;: Cents

Mr Bill Corsair 123D/401A N G 126 Roser Williams Ave Rumford lb Providence R I NOV63 THE BL NEWSPAPER V AND RADIO

JUNE 17, 1963

FCC and FTC serve notice to broadcasters: NAB formulates its plans to stop the FCC play it straight with ratings 27 from taking over the codes 34

The Mid -South is a bustling, industrial H -R will move into data processing in '64; complex- SPECIAL MARKET STUDY .... 67 forms new division 44

COMPLETE INDEX PAGE 7

WRUL

the only commercial world -wide short wave station in the United States, reaching more than 200 million people in Latin America, Europe and Africa, is now represented by

RADIO DIVISION

THE ORIGINAL STATION REPRESENTATIVE

NEW YORK CHICAGO ATLANTA BOSTON DALLAS - DETROIT LOS ANGELES SAN FRANC'SCO ST. LOUIS radio WWDC salutes Washington's finest

Li a city where landmarks require a dramatic rendezvous with history to rate recognition, the block -long edifice of Perpetual Building Associ- ation is a magnificent exception. Or is it? In its own way it also stands as a solid testimony to the American way of life. Since 1881 Perpetual has been operated by the people and for the people. Today, over 170,000 people are customers of this outstanding thrift institution -the largest insured, state chartered mutual savings and loan association in the United States. We thank Perpetual and its agency, Kal, Ehrlich & Merrick, for having placed the major portion of its radio advertising budget with us for the past six years. Maybe one of the reasons is that BLAIR we're "the station that keeps people in mind " -perpetually. GROUP PLAN Represented nationally by John Blair ¢ Company MEMBER WCBM LEGMEN deliver the radio news -in -depth adults prefer!

WC B M listeners hear it first ! a total of 32 hours of news every week! WCBM's staff of legmen are first on No wonder the adults in this area - the scene . . . in Baltimore . . . men and women interested in what surrounding counties ... and at the is happening in the world today - state capital in Annapolis. They have prefer WCBM news. scored many notable newsbeats! This, plus quality music, person- This kind of intensive local and alities, and interesting features con- regional coverage . . . international sistently delivers the adults ... the news -services ... CBS news and com- people with the money to spend for mentators ... give WCBM listeners your products and services!

National Sales Representative RÀ 'tÀ t Sales A SERVICE OF METROPOLITAN BROADCASTING

A CBS RADIO AFFILIATE 10,000 Watts on 68 KC & 106.5 FM Baltimore 13, Maryland

BROADCASTING, June 17, 1963 3 WGAL -TV provides the power that makes the sale

In multi -city market, an advertising MULTI -CITY TV MARKET this schedule without WGAL -TV is like a JET ,m,..,S.o.. `Nr` littut ..... AIRPLANE WITHOUT ENGINES. Put the ., trr.e.4 . . i_. full sales power of Channel 8 back of ..-... ., . ....e. your product. WGAL -TV is the only single .armrau medium that reaches the entire market ,.....=.17. r . , . , , ....,.... and delivers viewers in far greater num- ,.

I, . " : READING bers than all other stations combined. GOÓN ° . HARRISBURG ®

CiloollaaAND LANCASTER 0.., YORK CHAMMUI 11.0 ce1urrvnu

...... i. 6FMS1uR0 "*""`µ' ...... "/ ...

iroGIOra 1...... INGAL-11 w.rtú,arT..

1E14r.t0a Channel 8 /,0000 Lancaster, Pa. STEINMAN STATION Clair McCollough, Pres.

