subordinated lion, dividend, that was earned the previous against a gross of $15.6 million convertible debentures and $33,994,000 for year. Cash dividends of $1.40 per share the same quarter of last year. in 51/2 % subordinated debentures. plus a stock dividend of 3% were paid Tv revenues were up by $500,000, The company proposes to offer these chiefly due to the syndication of Mickey debentures in exchange for outstanding Mouse Club; amusement park revenues 51 % convertible subordinated deben- were up by $200,000 and miscellaneous Sarnoff sells shares tures and 51/2 % convertible subordin- revenues by $500,000, but theatrical ated motion pictures brought in $1.5 million Brig. Gen. David Sarnoff, debentures both due October 1971, board originally less than in that quarter a year ago. chairman of RCA, has notified issued by Temco Aircraft the Corp. New York Stock Exchange that Financial he sold 20,000 shares of RCA Under terms of the exchange offer, notes ... common stock in January in order the company will issue $40 of the new Quarterly dividend The board of di- to "discharge a private indebted- convertible and $60 of the non- convert- rectors of Chirurg & Cairns Inc., New ness and to adjust my personal ible debentures for each $100 of the York advertising agency, voted to de- affairs." He said he still owns old 51 % debentures tendered for ex- clare a regular quarterly dividend of 7,288 more shares of RCA stock change, and $50 each of the new con- 121/2 cents per share, payable March than he had a year ago. vertible and non -convertible debentures 1, 1963, to stockholders of record on for each $100 Gen. Sarnoff provided the in- of the outstanding 51ía % Feb. 1, 1963. debentures. Lehman formation in a report of changes Bros. will form and act as Six -month report Wrather Corp., Los of stockholdings required to be manager for a group of dealers planning to handle the offering. Angeles, whose subsidiaries include filed by a company officer, direc- Muzak Corp. and tv and motion pic- tor or holder of at least 10% of ture program properties, has reported its shares. NGC's first quarter down He said he believes six -month net income through Dec. 31, RCA earnings will increase over National General Corp., Beverly 1962, of $405,279 (23 cents per share). the years and hopes to acquire Hills, Calif., 38% owner of National Gross income for the period was additional $6,- RCA common stock in Telefilm Assoc. and owner of five catv 157,293. Figures for the same period future, the consistent with his systems, reported net income for the of 1961 were: gross income $6,141,- financial position. first quarter of fiscal 1963 ended Dec. 145; net income, $301,504 (18 cents 25, 1962 of $269,828 (9.5 cents a per share). 66 BROADCASTING. February 18, 1963 Radio -tv outlook good, no matter what EVEN IF ECONOMY FALTERS BROADCASTING PROMISES GAINS IN BILLINGS Students of business cycles are show- of -the -year slack -off was still being pre- optimistic outlook into unexpected pre- ing a certain amount of wariness these dicted for the general economy, it be- cipitation. days, not because the national econ- gan to rally and now seems off to the Even at worst, however, economists omy's behavior is bad, but because best first-of- the -year start in recent concerned with the broadcasting clima- they can't quite explain it. In a way memory. tology seem generally agreed on two the same is true of the television econ- Such a collection of unpredictable points: omy and, to a lesser extent, radio's. performances is enough to make a 1. A general economic downturn, if Television and probably radio seem soothsayer turn in his crystal ball and one comes, will be mild; and apt to show at least modest billings chicken entrails, but it has a bright 2. Television business probably gains in 1963 no matter which way the side: would increase even in the face of a economy bounces, but in some respects No matter what happens-unless all mild setback in the general economy, nothing seems to be working according precedents prove meaningless -the though it obviously would stand to gain to the usual rules. economy stands to lose not much and more if the economy should rise or The general economy was sup- maybe even gain a little, while television hold steady. posed to sag a little the first of this year, almost certainly, and radio probably, Authorities feel, however, that the but it didn't. stand to gain at least a little and con- range between top and bottom of what It previously had been given big ceivably could gain a lot. the economy is apt to do in the next doses of stimulant, especially in the To some extent this appears to be few months is narrow. They don't ex- form of government spending and tax - the outlook for other major media, too. pect the trend -line to swing much either law revisions to encourage plant and They seem to be enjoying at least some way, up or down, and thus there is not equipment expansion, but it had not re- of the benefits -whatever causes they a big difference between the top and sponded as it was expected to. stem from-that are currently casting bottom of their predictions for televi- Television, which came out of the a warm glow over broadcasting. There sion, either. 1958 recession with a noticeably re- is a body of opinion which holds that, Dr. David Blank, head of the CBS duced growth rate, theoretically should even though precise reasons are hard Office of Economic Analysis, told the have emerged from 1960 -61's downturn to pin down, 1963 simply looks to be CBS management in a report last fall, with a rate of gain about equal to that a good year for the entire advertising when he and most other economists of the "mature" media. Instead, it business. thought a mild recession would develop came out moving much faster than Recession Is Possible There is noth - in early 1963, that he looked for 1963 either its print brethren or its own to rule out a slight general recession tv billings gains of "four or five percent, 1958 -60 track record, and has picked even at this late date, and since the maybe three." up steam ever since. present fair weather followed predic- Revised Forecast Now, since the Radio's figures are a little vague, tions of cloudy with fog, it is conceiv- bad weather has failed thus far to but after an uncertain third quarter of able that the same hind- side -to phe- materialize, he has revised "four or five, 1962 it steadied and then, while a first- nomenon may lead the current mildly maybe three," to the slightly more op-

BROADCASTING, February 18, 1983 67 Television network gross billings -seasonally adjusted monthly figures, 1956 -1962

. 6,::: ALL NETWORKS COMBINE! : I CBS m'mil T .. ' r ...... NBC

t 13 I iii:; Il ABC

tv ...

' l / \ Note: 9 NBC network billings 9l .... palar 111 0 land not contrarabs to tubtagaant deter 5

Before discounts and omissions.

J Apr. July Oct. Jan. Apr. July Oct. J n. Apr. July Oct. Jan. Apr. J ly Oct. Jan. Apr. July Oct. Jan. Apr, July Oct. Jan. Apr. July 0cc 1956 1957 1958 1959 1960 1961 1962 Upward and onward is the march of network television far has always righted itself. The figures, adjusted gross billings, shown in total in the top line and for to account for seasonal variations, cover the period the networks individually in the lines beneath. Though from January 1956 through November 1962. Chart was there have been occasional downturns, the trend thus prepared by CBS Office of Economic Analysis.

timistic range of "four or five, maybe setbacks which a number of economists the rest of the year. six." have predicted for the nation's general The commonly advanced forecast for In predicting tv gains even when the economy. spot radio is for another gain on top overall economic outlook was dull, Dr. Dr. Blank's forecasts for radio are of the apparent increases made in 1962 Blank was expecting -as he still does - less precise because its figures are less (third- and fourth -quarter figures are that the impetus that had carried tele- complete, but in general he expects - not yet available), and much the same vision to an "extremely strong" busi- as do most broadcasters, apparently- outlook holds for local radio sales, ness position would overcome the minor that it will show new perkiness through which have been the chief source of

Radio network index of time sales -seasonally adjusted quarterly figures, 1955 -1962

1947 -9 = 100

20 T r

1 4 1 3 4 2 4 1 4 1 1 1 2 3 4 2 3 2 3 2 3 2 3 4 2 3 4 2 3 4 2 3 4

1955 1956 1957 1958 1959 1960 1961 1962 1963

It's been downhill most of the way for network radio authorities feel that, if general economy holds up, net - billings for more than decade, according to this index work radio may join spot radio in substantial 1963 (1947 -49 billings assumed to equal 100) by CBS. But gains. Seasonally adjusted data to third -quarter 1962.

68 (PERSPECTIVE '63) BROADCASTING, February 18, 1963 Radio spot net time sales -seasonally adjusted quarterly figures, 1958 -1962

SEASONAL 55 INDEX Re 50 110

roo

ed Figures 90 40 1

2 3 T T

2 3 4 1 2 3 ] 4 I 2 3 4 1 2 1 4

1958 1959 1960 1961 1962 1963

After discounts but before commissions Ups and downs of spot radio's net time sales are shown sonal variations taken out. Figures for last half of here: dotted line depicts seasonal fluctuations in re- 1962 have not been released; third quarter may have ported dollar figures; solid line shows trend with sea- slipped but fourth quarter gained substantially. radio revenues since 1946. holds up during the first half of 1963 over the next 12 to 18 months, as- Network radio, whose quarterly sales and advances during the second half, suming it gets through the next few charts over the last 14 years resemble then network radio this year may show months unharmed, are regarded as a series of rickety ski -jumps, is starting the first significant gain it has made in strong: 1963 with more promise than is usual a decade and a half. The wartime baby boom is today's for this time of year. Some authorities Favorable Factors The factors fa- marriage boom, with more and more believe that if the overall economy vorable to the economy's expanding new families getting started; the domi-

Television spot gross billings -seasonally adjusted quarterly figures, 1956 -1962

S Millien,

200 TOTAL

150 //-

orted

loo EVENING 90

e0 -- - Season ally Ad¡us ted 70 ^J SEASONAL INDEX

60 DAY rr(

40 Seasons:1y Adjusted SO

I 2 3 4

30 Now Figures fer coud q 1960 and thereof er not comporobI. ro previou, data. I -T-

1 1 1 1 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 2 3 4 2 3 4 2 3 4 2 3 4

1956 1957 1958 1959 1960 1961 1962 1963 1964

Before discounts and commissions Steady rise in spot tv's gross billings from 1956 through appear after adjustment to eliminate seasonal varia- third quarter (latest available) of 1962 is depicted in tions (black line). The lines beneath trace daytime this chart. "Total" lines show dollar figures as reported and evening spot billings separately, after seasonal from quarter to quarter (dotted), and as those figures adjustments have been made. Chart is from CBS.

BROADCASTING, February 18, 1963 69 TELEVISION TIME SALES 1948 -1962

% change % change % change % change from National from from from National previous Non - previous previous previous Year Network year Network year Local year Total year

1948' 2,500,000 $ 6,200,000 $ 8,700,000 1949 10,796,000 $ 7,275,000 9,460,000 27,530,000 1950 35,210,000 +226.1 25,034,000 +244.1 30,385,000 +221.2 90,629,000 +229.2 1951 97á58,000 +177.1 59,733,000 +138.6 51,304,000 + 68.8 208,595,000 +130.2 1952 137,664,000 + 41.1 80,235,000 + 34.3 65,171,000 + 27.0 283.070,000 + 35.7 1953 171,900,000 + 24.9 124,318,000 + 54.9 88,474,000 + 35.8 384,692,000 + 35.9 7954 241,224,000 + 40.3 176,766,000 + 42.2 120,131,000 + 35.8 538,122,000 + 39.9 1955 308,900,000 + 28.1 222,400,000 + 25.8 149,800,000 + 24.7 681,100,000 + 26.6 1956 367,700,000 + 19.0 281,200,000 + 26.4 174,200,000 + 16.3 823,100,000 + 20.8 1957 394,200,000 + 7.7 300,500,000 + 6.9 174,000,000 - 0.1 868,700,000 + 5.5 1958 424,500,000 + 7.7 345,200,000 + 14.9 181,300,000 + 4.2 951,000,000 + 9.5 1959 445,800,000 + 5.0 424,200,000 + 22.9 200,600,000 + 10.6 1,070,600,000 + 12.6 1960 471,600,000 + 5.8 459,200,000 + 8.3 215,800,000 + 7.6 1,146,600,000 + 7.1 1961 480,300,000 + 1.2 468,500,000 + 2.0 211,200,000 - 2.1 1,160,000,000 + 1.2 1962 t 514,330,000 + 7.1 528,743,000 + 12.9 233,873,000 + 10.7 1,276,947,000 + 10.1 In 1948 FCC reported only "total revenues" (from time talent and services) from "network programs" and from business "sold directly by stations." Hence figures for that first year of television financial reporting are not comparable with figures for time sales in ensuing years. f 1962 figures estimated by BROADCASTING.

As the tables above and at right clearly show, 1962 was up $60 million, local sales were up $22 million. In none of the comeback year for both radio and television. Neither those categories had television shown an appreciable gain medium had done especially well in 1961: television's curve in 1961, and in one, local, volume had declined. had flattened out with a gain of only 1.2% over the year Radio Local advertising, radio's biggest source of rev- before, and radio's actually dipped in a decline of 0.9 %. enue, continued to rise faster than either network or spot. But the curves were rising again in 1962. Television came Local business was up $42 million over 1961, spot was up in with total time sales nearly $117 million bigger than they $12 million, network was up $3.5 million. The year before were in 1961. Radio's sales rose a healthy $57 million. radio had slipped in both local and spot. These are BROADCASTING estimates of net time sales after As 1963 got underway, all signs pointed toward an even all frequency and promotional discounts but before deduc- tion of commissions to advertising agencies and station stronger showing this year. representatives. They are comparable to the records com- The 1962 BROADCASTING estimates of radio and television piled annually by the FCC. The FCC reports for 1962 will time sales were compiled from a survey of stations, as they not be issued until late in 1963. have been annually since 1935. Tabulations were prepared Television There were no soft spots in television's totals by the Washington firm of Sinrod & Tash, certified public in 1962. Network sales rose by $34 million, spot sales were accountants.

nant age group in the total population the closing months of 1963 (if they general and broadcasting in particular. is becoming younger, shifting down- don't amount to much, however, re- It just may have led advertisers to con- ward to the 20 -to -25 -year range where verse psychology may lower the clouds clude that, with the likelihood of a much new buying is done; apartment again). slump removed, they could go ahead house construction is rising; the great As always, heavy government spend- and commit advertising budgets more volume of plant capacity built up a few ing can be counted on as an ever -pres- confidently than would be the case years ago is being used up, and tax - ent stimulant. Perhaps it was more than otherwise. law changes are conducive to new ex- coincidence that the economists' fore- National advertising as a whole was pansions of plants and equipment. casts for 1963 began to get sunnier at up a little in the third quarter of 1962 On top of this comes the prospect about the time of the Cuban crisis last -somewhat surprisingly and, once of tax cuts this year. This likelihood fall. again, contradictorily, because the gen- probably contributed to the brightening Perhaps, too -and this is regarded as eral economy was in one of its sluggish of the economic psychology that oc- mostly speculation -the change in eco- spells at that time. The consensus curred toward the end of 1962. If the nomic psychology played as big a part seemed to be that advertising's overall tax cuts materialize they are expected as anything in the late -1962 improve- advance could be attributed in good to spark up the economy beginning in ment in the outlook for advertising in part to television, which then as now

70 (PERSPECTIVE '63) BROADCASTING, February 16, 1963 RADIO TIME SALES 1935 -1962

% change % change % change % change % change from from National from from from National previous Regional previous Non - previous previous previous Year Network year Network year Network year Local year Total year

1935' ; 39,737,867 $ 13,805,200 5 26,074,476 ... i 79,617,543 1936' 1937 56,192,396 +41.4 52,854,047 23,177,136 +67.4 35,745,394 +37.1 117,908,973 +48.1 1938 56,612,925 + 0.7 28,109,185 +21.6 32,657,349 - 8.7 117,379,459 - 0.6 1939 62,621,689 +10.6 30,030á63 + 6.8 37,315,774 +14.2 129,968,026 +10.7

1940* 71,919,428 +13.1 1,869,583 37,140,444 +23.8 44,756,792 +20.0 . 155,686,247 - +20.5- 1941 79,621,534 +10.7 2,752,073 +47.2 45,681,959 +23.0 51,697,651 +15.5 179,753,217 +15.4 1942 81,744,396 + 2.7 3,444,581 +25.2 51,059,159 +11.8 53,898,916 + 4.2 190,147,052 + 5.8 1943 99,389,177 +21.6 6,256,508 +81.6 59,352,170 +16.2 64,104,309 +18.9 228,102,164 +20.0 1944 121,757.135 +22.5 7,612,366 +21.7 73,312,899 +23.5 84,960,347 +29.3 287,642,747 +26.1 1945 125,671,834 + 3.2 8,301,702 + 9.1 76,696,463 + 4.6 99,814,042 +17.5 310,484,046 + 7.9 1946 126,737,727 + 0.8 8,043,381 - 3.1 82,917 ,505 + 8.1 116,380,301 +16.6 334,078.914 + 7.6 1947 127.713.942 + 0.8 7,012,689 -12.8 91,581,241 +10.4 147,778,814 +27.0 374,086,686 +12.0 1948 133,723,098 + 4.5 7,329,255 + 4.3 104,759,761 +14.4 170,908,165 +15.6 416,720,279 +11.4 1949 128,903,467 - 3.6 5.994,858 -18.2 108,314,507 + 3.4 182,144,301 + 6.5 425,357,133 + 2.1 1950 124,633,089 - 3.3 6,897,127 +15.0 118.823,880 + 9.7 203,210,834 +11.6 453,564,930 + 6.6 1951 113,984,000 - 8.5 8,481,000 +23.0 119 ,559,000 + 0.6 214,519,000 + 5.6 456,543,000 + 0.6 1952 102á28,000 -10.0 7,334,000 -13.5 123,658,000 + 3.4 239,631,000 +11.7 473,151,000 + 3.6 1953 92,865,000 - 9.4 5,192,000 -29.2 129,605,000 + 4.8 249,544,000 + 4.1 477,206,000 + 0.9 1954 78,917.000 -15.0 4,767,000 - 8.2 120,168,000 - 7.3 247,478,000 - 0.8 451,330,000 - 5.4 1955 60268.000 -23.6 3,809,000 -20.1 120,393,000 + 0.2 272,011,000 + 9.9 456,481,000 + 0.7 1956 44,839,000 -25.6 3,585,000 - 5.9 145,461,000 +20.8 297,822,000 + 9.5 491,707,000 + 7.7 1957 47,951,000 + 6.9 3,709,000 + 3.5 169,511,000 +16.5 316,493,000 + 6.3 537,664,000 + 9.3 1958 42,786,000 - 8.7 3,733,000 + 0.6 171,939,000 + 1.4 323,207,000 + 2.0 541,665,000 + 0.9 1959 35,633.000 -23.4 188,143,000 + 9.4 359,138,000 +11.1 582,914,000 + 7.6 1960 35,026,000 - 1.7 202,102,000 + 7.4 385,346,000 + 7.3 622,474,000 + 6.8 1961 35,837,000 + 2.3 197,352,000 - 2.4 384,053,000 - 0.3 617,242,000 - 0.9 1962t 39,385,000 + 9.9 209,431,000 + 6.1 426,042,000 +10.9 674,858,000 + 9.3 Nationwide and regional networks combined. Figures prior to this date not comparable In all categories. Data not available. Regional network calculations discontinued In 1909. t 1962 figures estimated by BROADCASTING.

was performing impressively -more so nearly a lead -pipe cinch as is apt to be more than the non -durables. than any other medium. found in the unpredictable art of eco- This does not guarantee immunity to If the economy can ride out the next nomic prediction. But radio, and espe- television and radio, as past recessions few months-and the odds now seem cially tv, have certain advantages going of a more serious nature have shown, to favor it -there is a consensus that it for them even if the economic weather but the high level of business that the then will have done something it has turns bad-so long as it doesn't turn broadcast media do in the non -durable never done before: escaped a recession too bad. lines-especially the foods, etc. -takes after the usual signs pointed to one. At the Worst First, the effects of a them out of the front ranks of probable For there is a prevalent belief that, be- very mild economic decline -and even recession victims. ginning in the fall, things will be look- the pessimists seem agreed that a down- They may not be recession -proof, but ing up for sure and that the chances turn, on the off -chance that one should they have shown a comforting resili- then will favor a rising cycle until, say, occur, would be no worse than very ence. On that basis they seem justified about 1965. mild -usually are felt most at the pro- in looking into the future with confi- The somewhat greater strength which duction level rather than the consumer dence -and, in view of the general eco- the economy is currently showing is re- level. And mild declines have shown in nomio forecast now, with at least mod- garded as making broadcasting gains as the past that they hit the durable goods estly high hopes.

BROADCASTING, February 18, 1963 71 Bunker's eye view of RAB's future NEW PRESIDENT GIVES GLIMPSE OF WHAT'S IN STORE FOR TRADE GROUP On March 1, for the first time in nine troops' minds off running for the exit. What are some of the ways in which years, top management of Radio Adver- That can stem a retreat on a battle- you intend to operate differently? tising Bureau will change hands. field ... and morale, esprit, feisty de- Kevin B. Sweeney, the colorful, tire- The changes will be in emphasis and termination can do a great deal for an in style of operation less president whose name has been industry. as well as in the synonymous RAB development of a number of major new with and radio since But 1963 isn't a time for improvised 1954, turned in his notice almost a business -building projects. year warfare and communiques designed ago, effective the last day I feel that there are limitations on of this month. with the morale of the men at the front To him was chosen, a what I can discuss before taking over succeed after in mind. This industry has reorganized long search, Edmund C. Bunker, a and I might just as well start by being and is now growing. It must have an suave salesman whose radio-tv experi- quite open about it-I don't know how orderly plan for faster growth and it ence encompasses all three elements of much money I have to work with to must provide its 'troops' who are, after RAB membership: local station, net- provide added business-building proj- all, its salesmen, with the most modern ects. work, station representation. weaponry available anywhere. Ed Bunker has been on the job since If some of the major entities in the August as president- elect, but during Excuse me for the rather military industry I have been talking to become this introductory period he has been analogy but it seemed to lend itself to a part of RAB and add their support careful to keep his plans for RAB to your question. To summarize, I know to the many leaders in radio who are himself. Here, in a tape- recorded inter- that if Kevin Sweeney were coming into with us now, if we have the dollars, view with BROADCASTING editors, he re- the presidency of RAB on March 1 in- then RAB can remain the most ad- veals many of those plans for the first stead of Ed Bunker, Kevin today would vanced of all the media associations in time. use different tactics. its sales effectiveness. If we don't have Kevin certainly recognized the chang- all of the dollars at first that I and my The man you are succeeding is a ing times and implemented major pro- associates believe we need to do the fairly spectacular operator. I wonder grams as part of an over -all plan for big job, then we will proceed more if you would outline generally your radio growth. The Radio Test Plan, slowly. plans for RAB. Do you expect to do an ingenious conception which I en- From every indication that I have things differently? thusiastically support, is just part of the had we are going to have new and new national business- building strategy rather expanded support. But I prefer The times call for a different ap- which had to be introduced as the times to be conservative and not make pro- proach. When Kevin Sweeney took changed. The Department Store Chal- nouncements until the i's are dotted. over leadership of RAB, radio was lenge, which has been responsible for I hope, in fact, to see RAB and radio somewhat demoralized. Some stations important gains in billings from all generally emerge with what might be were more downbeat than the adver- forms of local advertisers, is another of called a more conservative personality. Kevin's major efforts in the modern tisers they were selling. Would it be in keeping with selling of radio we have been discussing. that It was very much like a battlefield conservative personality to lift a cor- when your side is teeter -tottering be- Certainly the industry acknowledges ner of the curtain and mention where tween a frightened retreat and an or- Kevin did a fantastic job of providing you would put some of the new dollars derly reorganization. Then along comes radio with color through his own color if they become available? some officer who gets up on a tank and with determination to be heard at wearing a top hat and waving a shil- a time when it was often difficult to I have now broken the world's in- lelagh -doing anything to get the get a hearing for radio. door record for the shortest length of

We are going to enthuse the I very definitely want to prom - We must step up our local agency, as well as the client ise less and deliver more selling through specialization

72 (PERSPECTIVE '63) BROADCASTING, February 18, 1963 AUNTIE MAME DAMN YANKEES -,-THE OLD MAN AND THE SEA

*THE MAN IN THE GRAY FLANNEL SUIT *BERNARDINE

*SAYONARA *THE PAJAMA GAME *SERENADE *BATTLE CRY

*DALLAS . CLOAK AND DAGGER STAR IS BORN

,MISTER ROBERTS PLUNDER OF THE SUN, BIG JIM MCLAIN

ALONG THE GREAT DIVIDE .. COVER GIRL THE LADY

IN QUESTION A SONG TO REMEMBER : CAFE METROPOLE

FAMOUS FILMS- FAMOUS STARS 2 ROSALIND RUSSELL ?y TAB HUNTER *SPENCER TRACY GREGORY PECK r PAT BOONE * MARLON BRANDO * DORIS DAY `T MARIO LANZA VAN HEFLIN * GARY COOPER * LILLI PALMER * JUDY GARLAND * HENRY FONDA ' GLENN FORD * KIRK DOUGLAS r JOHN WAYNE * GENE KELLY _h RITA HAYWORTH °," CORNEL WILDE *3 LORETTA YOUNG

MOVIE LOVERS. .. LOVE CHANNEL 2 MOVIES 6 A WEEK...EXCLUSIVE NIGHTS MO NDAY THROUGH IN BALTIMORE! . FRIDAY 11:20 P.M., FIRST SATURDAY 11:00 RUN FILMS FEATURED P.M. FRIDAYS AND (Partial listing above) SATURDAYS! No Wonder -In Maryland Most People Watch WNIAR-TV ÇBS CHANNEL 2 SUNPAPERS TELEVISION BALTIMORE Represented Na} 3, MD. ¡onall Y by The Katz Agency, Inc. Research should document ... it takes too much time to . . . can we create presenta- what is known about radio work with rate cards tions in slide and tape?

time as a conservative . . or at least don't care if the industry throws money ing philosophy -I'm hanged if I'll call that's what happens if I spell out pub- at us and inundates us with a budget it the "committee system" or the "team licly the plans that have been taking double where we are now, RAB is never system" -use their agencies as an ex- shape privately at RAB. going to have the manpower to out -last tension of themselves. If there isn't that Let's put it this way. RAB has only an agency which is determined to fusion, then the account is "loose," as had the money and the manpower to change a client's thinking. We are you say in the trade press. So we in do a part of the job that needs doing either going to enthuse the agency, as radio either understand the business in order to give radio accelerated well as the client, or we are going to community as it is today and work with growth -big gains each year instead of find ourselves building castles in quick- it or we are giving ourselves a handicap. the 5% or below annual growth we sand. We don't need any handicaps. I am have had so far in the 1960's. In the years since RAB was initially not going to manufacture any. In fact, I see a minimum goal of 10% organized, advertising has changed I would rather export handicaps than growth yearly and I also see a number enormously. We went from an adver- import them -we're going to see if we of major obstacles to that growth. Up tising "economy" of $6 billion spent can't give some of our competitive until now RAB has concentrated almost annually for all forms of advertising media a few handicaps to work with. all of its sales effort with ad- national up to today's $12 billion. If we have the wherewithal to do it, vertisers. There was a choice had Now kind of growth means that that one RAB will substantially expand the size to be made. Do you spread yourself Everyone thing: concerned in the ad- of its national sales staff so that we can thin and cover the major agencies and vertising process responsi- has greater cover agencies deeply as well as adver- the major clients? Or do you concen- bility within the structure of business. tisers. We believe trate? that more agencies Perhaps a substantial portion of deci- will want us to go with them to their RAB concentrated. Maybe bore sions were made 11 or so years ago on clients as we develop interest at agen- down is more the impulse of an individual; but the appropriate phrase. the cies in both the media and the creative . In any case it was a question of number of such decisions being made story of radio. going to the advertiser and working at today is approaching a vanishing point. this level to introduce radio into media We still have the one -man corpora- RAB has over the years dealt at the planning. tions today. I acknowledge that. But highest levels with clients and we're I have no criticism of this tactic. It go back to those companies five years going to continue that basic tactic. The was the thing to do under the circum- from now and see whether they remain difference I hope to add is implicit in stances. There is no question but that "impulse- buyers" of advertising. We what I have been saying, at I'm afraid there would not be a profit in radio have to face up to the fact that busi- very great length, about the differences today if RAB had not "saved" dozens ness today is run by groups of people in business today compared with when of accounts which at one time or an- who combine their specialized knowl- RAB was young, back in the days when other were on the verge of dropping edge -and their talents -to work out it was BAB. out of the medium; and if RAB had decisions which are large enough to So a very major step for us is agency not been able to create a flow of new make or break their companies. coverage. business each year through direct tac- Companies organized on this operat- tics. What other basic steps do you have But there are always many ways of in mind? making points. If necessary you can bring your case to an advertiser without Another major step, and I regard it maintaining liaison with his agency. as basic to building business, is a break- This may very well produce "instant through in radio research. money " -an order from the client. It There's a great opportunity to sell happens that clients can move faster radio now. RAB's Radio Test Plan and than their agencies. some of the research that has come out But it may very well also produce of it has already been extremely help- business with a built -in cancellation. I ful. The carry-over effect of bringing

74 (PERSPECTIVE '63) BROADCASTING, February 18, 1963 A typical Kansan? Maybe not. But neither is he the lean, hungry dust bowl inhabitant many people seem to remember. Kansas is a BIG State, right in the BIG MIDDLE of the U.S.A. From K. C. to Kanorado, on the western border, it's 410 miles. Kansas is BIG in food production, BIG in wheat, 1st in flour milling and 4th in meat packing. A BIG food market, too. Retail food sales last year were $2,652,979,000 - 0D billions, that is! RADIO TELEVISION To sell this BIG market you have to come inside with WIBW air media. Topeka, Kansas A division of Stauffer Publications WIBW Radio delivers 69 counties, dominant coverage in 45 of them. Represented nationally by Avery-Nnodel WIBW -TV dominates in 32 leading Kansas counties. This is the rich, uni- fied Topeka area. Ask Avery-Knodel to show you the big picture.

BROADCASTING, February 18, 1963 75 effort through BUNKER'S EYE VIEW OF RAB'S FUTURE continued step up our local selling specialization. We plan to split RAB's operations into a "large-market" and a some blue -chips back into radio and justify larger use of radio which many "smaller- market" division. introducing radio for the first time to today feel can be susstantiated only by This will permit maximum utilization other leaders through tests helps to judgment. of the sales tools, sales ideas, and sales stimulate buying action. I for one believe we already have service RAB provides its members. It's very clear how this happens. An more research in radio than most other Obviously not everything produced 1 is under our present operation can be example. . . . In one of the top two media offer. But what believe not or three agencies RAB recently con- to the point. Our "consumer"-the pertinent to each market size and type we ducted a very successful test for one agency and advertiser -doesn't always of station. The local specialization of their clients. Before the final stages believe it and he pays the bills. plan will adapt RAB more closely to of the test, as soon as its success was needs of the different types of stations Do you believe agencies will help whose support an industry trade asso- felt, the influence had begun to spread pay for such research? to other accounts. We could see it each ciation must have. We must serve both time we came back by noticing who It would be unrealistic to predict the small markets and the large mar- "sat in" on the meetings. their reaction now. We anticipate that kets but the job isn't the same. I know We have some momentum- business that because I have sold radio in small is running well ahead now -but we cities as well as "on the street" in large need a major research project designed markets. to document what everybody knows You used the word "style" back a I I out about radio -that it is bigger than any feel got of television while ago. You said your "style" would previous research has been able to show. just in time be different. What is the Bunker style? I say everybody "knows" this about radio. They know it instinctively. But You've heard of Bunker Hill. . . . it is very difficult to put instinct into a We seek strength in budgets We don't shoot until the Redcoats are close enough to hit. Seriously, I think computer. ... and in numbers of accounts Radio needs a measure of the total style is a matter of individual person- audience-not just "plug in" listening ality. In my case it will not be the personality 'of just one man, not just of with patchwork additions of other ...we'll give competitive media forms of listening. This measure must Ed Bunker. I don't run a one -man define the total exposure and show how a few handicaps to work with show. I have inherited a very able varying combinations of facilities de- executive staff, perhaps a staff whose liver the audience. contributions were sometimes less vis- ible than would have been the case if Do you mean that RAB would pro- they were not operating on the lee side vide ratings of individual stations or this can be the warranty, if you will, of a volcano. networks? on pre- acceptance. We would like to I will use that staff to build and train ex- see it work that way even if the greater depth of personnel. It is always No, we could not enter that field. mini- penditure from the agency side is a fiction that any organization is "just Our research can measure the reach of mal. varying combinations of stations as a one man" and certainly so in the case guide to principles of using the medium Do you see RAB placing more em- of RAB as I have come to understand but it is certainly not our function to phasis now on national business? by working more or less in the ranks provide individual station or network during my indoctrination period. The business of RAB is to produce data. see myself as free to operate on the more business for radio. At the end Ihighest level in major sales efforts and What is needed is a new yet very of the year, when the profit dollars are basic addition to radio research-pre- policy- making. I inherit in Miles David, counted up, no one cares as much about as administrative vice president of RAB, acceptance. the parentage of those profit dollars There's no wisdom in kidding our- an extremely effective and enthusiastic as they do about the amount. selves. We need a measurement of ra- right -hand for both general manage- dio whose methodology is approved in I believe local and national business ment and creative planning. I plan to advance by leading agencies. From have a very definite relationship. If we promote Robert Alter, presently man- everything we know, it's apparent that generate more national dollars through ager of key account sales, to the new soundly conducted research must bene- more productive selling efforts nation- position of vice president and director fit radio. With agency pre- acceptance ally-and through major research -the of national sales. Bob has had a major -an agency role in constructing the re- benefits are of direct local importance. role in selling on the national level search we provide -radio can take a The company which is sold nationally which will expand as the staff expands. new stance in its selling. is unlikely to have a cooperative adver- And to strengthen RAB's ability to Undoubtedly there will always be a tising policy which excludes or restricts bring in new station membership variety of rating services measuring ra- use of co-op radio. around the country, I have brought in dio. But what if each of them found Moreover, the research I referred to Harry Averill as vice president and it necessary to improve their measure- just a few minutes ago is intended as director of member development. Harry ment techniques and thereby report a local sales tool as well as a national has had long experience in station op- substantially increased audience? We sales tool. Because of size of sample, eration in a variety of market sizes and know from our research that a several - it will be possible to demonstrate reach he will train and put into the field a fold increase in the audience ratings and frequency by varying market sizes staff to represent RAB in major regions services report for radio is well within down to the smaller cities as well as of the country. bounds of Research regionally. the probability. What are some of the major business - which agencies, and their clients, devel- Very definitely I don't intend to put building projects which are in the plan- op with us can have the stature to pro- all of RAB's emphasis on one source of ning stages? duce this side-effect on the ratings serv- dollars to the exclusion of another. As ices. But its main purpose would be to a matter of fact, I feel that we must For a dyed -in- the -wool conservative

76 (PERSPECTIVE '63) BROADCASTING, February 18, 1963 when you think

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. 7.. t !_ ' J ti . 'r is let REPRESENTED BY ROBERT E. EASTMAN á CO.. INC. BUNKER'S EYE VIEW OF RAB'S FUTURE continued road almost half the time. More important than travel alone, however, will be increased efforts on our part to com- just a few minutes ago, you sure want impact on the imagination by radio. municate what we are doing to stations to put me out on the end of a branch. But radio hasn't been the "in" meas well as agencies and advertisers. This Actually, I am very glad to have the dium at many major agencies. That's was a somewhat under -developed area opportunity to do some curtain -lifting. not their fault -it's ours. So what do in RAB's past operations. It created We are very enthusiastic about the job we do? We certainly don't cry into our unnecessary problems. there is to do in radio. But I very defi- mugs of beer (today's beer commer- nitely want to promise less and deliver cials are some of the greatest). What What has been your reaction to radio more. That's one reason that I hesi- we do is go out and stimulate creative on coming back Into the medium? tate to simply throw open the curtain use of radio by bathing agency creative Actually, I have never been very far and say, "This is the complete pro- men in examples of great radio sales- away. Even during the time I was with gram." But assuming we have the funds manship. CBS-TV I had a very lively contact to add the people and the investment, 4. Computer -conscious research. Ra- with the radio business. It isn't gen- these are some of the major needs I dio has a long lead on other media be- erally known but I had an interest in see RAB filling. cause we are already measuring con- a radio station in a small -to- medium 1. A RAB to sumers rather than bodies. tangible contribution RAB's on market and that was just one of the making radio easier to buy. Manage- target research is first the practical respects in which I was able to follow ment consultant studies are needed measurement of customer media ex- on the rapid changes in radio which oc- how is so we posure. That's of radio bought that can the kind data that curred during the 'S0's. pinpoint archaic practices and sources makes use of a computer worthwhile. of waste -motion. If radio is a greater Our research will continue to em- I, at one time contemplated entering producer of costs for the agency, why phasize consumption data. We are of radio station operation, frankly because is this so? Is it inherent in paperwork the belief that media-as well as major of the capital gains opportunities I felt were that "must" accompany buying? Or is agencies -will have to operate mathe- inherent in the medium for the there an element of inexperience in matical models for use in media reach - operator who understands today's radio. buying radio which creates cost? frequency- impact prediction. We have And as executive vice president at the Froedert It will take a systematic task -force a leg up on others in the gathering of Malt Co. I tried to take the entire brewing industry effort with the advice of a committee the appropriate computer -age data. into a heavy of experienced national sales execu- 5. Development of the full potential nationwide radio campaign and out of television. I made a tives -plus management consultancy- of retail business. The surface hasn't thorough study of style investigation make progress. been scratched yet in retail business ex- the potential of the two media I knew -to best If rate cards are too cumbersome for pansion. The department store chal- and concluded that radio was the medium our customers, we must set a practical lenge provides radio with a great sales that offered the greatest sales standardization goal. Of course, the tool and one which has already created effectiveness opportunity. industry will never get behind one type a tremendous amount of business. But I believe that our competition with of rate card. But can we narrow it there are still many areas in retailing television, as with all other media, ought down to four basic types with a num- which need measurement. to be conducted on the highest level. ber of sub -types growing out of the What does radio do for sales events But I think my former associates in four basic types? That would be a vast specifically? How much does radio television deserve fair warning that the improvement over today's multiplicity contribute to creation of new custom- punches will be rather frequent and of rate card philosophies. ers? These are new areas of research from what I have seen about the avail- I am referring here to the way in and proof for the future. The proof able evidence on radio vs. tv effective- which the card is set up-not to the that radio sells items is not the full ness, I feel I got out of television just amount of the rates or to any other story, particularly when in their use in time. aspect of rate management. In other of printed media stores are beginning To be more serious, I do feel our words, I am talking about the funda- to recognize the importance of so-called medium is exciting and the biggest mental fact that it takes too much time image- projection. single opportunity for advertisers in the to work with rate cards when there 6. Many stations need a local copy media spectrum. We are literally un- could be lots of standardization without service. Can we provide it? Perhaps discovered because television has mag- impairing individual strengths of sta- we have to do the job. It is at any rate netized attention in disproportion to its tions. one of the projects we are considering. media effectiveness-and because of the 2. Published figures on advertiser 7. A way to bring radio presenta- almost unbelievable inadequacy of radio expenditures in radio. All it takes to tions to regional sales offices of major ratings. I say that with some perspec- provide this vital and fundamental data manufacturers is needed and RAB must tive and I intend to put my perspective is money. I believe we must have the lead without dissipating its own efforts. about the inherent weaknesses of tele- facts or radio suffers badly even though Realistically, we can't call at this level. vision to very active use. the suffering is somewhat difficult to But can we create big-league presenta- What's going to happen is that as the measure specifically. When other tions in slide- and -tape form which sta- understanding of radio begins to grow, media's expenditures are shown in a tions can take to regional offices and a number of major corporations are listing and there's nothing for radio, we jobber distributors? I believe we can. going to make substantial entries into don't look like the Green Bay Packers. I believe we must add grass -roots pres- the medium. But I believe our future 3. Creative stimulation for agencies. sure upward to what we do from the is soundest if we seek strength both in Radio is the best way to sell that's ever top down. large budgets from major advertisers- been invented. Those who know how That's an ambitious program. How with use of radio as a major medium - to create great radio commercials are much traveling do you plan to do in and in numbers of accounts. We have doing the best creative advertising -bar order to implement the program and to have both. We deserve both and none-of any done in all media. You explain it? we're going to get both. Radio must can tell what it's like to relieve a cough, never again be in the position of having or paint with a certain color, or use I probably won't travel as much as its business dominated by 30 accounts. longer -lasting motor oil, through direct Kevin Sweeney did but I will be on the But it also needs the blue -chips and

