AUGUST 18, 1958 THIRTY -FIVE CENTS B RCit eo. 4yactpd!)CASTI N G THE BUSI' £N 410i 'ON AND RADIO

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Broadcast-busy 85th Congress about out of the v._ Page 31 Automotive accounts get in gear for fall schedules Page 39 CBS's record six months profit tops RCA for first time Page 62 National Theatres dickering to buy National Telefilm control Page 82 all sale ... no spurn!

FIRST AND ONLY: won't chase viewers . . . guaranteed!

FIRST AND ONLY: stays with audience for full effect!

The first television station that is thoroughly absorbed - down through the first layer, right to the second layer of audience con- sciousness. It gives you a new, deep kind of penetration.

This softens the sell luxuriously. Leaves no sticky mess to block the sales message. KPRC -TV gives you a faster, longer- lasting impact. A beautiful sun -gold sale

. All sale ... no spurn!

EDWARD PETRY & CO., NatIOnI Raplaaantativas

MORNlNGS1DE COLLEGE LIBRARY CHANNEL ROUX CITY IOWA new KPRCTV With apologies to Tartan) Sometimes when we feel the need for a little self -glorification, we run a slogan with our station call -letters. It reads: The Travel- Adventure station.

Seems there are a lot of people, perhaps a couple of million in Southern California, who get a vicarious kick out of seeing far -off places; and the farther the better.

Well, to accommodate this mass hunger for travel, several months ago we cleared a full- hour's strip between 7 and 8 each weekday night, and filled it with no less than 10 different T. & A. programs.

We won't claim every show's a blockbuster, but most are downright fascinating to a great many people, as a bucketful of ratings will verify.

The fellow who supplies us with some of the best of the series is Bill Burrud. Whether it's chasing witch -doctors down the Congo, or searching a fortune in Trinidad treasure, Bill's camera -laden cohorts have captured some pretty exciting, and beautiful, stuff. And Burrud, who in tenderer years was a movie moppet, handles his chores as host and narrator with personable charm.

Now watch out! Here's the pitch. As this is written, Burrud's Wanderlust, on Mondays, which has always been one of KCOP's outstanding programs, is momentarily available. It is uniquely entertaining; attracts a family audience; and delivers a goodly chunk of the Southern California market.

Interested? Give your Petry Man or us a call.

Los Angeles' most powerful station represented nationally by Edward Petry & Co., Inc.

1 0 0 0 N C A H U E N G A , N O L L Y W O O D 3 8 hardly a prospect for a new car,,,.

Oh, don't get us wrong ... Susie would dearly love to see a new 1959 model in the driveway - but it's Mom and Dad who control the purse- strings. And lets face it: Mom's average hectic day is being spent more and more with the soothing music of the standards and better pops ... the kind of music she can always find on WFAA RADIO! And Dad? Well, he's still a newshound and sports fan - preferring network radio to keep him posted accurately and quickly. Here, too, more men turn to WFAA RADIO than any other! Moral: It pays to pinpoint your advertising!

the stations with "variety programming" W FAA 820 570 5000 WATTS D A L L A S NBC A B C

Radio service of The Dallas Morning News Edward Petry & Co., National Representative

Published every Monday, 53rd issue (Yearbook Number) published in September by SnonacnsrINO PUBLICATIONS INC., 1735 DeSales St., N. W., Washington 6, D. C. Entered as second class matter March 19, 1933 at Post Office, Washington, D. C., under act of March 3, 1879. sales grow LARGER

Your profits increase! This pioneer station ranks first in Lancaster, Harrisburg, York, as well as in numerous other cities: Gettysburg, Hanover. Lebanon, Cham- bersburg, Carlisle, Lewistown. etc. Your advertising budget goes farther! The multi -city coverage which WGAL -TV delivers costs you far less than buying single -city coverage. The list of advertisers using the selling force of this pioneer station grows larger all the time. WGAL -TV is important in your selling plans.

1,040,465 households 942,661 TV households 3,691,785 people $3% billion annual retail sales $6% billion annual income

GAL-1V LANCASTER, PA. NBC and CBS

STEINMAN STATION Clair McCollough, Pres. AMERICA'S 10th TV MARKET

HARRISBURG

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

Page 4 August 18, 1958 BROADCASTING closed circuit

UP FOR GRABS? Will precedent be ters around what steps, if any, may be ownership to dispose of properties which established by return of valuable vhf taken during Congressional recess to cope have been in same hands for generations. facility to FCC? That could happen in with increasingly acute problem caused Wilmington - by demands of Government (military) for case of ch. 12 WVUE -TV DETERGENT FEUD Here are in- if Broadcasting Co. more spectrum space. One prediction is Philadelphia, Storer and fascinating corn - purchaser at President Eisenhower will appoint his own gredients of frantic does not find acceptable petitive battle in detergents field: Intro- equitable price for this facility, which study group which, of course, would not duction by Procter & Gamble, Lever multiple owner- be binding on Congress, and therefore must be disposed of under Bros. and Colgate- Palmolive of all -pur- -plus have no legislative force. ship rule by virtue of Storer's $4.5 pose liquid household detergents. To be 6 WITI -TV Milwaukee acquisition of ch. introduced market -by- market: P & G's [AT DEADLINE, Aug. 111 Irrespective of what President may do, Mr. Clean, C-P's Genie and Lever's it's foregone conclusion that at next ses- Handy Andy. Last -named product Friday Pending offers for WVUE -TV are be- sion Congress again will consider legisla- (Aug. 15) named Kenyon & Eckhardt, ing considered, and others are being tion for study, but in more relaxed manner New York, which will test in Chicago and sought, it's learned. Storer paid $5.6 mil- and without pressure of eleventh hour Baltimore. Genie, via McCann- Erickson, on lion for tv property, plus highly profitable amendments which spelled doom of Potter at present is testing radio -tv in San WIBG -AM -FM Philadelphia, which will Resolution in House because it shifted Francisco market, while Mr. Clean, via not be sold. Unless Storer closes with focus of probe from military to radio and Tatham- Laird, Chicago, is expected to qualified purchaser at worthwhile price, it tv use and FCC management of alloca- move with broadcast media. would be prudent taxwise to turn in license tions. Big question will be whether probe into account cash write -off should be handled by special commission to FCC, taking by soap giants in all -pur- to WVUE- or by joint congressional study committee. New moves of purchase price attributable detergents come as Lestoil said to ex- (See editorial, page 110). pose liquid TV plus accumulated losses, (Adel! Chemical Co., Holyoke, Mass.), per month since acquisi- ceed $100,000 $9 million per year spot tv advertiser, con- tion in May, 1957. COMING ATTRACTION Surprise tinues to open up new markets reaching package of NAB Fall Conference series southward from its original northeast U. S. MILWAUKEE RIDDLE Acquisition starting Sept. 18 will be specially pro- area (now in Georgia, slated to open by Storer of ch. 6 WITI -TV Milwaukee duced film dramatizing tv code violations Miami next) and westward (now in Detroit has aroused speculation on fate of CBS - (including cleavage). Fifteen- minute docu- and newly in Evansville [see story, page 46] to enter St. Louis). owned ch. 19 WXIX (TV) in Milwaukee. mentary is based on clandestine romance and expected It's open secret that WXIX hasn't ac- in which denouement graphically dem- Lestoil is Adell's only mass -sold product; in given quired status hoped for any more than onstrates common program and commer- company forces distribution mar- ket via tv campaign on all stations ch. 17 WBUF (TV) Buffalo did job for outlawed code. spot with this has become its NBC owner, with result that latter and pattern tv's spectacular multi-million- dollar success facility is being dropped in October in J. L. (Jack) Van Volkenburg, who story. favor of ch. 2 WGR -TV regular affilia- CBS Television tion. But CBS, according to highest au- resigned as president of family reasons, has thority, has no present intention of quit- 20 months ago for DAYBREAK EXTENSION Reports from Englewood, Fla., to Los ting uhf and, in fact, is now shifting moved place ABC -TV's "Operation Daybreak" where he will become executive WXIX (TV) from ch. 19 to ch. 18 in Angeles close to SRO with advertisers committed only indirectly accordance with recent FCC authoriza- head of new enterprise to 56 out of 60 available quarter -hours related to broadcast field. Announcement tion. Because of other Storer affiliations per week. Favorable advertiser response of project may be made this week. Since with CBS -TV, speculation generally is has network officials turning naturally to his resignation, he has continued as con- on shift of WITI -TV to that network. possible extension of daybreak to total sultant with CBS. 70 quarter -hours weekly by making 11:30 a.m.-noon period available. Now con- Arbitron, learned authoritatively that ARBITRON UNKINKED firmed: Addition in OD of Armour & It was also American Research Bureau's new "instant at least four companies had varying op- Co., through Foote, Cone & Belding, and ratings" service whose New York start tions to purchase ch. 6 facility in Milwau- Reynolds Metal Co., through Buchanan has been delayed since January by tech- kee and each, in turn, had consulted CBS - & Co. Reynolds in fact shapes up as one nical problems, reportedly has all kinks TV brass about affiliation, but was given of ABC -TV's heavyweight national ad- out and is set to go commercial literally negative answer. In bidding almost until vertisers, its buys for fall on network in- any day now. In addition, ARB's seven - end was Capital Cities Television Corp. cluding also Disneyland and All-Star Golf city Arbitron, compiling network ratings (WTEN -TV Albany - Schenectady - Troy; series. instantaneously and simultaneously from WTVD Durham - Raleigh) headed by Chicago, Philadelphia, Detroit, Cleveland, Frank M. Smith. Company terminated Baltimore and Washington, as well as New Although pay tv currently is dormant, bidding at about $4 million, it's under- Wars, which led York, is expected to be operating com- Veterans of Foreign op- stood. Some two years ago, Meredith Pub- position to toll movement two years ago, mercially in very near future. lishing Co. reportedly had option to buy is expected to adopt another strongly facility but dropped it because of no as- worded resolution at its convention in New surance of CBS affiliation. Published report about imminent sale of York this week. Convention generally will Sunpapers plus WMAR -TV Baltimore, have broadcasting caste, with one of prin- are branded as without foundation by cipal addresses to be delivered by NAB IKE AND SPECTRUM Now that Pot- A. S. Abell Co. spokesman. It isn't denied President Harold E. Fellows on "Learn ter Resolution to create five-man com- that offers have been received but it's and Live" theme, and with NBC Board mission to undertake spectrum analysis pointed out that properties are doing well Chairman Robert W. Sarnoff to receive is dead for this session, speculation cen- and that there's no disposition on part of top award. (See story, page 81).

BROADCASTING August 18, 1958 Page 5 MEREDITH SYRACUSE WHEN -TV TELEVISION CORP. Now Operating at Maximum Power of 316,000 Watts.

101 COURT STREET, SYRACUSE 8, NEW YORK

"Upstate New York" is a generic phrase that has been troubling Madison Avenue mapmakers ever since Asprin set the original tract record for American digestive systems. Too many Manhattan cartographers generously think that Upstate begins on the steps of the 205th Street Independent station. But those same soothsayers niggardly limit our WHEN -TV market area to metropolitan Syracuse.

Proof of the true scope of our signal area is that a recent mail count on One For The Show ", seen weekdays from 1 until 1:30, listed response from the following 155 Upstate communities: Adam. Cortland NW4..4v11t Mersa Skala Raun. C..u COY., l.u.l.p.e New Carrie. Selve Ale. 0.MiN lu tearrk S..a.ra. Sd.eS R.S..n 0.Rary. Ithaca Nara South Ou.11t WaaWvW. Ctt.4a Jam..vW. 0.tau Stanley 4.rv.M Dryden Jewell C.eJa, Sterling Sark Cube. Yoram Oneida S)1... M. .e M.v..C.m. M.\unvW NIAVW. l.y sn...e. wawa u.lrW. Carona o T.b.S M.\Jln Cur SS WS,. ile Orl! Trum.n.4u.5 MM..4 Say Ca.1J6. W. R Palmy. Tully O.wvYY LIII.M.S Llv..ped P..1.4 Utica xa..s Mint. Lodi P..n.N.W. .W.P.r talo. LuYwvYl. hanYa Cunbe. hr.uvW Lynam. Phelps Verona M... Camillus .x.CI. ÿNK. Pw.la c.rrw Tahoe Poland urw cW..xs Gar. MuW.ut Port Syr. Inats.Cle Cato G..Sawn Ma.urW. Pro.per GT.Sa Greene Mayleitasn PJ.sll .CLn Gs.wla G.m. M.dNm Ryr.M W. visdopert Central Sala. NunYOa M.aY RedCree\ Wort Leyden Cl1.m.u6 N1M1 Marlon Richfield Syringe CM.n Carla. Malls Ms.FWt Richland aoledlnJl.Id Clark Mille Welly. M...yW Reciu.ur wYU.Mr Clay N.W..m McCme.N.rW Ran. wWN CM.IW Nokomis MsmPM. Savannah wWWn.m CIY.mSpta6. Holland Patent Mani. SclplaCenter w W Wn.1wv CIaM Non.. M...rM Sewc. F. Y. w IeNt CIy4 IMrY MrM.W. Murky.. WaMrW. Cm.u..M Na.uu.d. N.d.w SSwauM Yr..Y1. For those interested in additional information we recommend the advanced courses in New York State geography to be given in Katz College this fall semester. Write or call to the attention of the Registrar, Katz, 666 Fifth Ave., NYC 19. Cordially,

Paul Adanti Vice President

AFFILIATED WITH BETTER HOMES AND GARDENS AND SUCCESSFUL FARMING MAGAZINES

MEREDITH o KCMO STATIONS an d KCMO- Basic TV,Kansas CBS City KPHO and and KPHO- WOW WOW TV, TV,Phoenix OmKRMG,Tulsaaha WHEN and WHEN- TV,Syracuse

cage 6 August 18, 1958

UROI DCA 571](, THE WEEK IN BRIEF

What Happened in 85th Congress -Preparing to step into Confederate Union -ABC and Warner Bros. sign special the pages of history, it has left a deep imprint of the FCC contract under which Burbank -based studio would produce and radio-tv industry. Investigations forced one commissioner series of 90- minute or two -hour long spectaculars on Civil to resign, attacked the character of others; hit the industry War, slated for telecast after 1960 -to coincide with 100th for ex -pane relationships; blasted FCC for inactivity on uhf. anniversary of war between the states. Page 63. Few phases of industry untouched. Page 31. Network VTR Spots Protested -Film Producers Assn. of Blatnik Blast-Blatnik committee flails Federal Trade Corn- New York says it intends to seek Congressional probe of tv mission and Food & Drug Administration for poor policing of networks activity with videotape as prelude to possible anti- weight reducing nostrums; recommends among other things trust action. Page 63. that provisions of mail fraud or cease and desist orders be applied to all other manufacturers of same product -and to media. Page 35. Opposition to Clear Channel Plan -CCBS, CBS, NBC, Westinghouse and others tee off on FCC rulemaking to dupli- cate 12 Class I -A clear channels. Page Detroit Rumblings -Buick will be much bigger in spot 64. radio than it was last fall to introduce its new model, to be out this year in only a month. Reports also from Oldsmobile, Don't Take It Out on Us-WMBO claims it is innocent vic- Lincoln -Continental and Ford Passenger Car. Page 39. tim of FCC pique at appeals court; due to ask reconsidera- tion today of Commission order that station file renewal ap- The Big Brands in Network Tv -The first five in June and plication in order to permit hearing on protest against estab- in second quarter of the year include Tide, Winston, Anacin, lishment of new station in Auburn, N. Y., market. Page 70. Chevrolet and Viceroy. TvB's breakdown on gross time charges for June and cumulative totals. Page 43. NAB Ready for Autumn -Fast- moving 11h -day format drawn up for annual Fall Conferences, with emphasis to be Spot Radio Rise Noted -First six months estimate passes placed on management and economic problems. Page 72. $93 million for all-time record, SRA reports. Further gains, likelihood of 10% increase for full year, are seen. Page 46. National Theatres' Bid -NTA board to vote this week on Lestoil's Evansville Story-How multi- million- dollar Lestoil offer to buy controlling stock interest. Page 82. was led to Evansville market via hand -in -hand campaign with local uhf station. Page 46. News Coverage vs. 'Property Rights' -TelePrompTer Corp. seeks injunction to prevent WOR New York from broadcasting Excise Tax Protested -Advertising Federation of America summaries of Floyd Patterson -Roy Harris heavyweight bout, calls on its members to oppose contemplated IRS ruling. to which TelePrompTer holds radio, television and motion Page 46. picture rights. Page 91.

Tv Back Farm quarter million dollars put up by on the -A House Divided -Commercial producers American Cyanamid's Farm & Home Div. for resumption in and writers functioning independently of fall of its first tv venture made last spring of a 13 -week syndi- each other are apt to turn out only near- cated farm tv news series. Page 48. great commercials, says John W. Murphy, head of commercial production for Ken- Lever Embraces Free Plug- Searches on behalf of Pepso- yon & Eckhardt. He tells the secret of - dent's Stripe toothpaste for "open" time spot to discuss virtues writer of new dentifrice. Soliciting includes radio stations, but Stripe, producer teamwork in MONDAY Memo, a spot tv advertiser, does not buy radio spot at this time. MR. MURPHY Page 109. Pepsodent toothpaste, for that matter, is under spot tv's wing. Page 51. DEPARTMENTS Riding High With Nehi- D'Arcy Adv., recovering from the loss of the $15 million Coca -Cola account in early 1956, ADVERTISERS & AGENCIES 39 MONDAY MEMO 109 comes abreast of its peak 1955 billing by acquiring $3 million AT DEADLINE 9 NETWORKS 62 Nehi Corp. account. Page 51 AWARDS 81 OPEN MIKE 18 BUSINESS BRIEFLY 54 OUR RESPECTS 24 Recipes for P. I.- Midwest Publishing Group plans extensive CHANGING HANDS 43 PEOPLE 96 tv spot campaign on modified per inquiry basis to peddle cook CLOSED CIRCUIT S PROGRAMS It PROMOTIONS 93 books bearing "Good Housekeeping Seal of Approval." COLORCASTING 52 PROGRAM SERVICES 91 RATINGS Page 52. DATELINES 81 39 EDITORIAL 110 STATIONS 78 FILM 82 TRADE ASSNS. 72 There's Economy in Big Buys thesis of new study -That's FOR THE RECORD 99 UPCOMING 76 by NBC which cites decline in cost -per -TV -thousand cor- GOVERNMENT 64 responding to increase in size of lineup. Page station 58, IN REVIEW 15 INTERNATIONAL 90 CBS Moves to Front-Surpasses RCA in net profits for first IN THE PUBLIC INTEREST 26 time, reaching $27.2 million midyear profit before taxes. LEAD STORY 31 Page 62. MANUFACTURING 86

BROADCASTING August 18, 1958 Page 7 Eye- opener for advertisers

To get full results from radio advertising, sales and advertising management in creating an overall program -structure that con- executives need to understand the complex program elements sistently builds maximum audience for the station, and sales which, when properly combined, give Spot Radio its tremendous for its advertisers. Hence the book contains a wealth of informa- selling- power. These elements are clearly defined in the John tion vital to any executive charged with the responsibility of Blair Report, LOCAL RADIO PROGRAMMING, recently moving mass -market goods at a profit. For the complete report, published. It is termed an "eye- opener for advertisers" because write John Blair & Company, 415 Madison Avenue, New York it brings into sharp focus the exacting skill demanded of station- 17, N. Y. Price, one dollar. JOHN BLAIR & COMPANY Exclusive National Representative for:

New York WABC Washington WWDC Miami WQAM San Antonio KTSA Wheeling-Steubenville WWVA Chicago WLS Baltimore WFBR Kansas City WHB Tampa -St. Petersburg WFLA Tulsa KRMG Los Angeles KFWB Dallas-Ft. Worth KLIF- New Orleans WDSU Albany- Schenectady -Troy.. WIRY Fresno KFRE KGW Philadelphia WFIL KFJZ Portland, Ore Memphis WMC Wichita KFH Minneapolis -St. Paul... WDGY Denver KTLN Detroit WXYZ Phoenix KOY Shreveport KEEL Houston KILT Norfolk- Portsmouth - Boston WHDH Omaha WOW Orlando WBDO Seattle-Tacoma KING Newport News WGH San Francisco KGO Providence -Fall River- Louisville WAKY Jacksonville WJAX Binghamton WNBF Pittsburgh WWSW New Bedford WPRO Indianapolis WIBC Nashville WSM Boise KIDO St. Louis KXOK Cincinnati WCPO Columbus WBNS Knoxville WNOX Bismarck KFYR

Page 8 August 18, 1958 BROADCASTING or deadline

NBC -TV PLANS COST -SHARING VTR DELAYS BUSINESS BRIEFLY Plan by which NBC -TV affiliates in getting ready to move formally against Late -breaking items about broadcast standard time areas would help bear cost triple spotting. Officials reportedly told news, see ADVER- of delaying network broadcasts during day- Board of Delegates they expected shortly to business; for earlier light saving time months has been devised send out affiliation contract amendments in TISERS & AGENCIES, page 39. by NBC, which hopes to put it into effect which stations would stipulate they will next year, it was learned Friday. carry each NBC -TV program complete up Plan as reported to NBC -TV Board of to 30th second before start of next program AIR -WICK PLACING Lever Bros., N. Y., Delegates, it's understood, calls for NBC to (or before start of next segment, in pro- has placed first major tv spot campaign on install equipment necessary to assure deliv- grams interrupted by station breaks) and behalf of Air -Wick household air fresh- ery of high -quality picture on delayed basis also to carry full network identification, net- ener. Drive starts Sept. 15 in top 30 tv (poor quality been complaint in many has work program promotion material, etc. (ex- markets of U. S. and will run at least areas during past DST periods), with NBC cept promotions for programs not carried eight weeks. Mr-Wick was acquired by absorbing these costs but standard time Lever from Seeman Bros., N. Y., few stations paying line charges. by station, in which case promotions for other programs, public service announce- months ago; product historically used radio Cost to these stations-currently there and print. Foote, Cone & Belding, N. Y., affiliates on time ments and similar material would be sub- are 116 NBC -TV standard is Air -Wick's agency. -estimated at 51/2 % of their network rev- stituted). Plan is similar to one inaugurated enues, but with network planning to rebate by CBS-TV short time ago [ADVERTISERS & BOWLING NETWORK National Brew- appropriately if this proves higher than AGENCIES, June 23], except that NBC -TV ing Co. (National Boh) Baltimore, major necessary. Network understood to take po- plan would not require stations' weekly re- sports buyer, to sponsor Strikes 'n' Spares sition that delivery of high -quality picture porting form to be sworn. live bowling series on nine -station eastern easily justifies this move, but that necessary Affiliates Board of Delegates meeting, tv network. Bert Claster- produced series equipment etc. is so expensive that standard held Wednesday, also heard network of- signed for 52 weeks through W. B. Doner time stations -for whose benefit DST delays ficials outline plans for fall programming Co., Baltimore. Five stations to start Sept. are run -ought to help pay some of cost. WBOC -TV Sal- and fall program promotion. Board, headed 8- WBAL -TV Baltimore; Alternative, if enough standard -time af- isbury, Md.; WSBA -TV York, Pa.; WTPA by Walter Damm of WTMJ -TV Milwau- filiates fail to go along, understood to be (TV) Harrisburg, Pa., and WMAL -TV kee, also was assured NBC-TV less expensive system with less assurance of expects its Washington. Joining Nov. 3 will be WSVA- picture quality. fall schedule to be sold out by start of TV Harrisonburg, Va.; WRVA -TV Rich- On another front, NBC -TV said to be season. mond, Va.; WLVA -TV Lynchburg, Va., and WTAR -TV Norfolk, Va. Matches to be staged in Baltimore Mondays 7:30-8 p.m. Radio -Tv Staff Changes NBC Starts Major Business News RISE NET PLANS Carter Products Announced by Gardner Adv. NBC Radio next Monday (Aug. 25) to (Rise shaving cream), N. Y., primarily Realignment of Gardner Adv. Co.'s tv- start programming Today's Business Trends, spot advertiser, considering return to net- radio department announced Friday by round-up of business and financial news, in work sponsorship on larger scale than in Charles E. Claggett, agency president, look- Monday- Friday 5:30 -5:35 p.m. time pe- past. Advertiser, which has sponsored CBS - ing toward closer coordination of program- riod, with Bob Wilson as commentator. Net- TV's Sunday News Special and has par- ming and commercial functions in St. Louis, work is making program available to affili- ticipated in ABC -TV's American Bandstand, New York and Hollywood. ates for sale to local advertisers. reportedly has bought 15- minute pro -football warm -up series on CBS -TV this fall along Among changes: Beatrice Adams, vice Helena Rubenstein's Tv Spot with General Mills' Wheaties; may also con- president and tv -radio creative director, as- Helena Rubinstein Inc., New York, out tinue with similar type program into net- "includ- signed to select broadcast projects of tv since dropping ABC -TV Sid Caesar work's hockey coverage. Agencies: Sulli- work special assign- ing experimental and Invites You last spring, making return to van, Stauffer, Colwell & Bayles (Carter), Dean ments for all Gardner accounts"; medium -this time in spot. Rubinstein will N. Y. and Knox-Reeves, Minneapolis (Gen- Pennington, vice president, becomes direc- promote two new (currently "classified ") eral Mills). tor of tv -radio commercial dept.; Ralph cosmetics in addition to staple lines in top Pasek, assistant director and commercial 28 markets for 10 -week pre -Christmas push GULF LOOKING Gulf Oil Corp., Pitts- production manager; John Gunter, former- starting Sept. 10. Agency: Ogilvy, Benson burgh, looking for availabilities in about ly on Monsanto corporate account group, to & Mather, N. Y. 70 top U. S. markets for its annual fall - St. Louis program director and business winter -push starting Sept. 22 for 13 weeks. manager, tv -radio dept.; James Fasholz, of Gulf, via Young & Rubicam, N. Y., bas- Busch Bavarian beer account, assistant St. TRIPLE SPOTTING ically will follow same station pattern set Louis program chief; Fred Czufkin and last spring. Gasoline company takes tv spot Trent Eberts named visual directors. CBS-TV appears to be running into hiatus in summer. no obstacles in its effort to stamp out Peter Paul in 50 Markets tripple- spotting evils by amending its VIDEO FOR VICK Vick Chemical Co. affiliation agreements with stations (cold remedies), N. Y., set to launch six - Peter Paul Inc., Naugatuck, Conn., [LEAD STORY, June 23]. Network has month spot tv campaign in late September through Dancer -Fitzgerald-Sample, N. Y., heard from all but bare handful of and currently seeking availabilities in major buying top 50 markets for 12 -week spot affiliates and reports it has been given markets throughout country. Agency: Morse tv campaign to begin Sept. 12 for Mounds unanimous endorsement by all those International, N. Y. Vick also has made and Almond Joy. Drive will use nighttime replying to amendment proposal. major buy on NTA Film Network. (See minutes and station breaks. story, page 82). BROADCASTING August 18, 1958 Page 9 PEOPLE FRANK CHIRKINIAN, with WCAU -TV Philadelphia as executive director of pro- grams for two years, to CBS Sports as pro- at deadline ducer- director. WALTER M. HEYMANN JR., sales de- velopment director, and Lester A. Delano, marketing services director, elected vice presidents at North Adv., Chicago. WSPD -TV Toledo Joins ABC -TV; New WTOD -TV Names H -R FLOWER FIGHT JAMES C. McDONOUGH, formerly ac- count executive at Erwin Wasey, Ruthrauff Faction split within Florists Tele- Storer Broadcasting Co.'s WSPD -TV & Ryan, Chicago, named vice president and graph Delivery is -scenes Toledo, only operating tv outlet there, Assn. behind creative director of W. B. Doner & Co., switches primary affiliation from CBS-TV tug over which of four agency con- Chicago. to ABC -TV effective Oct. 26, it was an- tenders might come up with $2.8 mil- nounced Friday (Aug. 15) by Lee B. Wailes, lion ($2.6 million in tv) account lost ROBERT A. LOEBER, former radio sales Storer executive vice president, and Alfred by Grant Adv. last month. Contend- representative with ABC and NBC, to R. Beckman, ABC vice president in charge ers: Keyes, Madden & Jones; Cun- Mutual, Midwest Div., as account executive. of tv station relations. ABC -TV claims this ningham & Walsh; MacManus, John & is first instance in one -station market where Adams, and N. W. Ayer & Son. Deci- TOM THUMAN, account executive, it has swung over primary affiliation from sion probably will be made in Detroit World Broadcasting System and previously other networks. WSPD -TV continues CBS - this week. One segment of FIDA general manager of former WILD Bir- TV and NBC-TV affiliations on secondary membership reportedly wants to move mingham, appointed general manager, basis and continues top basic one -hour rate headquarters to Chicago. MJ&A is WORD Spartanburg, S. C. of $1,000. agency with Detroit headquarters; KM&J headquarters in Chicago while PAT HARRINGTON JR., former account Mr. Wailes noted "ABC -TV's rapid CAW and Ayer both have Chicago of- executive in NBC -TV sales department, to emergence to major stature and the broad- fices. Expected: Account will be split WABD (TV) New York in similar ca- ening of program service available between between advertising and public rela- pacity. WSPD -TV and our Detroit station, WJBK- tions, both serviced by Grant in past. TV, both of which are currently primary affiliates of CBS -TV, will result in a greater diversity of programming to the KCBS Announces Rate Cuts Swarm of Filings at FCC people within the service area of WSPD- Opposing Clear -Channel Plan TV." Mr. Beckman said WSPD-TV pri- CBS -owned KCBS San Francisco in new 17) on mary affiliation with ABC -TV "is a land- card rate effective yesterday (Aug. Opposition to FCC's clear -channel pro- mark in ABC -TV history. It reflects the overall basis cut announcement rates 10 to posals continued to be submitted to Corn- changing pattern of the industry." 17% and program rates 5% below previous mission Friday as deadline saw flood of last - rate card, marking first cut in several years minute filing (see early study, page 64). [EDITOR'S NOTE: Meanwhile, Frazier Reams, of progressive increases. Nighttime an- president of WTOD Toledo told Bsowacwsrwc rate Among last- minute filings: ABC dis- Friday new ch. 11 WTOD -T 1 should be on air and program rates were cut nouncement agreed with proposals to duplicate five of in November and no later than Dec. 1, weather Disclosing permitting. He announced appointment of H -R by "slightly higher" percentages. 12 Class I -A frequencies at specified West- Representatives Inc. as exclusive national rep. 15), CBS said KCBS Both CBS and NBC, it was learned, are discuss- move Friday (Aug. ern areas, including ABC's WABC New ing basic one -hour rate slides from $280 to hd dec sio will be reachedechliÑ n New York York in New Mexico. Network claimed this week.] $265, one -minute from $50 to $42. Commission unfair to consider only 770 kc or 1030 kc in working out solution to KOB case, urged that other channels be con- sidered. Network also claimed proceeding TO NAME FOURTH AGENCY at odds with regular procedure, called for GENERAL FOODS evidentiary hearing before any Class I -A stations are forced to accept second out- keep pace with its expanding product handled by Benton & Bowles but gave To let on their frequency. It also claimed that lines, General Foods Corp., White Plains, no other details. FCC proposal is piecemeal approach. N. Y., top broadcast advertiser, announced "Call for greater flexibility in agency Friday it would appoint a fourth advertis- assignments," said Mr. Ebel, made neces- WCCO Minneapolis, 50 kw on 830 kc, ing agency in "near future." sary by GF having number of new prod- supported Commission proposals (which Bulk of General Foods' products (they ucts in development stage. New agency would leave 830 kc unduplicated), but total 75) handled by Young & Rubicam assignments effective after Jan. 1: Y &R urged FCC to permit Class I -A outlets to and Benton & Bowles with sizable portion turns over to FC&B, Calumet baking boost power above 50 kw maximum. WHO also serviced by Foote, Cone & Belding. powder, D -Zerta, Minute Potatos and Des Moines, Iowa, 50 kw on 1040 kc which Food advertiser, which spent $87 million Walter Baker (chocolate). It was under- will remain unduplicated, arrayed itself in advertising for fiscal year ended March stood these latter four products alone will with CCBS position, asked Commission to 31, 1958, with broadcast media tallying represent nearly $3 million additional bill- approve higher power for unduplicated substantial part of total, also announced ing for FC&B. Y&R retails Jello, Birds Class I -A. number of product assignments among its Eye, Sanka, Swansdown, Postum and 18 WNYC New York, daytimer on 830 kc, present advertising agencies to be effective other products. which has been operating night hours under after first of year and in line with its mar- B &B will handle "new coffee assign- special service authorizations for last 15 keting expansion. ments" and two new products in Gaines years, served notice it wanted full -time According to E. W. Ebel, vice president (dog foods, biscuits etc.) line, will give up operation and Commission should consider in charge of advertising, search for fourth Maxwell House vacuum packed ground duplicating 830 kc in East. WCKY Cin- agency narrowed to bases of quality, scope coffee to new agency, retains Instant Max- cinnati, Class I -B on 1530 kc, urged that of services, New York area location and well House (now General Foods' largest additional Class I and II stations be per- "consideration of competitive situation." advertising account, according to Mr. Ebel) mitted on 12 frequencies proposed to be Mr. Ebel revealed its newly- appointed and entire Post cereals and Gaines lines untouched; also called for continuance of agency would receive vacuum packed as well as GF's institutional products di- 50 kw limitation; suggested that all Class ground coffee in Maxwell House line now vision. I -A channels be duplicated, Page 10 August 18, 1958 BROADCASTING WE HEARTILY RECOMME\D A \D

E \DORSE

THE PUBLICITY AND PROMOTIONAL ORGANIZATION OF etrolqìz Sizolacir Gocíc1Le5 33 PARK AVENUE. NEW YORK 16. N.Y.

o o s 8 8

1 WBKB CHANNEL 7 CHICAGO, ILLINOIS AN ABC OWNED STATION

Sterling C. Quinlan, Vice President ,--111ACKENZIE -<, gar CNIM 1 hN.\%1E IN U. S. , It Woo HISTORY! F > RICHARD CARLSO A great star in his greatest r ... as Col. Ranald S. Macke

THRILLING! COLORFUL! RAIDER PANORAMIC!

His orders from the President of the United States: "BE BOLD! BE ENTERPRISING! BE RELENTLESS! MAKE THIS LAND A FIT PLACE FOR AMERICANS TO LIVE." JUST A LITTLE RAG DOLL

Some minutes after all the passengers tragedy. So the pilot went to work to heart. I cannot tell you how much your had left, the pilot snapped his logbook find its small owner. returning it means to her, and to us." shut and started down the empty aisle United's vast communications sys- No company rules told that pilot, of his big Mainliner. tem, which speeds weather data, flight and all of those who helped him, that Empty? Not quite. In one of the and reservations information coast to finding the owner of a frayed little doll seats, forgotten, lay a little rag doll. coast, can also trace a heartbroken is important. Their action sprang from He reached down and picked it up. little girl. With the help of willing something far deeper -a genuine in. It had the floppy, well -squeezed look United people thousands of miles terest in people which, on the ground dolls get when they're really loved. apart, she was found. And a grateful and aloft, results in "service in the Any father who has helped a curly. mother wrote: "She has other dolls Mainliner® Manner" -the extra care head snuggle into bed with a favorite much newer and prettier But this little you enjoy at no extra fare when you doll would know that here was a real rag doll is the only one close to her fly United -the Radar Line. IN REVIEW

U.S. STEEL HOUR Chapter 83,402 of that perennial best- seller, "Tales of the Ole West," was deftly dramatized last Wednesday (Aug. 13) on the U. S. Steel Hour. Its title was "Old Marshals Never Die." An expert, professional group assembled to do it justice. Writer John Vlahos, author of many excellent tv plays, was there. The Theatre Guild was there as producer, replete with guitar background, two real horses and faded dirty denims. William Shatner was there as the Young Marshal who could not forget (as everyone else had) what Cameron Prud'homme (as the Old Marshal) had done for the town in more rip -snortin' days. Kevin Coughlin was there as the Boy Who Wants To Be a Marshal. Each one of them acted capably and competently the classic story of Man Meets Town, Town Forgets Man, Man Saves Town. It ended (as all good Greek and Western tragedies should) in the dusty main street with the boy and the young man kneeling beside the dying old marshal. There were fleeting impressions through- out the hour that "Old Marshals" was not an original show at all but a repeat. It was a false if inevitable impression because of the preceding 83,401 chapters which made it nearly impossible for this latest chapter to produce any sort of a catharsis. At the show's end, the announcer urged viewers to tune in every other week to U. S. Steel Hour, the "Broadway of Tv." It must be said, albeit reluctantly, that last week was more like Dodge City than Broadway.

Production costs: Approximately $60,000. Sponsored by U. S. Steel through BBDO on CBS -TV Wednesday, 10 -11 p.m. EDT. Producer: The Theatre Guild; director: Dan Petrie; author: John Vlahos, adapted from short story by John Holland; scene de- signer: Robert Markel!: set decorator: Henry Hubbert; musical director: Ralph 240,800 TV HOMES" Norman Wilkinson. BOOKS JACKSON, MISSISSIPPI PHYSICS AND MATHEMATICS IN ELECTRICAL COMMUNICATION by When you walk into the lives of 1,452,800 people, you walk James Owen Perrine. John F. Rider Pub- into greater profits. These families have an average effective buy- lisher Inc., 116 W. 14th St., New York ing income of $5,735. °° They're in a sales -lively market rich in 11, N. Y. 268 pages. $7.50. growth potential, where retail sales have increased a whopping Dr. Perrine, retired AT &T officer and 125% in ten years and where buying power is up 40%! Only two former editor of the Bell System Technical Journal, believes that "the many men who great TV stations in Mississippi's capital city reach this market. are allied with technical endeavors but who Why stay on the outside? The best door in the world is open to you. did not get to go to college could learn ... °Television Magazine ° °Sales Management 1957 Survey of Buying Power and grasp the principles and doctrines pre- sented in this book by home study." For his treatise on conic section curves, exponen- MISSISSIPPI IS SOLD ON TELEVISION tials, alternating current, electrical oscilla- tions and hyperbolic functions, he takes Newton's motto, "Nature seems to be IN LBT pleased with simple things." Thus reassured at the start, the student is helped along the way by simply- designed illustrations toward CHANNEL S=2111 mastery of the physical concepts presented HGLLINGBERY 3 C H A N N E L and their application to electrical commu- KATZ nication.

BROADCASTING August 18, 1958 Page 15 THIS

This is the first in a series about successful people in advertising. peters, Griffin, Woodward. Inc. Spot Television IS MR. THINKBIGLY

. who likes to advertise in a big way, with big names, big shows, big space all the things that he'd been told would put his company in the big time. Mr. Thinkbigly did very well!

Then he discovered that he could get his advertising before bigger audiences by putting a good part of his budget in spot television. Now Mr. Thinkbigly is show- ing bigger sales, and a bigger profit - and he likes that in a much bigger way. Your PGW Colonel would like to send you a copy of "A Local Affair ", a booklet which will show you how big spot television is on the local scene, where sales are made -or lost.

Just write to Peters, Griffin, Woodward, Spot Television, 250 Park Avenue, N. Y. C.

MIDWEST EAST Re WHO -TV Des Moines 13 NBC WBZ -TV Boston 4 NBC WOC -TV Davenport 6 NBC WGR -TV Buffalo 2 ABC WEST WDSM -TV Duluth- Superior 6 NBC -ABC KYW -TV Cleveland 3 NBC -ABC -TV Detroit 4 NBC KBOI -TV Boise 2 CBS WDAY -TV Fargo 6 NBC WW1 KMBC Kansas 9 ABC WJIM -TV Lansing 6 CBS KBTV Denver 9 ABC -TV City WISC -TV 3 CBS WPIX New York 11 IND KGMB -TV Honolulu 9 CBS Madison, Wis. WCCO -TV Minneapolis -St. Paul 4 CBS KDKA -TV Pittsburgh 2 CBS KMAU KHBC -TV Hawaii WMBD -TV Peoria 31 CBS WROC -TV Rochester 5 NBC KTLA Los Angeles 5 IND KRON -TV San Francisco 4 NBC SOUTHWEST SOUTHEAST KIRO -TV Seattle- Tacoma 7 CBS KFDM -TV Beaumont 6 CBS WCSC -TV Charleston, S. C. 5 CBS KRIS -TV Corpus Christi 6 NBC WIS -TV Columbia, S. C. 10 NBC WBAP -1V Fort Worth -Dallas 5 NBC WSVA -TV Harrisonburg, Va. 3 ALL KENS -TV San Antonio 5 CBS WFGA -TV Jacksonville 12 NBC WW1 Miami 4 CBS WDB1 -TV Roanoke 7 CBS

PETERS, GRIFFIN, WOODWA D. INC. SPOT TELEVISION

Pioneer Station Representatives Since 1932

NEW YORK CHICAGO DETROIT HOLLYWOOD ATLANTA DALLAS FT. WORTH SAN FRANCISCO IN REVIEW CONTINUED

TAPE EDITING AND SPLICING for the Professional and Amateur Tape Record- ist by N. M. Haynes, Robins Industries Corp., 36-27 Prince St., Flushing 54, N. Y. 24 pages. $.25. The Long Island manufacturer of splicing equipment has excerpted editing and splicing instructions from Mr. Haynes' Elements of Magnetic Tape Recording, published last year by Prentice -Hall. Starting from a fas- cinating example on bird song editing (often they sing symmetrically, the same backward as forward), the manual gives detailed in- structions on its subject, complete with il- lustrations and formulas. It looks like the I last word on editing the recorded word.

SELLS OPEN MIKE

Well Read and Useful 234 EDITOR: NEW Your magazine is certainly well read SOUTHERN CALIFORNIA by our company executives, particularly since the majority of our billings is in broad- COMMUNITIES FOR casting. Week after week we discover very informative data in your publication which proves of extreme value to us. YORK Sherman Slade 71% Executive Vice President LESS Honig, Cooper & Miner COST Los Angeles Approved Translation CONFIDENTIAL L1)1 l'O14: I am writing to request three reprints of LEE an article dealing with the Frey Report TRACY which appeared in your magazine March 3. These are to be used by members of a panel who will discuss Professor Frey's findings at our annual advertising confer- ence Oct. 14. Professor Frey recommended your article as the best printed summary Profitable radio coverage of a mature, of his materials. convincible audience ...the "refreshing Robert D. Buzzell Produced sound" of KBIG attracts regular listeners Asst. Conference Director on location! Most in all 8 Southern California counties. 91% Ohio State U., Columbus fabulous city in the world! are adults (Pulse. Inc.). And you reach them with KBIG for a Never before filmed for local cost averaging 71% Refreshing the Witness less than competitive stations. Ask your market television! KBIG or WEED representative for proof! EDITOR: About a year and a half or two years D -X Sunray Oil Co. buys big ago the Amana Refrigeration Co. and CBS midwest regional! were involved in a lawsuit over the rate Schaefer 0 which Amana was paying to co- sponsor a Beer! Pabst! CBS in New I television show. We were told that there York! KTTV! Triangle! West- was an article in BROADCASTING at that time JOHN POOLE describing the incident. One of our clients inghouse! Storer! Meredith! BROADCASTING CO., INC. a 8.,,.,a has asked us to rush this article to him. Choice 6540 Sunset Boulevard Elizabeth L. Smith markets still available! Los Angeles 28. California Librarian Phone now! - Plaza 5.2100 H011ywood 3.3205 Campbell -Ewald Co. Detroit Television Programs of America, Inc.

Radio Catalina [EDITOR'S NOTE: There was indeed such an 488 Madison Avenue New York 22 article. It appeared Jan. 19, 1957.] for all Southern California

'40 kt. 10,000 watts Amending the Record x EDITOR: WEED aCOMeaar Wire or phone s Pry, BROADCASTING devoted two -thirds of a Michael M. Sillerman, column in its Aug. 11 issue to the story Exec. V.P., collect of our new account, Hadacol Inc. However, today for your in the last graf of the story the statement market! was made that "Sample theme running

Page 18 August 18, 1958 BROADCASTING Qacka9 k(o ac Lard

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ti1V A `` o b\g 5enes ooa sP 109 PC P `` to A. ```Só0000.10'. o\t`,P` P so\ge -epos 9 {o\\ePro9t°tom oPp Petl ßpcto95°mtsh`P GNCsPC's p ersptl\thet SES s ooso oc spot Pa°p°b\e o9es

For top grades for you and your sponsors, just CLIP AND MAIL TODAY

SESAC INC. 10 Columbus Circle New York 19, N. Y.

( ) my order (check enclosed) for the SESAC Back - TEntero- School Package at $49.50 complete, to be sent prepaid. ( ) Please rush sample script, audition disc and sample dealer aids at no charge. Name & Title Call Letters The Coliseum Tower INC. 10 Columbus Circle Address ESAC State © COPYRIGHT 1 038 SESAC. INC.. NEW 1"ONA New York 19, N. Y. City who do you want? We suspect that your primary advertising target is not the lollypop crowd but the shopping -bag set. 1f so, then look to WBBM -TV -the

television station that dominates the daytime viewing of Chicago's housewives.

During the average daytime minute WBBM -TV is viewed by over

130,000 women. That's 46% more than the next station, 95% more

than the third station and 120% more than the fourth station.

Next time a Chicago station offers you a daytime package, don't be suckered

by any slide -rule sleight of hand. Fact is, other Chicago stations cost you

26% to 46% more to reach the same audience.

Today, as always, WBBM -TV reaches more women, more often and more economically than any other Chicago station. WBBM-TV Chicago's Showmanship Station- Channel 2 CBS Owned- Represented by CBS Television Spot Sales

Source: Nielsen, November, 1957 -May, 1958. OPEN NIKE CONTINUED

through all commercials: Have you had it lately? We have it . . . new Super Hadacol!' " Lest anyone get the idea that we lifted the Dad's Old Fashioned Root Beer slogan verbatim, we would like to correct the last graf to read: "You're never too old to feel young. Hadacol, Hadacol, Get it right away -If you ain't had it lately, get new Super Hadacol today!" Herb Grayson Account Executive Mohr & Eicoff Inc. Chicago RADIO STATION EDITOR: In your July 28 issue you list Goodson - Todman with five shows. What's My Line, also a Goodson -Todman creation, was omitted from your listing, which would bring the total of Goodson -Todman shows up to six. Naturally, this does not include IN ST. LOUIS the two additional daytime shows we are currently producing. I would like to compliment you on your July 28 issue, however, as it is extremely interesting to have the network schedule along with starting dates, etc. Harris L. Katleman Vice President Goodson - Todman Enterprises Beverly Hills, Calif. [EDITOR'S NOTE: CBS -TV now owns What's My Line, having purchased It from Goodson - Todman, but the latter organization continues to furnish talent for the program.] Concurring Opinion EDITOR:

_ Since we can't measure creative talent by the gallon as we do gasoline, the practice of price cutting in film production is a dan- gerous one for all concerned, and I com- pliment BROADCASTING for publishing the MONDAY MEMO (July 14) by Rollo Hunter, in which he correctly labels the practice as "filmicide" and says it "can lead only to disaster." As a producer with 40 years experience in the field, I enjoin a strong THE ST. LOUIS MARKET "Amen." As Mr. Hunter points out, the client is

r the real loser in the price war. The producer, stuck with such a low budget that he must 9th in retail sales ,i take the cheapest way out, compromises on talent and techniques. Only shoddy and uninspired work can result. The client loses 9th in food sales the opportunity to tell his story effectively, the agency producer loses his client's con- 11 it 9th drug sales fidence, and the film producer winds up in with little or no profit and a damaged reputation. 8th in automotive sales But while price cutting is short- sighted and harmful in the production of film com- 7th in filling station sales mercials, it is a ruinous one to follow in t'f producing motion pictures. The more the reels, the greater need for top -quality writing, direction, lensing, editing and over- all creative planning if high audience in- REPRESENTED BY HEADLEY -REED CO. terest is maintained throughout the picture. Creative talent has a price tag; it doesn't come wholesale. Forty years of producing motion pictures have confirmed my earlier belief that the best and most effective films result largely from two simple factors: (1) Selection by the client of a reputable and experienced pro- ducer, and (2) solid client -film producer Page 22 August 18, 1958 BROADCASTING relationship. The client is the big loser if he goes to another producer in midstream (usually answering the siren call of a new- comer in the field, whose press agent is ballyhooing his supposedly new wares). Price cutting is the wry deceiver, and client, agency and producer should recognize it for the chaotic situation it festers. The Film Producers Assn. is doing an excellent job in promoting the establishment of high ethical standards among its producer members, but it alone cannot wipe out the evils in the price-cutting practice. The re- sponsibility lies with agencies and their clients. Let's hope Mr. Hunter's article proves to be the opening gun in a joint campaign to end price war in the film in- dustry. William 1. Ganz, President William I. Ganz Co. Div. of Institute of Visual Training HEADLEY- REED New York The Censorship Code EDITOR: Kindly send 10 reprints of the text of the stand -by censorship code. Henry G. Brown, Information Officer Office of Defense & Civilian Mobilization, Region I Harvard, Mass.