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

4 BROADCASTING, June 11, 1963 Writer at work Ashbrook P. Bryant, chief of FCC's CLOSED CIRCUIT network hasn't been idle study staff, NAB main board meetings next week troubled times. Reps are represented since when he last winter submitted subject will come up again, in accord on both Radio Advertising Bureau and Part 1 of report on TV network pro- with promise made to Representative Television Bureau of Advertising graming (BROADCASTING, Dec. 3, Morris K. Udall (D- Ariz.) by Robert boards, and some of them feel they 1962). Besides working on Part II- D. Swezey, NAB code authority direc- should serve on NAB board along detailed documentation of statements tor, few months ago. Mr. Udall agreed with appointed network representa- in earlier report -he has been draft- to postpone introduction of restrictive tives and elected broadcasters. ing proposed legislation to implement legislation. Best guess is that NAB Loevinger's speech one of staff's most controversial rec- board will decide to await release of first ommendations-that all broadcasters United States Surgeon General's re- FCC's newest member, Lee Loev- be required to belong to government - port on smoking and health -which inger, will make his first public ap- approved and government- supervised isn't expected until end of year -be- pearance since his assumption of trade association. Already completed fore doing anything about cigarette office June I1 before banquet of con- is draft bill to give FCC authority to advertising. vention of National Association for regulate networks. It's doubtful wheth- Education in Journalism at Univer- er commission will act on these or Radio wants in sity of Nebraska, Lincoln, on Aug. 26. other staff recommendations before Georgia Association of Broadcast- While he hasn't selected topic, it is August hiatus -although some may ers' letter urging National Association expected to relate to broadcasting as start appearing as items on FCC meet- of Broadcasters to get behind Radio journalistic medium. Judge Loevinger, ing agenda in weeks ahead. Advertising Bureau's plan for sep- former assistant attorney general in Syndication stirring arate radio audience research project charge of antitrust division, has writ- (see page 128) may be just beginning ing background and avid interest in As sequal to abolition by FCC of of pressures NAB will feel. Number journalism. television network option time, one of NAB members, including some important syndicator is pitching first- board members, are grumbling semi - Line begins to form run program series to regional adver- openly about NAB's non- committal at- First symptoms of nationwide de- tisers. It's Four Star Distribution titude and may try to force showdown mand for federal funds to use in start- Corp., subsidiary of Four Star TV. at NAB radio board meeting next ing new educational TV stations are Two series are in planning stages - week. RAB meanwhile has been try- appearing at Health, Education and neither is action -adventure, backbone ing to get permission to present its Welfare department. HEW has $1.5 of first-run product in past -but Four plan to NAB at or before board meet- million of 1963 fiscal year funds and Star reportedly will not move with ing, but still had received no reply hopes for $5 million in 1964 budget. either show until at least one substan- late last week. Starting off what may be flood of fund tial regional sale is made. requests for UHF stations are Penn New, formal request for hearing be- State University, a community group was sent Collins still sniffs Senate fore full NAB radio board in Glen Ridge, N. J., and wrrw(TV) Friday by RAB President Edmund C. NAB President LeRoy Collins is Chicago which is already on channel Bunker to NAB President LeRoy Col- still talking about returning to Florida I I and wants to start second station lins. Telegram expressed belief that politics. Newspapers in his home state on channel 20. "vast majority" of radio broadcasters reported last week that former gov- agree with RAB that there's urgent Some think it's prying ernor strongly indicated he would run need for study of how to measure com- for Senate, if opportunity arises, but Some broadcasters are protesting in- plete radio audience-and that RAB that he wasn't interested in return to clusion by FCC in its annual financial feels it can convince NAB board, too, governorship. report of new questions on "nepotism" if given chance. At this point, Mr. i.e., amounts paid to members of Mr. Collins, who served as gover- said, important thing is agree- Bunker ownership families. One senator, who nor from 1955 -1961 and assumed ment on need. Details of methodol- had raised question in behalf of con- NAB presidency in January 1961, ogy, he said, can be worked out in stituent, was formally advised that new had stated he wouldn't run for Senate between NAB and RAB partnership questions were included because al- against incumbent, Spessard L. Hol- will hear heed-RAB's if NAB -and most two -thirds of radio stations re- land if latter decides to run for new presentation on need to get some such ported losses or profit of less than six -year term in 1964. Aides expect without delay. Mr. study rolling $15,000 in 1961. With additional in- Senator Holland to run. Junior sen- to meet with NAB Bunker offered formation from stations operating atorship is held by George A. board morning, noon or night. close to break -even point, FCC said it Smathers, who was re- elected for six - could better analyze "overall health" year term last year. Report last week Reps want in of industry. that Senator Smathers would be ap- Some station representatives are be- pointed to next vacancy on Supreme ginning to bridle over what they re- Senator also was informed that after Court and thus create Senate vacancy gard as second -class citizenship in there had been objection to disclosure was denied by senator. broadcasting affairs. They feel they of "sensitive" information, FCC re- vised to individual deferred are part of business management of item exclude Cigarette action stations they represent and for that amounts, names and positions of per- NAB TV code board got status re- reason deserve better status than as- son to whom payments were made and port last week on code staff discus- sociate membership in National As- believed that this "adds to the confi- sions with ad agencies about re- sociation of Broadcasters on premise dentiality of the data." In spite of re- scheduling cigarette commercials in that since they're on sales firing line, sponse, some broadcasters are still pro- hours when few youngsters are view- they could provide important counsel testing on ground it's none of govern- ing TV, but no action was taken. At and guidance, particularly in these ment's business.

Published every Monday, 53rd issue (Yearbook Number) published in November, by BROADCASTING PUBLICATIONS INC., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington. D. C., and additional offices. ACQUISITIVES* ... spend more in Cleveland 7th TV market ... 2nd with incomes over $10,000. That's why WJW -TV is programmed for acquisitives with money to spend.