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BROADCASTING, February 18, 1963 79 can't depend entirely on the medium - choice is bad for advertisers. Its never and Bob Alter and Harry Averill will and small-sized companies which have "miserable" to choose when you appre- work their tails off. been the bulk of our national business ciate that the results justify the effort. We are open and receptive to every in recent years. So to the extent that RAB enlarges constructive idea from any corner of the market for radio we provide a the business. But its just plain economic Is so- called overpopulation of radio larger pie for the stations to divide. imbecility for radio men to go off in stations a problem? That's our function and we either per- 500 directions at once. Either get be- form it or they need another crew to hind us or petition for a change in the It isn't RAB's function to concern run it. I'll be that plain- spoken. If a management and get someone you can itself with things we can't change. Sure station is in radio, it ought to be in believe in! it's a "problem." But our job is to make RAB, and I am going to be making I mean that straight from the shoul- the problems into advantages. And in that point "with vigah" in lots of places der. I'm appealing for unity and per- actuality the fact that there are lots of over the next six months. haps because I'm entering into RAB stations for advertisers to choose from Can I put the pitch in here because newly, I'm getting the fresh support is a major advantage of the medium. It I've been so conservative? we have to have. It's good to see the gives the advertiser the opportunity to progress we've made so far. choose the right combination of stations Is there any way you know that we But big growth for radio is a reality for his type of product. can stop you? only if we stop fighting one another and What RAB has to do is to make it charge right at television and news- clear how tremendously successful ad- No, because this is so important. I papers and magazines and outdoor, in vertisers are when they take this tack need the support of a rather diversified that order. RAB is the logical center so that we can cut through all of the industry. I will work my tail off to do and we believe the circle around us will loose talk about how the misery of the job that needs doing. Miles David get bigger rather rapidly. FCC weather: no change in temperature ALL SIGNS INDICATE REGULATORY OUTLOOK WILL CONTINUE BLEAK "This is an activist commission," an mind of the public and the broadcasting Foreign Relations Committee to defend FCC official said the other day, "We're industry with the commission's policies. the bill, said if the commission isn't not about to sit back and simply renew He has been the most enthusiastic reg- able to protect the public interest, the licenses automatically, then react only ulator on the commission, and his answer isn't new legislation but "new when the top blows off some scandal. speeches and Capitol Hill appearances people on the FCC" (At Deadline, Aug. We're determined to regulate broad- have won him a following among the 6, 1962). casting in the public interest." public as well as the respect of a num- New Appointments The implication Although this statement must be dis- ber of key congressmen. was that new people would be tougher counted for what the Federal Trade Ultimately, however, responsibility administrators. And since then, the Commission would call "puffery" -after for the tough line being pursued by the President has had the opportunity to all, this FCC hasn't been able to do make two new Democratic appoint - much about its backlog of cases; some ments-E. William Henry, who suc- stations are required to wait years for ceeded John S. Cross on Oct. 2, and decisions which an "activist" commis- Kenneth A. Cox, now chief of the sion should be able to reach in a matter Broadcast Bureau, who is due to replace of months -most broadcasters would T. A. M. Craven. Both are liberals who agree there is considerable truth in it. believe in broad regulation of the broad- For more than two years, the FCC casting industry. has been prodding broadcasters on pro- The appointment of Mr. Cox was gramming, even at the risk of what at particularly chilling to sensitive broad- least one commissioner, Rosel H. Hyde, casters. As chief of the bureau, Mr. considers to be censorship. It has held commission rests with President Ken- Cox favored adoption of a program broadcasters to a strict accountability nedy. It was, after all, the President reporting form that has been opposed on the programming performances they who appointed Mr. Minow and who, by the industry. He has also played an make. It has cracked down as never for the past two years, has given no important role in two controversial before with license revocations and indication of disapproval of Mr. Minow's commission activities-its local -pro- other sanctions on stations that broke criticism of the broadcasting indus- gramming investigations in Chicago and its rules. And it has conjured up new try and in his efforts to induce broad- Omaha and the staff inquiries into the rules and regulations that add to the casters to put on more public affairs programming policies of stations seeking problems of station managers and own- programs, to reduce violence, and to renewal (BROADCASTING, Dec. 3, 1962). ers. institute better children's programming. (One commission official, however, What's more, no one believes this to Additional evidence of the adminis- feels Mr. Cox might not turn out to be be a transitory phase that would end if, tration's interest in developing an ag- quite the "tiger" some broadcasters ex- as reported last week, Chairman Newton gressive FCC was provided last sum- pect. "It's one thing to make recom- N. Minow leaves Washington this mer, during the debate over the corn - mendations while a member of the spring to take a high executive position munications satellite bill. One of the staff," he said, "and another to deal with with the Encyclopaedia Britannica major arguments against the measure these matters as a member of the corn - (BROADCASTING, Feb. 11). The commis- was that the commission wouldn't, or mission where he'll have to face prac- sion can be expected to be just as couldn't, discharge the responsibility it tical realities. ") activist, its regulation just as tough, its would have for regulating the then- Sheridan for Cox Another pending interest in programming just as great. proposed communications satellite cor- appointment of considerable import- Minow Image Chairman Minow poration. Attorney General Robert ance is that of James B. Sheridan, now has been most closely identified in the Kennedy, appearing before the Senate special assistant to the chairman, to

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BROADCASTING, February 18, 1963 81 FCC WEATHER: NO CHANGE IN TEMPERATURE continued made the necessary effort to assess community needs, or if it intends to substitute its judgment for that of the sta- succeed Mr. Cox as chief of the Broad- and the communications satellite act, tion operator in deciding what programs cast Bureau. Mr. Sheridan, a veteran which, among other things, gives the be carried. of 22 years with the commission, isn't commission unprecedented responsibil- should The commission in the past 12 expected to be as colorful as Mr. Cox. ity, and authority, for telecommunica- months has run into heavy criticism for His associates say he'll take a quieter, tions regulation. its excursions into the realm of station more methodical approach to his work. The commission this year is moving programming hearings in Chicago But he's regarded as being "every toward the solution of a number of -its last year and in Omaha last month, and bit as interested in protecting the pub- technical problems. Most of its mem- its staff's letters inquiring into the pro- lic interest" as Mr. Cox. To some, this bers expect the am freeze to be lifted gramming policies of stations seeking means he'll follow "the Minow line." in a matter of months after engineering renewal. The uproar over the local-pro- Other associates insist he'll follow no regulations are tightened to slow down gramming hearings, particularly the one line. One colleague seemed to split the the am population growth. Similarly, in Omaha, may have killed the FCC difference between these views, calling the fm freeze should also be ended by taste for any more road -shows. And the Mr. Sheridan "a pragmatic liberal" - summer, with the commission adopting commission has already put a tighter one, apparently, whose concern with its proposed table of allocations after reign on the staff's authority in renew- the public interest will not lead him into some possible modifications to accom- al matters. any clashes with windmills. modate some of the views of those who But the commission will continue to Even with the personnel that the at- favor a return to the commission's pro- keep an eye on programming. "If we're torney general felt wasn't aggressive tected contour concept of station as- to regulate broadcasting in the public enough (with the exception, presum- signments. New rules probably will be interest," said one FCC official, "what alternative do we have?" Commission officials realize that there is a possibility of censorship in such an examination. But they are confident that they can stay well back of the line where program dictation, or censorship, begins. To charges the commission has already crossed that line, officials have a short answer, in the form of a challenge: "Take us to court." This broadcasters are reluctant to do, and the last to try it, on programming grounds, lost. That was Suburban Broadcasting Co., which appealed an FCC decision denying its application for an fm grant in Elizabeth, N.J., because no effort was made to determine programming needs. No Hope In Congress There is little When the New Frontier loses FCC Kenneth A. Cox (I). Although Chair- likelihod that broadcasters will find Chairman Newton N. Minow (r) with man Minow has urged that Commis- much sympathy on Capitol Hill for the his resignation in May there will still sioner Henry be his successor, many view that the commission is overstep- be two Kennedy appointees on the believe the President may name a ping its authority. The two most pow- commission -Commissioner E. Wil- new commissioner both as a replace- erful senators in broadcasting matters liam Henry (c) and Commissioner ment for Mr. Minow and as chairman. are John O. Pastore (D- R.I.), chairman of the Senate Communiations Sub- ably, of Mr. Minow) the FCC racked adopted to allow daytime broadcasters committee, and Warren G. Maguson up an impressive record of enforce- to sign on before sunrise. And unless (D-Wash.), chairman of the parent ment in 1962: six stations lost their it's blocked by Congress the commission Commerce Committee, and their two licenses either through revocation or expects to implement its decision to favorite administrators seem to be, re- denial of renewal, 29 others were in- duplicate 13 of the 25 clear channels. spectively, Newton N. Minow and Ken- volved in revocation or renewal pro- There are a number of other issues, neth A. Cox. Sen. Pastore never misses ceedings, 19 were fined and 24 were however, about which predictions are an opportunity to praise Mr. Minow's given short -term renewals. harder to come by- station filing fees, leadership of the FCC. Sen. Magnuson, Record on the Rill The commis- vhf drop -ins, loud commercials, adop- who first brought Mr. Cox to Washing- sion also was active on other fronts. In tion of NAB commercial codes as an ton as a special consultant to the Corn - Congress it won an important victory FCC rule, and option time. merce Committee in 1956, sponsored in the passage of the all- channel re- Programming Issue Transcending him for appointment to the FCC. ceiver law. The commission had to pay all of these issues is the question of the On the House side, Rep. Oren Harris a stiff price for this act -a promise to commission's interest in programming. (D- Ark.), chairman of the House Com- forego deintermixture plans for at least This is expected to reach another criti- merce Committee, is not so enamored five years. But the commission has cal phase when the commission com- of the New Frontier types. But neither high hopes the new law will foster the pletes work on its long fought -over is he aware of any feeling that members development of uhf television and, program reporting form. Outgoing of Congress are disturbed by the corn - hopefully, lead to the establishment of Commissioner T. A. M. Craven sees mission's interest in programming. "If a fourth network. this as "the big issue" of 1963 (BROAD- the commision steps too far out of line," FCC support also was a factor in pass- CASTING, Feb. 4). The final shape the he said the other day, "there might be age of the aid to educational -television program form takes, he feels, will indi- some reaction. But as of now, there's act, which is expected to light up hun- cate if the commission intends only to no such feeling." dreds of etv channels across the country- determine whether broadcasters have Congress this year is expected to deal

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AIR EXPRESS DIVISION FCC WEATHER: NO CHANGE IN TEMPERATURE continued ready to form the basis of hearings that could, reportedly, produce charges of fraud, or ineptitude, on the part of some with a number of issues of interest to vention of community antenna tv oper- services. About all that's needed for broadcasters. But no one expects the ators in Washington last summer the hearings to start is the setting of a 88th Congress to be as productive, in (BROADCASTING, June 25, 1962), and date by Rep. Harris, subcommittee communications legislation, as the 87th, his opposition alone should be enough chairman. Another House subcommit- which passed four major bills -FCC re- to kill it. The other day, however, he tee -the antitrust and monopoly unit - organization, the all-channel- receiver, seemed to soften his stand. "I'd want to is scheduled to launch next month its aid- to -etv, and communications satellite see the proposed catv bill before taking long -heralded hearings on concentration acts. a position on it," he said. of news -media ownership. The major issue left over from the Sen. Pastore has practically assured Still awaited, meanwhile, is the re- 87th involves liberalization of the equal - the commission of a hearing on a pro- port of the Senate Juvenile Delinquency time section of the Communications posal for network regulation, and the Subcommittee on its expensive investi- Act. Congress will, as a minimum, sus- FCC can be counted on to make the gation during the last Congress of sex pend the act, as it did in 1960, to ex- strongest case it can for direct control of and violence on television. The report, empt candidates for president and vice chain broadcasting, basing its case on its which Chairman Thomas J. Dodd (D- president. But how much further it will extensive study of network program- Conn.) has had in his possession for at go is problematical. Certainly there is ming. But there doesn't seem to be the least a month, reportedly says network virtually no sentiment at this point for kind of interest in the proposal that's officials have ordered programs spiced outright repeal. With their own politi- needed to push it through this year. with sex violence to boost ratings, and cal fortunes at stake, there aren't too Another legislative proposal still un- recommends direct regulation of the many members of Congress ready to der consideration by the commission networks by the FCC. give broadcasters that much freedom. would eliminate the "anti -Avco" amend- It appears, then, that broadcasters Senate to Act First Sen. Pastore, ment which prohibits the commission looking to Washington these bleak Feb- who has backed liberalization of the from ordering competitive bidding in ruary days, hoping to find a break in the political broadcasting law, will take the station sales. The FCC hasn't yet agreed regulatory weather, will be disappointed. lead in Sec. 315 legislation this year. on the final form of its proposed bill, Congress will continue to probe broad- In preparation for hearings to be held but most commissioners reportedly feel casters, the FCC to prod them. The by his sucommittee, the FCC staff is the agency should have more freedom commission, moreover, will also contin- compiling a report on political broad- of action in deciding how to proceed in ue to crack down on stations that vio-. casting in 1960 based on a survey of station transfers. late its regulations, to urge broadcast- all broadcast licensees. Other Issues These aren't the only ers "to do better," and to express deep The two major items in the FCC's issues likely to involve broadcasters on interest in local programming. For al- legislative program are catv regulation Capitol Hill this year. For more than though Mr. Minow, the leading actor and direct control over networks. Nei- a year, investigators of the House Regu- on the FCC stage, may leave the show ther one seems to have much chance latory Agencies Subcommittee have been in mid -run, the script that's been writ- of enactment. Rep. Harris has spoken gathering information on broadcast rat- ten over the past two years isn't going out against catv regulation, at the con- ing services. Their material is now to be changed.

Advertising getting bigger and bigger, Doherty believes

What is the outlook for advertis- experience certain years with a 4% activity does not directly generate in the next decade? According to to 6% annual expansion but, like- larger advertising expenditures "ex- Richard P. Doherty, president of wise, there will be some years of cept to the extent that governmental Tv - Radio Management Corp., economic decline or periods [of] rel- economic activity and governmental Washington, advertising expenditures atively no statistical achievement. spending indirectly stimulates con- by 1973 will be approximately $18 Mr. Doherty sees no reason for sumer income and consumer goods billion to $18.5 billion compared to advertising's 2.2% to 2.4% ratio of production." In a war economy, the 1962's $12.45 billion. total advertising to GNP "to be private consumption sector is re- Mr. Doherty, in a speech last week altered materially." duced so that in World War II, ad- to the Television and Radio Adver- For the more immediate future, vertising fell to 1.3% of GNP (corn- tising Club of Philadelphia, based he predicts that advertising will ap- pared to the 2.2% to 2.4% of recent his prediction on a projection of a proximate $15.5 billion in 1968. years). Gross National Product (adjusted (GNP for 1968 will be about $685 Mr. Doherty believes that, if ad- upward by expected cumulative in- billion to $690 billion.) vertising is to play a progressive role flation) by 1973 of $815 billion to A Warning Mr. Doherty warned in the economic growth of the na- $825 billion. that his advertising predictions could tion in the next 10 years, "drastic According to Mr. Doherty, all ad- be reduced if either one of two de- and substantial changes will be forced vertising in the past 10 years has velopments takes place: restrictive upon the advertising industry." stayed within a 2.2% to 2.4% range legislation against advertising in gen- Advertising, Mr. Doherty con- of the Gross National Product. He eral or a given advertising medium, cluded, "is a positive ingredient in predicts that during the next 10 or an enlargement of the govern- the dynamics of American economic years, the U. S. will have an average mental sector (or percentage) of growth." If it is to serve its national annual economic growth rate of 3 %. GNP due to an intensified cold war purpose, "it must, itself, be dynamic, He qualifies this prediction with an or hot war threats. creative, aggressive and progressive allowance for cyclical variations. It's obvious to Mr. Doherty that and it must adapt itself to the habits "During some periods, we should expanded governmental economic and interests of the public."

BROADCASTING, February 18, 1963 (PERSPECTIVE '63) 85 Successes this year; which will they be? THE HOT CAMPAIGNS OF 1962 SET MARKS FOR 1963 ADVERTISERS What will be the big radio and tele- lantine, Miller and Rheingold beers; Paul Harvey and the News on ABC vision advertising success stories of Sterling Drug and Bristol -Myers; Radio.

19637 Campbell Soup, National Dairy and . Central National Bank of Cleve- The field of prospective contestants Accent; Tetley and Salada teas; Cream land picked up a quarter of a million for the honors is beginning to assemble, of Wheat cereal; Union Carbide and dollars in new deposits in two weeks though it is still too early to tell which Du Pont, and American, Delta, TWA by using radio and television in com- are apt to emerge at the end of the and United Airlines. bination when the local papers were year with the winners' laurels. In television, authorities of the Tele- closed by strikes. In this contest there can be prizes vision Bureau of Advertising attempted CandyGrams ran out of candy for everyone, with rich purses -in the to sort out advertisers who seem apt to in 10 cities after a St. Valentine's Day form of increased sales -not only for go deep into television in 1963 after re- television campaign (and 30 days later the winners, but even for the also -rans. latively little or no tv activity in recent ran out of red ink into the black). A 10 or 15 or 30% sales increase can years. . .. Alberto -Culver stepped up the be as overwhelming for a little ad- Tv Nominations Among their nom- pace that now puts 98% of its advertiser as for a giant. inations are these: Georgia Pacific vertising budget into television-and The dark horses sometimes win the Lumber Co., John Hancock Mutual boosted sales from $25 million in 1961 roses going away, as Lestoil did in tele- Life Insurance, Wheeling Steel, Up- to $55 million in 1962. vision a few years back, and as count- john's Unicap vitamins, Institute of Life Sunbeam Corp., after switching less advertisers have risen to promi- its ... Insurance (a deepening of 1962 its advertising base from predominantly nence in radio down through the history foray into television) and Borden Co. magazines to predominantly television, of that medium. But the handicappers (probably for its food products, on the ran out of products so fast it had to have to favor the known entrants, not strength of tv successes for its Elmer's enlist planes and helicopters to speed because dark horses win, but be- can't Glue). distribution. cause by definition they're largely un- The records of any year are re- Effectiveness of radio and television known. splendent with success stories for ad- in reaching and moving people was Thus in radio close followers of advertisers who have used television and demonstrated in many ways, noncom- vertising planning rank these among radio, and 1962 had its share at all mercial as well as commercial. Corn - the probably top spenders of 1963 and advertising levels, national spot, network munity chests, Red Cross chapters, accordingly in contention for top re- and local items: other local organizations could cite turns in sales: . Buick Div. of General Motors their own show radio Pall Mall, Reynolds Tobacco and, in used local radio to improve product successes to that and television raised money, got out the fact, practically all of the leading cig- quality by improving employe morale. vote, made streets cleaner, promoted arettes; Humble Oil and Standard Oil Bankers Life & Casualty Co., of Indiana; Ford, Chrysler and Gen- Chicago, reported additional gains from traffic safety, passed bond issues, collected blood. eral Motors; Budweiser, Carling, Bal- another year-its ninth -of sponsoring Pascagoula Saga One of the strongest entrants in the noncommercial proof - of- effectiveness category thus far in 1963 is Ira B. Harkey Jr.'s Pascagoula (Miss.) Chronicle. WNEW New York learned that editor Harkey's paper, in the Gulf Coast town of Pascagoula (pop. 10,800), was faced with economic boycott locally because of its opposition to Mississippi Gov. Ross Barnett's handling of the James Meredith integra- tion case at the U. of Mississippi. The story was reported on WNEW's early morning Klavan & Finch Show, and Dee Finch said he would buy a subscription to the Chronicle and suggested listeners support editor Harl :ev. William B. Williams repeated the story Ecvcr:: tit:-: on his 1:.,e-morning ' Lime he t:c air n:zre te!c2hcae respo::_ -, had b_an

pr ,_,i2.ca. of Dtcrna- t 'l Fi --i Corp., voiun :ccred to t c $ 180 a week his company nor - m.i!y snend3 in the New York Times, then closed by strike, and put it into advertising in the Pascagoula paper. A 10- minute report was carried in an A chimpanzee demonstrates the sim- commercial was shown on NBC-TV's early- evening newscast and 250 more ple procedures involved in the opera- 'Chet Huntley Reporting' (Tue., 10:30- telephone calls came in. Several agen- tion of a Xerox 914 office copier. The 11 p.m. EST). cies reported plans to buy Chronicle

86 (PERSPECTIVE '63) BROADCASTING, February 18, 1963 Same Story...

Same 1ren... DOMINANCE DOMINANCE

NIGHTS 6 -10 PM SUN -SAT

METRO ARB DEC 62 HOMES SHARE (00) ISLA -TV 535 44 402 30 Sta Z 410 26 METRO NSI NOV 62 HOMES SHARE (00)

KSLA -TV 562 41 Sta Y 405 33 Sta Z 536 26 AF T ERNOONS 12 -6 PM MON -FRI

METRO ARB DEC 62 HOMES SHARE (00) KSLA -TV 337 53 Sta Y 117 20 Sta Z 169 27 METRO NSI NOV 62 HOMES SHARE (00)

KSLA -TV 317 53 Sta Y 159 24 Ste Z 200 23

Mornings and post 10 pm periods tell the same story ... KSLA -TV continues to dominate its market in metro and total homes as it hcs done for nine years.

EXCLUSIVE CBS COVERAGE IN THE SHREVEPORT TRADE AREA KSLA -TV® SHREVEPORT, LOUISIANA

Harrington, Righter and Parsons, Inc. National Representatives

T=_ .,_TiNG, February 18, 1963 87 SUCCESSES THIS YEAR; WHICH WILL THEY BE? continued space for their clients. entertainment segment. The commercial Two weeks later came this testimonial voiced the theme: While V -8 may look from the clearly amazed editor Harkey: like tomato juice -"Wow! It sure "Through yesterday, we have re- doesn't taste like tomato juice." The ceived 528 new subscriptions directly in women were asked to indicate what response to your stories about the they thought was pleasing and displeas- Chronicle. Total cash and checks, $2,- ing about the commercials. 694.67. Another test in Harrisburg, Pa., was

. . heard from several old friends set up and Campbell scheduled 70 V -8 ... many letters from students, religious spots a week. Prior to broadcasting, 317 workers, writers. Much adulation that phone interviews were conducted to es- embarrasses me and I cannot read many tablish awareness of advertising for the of them at a sitting. Have been so product. A month after the commercials snowed that I am unable to write my were aired, 452 phone calls were made daily column for the editorial page. to see if there had been any changes "Most noticeable is fact that of all in awareness. this mail there has not been a single Awareness Factor The calls indi- hate letter. I expected some, at least cated that awareness rose from 36% Delta's George Bounds one. So far, none. to 52% as a result of the radio mes- "Please pardon me for having sage. "radio is catching up" thought a few weeks ago that radio V -8 commercials are now scheduled was a languishing field. Wow!" on CBS Radio and NBC Radio as well its biggest splurge in the medium. as stations in about 200 markets, and Though Delta spent the bulk of its Radio 1962- Campaign 1: Campbell reports that sales results are $5.4 million budget in newspapers in V -8 wows the market "excellent." 1962 ($3.2 million), Mr. Bounds noted While V -8 was turning to radio to in a recent interview that "radio is Wowing the advertisers is an old help it compete better with tomato catching up." Delta also invested about story for radio. Among its notable users juices, a tomato juice was being pro- $200,000 in spot tv last year. in 1962 were a vegetable juice that pelled along by nothing but radio. Through Burke Dowling Adams, wanted to compete with tomato juices Bercut Richards Packing Co., Sacra- Atlanta, Delta's spot radio campaigns -and a tomato juice that kept its mento, Calif., has been using radio ex- are concentrated largely in 18 cities, money on radio in fighting back. Other clusively for its Sacramento Tomato though it uses the medium in 46 cities. leading successes spanned many fields Juice in the New York area for the Delta serves a total of 71 cities. including automobiles, d e p a r t m e n t past seven years-a come -again record The spot commercials include jingles stores, airlines and life insurance. that leaves no doubt of the company's and background music with local an- V-S Story By common consent one esteem. nouncer's copy. The sales points em- of the leading recent radio success Through Lawrence C. Gumbinner, phasized in the commercials for Delta stories is that of Campbell Soup Co.'s New York, Sacramento begins each are the airline's personal service, friend- V-8 juice, which was having trouble season with 15 to 40 spots a week in liness, dependability, convenience and establishing its individuality as con- 13 -to -20 week cycles on New York sta- comfort. Many of the Delta jingles were trasted to tomato juice. tions having "good" grocery store mer- produced by orchestra leader Raymond While V -8 sales were good and the chandising plans. It comes back with a Scott. The background music for many company satisfied with its magazine ad- 15 -to -18 -week flight depending on sup- of the spots consists of Gilbert & Sul- vertising for the product, consumer reply of crop. livan selections. search showed that when people were A series of off -beat commercials with The commercials are scheduled be- questioned about the various juices they sound effects for the pouring of tomato tween programs or within weather used, V -8 did not come quickly to mind. juice uses copy theme: "So rich it plops shows. Mr. Bounds reported they have The biggest users of tomato juice were when you pour it." utilized well -known sports names to ad- also the largest consumers of V -8 juice, vantage. These include golfer Arnold the research indicated. Radio 1962- Campaign 2: Palmer, football star Johnny Unitas and Campbell's agency, Needham, Louis Delta ups its budget baseball luminary Stan Musial. & Brorby, New York, concluded there Delta's major markets, in which was need for more frequency in its V -8 Plopping money into radio can prove schedules are carried on several radio advertising and a creative approach that its richness for higher -priced goods and stations, are Atlanta, Chicago, Cincin- was a "grabber." services, too. nati, Dallas, Dayton, Detroit, Houston, A research team exposed homemakers Delightful Jingles Delta Air Lines, Los Angeles, Memphis, Miami, New to a new commercial with three along which proclaims in its jingles that "It's Orleans, New York, Orlando, Philadel- food commercials in a 15- other minute delightful to fly Delta," apparently is phia, San Francisco, Tampa, Washing- most delighted with spot radio: It plans ton, D. C. and Jacksonville, Fla. Dur- to spend an estimated $300,000 more in ing the newspaper strike in New York, the medium in 1963 than was spent in Delta has been spending about $7,000 1962. a week on radio -tv there, a $2,000 Delta, with headquarters in Atlanta, weekly increase over its customary has been moving slowly but surely into spending in the market. the ranks of national radio advertisers Delta tests the efficiency of its com- over the past few years and in 1962 mercials by asking listeners to call the invested $1,191,999 in spot radio, ac- local district sales manager by name for cording to George E. Bounds, director additional information about a particu- of advertising. This year will represent lar flight or service, and, according to

BB (PERSPECTIVE '63) BROADCASTING, February 18, 1963 Latest survey shows 84% of US. families save trading stamps

Each year the public opinion and marketing research firm of Benson & Benson, Inc., of Princeton, New Jersey, conducts a survey on trading stamps. The surveys are independent, impartial and scientifically constructed, based on accurate cross -sections of people across the nation. Saving up 8% over 1961

In 1962 one or more members of 45,864,000 families in the United States saved stamps for redemption. This is 84% of the total number of families. It represents an increase of nearly 5,000,000 families over 1961.

Sizeable gains with all occupations than small families. Ninety percent of households Stamps continued to grow in popularity with peo- with five or more persons saved stamps. ple of all occupations. Gains of anywhere from 5 Variation by age groups to 15% over last year were registered in each of The greatest number of stamp savers were found in five major occupation groups covered by the sur- the 35-49 age group. Eighty -nine percent of the vey, which ranged from professional and mana- households polled in this category said they save gerial to farm and farm labor. stamps, an increase of 11% over 1961. Stamp savers Higher income groups biggest savers in the 21 -34 age group were at 85 %, and in the 50 In households with wage earners making under and over group at 78 %. $3000, 75% saved stamps; in the $3000 -4,999 group, Better educated people are bigger savers 85% saved stamps; in the $5000 -6999 group, 88% Persons with high school and college educations saved stamps, and where family income was $7000 were bigger stamp savers than those with grammar and over, 86% saved stamps. school only. Percentages were 87% for high school, All regions save stamps 82% for college, 80% for grammar school. In the five major regions of the country, 78 to 87% Legislative control not favored of households saved stamps, with the highest per- Despite major attacks by the commercial oppo- centages in West, Southwest and North Central nents of stamps, the vast majority of people con- regions. The Southeast was 78 %; East, 83 %; West, tinue to oppose legislation restricting trading 85%, and Southwest and North Central, 87 %. stamps, with only 6% -the same figure as last year Saving up 6% among farm families - saying they favored some legislative curb. In the nation's farm areas 4,162,000 households saved stamps, a gain of 6% over last year. This was 77% of all farm families. aA91 AN AMERICAN WAY OF THRIFT Large families are big savers GREEN SINCE 1896 Large families proved more inclined to save stamps

BROADCASTING, February 18, 1963 88 SUCCESSES THIS YEAR; WHICH WILL THEY BE? continued The first commercial described the '63 Plymouth as the "instant success car" of 1963 and noted that "In just Mr. Bounds, "The results often are im- with radio. It's a pattern that we have 10 short weeks, 98,000 new Plymouths mediate and highly satisfactory." found most worthwhile in the past." have been ordered." The second com- Geared to Success "Success" is the mercial called Plymouth's new war- Radio 1962- Campaign 3: key word in the Plymouth radio ad- ranty, "America's longest and best war- vertising campaign this year, thanks to ranty -five years or 50,000 miles." Dodge keeps theme simple a drive that got into high gear in 1962. In an even higher priced field, Plymouth, whose sales were 39% Radio 1962- Campaign 4: Chrysler's Dodge and Plymouth divi- higher in the first four months of the Equitable soils security sions both used radio to outstanding 1963 model year t1^ ^n in the same period a year ago and greater than The Equitable Life Assurance So- advantage in 1962 -as have car dealers ciety of the U. S., New York, is so practically everywhere, on the local pleased with the results of its use of level. spot radio last fall that it intends to Dodge used spot radio in a pattern almost double its ad budget in that it considers successful and will repeat medium in 1963 to over $1.3 million. this year: Various campaign flights The company turned to spot radio to throughout the year opened with spot "get close" to its field representatives in tv and newspaper advertising, and sev- 137 offices throughout the U. S. -as eral weeks thereafter, spot radio was explained in some detail by Equitable used to hammer home the messages. advertising, publications and press rela- A. C. (Arnie) Thomson, advertising tions vice president Charles R. Corcoran director for Dodge passenger cars, (MONDAY MEMO, Feb. 11). Other stressed that radio is not merely a Eq. :itabie ofcials leave no doubt that "reminder medium," but provides reach they, too, li : :c the 'icy radio works. and frequency that is vital in selling Rather than use stations in the rec- such a high- ticket commodity as an ognized top Inancts, Equitable placed automobile. On radio, he said, Dodge spo :s en some 400 stations in 130 mar- tries to keep the sales theme simple kets where it has branch offices. The and many of the spots center around last 10 seconds of every spot-all were the message: "Pick a size -Pick a price one -minute -gave the name and tele- -Pick a Dodge." phone number of the local Equitable Dodge's campaigns on radio were manager. Dodge's A. C. Thomson spread through the year, with flights The spots, directed at men, were jingles in peak traffic hours in the winter, spring, early summer and placed in evening time with emphasis fall. As many as 250 stations were used on adjacencies to news, weather and in the top 75 markets. Mr. Thomson any comparable four months since 1958, sports shows. The tone of the ads ex- estimated that Dodge allocated ap- is emphasizing this success as well as pressed a theme of security, each one proximately $1.5 million to spot radio successes in service and performance in beginning with "secure sounds," such last year. BBDO, Detroit, is the agency. a radio campaign from Dezember as the noise of children playing, before Musical jingles were the predominant through February, according to William breaking into the sales pitch. A survey commercial form and generally they A. Hammond, manager of Plymouth of Equitable office managers, which were slotted on stations during peak advertising. solicited reaction to the choice of pro- traffic hours, during noon -time and The Chrysler division is putting about grams, stations and messages, brought Saturday morning and Sunday after- 15 to 20% of its advertising budget into "the most enthusiastic reaction to any noon periods. the radio campaign, Mr. Hammond advertising campaign we ever used," re- Mr. Thomson said sales for Dodge noted. ports Goldic Dicta], advertising man- during the overall advertising campaign In February, the radio commercials ager for the insurance company. The were "highly satisfactory," but noted it tell the story of recent competitive tests 16 -week campaign cost Equitable $709,- was difficult to single out any particular against Ford and Chevrolet at River- 000. medium. But he emphasized that radio side, Calif., in which Plymouth won In 1963, the company plans 13 -week played an important part in Dodge's eight out of ten events, conducted by flights of spot radio, one in the spring effort in 1962 and will coaíinue to the nationwide Consumer Testing In- and one in the fall. At $51,000 a week, shoulder responsibility in 1963. stitute. it will be devoting over $1.3 million to During 1962, radio money was con- A total of 720 radio stations are radio. In choosing stations for the busi- centrated in spot, Mr. Thomson said, carrying one -minute and 30-second spot ness, Equitable says that heaviest con- but he added that the company h the commercials on the competitive test. sideration is given to recommendations past has used network and will consider Plymouth is using more than 400 sta- of its local office managers. using that medium in 1963 if the "ap- tions of the Mutual network, 200 CBS propriate program" can be bought. radio stations and 80 additional stations Radio 1962- Campaign 5: During 1963, according to Mr. in 30 key markets. Thomson, Dodge's spot campaigns on The Riverside success story is related Salada's fresh approach both radio and tv will be set to the on radio in six different commercials Salada Tea, a product of Salada music of the popular song, "Accentuate by Lindsey Nelson, Bud Palmer, Sid Foods Co., Woburn, Mass., is in its the Positive." As in 1962, the various Collins, Quentin Reynolds, Gabriel third year as a spot radio advertiser and campaign flights will begin on tv and Heatter and Westbrook Van Voorhis. is currently putting "almost all" of its will be extended to radio. In December, two cemm ^_n_ials advertising budget in the medium with "Our commercial messages as in the rotated on a co :ccn_racd sthedulc. in a six -week campaign on 74 radio sta- past will be simple and palatable," Mr. 6: na` emphasized Ply - tions in 43 markets in various parts Thomson remarked. "We Lein en ;v m .. _'_ story and i :s :warranty of the country. this month and la:cr we will coats ^.e Spots are aired for the most part on

90 (?E:'._FECT 2 :) BROADCASTING, February 18, 1963 Antony and Cleopatra

NATURALLY. There was this chick from Egypt (no mummy!) settin' by the Nile, lookin' sloe -eyed at the Pyramids, thumbin' through the latest papyrus- bound. A real looker! -Along comes this musclebound roamer from Rome in his convertible chariot. And, bingo! It's love! Everybody knew that Cleo was the one with the Tony.

L .. -r. ,_

?..vr ...but naturally And just as naturally as Antony fell in love with Cleopatra, the TV viewers of the rich Rochester, New Yo k, area have fallen in love with WHEC -TV. Just as Cleopatra had what it took to change the course of history, WNEC -TV has what it takes to win the eyes, and ears and he arts of the majority of ..c!ics in 'end arounc Rochester. A quick

Û' t thee ! " %.Liiîg5 (=ß;î';I G'' the ratings!) will Si0':r, you what we mean. Better sign up for some WHEC-TV CHANNEL TEN -SPOTS RIGHT NOW!

illlí íí ROVI

R O C H E S T E R , N E W Y O R K

BROADCASTING, February 18, 1963 91 SUCCESSES THIS YEAR; WHICH WILL THEY BE? continued One thing Santa Fe officials are sure of however. The combination of Chico weekdays, and are especially heavy at oing negotiations with Mr. Freberg for and television has produced a sure -fire the morning and evening rush hours. 1964 radio campaigns. formula for getting direct results at the Frequency runs from 10 to 20 to 50 Salada's agency is Hoag & Provandie, ticket windows and freight offices all spots per station per week. Boston. along the Santa Fe line. So the rail- Salada first went into radio in the road is increasing its television spending fall of 1961, hoping to reach a newer, Tv 1962- Campaign 1: accordingly. This year the Santa Fe is spending younger group of tea drinkers by the sells Fe use of humorous advertising. Stan Fre- Chico for Santa $1.4 million for tv spot programs and berg, according to the advertiser, pro- Beneficiaries of television's sales pull - announcements -setting the pace for vided a "fresh approach" and a way to and -push in 1962, like radio's ranged the entire railroad industry in the use change Salada's image from that of an from big advertisers to small. They in- of tv, according to Arthur A. Dailey, "old, staid company" to a "modern, cluded products that sell for dimes and Santa Fe's general advertising manager progressive" firm. products that can't be bought (they're in Chicago. It's an expenditure that's

Initially, Salada bought into about 20 leased) . "more than that which is being spent in markets, increasing to 26 in 1962. That Chico's Commercial All up and television by all the other railroads in total was expanded this year to 43. down the Atchison, Topeka and Santa the country combined." The increased number of markets Fe Railway these days you can over- 1963's tv budget represents a jump being used, however, does not represent hear passengers and freight customers over 1962's $1 million tv investment a substantial increase in spending, a greeting company men with sing -song and a considerable increase over the Salada spokesman noted. The firm has high voiced imitations of Chico, the $300,000 plus spent in each of 1960 -61. attempted this year to gain "more ex- little boy they've come to know and Last year Santa Fe's tv spending has posure with a little less frequency." love on the railroad's television com- grown to represent about 40% of the Spot radio expenditures are reported at mercials: "Santa Fe-all the way!" railroad's total advertising budget, Mr. $750,000 -$1 million annually. They will argue good -naturedly with Dailey recalled, but this year tv is "a The current radio drive will last six Santa Fe men, too, for an explanation good 50 %" of the total. Santa Fe's weeks. Another flight of six to eight of whether the little cartoon spokesman agency is Leo Burnett Co., Chicago. weeks will follow in April, and another, is "Injun" or "Mexican." But it's to no Old TV scheduled for the summer, will promote avail. No one Santa Fe has ever Customer Santa Fe is not at new iced tea. decided just who the little desert to television. Its experience with the medium dates back to 1949. Most A Salada spokesman said that store - youngster really is and, anyway, no of this experience was confined to on- level sales are "encouraging to us" and one is about to spoil the warmly human line market buys, however, are "going up." The company is plan- image with real -life specifics. from Chi- cago to the West. Today off -line markets like New York are Santa Fe targets too. The railroad's successful major use of tv began with the current Chico campaign. It started as a test of the tv character in Chicago in 1961. Chico's friendly way caught the public heart right away, conveying Santa Fe's THE SELLING POWER* desire to serve. Chico first appeared as BEHIND a Santa Fe spokesman in a Life magazine ad in 1946. U. A.'s The cartoon announcements are used SHOWCASE FOR THE 6O's now as the commercials on Santa Fe IS SELLING programs in several markets as well as FOR the straight spots for which Santa Fe KHJ -TV, LOS ANGELES buys only the very best high -rate prime - time program adjacencies available. As of last fall, Santa Fe was buying tv at the rate of about 40 prime spots weekly, scattered among stations in San Francisco, Fresno, Los Angeles, San Diego, Phoenix, Houston, Fort Worth - Dallas, Kansas City, Chicago and New York. Some markets included program buys too. Currently Santa Fe is adding more off -line markets to this list. These in- TONY CURTIS starring in "SWEET SMELL OF clude Philadelphia, Cincinnati, Cleve- * SUCCESS" one the 33 powerhouse stars in U. A.'s land and Washington, D. C. pre-sold "SHOWCASE FOR THE 60's" If the top, very best availabilities can't be obtained, Santa Fe waits until UNITED they are. "We don't buy tv just for the ARTISTS , sake of buying tv," Mr. Dailey said. ASSOCIATED. This INC. also explains why Santa Fe has been in and out of the medium through NEW YORK 555 Madison Ave., MU 84700 CHICAGO 520 N. Michigan Ave., 467 -7050 the years, he indicated.

DALLAS 1905 South Center, Ri 7.8557 HOLLYWOOD 1041 N. Formosa Ave. Ho 6 -3429 Although passenger- freight revenue

92 (PERSPECTIVE '63) BROADCASTING, February 18, 1963 ... the Adler Planetarium and Astronomical Museum is the first planetarium built in the Western Hemisphere and contains the world's finest collection of ancient astronomical instruments. Here, In Chicago a lecturer can reproduce the majestic drama of the heavens -past, present and future -over a simulation of Chicago's famed skyline.

In Chicago-WGN Television

originates more color programming than any other station in the nation!