EDITOR:

... 10 copies... . C. Robert Thompson, General Manager WBEN-AM -FM-TV Buffalo, N. Y.

EDITOR:

... 20 copies... . William Weinrod KHFM (FM) Albuquerque, N. M.

EDITOR:

... 10 copies... . Elmer G. Sulzer, Director Radio & Tv Communications Indiana U., Bloomington, Ind. proudly announces EDITOR: their appointment ... 10 copies... . Dody Sinclair, Station Manager WIAR -AM -TV Providence, R. I. to represent

EDITOR: ... 10 copies... . Robert A. Reynolds, Chief Engineer WSTC Stamford, Conn. [EDITOR'S NOTE: The story and text about the government's stand -by censorship code were car- ried exclusively In BROADCASTING Aug. 4. KWK Reprints are available at cost, 10 cents per copy, minimum order 10 copies.] Mystery Solved EDITOR: Your issue of March 10, 1958, carried an t article entitled `Taking the Mystery Out of New York, Chicago, Atlanta, Ratings." It was an excellent article, and I would very much like to have a copy. Philadelphia, St. Louis, San Francisco, .t Norton Gretzler Los Angeles Radio -Tv Account Executive Ketchum, MacLeod & Grove New York CEEDITOe''S] NOTE: Copies are available at 10

BROADCASTING August 18, 1958 Page 23 BROADCAST TO OUR RESPECTS

to Robert Fisher Lewine Oakland County

r' e s got the sense beyond talent- taste." The words are those of a hard -dealing agency executive distilling in a PONTIAC sentence his 12 -year view of Robert Fisher Lewine, NBC -TV vice president in charge of programs. "He makes sense. You can do business with him." This is a front -rank television writer's description of the same Mr. Lewine. A businessman with sensitive compassion for talent, Mr. Lewine is at the same MICHIGAN time a critical showman with an honest understanding of the client's problems. "Bob Lewine is an ambassador of television," said Henry Fownes, vice president and manager, MacManus, John & Adams, New York. "He represents the art to the industry and vice versa; and in my opinion few people have ever done it any better. He knows his business. And yours." A A remarkably kind man in his personal dealing ( "He's a guy who makes you realize there are two words in gentleman "), he is firm and sophisticated in his CONCENTRATED working view of programming. In a "welcome aboard" memo recovered from one of his aides, he had counseled: "Dare to be different; consider your writer an indispensable ingredient in any program; go for the finest available creative talent MICHIGAN AUDIENCE because this is the best insurance against failure; take your time if possible in developing the idea; don't talk down to your audience; make your stories and characters believable and resign yourself to the realities of television programming - you can't hit a home run every time at bat." Born in New York City on April 16, 1913, Mr. Lewine took his primary educa- tion there at The Franklin School for Boys. In 1930 he entered Swarthmore College, Pa., where another student, who was to figure in his later career, was just going into the senior term. His name was Robert Kintner. There is no record they knew each other. At Swarthmore Mr. Lewine was a member of the junior honor society, KWINK, serving and its senior equivalent, Book and Key (Mr. Kintner previously had been a member of these two societies). Mr. Lewine was president of the little theatre group, captain of the golf team, manager of the varsity basketball team and vice president of the Athletic Assn. A He was graduated in 1934 with a B.A. degree and the intention of following Billion Dollar a career in advertising or entertainment, but the waning years of the depression dictated otherwise so he entered the family realty firm in New York remained Market and there until Dec. 7, 1941. The day after Pearl Harbor he applied for a Navy com- mission, served three years and came out a lieutenant in 1945.

Anticipating the television boom by more than three years, Robert Lewine 1st joined Cine -Tv Inc., a television program research organization, his first professional association with programming. By mid -1946 he had been elected IN PONTIAC HOOPER a vice president and remained with the firm until it died of premature birth. The following four years he worked free lance as a producer and television 1100 N.M. -12:00 Noon 12:00 Noon -6:00 P.M. Monday Tara Friday Monday Thai Friday film consultant to a Hollywood firm and in May 1950 was asked to head the WPCN 39 46.5 radio -television department of the Hirshon -Garfield Adv. Agency. Two and a half years later he made the critical turn to network programming, Sta. B 24.1 14.0 accepting an ABC -TV offer to officiate as eastern program director under Charles Sta. C 11.9 8.1 Underhill. In 1954 he was named national program director and in January 1956 Sta. D 10.0 5.4 became vice president in charge of programming and talent for the network. In the meantime his erstwhile classmate, Mr. Kintner, had joined C. E. Hooper, May, 1958 the network and become its president. It was during their joint service there that ABC -TV introduced CONTACT the "adult western" concept (Cheyenne, Wyatt Earp, Maverick) as well as Disneyland, Zorro and VENARD RINTOUL $ McCONNELL, INC. Mickey Mouse Club. (Mr. Kintner, of course, is now president of NBC.) In December 1956 Mr. Lewine accepted a bid from NBC -TV, joining the Associated with Lansing's network as vice president in charge of nighttime programs. By August 1957, he had assumed daytime too and achieved his present title in February 1958. Robert Lewine describes his programming "philosophy" as a "continuing effort to create, buy or steal hit shows that will attract a massive audience, conform in every respect to the standards of good entertainment, permit no compromise with quality, be provocatively different without deliberately seeking controversy and, if possible, they should also be inexpensive." Mr. Lewine is married to the former Lucille Litwin. They have one son, Robert William Lewine, 12. The family lives in Manhattan in their own townhouse. His hobbies are his career, music, theatre and golf. He is the brother of Richard Lewine, director of special programs at CBS -TV. Page 24 August 18, 1958 BROADCASTING 1,764,000 PEOPLE PITTSBURGH 21/2 BILLION INCOME rInn 486,000 RADIO anonsbm g HOMES F WASHINGTON burg Martins Ferry OHIO Washington BELMONT WHEELING PENNSYLVANIA Bellaire MARSHAL GREENE Waynesburg Moundsville MONROE MARYLAND

PLEASANT Par ten bur South orkersburg RITCHIE WOOD

WWVA sells the heart of industrial America ... FIRST in every time period

Did you know that there is only one single medium of any kind that can give you dominant coverage of the 244 billion dollar Upper Ohio River Valley Market? Only radio successfully jumps the mountain barriers of this booming area -and only WWVA provides the dominant selling voice you need. The latest PULSE (Jan. 1958) proves again that WWVA is first in every time period, 6 A.M. to midnight, 7 days a week. Its average audience Mondays thru Fridays tops the next 3 stations combined! Use the 50,000 Watt Voice of WWVA in Wheeling Only fulltime CBS 'Network °station in to reach 486,000 radio homes in this key market, plus PITTSBURGH - WHEELING AREA a big audience bonus in 29 other counties.

(;) ` o APO Storer WWVA WJW WJBK WIBG WSPD WAGA WOGS Wheeling Cleveland Detroit Philadelphia Toledo Atlanta Miami

BROADCASTING August 18, 1958 Page 25 Broadcasting Publications Inc. IN PUBLIC INTEREST Sol Taishoff Maury Long Edwin H. James President Vice President Vico President AMNESIA VICTIM KENS -TV San An- H. H. Tash B. T. Taishoff Irving C. Miller tonio, Tex., and KMTV Omaha, Neb., com- Secretary Treasurer Comptroller goy ,Y bined forces to solve a two-month old mys- tery surrounding the identity of an 18 -year- BROADCASTING* old amnesia victim. The mother identified TELECASTING her daughter from film originated by KMTV

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.1F.FFF.I1Nf1\ MTANUNI) 1{NnAi1C:A1:71W(: ('()NYAN\" BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Vol. 55, No. 7 AUGUST 18, 1958

BROADCAST -MINDED 85TH READY TO CALL IT A DAY

Score: Over 150 bills, only 1 law Debris: Shaken FCC, harassed industry Outlook: Breather, then around again

The 85th Congress is rapidly rushing toward Legislative Oversight Subcommittee of the House sine die adjournment, members hcpe some time Commerce Committee. Running a close second was this week. It can't come too soon for the contin- the Senate Commerce Committee. Both bodies have ually- harassed FCC and the broadcasting industry. served notice that more hearings are to come, even Even adjournment, however, will not bring with adjournment imminent. complete relief. One committee plans September - The Oversight Subcommittee, headed by parent October hearings and another has one report still committee chairman Oren Harris (D-Ark.) fol- to be released and a second yet to be written. lowing a February blow -up, was responsible for the The 85th left few phases of electronic commu- national headlines -and in the process gave the nications untouched. Over 150 bills affecting radio - FCC a black eye it will be forced to wear for some tv and /or the Commission have been introduced. time. The committee is conducting an investigation Ironically, only one (and that with only a minor of the Commission, with emphasis to date on its relationship) has become law (see Moss bill, page ch. 10 Miami decision. 36). Another, an educational tv appropriation bill, Comr. Richard A. Mack was forced to resign still has a chance. after his financial dealings were brought to light; Most active of the congressional bodies was the Chairman John C. Doerfer in particular, and sev-

CONTINUED

BROADCASTING August 18, 1958 Page 31 THE 85TH CONGRESS CONTINUED six agencies under the committee's juris- Rep. Morgan Moulder (D -Mo.) resigned diction, Comr. Doerfer the first week of Among them are these provisions: Prohibit February faced three days of gruelling airline ownership of tv stations; code of eral other commissioners in general, were questioning by Dr. Schwartz. The testi- ethics; public filing of income of federal accused of official misconduct and mal- mony was frequently interrupted by clashes officials; contacts, both on and off record, feasance in office. between the chief counsel and members with commissioners; attempts to influence; BROADCASTING on the A special report of the subcommittee and by appeals of criteria for FCC to consider; conflicts of high cost of congressional investigations Comr. Doerfer for the right to cross ex- interest of federal officials; activities after was spent in showed an estimated $13,475 amine witnesses. leaving the Commission; term of office; hear- one day of the Legislative Oversight Dr. Schwartz was fired by the subcom- FCC relations with staff, and even the re- 31]. This ings [SPECIAL REPORT, March mittee Feb. 10 following a full day of view of FCC rule changes by Congress. by the comprised an estimated $6,000 spent stormy executive sessions. The investiga- Also, as a result of the House investiga- industry and $7,475 by the government. tors then spent a week trying to obtain all tions, a bill was drafted by the Senate Com- While this committee's investigations were their records from the fired chief counsel, merce Committee which would completely represents the most expensive, the figure who had trundled them all over Washing- abolish the FCC and replace it with a corn - only one day of one hearing. There were ton in the company of two newspapermen. munications administrator and a three -judge many weeks between January and July in Following the firing of Dr. Schwartz, communications court of appeals. A sec- which as many as four or five broadcasting hearings were in progress simultaneously. Early in the session, subliminal projection Twelve who had broadcasting got a big play and caused many statements of alarm. A demonstration of the system was given for congressmen in July and a on their minds during the 85th smattering of bills was introduced pro- hibiting advertising by this new and mys- terious method. as subcommittee chairman and was re- and measure (S 3862), reported favorably Broadcasters, long advocates of uniform placed by Rep. Harris. by the Senate committee, would permit a standard time throughout the country, will Dr. Schwartz was put on the stand, commissioner whose term has expired to lose a friend when Rep. Joseph P. O'Hara under subpoena, and accused Comr. Mack remain in office until his successor is ap- (R- Minn.) retires at the end of his current of selling his vote in the Miami ch. 10 pointed by the President and approved by term. Rep. O'Hara, a member of the House grant to National Airlines for $2,650. the Senate. Commerce Committee and its investigating There followed seven weeks of hearings The Schwartz report also accused the subcommittee, has spent many years of on the ch. 10 grant, the subcommittee op- FCC of being inconsistent in applying its fruitless effort seeking a year -round stand- erating without a chief counsel. Comr. announced criteria to decisions and of ard system. Mack, proclaiming his innocence, resigned shirking its antitrust duties in the patent Other members of the House committee after Rep. Harris announced plans to start field. With a new chief counsel, Robert who have announced their retirement are impeachment proceedings. Lishman, conducting the hearings, the sub- Reps. Charles Wolverton (R -N. J.), ranking Comr. Mack claimed the money in ques- committee went into the patent question minority member, John Heselton (R- Mass.) tion constituted loans from Miami attor- following the Easter recess. Principal wit- and Martin Dies (D-Tex.), who already has ney Bernard Whiteside which had either ness was William Bauer, former FCC pat- been replaced by fellow Texas Democrat been repaid or forgiven. Mr. Whiteside ent attorney, who charged that RCA has Joe Kilgore. testified at length and revealed several in- a monopoly on communications patents None of the Senate Commerce Commit- stances of ex parte contacts with Comr. and that FCC rules promote this alleged tee members has announced retirement Mack on ch. 10 and other comparative monopoly. plans. Up for re-election are Sens. Charles cases. Many other off -the- record contacts The patent hearings were devoid of press Potter (R- Mich.), Frederick Payne (R- with commissioners by other principals were coverage but the reporters returned in Me.) and Ralph Yarborough (D- Tex.). exposed. droves when the subcommittee started May A synopsis of major Hill hearings and in- The subcommittee's investigations hearings into further alleged ex parte con- vestigations in radio -tv, arranged by subjects prompted the Justice Dept., FBI and a fed- tacts and FCC inconsistency. A subcom- with several crossings of committee lines, eral grand jury to start investigations of mittee staff attorney, Stephen Angland, re- follows: their own. Also, as a result, the court of ported on 14 comparative tv cases in which, appeals remanded the case to the Commis- he said, no pattern of FCC criteria was fol- LEGISLATIVE OVERSIGHT sion and new hearings under a retired judge lowed. The 14: Sacramento, ch. 10; Boston, are scheduled to start next month. ch. 5; Hartford, ch. 3; Indianapolis, ch. 13; Chances are Mr. Average American had Just prior to the Easter recess, the sub- St. Louis, ch. I I; Miami, ch. 7; Jacksonville, and func- no conception of the purposes committee completed its Miami hearings ch. 12; Tampa, ch. 8; Denver, ch. 7; Seattle, to the Second Ses- tions of the FCC prior and released an interim report criticizing ch. 7; Madison, ch. 3; Knoxville, ch. 10; The House Legis- sion of the 85th Congress. the FCC on several points. As a result, Rep. Norfolk, ch. 10, and New Orleans, ch. 4. during its lative Oversight Subcommittee, Harris introduced HR 11886 which would: Another subcommittee staffer, Robert investiga- scandal -filled, headline-making (1) Require the FCC to draft a code of McMahon, attacked the commission's pro squarely before the tions, placed the FCC ethics; (2) remove a provision in the Com- forma approval of transfers, which he public. munications Act authorizing honorariums; charged, completely negates the FCC's rea- Much of the publicity definitely was un- (3) make all ex parte contacts subject to sons for original grants. He said that favorable. All but two of the commission- criminal punishment, and (4) give the Pres- through this method the least qualified ers were accused of misconduct and mal- ident power to remove a commissioner. applicant ends up with a station license. feasance in office and one was forced to The bill has been approved by the subcom- Mr. McMahon cited the St. Louis tv situa- resign. In addition, four of them had to mittee and is awaiting parent committee tion involving chs. 2, 4, 11, KLZ -TV Den- wait two months to answer, receiving one - action. ver, WVUE (TV) Wilmington, KMGM- tenth the publicity accorded the original The report said further study was needed TV Minneapolis, WANE -TV Ft. Wayne, charges. on these controversial points: (1) Method of and a Providence, R. I., merger. The subcommittee's then chief counsel, selecting chairman (now appointed by Presi- Length y testimony followed - with Dr. Bernard Schwartz, made the miscon- dent); (2) powers of chairman; (3) powers charges of pressures, ex parte contacts and duct charges in a secret memorandum of Bureau of Budget with respect to regu- advance knowledge of the upcoming de- "leaked" by him to the New York Times. latory agencies, and (4) terms of office and cision -on the Commission's shift of ch. 2 FCC Chairman John C. Doerfer and salaries of commissioners. from Springfield, Ill., to St. Louis and as- Comr. Richard A. Mack were the princi- As a result of the committee's FCC in- signment of that facility to ch. 36 KTVI pal Schwartz targets. vestigation, countless bills have been in- (TV) St. Louis. (A subcommittee source After January "general hearings" on all troduced covering many varied subjects. CONTINUED on page 34 Page 32 August 18, 1958 BROADCASTING HARRIS, Rep. Oren (D- Ark.): POTTER, Sen. Charles (R- BRICKER, Sen. John (R -Ohio) : MAGNUSON, Sen. Warren

His Oversight Subcommittee Mich.) : Successfully pushed Renewed hearings on his bill (D-Wash.) : Gave FCC virtual exposed numerous ex parte his military allocations study placing networks under direct mandate to get busy and solve contacts with FCC, forcing measure through Senate only FCC regulation, plans new ac- uhf allocations problem as his resignation of one commis- to see its purpose sidetracked tivity in January; co-sponsored Commerce Committee com- sioner and prompting deluge of by Executive amendment; Magnuson educational tv bill; pleted four -year tv study with remedial legislation; conducted member Commerce Commit- member and former chairman two committee reports still running (and so far winning) tee. of Commerce Committee. pending; champion of educa- battle with FCC over pay tv tional tv. question.

PASTORE, Sen. John (D- BLATNIK, Rep. John (D- SMATHERS, Sen. George (D- ROOSEVELT, Rep. James (D- R.I.) : As chairman of Com- Minn.) : Has declared war on Fla.) : Was nowhere to be Calif.): His Small Business merce Communications Sub- deceptive advertising through found when hearings were be- Subcommittee, following bear- committee, he sat through days Government Operations Sub- ing held on his bill to divorce ings, criticized internal opera- and days of testimony on committee he heads; through broadcasters from BMI; name tions of ASCAP, recommended Smathers bill; told advocates report and in hearings, gave played prominent role in Over- antitrust proceedings by Justice they were barking up the FTC blistering for failure to sight hearings; member Com- Dept.; questioned ASCAP's wrong tree; blasted FCC on clamp down on weight reducer, merce Committee. compliance with 1950 consent two occasions for its failure to cigarette and dentrifice ads. decree. solve allocations muddle.

CELLER, Rep. Emanuel (D- KEFAUVER, Sen. Estes (D- MOSS, Rep. John (D- Calif.): MONRONEY, Sen. Mike (D- : -man N.Y.) : Introduced sports anti- Tenn.) : His Judiciary Subcom- As chairman of Information Okla.) Waged one cam- trust bill, which he bitterly op- mittee tabled sports antitrust Subcommittee, outspoken op- paign against tv rating services; posed in version passed by bill after it had passed House ponent of government secrecy; held one-day hearing, plans House; hit NAB for its liquor in language which threatened saw his measure amending more; also against airline own- ad ban; outspoken critic of total blackout of professional 1789 statute become law; as ership of tv station; intro- pay tv; chairman of Judiciary sports on radio -tv; amended member of Oversight Sub- duced prohibitive bill; member Committee and its Antitrust version due in next Congress. committee, was strong sup- Commerce Committee and its Subcommittee, unaccountably porter of fired chief counsel Communications Subcommit- inactive in broadcasting dur- and sometimes critic of FCC. tee. ing current session.

BROADCASTING August 18, 1958 Page 33 THE 85TH CONGRESS CONTINUED until TASO submits its allocations report, Passed in late June, it was amended on the promised by the end of the year. floor to give the four sports concerned- said last week that this case is not com- At a July 1 session with the Commis- football, baseball, basketball and hockey -a pleted with more evidence yet to be ex- sion, Sen. Magnuson issued a mandate to blanket exemption. Rep. Celler's language posed.) the agency to give efforts to solve the allo- had exempted only those aspects of the The first week in June, the committee cations problem top priority. He also told sports deemed "reasonable and proper." shifted its hearing site to Boston in its at- the FCC to intensify its efforts to make a A Senate Antitrust Subcommittee headed tempt to secure requested records in and deal with the military. Comr. Rosel Hyde by Sen. Estes Kefauver (D-Tenn.) began investigation of the ch. 5 grant to the Bos- stated that negotiations recently have been hearings on HR 1307 and a companion ton Herald- Traveler, plus records on mat- renewed and that the Commission has a Senate measure July 7. Several House mem- ters pertaining to agencies other than the strong talking point. bers crossed the Capitol to testify they were FCC. During this same hearing, Sen. Magnu- not aware of the radio -tv implications when Since the Boston hearings (except for son announced plans for immediate con- the House approved the measure. short testimony by St. Louis principals), sideration of S J Res 106, which would Rep. Kenneth Keating (R -N. Y.), strong the Harris subcommittee has been kept establish a special commission to investi- advocate of the House -accepted language, busy with an investigation of Boston in- gate frequency space assigned to the mili- proposed to the Senate that the bill be tary. It dustrialist Bernard Goldfine and the FCC was introduced by Sen. Charles amended to include a provision for a 75- has not been involved. The interlude, how- Potter (R- Mich.). mile radio -tv blackout, formerly used by ever, promises to be broken when the com- The committee approved the resolution baseball but since outlawed by Justice. Rep. mittee resumes its activities in September. July 9, expanding it from a three- to five - Sidney Yates (D -Ill.) proposed an amend- No announcement has been made on the man commission, and the Senate gave its ment to place radio -tv coverage of baseball subject matter of the adjournment hear- unanimous approval July 21. The measure under antitrust laws to "protect the interests ings, but the subcommittee has completed then was sent to the House Commerce of baseball fans." This move, however, was its investigations in several other compara- Committee, which on July 28 received "sug- defeated on the House floor. gested" White tive tv cases. Also, Rep. Harris has stated House amendments which Rep. Celler, testifying before the Ke- completely changed that more is coming on the 14 cases men- the complexion of the fauver subcommittee, hit the lobbying ac- proposed commission. tioned above. tivities of advocates of the bill. "They came On Aug. 1 (a Friday), the House body TELEVISION FREQUENCY ALLOCATIONS on Washington like locusts," he charged. accepted the White House amendments The Justice Dept. prepared a graphic map which The Senate Commerce Committee was expanded the proposed commission showing that 90% of U. S. population could to embrace deeply involved in efforts to solve the al- an overall study of the entire be prevented from seeing and /or hearing spectrum, plus an locations dilemma during the current ses- investigation of the FCC's major league baseball if the bill becomes sion of Congress, while its House counter- administration of the Communications Act. law. part got into the act belatedly the past The bill was placed on the suspension The Senate hearings continued into the month. of rules calendar for full House considera- last week of July. On Aug. 1 the subcom- overall tv hearings begun four tion the following Resuming Monday. However, tre- mittee voted 4 -2 to table the controversial the committee the mendous opposition years ago, Senate called to the measure arose measure for this session. The bill, with several times in May over the intervening FCC to its chambers weekend and it was amendments more acceptable to broadcast- and June. Back to never considered conduct the hearings by the House. In fact, ing, the Congress and the public, will be re- many was special committee co'unsel Kenneth members of the House committee introduced next session, several members Seattle. now are not so sure Cox of their approval was a of Congress have indicated. During the sessions, Sen. John Pastore good idea and Democratic opposition has (D -R.I.) gave the Commission a verbal been raised in the Senate. PAY TELEVISION solve the uhf blasting for its failure to Consequently, the bill has been effec- Congress ran into failed to meet over the past four years. Chairman tively -but situation killed for this session. Its future dur- head -on -the issue of subscription tv im- Magnuson served notice on the mili- ing the Warren 86th Congress, at least in the pres- mediately after it reconvened last January. with the Commission is tary to get together ent form, questionable. And, come Jan. 7, 1959, pay tv again will (see Potter on possible frequency swaps When the Senate committee completed be one of the first issues facing the new below). resolution its questioning of the FCC last July 1, Sen. Congress. Small market tv operators marched in Magnuson announced the committee's tele- Rep. Harris has conducted a running bat- force to Capitol Hill to complain about the vision study was adjourning sine die. Thus, tle with the FCC, which claims it has juris- encroachment upon their audience by investigations begun late in the Republican - diction, over pay tv for several months. And, CATV systems. They urged federal con- controlled 83rd Congress were brought to if the number of anti -pay tv bills in both trol of community systems. And, in just a halt. Five committee staff or reports (at Houses is any indication, he has the backing as strong numbers, the CATV operators least two highly controversial) have been of a substantial number of Congressmen. came to defend their operations. At the released, with two more of them still to Twenty -one bills are pending in the House same time, they said, they were not op- come. Over 40 individual days of hear- to prohibit pay tv while five of a similar posed to some form of regulation. ings were held. These were in addition to nature have been introduced in the Senate. While the FCC was testifying in three committee hearings on other matters in In addition, both Commerce Committees different sessions the committee focused the broadcasting industry, such as the have passed resolutions its attention on uhf, CATV, boosters, satel- Smathers and liquor bill hearings. enjoining the Com- lites, translators, the Craven Plan for 25 mission not to authorize a toll test until contiguous tv channels and the ABC crash SPORTS ANTITRUST EXEMPTION Congress has had a chance to take action. program to add a third vhf to 12 major Somewhat belatedly, but in time to take Rep. Harris' Commerce Committee held markets. positive action, the broadcasting industry two weeks of pay tv hearings beginning last Jan. 14. During immediately Sen. Pastore at one time forced a Com- awoke to a real and immediate danger in and after the mission vote on deintermixture, which a House -passed bill exempting professional hearings, Congressmen's offices were flooded showed the commissioners were split 4-3. sports from antitrust laws. The bill, many with letters voicing anti-pay tv sentiments. Chairman John C. Doerfer said deintermix- experts claim, would give major league club Much of this correspondence purportedly ture is "too little and too late." He said that owners the unchallenged right to completely was brought on by stations editorializing using only the 12 vhf channels falls far black out radio -tv coverage. against subscription tv - and the FCC several short of an ideal situation but that they The bill passed by the House (after slapped the wrists of tv outlets for could be made adequate as a last resort. lengthy hearings during the first session) allegedly presenting a one -sided picture. The commissioners admitted they are carries the number (HR 1307) of a measure Both committees adopted their anti-pay as far away from a solution to uhf today introduced by Rep. Emanuel Celler (D- resolutions in February. The FCC, which as four years ago. They repeatedly begged N. Y.). However, the author was violently originally had planned to act on pay tv in off announcing a definite course of action opposed to the language of the approved bill. March, announced that it would take no Page 34 August 18, 1958 BROADCASTING action until 30 days after Congress adjourns. committee of the Senate Commerce Com- sampling- performance formula operated by This, however, did not appease Rep. mittee, alone sitting for nine -tenths of the unqualified personnel "; that those responsi- Harris, who along with many other mem- testimony. ble for distributing fees choose formulas bers of Congress claims the Commission Crux of the arguments of proponents of giving them the largest percentage. does not have the authority to okay a pay tv the bill was that broadcasters and BMI In May, the subcommittee issued a report test. The Arkansas Democrat warned the have formed a conspirarcy to play BMI questioning several ASCAP methods and FCC that if it authorized a test while Con- tunes to the suppression of ASCAP songs. procedures. Among those fired upon were gress is adjourned, he would recall his 34- A long list of songwriters, publishers, per- the society's voting system for directors; man committee back to Washington for formers, educators, recording firms and compliance -or lack of -with a 1950 con- additional hearings. politicians vigorously denied the charges. sent decree; grievance procedures for mem- Then, in early July, Rep. Harris again ASCAP, they maintained, actually was at- bers, which the committee said, are con- wrote the FCC telling it not to conduct pay tempting to pre -try a pending $50 million structed in such a way as to militate against tests until his committee could act at the court suit. a complaining member. start of the 86th Congress. Somewhat re- Sen. Pastore repeatedly questioned state- The record was sent to the Justice Dept. luctantly, the FCC finally agreed not to ments made by the bill's proponents. At with a recommendation that antitrust pro- take action until the next Congress' first one point he said the bill had no chance ceedings be considered against ASCAP. session had adjourned in the summer of because it would hurt "4,000 little fellows FALSE AND MISLEADING ADVERTISING 1959. At the same time, the Commission [independent stations]." He also told pro- took a verbal-slap at Congress for not taking ponents he knew their problem and what The Legal & Monetary Affairs Subcom- final action during this session and an- they were getting at "but this bill that is mittee of the House Government Operations nounced that it would continue to receive here is not doing it. . You are trying Committee conducted a series of hearings and process pay tv applications. to get after NBC and CBS and the stations on alleged false and misleading advertising, they own." embracing all media. Principal targets were ASCAP-BMI A transcript of the hearings was sent to weight reducers, cigarette and dentrifice The long- smoldering ASCAP-BMI feud the Justice Dept. and FCC for comments ads. received a four-month airing in the Senate before the measure is presented to the full Hearings were held last month on claims while the internal policies of ASCAP itself committee. This means the bill will have to made by toothpaste and cigarette manu- were raked over the coals in House hear- be reintroduced in January to get any fur- facturers, labeled "bunk and junk" by Sub- ings. ther consideration at all. committee Chairman John Blatnik (D- Sen. John Pastore (D -R. I.) constituted A House Small Business Subcommittee Minn.). He and Rep. Martha Griffiths (D-

be no material variance between advertising BLATNIK BLASTS AD POLICING and the package literature. The committee also suggested more pub- Advertisers and media experts are study- a mail -fraud order or the cease- and -desist licity on product claims found to be fraudu- ing the import of a blistering attack by a order is made known to such advertisers lent -using in addition to the usual radio- Congressional committee on the ineffective- and advertising media." tv-press, such means as local post office ness of government agencies in combating It also suggested that the burden of prov- bulletin boards, educational bulletins and false and misleading weight reducing ad- ing an advertisement false be. shifted to public education programs. advertising vertising claims and the recommendation force the advertiser to prove his The report came out following hearings true. of being able that fraud and cease -and -desist orders apply "... The privilege to a year ago [GOVERNMENT, Aug. 12, 1957], continue to media as well as other advertisers of the advertise and in business may during which the committee heard testi- product. carry with it an obligation to sustain the mony by medical experts and government The attack, leveled most heavily at the truth of such advertising," the committee agency representatives on the ineffectiveness Federal Trade Commission and the Food said. of weight reducing pills without diet. It & Drug Administration, was made by a The committee posed the question found that weight -reducing nostrums are subcommittee of the House Committee on whether the Post Office Dept. should not "big business " -accounting for more than Government Operations, headed by Rep. be given wider authority to include in its $100 million gross annually. John A. Blatnik (D- Minn.). It singled out mail-fraud jurisdiction "all false and de- The weight- reducing report is the second the Post Office Dept for commendation in ceptive advertising disseminated through in a series held by the subcommittee on securing relatively quickly fraud orders the mails." the effectiveness of federal enforcement against deceptive weight -reducing pills. The committee also stated that consider- against false and misleading advertising. The subcommittee recommended that ation should be given to shifting jurisdiction Three weeks ago Rep. Blatnik submitted mail-fraud orders and cease-and -desist or- over medical frauds from FTC to the Food a bill to require public listing of tars and ders against one company be binding on & Drug Administration "in view of the nicotine content of cigarettes in advertising other advertisers and advertising media "in- technical competence of the latter agency copy; and if the word "filter" is used, the cluding press, radio and television utilizing in medical matters." It also suggested chang- requirement that no more than 11 milli- the same illicit advertising for the same ing the law to permit FTC to require grams per each regular size may be al- product, after notice of the provisions of "affirmative disclosure" -so that there would lowed [AT DEADLINE, Aug. 4].

an unsympathetic, one-man subcommittee (headed by Rep. James Roosevelt [D- Calif.]) Mich.) urged an immediate federal crack- to hear Songwriters Protective Assn. (corn- held March hearings on complaints by down on misleading advertising statements. posed of ASCAP members) charges of some members of ASCAP that they were The first day of August, Rep. Blatnik in- BMI -broadcaster discrimination. Subject of not getting a fair shake in the organiza- troduced HR 13602, which places tight the hearings, which began in March and tion's distribution of royalties. Rep. Roose- restrictions on cigarette advertising and ran periodically into July, was S 2834, in- velt opened the hearings on an ominous gives the FTC express powers of enforce- troduced by Sen. George Smathers (D- Fla.). note by announcing several complainants ment. The Smathers bill would prevent stations were afraid to testify because a fear of Just last week, the committee members and networks from owning stock in BMI reprisals. Principal charges leveled against released a report criticizing FTC for alleged or recording companies, as now is the case. ASCAP: inactivity in clamping down on claims made Sen. Smathers attended only the earliest That it is a self perpetuating "grab bag" for weight reducing compounds (see box). sessions of the hearings with Sen. Pastore, dominated by big publishers; that royalties as chairman of the Communications Sub- are distributed unequally by a "shoddy CONTINUED on page 36 BROADCASTING August 18, 1958 Page 35 THE 85TH CONGRESS CONTINUED Wednesday (Aug. 13). It was scheduled to and Hennings, in pushing the bill, claimed be reported to the full House last Friday or government "bureaucrats" had cited the The report resulted from hearings held in today (Aug. 18) and proponents are trying 1789 statute as authority for withholding the summer of 1957. to get House action before adjournment. information which should be released. Approval is not assured, however, as News media felt the new law was a FCC REGULATION OF NETWORKS seven of 20 committee members voting last step against unjustified secrecy on the part A tune often heard on Capitol Hill the week were against reporting the measure. of government officials. NAB President past four years was given a short play early The bill was introduced in the spring of Harold E. Fellows said in a telegram to in June. Hearings were held by the Senate 1957 by Sen. Magnuson, and received co- President Eisenhower that the law was "a Commerce Committee on Sen. John W. sponsorship from Sen. Bricker. major contribution toward promoting a free -Ohio) bill (S flow of information between the govern- Bricker's (R 376) placing the Senate Commerce hearings were held on networks under direct and li- ment and the people." regulation the proposed etv appropriation in April censing of the FCC. while the House committee held two days The witnesses, too, were familiar -the of hearings in mid-July. Five measures sim- TV RATING SERVICES FCC and executives of the three networks. ilar to the Magnuson bill were introduced A one -man campaign against tv rating Sen. Bricker first plumped for direct regu- in the House. lation of the networks during the 83rd services was launched by Sen. A. S. (Mike) have Monroney Congress and in 1956 he released a staff Proponents announced plans to (D- Okla.). Under the aegis of Senate report citing the alleged stranglehold on push for House passage of the bill prior the Commerce Committee, Sen. Mon - to congressional adjournment, roney held a hearing broadcasting held by CBS and NBC. expected this one -day on the subject week. in June with testimony from heads of six As early as last February, Sen. Bricker be- rating services. gan pushing for the new round of hearings, SECRECY And more is postponed until June because of the heavy IN GOVERNMENT still to come. The Senator wants to question the network broadcast and otherwise committee The one bill passed into law affecting the heads and - - others on what effect schedule. During the latest airing, the bill's industry in any way (and only slightly) con- a rating has on a pro- gram's future and has received author (who also acted as chairman) said cerned secrecy in government departments a go -ahead from Chairman Magnuson. No date he did not entertain hopes of passage this and agencies. The bill, HR 2767, amends a has been set because, it is session but that eventually direct control 1789 "housekeeping" statute to prevent its understood, one im- portant prospective witness and regulation is mandatory. use as the basis for withholding information. cannot be reached by the committee. That date may Currently, the Commission exercises in- Introduced by Rep. John Moss (D- be set this week, however. direct control over the network through Calif.), the bill was okayed by his Informa- Sen. Monroney chain broadcasting rules and licensing maintains networks are its tion Subcommittee of the Government Op- offering poor, of network-owned stations. Chairman inferior programming be- erations Committee in March, following cause of rating results which, he Doerfer, as did the three networks, ex- said, hold lengthy hearings during the first session. a "life and pressed strong opposition to the bill. death" clutch on the success or House approval came without serious op- failure of a tv show. He also has been crit- position. ANTI -INFLUENCE AND AGENCY LEAKS ical of the sample size and how taken. A Senate Judiciary Subcommittee held a Also in March, the Senate Constitutional Rights one -day hearing in March on S 2461 and Subcommittee held hearings on a ALCOHOLIC BEVERAGE ADVERTISING 2462, which would make it a crime to companion bill (S 921) introduced by its As has attempt to influence the FCC and other chairman, Sen. Thomas Hennings (D -Mo.). been the case for the past 10 years, regulatory agencies or to prematurely re- The chairman took a verbal swipe at At- the 85th Congress listened to pleas of pro- ponents of a lease their decisions. The bills were intro- torney General William Rogers for alleged bill which would ban alcoholic beverage duced during the first session following contradictions in his statements on the bill. advertisements from interstate commerce. several executive sessions and public hear- (Mr. Rogers described the measure as need- Vehicle for the latest round was S 582, introduced by Sen. William ings on a leaked Civil Aeronautics Board less.) Langer (R -N. decision. The Senate passed the Moss version July D.). Over 40 During the March hearing a time 31 and it was signed into law Aug. 12 by the church leaders testified in favor -at of the bill when the Legislative Oversight FCC in- President. News-gathering media were strong during April Senate Commerce vestigation was getting the headlines -Sen. in their support of the one- sentence meas- hearings while a large contingent of dis- tillers, Jackson (D-Wash.) hit the FCC for stating, ure, but its effect on government secrecy is labor and communications media at the time the bills were drafted, that leaks somewhat dubious. There still are some 80 spokesmen were opposed. Just last Monday and influence were not problems at the statutes in effect which authorize secrecy of (Aug. 11), the Senate Commerce Commit- tee Commission. In a later letter, the Com- one kind or another. turned down a motion to consider the bill and mission claimed this was all a mistake and The Moss bill was the first measure ap- tabled it. was not its position. The Commission war, proved by the House Information Subcom- House Commerce Committee Chairman invited to testify at the Senate hearings but mittee in its three -year history. Messrs. Moss Harris, whose committee has held several did not put in a personal appearance. hearings on liquor advertising in the past, Sen. Sam J. Ervin (D -N. C.), subcom- declined this year on the grounds propo- nents had nothing new mittee chairman, tabled the measures pend- DISCLOSURE BILL FILED not already heard in Senate hearings. He was backed on this ing further study. He pointed out, as now Retiring Sen. Irving M. Ives (R- S stand by an informal poll of the committee, drafted, 2462 prevents Congressional N. Y.) last week introduced a bill (S- contacts with the FCC and this may not be which was faced with a tremendous work- 4288), referred to the Government in desirable. Following the Harris investiga- load addition to investigations of the Operations Committee, which would Oversight Subcommittee. tions, a raft of anti -influence bills of vary- HR 4835 (similar require disclosure of any communica- to the Langer measure), ing degrees were introduced in both Houses introduced by Rep. tion from members of Congress to any Eugene Siler (R is of Congress. No action has been taken on -Ky.), pending in the executive agency concerning any mat- House committee. any of them, but several proponents prom- ter before that agency for adjudica- the in the Rep. Emanuel Celler (D -N. Y.), out- ised to reintroduce legislation tion. Sen. Ives, who declared his office spoken in many ways on many things, took 86th Congress. has made "literally thousands of in- a verbal swipe at the NAB code ban quiries in behalf of constituents, on EDUCATIONAL TELEVISION and hard liquor advertising. He called broad- so has every other Congressional office S 2119, which would allocate up to $l casters' refusal to accept liquor commer- on Capitol Hill," noted that it is `ob- million to each state for educational tv, cials "timid, pusillanimous and myopic." vious" the bill will not be acted upon passed the May 29 and was okayed Senate this session. The measure, however, is almost sure to by the House Commerce Committee last be reintroduced next January. Page 36 August 18, 1958 BROADCASTING WHO -TV IS FIRST WHO -TV IS FIRST WHO -TV \ IS FIRST 1 WHO -TV IS FIRST COVER HALF OF IOWA WHO -TV IS FIRST çWHO -TVr WITH JUST ONE STATION! IS FIRST I WHO -TV Í IS FIRST l WHO -TV Iowa contains more than 25% of all Grade A IS FIRST farm land in America - Iowa farmers average WHO -TV $11,800 of income per year. Yet non -farm _IS FIRST income is 300% larger than farm income in N WHO-TV this spectacular State! IS FIRST In Iowa 672,400 families own TV sets - WHO -TV a higher percentage than in any other state west IS FIRST of the Mississippi. And you can cover over WHO -TV half these homes, 392,700 in all, with IS FIRST ONLY WHO -TV! WHO -TV IS FIRST WHO -TV gives you complete coverage of WHO -TV Central Iowa, where an active consumer market IS FIRST spent over $320 million for food alone, last year! WHO -TV The latest Metropolitan Des Moines ARB IS FIRST Survey (Feb. 8 - March 7, 1958) again WH O-TV proves that the Iowa audience prefers WHO -TV: IS FIRST WHO -TV FIRST PLACE QUARTER HOURS IS FIRST NUMBER REPORTED PERCENTAGE OF TOTAL 1 Week 4 Week 1 Week 4 Week WHO -TV WHO -TV 236 232 54% 49% IS FIRST STATION K 162 186 34% 39% STATION W 47 51 10% 11% WHO -TV TIES 8 4 2% 1% IS FIRST WHO -TV Now as always - for the complete story on IS FIRST Central Iowa coverage, talk to PGW! WHO -TV IS FIRST WHO -TV IS FIRST

WHO-TV is part of Central Broadcasting Company, which also owns and operates WPM-TV WHO Radio, Des Moines Channel 13 Des Moines i WOC -TV, Davenport i Col. B. J. Palmer, President P. A. Loyer, Resident Manager LE Peters, Griffin, Woodward, Inc., Af 'liote 447, National Representatives

1958 Pngc 37 BROADCASTING August 18, CHANNEL 8 J W - V, THE GREATEST NUMBER OF THE HOTTEST CBS CLEVELAND, OHIO TITLES WITH THE MOST FAMOUS STARS IN Represeaf0 Notionally by The Ka THE BEST PACKAGES ARE THE BIG MOVIES!

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Page 38 -fugust 18, 1958 BROADCASTING ADVERTISERS & AGENCIES

one-month new -model introduction period BUICK, FORD, OLDSMOBILE FIRST this fall on CBS Radio, is adding a daily five -minute newscast featuring Douglas Ed- TO UNVEIL PLANS FOR RADIO -TV wards. Oldsmobile is using about the same spot First word released about promotion for new models schedule as last fall, buying four weeks of radio spot in top markets around the early Lincoln N. Y. to carry Philharmonic by videotape October introduction date and placing a Auto agencies and the broadcast media to pattern Mr. Saudek's live pickup of the heavy tv campaign in top markets during these past weeks have been eyeing Detroit Metropolitan Opera last fall on Omnibus, introduction week. nervously. Objects of the uncertainty: Auto - also a milestone for that institution. BUICK makers' delay in buying radio -tv support Nothing was definite last week on spot for the introduction of 1959 models. activity for Lincoln or Mercury during the McCann -Erickson Last week there were rumbles from De- fall introduction period, but Kenyon & Eck- Buick Div. of General Motors and its troit. Initial reports pointed to Buick, Lin- hardt sources expected the cars to use at agency, McCann- Erickson, New York and coln- Continental and Oldsmobile among the least as heavy a campaign this year as last. Detroit, which has pushed back its introduc- first to be rolling out broadcast blueprints Only radio spot is used. With introductions tion date from last year's Oct. 29 to mid - and schedules for their new models. Also to come in early November, plans are not September (around Sept. 19), is one of the developing was a further crystallization of expected to be set until mid-September. The earliest among the automakers to unveil its Ford Div. plans. campaign last year ran 13 weeks in about new car. 75 markets. The wraps on Buick's broadcast support LINCOLN- CONTINENTAL also are tightly drawn. But this much was OLDSMOBILE Kenyon & Eckhardt learned: Buick, in addition to a formidable What is considered the prestige buy of D. P. Brother placement already announced for network tv, will support its new model with a spot the season -and obviously a daring pioneer Oldsmobile, through D. P. Brother & Co., radio splurge that is larger than last year. venture for an auto maker in a soft market Detroit, is busy adding non -ABC -TV sta- An agency spokesman spoke in terms of ra- -was last week's order by Kenyon & Eck- tions to bolster the full ABC -TV lineup it Lincoln Div. &E dio spot being double to three times the hardt on behalf of Ford's K has ordered Oct. 1 for the Bing Crosby one- budget allocated last fall with the number bought Robert Saudek & Assoc.'s one -hour hour special, announced earlier. Its total of markets and stations increased appreci- videotape package of the New York Phil- broadcast budget this year is up "substan- ably. Orders already have gone through harmonic. tially." The plan is to saturate every dealer with the campaign set to kick off the middle Featuring the new Thursday night Pre- area where possible. of next month. view concerts at Carnegie Hall in New The General Motors car is switching Patti Buick last year did not use network radio. York by the Philharmonic's new musical Page to ABC -TV Sept. 24, in the Wednes- Plans this year include the medium. While director, Leonard Bernstein, the concert day 9:30 -10 p.m. period, having sponsored no details were given, it was understood series is scheduled for Sunday afternoons the singer on CBS -TV this past year, partly NBC Radio was to receive Buick business, starting in November and will be in the on an alternate -week The Big Rec- basis, on reportedly five -minute programs to feature style of Mr. Bernstein's presentations on ord. The ABC -TV live vehicle is styled The commercials by Bob Hope as a tie -in with the Saudek -produced Omnibus on NBC -TV Patti Page Show. An extended station lineup Buick's schedule of spectaculars to be on last season. also is to through planned for this series, run NBC -TV in the fall. K &E has not selected a network for the next summer with film repeats. Buick did not use spot tv last year and new venture but all three networks admitted Oldsmobile is continuing its current daily won't this year, though the agency points Thursday they are interested in the series five- minute radio show featuring Miss Page out that if the advertiser changes it mind, a and will have Sunday afternoon time avail- on 200 CBS Radio stations and, during the able. "reserve" has been set aside. The Buick net- Both the Lincoln and Continental cars work tv schedule next season includes three set Bob are to be advertised on the new series. specials for NBC-TV (starring Lincoln formerly shared billing with Ford's FRED VS. GINGER Hope) in the fall with options for additional Mercury on the CBS-TV Ed Sullivan Show special shows, and half-hour Action Theatre The names of Fred Astaire and but has withdrawn. Mercury now is co- for eight weeks on ABC -TV starting Aug. Ginger Rogers will again be used to Wells Fargo sponsor with Eastman Kodak Co. 22, and alternate weeks of on dazzle American viewers -tv viewers, NBC -TV (Mondays, 8 -8:30 p.m.). Mr. Bernstein is recognized as one of the not moviegoers as in years back. This foremost exponents of music on television. time, Mr. Astaire and Miss Rogers will FORD The 65th major award given Omnibus was be competing with each other. Hoofer for Mr. Bernstein's contribution to serious J. Walter Thompson Astaire will introduce the 1959 line music on tv via that program. It was learned last week that Ford Div. of Chrysler automobiles (Chrysler, night Carnegie of Ford Motor Co. is increasing its weekend The new Thursday Hall Imperial, DeSoto, Dodge, Plymouth) concert subscrip- segments of the Ford Roadshow on CBS Preview will have a usual on the Leo Burnett Co.-placed Oct. tion audience, but will be informal in pro- Radio from the current six to about 10. 17 spectacular over NBC -TV; Miss format Bernstein may in- Radio spot plans to coincide with the Ford gram in that Mr. Rogers, two days earlier, will do the program extemporaneously to car's introduction (end of October this year terrupt the honors for Pontiac on rival CBS -TV comment. The "preview" connotation comes compared to early November last year) -the first of a number of Pontiac - the plan to feature all or some of the have not yet been cleared. Spot tv is "up in from sponsored specials on CBS -TV and who are scheduled for appear- the air," reports J. Walter Thompson, Ford's concert stars later, NBC -TV. Neither carmaker will ance on the regular Friday and Saturday agency. use tv spot, Pontiac, for example, hav- concerts. Anticipated was Ford's plan to salvage a night ing abandoned the $2 million spot portion its CBS Radio package [CLOSED Since the Thursday night concert will drive it scheduled last year and which of July 28] by retaining the weekend run more than an hour, Saudek Assoc. will it abruptly curtailed last spring. CIRCUIT, but there had been no indications either videotape a consecutive one-hour seg- Chrysler, out of Climax!, has cut its segments, concert that Ford would increase the number of seg- ment or edit portions of the full corporate tv from $5 million to $900,- Cameras and ments. CBS Radio reportedly has advertis- into the one -hour program. 000, and if spot will be used, it won't the net- ers ready to fill the weekday gaps left open. tape facilities will be provided by be through Burnett, but through its has its network tv lineup [AD- work obtaining the series, Mr. Saudek ex- division's agencies. Ford slimmed plained. Production technique is expected VERTISERS & AGENCIES, July 28]. BROADCASTING August 18, 1958 Page 39 athIe$! Like many a famous twosome, "Mr. Adams and Eve" are strictly one of a kind. They offer regional and local advertisers: More entertainment: 39 sophisticated half -hours starring Ida Lupino and Howard Duff as a well -known Hollywood couple. With guests like Joan Fontaine, Dick Powell, Ed Sullivan. More applause: "A very funny situation comedy. It is not often that a Hollywood television film is so pertinent," JACK GOULD, NEW YORK TIMES. "Whippy dialogue, good performances, CHECK YOUR MATCHMAKING: ógaaltng autumn' pus uol1alUid 1 I L-9 uóalog auuy Pus IIIA tivaH ZI-s aawtBD pus gSOf uoG 6-4 seluogsaod pus th[wg 11110f unaldBD g-E (9A3) omdn-1 epi pus (swept' .JNI) yna pJe,noN I I-Z amgdaso f pus uoalodel l OI-I

topnotch stints," VARIETY. "A darned happy marriage of Duffs and dialogue," CUE MAGAZINE. More audiences: "Mr. Adams and Eve" enters syndication direct from a two -season run on the CBS Television Network. In its Friday night time slot, the program rated an average 21.5 Nielsen. Match up your product with "Mr. Adams and Eve " -a winning combination.

