KALA NEW PRODUCT NEWS, 6 RELEASES

FOR IMMEDIATE RELEASE December 1, 2012

NAMM BOOTH #5314 www.kalabrand.com [email protected] 877 853-3853

Petaluma CA

KALA NEW FOR 2013

Kala Brand Music™ Co.’s new Banjo Ukuleles will make their first appearance at NAMM in January, at booth number 5314. Kala’s banjo ukes will be available in soprano and concert sizes and are distinctively appointed with a luxuriant black satin finish, Remo Weatherking Banjo Head, deluxe geared tuners with black buttons, rosewood fingerboard, maple bridge with ebony cap, and a closed back design. The concert’s hoop diameter measures 8 inches and features antique brass hardware with a closed back design. The soprano’s hoop measures 6 inches and comes dressed in chrome with an open back design. The part numbers are KA-BNJ- BK-C (concert) and KA-BNJ-BK-S (soprano).

The banjo is recognized for its distinctive tone and ability to project sound in solo and ensemble settings. The banjo ukulele was originally designed by Alvin Keech in 1917 and was popularized by musicians such as George Formby and Roy Smeck. favored the instrument in later years and recorded his song “Any Road” on banjo uke.

Established in 2005, Kala Brand Music Co. offers over 120 models of Ukulele, the Kala U-BASS, Ukadelic, and the Uke Crazy line of Ukulele accessories. Kala Brand Music Co. also distributes Aquila Strings.

December 1, 2012 Press release from Kala Brand Music Co. For immediate release.

KALA Adds Colors To Exotic Mahogany Series

Petaluma CA

Kala Brand Music Co. has added several color models to its popular Exotic Mahogany ukulele series. Colors include blue, green, and magenta and are available in both soprano and concert sizes. Kala’s Exotic Mahogany series is made from specially selected wood that is cut in a unique fashion which produces a number of distinctive grain patterns with variations that include a curly, flamed, streaked, or spotted appearance. A thin layer of color stain accentuates the patterns giving it a rich look, that belies its affordability. The Exotic Mahogany series offers an eye catching design and incredible sound, at a surprisingly affordable price point starting at $132. retail.

The top, back and sides are made of exotic mahogany wood which is highlighted by a satin finish. Features include black binding on the top and back, a rosewood fingerboard and bridge, silver nickel frets, die cast tuners, and a Graph Tech Nubone Nut and Saddle. All models are strung with Aquila strings.

KALA Resonates With New Models

Kala Brand Music has blended the worlds of blues and bluegrass tone with ukulele mellow in the 2013 Kala Resonator Ukulele. An aluminum continental resonator cone has been crafted into a figured mahogany body resulting in a distinctive voice and appearance all its own. This is a serious uke that wants to be heard in any situation, whether adding a little extra output in a jam or for providing musical inspiration when playing alone.

The Kala Resonator is available in two colors, Natural Mahogany and Sunburst. Both colors come in both concert and tenor sizes. Other features include a rosewood fingerboard, mahogany neck, satin finish, brass covered cone plated with polished silver-nickel, open geared tuners with black buttons, and a custom Kala headstock logo and tailpiece cover. The resonator models are strung with Aquila Nyglut Strings. All models are set up and tested by Kala’s custom shop team.

Make Mine a Light, a “Kala Mahogany Lite”

Kala Brand Music Co. has released the Solid Mahogany Lite series which is a solid wood design that is both light in color and light in weight. Made of all solid Okoume the new series consists of four models that include a Soprano Long Neck, Concert, Tenor, and Tenor Cutaway with custom Kala EQ. Other specifications include rosewood fingerboard and bridge, mahogany neck, vintage chrome tuners, and a stylish slotted headstock.

Okoume, also known as gaboon or combogala, is a plantation grown African mahogany wood that is notable for its very high strength to weight ratio. The wood complements Kala’s designs with a rich resonant tone and very attractive light grain. Aside from its pleasing acoustic properties, Okoume also happens to be the wood of choice for racing boats.

KALA Rumbler U-BASS

More Bass, Less Space, Less Money

The Kala Rumbler™ is the latest model in Kala Brand’s distinctive line of award winning portable U-BASS™ instruments. The Rumbler takes the U-BASS into a new dimension with the addition of custom engineered electronics and new proprietary strings, at an economically friendly price. The Rumbler design integrates a specially designed Kala electronic system with a Piezo pickup and is equipped with an active EQ with built in tuner. Each bass is strung with Kala Silver Rumbler Strings™ which are proprietary U-BASS strings designed and manufactured exclusively for Kala Brand Music by Aquila strings.

The Rumbler U-BASS retails at the pocket friendly price of $399. which includes a padded gig bag. Other features include Die-Cast U-Bass tuners, Laminate Mahogany construction, Mahogany neck with Rosewood fingerboard and bridge.

Introduced in 2009, the Kala U-BASS won Product of year awards in 2010 and 2011 from Music Inc., Best in Show at NAMM, and 3 Editor Pick awards from Bass Player Magazine. It also received a 2012 Editor’s Pick Award from Worship Leader Magazine. It is known for it’s deep bass tone in a portable (21”) body and is used by bassists that include, Abraham Laboriel, Bakithi Kumalo, Steve Bailey, Stuart Hamm, among many others.

HI YO SILVER RUMBLERS!

Kala’s New Strings for U-BASS

Kala U-BASS™ and Aquila Corde have collaborated to produce SILVER RUMBLERS™, a newly formulated proprietary string engineered specifically for Kala Brand’s award winning portable U-BASS™ instruments. Using Aquila’s patented technology and materials, SILVER RUMBLERS are a special blend of Aquila’s Nyglut compound and calcium carbonate which gives them increased density, stability and, most importantly, the ability to resonate tone at very low frequencies.

SILVER RUMBLERS are available in retail packages and will also be included as standard on Kala’s new U- BASS, the Rumbler™. Kala offers three additional string choices for U-Bassists that include the original U- BASS proprietary Polyurethane strings, Pyramid silver plated copper wound and Aquila Thundergut strings. The model # for the SILVER RUMBLERS is AQ-UBASS-RMBL.