- the most respected call letters in broadcasting WGN IS CHICAGO BROADCASTING, February 18, 1963 93 SUCCESSES THIS YEAR; WHICH WILL THEY BE? continued with suppliers and widespread prestige for the sponsoring stores. figures for the entire year 1962 are not has reached 30% of the industry's rate. A prime example of successful fash- yet available for analysis, Santa Fe can ion programming was presented by see the direct results of the impact of Tv 1962- Campaign 3: D. H. Holmes, New Orleans depart- tv, Mr. Dailey stated. On the nights ment store, last Sept. 12, in prime time that Santa Fe is a sponsor of Fahey Swingline sells staplers over WDSU -TV. A half -hour color Flynn and the News at 10 p.m. on Another mass product that has made film directed by the store's fashion co- WBBM -TV Chicago, for example, he a name for itself through television is ordinator brought immediate response said, some 25-40 people phone right Swingline Inc.'s "Home -Handy 101 from national sellers, style magazines after the program to make firm reser- Staple Gun." and the store's customers. vations. Others visiting Santa Fe's Owen Ward, Swingline's director of According to a Holmes official, using ticket offices later mention tv too, he advertising, said the company's "highly local matrons and college girls rather added, and this story is repeated all successful" investment in spot tv in than professional models and placing over the country where tv is used. 1961 -62 will "definitely" cause it to in- them in area settings such as the city's Direct orders for freight business crease its tv budget in 1963- perhaps French Quarter, college campuses and can be traced to Santa Fe's New York to twice the 1962 expenditure of a country estate, were essential ingredi- tv exposure, Mr. Dailey said, while an- $200,000. ents for the show's success. The depart- other railroad department has cited tv Swingline, a former all -print adver- ment store underwrote all production as helping win prospects for industrial tiser, needed to reach both jobbers and expenses of the film and was the sole sites along Santa Fe's tracks. homemakers -and at the same time advertiser in its television presentation. Santa Fe has been a radio advertiser Sales pick -up at the department store for many years too, but it uses radio following the show was largely due to at the present time only on a local or an increasing number of teen -age cus- regional basis to meet special needs, tomers, authorities reported. Mr. Dailey said. Macy's New York is another of the growing number of department stores Tv 1962- Campaign 2: getting good mileage out of fashion does everything for Bic promotion via tv. Macy's fashion department reported unit sales up three The advertising track that led to sales times and dollar sales up four times as success for the Santa Fe did no less for a result of a single show last year. Waterman-Bic's Bic ballpoint pen. Since 1960, Macy's has co- sponsored "Television has done everything for a semi -annual "line for line" show pre- us." That's the summation of tv's effec- senting its women's fashions. The store tiveness for Bic, according to Seymour uses "name" personalities to emcee its J. Radzwiller, vice president and Bic shows and is currently negotiating for account supervisor at the Ted Bates & the services of Peter Ustinov to intro- Co. agency. And, said Mr. Radzwiller, duce its next program. this year Bic's tv advertising expendi- Macy's technique has been to Santa Fe's Chico tele- tures will "more than double" 1962's. cast each of its fashion productions "Santa Fe -all the way!" Last year's 31- market East Coast twice within the same week. In ac- campaign would have billed at the an- cordance with this pattern the next nual rate of $3.7 -4 million if the cam- wanted to match its advertising weight show is scheduled for initial appearance paign was national, the executive noted. to sales potential by market and time March 10 (11:15 -11:45 p.m.) on of year. On Feb. 1 of this year a 13 -week WNBC -TV and reshowing March 15 campaign began in 31 Eastern markets In the fall of 1961, through its agen- (7 -7:30 p.m.) over the same station. (similar to the 1962 drive). It will be cy, Al Paul Lefton Inc., New York, A Macy's official estimated that each Swingline followed on March 1 by a new, 39- tested tv in Houston and of the 1962 programs had audiences in market, 13 -week schedule west to St. Minneapolis-St. Paul, using 11 late - excess of 2 million, based on Nielsen Louis. night spots per week for eight weeks. share of audience figures. Bic pens were first introduced in post- According to Mr. Ward, the initial test brought an increase war Paris and became "best sellers" in in sales of Tv 1962- Campaign 5: many areas of the world. In 1960, 300% in the markets used, and Swing- Waterman -Bic asked Bates to introduce line increased its $25,000 test campaign Xerox rents copiers the ballpoints in the U. S. investment to $200,000 in 1962. Stressed in advertising copy were the Mr. Ward noted the company is now Then there is the case of Xerox durability and reliability of the point- deciding on spot tv schedules for fall Corp.'s 914 Office Copier, which can't made of tungsten carbide-even though 1963 and spring 1964 and, he added, be bought at all -it must be rented. the pens sold for 19 cents and 29 cents. this year's tv may also be used for other Xerox more than doubled its tv ex- In the commercial, a Bic ballpoint is Swingline products as well. penditure last fall when it bought into mounted in an electric drill and run NBC -TV's Chet Huntley Reporting through a piece of wallboard to dem- Tv 1962- Campaign 4: (Tue., 10:30-11 p.m.). Tv spending onstrate its strength. The copy theme: department store sales rose from $500,000 to $1 million an- "Bic will write the first time every nually when Xerox moved from CBS time." Use of local television by department Reports (which it had sponsored the The drill -test idea was received en- stores, especially in the fashion field, year before) to Huntley in fall 1962. thusiastically, it was noted, by dealers received increasing attention during Xerox, now a two -year veteran of in point -of- purchase displays featuring 1962 and contributed its share of suc- network television advertising, went Bic pens grouped around drills. cesses. The upswing in fashion pro- into the medium in search of a selected Now solidly established in the U. S., gramming has resulted in quickened audience - business executives and de- Bic's rate of sale in its price category sales and also in improved relations cision makers who would be interested

94 (PERSPECTIVE '63) BROADCASTING, February 18, 1963 THANKS. TO JUNIOR AUCTIO

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BROADCASTING, February 18, 1963 95 in the Xerox 914 copier (BROADCAST- of the selective audience reached, abil- "We consider that television is very im- ING, June 18, 1962). ity to demonstrate the machine and the portant to our total media strategy." An inter -office memo at Xerox's corollary benefit of building a Xerox He also noted that in the future, "tv agency, Papert, Koenig, Lois, noted that corporate image." will help educate the public" to the documentary or public service tv is an Bob Muir, Xerox account executive broader corporate nature of Xerox, in "ideal vehicle" for the 914 "in terms at Papert, Koenig, Lois, said last week, addition to advertising the 914 copier. Next season? More of the same for tv LITTLE NEW OFFERED ALTHOUGH PERCENTAGES VARY AS PLANS CHANGE It's February and the voices of pro- and Jerry Lewis for two hours (although lots of time for changes between now gram salesmen at their persuasive best there have been rumors that perhaps and then. But there will be a wide vari- still ring loud and clear as pilots are this is too long, even for so active a per- ety of comedies, even without any screened in agency viewing rooms the former as he, and that his Saturady more of the Chic Sale type. MGM - length of Madison Avenue. The start of night performance may be cut to 90 TV's Harry's Girls, which is due for an the 1963 -64 tv season is still eight minutes). Should the George Gobel NBC -TV berth this year after failing to months away. There is plenty of time Show become a part of the 1963 -64 connect in two previous pliot seasons, for changes to be made and there's no schedule, it would add another hour- will combine beautiful femininity with doubt that many will be. But the general long period to comedy's share of prime European scenery in relating the misad- outline of the new season is emerging network time. Phil Silvers (CBS -TV) ventures of a showman and his dancing with increasing clarity in the penciled and Ethel Merman (Desilu pilot as yet girls. There's way -out comedy, such as notations on the program charts of the unplaced) will stay with the traditional Chertok's My Favorite Martian (slated tv networks. for CBS-TV), and a Desilu pilot, as yet What does it show? First, that next unsold, carries it a bit farther as I Mar- season will look very much like the ried a Martian.. current one, only more so. Comedies Dramatic programming is also on the have been doing very will this season, increase, from 12 hours of prime net- so they will be given 43% more even- work time a week this season to 19 ing network time next year, according hours next, if the present plans material- to the winter book. Now, in the prime ize, a gain of 58 %. Much of the dra- time period of 7:30 -11 p.m., 11 hours matic fare will be serious, designed to and 30 minutes are devoted to comedy give the audience a measure of educa- programming. Next season, if the final tion while they are being entertained. schedule bears out the advance plans, half -hour length. CBS -TV, for example, has commissioned there will be 16 hours and 30 minutes The anticipated flock of corncob John Houseman to produce a new ser- of prime time comedy. comedy imitators of The Beverly Hill- ies based on incidents, both famous and Short Format Most of the comedy billies has not materialized. Even the little known, of American history. programs are half- hours, unlike the new series starring Bea Benaderet which Less Adventure Action -adventure dramas, action- adventure programs and will be spun off TBH for another CBS - programming, unlike comedy and dra- almost every other type of show except TV half -hour spot, will not be cut from ma, is in for a drastic curtailment as game shows, which like comedy adhere the same homespun cloth. And the evening entertainment on the networks to the traditional 30- minute format. winter book indicates that the veteran during 1963 -64, provided the agenda There are exceptions, however. Danny rural comedy series, The Real McCoys, now drafted for next season is not Kaye will be on for an hour each week won't be back in the fall, although there's changed to a major degree. The cur-

Mr. Scott Mr. Jagger and Mr. Franciscus Mr. Taylor Kurt Russell and Mr. O'Herlihy

George C. Scott is a social worker in UA-TV's "East Side, Dept. of Health, Education & Welfare in the Four Star West Side" (CBS -TV); Dean Jagger and James Franciscus series (NBC-TV); Dan O'Herlihy is the father and Kurt are the young teacher and the veteran principal in MGM - Russell the son in MGM -TV's "The Travels of Jaimie TV's "Mr. Novak," (NBC-TV); Robert Taylor works for the McPheeters (ABC -TV).

96 (PERSPECTIVE '63) BROADCASTING, February 18, 1963 THE DEADLINES THAT NEVER END

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BROADCASTING, February 18, 1963 97 NEXT SEASON? MORE OF THE SAME FOR TV continued MGM -TV is another hot studio, tv- wise this year. Two NBC -TV series, Dr. Kildare and its spinoff Eleventh rent season's prime time includes 22 tinues to be unchallenged as Holly- Hour, are certain to be back in the fall, hours and 30 minutes of action- adven- wood's top producer of tv programs, when they will be joined on that net- ture shows; next season's total time al- with 8 hours and 30 minutes of network by The Lieutenant, 60- minute lotted to this kind of program is only work prime time firm for fall and pos- series about the Marines in peacetime; 15 hours, a drop of 33 %. And even in sibly as much more. Revue produces Mr. Novak, also an hour, and the half - this type of show, producers are en- The Jack Benny Show, which continues hour Harry's Girls. For ABC-TV, MGM- deavoring to implant a moral or a les- on CBS -TV, and has five shows set for TV is producing the Travels of Jamie leave viewers son, to with something to ABC-TV in addition to Arrest and Trial McPheeters, 60- minute series based on think about after the show has ended. and Wagon Train: the hour -long col- the Pulitzer Prize novel about a boy and Educators will join the doctors and lege series, The Young and the Bold; his father during the gold rush days, lawyers as tv heroes next fall. A col- The Music Makers, also 60 minutes, and The Human Comedy, 30- minute are lege instructor and his dean the starring John Forsythe as the a and r program adapted from the motion pic- leading characters of Revue's The Young man for a large record company; and ture of that title. This adds up to six and the Bold (which was titled The three half -hour comedy series. These hours of prime time for 1963 -64. Best Years when the pilot was shown on are: McHale's Navy, continued from Three other hour -long Alcoa Premiere). And three pilots have this season; Butterball Brown, dramatic ser- with a ies: Time of Decision, Sister been made for series with high school baseball setting, and Lollypop Louie, Mike and a The Mosaic, and two half -hour settings: MGM -TV's Mr. Novak, which sort of Damon Runyon character played comedies, How to Make NBC -TV will carry; Warner -Webb- by Aldo Rey. More Money than Men, based on the Sheperd Mead Skelton's Giant Step for CBS-TV, and Astaire Leaves Revue will also pro- book, and Ship's Doctor, have Screen Gems' Turning Point, which is duce this summer's replacement for places on MGM -TV's future book, not yet set despite the endorsement of Perry Como, Kraft's Summer Theatre, but none of these are expected to be included the National Education Assn. Whether a 60- minute mystery series. in the Fred As- 1963 -64 line -up. Leave It to Beaver will be around next taire, host of ABC -TV's Alcoa Premiere season to represent the grade school and Premiere, will not return next sea- Selmur Shrines Another man-and- set has not been finally decided. son and the 60- minute weekly anthology boy series on the ABC -TV agenda is Social workers also will come in for series is likely to leave with him. This Selmur's Thunderhead, whose pilot is tv glorification. George Scott will por- will be hard on Revue, which has used being filmed in color although the 60- tray one in UA -TV's East Side, West the series as a showplace for many minute series will be made in mono- Side (CBS -TV); Dick Clark stars as a pilots, including, this season: The Lab, chrome, according to present plans. policeman working with juvenile de- a medical research series; Hornblower, Selmur's Combat, currently in its first linquents in Daystar's Kincaid (ABC - the British naval hero of C. S. Forester's season on ABC -TV, and Cousins, a 30- minute TV) ; Robert Taylor works for the fed- historical novels; The Hat of Sergeant comedy series (formerly eral government's Dept. of Health, Ed- Martin, about Marines in Latin Amer- called Me and September) with Chill ucation & Welfare in the series Four ica; Blow Hard, Blow Clear, Nightfall Wills, will also be on the network sea- Star is producing for NBC -TV. Four and All Ashore. The Young and the son, giving Selmur two and a half hours Star's Settlement House is looking for Bold, The Music Makers and Lollypop of evening time. Selmur's Day in Court a network address. Louie and also Alcoa spinoffs. may be joined on ABC -TV with another Something New The outstanding The Hitchcock series, from which half-hour, five -a -week daytime series, innovation of the new season, ABC -TV Diagnosis: Danger is a spinoff, is an- General Hospital, which would bring hopefully expects, will be Arrest and other Revue series whose return is the total network time of this ABC - Trial, 90- minute series being produced doubtful, along with Laramie and Wide owned production company to seven by Revue. Actually, it will be two 45- Country, both on NBC -TV this season. hours and 30 minutes a week. minute programs with two stars, Chuck Revue is producing the daytime Chal- Daystar, whose Stoney Burke hour- Connors and Ben Gazzara. In the first lenge Golf series for NBC-TV, however, long rodeo series currently on ABC -TV half, the police will search for a crimin- and is optimistic about the George but not set yet for next season, has two al, capture and arrest a suspect; the Gobel comedy- variety program. new series which are on the ABC -TV second half will deal with his trial. fall agenda: Mr. Kingston, 60- minute District attorneys will get the limelight suspense series starring Walter Pidgeon in Warner Brothers' Ready for the Peo- as the captain of an ocean liner, and ple, the man on the bench in Four Please Stand By, half -hour science fic- Star's The Judge (spun off the Dick tion program, plus high hopes for Mr. Powell Theatre). Neither of those has Kincaid, the Dick Clark juvenile police been scheduled yet, nor have two prison officer series. Daystar pilots also in- series pilots, Warner Brothers' The clude three Stoney Burke spinoffs: Tack Key and Bing Crosby Productions' The Reynolds, with a stock car racing back- Warden. Perry Mason and The De- ground; Point of Entry, the cooperation fenders will be back on CBS-TV next of Mexican and American police to pre- season, but it's a toss -up whether Sam vent crime on the border, and Mark Benedict will show up on NBC -TV's Vickers, a weapons expert called on to fall schedule. solve crimes in all parts of the world. There will be three 90- minute pro- Desilu's Greatest Show on Earth, grams on the air this Fall: The Vir- hour -long circus series, will be seen on ginian, first series of this length, which ABC -TV this fall, but the studio's The continues on NBC -TV; Wagon Train. Untouchables is not expected to return which is being extended from 60 to 90 to that network for a fifth year. The minutes on ABC-TV, and Arrest and Gary Lockwood stars as Lt. Bill Rice Lucy Show will be back on CBS -TV for Trial, also on ABC -TV. All three are in the MGM -TV series "The Lieuten- a second season. Desilu pilots include being produced by Revue, which con - ant" scheduled on NBC -TV this fall. four 30- minute comedies: Trader 98 (PERSPECTIVE '63) BROADCASTING, February 18, 1963 Brown, with Ethel Merman; I Married a Martian, Careful, My Love, and A- OK O'Shea. Fair Exchange returns to CBS-TV in March as a half -hour show DOMINANCE after cancellation of the hour -long version broadcast last fall, but its future after this season is questionable. Loses One Four Star Television in the AUGUSTA market loses one hour, The Dick Powell The- THE AUGUSTA TELEVISION AUDIENCE ESTIMATES NOV. DEC 1962 atre, on NBC -TV, but gets back the time for its new Robert Taylor HEW STATION AUDIENCE SUMMARY series on that network. The half -hour NETWORK TOTAL HOMES Lloyd Bridges Show on CBS-TV and AND LOCAL TIME The Rifleman (also 30 minutes) on DAY PARTS ABC-TV, both seem unlikely to re- WJBF Station "A" turn. Saints and Sinners lost its INBC-ABC) (CBS) NBC -TV hour in January. Two other Four Star network shows, Ensign MONDAY THRU FRIDAY O'Toole and McKeever and the Colonel, both half -hour comedies, are 5:00 PM to 7:30 PM 33,200 14,000 broadcast before prime time. On Four Star's pilot list are three spinoffs from the Dick Powell Theatre: Amos Burke MONDAY THRU SUNDAY (millionaire police officer), The Losers 5:00 PM to 7:30 PM 31,500 13,200 (comedy Western) and The Judge; a half-hour comedy, The World of Char- 7:30 PM to 11:00 PM 36,000 20,200 lie Springer; Settlement House, 60 -mi.n- 11:00 PM to Midnight 7,300 4,100 ute drama. Screen Gems will have Hazel back on NBC -TV for the third year and The Donna Reed Show back on ABC -TV WJBF Station A for its sixth consecutive season; but BROAD DAY-PARTS a third SG half-hour comedy series, (NBC-ABC) (CBS) Dennis the Menace will not return to CBS-TV next fall, nor will Route 66. MONDAY THRU FRIDAY Fate of ABC -TV's Naked City is uncertain. The hour -long modern West- 9:00 AM to 12:00 Noon 12,300 8,400 ern, Empire, is undergoing a change of 12:00 Noon to 6:00 PM 16,500 10,300 structure in the spring, with its future beyond this season unknown. Two new half -hours: Postmarked: Jim Fletcher SATURDAY & SUNDAY and Archie are slated for ABC -TV 9:00 AM to 12:00 Noon 12,900 5,400 include: come fall. Other SG offerings 12:00 Noon to 6:00 PM 16,500 10,900 Wings for Hire, an Empire spinoff, four half -hour comedies: Rockabye the Infantry, The Farmer's Daughter, MONDAY THRU SUNDAY Grindl and Mr. Deeds Goes to Town; also Turning Point, with Mike Connors 6:00 PM to 10:00 PM 39,700 19,100 as a high school teacher. 10:00 PM to Midnight 14,300 9,000 Twentieth Century-Fox has had only one series on the networks this season, 6:00 PM TO MIDNIGHT 31,200 15,700 Dobie Gillis, half -hour teen -age comedy, on CBS-TV, but the company has 9:00 AM TO MIDNIGHT 21,600 12,000 a number of programs it hopes to get into the 1963 -64 schedules. They include The Young Lions, based on the AMERICAN RESEARCH BUREAU novel; Eden Hill, formerly Peyton Place; Cress Delehanty, 12 O'Clock High, suspense, and a Western, The Unholy Three, all hour -long. Warner Brothers' 77 Sunset Strip is scheduled to be back on ABC -TV for another season, while Hawaiian Eye will not be and Gallant Men is uncertain and it's too early to say what may happen to The Dakotas, which was a January replacement. All are hour -long shows, as are these which Warner Bro- thers is offering for next season: Ready for the People, The Key, Giant Step (high school drama which seems set on AUGUSTA, GEORGIA CBS -TV), and Jetport. call GEO. P. HOLLINGBERY COMPANY, national representatives

BROADCASTING, February 18, 1983 99 A NINE -YEAR RECORD OF STATION TRADING Dollar volume of trading Combined Total Radio Only Radio -Tv Tv Only

1954 $ 60,344,130 $ 10,224,047 $ 26,213,323 $ 23,906,760

1955 73,079,366 27,333,104 22,351,602 23,394,660

1956 115,605,828 32,563,378 65,212,055 17,830,395

1957 124,187,560 48,207,470 47,490,884 28,489,206

1958 127,537,026 49,868,123 60,872,618 16,796,285

1959 123,496,581 65,544,653 42,724,727 15,227,201

1960 99,341,910 51,763,285 24,648,400 22,930,225

1961 128,804,167 55,532,516 42,103,708 31,167,943

1962 101,742,903 59,912,520 18,822,745 23,007,638 Totals $954,139,471 $400,949,096 $350,440,062 $202,750,313

Note: Dollar volume figures represent total considerations joint radio -television properties, individual values were reported for all transactions, whether majority or minority not assigned to the radio and television stations. Such sales interests were involved. In many transactions involving are reported in the column headed "Combined Radio -Tv."

Radio stations hot item in sales market SLOW TV CHANGES BRING GRAND TOTALS DOWN SUBSTANTIALLY IN YEAR Changing ownership of radio and tv $18,822,745, compared to the 1961 controls. stations in 1962 slid below 1961 levels, total of $42,103,708 and a one -fourth Even worse in the view of some is but despite this overall downward of the top year in the nine -year period, the FCC's consideration, according to movement, transactions involving radio 1956's $65,212,055. rumor, of reinstituting an Avco -type stations increased last year. Moving Washington Climate One of the key rule which would, as it did for a few along at a good clip is 1963 which al- elements in the softening of the station years up to 1952 when it was outlawed ready has nine transactions on the sales market was the climate in Wash- by Congress, open up station transfers books which involve $1 million or ington-particularly the get tough atti- to bidders who can match the price more in purchase price. tude of the FCC. arranged by the seller and a specific Radio sales in dollar volume reached This factor specifically is seen as buyer. a three year peak in 1962. There were holding down greater activity in the None of the brokers are actually 306 radio stations which completely buying and selling of broadcast prop- pessimistic about 1963; after all, it is in changed hands (24 more than in 1961) erties in 1963 -although all indicators the nature of their business that they and the total dollar volume was $59,- show that this year should be equal be sanguine. The consensus is that 912,520, up 8% over 1961's radio trad- to 1962. 1963 will be as good as 1962. And, if ing volume of $55,532,516. This was According to station brokers, who it weren't for the FCC and Newton N. the best year since 1959 when 436 eat, drink and sleep station sales, these Minow and all that he stands for, 1963 radio stations changed ownership and are some of the government factors would be better than 1962. the amount involved reached $65,544,- which have adversely affected the buy- There is general agreement, however, 653. ing and selling market: the day of the eight- figure, multi- station Always sensitive to the general econ- The three -year rule. Fines. Revoca- sale may be well past. Tv, according omy, station sales in the aggregate tion proceedings. Chicago and Omaha to those who think this way, has now slipped back somewhat from the pre- type hearings. More and more program reached a period of stability and ma- vious year. For all types of sales in turity where ownership is interested less 1962, the total reached $101,742,903 - in station turnover than in long term about $27 million below the 1961 figure investment. which was the peak volume year of the Or, as broker Howard Stark puts it: past nine years. "Like all new businesses, tv has run Dollar volume for tv only sales the gamut. First stations were owned slumped to $23,007,638, down about PERSPECTIVE by individuals willing to take a chance. $8 million from peak 1961's $31,167,- Then, as they grew in size, complexity 943. and dollar volume, a corporation took The sale of combined radio -tv out- over. And now, as tv has boomed to lets plummeted to a nine -year low: its present billion dollar annual level,

100 (PERSPECTIVE '63) BROADCASTING, February 18, 1963 Advertisement Advertisement CLOBBER COMPETITION

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BROADCASTING, February 18, 1963 101 NOW- Number of stations changing hands Buy PRIME Radio Only* Combined Radio-Tv Tv Only

MINUTES 1954 187 18 27 1955 242 11 29

in the 1956 316 24 21 1957 357 28 38 1958 407 17 23 1959 436 15 21 1960 345 10 21 1961 282 13 24

1962 306 8 16 Totals 2,878 144 220

*Note: In computing the number of an am -only or fm-only transaction stations in the trading an am -fm fa- similarly was counted as one radio cility was counted as one radio unit; unit.

stations are owned by chain broad- stitutions were excited about the growth casters, whose interest is in the long potential of broadcasting, particularly haul." television, they now have cooled some- Three -Year Rule Of most concern what. This is due, not only to the to brokers is the impact the three -year FCC's more stringent regulatory poli- rule has had on sellers. Apparently cies, but also to the fact that television, buyers are still in good supply. James the glamour sector of broadcasting, has D. Blackburn of the Blackburn & Co. reached maturity. brokerage firm is concerned about this Edwin Tornberg, who heads his own regulation which requires a hearing if brokerage firm, explains that this has a station is sold by an owner who has become evident among small business held the station for less than three investment company lending firms. years. Not only does this interfere with They have grown skeptical of broad- the broadcaster's freedom to dispose cast investments, he says, whereas a of his property, Mr. Blackburn con- year or two ago they were extremely tends, but it is in many instances unfair. interested in them. Now, Mr. Torn - TELEVISION For example, Mr. Blackburn knows berg recounts, "the SBICs are reticent of one broadcaster who owns a small about commitments in broadcasting." SEATTLE -TACOMA'S market tv outlet. He has owned it for A contrary view is expressed by Mr. only one year, and in that 12 -month Stark. He points to the increasing in- POWERFUL period he dropped $50,000. "But, be- terest in recent years of insurance com- cause he hasn't held the station for panies in putting money into broad- INDEPENDENT three years, he's going to have to lose casting. This, he acknowledges, is spe- money for another two years until he oifically directed to major market tele- Before you buy television in the Pacific can sell it without having to undergo a vision properties, and emphasizes the Northwest, consider this one basic fact: three -year hearing," Mr. Blackburn long-term investment potentials of tele- Only KTNT -TV in this area includes five major says. The broadcaster, Mr. Blackburn vision. cities in its "A" contour, (Seattle, Tacoma, adds, doesn't feel that he can persuade This whole trend toward long term Everett, Bremerton, Olympia). KTNT -TV's tower the FCC to waive the regulation in his holdings and investment paints in clear is ideally located to beam a clear signal to case. outline the changing picture in station ali of this major market. The three -year rule, however, is not sales-less and less turnover in owner- ask Paul H. Raymer Co. without its defenders. Ray Hamilton, ship. of the Hamilton- Landis broker organi- Buyers are still plentiful, about all the details. according zation, feels it has served one useful to brokers, but many sellers have lost purpose: their enthusiasm. Many station owners "It has driven the 'ribbon clerks' out feel that now is not the right time to of the business," he says. sell. TELEVISION Impact on Finances All brokers For one thing property values have PACIFIC NORTHWEST'S agree that the FCC's activities have leveled off and broadcasters feel they GREAT INDEPENDENT had a definite effect on the availability ought to hold on to their stations until of funds for broadcast investment. an upswing is discernible. Studios in Seattle and Tacoma Whereas in previous years financial in- Countering this general attitude, how -

102 (PERSPECTIVE '63) BROADCASTING, February 18, 1963 Sound Control with Sony

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BROADCASTING, February 18, 1963 103 The case for `escape entertainment' on television

The critics who deplore the prevent in James Bond." alence of escape entertainment on Location filming Mr. Leonard television are going to have to go also anticipates "an increasing flight right on deploring, because there is from the sound stages to film stories going to be more, rather than less, in the locales they are supposedly of this type of program fare in the taking place, as is done in Route 66 months ahead, in the expert opinion and Naked City. Too much of tele- of Sheldon Leonard. vision is designed as if we were still The word "expert" is used advis- in the era of the seven-inch screen, edly. Mr. Leonard is executive pro- when closeups were all the viewer ducer (and co-owner with Danny saw and attention paid to back- Thomas) of T & L Productions, grounds was a waste of time. Pro- whose three current shows (The ducers should remember that the tv Danny Thomas Show, The Dick Van screens are bigger now and back- Dyke Show, The Andy Griffith Show) grounds can be seen and enjoyed. are all firmly set for another season That's why we did eight Danny in prime evening time on CBS -TV. Thomas shows in Europe last sum- T & L's new series, The Bill Dana mer." Show, is also set for next season on Costume drama, period program- NBC -TV. Four prime time shows is Mr. Leonard ming, is just waiting for tv to dis- enough to qualify anyone for the cover that it has a wide appeal, Mr. title of "expert," but Mr. Leonard Leonard said. "It's tremendous es- has an even greater qualification; he capist entertainment. Look at the has the unique distinction of having sarily try to imitate the Beverly Hill- success `School for Scandal' is having directed the pilots for 10 tv series, billies formula exactly, but they will on Broadway today. Remember 'The all of which were sold. latch on to the underlying idea of Scarlet Pimpernel' and 'Monsieur "The desire for the kind of enter- putting a group of people into incon- Beaucaire' and innumerable Douglas tainment that will let us forget for a gruous surroundings." A good exam- Fairbanks pictures. It would be just little while the myriad pressures of ple might be a program dealing with as great on television and you don't today's world is a symptom of the the adventures of a man from outer even have to wait for color, although kind of world we live in," Mr. Leon- space transported to Earth, such as that will help, of course." ard said last week. "It is a response My Favorite Martian, which has just The first responsibility of any form to our current social climate, just as been purchased by CBS-TV on the of entertainment, any medium of the Renaissance was a response to the strength of a Leonard -directed pilot. communications, "is to survive," Mr. set of social conditions that prevailed "There are many types of escapist Leonard declared, "and you can't at that time." entertainment," Mr. Leonard com- survive without an audience. No The coming tv season is likely to mented, "all of them waiting for the matter how important your message, see more far -out comedy programs, proper presentation on tv to start it doesn't mean much if nobody hears Mr. Leonard expects. The top rating new viewing trends." As an example, it. But we can't sit back complacent- achieved by the Beverly Hillbillies, he cited the James Bond detective ly with pure escapism and say smug- the rural family who struck it rich novels, reported to be favorite relax- ly that we're giving the public what and moved to a mansion in Beverly ation reading for President John F. it wants. We've got to do better than Hills without changing their country Kennedy. "Here is the fantasy ap- that. To not only survive but to pro- ways, proves the public appetite for proach, the gentleman detective with gress, television has got to give the entertainment that is closer to fantasy savoir faire, not the brutally sordid viewers not what they want but what than to realism and we can look for Mike Hammer approach, although, they don't know yet that they want. many other examples in the 1963 -64 come to think of it, that isn't too Like 'School for Scandal' on Broad- season. realistic either. But it does lack the way, we can appeal to escapism with- "These new shows won't neces- true escapist attraction that is inher- out degrading our standards."

ever, is the feeling among some station radio properties. Like: and KMAU -TV Wailuku, This move owners that the present plateau in sta- $10.6 million for 50% of WTAE was by a group of Honolulu business- tion values may plummet. When the (TV) Pittsburgh by the Hearst Corp. men who bought out the Farrington in- FCC cracks the am freeze, there may which already was a half owner. terests in the publishing company. be a surge of additional stations in $10 million for WINS New York, In the $2 -3 million range, the fol- markets that now make for profitable by Westinghouse. lowing stations changed ownership- station operation under cover of the $61/4 million for 63% of KENS - KCRA-AM-FM-TV Sacramento, Calif., numbers restriction. Many feel the AM-TV San Antonio by the Harte- bought for $2.8 million by the estate of same is true for tv as the FCC seem- Hanks Newspaper interests which the late Ewing C. Kelley; WNTA -AM- ingly pushes along with drop -ins and owned 37% and which later sold off FM Newark, N. J., bought by Commu- the promotion of uhf outlets. KENS for $700,000. nications Industries (Lazar Emanuel) Highlights of 1962 Despite the less $61/4 million for KOGO -AM -TV and WNCT (TV) Greenville, N. C., than boom approach to 1963 and the San Diego by Time-Life Broadcast Inc. bought by Roy H. Park, each for $2.5 reasons given for the drag in 1962, the $5,720,820 for 51.4% for the million; WLWA (TV) Atlanta, bought year just passed continued to see well - Honolulu Star -Bulletin, which includes for $21/4 million by the Fairbanks in- rounded prices paid for good tv and KGMB -AM -TV Honolulu, KHBC Hilo terests (WIBC Indianapolis) in an er-

104 (PERSPECTIVE '631 BROAOCASTING, February 18, 1963 What compact can do everything a console recorder can? AMPEX PR -10

The Ampex PR -10 gives you all the features, all the electro- dynamic clutch system to give you fast, gentle performance of a console recorder. Even remote control. starts and lower braking tension. If you want to monitor And it's all wrapped up in a suitcase -sized package. on- the -spot, the PR -10 has A -B switches, VU meters, That means you can take a complete re- phone jacks,output circuits. Moreover,electri- cording studio out into the field, into the cal alignment controls are accessible through school, the church, industry- anywhere you the front panel. You get all this plus a new need it. The PR -10 features positive push- Ampex"FourStar"oneyear warranty. Fordata button controls; record -safe switch; and sep- write the only company with recorders, tape & arate erase, record and playback heads. And memory devices for every application: Ampex there's room for an optional 4 -track stereo or Corp., 934 Charter St., Redwood AMPEX additional playback head. There's also a new City, Calif. Worldwide sales, service

BROADCASTING, February 18, 1963 105 RADIO STATIONS HOT ITEM IN SALES MARKET continued cities a trio of stations changed hands during 1962: rangement which saw WIBC withdraw cations Industries, for $1.3 million; and In Chicago, WGES (now WYNR) from its battle to secure the Crosley- a trio of Kansas area stations [KCKT was bought by Barton and Gordon Mc- operated WLWI (TV) channel in In- (TV) Great Bend, KGLD (TV) Gar- Lendon for $2 million; WAIT by Mau- dianapolis; WEAU -TV Eau Claire, den City, and KOMC (TV) McCook, rice Rosenfield and associates, for $1 Wis., bought by the Appleton (Wis.) Neb.], by George M. Brown and asso- million; and WHFC Cicero and WEHS Post-Crescent for $2.1 million; KFAC- ciates (KARD -TV Wichita), for $1 (FM) Chicago by record distributors AM-FM Los Angeles, bought by the million. Louis and Phil Chess for $1 million. Cleveland Broadcasting interests (Ray Other major station ownership trans- In Louisville, WAKY went to Fred T. Miller) for $2 million. fers: KGHL -AM -TV Billings, Mont., Gregg and associates for $1,350,000; In the $1 -2 million class -KODE- bought by Paul Crain and associates, WINN to Garvis Kincaid for $500,000, AM -TV Joplin, Mo., bought by James for $745,000, after which KGHL was and WKYW to Producers Inc. for S. Gilmore Jr., for $1,850,000; WDOK- sold to George Hatch interests for $305,300. AM-FM - $204,285; KFBB -TV Cleveland, bought by Trans Great Falls, In Tulsa, KAKC was bought by Pub- continent Television Corp. for $1.4 Mont., by Harriscope Broadcasting lic Radio for $575,000; KRMG group for $610,000; Portland by the million; KYA -AM -FM San Francisco, KEX Swanco group for $500,000 and KFMJ by Golden West Broadcasters (Gene Ore., by Gene Autry's Golden West by the Oral Roberts organization for Autry), for WA million; WAPA -TV Broadcasters for $900,000; KTVT $300,000. San Juan, P. R., by Screen Gems Inc. (TV) Fort Worth, Tex., by WKY Tele- New Group Through the purchase for $1.5 million; WHAM and WHFM vision System, for $800,000. of four tv stations in 1962 (three (FM) Rochester, N. Y., by Communi- Three Threes Interestingly, in three in North Dakota), Producers Inc. became a major group owner. A combination of Ferris Traylor and family and the Polaris Co., a diversified investment company, Producers Inc. bought WTVW (TV) Evansville, Ind. (in which Mr. Traylor had an interest), for $514,800; KXGO -TV Fargo for $390,- 000; KOND -TV Pembina for $190,200 and KNOX -TV Grand Forks for $90,- 279. Pending FCC approval is its latest purchase, that of KXOA Sacramento, Calif., for $750,000. New Year Deals These levels are still being maintained in 1963. The following stations have been sold and are awaiting FCC approval: KTTV (TV) Los Angeles, bought by Metromedia for $10 million. WREC -AM -TV Memphis, purchased by Cowles Magazines & Broad- casting, for $8 million. WDBO- AM -FM -TV Orlando, Fla., bought by The Outlet Co. (WJAR -AM- TV Providence, R. I.) for $6 million. WREX -TV Rockford, III., sold to Oregon governor reports to people on tv Gannett Co. for $3,420,000. KSYD -TV Wichita Falls, Tex., A Report to the People by Oregon department heads. purchased by Paul Harron and asso- Gov. Mark O. Hatfield (R) is being A request for equal time to pre- ciates for $2,350,000. carried bi- weekly on a six-station sent the Democratic -controlled legis- WMAZ-AM -FM -TV Macon, network. The program, lature's point of view on the gover- Ga., statewide tv bought by WMRC Inc. was (owner of which originates in the studios of nor's comments given a quali- WFBC -AM -TV Greenville, KOIN -TV Portland, began Monday, fied reply by C. Howard Lane, man- S. C., and of WBIR -AM -TV Knoxville, Tenn.) Jan. 14, and will continue for the aging director of KOIN -TV. for $2,094,750. duration of the current state legis- Mr. Lane told State Sen. Walter KKTV (TV) and KFMH lative assembly, probably until mid - Pearson "if specific programs neces- (FM) Colorado Springs, and spring. sitate, in our judgment, the applica- KGHF Pueblo, both Colorado, bought by The series is similar to one con- tion of the principle of fairness, we Tele- Broad- casters, for $1 million. ducted four years ago by Gov. Hat- will be glad to make time available And already field's predecessor, Gov. Robert to responsible representatives of the approved by the FCC a short month Holmes (D). legislature so that their viewpoint ago were the transfers of KOAT -TV The opening program dealt with can be represented." Albuquerque and KVOA- To date, no TV the governor's inauguration and rebuttal Tucson to the Steinman Stations the such programs have been group legislature. Last presented. for $3,250,000 and of KCPX- opening of the AM-FM-TV Monday's (Feb. 11) program had Other stations carrying the gov- Salt Lake City, to Screen Gems Gov. Hatfield in an informal con- ernor's program are: KVAL-TV Inc. from Columbia Pictures for $2,400,000 versation with three newsmen. Sub- Eugene, KCBY (TV) Coos Bay, -but Columbia Pictures owns sequent shows will deal with items KPIC (TV) Roseburg, KBES-TV 89% of Screen Gems. of legislative interest and talks with Medford, KOTI (TV) Klamath Falls. These indicate a pretty good start for 1963 in station sales.