New York, Chicago, Los Angeles, Detroit, Boston, St. Louis, ,I1lef¡dA¡j¡Cj¡en Dallas, San Francisco, Atlanta. In Canada: S. W. Caldwell, Ltd. CBSIj 1 IIIG Yl I171 Y IIl JSales Iflg - JOHN ROSENBLATT .M.a

-F,_,';4" CITY COUNCIL A V SORENSEN CITY OF OMAHA MUM., WM I, GARVEY N E B R A SK A VICE MWOtNT

JAMES 1 OWORAK SAM W REYNOLDS WARREN SWIGART HARRY TRUSTIN ALBERT L VETS

1614 Izard Street Omaha 2, Nebraska July 16, 1958

KFAB Broadcasting Co. 5010 Underwood Omaha, Nebraska Attention: Mr. Lyell Bremser

So many people have called me to tell me of your forthright editorials, and the informative approach you make in your editorials, that I simply had to write to you to say "Thank You"!

My experience in City Government has taught me that "communication" is one of our most urgent problems. To get our story across to the people - --to get the facts instead of opinions (many not based on facts) before our citizens - --is a tremendous job.

If I could sit down with each of our 300,000 citizens and tell them what our new Government has done in the brief space of a little over one year, Omaha would have 300,000 boosters! This being impossible, I am especially grateful for any news medium that helps us get the facts before our people. This you are doing as evidenced by the many, many people who have called or visited with me. Hence this letter.

You are rendering a real service -- -my sincere thanks!

AVS:mm

P. S. If ru. personally would listen to me some day, I would surely appreciate it. Our story is one of which I am tremendously proud. Our new Government is doing everything good our new Charter promised!

A. V. S.

Page 42 August 16; 1958

BROADCASTING ADVERTISERS & AGENCIES CONTINUED

Sterling Drug and General Mills, two ad- TIDE TOPS NETWORK TV SPENDERS vertisers in the top 15 for June, did not appear in May. P &G detergent takes honors June, for second quarter In the breakdown into day parts of net- Three P &G brands place in quarter's top 25 sponsors work tv billing: nighttime gross time charges went up 13.1% in June and 14.8% for The top money brand in network tv time brands in the second quarter, seven adver- January -June, while daytime gross con- charges in June and in the year's second tisers had two or more products among tinued an increase for the Monday -Friday quarter was Procter & Gamble's Tide de- the brand leaders. P &G with three brands, segment in June but dipped 15.2% that tergent. P &G allocated $740,175 in June led other advertisers. P &G products were month Saturdays and Sundays (though and more than $2 million over the second detergents Tide and Cheer and toothpaste cumulatively the daytime weekend gross quarter on behalf of Tide. Gleem. Out of the other six advertisers, was up 7.2% for the six months). Network advertiser spending estimates in four are tobacco firms -R. J. Reynolds In product categories, foods and food television were released last week by the Tobacco Co. (Winston and Camel); Lig- products have already passed well over the Television Bureau of Advertising based on a gett & Myers Tobacco Co. (L&M filter tips $50 million mark at mid -year, and in fact, report by Leading National Advertisers and and Chesterfield); P. Lorillard Co. (Kent toiletries and toilet goods, runner-up to Broadcast Advertising Reports. Included in and Old Gold), and American Tobacco foods, at the midpoint of the year were the data were network tv gross time billings Co. (Pall Mall and Hit Parade) -and the just a shade under the foods pace. by day parts for June and January -June; other two are auto companies -General Other heavyweight product categories: Motors (Chevrolet and estimated expenditures of the top 15 net- Oldsmobile) and smoking materials, soaps and cleansers, Chrysler (Dodge and work tv advertisers in June and of the top 25 Plymouth). P &G also medicines -proprietary remedies and auto- walked away with spending in the second quarter, of the top 15 by brand leadership in mobiles-automotive accessories-equipment. the categories of top in June and of 25 for the second quarter, network advertiser for June and for the second quarter. and of network advertisers by product clas- The Cin- cinnati -based advertiser came sification for June, January -June and the sec- in with more QUARTER'S TOP 25 than $4.3 million in June, the nearest con- ond quarter. By Company tender, General Foods, that month hit a 2nd Quarter, 1958 The next four brand leaders in the second little over $1.8 million; and a little more 1. PROCTER & GAMBLE $13,057,882 quarter were R. J. Reynolds Tobacco's than $13 million for the second quarter, 2. GENERAL MOTORS 5,763,975 Winston cigarettes, Whitehall's Anacin, Gen- or about 21/2 times the expenditure of 3. GENERAL FOODS 5,337,899 eral Motors' Chevrolet automobile and runner -up General Motors. 4. COLGATE -PALMOLIVE 5,299,186 Brown & Williamson's Viceroy cigarettes, in lineup The of the top 15 network tv ad- 5. LEVER BROTHERS 5,217,660 that order. The same brands were tops for vertisers for both May and June was sim- 6. CHRYSLER June ranking in this order (after Tide): 4,344,806 ilar, with these exceptions: Brown & Wil- R. 7, J. REYNOLDS TOBACCO . 4,169,486 Chevrolet, Winston, Anacin and Viceroy. liamson and Liggett & Myers, which ap- 8. AMERICAN HOME PRODUCTS 4,121,302 Analyzing the 25 leading network tv peared in May, did not show in June, and 9. GILLETTE 4,107,370 10. BRISTOL -MYERS 3,748,943 NETWORK SPENDING By Product Categories 11. KELLOGG 3,075,520 12. AMERICAN TOBACCO 3,013,044 JUNE JAN. -JUNE 2ND QUARTER FORD 1999 1959 1958 13. MOTOR 2,992,374 AGRICULTURE & FARMING S s 51,347 $ 38,281 14. LIGGETT & MYERS TOBACCO 2,532,264 APPAREL, FOOTWEAR & ACCESSORIES 597,613 2,480,634 1,606,244 15. PHARMACEUTICALS INC. 2,484,122 AUTOMOTIVE, AUTOMOTIVE ACCESSORIES & 16. GENERAL MILLS 2,399,538 EQUIPMENT 4,067,947 29,696,290 14,387,855 17. STERLING DRUG 2,335,641 BEER, WINE & LIQUOR 487,606 3,173,626 1,382,381 18. BROWN & WILLIAMSON TOBACCO BUILDING MATERIALS, EQUIPMENT & FDCPURES 182,382 966,160 608,867 2,084,982 19. P. LORILLARD CONFECTIONERY & SOFT DRINKS 668,923 4,576,218 2,063,768 2,065,500 20. EASTMAN KODAK CONSUMER SERVICES 133,332 1,708,161 457,374 1,595,492 21. RADIO CORP. OF AMERICA 1,577,354 ENTERTAINMENT & AMUSEMENT 26,717 239,333 26,717 22. REVLON 1,482,808 FOOD & FOOD PRODUCTS 8,423,871 53,204,244 26,238,798 23. NATIONAL DAIRY PRODUCTS 1,398,693 GASOLINE, LUBRICANTS & OTHER FUELS 130,080 1,321,384 630,825 24. STANDARD BRANDS 1,397,548 HORTICULTURE 122,139 716,295 601,197 25. GENERAL ELECTRIC 1,360,289 HOUSEHOLD EQUIPMENT & SUPPLIES 2,199,046 11,731,031 6,239,149 HOUSEHOLD FURNISHINGS 236,469 1,575,476 785,821 INDUSTRIAL MATERIALS 1,268,874 9,655,264 4,386,631 QUARTER'S TOP 25 INSURANCE 575,090 3,627,174 1,995,879 By Brand, 2nd Quarter, 1958 JEWELRY, OPTICAL GOODS & CAMERAS 992,790 5,623,815 3,315,470 1. TIDE (P &G) $2,162,490 MEDICINES & PROPRIETARY REMEDIES 3,734,677 27,683,308 12,065,741 2. WINSTON CIGARETTES OFFICE EQUIPMENT, STATIONERY & (REYNOLDS) 1,909,594 WRITING SUPPLIES 643,526 3,540,346 1,874,134 3. ANACIN (WHITEHALL) 1,888,292 POLITICAL 66,174 ... 4. CHEVROLET PASSENGER PUBLISHING & MEDIA 166,893 827,833 373,908 CARS (GM) 1,803,162 RADIOS, TELEVISION SETS, PHONOGRAPHS, 5. VICEROY CIGARETTES (B &W) 1,628,189 MUSICAL INSTRUMENTS & ACCESSORIES 414,276 3,725,508 1,554,043 6. DODGE PASSENGER SMOKING MATERIALS 4,808,278 29,140,544 14,583,828 CARS (CHRYSLER) 1,569,738 SOAPS, CLEANSERS & POLISHES 4,705,606 32,252,286 16,117,243 7. FORD PASSENGER CARS SPORTING GOODS & TOYS 43,418 758,467 373,391 (FORD) 1,540,234 TOILETRIES & TOILET GOODS 8,036,919 49,177,572 24,446,213 8. CAMEL CIGARETTES TRAVEL, HOTELS & RESORTS 342,372 1,433,403 816,558 (REYNOLDS) 1,485,269 MISCELLANEOUS 760,261 4,119,556 2,368,280 9. BUFFERIN (B -M) 1,208,317 10. L &M FILTER TIP Total $43,769,105 $283,071,449 $139,338,596 CIGARETTES (L &M) 1,143,267 LNA -BAR: Gross Time Costs Only CONTINUED on page 46 BROADCASTING August 18, 1958 Page 43 Season ticket on the bench a string of special events. That's why "Coach of the Year" Woody Hayes is in his eighth season with us They say Chic Harley started it. From the day Ohio and Don Mack, a crusty, individualistic hunter and State's first All- American shattered the Michigan jinx, fisherman is now in his tenth year "Outdoors" on Central Ohioans have shared an insatiable, almost Channel 10. ferocious, sports appetite. It isn't really true that our The roof nearly blew off the weekend of the state natives request burial out near Ohio Stadium, but high school basketball finals. 200,000 fans wanted nowhere else are sports paths so heavily traveled. 13,500 seats. WBNS -TV, as a matter of course, That's why WBNS -TV provides reserved seats for cancelled a clutch of prime network time and spot major league baseball, football, hockey, racing and billing to carry the games. When our underdog North High kids broke Middletown's 76 -game victory string, we were delirious. When they lost the finals in double overtime, we just didn't feel like talking about it. W B N S-TV Sometime remind us to show you all those nice letters from folks who appreciated our part in the CBS Television in Columbus, Ohio affair. Response such as this is warmer than coin Market center of 2,000,000 people to a station that enjoys perfect rapport with its Central Ohio neighbors. It also motivates Madison Affiliated with The Columbus Dispatch Avenue to say with authority, "If you want to be 316 kw. Represented by Blair TV seen in Central Ohio-WBNS -TV." ADVERTISERS & AGENCIES CONTINUED

11. PLYMOUTH PASSENGER 23. OLD GOLD CIGARETTES 14. KELLOGG 863,478 CARS (CHRYSLER) 1,111,128 (LORILLARD) 857,535 15. STERLING DRUG 834,558 12. FAB DETERGENT (COLLATE) 1,086,588 24. BAYER ASPIRIN 13. EASTMAN KODAK CAMERAS (STERLING DRUG) 844,294 TOP 15 By Brand HIT PARADE (EASTMAN) 1,066,385 25. CIGARETTES JUNE 1988 WISE (AM. 14. LIQUID DETERGENT TOBACCO) 831,666 1. TIDE (P &G) $740,176 (LEVER) 1,064,532 2. CHEVROLET PASSENGER CARS (GM) 683,258 15. KENT CIGARETTES 3. WINSTON CIGARETTES (REYNOLDS) 624,623 (LORILLARD) 1,007,677 TOP 15 By Company 4. ANACIN (WHITEHALL) 572,963 16. GLEEM TOOTH PASTE 5. VICEROY CIGARETTES (B &W) 512,785 JUNE 1958 (P &G) 991,526 6. CAMEL CIGARETTES (REYNOLDS) 500,575 1. PROCTER & GAMBLE $4,362,434 7. DODGE 17. GERITOL PASSENGER CARS (CHRYSLER) 442,723 2. GENERAL FOODS 1,821,742 8. FORD PASSENGER CARS (FORD) 428,982 (PHARMACEUTICALS) .. 986,702 3. COLGATE- PALMOLIVE 1,745,374 9. BUFFERIN (B -M) 388,207 18. CHEER DETERGENT (P &o). 983,876 4. LEVER BROTHERS 1,700,311 10. LUCKY STRIKE CIGARETTES 19. OLDSMOBILE PASSENGER 5. GENERAL MOTORS 1,576,727 (AM. TOBACCO) 385,385 CARS (GM) 952,590 6. GILLETTE 1,393,870 11. EASTMAN KODAK CAMERAS 20. PRUDENTIAL INSURANCE 7. R. J. REYNOLDS TOBACCO 1,382,541 (EASTMAN) 372,907 8. AMERICAN HOME CO. OF AMERICA 949,199 PRODUCTS 1,318,255 12. L &M FILTER TIP CIGARETTES 9. BRISTOL-MYERS 1,209,591 21. PALL MALL CIGARETTES (L &M) 354,401 10. CHRYSLER 1,198,375 13. PRUDENTIAL INSURANCE (AM. TOBACCO) 914,037 11. AMERICAN TOBACCO 1,030,851 (PRUDENTIAL) 350,610 CHESTERFIELD 22. CIGARETTES 12. GENERAL MILLS 952,707 14. WISR LIQUID DETERGENT (LEVER) 342,400 (L&M) 906,406 13. FORD MOTOR 900,832 15. BAYER ASPIRIN (STERLING DRUG) 338,566 National Spot Over Top Monday (Aug. 11), the day WEHT was to carry out a marketing concept it had created Excise Tax Proposal For First Six Months '58 with the help of Young Television. Adell's Brings AFA Protest president, J. L. Barowsky, Mrs. Barowsky Radio's national spot billing for the first and other Lestoil management were guests The Advertising Federation of America six months of this year rose 7.8% above the of the station. As part of the marketing last week called on all members and manu- a year ago, same period reaching an esti- plan, a Monday promotion featured a tele- facturers to protest the contemplated In- mated $93,574,000, Lawrence Webb, man- cast of special events set up specially for ternal Revenue Service ruling which, it aging director of Station Representatives the Lestoil people with on -air interviews of claimed, endangers the annual $2 billion Assn., reported last week. Mr. and Mrs. Barowsky and others. Leading cooperative advertising budget. He said it was the highest first -half total local distributors (chain stores, supermar- The appeal was made in the Aug. 12 ever recorded in national spot radio. (The kets, drug store chains etc.) who would Legislative Report of AFA, signed by Jim figure for the first half of 1957 was $86,- handle Lestoil also attended. Evansville's Proud, president and general manager. 770,000.) Mr. Webb saw "strong indica- mayor proclaimed Monday "Lestoil Day" The IRS proposal would tions" that the second half of this year would -which reverse and was at the on- air-party. a 20 -year policy require a exceed the first -half total and raise the year's -would manu- Lestoil agreed to place its spots on the facturer to figure his excise tax on the overall gain past the 10% mark. A 10% cost one station for one month exclusively be- of making an article, including any allow- boost on top of last year's record $183,987,- fore its campaigns started on the other sta- ances for co-op advertising. Up to now, 000 would bring the 1958 more than co- total to tions in Evansville. It traditionally buys 52- op advertising allowances $202 million. have been ex- week spot runs on all stations in a tv mar- empted from this figuring. The SRA estimates are based on reports ket. During the month, WEHT is running Not by SRA member firms as audited by Price only would this change cost manu- its special promotion. Included are a two - facturers Waterhouse & Co., accounting firm. Mr. $15 -$20 million extra in excise week teaser campaign with radio and tv taxes yearly, Webb noted that these estimates in the past the AFA bulletin stated, but mentions, newspapers and billboard etc.; manufacturers have come "within a fractional percentage" would probably reduce co- a "Lestoil Day," a "Lestoil Week" and a op allowances, abandon them altogether or of actual figures subsequently released by "Lestoil Month." Along with this, a con- FCC. pass the increased costs along to the con- test was run among dealers offering an sumer in the SRA figures placed national spot radio form of higher prices. all -expense trip to Florida as a prize for Co-op advertising accounts for 20% of billings for the first quarter of 1958 at $46; the one with the best Lestoil display. 171,000, up 4% from the all advertising expenditures, AFA said. comparable pe- An original budget of about $600 weekly riod of 1957. For the second the Leading manufacturers in the automobile, quarter had been set for the Evansville area but estimate was $47,407,000, an appliance, food and clothing fields use co- 11% increase the budget for WEHT alone went to $474. over the second quarter of last year. op advertising extensively, AFA stated, Adding purchases on the other stations the citing these examples: Philco, in 1956, al- Lestoil weekly budget for Special Lestoil Promotion Evansville ex- lotted $10 million of its $25 million ad ceeds $1,000 for the market. budget to Gets Results in Evansville co-op; GE spent $9 million for co-op and $6 million for national adver- Adell Chemical Co., Holyoke, Mass., a ANA to Take Up International Ads tising in 1956; Norge spent $10 million out $9 million spot tv advertiser responsible for of a total $13 million ad budget for co-op the Lestoil detergent tv success story was, A special one -day session taking up prob- in 1957. delighted last week on two counts: lems of international advertising has been Last May industry witnesses objected to A uhf station -WEHT (TV) Evans- scheduled for Sept. 25 in New York by the the proposed re- interpretation of the co-op ville, Ind. -showed the advertiser what a Assn. of National Advertisers. William H. advertising policy in a hearing held by IRS promotion -merchandising campaign can do Collins, advertising and sales promotion [GOVERNMENT, June 2]. to boost Lestoil, whose business already is manager of Standard Vacuum Oil Co., a The Senate last week passed an excise booming. committee chairman, explained to members tax bill which made no change in the 10% A station representative -Young Tele- that the session is being called to examine excise tax on tv receivers, notwithstanding vision Corp. -had set forth a hard sell con- the subject of international advertising "in several bills calling for deletion of the ex- cept via tv and pre -conditioning of distribu- depth" since so many ANA members have cise tax on uhf or all -brand tv receivers tion arteries before the tv campaign for an expressed concern about a lack of knowl- in order to help uhf broadcasting. The advertiser that believes in placing its tele- edge on international ad strategy. The ses- Senate turned down a bid to lower the vision first and then forcing distribution. sion will be held at the Sheraton -East (Am- cabaret tax from 20% to 10 %, but it Adell's management visited Evansville bassador) Hotel in Manhattan. exempted the first $1 in movie admission page 46 August 18, 1958 BROADCASTING from the heart of Pittsburgh to the entire tn-state area!

WI IC

CHANNEL

REPRESENTED BY BLAIR -TV

BASIC NBC AFFILIATE

WIIC PITTSBURGH 14, PA.

Telephone: FAirfax 1 -8700 TWX: PG 16

BROADCASTING August 18, 1953 Page 47 ADVERTISERS & AGENCIES CONTINUED

price from the 10% admission tax. The local in scope, according to the client's if a ticket present exemption is 90¢, but GIFT FROM THE SEA needs. costs more than that, the tax applies to the He said he had made arrangements with full price. The excise tax bill was in Sea- travel spot announcements in Certified Reports Inc. whereby that com- Senate -House conference at the weekend. the Midwest? Such a campaign may pany's 3,000 staff people in the field would come about within the next few years conduct telephone interviews to get ratings Cyanamid Back Again -marking a departure in sea -travel on any program a client might select. The ad strategy. Steamship companies tra- Certified Reports field personnel are located For Tv Farm Newsreel ditionally have restricted radio -tv spot in cities throughout the country and ratings A national advertiser that gave tv a to east and west coasts, regarding any will be made in one or more markets as tumble for the first time last winter is placement between the two areas a well as nationally. coming back for more starting next month. waste of limited funds. But already The individual reports would be submitted The advertiser is Farm & Home Div. of one ship firm, American Export Lines, to Mr. Soule on special cards which he American Cyanamid Co., New York, rated is thinking ahead to the time its luxury has copyrighted, for quick processing by among the largest chemical companies in crafts Independence and Constitution electronic computer machines. He estimated the U. S. The program: a 15- minute news- will berth in Chicago having entered he would be able to deliver national ratings reel show, Cyanamid Farm Newsreel, which Great Lakes via the St. Lawrence Sea- in seven days and local ratings within 48 the division sponsored on some 60 stations way, now being deepened. Being con- hours. Prices remain to be worked out, but covering a major part of the market area sidered by Doyle Dane Bernbach, AEL he said they would be on a cost plus basis. for Cyanamid's Aureomycin, an antibiotic agency: the feasibility of promotion Mr. Soule said he may be reached at Certi- used on the farm as a feed supplement to travel to Italy in the heartland of fied Reports Inc., 1501 Broadway, New promote growth and health in animals and America via radio. York. as a medicant to prevent and control diseases in livestock and poultry. KTLA (TV) Telecopter to Star 13 weeks The program ran initially for tests for its Phillies cigars. Phillies also co- In $15,000 L. A. Movie Campaign starting Feb. 14 [ADVERTISERS & AGENCIES, sponsors WGN Chicago's Big Ten Football. Movie history will be made Friday (Aug. Jan. 20]. As described then by the corn - A decision whether commercials in the sports 22) when KTLA (TV) Los Angeles uses its pany and its agency, Cunningham & Walsh, package will be live or film has not been Telecopter flying remote unit [STATIONS, New York, the series was "the first na- reached. Agency: Feigenbaum & Wermen Aug. 4, July 28] to cover tionally syndicated television newsreel de- the premiere of Adv. Inc., Philadelphia. "The Big Country" starring Gregory Peck signed for a farm audience." at the Stanley -Warner Theatre in Beverly The renewal for mid -September calling Hills, Calif. This first Telecopter coverage For approximately the same number of sta- Soule Devises Rating Format of a movie premiere will be the highlight of tions represents an outlay of approximately For Local or National Data a $15,000 week -Icing radio -tv campaign for $250,000 in time and talent for the 13 Frank Soule, motion picture veteran the premiere by United Artists through eeks. formerly with National Telefilm Assoc., said Marty Weiser Co., Beverly Hills agency. used is Hearst Major source of the film last week he had devised a new rating serv- More than 1,000 spot announcements etronome News' Telenews. The shows, would operate on assignment will run on eight Los Angeles radio stations spot news coverage, Agri- hich make use of only and could be national, regional or -KABC, KDAY (Santa Monica), KHJ, culture Dept. news reports on livestock and various features, this fall will also stress tie - ins with universities and agricultural schools. The series is co- produced (Telenews and Cunningham & Walsh); executive producer is Tom DeHuff, tv account executive, Cun- ningham & Walsh. Most of the shows last spring were shown on Friday, Saturday or Sunday in time pe- riods falling generally between noon and I p.m., or between 6 and 7 p.m., and covered rural areas of the U. S.

Bayuk Buys NBC -TV Package; Cigars to Get Year -Round Exposure Bayuk Cigars Inc., Philadelphia, has PREVIEW bought a year -round sports package for Cracking the bear market Phillies and other brands on approximately As a means of its 128 NBC -TV- affiliated stations, E. Archie introducing new chief of GB &B, was script supervisor. Mishkin, Bayuk president, has announced. I 8-ounce, family -size package of Wheat Fred Gaddette was director for Steffner. The package, reportedly the largest net- Chex, the Ralston -Purina Co., St. Louis, The commercial opens with the Royal will utilize an work tv buy by a cigar manufacturer, in- "offbeat" commercial Mountie (enacted by announcer Lee featuring a Northwest Mounted police- Marvin) praising Wheat cludes co- sponsorship of thé complete NBC - Chex in verse TV major league baseball schedule, the man who likes the cereal and a bear, and song. Suddenly his exultation is Sugar Bowl, Senior Bowl and nine National who, fortunately, is also a fan. broken by a growl and a large bear stalks Collegiate Athletic Assn. football games, The commercial, which will be carried out of a cave behind the Mountie. 22 National Basketball Assn. games and the on Ralston's sponsorship of ABC -TV's The Mountie (very nervously): H- h -h -hi National Invitational College basketball Bold Journey (Monday, 8:30 -9 p.m., th- there. You go for Wheat Chex, huh ?" tourneys. The package kicks off Sept. 20 NYT), starting Sept. 22, was created (Hands package to bear). with the Missouri vs. Vanderbilt football by the company's agency, Guild, Bascom Bear (yodels happily): "Oh- dee- oh -lay- game. The NBA games will be on 22 Sun- & Bonfigli, San Francisco, and filmed he -hoo! " (Takes package). day afternoons beginning Oct. 11. by Wayne Steffner Productions, Holly- The Mountie: "Well here! Have some wood. The NBC-TV sports package is in addi- Dan Lindquist was the agency more!" (Hands bear lots of Wheat Chex tion to Bayuk's annual radio -tv co- sponsor- producer and Courtenay Moon, creative and the animal grins.) ship of several major league baseball con - Page 48 August 18, 1958 BROADCASTING Looking down on Irving R. Levine, left, NBC's man about Moscow, and KOMO's Keith Jackson, are St. Basil's Cathedral and the Kremlin

New Voice from the Shadow of the Kremlin He is the witness and the witnessed of history. Nearby, at the Khimkinskoe Reservoir, Moscow, are six sleek racing shells -one from the University of Washington, the others, Russian. Soon, the taut expectant crews will send them hurtling to the finish line* and the magnificent tableau of an international sports event will unfold 7,544 miles away -Keith Jackson, KOMO, Seattle, reporting direct via radio and on- the -spot TV film coverage. This is history's first live, direct broadcast of an athletic event from Russia. This is broadcasting's remotest remote. This is responsible broadcast journalism. This is ..

KOMO -TV and KOMO Radio, Seattle Sold by NBC Spot Sales

* The world first learned of the two and one -half length U of W victory through Jackson's live broadcast H -R Representatives Ad No. 6 -7 "x10 " -Broadcasting Magazine, Aug. 18; Television Digest, Fall-Winter TV Fact Book, 1958 (8274)

... seeking the hidden ingredient

We have never been content to provide buyers with only the obvious facts and figures about our stations and the markets which they operate. From the day H -R was started by a group of Working Partners, we have sought for the "hidden ingredient" that distinguishes each station and makes it a more logical selection for important schedules. The value of this persistent research and continuing market FRANK HEADLEY, President study takes on added significance at H -R, because all of the Working DWIGHT REED, Vice President Partners and the men on our staff, have the experience and FRANK PELLEGRIN, Vice President ability to interpret these findings into extra service for time buyers PAUL WEEKS, Vice President and into extra sales for our stations.

"We always send a man to do a man's job"

NEW YORK SAN FRANCISCO ATLANTA

CHICAGO DALLAS HOUSTON

HOLLYWOOD DETROIT NEW ORLEANS

Page 50 August 18, 1958 BROADCASTING ADVERTISERS & AGENCIES CONTINUED agencies in new business acquisitions. KLAC, KMPC, KNX, KPOL and KRHM test" NEW D'ARCYACCOUNT: the $5 million Stude- (FM) -and the agency believes it to be the The agency obtained several weeks ago first use of an fm station in a premiere ad- NEHI CORP. BUSINESS baker- Packard account Aug. 4] al- vertising campaign. [ADVERTISERS & AGENCIES, Old billing peak regained has been The Telecopter, which will first show the though no official announcement mil- city skyline, then close in on the tower of Nehi likely to stay in spot made and last January acquired the $2 the theatre and the name of the picture in lion Halo account. In the past 18 months which suffered a lights, finally will come down to focus on the D'Arcy Adv., St. Louis, it has gained a string of medium -sized ac- 1956 when it lost opening night crowd and individual stars, sharp reversal in early counts which has enabled the agency to re- -Cola account, has if the craft can come low enough for its the $15 million Coca cover from the $15 million Coca -Cola date. Last Zoomar lens to pick them out. The half - moved steadily ahead since that defection. These include Bigelow-Sanford hour KTLA broadcast also will use three week, D'Arcy acquired the $3 million ac- carpets, portions of General Dynamics ad- ground cameras to cover interviews and count of the Nehi Corp. (soft drinks), Co- vertising, Doyle Inc. (dog food), Ralston - other opening night hoopla. UA has also lumbus, Ga., to bring its billing even with Purina Latin American advertising, and signed for another half -hour telecast on the approximate $57 million peak attained Reddi -Wip in Canada. KCOP (TV) Los Angeles, in which clips in 1955. from the picture will be shown and behind- The broadcast- conscious Nehi account the- scenes personnel interviewed on the was resigned by Compton Adv., New York, Stripe Free Time Bid making of the film. The campaign started several weeks ago [ADVERTISERS & AGEN- Claims Good Response Aug. 17 and will run through Saturday CIES, Aug. 4] in a disagreement over "basic (Aug. 23). policy decisions." Nehi products include The Pepsodent Div. of Lever Bros. claims Royal Crown Cola, Nehi Flavor and Par-T- it is getting favorable response to its re- Partners Form Two New Agencies Pak beverages. quest of select radio (and tv) stations for an "open spot" to talk about its Stripe In Stiller, Rouse & Hunt Split Media plans for Nehi have not been set although radio and tv are expected to play toothpaste. The Pepsodent solicitation for free time Stiller-Hunt Adv. starts business today a major role. During the three years the was revealed in a letter sent to stations by (Aug. 18) in new quarters at 9033 Wilshire account was at Compton, an approximate John M. Williams, brand publicity manager Blvd., Beverly Hills, Calif. Principals are $2.5 million annual budget (billings go up for Stripe [CLOSED CIRCUIT, Aug. 11]. Mr. George Stiller and Don Hunt, former part- $500,000 this year) was spent this way: 80% Williams, noting that Stripe is being in- ners in Stiller, Rouse & Hunt, Los Angeles. in radio-tv spot and 20% in newspapers. troduced in the market writes, "The thought New agency is broadening its services to This formula is expected to continue since occurs that you might have an open spot increase the emphasis on marketing, con- to have "a fairly satisfac- Nehi is reported discuss new weapon against sumer research and merchandising. It plans picture." Though the company is to this colorful tory sales tooth decay on one of your shows" in a to extend activities to Miami Beach, Fla., its distribution is centered nationwide, specified weekly period in August. and Washington, D. C., within the next 90 in the Midwest, the South, and, to mainly Contacted at the Lever House in New days. Telephone: Bradshaw 2 -0204. extent, on the Pacific Coast. It a slighter York, Mr. Williams acknowledged Stripe's Third partner in Stiller, Rouse & Hunt, Northeast. has fewer outlets in the time on Art Rouse, has joined forces with Mort practice of asking for broadcast The account will be handled out of in newspapers in intro- Goodman, former head of Goodman Adv. stations and space D'Arcy's New York and Atlanta offices. ductory markets. But, he added, Lever to form Goodman & Rouse as a new agency Frank Weber of New York will be account buys time and, moreover, finds that where which will occupy the former SR&H offices supervisor and M. L. Boyd of Atlanta will Lever has been permitted to tell its story 250 S. La Blvd., Beverly Hills. at Cienega be account executive. for the product on unpaid time, the impact Oleander 5 -8550. Key personnel Telephone: Nehi had received presentations from has been great credit for the broadcast Perry E. Pasmezoglu, senior ac- -a includes several agencies over an eight -week period. media. count executive, Bernice Walker, media di- The account selection was conducted by Though Lever's Pepsodent Div. ostensibly rector; Betty Van Camp, accounting; Hilda W. H. Glenn, Nehi president, and Samuel is not holding a club over anybody's head, Black, public relations, and Frank Byron, Harned, an advertising consultant. the advertiser is very active in the broad- art production director. D'Arcy will service the parent franchiser cast media. But, as one peeved station offi- and its 460 bottlers in the U. S. and abroad. cial wrote Mr. Williams: "In view of the 'Muskrat' Case May be Appealed that following an eminently successful It was understood that a strong contribut- fact radio campaign, your company abandoned Attorneys for Hills Bros. Coffee, Inc., ing factor in the selection of D'Arcy was its in of tv . . . it seems to me N. W. Ayer & Son and George Simon Inc. association with the soft drink industry. radio favor long that your request for free time to extol are considering an appeal of the injunction D'Arcy handled Coca -Cola 49 years until the merits of Pepsodent is to use your against use of "Muskrat Ramble" with com- the account transferred to McCann-Erick- own word colorful." The official pointed mercial lyrics which Los Angeles Superior son in March 1956. ... out that certain competitive toothpastes are Court Judge Howard D. McClain granted D'Arcy is regarded as one of "the hot- Ray Gilbert, writer of the original lyrics to consistent users of the station and that it Kid Ory's jazz classic. The court also award- would be a "bit awkward" for the station ed Mr. Gilbert damages of $10,000 for to donate time to a non-user. the use of the work without his permission. The station was referring to the Pepsodent He had asked for damages of $300,000 in switch of its multi-million-dollar radio spot his suit, filed last year [ADVERTISERS & schedule for Pepsodent toothpaste to spot IV [ADVERTISERS AGENCIES, 3]. AGENCIES, April 29, 1957]. & March In The case is unusual in that permission that changeover Pepsodent suddenly can- to use the tune with new lyrics in the coffee celled its radio spots which ran in as many company's broadcast commercials had been as 200 markets and moved rapidly to install secured from George Simon Inc., publisher tonnage use of spot tv (largely ID's). of the number and copyright holder, whose The turnabout aroused a segment of right to issue such permission were chal- the radio industry including several station lenged in Mr. Gilbert's action. Judge Mc- representatives and the Radio Advertising Clain ruled that after publication and per- Bureau. formance of the words and music together, Stripe, a new Pepsodent toothpaste that the two became parts of the whole and rights actually is striped pink and white, has a flavor and hexachloro- of composer and lyricist could not be segre- spearmint contains was gated. D'ARCY'S NEW BEVERAGES phene (claimed as a bacteria killer), August 18, /958 Page 51 BROADCASTING ADVERTISERS & AGENCIES CONTINUED

introduced late last fall. By winter, the toothpaste was receiving a tv test in two PERCENTAGE IN COOK BOOK SPOT? unidentified cities [ADVERTISERS & AGEN- CIES, Jan. 29]. Late in the spring after six A major print -media combine plans to months of print media -only introduction, take a new and heavier plunge into spot Stripe fanned out to about half the country's television this fall. But once again it will selling areas. At this time, spot tv -a "sub- not buy at card rates even though it is stantial" schedule -was brought in to aug- spending $100,000 on production of the ment the Stripe drive [ADVERTISERS & AGEN- filmed "commercials." Instead it proposes CIES, June 16]. Stripe does not use spot to reimburse "cooperating" stations on a radio. modified per- inquiry basis. The two toothpastes are handled by dif- The "sponsor" is Consolidated Book ferent agencies: Stripe by J. Walter Thomp- Publishers, a subsidiary of a sprawling mid - son Co., New York, and Pepsodent by west printing empire, Book Production In- Foote, Cone & Belding, also New York. dustries Inc., Chicago. By arrangement with Asked about Pepsodent's bid for free Hearst Corp., Consolidated is acting as sales plugs, a J. Walter Thompson spokesman and distribution agent for a series of 20 paper -bound cook books sold through expressed ignorance but observed that many 'COMMERCIALS' Consolidated Book supermarkets, chain and independent gro- for companies do this through public relations Publishers will promote a cook book series cery stores at 29 cents each. The books are or publicity channels. edited by the Good Housekeeping magazine edited by the staff of Good Housekeeping According to Mr. Williams' request, the staff. Station payment is based on book sales magazine and bear that publication's well - was putting together at food stores. Stripe brand manager known "seal of approval." Though Con- an itinerary of spots on station sched- open solidated claims ownership of the books, distributors) on the premise that "people ules. Idea: he would talk about Stripe - Hearst maintains full copyright. just don't go to your store to pick up the a dentifrice with a bacteria destroyer; about Hearst uses the printing and production booklets we advertise; they'll surely buy tooth care-Stripe makes it more fun for food stuffs, etc." youngsters; and "even reveal how the stripes facilities of Consolidated -affiliated Cuneo Press With the groceries stocking and display- are put on Stripe." (John F. Cuneo Co.) for its numerous magazines and American Weekly Sunday ing the booklets, the station need not be with EWR &R Publishes Newsletter newspaper supplement. Hearst only recent- concerned mailing out the booklets ly sold its GH booklets to Consolidated. from its premises; but it will keep tabs on As a means of improving communications the number sold. In return for its efforts Consolidated also will use newspapers both within the agency and among its cli- (and time), stations are to receive an esti- on a percentage basis to move its newly- ents, Erwin Wasey, Ruthrauff & Ryan Inc. mated 61/2 % of the sales acquired cook books. total retail on the last week issued the first edition of EWRR books-of roughly, 11/2 to 2 cents per News, a newsletter summarizing develop- This is how the plan will work. Repre- book. The grocers will be rewarded with ments at the agency over the past few sen.atives of Consolidated- probably the 20 -25% of guaranteed sales and the pub- months. The agency plans to issue the news- field sales staff of Family Weekly Sunday lisher agrees to take back all unsold issues letter every four to six weeks and distribute supplement, another sister division -will ap- at the close of each promotion. (There it both internally and to a selected list of proach station managers (or newspaper ex- being 20 books, it is expected there will ecutives, as the clients and to prospective clients. The first case may be) with this be 20 individual promotions.) proposition: Advertise the Good House- issue included information on the 11 new To head off what could be an "unfair keeping booklets and thereby win additional accounts at EWR &R since mid -April, an scramble" (and to properly gauge media grocery store advertising revenue. Should article on economic trends and their effects impact), Consolidated is understood to be the station be willing, its salesmen will talk using only one media on various media and an essay on the appli- outlet per market- to local or regional store managers, seek tv or newspaper -but will, "in certain in- cation of social science to marketing and ad- their cooperation and perhaps persuade stances," use multi -media facilities "where vertising. them to buy time (cooperative with food it's been fully worked out to mutual satis- faction of all parties concerned." Hearst officials maintained that they are not contributing toward media payments and said that their only interest in the The Next 10 Days Aug. 21 (10 -10:30 p.m.) The Price Is booklets is limited to "copyright and edito- of Network Color Shows Right, Lever Bros. through J. Walter rial matters." Fred Lewis, vice president Thompson. and general manager of (all times EDT) Hearst Magazine Div., declined to CBS -TV Aug. 22 (7:30 -8 p.m.) The Big Game, specify the working ar- sustaining. rangement between his firm and consoli- Colorcasting schedule suspended for Aug. dated, nor would he disclose purchase summer. 23 (8 -9 p.m.) Bob Crosby Show, participating. price. Consolidated officials, contacted in NBC -TV Chicago last week, said they saw "nothing Aug. 24 (7 -7:30 p.m.) Noah's Ark, sus- unusual" in this type of promotion and Aug. 18 -22, 25-27 (12:30 -1 p.m.) It Could taining. claimed they have been doing it "for a long Be You, participating sponsors. Aug. 24 (8 -9 p.m.) Steve Allen Presents time." But they noted that any discussion Aug. 18 -22, 25 -27 (2:30 -3 p.m.) Haggis Eydie Gorme & Steve Lawrence, Ameri- of the newest campaign at this time would Baggis, sustaining. can Machine & Foundry through Cun- be "decidedly premature." Aug. 18, 27 (7:30-8 p.m.) Haggis Baggis, ningham & Walsh, Procter & Gamble and Consolidated sales vice president Walter sustaining. Greyhound Corp., both through Grey C. Dreyfus said his firm had been using Aug. 20, 27 (9 -10 p.m.) Kraft Mystery Adv. tv stations in "similar promotions" since 1947. Prior to Theatre, Kraft Foods Co. through J. Wal- Aug. 24 (9 -10 p.m.) The Chevy Show taking over the 20 Good ter Thompson. Chevrolet through Campbell -Ewald. Housekeeping books, Consolidated had been promoting two of its own publications, also Aug. 21 (7:30-8 p.m.) Tic Tac Dough, Aug. (8 26 -9 p.m.) The Investigator, RCA dealing with culinary skills and also retail- RCA Victor through Kenyon & Eckhardt Whirlpool through Kenyon & Eckhardt ing in grocery emporiums for 29 cents. and Warner -Lambert through Lennen & and Liggett & Myers Tobacco Co. Consolidated is "not ready" to talk Newell. through McCann- of Erickson. duration, but it was learned that initially the campaign is set for 23 weeks in about age 52 August 18, 1958 BROADCASTING No place for fishtails!

Locale: Greater WOODIand in May Gramps used to drive. The dates this year were May 24 -25 and about 100 lovable old clunkers made the grand tour Subject: WOODIand's Annual Antique Auto through greater WOODland. WOOD -TV is always up front Tour with locally- inspired programs that WOODlanders want - Situation: WOODlanders by the droves turn and watch. That's why WOOD -TV is WOODland. Ask the out to cheer the country's most Katz man. He'll tell you. distinctive antique auto affair WOOD -TV is first -morning, noon, night, Monday through Sunday -May '58 ARB Grand Rapids WOODlanders love new cars: last year they dropped $564,900,000 on chrome and high horse power. Once a year, WOOD -AM is first -morning, noon, night, Monday though, they forsake fancy fishtails to flock around the cars through Sunday -April '58 Pulse Grand Rapids

Everybody in Western Michigan is a WOODwatcher.

WOOD TV GPD R/.PfDS..' WOODIand Center, Grand Rapids, Michigan . ATiL(CA[[I1:: WOOD -TV - NBC Basic for Western and Central Michigan: Grand Rapids, Battle Creek, Kalamazoo, Muskegon and Lansing. WOOD - Radio - NBC. ADVERTISERS & AGENCIES CONTINUED

6,e60 100 markets, with kick-off date planned for sidiaries -uses no radio-tv. Two other divi- this fall about the end of September or sions of the midwest printing combine- early October. Family Weekly (featured in 179 newspapers Asked whether Consolidated had run into claiming a total readership of 4.5 million) station resistance or had been told by sta- and Suburbia Today (a new colorgravure tions to purchase the time at card rate, Mr. insert for daily and Sunday newspapers, Dreyfus said not yet. scheduled to bow this fall)-use newspaper - A A Consolidated official in New York ex- oriented trade magazines for their adver- pressed surprise that such thought should tising programs. Unlike Hearst's Good even arise. He said, "I don't see why there Housekeeping magazine, they employ neither should be any complaints -after all, the air medium as a means of promoting them- end result is not actually what a station selves. Good Housekeeping, via Grey Adv., with. earns today but what it earns tomorrow." New York, is understood to be the only Explaining, this executive asserted, "This is Hearst publication to make consistent use a great talking point for station manage- of radio -tv as a circulation builder. RADIO RAHALL ment; they can offer clear -cut and concise Commercial production on the filmed tv proof that it was their message and theirs commercials was by Wylde Studios Inc., Rahall Stations attract every age group 6 only that moved the books. A prospective New York. The commercials are filmed to to 60 with every catagory of programming local advertiser, I would think, would be be adapted to local cut -ins and come in 248 . . news, music, sports and public service events. Your product is sold by top per- much more impressed with this kind of different storyboards. Star of the commer- sonalities . .. on these top -rated Hooper and statistical fact than by promises of audi- cial is model- actress Lou Prentis; the pro- Pulse stations. ence delivery. Our promotion is a tool with ducer is Fred Levinson, co -owner of Wylde, which to pry out additional advertising and script is by Frank Macauley, a free- business." lance radio and television promotion spe- Consolidated -its parent firm and sub- cialist. BUSINESS BRIEFLY WHO'S BUYING WHAT, WHERE Again #1 Hooper, May and June, morning and afternoon. Try the afternoon show 4 to 6 HOOP SET Spin -a-Hoop Inc. (toys), Washington through Robinson, Jensen, p. m. with Dopey Duncan and Bob Newman. Chicago, has appointed Friend-Reiss Adv., Fenwick & Haynes. Broadcast will be fed N. Y., and will place its initial broadcast live from KMPC Los Angeles and KSFO campaign starting Wednesday (Aug. 20) for San Francisco. Stations: KUGN Eugene, 13 -week run in 10 major markets. Minute KFJI Klamath Falls, KYJC Medford, spots and ID's will run in locally-shown KOIN Portland, KRNR Roseburg and children's programming. Agency already KBZY Salem, all Oregon; KEPR Kenne- has purchased availabilities in New York, wick, KIRO Seattle, KXLY Spokane and Philadelphia, Chicago, and Top Pulse, Manchester, Concord, Nashau mar- Yakima, all Washington. kets. Morning shows 5 to 10 a.m. with Chuck Louis and seeks clearances in five other O'Neill and Norm Bailey. cities. QUARTERBACKERS Three advertisers - Sunbeam Corp., Libbey-Owens -Ford PAAR FOR COARSE North American Glass Co. and Bayuk Cigars-have each Philips Co., N. Y., has ordered 65 par- signed for one -quarter of NBC -TV's 1958 ticipations totaling $450,000 on NBC-TV schedule of NCAA collegiate football games Jack Paar Show starting in September for set for telecast on nine dates this fall Sept. Norelco shavers. Business was placed by 20 through Dec. 6. Series is now three- 5000 watts, top personality station in the C. J. La Roche Co., N. Y. quarters sold out. Agencies are Perrin -Paus Tampa -St. Petersburg markets. The major for Sunbeam, Fuller & Smith Sc Ross for league game of the day station for the TRY-OUT TOWNS Corning Glass Works, L -O-F and Feigenbaum & Wermen for Florida west coast. Corning, N. Y., will launch test campaign Bayuk. for new Corning Ware line of skillets, cas- seroles and sauce pans next month, using SUMMER PUNCH Pacific Hawaiian spot tv and print media in Providence, R. I., Boston, Hartford and Springfield, all Massa- chusetts. Length of campaign is undeter- mined. Agency: N. W. Ayer & Son, Phil- RANGER IDENTIFIED adelphia. The most familiar phrase in Amer- #1 morning, noon Hooper, and night. Morn- ica today is ing shows 5 to 9:45 a.m. with Russ Cooke the Lone Ranger's "Hi- and Gary Dent. PRODIGAL SOUP Campbell Soup Co., Yo, Silver," George Gallup, director, Camden, N. Y., after absence of five years American Institute of Public Opinion, from CBS Radio, will sponsor 14 units reports. The fact comes from a poll weekly of 21 minutes each in network's by the institute that asked Americans daytime serials for 26 weeks, starting Sept. if they could identify individuals out 1. Agency is BBDO, N. Y. American Home of past and present "history" from the Foods Div., American Home Products phrases they had uttered. Pollsters Corp., has bought four weekly five- minute found that the next best -known phrases Top Pulse in rich Montgomery County market. units of CBS Radio daytime serials for 13 are Mae West's "Come up and see me Morning shows 6 to 9 a.m. with Tony Belau and Don Jones. weeks, starting Sept. 15. Agency is Young some time" and Gen. Douglas Mac - & Rubicam, N. Y. Arthur's "Old Soldiers never die - sold nationally thru they just fade away." The Lone Ran- 10 IN LINEUP Packard -Bell Co. will ger is celebrating its 25th anniversary WEED & CO. sponsor play -by-play of 17 games of Los on radio-tv this year. The tv program Joe Rahall, President Angeles Rams and San Francisco 49'ers is aired by 158 ABC -TV or CBS-TV stations weekly. "Oggie" Davies, Gen. Manager professional football teams on special net- work of 10 radio stations in Oregon and

Page 54 August 18, 7958 BROADCASTING IN SAN DIEGO KFMB -TV SENDS MORE PEOPLE AWAY FROM HOME (TO BUY) THAN ANYTHING!