106 (PERSPECTIVE '63) BROADCASTING, February 18, 1963 Two Great Wirephoto Networks Linked by Cable

Associated Press Photos from EUROPE to NORTH AMERICA

by EXCLUSIVE CABLE ! Delivery direct to television stations VIA PHOTOFAX

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The Associated Press now sends pictures -on its own leased transatlantic photo cable circuit -on a 'round-the-clock schedule to and from North America and Europe. This is the first and only transatlantic picture transmission facility ever leased by any news service. It links AP's two great Wirephoto networks -its constantly expanding European network and its North American Wirephoto network of more than 40,000 miles of leased wire across the United States and into Canada. AP's pictures move into more than 650 newspapers and television stations in North America and into Great Britain, France, Germany, Italy, Belgium, Holland, Finland, Norway, Sweden and Denmark. Leasing of the transatlantic photo cable circuit is another step in AP's consistent policy of utilizing the most advanced technical means to bring the best possible news and photo report to its members. FANFARE') Radio -tv rescues Cleveland charity drive Follow that Leader STRIKE -BOUND NEWSPAPERS HAD POSED PROBLEM A "playful and gentle" lioness Even without newspapers, Cleve- rector of the welfare federation, wrote named Leader padded about the landers have out -done themselves in to WJW -TV specifically but spoke of streets of Chattanooga, Tenn., for supporting one of the city's major Cleveland broadcasters generally when 9 hours after escaping from new charities. Television and radio got the he said the fund "is deeply indebted to owners at WFLI in that city. She lion's share of the credit. the radio and television industry . was finally found unharmed in an The event was the Cleveland Press many thousands of Clevelanders will alley late at night. Charity's annual mid- America boat have a happier Christmas next year be- WFLI bought Leader, a 50- show, held Jan. 22 -28 with proceeds cause of the exhibition's success, made pound, 5-month -old cub, as a going to local charities through the possible by your foresight and spirit of promotional gimmick to go with Cleveland Welfare Federation. With civic responsibility." a lion's roar on station breaks. Cleveland newspapers closed by strikes Ron Dailey, WFLI disc jockey, -as they have been since late last year Drive starts March 1 was driving her to a high school -the customary heavy newspaper pro- for Radio Free Europe for a personal appearance when motion was out of the question. Leader escaped, and lion- hearted Local stations marched into this Radio Free Europe's 1963 fund drive Bill Hall and Bill Warren were breach. Storer Broadcasting's WJW -TV for $11 million begins March 1. Don- assigned the task of tracking her offered to (and did) originate its daily ald H. McGannon, president of West- down. one -hour Dale Young Time from the inghouse Broadcasting Co., New York, boat show, in addition to giving advance will serve as chairman of the "Broad- and concurrent promotion. Other sta- casters for Radio Free Europe" com- tions got behind the show by contrib- mittee. mon, Golden West Broadcasters; Frank uting extensive schedules before and Committee members include S. L. Stanton, CBS; R. Peter Straus, WMCA during the event. Adler, Paramount Tv Productions; John New York, and John F. White, Na- The result: attendance this news- P. Blair, Blair & Co.; Leonard Golden - tional Educational Television & Radio paperless year reached 115,600, as son, American Broadcasting-Paramount Center. against 104,300 a year ago when the Theatres; Payson Hall, Meredith Broad- newspapers were operating. casting; Robert F. Hurleigh, Mutual; L.A. disc jockeys play Richard O. Overmyer, associate di- Robert W. Sarnoff, NBC; Loyd C. Sig- for benefit of charities Giving their all for charity, Los An- geles disc jockeys both bowled and played basketball yesterday (Feb. 17). The bowling took place at 5 -6 p.m. before the cameras of KTTV (TV) for the benefit of the Los Angeles County and Bud Baker Memorial Heart funds. Ira Cook, personality at KMPC, was chairman of the event, third annual competition in honor of Bud Baker, who died of a heart attack Sept. 21, 1959, while conducting a contest at the Los Angeles County Fair. The basketball game pitted a dee -jay team from KFWB against one composed of record industry promoters. It was staged in the city's Memorial Sports Arena, with the proceeds to go to Radio-Television, Recording & Ad- vertising Charities of Hollywood. KPRC entertains admen with listeners' valentines More than 200 Houston agency executives were entertained last Thursday (Feb. 14) with a Valentine Day party KFDM takes agency men duck huntin' at the KPRC studios. Brightening their day were the returns KFDM Beaumont, Tex., used a ecutive, Glenn Advertising, Dallas. from the station's annual contest, in which more than 2,000 listeners rare sales decoy recently when it Others in picture (1 -r) : Howard submit- invited a group of agency men to Teitler, Dr. Pepper Co.; John Butler, ted home -made and, in some instances, a weekend duck hunt. Here, receiv- Peters, Griffin, Woodward, KFDM's hand -carved valentines. ing a "real" decoy for a prize is rep; Larry Cugini, Grant Adv., Dal- Since no store -bought articles were ac- hunter Charles Cooper, account ex- las, and Mrs. Lynne Dower, PGW. ceptable, the KPRC listeners spent two weeks fashioning the clever, imaginative and sometimes very warm valentines,

108 BROADCASTING, February 18, 1963 IF IT CONCERNS RADIO OR TEL E VISION LOOK IN THE JUST PUBLISHED . .

FACILITIES OF TELEVISION: Station profiles, call letters, channels, allocations, applications pending, catv, translators; group and news paper /magazine ownership, station sales.

FACILITIES OF AM /FM RADIO: Station directory includes executive personnel, speciality programs, reps, call letters, frequencies; Canada, Mexico -Caribbean stations.

BROADCAST EQUIPMENT /FCC RULES: Manufac- turers & services, new Product Guide; awards and citations, television network map.

CODES /PROGRAM SERVICES: Tv and radio codes; program producers, distributors, production services, news services, talent agents, foreign language and negro programming by stations; broadcast audience data.

REPRESENTATIVES, NETWORKS, TRADE GROUPS including regional reps and networks; attorneys, consultants, engineers, associations; U.S. govt. agencies; news and farm directors.

AGENCIES, ADVERTISERS, BILLINGS: Leading advertisers, agencies and their billings; books and reference works; schools, major trends, events, agency financial profile 1952 -61.

Designed for Four. specialized "must know" references, the 1963 BROADCASTING Yearbook issue is the largest (632 pages) and most complete encyclopedia -type book ever published for the business of radio -tv broadcasting and the associated arts and services. It includes 50 separate directories of basic economic technical and business facts indispen- USE THIS COUPON TO ORDER YOUR COPY NOW. sable to all working in or 1735 Desales Street, N.W., contacting the worlds of BROADCASTING sM AND RADIO Washington 6, D. C. radio and television. ..e Bus+e55wee. O TeLevIsi0+ 1963 Yearbook and the next 52 issues of BROADCASTING Businessweekly- $12.00 Compiled, written and edited by 52 issues of BROADCASTING Businessweekly -$7.00 1963 BROADCASTING Yearbook only -$5.00 the same staff that produces Payment Enclosed Please Bill BROADCASTING -The Business - weekly of Television and Radio name title /position -serving the business of company name broadcasting since 1931.

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r. Theory substantiated WWDC Wash- ington personality Carroll James tested Mohammed replaces Mogubgub his theory that people do listen to com- When Fred Mogubgub left the new corporate title. Out of such mercials by using a recent recording by film- making company Ferro Mogub- entries as Martini, Mao Tse Tsung, the Boston Pops Orchestra. He held gub & Schwartz last October he took Motherhood and Moglumglub emerg- a contest asking listeners to identify his name along with him and left a ed the winner, Mohammend, sub- every commercial in an orchestral gaping hole in the company's title. mitted by Robert T. Wolf of the medley of familiar commercial jingles. In search of a name as catchy as Benton & Bowles agency. In the hundreds of letters received, at Mogubgub to fill the gap, the firm FM&S is still FM&S, but now it's least 90% of the commercials were held a competition inviting contes- Ferro, Mohammed & Schwartz. It's identified correctly. tants to submit syllable three names located at 249 East 49th St., New Keller award to WBZ World Without beginning with the letter M to form a York. Sight, a documentary aired on WBZ Boston last November, was given the annual Helen Keller Award by the American which they sent to their favorite air per- Music ... music ... music In less Foundation for the Blind. sonalities. than three months after the premiere of Mid- season CBS -TV Jack Harris, vice president and gen- Stoney Burke on ABC -TV (Mon., 9- promotion eral manager of KPRC, called the re- 9:30 p.m.), three companies have According to CBS -TV, a new mid - sponse the most amazing in his years in issued records on the theme music of season program promotion campaign the business. the series. The companies which have the network and its affiliates are plan- issued the recordings, based on the ning-and which is about to get under - Drumbeats ... music composed by Dominic Frontiere, way-is "probably the most extensive are United Artists Records, Roulette ever undertaken by a network at this How to sell Weverka & Assoc., adver- Records and Capitol Records. time of year." tising and p.r. agency, Beverly Hills, network Calif., has issued a 16-page booklet: TIO presentation The Television In- The has distributed promo- aids "How to Sell your Products with a Lim- formation Office is distributing a 25- tional packed in a 10-pound kit to affiliates. ited Ad Budget," which the agency de- minute color slide presentation, "Tele- Included are trailers, slides, glossy prints, scribes as "an attempt to assist adver- vision: Advertising," to its station mem- photographs, on- the -air announcement copy, tisers in evaluating the worth of their bers, for showing to community groups and other such materials. The promotion is in behalf present advertising efforts and to serve and station personnel. The presentation of CBS -TV's nighttime as a guide to their future advertising is the fourth and last in a series de- schedule. investments." signed as community educational aids for broadcasters. The other three are Book marks WFGA -TV's fifth Tv `feeds' radio A radio time sales- "Television: Dimensions," "Television: WFGA -TV Jacksonville, Fla., has man, Peter Allen of Blair Radio, New Programming," and "In the Publie In- produced a 26 -page color booklet com- York, can crow at tv`s expense. His tcrest.' memorating the station's fifth anniver- wife, Dorothy Allen, appeared as a con- Award The American Municipal sary. Affiliated with NBC and ABC, testant on NBC -TV's Con; crrlratic:: and Assn.'s "International" award has bean WFGA -TV shows over two- thirds of all in two days on the show she won a mo- presented to KTVU (TV) San Francis- local and network shows in color. bile home trailer that sleeps eight; two co-Oakland for furthering international Two pages of the booklet are devoted air purifiers with range hood; a cham- understanding through its "Bridge to the to the station's activities at Cape Canav- pionship -size pool table; a pedigreed Orient" films, which depleted the sister - eral where it originated the first live cocker spaniel; two cases of dog food; city ties be:ween O.,!:land and Fukuoka, telecast. WFGA -TV has since origi- a tv -hi fi console; a $500 gift certificate Japan, and San Francisco- Osaka. The nated more network and pool programs to a store of her choice, and a Polaroid award we proscr.:e by Oakland Mayor from the Cape than all other stations Land Camera. John C. combined. Il'.St:r:'t-a.yi.Pi-t;r F i!`"nl

late 1965, and more color tv studios BBC's second 'iv riet,?-oY ; :LGS4 are planned for 1967. WILL tfSZ: 625-UNE î'i?AI't3c1,?:,ç±0N Two thirds of Britain's population will be able to receive BBC2 by 1966. Tite BBC's sec:v:: .. i,:,ic ret'vork, Film Studios. BBC -T'v rro_ramm;ng to l: knr;:.'n . Cf ;.' i, ccrr planning is supplemented with syadiezted `Um Holland discusses to s ?.,rt operration> in April 1964. It vlTA will use the 625 -line transmission sys- ':o start BT'' whh a 25 -hour week- comme tem. ly schedule at ;cast ['tree more L..n.!on T; L1: ch government has cndor..ed Weekly program output on BBC2 studios will be m`c:!ed, and a the J1uaii3n of .. second tv net- will start at about 25 hours of new will have to 1. e fo,..1 i to expand the work in 1-í,.a. nd. The proposed net- programming. BBC -TV's present pro- schedulo to 30 '.:n^ a reek. BFJC2 work would be operated on a commer- gram production is about 60 hours a plans to expand to 3u hours after about cial basis in contrast to the existing week. It is provided by 10 outside 15 months. service which is non -commercial. It broadcast units, five regional production Color tv, which will start before the would be forced, however, to provide studios, eight major studios in London, end of 1964, will be developed at a a considerable part of its air time to the news operation in Alexandra Pal- slower pace than originally planned. a non -commercial broadcasting organi- ace and regional news rooms and the 113C -TV's first color tv studios at Tele- zation. world's largest tv film unit at Ealing vision Center will begin operation in The government plan is opposed by

110 BROADCASTING, February 18, 1963 CHANNEL

IN THE FRICH ROCHESTER MARKET Age*FmfAt.... WROC TV 7G 0 rt.4 E *

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BROADCASTING, February 18, 1983 111 could carry on until 1965 with the aid of its borrowing powers. At that point BBC would need a $16.80 license because of the delay and the extra costs involved in borrowing. Reds add 700 hours to radio propaganda The weekly "foreign radio service" broadcasts from 13 Communist -ruled countries have increased 700 hours to approximately 4,000 hours in 63 languages, according to the president of Free Europe Committee Inc., John Richardson Jr. The Communist broadcasts even include Esperanto, Mr. Richardson said in an address to the New York State Publishers Assn. The work of Radio Free Europe since its was organized in 1949 has kept the Soviet Union off balance in the latter's `Mr. Piper' has Canadian preview program to dominate the minds of Europeans, Mr. Richardson said, and At a preview held at Lakeshore shore by U. S. distributor Inde- so has justified the wisdom of its Studios in Toronto, Canada, Bruce pendent Television Corp. in an agree- founders. Attridge (1), supervisor of children's ment that included ITC, Pied Piper programs for the Canadian Broad- Films Ltd. and Allan Wargon Ltd. The "quickening pace" of West "unity" and the "conflicts ap- casting Corp., and David Clee, as- The series already has been sold to European sistant superintendent of curriculum the Canadian Broadcasting Corp. parent" in the world Communist move- for the Dept. of Education (province (for both the English and French ment now offer Radio Free Europe its of Ontario), watch Mr. Piper, a new networks) and to Associated Tele- "greatest challenge and opportunity," half -hour series filmed in color. A vision Ltd. for tv showing in the he said. total of 39 films were shot at Lake- United Kingdom. Mr. Richardson said the Soviet Union now broadcasts 1,300 hours weekly of radio programs abroad and Red China broadcasts 700 hours; others, in order: East Germany, Cuba, Czechoslovakia and Poland (tied for fifth place), existing broadcasting organizations in city of Montreal by 1. Oct. The Ca- Romania, Bulgaria and Hungary. The Holland. The discussion is expected to nadian government will pay Montreal extent of Communist monitoring of on (partly in the courts) for some $4,160,000 for expropriation go and serv- Radio Free Europe leaves "no doubt" time, but the government has indicated ices on the property. The new head- that the Communists "deeply respect and it is convinced that by 1969 not two quarters will be an administrative cen- fear our influence, our ability to break but three independent tv networks ter for CBC's Quebec provincial opera- internal monopoly of communica- will exist in Holland. It's still un- tions. CBC now has several properties their tions," Mr. Richardson said. decided who would run the additional in use in Montreal, including a former Mr. Richardson said Radio Free Dutch P' networks. There are several I 7-story hotel. business groups indicating interest in Europe is the "single most important" commercial tv. Among them is an channel of communication to Corn - Annual license fee munist- dominated countries. organization of 47 Dutch publishing needed by BBC houses. CBC schedules free Total weekly on- air time for the BBC Director -General Hugh Carle- commercial (second) tv network in ton Greene said in London that BBC political broadcasts Holland would be about 30 hours at needs the proceeds of a $14 annual the start. Out of the total, 20 hours The Canadian Broadcasting Corp.'s license fee now or a $16.80 one in and will be devoted to normal commercial English French language television 1965. Speaking to the Parliamentary radio networks will tv while 10 hours will go to non -com- and each provide Press Gallery Lunch Club, Mr. Greene five hours of free time for political mercial programs handled by non -profit thought that the government now rec- organizations. broadcasts for the April 8 Canadian ognized that the only right way of general election. Total of twenty hours No date has been set for introduction financing BBC was by the license fee. will be divided into fifteen minute pe- of the additional Dutch tv services. "What we need to get us through the riods to provide 28 periods for the Con- end of the 1960's is the full proceeds Site picked for CBC building servative Party, 24 for the Liberal of a [$14] license as from April 1, Party, and 14 each for the New Demo- A site has been chosen in Montreal 1963." cratic and Social Credit parties. for a $10 million headquarters for the The present annual fee payable by During last June's general election Canadian Broadcasting Corp., to be every household with a tv set is $11.20 26 hours of free time were provided. built by 1968. The 25 -acre site is but the government keeps $2.80 of this Distribution of the time was arranged bounded by Dorchester St. East, Papi- as tax. by the CBC and the four political neau, Craig and Wolfe Streets. It is The director -general said that if BBC parties and was approved by the Board to be cleared of all buildings by the gets all the money of the current fee it of Broadcast Governors.

112 (INTERNATIONAL) BROADCASTING, February 18, 1963 Vast wasteland

London on the Thames? Paris on the Seine? by 105,000 city folk. Although residents of Nope. Cedar Rapids, on the Cedar. the nation's wealthiest agricultural state, they help the state produce industrial income that's twice as great as farm income. Now do you think we shoot buffalo from They also help make WAIT Eastern Iowa's train windows? habit.

The battleship anchored in the river is Municipal Island, with the county court- The WMT Stations CBS Radio and TV house and City Hall. Top center complex for Eastern Iowa is Quaker Oats plant (right of dam) , world's vastest oatery. National Representatives, The Katz Agency Affiliated with K-WMT, Fort Dodge X marks WMT Radio's studios, surrounded WEBC, Duluth

Photo courtesy Des Moines Sunday Register

BROADCASTING, February 18, 1963 113 DATELINE: Telex s]on 1. pan today by Sadao Mazaki 'Miracle' is the word used by this commercial tv company

There's been something of a "miracle" mas of 1962. This compares to 70 haps more descriptive than would be in the way the number of Japan's tv million in the U.S. the term, "station's network," of the sets have increased over the past 10 The growth of set ownership in Ja- network function in that country. years following the start of tv in that pan must be viewed also from the It is interesting to note, that sponsor- country. At mid -year of 1962, for point of view of the growth in broad- ship on only two stations-but the kcy example, the total of registered tv re- casting facilities, in coverage and audi- ones in Tokyo and Osaka -can repre- ceivers already had reached 11,223,000, ences. sent coverage of nearly half of the or second in set count only to that of Government Regulation Television country's total population. From the the United States. business in Japan consists generally of point of view of purchasing power, the Impressive as this figure might ap- the government -owned Japan Broad- total coverage figures add up to about pear, it actually is conservative and casting Corp. (NHK) and a group of 4.5 million in Tokyo and another 3 mil- hardly as accurate or realistic as the commercial tv companies. This situation lion in Osaka. 15,263,000 total used by set manufac- is somewhat comparable to that of Japan's Advantage In terms of turers and exporters to indicate set Great Britain with its government -sup- audience, the advertiser in Japan might totals. ported British Broadcasting Corp. and have advantage over that in the U.S.: They arrive at this higher figure by a the Independent Television Authority. the advertiser's commercial on tele- compensating formula -multiplying the NHK operates 126 stations, includ- vision reaches homebodies - unlike the "official" registration figure by 1.36. The ing some 36 educational outlets. The typical American with money to spend, formula was constructed after a study commercial companies number about the Japanese usually are not away from of the peoples' habits. 45 (or 98 stations). their homes for any time span during In Japan, the government supports Though commercial tv resembles that leisure hours. They do not follow the its own broadcast system (NHK) and of the U.S., there is a basic difference pattern of considerable dining out, of in the financing imposes a compulsory in that the Japanese government permits weekend traveling, of theatre going and levy of 300 yen ($.84) per month on a company to own but one station. This the like. Moreover, each home in Ja- each television set. bar on group ownership means that the pan is more likely to have a larger fami- The study of set registration indicated commercial stations are independently ly in number than in the U.S. many new set owners fail to register or controlled and operated. A basic advantage to advertisers in otherwise conceal ownership to avoid Network ownership of the kind U.S. the U.S. is the relative low cost of time the government levy. Hence the formu- broadcasters are familiar with does not charges, particularly in regard to pur- la used for estimating sets. exist, though for programming there is chasing power. For example, the time Though an estimate, these figures a dependency by necessity of quite a charge on an Osaka station, with a cov- usually are considered more reliable few of the smaller stations on the major erage of 3 million tv homes, approxi- than ones with which Americans are outlets which are for the most part mates that of a station located in Seattle. advised to work. It is also the basis on located in Tokyo and Osaka. Meantime, the number of sets is on which we would recommend that Ameri- The major "network systems" or key the increase and expected to reach 20 cans question the source when presented stations include the following Tokyo - million in Japan soon and by the time with figures said to represent total tv Osaka combinations, the identification of the Olympics in Tokyo (1964) the set counts in Japan. for the first station in each case is for total should be at 25 million. Second to U.S. Set growth con- Tokyo and the second for Osaka: NET- Japan is active in international tv. tinues. Last July, Japan produced 390,- MBS, NTV -YTV, TBS -ABC, and FTV- The timely success of Telstar made pos- 000 receivers, of which some 30,000 KTV. In practice, local stations in such sible a simultaneous telecast in Europe were earmarked for export, and the areas as Nagoya, Fukuoka, Sapporo and in the U.S.A. Worldwide network- remaining, larger number absorbed by among other places, affiliate usually ing is no longer a dream. domestic purchases, or an increase in with one or more of these key systems In Japan, MBS, in cooperation with Japan of some 12,000 sets each day. in policy matters. NET, has stepped into the international One projection had total sets in The system has evolved in Japan picture by being an active member of Japan at the 17 million level by Christ- wherein a "sponsor's network" is per- " \Vorldvision," sponsored by ABC In- tcrnational in the U.S. It is our hope that we can play a role, as a key station operation in the Far East. in the exchange of programs, and of sales. Sadao Mazaki, 40, chief of the tv program- MBS, in fact, is leading a broadcast ming bureau of Mainichi Broadcasting Sys- movement now underway in Japan, to open the eyes tem, Osaka, is a former reporter of seven of others around the world. MBS years with the 'Mainichi Newspapers' (one (Mainichi Broadcasting System) established its own office in of Japan's largest), which has its main office the United States in 1960, and was followed in Tokyo. Mr. Mazaki joined Mainichi Broad- later by TBS (Tokyo Broadcasting Sys- casting, which is closely affiliated with the tern) and then by others. It's expected newspaper, in mid -1959 as assistant chief cf that this year will see eight stations the programming bureau's news department. based in Tokyo and Osaka opening He was appointed chief of the tv program- offices or appointing a represe :ta:ivc to ming department in 1961, and became No. 1 serve them in the U.S. programming executive last November. Plc :. _ :.1.c :l : , ' t':c television !,as i :s fo.r ,.. In:er:....:cnal znd

114 (INTERNATIONAL) BROA CILTNIR, February 18, 1963 The same power goes in...

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BROAOCASTIFJû, f2l:i:C^j 13, 1963 115 12 countries enter IBA commercial contest HOLLYWOOD AD CLUB HAS OVER 1,400 ENTRIES

Producers of broadcast commercials general chairman of this year's IBA. in 12 countries outside the United States Mr. Kaiser will also address the dinner, have entered 174 tv and radio commer- speaking on "Free Enterprise-the True cials in the third annual International Foundation of a Free World." Broadcasting Awards competition of the Hollywood Ad Club. This is roughly Canadian set sales one -eight of the 1,400 entries, 1,000 of show increase in '62 them for tv. Among nations which entered com- Sales of made -in-Canada radio and mercials in the IBA competition, Great television receivers were up in the first Britain leads with 92. Canada ranks sec- 11 months of 1962 against the same ond with 36, followed by Japan with 10. period in 1961, according to figures re- Other countries are: West Germany, 9; leased by the Dominion Bureau of Sta- Help to Nigerian tv Australia, 7; Spain, 6; Jamaica, W.I., 4; tistics. Domestically produced radio re- S. O. Adebo, Nigerian Ambas- New Zealand, 3; Ceylon, Kenya, East ceiver sales totaled 600,914 units sador to the United Nations, re- Africa, and The Union of South Africa, against 540,382 in 1961, while Cana- ceives a desk model of Telstar 2 each, and the Philippines with one dian -made tv receiver sales totaled 390,- presented by AB -PT President entry. 812 units compared with 325,502 in Leonard H. Goldenson. ABC In- Preliminary judging is now under way the January-November 1961 period. ternational Television, whose affil- in London, Toronto, New York, Chi- The major increase in radio receiver iates include WNTV (TV) in cago, and Holywood. Final judging will sales was in automobile sets, while there western Nigeria, has negotiated take place in Hollywood Feb. 21 -22. was a drop in domestic portable set with eight U.S. program distrib- will be to winners Awards presented the sales. Transistor receivers were largely utors for 38 series to be pro- Feb. 26, at awards dinner in the the imported as the Dominion Bureau of grammed on the Nigerian outlet. Hollywood Palladium. Statistics reported 371,804 units valued Among the programs are The Henry J. Kaiser, chairman-founder at $4,224,667 in the first seven months Defenders, The Lucy Show, Den- of Kaiser Industries and Kaiser Founda- of 1962. nis the Menace, Leave It To tion Hospitals, has ben named the re- Beaver, One Step Beyond, The cipient of the new "IBA Free Enterprise Eleventh Hour, You Are There Award," which will be presented at the Pearson to rep in U.S. and Robert Herridge Theater. The banquet by Thomas W. Sarnoff, NBC for All- Canada stations latest count of ABC International West Coast Division vice president, and affiliates is 35 stations in 18 differ- Canadian tv and radio stations rep- ent countries. IN TAMPA -ST. PETERSBURG i resented in Canada by All- Canada Ra- dio & Television Ltd. have appointed Pearson National Representatives, New ronto, represents the station in Canada. York, to handle that function in the Forjoe & Co., is U. S. representative. II wYoù U. S. Announcement of the appoint- Canadian women's habits ment was made last week by All-Canada IIII 11 o President J. Stuart Mackay and Joseph A survey of the listening and viewing habits of the wives of members of i captured 340 Savalli, president of Pearson. u Of 43 stations on the All-Canada list, the Toronto Sales Research Club, made of the Total NPgto 23 have signed the agreement and 20 early in February, showed that in case of a disaster 75% of the women would II I are "tentatively committed." jAudience in 720 hours Pearson offices in San Francisco, Los turn to radio for information; 50% of Angeles, Dallas and Atlanta will be di- the ladies tune in afternoon television 1 rectly active in representing the Cana- dramatic shows, mostly from Buffalo, E I dian stations. N. Y., and they listen on an average of " "Zero"" Iil EMI --from 3 hours daily to radio during the daytime, with news a principal interest. Oct. 1 -WYOU began broadcasting New Canadian tv The was made by Andy Mc- to the Negro audience of the Tampa. survey & Sales St. Petersburg area. 720 hours later plans April start Dermott of Radio Television a Negro Pulse was begun in the Inc., Toronto station representation n Chicoutimi, Que., is I market. The amazing results of this CJPM -TV to firm, before taking part in a panel dis- 1an I survey proved the outstanding begin operations April 1. The station cussion at the Toronto Sales Research 7 personalities and fresh new sound is owned by lumberman John Murdock Club. I .I of WYOU had immediately captured and his sons Craig and Paul. It will I 1 34% of the Total Negro Audience operate as an independent station on MGM makes Mexican sale in this 14 station market. Probably l1 ch. 6 with 68 kw video and 34 kw MGM -TV has concluded its first a new world's record. audio. Its beginning schedule will be major license deal in Mexico with the II n WYOU is a McLendon Ebony Station 70 hours a week with about 20 hours sale of four series and 187 cartoons Il II u and -- of programming provided by CFTM- and short subjects to Telesistema Mexi- TV Montreal. cana network. NW MOST POWERFUL O : NEGRO STATION Paul J. Audette, former manager of The series licensed by Telesistema CKRS -TV Jonquirre, Que., is general are The Eleventh Hour, Zero One, The manager of CJPM -TV. Claude Blain, Thin Man and Father of the Bride. WYOU - 1030 Watts at 1550 previously with CKRS -TV and CKTM- Short subjects are 52 Our Gang corn - represented nationally by BERNARD HOWARD & CO. TV Three Rivers, Que., is assistant gen- edies and the 135- subject MGM car- NEW YORK ATLANTA CHICAGO. SAN FRANCISCO. LOS ANGELES eral manager. Paul L'Anlais Inc., To- toon library.

116 (INTERNATIONAL) BROADCASTING, February 18, 1963 17,000 Good Neighbors!

Through city, town and country there are more than 17,000 neighborly Cities Service Dealers waiting to serve you...with the best in petroleum products. CITIES SERVICE Out front in Quality...Out front in Service, too!

BROADCASTING, February 18, 1963 117 Rise in film imports predicted for Japan Canadian tv penetration is 89% The outlook is optimistic in 1963 -64 There are 4,157,700 television households have television. In metro- for U. S. distributors exporting tv households in Canada, equivalent to politan Toronto with a population of films to Japan, the Tokyo office of the 89% of all households in Canada, 1,664,800 and 439,000 households, Motion Picture Export Assn. reported according to an estimate of the Bu- 95% or 417,100 of the households last week. reau of Broadcast Measurement, have television. Irving Maas, MPEA vice president Toronto, Ont., based on its fall sur- In metropolitan Vancouver, Can- in Tokyo, said the Japanese finance vey. The new estimates show that ada's third largest city, with popula- ministry had notified him on Feb. 4 in Quebec province 93% of all house- tion of 812,400, there are 218,900 that a decision would be made shortly holds have television. Lowest con- or 91% of all households with tele- fiscal on the country's policy for the centration is in Newfoundland with vision equipment. In metropolitan year beginning April 1. Mr. Maas 66% tv penetration. Winnipeg the population is 485,100 noted that for the fiscal year which In metropolitan Montreal with a and 93% or 121,600 households ends on March 31, Japanese tv film population of 1,967,400 and 518,- have television. buyers could spend $3.3 million for the 300 households, 95% or 492,400 The provincial breakdown: purchase of programs from overseas sources, which are largely American. Total Television % with He said he has been assured that the Province households households tv import budget for 1963 -64 will be Alberta 368,500 305,600 83 "greatly increased," adding that in re- British Columbia 479,000 395,600 83 cent months the Japanese finance min- Manitoba 244,700 207,700 85 New Brunswick 135,600 115,100 85 istry has been considering an increase Newfoundland 92,900 61,000 66 to approximately $7 million for the Nova Scotia 178,400 155,000 87 next fiscal year. Ontario 1,684,500 1,551,100 92 The association has been attempting Prince Edward Island 24,600 20,200 82 to persuade the Japanese finance min- Quebec 1,233,400 1,143,500 93 251,200 202,900 81 istry to eliminate restrictions on tv re- Saskatchewan mittances, Mr. Maas added. He stressed that dollar allocation has risen steadily from $1.1 million in 1959 -60 to the Columbia Records buys cepted. The other three would be mem- current $3.3 million. bers of the BBG who attend only the French record company six or seven meetings of the full 15- member board held annually. Columbia Records, a division of CBS, At present there is only one woman has introduced Disques CBS in France, on the BBG, Dr. Mabel Connell of according to Goddard Lieberson, presi- Prince Albert, Sask. There were two dent. Columbia acquired control of women members when the BBG was Arteco, an independent record firm in formed in 1958. There are three per- France, which currently markets its manent members of the BBG, Chair- catalog under the Odeon label. All man Dr. Andrew Stewart, Vice- Chair- products will be transferred to the CBS Allison and former At last... label. man Carlyle broadcaster Bernard Goulet. Bernard Taylor, director general of The National Council of Women rep- Arteco, has been appointed a A FILM LEADER to similar resents 700,000 members across Can- position with Disques CBS. Taylor Mr. ada. YOU DON'T reports to Peter de Rougemont, vice SCRAPE! president, European operations, CRI International. Abroad in brief... Columbia Records first introduced CBS -TV sponsor Clairol Inc., Toronto, its label overseas in May 1962 in Eng- Ont., has started partial sponsorship of land and Ireland. It now has agree- two half -hour afternoon programs on ments with foreign record firms in Ja- CBS -TV. The 52 -week contract started pan, Latin America, Greece, Spain, The on Feb. 5, on The Loretta Young Show Netherlands, Denmark, Norway, Swe- and the Canadian program Scarlett Hill, den, Finland, Italy, Belgium and Lux- both on five times weekly basis. Agency embourg. is Foote, Cone & Belding (Canada) Ltd., Toronto. Women want membership CKCO joins ABC CKCO -TV Kitchen- on Canada's BBG er, Ont., is first Canadian television sta- Made expressly for splicing ... in a tion to become an associate member of One of the last briefs to be presented full range of colors that let you the Audit Bureau of Circulation. color -code any film to your own sys- to Premier John Diefenbaker at Otta- tem. In all sizes from 8mm to 90mm, wa before dissolution of the Canadian Representative appointed Owners of perforated and unperforated. Full Parliament on Feb. 6, was one from WBNB -TV St. Thomas, Virgin Islands, inventory of fresh stock at all times. the National Council of Women, asking and its new radio sister, WBNB -AM, for the appointment of four women to have appointed Mrs. Fredi Selden, 300 Write for full details and prices the Board of Broadcast Governors. E. 51st St., New York, as U. S. national One of the four would be a perma- representative. WBNB operates full - STAREX, INC. nent member of the BBG if the Na- time on 1000 kc with 1 kw. New York 251 West 42nd Street, New York 36. N. Y, tional Council of Women's brief is ac- telephone is Plaza 9 -5063.

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BROADCASTING, February 18, 1963 119 THE MEDIA

WHAS TO JOIN ABC RADIO Is the sixth 50 -kw station to affiliate with network during the past year

WHAS Louisville, one of the coun- gram services to our listeners." try's best -known radio stations, joins Mr. Pauley said the signing of ABC Radio as an affiliate on March 4, WHAS places ABC Radio "another im- Robert R. Pauley, president of the net- portant step closer" to its goal of a work, announced last week. "balanced" network. He explained this WHAS had been a CBS radio affil- to mean a network composed of both iate for 28 years but turned independ- 50 kw and smaller stations to bring ent a few years ago in protest against programming to the widest number of that network's then -new "Program Con- people. solidation Plan." Mr. Pauley said WHAS is the sixth 50 kw station to Changing hands . join ABC Radio in less than a year, and ANNOUNCED The sale of he forecast that within the next six following months, three additional 50 kw outlets station interests was reported last week would sign up. subject to FCC approval: The station operates on 840 kc and WLLH-AM -FM Lowell- Lawrence, is owned by WHAS Inc., of which Vic- Mass.: Sold by Gerald Harrison and tor Sholis is vice president and director. associates to Arnold S. and Daniel M. WHAS Inc. is owned by the Louis- Lerner and Joseph M. Muf son for ville Courier-Journal and Times. Mr. $275,000. Buyers own WADK New- Victor Sholis, vice president and di- Sholis station said the WHAS management port, R. I. WLLH is a fulltime rector of WHAS Louisville, signs an has been w "impressed by the aggressive operating on 1400 kc with 500 day- affiliation contract with ABC radio. manner in which WLLH -FM ABC manages its ra- time and 250 w nighttime. Looking on are James H. Topmiller dio network." 12.2 kw. Broker He added that the affil- is on 99.5 me with Jr. (I), WHAS sales director and Earl iation will "enable us to expand pro- was Blackburn & Co. Mullin, ABC vp in charge of station relations for the radio network. Kudos for NAB's public service school depth perception: Praise and thanks poured into the NAB last week from non -profit organizations which participated in the asso- the facts as seen ciation's first institute on public service broadcasting in Washington 10 days through our eyes ago (BROADCASTING, Feb. 11). It was so well received that a spokesman for the Assn. for Professional Hundreds of satisfied clients in the past Broadcasting Education has asked the NAB to promote and sponsor similar have depended on Blackburn's clear analysis seminars across the country in cooperation with state associations. Typi- of the facts on changing markets before entering cal of the comments was that of Wil- a liam B. Bloom of the Department of into media transaction. Protect your Agriculture who wrote the NAB: "Each investment, too, consult Blackburn. of us who attended came away with a much better understanding of the problems associated with public service broadcasting." The institute, directed by NAB Man- & Company, Inc. ager of Public Relations John M. BLACKBURN Couric, was designed to help public RADIO TV CATV NEWSPAPER BROKERS service institutions in seeking free time NEGOTIATIONS FINANCING APPRAISALS from commercial stations; to understand the problem involved, and to pre- WASH., D. C. CHICAGO ATLANTA BEVERLY HILLS pare spots and programs for airing. fames W. H. W. Cassill Clifford B. Marshall Colin M. Selch aBlarkburncc William B. Ryan Stanley Whitaker G. Bennett Larson Louis G. Buttrell of the National Hub Jackson John G. Williams Bank of America Bldg. lRCA Buliding 333 N. Michigan Ave. Gerard F. Hurley 9465 Wilshire Blvd. Foundation, wrote the NAB that "all of FBderl 3 -9270 Chicago, Illinois 1102 Healey Bldg. Beverly Hills, Calif. us felt it was an outstanding program. Financial 6-6460 IAckson 5 -1576 CRestview 4-8151 The institute was one of the best

120 BROADCASTING, February 18, 1983 planned, best executed and most inter- is formed in Washington esting programs I have ever attended. A new trade group The information it provided for those of us who work regularly with broad- ASSN. ON BROADCASTING STANDARDS DEFINES GOALS casters was invaluable." William Ruder, A new trade organization, the Assn. are the FCC's pre -sunrise rulemaking president of the rela- New York public on Broadcasting Standards Inc., was and daytime stations' demands for 6 tions firm of Ruder & Finn and prin- formed by executives from 50 regional a.m. to 6 p.m. operation and (2) moves cipal speaker at the institute banquet, radio stations at a meeting in Washing- by clear channel stations for operation said the idea "was absolutely superb." ton Feb. 8 (CLOSED CIRCUIT, Jan. 28). with powers in excess of 50 kw. "For the first time around, the pub- E. K. Hartenbower, vice president -gen- lic service institute was a bell ringer," George Comte, vice president -general manager of KCMO Kansas City, wrote Frank X. Kelly of the American eral manager of WTMJ Milwaukee, was is president of the new group, which Legion. "The program provided much elected vice president of ABS. Fred- plans to establish Washington offices valuable information for those of us erick Houwink, vice president-general with full -time executive secretary. who are just becoming involved with the a manager of WMAL Washington, was broadcast media," said Rita A. Bunin The association's purpose, as defined elected secretary and Andrew Haley of of the American Nurses Assn. at the first meeting, is "to assist the ap- the Washington law firm of Haley, NAB President LeRoy Collins noted propriate government authorities and Bader & Potts, general counsel. Messrs. the institute was one of many public the industry in assuring optimum radio Hartenbower, Comte, Houwink and relations projects in this area and said service for the people of the U. S. and Haley make up the association's execu- the NAB would "continue the momen- to follow the intent of Congress in the tive committee and have been commis- tum" started by the institute with varied Communications Act." Membership has sioned to hire an executive secretary. activities. "We are pleased that it was been extended to any am station "with Several names are being considered and so successful," he said. "We regard our a sincere desire to carry out this pur- a selection is expected in the near fu- continuing liaison with public service, pose" but the organizers were represent- ture, it was announced. charitable and civic organizations as one atives of Class III regional stations. A Office Space Temporary office space of the major areas of NAB public re- spokesman for ABSI said that its ap- for the association has been donated lations activity." peal would fall primarily within that by WMAL and Mr. Houwink said that class of stations. interested broadcasters should corre- WCBS -TV sets ad rates The association will study am en- spond with him at the station, 4461 gineering problems and represent the Connecticut Ave., N.W., Washington 8, for early morning shows industry in technical matters before the D. C. The following were elected di- WCBS -TV New York, which will FCC and Congress. Two of the first rectors of ABS!, in addition to the mem- start around -the -clock telecasting on problems facing the association, and bers of the executive committee: Feb. 26, last week released information discussed at the organizational meeting, Lionel F. Baxter, Storer Broadcasting on costs to advertisers. Feature films will be carried in the early morning period, beginning at approximately 3:30 a.m. and continuing until about ATTRACTIVE 5:45 a.m. each day. The station will schedule two feature WESTERN BUYS! films each morning, although on some weekend mornings there may be three, Full time radio station in attractive far west market. Land and building since sign -on time presently is 5:45 a.m. valued at $50,000.00 included in sale. Making money on gross of $70,- on weekdays and 7:15 a.m. on Satur- 000.00 -plus and showing good annual increases. Priced at $140,000.00 on days and Sundays. Various forms of a payout running approximately 13 years. sponsorship are available, including full basis of $40,000.00 down and sponsorship of the complete early morn- Another H & L Exclusive. ing period or a minimum of 1/12 * * * sponsorship, which provides two commercial minutes during each daily pres- Excellent power, daytime -only radio station serving marketing area of entation. 200,000. Heavy fixed assets. Grossing $7-8,000.00 monthly and capable Twenty -four commercial minutes are of doing much better. Priced at $175,000.00 with $50,000.00 down and offered each morning. balance over ten years. Another H & L Exclusive. The rates to advertisers decline, depending on the number of days and the percentage of sponsorship. For example, an advertiser wishing to buy the entire time period, seven days a week, . I, would spend $1,080 each night; four to e,,J(-/. six days, $1,320 per night and one to three days, $1,560 per night. On the & ASSOCIATES, INC. other hand, an advertiser buying 1/12 PROPERTIES sponsorship, entitling him to two com- iNEGOTIATIONS APPRAISALS FINANCING OF CHOICE mercials per night, would spend $170 WASHINGTON, D. C. CHICAGO DALLAS SAN FRANCISCO per night if he buys one to three days; Ray V. Hamilton Richard A. Shaheen Dewitt Landis John F. Hardesty, Pres. $150 per night for four to six days and 1737 DeSales St., N.W. John D. Stebbins Joe A. Oswald Don Searle EXecutive 3-3456 Tribune Tower John H. Hicks 111 Sutter St. $130 per night for seven days. DElaware 7 -2754 1511 Bryan St. EXbrook 2 -5671 If completely sold out, the schedule Riverside 8 -1175 will bring in to WCBS -TV revenue ranging from approximately $7,000 to Jarrleyacfr J .,1'af rirmiicre4,rrher, $14,000 weekly. 121 BROADCASTING, February 18, 1963 Co.; Alex Buchan, WING Dayton, Ohio; R. M. Fairbanks, WIBC Indianapolis; Frederick S. Gilbert, Time-Life Stations; George C. Hatch, KALL Salt Lake City; W. B. Quarton, WMT Cedar Rapids, Iowa; James Schiavone, WWI Detroit; Lester M. Smith, KJR Seattle; Ben Strouse, WWDC Washington; Allen M. Woodall, WDAK Columbus, Ga., and Jay W. Wright, KGW Portland, Ore. Mr. Wright was appointed chairman of an engineering committee to work with the firm of Jansky & Bailey Inc., Washington, in formulating the association's technical positions and presenta- tions. In addition, former FCC commissioner John S. Cross was retained as a special engineering consultant to the association. Mr. Houwink was named chairman Discount chain uses simulcast to fight blue laws of the finance committee and directed The crowds turned out on a Sun- discount chain, said he used the to prepare a budget and schedule of day for a one hour simulcast on simulcast "to reach the greatest pos- membership dues. ABSI will hold its WCHS -AM -TV Charleston, W. Va. sible audience. We also felt that second membership meeting April 1 in The remote originated at Heck's this was a good way to bring our Chicago in conjunction with the NAB convention. Inc., a discount house, which used story to the attention of the legis- the time to interview patrons about lators." Mr. Haddad also gave the a proposed Sunday closing law. stations a check to pay for equal Austin catv franchise Fred Haddad, president of the time for proponents of the blue laws. is second in 2 weeks A second franchise for a community antenna tv system has been granted by Vice President Lyndon Johnson's wife staff executives and state presidents, the Austin, Tex., city council -just two has an interest, received a non -exclusive were published earlier (BROADCASTING, weeks after another company, in which grant (BROADCASTING, Feb. 4). Feb. 4). The latest successful bidder was Tv Joseph W. Goodfellow, vice presi- Cable of Austin Inc., owned by John dent and general manager of WRC- Campbell, operator of a catv in Mineral AM-FM-TV and president of the Mary- Wells, Tex. Earlier, Capital Cable Co. land-D. C. Assn. of Broadcasters, is signed a contract with the Austin city chairman of the conference. Howard 3 O council to install a community tv sys- Bell, NAB vice president for planning tem. Capital is a subsidiary of Midwest and development, is conference coordi- Video Inc., which operates a group of nator. systems with headquarters in Little Share Rock, Ark. (see story, page 46). Oklahoma association LBJ Co., licensee of KTBC -TV, Aus- plans FCC 'seminar' WSBT -TV Takes The tin's only tv station, has an option to purchase 50% of Capital Cable. Mrs. Oklahoma broadcasters are going Puzzle Out of South Lyndon B. Johnson is the principal own- back to school to learn the facts of life er of LBJ Co. about the FCC and its rules and regu- Bend TV Buys lations. The Monday thru Sunday, 9:00 A.M. to Oklahoma Broadcasters Assn. Hartke, Sanberg to speak has scheduled a WSBT -TV has 49% share of two -day seminar, midnight, at presidents' conference March 9 -10, in cooperation with the Market!* the South Bend- Elkhart Metro U. of Oklahoma, at Norman. Guest Vance Hartke (D -Ind.) will be WSBT -TV carries all of the area cop 10 Sen. "lecturers" will include Vincent Wasi- the featured speaker at the NAB's an- and 34 of the leading 50* in this lewski, executive vice president of the shows nual Conference of State Broadcasters' NAB, Kenneth A. Cox, chief of 3- station market. Assn. presidents in Washington next the FCC Broadcast Bureau who is await- - week. Sen. Hartke, a member of the In addition, WSBT -TV's new tower ing Senate confirmation as an FCC Senate Commerce Committee and its covers areas that no commissioner, and Clee Fitzgerald, power combination Communications Subcommittee, will reach. Get Stillwater, Okla., attorney for OBA. other South Bend station can speak at the first day luncheon of the the details from Raymer. Feb. 26 -27 conference in the Shoreham Commissioner - designate Cox will make the featured .Nov.-Dec. ARB. Hotel. address and will conduct classes on "Introduction to FCC B. Sanberg, executive vice Glenn Rules and Regulations" and "Program the American Society of president of Logging." William S. Morgan, general WSBT-T Assn. Executives, also will address the manager of KNOR Norman and presi- SOUTH BEND, INDIANA state presidents and other delegates on dent-elect of OBA, said the studies will Channel 22 "The Importance of Associations" dur- be devoted to federal requirements "that ing the second day. Other portions of control daily operations of commercial Paul H. Raymer, National Repre ive the program, which will feature NAB radio stations." He said the seminar is

122 (THE MEDIA) BROADCASTING, February 18, 1963 designed to give station managers and key personnel a practical, in -depth NBC protests its Moscow walking papers understanding of communications law. SEEKS HELP FROM STATE DEPT. AND KHRUSHCHEV Jack Sampson, vice president- general manager of KOMA Oklahoma City, is Expulsion of NBC News correspond- grossly distorted Soviet reality" and chairman of the seminar. Because of ent Russell Jones from Moscow by the which were meant to "arouse in the its importance, he said, broadcasters Soviet government and an order to U. S. population hostility toward the from other southwestern states, adver- close the NBC News bureau there last Soviet Union." tising agency personnel and leading week brought immediate protest from Meanwhile, William R. McAndrew, educators and students have been in- NBC President Robert E. Kintner. executive vice president, NBC News, vited to attend. In a telegram sent Feb. 12 to Secre- announced the network intends to con- tary of State Dean Rusk, Mr. Kintner tinue its four -part White Paper series BEC adopts '63 budget decried the action of Soviet authorities on Soviet politics. Next program in and requested State Dept. assistance in the group is "Who Goes There ? -A of $586,070 for radio -tv re- establishing the bureau. In another Primer on Communism" to be broad- telegram to Soviet Chairman Khrush- cast on March 1. Final program in the The Broadcasting and Film Commis- chev, Mr. Kintner called the punitive series, "Encyclopedia of Communism" sion of the National Council of action unwarranted and said that its will be shown on April 10 as a 90 -min- Churches has adopted a 1963 budget effect could "only be damaging to rela- ute evening show. of $586,070, exclusive of designated tions between the U. S. and the Soviet In Washington, the State Dept. press funds for production. The BFC works Union." officer, Lincoln White, said: "The with the three television networks on Leonid Zamyatin, director of the United States government deplores the religious programming, and has, in Soviet foreign ministry's press depart- expulsion of NBC's correspondent from addition, three non -network tv pro- ment, who issued Mr. Jones his walk- the U.S.S.R. The act is obviously an grams, three network radio programs, ing papers, told the correspondent the attempt by the Soviet Government to and four children's tv programs. action was a result of the "anti- Soviet" exercise indirect censorship on an Am- Robert C. Currie Jr., associate execu- nature of NBC -TV's White Paper doc- erican communications network." tive director for programs, speaking at umentaries, "The Death of Stalin" and NBC was not alone in its protest. BFC's annual meeting Feb. 7 -8, said "The Rise of Khrushchev" broadcast CBS News President Richard S. Salant "The availability of time and facilities respectively on Jan. 27 and Feb. 3. also voiced concern with the Soviet for our broadcasts is something stagger- According to the Soviet news agency move. In a cable to Mr. Zamyatin, ing to behold. Above all we must be "Tass," the step was taken in connec- Mr. Salant said that CBS News was prepared to take bold and far -reaching tion with "a recent series of malicious distressed to learn of the affair and that steps." anti -Soviet broadcasts by (NBC) which it represented "a serious blow to the

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BROADCASTING, February 16, 1963 123 Another NBC newsman gets temporary heave -ho Foreign Minister Zuffiquar Bhutto if someone had tampered with 3,400 feet of film the newsman shot during an interview with Pakistan Pres- ident Mohammed Ayub Khan. When the film arrived in Wash- ington for use on This Is NBC News, it was discovered that not only was the film completely exposed, but the magnetic sound track had been erased. The newsman, noting that the shipment had been held up for two days and that NBC representatives in Karachi had not been permitted to ship the film to Washington, complained to Minister Bhutto. The minister then ordered Mr. Hangen to leave the country. However, the Pakistan government later in the week rescinded the order, after Mr. Hangen apologized to Minister Bhutto, and arrangements began for another interview. Robert Asman (I), producer of "This gram, look at the once full -now The controversial film dealt with Is NBC News," and correspondent blank film which arrived from the Pakistani position in negotiations Ray Scherer (r), host of the pro- Pakistan last week. with India over the Kashmir dispute. Minister Bhutto reportedly had told Expulsion appeared to be the key- sia (see story, page 123), Welles Mr. Hangen earlier that he feared note for NBC newsmen last week. Hangen was ordered to leave Paki- President Ayub Khan had given Almost coincidentally to the expul- stan. away important Pakistani bargaining sion of its correspondent from Rus- Mr. Hangen had asked Pakistan points during the interview. kind of free reporting on which must ADVICE AND PROPHECY Harold Fair, tv -radio vice president rest the chances of greater international of Bozell & Jacobs Advertising, advised understanding." A copy of this cable Better radio program types radio programmers to consider audi- was also sent to Soviet Ambassador to may return if buyers found ence needs and requirements in pro- the U. S. Anatoly Dobrynin. gram planning. Advertiser support will Rep. Bob Wilson (R- Calif.), chair- Don't get nostalgic and wish back the follow, he added. man of the Republican Congressional old radio days; some of the program- A third panelist at the "Radio .. Committee, wired President Kennedy ming was pretty bad. Radio's better Now!" workshop session, Mary Mc- Tuesday (Feb. 8) his concern that program forms, however, may return, Kenna, vice president, research and NBC had been ordered out of the if advertisers express interest in them. sales development, Metromedia Inc., Soviet Union. "I am hopeful you will The advice and prophecy was offered emphasized the need for better audi- use the influence of your high office to Feb. 9 by William Kaland, national pro- ence measurement of radio- measure- combat this obvious intent to 'manage' gram manager of Westinghouse Broad- ment of "who within the family listens" the news," Rep. Wilson stated. This casting, at the first in a series of three to various programs. was just one source of irritation to NBC workshops, scheduled by the New York Later, she said that WNEW and six last week. In Pakistan an interview dis- chapter of the American Women in other New York radio stations are par- appeared from film (story above). Radio & Television. ticipating in a homes -by- income -bracket and people -by- age -group radio research project in cooperation with The Pulse Inc. CAMART OPTICAL FX Other speakers at the AWRT work- UNIT AND PRISMS shop (which included two other panels, "My Money - Whatever Became of It?" For 16mm - 35mm - TV Cameras and "Don't Make Waves") included Live TV, Animation, Motion Pictures Sylvia Dowling, Benton & Bowles; Bev- erly Smith, McCann-Marschalk; Allan More than 27 variations in optical effects, montages, and distortions with expensive Kalmus, The Kalmus Co.; Gerald Dick- opticals. Images may be photographed in ler, attorney; Betty Furness, radio -tv still motion or forward and reverse rota- personality, and Margaret James, Brook- tion. lyn review staff, Bureau of Internal Complete unit consists of a four surface Revenue. prism, mount revolving housing and 9 and camera base assembly. March April 6 are the dates for the other two AWRT panels, which will The Camera Mart, Inc. be held, at 10 a.m., at McCann - Send for catalog. 1845 Broadway New York 23, N. Y. Erickson Inc.'s offices, 485 Lexington PLaza 7 -6977 Ave., New York.

124 (THE MEDIA) BROADCASTING, February 18, 1963 2 and 3 engineering luncheons are ex- Advance registrations pouring into NAB pected to be named this week. Both separate and joint sessions FOR for FILM EXHIBITORS ADDING TO RUSH FLOOR SPACE radio and tv engineers are planned, ac- The "biggest ever" NAB convention ing 28,000 square feet of floor space, cording to George Bartlett, NAB man- is in prospect for Chicago March 31- was the largest ever assembled, he said. ager for engineering. Highlight of the April 3 as advance registration of dele- Tv program producers and syndica- conference will be the presentation of gates and reservation of space by ex- tors will show their wares in the Pick - the 1963 Engineering Achievement hibitors is coming into NAB Washing- Congress Hotel, with 17 reserving space Award to Dr. George R. Town, dean ton headquarters in near record num- to date. Beginning in 1964, the film of engineering at Iowa State U. (BROAD- bers. people will return to the main NAB CASTING, Feb. 4). Adding to the "big" label this year is exhibit hall for the first time since 1955. the return of film exhibitors who are They have continued to run their own Equipment problems associate members of NAB after an exhibits in conjunction with the con- absence of several years. vention but not as an official part of delay WOOK -TV Everett E. Revercomb, NAB secre- the NAB show. They have, however, WOOK -TV (ch. 14) Washington, tary- treasurer and convention manager, maintained hospitality suites over the D.C., the first television station pro- said that 760 broadcasters had pre- years and will continue to do so, the grammed primarily for a Negro audi- registered as of last Thursday (Feb. 14) NAB said. ence, was beset by a variety of technical for the convention in Chicago's Conrad Sydney Metzger, RCA space scientist, and ethnic problems last week. By Hilton Hotel. Registration in Wash- will address the April 1 luncheon session week's end, however, the station was ington closes March 18 with early sign- of the Broadcast Engineering Confer- hopeful all difficulties would be cleared ing delegates getting preference in con- ence, running concurrently with the away. vention hotel accommodations and convention and under the auspices of The technical difficulties -in the sta- luncheon and banquet tickets. Also, it the NAB. Mr. Metzger, in RCA's tion's transmitter- prevented WOOK- costs $30 to register in Chicago and Astro- Electronics Div. at Heightstown, TV from meeting its advertised on -air only $27.50 for early signers. N.J., was in charge of the development target date of Monday, Feb. 11. And The engineering exhibit in the Hil- of radio equipment for Project Score by Thursday the station was still not ton's huge basement showroom already and Tiros, the weather satellite. broadcasting. has attracted 56 manufacturers of He also was manager of communi- The ethnic problems involved the broadcast equipment, Mr. Revercomb cations systems for Project Relay, RCA - complaints of prominent Washington said, assuring a record allotment of built communications satellite which community Negroes, including represen- floor space. The 1962 exhibit, requir- now is in orbit. Speakers for the April tatives of the Urban League and the

AMST directors plan Chicago meeting during NAB convention Members of the Board of Direc- president of KPRC -TV Houston; C. Howard Lane, president, KOIN- tors and the staff of the Assn. of Charles H. Crutchfield, president, TV Portland, Ore.; Ernest W. Jennes, Maximum Service Telecasters Inc. Jefferson Standard Broadcasting Co., Covington & Burling, Washington; met at New Orleans on Feb. 8. Plans Charlotte, N.C.; C. Wrede Peters - Howard T. Head, A. D. Ring & were made for the annual member- meyer, president, Corinthian Broad- Assoc., Washington; A. Louis Read, ship meeting, which will be held in casting Corp., New York; Harold V. executive vice president, WDSU -TV Chicago at 9:30 a.m. on Sunday Hough, vice president, WBAP-TV New Orleans; Ward L. Quaal, execu- morning, March 31, at the Conrad Fort Worth; (second row) James M. tive vice president, WGN -TV Chi- Hilton Hotel. Present at the meeting Moroney Jr., vice president, WFAA- cago; Joseph B. Epperson, engineer- were (1. to r., front row) : Lester W. TV Dallas; Harold C. Stuart, presi- ing vice president, Scripps- Howard Lindow, executive director, AMST; dent, KVOO -TV Tulsa, Okla.; Roger Broadcasting Co., Cleveland; D. L. John H. DeWitt, president, WSM -TV W. Clipp, vice president, Triangle Provost, vice president, The Hearst Nashville; Lawrence H. Rogers II, Stations, Philadelphia; Edgar F. Corp., New York; Carl J. Meyers, executive vice president, Taft Broad- Czarra Jr., Covington & Burling, vice president, WGN -TV Chicago; casting Stations, Cincinnati; Jack Washington; Carter M. Parham, Edgar B. Stern Jr., president, WDSU- Harris, president of AMST and vice president, WDEF -TV Chattanooga; TV New Orleans.

BROADCASTING, February 18, 1963 125 the best influences." Bishop Sheen proposes a `Science Sunday' The bishop concluded his talk by reminding CAMM members that TELLS WASHINGTON MEDIA GROUP TO PUSH THE IDEA America "is on the kind of a way of the Cross-carrying the burden of a starv- Science Sunday, a re- awakening The idea for a Science Sunday, the A ing, hungry world. And the long arm of love of country and using television Bishop explained, is to publicly thank of Providence is reaching out to the shoul- the world, were offered to God for "these great blessings of our to educate ders of the United States and saying, Apostolate of Mass Media, technical, material civilization." the Catholic 'Take that burden. Carry it! Bear it! make as contributions the group could The second suggestion of piety was Bear it in a way that is morally respon- to the media. offered with particular relationship to sible.' The ideas came from Bishop Fulton patriotism. Bishop Sheen asked in "And we may take it up, for we are J. Sheen of New York, National Direc- rhetoric, "Why is it that we do not have carrying a nobler burden than we know, tor of the Society for the Propagation in our national media anything that we are carrying even a greater burden of the Faith, at the second annual awakens a strong love of this great than we deserve." CAMM Communion breakfast in country of ours? ... Can it be that we Bishop Sheen was introduced by Washington, Feb. 10. are united more when there is a hate FCC Chairman Newton Minow, who Bishop Sheen likened radio and tele- outside than by a love inside ?" referred to the speaker as one who has vision to the Old and New Testaments, He asked for a national program to "truly irrigated the wasteland." Chair- respectively, and referred to television remind us of "our history, our liberties, man Minow was introduced by Robert of today as the Roman roads were to our rights and our great heroes." E. Lee, FCC commissioner and CAMM the spread of Christianity in the early He suggested tv's use in helping edu- president. centuries -"a means of prolonging The cate the world, "Because we do not Vincent Wasilewski, NAB, was Word." always bring in through mass media named chairman of the program corn-

National Assn. for the Advancement of that if they wanted to raise the question the current relationship of government Colored People, that the new tv station nationally, they could request the com- and broadcasting and suggesting that would carry the segregation problem to mission to institute an appropriate rule - inevitable effects of increased govern- the airwaves. making. Regarding WOOK -TV, he ment regulation could be an "increas- The Negro leaders, who said they suggested they discuss the matter direct- ing uniformity." feared the station would show the Negro ly with station management. Mr. Wilkey also warned that a chal- "in the tap- dancing, shouting type of The Negro leaders took his advice lenge presents itself to mass communi- program" followed in Negro radio pro- and met with Richard Eaton, president cations media in pressing toward "high- gramming, carried their protest in per- of United Broadcasting Co., licensee of er cultural ground" by raising sights at son to FCC Chairman Newton N. WOOK -TV -and reportedly, got some a rate that doesn't outdistance the ca- Minow. satisfaction. Mr. Eaton sought to assure pacity of people served. Thus, a com- At a meeting in the chairman's office them that the station would not program panion challenge is for the mass com- Tuesday, which was also attended by anything "distasteful" to them. munications media in the U. S. "to stay Commissioner Robert E. Lee, the lead- Moreover, John Panagos, vice presi- popular... to keep in touch with the ers said they shouldn't be forced to dent of UBC, said Mr. Eaton and the public." By accepting what is the pop- rely on segregated stations for Negro Negro leaders have agreed to "sit down ular regard for entertainment on representation tv or on television. every five or six weeks to see if any- in newspapers, media National Problem They made then won't as- also thing on the station was distasteful." sume "a complete intellectual it clear they weren't concerned only collapse is just around the with WOOK -TV. They said they con- Although the technical problems were corner." sidered the problem to be national. still unsolved as of Thursday, Mr. The chairman reportedly told them Panagos said it was "hoped" the station Communication, response would be able to get on the air with its premier program -a five -hour "musi- sought in Chicago survey cal extravaganza " -by Friday or Satur- WBBM -TV Chicago is conducting KMPC on KGBS a spots day (Feb. 15 or 16). survey to evaluate its ability to "com- It's not very often that one municate to specific parts of its audi- radio station buys time on an- Staying in touch ence and get a significant response." other radio station in its own is media responsibility During a recent half hour of the sta- home town, or that the other station's Late Show, devoted to films of tion will agree to sell time to a Gene Wilkey, vice president and gen- Chicago's transportation facilities, view- rival who wants to woo its lis- eral manager, KMOX -TV St. Louis, ers were asked questions about their teners. But it has happened-and last week called on mass media to personal transportation problems. in the highly competitive com- keep in touch with the people of Prior to the show, ballots with vari- munity of Los Angeles, where America as well as with developments ous transportation questions were print- KMPC, which broadcasts around and new trends abroad. ed in four Chicago newspapers and the clock, is using announcements Mr. Wilkey spoke to the St. Louis other ballots distributed to commuters. on KGBS, a daytime station, to Rotary Club on Feb. 14. In his talk, Ten of these printed questions were invite KGBS listeners to switch Mr. Wilkey reviewed current "chal- asked during the program so viewers to KMPC after KGBS signs off. lenges" in communication. had to watch the show to answer prop- The deal was set by Loyd C. One, he said, is an obligation of erly. Sigmon, vice president executive mass communications media to act as WBBM -TV has given the returned of KMPC, and Wendell B. Camp- a "receiver" to watch and listen to ballots to psychologist, Dr. Gary Stein- bell, vice president and general what's going on in the world. er. He will feed their results to com- manager of KGBS. Another challenge is the necessity puters to ascertain viewer habits and a of "remaining free," he said noting public analysis of commuting problems.

126 (THE MEDIA) BROADCASTING, February 18, 1963 the Great Debates of 1960 and the addition of "non-fiction" programming as a permanent part of prime nighttime schedules on the networks, and a third stage which he describes as a "product revolution." Mr. Karol said the essence of the new stage is a shift to an "active, aggressive search for new forms of non -fiction programming." Examples, he said, would include the White House tour on tv that "created" a non -fiction broadcast using the presence of the tv camera and such programming as the five -part treatment of the American economy (Money Talks). At CAMM breakfast (I to r): FCC moderator of the apostolate; Bishop Commissioner Robert E. Lee, CAMM Fulton J. Sheen, and FCC Chairman president; Rev. Leonard F. Hurley, Newton N. Minow. Media reports... Awards given The All- American Con- mittee which also includes Joseph E. The breakfast and speech were car- ference to Combat Communism has Baudino, Westinghouse Broadcasting ried live on WTTG (TV) Washington given 1962 Vigilant Patriot Recognition Co., and Thomas H. Wall, Dow, and was rebroadcast yesterday (Feb. Awards to WRCV -TV Philadelphia; Lohnes & Albertson. 17) on WNEW -TV New York. ABC -TV; Mutual Broadcasting Co.; WONE Dayton, Ohio, and WAEB Al- lentown, Pa. The awards, given for Advertising 1980: will it be legal then? outstanding service in informing the public about the threat of communism, FONDREN WARNS AGAINST ANTI -ADVERTISING TRENDS will be presented at ceremonies in Washington, D. C., on May 11. The FCC's Omaha tv probe is just see in these developments the foretell- another step along the road toward ing of things to come for all mass New Texas fm KLUE -FM Longview, "advertising 1980" when businessmen media." If total destruction of advertis- Tex., will begin operations Feb. 24 on may have to get together to find ways ing "as we knew it" was not the goal, 105.7 me with 6.2 kw. The new fm, to have advertising made legal once he continued, "then whittling away at companion station of KLUE Longview, more. This was the warning sounded its foundations must have been." is owned by Radio Longview Inc., the by Lee Fondren, station manager -sales Getting back into 1963, Mr. Fondren stockholders of which also own KMHT director, KLZ Denver, in a talk Tues- emphasized that the only way to stop Marshall, Tex. KLUE-FM will operate day before the Broadcast Advertising the trend is to tell the truth about ad- from 6:30 a.m. to 11 p.m. and will carry Club of Chicago. vertising to congressmen and senators news programs from MBS and the Texas State Network. The present trend not only by the "when you find the time and place" to FCC but also by other government do so. KNX agency KNX Los Angeles /CBS agencies and Congress itself, Mr. Fon- Radio Pacific Network has appointed dren cautioned, would seem to indicate Tv information shows Davis, Johnson, Mogul & Colombatto that by 1980 there will be no advertis- Inc., Los Angeles its advertising agency. ing at all. By that date it would appear now in 3rd, `active' stage New WNEM -TV studios WNEM -TV all advertising will have been elimi- Television informational program- nated through progressive lawmaking Saginaw -Bay City -Flint, Mich., dedi- ming has entered a "third stage" in its cated its new studios and sales offices and regulating "in the public interest." development and advertisers are show- Feb. B in the Pick Durant Hotel at Program control and advertising con- with sponsorship. ing their confidence 5 -3555. Saginaw - trol go hand in hand, he indicated. Flint. Phone: CE John Karol, CBS -TV vice president, Bay City offices and studios continue Mr. Fondren first warned of this outlined the changes in what he calls at 5700 Becker Rd., Saginaw. Phone: talks under the same title trend in his "non -fictional" programs in a speech PL 5 -8191. of "Advertising 1980" while he was Feb. 12 before the Advertising Club of president of the Advertising Assn. of Terre Haute. Baseball chatter WLIB New York, . radio station, will the West in 1961 -62. Karol noted the list of adver- Negro- oriented start Mr. interviews with Negro Speaking as though he were in 1980 tisers backing CBS -TV information and broadcasting players on March 1. WLIB and reminiscing, Mr. Fondren "renews programs and commented, "more baseball at vari- called" how broadcasters went along and more advertisers are becoming in- will carry the interviews, taped training camps in Florida, twice a with government suggestions to clean creasingly aware of the fact that non- ous Cliff Evans has sched- up programs and air more and more fiction programs cannot only be as day. Sportscaster with 37 Negro players on noncommercial features "until one day compatible as any other type but can uled talks 20 major league teams. the balance was lost. Between the in- also bring many corollary values of creasing demands for more and more public awareness and goodwill to the BPA agency Infoplan, public rela- free time for culture and the pressure sponsoring company." tions service of Interpublic Inc., New to reduce the number of commercials The three -stage development of news - York, will serve as volunteer publicity on the air, there wasn't enough money information on tv as depicted by Mr. agency for the Broadcasters' Promotion from commercial time left to support Karol: In tv's early years, news was Assn. for 1963. Steve Libby, manager : - the good education features." reported as a "kind of illustrated slide of Infoplan's tv program publicity de- Still recalling in "1980," Mr. Fon- lecture" (and in many instances still partment, will be press representative dren said that "most of us failed to is), a second stage was entered with for the BPA account.

BROADCASTING, February 18, 1983 121': EQUIPMENT & ENGINEERING DOESN'T WORK erage is less than plus or minus 1 db. SYNCOM GOES UP -BUT Included are measurements taken from a ch. 77 translator, installed on NASA baffled as to reason for the malfunction the George Washington Bridge by Adler There's a Syncom in space, but it's the fourth space relay unit to be Electronics Inc. The translator, which not talking. Or at least it ceased op- launched. The first was the Echo bal- rebroadcast the ch. 31 uhf signals re- erating about five hours after it was in- loon, considered a passive relay since ceived from the Empire State Bldg., jected into the first of a two -step orbit radio signals are reflected from its 100 - operated with a visual peak power of and as of Thursday night the commun- ft. surface; the others, all active relays, approximately 1.65 kw, using 16 stacked ications satellite was still voiceless. were Telstar, built by AT &T which paid dipoles with a reflector. The translator The so-called stationary satellite was for its launching, and Relay, built for signals were received for measurement launched successfully in the first half - NASA by RCA. as far as 20 miles from the bridge, Mr. hour of Thursday morning. At 6 a.m., Hutton says. a small rocket inside the satellite was The document is Research Division fired to stabilize Syncom into a 22,300 Radio, tv set sales Report No. R -6302 and is entitled: mile high equatorial orbit over the "Report on Mobile Field Strength Meas- Atlantic Ocean. It was at this point that report banner '62 urements, New York City uhf -tv proj- communication was lost. ect." The best year since 1956 in the sale Late Thursday, National Aeronautics of tv receivers -and a record year in & Administration Space officials ac- radio sales -were reported last week by Demodulator success knowledged they were baffled as to the Electronic Industries Assn. in announc- Since telem- likened to crystal set cause of the malfunction. ing distributor sales and production fig- etry had ceased, there was no way to ures for tv and radio for the 12 months A major breakthrough in laser whether the satellite was in tech- determine of 1962. nology was announced last week with proper orbit or not (it's too small the the development a laser demodulator for ordinary radar to locate). There Output of tv receivers at the manu- by the National Engineering Science was speculation, also, that the satellite facturer level was the highest since 1956. Co. and Douglas Aircraft Co. The perhaps was correctly in orbit but its Radio production fell just short demodulator is the element of a re- attitude (position in relation to the of the record peak set 15 years ago. ceiver that strips off intelligence was This would place In December, distributor sales of ra- the im- earth) wrong. pressed on the carrier frequency. the transmitting antenna in a position dios to retailers reached 1,587,590, the facing away from earth. record month for last year. Television Instead of radio frequencies, lasers use "coherent" light beams and are Syncom, an acronym for synchron- sales for the final month of 1962 totaled said 635,973, to be capable in principle of carrying ous communications, is the latest in a the year's second highest 100 million television programs on one series of space communications experi- month. pencil -thick laser beam. The demodula- ments undertaken by the federal space Sales and production figures for tor development has been likened to agency. It is also considered the ulti- 1962: the introduction of the crystal set in mate, its since assigned orbit would DISTRIBUTOR SALES the early days of radio broadcasting. cause it to revolve around the earth ex- Television Radio actly in time with the earth's rotation. (No. ( No, Period Totals uhf ) Totals fm) RCA makes To a person on earth this would make 1962 6,301,340 11,757,093 transistor advance it appear to hover over the same point 1961 5,774,561 11,225,010 A new semiconductor device, capable continuously. To cover 90% of the of amplifying electric voltages in man- world, only three Syncoms would be PRODUCTION a 1982 6,471,160 598,446 19,161,906 1,227,081 ner analogous to a pentode vacuum required; communication satellites in 1961 6,177,797 370,977 17,373,846 915,297 tube, has been developed by RCA. lower orbits would require 30 -40 satel- Excluding auto radio sales. Includes 7,249,857 auto radios in 1962 lites to maintain continuous operation. compared to 5,568,345 in 1961. Called a metal oxide semiconductor transistor, it is made The 86 -pound Syncom was built for of silicon and should make possible, Dr. James Hil- NASA by Hughes Aircraft Co. It is Uhf mobile measurements lier, RCA Labs. vice president, said, announced by FCC portable, battery- operated, high speed computers; lightweight, high perform- RCA set sales up A report on the mobile field strength ance communications systems, and a measurements made by FCC engineers new generation of tactical and indus- Record January sales of home during the uhf test in New York City trial equipment. The new solid -state instruments were announced by last year was made public by the com- element is the result of a two -year RCA Sales Corp. last week. Dollar mission last week. research effort sponsored jointly by the volume in the home instrument The measurements show, Daniel B. U. S. Air Force and RCA. category, up 23% over the same Hutton, FCC engineer in charge of the month a year ago, was led by a mobile surveys, says, that television sig- Technical topics... 45% increase in sales of color nal strength drops faster with distance television equipment. on uhf than it does on vhf; that where New Sony office Sony Corp. of Amer- Combined sales of color and signals are weak, uhf is less subject to ica opened new executive offices on black-and -white tv sets were 28% man -made noise than vhf; that high vhf- Feb. 11 at 580 Fifth Ave., New York. ahead of January 1962. band signal variations resemble uhf va- Among the departments in the new Radio sales for the first month riations more than they do low vhf-band offices are sales, advertising and ac- were up 10% with fm /am and variations; that the difference between counting. Warehousing and service fa- fm receivers setting new records. winter and summer propagation of tv cilities will continue at Sony's old signals on either vhf or uhf on the av- offices at 514 Broadway, New York.

128 BROADCASTING, February 18, 1963 FATES & FORTUNES

BROADCAST ADVERTISING Ralston and Foremost Dairy accounts, Harvey succeeds Raymond E. Wilson, will be spending extended periods in administrative assistant for advertising James R. Alder - Hollywood and New York. and sales promotion of Shell Oil Co. dice, vp in charge of account services for Compton S. Jones, veteran Washing- Louis Benito, pres- Jack Wyatt Co., Dal- ton advertising executive, has estab- ident of Louis Benito las -New York adver- lished his own firm, Compton Jones Adv., Tampa, Fla., tising and pr firm, Assoc., in Bethesda, Md. Until recently elected chairman of elected executive vp. executive vp of S. G. Stackig Inc., Mr. board of governors He will supervise all Jones previously was with Ketchum, for Southeast Council creative activities, MacLeod & Grove and J. Walter of American Assn. of graphic arts, public Mr. Alderdice Thompson in Washington. New firm Advertising Agencies. relations and client services for com- will offer marketing services to techni- He succeeds Howard Mr. Benito pany. Prior to joining Wyatt in March cal companies and has retained repre- G. Axelberg of At- 1961 as account supervisor, Mr. Alder - sentatives in both New York and Los lanta. Other officers elected: Elliott dice served as international advertising Angeles. Hall, Lowe & Hall Adv., Greenville, S. C., vice chairman; and Montague L. manager for Collins Radio Co. Martin Ryan, direc- Boyd Jr., D'Arcy Adv., Atlanta, secre- of plan- William G. Ohmey, executive vp of tor market tary- treasurer. Beecham Products Inc. (Brylcreem), ning at North Adv., Clifton, N. J., has resigned and will Chicago, promoted to F. Michael Carroll, formerly with announce his future plans shortly. Mr. media director of that Compton Adv., Chicago, joins Earle Ohmey was active in planning Beech - office. Mr. Ryan will Ludgin & Co., that city, as account am's advertising program, which is in- report to Reggie supervisor. volved heavily in television. Schuebel, vp in charge of radio -tv in North's John E. Brady, former senior mar- Ernest J. Hodges, senior vp of Guild, New York office. Mr. Ryan keting executive at Pepsodent Div. of Bascom & Bonfigli, San Francisco, has Lever Bros., New York, joins Papert, been given roving assignment to agen- Frank J. Harvey, manager of adver- Koenig, Lois Inc., that city, as super- cy's New York, Hollywood and Seattle tising controls for General Foods visor on National Airlines account. offices, as part of move toward decen- Corp., named chairman of advertising tralization of agency's services. Mr. administrative control committee of J. Williams D. Wright, formerly with Hodges, who has been supervisor of Assn. of National Advertisers. Mr. Van Sant -Dugdale Co,, Baltimore, joins

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BROADCASTING, February 18, 1963 129 Davis Publishing Co., New York, appointed assistant pr director of New- man- Martin, advertising and marketing agency, Bloomfield, N. J. Robert A. Flynn, former associate editor of Modern Lithography, joins public relations department of N. W. Ayer & Son, New York. William T. Scheyer named pr director for Pittsburgh office of Fuller & Smith & Ross.

Robert L. Berta, account executive at Buchen Adv., Chi- cago-New York agency, elected vp. Mr. Barta has been with agency 16 years. David W. Gifford, former sales manager Mr. Berta of WHIM -AM -FM Providence, R. I., named director of newly created department of business development and research at Bo Bern- Dallas reps elect new officers stein & Co., advertising and pr agency, The Broadcast Representatives member of board of directors; and that city. Assn. of Dallas goes into its second Frank Carter, John Blair & Co., vice David B. Grimm, former vp and sec- year with a new slate of officers. president. Standing (1 -r) are Barney retary of Thomas Advertising, Peoria, Clyde Melville (standing -r), presi- Broiles, Edward Petry & Co., mem- Ill., joins Geyer, Morey, Ballard, New dent of the Clyde Melville Co., will ber of board of directors; David York, as account executive in Racine, serve as president. Other officers Rutledge (past president), The Katz Wis., office. include (seated left to right) Robert Agency, member of board of direc- Dalchau, H -R Representatives, sec- tors; Tom Murphy, The Bolling Co., David E. Grant appointed creative retary; Steve Beard, The Blair Co., treasurer; and Mr. Melville. director of Phillips- Ramsey Inc., San Diego advertising and pr firm.

THE MEDIA N. W. Ayer & Son, Philadelphia, as responsible for overall marketing of account executive. specific number of Breck preparations H. V. Sherrill, sen- and will direct sales, advertising, pro- Willis J. Davis, since 1955 with tv- ior partner of Shields motion, packaging and research for radio commercial production and crea- & Co., New York in- these preparations. Iive staffs of Needham, Louis & Brorby, vestment banking firm, elected chair- Chicago, promoted to executive pro- Larrane Early, former media analyst ducer of agency. Mr. Davis also be- man of board of di- and buyer for Robert Edward Lee rectors of Chris -Craft comes officer of company in his new Agency, Hollywood, appointed media position. Industries (formerly supervisor of Grant Adv., that city. Nafi Corp.), Oakland, Newton Mr. Sherrill Frank, for- Harry Kinzie, vp- creative director of Calif., succeeding mer group research MacFarland, Aveyard & Co., Chicago, Paul V. Shields, who died Dec. 24, manager for house- promoted to senior vp and coordinator 1962. Mr. Sherrill, who joined Shields hold products division creative functions of radio, art & Co. in 1948, was named partner in of of tv- Colgate -Palmolive and copy departments. Also promoted 1950. He has been a director of Chris - Co., New York, joins to senior vps were George Stokes and Craft Industries since 1956, and a di- Fuller & Smith & Cecil Sanders, both formerly vp -ac- rector of Chris -Craft Corp. since that Ross, that city, as count supervisors. Earl Collings, copy company's acquisition by Nafi in 1960. senior project direc- chief, elected vp. Hays MacFarland Chris -Craft Industries, world's largest tor. Mr. Frank Jr., vp- account executive, named as- builder of motor boats, owns KCOP Raymond M. Anrig, former vp and sistant to president. (TV) Los Angeles and KPTV (TV) account executive at Charles W. Hoyt Portland, Ore. Peggy Greenfield, former copy group Co., New York advertising agency, head at McCann- Erickson, San Fran- Richard L. Beach named general joins S. A. Schonbrunn & Co. (Savarin manager of WSCH (FM) Hartford. and Medaglia D'Oro coffiee), Palisades, cisco, joins creative department of Fletcher Richards, & Holden, N. J., as advertising manager. Calkins John Condon, assistant manager, that city. promoted to manager of KTAC Ta- William J. Slattery, chief product Mrs. Edith Roberts, pr director of coma, Wash., succeeding Jerry Geehan, advertising manager for John H. Breck Kettering Family Foundation for last who assumes duties of general manager Inc. (hair preparations firm), Spring- five years, joins pr staff of J. Walter of all Tacoma Broadcasters' operations. field, Mass., promoted to newly created Thompson Co., Chicago. position of product manager. In his John R. DiMeo, manager of KAYO new assignment, Mr. Slattery will be Natalie Gast, formerly with Ziff- Seattle, joins KPUG Bellingham,

130 (FATES & FORTUNES) BROADCASTING, February 18, 1963 Wash., as executive vp and general Other BPA convention appointments manager. James Tincker, KPUG sta- ARF's technical vp include: George Rodman, KGO -TV, tion manager, will remain with station facilities chairman; Dick Robertson, in that capacity. Dr. James J. KRON -TV, program chairman; Bob Brophy, noted Nashick, KPIX (TV), special events; Joe Lobaito, sales manager of Chicago physi- Ron Wren, KGO-AM -FM, local pub- WHRV Ann Arbor, Mich., resigns to cist, elected vp licity; and Bill Sweeney, KFRC, all accept post of general manager of for technical de- San Francisco, local membership. Sac- KMAQ Maquoketa, Iowa. He replaces velopment at ramento, Calif., coordinator is Tony Dennis Voy, who was drafted into mili- Armour Re- Bachman, KXTV (TV); Los Angeles tary service. search Founda- coordinator is Don Allen, NBC. Sidney Kaufman, manager of broad- tion of Illinois Dr. Brophy cast operations for CBS -TV, appointed Institute of John R. Long Jr. to newly created post of manager of Technology. Dr. Brophy had of Springfield, Tenn., CBS -TV network operation in Wash- been serving as director of tech- former State Corn - ington, D. C. Mr. Kaufman will be in nical development since 1961, missioner of Insur- charge of operations department com- when Dr. Richard J. Humphreys ance and Banking, ponent which services CBS News re- resigned to become president of joins WSIX Inc. quirements in Washington. Ralph O. Cooper Union College in New (WSIX- AM -FM -TV Briscoe, assistant controller of CBS, York. Dr. Brophy is best known Nashville) as assistant elected controller. Mr. Briscoe joined for his work in fields of semi- to Louis R. Draughon, CBS in 1958 as member of corporate conductors and solid state physics. WSIX president. Mr. Mr. Long budget section. Long will represent broadcasting company in pr capacity and serve as admin- Robert S. Smith, istrative assistant to Mr. Draughon, vp and director of Kindel, WTHI -FM staff announcer, who has been connected with stations programs for WOR- to news department as transfers WTHI since WSIX was established in Spring- AM - - to news director. FM TV New assistant Richard field in 1927. In 1947 Mr. Long was York, named vp and Laughlin, Arthur Motycka and Jack elected mayor of Springfield and served join fm outlet as general manager. Mr. Wellman announcers. for an unprecedented six consecutive Smith joined WOR- Joseph P. Constantino, promotion two -year terms. He served in state AM-FM as program director of KTVU (TV) San Fran- senate in 1951 and 1953, representing manager in 1956. He Mr. cisco-Oakland, named general chairman 15th Senatorial District. Mr. Long was Smith became program man- of 1963 Broadcasters' Promotion Assn. appointed in 1959 to four -year term ager for WOR -TV in 1958 and was convention to be held Nov. 17 -20 at as State Commissioner of Insurance elected vp and director of programs for Jack Tarr Hotel in San Francisco. and Banking by Gov. Buford Ellington. both stations in 1959. Prior to joining WOR, Mr. Smith was program manager of WINS New York. Frank Engelfried, account executive, promoted to sales manager of WALB- TV Albany, Ga. AMCI antennas Vic Piano, a vp in the radio division of Peters, Griffin, Wood- ward, New York, re- 'TV and FM signs to open his own Omnidirectional TV and FM radio -tv representative Transmitting Antennas company, Vic Piano Assoc., Directional TV and FM effective Transmitting Antennas March 1. Headquar- Mr. Piano ters will be at 211 Tower-mounted TV and FM E. 53rd St., New York. Mr. Piano has Transmitting Antennas been with PGW since 1959 and earlier Standby TV and FM was director of promotion- research and Transmitting Antennas sales development for The Meeker Co. for six years and was with WSB -AM- Diplexers TV Atlanta for six years. Vestigial Sideband Filters Clark D. Vilas, account executive Coaxial Switches with Ward -Griffith Co., joins KNBC- and Transfer Panels TV Los Angeles as administrator for Power Dividers and other Fittings advertising and promotion. Write for information and catalog. Joseph S. Rank, account executive at Blair -Tv, Los Angeles, transferred to New York office in same capacity. Ben Falber Jr., vp and operations ALFORD director of WTHI -TV Terre Haute, named vp in charge of public informa- Manufacturing Company tion for 1963 United Fund Campaign 299 ATLANTIC AVE., BOSTON, MASSACHUSETTS of Vigo County (Indiana). Tipton C.