Most exciting western action of all is no on the TV screen ...It's the big, exciting booming action of the San Diego TV audience of which KFMB -TV has the lion's share For instance, all of San Diego's top ll TV shows are on KFMB -TV -29 of the top 30 If you want to send customers ti supermarket, drug store, auto or appliance

showroom, be a good audience when thi Petry man calls on you. Better yet - you call hirr

KFMB O TV Edward Petry 8 Co.. Inc. SAN DI EGI

U.S. MARSHAL is a cinch to draw big audiences and big sales. Can't miss, in fact, since it's an extension of the fabulous "Sheriff of Cochise," which hit the bull's eye in mar- ket after market ...as a top syndicated TV show. Now John Bromfield has all of Arizona as his beat. Not just Cochise County alone. And you can look for an even bigger following for this fast -moving action thriller...with Desilu Studios right on target as usual. Budweiser Beer's hep. It's snapped up a good number of TV markets in a hurry, but many others remain open for you to benefit, too. So take aim and fire a wire or phone call to us today... to get in on these thirty -nine half-hour sure shots right now!

BOUGHT BY BUDWEISER BEER IN MANY MARKETS! OTHERS AVAILABLE!

NATIONAL TELEFILM ASSOCIATES, INC. COLISEUM TOWER, 10 COLUMBUS CIRCLE, NEW YORK 19, NEW YORK, JUDSON 2-7300

DR1EEi: STUNTS, BOSTON, CHICAGO, DALLAS, HOLLYWOOD, MEMPHIS, MINNEAPOLIS, TORONTO. LONDON ADVERTISERS & AGENCIES CONTINUED

Products Co. (Hawaiian Punch) through Fullerton, Calif., has purchased weekly Yankee Weatherman shows heard over 31 Yankee Network affiliates throughout New England, starting today (Aug. 18) for re- mainder of summer. Agency is Atherton, Mogge, Privett Inc., L. A. STERN STEERING General Motors Corp., on behalf of its truck division, has ordered Tuesday, Wednesday and Friday sponsorship of Mutual's Bill Stern evening sportscast (8:30 -8:35 p.m. EDT) for month of September. Agency is Kudner Inc., N. Y. WEST COAST WEATHER Bristol Myers Co. (Bufferin) is new Monday- Friday spon- 5KW sor of Weather and You weathercasts by Harry Geise over CBS Radio Pacific Net- work. Contract for 13 weeks on 25 stations for all was placed by Young & Rubicam, N. Y. of BIG ECONOMY LINEUP CUTS COSTS -NBC -TV New Nielsen study cited Northeast Case made for reduced C -P -M The more stations an advertiser buys, the less he pays -per thousand homes reached. That's the thesis of a special research study by NBC-TV. The idea: To get NBC advertisers to increase their station lineups. "Study after study has established the fact Michigan as an his pro- that NBC advertiser increases gram lineup to the maximum number of stations," the report asserts, "he has an ad- vantage not only in reaching more homes Just ONE Big Buy but also in a decreasing cost-per- thousand. An investigation of Nielsen data demon- does your selling job in all of strated this and showed in practically all Northeast Michigan. W F D F's cases a 2 -1 advantage of the increased de- perfectly tailored signal adds to livered audience over the increased cost." Flint the rich Thumb area, Sagi- As one example, the study cited San- naw, Bay City, and the heart of dura's 60- station lineup on the daytime Michigan's vacationland. NCS #2 Price Is Right: "By expanding the lineup shows WFDF as the outstate to include the 135 NBC stations carrying regional leader, and this BIG the program, the audience increased 64% new signal* adds even more. Let and the cost increased only 37 %. The addi- Katz show you how this impor- tional 75 stations lowered the cost-per- tant new coverage makes WFDF thousand per commercial minute to $1.19 a key buy for Eastern Michigan. from Sandura's cost -per- thousand per com- daytime mercial minute of $1.42. These additional

LESS TO LOSE Monday, April 6, 1959, has been set as the date of the 31st annual Academy Awards ceremonies of the Academy of Motion Pictures Arts and Sciences, Academy President George Stevens announced. The Monday date was set, he said, in deference to theatre operators who complained that the traditional Wednesday evening WFDF910 cut into their midweek ticket sales. The motion picture industry will again sponsor the awards telecast on NBC in NBC -TV, picking up the costs of Affiliate Flint, Michigan more than $500,000 in order to keep Represented Nationally by the KATZ AGENCY the event centered on motion pictures throughout, without interruption by commercials of an outside advertiser.

Page 58 August 18, 1958 BROADCASTING AT THE FINISH LINE IN LOUISVILLE:

0/ WAKY-49.1

SECOND STATION -10.3% (July- August 1958 Hooperating)

The race is over ! And WAKY has run away with Louisville's radio day. In the July 28 issue of BROADCASTING, WAKY's blind ad offered $500 in cash to the three timebuyers who most accurately handicapped the leading station in the July- August Louisville Hooper.

The Winners:

D. T. Elliman, Jr. who predicted 48.6% BBD & O >> » >> $250 « << << New York share of audience

Marvin Berns, who predicted 47.8% J. Walter Thompson » >> >> $15 0 << << << Chicago share of audience

Jordan Phee, who predicted 46.5 °,o Maxon, Inc. » »» $100 << << << Detroit share of audience

The Hooper July- August all day report showing WAKY with a 49.1% share of audience is confirmed by the July- August Trendex which gives WAKY a 51% all day coverage.

Many thanks to all who entered! WAKY IN McLENDON OWNERSHIP WITH:

KLIF KILT ¡ KTSA KEEL represented by DALLAS HOUSTON SAN ANTONIO i SHREVEPORT JOHN BLAIR & CO.

BROADCASTING August 18, 1958 P:. < 'v ADVERTISERS & AGENCIES CONTINUED

stations were bought at a cost -per -thousand per commercial minute of $0.83." ACTIVITY Using ratings data compiled by the Niel- HOW PEOPLE SPEND THEIR TIME sen company for the full complement of NBC -TV stations, the network research de- There were 125,435,000 people in the U. S. over 12 years of age during the week partment prepared figures on cost- per -thou- Aug. 3 -9. This is how they spent their time. sand per commercial minute (C -M-CM) for the average daytime quarter -hour and the 62.8% (78,773,000) spent 1,351.1 million hourst WATCHING TELEVISION average nighttime half -hour. 57.9% (72,627,000) spent 996.9 million hours LISTENING TO RADIO The C -M -CM for the average daytime 84.3% (104,899,000) spent 425.3 million hours READING NEWSPAPERS quarter-hour program was $1.68 if the 33.0% (41,394,000) spent 193.6 million hours READING MAGAZINES station lineup was limited to the 59 basic 25.2% (31,666,000) spent 350.2 million hours WATCHING MOVIES ON TV stations; it dropped to $1.54 if 20 other 46.5% (58,329,000) spent 247.9 million hours ATTENDING MOVIES* stations were added, to $1.48 if the total were raised to 99 stations, to $1.43 for 119 stations, to $1.41 for 137, and to $1.38 for These totals, compiled by Sindlinger & Co., Ridley Park, Pa., and published 189 stations. At the same time the Nielsen exclusively by BROADCASTING each week, are based on a 48- state, random dispersion average audience went from 2,719,000 sample of 7,000 interviews (1,000 each day). Sindlinger's weekly and quarterly homes with the 59- station lineup to 4,408,- "Activity" report, from which these weekly figures are drawn, furnishes comprehen- 000 homes with 189 stations. sive breakdowns of these and numerous other categories, and shows the duplicated For the average nighttime half -hour the and unduplicated audiences between each specific medium. Copyright 1958 Sindlinger C -M -CM ranged from $4.41 for the 59- & Co. station basic group down to $3,53 with the t Hour totals are weekly cumulative figures. People, numbers and percentages. are figured full network of 189 stations. The average on an average daily basis. All people figures are average dally tabulations for the week with exception of the "attend- audience meanwhile increased from 6,015,- ing movies" category which is a cumulative total for the week. Sindlinger tabulations are 000 homes to 9,229,000 homes through ex- available within 2 -7 days of the interviewing week. pansion to the full network. In a specific example, the study showed SINDLINGER'S SET COUNT: As of Aug. 1, Sindlinger data shows: (1) 110,071,000 that Sterling Drug, whose C -M -CM on a 100 - people over 12 years of age see tv (87.8% of the people in that age group); station Price Is Right daytime lineup was (2) 42,656,000 U. S. households with tv; (3) 46,965,000 tv sets in use in U. S. $0.87, could get this figure down to $0.85 by increasing to 137 stations (9% gain in audi- ence for 7% gain in cost, with C -M -CM panded its lineup for fall to include the full Max Factor & Co. last week transferred ad- for the 37 additional stations totaling $0.65). network, according to NBC authorities.) vertising of new Hi- Society lipstick from Drug not only was impressed by (Sterling The research study cited a number of Anderson -McConnell to Kenyon & Eck- figures but went even further and ex- these other specific programs to show that their hardt. As K&E had already been named advertisers, by increasing station lineups, agency for firm's Hi -Fi lipstick, it now is in could add substantially to the number of charge of advertising for both Factor lip- homes reached -with the cost -per-thousand stick lines. for these additional homes in all cases run- ning well below the C-P -M for the existing A & A SHORTS lineup. The study used audience data for last fall and winter, in anticipation of this Smith & Dorian Inc., New York public re- fall's selling season. lations- advertising agency, has moved to larger New York headquarters at 39 W. 55th St. AGENCY APPOINTMENTS General Precision Lab. Inc., Pleasantville, Wesley Assoc., New York advertising agen- cy, announces change N. Y. (Industrial Products Div.), names of address to 630 Fifth Ave., N. Y. 20. Paul R. Posakony Co., Denver, Colo., for Telephone: Judson 2 -8050. states of Colorado, Utah and Wyoming. Acousticon Hearing Aids (Midwest Div.) Fitzgerald Adv. Agency, New Orleans, appoints Mohr & Eicoff, N. Y. and Chicago, has opened office in Dallas, Tex. James P. to handle radio-tv test campaign in Chicago Anderson, formerly executive v.p. of Crook area. Feature will be hearing tests during Adv. Agency, Dallas, is v.p. in charge of commercials for listeners and viewers. Fitzgerald's new office. Adam Scheidt Brewing Co., Norristown, Pa., names Gray & Rogers, Philadelphia, Ward, Frojen Adv. has shifted its offices OUR for Valley Forge beer, Prior beer and Rams to new quarters in Texas Bldg., 3350 Wil- Head ale. shire Blvd., L.A. 5, Calif. Telephone Dun-

kirk 1 -2107. eoumgfe Goodwin Co. (brick and tile manufacturer), Des Moines, Iowa, names Nelson Adv., Heintz & &wit Ooeaets!" there. Co., L.A. and S.F. agency, an- nounces merger of Herbert E. Hill Adv. GIRL Arel Inc. (importer, distributor and manu- accounts and personnel with Heintz. Former facturer of cameras and photographic sup- president Herbert E. Hill becomes v.p. and plies), St. Louis, appoints Gardner Adv. member of board of directors. Other Hill Co., there. personnel involved are Bernard F. Klein to WJ IM -TV Inland Homes Corp., Piqua, Ohio, appoints v.p. and member of Plans Board Committee Ocovering Geyer Adv., Dayton. Radio-tv account has and Robert Lawrence to member of Plans Lansing - Flint - Jackson for CBS been serviced by Farson, Hugg & Northlich Board Committee and art director of In- Inc., Cincinnati. dustrial Adv. Dept. .age 60 August 18, 1958 BROADCASTING YOU'LL HAVE THE AUDIENCE...

There's an audience waiting to jack up the time -period * The star, Reed Hadley, has tremendous popularity that's proving to be your trouble spot. Here's the show with women. In addition... that does that job -fast! * It's a big- budget, carefully made, quality show. Why does "Public Defender" build solid audiences - An audience pleaser -both sexes, all ages, and right for fast? These are the reasons: stripping. Any or all of the 69 segments of "Public * It's loaded with sleuthing suspense and terrific Defender" will do a bang -up job for you ... morning, noon, excitement, yet ... or night! To tighten up your programming right now * It's a family -type show, with no gore and no bodies, and ... Call your Interstate Television representative !

REED HADLEY as the y, PUBLIC DEFENDER

NEW YORK, N. Y., 445 Park Avenue, Murray Hill 8.2545

SAN FRANCISCO, CAL., 260 Kearny Street CHICAGO, ILL., Allied Artists Pictures Inc., 1250 S. Wabash Avenue n erstate DALLAS, TEXAS, 2204 -06 Commerce St. GREENSBORO, N. C., 3207 Friendly Road 111 TORONTO, CANADA, Sterling Films Ltd., King Edward Hotel IevisionCORPORATION

BROADCASTING August 18, 1958 Page 61 NETWORKS

(7,881,400 in 1958 and 7,651,461 in 1957). CBS PROFITS RUN AHEAD OF RCA The board declared a cash dividend of 25 cents a share on Class A and B stock, Midyear report shows CBS net of $27.3 million payable Sept. 12 to stockholders of record RCA leads, however, after allowing for federal taxes at the close of business Aug. 29. Inc. in the first of "certain standard manufacturing facili- For the first time, CBS 'Rawhide' Bites Dust at CBS -TV half of 1958 surpassed RCA in net profits ties" on the straight -line rather than an (before federal income tax). accelerated basis and that this "results in When Sponsor Fails to Turn Up The CBS midyear report (see below) a reduction of depreciation charges by There'll be one less western on tv next shows a pre-income -tax net of $27,287,556 $500,000 per quarter after income tax in season-at least for the first 13 weeks. on total sales and revenues (after discounts) 1958." Scratched at CBS -TV: Charles Marquis of $201,433,378. RCA's report, issued in The consolidated net income of CBS Warren's Rawhide, originally scheduled for July, showed a net of $27,088,000 (before Inc. for the first half of 1958 totaled $12,- Mondays, 7:30 -8:30 p.m. effective Sept. federal income taxes) on a total of $542,- 521,556, up $2.3 million from the $10,- 29. The hour -long "adult western" reportedly 554,000 [MANUFACTURING, July 28]. 199,193 recorded in the same period of had been close to finding a buyer-Reynolds After provision for federal income taxes, 1957, board chairman William S. Paley an- Metals Co. -but at the last minute, Reynolds RCA's net profits are still ahead of CBS nounced at a board meeting last Wednes- bought full sponsorship of ABC-TV's Walt Inc. by a little more than $1 million. RCA day. Disney Presents on an alternate -week basis allocated half its pre -tax net to federal in- The total was described as a record six - [ADVERTISERS & AGENCIES, Aug. 4]. Find- come tax ($13,544,000), so its net profit months figure. ing no new takers, CBS-TV last week con- would Rawhide, also came out to that figure. CBS allocated Net revenues and sales, also said to firmed it be dropping but indicated it would once again make it avail- $14,766,000, leaving $12,521,556 as net represent a six -month record, were pegged profit. at $201,433,378 as compared to $186,798,- able to advertisers after the first of the year. Both companies pointed out in their 814 in the first half of 1958. its will statements that the figures are subject to First -half earnings were equivalent to In place, CBS-TV schedule two half-hour programs, Name That Tune, a year -end adjustments and audit. In addi- $1.59 per share, as against $1.33 per share perennial has tion, RCA noted specifically that its net for the same period of 1957. Per share musical quiz that had no difficulty in past seasons finding interested profits figures "are necessarily based in part earnings, it was explained, were calculated bankrollers; the 8 -8:30 p.m. slot as of on approximations." It also noted that on the average number of shares outstand- Thursday (Aug. 14) was still unfilled. starting last Jan. 1 it figured depreciation ing during the respective six -month periods While reasoning that on Mondays two half -hour programs should have less trouble finding advertisers than an hour series, CBS - TV is adopting a different philosophy BREAKDOWN ON CBS' RECORD HALF towards Wednesdays. There, it has with- drawn two half -hour film entries -Official Six Months Ended Films' The Invisible Man (8 -8:30 p.m.) and Ziv's World of Giants (8:30 -9 p.m.)-and June 28, 1958 (26 Weeks) June 29, 1957 (26 Weeks) will instead attempt to lure sponsors with a live, hour -long series titled Pursuit. NET REVENUES AND SALES . . . $201,433,378 $186,798,814 Deduct: OPERATING EXPENSES ABC -TV Regional Meets Open; AND COST OF GOODS Affiliates Learn of Promotion $138,385,713 sou) $130,440,592 The first of a series of two -day regional SELLING, GENERAL meetings is being held by ABC -TV in New AND ADMINISTRATIVE York's Hotel Warwick beginning today

EXPENSES . . . 34,051,811 30,605,181 (Aug. 18). The schedule continues with meetings at Chicago's Hotel Sheraton- Black- PROVISION POR DE- stone (Aug. 21, 22); Statler -Hilton, Dallas PRECIATION AND AM- (Aug. 25, 26); Sheraton Palace, San Fran- ORTIZATION OF FIXED cisco (Aug. 28, 29). It is expected that rep- ASSETS . . . . 2,966,225 2,642,776 resentatives of more than 70 ABC -TV affil- 175,080,300 164,011,998 iates will attend the sessions on exploitation - 26,353,078 22,786,816 publicity- promotion advertising. "During the past season, ABC -TV affili- MISCELLANEOUS INCOME, LESS MISCEL- ates staged some of the most successful pro- LANEOUS DEDUCTIONS 934,478 837,623 motion, publicity and exploitation cam- INCOME BEFORE FEDERAL TAXES ON paigns in the history of the industry," INCOME 27,287,556 21,949,193 Michael J. Foster, vice president in charge PROVISION FOR FEDERAL TAXES ON INCOME 14,766,000 11,750,000 of press information for the network, said, adding, "we believe that these sessions will

NET INCOME FOR PERIOD . . $ 12,521.556 $ 10,199,193 help provide an exchange of ideas as well as fresh ideas for the stations and the net- EARNINGS PER SHARE (NOTE 1) $1.59 $1.33 work, which can be translated into even Italics denote red figure more successful promotion for the 1958 -59 season" Mr. Foster will attend the New NOTES: York and Chicago meetings; Ernest Stern, 1. Earnings per share are calculated on the average number of shares, 7,881,400 in 1958 director of press information for the net- and 7,651,461 in 1957, outstanding during the respective six month periods. 2. The 1958 results are subject to year end adjustments and to audit by Lybrand, Ross work's western division, will take part in Bros. & Montgomery. the Dallas and San Francisco meetings. Sid Mesibov, network August 13, 1958 director of exploitation, and Dean Linger, director of advertising and promotion, will attend all four sessions. Page 62 August 18, 1958 BROADCASTING and 25 cents per share on the outstanding live color tv series, The Further Adventures Civil War Spectaculars common stock of the corporation, payable of Ellery Queen, beginning Sept. 26 (Fri. Discussed by ABC, WB Sept. 15 to holders of record on Aug. 22, 8 -9 p.m.). Mr. McCleery has produced and according to Leonard H. Goldenson, AB- directed 104 "Hallmark" programs from One hundred years after the Civil War, PT president. West Coast as well as producing 667 NBC that noted conflict will be fought again- Matinee Theatre telecasts from California. only this time, on television. ABC -TV Signs Pittsburgh Ch. 4 Mr. McCleery has named Ethel Frank and ABC is understood to have commissioned Darrell Ross as associate producers on new (TV), new ch. 4 station in Pitts- Warner Bros. Pictures to produce a series WTAE series. Both have been associated with him as a primary vhf of filmed spectaculars dramatizing the ma- burgh, has been signed for several years on various tv dramatic affiliate of ABC -TV effective Sept. 14, it was jor skirmishes and other events of the un- series. happy period of 1861 -65. announced jointly last week by Franklin C. of the station, and The plan, if it comes to fruition, not only Snyder, general manager Mutual announced last week that 77 affili- Oliver Treyz, ABC -TV president. This gives would put ABC-TV in the "spectacular ates in nation's top 100 markets have noti- Pittsburgh a primary affiliate for each of the league " league it has more or less left fied network they will carry weekly, fall -a three television networks, KDKA -TV being to its competitors; it would also be an ex- schedule of collegiate football games, Sept. affiliated with CBS -TV and WIIC (TV) with ample of some very long -range thinking on 27 through Nov. 29. MBS Sports Director of WTAE by the part of the network. The series would NBC -TV. Prior to the signing Frank Erwin pointed out that stations were ABC -TV, KDKA-TV served as a secondary not premiere until Jan. 9, 1961-the 100th notified of complete schedule on Aug. 7 and affiliate of that network. anniversary of the firing on Ft. Sumter. week later more than 77 stations informed ABC -TV President Oliver Treyz Thurs- NETWORK SHORTS network they would carry broadcasts. day (Aug. 14) explained that the production deal was "a contract unto itself' and had NBC-TV will program County Fair, day- NBC -TV, effective Dec. 13, will add col- no connection with the long -term ABC - time variety show starring Bert Parks, Mon- legiate basketball coverage to its sports Warner agreement under which that film day -Friday 4:30-5 p.m., beginning Sept. 22. programs for 14 consecutive weeks, save company produces a number of exclusive New program will take time period now for week of Dec. 27, when network carries ABC -TV properties. Mr. Treyz described occupied by third quarter -hour segment of all -star football. Collegiate Basketball Game the proposed programs as "the biggest and Queen for a Day and by Modern Romances of The Week will be seen Saturdays, moving finest things" tv has planned to date, said (4:45 -5 p.m.). pro-basketball games, formerly seen Satur- that the network and the studio would en- ABC -TV's ESP series based on extrasen- days, to Sunday afternoons. gage "top- notch" civil war historians to title Aug. 8 to sory perception changed its NBC Radio will present Don Ameche's Real work on the project. He indicated that Tales ESP and will feature of henceforth Life Stories as lead-off program in two -hour "several advertisers" already had been con- half-hour dramatizations based on "sixth block of afternoon dramas, starting Sept. 8. tacted and that "great enthusiasm" had sense." Program is seen Friday 9 -9:30 p.m. been expressed on their part. He declined Program will be carried each weekday to identify them, nor would he discuss fi- NBC-TV has named Albert McCleery, (2:05 -2:30 p.m.). replacing True Confes- nancial arrangements. senior executive producer, to produce new sions. But he indicated that the series would be done on a monthly basis with each pro- gram being telecast on precisely the 100th anniversary of a certain event of the four - PROTESTED year -long war. NETWORK VTR SPOTS Warner Bros. has been a principal sup- The Film Producers Assn. of New York a spokesman said, has received reports that plier to ABC -TV of filmed tv programming. reported last week it plans to ask Congres- networks also plan to set up independent Among the WB- produced shows on ABC - sional investigation of television network companies which would compete more fa- TV now or next season: Maverick, Lawman, activity in the production of videotape com- vorably than FPA member organizations. Cheyenne and Sugarfoot. ABC -TV hopes mercials as a prelude to a possible antitrust Already FPA has attempted to enlist the to find advertisers for a number of other action. support of the International Alliance of Warner properties it has title to -among Herbert Burstein, counsel for FPA, was Theatrical Stage Employes. A memorandum them, 77 Sunset Strip, Room For One More, in Washington Wednesday and Thursday on the videotape situation, prepared by Wal- Public Enemy, It's Genuine and Colt .45- (Aug. 13 -14), conferring with Congression- lace A. Ross, FPA's public relations counsel, the last named an ABC-1V entry spon- al committee aides in an effort to determine was sent to top officials of IATSE for con- sored last season by Mennen Co. and which group might explore FPA's charges. sideration during the union's annual con- Campbell Soup Co., and up for hire once FPA's main contention appears to be that vention in St. Louis two weeks ago. The more. network efforts to capture a large share of subject was not brought up at the convention Civil War buffs heretofore held to reliving the videotape commercial field could be although FPA later was notified that union their strategy and politics in bookform, ruled "monopolistic" in that the networks officials are still exploring the situation. may not have to wait until the 1960s, how- would control the time, the program (in IATSE technicians hold jurisdiction at many ever, to see the battles of Shiloh, Manas- many cases) and the commercials. of the film studios but have only nominal sas, Vicksburg, refought on tv. NBC-TV Another contributing factor, according to representation at the networks in certain job reportedly is working out a contract with FPA, is that network pricing policies could functions. The technicians at NBC and ABC playwright Dore Schary, former MGM stu- be more competitive than that of independ- are represented largely by National Assn. of dio production head, to write and pro- ent producers because the networks con- Broadcast Employes & Technicians and at duce a series of 90- minute Civil War films. ceivably could produce taped commercials CBS by International Brotherhood of Elec- They would be scheduled in the 1959 -60 more economically for a sponsor signed for trical Workers. season. ABC -TV's proposed series would a particular show and a particular time pe- FPA source reported there is a move- run even longer two hours each An -to -and riod. FPA feels this could constitute re- within the organization to estab- production costs might well exceed $500,- ment afoot straint of trade. York. It is 000 apiece, Mr. Treyz confirmed. lish a videotape center in New FPA's 35 member producers in New felt such a centralized set -up could lead to a York are reported to be "fearful" that net- more economic operation and enable inde- AB -PT Declares Dividend consider tradi- works will invade a field they pendent producers to compete more favor- American Broadcasting -Paramount to be theirs. They have no com- Thea- tionally ably with networks. tres board of directors has declared the plaints about the network production of for NBC, ABC and CBS de- third quarterly dividend of 25 cents per taped commercials on live programs which Spokesmen development. share on the outstanding preferred stock in the past have used live commercials. FPA, cline to comment on the FPA BROADCASTING August 18, 1958 Page 63 GOVERNMENT

that the eight clear channel stations being CLEARS OPPOSE FCC DUPLICATION, duplicated be allowed to operate with 250 kw and the remaining clears with powers up WANT POWER HIKE ON 20 STATIONS to 750 w. The six clears it nominated for duplica- Clear Channel Bcstg. Service repeats 750 kw request tion in the West; its own WCBS New York (880 kc), NBC's WRCA New York (660 CBS, Westinghouse, WGN, KSL, others file comments kc), ABC's WABC New York (770 kc), Westinghouse's WBZ Boston (1030 kc) and Early comments last week in the FCC's and the other 50 kw maximum, or a com- KYW Cleveland (1100 kc), and WHAM proposed rule-making to duplicate 12 Class bination thereof, CCBS said. Rochester (1180 kc). The two it would I -A am clear channels were preponderantly CCBS said the advantages of the plan mark for duplication where needed were against the FCC proposal. Deadline was last are that: Westinghouse's KDKA Pittsburgh (1020 Friday (Aug. 15). For other comments see (1) it can be put into effect in the im- kc) and its own WCAU Philadelphia (1210 AT DEADLINE. mediate future with minimum upset in the kc). Making a strong case for. higher power allocations and offers no - present structure President Arthur Hull Hayes said, "CBS up to 750 kw clear channel or long expedients doubt- -for stations untried -range of Radio is in complete agreement with the were Clear Channel Broadcasting Service, ful outcome, plus being technically and eco- Commission that all areas must be ex- CBS, Westinghouse Broadcasting Co. and nomically feasible. plored to the end that maximum radio WGN Chicago. These opposed the (2) while not perfect, it goes a "long FCC service be delivered to all U. S. families. proposed rule- making, along with NBC, way" toward remedying the inadequacy of We agree . . . that duplication on clear KSL Salt Lake U. S. would City, the National Grange broadcast service in the It channel frequencies and increased power and American Farm Bureau primary service into large areas Federation. extend for clear channel stations seem to present WCIL Carbondale, Ill., presently unserved and would greatly im- favored the proposal the best opportunity for achieving this. with reservations. The prove primary service for vast areas day National Assn. of However, our engineers, in analyzing the Educational Broadcasters and night, both in signal strength and choice didn't think edu- available data, have concluded that the cational of At night entire would needs were considered by the FCC, signals. the country plan which we have submitted would not and Ralph J. Bitzer, benefit from a choice of four program consulting engineer, only provide more service in the West, but had some ideas his services of good or satisfactory grade. of own. also in eastern areas where additional serv- The (3) it will American broadcast- FCC's rule- making plan -issued last protect ice is needed. Furthermore, our plan per- April [LEAD STORY, ing against demands and inroads threatened April 21, 1958]-pro- mits existing clear channel stations to keep posed (1) that five of 12 I by other North American countries. the Class -A chan- at a minimum the losses in their service nels would have a second 50 kw station as- CCBS submitted exhibits to show that areas which would result from direction - signed-in specified western areas; and (2) while the number of am stations increased alization." that all 12 of the Class I -A frequencies from 1,339 to 1,875 from 1947 to 1957 would be opened for fulltime Class II sta- this had no significant effect on the extent NBC COMMENTS tions. The FCC postponed a decision on of white areas. Another exhibit indicated NBC told FCC the clear channel whether the remaining 12 Class I -A chan- that while the white areas were reduced, case record was outdated and, unless it nels should be permitted to boost power the population in the remaining areas in- holds further hearings, the Commission above the present 50 kw limitation. creased from 23,252,200 to 25,631,259. should Other exhibits showed the extent of listener- terminate the proceeding. CCBS COMMENTS ship to clear channel stations from audiences The network argued that the 10 -year- Clear Channel Broadcasting Service re- in remote areas. old record cannot justify the proposed iterated its "20- station plan" calling for re- CCBS said the question of duplication of breakdown of 12 Class I -A frequencies. moval of the present 50 kw power limita- channels can be considered only after the Moreover, the brief contended, FCC can- tion on not fewer than 20 Class I -A clear question of high power is settled, the FCC not decide how the proposed breakdown channels and on at least four I -B channels; determining first the number and localities would affect public interest without also namely, those used by WBZ Boston and of high -powered stations so as to provide considering the desirability and effect of KOA Denver and KNBC and KGO San a distribution of at least four program power increases for the 24 Class I -A sta- Francisco (or any other two I -B stations on services. After this, it can be determined to tions. what extent channels might be duplicated, the Pacific Coast). It asked for power in- The proposed breakdown of NBC-owned day and night, to fill in white creases to at least 750 kw for the dominant daytime WRCA New York's 660 kc areas with groundwave service and pro- frequency, stations on these channels. instead of substantially reducing the num- vide nighttime groundwave service to as CCBS also asked removal of the 50 kw ber of people living in white areas, is many people as possible. CCBS said not more limitation and authorization of similar power apt to reduce "white areas in certain one Class I -A channel should be increases on the remaining class I -A chan- duplicated sparsely populated rural areas" but until the dominant stations have create nels and on other I -B channels to the extent been au- white areas in more densely thorized to increase to 750 kw. populated permitted by international, engineering and rural areas, NBC contended. economic factors. CBS RADIO COMMENTS Supported by an engineering affidavit Skywave service from the latter group of CBS Radio agreed with FCC that service by William S. Duttera, manager of alloca- stations would be and protected used to improvements can be attained best by tions engineering for NBC, the brief argued serve areas not served adequately under duplicating some clear channels and by in- that "if WRCA were required to direction - the 20- station plan or for other service creasing the power of clear channel sta- alize its signal and protect station X, 211,- where needed, CCBS said. tions. But it questioned the Commission's 645 people in the Pennsylvania -New Jersey - CCBS also asked for boosts of maximum proposed method, wondered about the New York area would be deprived of power for stations on regional and local effect of clear -channel breakdown on inter- WRCA's service. Of these 31,407 would be channels to expand groundwave service - national broadcasting agreements and held deprived of their only service and 111,577 particularly in the daytime -within inter- that breakdown cannot be considered apart would be deprived of their only two serv- national, engineering and economic limita- from the higher -power question. ices. tions. Specifically, CBS Radio proposed that . . station X in Montana [location of The FCC should consider changing the six eastern clears be duplicated by 250 w station FCC proposed to put on WRCA's four I -B stations suggested in the CCBS stations in specific western states; that two frequency] would furnish a first or second plan to I -A outlets or else establish two sub- other clears be allocated for duplication service to 148,446 people while 142,984 classes of I -Bs, one with 750 kw maximum by lower -powered stations where needed; people would be reduced to no service or Page 64 August 18, 1958 BROADCASTING GO NAVY ON WRC

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BROADCASTING August 18, 1958 Page 65

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Page 66 August 18, 1958 BROADCASTING GOVERNMENT CONTINUED only one service by being deprived of serv- ent proposal were implemented, skywave WBC said the FCC is wrong in saying ice from WRCA. service would be reduced for half the chan- assignment of a co-channel unlimited time "Similarly, if the transmission of all three nels without compensation for this loss by station is permissible on 1030 kc (WBZ New York city class I -A stations were di- power boosts for the other half. Even more Boston) without reclassification. FCC classi- rectionalized and required to protect new serious, the public in the underserved areas fication of this frequency as a Class I -B Class I stations on their frequencies, 90,519 may find this loss permanent if the FCC channel is subject to an outstanding pro- people would be deprived of all service and later decides, for non engineering reasons, test by WBC which has never been granted 125,331 people would be reduced from two, not to authorize the power increases, WBC a hearing as required by statute and, there- three or four services to only one service." said. fore, is not finalized, Westinghouse said. the of nearly 2,000 sta- Nor can FCC conclude, from the present Since addition WGN COMMENTS record, that its proposed breakdown of clear tions has reduced white areas only to a WGN Chicago (I -A on 720 kc) felt the channels would provide more program minor extent, according to FCC findings, FCC proposal would make WGN a 50 -kw choices to substantially more people than at assurance is needed that the proposed new Class I -B station operating non -directional present, or that the areas thus served are stations (about 77 fulltime outlets) can re- would be forever barred from other areas, duce nighttime white areas significantly, and that it in greater need of service than increasing power; that millions of people in the brief continued. WBC said. west remote rural areas now receiving no ground - In addition, NBC contended, breaking WBC was skeptical that communities which have only wave service and depending entirely on down 12 I -A frequencies "may dilute the of the Mississippi River daytime stations at present can support full - skywave service would be barred from re- value of the class I -A priorities now held by ceiving an improved signal from WGN. the U.S." Under NARBA and the U.S. - time outlets. WBC said if its WBZ Boston (1030 kc) This would stop WGN progress and kill Mexico agreements, and "at any future re- all hopes of any future progress, WGN negotiation of these agreements it may not is required to directionalize substantial loss will result in its said. be possible to maintain Class I -A priority of the only primary service having The Chicago station thought the FCC's for the U.S. on these frequencies." coverage area of 4,579 square miles a population of 219,773. Similar losses would premise that the Class I -A stations affected WBC COMMENTS occur in the KYW Cleveland area, which are in the northern or eastern sections of to an the country is in error because Chicago is Westinghouse Broadcasting Co. said the furnishes the only primary service and 114,198 located in the "heart of the Midwest;" it most important question the FCC must de- area of 1,460 square miles two such services follows that the FCC conclusion is like- termine is the part clear channels will play population and is one of miles with popu- wise in error, WGN added. in national defense communications in case to an area of 5,325 square said. WGN felt it should receive top priority of sudden attack by a foreign power. WBC lation of 279,954, WBC requiring both because of its geographical coverage said more than 50% of the land area of the Westinghouse saw questions plan to reserve and its "outstanding" program service. The U.S. containing 12% of the population is further study in the FCC's in the East. station attached a list of its present pro- dependent on skywave service, available five channels for super -power not provide gram service. only through clears. In an attack, the 40 Clustering of these stations may basic purpose is The station requested it be authorized million auto radios and 11.5 million port- the most efficient use if the service to un- to operate on 720 kc with power up to ables would be an asset of unlimited value to provide improved skywave thought. 750 kw and that all other stations on Class if skywave service remains available, WBC derserved areas of the West, WBC almost 24 hours I -A frequencies be given similar power; said. They may have to operate a day because of time differences to give that Class I -B frequencies as needed to WBC said its stations have proved them- skywave service, WBC said. implement the CCBS 20- station plan be selves in times of disaster and that the FCC Westinghouse also wondered whether the authorized to operate with power up to should study the importance and function of proposed superpower stations should not 750 kw as Class I -A's; and that duplication clears in a disaster communications service the present 50 kw groundwave on Class I -A frequencies be prohibited ex- before trying to determine whether their maintain service and use antenna designs to direct cept where this would not be an obstacle value in day -to-day living now is of such all the increase (750 kw) into skywave to higher power for I -A frequencies. reduced importance that they can be broken signal. down. KSL COMMENTS WBC also wondered if superpower sta- KSL Lake City (I -A on 1160 kc) Westinghouse said some announced aims tions, requiring an initial outlay of $1 mil- Salt said the and implementation of these aims in the lion and more than $250,000 operating FCC's proposed rulemaking sub- FCC's Further Notice of Proposed Rule costs annually, are economically feasible stitutes "conjecture" and "theorizing" for facts. no Making must be eliminated by Commission at present. KSL bad quarrel with the en- gineering features of the proposal, but decision before it makes a finding of what Submitting that evidence in the FCC termed as "unconvincing" the FCC's manner is best for the public interest; that such ma- is not adequate to support findings record of declaring that some aspects of the terial can be obtained and WBC believes regarding the FCC plan to require five original proceedings and record are now cooperative industry response will be equal Class I -A clears to directionalize, Westing- inadequate. This is especially so when the to that demonstrated in the original pro- it would not be in the public house said FCC tries to make up for inadequacies ceedings in 1945, 1946 and 1947. WBC or due process to existing licensees by interest the use of phrases as believes the record should be "modernized" (1100 kc) to directionalize such "changed con- to order KYW changes" by due process and will cooperate with an additional Class II stations to ditions" or "vast as though the or to permit record made clear what these changes are, appropriate industry- government committee on 1020 kc (occupied by KDKA operate KSL said. if a group is set up to make such a study, the Pittsburgh). statement said. The statement said the FCC implies there WBC observed that while the FCC dis- is general agreement about the impact on of cussed an optimum "judicious combination" clear channel service such changes as TASO GOES WITH TOWN the advent tv, different of higher power and duplication of Class of radio program- ming concepts, changes in I -A clears, the Commission withheld action Televisor Allocations Study Organ- network pro- gramming, on higher powers. This leaves WBC to as- ization moves Aug. 22 to Ames, Iowa, changes in listening habits, will changes in of revenue, a rise in sume that the 12 Class I -A's will continue where Dr. George R. Town sources for the foreseeable future with only the ex- resume his teaching post at Iowa spot radio and an increase in the number of am stations from 900 3,300. isting 50 kw grade of skywave service. West- State, while directing the completion to This inghouse didn't believe that the FCC can of the TASO report. The new TASO argument, KSL said, is "untenable," and A, puts the FCC in the position of updating proceed to break down 12 of the clear chan- address will be: Box M, Station the record with "suggestive nels while deferring action on whether td Ames. phrases," etc. -...:::esc power for the other 12. If the pres- KSL asked deferment of action on the August 18, 1958 Page 67 BROADCASTING GOVERNMENT CONTINUED

proposal until (1) there has been a study of the economic impact of duplication of clear channels and proposed increase in power of clear channels on broadcasting and on service to the public; and (2) FCC Station opportunities Standards of Good Engineering Practice are modernized.

NATIONAL GRANGE COMMENTS calling all buyers National Grange urged a combination of duplicating the 12 clear channels and higher power for the remaining Class I -A's at the same time. It felt that this shouldn't be In small cities or big towns across the country, we a piecemeal process (FCC had proposed to duplicate the 12 Class I -A's first, then later have broadcasting properties that merit your inspec- take up question of higher power for the remaining 12 Class I -A's). tion. BITZER COMMENTS Ralph J. Bitter, consulting engineer, St. Whether you want to expand your holdings or enter Louis, Mo., claimed the key is more local facilities, not to play around with clear broadcasting for the first time, as an operator or channels. He recommended that the Com- mission delete the 10% rule and also proc- investor, our organization is the logical gateway to ess Class II applications for following fre- quencies without waiting for a solution to the daytime skywave case: 670, 720, 780, action. 890, 1020, 1120 and 1210 kc. The 10% rule says that the Commission will not grant an application if interference from It makes sense to let us take over your searching an existing station involves more than 10% of the population that the new station would problems. You get a wider choice, and you get cover if there was no interference. The day- time skywave case is a 10-year-old pro- faster. ceeding involving the question of whether results skywave interference starts up to two hours before local sunset and continues for about two hours after local sunrise. Volume - location-price - profit -market potential FARM BU REAU COMMENTS -all the information you want is immediately avail- The American Farm Bureau Federation able from offices. There's one conveniently near- opposed duplication of any Class I -A's. It our felt that clear channel operation is only way to get signals to rural areas. by to serve you. NAEB COMMENTS Write us in confidence today, and you will be taking National Assn. of Educational Broad- casters thought it "unfortunate" that the FCC proposal gives no consideration to the the first step to carry out your TV or radio plans. special problems of educational broad- casters. NAEB said it is clear the public interest requires that at least two of the 11 clear channels for which unlimited assignments are contemplated should be set aside for ALLEN KANDER AND COMPANY noncommercial aural educational broad- casting. It was noted that the FCC has Negotiators for the Purchase and Sale fostered the growth of educational fm by reserving 20 fm channels and NAEB felt of Radio and Television Stations this is precedent for reserving am. The association felt it would be desirable to set aside one am clear channel in the East and one in the West for education. WASHINGTON 1625 Eye Street N.W. NAtional 8 -1990

NEW YORK 60 East 42nd Street MUrray Hill 7 -4242 WCIL COMMENTS CHICAGO 35 East Wacker Drive RAndolph 6 -6760 WCIL Carbondale, Ill., said it endorses and supports the FCC proposal but feels DENVER 1700 Broadway AComa 2 -3623 it is "unduly restrictive" to confine the pro- posed new nighttime services to "white areas." WCIL felt that the FCC should encourage and give equal consideration to local nighttime service.

Page 68 August 18, 1958 BROADCASTING IOW

1111--w+ti. _..,. ,.rt :::. 41119n.

In

Memphis .

there's more to see on Channel 3 !

First in Memphis by all surveys*

*Here are the latest Memphis surveys showing leads in competitively rated quarter hours, sign -on to sign -off, Sunday thru Saturday:

A. R. B. Pulse Nielsen May '58 May '58 Feb: Apr. '58 (Metro Area)(Metro Area) (Station Area) WREC -TV 201 240 195 CHANNEL Sta. B 122 93 74 Sta. C 53 47 107 WRFC -TV AFFILIATED WITH TELEVISION MEMPHIS REPRESENTED NATIONALLY BY THE KATZ AGENCY

BROADCASTING August 18, 1958 Page 69 GOVERNMENT CONTINUED FCC All Shook Up, today charges that the FCC does not need to call WMBO -AM -FM up for renewal Radio Station Claims proceedings to get the facts about the issues. The FCC is letting its consternation show, WMBO -AM -FM Auburn, N. Y., is sched- The idea of setting down an existing uled to say in a petition to be filed today station for renewal is an "astounding sug- (Aug. 18). gestion," WMBO -AM -FM said, and penal- WMBO- AM -FM, in a petition for re- izes an existing licensee unnecessarily. The consideration of the FCC's order to the petition notes that three commissioners dis- station to submit the two station licenses sented (the vote was 4 -3) and said the FCC for renewal, pictures the Commission as must consider the "human touch" as well as being so disappointed at a court decision the law. The petition added that the FCC order was "vaguely in last month [LEAD STORY, July 14], that it is stated and trying to circumvent the court's intent by conflict." forcing the Auburn outlet to risk its li- The FCC has indicated it intends to ap- peal cense. the court decision in the Carroll Broad- WMBO -AM -FM encountered trouble it casting Co. case. didn't expect when it asked for reconsidera- Milton, Pa., Grant Issued; tion of the FCC's grant of a new am station Two Florida at Auburn to Herbert P. Michels, ex- Outlets Favored PRINTS of 17 programs presented by pressing the belief that Auburn couldn't WARC Milton, Pa., moved a step closer CBS -TV on The Twentieth Century support both stations economically. The to non- disputed status last week when FCC during the 1957 -58 season are being FCC ordered a hearing on the new grant Hearing Examiner Elizabeth C. Smith is- placed in the permanent collections (WAUB, 1590 kc, 500 w), but said WMBO- sued a modified initial decision which would of the Library of Congress for use AM-FM will be required to submit its li- reinstate and affirm a nearly three-year-old by future scholars and historians. On censes for renewal in a comparative hear- Commission grant to the station. Aug. 13, Burton Benjamin (1) pro- ing with the new grantee. If serious eco- The initial decision would support the ducer of the filmed documentaries, nomic injury to WMBO -AM -FM would 1955 FCC grant to Williamsport Radio and Theodore F. Koop (r), director result from the grant, the FCC said, then Broadcasting Assoc. for a new am outlet on of news and public affairs, CBS News the Carroll Broadcasting Co. decision by 1380 kc with 1 kw, day. It would also pro- Washington, presented the prints to the U. S. Court of Appeals for the District vide for a modification of the original Dr. L. Quincy Mumford, Librarian of Columbia requires that the Commission WARC construction permit to authorize use of Congress, at his office in Washing- decide whether the existing licensee or the of the present studio, transmitter site and ton, D. C. The Twentieth Century be- new one is best qualified to operate in the equipment of WMLP Milton. At the same gins its second season on the network public interest. time Examiner Smith's decision denied the Sunday, Oct. 26, sponsored by the The WMBO -AM -FM petition to be filed protest of WLYC Williamsport, Pa., as to Prudential Insurance Co. of America. the WARC grant. In another am initial decision last week, the most desirable site for its ch. 2 oper Hearing Examiner Charles J. Frederick de- ation, the Utica station said, and still meet clared himself in favor of Pompano Broad- the 60 -mile adjacent channel separation. casting Corp. for a new outlet on 980 kc The change in frequencies was occasioned with 1 kw, directional antenna, day, in a year ago when the Commission moved Pompano Beach, Fla.; and Louis G. Jacobs ch. 13 from Utica -Rome to Albany, and ch. to operate on 990 kc, with 5 kw, directional 2 into Utica-Rome as a replacement. At antenna in Miami -South Miami, Fla. Engi- that time, the FCC told ch. 35 WTRI (TV) neering conditions were involved in these Albany that it could use ch. 13 pending the two prospective grants, which had originally outcome of any comparative hearing for been contested by competing applicants since that newly assigned channel. However, dismissed. WTRI cannot use ch. 13 until WKTV va- cates it, and WKTV does not wish to vacate WKTV (TV) Beset By FCC Order it until it can find a proper site for its new Plus Airspace Refusal to Help ch. 2 operation. If the mountain won't come to Mohammed. At week's end, the Broadcast Bureau filed ... This is the attitude of ch. 13 WKTV an official objection to the new proposal. (TV) Utica -Rome, N. Y., which is under WSYR -TV had not filed a response, but, an FCC order to change to ch. 2, but which it was understood, had indicated its opposi- can't get Airspace Panel approval for a tion to being forced to move when ap- new site with the antenna height it deems proached by WKTV earlier this year. necessary to cover its service area. WKTV has a wonderful site for a ch. 2 Ch. 12 Grant for Beaumont o lJ E< transmitter which Airspace Panel would Brown Telecasters Inc. came out on top approve, but it's short of the 60 -mile sep- of an FCC initial decision last week favor- rre0Uftog6 aration requirement with adjacent ch. 3 ing the firm for ch. 12 in Beaumont, Tex. WSYR -TV Syracuse. The Commission has The decision, delivered by Hearing Ex- set for hearing beginning Sept. 3 a show aminer Charles J. Frederick, also denied that eotefeci.. cause order which would require WKTV the competing applications of KPBX Broad- GIRL to switch frequencies to an alternative site casting Co. and Television Broadcasters with an antenna height which WKTV says Inc. for the same channel. Television Broad- will penalize viewers in its area. casters had requested a modification of its Last week, WKTV went to the mountain. construction permit for ch. 31 Beaumont, WJIM -T\i/ It filed a petition with the FCC suggesting which it once had operated as KBMT (TV). that ch. 3 WSYR -TV Syracuse move its KPBX Broadcasting operates KJET Ocovering O transmitter to a site southwest of Syra- Beaumont. The two on -air vhf outlets in Lansing - Flint - Jackson for CBS cuse with 749 -ft. above ground antenna the Texas city are ch. 6 KFDM -TV and height. This would permit WKTV to use ch. 4 KPAC -TV. Page 70 August 18, 1958 BROADCASTING S

'N.