BROADCASTING, February IR, 1983 1111 Robert Bickerton, formerly with tv in 1948 as sales representative. He sales staff of All- Canada Radio & Tele- AP changes served in various executive positions vision Ltd., Toronto, named manager within sales department until 1961 of company's new office at 333 N. Bill McFarland, former infor- when he was named WBTV's managing Michigan Ave., Chicago. mation manager of Seattle's director. Messrs. Quinn and Robbins World Fair, named regional joined Jefferson Standard Broadcasting J. P. (Pat) Ward - membership executive for broad- in 1949; Mr. Marion in 1952, and Mr. law Jr., general man- casting for Associated Press in Melson in 1951. ager of KIST Santa Washington, Oregon and Idaho. Edward Papazian, Barbara, elected pres- He succeeds Howard Graves, who former director of ident of A -Buy, an as- became chief of Albuquerque bu- media for radio -tv at sociation of IO Cali- reau. Other AP changes are: fornia Gray & Rogers, Phil- radio stations Daniel De Luce, former war cor- offering group rates. adelphia advertising respondent, named executive as- He succeeds Bob agency, joins The sistant in news production and Mr. Wardlaw Katz Agency's new Blum, KEEN San planning; Robert Eunson, chief Other Philadelphia office as Jose. officers elected: Frank of San Francisco bureau, pro- McLaurin, KSRO Santa Rosa, vp, and manager of television moted to general executive and Mr. Herb Wixson, division. Papazian KBIS Bakersfield, treas- director of Asian services; William urer. Appointed to serve on advertis- J. Waugh, Atlanta bureau chief, David J. Kelly, news director of ing committee were Messrs. Blum and assigned to San Francisco, replac- KDKA -AM -FM Pittsburgh, named McLaurin, Ted Snider, KPAY Chico, ing Mr. Eunson; Ronald Autry, news director of KDKA -TV. and George Hemmerle, manager of San chief of New Haven bureau, suc- Francisco office of George P. Hollin- ceeds Mr. Waugh in Atlanta; Vin Maloney named news director bery Co. Dorman Cordell, of Atlantic City, of WEEI -AM -FM Boston. Arthur L. Newsham, merchandising N. J., replaces Mr. Autry in New Rex Morgan appointed director of manager of WDAS -AM -FM Philadel- Haven; Nathan Polowetzky, busi- news and special events for WFIL -AM- phia, named to newly created position ness editor, New York, named as- FM-TV Philadelphia. Les Crystal, who of sales service manager. Carl Helm sistant general news editor; James has been WFIL news director, joins joins station as assistant merchandising Tomlinson, chief of Newark bu- NBC- Chicago as documentary writer - manager. reau, succeeds Mr. Polowetzky producer. as business editor in New York, Harold Parry, sales and Irwin Frank, of St. Louis, Tony Sargent, newscaster and for- manager of WCKY appointed chief of bureau in mer UPI reporter in Chicago, joins Cincinnati and former Newark. CBS News in Washington as newsman. sales vp of WSAI- E. Ben- AM-FM, Edward that city, ham, chief engineer joins WZIP -AM -FM of KTTV (TV) Los Cincinnati vp of station's public affairs department. as in Angeles for eight charge of sales. Ear- Bea Agnetti appointed director in years before leaving lier in his career, Mr. program department of WMAQ -AM- Mr. Parry station year ago to be- Parry served as sales FM Chicago. come manager of en- manager of H. H. Neilsen Co., account gineering for Crowell - executive at WCPO -TV Cincinnati, and Joseph R. Spadea, manager since advertising-promotion 1953 of Detroit office of Henry I. Collier Broadcasting manager for G.E. to Mr. Benham Supply Co. Christal Co., radio representative, and Corp., returns previously associated with CBS for KTTV as head of engineering depart- Glenn Walden appointed chief en- many years, named manager of Detroit ment. Mr. Benham originally joined gineer of WFSU -TV Tallahassee, Fla. office of Meredith Publishing Co., suc- KTTV before station went on air in John Milner, WSUN -AM-TV St. Pet- ceeding Ken Zosel, who moves to Mer- 1949. With Crowell- Collier he headed ersburg, and Alan May, WEDU (TV) edith's home office in Des Moines, engineering for KFWB Los Angeles, Tampa, join WFSU -TV as assistant Iowa, as advertising manager of Better KEWB San Francisco, and KDWB chief engineer and studio engineer, Homes & Gardens. Minneapolis. respectively. Wallace J. Jorgen- Mary I. Devlin, former deputy secre- William M. McCormick, president of son, managing direc- tary of Commonwealth of Pennsyl- WNAC -AM -TV Boston and Yankee tor of WBTV (TV) vania, joins WPEN -AM -FM Philadel- Network, accepted two -year appoint- Charlotte, N.C., elect- phia to work on special projects for ment last week as member of WTBS ed vp; Paul B. Mar- station and its advertisers. Foundation of Massachusetts Institute ion, managing direc- Martin (Red) Mottlow, formerly with of Technology. Mr. McCormick will tor of WBT-AM -FM WGN -AM-TV Chicago, joins news staff advise MIT undergraduates and profes- Charlotte, to assistant of WIND, that city. Before his associa- sors on operation of their new fm sta- vp; L William Quinn, Mottlow Mr. Jorgenson tion with WGN, Mr. was with tion. managing director of WLOL Minneapolis. WBTW (TV) Florence, S. C., to assist- Michael Peshkur and Robert Kan- Mort Crim, former newscaster at ner, engineers at WMCA New York, ant vp; William H. Melson Jr., personnel and allied services manager, to as- KFAB -AM -FM Omaha, joins news de- appointed studio supervisor and main- partment of WLS Chicago. tenance supervisor, respectively. sistant vp; and Dallas L. Robbins, business manager, to assistant secretary - Clure Mosher named sports director Sheila Case, sales promotion writer treasurer. Jefferson Standard Broad- of WCKT (TV) Miami, Fla. at WBBM Chicago, named educational casting Co. owns and operates WBT- director. Miss Case will be responsible AM-FM, WBTV (TV) and WBTW Steve Fox, promotion director of for educational and religious activities (TV). Mr. Jorgenson joined company KHOW Denver, appointed promotion-

132 (FATES & FORTUNES) BROADCASTING, February 18,-1963 merchandising director of KOA -AM- tor of WINN Louisville, Ky. director of KVTV (TV) Sioux City, FM-TV, that city, succeeding Mick Iowa. Herb Kelly, columnist with Miami Schafbuch, who accepts post with News, joins WCKR, WIOD (FM) Leo Willette named director of pub- KOA -AM -FM sales staff. Miami, Fla., with his Show Scene pro- lic affairs for WLW -TV New Orleans. Thomas E. Carroll, gram. Bill Calder, formerly with KPRC business manager of Houston, joins KHJ -AM -FM Los An- WFBM- AM -FM -TV Sydney A. Abrams appointed merchandising director of KIRO- AM -FM- geles as disc jockey. Indianapolis (Time - TV Seattle. Life Broadcast sta- PROGRAMMING tion), appointed as- Dana Crowell and Del Doyle join Phil Williams, ex- sistant business man- KIXZ Amarillo, Tex., as traffic man- ecutive vp of John ager of Time -Life ager and continuity director, respective- Scott Fones Public Broadcast, New York. ly. Mike Davenport joins station's an- Mr. Carroll Relations Co., New Mr. Carroll joined nouncing staff. York, joins produc- Inc. in comptroller's de- Time in 1953 tion firm of Louis de partment. Ken Barnes, formerly with KUSM St. Joseph, Mo., joins KOOL -AM -FM Rochemont Assoc., Fred Brady, formerly with KMPC Phoenix as disc jockey. that city, as vp in Los Angeles, joins KLAC, that city, as charge of planning. Mr. Williams traffic coordinator in commercial de- Dale Kelly, formerly with WPOP Mr. Williams previ- partment. Hartford, Conn., joins WOLF Syracuse, ously was with March of Time and N. Y., as air personality and music Fortune divisions of Time Inc. for 15 B. Mitchell Reed, former air per- director. years. Earlier he served as assistant sonality with KFWB Los Angeles, joins director of tv for 20th Century-Fox WMCA New York, in similar capacity. Ivan Shaner named promotion direc- Television Productions; sales manager Jim Harriott, air personality, resigns. tor of WHAT-AM -FM Philadelphia. for United Artists Television; and vp Deane Johnson, formerly with Al Pruitt, air personality with WDNC of syndication sales for ABC Films. Durham, N. C., joins WPTF Raleigh, KWMT Fort Dodge, Iowa, named pro- Herbert W. Browar elected vp in N. C., in similar capacity. gram director of KOMA Oklahoma charge of production for Filmways Tv City, Okla. Hugh Smith, former news editor of Production, New York. He has been Bob Lyons appointed program direc- WHAS Louisville, Ky., appointed news with corporation since its inception in

The "three band system" makes it much easier to tune in adjacent shortwave stations on the Mitsubishi Electric 9X- 900S. The "band spread" of the smartlooking 9X -900S is twice that of ordinary models since shortwave frequencies have been divided into upper and lower hands ( Band 1; 4 MC -9 MC, Band 2: 9 MC -18.5 MC) so that "clustered" stations are much further apart on the dial. The fine -tuning adjustment, 9- transistor circuit and " three band system of the 9X -900S make its receptivity something spectacular. Ask your nearest dealer for a demonstration.

'_ MITSUBISHI ELECTRIC MANUFACTURING COMPANY Need Offic: Tokyo Building, M hi, Tokyo Cable Address: MELCO TOKYO

BROADCASTING, February 18, 1963 133 1959. In addition to his new responsi- Other officers: John M. Kennedy, first served with Walter Reade as vp-adver- bility, Mr. Browar will continue to vp; Ted de Corsia, second vp; Don tising, publicity and exploitation from serve as associate producer of Mr. Ed Rickles, third vp; and Vincent Pelle- 1947 to 1955 and as vp for catering tv series. tier, fourth vp. Alice Backes was from 1955 to 1957. named Arnold Perl has been signed to long- recording secretary, and Stan- ley Farrar, treasurer. Nicholas F. Pensiero, administrator term contract by Herbert B. Leonard, for staff marketing at RCA, appointed executive producer of Route 66 and new post of marketing EQUIPMENT & ENGINEERING to of manager Naked City series, to provide three services for company's defense elec- original scripts for both shows for pro- Douglas Y. Smith, tronics products. duction next season. vp and general man- Richard Tschudin, production manager of RCA's elec- Alan Landsburg ager of Filmways of California, elected tron tube division named series producer vp. He will be succeeded by Les since 1954, named to of The Biography Guthrie. Filmways also appointed newly created post of of . . . for Wolper George Vieria and Bud Townsend to vp and general man- Productions, Holly- head staff of directors. George Foley ager of RCA's elec- wood, replacing Jack joins Filmways as cinematographer. Jr., tronic components Haley who as- Mr. Smith sumes fulltime pro - and devices. He'll be Gabriel Scogna- ducership on organi- responsible for management and direc- millo, free -lance art- zation's "Legend of Mr. Landsburg tion of electron tube and semiconductor ist, joins Gerald Marilyn Monroe" and other hour -long and materials divisions and continue as Schnitzer Productions, tv specials. Mr. Landsburg, elevated electronic tube division's executive Hollywood, as art di- from producer on Biography, takes head. Mr. Smith, who joined RCA in rector. Mr. Scogna- over supervision of four associate pro- 1930 as engineer, has had prominent millo has been asso- ducer- writers and seven half -hour doc- role in both monochrome and color tv ciated with MGM, picture tube development and in intro- Universal- Internation- umentaries currently in work. Wolper Mr. Scognamillo Productions, headed by David L. Wol- duction of thimble -size nuvistor elec- al, Warner Bros., per, executive producer, produces the tron tube. His climb at RCA included Paramount and Brauberger -Richebe biographical skein for Official Films. posts of manager of Lanchester, Pa., Studios in Paris. manufacturing plant in 1944, manager Ronald Kaiser, formerly with Wil- Tyler McVey, well -known actor, re- of sales operation in 1951 and vice liam Morris Agency and Murray -Wood elected to his third term as president presidency three years later. Dr. Alan Productions, named Screen Gems' stu- of Los Angeles local of American Fed- M. Glover continues as vp and general dio representative in New York. eration of Television & Radio Artists. manager of semiconductor and material division, reporting to Mr. Smith. Lars McSorley, eastern publicity manager for Allied Artists Pictures John A. Henning named manager of Corp., appointed New York press rep- quality standards for Allied Radio resentative for Samuel Bronston Pro- Corp., Chicago. Prior to joining elec- ductions. tronic parts distributor, Mr. Henning was senior associate with management INTERNATIONAL consulting firm of Cresap, McCormick & Paget, Chicago and New York, and Darrell E. Longmore, board chair- before that treasurer of Wright, Camp- man of McKim Adv. Ltd., Toronto, bell & Suitt, Chicago advertising agency. and C. D. Dennis Jr., executive vp, "You can count have retired, but remain as consultants. the great restaurants in America Joseph E. Baker Mr. Longmore has been with McKim on the fingers of one hand:' appointed manager of for 39 years, became president in 1953 distributor sales for industrial products division of Adler Elec- tronics, New Ro- chelle, N. Y. Mr. Baker formerly was field sales engineer in this division which Mr. Baker markets uhf tv broadcasting systems and educational tv systems. Robert Cobler, former director of engineering for Skeleton Studios, joins Acme Film Labs, Hollywood, as technical consultant. Mr. Cobler's initial project will be development of color display unit capable of reproducing an hour STAFFS YOUR Restaurant Voisin is one of them. high -quality color tv film recordings STATION with IGM SIMPLIMATION Open every day for luncheon, cocktails and dinner. from video 30 East 65th St. For original source or tape. reservations:Alichel, LE 5 -3800 Get the details! Find the way to bigger Albert Floersheimer Jr., former pr audiences, lower costs, higher profits director of Theatre Owners of Ameri- with unparalleled flexibility and consist- ca, New York, rejoins Walter Reade - ently better sound. Write for free folder. Sterling, that city, as director of adver- "The Sound of Money." 1GM SIMPLIMATION, tising and publicity. Mr. Floersheimer P. O. Box 943, Bellingham, Washington.

134 (FATES & FORTUNES) BROADCASTING, February 18, 1963 and board chairman in 1960. Mr. Den- Thoburn H. Wiant, 51, vp and ad- George was attending meeting of In- nis joined McKim in 1949, became ministrative manager of Young & Rubi- ternational Radio Consultative Corn - manager of Montreal office in 1953 cam, Detroit, died Feb. 6 following mittee (CCIR) in Geneva. long illness. Mr. Wiant joined Y &R in and executive vp in 1960. Herbert L. Blount, 38, contract man- 1945 as pr director of Detroit office. ager and electronic engineer with Alex- A. He was elected vp, administrative man- Lt. Col. James Klein, USA (Ret.), andria, Va., office of RCA, was killed ager and account supervisor in 1958. former Army information specialist Feb. 5 in an automobile accident on and pr officer, appointed assistant man- D. Milton Gutman Sr., 63, owner and Maryland's Eastern Shore. Mr. Blount, ager of Radio Liberty's network facili- president of Gutman Adv. Co., Wheel- an employe of RCA for 15 years, had ties in West Germany. ing, W. Va., died Feb. 11 of cardiac been with firm's home office in Camden, failure in Ohio Valley General Hos- N. L, before moving to Virginia. pital. DEATHS John Ullrich, 57, radio -tv specialist Mrs. Lesley H. Stowe, wartime in pr department of Gray & Rogers, George M. Nixon, 56, director of en- Philadelphia advertising agency, died gineering development for NBC, died broadcaster and commentator with CFRB Toronto, died Feb. 8 in that city. Feb. 6 at Bryn Mawr Hospital, that Feb. 10 at Terrace Heights Hospital, city. Prior to joining Gray & Rogers Holliswood, N. Y. Mr. Nixon, who William D. George, 56, radio scien- six years ago, Mr. Ullrich had been pro- joined NBC in 1928, was instrumental tist with National Bureau of Standards duction manager of WHYY -TV (edu- in designing NBC's early radio studios Boulder Labs., Colorado Springs, cational ch. 35) and director -producer and had been contributing to develop- Colo., was killed in an automobile ac- at WCAU -TV and WFIL -TV, all Phila- ment of color tv in recent years. cident in Switzerland Feb. 12. Mr. delphia.

FOR THE RECORD

cipals: Dwight W. Strahan (99 %) and Inelda STATION AUTHORIZATIONS, APPLICATIONS J. Strahan & John R. Womack (each .5 %). Mr. Strahan is businessman; Mrs. Strahan As compiled by BROADCASTING Feb. 7 44° 43 51, N. Lat.. 68° 40, 38, W. Long. is housewife; Mr. Womack is accountant Type trans. RCA TT-25DH, type ant. RCA Ann. Feb. 13. through Feb. 13 and based on filings, TW- 9A10 -P. Legal counsel Dow, Lohnes & of the Albertson, consulting engineer Jansky & New am stations authorizations and other actions Bailey, both Washington, D. C. Principals: FCC in that period. board of trustees. Action Feb. 8. ACTIONS BY FCC This department includes data on APPLICATIONS West Chester, Pa.-Edgar G. Shelton Jr. Granted cp for new am on 1520 kc, 250 w -D. new stations, changes in existing sta- Toledo, Ohio-Springfield Tv Bcstg. Corp. P. O. address 1735 DeSales St., Washington hearing cases, Uhf ch. 79 (860 -866 mc); ERP 727 kw vis., 6, D. C. Estimated construction cost $25; tions, ownership changes, 314 kw aur. Ant. height above average ter- 800; first year operating cost $75,000; rev- rules & standards changes, routine rain 989 ft., above ground 1,049 ft. P.O. ad- enue $90,000. Mr. Shelton, sole owner, also dress c/o William L. Putnam, Box 2210, owns pr firm. Initial decision looking to- roundup of other commission activity. Springfield, Mass. Estimated construction ward grant became effective Feb. 7. cost $699,900; first year operating cost $545: Midland, Tex. -Mid -Tex Radio. Granted Abbreviations: DA- directional antenna. cp 000; revenue $360,000. Studio location Toledo, cp for new am on 1510 ice, 500 w -D. P. O. -construction permit. ERP- effective radi- trans. location Oregon, Ohio. Geographic address Box 46, DeRidder, La. Estimated ated power. vhf -very high frequency. uhf coordinates 41° 40' 35" N. Lat., 83° 23, 35" construction cost $17.125; first year operat- -ultra high frequency. ant. -antenna. aur. - W. Long. Type trans. RCA TTU -25B, type ing cost $36,000; revenue $48,000. Principals: aural. vis.- visual. kw- kilowatts. w- watts. ant. RCA TTU -52H. Legal counsel McKenna Cyril W. Reddoch (50 % %), Ralph L. Hooks mc- megacycles. D -day. N- night. LS- & Wilkinson, Washington, D. C.; consulting (33 15 %) and C. Winsett Reddoch (16 %). local sunset. mod. -modification. trans.- engineer George R. Townsend, Springfield, Principals are also owners of KREH Oak- transmitter. unl.- unlimited hours. kc-kilo- Mass. Principals: Roger L. Putnam (23.4 %), dale, La., and KFYN Bonham, Tex., and cycles. SCA- subsidiary communications au- William L. Putnam (4.48 %) and others. Other Cyril W. Reddoch and Mr. Hooks own thorization. SSA -special service authoriza- Springfield stations: WWLP (TV) Spring- KSTV Stephenville, Tex. Action Feb. 6. tion. STA- special temporary authorization. field. WWOR (TV) Worcester and new tv SH- specified hours. *-educational. Ann.-. in Pittsfield, Massachusetts. Announced. all Existing am stations Victoria, Tex.-Guadalupe Valley Tele- casting Inc. Uhf ch. 19 (500 -506 mc); ERP APPLICATIONS New tv stations 4.34 kw vis., 1.96 kw aur. Ant. height above KAAA Kingman, Ariz.-Cp to increase average terrain 218 ft., above ground 214 daytime power from 250 w to 1 kw and ACTIONS BY FCC ft. P. O. address c/o Dwight W. Strahan, install new trans. Ann. Feb. 13. Sterling, Colo. -Frontier Bcstg. Co. By pres., Box 1775, Victoria. Estimated con- WKAM Goshen, Ind. -Cp to change hours memorandum opinion & order, granted co struction cost $34,434; first year operating of operation from daytime to uni. using $12,000; 1 for new tv on vhf ch. 3 (60 -66 mc); ERP cost revenue $12,000. Trans. and power of 250 w, kw -LS and install DA 27.7 kw vis., 16.6 kw aur. Ant. height above studio locations both Victoria. Geographic system (DA -N). Ann. Feb. 13. average terrain 784 ft., above ground 604 coordinates 28° 48, 55" N. Lat., 97° 00' 20" WBGN Bowling Green, Ky. -Cp to in- ft. P. O. address 2923 E. Lincolnway, W. Long. Type trans. Continental Electronics crease daytime power from 250 w to 1 kw Cheyenne. Wyo. Estimated construction cost PA -714: type ant. RCA TFU -6B. Consulting and install new trans. Ann. Feb. 13. 148.500; first year operating cost less than engineer Guy C. Hutcheson, Victoria. Prin- WNAG Grenada, Miss. -Cp to increase 40,000; revenue more than $40,000. Studio and trans. locations both 9.3 miles east of Sterling post office. Geographic coordinates 40° 36, 59.7" N. Lat., 103° O1. 50.3" W. Long. Type trans. RCA Try -A, type ant. RCA TF -6AL. Legal counsel Koteen & Burt, Washington, D. C.; consulting engineer EDWIN TORNBERG Robert C. Pfannenschmid, Pueblo, Colo. Principals: Cheyenne Newspapers Inc. (24.4 %), estate of Tracy S. McCraken and family (20 %), F. R. Ricketson Jr. (17 %) & COMPANY, INC. and others. McCraken family controls Cheyenne Newspapers. Applicant also owns KFBC -AM -TV Cheyenne, Wyo., and KSTF (TV) Scottsbluff, Neb. Grant is subject to final action on Frontier's application for renewal of license of KFBC -TV. FCC denied Negotiators For The Purchase And Sale Of petition by May Bcstg. Co. (KMTV Omaha, Neb.) opposing trans. move. Comr. Lee dis- Radio And TV Stations sented. Action Feb. 13. Appraisers Financial *Orono, Me. -U. of Maine. Granted cp for Advisors new tv on vhf ch. 12 (204 -210 mc); ERP 299 kw vis., 150 kw aur. Ant. height above New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 average terrain 990 ft., above ground 500 West Coast -1357 Ave., ft. P. O. address c/o Frank Borda, Orono. Jewell Pacific Grove, Calif. FR 5.3164 Estimated construction cost $709,700; first Washington -711 14th St., N.W., Washington, D.C. DI 7-8531 year operating cost $182,750. Studio location Orono; trans. location 6.8 miles S.E. of Bangor on Hog Hill. Geographic coordinates

BROADCASTING, February 18, 1963 135 daytime power from 250 w to 1 kw and Chmn. Minow and Comr. Bartley dissented. Rockford Tv Inc. from over 50 stockholders install new trans. Ann. Feb. 13. Action Feb. 13. to WREX -TV Inc. (100 %), solely owned by KTDO Toledo, Ore. -Cp to increase day- WWRJ White River Junction, Vt.- Granted Gannett Inc., also large corporation. Con- time power from 250 w to 1 kw and install assignment of license from Emily S. Stork - sideration $3,420,000. Gannett Newspaper new trans. Ann. Feb. 13. erson (49 %), Philip C. (26 %) & Shirley Z. stations are WHEC -AM -TV Rochester, (24.5 %) Smith and John M. Storkerson WINR -AM -TV Binghamton, WENY Elmira. (.5 %), d/b as White River Enterprises Inc., all New York, and WDAN Danville, Ill. Ann. New fm stations to Lee Nolan (74.8 %), Frederick M. Daley Feb. 7. APPLICATIONS Jr. (25 %) and Jean S. Nolan & Raffaele M. WREX -TV Rockford, Ill. -Seeks assign- Terino (each .1 %), tr /as Green Mountain ment of license and cp from Greater Rock- Belgrade, Mont. -Christian Enterprises Inc. Radio Inc. Consideration $35,000. Mr. Nolan ford Tv Inc. to WREX-TV Inc. (Contingent 98.7 mc, ch. 244, 2.88 kw. Ant. height above is announcer at WITH -TV Washington, N. on grant of above application). No financial average terrain 95 ft. P. O. address 21 N. C.; Mr. Terino Is attorney; Mrs. Nolan is consideration involved. Ann. Feb. 7. 27th St., Billings, Mont. Estimated construc- housewife. Action Feb. 8. WMFT Terre Haute, Ind. -Seeks transfer tion cost $10.872; first year operating cost of control of licensee corporation, Citizens $5,900; revenue $5,900. Principals are board APPLICATIONS Bcstg. Inc. (180 shares issued), from Thomas of directors of non -profit organization (no S. Land & Bryan Davidson (each 79 shares) stock issued); Harold Erickson, pres. Chris- WARI Abbeville, Ala.-Seeks acquisition and Murrell J. Log (22 shares) to George A. tian Enterprises owns KGVW Belgrade, of positive control of licensee corporation, and Martha L. Foulkes (100% as joint ten- KGLE Glendive and KURL Billings, all Abbeville Radio Inc., from James F. Craw- ants). Consideration $80,000. Mr. Foulkes, Montana. Also see Billings application be- ford (42 shares now, 11 after transfer) by local businessman, until recently was em- low. Ann. Feb. 13. John V. Mizell (42.8% noar, 53.9% after ployed by WTHI- AM -FM -TV Terre Haute. Billings, Mont.- Christian Enterprises Inc. transfer). Consideration $3,100. Other own- Ann. Feb. 13. 97.1 mc, ch. 246, 15.9 kw. Ant. height above ership remains stable. Ann. Feb. 7. KHAL Homer, La. -Seeks assignment of average terrain minus 30 ft. Estimated con- KBLF Red Bluff, Calif.-Seeks assignment license from Drs. Thomas M. Deas & Joe struction cost $17,677; first year operating of license from Victor Muscat (75 %) and F. Rushton and William M. Bigley (each cost $5,900; revenue $5,900. For other in- Clay McGowan (25 %), d/b as Victor Indus- 33 !;%). d/b as Claiborne Bcstg. Corp., to formation see Belgrade, Mont., application tries Corp. of California, to Walter B. Lake Gene Humphries, Horace E. McLain and above. & Robert F. Dennis (each 30 %), Willard Quinton M. Ghormley, tr /as Homer Radio Baumgarten (25.6 %), Charles B. O'Neill Co. Consideration $32.000. Mr. Humphries Existing fm station (8 %) and Adair S. Wingerd & James H. has 50% interest in KVIN Vinita, Okla. Ann. Hastings (each 3.2 %), tr /as North Sacra- Feb. 13. APPLICATION mento Valley Bcstg. Co. Consideration $120,- WGPR (FM) 000. Mr. Lake is part owner of Daren F. Detroit, Mich. -Seeks assign- City, Okla. to ment of cp from Ross Mulholland (100 %) KEFM (FM) Oklahoma -Cp McGavren Co., radio -tv rep company; Mr. to Mr. Mulholland (100 %), d/b as W.G.P.R. increase ERP from 2.9 kw to 3 kw; increase Dennis is majority owner of advertising Inc. ant. height above average terrain to 154.5 agency; Mr. Baumgarten is gen. mgr. of No financial consideration involved. ft.; change ant.- trans. and studio locations KBLF; Mr. O'Neill owns brake -lining plant; Ann. Feb. 11. and change station location to Midwest City, Mr. Wingerd is employed at Mr. Dennis's KAVE -AM -TV Carlsbad, N. M. -Seeks Okla. Ann. Feb. 13. agency; Mr. Hastings is attorney. Ann. Feb. transfer of control of licensee corporation, 12. Voice of the Caverns Inc., from Edward WRIZ Coral Gables, Fla.-Seeks acquisi- P. Talbott (50.5 %), deceased, to his widow, Ownership changes tion of positive control of permittee Lucile R. Talbott (50.5 %). No financial con- ACTIONS BY FCC corporation, Sioux Bcstg. Corp., by Kenneth sideration involved. Ann. Feb. 13. L. Wood by purchase of stock in Dominion WOTT Watertown, N. Y. -Seeks assign- KOCO -TV Enid, Okla.- Granted assign- Enterprises Investment Corp. (70% owner ment of license from James M. Johnston ment of license and cp from Cimarron Tv of Sioux); Mr. Wood (49.7% before transfer. (58.33 %), Frances G. Taylor (39.16 %) and Corp. to Capital City Investment Co., large 50.3% after) will get stock from his wife, William R. Stevens (2.51 %), d/b as Thousand corporation with no majority stockholder Jean M. Wood (1.3% before, 0.7% after). Islands Bcstg. Inc., to Earl L. Cump which wholly owns Cimarron. No financial No financial consideration involved. Ann. (82.50 %). Rev. Roland W. Renkel (31.25 %) consideration involved. Action Feb. 12. Feb. 13. and William E. Sullivan (6.25 %), tr /as CRS WAKU Latrobe, Pa.- Granted assignment WPEX -FM Pensacola, Fla. -Seeks relin- Enterprises Inc. Consideration $135,000. Mr. of license from Keith W. Horton (33Sá %), quishment of positive control of licensee Cump owns construction firm; Rev. Renkel Mark K. Taylor (33',á %) and others, d/b corporation, Mello -Tone Inc., by Earl D. is Lutheran pastor; Mr. Sullivan is sales- as Tayloradio Corp., to Charles C. Rut- Hutto (52.8% before transfer, 40.66% after) man for WLYH -TV Lebanon, Pa. Ann. Feb. ledge & Kenneth R. Chapin (each 40 %) through sale of unissued stock by licensee 13. and John J. Stewart (20 %), tr /as West- to L. T. France (30.12 %) and Louis Nacsa (1.26 KGRO Gresham, Ore. -Seeks assignment moreland Bcstg. Corp. Consideration $65,- Jr. %); other ownership remains proof license from Daniel M. McPeak (100 %). 000. Mr. Rutledge is program director of portionately stable. Consideration is pay- d/b as Gresham Bcstg. Co., to E. WTRU Muskegon, Mich.; Mr. Chapin is ment of notes. Ann. Feb. 7. John Mr. WTCX (FM) St. Petersburg, Grant & George O. DeWitz Jr. (each 40%) gen. mgr. of WKCW Warrenton, Va.; Fla. -Seeks and Marion McKeown (20 %), tr /as Action Stewart is salesman at WELL Battle Creek, transfer of licensee corporation, Trans- Bcstg. Consideration $72,500 less liabilities. Mich. Action Feb. 13. Chord Inc. (20,000 shares issued), from Harry Mr. Grant is gen. mgr. of KLIQ Portland; KJET Beaumont, Tex.-Granted assign- C. Offutt Jr. (19,700 shares), Marian V. Mr. DeWitz is mgr. of KGRO; Mrs. Mc- ment of license from Leon S. Walton (100 %), Offutt (295 shares) and James T. Vocelle Keown is d/b as Golden Triangle Bcstg. Co., to Ed- (5 shares) to Murray Carpenter (100%). KGRO's assistant office mgr. Ann. ward E. McLemore and R. Thomas Gibson Consideration $50,000. Mr. Carpenter is past Feb. 12. (each 50 %). tr /as KJET Inc. Consideration owner of several broadcast stations. Ann. KSLM Salem, Ore. -Seeks transfer of con- $205,000 and $20,000 for agreement not to Feb. 7. trol of licensee corporation, Oregon Radio compete. Mr. McLemore and Mr. Gibson KHAI Honolulu, Hawaii-Seeks assign- Inc., from Lou C. McCormick (85.4 %), share ownership of KZEY Tyler, Tex. Ac- ment of license from Robert Sherman executrix of estate of Glenn E. McCormick, tion Feb. 13. (100 %), d/b as Royal Bcstg. Inc., to George deceased, to Lou McCormick Paulus (34.6% KHUL (FM) Houston, Tex. -Granted as- M. Mardikian, B. Floyd Farr and George D. before, 100% after transfer), one in same signment of license from Edgar B. Younger Snell (each 33 % %), tr /as Royal Hawaiian person as Lou C. McCormick. No financial Jr. (100 %), d/b as B -M -R Bcstg. Corp., to Radio Inc. Consideration is assumption of consideration involved. Ann. Feb. 12. Charles Temple & Ted Norman (each 45 %) debt. Three principals also own KEEN -AM- and Elizabeth Ann Moore (10 %), tr /as Nor - FM San Jose, KCVR -AM -FM Lodi, both Hearing cases Temp Bcstg. Corp. Consideration $44,117. California, and KVEG Las Vegas, Nev. Ann. Mr. Temple is sales manager of KFJZ Ft. Feb. 7. INITIAL DECISIONS Worth, Tex.; Mr. Norman is station man- WREX -TV Rockford, I11. -Seeks transfer Hearing Examiner Forest L. McClenning ager of KFJZ -FM; Mrs. Moore is housewife. of control of licensee corporation, Greater issued initial decision looking toward grant- ing application of Tri- County Bcstg. Inc. to increase power of WIFM Elkin, N. C., on 1540 kc, D, from 250 w to 1 kw with 500 w -CH; conditions and pre -sunrise operation with daytime facilities precluded pending final decision in Doc. 14419. Action Feb. 13. Hearing Examiner David I. Kraushaar issued initial decision looking toward grant- ing application of Onondaga Bcstg. Inc. for new tv on ch. 9 in Syracuse, N. Y., and denying competing applications of Veterans Bcstg. Inc., Syracuse Tv Inc., W.R.G. Baker Radio & Tv Corp., WAGE Inc., Syracuse Civic Tv Assn. Inc., Six Natirns Tv Corp., Salt City Bcstg. Corp., and George P. Hollingbery. Action Feb. 7. AUTO LOG OTHER ACTIONS By report & order, commission denied petition by Richard B. Steuer for reconsideration of commission action of Nov. 8, 1962, which denied his proposal to shift ch. 3 from Sterling, Colo., to Cheyenne, Wyo. Steuer does not now allege any facts not GENERAL ELECTRON /C otherwise known to commission and considered in making its decision to leave ch. 3 at Sterling. Comr. Lee dissented. Action [.1 LABORATOR /ES, INC. Feb. 13. 195 Massachusetts Avenue, Cambridge 39, Mass. By memorandum opinion & order, commission denied petition by KCMC Inc. (KTAL -TV), Texarkana, Tex., for stay of 136 (FOR THE RECORD) BROADCASTING, February 18, 1963 PROFESSIONAL CARDS

JANSKY & BAILEY JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS Offices and Laboratories Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS RADIO 0 TELEVISION National Press Bldg. Upper Montclair, N. I. 1339 Wisconsin Ave., N.W. 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 STerling Washington 7, D.C. FEderal 3 -4800 3 -0111 Telephone District 7 -1205 Laboratories, Great Notch, N. I. Washington 4, D. C. Member AFCOE Member AFCCE Member AFCCE Member dFOCE

COMMERCIAL RADIO A. D. Ring & Associates & JONES EQUIPMENT CO. GAUTNEY Lohnes & Culver 41 Years' Experience in Radio Everett L. Gen. Dillard, Mgr. CONSULTING RADIO ENGINEERS Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. Engineering 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1710 H St., N.W. 298 -6850 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 6, D. C. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. Carr & Associates RUSSELL P. MAY KEAR & KENNEDY A. EARL CULLUM, JR. Consulting CONSULTING ENGINEERS 711 14th St., N.W. Sheraton Bldg. Radio 0 Television 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE Washington 5, D. C. Engineers WASHINGTON 6, D. C. DALLAS 9, TEXAS REpublic 7 -3984 Washington 6, D. C. Fort Evans MEIrose 1 -8360 Member AFCCE 1000 Conn. Ave. Leesburg, Va. Member ¿FLOE Member AFCCE Member AFOCE

SILLIMAN, MOFFET GEO. P. ADAIR ENG. CO. WALTER F. KEAN GUY C. HUTCHESON & KOWALSKI CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television P.O. Box 32 CRestview 4 -8721 Associate 1405 C St., N.W. Communications-Electronics St., N. W. George M. Sklom 1100 W. Abram Republic 7 -6646 901 20th Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Washington 5, D. C. Riverside, Ill. (A Chicago suburb) ARLINGTON, TEXAS Federal 3 -1116 Member AFCOE Member ¡MOB Member AFCCE

HAMMETT & EDISON JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS 9th Floor, Securities Bldg. Box 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 8200 Snowville Road San Francisco 28, California 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Diamond 2 -5208 KANSAS CITY 14, MISSOURI Washington 5, D. C. Phone: 216 -526 -4386 Member AFCCE Member ¿FOCE Member AFCCE

A. E. J. G. ROUNTREE VIR N. JAMES Towne Assocs., Inc. PETE JOHNSON CONSULTING RADIO ENGINEERS TELEVISION and RADIO CONSULTING ENGINEER Consulting am -fm -tv Engineer. Applications and Field Engineering ENGINEERING CONSULTANTS P.O. Box 9044 232 S. Jasmine St. Applications -Field Engineering 420 Taylor St. Texas Phone: (Area Code 3031 333 -5562 Austin 56, Suite 601 Kanawha Hotel Bldg. DENVER 22, COLORADO San Francisco 2, Calif. GLendale 2 -3073 Member dFOOE PR 5 -3100 Charleston, W.Va. Dickens 2 -6281

MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER E. HAROLD MUNN, JR. & Associates CONSULTING RADIO ENGINEER Consulting Engineer BROADCAST ENGINEERING AM -FM -TV Consulting Radio Engineers CONSULTANT 622 Hoskins Street 436 Wyatt Bldg. Microwave Box 220 Washington 5, D. Lufkin, Texas P. 0. Box 13287 C. Coldwater. Michigan Fort Worth 18, Texas Phone: 347 -9061 NEptune 4 -4242 NEptune 4 -9558 BUtler 1 -1551 Member AFCOE Phone: BRoadway 8 -6733

COMMERCIAL RADIO CAMBRIDGE CRYSTALS tN ° MONITORING CO. PRECISION FREQUENCY JOHN H. MULLANEY Ser,efia vice PRECISION FREQUENCY MEASURING SERVICE and ASSOCIATES MEASUREMENTS A Division of AM -FM -TV SPECIALISTS FOR AM -FM -TV Multronics, Inc. 103 S. Market St., Concord 2000 P St., N.W. Directory Lee's Summit, Mo. Cambridge445 Mass. Washington 6, D. C. Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Columbia 5 -4666 Member 4100E

BROADCASTING, February 18, 1963 137 request by Charles County for enlargement of issues to add "strike" issue to applicant Dorlen; (3) granted Dorlen motion to strike BROADCASTING Charles County pleading; and (4) on own SUMMARY OF COMMERCIAL motion, added issue to determine whether Dorlen application was filed for principal Compiled by BROADCASTING, Feb. 13 or incidental purpose of obstructing or de- laying establishment of am facility at La ON AIR CPS TOTAL APPLICATIONS Plata. Board Member Pincock absent; Lic. Cps. Not on air for new stations Board Member Nelson dissented and issued statement. Action Feb. 8. AM 3,748 71 113 474 Granted petition by Denver Area Bcstrs. FM 1,055 30 130 286 (KDAB), Arvada, Colo., and extended to rv 515 65 77 107 Feb. 13 time to file oppositions to motion to enlarge issues filed by Lakewood Bcstg. Service Inc. (KLAK), Lakewood, in proceeding on Denver's am application, et al. Action Feb. 8. OPERATING TELEVISION STATIONS Granted petition by Mountain View Bcstg. Co. for waiver of hearing and extension of file Compiled by BROADCASTING, Feb. 13 time to statement to extent of extending to March 8 time to file statement TOTAL to mitigate or justify circumstances and VHF UHF TV conduct complained of in order to show cause why license for WBMT Black Moun- Commercial 486 94 580 tain, N. C., should not be revoked. Board Non -commercial 47 21 68' Member Pincock absent. Action Feb. 8. By memorandum opinion & order in proceeding on applications for new am stations of Eastern Bestg. System Inc., Brook- field, Conn., Colonial Beste. Co. and George F. O'Brien, both New Milford, Connecticut, COMMERCIAL STATION BOXSCORE and Fairfield Bcstg. Co. Easton, Conn., in Docs. 14186 et al.. directed hearing examin- Compiled by FCC, Jan. 31 er to proceed to resolve issues 11 through 14 concerning character qualifications as to AM FM TV applicant Fairfield and issue partial initial Licensed (all on air) 3,748 1,055 515 decision on those matters; parties wishing 71 30 65 to file exceptions must do so with Review Cps on air (new stations) Board within 30 days after release of par- Cps not on air (new stations) 113 130 77 tial initial decision. (Pending before Re- Total authorized stations 3,932 1,215 664 view Board is joint request by applicants for new stations (not in hearing) 277 173 54 for approval of agreement looking toward Applications dismissal of Colonial, Messrs. O'Brien, and Applications for new stations (in hearing 196 13 51 Fairfield applications; payment by Eastern, Total applications for new stations 473 286 105 Colonial, and Mr. O'Brien to Mr. Fairfield of Applications for major changes (not in hearing) 315 109 43 $12,000 [one third each] as partial reim- bursement of expenses incurred by latter in Applications for major changes (in hearing) 54 3 8 processing its application; grant of Eastern Total applications for major changes 369 112 51 application and assignment of that cp to Licenses deleted 0 2 0 new corporation in which Eastern will own 40% Cps deleted 1 1 and Colonial and Mr. O'Brien each 30 %.) Action Feb. 8. 'Includes 3 stations operating on unreserved channels. Granted petition by Greenville Bcstg. Co., Greenville, Ky., and extended to Feb. 25 time to file exceptions to initial decision in proceeding on its am application and F. Dec. 18, 1962, grant of application of KTBS TV), and Jacksonville Bcstg. Corp. for new that of Hayward Spinks, Hartford, Ky. Inc. for mod. of cp to increase ant. height tv stations on ch. 12 in Jacksonville, Fla., Action Feb. 7. of KTBS -TV Shreveport, La., an additional in Docs. 10833 -5, denied motion by Florida - Granted petition by Broadcast Bureau 200 ft., to 1,780 ft. Pending petitions by Georgia Tv Inc. to strike notice of appear- and extended to Feb. 18 time to file excep- KTAL-TV for reconsideration and to vacate ance filed by Jacksonville Bcstg. Corp. Ac- tions to initial decision in proceeding on order and deny KTBS -TV application will tion Feb. 7. application of Stuart W. Epperson for new be considered at later time. Action Feb. 13. am in Winston- Salem, N. C. Action Feb. 7. By order, commission granted motion Routine roundup Granted petition by Prince William by WIDU Bcstg. Inc., Asheboro, N. C., and Bcstg. Corp. (WPRW), Manassas, Va., and extended time to Feb. 11 to file opposition ACTIONS BY REVIEW BOARD extended to March 8 time to respond to to application for review of Review Board By memorandum opinion & order in petition to enlarge issues filed by Easton ruling filed by Al -Or Bcstg. Co., Mebane, proceeding on applications of Charles Coun- Bcstg. Inc. (WEMD), Easton, Md., in pro- N. C., in proceeding on their applications ty Bcstg. Inc. and Dorlen Bcstrs. Inc. for ceeding on their am applications, et al. for new am stations. Action Feb. 8. new am stations in La Plata and Waldorf, Action Feb. 7. By order, commission granted petition respectively, both Maryland, in Does. 14748- Granted motion by Denver Area Bcstrs. by South Texas Telecasting Inc. (KVDC), 9, (1) denied Dorlen's petition to enlarge Colo., and to 14 (KDAB), Arvada, extended and extended time to Feb. to file replies issues to determine whether grant of Charles Feb. 7 time to file oppositions to motion to to exceptions to initial decision in Corpus County application would be likely to cause enlarge issues filed by Lakewood Bcstg. Christi, Tex., tv ch. 3 proceeding. Action economic injury to Dorlen's WSMD (FM) Service Inc. (KLAK), Lakewood, in pro- Feb. 8. Waldorf and, if so, whether such injury is ceeding on Denver's am application, et al. By memorandum opinion & order in likely to cause WSMD to cease operations Action Feb. 6. City of Jack- and thus deprive Charles County, Md., of proceeding on applications of Scheduled oral argument for March 7 sonville, Florida -Georgia Tv Inc. (WFGA- its only full-time local service; (2) denied in proceeding on am application of WFYC Inc. (WFYC), Alma, Mich. Action Feb. 6. By memorandum opinion, held in abeyance ruling on petition by respondents Connecticut Tv Inc. and Springfield Tv ''SUBSCRIPTION APPLICATION-- Bcstg. Corp. for extension of time to file petition for review of interlocutory ruling BROADCASTING The Businessweekly of Television and Radio by hearing examiner in proceeding on application of Triangle Publications Inc. 1735 DeSales Street, N.W., Washington 6, D. C. (WNHC -TV), New Haven, Conn., pending service of instant pleading upon other par- Please start my subscription immediately for- ties as required by Sec. 1.44 of rules; if required proof of service is not filed within El 52 weekly issues $7.00 104 weekly issues $12.00 Payment attached 5 days, petition will be dismissed. Action 5. 52 issues & 1963 Yearbook $12.00 Please bill Feb. Granted petition by 1540 Radio Inc., 1963 Yearbook $5.00 Richmond, Va., and extended to Feb. 12 time to reply to opposition to petition to reopen record filed by Eliades Broadcast name title /position Co., Hopewell, Va., in proceeding on their am applications. Action Feb. 5.

company name ACTIONS ON MOTIONS Commission granted petitions by Ralph address D. Epperson and Valley Bcstg. Co. to extent of extending from Feb. 15 to March 18 time city zone state to file comments and from March 18 to April 17 for replies in matter of revision of fm Send to borne address- broadcast rules, particularly as to allocation and technical standards. Action Feb. 7.

138 (FOR THE RECORD) BROADCASTING, February 18, 1963 examina- dated am proceeding on applications of By Chief Hearing Examiner witnesses to be produced for cross- Radio James D. Cunningham tion. Action Feb. 11. WNOW Inc. (WNOW), York, Pa., and Bcstg. Assoc. Inc. (WEER), Warrenton, Va. Action Scheduled prehearing conferences and Granted motion by International Feb. 11. hearings in following am proceedings on Corp. and continued Feb. 13 hearing to dates shown: March 13 and April 17: Nor- Feb. 28, at time and place heretofore speci- ristown Bcstg. Inc. (WNAR), Norristown. fied, in proceeding on its application and By Hearing Examiner Forest L. McClenning Pa.; March 12 and April 17: Chicago Coun- those of Jesus Vargas Candelaria and Mau - Upon informal request by parties in ty Bcstg. Co.. Lindstrom. and Brainerd ricio Alvarez- Martin for new am stations Grand Rapids, Mich., tv ch. 13 proceeding Bcstg. Co. (KLIZ), Brainerd, both Minne- in Carolina and Bayamon, Puerto Rico, re- Docs. 14407 et al., extended from Feb. 13 6. in sota; March 11 and April 10: Clinch Moun- spectively. Action Feb. to March 11 time to file proposed findings tain Bcstg. Co.. Lebanon, Va. March 12 and Scheduled further prehearing confer- and from March 11 to April 11 for replies. April 18: Magic City Bcstg. Corp. (WBHM), ence for Feb. 11. and continued Feb. 25 Action Feb. 7. Birmingham, Ala.; March 14 and Anril 22: hearing to March 18, at time and place Mt. Golden Triangle Bcstg. Inc. (WEEP), originally scheduled, in proceeding on ap- By Hearing Examiner Chester F. Oliver. Pa. Action Feb. 8. plications of Service Broadcasting Corp. and Naumowicz Jr. Scheduled prehearing conference for Z -B Bcstg. Co. for new am stations in March 12 and hearing for April 8 in con- Kenosha, Wis., and Zion, RI., respectively. By order formalized certain agreements solidated am oroceedine on applications of Action Feb. 4. reached at Feb. 6 hearing in proceeding on Pekin Bcstg. Co. (WSIV), Pekin, Ill., et al. application of Pinellas Radio Co. for new Action Feb. 8. By Hearing Examiner Walther W. Guenther am in Pinellas Park, Fla., and scheduled of Jan. On own motion, scheduled further pre- certain procedural dates, and resumption On own motion, amended order 10. Action Feb. 7. 25 to provide that introduction of evidence hearing conference for Feb. 12 in proceed- of hearing for April in investigatory proceeding concerning Mc- ing on application of Bay Shore Bcstg. Co. In proceeding on applications of Reli- Lendon Corp. (WYNR), Chicago, Ill., shall for new am in Hayward, Calif. Action Feb. able Bcstg. Co. and Blue Ridge Mountain commence in Chicago on March 19, in lieu 6. Bcstg. Inc. for new am stations in Calhoun of March 5, and scheduled prehearing con- In proceeding on am application of and Ellijay, both Georgia, respectively, in ference for 2:00 p.m., March 18; all sessions Hudson Valley Bcstg. Corp. (WEOK), Docs. 14673 -4, pursuant to agreements will be held in Room 705, U. S. Customs Poughkeepsie, N. Y., granted request by reached at Feb. 5 prehearing conference, Bldg.. 610 S. Canal St.. Chicago. Action respondent Dutchess County Bcstg. Corp. scheduled certain procedural dates, and Feb. 5. and extended from Feb. 6 to Feb. 13 time hearing for April 23. Action Feb. 5. Scheduled prehearing conferences and to notify hearing examiner as to necessity hearings in following am proceedings on for cross -examination, and ordered that. By Hearing Examiner Herbert Sharfman dates shown: Feb. 21 and March 12: Acco- unless hearing examiner is notified by close mack- Northampton Bcstg. Inc. (WESR), of business on Feb. 13. parties will have Received in evidence copy of balance Corp. been deemed to have waived objections sheet as of Dec. 31, 1962, of WRSA Inc., Tasley, Va., and Chesapeake Bcstg. 3, in proceeding on (WASA), Havre de Grace, Md.; Feb. 27 and to admission into evidence of exhibits ex- Troy, N. Y., as Exhibit Inc. (WNCO), changed on Jan. 30 and Feb. 2, respectively, its am application which is consolidated March 21: Radio Ashland Docs. 14617 et al. Action Ashland, Ohio; Feb. 28 and March 19: Jasper and any request for further hearing in for hearing in County Bcstg. Corp., Rensselaer. and Mel connection therewith. Action Feb. 6. Feb. 11. Wheeler, Plymouth, both Indiana. Action Granted petition by Mid -Cities Bcstg. Feb. 4. By Hearing Examiner Isadore A. Honig Corp. and further extended from Feb. 8 to By memorandum opinion & order in Feb. 18 time to file initial proposed findings By Hearing Examiner Basil P. Cooper proceeding on applications of Blue Island and from Feb. 25 to March 4 for replies in Community Bcstg. Inc. and Elmwood proceeding on its application and La Fiesta Pursuant to rulings of Hearing Examin- Park in Lubbock. er at Feb. 7 hearing conference in pro- Bcstg. Corp. for new fm stations in Blue Bcstg. Co. for new am stations ceeding on applications of Prattville Bcstg. Island and Elmwood Park, both Illinois, Tex. Action Feb. 5. Co. and Billy Walker for new am stations respectively, and Mrs. Evelyn R. Chauvin Pursuant to agreements reached at Feb. in Prattville, Ala., in Docs. 14878 -9, granted Schoonfield for renewal of license of WXFM 5 prehearing conference in proceeding on petitions filed by both applicants to amend (FM) Elmwood Park, in Docs. 12604 et al., applications of Southern Radio and Tv Co., applications to reflect current financial con- (1) denied motion by Broadcast Bureau Lehigh Acres, and Robert Hecksher, Fort dition of parties and to specify with more requesting Blue Island's application again Myers, both Florida, (1) scheduled certain particularity source of funds to be used for be placed in pending file, and (2) held in procedural dates, and (2) granted petition construction and initial operation of pro- abeyance further proceedings including fix- posed stations. Action Feb. 7. ing of dates for filing additional proposed Continued on page 145 findings and conclusions on remaining is- Granted motion by Risden A. Lyon and sues to be covered in them, together with continued Feb. 7 hearing to Feb. 28 in legal arguments relative to problems ere proceeding on his application for new am ated by changes in fm rules, pending sub- in Charlotte, N. C. Action Feb. 6. mission seasonably by Broadcast Bureau of petition for review of examiner's instant for your tower By Hearing Examiner James D. Cunningham denial action. Action Feb. 11. ROHN 4, Ordered, subject to decision of commis- Granted petition by respondent WLBE requirements' sion's Review Board on respondent's peti- Inc. and extended certain procedural dates, tion for review of hearing examiner's rul- and rescheduled 5 7, March hearing for March cheek ing and order of Jan. reopening record 13 in proceeding on application of Dixie SYSTEMS for additional evidence in matter of revoca- Radio Inc. for new am in Brunswick, Ga tion of license and SCA of Carol Music Inc. Feb. 8. RI., that further Action for WCLM (FM) Chicago, A complete tower hearing will be held in Chicago on April By Hearing Examiner Annie Neal Huntting 2. Action Feb. 6. erection service On own motion, continued further hear- In proceeding on applications of Newton Bcstg. Co. and Inc. ing from Feb. 11 to Feb. 25 in proceeding Transcript Press for that has these on NBC -RKO broadcast transfers and renew am stations in Newton and Dedham, lated applications in Docs. 13085 et at. Ac- both Massachusetts, respectively, in Does. special advantages: Feb. 5. 13067 -8, recessed hearing at end of Feb. 7 tion session and scheduled resumption of hearing for Feb. 18. Action Feb. 8. By Hearing Examiner Thomas H. Donahue DEPENDABILITY Granted motion by WBUX Bcstg. Co. By Hearing Examiner H. Gifford Irion (WBUX), Doylestown, Pa., and accepted its late filed findings in proceeding on its am On own motion, continued Feb. 25 V RELIABILITY application. Action Feb. 6. further hearing to March 18 in proceeding on applications of WIDU Bcstg. Inc. and COMPLETE By Hearing Examiner Charles J. Frederick Al -Or Bcstg. Co. for new am stations in Upon request by Broadcast Bureau, ex- Asheboro and Mebane, both North Carolina, ENGINEERING tended from Feb. 12 to Feb. 26 time to file respectively. Action Feb. 5. and from March 1 to proposed findings I. V COAST TO COAST March 15 for replies in consolidated am By Hearing Examiner David Kraushaar proceeding on applications of Greenwich Granted petition by Broadcast Bureau SERVICE Bcstg. Corp., Greenwich, Conn., et al. Ac- and extended from Feb. 4 to Feb. 11 time tion Feb. 7. to file proposed findings in proceeding on Granted motion by Semo Bcstg. Corp. applications of Tri -City Bcstg. Co. and Ra- Be sure to obtain price quota. and continued Feb. 11 hearing to March 11 diocasters for new am stations in Belpre lions and engineering assist in proceeding on its application and Browns- and Marietta, Ohio, respectively. Action once for your complete tower ville Bcstg. Co. for new am stations in Feb. 5. needs from America's foremost Mo., and Brownsville, Tenn., re- Sikeston. On own motion, postponed pending fur- tower erection service. spectively. Action Feb. 5. ther order Feb. 8 prehearing conference and April 16 hearing in matter of revoca- By Hearing Examiner Millard F. French tion of license of Eugene and David P. On own motion, scheduled hearing con- Slatkin d/b as Mountain View Bcstg. Co. ference for 2:30 p.m., Feb. 6, in Largo, for WBMT, Black Mountain, N. C. Action Fla., tv ch. 10 proceeding. Action Feb. 5. Feb. 5. By Hearing Examiner Arthur A. Gladstone By Hearing Examiner Jay A. Kyle Pursuant to rulings made at Feb. 11 Continued Feb. 19 hearing to April 11 further prehearing conference in proceed- In consolidated am proceeding on applica- ing on applications of Service Bcstg. Corp. tions of Olney Bcstg. Co., Olney, Tex., and and Z -B Bcstg. Co. for new am stations in James R. Williams, Anadarko, Okla. Action Kenosha, Wis., and Zion, Ill., respectively, Feb. 12. SYSTEMS, INC. in Docs. 14794 -5, among other procedural ROHN continued from Feb. 11 to On own motion, continued Feb. 15 pre- 6718 W. Plank Rood Peoria, Illinois announcements, 13 in Feb. 18 date for mutual notification as to hearing conference to March consoli- 139 BROADCASTING, February 18, 1963 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE -Monday preceding publication date.) SITUATIONS WANTED 20e per word -$2.00 minimum HELP WANTED 25( per word -$2.00 minimum. DISPLAY ads $20.00 per inch- STATIONS FOR SALE and WANTED TO BUY STATIONS advertising require display space. All other classifications, including Employment Agencies, etc., 30¢ per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. Avrt.tunn: If transcriptions or bulk packages submitted $1.00 charge for mailing (Forward remittance separately, please). All transcriptions. photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted- (Cont'd) Help Wanted -(Cont d) Help Wanted -Management Sales Announcers Wanted -immediately. Experienced sales A rare sales opportunity with an outstand- Good music station needs one experienced minded manager for western N.Y.S. Top ing station. The person we want is alert, announcer, with copy writing experience. salary and benefits. Send photo and full aggressive, responsible, intelligent. He wants City of 6,000. Salary open. Send complete particulars. Box 92B, BROADCASTING. a station that offers "something better" in resume and tape to Manager, Radio Sta- broadcasting. He wants an organization that tion KMAQ, Maquoketa, Iowa. Baltimore . Sales manager. Proven sales is young, aggressive, respected. The posi- background. Unusual opportunity for the tion is Account Executive with KPEN, San Wanted: staff announcer for fast-paced right man. Write fully please. Box 176B, Francisco, America's formost fm station. It good music. CBS affiliate. Send tape, pic- BROADCASTING. offers remuneration far above broadcast ture and resume to WANE, Radio, Fort averages. with greatest growth potential. Wayne. Indiana. No phone calls please! Sales manager. Major market east coast Applicants must be prepared to come to San radio station seeks hard hitting sales man- Francisco for interview. Contact Gary Want experienced, mature announcer. Prefer ager. Proven producer has a solid five figure Gielow, KPEN, 1231 Market Street, San family man wanting security, opportunity income waiting. Rush full details and photo. Francisco. to become integral part of good community Box 178B, BROADCASTING. in which to raise your children. Good recreation on dozens of nearby lakes and Immediate opening for general manager of $$$$ here's your chance to make money excellent working conditions with respon- a Texas radio station. Wonderful opport- with a growing station. The surface hasn't sible radio men who now enjoy these ad- unity for manager or assistant manager even been scratched if you have at least vantages. Salary dependent on your needs that is stuck in his job. full a year of sales experience and a proven present Send sales record, write or call Bob Dollinger and experience. Station is soundly estab- details in first letter to Box 199B, BROAD- Sales Manager, WCNT, lished, owners- operated features good CASTING. Centralia, Illinois. music/local news format. Paul King, WAWK, Kendallville, Indiana. Phone 347 -2400. Local sales manager for upper midwest full Broadcast Employment Service, openings for time medium market in group operation. all sales and management personnel. Move Top rated modern format radio station in Excellent account list, substantial draw and ahead-write now. 4825 10th Ave. So. Min- Peoria. Illinois, is constantly on the alert good opportunity for professional growth. neapolis, 17, Minnesota. for bright -sounding personalities and ag- Box 205E, BROADCASTING. gressive newsmen. Please send tape and resume to Program Director of WIRL. General manager -new am -fin Highland Park, Illinois. First local service for north Announcers DJ, 1st phone, St. Louis area. $115 week to shore communities. Require experienced start. Contact Chuck Norman, WGNU Radio, dynamo for top level operation. Write quali- Granite City. Illinois. fications salary. Eli Fink, 135 South LaSalle Chicago. Announcer, with 1st ticket, male or female, Announcer -engineer. Salary flexibly. Base for New Hampshire smooth -sound day - $75. WHMC, 207 Brooks, Gaithersbury, Md. timer. $110 weekly. Box 326R, BROADCAST- Mature, experienced announcer, first phone. Sales ING. WJIL, Jacksonville, Ill. Announcer with first class ticket. Desirable mid- Pennsylvania location. Tell all in first Capable morning man. Our listeners like to A top flight, successful fm station On the letter. Box 67B. BROADCASTING. wake up to good music -a cheerful voice, air for 2%4 years in northern California with authoritative news well prepared. What else one successful time salesman needs a sec- Personality di: No kooks. If you can keep can you do? Play by play, farm programs, ond man. Permanent position, salary plus a lively pace deliver a selling spot, like pop sell? Send tape (Prefer air Check) and commission. Good living conditions. Million music (not junk), run a tight board, and resume to V. J. Kaspar, WILO AM -FM, and half population in prime coverage area. will let us run the station, let's talk. Top Frankfort. Indiana. Reply full details first letter, but only if two rated station, eastern market. Send tape, years' successful sales experience in radio. photo and background. Box 111B, BROAD- Indiana am daytimer and fin fulltimer needs Box 79B, BROADCASTING. CASTING. first ticket announcer. Possibility of becoming pd for right man. Salary open. No Experienced announcer with 1st phone, good maintenance but no applications without Sales opportunity . . . prove you can both commercial delivery, for solid midwest sta- first ticket. Contact Frank Haas, WMRI, carry big billings and manage a sales staff tion operation. Permanent, pleasant sur- Marion, Indiana. Phone NOrth 4-7396. and you'll earn $10,000 the first year in roundings, many company benefits. No California medium market. Only real radio maintenance or technical work required. Immediate opening for announcer with 1st apply. Reply to Box 122ß, Send resume to Box 113B, BROADCAST- ticket. Maintenance required. Salary open. BROADCA STING: ING. Station part of 6- station chain. Tape and resume to WNAG, Box 920, Grenada, Mis- Small independent group in Minnesota is Morning man? Personality? Handle humor? sissippi. expanding sales department. Needed experi- If you have all three qualifications and can enced radio time salesman for single sta- work a pleasant pop format, this major Announcer with some experience for all - tion market. The right man will receive sub- midwest market station is looking for you. around work in small station. Some office stantial active account list plus generous Send us aircheck, photo and background. experience helpful. WNJH, Hammonton, salary. Personal interview required. Box Box 173B, BROADCASTING. New Jersey. 171B, BROADCASTING. All around announcer idea man, production, WSBT- am -fm -tv has opening for young sales support good voice and habits. 150,000 staff announcer with 1 or more years experi- "KALO in Little Rock, Arkansas, is looking western New York. Box 181B, BROADCAST- ence. Working knowledge of good music for two top radio salesmen who want to ING. necessary; tv experience helpful. Prestige make money. KALO is the newest, swing- station, salary plus talent, excellent insur- ing, up- tempo, wide awake radio station Experienced first phone announcer needed ance, health care and pension programs. that is going places and doing things. Our for new eastern station. Going on air Send resume, picture and tape to Personnel new Program Director is Jim Gaines of soon. Box 102E, BROADCASTING. Director, South Bend Tribune, South Bend WLWE in Richmond, Virginia. We have 26, Indiana. brought in. such names as Johnny Rollaine Tight di with 1st phone. Night man wanted. from St. Louis and Billy Dee from Florida. Some r&r. If you like mountains and out If you are looking for a golden opportunity Accustomed to lion's share of ratings in a of doors we may have the 1st phone home hotly top 40 to get in on the ground floor where your you want. Box 229B, BROADCASTING. competitive market? So are we results and efforts will be paid off in green and constantly looking for stable profes- stuff, then either contact the General Man- Announcer with varied experience and first sionals to keep our 50 kw on top of the ager or the Commercial Manager at once. phone ticket Texas network station. Box rest. Non -returnable resume, tape, pic. Jim No booze hounds, skirt chasers, or execu- 224B, BROADCASTING. Ramsburg, WPTR, Box 1540, Albany, N. Y. tive administrators wanted. What we want are really down -to -earth solid citizens who Immediately opening experienced announcer Immediate opening for staff announcer. know they can sell and want an unlimited permanent, general announcing, new, sports, Popular music news operation. Send photo, opportunity to make money. If this is your KFFA, Helena, Ark. Contact Sam W. Ander- tape resume, salary requirements to WFSR, desire, then get on the band wagon now." son, Phone Hlckory 4 -2361. Bath, New York.

140 BROADCASTING, February 18, 1963 Help Wanted -(Cont'd) Help Wanted-(Cont'd) Situations Wanted- (Cont'd) Announcers Production-Programming, Others Announcers

Announcer with or without first phone. Ex- Newsman wanted, beginner preferred. Pre- Boston P.D., 8 years experience station perience necessary. Send tape and recent vious announcing experience or announcing manager, news, programming, seeks good photo to: WLOH Radio Station, Princeton, school, good voice, good references, typing music news announcing, tv, radio in north- W. Va. are essential. Salary's low, but as you and east. Top quality voice, references. Box station progress, so does money. Small town 91B, BROADCASTING. WWIZ, Lorain, Ohio wants announcer with midwest. Box 217B, BROADCASTING. 1st phone. Good pay, excellent chance even DJ, newscaster. Smooth delivery. Pleasant if you have little experience. Write, wire, Modern radio newsman needed by growing personality. Reliable. Ambitious. Available phone Joe Leonard. group. Fill vacancy forced by promotion. immediately. Box 130B, BROADCASTING. No rip and read. Must know how to dig Negro gospel. The nation's highest rated and air news. Send news tape and resume. Relaxed Florida veteran broadcaster will Negro group has immediate opening for an Box 147B, BROADCASTING. work in the deep south for a no panic experienced gospel man. Must be excellent operation. News, promotion, production ex- board operator, have good voice. Send com- Program director, with ideas and energy perience. Pay me in hamhocks and turnip plete resume, late photograph and tape to: for bright sound, community conscious. New greens. Box 174B, BROADCASTING. Executive Vice President, McLendon Broad- England network affiliate. Not top 40, write casting Company, Suite 980, Milner Bldg., fully. Box 172B, BROADCASTING. Announcer, 15 years, good news coverage. Jackson, Mississippi. Local and national. Proficient in all fields of music except "rock and roll." Must seek You will soon receive a letter from Lynn Program director at 5,000 watt station. Ap- it! plicant must have ability to handle produc- new position, preferably in west, has ma- Publications in San Francisco. Read tion and compete supervision of station, also ture, authoritative delivery. Full recom- Broadcast Employment Service has choice play by play sports. Best of references re- mendations of present employer. Box 175B. latest AM or TV openings. Confidential pro- quested. Send resume, including photo and BROADCASTING. fessional placement. 4825 10th Ave. So. Min- audition to Greeley N. Hilton, Manager, WBUY, Lexington, N. C. Top 40 dj, 1st phone. Now employed by top neapolis, 17, Minnesota. rated station in large southwestern market. Newsman-have immediate opening for $100 per week minimum. Box 183B, BROAD- qualified experienced newsman, must be CASTING. Technical able to gather, write and air news in factual authoritative manner for 5,000 watt mid - DJ with cheerful voice, first phone, Negro, west independent which has earned reputa- good sales record. Box 184B, BROADCAST- Engineer -announcer strong on maintenance, tion as prestige news station. Resume. ING. wanted immediately. Chance for advance- photo, tape and references first letter to ment in Florida multiple station chain. WMIX, Mt. Vernon, Illinois. Sports play by play, reporting. writing, Salary open. Tape references requested. commentary. Radio and /or tv. 26, employed, Don't wait . this could be your break. excellent references. Box 185B, BROAD- Box 35B, BROADCASTING. RAD1C CASTING. First class ticket holder wanted to head up engineering department for established Illi- Situations Wanted Management Top man with good music. commercials, au- nois operation, not in Chicago. Must be - thoritative news; 1st ticket. Larger market, able to maintain transmitter and studio $600 min. worth it. Box 141B, BROADCAST- equipment. Practical experience with su- Want station to manage, buy into, strong ING. pervisory ability preferred. Fine oppor- sales, experienced, employed. Box 116A tunity with growing station, in high class BROADCASTING. News, di announcer. Experienced, hard facilities, permanent position, top salary worker, will travel to any area. Have tape for top man. Write Box 55B, BROADCAST- Ratings on the slump? Tired of noisy gim- and resume. Box 317A, BROADCASTING. ING, with details of training, experience, micks? "Local" news builds audience, adds references, availibility for interview. prestige. News director seeks management in major market willing to spend the $$$ I am a nut! Controversial, I sometimes Wanted -chief engineer for WBIG, 5 kw, in to create and build going operation with offend people. I like top 40 music. Box Greensboro, N. C. Must be qualified for all emphasis on news, not noise. Box 177B, 188B, BROADCASTING. phases of technical maintenance including BROADCASTING. directional. Must be able to assume respon- Announcer and happy d.j. Experience have sibility for technical department. Salary Attention New York state ... small market, 3rd phone. Authoritative delivery. Box open. Phone 272 -6125 or write P. O. Box manager, sales manager, strong on sales 189B, BROADCASTING. 1807. and promotion. Available immediately. Best references. Contact Box 107B, BROADCAST- Chief engineer experienced with directional ING. Sportscaster seeks return to baseball an- antennas. Some mike work. Immediate nouncing. Has big time football -basketball placement City, General manager: Strong sales, program- experience. "Name" references furnished. gulf coast and Houston. iitte gilding ming, promotion, personnel. Currently suc- Box 190B, BROADCASTING. qualifications to KIOX, Box 1391, Bay City, cessful In northwest market. Desire change Texas. to greater potential. Thirties, family. In- terested only northwest, west and west Heavy sports, play by play announcer, d.j.. Have immediate opening for chief engineer coast, as full charge general manager. Top single, 27, college graduate. Draft free. Ex- for 1 kw am non -directional daytimer, and man for top market. Box 131B, BROAD- perienced, reliable, want better radio. Cur- 3 kw fm. Write or phone WASA, Havre de CASTING. rently employed but available, tape and Grace, Maryland. 301- 939 -0800. resume on request. Box 193B, BROAD- A real hustler, proven, seasoned sales pro- CASTING. 1st class board operator some maintenance ducer. Most recent position commercial and announcing. Steady. WSBC, 2400 W. sales manager, but will consider regular Madison, Chicago 12. sales with chance of advancement. Will be Announcer 1st phone available immediately. available after March 15th. West or south- Musical background in opera, classics. Box Broadcast Employment Service, professional west preferred, other areas considered. Box 212B, BROADCASTING. placement. Let us move you up. Confidential. 197B, BROADCASTING. Write! 4825 10th Ave. So. Minneapolis, 17, Negro announcer, first class training, no ex- Minnesota. Owners: Mature manager, presently employed, wants permanent location in south- perience. Need first job, willing worker. Box west. Thirteen years experience in medium 213B, BROADCASTING. and metro markets . all phases . . . Production- Programming, Others strong on sales and public relations Announcer- newsman, 28 college grad. One prefer medium market . nominal salary year commercial experience, first phone. All Program director wanted for high class Illi- share profits. Stock option. Full in- locations considered. Available immediate- nois fulltime operation. Fine opportunity formation first inquiry. Box 228B, BROAD- ly. Box 214B, BROADCASTING. for creative, imaginative man who is expert CASTING. with music and can supervise sparkling, up- Available now experienced first phone in beat programming. Better than average pay Attention west Texas. Sales manager, 9 for right man, plus many valuable extras, years experience, including news and an- south. Family, will work combo -no tapes. plus future raises. Write Box lB, BROAD- nouncing. Good sales record, best refer- Box 2183, BROADCASTING. CASTING with details of experience, references, civic minded. Box 233B, BROAD- ences, availability for interview. CASTING. Young -experienced d.j. emphasis on local news gathering, writing and reporting. Mar- Opportunity for ambitious newsman to ried. 3 years college (speech, journalism gather, write, and air news in authoritative Sales political science). 2 years experience. Prefer manner. Prestige single market central Ohio Michigan area. Contact immediately George station. Excellent facilities. Send resume Gardner, Jr. Phone 886 -2871. Detroit. Box and tape. Box 31B, BROADCASTING. Seven years experience as chief announcer. 222B, BROADCASTING. Looking for a step up. Better pay. Top Last four at 1,000 watt, three tower direc rated station in major midwest market has tional. Want chance to announce sell, or Will relocate. Young, happy sound. Modern immediate opening for qualified newsman. chief sell, at directional. Excellent refer- tight board. Prefer southwest. Box 225B, Send air check photo resume. Box 124B, ences prefer midwest. Age 33, family man. BROADCASTING. BROADCASTING. Box 203B, BROADCASTING. Experienced, persuasive copywriter for net- Seasoned salesman. Impressive record. Tho- 1st phone announcer. 5 years experience work station large market southwest. Box rough knowledge radio. College town pre- radio-tv. Family man, western states. No 226B, BROADCASTING. ferred. Box 204B, BROADCASTING. rock -roll. Box 230B, BROADCASTING.

BROADCASTING, February 18, 1963 141 Situations Wanted -(Coned) Situations Wanted- (Coned) Help Wanted-(Coned) Announcers Production -Programming, Others Production - Programming, Others Photographer-5 years news experience in- Male or female with tv experience to man- Top N.Y.C. jazz, di, personality available cluding tv newsreel. Desires position on TV age traffic department in south Florida immediately for the right station, for the news staff. Box 187B, BROADCASTING. NBC -TV affiliate. Send resume to Box 5SA, right nite people. Own library, 1000 up to BROADCASTING. date albums, $175 minimum a week. Top Newsman- sportcaster- twenty years experi- markets only. We'll capture the nite people ence- newscaster, editor, reporter, play by Continuity writer with speed and creativity in your area with beautiful jazz and play all sports. Prefer California or Pacific for VHF in southwestern resort city. Box swingin pops. Box 232B, BROADCASTING. northwest. Box 192B, BROADCASTING. 195B, BROADCASTING. Adult morning man sold solid desires chal- Dedicated and creative program director and Person with photographic knowledge to lenging opportunity northeast or Florida. 8 dj, looking for am or fm outlet. Apply work in photo and film department. State years experience. Excellent references. proven adult programming to your opera- age, qualifications and military status. Family-veteran. Please specify opening. tion, without a sterro -typed sound. 1st ticket. WNEM TV, Sagano, Michigan. Atten: Mr. Anthony, 620!2 Presently employed in Chicago radio. Box Pete Jonas. Jerry West Washington, 206B, BROADCASTING. Bradford, 368 -6503, Pennsylvania. TELEVISION Satisfied when you tune in your own sta College grad., radio -tv major, language tion? 10 years experience. Box 207B, minor. 3rd class license, 2 years experience BROADCASTING. Situations Wanted -Announcers on campus fin and tv. Needs job after Mature, qualified, employed television an- March 10, 1963. Will furnish resume, etc. Top flight music director with wide knowl- nouncer, All phases, nine years. Strong upon request. Sam Scott, 502 South College, edge of classical and best pop music and news, Married. Box 56B, Warrensburg, Mo. first class air personality, presently em- commercials. ployed, desires position as music director BROADCASTING. with progressive fine arts station or one News, dj, 2 years all phases. Radio tv ex- with KABI format. 10 years experience in Sales perience. Single, college education, top all phases of radio. Finest references. Box credit and top references. Stable, sober. 211B, BROADCASTING. Tv salesman billing ! million local sales - Dick Harris, 1215 East First St., Mitchell, medium large market seeks sales manage- South Dakota. 996 -7172. Need job now! Newsman, one year experience local news ment or larger market. Box 58A, BROAD- gathering, writing and airing, plus regular CASTING. board shift and announcing. First class ticket. College. Full details gladly furnished Technical Technical upon request. Box 215B, BROADCASTING. 1st ticket, desires to learn tv transmitter Newsman-five years experience, university operation and maintenance presently em- graduate, current salary $130. Box 219B, ployed California. Will consider other areas Engineer, construction and maintenance in BROADCASTING. if good opportunity permanent position. radio and tv. Experience as chief. Good Box 127B, BROADCASTING. references. Northeastern area, but can re- Program or operations manager, 29, family locate. Box 194B, BROADCASTING. man. Presently news director. Formerly 8 If there is a station in the deep south years as program director. Want southeast with a chief engineer looking for a hard Operations supervisor 13 years network and preferably medium market or will accept working technician, I'd sure like to talk local television experience, amiable, aggres- management of small market station. Mini- with him. I have lots of working experi- sive and capable of assuming responsibility mum $8,000. Box 221B, BROADCASTING. ence with transmitter, microwave and as- desires permanent and challenging position Farm sociated equipment. There's no hurry, so in south or southwest. Box 196B, BROAD- director, radio and /or tv. For resume if you're just planning to add to your CASTING. write John Merrifield, 10495 Nadine, Hunt- staff how about writing me? Box 200B. ington Woods, Michigan. BROADCASTING. Transmitter operator position two years ex- When two or more stations in same market TV maintenance engineer desires super- perience, 1st phone car. Box 20213, BROAD- are playing same music, one that comes out visory position. 13 years experience. Avail- CASTING. tops invariably has the best production. It able June 1st. Box 227B, BROADCASTING. does make the difference. The addition of a top flight production man to your staff First phone, announcer, sales, some main- could prove a wise investment. Let my tape Production- Programming, Others tenance. Gettys, 927t.2 E. Westfield Boule- prove I'm your man. Now operations man- vard, Indianapolis. ager, Florida west coast. Like production TV newsman experienced in digging, shoot- in major programming in medium. First ing, writing and airing. Regular airing re- Chief engineer; experience covers power to phone, college degree. Any format. 41 quired. Box 110B. BROADCASTING. 50 kw- directional antenna systems -station Wallace Ave., Sarasota, Florida. construction -station operation. Now in News. On- camera; editorials; credits; 14 Washington- Baltimore area -will relocate. TELEVISION years. West (present employment), or mid - Box 337A, BROADCASTING. west. Reply wire or airmail. Box 149B. Help Wanted-Technical BROADCASTING. Chief engineer. 10 years experience. Good Newsman-10 years reporter. writer, news- announcer, directional and construction ex- Engineer, best technical qualifications, reli- caster- radio. newspaper background. Seeks perience. Box 208B, BROADCASTING. able character, for VHF Texas resort city. television operation where can gather. write, Box 198B, BROADCASTING. film and broadcast news. Box 162B, BROAD- CASTING. Experienced in, engineering, announcing, Qualified engineer trainee with first phone production, programming, and sehing. Seek- for Texas VHF. Box 201B, BROADCASTING. Top producer- director, major market, now ing position in small or medium market. interested in program manager -assistant No drifter. References. Box 231B, BROAD- Chief engineer for full power vhf, midwest program manager, smaller market. Box CASTING. network affiliate. Must be able to admin- 180B, BROADCASTING. istrate and direct operation for 15 man staff. Starting salary around $10,000. Send Radio- television sports and newsman de- Engineer -announcer desires position. Prefer full details in first letter to Box 121B, midwest. 10 years experience. Now chief at BROADCASTING. sires to move south, 5 -years experience in KREK, Sapulpa, Oklahoma. Ken Vineyard, midwest markets, gathering, writing, airing Box 1228, Sapulpa, Oklahoma. Need studio engineer with basic knowl- news and sports. Plus top play by play. 1st edge and drive for optimizing operation. phone. Box 191B, BROADCASTING. Opportunities for right man. Oklahoma. Send full particulars to Box 135B, BROAD- Film editor of award winning network news CASTING. program desires to relocate. Resume on re- Production- Programming, Others quest. Box 216B, BROADCASTING. Radio telephone first with TV experience. Video audio switching, transmitter opera- Program manager. Fourteen years experi- tion. Maintenance experience helpful. Box ence in television broadcasting. Available Five years radio, seeking sports and related 170B, BROADCASTING. immediately. Box 234B, BROADCASTING. work. Will consider all offers. Box 273A. BROADCASTING. Chief engineer for educational videotape WANTED TO BUY production center expanding into probable station operation. Supervisory experience Equipment Want format programming results? Top ex- and background in all phases of mainten- perience, references. Skilled. Educated. Re- ance necessary. Box 235B, BROADCASTING. liable. Offered major market comic dj bits Recent model 5,000 watt transmitter in but don't like megatropolis. Medium mar- Several experienced good condition. Will prefer Gates or RCA. studio engineers re- Give price and kets. Box 179B, BROADCASTING. quired for vacation period (April 1 -Oc. 31) conditions to Martin Mar - for major station in middle tines, Rios, Nucleo Radio Mil Insurgentes east. Salary Sur, 1870 Mexico City. Traded major for minor market for overall good and according to experience. Box 238B experience. Now have BROADCASTING. it in film, production, Wanted Ampex model 1080 Modulator/de- programming and administration. Also have Engineer first class license. modulator, family, degree and references. Presently Immediate for video tape, or related equip- operations opening television transmitter - switcher shift. ment to up -date VR -1000. T. A. Barr, -production manager. Will move Call Carl Anderson. KREY -TV, Montrose, WAFG -TV, Huntsville, Alabama. Phone for $9600. Box 78B, BROADCASTING. Colorado. 539 -1783.