WHAT IS A TIMEBUYERI

A timebuyer cannot be l- type cast, but he can tell- a good sales line from a fish story, and when he hooks on to a solid market, you can be sure it's a live one. WHAT DOES HE DO? WGBIHo hues radio scranton- wilkes barre because the station has consistently increased its dominance over its - ç; combined market since 1925. In the latest Scranton- Wilkes Barre Pulse, WGBI has 45 per cent more listeners than "Station B," and 325 weekly quarter -hour wins - 305 more than its closest competitor. CBS Affiliate

Represented by H -R TRADE ASSNS. NAB MAPS FALL MEETING SERIES

Eight conferences listed, opening Sept. 18 at Biloxi Management and economic problems will top agenda oda' s ALL.. N annual series of eight regional films and on- the -air material for station CO' NAB's aK conventions, opening Sept. 18 at Biloxi, use in the near future. Miss., will use a fast 11 -day format based Mr. Wasilewski will review the Wash- on management and economic problems. ington situation. The panel on editorializing The meetings have been labeled "Fall Con- and a discussion of administration problems ferences" to de- emphasize the regional as- will wind up the first morning. pect, since any NAB member can attend After President Fellows' luncheon address any one of the eight meetings (see UPCOM- the meetings will break up into separate Radio -Wise ING, page 76, for complete schedule). radio and tv sessions. Mr. Meagher will Portland This autumn the conferences will con- direct a radio agenda that will go into Advertisers centrate on efficient station operation, sales- problems of management and sales com- á prefer manship and programming plus a review pensation. Programming trends will be of government problems. Panels and dis- covered in detail. The tentative agenda in- KO d /N... cussions will be emphasized, with a mini- cludes the first showing of a new NAB CBS for mum of speeches. radio public relations film, "Hear and Now." Portland A new feature, scheduled for the open- The film is currently in production at UP Oregon ing morning of the meetings, will be a frank Movietone. It will tell the story of radio discussion of station editorializing. Broad- public service and news through the years. casters will review their experiences and Narration is by Mr. Fellows. The tv afternoon program will include "-o problems, including advantages of editoria- lizing from a community prestige stand- discussions on station cost control, impact point and the hazards of taking a stand on of technological changes, equipment -buying public issues. decisions, labor relations, employe training and other management topics. Mr. Tower While the first held at meeting, to be the will lead the discussion, with Mr. Brown Buena Vista Hotel, Biloxi, Miss., will set presiding. the for the series, the format programming The evening banquet will not include a will varied at be each meeting to meet formal speech, according to present NAB regional needs. headquarters planning. Registration and hotel forms for the meet- Separate radio and tv meetings will be ings are ready for mailing. Only bully! NAB held the second morning. The radio pro- members are eligible to attend, a departure gram will be based on administrative prob- from last year's policy. Registration fee will lems, following a pattern similar to Mr. be $25, including the luncheons and Tower's first afternoon tv discussion. banquet. The tv discussion on the second day, NAB's 10 -man crew being sent around under tentative programming, will go into the annual "flea- circus circuit" is the small- the development and use of videotape in est in years. In the troupe for all meetings station operations and the possibility of using are President Harold E. Fellows; John F. tape for inter- station program exchange Meagher, radio vice president; Thad H. and syndication. Live programming will Brown Jr., tv vice president; Donald N. be discussed as well as promotion techniques. Martin, public relations assistant to the Mr. Bronson will direct a tv code dis- president; Vincent T. Wasilewski, govern- cussion centering on what to do and what ment relations manager; Charles H. Tower, not to do under the program and advertising manager of broadcast personnel and eco- provisions of the code. Television Bureau nomics; William Carlisle, station relations of Advertising will show its "E- Motion" manager; Frederick H. Garrigus, organiza- film, a study designed to show why the tional services manager; Edward H. Bron- consumer uses a particular product. Princi- son, tv code director, and William L. Walker, pal media are analyzed and ranked accord- assistant treasurer. Other staff executives ing to their influence on the public. may take part in some of the individual Radio Advertising Bureau has not par- meetings. ticipated in NAB's autumn meetings for Two speeches are scheduled- President several years, holding its own regional ses- Fellows' report to the delegates on industry sions for management starting Sept. 4 at and association developments, at the open- Ponte Vedra Beach, Fla. (see UPCOMING). ing day's luncheon, and an advertiser or NAB members can attend any one of agency speaker at the windup luncheon the the eight Fall Conferences. The name of second day. The -day program closes I1 the series was changed to remove with the second luncheon. any feel- ing that members could attend Using the theme only the "Dollars and Sense," meeting in their region. NAB will open the conferences with a joint radio -tv assembly. Mr. Martin will describe NAB's public relations program, Candidates to Be at Iowa Event centered around the "Learn and Live" pub- A political workshop to be sponsored by lic relations project adopted by the associa- the UPI Broadcasters of Iowa Sept. 26 in tion's board last winter. His topic will be, Cedar Rapids will have both Democratic "Why Public Relations Are Profitable," with Gov. Herschel C. Loveless and Republican emphasis on development of public good- candidate William G. Murray in attendance, will. The association will send out spot according to Bob Frank, WOC -AM -TV Page 72 August 18, 1958 BROADCASTING Davenport news director and president of Ad Week Scheduled Feb. 8 -15, the crisis -filled week preceding the survey UPIBOI. than they normally do. Motley Is National Chairman conducted in Philadelphia It is expected that various candidates for The study was The 1959 observance of Advertising political office will attend the meeting, being by Fact Finders Assoc., New York. Six held all day at the Hotel Roosevelt. Be- Week, co- sponsored by Advertising Fed- hundred persons were asked (1) what they As- sides interviews with the candidates and eration of America and the Advertising would do to check the report if, at home, of the West, has been scheduled panel discussions, a cocktail hour, banquet, sociation they heard a rumor that war had broken week and a brief business meeting are planned. for Feb. 8 -15, it was announced last out; (2) how their radio newscast listening by Robert M. Feemster, AFA board chair- during the interview week compared with The next day, UPI and the U. of Iowa man. An Advertising Week national com- their usual listening and (3) if they had School of Journalism will co-sponsor a mittee is currently being formed for the listened more, how much more. Good Government Symposium at Iowa purpose of selecting the "Week's" slogan Candidates Loveless and Murray will RAB said 84.5% reported they would City. and to blueprint the all -media campaign, also appear at this gathering. Leslie G. turn to radio, tv or newspapers (the rest Mr. Feemster said. director of Iowa School would rely on police, fire departments, civil Moeller, the U. of Appointed national chairman of Adver- of Journalism, will be moderator of the defense, etc.). Of those who would depend tising Week was Arthur H. Motley, pub- meeting. on one of the three advertising media, RAB lisher of Parade Publications, which was said, 55.8% named radio as the source recently purchased by J. H. Whitney & to which they would turn; 23.3% named Pellegrin Named President Co., owner of Corinthian group of radio -tv newspapers and 20.9% named television. stations [STATIONS, Aug. 11]. The purpose In Broadcast Pioneers Ballot The "rumor of war" question has been of the annual celebration, Mr. Motley said, The election of Frank E. Pellegrin, vice used a number of times over the past sev- is to salute advertising and to portray its president and partner of H -R Television Inc. eral years, by RAB and others, to demon- vital role in America's economy. The 1958 and of H -R Representatives Inc., New York, strate public reliance on radio as a source campaign, conducted last February, de- as national president of Broadcast Pioneers of information. RAB noted that in a na- livered more than $2 million worth of free was announced last tional study by Alfred Politz Research Inc. time and space and an estimated impact week by the industry in 1957, 68.7 million adults said they of 500-million consumer impressions, he The would "turn on radio" to verify the rumor; organization. said. election was con- 13.2 million would turn on tv; "a handful a of 1.8 would 'call a ducted through na- Chicagoans Elect New Officers, million newspaper' tionwide mail ballot- and even fewer (1.1 million) would 'buy Beach ing of members. Presidency Goes to ABC's or wait for a paper.'" Merle S. Jones, James W. Beach, vice president and RAB spelled out the findings in a bro- president, CBS - TV director of ABC-TV Central Div., has been chure -titled Crisis which it distributed to stations division, was elected president of the Chicago Broadcast member stations in advance with a sug- elected first vice Adv. Club for the 1958 -59 season, succeed- gestion that they order additional copies president. Chosen as ing Ward L. Quaal, vice president and gen- and then time their campaigns with local vice presidents were eral manager of WGN-AM -TV Chicago. advertisers and agencies to coincide with the MR. PELLEGRIN Sol Taishoff, editor - Other new officers chosen by membership opening of the United Nations general as- publisher, BROADCASTING; Gordon Gray, ex- ballot were Holly Shively, vice president sembly meeting on the Middle East crisis. ecutive vice president- general manager, and chief timebuyer, Erwin Wasey, Ruth - Bureau officials estimated 5,000 copies were WOR -TV New York; Charles Godwin, as- rauff & Ryan, secretary, and Marilyn Biele- in use by members throughout the country. sistant to the president, MBS; Frank Silver - feldt Duff, timebuyer at Earle Ludgin & "We now have one more timely form of nail, radio-tv consultant. Raymond F. Guy, Co., treasurer. Results of balloting on a documentation for the fact that radio is senior staff engineer, NBC, was elected first vice president were still undetermined America's primary news medium," said secretary, and Charles A. Wall, vice presi- Thursday. RAB President Kevin Sweeney. "Radio's dent, Broadcast Music Inc., treasurer. New directors on the BAC board are news role is growing bigger every day at Retiring officers include former President Roland Blair, CBS-TV sales department; a rate proportionate to the pace of world John F. Patt, president of WJR Detroit, Arthur Bagge, midwest radio manager, events. But whether there's a world crisis and Vice President Victor C. Diehm, pres- Peters -Griffin -Woodward Inc., E. P. H. taking place or not, radio's news role and ident of WAIL Haze1ton, Pa., and William Janes, vice president, A. C. Nielsen Co.; news audience is huge. What happens dur- H. Fineshriber Jr., director of international James G. Hanlon, public relations manager, ing a crisis only dramatizes the radio news operations, Screen Gems Inc. WGN- AM-TV, and Miss Shively. George role which is sometimes taken for granted Projects that the Broadcast Pioneers hope Diefenderfer, head of Chicago NBC net- in periods of relative calm internationally." to undertake this year, Mr. Pellegrin said, work radio sales, replaces Howard W. Cole- are the establishment of a permanent mu- man, on the board. The latter has resigned Piggly- Wiggly Co. Counseled seum- archives -hall of fame repository for all as station manager of WMAQ Chicago. By RAB's Hardesty at Meeting memorabilia and of the forms of broadcast Piggly -Wiggly Co. executives were told Club to be composed of Radio Is War News Authority, Quarter Century last week that "most of your advertising 25 years or more. RAB Says in Crisis Promotion stations licensed looks and sounds like a page out of the Radio is the authority to which most past." Speaking Tuesday (Aug. 12) at the National D.J. List Available people would turn to check on a "rumor company's annual convention in New of war." F. Hardesty, vice president Overwhelmed by requests for its one -and- Orleans, John This was proved again, according to of Radio 'Advertising only up-to -date list of 4,000 U. S. radio disc and general manager Bureau, in a special Butter jockeys, the National Council of Disc Jock- Radio Advertising Bureau, cited Tetley tea and Nut for RAB "on the heels of as emphasizing eys for Public Service Inc., New York, has survey conducted coffee radio commercials flare -up in the Mideast " RAB yet containing "more 'sell' announced the list is now available through the July creativity and in order to supply Accurate List Letter Service Inc., 1650 commissioned the study than many cluttered, claim-ridden commer- new sales Broadway, New York, a commercial mail- member stations with a timely cials so common among grocery store ad- ing and letter service. The list is broken tool, linked with the United Nations de- vertising today." He commended the food down into general, rock and roll, country liberations on the middle eastern problems. retailers on skillful buying of large amounts and western and "big name" categories. Releasing the results last week, RAB of radio time, but urged them to modernize Previously the council did not give out the said the study also showed 40% of the re- their advertising. He said no radio adver- list. Council president is Murray Kaufman, spondents had listened to radio newscasts tiser can afford the "luxury" of less than WINS New York. more -an average of 51.9% more -during effective use of the medium. BROADCASTING August 18, 1958 Page 73 WESTERN ELECTRIC AND

TESTING. Western Electric's Richard Siney tests and adjusts a component in the new TJ Microwave Radio Relay System. Here at our Merrimack Valley Works, we also produce carrier equipment, which makes it possible to send hundreds of calls simultaneously over a single telephone cable. THE MERRIMACK VALLEY

About 30 miles north of Boston, the trim New England countryside has a new neighbor ...Western Electric's Merrimack Valley Works. Here the Valley's people help us with our telephone work for the Bell System - which has helped restore the Valley's well- being.

Long known throughout the world for textiles and shoes, the Merrimack Valley area today is the home of widely diversified industry. The Merrimack Valley people proved themselves skilled, capable, and versatile as new, modern industries began sprouting up all over the Valley. Among the first to come were Western Electric plants in Haverhill and Lawrence ... recently followed by our new plant at North Andover, one of the largest in the area. Here in the Merrimack Valley, we turn out telephone equipment for use in the out -of -sight world behind Bell telephone service. It's part of our job as manufacturing and supply unit of the Bell System. Up and down the Valley, the benefits of our telephone work come to life: in the taxes paid to local governments ... CULTURAL HERITAGE of New England is part of in our nearly 8,000 jobs this work has created ... in over Merrimack Valley tradition. Here Western Electric $7,000,000 worth of business last year for 228 local suppliers employees -Gerry Hendry, Irene Sheehan and Maureen Smith - visit the birthplace of famed poet John Green- ( just a fraction of 1,588 W. E. suppliers in Massachusetts ). leaf Whittier in Haverhill Mass. It was in this historic In the Merrimack Valley, we feel these social and economic house that he penned the immortal "Snowbound." benefits are as important as the products we make,

Besides Merrimack Valley, Western Electric has plants in 22 other cities where we also make telephone equipment for the Bell System. Last year we purchased 1'' billion dollars worth of raw materials, products and services from over 33,000 suppliers located in every state. Of these, 90 °. are "small businesses." The things we make and buy are distributed to the Bell telephone companies through Western Electric distribution centers in 32 different cities.

EDITOR'S OPINION. Irving Rogers Editor and Pub- lisher of the Lawrence, Mass., Daily Eagle and Evening Tribune, says, "It's hard to overestimate the contribu- tion Western Electric has made to the economic recov- r ery of the Valley. Besides providing jobs and payrolls, they've helped spark confidence in the Valley's future.' MANUFACTURING AND SUPPLY O UNIT OF THE BELL SYSTEM

TALKING POINT. David Lane (left), member of the buying staff of our SCHOOL BOARD members David Rockwell (right) Merrimack Valley Works, talks with Vice President George Emmett of the and Kingdon Hamilton (center), both of Western Elec- Dyer-Clark Company, a supplier of electrical parts to W. E. This Lawrence tric, compare notes with Principal Charles Yeatoa of the firm is one of 1,566 companies we did business with last year throughout Atkinson (N. H.) Academy, second oldest coeducational the state of Massachusetts. Total Western Electric purchases in Massachu- school in the nation. Many W. E. people participate setts amounted to over $49,000,000 ... helping to bulwark the economy. voluntarily in worthwhile community activities like this. TRADE ASSNS. CONTINUED

10 D.J.'s Traveling in Europe On Combined USO -Good Will Tour Ten disc jockeys representing different areas of the U. S., are traveling abroad on a 21 -day European tour, in conjunc- tion with the USO for the Defense Dept., it was announced by Murray Kaufman, WINS New York disc jockey and National Council of Disc Jockeys, president. The group will entertain at defense establish- ments at various stops on the tour as well as demonstrate to European audiences the American disc jockey show. Tom O'Brien, WINS, is co- ordinator of the group, which includes Paul Berlin, KNUZ Houston; Lad Carleton, WKBR Manchester, N. H.; Eddie Clarke, WHB, Kansas City, Mo.; Buddy Deane, WJZ -TV Baltimore; Elliot Fields, KFWB Los An- geles; Larry Fisher, KTSA San Antonio; Phil McLean, WERE Cleveland; Art Pallon, KDKA Pittsburgh; Clark Reid, WJBK Detroit. Arkansans to Hear Comr. Cross OUR ANGLE IS TO SELL YOU OUR BEST TIME! FCC Comr. John S. Cross will speak at KJEO -TV serving the billion dollar rich Fresno and San the Aug. 23 banquet of Arkansas Broadcast- Joaquin Valley now offers you choice program time seg- ers, to be held at the Hotel Marion, Little ments and excellent 10, 20 and 60 second spots that not Rock. Comr. Cross is an Arkansan. He and only give you low cost per thousand but will give your Mrs. Cross own the Riverview Resort Hotel clients INCREASES IN SALES! Call your BRANHAM at Eureka Springs, Ark. Rep. Oren Harris man NOW for the HOTTEST avails. (D- Ark.), chairman of the House Com- merce Committee, is expected to attend the Aug. 22 -23 meeting. Meetings of daytime broadcasters and press association groups are scheduled Aug. 22. for SALE or RENT UPCOMING

Aug. 19 -22: Western Electronic Show and Con- Two fully- equipped vention, Ambassador Hotel, Los Angeles. Aug. 22 -23: Arkansas Broadcasters Assn., Hotel Marion, Little Rock. Aug. 23: New Mexico Assn. of Broadcasters, Alvarado Hotel, Albuquerque. Aug. 24 -26: Georgia Broadcasters Assn., St. Simons. Aug. 24 -Sept. 4: National Assn. of Educational Broadcasters, tv instruction conference, Pur- due U.. Lafayette. Ind. Aug. 25 -28: American Bar Assn., annual conven- TELEVISION STUDIOS tion, Statler Hotel, Los Angeles. Aug. 28 -29: Montana Radio Stations Inc., busi- ness meeting, Canyon Village, Yellowstone Na- situated in the heart of New York City tional Park, Wyo. (one 110' x 55' x 30' with color equipment) September Sept. 4-5: RAB, regional management confer- FOR: ence, Ponte Vedra Inn. Ponte Vedra, Fla. SUITABLE Sept. 4 -7: West Virginia Broadcasters Assn., Greenbrier Hotel, White Sulphur Springs. Sept. 5 -6: Texas AP Broadcasters Assn., Roose- * Closed Circuit * TV Program Production velt Hotel, Waco. Sept. 5-6: Indiana Assn. of Broadcasters, Hotel Marott, Indianapolis. Video- Taping Auditioning, Rehearsing Sept. 8 -9: RAB, regional management confer- * * ence, Rickey's Studio Inn, Palo Alto, Calif. Sept. 9 -11: Idaho Broadcasters Assn., Washing- Educational Broadcasting Testing and Experimentation ton Hotel, Weiser. * * Sept. 11 -12: RAB, regional management confer- ence, Western Hills Lodge, Sequoyah State Talent Development Training of Broadcast Park, Okla. * * Personnel Sept. 11 -13: Michigan Assn. of Radio & Tv Broad- casters, annual fall convention, Hidden Valley, Demonstration and Marketing Gaylord, Mich. * Center for Sept. 12 -14: AWRT, New England conference, Electronic and Optical Equipment. Stowe, Vt.

NAB FALL CONFERENCES TOTAL SPACE AVAILABLE 17,000 SQ. FT. Sept. 18 -19, Buena Vista Hotel, Biloxi. Miss. Sept. 22-23, Okla. Biltmare, Oklahoma City, Okla. considering retirement, ready to discuss Box 559F Sept. 25 -26, Challenger Inn, Sun Valley, Idaho. pwner Sept. 29 -30, Mark Hopkins Hotel, San Francisco. Hotel, Milwaukee. I favorable terms with responsible principals. BROADCASTING Oct. 13 -14, Schroeder Oct. 16 -17, Radiasen Hotel, Minneapolis. Oct. 20 -21, Somerset Hotel, Boston. Oct. 27 -28, Statler Hilton Hotel, Washington, D.C. P 76 August 18, 1958 BROADCASTING w ie H IT

INEMANA BROWN 1REPUB 7C IwASNINOTON(MARSHALL TUR NORTON !PHILLIPS íMITH iJEWELL bOtlll

WICHITA PLUS 14 OTHER IMPORTANT KANSAS COMMUNITIES ATG!ISON JACKSON RILEY POi7TOMIEAWA- GRAHAM ROOKS OSBORNE MITCHELL CLAY I I[RPSOn [[AY[ wolli OTTAWA SHAWNEE LINCOL ilE DICKIN- EGO ELLIS RUSSELL GEARY ARAO NSEE Sa 1tY SON ópeka K ó E MORRISA OSAGE _S o MIAMI . lin / FRANKLIN N H rington ARTON E sTrerth G .t Ben

OradUTLER GREENWOOD OURSON

RAWEOIIO

LABETTE CNEAOKEE

Ha pC.O

TVH NOW REPRESENTED BY BLAIR elms TELEVISION ASSOCIATES, INC. I S /2N H U T C H dN O HOWARD O. PETERSON, GENERAL MANAGER

BROADCASTING August 18, 1958 Page 77 STATIONS

CBS' Schneider, Bryant Named Petry & Co., Chicago, prior to joining CBS - and does not record any music with the TV Spot Sales. Mr. Bryant subsequently exception of starts and stops. Supervisory To WCAU -TV, Spot Sales Posts was named to the post of eastern sales man- personnel as well as the announcers them- John Schneider, general manager of CBS - ager in 1956. selves then listen and utilize the mechanical TV Spot Sales, New York, will be named critic's advice. Before this system was begun, general manager of WCAU -TV Philadel- states WDRC, the idea was explained to phia, effective with the transfer of the station Young Opens Detroit Office, the entire announcing staff. "All approved," from The Bulletin Promotes, Shifts Personnel according to the station. Co. to CBS Inc., Expansion at Adam Young Inc. and Donald W. Thorn- Adam Young Television Inc.- radio-tv sta- Mid-America -New K.C. Radio Rep burgh, WCAU Inc. tion representatives take place this -will A new radio representative, Mid- America president, announced week with a shift of personnel and opening Spot Sales, has opened in Kansas City, Mo. last Thursday. He a Detroit office, it was learned last week. of Ralph Meador, owner-general manager, will succeed Robert Effective today (Aug. 18) the Young rep- KLEX Lexington, Mo., is president of the M. McCredy, who resentation firms will maintain offices at new company, with N. E. Paton Jr., who took over the 2940 Book Bldg., 26. Telephone: Detroit heads his own public relations firm, as ex- WCAU -TV post in Woodward 3 -6919. ecutive vice president. Both continue to July. Named office was R. Stella, manager John operate their present firms. Bruce Bryant, who moves from Chicago where he was a Mid -America's first clients: KMMO Mar- presently eastern MR. SCHNEIDER Young radio salesman. His successor will shall, KSIS Sedalia, KOKO Warrensburg, sales manager of be announced shortly in addition to other KRES St. Joseph, CBS -TV Spot Sales, will succeed Mr. new personnel. KDKD Clinton, KWRT Schneider, it was also announced Thursday At the same time, Young is filling a post by Craig Lawrence, vice president, CBS that has been vacant since the first of the owned television stations. year. James F. O'Grady, midwest sales man- Mr. Schneider joined CBS -TV Spot Sales ager, will be reassigned to New York to be- Chicago, in 1950, as an account executive. come vice president of tv sales. The tv sales In 1952 he joined the New York office and vice presidency was vacated last December two years later returned to Chicago as mid- with the promotion of vice president- radio- western sales manager, only to be brought tv sales manager Stephen A. Machcinski to back to New York later as eastern sales executive vice president of Young's radio manager. He was appointed general man - representation company. ager in 1956. Mr. O'Grady will be succeeded in Chicago Mr. Bryant, who joined the Chicago of- as midwest sales manager by Richard J. fice in January 1953, was with Edward Kelliher, who has been San Francisco office manager. Mr. Kelliher's successor is under- MR. PATON MR. MEADOR stood to be Frank A. Waters, now a radio Boonville, KRMS KLEX, all salesman in the New York headquarters. Missouri; KBTO El Dorado, KOFO Otta- wa, KARE Atchison, KLWN Lawrence, all McLendon Stations Up 43.2% Kansas. Address: P. O. Box 4833, Kansas City 9, Mo. Telephone: Westport 1 -3322. McLendon stations had a 43.2% in- crease in gross revenue the first half of 1958 over the same period last year, Gor- Storer Announces Earnings don McLendon, president, McLendon Storer Broadcasting Co. announced last Corp., reports. He said that WAKY Louis- week that earnings for the second quarter ville would break even financially in August of 1958, ended June 30, amounted to $978,- -its second full month of operation. The 416. The board of directors has declared group comprises KILT Houston; KEEL a quarterly dividend of 45 cents per share Shreveport, La.; KLIF Dallas; KTSA San on 973,610 shares of common stock and Antonio, and WAKY. The corporation plans 6 cents per share on the company's Class acquisition of two more am outlets. "B" common stock, consisting of 1,501,140 "There is no doubt," Mr. McLendon said, shares. "that our stations, and others, are beginning to slice sharply into revenue once considered the exclusive property of newspapers. Dur- ing the first half [of 1958] our radio stations reported ... 11 new big- budget advertisers who had theretofore been exclusively in newspapers." FREE

LATEST NEGRO WDRC Listens For Improvement The announcers at WDRC Hartford, I SPANISH- PUERTO RICAN Conn., are taking advantage of a built-in POPULATION FIGURES mechanical critic, which enables them to catch and later correct otherwise unknown BY COUNTY IN METRO on -air mistakes or irregularities, accord- NEW YORK ing to a report from the station. WJ IM -TV A tape recorder, with special thin tape, runs 24 hours a day, picking up all live Station WWRL Ocovering spot announcements, news and program Woodside 77, Lansing- Flint- Jackson for CBS comments. The tape is attached to the studio New York City signal light, starts and stops automatically,

August 18, 1958 BROADCASTING LAWRENCE WELK STEVE LAWRENCE STAR -RINGO, SPOT -THE -STAR, DENISE LOR NAT "KING" COLE MUSICAL QUIZ, STAR VARIETY SHOW JUNE CHRISTY ... BUILD YOUR OWN BIG SHOW WITH

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LES BROWN MEL TORME SUNNY GALE arade? ' CONNIE BOSWELL JUNE VALLI TONY PASTOR CAB CALLOWAY LIONEL HAMPTON 1100 JUNE HUTTON FRAN WARREN 3 to 4 Minute PATRICIA MORISON TV Films APRIL STEVENS CARLOS RAMIREZ 110 CONNIE HAINES in color TITO GUITAR ALAN DEAN tars FRANKIE CARLE BETTY CLOONEY Now you can have the country's leading musical personalities working for you - winning JAN CLAYTON audiences and attracting sponsors - at an unbelievably low monthly cost. DE CASTRO SISTERS With all the talent on film, it takes only minutes to build star-studded shows with lavish DUKE ELLINGTON production settings - without high production costs. Even the most budget minded local adver- INK SPOTS tiser can now afford the impact of top -name stars selling his products! DOROTHY LOUDON

MR. F. MRS. 88 Dozens of money- making program formats are available for immediate use . . . and there's MITCHELL CHOIRBOYS no limit to the number of different -type programs you can build and sell with the Musical ALVINO REY Parade of Stars! GINNY SIMMS Network -Vue, exclusive of ANDY RUSSELL Write, phone, wire today. Cinema distributor Talent Musical Parade of Stars (formerly Studio Telescription Library). JACK TEAGARDEN at low FLORIAN ZABACH COUNT BASIE Budget EXCLUSIVE DISTRIBUTION PAGE CAVANAUGH Cost GLORIA JEAN ALLAN JONES BOBBY TROUP Cinema -Vue RED NICHOLS Corporation 245 WEST 55th STREET, NEW YORK 19, N. Y. Tel. JUdson 6 -1336

BROADCASTING August 18. 1958 Page 79 The Average "TEENER" Is A Honey-

BUT It's ADULTS That Have The MONEY !

Somebody's got to be different! That's why we tailor our program schedule to the adult audience for the most part. We love the teenagers -every hair on their soft little heads -but we know and you know that the folks that have the money to buy your products are the ADULTS!

Our Listeners Are...... 7A0u11s! Not only does WHEC deliver more adult listeners than any of the other five radio stations in Rochester -but it is rated an outstanding No. 1 in all Rochester Metropolitan Area surveys! -A good thing to keep in mind when you seek the ears of BUYERS in the rich Rochester area.

'PULSE REPORT- Rochester Metropolitan Area Audience Composition Data- March, 1958

4A, BASIC CBS ... ._:. AM -TV W ROCHESTER

REPRESENTATIVES: EVERETT McKINNEY, INC. NEW YORK CHICAGO LOS ANGELES SAN FRANCISCO

Page 80 August 18, 1958 BROADCASTING AWARDS STATIONS CONTIN UED Tucson, to Receive Gunderson Nomination to CSC J. Wallace Jr., formerly with KTKT Robert Sarnoff Approval Ariz., is general manager. William A. Ayres Gold Medal Award of VFW Wins Senate Committee Co., Los Angeles, has been named national NBC Board Chairman Robert W. Samoff Mrs. Barbara Bates Gunderson, 41, a representative; Robert Dore Assoc. repre- been selected to receive the Gold Medal broadcaster, was nominated last sents the station in New York. has former of the Commander -in-Chief of the week by President Eisenhower to become a award Veterans of Foreign Wars -the VFW's U. S. Civil Service Commis- member of the Mae West Signed by KCOP (TV) leader's highest honor bestowed on an in- was Thurs- sion. The nomination approved award is to be presented to- Serv- For New Local- Syndicated Show dividual. The day by the Senate Post Office & Civil opening session portrayal made her night (Aug. 18) at the joint ice Committee. Mae West, whose sexy in New York. and of the VFW convention Prior to World War II, Mrs. Gunderson a great box office attraction on stage Indianapolis, na- for NBC a Richard L. Roudebush, was a continuity writer at WNAX Yankton, screen but on radio secured tional commander of the veteran's organiza- the FCC, has been S. D. After agency work in Kansas City she severe rebuke from tion, announced the award went to Mr. Friday 8:45 -9 p.m. became women's director and continuity signed for a Monday- Sarnoff "for his outstanding leadership and on KCOP (TV) chief of WOW Omaha and also worked at advice -to- the -lovelorn series fearless advocacy of broadcasting as a vital to start the sec- KOTA Rapid City, S. D. Los Angeles. The program, instrument of national communications, and is Miss West's first Mrs. Gunderson entered politics in 1952, ond week in September, for his staunch support of fundamental live, an- going on a speech -making tour in the Eisen- regular tv series. She will appear principles of Americanism as seen in NBC everything hower campaign. Later she was co-chairman swering letters from viewers on public service programming." of the National Citizens For Eisenhower from love and beauty to family problems. Congressional Committee and was elected It was on Dec. 12, 1937, that Miss West AWARD SHORTS made radio history with an appearance on Republican National Committeewoman for P. president of WVEC- the Sunday evening Chase & Sanborn Thomas Chisman, South Dakota. Her career includes news- awarded Her handling of the dialogue in an TV Norfolk, Va., American paper and magazine writing. She is a grad- Hour. Honor with for "Adam and Eve" skit with Edgar Bergen's Legion's Citation of Medal uate of Yankton College. Mr. Gunderson is "meritorious service as a television execu- an attorney in Rapid City. brash dummy, Charlie McCarthy, evoked tive on whose initiative WVEC -TV . . . a deluge of mail from disapproving listeners televised first educational classes in Vir- that led to an official investigation by the the KNEZ Begins Operations FCC with threats of drastic action. NBC ginia for an established school system." WVEC -TV, in conjunction with Norfolk After receiving FCC authority July 30, finally was subjected to a stiff scolding from School System, carried out educational tv KNEZ Lompoc, Calif., has begun regular the Commission, whose chairman called the project during 1957-58 and will do so again daytime operations. The station is located broadcast "a very serious offense against in coming year. near Vandenberg Air Force Base which is the proprieties," but was let off without undergoing a $125 million development pro- further punishment. The new tv series on Art Ford's Jazz Party heard and seen on gram. KNEZ, owned and operated by Tom KCOP will be recorded on videotape and of- WNTA- AM -FM -TV Newark, N.J., received Friedman, is on 960 kc with 500 w. Thomas fered for syndication. fast annual Hallmark Stereophonic Sound Award for "imaginative and artistically Newsworthy News Coverage by Radio and Tv provocative radio and television program- DATELINES ming which added a new dimension to the art of entertainment." Jazz Party is simul- NEWPORT -The oil- tanker collision in armed man's niece eventually persuaded him cast over WNTA's tv, am, fm radio stations. Newport (R. I.) Harbor between the S. S. to surrender. Presented by Hallmark Electronics Corp., Gul/oil and S.S. Graham Aug. 7 was given N. Y., award will be made annually to indi- newsman of extensive coverage by WBZ-TV Boston and PORT HURON -Jim Whipkey, viduals making greatest contribution in realm WADK Newport. The former dispatched WTTH Port Huron, Mich., reports he was of stereophonic sound. first to news that Michigan au- cameraman Bill Quinn and newsman Andy break the KTBC -TV Austin, Tea., received certificate Sherrard immediately on receiving news of thorities were holding a secret witness in of appreciation from state of Texas for tv the crash before 8 a.m. The WBZ-TV staf- connection with the Frank Kierdorf "human series for recruitment of school teachers. fers hired a helicopter and shot rescue work torch" incident. Mr. Whipkey says he told Series, carried over several Texas tv stations, and firefighters while hovering over the 7 a.m. newscast listeners Aug. 7 that a by- was produced by Radio/Television Dept. at ships. The footage was processed and stander had witnessed three men set off a U. of Texas and Texas State Department of rushed to Boston in time for WBZ -TV's bomb in a dry cleaning establishment and Education under Ford Foundation grant. 2:25 p.m. newscast. that one, "presumably Kierdorf," had been Prospective teachers taking examinations WADK General Manager Milton E. trapped inside the burning building. WTTH's based on information in tv series were granted state teaching permits. Mitler and news director Gerry Nevins re- account was used by UPI, according to port they gave the first bulletin to UPI and Mr. Whipkey, and the station was flooded Bill Hall, farm editor of KPHO Phoenix followed it up with beeper calls to some 60 with calls from radio -tv stations and news- Ariz., and its daily Farm Hour program pre- Ore.; Port stations as far away as Portland, papers. A report was released two hours sented with Honorary State Farm Degree by Arthur, Tex., and Baton Rouge, La. Mr. later that a witness was being held. Future Farmers of America for "outstand- Nevins taped interviews with naval person- ing service to agriculture and rural youth." nel who were participating in rescue work. LOS ANGELES -California State Sen. Ed- Murray Cox, WFAA Dallas farm editor, has win J. Regan announced Aug. 12 that he MINOT upstairs window opposite a garnered Distinguished Service Award in -An would subpoena KNXT (TV) Los Angeles' house where an armed man was threaten- field of vocational agriculture, presented by expose a local ing to shoot anybody in sight, was used by facts and findings in its of Vocational Teacher's Assn. of Texas. Plaque KMOT -AM -TV Minot, N. D., newsmen to bookie racket. Mr. Regan, who is chairman read: "To Murray Cox in grateful recogni- obtain live telephone and filmed coverage of a legislative subcommittee on criminal tion of your leadership in your profession and for services rendered in the advance- Aug. 11. For five hours, with police stand- law enforcement, told the station: "My ac- ing by with tear gas, blocking off the street tion is a direct result of myself and my in- ment of vocational agriculture in Texas." vestigations, having watched the KNXT and keeping neighbors in their homes, the AWARDS SHORTS stations covered the incident for local au- nighttime news program all of last week." diences and other Meyer Broadcasting Co. KNXT exposed the estimated $150,000,000 Ed Sullivan, CBS-TV personality, received stations, KUMV -TV Williston and KFYR- book- making racket on its 10 O'Clock Re- National Sales Executives Inc. "Supersales- AM-TV Bismarck, both North Dakota. The port. man of the Year" award. BROADCASTING August 18, 1958 Page 81 FILM

Adventure), is president of Cinemark. Vice NATIONAL THEATRES BIDS FOR NTA president is Arthur Gould, former director in charge of Tele-Cine Productions, Albu- The board of directors of National Tele- motion picture producers resumed Tuesday querque, and also a former Hollywood film Assoc., New York, will meet this week (Aug. 12) in Los Angeles but was recessed writer- director. Watson & Co., Santa Fe, in New York to vote on an offer by National until Sept. 17 when illness kept AFM attor- is underwriting the stock Theatres Inc. to acquire controlling stock of ney Robert Rissman from attending Wednes- offering. NTA. day's hearing session. A request of the So- Vick Chemical to Sponsor The companies have been holding discus- ciety of Independent Motion Picture Pro- Three NTA Film Net Segments sions on the transaction since last May ducers to withdraw from the hearing because [FILM, May 12] and National Theatres two it is no longer active as an employers repre- Purchase by Vick Chemical Co., New weeks ago decided on a firm offer. A spokes- sentative was referred to NLRB headquar- York, of segments of three programs on man for NTA declined to reveal details but ters in Washington by hearing officer Ken- the NTA Film Network, starting Oct. 6, is indicated an announcement would be made neth Schwartz. Meanwhile, MGA is continu- being announced today (Aug. 18) by Ely after the board meeting. ing negotiations with the Assn. of Motion A. Landau, board chairman of NTA. The The proposal may encompass an ex- Picture Producers for an agreement to re- 26 -week contract was placed by Morse In- change of NTA stock for National Theatres place the AFM pact that expired early this ternational Inc., New York. Vick Chemical stock, with National Theatres, at the outset, year. has ordered three participations per day on acquiring stock primarily of NTA principals. the five- time -a -week Tv Hour of Stars dra- The offer would leave NTA's present man- Sales of 'Col. Flack' Reach matic programs, plus weekly participations in Man Without a Gun and This Is agement team intact, with Ely A. Landau, Million Dollars in Fortnight Alice board chairman, and Oliver A. Unger, pres- half-hour series, according to Mr. Landau. ident, assuming executive duties at National CBS -TV television film sales reported Several weeks ago NTA announced it had Theatres. Ultimately, National Theatres Friday gross of approximately $1 million in signed several national advertisers for the plans to obtain stock held by minority stock- sales within two -week period by direct sales film network but to date has not identified holders. to sponsor and stations for Col. Flack. Series the sponsors, except for Vick. being produced Stark- Layton NTA is regarded as one of the fastest - by Produc- growing organizations in the television field tions and scheduled to be ready Oct. 1. Warner to Leave Few in N. Y. but its debt position is reported to be top - A number of advertisers ranging from Warner Bros. Pictures Co. (theatrical, tv heavy. Its alignment with National Theatres public utilities to grocery chains have signed films, records), slated to close its New York would provide a source of financing from a Col. Flack. Among them (on regional office Oct. 1, has decided to retain a skele- large theatre chain that has embarked on a basis): Dayton Power & Light Co. (Hugo ton staff in the East, it was learned last week. diversification program in the last few years. Wagenseil & Assoc.); Bell Bakeries (Caples It is still uncertain whether WB will stay at NTA is one of the leading distributors of tv Co.); Loblaw Supermarkets (Addison F. its new office, 666 Fifth Ave. The staff will film programs, largely feature films. In as- Busch); Laclede Gas Co. (D'Arcy); Kroger work principally in areas of sales and ad- sociation with Desilu Productions and 20th Foods Big Bear Store and Hudephol Beer. ministration and will aid Rodney Erickson, Century-Fox Corp., NTA is involved in an Station line -up includes: WOI -TV Ames; recently appointed tv sales head, former ambitious co- production program of half - WKYT (TV) Lexington; WFAA -TV Dal- radio -tv vice president at Young & Rubicam. hour tv film series. Together with Fox, the las; WANE (TV) Ft. Wayne, Ind.; KTTV company owns NTA Film Network. It also (TV) Los Angeles; KGLO -TV Mason City, Flamingo Forms Sales Unit owns and operates WNTA- AM -FM -TV Iowa; WTVR (TV) Richmond, Va.; Flamingo Telefilm Sales, New York, last Newark and KMSP -TV Minneapolis -St. WCSH -TV Charleston, W. Va.; KYW -TV week supplemented its national Paul. Cleveland, Ohio; WPIX (TV) New York; sales force by creating a new and separate division to National is WTAR -TV Norfolk, Va., and WKBM -TV Theatres considered the sec- handle the sales of The Country ond largest Youngstown, Ohio. Show, theatre chain in the U. S., con- reruns of Grand Ole Opry. Peter Harkins, sisting of about theatres 300 principally on formerly with Official Films Inc., will head the Pacific Coast, in the Midwest and in the 'Marshal' Sold for 80 Markets the new sales group as executive manager. Rocky Mountain areas. Recently the com- Purchase of National Telefilm Assoc.'s Flamingo President Herman Rush has said pany developed Cinemiracle, a new three - U. S. Marshal series for showing in ap- that his company would sell The Country dimensional motion picture process and proximately 80 markets by next spring was Show as an across -the -board feature. several months ago bought WDAF -AM -TV announced Tuesday by Anheuser -Busch Kansas City [CHANGING HANDS, April 28]. Inc. for its Budweiser beer. Deitch Organizes Film Company National Theatres' revenues are reported to The brewery plans to have declined about 33% since 1947 -49 and introduce the half - Formation of Gene Deitch Assoc., 43 hour film western in Birmingham, this situation apparently prompted its diver- Ala. and W. 61 St., New York, creater and producer Chicago in late September and sification program. schedule of animated films for television additional markets in January, February and the- One obstacle before a transaction could atrical distribution, be and March. The Desilu -produced package, was announced last effectuated would be a go -ahead signal from comprising 39 episodes, was purchased week by Mr. Deitch, formerly creative the Justice Dept., according to a source close through D'Arcy Adv. Co., St. Louis, agency director of CBS Terrytoons Div. The new to both companies. It is pointed out that for Budweiser. The series stars actor John organization will be represented by Lang- National Theatres is the circuit split from Bromfield. Worth Feature Programs Inc., N. Y., in 20th Century-Fox under the latter com- national syndication. The Deitch telephone pany's consent decree. Fox now is owner Cinemark number is Judson 6 -5700. with NTA of the film network and addition- Offers Film Stock ally, Fox has an agreement with NTA on Cinemark II Productions Inc., the Santa Fe, Guild Reports Cartoon Deal studio's feature film library. Acquisition of N. M., has notified the Securities & Ex- NTA by National Theatres could bring Fox change Commission of plans to offer for Guild Films Co., New York, has an- and the divorced circuit into an association sale to the public 300,000 shares in common nounced a $1.5 million cartoon contract that might require a Justice Dept. ruling. stock at $1 each. Cinemark was formed last with Beverly Hills Productions, to distribute April with a capitalization of $100,000 (1 all their cartoon productions for a five - Guild Hearing Recessed million shares at 100 each) to produce tv year period. The first package of 150 color National Labor Relations Board hearings film programs, animated and industrial films cartoons is titled Spunky and Tadpole. Sales on the petition of Musicians Guild of and feature length motion pictures. have already been made to WPIX (TV) New America for election of a bargaining agent John S. Candelario, director of "The York, WRCV -TV Philadelphia, and KBET- for musicians employed by independent Way of the Navajo" (featured on CBS -TV's TV Sacramento, Calif. Page 82 August 18, 1958 BROADCASTINO YOU'RE ONLY HALF -COVERED IN NEBRASKA

IF YOU DON'T USE KOLN -TV!

---t h _

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Hove you noticed how much the Nielsen NCS No. 2 has expanded Lincoln -land?

There are two big markets in Nebraska. One you can reach through an Omaha TV station, the other LINCOLN A -Z ARB SURVEY you can't. With 232,397 TV families in 69 counties, JANUARY, 1958 Lincoln -Land is Nebraska's other big market.

Viewed Most Viewed Most The Lincoln -Land market can be really covered only Before 6:00 P.M. After 6:00 P.M. by KOLN -TV. KOLN -TV 29% 48%

Station B 21 19 KOLN -TV is the Official Basic CBS Outlet for South

Station C 16 13 Central Nebraska and Northern Kansas. Ask Avery - Station D 4 9 Knodel for all the facts.