142 BROADCASTING, February 18, 1963 Wanted to buy-(Coned) MISCELLANEOUS INSTRUCTIONS -(Coned) Thomas Patrick Stanton. formerly of St. San Francisco's Chris Borden School of Equipment Louis Missouri. Please send us your address Modern Radio Technique. Graduates all and telephone number so we may contact over the country. 1st phone, DJ instruction. Wireless mike and receiver broadcast fre- You rewarding a matter of mutual interest. placement. Free illustrated brochure. 259 quency. Must be perfect condition. KROX. Box 108B, BROADCASTING. Geary St. Crookston, Minnesota. Resumes by Ph.D. currently in television in- Jobs waiting for first phone men. Six weeks 250 watt x- mitter in good condition. Ithaca dustry. Fast service. Details airmailed. gets you license in only school with op- College, Tv -Radio Department, Ithaca, New Thayer, 808 Eighth, Laurel, Maryland. erating 5kw station. One price includes York. everything, even room and board. American Pepping up farm show? Washington cor- Academy of Electronics, 303 St. Francis respondent fifteen years (M.A. degree) will For Sale provide daily, weekly. farm news reports, St.. Mobile, Ala. features by phone, tape. Box 59B, BROAD- CASTING. Train now in N.Y.C. for FCC first phone Equipment license. Proven methods, proven results. 30,000 Professional Comedy Lines! Topical Day and evening classes. Placement assist- deejay comment. ance. Announcer Training Studios. 25 W. RCA BTF -10B. 30 kilowatt fm transmitter. laugh service featuring 43rd, N. $6500. Box 32B, BROADCASTING. introductions. Free catalog. Orben Comedy Y. OX 5 -9245. Books, Atlantic Beach, N. Y. Fidelipac tape cartridges. Best prices. same "Are you cold ?" Do you need a first phone? day shipment. Old cartridges reconditioned. "Quick Quips" Jokes, one -liners, comedy, Sunny Florida -Gulf Beaches -and a FCC Write for complete Sparta equipment ad -llbs for deejays. Also "Disc Hits," record First Class Radio -Telephone License in five Radio Features, P.O. (5) weeks "Guaranteed." Latest teaching brochure. Sparta Electronic Corporation. info. $5.50. Del Mar commer- 8450 Freeport Blvd., Sacramento 22, Cali- Box 61, Corona Del Mar, California. methods. Connected with modern fornia. cial station. Next class March 5. Radio Humorous material for radio and television Engineering Institute of Florida, Inc., Com- Am, fm, tv equipment including transmit- wanted. Please send samples and prices to mercial Court Building, Box 1058, Sarasota, ters, orthicons, iconoscopes, audio, moni- Chistes, Apartado Postal 2516, Mexico, D.F. Florida. tors, cameras. Electrofind, 440 Columbus Ave., N.Y.C. Since 1937 Hollywood's oldest school de- Business Opportunities voted exclusively to Radio and Telecom- Xmission Line; Teflon insulated. 1%" rigid, munications. Graduates on more than 1000 51.5 Ohm flanged with bullets and all hard- stations. Ratio of jobs to graduates approximately six to one. Day and classes. ware. New -unused. 20 foot length for Want to become part -owner of a radio sta- night $40.00. Quantity discounts. Stock list avail- tion with small down payment -remainder Write for 40 page brochure and Graduate able. Sierra -Western Electric, 1401 Middle in confidence. Box 239B, placement list. Don Martin School of Radio Harbor Road, Oakland 20, California. Tern- monthly? Write and Television Arts & Sciences, 1653 North plebar 2 -3527. BROADCASTING. Cherokee, Hollywood, California. Unlimited funds available for radio and Continental 1 kw UHF transmitter, Filter- television properties. We specialize in plexer. 400 foot tower, UHF Andrew 3W'. financing for the broadcasting industry. RADIO 50 ohm Coaxial line, 1 channel 34 antenna. 205A, M. N. Bostick, KWTX-TV, Waco, Texas. Write full details to Box BROAD- CASTING. Help Wanted - Management Automation. Used Schafer 1200 System (cur- Station making money wants someone to rent model). Take over payments with ap- buy 1st mortgate. 10 year pay-out. Box proved credit. Box 295A, BROADCASTING. 163B, BROADCASTING. Kinescope recorder GPL Model PA303, including: console on casters, recorder deck, WANTED: MANAGER Acme 35mm camera with mounting, H.V. INSTRUCTIONS GENERAL condenser unit, power interlock, deflection unit, yoke, electric shutter, pulse counter, for midwestern Radio -TV operation lo- monitor control and power supplies. $7,400.00. FCC first phone license preparation by rated in medium sized, stable city and V. Kemper, EUE, 513 West 54th St., N. Y. correspondence or in resident classes. area. Must have business acumen and 19, N. Y. Grantham Schools are located in Hollywood, sales -organizational ability. Must have at Seattle, Kansas City and Washington. Write least five years background as a station 1 Andrews 9 -Bay antenna with brackets, for our free 40 -page brochure. Grantham in excellent condition. 93.7, can be re- School of Electronics, 1505 N. Western Ave. manager or in the top administrative tuned. $500.00 Box 182B, BROADCASTING. Hollywood 27. California. part of management. Good, livable sal. ary. Write in detail giving references 2 -RCA Ball bearing VTR headwheel panels. Announcing programming. console opera- Newly reconditioned. warranty transfer- tion. Twelve weeks intensive, practical and salary ideas. rable. $1.200 each. Contact Chief Engineer, training. Finest, most modern equipment WTVD, Durham, North Carolina. available. G. I. approved. Elkins School of Box 101B, Broadcasting Broadcasting, 2603 Inwood Road, Dallas 35, Ampex 450 tape player. 3 % IPS, self re- Texas. versing. %track, takes 14" reels. Engineering Department, Box 12157, Fort Worth, Texas. Elkins training now in New Orleans for FCC First Class License in 6 weeks. Nationally known for top quality theory and labora- 250 watt x- matter in good condition. Ithaca tory instructions. Elkins Radio School, 333 STATION College, Tv -Radio Department, Ithaca, New Charles. New Orleans, Louisiana. FM York. Saint MANAGEMENT/SALES Be prepared. First class F.C.C. license in Unusual opportunity with leading West Wireless mike and receiver broadcast fre- six weeks. Top quality theory and labora- Coast market FM operation. Ideal chance quency. Must be perfect condition. KROX, tory training. Elkins Radio License School to grow with established broadcast Crookston, Minnesota. of Atlanta, 1139 Spring St., N.W., Altanta, group. Salary, plus. Immediate. Georgia. Box 114B, BROADCASTING RCA 50 -B 50 kw am transmitter. Excellent FCC first phone license in six weeks. ,,,,, ,,,,...... condition. $15,000 cash. 639 Madison, Mem- Guaranteed instruction in theory and phis, Tennessee. JA 7 -2614. laboratory methods by master teachers. G. I. approved. Request free brochure. Sales Gates BC -250 GY transmitter. Used under Elkins Radio License School, 2603 Inwood five years. 1340 kc. Complete with tubes, Road, Dallas, Texas. $700. You crate and ship. Contact Manager, WDSR, Lake City, Florida. Elkins Radio License School of Chicago - Six weeks quality Instruction in laboratory methods and theory leading to the F.C.C. For sale: Remote custom built trailer, 12 by First Class License. 14 East Jackson St., SALES REPRESENTATIVES 6 feet, with console, will handle three Chicago 4. Illinois. microphones, has two 45 turn tables, one for nationally known manufacturer of three -speed turn table, and public address FCC license in 6 weeks. Waldo Brazil in- Tape Cartridges systems and related system, combination air conditioner and structor. Lowest tuition, with guaranteed heater. Reasonable. Call or write, WASA, results. It's Space City's best offer. Houston radio & TV studio equipment. Can be Havre de Grace, Maryland. WE 9 -0800. Institute of Electronics and Broadcasting. worked in conjunction with present 1 Main Street. CA 7 -0529. employment. Radio engineering pro- Fairchild 16mm Automatic film processor. Since 1946. Original course for FCC first gramming or sales background neces- Fast negative developing of news and com- in six weeks. Over mercial film. Clean and smooth running, phone operator license sary. High straight commission. Direct simple operation. $300.000. KJEO TV, Fresno, 420 hours instruction and over 200 hours California. guided discussion at school. Reservations leads furnished. Send background re- required. Enrolling now for class starting sume. April 24. For information. references and All replies confidential. Collins 300G Transmitter 250 w-excellent reservations, write William B. Ogden Radio condition. Some extra tubes -$600. WMBH, Operational Engineering School, 1150 West Box 209B, BROADCASTING. Joplin, Missouri. Olive Ave., Burbank, California.

BROADCASTING, February 18, 1963 143 Help Wanted-(Contd) TELEVISION WANTED TO BUY Announcers Situations Wanted Stations

Production- Programming, Others WANTED RADIO STATION in small or intermediate market in EXPERIENCED, BRIGHT PER- "TOP TV TALENT" Northeast. Financing arranged, we 10 years top rated Children's are ready to buy. SONALITY WANTED BY 5,000 shows. 17 years AM -TV experi- Box 1868, BROADCASTING. ence. 12 years TV in top 15 ,,,,,,,,,,,,,,,,, , ,, 1,1,,,,,,,, .,,111111,11 WATT CENTRAL VIRGINIA Markets. Weather, news, writing, production qualified for TV Pro- gram Director. Video tapes on For Sale AREA STATION request. Box 2208, BROADCASTING. Stations

Chance for TV work. Middle of the road For Sale LARGE EASTERN music format. Good opportunity to settle Equipment Metropolitan market -daytimer. Excellent potential, can go full - down in a progressive operation. Rush KINE -SCOPE RECORDERS- 1 time. Absentee owner. $175,000, I Two (2) GPL 16mm kine record- very small down payment. tape, photo and full resume. ers, model PA303, must be dis- 1 Box 223B, BROADCASTING._ posed of as quickly as possible. J Both are in excellent operating Box 210B, BROADCASTING. and physical condition-recorder .. NORTHEAST- SINGLE with serial #75 has a Mauer $135,000 -29% down Sound Recording Head. Recorder - 7 years to pay out serial #92 is without sound. We Production- Programming, Others will listen to any offer and dis- .. HASKELL BLOOMBERG cuss any deal. We are interested Station Broker in moving this equipment FAST. 208 Fairmount Street FEMALE WRITER CONTINUITY Box 71B, BROADCASTING Lowell, Massachusetts .j.1. 1 1 1 1 1 1 1, í I -I v Must add to department . quali- ..J j t, fied female continuity writer for local and regional accounts . by INSTRUCTIONS March lat. 35 hour, 5 day week .. . MIDWEST FM FOR SALE, Good salary, insurance, pension t!minnnmmuClnllllnnn011mnlllllfamlmml®Im1U1 0 11111111 0I_ A, F. in growing market. Now Class under plan, vacation and many other bene- new rules, applying for Class B, 50,000 fits. Send resume, photo, samples RADIO -TV ANNOUNCING leatta. Have proof of public acceptance. and salary requirements to Jim Billing increasing monthly. Extra good Luck or Cal Bollwinkel. COURSES real estate included. WOWO ENGINEER & 1st PONE Box 236B, BROADCASTING WESTINGHOUSE -Fort Wayne, Ind. COURSES c Active Placement Service. TELEVISION .attention Managers: A few Outstanding C EASTERN MAJOR Announcers now available for radio.ty. Help Wanted -Management SUBURBAN MARKET KEEGAN TECHNICAL INSTITUTE c Day+imer with superb coverage is now WANTED: EXECUTIVE ASSISTANT "Since 1947" in black and has tremendous profit Unusual opportunity with major western potential. Asking $300,000 with one - television station. The man we are look- 207 Madison, Memphis, Tenn. half down; balance over five to six ing for is a junior executive at a major years. market station -or a senior executive at ;flllClll IIIIIIIIIIOIIII IlllllllCl I IIIII IlllllCl IIIIIIIIIInnI1lllllllllln II I II Illllllc- a medium market station-he is 95 or Box 237B, BROADCASTING under -college educated -has a knowl- EMPLOYMENT SERVICE edge of business law -han at least five J years experience in television manage. ment-il ambitious and wants the opportunity to learn and progress with a STATIONS FOR SALE successful major station. Send complete Looking SOUTHWEST. Full time. Billing $70,000. education and experience resume and For a Profitable! Priced at $90,000 including real salary requirements to JD B? estate. 29% down. Box 116B, Broadcasting UPPER MIDWEST. Exclusive full time. Three Sherlee Barish year annual average billing close to $90,000. BROADCAST PERSONNEL Priced at $150,000. 29% down. ASSISTANT TELEVISION 16 East 52nd Street, New York, N.Y. JACK L. STOLL & ASSOCS. PROGRAM MANAGER Suite 600 -601 6381 Hollyw d Blvd. Major Western Market. Los Angeles 28, Calif. HO 4 -7279 Need at once experienced television pro- MISCELLANEOUS gram man. Must have five years experience as program manager or assistant program manager in a major market. DUE BILLS To buy or sell Radio and TV prop- Include complete background and salary Save on business & pleasure trips. /or requirements. Hotels, motels & resorts will exchange erties contact. Reply to Box II 713, Broadcasting accommodations for advertising. Your cost, 15 %. Write for details to: PATT McDONALD CO. Gamble Coker, Inc. P. 0. BOX 9266 - CL 3 -8080 Technical 155 E. Ontario, Suite 3 AUSTIN 17, TEXAS Chicago 11, Illinois. ENGINEERING ASSISTANT Major northeastern AM -FM -TV WEST COAST AIRCHECK SERVICE Fla medium power 150M terms stations are looking for a man Programming problems? Receive air - Pa metro daytimer 200M 50M checks on two top coast stations of your N.C. metro daytimer 125M terms who wants to move up. Excellent choice every two weeks. For demo tape & Fla major daytimer 238M 29% opportunity if you can handle re- details write: sponsibility at studios and trans- STAN MAJOR ENTERPRISES S.E. small VHF -TV 500M terms mitters. Good salary and fringes, 1122 South Cardiff Ave. And others. also relocation allowance. Los Angeles 35, Calif. C H A P M A N C O M P A N Y Box 398, BROADCASTING CR 6 -8376 2045 Peachtree Rd. N.E., Atlanta 9, Ga.

144 BROADCASTING, February 18, 1963 11 ending May 1. Continued from page 139 Actions of Feb. KGUD Santa Barbara, Calif.- Granted li- KBRR Leadville, Colo.- Granted extension cense. of authority to operate sign -off at 6:00 p.m. by Southern and continued March 13 hear- for period beginning March 1 and ending ing April 9. Action Feb. 5. WVLN -FM Olney, Ill.- Granted license to of trans. April 30. covering change type WMFP (FM) Ft. Lauderdale, Fla. -Granted By Hearing Examiner Elizabeth C. Smith WKAI Macomb, 111.-Granted license covering use of old main trans. as aux. extension of authority to remain silent for Granted petition by Valparaiso Bcstg. trans. daytime only and as alternate main period ending April 1. Co. for leave to amend its application for trans. during critical hours at main trans. KAAB Hot Springs, Ark. -Granted request new am in Valparaiso, Ind., which is con- site, with remote control operation. end cancelled license covering use of aux. solidated for hearing in Docs. 14806 et al., WJOL -FM Joliet, Ill.- Granted license trans. (day). (1) to show change in source and amount covering changes in transmission line and Following stations were granted exten- of funds available to William H. Wardle. installation of new ant. and trans. sions of completion dates as shown: WKTA one of principals of such applicant, to as- WMKE(FM) Milwaukee, Wis.- Granted li- (FM) McKenzie, Tenn., to March 31: WTIX sure that he can fulfill his commitment to cense covering changes in trans. location, New Orleans, La., to June 1. advance funds for construction and opera- ant. height and ant. system; delete remote KXRD Aberdeen, Wash.- Granted reauest tion of proposed station and (2) to show control. for mod. of pre- sunrise operation condition updated letter from Maywood-Proviso State WNOB(FM) Cleveland, Ohio- Granted li- attached to June 13, 1962, grant of cp to Bank, setting forth terms upon which it cense covering change in type trans., ant. increase daytime power to 5 kw, to extent has agreed to make loan of $25,000 to part- height, ant. and ERP. of authorizing operation with non -DA with nership. Action Feb. 8. WLNC Laurinburg, N. C.- Granted mod. 1 kw between 4 a.m. and local sunrise until Granted motion by Tenth District Bcstg. of license to change name to George W. final decision is reached in Doc. 14419 or Co. and extended from Feb. 8 to Feb. 15 Phillips. tr/as Laurinburg Bcstg. Co. until directed to terminate such operation. time to file reply findings in proceeding on mod. of whichever occurs first. its application and Seven Locks Bcstg. Co. KYOS Merced, Calif.- Granted Va.. and license to change studio location and re- for new am stations in McLean, mote control point; condition. Actions of Feb. 6 Potomac -Cabin John, Md., respectively. Ac- KRSI -FM St. Louis Park, Minn.- Granted tion Feb. 8. of SCA to use subcarrier frequency KNDO (TV) Yakima, Wash. -Granted cp mod. to change ERP to 250 kw, vis. and 134.9 kw ACTIONS 67 kc for presentation of news and store - BROADCAST casting (retain operation on 41 and 67 kc). aur., change type trans., redescribe trans. KMLB -FM Monroe, Granted mod. of location and change ant. height to 950 ft. by Broadcast Bureau La.- K13AK Actions of Feb. 12 SCA to make changes in transmitting equip- Heber. Utah -Granted cp to change ment. freouency to ch. 13 for vhf tv translator KGMI -FM Bellingham, Wash -Granted WIRE Indianapolis, Ind. -Granted cp to station. mod. of SCA to include transmission of install new alternate main trans. at main K76AX Romeo, La Jara, Manassa, Antonito trans. telemetering information on sub- trans. site: remote control permitted; con- and Alamosa, all Colorado- Granted cp to carrier frequencies of 41 and 67 kc. dition. replace expired permit to make changes in KBHB Sturgis, S. D.- Granted license and KRYS Corpus Christi, Tex.-Granted cp uhf tv translator station and specify type specify main studio location and remote to change ant.- trans. location and install trans. control point. new trans. KO2DE. K13DG Glenwood, N. M.- Granted KEEL Shreveport, La.- Granted licenses mod. of cps to change frequency to ch. 2 covering installation of new alternate main KCKN -FM Kansas City, Kans.- Granted cp to type trans. and type and type trans.; and change primary tv nighttime trans.; installation of present mod. of change station to KVOA (ch. 4) Tucson. Ariz., and nighttime trans. as aux. trans. daytime; and ant.; remote control permitted; condition. type trans. for vhf tv translator stations. increase of daytime power and installation WICC Bridgeport, Conn. -Granted request KO7FL, KO9FQ, K11FQ Thompson Falls, of new trans., and changes in daytime DA and cancelled cp to increase power. DA (speci- M ^nt.- Granted mod. of cps to change fre- system and in nighttime pattern WPEN Philadelphia, Pa.- Granted request quencies to ch. 7. 9 and Il. respectively, fy 2 main trans.); conditions. and cancelled licenses covering use of aux. Principal community to include Thompson KOCY Oklahoma City, Okla.- Granted li- trans. and trans. River area, Mont., type trans. and make censes covering change in ant.- KWVR Enterprise, Ore. exten- changes in ant. system for vhf tv translator studio locations and changes in ant. system; -Granted stations. main trans. as aux. trans. sion of authority to operate 6:00 a.m. to and use of old 6:00 p.m. weekdays and 8:00 a.m. to 12:00 Granted cps to change type trans. for only. noon Sundays for period ending May 15. following stations: K82AH. Renville County WWPA Williamsport, Pa.- Granted license TV Corp.. Olivia, Minn.. and make changes covering use of old main trans. as aux. KELE(FM) Phoenix, Ariz.- Granted ex- in ant. system; K71AQ, K79AK. Citizen's trans. at main trans. site, with remote con- tension of authority to remain silent for T. V. Inc., Milton -Freewater, Ore.; K75AW. trol operation. period ending May 1. Phillips County Tv Assn. Inc., parts of KFLY Corvallis, Ore. -Granted mod. of Granted licenses for following stations: Phillips County, Mont., and make changes license for remote control operation; condi- WMUS-FM Muskegon. Mich.: WLIP -FM +n ant. system: K13BH, KO5AJ, Hot Springs tion. Kenosha, Wis.; WDOC -FM Prestonsburg, Tv Club. Hot Springs. S. D. WBNB Charlotte Amalie, St. Thomas, Ky. Granted mod. of cos to change type V. L- Granted mod. of license to change Granted licenses covering installation trans. for followin" stations: K77rt' North studio location: remote control permitted. of new trans. for following stations: WHAI- Tillamook T. V. Tran lafor Inc.. Rockaway WSJS Winston -Salem, N. C.- Granted FM Greenfield, Mass.; KDB -FM Santa Bar- and vicinity, Ore.: KIOAN, Hea -t Butte T. V mod. of license for remote control opera- bara, Calif.; WHAI Greenfield, Mass. Club, Heart Butte, Mont.: condition. tion; conditions. Following stations were granted exten- KBIM -FM Roswell, N. M.- Granted mod. sions of completion dates as shown: WEMP- Actions of Feb. 4 of SCA to add subcarrier frequency of 67 19: FM Milwaukee, Wis., to July WCTM K75AC, K7OCT kc (retain operation on subcarrier fre- (FM) Eaton, Ohio, to March 1; KUDY Spo- Farmington, N. M.- quency of 41 ka). kane, Wash., to July 1; KRVS (FM) La- Grented cps to change ERP to 155.3 w. re- WVLK-FM Lexington, Ky.- Granted mod. fayette, La., to April 30: KCRA -FM Sacra- describe trans. location, change type trans., of SCA to change programming on sub- mento, Calif., to July 15; WCUE Cuyahoga make changes in ant. system and equip- carrier frequency of 42 kc (retain operation Falls, Ohio, to April 1; WKJB -FM Maya- ment. and change primary stations to 42 67 kc). KOAT -TV (ch. 7) and KOB -TV (ch. 4), on subcarrier frequencies of and guez, P. R., to Aug. 8; KBOX -FM Dallas, respectively, WMID Atlantic City, N. J.- Granted cp to Tex., to June 30; KREP (FM) Santa Clara, both Albuquerque, N. M. for install old main trans. as aux. daytime and Calif., to Sept. 3; WOCB -FM West Yar- uhf tv translator stations. alternate main nighttime trans. at main mouth, Mass., to July 23; KJML (FM) Sac- trans. site; remote control permitted. ramento, Calif., to April 1; WBZE Wheeling. Rule ma kings KJAY Sacramento, Calif.- Granted mod. W. Va., to April 15. of cp to change name to Radio Sacramento FINALIZED Actions of Feb. 8 Inc. By report & order, commission finalized WEFA (FM) Waukegan, I11.- Granted mod. WRSW Warsaw, Ind. -Granted request rulemaking in Doc. 14779 and ch. of cp to change ant.- trans. and studio loca- assigned tions, type trans. and make changes in ant. for mod. of pre- sunrise operation condition 16 for noncommercial educational use in delete remote control. attached to June 20, 1962, grant of cp to Cotati, Calif., and deleted that commercial system; increase daytime power to 1 kw. to extent channel from Pittsburg. This stems from KFI Los Angeles, Calif.-Granted request of authorizing operation with 500 w be- petition by Sonoma State College Founda- and cancelled license for aux. trans. tween 4 a.m. and local sunrise until final tion Inc. of Cotati. Action Feb. 13. KIRO Seattle. Wash.-Granted request and decision is reached in Doc. 14419 or until cancelled license for use of aux. trans. directed to terminate such operation, v hich- KWSC Pullman, Wash. -Granted request ever occurs first. PROPOSED and cancelled license for aux. trans. WKMF Flint, Mich.- Granted cp to make Commissm,i proposed amending S Granted licenses for following stations: changes in DA pattern. 1.307 of :vies so as not to accept applica- WGSB Geneva. Ill.; WEAC Gaffney, S. C.; tions to build or acquire broadcast stations KCKW Jena, La.; WBNB Charlotte Amalie. KVKM Monahans. Tex. -Granted cp to unless applicant. if he has full quota of St. Thomas, V. I. make changes in DA system (decrea:.e =tations, first actually disposes of one of Granted licenses covering increase in height). his holdings. Action Feb. 13. and of new daytime power installation Actlo- s of Feb. 7 trans. for following stations: WMOC Chatta- PETITIONS FOR RULEMAKING FILED nooga, Tenn.; KOCY Oklahoma City, Okla. KAAB Hot Springs, Ark. -Granted license Granted mod. of cps to change type covering use of present aux. trans. as main KGRN Grinnell & KNIA Knoxville, bolt trans. for following vhf tv translator sta- trans. Iowa -Mitchell Bcstg. Co. Request institutions: K13DY, K11EI, KO9EC, Kettle River WFMK (FM) Mount Horeb, Wis.- Granted tion of rulemaking proceeding looking to- Services Assn., Ferry, Wash., and make ward revision of Sec. 3.93 relaxing require- cp to increase ERP to 3 kw and ant. height to changes in ant. system; K11FK, Navajo to 280 ft., install new trans. and ant. and ment for first class operator be on duty Tribal Council, Ganado, Ariz. make changes in ant. system. at all times for stations which operate with Following stations were granted exten- DA, 10 kw or less with certain conditions. sions of completion dates as shown: WJMR WLOB -FM Portland, Me.- Granted exten- Received Feb. 1. New Orleans, La., to May 15; KRGN (FM) sion of authority to remain silent for period Monterey Peninsula College, Monter -y, Las Vegas, Nev., to July 29; KCLB (FM) ending March 31. Calif.- Request institution of rulemaking Carlsbad, Calif., to April 15; WELW Wil- KTHE Thermopolis, Wyo.- Granted exten- proceeding so as to reserve ch. 35, Salinas - loughby, Ohio, to April 8: WRYM -FM New sion of authority to operate sign -off at 7:00 Monterey, for educational use. Received Feb. Britain, Conn., to Aug. 1. p.m.. except for special events, for period 6.

BROADCASTING, February 18, 1963 (FOR THE RECORD) 145 All about time... in 12 hours

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146 BROADCASTING, February 18, 196$ OUR RESPECTS to John Edward McArdle Independent tv stations aren't `must' buys

During his undergraduate days at figure. He stands six feet, three inches, dependent station is never a `must Syracuse U., John E. McArdle spe- and carries more than 200 pounds well buy.' " cialized in portrait painting in the fine on a ruggedly built frame. His distinc- Mr. McArdle is delighted that 1962 arts curriculum. Away from his studies, tive appearance is enhanced by pre- was "substantially ahead" of 1961, both he won renown as an amateur boxer, maturely gray hair, set off by a ruddy in terms of sales and audience, and capturing the Eastern Intercollegiate complexion. He is an articulate, self - reports that this "momentum is carry- Conference championships in 1943 as a assured person who has amassed a vast ing on into the first part of 1963." light heavyweight and in 1947 as a knowledge of television in the compara- WNEW -TV's Programming The heavyweight. tively short time he has been active in station's programming philosophy, ac- Mr. McArdle, who is vice president the medium. cording to Mr. McArdle, is to offer a and general manager of WNEW -TV John Edward McArdle was born on well-balanced schedule of entertainment New York, cannot be certain today that Manhattan's West Side on July 11, and public affairs -cultural programming. these aesthetic and athletic inclinations 1922, but was reared in New Jersey, He believes WNEW -TV is among the exerted a significant influence on his largely in Jersey City. He was grad- largest users of off -network programs, career in advertising and broadcasting, uated from St. Peter's Preparatory pointing out that there is a substantial but he explains with a quick smile: School in Jersey City in 1940 and audience which has not viewed such "I knew, of course, there wasn't too entered Syracuse that fall. He was ac- series during their network cycles. much of a future in boxing. And you tive in various extra -curricular activities "Our other plusses," Mr. McArdle can get hurt. Portrait painting is a most at college, in addition to boxing, and said, "include our strong schedule of difficult way to earn a living. It's a was president of the senior class and a children's programs featuring Sonny long road. Since I married before I got member of the junior and senior hon- Fox, Sandy Becker and Fred Hall, and my degree, I realized I had to get out orary societies. shows such as Mickey Mouse Club and into the business world quickly. Army Stretch In 1943, at the con- Felix The Wizard. We are also proud "My ambition was to get into the clusion of his junior year, Mr. McArdle of such programs as Open End, the advertising field because I felt my art enlisted in the U. S. Army. He served Boston Symphony Specials, The Colum- training would be of help, particularly in the Corps of Engineers and was re- bia U. series, the Festival of Perform- in the publications area. And I believed leased in August 1946 as a first lieuten- ing Arts and special documentary and I could make it in the sales end because ant following occupations duty in Japan. public affairs shows." I enjoy meeting people and am con- He returned to Syracuse after his Army This programming approach has been sidered a pretty persuasive speaker." tenure to receive a Bachelor of Fine "most successful" for WNEW -TV, Mr. Trucker Following his graduation Arts Degree in February 1948. McArdle asserts, and adds: from Syracuse U. in February 1948, Mr. McArdle finds an independent "We're happy to say that we are now Mr. McArdle accepted a position with television operation, as is WNEW -TV, the third station in the area -only be- his father's trucking business in Jersey "extremely exciting" and "a challenge." hind two of the network -owned stations. City, although he still had his sights He spends most of his time on selling That statement is based on recent ARB set on an advertising sales post. This functions and observes: figures. Our strongest sales point is to goal was to elude him for several years "When selling for an independent sta- hammer away to advertisers that by as he acquired sales background with tion, you have to practice a kind of using WNEW -TV they can reach 100% Hallmark Cards Inc. from 1949 -52 and 'commercial brinksmanship.' Without a of the market." with a printing company in New York network providing dollars and programs Better Taste Mr. McArdle acknowl- from 1952 -53. you have to do it all yourself. An in- edges that he would like to see a higher His first advertising sales assignment level of program tastes reflected on the was with the Ziff -Davis Publishing Co. part of viewers, but points out that in 1953. Mr. McArdle had made sev- this upgrading of taste must begin when eral attempts to break into television, the viewer is young and in school. and in May 1954 he was hired by Mr. McArdle is a "big family" man. Matthew (Joe) Culligan, currently pres- He and his wife, the former Joyce ident and chief executive officer of Wind of Whitseboro, N. Y., whom he Curtis Publishing Co. and then sales met at Syracuse U., have seven chil- manager of NBC -TV's Today -Home- dren. They are Kathleen, 14; Christine; Tonight unit. He transferred to NBC 13; Patrick, 12; Timothy, 10; Terence, Spot Sales in 1956 and the next year 6; Mary Ellen, 4 and John, four months. joined the sales staff of Metropolitan The family home is in Greenwich, Broadcasting's WABD (TV) New Conn., where Mr. McArdle attends St. York, now WNEW -TV. Mary's Church and is on the member- After 10 months in New York, Mr. ship committee of the new Burning Tree McArdle was assigned to Metropolitan's Golf Club being built in Greenwich. Washington, D. C., station WTTG (TV) He is a member of the International as general manager. He remained there Radio & Television Society, the Mayor's for three years and in May 1961 he Committee of Industrial Leaders for was re- assigned to New York as vice Youth and a director of the New York president and tv sales manager of Alumni Club of Syracuse U. and Metropolitan. In September 1961 he CARTA. was named vice president and general Mr. McArdle is a sports buff and manager of WNEW -TV. WNEW -TV's McArdle likes to play and attend games -with Mr. McArdle cuts an impressive Commercial brinksmanship his wife and children.

BROADCASTING, February 18, 1963 147 EDITORIALS Time to step on the gas otherwise, is keeping the pressure on television. It yields a clue as to the salient reason for the Celler committee inquiry THE extensive evidence collected in the Perspective sec- on concentration of ownership in newspaper field to begin tion of this issue indicates that radio and television March 13. FCC Chairman Newton N. Minow, as the first wit- revenue is riding an ascending curve. Absent a severe down- ness, will testify on the influence of newspapers over the radio turn in the general economy, 1963 will be a better year and television stations they own. This buttresses the notion for broadcasting than 1962, as 1962 was a better year than that the administration regards broadcasting as the most im- 1961. portant and sensitive of the mass media, which must not get But these business prospects, however promising, give into "improper" hands. little reason for complacency. Both radio and television need better selling if they are to maintain, let alone improve, their shares of advertising revenue. Both are targets of Sauce for the goose sales efforts by rival media that are getting more intense THE Russians are up to their old tricks. Because Kremlin every day. propagandists, acting on the advice of their embassy Magazines and newspapers are caught in a cost -profit propagandists in Washington, didn't relish the recent NBC - squeeze from which they can obtain relief only by enlarging TV specials on Stalin and Khrushchev (which we thought their revenues. superb), the Soviet government has ordered NBC to close The targets at which magazines are shooting are network down its Moscow bureau. advertising and national spot. The newspapers are shooting The reason given, as reported by Tass, is that the programs at the whole range of radio and television business sources. were "anti- Soviet" and had the "obvious purpose" of arous- In addition to being targets for the print media, radio ing in the United States hostility toward the Soviet. and television are unavoidably engaged in intra- family com- If this had been the first time the Soviet had thrown out petition. Especially in the area of national advertising radio an American newsman it would be big news. CBS had its and television sell against each other, as indeed they must. bureau closed in 1958 after it telecast a Stalin special. The Survival in all this competition will depend upon en- New York Times, Time magazine and other news media in lightened and energetic salesmanship, by stations and their recent years have suffered the same fate only to be per- national representatives, by networks and by the sales mitted back in when it suited the convenience of the totali- promotion cooperatives, RAB and TvB. The improvement tarian overlords. of selling must start with improvement of selling tools. Our State Department has "deplored" the action against Research that goes far deeper than mere head -counts of the NBC as an attempt to "exercise indirect censorship." But audience is now essential. we do not recall any recent State Department protests Both radio and television possess great strengths as against the anti- American propaganda broadcasts emanating advertising media. Each must spend more time and money from Russia and calculated to humiliate and undermine the than either is spending now to discover and explain its good name of the United States throughout the world. individual advantages. Worthy of note is the fact that Tass announced the ex- No business can expect to ride a rising curve unless it pulsion of NBC. Tass is a part of the Soviet foreign office. provides most of its own propulsion. Tass has two newsmen accredited in our congressional press galleries-aside from those stationed in other large U. S. centers. (U. S. newsmen are practically confined to Mos- News game cow.)

TI it I ERE is an important- almost frightening- significance Isn't about time that we retaliated by closing down the to broadcasters in an observation made the other day Tass bureau in Washington (and perhaps in other places) by President Kennedy on the Cuban crisis. It was all but because of the lies and distortions published by the Soviet ignored by the newspaper and magazine press and by the press and transmitted over their broadcast facilities supplied columnists; and was underplayed by radio and television. by reporters who work directly for the Soviet government? As we reported last week, the President told a news conference that the administration felt obliged to use television to convey the "truth" about Cuba to the people. This was the two-hour telecast on Feb. 6 by Secretary of Defense McNamara and an intelligence officer calculated to refute contentions that there are offensive weapons in Cuba. Mr. Kennedy cited a story in a "prominent" newspaper which played up on Page 1 a report of a congressman about the presence of missiles in Cuba, which had no "supporting evidence." The statement of the Secretary of De- fense, which the President said gave "very clear details," was on Page 10. "I think it is important that the American people have an understanding and not compel, because of these various rumors and speculations, the Secretary of Defense to go on television for two hours to try to get the truth to the Ameri- can people and in the course of it give a good deal of information which we are rather reluctant to give about our intelligence gathering facilities." No elaboration is needed to assess the tremendous respon- Drawn for BROADCASTING by Sid Hix sibility the administration places upon broadcasting. It also "WOF -TV sent it over. A fifth of scotch for me and a explains why the administration, through the FCC and quart of grade A oil for the computer!"

148 BROADCASTING, February 18, 1963 4

So KPRC -TV has the jump on us. So their signal leaps out in a 75 mile radius 7 days a week. So they're faster than us. And smoother than us. And better -looking than us. And more accurate than us. And better salesmen than us.

But I ask you: can they offer anything to match a mother's love ?*

*No, but we try ... with five plans, 10 plans and 20 plans... and the world's most considerate coddling! Find out for yourself by calling any Edward Petry & Company man. KPRC -TV Houston's Channel 2 Station

Courtesy of Qantas Empire Airways, Ltd. ADVERTISING GOES FURTHER ON

NBCTHE LARGEST WEEKLY AUDIENCES IN NETWORK RADIO ARE REACHED BY NBC ADVERTISERS. THROUGH 1962. THEY AVERAGED 7 OF THE TOP 10 PLACES IN NRI.