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BROADCASTING August 18, 1958 Page 83 FILM CONTINUED

ON CAMERA has begun filming of U. S. Marshal, tv series olis and South Bend, all Indiana; and Lan- starring John Bromfield. Series of 39 epi- sing, Grand Rapids, Cadillac and Marquette, LeBorg, producer -director has Reginald sodes is being produced by Desilu for Na- all Michigan. Agency is Zimmer, Keller & to joined with DeWitt Bodeen, screenwriter tional Telefilm Assoc., Hollywood. Calvert, Detroit. produce tv series called The Inheritance, anthology of modern stories based on quota- Henry Jaffe Enterprises is preparing new tv Trans -Lux Encyclopaedia Britannica Films tions, incidents and teachings of Bible. Le- series titled The Magical Monarch of Mo has sold its package to WOI -TV Ames, Iowa. Borg, who will handle most of direction, is based on stories L. Frank Baum, also by Richard H. presently seeking studio space for late fall author of Oz books. Scripts have been pre- Ullman Inc., Buffalo, N.Y., producers of filming. pared by Joseph Schrank, who wrote "Beau- Colonel Bleep, new outer space cartoon ty and the Beast" program for Shirley Tem- program, announces sale of show to six new sponsors and several ple's Storybook series, and Norman Lessing, stations in- British Broadcasting Corp., non-commercial cluding: associate producer and story editor of Story- WBRE -TV Wilkes-Barre, Pa.; government subsidized broadcasting organi- WCYB-TV book. Initial program of Monarch of Mo Bristol, Va.; KVAR (TV) zation, and National Telefilm Assoc., New Phoenix, Ariz.; KONA (TV) series will be broadcast some time during Honolulu, York, bave agreed to co- produce series of T.H., and KBET -TV Sacramento, Calif. 39 half-hour films titled The Third Man, for coming season on the Storybook series, Mr. airing in fall of 1959, it was announced last Jaffe said. Mo series is planned as weekly week by NTA. Nineteen episodes will be half -hour program, to be produced either RANDOM SHOTS filmed in England, 20 in Hollywood. Series live or on film in either New York or Holly- ABC Film Syndication, N. Y., has acquired will star James Mason. wood. distribution rights to new half-hour series, Bowling Queens, which features 27 out- Screen Gems Inc., N.Y., reports production FILM SALES standing female bowlers. Film series, pro- will begin shortly on half -hour tv film series, duced by Tenpin Tattler Productions, Chica- The Alaskan, which will be made in coopera- Official Films, N. Y., announces sale of go, is patterned after live program of same tion with Alaska Territorial Police. Series fourth series of Robin Hood to Osaka Tele- name carried last year on WBBM -TV Chica- will be produced on location in Alaska and vision Bcstg. Corp. for showing in Tokyo, go. will revolve around member of Alaska Ter- Osaka, Nagoya, Okayama and Fukuoka. ritorial Police. Series will be sponsored by Lion Tooth- TCF -TV, Hollywood, has finished 39th and paste Co., Japanese toothpaste manufacturer. final episode of How To Marry a Million- aire, co- starring Lori Nelson, Merry Anders Desilu Productions, Inc., Culver City, Calif., Trans-Lux Television Corp., N. Y., reports and Barbara Eden. Series is scheduled for has completed 14 more episodes of This Is sale of Encyclopaedia Britannica Library of showing starting week of Oct. 6 over NTA Alice and will begin final 12 shows shortly. short subjects to WTOP -TV Washington for Film Network stations. Series stars Patty Ann Gerrity and is five years. scheduled for release over NTA Film Net- Thomas Countryman Film Productions, work stations starting Oct. 6. Desilu also MCA -TV, N. Y., has sold "Paramount Fea- Minneapolis, announces purchase of Con- tures" to KUAM -TV Guam. tinental Films, subsidiary of Midwest Radio Jaymark Film Corp., N. Y., reports six new & Television Inc., in Minneapolis. Con- sales on its Cartoon Storybook, animated tinental has been active in production of color series, bringing total number of mar- industrial films and will be retained in that kets sold to 33. Latest sales were to WGN- capacity. TV Chicago, WDEF -TV Chattanooga, T. A. P. Inc. formed as merchandising di- KVAR (TV) Mesa -Phoenix, KONO -TV San vision of Tv Spots, L. A., producers of Cru- Antonio, WSTV -TV Stubenville, Ohio, and sader Rabbit. All toy licensing and premium WCYB-TV Bristol, Va. promotion activities will be handled from Screen Gems Inc., N. Y., announces total home office at 1037 N. Cole Ave., Holly- 38. sales on George Burns & Gracie Allen Show wood Larry Nunn heads new division. (repeats of programs carried on CBS -TV) Television Programs of America Inc., N. Y., have reached 56, with latest sales to WMCT has acquired The Witch's Tale, supernatural (TV) Memphis, WLWA -TV Atlanta, series in radio for many years. Firm plans WFAA -TV Dallas, KTVU (IV) San Fran- to do pilot shortly, with Alonzo Dean Cole, cisco, KREM -TV Spokane, KSL -TV Salt creator of series, who will serve as consult- Lake City, KLZ -TV Denver and WFBC -TV ant and story supervisor. Greenville, S. C. Charles Michelson Inc., N.Y., tv film distrib- Regis Films, Chicago -N.Y., reports total utors, is marketing Life With the Lyons, sales in excess of $750,000 for new Cru- 30- minute situation comedy sader Rabbit series starring series. Additional markets: Bebe Daniels and Ben Lyons. WCAU -TV Philadelphia; WDAU -TV Scran- ton, Pa.; WMBR -TV Jacksonville, Fla ; WTCN -TV Minneapolis; CMTV -TV, Ha- vana, Cuba, and KLOR-TV Salt Lake City, ON TIE SPOT RECORDING Utah. ITAPE Stroh Brewing Co., Detroit, has purchased Where you go, Mini- Ziv's Mackenzié s Raiders for 16 ,,tape goes, with its midwest- own power and pre- em markets, it was announced last week by cision recording unit in one compact alu- James Shaw, sales manager, national sales minum case. Sports, dept., for Ziv television programs. Brown & crime, special events ..no other recorder Williamson, Raleigh cigarettes, previously 't.m. can do the job of reg. Minitape. Quality bought series for 19 markets and will alter- equal to finest AC- nate with Stroh in three markets: Detroit, FULLY TRANSISTORIZED operated units. Cet WJ IM -TV LIFETIME BATTERY all the facts about Cleveland and Bay City. Other markets in- FLAT TO 10,000 CYCLES Minitape today! ® ing O volved in Stroh purchase include Columbus, STANCIL - HOFFMAN CORP. Lausiug- Fliat - Jackson for CBS Toledo, Dayton, Youngstown, Lima and 921 N. Highland Ave. Hollywood 38, Calif. Zanesville, all Ohio; Ft. Wayne, Indianap- Page 84 August 18, 1958 BROADCASTING the one and only way to bring in a gusher in BAKERSFI ELD California's "five- county- city" ... America's oil -rich farm -rich industry -rich family -rich pioneer country is

KERO-11V CHANNEL' Bakersfield, California is NBC Television in the San Joaquin Valley, serving over 1 million prosperous persons in CALI FORNIAS

Super -Market REPRESENTED BY EDWARD PETRY & CO.. INC. MANUFACTURING DAVENPORT, IOWA - ROCK ISLAND, ILLINOIS 47th TV MARKET IN THE U.S. Electronics Meeting Opens in Los Angeles Theodore Grenier, chief engineer, ABC Western Div., will serve as chairman of a As Reported in TELEVISION AGE, May 19, 1958 Thursday afternoon (Aug. 21) session on radio and tv broadcasting during the 1958 41 Albany- Schenectady -Troy 46 Omaha Western Electronic Show & Convention to be held in Los Angeles Tuesday through 42 Nashville 47 Davenport -Rock Island Friday (Aug. 19 -22). The 42 technical ses- sions for the four -day convention will be 43 Champaign held in the Ambassador Hotel; the more 48 Binghamton than 650 exhibits will be housed in the 44 Miami 49 Raleigh- Durham Pan -Pacific Auditorium. Wescon is co- sponsored by the seventh 45 Sacramento -Stockton 50 Asheville region of IRE, including the Los Angeles - San Francisco section, and the West Coast Electronics Mfrs. Assn. Participants in Thursday's broadcasting session will be: Ralph N. Harmon, Westing- WOC -TV is No. 1 in coverage house Broadcasting Co. ( "Field Experience With the Kahn Compatible Single Sideband in all of Iowa and Illinois System Installed at KDKA Pittsburgh "); (Chicago excepted) Jack Kabell, Stanford Research Institute ( "Head Drum Stabilization for Recording the NTSC Color Signal "); C. A. Cady, W. P. 48 COUNTIES NCS 2 Buuck, General Radio Co. ("Frequency Population* 1,727,100 Measurement in the Broadcast Field "); O. C. Homes 556,500 Schafer, Schafer Custom Engineering ( "Re- TV Homes 469,890 WISCONSIN mote Control and Automatic Logging of Farm Homes ** 97,101 Am -Fm and Tv Broadcasting Transmitters TV Farm Homes ** 54,912 and Automatic Programming of Am and Effective Buying Income* 32,852,363,000 Fm Broadcasting Stations "); Robert Byloff, Retail Sales* $2,076,120,000 NBC ( "Automatic Control of Videotape *Sates Management's "Survey of Buying Power, Equipment at NBC Burbank"). 1958" Sal. S. Census of Agriculture, 1954 A session on advanced tv techniques will be held Friday morning with Bernard Wally, Col. R. J. Painter RCA, as chairman. The session will include President these papers: "Techniques for Rapid Align- Ernest C. Sanden ment Resident Manager of Critical Bandpass Circuitry" by W. A. Sebastian, General Electric Co.; "Tran- Mark Wadlinger Sales Manager sistorized Television Receiver" by Roger R. Peters; Griffin, Woodward. Webster and Harry F. Cooke, Texas Instru- I n c Exclusive National Rcpremnutives ment; "Design and Use of the Chroma Key" by Frank J. Gaskins, NBC; "Scan Mag- THE QUINT CITIES nification" by D. R. Skoyles and R. H. C. T Morgan, Mullard Research Labs, England, DAVENPORT IOWA BETTENDORF and "Distortion Reduction in Tv Recep- tion," by J. Ruston and W. J. Judge, Du- channel ILLINOIS ROCK ISLAND Mont Labs. MOLINE IL Dr. Walter P. Dyke, director of Linfield EAST MOLINE Research Institute, McMinnville, Ore., has been designated to receive the 1958 Elec- WOC -TV Davenport, Iowa is part of Central Broadcasting Company which tronic Achievement Award of IRE's seventh also owns and operates WHO-TV and WHO -Radio - Des Moines region. The award, "for his contribution to education and for his invention and engi- neering development in field emission cath- odes," will be presented to Dr. Dyke at the all- industry luncheon Friday.

IT &T to Show Frozen Tv Picture Instantaneous transfer of pictures from a television receiver to a storage display tube so that the pictures can be "frozen" and studied at leisure will highlight the Inter- national Telephone & Telegraph exhibit at United Press International the Western Electric Show & Convention, news produces! Los Angeles, tomorrow (Aug. 19) to Friday (Aug. 22). Also included in the display will be communications equipment, new precision electronic instruments, power supplies, closed- circuit television, aircraft r navigation equipment and new components for military, industrial and home entertain- ment fields. Page 86 August 18, 1958 BROADCASTING "I'd give up my slide rule before I'd give up my Ad Age"

says JOSEPH P. BRAUN Vice- President and Media Director Kenyon & Eckhardt Inc.

"My subscription goes to my home, where each

Monday evening I read Advertising Age from cover to cover. Issue after issue provides not only the news, but the highlights and stories of the many new developments in this fascinating business that never stands still. I'd give up my slide rule before I'd give up my Ad Age."

Let's talk turkey! Advertising Age isn't a "sometime thing" to most of the executives of importance to you. They read it regularly and thoroughly. It follows, of course, that your sales message in Ad Age can get the same careful attention that AA's JOSEPH P. BRAUN up -to authoritative editorial week -date content receives week in, A twenty -five year veteran of ad- out from the admen who influence as well as those who activate vertising, Mr. Braun also is a fine today's broadcasting decisions. example of achievement and growth all within one agency. At Kenyon & Eckhardt Inc., for example, where $31,500,000* of Starting as a trainee in Kenyon & its 1957 billings were placed in radio and television, planning Eckhardt's mail room in 1933, he broadcast schedules is a vital part of the agency's operation. held such "up the ladder' jobs as Among its accounts are such major broadcast advertisers as media clerk, research reporter, stat- Ford Motor Co., Lever Bros. Co., National Biscuit Co. and Radio istician and space buyer, before being appointed media director in Corp. of America. 1942. Every week, 134 paid -subscription copies of Ad Age help keep By 1947, Mr. Braun was elected a Kenyon & Eckhardt executives posted on the news and trends vice -president and, within the same affecting them. Further, every Monday, 137 paid-subscription year, became a K & E director. Ac- copies reach the offices and homes of advertising and marketing tive in all media areas within the agency, he has contributed to such professionals of the companies mentioned. pace- setting K & E broadcasting ac- Add to this AA's more than 40,000 paid circulation, its tremen- tivities as the Ford 50th Anniversary dous penetration of advertising with a weekly paid circulation Show. currently reaching over 12,000 agency people alone, its intense Mr. Braun is a member of the 4A's readership by top executives in national advertising companies media committee, and serves the National Outdoor Advertising you'll recognize in Advertising Age a most influential -and Bureau as a director and member medium for swinging broadcast decisions your way. of the executive committee.

*Broadcasting Magazine 1957. Report.

iimppoctaat to iimputtait peop&

H I C A G O I L L I N O I S 2 0 0 E A S T I L L I N O I S S T R E E T C II

1110 LEXINGTON AVENUE NEW TORE '... rite, YORK

MU 1 Year (52 issues) $3 o qBp

BROADCASTING August 18, 1958 Page 87 MANUFACTURING CONTINUED

RCA Develops Portable Color Tv color television into new fields where com- appliance and television industry in particu- With Battery, Transistor Power pactness, portability and operating economy lar." He also reported liquidation of the are essential." The laboratory equipment, firm's molded products division involving RCA scientists have experimentally de- however, contains a number of components plastics. veloped a fully transistorized portable color which are not yet commercially available, During the second quarter Admiral suf- television system "using so little power that Dr. Zworykin said. fered a loss before taxes of $34,147, com- it can be operated from automobile -type pared with $597,087 during that period storage batteries," according to Dr. V. K. Admiral Shows Sales Increase in 1957. Net loss after taxes amounted Zworykin, honorary vice president of RCA. Over Same Quarter of Last Year to $315,203 for the quarter as against The laboratory system, contained in two $343,774 the previous year. compact units which weigh a total of 65 Admiral Corp. Tuesday reported con- pounds, and use 75 w less power than the solidated net sales of $38,619,849 for itself sealed -beam headlights of an automobile, and subsidiaries for three months ending Leitzell Reassures Service Men can be run either with batteries or a fixed June 30, 1958. Pay Tv System Won't Cut Them Out power supply, Dr. Zworykin said. An increase in sales over $37,638,878 Independent tv service dealers have a The system is designed for closed- circuit for the same period last year was ac- stake in toll tv and Zenith Radio Corp. applications in industry defense, education complished, according to Ross D. Siragusa, favors their participation in local pay video and research, he said, adding, "It promises Admiral president, despite "depressed condi- installations "when it is authorized," Ted ultimately to extend the application of tions in the nation's business and in the Leitzell, the company's public relations di- rector, told the Texas Electronics Assn. earlier this month. He released a Zenith policy statement designed to refute allegations that pay -as- you -see tv would prove harmful to the serv- icing industry, claiming Zenith's Phonevi- SOUP_ sion system "will not in any way hurt the independent service dealers' normal opera- tion of servicing television receivers." Zenith feels it "desirable," Mr. Leitzell stated, that local service organizations assist in the installation of Phonevision decoders on subscribers' tv sets, once pay tv is au- thorized and independent companies are franchised. Decoder connections would not "alter a receiver or affect its operation or servicing by independent service dealers," he maintained. IN Mr. Leitzell charged the "false rumors" had been circulated "through channels of F'0033 service organizations" and asserted his com- pany has cooperated fully with independent service men over the years as a matter of ALEs policy. MANUFACTURING SHORTS the Beaumont -Port Arthur- Orange Shure Bros., Evanston, Ill., introduces new mobile communications microphone with market is 84th in the Nation* .. 4th in claimed lightweight and rugged features. Texas.* And KFDM -TV delivers Called "Ten- Four," unit is encased in syn- this entire area of over 1 million prosperous thetic resin; weighs about half as much as Texas buyers. If you're for standard, die -cast metal microphone, and looking is capable of surviving weight of load-bear- Food Sales ... Buy ... KFDM -TV in ing truck. It will not chip or crack in Beaumont -Port Arthur- Orange. normal use and can't corrode, according to firm. CBS ABC H. H. Scott Inc., Maynard, Mass., an- nounces new complete stereo amplifier con- sisting of dual 20 w power amplifiers and KF'DM dual -amplifiers pre on single chassis. New model (299) can be used with any stereo or monaural source or as electronic cross- TV over. When used with stereo it delivers 20 w for each channel; with monaural program it SEE PETERS- GRIFFIN-WOODWARD, INC. sources, utilizes power for both sections, making it 40 w amplifer. Technical informa- tion is available from H. H. Scott Inc., Dept. P, 111 Powdermill Road, Maynard, '.S. M. Surrey of Buying Power, 1958 Mass.

Motorola Inc., Chicago electronics manu- facturer, showed first -half consolidated sales and earnings of $84,544,562 and $1,478, - Page 88 August 18, 1958 BROADCASTING irk the ne urner 220A lavali

for 30 dais free

We say it's the world's finest lavalier microphone ... on- the -job performance will prove it! THE

If you don't agree, simply return it. It An excellent value willing to will cost you nothing. We're When you decide to keep the Turner 936 17th St. N. E. make this free trial offer because we're 220A you'll be convinced the $75.00 Cedar Rapids, Iowa convinced this new lavalier has no equal. Radio /TV station net cost represents real Gentlemen: value. The microphone can be adapted to Please send me your 220A laealler mike for a Superior performance double duty. The price free 30 -day trial at no obligation fo me. Please stand use to do include spec sheets. This new microphone has great sensitivity includes 25 feet of attached plastic - a and range, especially for lavalier. Fre- covered, 3- conductor, shielded cable plus Name quency response is 60 to 20,000 cps. And lavalier accessory. But the outstanding Turner's exclusive Dynaflex Diaphragm performance characteristics you get from Radio or TV Station picks up the slightest shadings of sound, this attractive studio lavalier are the im- transmits them faithfully. Omni- direc- portant benefits. Address tional polar pattern levels out volume Try it in your variations caused by head movements. Prove it for yourself. City Zone studio, subject to your own work condi- tions, your own habits, your own per- stale Classic, inconspicuous design L 1 formance standards. You'll see why no The new 220A is designed to feature the CO., microphone can match it. IN CANADA CANADIAN MARCONI performer, not the microphone. It s slim, other lavalier Toronto, Ontario and Branches trim, aluminum case is neutral grey, non- Mail this coupon for the no- obligation, EXPORT . AD AURIEMA, INC., reflecting enamel. 30 -day free use of the Turner 220A. 85 Broad 5t., New York 4, N. Y. BROADCASTING A luelvt LP, 1955 Page 89 MANUFACTURING CONTINUED INTERNATIONAL

297, respectively, reflecting "the general Pay Tv to Get Trial in Canada 170,672 for the same period last year. softness of the consumer durables and the In Ontario, Quebec Communities Radio receiver sales in June totaled 40,- automotive industries," president Robert W. 794 units as compared with 43,741 in June Galvin told shareholders Friday. Figures Pay tv is expected to have a trial in east - 1957. For the first half of this year radio showed decrease from sales of $105,666,- em Canada this fall when Electronic set sales totaled 223,316 units as against 759 and earnings of $3,409,778 for same Theatres Ltd., Toronto, Canadian subsidiary 254,188 in the same period last year. period last year. Company reported second of Selectovision, will operate test campaigns Ontario province led in sales of both radio quarter sales of $43,650,070 and earnings in two small communities in Ontario and and tv receivers, with 92,752 radio sets and of $800,515, also off from same quarter two in Quebec. One small town in western 61,401 tv sets in the first half of 1958. in 1957. Canada also may be used as a test. Quebec province accounted for 59,596 ra- The company plans to offer a 60 -day free dio sets and 40,431 tv sets in the same Camera Equipment trial. The system will operate in conjunction period. Co., N. Y., an- with community antenna systems in areas nounces CECO re- where tv reception is not good and in apart- INTERNATIONAL SHORTS ment houses using one antenna. An elec- mote control pan Standard Radio Ltd., Toronto, holding com- tronic device costing about $20 is to be and tilt assembly pany CFRB Toronto, reported net affixed to the tv receiver and a punch card, for that permits opera- profit will be used to operate the attachment. Sub- for fiscal year ending March 31 at tor to retain full $145,967, up from $138,057 last year. x; control of industrial scribers will pay for the service in monthly instalments. Annual report stated that while operating tv and vidicon costs of CFRB were higher during the year, Richard Rosenberg, Telefìims of cameras from distant points. Operator can Canada income was proportionately increased, main- Ltd., Toronto, who will operate the service manipulate camera through control box taining earnings at satisfactory level. located away from camera installation, thus for Electronic Theatres, states that pay tv permitting camera to be located where it will not replace regular tv, but may prove Elstree Studios, Northern Rhodesia, has an- would be inconvenient or dangerous for valuable to a percentage of the population. nounced it is available for tv film produc- operator. Assembly also permits operation tion assignments from U. S. tv film pro- of several cameras from central control sta- Tv Set Sales Edge Up in Canada ducers who require film sequences or back- ground material on Central Africa. Com- tion. Made of aluminum alloy, ball and Television set sales were up slightly in pany is headed by Bob Hawkins, formerly needle bearing construction, with Micro June while radio receiver sales were down with Associated British Pictures Corp. Els- Limit switches, high torque motors, no-slip from June 1957, it has been reported by the tree, Hertz, England. Address of Elstree worm gear drives. Size: 10 inches x 9 inches Electronic Industries Assn. of Canada. Tv Studios is P. O. Box 1517, Lusaka, N. Rho- x 9 inches. Weight: 141/4 pounds. Capacity: receiver sales in June were 22,147 as com- desia. 20 pounds. "Dialastop" limit switches with pared with 21,457 in June 1957. For the knob -type control setting within 3Ç0 degrees first six months of this year tv receiver CKOS-TV Yorkton, Sask., appoints Devney for both pan and tilt operations. sales were 164,407 units, as compared with Inc. as national representative in U. S.

`-..ti o 0

a.11 ada WC Ì AAS - coordinates with McClatchy newspapers for complete, up -to- the -minute coverage. Sound and silent film cameras give 24 -hour

KMJ.TV in the BillionDollar coverage of local events. Has No. 1 rated news program.* Valley of the Bees *ARB May '58 The Katz Agency, KMJ-TV FRESNO, CALIFORNIA McCLATCHY BROADCASTING COMPANY National Representative

Page 90 August 18, 1958 BROADCASTING PROGRAM SERVICES TelePrompTer in Court Over WOR Fight Plans The TelePrompTer Corp., New York, filed for an injunction in New York State Supreme Court last Wednesday (Aug. 13) that would restrain WOR New York from broadcasting a summary at the end of each three rounds of the Floyd Patterson -Roy "I# PER 1000 Harris heavyweight championship bout in RADIO HOMES Los Angeles tonight (Aug. 18). The station, which has announced its DAILY CIRCULATION ... intention to present summaries of the fight as provided by the wire services, was di- rected by Justice Frederick Backer to show cause on Friday morning (Aug. 15) why it should not be restrained from presenting ... KWFT the broadcast. TelePrompTer, which owns the radio, television and motion picture delivers these 77 rights to the bout, is telecasting the event over a closed circuit into theatres through- NCS =2 counties out the country, and several weeks ago de- in Texas and clined to sell the radio rights. Robert J. Leder, general manager of Oklahoma WOR, issued a statement on Thursday (Aug. 14), asserting that the station planned (Based on one -time to proceed with plans for broadcasting the one -minute rate) fight, despite the legal action started by TelePromptTer. Leder Mr. declared: DAILY PROGRAM FEATURES: "We believe it is our duty in the interest of the entire broadcasting industry to bring DAVE DARY

a news report of the Floyd Patterson -Roy . . . the Southwest's tap newsman Harris championship fight to our listeners as soon as possible. As a station which con- EARL SARGENT full -time farm service director centrates on news gathering and reporting, . . . this area's only we have an obligation to our audience to BAND report all major news happenings. This fight MILLER BROS. . nationally famous country- western band is news and we intend to disseminate this news to our listeners as soon as possible. DALE WITH DISCS "We at WOR believe a broadcaster has . . . varied music for adult listeners the same privileges of freedom of the press accorded other news media. Apart from the H -R MAN news interest in the bout itself, we are fur- CALL YOUR ther prompted to proceed with our plans because of the overall implication that any Radio Station restraint of this type might have for the BEN LUDY entire broadcasting field." 5 KW Pres. and at 620 TelePrompTer is basing its case on a Gen. Mgr. Day and contention that it paid a fee for the rights Night to the bout and its "property rights" would be invaded by an unauthorized broadcast. A spokesman for the company last Thurs- WICHITA FALLS, TEXAS day declined to reveal the amount of the fee. A similar dispute cropped up in 1953 when the International Boxing Club, pro- moter of the Rocky Marciano- Roland Las - tarza heavyweight championship bout. Cincinnati's Most Powerful sought an injunction to prevent WOV New York from broadcasting round - by - round summaries of the event and a planned re- Independent Radio Station creation of the bout [STAn0Ns, Sept. 21, POWER 1953]. This match also was carried only on 50,000 watts of SALES closed- circuit tv to theatres. At that time Justice Irving L. Levey ruled that any radio CINCINNATI, OHIO or tv station might broadcast the wire services' news reports at the end of each THE,Yefrk6i.n round, but were prohibited from presenting a blow -by -blow description or phrasing in K the present tense [GOVERNMENT, Sept. 28, W 1953]. WOV regarded the decision as a victory for the broadcast media in its battle for "equal access to the news." On the Air everywhere 24 hours a day -seven days a week

Asked to comment on the fight broad - August 18, 1958 Page 91 BROADCASTING PROGRAM SERVICES CONTINUED

cast problem, NAB President Harold E. Fellows said: THE CALM BEFORE "We had thought that the question in- volving property rights and conditions that Although tonight's (Aug. 18) Floyd can be placed on broadcast news coverage Patterson -Roy Harris heavyweight of action that has transpired was settled championship fight will not be broad- by litigation in 1953. A broadcasting sta- cast on either radio or tv, both tion relying on an established news service champion and challenger will be heard fight in a special and bringing information as quickly as before the half -hour possible to the public, we believe, performs broadcast sponsored by Public Finance a valuable public service. Corp. through Winius Brandon Co., St. Louis, on a 26- station Columbia "The public has learned to rely upon Radio Pacific Network hookup at broadcasting for quick, spontaneous reports 7:30 -8 p.m. PDT. Tom Harmon, of events such as championship boxing CRPN sportcaster, will record weigh - matches. To attempt to prevent broadcast ing-in ceremonies in the morning and news coverage of a round -by -round account talk with both fighters during the half- when the round has become history, dis- hour broadcast. criminates against the electronic media and impinges upon the public's right to expect a free, rapid flow of information." consumer breaking -day. Stations seeking to Clapper In for Putnam at Helm receive WB material will work with the lo- cal dealer- distributors, Mr. Cook said, and Of Universal Recording Concern will be serviced in turn by three principal A. B. Clapper has been elected president Warner Bros. Records sales offices-New of Universal Recording Corp., succeeding York, Chicago and Los Angeles. M. T. Putnam (see story below), who con- tinues as a stockholder and remains on the World Wide Opens S. F. Office board of directors. Opening of a San Francisco office at 275 Other officers named at a recent board Post St., San Francisco 8, was announced meeting were Mason B. Coppinger, vice last week by World Wide Information Serv- president and chief engineer; Frank Richter ices, new company formed out of the Jr., vice president and treasurer, and Robert former INS Special Service Div. and com- A. Weber, secretary. posed of a globe- spanning network of free- Mr. Clapper helped organize Universal lance writers, researchers and other com- with Mr. Putnam in 1946 and the company munications specialists. WWIS -San Fran- has grown from a one-studio plant on Chi- cisco will be headed by Leonard J. Snyder, American Research Bureau* cago's outskirts to its present new building former head of all Pacific Coast and Far Eastern news operations for INS. Other again proves KTBS -TV on the city's near north side. It services radio -tv stations, advertising agencies, film WWIS sales -editorial offices are in Detroit, producers and all fields of recorded sound. Chicago, Des Moines, Dallas and Los DOMINANT . . . Angeles. WWIS headquarters are In The Morning at 730 Fifth Ave. (Judson 2 -1370) New 9:00 AM till 12 noon, 5 United Recording Formed York. week, CHANNEL 3 days a Formation of United Recording Corp. New Package Firm Formed KTBS -TV LEADS in 86% of in Hollywood and the construction of new quarter hours rated* $500,000 studios at 6052 Sunset Blvd. there, Formation of a new radio -tv packager, was announced Thursday by Milton T. Project Four Inc., at 507 Fifth Ave. (Murray DOMINANT . . . Putnam, president. Hill 2 -2444) was announced last week by In The Afternoon Mr. Putnam, who pulled out as president Don Spark, British writer -director. The 2:00 to 5:00 PM, 6 days a of Universal Recording Corp. in Chicago, group's first entry is a "somewhat high- a week CHANNEL 3 though remaining as a stockholder and brow" radio program titled London Town, KTBS -TV LEADS in 53% of produced abroad by Roylee Ltd., 25A Cock - quarter hours rated* director, also announced the appointment of Bunny Robyn as vice president of the spur St., London. Mr. Spark said the pro- gram is available for fall sponsorship. DOMINANT . . . west coast organization. He also reported At Night acquisition of master recorder equipment PROGRAM SERVICE SHORTS 6:30 to 10:00 PM, 5 days previously held by Mr. Robyn. A. B. Clapper, who helped found Universal with a week CHANNEL 3 American Television Enterprises, new tv Mr. Putnam and Robert A. Weber in 1946, KTBS -TV LEADS in 56% of commercial film and program production quarter hours rated* has been elected president of that record- ing company. company, has opened offices at 7324 Santa TOTAL DOMINANCE Monica Blvd., Hollywood 46, Calif. Hugh Hole, former advertising executive, and 65% of ALL PERIODS Warner Records Ready to Debut above DAY AND NIGHT Niles Cunningham, previously program and Radio-tv stations will be asked to "co- commercial supervisor for Grant Adv., operate" with Warner Bros. Records Inc., Chicago, head new organization. Telephone: KTBS-TV wholly-owned Warner Bros. Pictures sub- Oldfield 4 -9370. E. NEWTON WRAY, sidiary, in launching the new label after President and Gen'I Mgr. Labor Day, it was disclosed last week. Hal WOR -AM -TV New York's recording di- NBC *May 1958 ARB Metro, B. Cook, WBR vice president and sales di- vision has announced addition of commer- Shreveport Survey rector, told BROADCASTING last Tuesday cial videotape recording to its services, ac- ABC Ask your PETRY mon (Aug. 12) that stations would receive the cording to John B. Hayes, division manager. "premiere package" of 12 WBR albums Facilities will be available to advertising featuring such name talent as actor Jack agencies and film producers on custom Webb and conductor- arranger Ray Hein- service basis in New York city area, Mr. dorf on Sept. 2 -3 in time for the Sept. 4 Hayes said.

Page 92 August 18, 1958 BROADCASTING PROGRAMS & PROMOTIONS

KJBS Co- Sponsors 'Giant Payoff' KJBS San Francisco and the San Fran- cisco Call -Bulletin have distributed over 5 million "Giant Payoff" tickets in a radio- newspaper tie -in promotion built around the San Francisco Giants baseball team, since the beginning of the current base- ball season. The tickets contain a photo- graph of a Giant baseball player and a number. The contest requires entrants to check the Call- Bulletin for winning ticket numbers and to listen to KJBS for clue words, enabling winners to collect bonus prizes. It is estimated that approximately $18,750 in prizes will be awarded by the time the contest ends about September 30. Announcers Turn D.J.'s on WABC Two new disc jockey programs debut on WABC New York today (Aug. 18) starring former radio announcers Tony GETTING ACQUAINTED with agencies is the first move in the opening promotion Marvin and Del Sharbutt. The Tony Marvin of KBOX Dallas, Tex., a new Balaban Group outlet, as models extend the station's Show will be heard Monday through Satur- good will with gifts to the city's advertising agency executives. Recipient Norman day, 2 -4 p.m. The Sharbutt and Del Show Campbell of the Dallas office of BBDO has his new attache case opened for him is scheduled for Monday through Friday, by one of the diplomatic KBOX representatives. 4-6:30 p.m. and Saturday, 4-7 p.m. WGY Polls Women Listeners There is still a place in present day radio to the station giving personal data and radio WTTM Records Historical Sounds for a woman's program, WGY Schenectady, listening habits. Survey excerpts include: N. Y., concludes from tabulated question- 50.1% listen to Martha Brooks daily; 30.4% WTTM Trenton, N.J., has started a col- naires sent to 1,107 women who previously listen while washing dishes, and 76.3% lection of "sounds of historical area -wide had entered a contest on the Martha Brooks listen most often in the kitchen. Guest in- events" for the Trenton Free Public Library. Show (Mon. -Fri., 9:15 -10 a.m.). A total of terviews lead as the most popular feature The collection was begun with the complete 488 completed questionnaires were returned in a list of 10, with "menus" ranking last. recording of the entire 31/2-hour first annual "LIVE" FROM COLUMBUS

Since 1940 "EarlyWorm" Irwin Johnson has been Central Ohio's number one disc jockey. His relaxed manner and sincere friendliness are reflected in his 16.4 Pulse rating. His influential sales record keeps his 6:00-9:15 a.m. and 3:30 to 6:00 p.m. participating shows in demand and in the top 10.

AMFMCBS wbns radio III COLUMBUS, OHIO Ask JOHN BLAIR r BROADCASTING August 18, 1958 Page 93 PROGRAMS & PROMOTIONS CONTINUED

meeting of the Greater Trenton Council, a group formed to aid the redevelopment of Trenton's business district. The discs were cut in WTTM's new custom recording stu- dios, and presented to Librarian Edwin Jackson by Fred E. Walker, WTTM gen- eral manager.

KYW Awards Dollars for Errors Newscasters at KYW -AM-TV Cleveland, Ohio, are watching their words carefully as a result of a new policy which gives listeners a chance to win two dollars if they can catch an on -the -air mistake. News Director Sanford Markey assured his staff that the money will be paid by KYW. our message atTexas' In another KYW news promotion, the station has invited listeners to ride in one our+h IargestTV marke of its four mobile news cruisers. Listeners may qualify by sending their names to the station in care of "Nose for News. One person will be selected each week for a ride on the week night of his choice. HEADING THE LIST of signatures on a 100 -foot telegram to the San WINS Listeners Submit Pictures Francisco Giants before the start of their double header with the Mil- WINS New York is conducting a summer- time promotion, asking listeners to send in waukee Braves at Milwaukee Aug. 3 a "WINSNAP," photograph showing the were those of William D. Shaw, gen- family listening in to WINS. For submitting eral manager of KSFO San Francisco, the most original and interesting photo of and Art Rosenbaum, executive sports the week, the contestant will be awarded an editor of the San Francisco Chronicle, imported 35 mm camera. For the winner whose paper paid for the "mile- long" of the month: a visit to his house by a telegram, originated and promoted by WINS crew, which will originate a disc KSFO announcements. Giant Manager jockey show from the house. Bill Rigney unrolls the list of 12,000 away atless cost per yìew& well -wishers who responded to a series FIRE than any KDAY Plane Airs Beach Reports of announcements during a five -hour period. Despite the lengthy message Joining the Airwatch weekend patrol of of encouragement which required Southern California beaches and their traf- eight hours to transmit on. one wire, fic approaches started by KABC Los An- the Giants failed to stop the Braves geles via its helicopter, KDAY Santa Mon- from notching two more wins. ica Saturday, Aug. 9, put its own plane aloft, a four -place Cessna manned by a stiff and sore, was taken to a hospital for KDAY pilot-announcer who will shortwave a complete checkup and rest. With 15 -min- reports on beach conditions back to KDAY ute rest periods every few hours, Mr. Wells on Saturday and Sunday afternoons for the rode mainly in a special corral built at a remainder of the 1958 season. Irving Phil- Richland, Wash., furniture store. He was lips, KDAY general manager, said that the accompanied by a safety car as he rode to KDAY plane also will carry flotation gear for sea rescues. the KEPR -TV studios for his daily broad- casts. Viewers won prizes for guessing of KYW -TV Runs Quiz With Movies closest to the time final dismount. Viewers of the Best of Hollywood movies CBS Mails Cards from Russia each night on KYW -TV Cleveland, Ohio, A total of 1,500 direct mail promotion can compete for weekly prizes by demon- 1 pieces, postmarked from the Soviet g; 7e,S r}-e le t/ i s i o n sets Union, strating their knowledge of the motion pic- was sent out last week by CBS Radio. The West Texas Television Network ture industry in the program's "Movie network mailed post cards containing a Quideo" contest. Viewers are asked twice message from CBS newsman Robert Trout each night to identify film clips of old mov- and bearing a picture of the Kremlin at ies, stills, baby pictures of the stars, cari- night to Hertz auto rental dealers who have catures or shots of Hollywood families. purchased sponsorship of Mr. Trout's 9- Contestants who guess correctly the 10 pic- 9:05 nightly newscast. The mailing piece bve tures shown each week must have their en- bears one ruble and 40 kopeks worth of tries postmarked by midnight Saturday, the Russian stamps. KDUB-TV following day. Five prizes are awarded each IaSSaI:[, tuAs week. KPAR-TV Alnln! SWn1WAM KEPR -TV Saddles Mount Mark KEDY-TV K051 KOBY KOB SIO SPRING, suas A new world's record for marathon horse - radio ,. GET rodv riding has been reported by Bert Wells, in Denver .10 Son Francisco

nuiosrn a clM. MOL W. o. -our- BOOM personality at KEPR -TV Pasco, Wash., after SEE Y O U R P E T R V MAN MArF.SAMS MOA:1.A.-Mr MAIM,' a stay -in -the- saddle of 121 hours, 14 min- Mid -America Broadcasting Company NAOONAl Ylf0.F$FNIAIiv[ nC.NNAM COMPANY utes and 35 seconds. Mr. Wells, feeling gage 94 August 18, 1958 BROADCASTING Jazz Book Honors WQXR Series presented, and pictures of events featured during the past year. In a typical month WQXR New York and J. B. Lippincott (described in the booklet), KRON -TV serves Co., Philadelphia -New York, simultaneously approximately 38 agencies, makes 289 pub- celebrated the fourth anniversary on Aug. lic service announcements, offers 33 public 11 of the station's series, The World of service programs and allots over 20% of Jazz (Mon., 9:05 -9:35 p.m.) by publishing the station's time to the support of public a 319 -page paperbound book, "The Col- service enterprises. KRON -TV's public serv- lector's Jazz: Traditional & Swing," by pro- ice activities are supervised by Thomas F. gram host John S. Wilson. The radio series Mullahey, director of public affairs. also is fed to Voice of America and Radio Free Europe. Mr. Wilson is the jazz re- viewer for the New York Times, owner - WGN Conducts Opera Auditions operator of WQXR. Promising singing talent from the five - state Chicago area will be heard in a new KPEN (FM) Makes Fm Survey series of Opera Guild Auditions of the KPEN (FM) Atherton, Calif., has re- Air, presented by WGN Chicago in coopera- ported on the results of its survey of San tion with the Illinois Opera Guild. Slated Francisco Bay Area high -fidelity dealers to start Nov. 9, the showcase will feature and their impressions of public interest in talent competing for the guild's $1,000 fm broadcasting. A total of 52 replies were cash prize designed to further the winning contestant's tabulated out of 103 questionnaires sent to singing career. In preparation OUR the area's music dealers. To prevent biased for the program, WGN has begun a four - results, KPEN explains, the survey was month search of talent, with audition tapes taken under the fictitious name of "Grant- to be submitted later to a panel of judges. eouviage Regan Research Assoc." The final tabula- Finals have been scheduled for the program tion shows 50.1% of dealers report sub- of Feb. 1, 1959. Contestants may enter that eouets.. " stantial increase in fm interest; 51.9% by requesting blanks from WGN Inc., 441 notice a moderate increase in fm set sales; N. Michigan Ave., Chicago, or from music GIRL 34.6% of dealers say fm interest increase schools, and a deadline of Oct. 15 has been is due to "superior fm programming." set for entries. Contestants also are asked to submit recordings of their work. 'KCMC Days' Feature Bargains WJIM -TV WRCA -TV Explores Tv Impact covering ID Bargains offered by 22 Texarkana, Tex., Lansing - - retail merchants highlighted a three -day A series of programs investigating the Flint Jackson for CBS special sales event entitled "KCMC Days," impact of television on American life will promoted by KCMC Texarkana last month. start on WRCA -TV New York's The Open The station furnished participating sponsors Mind on Sept. 7, Richard D. Heffner, pro- with pennants and window streamers. Cus- ducer and moderator of the award- winning tomers also were attracted to the stores show, reported last week. Mr. Heffner, by six models carrying portable radios, four who also is director of programs for New "circus clowns" who distributed balloons, York's Metropolitan Educational Televi- dollar bills, cigarette lighters and other sion Assn., said 16 weekly half -hours would prizes, and a "KCMC Music Man" who be devoted to such subjects as "Tv and the Things You Should Know! gave away hundreds of phonograph records. Courtroom," "Tv and the Press," "Tv and Politics," "Tv and Conformity," "Tv as an Art," "Tv and KRON -TV Issues Service Booklet Education" and "Tv and the Engineering of Consent." Start of the special A report to viewers on public service series follows the return of The Open Mind entitled "Priority for Public Service" has from alternate -week to weekly appearances been issued by KRON -TV San Francisco. on Aug. 31 (Sunday 2 -2:30 p.m.). The illustrated booklet contains a roundup of the station's coverage in the public in- Broadens terest, reports on the awards received and WNTA News Coverage WNTA -AM -FM Newark is beginning to- 5 of the 10 leading agri- day (Aug. 18) a new two-hour news pro- cultural counties in gram carried five days a week (Mon. -Fri. Illi- nois lie in WREX -TV 7 -9 a.m.), which will be called MODEL NBN- land Nothing But News. It will be written and S- 5 of the 10 leading agri- MAGNETIC FILM edited by the WNTA news staff, with cultural counties in Wis- RECORDING /DUBBING Allyn Edwards as commentator. The pro- consin lie in WREX -TV SYSTEM gram will include a roundup of the news, editorial comment on news developments, land A completely 20 of the 400 transistorized, resumes of by -line columns in New York leading automatic operat- agricultural counties of ing magnetic Metropolitan newspapers, reviews of film and optical Broadway openings and the nation . lie in sound system for movie premieres, professional weather and time reports. WREX -TV land heavy-duty use. (Source: May '57 Sales Management) Supreme quality at low cost. Represented by H -R Write for WTVJ (TV) Plans Ice -Melt Event particulars. Television, Inc. On Wednesday (Aug. 20), WTVJ (TV) Miami, Fla., viewers will start guessing the 921 N. Highland Ave., Hollywood 38, Calif. exact hour, minute and second that a 300 - CHANNEL 13 ROCKFORD Export: Frazer a Hansen Ltd. pound block of ice will be melted away

BROADCASTING August 18, 1958 Page 95 PROGRAMS & PROMOTIONS CONTINUED

during the station's "Heat Wave Day" con- the best announcements for any product test, one of a series of events in WTVJ's or service advertised on the station. The QUAD - CITIES summer promotion campaign. The cake of best -of-all entry will win a Vespa motor ROCK ISLAND MOLINE E. MOLINE DAVENPORT ice, sculptured into a number "4" (channel scooter. number), will be removed from a freezer now the nation's and placed outdoors at 8 a.m. Prizes in- WBZ -TV Circulates Boston Guide clude a deep- freeze, hi -fi set, air conditioner and a television set. Beginning Aug. 25 clues The promotion department of WBZ -TV to the location of a hidden prize certificate Boston has distributed to local and national will be aired to open WTVJ's "Treasure agencies, clients and national sales repre- Hunt" contest. sentatives a booklet called "Ad Man's Guide to Boston." The booklet lists Boston adver- tising agencies, hotels, restaurants, news- 47tH Listeners Write WTIC Ad Copy papers, radio and television stations and Listeners to WTIC Hartford, Conn., have general services. TV MARKET been invited to demonstrate their talent in according to Television Age Magazine writing commercial announcements in the CBS Spot Issues Sales Booklet RETAIL SALES are above the station's "You Write the Commercial" con- A new radio promotion booklet released national average. Rock Is- test which closes Aug. 29. The competi- by CBS Radio Spot Sales for advertisers tion is conducted on all of WTIC's per- land, Moline, East Moline are and agencies contains pictures and brief sonality programs. With sponsor permission, biographies of nearly all of the personalities rated as "preferred cities" by some of the entries will be aired. Three heard on the fourteen stations represented Sales Management magazine radios are awarded daily to the writers of by the organization. Entitled "The Personal for the first 6 months of 1958. You too, can expect above - F:''s=asOx:£M:äntúïßä ï:ti2°.wá a. n. average sales if you BUY WHBF -TV NOW! PEOPL EA WEEKLY REPORT OF FATES AND FORTUNES

ROBERT S. SPAETH, senior account executive on ADVERTISERS & AGENCIES owagenmusualm Coco -Cola bottler advertisers and onetime Gen- eral Mills product advertising manager, to Leo WALTER M. HEYMANN JR. and LESTER A. DELANO Co., Chicago, as on named v.p.'s of North Adv. Inc., Chicago. Mr. Burnett account executive WHBF -T Heymann, director of sales development, joined Kellogg's Corn Flakes. North from Foote, Cone & Belding in January CBS FOR THE QUAD- CITIES this year. Mr. Delano, director of marketing serv- DON WALSH, formerly in district sales office of Represented by Avery -Knodel, Inc. ices (marketing, media and research), joined Ford Motor Co.'s Ford Div., Dearborn, Mich., North in 1958 from Christiansen Adv., Chicago. to media research staff of Erwin Wasey, Ruth - rauff & Ryan Inc., LA. ALLAN KALISH, previously national sales manager of WCAU Philadelphia, joins Philip Klein Adv., CHARLES H. RAMSEY, copywriter, Cunningham & Philadelphia, as v.p. and account executive. Walsh. and former creative director, Berming- HOTEL BRUCE M. UDDER, formerly account executive with ham, Castleman & Pierce. both N.Y., to Joseph WOOD -TV Grand Rapids, Mich., has opened his Katz Co., New York -Baltimore. as copy super- own advertising agency, Bruce M. Radder Adv. visor on American Oil Co. account. Agency, 425 Cherry, S. E. Grand Rapids, Mich. Agency will handle all types of media. LOUISE A. HARTMAN, home economist in recipe development section of General Foods kitchens MADISON AT 50TH JOHN J. SOUGHAN, formerly creative director for since 1956 and previously homemaking broad- Kenyon & Eckhardt on Pepsi -Cola account, to caster on WMAL -AM -TV Washington, has been English Lounge v.p. and advertising director of Pepsi -Cola Co., named product publicist for GF's Dream Whip Meeting place succeeding CHARLES DERRICK, resigned. low- calorie dessert topping. of show business, WAYNE JERVIS JR. and C. PETER FRANTZ have joined Leo Burnett Co., Chicago, as marketing super- DONALD SIROVATKA, formerly with R. G. Smetana Studio, Berwyn, Dl., joins & visors, former as v.p. CHARLES T. WEEKS, formerly Sidney Clayton with Gardner Adv. Co., St. Louis. also joins Assoc., Chicago, as designer on art staff. Burnett. Mr. Jervis was associate director of marketing services and member of plans boars VICTOR A. PIOTROWSKI, v.p. in charge of mer- at McCann -Erickson, Chicago. Mr. Frantz was chandising, Dancer- Fitzgerald -Sample, elected v.p. and head of plans board at Waldie & Briggs, president of merchandising Executives Club, New SO I.WIe lal, hand Chicago. York.

ROBERT F. G. COPELAND, with Ford Motor Co., EMMETT C. McGAUGHEY, executive vice president in Sovi Dearborn, Mich., in key advertising and sales charge of West Coast operations for Erwin Two of the finest hotels in New promotion positions since 1948, retired this month. Wasey, Ruthrauff & Ryan, elected president of York are just "around the corner" Mr. Copeland was previously with Kudner Los Angeles Board of Police Commissioners for from CBS. Dumont or NBC. Agency and BBDO in Detroit offices. second time. He was recently reappointed by Beautifully decorated rooma Mayor Norris Poulson to commission for second JOHN E. KUCERA, Ted Bates & Co., N.Y. media and suites for permanent five -year term and previously served as presi- supervisor, to assistant v.p. and director of net- dent 1955 -56 for one -year term. or transient residence. work relations in agency's television and radio Ideal headquarters. department. WATSON M. GORDON, 75, retired v.p. of McCann - WILLIAM WILGUS appointed manager of Hollywood Erickson Inc., died last Monday (Aug. 11), at office of J. Walter Thompson Co. CHARLES VANDA, Barnstable County Hospital, Pocasset, Mass. Mr. named director of programming, has also re- Gordon joined M -E in 1944 as manager of Boston ported to Hollywood. office. He later became v.p. and manager of HOTEL agency's New England division, remaining in HERBERT STOTT, recently associate media director this capacity until his retirement last December. of Lennen & Newell, N.Y., to Kenyon & Eck - ierkshire hardt's Los Angeles office as media manager. FILM agnumsentwammamagnommstm MADISON AT 52ND STANLEY REISS, for past four years project direc- LEONARD H. FIELDS, producer -writer and former tor, Alfred Politz Research Inc., appointed re- story editor (producer at Paramount and Repub- Barberry Room search manager, Parkson Adv., N. Y. lic, story editor with Universal), signed Friday Where the celebrities by MGM to assist SOL C. SIEGEL, MGM studio M. TENNEY HULETT, with Borden Foods Co., N.Y., head. as "liaison in the closer coordination of go after theatre as consumer research manager, promoted to the studio's motion picture making and tv activ- newly created post of market research manager. ities." Mr. Hulett, previously with Lever Bros. Co., N.Y., will be in charge of marketing and con- SHELDON ROSKIN named assistant publicity man- sumer research for Borden food products. in- ager, Hecht -Hill- Lancaster, N.Y., succeeding JOE cluding cheese and allied items. HYAMS, transferred to West Coast to handle pub- Page 96 August 18, 1958 BROADCASTING Touch," the presentation emphasizes in opening pages the reach, repetition and DAWN PATROL believability provided by radio but that not all radio stations have "authority." The Gene Klaven and Dee Finch, wake - illustrated booklet looks to the "listener- up duo disc jockeys on WNEW New confidence" established by the personalities York, are being heard from 5 -6 a.m. on six CBS o&o stations and eight CBS while on their way to work in their affiliates as the "authority" to sell products. private cars, which have been equipped Advertisers' success stories also are described with mobile telephones. When station with the personality sketches. management proposed starting the K &F show one hour earlier, the two d.j.'s, who now have to get up at 4:30 WIP Listeners Make 'Hits' a.m. to make the 6 a.m. on -air time, Fans of the Philadelphia Phillies base- suggested, half in jest, that they ought ball team are winning prizes in the "Get to broadcast on their way to work. a Hit" quiz game heard this summer on WNEW agreed and installed the tele- WIP Philadelphia. Sponsored by Foremost phones in the Klaven and Finch auto- Dairies, "Get a Hit" offers listeners a choice mobiles. Now, the two begin their of progressively more difficult baseball ques- morning show by pulling to the side tions, ranging from a "single hit" to a "home of the road occasionally to "insert" the Milkman's Matinee, heard from run." Entrants must mail their telephone best possible coverage of the nearly numbers to WIP and the numbers are drawn 12 midnight to 6 a.m. 2,000,000 people in the prosperous by quizmaster Dan Curtis. Scranton -Wilkes-Barre trading area combined operation with identical programming-ABC-TV basic affiliates cell Avery- Knodel for availebalfiea licity there [PEOPLE, Aug. 11]. Mr. Ruskin was STATIONS formerly with Columbia Pictures Corp. of Service PARKER SMITH, former corn TRANSCONTINENT TELEVISION ROBERT MENEAR appointed sales representative for mercial manager of WKYW T MGM -TV for San Francisco and Pacific North- and WGRC, both Louisville. CORPORATION west. Mr. McNear will be in charge of sales for Ky., named commercial man- tv commercials and industrial films. ager of WVJS Owensboro. Ky., WROC -TV, Rochester WGR. WGRTV, Buffalo succeeding JOHN T. RUT - WSVA, WSVA -TV. Harrisonburg WNEP.TV, LEDGE, HAROLD GOLDMAN, executive v.p. of National resigned to become Scranton WILKTV, Wilkes-Barre Telefilm Assoc., N.Y., announces addition of six president and general man- salesmen and their assignments: M.C. (JIM) GREG- ager of WHO() Orlando, Fla. ORY, formerly with ZN television programs, and Mr. Rutledge was also v.p. CRENSHAW ONNER, previously with Television and director of sales at Programs of America, Chicago office; PAUL WEISS, WVJS. EARL FISHER, program director of WVJS, adds duties formerly with Gross -Krame Productions, Chi- MR. SMITH cago staff; WILLIAM C. RHODES, recently with Re- of assistant general manager. public Pictures, Pennsylvania and West Virginia KENN MALONEY, KUVR Hold - territory, reporting to Chicago office; ROGER rege, Neb., program and news WILSON, formerly with Texas Co., Hollywood director, elevated to station office, and FRANK MEYERS, previously with Official Films, Dallas office. manager. Programmed HOWARD COLEMAN, station for the housewife NETWORKS 9r:oárnMN a manager of WMAQ Chicago, roäAa.ta announces resignation effec- tive Aug. 31. ... the buyer STEPHEN STRASSBERG, ABC assistant director of press BERT NOBLE, formerly assist- for the family information, promoted to di- ant of press information, manager WMBM Miami rector Beach, Fla., appointed corn - MR. RUTLEDGE succeeding HANK WARNER, re- mercial manager of WFEC Miami, DORIS M. SAN - signed to Join CBS -TV CAT FORD, previously with WNEM -TV Bay City, Mich DEADLINE, Aug. 11]. Mr. named Strassberg was previously program director of WFEC. publicity director of sta- tions WABC- AM -FM -TV New York. Before that he directed information for Eagle Lion MR. STRASSBERG Films. WISH PHILIP M. BERNSTEIN, exploitation manager of WJZ New York (now WABC) (1950 -1953) and Indianapolis with ABC press Informtion department, since 1953, has been promoted to assistant director of CBS Repretentev by Bolling press information for network. MR. OHLEYER MR. LAKE MR. REISINGER

ROBERT F. OHLEYER, WISH -AM -TV Indianapolis manager of local sales, named manager of radio WISH. JOSEPH E. LAKE, commercial manager of WFMY -TV Greensboro, N.C., appointed commer- cial manager of WISH-TV and RAY REISINGER, promotion and merchandising manager of WCKT Id (TV) Miami, named director of programs and STARK merchandising for WISH -AM-TV (AT DEAD- t' Y000 HOWARD E. LINE, Aug. 11). CONSULTANT BROKER AND FINANCIAL LOUISE W. MORRIS, with WDAK Columbus, Ga.. TELEVISION STATIONS local sales for eight years, promoted to director RADIO AND of national sales department. J. DONALD HOWE, formerly with Hearst Adv. Serv- { 58TH STREET SOAe! so EAST ELDORADO ice, N.Y., appointed WBAL -TV Baltimore local it 22, N.Y. NEW YORK sales manager. Mr. Howe received appointment as WBAL -TV account executive earlier this A CORINTHIAN STATION year. KOTV Tulsa KGUL -TV Houston at WANE -TV Fon Wayne LEWIS P. JOHNSON, formerly general sales man- WANE ALL IN NTIAL ager of WVUE (TV) Wilmington, Del., appointed WISH a WISH -N Indianapolis sales manager of WRCV Philadelphia. JOHN M. GROSS, in WBZ Boston program depart- BROADCASTING August 18, 1958 Page 97 PEOPLE CONTINUED REPRESENTATIVES stotammeatattmatinawast ROBERT A. LAZAR, formerly manager of WBEE ment for two years, to executive producer of Harvey, Ill., appointed general manager of WBZ -WBZA Boston -Springfield Program PM Chicago -midwest sales div. of Forjoe & Co. series. JACK HASKELL, tv account executive in N.Y. office RAY TURNER, former creative of Peters, Griffin, Woodward, station represent- director for Atlantic National ative, promoted today (Aug. 18) to tv sales Adv., N.Y., named WTAR manager of PGW's Los Angeles office. Mr. Norfolk, Va., station manager. Haskell, who joined station representative in Mr. Turner was previously 1955, formerly was associated in sales capacities with WTAR for eight years, with KTTV (TV) Los Angeles and CBS in rising from position of staff Washington, D.C. announcer to radio sales service manager. CHARLES DUNBAR, formerly general sales manager of WERE Cleveland and on CBS Spot Sales sales HERB WIXSON, formerly part staff, to Chicago office of John Blair & Co. as owner and general manager account executive. MR. TURNER of KGEE Bakersfield, Calif., appointed KSB San Diego RANDY GOETZE, formerly sales manager of WJAR v.p. in charge of sales. Providence, R.I., to Boston sales staff of Kettell- Carter Inc., station representative. BILL CHRISTENSEN, formerly with All American Markets, L.A., joins KTTV (TV) Los Angeles in merchandising- promotion department as field PROGRAM SERVICES imatelmaztizmasitzugastava merchandising representative. GERRY VELONA, ROBERT SACKMAN, v.p. and general manager of with KTTV since 1955, promoted to assistant to Ampex Corp., Redwood City, Calif., named to sales service manager. board of directors of ORRadio Industries Inc., Opelika, Ala. ORRadio is manufacturer of mag- RUTH B. ARMOLD, with WEWS netic 1953, ap- recording tape while Ampex makes mag- Cleveland since netic recording equipment. Two companies re- pointed assistant to general cently manager, JAMES C. HANRAHAN. merged with Ampex acquiring 27% Mrs. Armold, who served as interest in Alabama firm. secretary to general manager of WNBK Cleveland (now CLAIRE DEGENER, formerly agent in play depart- KYW), will also assist DON ment of Music Corp. of America, to Curtis PERRIS, WEWS assistant gen- Brown Ltd., London and New York authors' eral manager. representative, as head of plays, movies and television. NEWT DEITER, formerly with SEYMOUR (SY) FREEDMAN, ;ABS. ABMOLD KCOP (TV), KHJ -TV and formerly with Michael KFWB, all Los Angeles, ap- Todd in publicity and promotion, returns to pointed KRKD Los Angeles director of combined Romper Room Inc., Baltimore. as director of merchandising, promotion and publicity depart- public relations. ments. PROFESSIONAL SERVICES .:s PAUL A. McGUIRE, formerly account executive with WABD (TV) New York, to sales account execu- GEORGE VOGEL, formerly ex- WJIM -TV tive for WABC -TV New York, effective immedi- ecutive v.p. of MBS, to Spot- ately. light Promotions, New York covering merchandising and sales pro- Lansing-Flint- Jackson DON EVERS, previously with WMTV (TV) Madi- motion firm, as managing for CBS son, Wis., in sales department, to KFMB San director. Diego, Calif., as account executive. GORDON KOHLER, with A. C. KIRK ZUMWALT, formerly account executive with Nielsen Co. since 1945, ap- KDAY Santa Monica, Calif., joins KHSL Chico, pointed assistant to manager Calif., in similar capacity. of broadcast division EAT DEADLINE, Aug. 111 Mr. HERBERT M. HUMPIDGE, former commercial man- Kohler joined Nielsen as MR. VOGEL WSLS TV ager of WSAV Savannah, Ga., joins KMOX -TV eastern field representative St. Louis as account executive. and was promoted to manager of Nielsen Radio Index checking department. His responsibilities the highest rated were later expanded to include similar functions TOM BLOSL, formerly with Botsford, Constantine tv and & Gardner, Seattle, Wash., named I IRO -TV for station indexes. Seattle account executive. DR. HORACE S. (PETE) CRAIG, formerly with Joint ROANOKE, VA. Chiefs of Staff, U.S. Dept. of Defense, to Com- PAUL STACKE appointed WLOL -AM -FM Minne- apolis-St. Paul promotion manager. Mr. Stecke munications Counselors Inc., New York, as execu- station in also has weekend show on and Sunday tive assistant to executive v.p. ROBERT L. ZIMMER- Saturday MAN, formerly Chicago nights. VERN STEVENSON joins WLOL -AM -FM regional representative as for Dudley -Anderson -Yutzy, to CC Chicago office d.j. as manager. FRANK ANDREWS, announcer for WGTL Kannap- ERNEST W. JACKSON JR., formerly city sales division oiis, N.C., joins WSTP Salisbury, N.C., as local manager for Steck Co., Austin, Tex., joins Audio - VIRGINIA'S sales representative. Other WSTP appointments: land USA there as personnel manager. LARRY LAMBETH, announcer WPET Greensboro, N.C., to announcer, and SYLVIA WISEMAN, sales RENE MERLANDER, public relations department, promotion, WIS Columbia, S.C., to traffic and Stromberger, LaVene, McKenzie, L.A., joins pub- ROANOKE, VA. continuity director. lic relations firm of Harshe- Roturan there today (Aug. 18). television JACK POTTS, formerly sales manager of WCTC biggest New Brunswick, N.J., to WOV New York, as sales representative. MANUFACTURING ROBERT A. BAILEY, formerly marketing manager for WSLS TV SUZY GERBER, formerly with KPHO -TV Phoenix, data systems division and western division of Ariz., joins KPHO continuity department. Norden -Ketay Corp., Stamford, Conn., to indus- trial productions division of IT&T, San Fern- market... CHARLES D. WALKER, formerly with KHJ -TV Los ando, Calif., as director of marketing. Angeles, and KQED (TV) San Francisco, named director of guest relations for KTLA (TV) Los RICHARD H. GRIEBEL, previously director of manu- Angeles. facturing for Farnsworth Electronics Co., Fort ROANOKE, VA. Wayne, Ind., appointed staff assistant to man- EDMONDE HADDAD leaves job at KNX Los Angeles ager of manufacturing for Raytheon Manufac- MORE TV HOMES! and CBS Radio Pacific Network News Bureau turing Co., Waltham, Mass., in government as editorial assistant to travel to New York in equipment division. Mr. Griebel will be respon- preparation for one year's study at Columbia sible for administration of Raytheon's new plant U. under CBS News and Public Affairs Fellow at North Dighton, Mass. WSLS TV ship which he won in competition last year. INTERNATIONAL SR.KESEM k' M 3 sTi 3`F MORE PEOPLE! DON MacKINNON, KABC Los Angeles d.j., rejoins KIOA Des Moines, Iowa, in similar capacity. WILLARD F. KING, account executive of CKFH Toronto, Ont., to sales representative of Canadian TONY PARKER, formerly sports director of WTVH- Broadcasting Corp., Toronto. ROANOKE, VA. AM-TV Peoria and WTVP (TV) Decatur, both Illinois, adds duties of featured sportscaster for BOB AIKEN, formerly on sales staff of CFRB and KMSP -TV Minneapolis -St. Paul to those of chief CKEY, both Toronto, Ont., joins CJMS Mon- announcer. treal, Que., in sales department. age 98 August 18, 1958 BROADCASTING latter owns one -third of WPON Pontiac, Mich. FOR THE RECORD Announced Aug. 8. Presque Isle, Me.- Presque Isle Radio Co., 1390 Ice, 5 kw unl. P. O. address 31 Dudley St., Presque Isle. Estimated construction cost $24,950, first year operating cost $65,000, revenue $96,000. Ed- Station Authorizations, Applications ward Perrier, publisher, is owner. Announced Aug. 8. As Compiled by BROADCASTING Winchester, Va. -.John Greene Jr., 610 kc, 500 w D. P. O. address Box 515, Durham, N. C. Esti- Aug. 7 through Aug. 13 mated construction cost $28,500, first year oper- ating cost $36,000, revenue $48,000. Sole owner Includes data on new stations, changes in existing Greene is in phonograph records and music pub- stations, ownership changes, hearing lishing. Announced Aug. 8. cases, rules & standards changes and routine roundup. Wheatland, Wyo.- KOwboy Bcstg. Co., 1340 kc, 250 w unl. P. O. address Box 972, Laramie, Wyo. Abbreviations: Estimated construction cost $6,650, first year op- DA- directional antenna. cp- construction per- night. LS -local sunset. mod. - modification. erating cost $24,000, revenue $36,000. Owners are mit. ERP- effective radiated power. vhf -very trans.-transmitter. unl.-unlimited hours. kc- John C. Hunter (60 %) and others. Mr. Hunter's high frequency. uhf -ultra high frequency. ant. kilocycles. SCA- subsidiary communications au- broadcast interests: WCMP Pine City, Minn. -antenna. our.- aural. vis.- visual. kw -kilo- thorization. SSA- special service authorization. (58 %); KOWB Laramie (60 %), and KYSN Colo- watts. w -watt. mc- megacycles. D-day. N- STA- special temporary authorization. * -educ. rado Springs, Colo. (331,á %). Announced Aug. 12. Existing Am Stations New Tv Stations New Am Stations APPLICATIONS APPLICATION APPLICATIONS WILM Wilmington, Del. -Cp to increase day- Fresno, Cant.- Ronald and Karl Reichert and Nome, time power from 250 w to 1 kw and install new Harold Gann, ch. 53 (704 -710 mc); ERP 5.28 kw Alaska -Arctic Bcstg. Assn., 850 kc, 5 kw unl. P. O. address 5101 N. Francisco Ave., trans. (Request waiver Sec. 3.28 (c) of rules.) Vis., 2.91 kw asir.; ant. height above average ter- Chicago. Announced Aug. 11. rain 247 ft., above ground 250 ft. Estimated con- Estimated construction cost $43,450, first WCMW Canton, Ohio to increase power year operating cost $25,000, revenue $25,000. -Cp struction coat $38,400, first year operating cost from 1 kw to 10 kw; make changes in ant. (de- $71,400, $132,000. P. O. address 3093 Parent organization of applicant is non -profit revenue Evangelical Mission crease height), install directional ant. daytime North 99, Fresno. Studio- trans. location, Fresno Covenant Church of Amer- and new trans. Announced Aug. 13. Geographic coordinates 38° 48' 47^ N. Lat., 119° ica. Announced Aug. 13. Anaheim, KURY Brookings, Ore. -Cp to increase power 50' 45" W. Long. Trans: ant., RCA. Consulting en- Calif. -Orange County Bcstrs., 1250 from 500 w to 1 kw; make changes In ant. (in- gineer Elbert Dean, Fresno. Motel- owning Reich- kc, 1 kw D. P. O. address 637 E. Chapman, Orange, crease height) and ground systems; install new ert brothers and KARM Fresno announcer Gann Calif. Estimated construction cost $44,293, first trans. Announced Aug. 13. are one -third owners. Announced Aug. 7. year operating cost $41,085, revenue $60,000. David Evans WRAW Reading, Pa.-Cp to increase daytime of Diners' Club and Donald Wilson power from 250 w to 1 kw and install new trans. of U. S. Rubber each own one -third. Announced Announced Aug. 12. Existing Tv Stations Aug. 8. KAPA Raymond, Wash. -Mod. of license to Ukiah, Calif. -Mack and Alyce Powell, 1250 Ice, APPLICATION change hours of operation from unl. to specified 500 w D. P. O. address 2103 Waverly St., Napa, hours Monday thru Saturday: 6:30 a.m. to 6:30 KHAD -TV Laredo, Tex. -Mod. of cp (as mod- Calif. Estimated construction cost $15,935, first p.m. and Sunday 8:00 a.m. to 6:30 p.m. An- ified which authorized new commercial televi- year operating cost $60,000, revenue $70,000. Mr. nounced Aug. 8. sion broadcast station) to change corporate name and Mrs. Powell, equal partners, own KVON KOWB Laramie, Wyo. -Cp to change frequency to Southwestern Operating Company. Announced Napa, Calif. Announced Aug. 8. from 1340 kc to 1290 kc; change power from 250 Aug. 13. Albany, Ga.-Radio Albany, 1050 kc, 1 kw D. w unl to 1 kw, 5 kw -local sunset; change ant. P. O. address 2646 Cheshire Bridge Rd., NE, At- trans. and studio location and install directional CALL LETTERS ASSIGNED lanta, Ga. Estimated construction cost $12,200, ant. night and day (DA -2) and new trans. An- KREY -TV Montrose, Colo.- Western Slope first year operating cost $36,000, revenue $42,000. nounced Aug. 12. Bcstg. Co., ch. 10. Changed from KFXJ -TV. Equal partners are Thomas Maxwell (owner, WRDG -TV Cheboygan, Mich.- Midwestern WIBB Macon, Ga.), and Ben Akerman (manager, CALL LETTERS ASSIGNED Bcstg. Co., ch. 4. WGST Atlanta). Announced Aug. 8. WIRN Ironwood, Mich. -Lake Superior Bcstg. Lafayette, La.- General Communications Inc., WENN Bessemer, Ala.-Bessemer Bcstg. Co., Co., ch. 12. Changed from WJMS -TV. 1520 kc, 1 kw D. P. O. address 212 Jefferson St., 1450 kc. Changed from WBCO. KEYC -TV Mankato, Minn.- Two -States Tv Co., Lafayette. Estimated construction cost $60,000, KHOW Denver, Colo.-Western Bcstg. Enter- ch. 12. Changed from KMNF -TV. first year operating cost $160,000, revenue $75,000. prises Inc., 630 kc. Changed from KVOD. WSTE Fajardo, P. R.- Continental Bcstg. Corp., Owners are Paul Kurzweg Jr. (50 %), Edward WROP Lake City, Fla. -Gator Bcstg. Co., 1390 ch. 13. Wilson (25 %) and others. Former is physician; kc. FATION-WIDE NEGOTIATIONS FINANCING APPRÄI-SA RADIO TELEVISION NEWSPAPER

EAST COAST

FULLTIME FULLTIME INDEPENDENT NETWORK $325,000 $125,000

A choice property in semi -major Just the right property for an owner market. Good real estate. Profits show manager. Real estate included plus good return on this investment. Some some working capital with deal. terms. Either all cash or well secured notes.

PJ HRH _L_ $ \3XASS seem, v 1 S

Washington, D. C. Cleveland Chicago Dallas San Francisco Dewitt (Judge) Landis W. R. (Ike) Twining Wm. T. Stubblefield Jackson B. (Jack) Maurer Ray V. Hamilton 1737 DeSales St., N.W. 2414 Terminal Tower Tribune Tower Fidelity Union Life Bldg. 111 Sutter St. RI 8 -1175 EX 2 -5671 EX 3-3456 TO 1.6727 DE 7 -2754

BROADCASTING August 18, 1958 Page 99 license from Frederick Eckardt to Mansfield FOR THE RECORD CONTINUED Journal Co. owned by estate of Samuel A. Hor- i vitz, for $45,000. Announced Aug. 7. WOIC Columbia and WPAL WRIM Pahokee, Fla.- Garden of the Glades South Charleston, both Co., 1250 ke. Carolina-Seek acquisition of positive con- trol of licensee (Speidel- Fisher Bcstg. Corp.) WHBK Blakely, Ga. -Radio Blakely, 1200 kc. through purchase 50% WYTH Madison, Ga.- Madison Bcstg. CO.. 1250 of by Joe Speidel III from Albert Fisher Jr. for $90,000. Mr. Speidel previ- kc. Changed from WMGE. ously owned 50% KTOC Jonesboro, La.- Jackson Parish Bcstrs., of these stations and also owns 20% of WWBD Bamberg, S. C. Announced 920 ke. Aug. 12. WABW Annapolis, Md.-WASL Bcstg. Co. Changed from WIPA. WZYX Cowan, Tenn. -Seeks assignment of Planning KLFD Litchfield. Mina. -Meeker County Radio, license from Cumberland Bcstg. Co. (Arthur D. 1410 kc. Smith Jr., James P. Spencer and Frank Pearson WELZ Belzoni, Miss. -Humphreys County Jr.) to Guidon Bcstg. Co. for $35,000. Purchaser Bcstg. Co., 800 ke. is Michael R. Freeland, sole owner of WFWL Camden and 25% owner of WMCP Columbia, both Tennessee. Announced Aug. 13. Fm WHIST Harriman, Tenn.-See Whitesburg, Ky., Existing Stations above. a Radio CALL LETTERS ASSIGNED WJMW -FM Athens, Ala.- Athens Bestg. Co., Hearing Cases 104.3 mc. KNFP Arlington, Calif. -La Sierra College Bcstg. Co., 91.1 mc. INITIAL DECISIONS KCMI Los Angeles, Calif. -Immaculate Heart Hearing Examiner Charles J. Frederick issued College, 88.5 mc. initial decision looking toward granting applica- KAPP Redondo Beach, Calif. South Bay tions of Pompano Beach Bcstg. Corp., for new am Bcstg. Co., 93.5 mc. station to Station? operate on 980 kc, 1 kw DA, D, in KMUZ Santa Barbara, Calif. -Tri- Counties Pompano Beach, Fla., and Louis G. Jacobs for Bcstg. Co., 99.9 mc. new am station to operate on 990 kc, 5 kw DA, uni., in Miami -South Miami, Fla.; engineering conditions. Announced Aug. 13. Ownership Changes Hearing Examiner Charles J. Frederick issued initial decision looking toward grant of applica- APPLICATIONS tion of Brown Telecasters Inc., for cp for new KPAP Redding, Calif. -Seeks assignment of tv station to operate on ch. 12 in Beaumont, Tex., license from Philip Jackson to High Fidelity and denial of competing applications of KPBX Stations Inc. for $41.000. New owners are P. Dal - Bcstg. Co., and Television Bcstra. Inc. Beaumont. porto (50 %) and Victor Mimes (25 %), both of Announced Aug. 11. whom have service station interests, and in- Hearing Examiner Basil P. Cooper issued surance man C. E. Chamberlain (25 %). An- initial decision looking toward grant of applica- nounced Aug. 7. tion of Sherrill C. Corwin for cp for new tv WBLJ Dalton, Ga.-Seeks transfer of control station to operate on ch. 34 in Los Angeles, Calif., and denial of competing Req1111emenls (100 %) of licensee (Dalton Bcstg. Corp.) from application of H. C. Kenemer to L. C. McCall for $85.000. Mr. Frederick J. Bassett and William E. Sullivan McCall is consulting engineer. Announced Aug. 8. (partners), d/b as K -UHF (TV), Los Angeles. WCRY Macon, Ga.-Seeks assigment of license Announced Aug. 7. from William H. Loudermilk to W. H. Keller Jr. for $27,500. New owner Keller is majority stock- holder, WGOV Valdosta, Ga. Announced Aug. 13. Routine Roundup WSRS -AM -FM Cleveland Heights, Ohio-Seeks transfer of control (100 %) of licensee (WSRS ACTIONS ON MOTIONS Inc.) from S. R. Sagne and George Bickford to Commission on August 11 granted petition by Shawn Bcstg. Corp. for $352,000. John Kluge, to Sacramento Telecasters Inc. (KBET -TV), Sacra- be 74% owner, has following broadcast interests: mento, Calif., and Golden Empire Bcstg. Co. sole ownership of WGAY Silver Spring, Md., (KHSL -TV), Chico, Calif., for extension of time and KNOK Ft. Worth, Tex.; 90% of WINE -AM- to Sept. 10 for filing oppositions and responses to FM Kenmore, N. Y.; majority ownership of July 11, 1958, further modification of petition WEEP Pittsburgh, Pa.. and WKDA Nashville, for rule making ", involving Sacramento, by Tenn., and 37% of WLOF -TV Orlando, Fla. An- Irving J. Schwartz, William Steven George, and nounced Aug. 8. John Matranga, d/b as Capitol Radio Enterprises. WTCW Whitesburg, Ky., and WHBT Harriman, Commission on Aug. 5 granted requests for cor- Tenn.-Seek acquisition of negative control of rection of transcript in matter of Study of Radio licensee (Folkways Bcstg. Co.) by Clarence and Television Network Broadcasting filed by (Hank) Snow Charles CBS television affiliates: stations represented by Here's another aid to station E. Mosley (5 %) aSndeErnestn Tubb (45 %) m privity. CBS Spot Sales, other than CBS owned and op- through purchase of 40% from William R. Mc- erated stations: Meredith Publishing Company; planning -a brand new bro- Daniel for $24,000. Announced Aug. 13. National Broadcasting Co.; Edward Petry e Co.; WNLA Indianola, Miss.-Seeks transfer of con- Corinthian Bcstg. Corp., and commission counsel. trol of licensee (Central Delta Bcstg Co ) from By Hearing Examiner Charles J. Frederick chure describing transmitting W. L. Kent and John M. McLendon to W. R. and on dates shown Gertrude Landman (each 50 %) for $42,500. Mr. Scheduled prehearing conference for Sept. 18 equipment and building re- Landman is service station owner. Announced in re application of Newark Bcstg. Corp., New- Aug. 12. ark. N. J., and WMGM Bcstg. Corp., New York, for radio KQUE Albuquerque, N. M. -Seeks transfer of N. Y., for new fm stations. Action Aug. 11. quirements stations. control of licensee (KQUE Corp.) from Edgar Scheduled preheating conference for Sept. 23 Pechacek et al. to Dandy Beats. Corp. (Merritt in proceeding on am application of Sanford L. Itcombinesthe practical know - Owens, Robert E. Sharon, Kenneth R. Green- Hirschberg and Gerald R. McGuire, Cohoes- wood and Lee Vaughn, one -fourth owners) for Watervliet, N. Y. Action Aug. 12. of By Hearing Examiner Herbert how of experienced station WWPPEO Peoria, Ill. Mr. Sharon, who is nto be both Sharfman v.P. and general manager of KQUE, owns 25% on Aug. 12 and engineers and of WPEO. Mr. Greenwood also owns 25% of Granted request of Star Bests. Corp.. for ex- equipment WPEO. Mr. Vaughn, attorney, has small interest tension of time from Aug. 18 to Sept. 2 for filing in WPEO. Announced Aug. 12. initial proposed findings of fact and conclusions, provides a check -list as a guide WCLW Mansfield, Ohio-Seeks assignment of and for filing replies from Aug. 28 to Sept. 12 in

:. a:. r> ..;ax:.::wx . _ scF'.:'.'R, áí Major Market Independent For your free copy, write to x'200, 000.00 RCA, Dept. JC -22, Building 15 -1, Camden 2, N.J. Located in one of the southwest's finest large markets, this excellent daytime facility has shown a consistently good gross and steady profits. Some net quick included. $50,000 down, balance out over five years. RADIO CORPORATION Exclusive of AMERICA J3Lachd urn & liompan y NEGOTIATIONS FINANCING APPRAISALS WASHINGTON, D. C. ATLANTA CHICAGO James W. Blackburn Clifford B. Marshall H. W. Cassill Jack V. Harvey Stanley Whitaker William B. Ryan Washington Building Healey Building 333 N. Michigan Avenue STerling 3 -4341 JAckson 5 -1576 Financial 6 -6460

ge 100 August 18, 1958 ßeri.iocas-1iNu PROP]ESSIONAL CARDS _II

JANSKY & BAILEY INC. JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS Executive Offices CONSULTING ENGINEERS 1735 DeSales St., N. W. ME. 8.5411 Consulting Engineer PAUL GODLEY CO. RADIO F. TELEVISION Press 4, D. C. Offices and Laboratories Notional Bldg., Wash. Upper 6 Montclair, N. J. Pilgrim -3000 501 -514 Munsey Bldg. STerling 3 -0111 1339 Wisconsin Ave., N. W. Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Vashington, D. C. FEderal 3 -4800 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Lohnes & Culver 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 Engineering MUNSEY BUILDING DISTRICT 7 -8213 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 Pennsylvania Bldg. Republic 7 -2347 WASHINGTON 4, D. C. a. O. BOX 7037 JACKSON 5302 Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. CARR & ASSOCIATES A. EARL CULLUM, JR. RUSSELL P. MAY Consulting KEAR & KENNEDY CONSULTING ENGINEERS Radio & Television 1302 18th '11 14th S!., N. W. Sheraton Bldg. St., N. W. Hudson 3 -9000 INWOOD POST OFFICE Vashington 5, D. C. REpublic 7.3984 Engineers WASHINGTON 6, D. C. DALLAS 9, TEXAS Washington 6, D. C. Fort Evans LAKESIDE 8 -6108 Member AFCCE 1000 Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE Member AFCCE

SILLIMAN, MOFFET & GEO. P. ADAIR ENG. CO. GUY C. HUTCHESON LYNNE C. SMEBY ROHRER Consulting Engineers CONSULTING ENGINEER AM -FM -TV O. Box 32 CRestview 4 -8721 1405 G St., N. W. Radio -Television 7615 LYNN DRIVE Communications-Electronics 1100 W. Abram Republic 7 -6646 1610 Eye St., N.W., Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. ARLINGTON, TEXAS Executive 3 -1230 Executive 3 -5851 Member AFCCE Oliver 2 -8520 Member AFCCE

WILLIAM E. BENNS, JR. WALTER F. KEAN HAMMETT & EDISON ONSULTING RADIO ENGINEERS Consulting Radio Engineer JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS Associates 3802 Military Rd., N. W., Wash., D. C. !serge M. Sklom, Robert A. Jones Phone EMerson 2 -8071 BOX 68, INTERNATIONAL AIRPORT 8401 Cherry St. Hiland 4.7010

1 Riverside Road -Riverside 7 -2153 Box 2468, Birmingham, Ala. SAN FRANCISCO 28, CALIFORNIA Phone STate 7 -2601 KANSAS CITY, MISSOURI Riverside, III. DIAMOND 2 -5208 (A Chicago suburb) Member AFCCE

Vandivere & Cohen CARL E. SMITH VIR N. JAMES CONSULTING RADIO ENGINEERS J. G. ROUNTREE, JR. Consulting Electronic Engineers SPECIALTY 8200 Snowville Road 5622 Dyer Street 10 Bldg. NA. 8 -2698 Evans Brecksville, Ohio Directional Antennas 1420 New York Ave., N. W. EMerson 3 -3266 (a Cleveland Suburb) Washington 5, D. C. 1316 S. Kearney Skyline 6 -1603 Tel.: JAckson 6 -4386 P.O. Box 82 Dallas 6, Texas Member AFCCE Member AFCCE Denver 22, Colorado

JOHN H. MULLANEY A. E. TOWNE ASSOCS., INC. RALPH J. BITZER, Consulting Engineer PETE JOHNSON : onsulting Radio Engineers TELEVISION and RADIO Suite 298, Arcade Bldg., St. Louis 1, Mo. Consulting am -Im -tv Engineers ENGINEERING Garfield 1 -4954 2000 P St., N. W. CONSULTANTS Applications "For Results In erovdcee Engineering" -Field Engineering 420 Taylor St. Washington 6, D. C. AM -FM -TV Suite 601 Kanawha Hotel Bldg. San Francisco 2, Calif. Allocations Applications Charleston, W. Va. Dickens 3 -7503 Columbia 5 -4666 PR. 5 -3100 Petitions Licensing Field Service

MERL SAXON IRL T. NEWTON, JR. Consulting Radio Engineer Consulting Engineer 622 Hoskins Street 422 Washington Bldg., SERVICE DIR 15th and N. Y. Ave., N. W., Lufkin, Texas Washington, D. C. NEptune 4 -4242 NEptune 4 -9558 Telephone: EXecutive 3 -7165

COMMERCIAL RADIO CAPITOL RADIO CAMBRIDGE CRYSTALS Contact PRECISION FREQUENCY MONITORING COMPANY ENGINEERING INSTITUTE BROADCASTING MAGAZINE PRECISION FREQUENCY Accredited Technical Institute Curricula MEASURING SERVICE MEASUREMENTS 1735 DeSales St., N. W. 3224 16th St., N.W., Wash. 10, D. C. SPECIALISTS FOR AM -FM -TV FOR AM -FM -TV FULL TIME SERVICE Electronics engi- Washington 6, D. C. Practical Broadcast, TV 445 Concord Ave., Cambridge 38, Mass. O. Box 7037 Kansas City, Mo. neering home study and residence courses. Phone Jackson 3 -5302 Write For Free Catalog, specify course. Phone Trowbridge 6 -2800 for availabilities

BROADCASTING August 18, 1958 Page 101 fOR THE RECORD CONTINUED

SUMMARY OF STATUS OF AM, FM, TV Compiled by BROADCASTING through Aug. 13 ON AIR CP TOTAL APPLICATIONS LIe Cos Not on air For new stations AM 3,028 67 109 565 FM 524 99 63 TV (Commercial) 415 116 125 OPERATING TELEVISION STATIONS Compiled by BROADCASTING through Aug. 13 VHF UHF TOTAL COMMERCIAL 425 83 508' NON -COMMERCIAL 26 7 33' COMMERCIAL STATION BOXSCORE As Reported by FCC through July 31 AM FM TV LICENSED (all on air) 3,235 530 422' CPs ON AIR (new stations) 36 22 92' CPs NOT ON AIR (new stations) 105 93 114 TOTAL AUTHORIZED STATIONS 3,376 645 667 APPLICATIONS FOR NEW STATIONS (not in hearing) 412 36 47 APPLICATIONS FOR NEW STATIONS (in hearing) 109 30 58 THE TOTAL APPLICATIONS FOR NEW STATIONS 521 66 105 APPLICATIONS FOR MAJOR CHANGES (not in hearing) 311 19 35 APPLICATIONS FOR MAJOR CHANGES (in hearing) 41 0 16 AMPEX 351 TOTAL APPLICATIONS FOR MAJOR CHANGES 352 19 51 LICENSES DELETED 0 2 1 WITH CPs DELETED 2 0 3 ALL NEW ELECTRONICS There are, in addition, nine tv stations which are no longer on the air, but retain their licenses. There are, in addition, 37 tv op- holders which were on the air at one time but are no SEE YOUR AMPEX DEALER in operation and one which has not started operation. longerThere have been, in addition, 177 television cps granted, but now deleted (33 vhf and 144 uhf). There has been. in addition, one uhf educational tv station granted but now deleted. 854 Charter Street Redwood City California proceeding on Star's am application and that of cept proposed findings and conclusions in ab- Historyland Radio, both Fredericksburg, Va. sence of transcript in proceeding on am applica- By Commissioner Robert E. Lee tion of Austin Radio Co., Austin, Tex, and Austin dates shown Radio Companies "petition on the missed as moot. A HAZARD THAT Granted requests for change in date to file op- positions to motion to enlarge issues filed by By Hearing Examiner J. D. Bond =way Television Inc., and Public Service on Aug. 7 NEVER SLEEPS Bcstg. Co., and request by Tele -Views News Co., Granted petition by Peninsula Baste. Corp. for extension of time to file oppositions to mo- (WVEC -TV), Hampton, Va., for leave to amend tion to enlarge issues and supplement thereto, its application in the Hampton -Norfolk, Va., ch. A daily occurrence in Davenport, Iowa -Morane, m. tv ch. 8 proceed- 13 proceeding, to make part of petitioner's ap- - ing, to extent that time to file oppositions to plication information about merger arrange- Radio and TV Stations motion to enlarge issues is extended to Aug. 27. ments. Action Aug. 6. are accused of Granted petition by KEED Inc. for extension BROADCAST ACTIONS i of time to Aug. 21 to file opposition to motion by Liberty Television Inc., to enlarge issues in By Broadcast Bureau LIBEL SLANDER - Eugene, Ore., tv ch. 9 proceeding. Action Aug. 7. Actions of Aug. S Granted petition by Southeastern Indiana PIRACY - PLAGIARISM Bcstrs. Inc., Jeffersonville, Ind., for extension of WAVE Louisville, Ky.- Granted mod. of license time to Sept. 12 to file exceptions to initial de- to operate main trans. by remote control, using INVASION OF PRIVACY cision in proceeding on its am application and DA -I; conditions. that of Northside Bcstg. Co., Jeffersonville. Ac- WPTR Albany, N. Y.-Granted mod. of license COPYRIGHT VIOLATION Aug. 7. to change studio location to 1820 Central Ave., tion Colonie, N. Y.; waived Sect. 3.30(a) of rules. By Hearing Examiner Elizabeth C. Smith WSEV Sevierville, Tenn.-Granted cp to make through act of station, on Aug. 6 changes in ant. system. staff, announcer, speaker, Scheduled prehearing conference for Sept. 15 WFMQ (FM) Chicago, IR.- Granted mod. of in Farmington, N. M. ch. 12 proceeding (Farm- cp to decrease ERP to 11 kw; increase ant. talent, commentator, sponsor. ington Bcstg. Co., and Four Corners Bcstg. Co.). height to 560 ft.; and change type trans. and Scheduled a prehearing conference for Sept. ant- trans. location. 22 and continued hearing now scheduled for WKIC Hazard, Ky. -Granted mod. of cp to THE SPOKEN WORD IS MASTER! Sept. 2 to a date to be determined at prehearing change ant -trans. location and side mount 1m conference in proceeding on am applications of ant. BUT you can Unicol Bcstg. Co. (WEMB), Erwin, Tenn., and KPAM Portland, Ore. -Granted mod. of cp to Mace, Groves and Mace, South Gastonia, N. C. change type trans.; condition. I N S U R E WCVP Murphy, N. C.- Granted mod. of cp to By Hearing Examiner Basil P. Cooper change type trans. and studio location; remote against embarrassing loss on Aug. 6 control permitted. Commission by memorandum opinion and WRFM (FM) New York, N. Y.-Granted mod. by having our unique order adopted June 25 directed Armin H. Witten - of SCA for changes in equipment. berg to amend his application for new fm station The following stations were granted extensions Excess Policy at Los Angeles, Calif.; the amendment is re- of completion dates as shown. WTUP Tupelo, ceived. Miss., to 1- 20 -59; KLW Toledo, Ore., to 12 -31; at amazingly low cost. D. KBRO Bremerton, Wash., to 11 -21; KRPM (FM) By Chief Hearing Examiner James San Jose, Calif., to 10 -31 and KLIR -FM Denver, Write for details and rates Cunningham on Aug. 1 Colo., to 11 -18. Scheduled hearings on dates indicated in fol - WKAR East Lansing, Mich.- Granted authority lowing proceedings: fin application of South to remain silent Aug. 31 and Sept. 1; reason - Bay Baste. Co. (KAPP) Redondo Beach, Calif., holiday policy. on Sept. 23; in matter of assignment of call let- WLBA Gainesville, Ga.- Remote control per- EMPLOYERS ters KOFY to Intercontinental Bcstg. Corp. for mitted. Mateo, its standard broadcast station at San Actions of Aug. 7 Calif., on Oct. 8; fm applications of Santa Monica REINSURANCE Bcstg. Co., Santa Monica, Calif., Harold Lampel, WGRM Greenwood, Miss. -Granted cp to in- Garden Grove, Calif., on Oct. 22; am applications stall new type trans. of Donner Bcstg. Co., Truckee Bcstrs., Truckee, WSIC Statesville, N. C.-Granted cp to install Calif., and Lakeside Bcstrs., Sparks, Nev., on new type trans. CORPORATION Oct. 24; Berkshire Bcstg. Co. (WSBS), Great Bar- WKTS Brooksville, Fla.- Granted cp to in- rington, Mass., Naugatuck Valley Service Inc., stall new type trans. and change studio location; 21 WEST TENTH STREET Naugatuck, Conn., Norman O. Protsman, Val- remote control permitted. dosta, Ga., on Oct. 29; Sanford L. Hlrschbere and KXXX Colby, Ran.- Granted cp to install new KANSAS CITY, M.O. Gerald R. McGuire, Cohoes -Watervliet, N. Y., on trans. as aux. trans. at present main trans. site. Raw York, Chicago Sah Francisco, Oct. 31. KCMO Kansas City, Mo. -Granted cp to install 107 William 175 W. I00 gush By Hearing Examiner H. Gifford Irion new trans. at present main trans. site as aux. on Aug. 4 St. Jackson St Continues on page 107 Granted petition by Broadcast Bureau to ac- BROADCASTING Page 102 August 18, 1958 CLASSIFIED ADVERTISEMENTS Payable in advance. Checks and money orders only. DEADLINE: Undisplayed- Monday preceding publication date. Display- Tuesday preceding publication date. SITUATIONS WANTED 200 per word -$2.00 minimum HELP WANTED 250 per word -$2.00 minimum. All other classifications 300 per word-$4.00 minimum. DISPLAY ads $20.00 per inch. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. Amman's: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Bmeoaenaaa expressly repudiates any liability or responsibility for their custody or return.

RADIO RADIO RADIO Help Wanted Help Wanted -(Cont'd) Help Wanted-(Cont'd) Openings for manager, salesmen, announcers and Announcers Announcers engineer at new 5 kw radio station in Johnson City, Tenn. Address P. 0. Box 53, Jonesboro, Top, independent radio station seeking number Near Cleveland, need versatile announcer for Tenn. one disc jockey ersonalities. Now accepting personal appearances adult and teen dj shows, audition tapes. resume and recent photo. news. Must have two years commercial experi- Management Box 451F, BROADCASTING. ence. Excellent opportunity, salary open. Per- sonal audition necessary. Send tape with news Owner of profitable fuiltime indie single station Wanted: Versatile, intelligent man with knowl- spots and ad lib, or phone for appointment. southwest agricultural market wants to relax. edge of music, other than top forty tunes. Solid WPVL, Painesville, Ohio. Needs responsible man capable all phases includ- NBC am -tv operation wanting man to grow with ing sales. Choose your own title: all owner wants us. Box 453F, BROADCASTING. Technical is results. Substantial guarantee plus percent gross will exceed 10,000. Town is 20,000; 30 -mile Music -news operation, Texas -New Mexico area Chief engineer for brand new directional day - radius 100,000. Personal interview required. Send needs hot jockey, program director. Send photo, timer in Pittsburgh area one of growing chain. complete details first letter. Box 538F, BROAD- tape, resume. Box 465F. BROADCASTING. All new equipment with excellent layout. Excel- CASTING. lent salary and working conditions. No an- nouncing required. Personal interview necessary. Fast pace production dj for formula operation. Box 180F, Saks Medium sized midwest market. Send tape, re- BROADCASTING. sume, picture, salary and references. Box 468F, com- Combo man -1st class ticket with some announc- Opportunity radio salesman. Salary plus BROADCASTING. ing Immediate opening. Box 493F, BROAD- mission. Good market. ABC Texas station. Box CASTING. 403F, BROADCASTING. Newsman -First phone for top -rated midwest Kilowatt. Small rich mar- station to start September 1, 1958. Duties are de- Leading eastern independent seeking first class Aggressive. Midwest. voted exclusively to news. Need resume, tape engineer capable of assuming complete respon- ket. Box 489F, BROADCASTING. and photo at once. Box 470F, BROADCASTING. sibility of chief and minimum of air work. Send A real challenge to a man With experience in resume, tape and recent photo. Box 510F, radio advertising sales. We are a red hot top- Opening September 15 for stable experienced BROADCASTING. forty, offering commission of 15% with a small staff announcer, morning shift. Dignified news. This area has friendly commercials. No characters or funny Chief engineer to maintain 250 w Virginia am weekly draw to get you started. men. Small market northern South Carolina. Box using remote control. Announcing ability pre- doubled since '98 and is expected to do the same 472F, BROADCASTING. again. If you want a station to grow with this is ferred but not necessary. Send complete back- it, it's in Florida. Reply to Box 532F, ground information with references, etc. This is and 50,000 watt CBS station needs personality now an immediate and permanent opening for the BROADCASTING. to spin country records and do staff work. Should right man. Box 525F, BROADCASTING. Salesman, experienced. Salary plus commission. have experience and good recommendations. accounts lots of po- Send photo, resume and tape showing versatility. Wonderful opportunity for a good combo man Car necessary. Established Salary commensurate with ability. Box 480F, who is a good engineer with first class ticket, tential. KCHA, Charles City, Iowa. BROADCASTING. who has a good voice who would like to move into tv. Make a good living with a permanent California, KCRJ Delano. Serves 1.300,000. In- job, then send resume, creasing sales staff. First phone. Mid -west. Daytime. Ability precedes pic and tape to Chief En- experience. Box 487F, BROADCASTING. gineer, KCKT -KGLD, Great Bend, Kansas. No Immediate opening for salesman who can also drunks or drifters. $75.00 call football and basketball play -by -play. Engineer -announcer. Iowa. Good music. No ex- Chief engineer announcing desirable. Good weekly salary plus sales commission. Single sta- perience necessary. Box 488F, BROADCASTING. wages and working conditions, remote control. tion market, 23 years a fulltime independent Give full resume in first letter. KXGI, Fort Send play -by -play tape and full details. KOCA. Leading eastern independent contemplating girl Madison, Iowa. Kilgore, Texas. disc jockey. Must be experienced. Now accepting Successful salesman for position as sales manager. audition tapes. Include resume and recent photo. For chief engineer, we want family man who en- Commission plus percentage of profits. State cur- Box 509F, BROADCASTING. joys small town life, who wants his children to rent billing and earnings. WHTG, Asbury Park, go to fine uncrowded schools . . who wants to N. J. Experienced announcer. A man who considers live in pleasant Pennsylvania college town and news and commercials as important as music. work for prestige organization. Some announc- No beginners please. Box 520F, BROADCAST- ing desirable, not essential. 250 w am plus fm. Announcers ING. Not a big station, but a lot of awfully nice people with which to make a permanent home. Florida. Need experienced personalty pop dj. Write or wire full details, photo, present earnings Above average salary. Promotion minded station. Somebody else is taking my place. No mainte- to Suite 1428. 30 Rockefeller Plaza, New York 20. Send tape. background. Box 750E, BROADCAST- nance. Situated Seattle. Box 530F, BROADCAST- ING. ING. Studio engineer, recording control room experi- ence with live music and dramatic productions. Negro di- southerner only-religious or RdcB- Uncle Sam is creating vacancy. Need staff man Thorough technical background. Contact Ernest America's highest audience rated negro group. for fulltime single station fast -paced music and W. Merkel'. Chief Engineer, Recorded Publica- Picture, tape, letter Box 903E, BROADCASTING. news. Southwest town of 20,000 fifty miles from tions Laboratories. Camden 5, New Jersey. wanted in major market. This is permanent job in estab- Move up. Seasoned staff announcer lished station. Will consider 1st phone beginner. Production -Programming, Others September. News gathering and writing ability Needed by September 15th. Box 539F, BROAD- important but not primary duty at present. No CASTING. top 40 deejay types. Northern Illinois kilowatt Mr. News Director, this ad will run until we find independent. Write age, education, marital status, the right man. We need a newsman who gets experience in detail. Personal interview required. Need announcer with 2 years experience for staff behind the surface news; who knows what's go- Box 187F, BROADCASTING. of metropolitan area station. Good salary and ing on. News in depth is our most important conditions, an excellent chance of advancement service. Good salary and facilities. Write Box Girl experienced staff announcer, Pauline Fred- within our expanding chain. Send tape. photo. 179E, BROADCASTING. erick voice quality and diction. Apply NBC resume and references. Box 547F, BROADCAST- BROADCASTING.In- ING. Metropolitan, top rated independent needs sharp termountain station, Box 33IF, traffic director. Unlimited opportunity. Im- mediate opening. Rush complete details. Box Announcer-first phone -a wonderful opportunity Good music station requires full time experi- BROADCASTING. for a young man looking for a good starting enced announcer with extensive classical music 502E, salary, plus and language background. Send resume t fine arts Production director modern radio. Top indie, top Georgia statioox 345F. BROADCASTING.S and audition tape. Box 560F, BROADCASTING. ten market. Sturz, Barteell, Plough, McLendon. Wisconsin lakeshore daytimer desires 1st ticket or similar experience required. Fantastic Box BROADCASTING. Good announcing job open immediately on prog- uniittyy, Box 114F. announcers. 351F, ressive live -wire music station. Sales, too, if Metropolitan midwest radio station looking for desired. Box 562F, BROADCASTING. $6000 per year for news director with know how family men to do a complete job. Established news minded versatile radio announcers. Prefer station will provide the working tools, you pro- who accent responsibility. Excellent salary and Wanted, competent announcer with first class vide company benefits. No specialists. Do own board ticket. Good pay and working conditions 25 the knowledge and interest. Full details to work. Send resume, tape, recent photo to Pro- miles from Glacier National Park in America's Box 318F, BROADCASTING. gram Manager, Box 397F, BROADCASTING. most beautiful recreation area. Write Dick Vick, KGEZ, Kalispell, Montana. News director. Must be able to take full charge Desire football announcer plus staff duties. Tell of department, with heavy news schedule: be all. Texas station. Box 402F. BROADCASTING. thoroughly experienced in local reporting, have Stale mate? Write your own salary as salesman - an authoritative style and able to direct other Staff announcer wanted for "modern radio" anouncer. Guaranteed $400 start. You keep talent news personnel. Leading, north central regional, network affiliate in Michigan. Immediate open- sales fifteen percent. Rush tape, photo, back- in major market. Salary and working conditions ing, good employe benefits and working condi- ground KPRK. Livingston, Montana. tions. Starting salary $80.00 weekly. Must enjoy above average. Will only consider applicants with music shows and staff work, very little news and successful background in similar position. Reply sports. Send full information first letter, no Immediate opening for top flight personality type in detail, giving past experience, salary expected, tapes. Personal interview will be required be- announcer. Rush experience, tape, photo proof and attach small photo, which will not be re- fore job is filled. Write Box 415F, BROAD- of performance to Bill Frosch. WISH, Indianap- turned. Confidential. Box 515F, BROADCAST- CASTING. olis, Indiana. ING.

BROADCASTING August 18, 1958 Page 103 RADIO RADIO RADIO Help Wanted -(Coned) Situations Wanted- (Cont'd) Situations Wanted -(Cont'd) Production- Programming, Others Announcers Announcers Aggressive news director network station in Girl di announcer. Go anywhere. Ready now. Beat generation night jockey. Sales enthusiasm major southeastern market. Good salary plus Run own board. Can sell too. Steady, no bad only. Presently employed. Box 553F, BROAD- habits. Love to build audiences and grab ac- CASTING. experience flstlocal eternews rite Boxu540F, BROAD- counts. Tape and resume. Box 304F, BROAD- CASTING. CASTING. Staff announcer, deejay. Good commercials. Thoroughly trained. Versatile, all phases. Box News: Excellent opportunity for aggressive, ex- Personality -dj, strong commercials, gimmicks, 506F, BROADCASTING. perienced newscaster, reporter and editor. Num- etc., run own board. Steady. eager to please. Go ber-1 rated station, with live, 24 hour, local news anywhere. Box 313F, BROADCASTING. Versatile announcer, single, some experience in operation, using mobile units, tapes, etc. Salary production department, can operate board. Corn- commensurate with experience and ability. Con- Staff announcer -newsman experienced. Currently plete SRT training. Box 514F, BROADCASTING. fidential. Send full information, including when employed, married, college background. Box available, salary expected, small photo and audi- 353F, BROADCASTING. Warm, friendly, relaxed dj 3 years experience. tion tape, to Roger G. Berk, V.P., WAKR, Akron Good on news, interviews. Good voice, desire 20, Ohio. 5 years radio. Know music. Want permanency. fair size market with good pay. Box 5I8F, Presently southeast. Married. Box 388F, BROAD- BROADCASTING. Copywriter, traffic girl ',anted. WEZY, Cocoa, CASTING. Florida, permanent. Strong on copy. Submit Announcer, B.A. degree. Radio major, journal- sample, photo, experience. Wanted nowt Want Job as deejay for pops or hillbilly station ism minor. Third class license. Experience on 1 within 300 miles of Washington, D. C. Teen -ager, kw. Deejay, news, transmitter engineer. 5A draft Newsman. Radio and television, capable leg and H. S. graduate, good voice, no experience of any status. Family. Box 517F, BROADCASTING. airman with small market station experience, kind. I learn fast. Box 400F, BROADCASTING. who can gather. write, and air news: journalism Sportscaster- staffer. Football, basketball, base- education background preferred; married; vet- Have car -will travel to Florida. Recent broad- ball. Two years commercial experience with 1000 eran; stable and dependable with good refer- casting school graduate. Will start bottom, work - watt daytimer. University of Alabama graduate. ences; one who wants a permanent berth in a up. Ambitious, veteran, single. Available Sep- Prefer south. Box 519F, BROADCASTING. news department which has twice received na- tember 1. Box 420F, BROADCASTING. tional recognition. Scale starts at $85 for 40 hours. Salary commensurate with experience soon; college grad- Minneapolis, St. Paul area. Two years experi- ability. Third phone, second phone ence. Married, two children. Currently employed, phone uate; perfect Polish and English language; 521F, BROADCASTING. WKBN Youngstown, Ohio, STerling2- 11145. voice and diction; disc Jockey, control board best references. Box operator, news director, strong on news, sales, Wanted. Woman copy -news writer. Limited air commercials, polkas. Box 431F, BROADCAST- 1st phone. Announcer. 29. Married, 2 children. 5 work. Midwest day -timer. Well established, com- ING. years experience. Seeking permanency and fu- munity of 25,000. Send tape and resume to R. K. ture. Prefer west. Box 522F, BROADCASTING. Baker, WLDS, Jacksonville, Illinois. Morning man /engineer. All phases. Eight years experience. Family #100. Box 481F, BROAD- Personality di, strong news, 26, college degree, CASTING. veteran, married, mid- Atlantic states, $100 up. Situations Wanted Box 523F, BROADCASTING. Top top -40 morning man for a top ten market. Management We hired a high -rated morning man with a most Hot 2 -man team: Inimitable. Try O'Shea and impressive "top -40" station track record. A Rose for laughs. Box 524F, BROADCASTING. Management, operations, revenue expansion. Will change in our programming policy put this consider special assignments. Thirty years ex- talented man in a creative straight- jacket. If you Beginning di- announcer, personality, board, in- perience. Box 329F, BROADCASTING. are looking for a zany, loyal, hardworking per- telligence, and drive. Radio graduate. Box 527F, sonality, we will put in a good word for him and BROADCASTING. Have $3,000 to invest in a new or old station he in turn will send you tapes, resume and and take over management. Employed, 10 years other supporting documentation. Station Man- Wake -up listen, to the finest sound in radio's experience in all phases of radio. North Caro- ager, Box 466F, BROADCASTING. forward look. DJ with proven ability to make or lina, South Carolina or Virginia preferred. Mar- keep audience. Top production, ideas galore. ried, top references. Box 475F. BROADCASTING. Sincere announcer-Strong on news; tasteful in Top 200 markets only. Family. Box 529F, BROAD- music. 1 year radio -tv school; 2 years expe CASTING. General manager. TV and radio. Strong on sales. ence first phone. Currently WBNX rNI t Long record of high volume and net profits. Available Sept. 15th. Prefer California. Box 474F, Announcer -dj, excellent news, offers 2% years Available first of year, if you like me and I like BROADCASTING. experience for good paying job medium or large you. Now employed in million market. Box 486F, market. Now employed. References. Prefer sw BROADCASTING. Top personality- Television and radio -an- Penna., but will go anywhere if the price is nouncer, disc jockey. actor, newscaster. Seven right. Box 531F, BROADCASTING.. Manager or sales-manager-8 years experience years in nations number 4 market. Before that - all phases of small markets up to 40,000. First network staff. Presently employed at the most Disc jockey: Family man. Top-rated. Soft -sell, phone, experienced announcer and production successful O. & O. stations in the country at relaxed, friendly ad-lib commercials. Seeking ability. Married, 28 and sober. preference central $15,000 a year. Looking for comparable offer with permanence.anence. Future. Box 533F, BROADCAST- Texas. Box 494F, BROADCASTING. further opportunity and guaranteed security. Have a hat -full of proven programs. Box 476F Business manager, who is also a CPA., with an BROADCASTING. Announcer -dj; experienced; ready for larger excellent background in radio and tv station market. Music, news, commercials. Box 541F, operations. Strong in all phases of finance, film, Experience and imagination! Fellow with good BROADCASTING. talent negotiation. sales service, traffic, etc., as writing background in radio and tv. Nice voice. well as excellent sales sense. Best of references. Prefer metropolitan or Florida market. Excellent Announcer -di; strong on news, commercials, Now in metropolitan market and looking to as- reference. Box 478F. BROADCASTING. sales. music. Operate board. Box 542F, BROAD- sociate with station or group. Box 498F, BROAD- CASTING. Experienced employed "pop" deejay. Newscaster. CASTING. College. Married. Negro. No accent. Box 479F, News editor- announcer. Excellent experience Manager of top Florida station looking for bot- BROADCASTING. Northeast only. Box 543F, BROADCAST- tom California station that wants to get on top. record. Best references in the business. Medium to Announcer -program director- newscaster -di. 5t ING. years radio. Versatile all phases. 2 major market only. $15,000 year minimum. Must years tv. 31. Amrouacer -dl; also sales, copywriting. News, have complete control. Box 513F, BROADCAST - 1st phone. Correct and clear pronunciation even Box ING. on station breaks. California, Nevada, Oregon commercials, music. Operate board. 544F. only. Box 482F. BROADCASTING. BROADCASTING. Have ability-will travel! Manager, experienced. Present time Looking for a little talent? I have as little as Top -rated morning or afternoon di. Desires re- manager of television vhf opera- anybody. First phone, now in southeast. Bidding turn to metropolitan competitive market. Ten tion. Sales minded-locally and nationally -Set- My professional. Pre- ting records in present market. Write Box 567F starts at $150.00. Box 483F, BROADCASTING. years experience. product BROADCASTING. fer eastern progressive station. All sports play - Fortunate and first -ranked di looking for posi- by -play, Grade A. Box 545F, BROADCASTING. tion in, or near, Cincinnati. Now with 1 kw indie. Sales Ex-AFRS program director. Married. You name Experienced announcer with professional de- the music, I'll play it and like it. Run own board. livery to commercials. disc jockey and news. Go- getter, experienced, seeking good potential. Fine sports. Good news. Available September 20. Box 546F, BROADCASTING. Prefer deal including air work. Can run own Box 484F, BROADCASTING. board. All around man -what you're looking for. Presently employed "good morning" man. Sales - Box 305F, BROADCASTING. Adult appeal-Variety music- seasoned morning showmanship. Box 552F, BROADCASTING. man looking for good morning opening in metro- Have guts, will travel-Experienced radio -tv politan market. Family type gimmicks, bright, Announcer/dj/news, college grad. Broadcasting salesman desires position with Wisconsin station peppy. Box 985F, BROADCASTING. major; veteran; 2é. Experienced. Anxious to in sales, managerial capacity or will travel mid work in Florida or mid -west. Tape and resume west for film syndicate. Box 499F, BROADCAST- Versatile, experienced announcer available two on request. Box 549F, BROADCASTING. ING. week's notice. Ohio, northern Kentucky area. Box 495F, BROADCASTING. Excellent staff announcer, sports news- exrep- DJ and sales. Want some air time, plenty of sales tional adult di- television experience -potential time. Ten years in highly seasonal market doing Announcer-di. Six years radio program director-age 25, single, midwest area, midnight til dawn show, selling own time as well experience, four immediately available. Box 554F, BROADCAST- as years at present location. Age 23, smooth, reli- daytime. No floater, mature, presentable, good able, married, 4F. Available now. Box 496F, ING. education, pleasant identifiable voice. Creative BROADCASTING. copy writer. Proven record. Employed. Box 528F, Announcer-two years experience. Returning BROADCASTING. South from Marine maneuvers September first. Vet., -only. Mature announcer -continuity writ- 25, married. Prefer midwest. Sharp board op- er. Nine years experience all phases radio. Age Box BROADCASTING. Announcers 32. Single. Box 501F, BROADCASTING. erator, likes news. 561F, Good music station announcer with program- Football- basketball official, good lay -by -play ming experience, single. 3 years background in I've got the voice if you have the job. Just dis- experience, desires western Pennsylvania radio - this medium. Audition tape, photo and further charged from the service and would like to learn tv connection. Pleasing delivery, accurate de- particulars on request. Box 283F, BROADCAST- the business. Phone HO 2 -4300, Ext. 219, Wash- scriptions, expert authentic background. Much ington, D. C. Box 504F, BROADCASTING. public speaking. Box 11111, Pittsburgh 37, Pa. Negro deejay, good board man, fast patter, Midwestern sports announcer, three years ex- Working pd in network affiliate wants staff or smooth production. I'm the one you're looking perience, also staff and dj background. Presently news position larger station. Presently employed for, Tape and resume. Box 303F, BROADCAST- employed. Will travel. Box 505F, BROADCAST- dj news feature shows. Can gather and write ING. ING. local news. Nick Alexander, Fairfield, Iowa.

Page 104 August 18, 1958 BROADCASTING RADIO STATIONS FOR SALL,, RADIO TELEVISION Situations Wanted -(Cont'd) Help Wanted -(Cont'd) NORTHWEST Full time Announcers Sales exclusive. Good market. $10,000 down. Combo operator. Three years experience. Excel- Dominant CBS station in southeastern market of lent references wants progressive station. Herb over 500,000 homes has rare opening for ex- Sioux City, Iowa. perienced local -area salesman. Our retail -area Competitive. 1 KW. Full time. Grow- Boyer, 2829 Grandview. sales are an important part of our business. Good base, plus attractive commission plan per- ing area. Gross $90,000. $25,000 Announcer -di. Married. 25, good voice, person- mits you to build your income. Present account ality. Wants steady job as announcer in the list will be turned over by current salesman down. southern area. 5 years independent eastern or Mass. who is being promoted to local sales manager. experience. Contact Bob Germain, Colrain, Want family man with desire to work and make Exclusive. Daytime Tel. National 4 -3460. money. If your record will stand thorough in- Kilowatt. $20,- vestigation please write, sending complete de- 000 down. Announcer, 1st phone. 2 years experience. Prefer tails including sales record and picture first west. Rod Mitchell, 575 Bailey Ave., Mt. View, letter. Box 445F, BROADCASTING. Phone YO 7 -3615. -Ours is a Personal Service- California. Announcers staff man, 6 experience, announc- Versatile years Married. Bob Leading southwest tv station needs announcer- er, dl chief engineer, first phone, director. Send Pearson, 63 East Greenwich Avenue, West War- full details, tapes, SOF, pictures. wick, Rhode Island. Box 491F, BROADCASTING. Technical SOUTH Technical Engineers for studio, transmitter or remote unit. Excellent station in competitive ex- Full power, well equipped educational vhf mid - Ambitious chief engineer, 11 years broadcast south. Box perience. All phases am and fm. Not afraid of 358F, BROADCASTING. market. Asking $65,000 with 29% hard work. Desires chance to prove ability at No announcing. Box 460F, Educational vhf in Florida needs several tech- down. progressive nicians immediately. Starting salary $90.00 a BROADCASTINGn. week. Submit complete details including photo- graph in first letter. Box 477F, Exclusive daytimer. Buy stock. $85,- First phone engineer, wants more engineering andSrTINGnces less records. West coast man, low and medium 000 with 29% down. Ideal town. power, directional experience. Glad to announce, TV transmitter 463F, BROAD- engineer for full power vhf, no personality" shows. Box south. Inexperienced men considered. Box 563F, CASTING. BROADCASTING. -Ours is a Personal Service- 1st phone operator, 1 year experience, seeks Two good first class engineers who can do main- permanent position in New York metropolitan tenance have a year or two experience in tv. area. Dependable. Married. Box 481F, BROAD- Want to improve themselves. Should be familiar CASTING. with control room techniques. Good salary for good men. If you are good, then send resume to MIDWEST Need work. Have 1st phone, light broadcast ex- Chief Engineer, KCKT -KGLD, Great Bend, perience. Will travel. Box 518F, BROADCAST- Kansas. ING. Gross $85,000. Competitive mar- Production -Programming, Others 1st phone, four years tv radio maintenance ex- ket. Full time $50,000 down. perience. Prefer midwest. Box 534F, BROAD- Excellent opportunity for news director radio CASTING. and tv, seven -man department, equipped with Western Union weather, news wires, mobile unit, Young man, draft exempt, some knowhow. Seek- portable recorders and beeper. Photo department Box for still and film pics. Send tape, photo, examples ing start in radio. Third phone, will travel. of work and salary requirements plus complete 535F, BROADCASTING. background. Box 401F, BROADCASTING. SOUTHWEST Chief engineer- reliable, conscientious, experi- Midwest network affiliate in major market needs enced, all phases construction, maintenance, di- aggressive program director, who can hypo op- Daytimer. Competitive market. rectionals. No announcing. Box 551F. BROAD- erations and raise ratings. Send full information CASTING. and picture first letter. This is a real opportunity Asking $80,000 with half down. for the man who wants to work and can produce 1st phone-south or southwest, 1006 Britt Avenue. results. Reply Box 500F, BROADCASTING. Top facility in tremendous market. Columbus, Georgia. FA. 2 -7150. Experienced woman television copywriter needed $100,000 down. Full time. Well by WFMY -TV, CBS Channel 2 affiliate in Greens- Production- Programming, Others boro, N. C., immdiately. Excellent working con - staffed. ditions-5 -day week -two -person department. Copywriter, trained, male, employed, re- locate. Send complete resume, samples of copy, salary Living wage, solid operation, warm climate. No requirements, photograph to Miss Pace, WFMY- -Ours is a Personal Service- n. "straight .Request samples. TV. We are only interested in person who wants Box 471F, BROADCAS permanent employment. Production director, Bartell experience. If you can find a better one -hire him! Box 497F. TELEVISION BROADCASTING. WEST Producer -director- creative, capable, stable. M.S. Situations Wanted degree tv production. 5 years commercial pro- Ideal station in competitive market. duction, experience in numerous program types - musicals, news, variety, quiz, public affairs. Management Full time. Gross $110,000. Good Employed in large three station market. Desire relocation. Directing bulk live programming for 12 years, announcing, programming, sales, now terms to right buyer. Will take present employer. Married. Box 503F, BROAD- ready to manage. Reliable family man with ex- cellent sales background. Young executive type. around $30,000 down. CASTING. Presently employed major eastern market, tv sales. Box 490F, BROADCASTING. Producer -director 26, single, wants to relocate, large market. Wide directing experience. Former We have a list of excellent proper- photographer, announcer, news director, produc- Sales tion manager, coordinator. First phone. More ties and would be glad to send than a button pusher. Knows film too. Prefer Successful and employed sales executive of one of the top stations in the country desires man- them on to qualified directing and/or producing for station active in ager /sales manager position with smaller vhf buyers. live programming; or agency doing film or live network affiliate. Must have charge both na- production. Available immediately for interview. tional and local sales. Excellent ten year tele- Box 512F, BROADCASTING. vision background. References from best known men in television. Box 443F, BROADCASTING. Slender, passive, young writer will sell creativity for air -conditioned office, stimulating work and Do you need a sales manager that can show your quiet companions. Box 556F, BROADCASTING. present organization how to get the job done and increase billings/ 12 years experience. Pres- Versatile young man experienced in publicity, ent time employed in management status. Write promotion, merchandising, copy, production, Box 566F, BROADCASTING. JACK L. STOLL news reporting and writing. Can sell time and announce. Box 557F, BROADCASTING. Technical & First phone, 18 months experience all phases ASSOCIATES TELEVISION studio and remote operations some maintenance. Available September 15. Box 464F, BROADCAST- A NATIONAL ORGANIZATION ING. for Help the sale of Radio & TV Stations Wanted TV engineer three years experience. All phases studio operation. prefer west. Box 967F, BROAD- 6381 HOLLYWOOD BLVD. Sales CASTING. LOS ANGELES 28, CALIF. Presently employed am -fm chief engineer, de- Sales director interested in purchasing interest sires position in tv. 5 years broadcast experience, Hollywood 4 -7279 in new southeastern television station. Excellent draft exempt, college background, willing to opportunity. Box 436F, BROADCASTING. travel. Box 502F, BROADCASTING.

BROADCASTING August 18, 1958 Page 105 TELEVISION FOR SALE -(Cont'd) WANTED TO BUY Situations Wanted -(Cont'd) Equipment Equipment 1 kw Gates BC -1J transmitter, like new. KOKY, Wanted RCA MI- 19193 -L/; 25 kw vhf load and Technical Box 1956, Little Rock, Arkansas. wattmeter, also two camera friction heads and one field tripod suitable for use with Raytheon First class ticket, vet, tech school graduate, with Western Electric 23 C console in good operating KTR -100 microwave system. Contact CE, WIS- closed circuit experience. Available immediately, condition. Has two spare GE turntable pre -amps TV, 1111 Bull St., Columbia, S. C. free to relocate. Resume upon request. Robert for GE type cartridges. First check for $500 de- J. DeChiara, 37 Sound View Street, Port Chester, livers unit and original instruction book to your Two used 240 foot radio towers complete with New York. control room. WACE, Chicopee, Mass. lighting equipment. State condition and price in reply. Contact Radio Station WJAZ, P.O. First phone vet., graduate of tv workshop studio 5 kw Western Electric am transmitter, model Box 611, Albany, Georgia. course. Willing to relocate, complete resume on 5c modernized. Old but clean and dependable. request. Martin Morris, 771 West End Ave., New Make offer. George P. Rankin, WMAZ, Macon, York, New York. Georgia. INSTRUCTIONS Production- Programming, Others 1-3 kw Federal (fm) transmitter in A -1 condi- F.C.C. first phone preparation by correspondence tion. tubes -complete set with new finals and FCC or in residence classes. Our schools are located Traffic-continuity director wishes to relocate in spares, two Bay Andrews antenna, 50' of 3%" in Washington. Hollywood, and Seattle. For the west. Experienced copywriting, preparation co -ax. Real buy $3,800.00. Write William Emert, details, : Grantham School, Desk 2, 821- daily logs and all phases traffic-continuity. Pres- WPHB, Philipsburg, Penna. 19th Street, N. W., Washington. D. C. y e, best references. Box FCC first 257 F. BROADeCASTING RCA equipment: five lightweight tone arms; phone license in six weeks. Guaranteed twelve lightweight ickup heads two pickup instruction by master teacher. G.I. approved. Broadcast research promotion director. Headed equalizers; two BA12A and two BAIA preampli- Phone FLeetwood 2 -2733. Elkins Radio License research departments of RKO Television and fiers. Good condition. Box 1402, Wichita. Kansas. School, 3605 Regent Drive, Dallas, Texas. ABC Film Syndication. At RICO developed pro gram, market, audience, station and advertiser Since 1946. The original course for FCC 1st phone research plus promotion and some advertising. Magnecord tape equipment: Complete. Auto- license. 5 to 6 weeks. Reservations required. En- Deep in Nielsen, Pulse, ARB, etc. Self -starter matic. Like new. Two standard 66" racks, hous- rolling now for classes starting Septem- ing two -814 Magnecord Transport Decks, twenty ber 3, October 29, January 7, 1959 and March 4, with a zest for rewarding hard work. Age 28. 2- channel Excellent references. Contact Box 441F, BROAD- selector switches, twenty -two 127C 1959. For information, references and reserva- New City, isolation coils, and one monitor meter. Ideal for tions write William B. Ogden Radio Operational CASTING or call Bob Galen, York automatic broadcast 1150 Judson 6 -5050. programming or background Engineering School, West Olive Avenue, music service. A real bargain at $1500.00 F.O.B. Burbank, California. Producer -director presently employed desires Write Business Music Corp., 915 Three Sisters more exposure and- experience. Four years with Building, Memphis, Tennessee. present station which includes all phases of tv MISCELLANEOUS production including switching. Familiar with TV stations attention: I have a remote References including barn set of Bingo Time U.S.A. 1029 -30 Equitable Building programming. scenery. Back drop is barn loft with open door, Hollywood and Vine. Printers of personalized present employer. Box 455F, BROADCASTING. two legs with front leg in red. Material is fire- proof muslin in Bingo game sheets for radio and television pro- News director, radio station. wants to return to perfect shape, no tears or rips. grams. We also print in colors. a patented and Hangs in beautiful, and takes light excellent. copyrighted Bingo game called Kardo in 3000 tv. 8 years experience radio -tv reporter, writer, Has been used in largest theatres, Orpheum, game sheet series, which has playing card sym- film editor, newscaster. B.S., M.S. degrees in Omaha; Oriental, Chicago, etc. Can be folded bols instead of lust numbers, permitting not journalism. Box 507F, BROADCASTING. for small stage. I have pictures of it hung in only the playing of Bingo, but any Poker card theatres. Will send upon request. Would cost you hands etc., the announcer may call for. Prices Radio -tv. News editor writes good copy plus $1250.00 to $1500.00 new. are 1000 game powerful air delivery- manages 6 man news- I'll take $600 cash. Can $3.00 per sheets imprinted with room. Wants top spot or good paying position be folded and stored in 2 Seamen bags. Can be your art copy. Terms one -third with order on with air work. Box 548F. BROADCASTING. shipped by truck. Write or phone Tiny Hill, P.O. your letterhead, balance on delivery of three Box 307, Brighton. Colorado. Phone 1264. weeks. Shipped F.O.B. Hollywood. (Game sheets Brighton. have I.B.M. control systems). Write P. O. Box Have attache case -will travel, relocate. B years tv experience, production, engineering, sales, 1871, Hollywood 28, Calif. Tel. Hollywood 4 -0141. 1st phone. Married, sober, reliable. Box 550F, Weather warning receivers for Conelrad and BROADCASTING. Disaster Weather warnings. Air Alert II- $46.50, RADIO Air Alert I-$89.50. Miratel, Inc., 1080 Dionne Controller- Thoroughly experienced, ten years. St., St. Paul, Minn. in all phases of radio and television operation. Situations Wanted Available immediately. Box 585F, BROADCAST- ING. 1 kilowatt uhf transmitter convenable to any channel. Any reasonable offer considered. Con- tact R. L. Stocklos, 10245 Imperial Drive, St. BIG JON & SPARKIE FOR SALE Louis 21. Missouri. Now in 10th year as best Stations 500 ft. self supporting Ideco lighted tower with in radio for children. 75 ft. 8 bay Federal squall* loop fm antenna 1250 Details and Audition South, progressive metropolitan market, $225,- ft. three and one -eighth in. 51I ohm. Transmis- 000, terms. Chapman Company, 1182 West sion line like new will sell cheap all or part. JON ARTHUR Peachtree, Atlanta. J. D. Williams, Box 3213, San Antonio 11. Texas. WA 2 -5861. 1179 Colgate Drive, Pitcairn, Pa. Have many buyers, and syndicates. 21,6% com- mission if you list exclusive with us. Lee Hol- lingsworth, Lic. Bkr., 514 Hempstead Ave., W. Hempstead, N. Y. WANTED TO BUY Production -Programming, Others Nevada major market one -kilowatt $40,600 down. Wilt Gunzendorfer and Associates, 8630 W. Stations Olympic, Los Angeles. PROMOTION MAN AVAILABLE New York area station, $200,000; small and Want to buy small station In Houston area. Your Experienced, capable, college medium markets (3), $115,000 to $275,000. some reply confidential. Box 207F. BROADCASTING. family man, with terms. Chapman Company, 1270 Avenue of graduate, 35. Now in Southeast; go any Americas. New York. Station wanted, fast action assumed. Replies where for $9,500. strictly confidential as you are dealing with prin- Northwest small market station, $90,000, 29% 4625', down. Chapman Company, 33 West Micheltorena, cipal. Write Box BROADCASTING. Box 473F, BROADCASTING Santa Barbara, California. Qualified buyer wants medium market radio sta- Norman de Norman, Inc., 510 Security Bldg., tion, preferably in Davenport, Iowa. Sales, purchases, appraisals, Ohio. Replies confidential. handled with care and discretion. Experienced. Box 511F, BROADCASTING. TELEVISION Former radio and television owners and opera- tors. Established station owner metropolitan Chicago area is interested in acquiring an additional radio Help Wanted Mid -states resort area, medium market, $45,000, station. Responsible principals or representative terms. Chapman Company, 1182 West Peachtree, may submit replies confidence. Atlanta. Call or write D. Pfaff. StationWNMP, Production- Programming, Others Evanston, Illinois. Oregon full-timer $110,000, attractive terms. Wilt Gunzendorfer and Associates, 8630 W. Olympic, Equipment Los Angeles. WANTED RCA -TV transmitter T.T.5A. Box 428F, BROAD- Equipment CASTING. CREATIVE -EXPERIENCED LOCAL TV PROGRAM EXECUTIVE 1 RCA -fm transmitter BTF 3B 3 kw with addi- 1 used 100 watt tv transmitter for Channel 8. 1 tional equipment to change to 5 kw. Like new. lent turret for Dumont camera mod. TARY -E. Golden opportunity in major Eastern market $5000. Also frequency and modulation monitor. 1 sync. gen. Dumont TARY -E or any other model. awaits man who knows every phase of Write Box 469F, BROADCASTING. 1 Dumont transmitter control and monitor. 1 tv antenna for Channel 8. 1 complete film chain. 1 local TV station operation, and has assist- Stainless G -36 N.I. tower, second hand. Box 526F, 1000 watt fm transmitter. 1 5000 watt am trans- ant and /or program manager experience - BROADCASTING. mitter. 2 used 50 watt transmitters for 174 -208 mc. Box 492F, BROADCASTING. thoroughly schooled in live studio production. Must have a thorough knowledge of the Building a new station or remodeling? ? ? Horse- major feature and syndicated TV film libro- shoe desk for control room, like new Four or six bay fm antenna. Prefer Collins. Must but not be tuneable 92 megacycles. Box 506F. BROAD- ries -work well with people. The position wired. Made to specifications of Gates. See pic- CASTING. ture in Gates catalog. Turntable holes, 19 inches Assistant Program Manager -Salary: open. square ... Gates C -100's have been used, $120.00 Box 555F, BROADCASTING. F.O.B. Denver. Can be shipped by truck. Box 2-WE consoles-model 23, state price and condi- 564F, BROADCASTING. tion. Box 536F, BROADCASTING.

Page 106 August 18, 1958 BROADCASTING Actions of August 4 page 102 FOR THE RECORD Continues from WLS Chicago, I11.- Granted acquisition of neg- FOR SALE ative control by American Bcstg.-Paramount Theatres Inc. through purchase of stock from trans.-daytime and as alternate main trans: The Prairie Farmer Publishing Co. Stations nighttime. WREM Remsen, N. Y.-Granted license for am KLVC LeadviUe, Colo.- Granted authority to station. operate from 8 a.m. to 6 p.m. for indefinite pe- KSRC Socorro, N. M.- Granted license for am riod because of severe economic conditions. station. THE PIONEER FIRM OF TELEVISION Following stations were granted extensions of WMTW -FM Mt. Washington, N. H. -Granted AND RADIO MANAGEMENT completion dates as shown: WDVL Vineland, license for fm station. CONSULTANTS -ESTABLISHED 1946 N. 5. to 9 -30; WSCM Panama City Beach, Fla., WOPA -FM Oak Park, Dl.-Granted license to to 8 -29; WAPE Jacksonville, Fla., to 10 -27, and change ERP 3.55 kw, change type trans. and NEGOTIATIONS MANAGEMENT WELO 10 -17. to APPRAISALS FINANCING Tupelo, Miss., to ant. and make changes in ant. system. HOWARD S. FRAZIER, INC. Actions of August 6 WBZ -FM Boston, Mass. -Granted license cov- WNDU -TV Bend, Ind. ering installation new trans. (specify type). 1736 Wisconsin Ave., N.W. South -Granted license WSPT Stevens Point, Wis.- Granted license Washington 7, D. C. for iv station; ERP vis. 234 kw, aur. 117 kw. WKYT Lexington, Ky.- Granted license for tv covering increase in power from 250 w to 1 kw station. and installation new trans. (specify type). WGBH -TV Boston, Mass. -Granted cp to WEBS' Milton, Fla.-Granted license covering Equipment increase in power, installation new trans. and change ERP to vis. 100 kw, aur. 50 kw; change specify type trans. in trans., installation power amplifier and other KO2XFN Spokane, Wash.- Granted cp for new equipment changes. experimental mobile tv translator station; con- WHAI Macomb, Bl.- Granted cp to Install new ditions. 1. One KTR 1000 Raytheon microwave corn- type trans. WTBF Troy, Ala.- Granted cp to install old with 2 (two) 4' dishes and mounting WRLD -FM Lanett, Ala. -Granted extension of main trans. as aux. trans. at present main trans. Plots to tripods for dishes also interconnecting authority remain silent for period ending Sept. site, using directional ant. system DA -2. 9; reason -repairs. WBOC -TV Salisbury, Md.- Granted mod. of cables. Actions of August 5 cp to change ERP to vis. 15.5 kw, aur. 8.32 kw; specify trans. location (changing description 2. Two Nems -Clark TV rebroadcast receivers WBAL -TV Baltimore, Md.-Granted cp to only); type of trans. and other equipment channel 5 and channel 11 front end. Both change aux. trans. location (site authorized for changes. receivers in excellent condition. main trans. and ant.) and installation of aux. ant. WIZ -TV Baltimore, Md.- Granted mod. of cp system at same location. to change type ant.; change ant. height to 730 ft. 3. One 3500 watt windcharger power plant KMMJ Grand Island, Neb.- Granted cp to in- and extend completion date to 2 -4 -59. stall new trans. as aux. trans. at present location 115 VAC, 60 cycles, converted to run on Following stations were granted extensions of of main trans. completion dates as shown: WMAR-TV Baltimore, LP gas or gasoline. Complete with change- WABY Albany, N. Y.- Granted cp to replace Md. (main trans. and ant.), to 2 -5 -59; WBAL -TV over panel for standby operation. expired cp which authorized installation present- Baltimore, Md. (main trans. and ant.), to 2 -1 -59, ly licensed main trans. as aux. trans. at present and WSB -FM Atlanta, Ga., to 9 -7. 4. One Stabilizing Amplifier type TV -16-B main trans. site. Action of August 1 model 4TV 16B1 G.E. WIAN Indianapolis, Ind.- Granted cp to in- crease ERP to 890 w, decrease ant. height to 45 WMID Atlantic City, N. J.- Granted change of 5. One low voltage regulated power supply ft. and installation new type ant. remote control authority. 31 type TP-13 -C Model 4TP13C1 G.E. WBAL -TV Baltimore, Md. -Granted mod. of Action of July cp to change type ant. and other equipment. KSLV Monte Vista, Colo. -Granted acquisition 6. One G.E. synclock WAAN Marlborough, Mass.- Granted mod. of of positive control by George O. Cory through One DuMont wave form monitor S "screen. cp to change name of County Bcstg. Co. transfer of stock from Kenneth J. Stone. One DuMont 17" Picture Monitor. WIRK West Palm Beach, Fla.-Remote control Action of July 29 permitted, while using nondirectional ant. WFNS -AM -FM Burlington, N. C.- Granted ac- 7. One enlarger 4x5 Omega -D -2 with 2 lens Following stations were granted extensions of quisition of positive control by Lawrence E. f 4.5 -2 ", f 4.5- 135mm. completion dates as shown: KMOX-TV St. Louis, Neese through purchase of stock from R. Homer Mo. (main trans. and ant), to 1- 25-59; KDPS -TV Andrews. 2- 12 -59; One 4x5 speed graphic condition Des Moines, Iowa, to WNEP -TV Scran- 28 fair. ton, Pa., to 11 -27; WNBC (TV) New Britain, Action of July One Auricon sound camera converted for Conn., to 2- 12 -59; KOKY Little Rock, Ark.. to KRGV -AM -TV Weslaco, Tex. -Granted assign- 400' reels, complete with Tripod 9 -15. ment of licenses to The LBJ Co. Amplifier, Microphone and case One 35mm filmstrip contract printer like new One Bridgematic film processor last One print dryer (electric) "Just another fad! It'll never ..." Box 537F, BROADCASTING

TAPE RECORDERS Au Professional Makes New -Used- Trades Supplies-Parts-Accessories STEFFEN ELECTRO ART CO. 4401 W. North Avenue Milwaukee 8, Wisc. Uptown 1 -8150 TWX: MI -193 America's Tape Recorder Specialists

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Wont a TV or Radio Job? as announcer, writer, producer? The National Academy of Broadcasting 3338 16th St. N.W. Washington, D. C. Trains and places irr:IC PAYS men and women in TOP JOBS New term starts Sept. 29. Send for folder and list of positions available. Like these gentlemen of 35 years ago, you can still miss Call DEcatur 2 -5580 TO :KNOW the boat in TV and radio advertising if your plans are made upon incomplete or incorrect facts. Top executives Personnel Services TEIC E in this multi -million dollar business avoid costly guesses by relying every week on BROADCASTING'S complete cov- BROPPORTUNITIESOPPORTUNITI erage of everything new in broadcast advertising. Make Announcers with minimum three Years re- it your crystal ball, too. An introductory subscription rent experience, and audition tapes (71 IPS) AN :.1:W li;E S tu demonstrate style, can be relocated to costs only $3.50 for 26 fact -filled weeks. How can you good markets. Send detailed lettere with lose ? why you? tapes. Include return postage. Or should HENRY SCHAPPER AGENCY Personnel for the Communication Arts 15 East 40th Street, New York 16, N. Y. Murray Bi PAUL BARONBAARON BROADCASTING 1 Director for Radio -TV -Film, Advertising f 1735 DeSales Street, N. W., Washington 6, D. C.

4ugust 18, 1958 Page 107 BROADCASTING This is the kind of hold our station has on people There are two sides to figures -"how big import, like no triple -spot aggravations. many ?" and "how much ?" Their relation- Its evidence lies in our steady predomi- ship depends on viewer loyalty. nance in mail counts, ratings and constant Well, what is loyalty -the impulse, for communication. Here, that loyalty can whio -tv example, that keeps sets tuned to Channel transfer itself to you. CBS 7 in the 747,640 TV homes of 41 flourish- So sponsors find that in the WHIO -TV channel dayton, ing counties in 3 states? Its cause is alle- marketplace "how much ?" is just about giance to the station image projected by our "how many ?" ... George P. Hollingbery ohio thoughtful programming - by our many, can tell you more from another set of real- valued service features -by little things of istic figures -our rate card. ONE OF AMERICA'S GREAT AREA STATIONS Reaching and Holding 2,881,420 People MONDAY MEMO

from JOHN W. MURPHY, head of commercial production, Kenyon & Eckhardt, New York Harness writers, producers together to turn out front -running commercials

I'd like to imagine an episode that cials are your goal, no arbitrary line of them. It's a lot more fun to think big. might have happened in your agency responsibility can be drawn between But once I whisper the cold, hard budget this morning. (I hope it didn't, but it the writing and production function. numbers into the ears of these Selznicks, might have.) It doesn't, for instance, shift to the they turn handsprings to put a fresh Scene: Second floor projection room. producer the moment he receives client - twist to the man-in- front -of- traveler- Cast: O'Reilly, tv commercial pro- approved scripts from the writer's hot holding- product. And they do it with ducer back from 10 days shooting on hands. These two highly skilled cre- just as much zest. That's why they're the coast. Has four one- minute commer- ative birds -the writer and the pro- good writers. cials in the can, all written by ducer -must take of simultaneously By the way, I should point out that Hennessy, tv copywriter, who and land the same way. They've got to there are working exceptions to my has spent the last 10 days writing the start a job together and finish it to- team philosophy. I know of one or two next four commercials O'Reilly will gether-the way good teams have al- Orson Welles types who combine the shoot after the current package is ways done, from Hubbell and Mancuso writer -producer function for smaller cleared by to Rodgers and Hammerstein. agencies and do both jobs brilliantly. McNamara, an account super- Now, don't misunderstand me. I must But they are few and far between. And visor and his four assistants all named warn you that a writer -producer mar- frankly, over the long pull I'll still bet Pat. (The fact that I'm called Murphy riage isn't all white cottage and rose- on two creative heads versus one on any and all these characters have Irish buds. It requires a high degree of ma- given problem. names is purely coincidental.) turity from both people involved. Here at Kenyon & Eckhardt we be- Action: Four minutes of sound and There's no captain on this two -man lieve in the writer- producer team. We picture bounce across the screen. The canoe. It's a straight- split, down -the- started making commercials way back lights go on and McNamara says: "The middle, 50 -50 deal. There has to be when the boom mike was a faint penny client will love 'em! Hennessy, you and give and take. There are sure to be whistle amidst the sound and fury of O'Reilly are to be congratulated-you're arguments. Maybe even a few hot ones. Madison Avenue. As the years passed, the best damned writer -producer team But if an occasional flare of temper we found ourselves flying New York in the business!" All the Pats concur. breeds a continual flair of creativity - writers to West Coast locations for So McNamara is very happy. All the it's well worth the strain in my book. filming expeditions. We discovered that Pats are very happy. In all probability, The writer -producer team also re- the more writers learned about bring- the client will be very happy. Strange, quires enlightened agency management. ing a commercial to life before the that the only unhappy people left in The work -flow may course more slowly, camera, the fresher their commercials the room are the fabulously successful because it will be done more thought- became. We discovered, too, that as our team of writer Hennessy and producer fully. It may be that the account man producers became more keenly aware O'Reilly. will have to bargain for extra time, of copy aims, their visual thinking And though they may not realize it, parry a few tight deadlines. But the grew sharper and more inventive. I can they're not happy because they're not extra time will be well spent. It will assure you our writer-producer teams really a team. pay in exciting commercials, as sales - will continue to work side by side on worthy as they are artistically sound. the upcoming challenge of videotape. At the screening, writer Hennessy time. saw several pieces of business that were Furthermore, and this is important: Try it some Get your producers played somewhat differently from the the commercials will be done within the and writers together. Have them shake way he had written them. Not that existing budget. The best writers I work hands and come out fighting. And don't producer O'Reilly's interpretation was with can dream up a cast -of- thousands be at all surprised if you wind up after final with a few award- winning bad. In every way the commercials spectacular on a moment's notice. They the bell rated the raves given them by the ac- do it every time, and I don't blame and sales -winning commercials. count group. In fact, they were almost great. But it's the "almost" that's eating Hennessy now. And he knows it wouldn't exist if he and O'Reilly had worked more closely together. >. Producer O'Reilly, too, has cause for anxiety. But of a different kind. Out John William Murphy, b. Jan. 31, 1918, M on location, he had a few ideas of his Staten Island, N. Y., entered entertainment own. Ideas that might have substan- field in 1936 as band leader; served five tially improved the commercial concept. years in Army as warrant officer, decorated If only Hennessy had been around and Bronze Star, E.T.O. Worked at Universal they could have talked them out. The Pictures in estimating, budgets and produc- commercials would have been great - tion; returned to New York 1950 as produc- instead of "almost great." tion manager, United World Films; joined The moral of this little epic is quite Biow Agency, 1952; moved to Kenyon & simple: Where outstanding commer- Eckhardt in 1955; likes golf and jazz music.

,,:::,...:,, v.:,.:;:,;.>. f G.:w'n.r%wae...w...,w4ëi:.ti BROADCASTING August 18, 1958 Page 109 EDITORIALS RAB Rouser THE breakthrough engineered by the Radio Advertising Bureau in bringing to light details on the users and uses of spot radio [LEAD STORY, Aug. 11] should funnel new money into this sprawl- ing, largely uncharted but obviously effective medium. In the past, virtually the only things known for sure about spot radio were that it is big and getting bigger-and that it does a job for advertisers. The information which RAB so laboriously compiled to show who spot radio's clients are, what they're buying and the size of their campaigns represents more than a whole new set of statistics. It is a powerful tool for radio salesmen and an equally valuable competitive buying guide for radio users. As RAB President Kevin Sweeney said, "The urge to counter the opposition has meant more business over the years than many a more discussed factor." The importance of the spot figures should not be allowed to overshadow the value of the network data which RAB also pulled together, although network is a more cohesive unit than spot and much of the network data has been available before in one form or another. Nor should the magnitude of the overall medium - spot and network together-get lost amid the details of spot and network individually. More than 1,300 different brands buying two Drawn for BROADCASTING by Std R1. million announcements and 90,000 programs in a three -month to the reach and sweep of "That's what 1 like about a live show -the unpredictability, the excite- span: What better testimonial the ment of seeing it happen." entire radio medium, whether network, spot or local? Dissatisfied customers don't run up that sort of score. of the 550 fm assignments are in the vhf area upon which the Military is said to have designs. The FCC's hands are tied as Let Congress Do It long as there's divided authority, with the military refusing to HE death of the Potter Resolution at this session of Congress show its hand. 1 contributes nothing to solution of the dilemma over frequency Congress, in the first and last instance, is the arbiter. It has allocations and the imminent danger both to existing television and the licensing authority which it delegates to the FCC -except for fm allocations through threatened government (military) invasion government use. It wrote the law dividing the authority more of their domain. than 30 years ago. Then only the long and medium waves were usable infinitesimal The Potter Bill was killed because broadcasters felt, in their -an portion of the existing usable spectrum. battle for self- preservation, that they had no alternative. The Congress must consider the problem anew at the next session. White House -OCDM amendments entailed too great a risk in the It must know exactly where it is going. Congress has established waning days of the session. More had to be known about the joint to handle important problems; atomic energy reason for the shift in emphasis from military to broadcast use and defense production are recent examples. Why not a joint of the spectrum. committee on spectrum utilization and allocations? It would be If there had been time prior to the rush for adjournment, the bi- partisan. It could have an expert staff to evaluate uses now being Potter measure might have been re- amended to satisfy all sides. made, appraise new techniques and determine whether in fact vast But even the Congressional leadership itself got delayed misgivings expansion of service would not be possible. after it discovered that the proposed five -man commission would The spectrum is one of the nation's great natural resources. probably be dominated by the executive branch, whereas the It cannot be used to maximum efficiency for the benefit of all the licensing responsibility belongs to Congress. people if a substantial part of it is concealed in military security. The need for a full -scale spectrum analysis is urgent. It has The responsibility, both as to military and non-military use, existed for decades -before tv or fm became factors and before belongs to Congress. We believe the logical answer, in the the widespread industrial demands for frequencies. The President national public interest, is in the activation of a Joint Committee assigns space to the government, without regard to or action by on Spectrum Utilization and Allocations at the next session of the FCC. And the FCC assigns what's left to non-government users. Congress. This is an untenable situation perhaps without parallel in any other regulatory field. There is need for unified control of the spectrum. The Not So Free Ride That can come about only through well- reasoned legislation. AIRLINE due bills are in for an airing by the Civil Aeronautics The original Potter intent was to have the high -level commis- Board. And properly so, we believe. sion his resolution would create undertake an analysis of govern- The first complaint instituted by CAB is against a foreign carrier ment use of the spectrum. To be proved or disproved are persistent -KLM -which has exchanged air transportation for "advertising charges that the military is not effectively using the substantial and publicity" involving transportation for contest winners. Do- space allotted to it. mestically, however, the practice is widespread, with most of the Are frequencies being kept in the deep freeze against the day major carriers getting air credits and, on tv, a shot of their they might be needed? If so, couldn't they be used commercially supership in flight at the tag -end of the program. except for certain tests or exercises? Do new combat techniques Heretofore, our notion was that these due bill deals were not require the preemption of additional vhf space, including that illegal or even unethical; that they were simply bad business. Air- occupied by lower band tv and by fm? Is it essential to cloak lines have transportation to sell and the networks have time to sell. in secrecy all military allocations, even to the extent of barring Both have going rates. These should be adhered to. Moreover, the information officials having top security clearance? when a network gives air credit to an airline, it is giving away In a national emergency no one can challenge the right of the the affiliated stations' substance -time that could be sold on a military to preempt any resource needed in the defense of the spot basis. nation. Today, despite tensions, no such emergency exists. Now the CAB compliance staff contends that such barter -due But the allocations problem cannot be swept under the rug. bill deals run counter to CAB regulations which require all air Broadcasters should not have to live in dire fear of military travel to be paid at established tariffs, except for limited and usurpation of their assignments. Maximum utilization, in the specified exemptions. interests of conservation and efficiency, must be made of the The legal issue ultimately will be resolved. Irrespective of that, spectrum. Some 58% of existing vhf tv assignments are on chs. however, there is involved a variation of that time- honored sales 2 -6. One network has 41% of its affiliations in this band. All tenet that you can't sell it if you swap it or give it away. 110 Page August 18, 1958 BROADCASTING ... number one in America's 37th TV market, reports Nielsen #3

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SS ...and the second quarter was the best ever

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