*Ac- quis'- i -tive -given to desire, to buy and own. ACQUISITIVES WATCH

LES ANGELES PHILADELPHIA CLEVELAND MIAMI TOLEDO DETROIT kGBS IVIGB Will' IVGBS WSPD IF/BK STORER BROADCASTING

NEW YORK MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT COMPANY IVHN IVITI -TV WJIV -TV WAGA -TV IVSPD -TV WJBK -TV Wi WeT V 6 BROADCASTING, June 17, 1963 WEEK IN BRIEF

Trade commission announces start of investigation NBC sets up arrangement with MCA to run feature into use of ratings by stations, agencies and advertisers, films first on television; subsequently as second -run in with unfair or deceptive complaints possible. FCC warns theaters. Move may upset historical pattern of movie

licensees they are responsible for claims. See .. . exhibition. See ... CONTROL OF RATINGS USE ... 27 FIRST -RUNS FOR TV PLANNED ... 48

Two advertising agencies urge use of ARF as basic NAB reacts to threat of government imposition of com- element in auditing of rating services. Compton and mercial time limits. Tactical moves include TV Code Re- FC &B ask NAB to consider advertisers' research group as view Board's recommendation that numerical limitations key in overseeing unit one way or another. See ... be changed to percentages. See ..

WANT ARF IN RATINGS ACT ... 28 WAY OUT OF TRAP ? ... 34

Politz moves into ratings field; announces establish- CATV operators gloomy at outlook for independence ment of two services-a media survey to be published from government regulation; hear lawyers tell them Car- annually, and a TV service to be issued seven times a ter Mountain court decision means FCC can and probably year on audience demography. See .. . will protect local TV station. See ... POLITZ MOVES IN ON RATERS ... 29 CATV IN SECOND PLACE.,. 124

Broadcasters find themselves in thick of politics as First quarter spot TV billings surge upward by 20%; Capitol Hill warms up for 1964 elections. Senate commit- national and regional grosses reach almost $220 million. tee to look over Sec. 315. House group to consider en- Bristol -Myers doubles spending in period -from $3.3 dorsement of candidates by broadcasters. See .. . million last year to $6.6 million this year. See ... TRYING TO CLEAR THE AIR ... 58 SPOT TV BILLINGS UP 20% ... 36 SPECIAL REPORT: THE MID -SOUTH Life on the Mississippi today is far cry from Mark Negro market in South is viable and thriving. Share of Twain. Farewell to yesterday's magnolia- scented cotil- discretionary income often exceeds that of whites, and in lions, singing on the levees and King Cotton. Now it's many instances spending for higher value products sur- petro -chemicals, manufacturing, textiles. See .. . passes that of white neighbors. See ...

SUDDENLY SOUTH IS BUSTLING . .. 67 IMPACT OF NEGRO MARKET ... 96

DEPARTMENTS

AT DEADLINE 9 INTERNATIONAL 129 BROADCASTING BROADCAST ADVERTISING 27 LEAD STORY 27 THE SUSINESSWEENLV O! TELEVISION AND RADIO THE MEDIA 124 Published every Monday, 53rd issue BUSINESS BRIEFLY 42 (Yearbook Number) published in CHANGING HANDS 126 MONDAY MEMO 22 November by BROADCASTING PUBLICA- TIONS, INc. Second -class postage paid 5 OPEN MIKE 18 at Washington, D. C., and additional CLOSED CIRCUIT offices. COMMERCIALS IN PRODUCTION 40 OUR RESPECTS 149 Subscription prices: Annual sub- scription for 52 weekly issues $7.00. DATEBOOK 14 PROGRAMING 48 Annual subscription including Year- book Number $12.00. Add $2.00 per EDITORIAL PAGE 150 WEEK'S HEADLINERS 10 year for Canada and $4.00 for all other countries. Subscriber's occu- EQUIPMENT & ENGINEERING 130 pation required. Regular issues 35 cents per copy. Yearbook Number FATES & FORTUNES 132 $5.00 per copy. 54 Subscription orders and address FILM SALES changes: Send to BROADCASTING Cir- 131 culation Dept., 1735 Desales St., N.W., FINANCIAL REPORTS Washington 6, D. C. On changes, please include both old and new FOR THE RECORD 138 addresses plus address label from GOVERNMENT 58 front cover of magazine.

BROADCASTING, June 17, 1963

ST-STATION? A BROADCASTING \-OC DiF.ASI'RE minx person DO nndirwl on .T HOW strange omlreF`I aWruwx'ha the aeNwtanolh serves awtheymaa omat a shadow helped upshot eathe Only en,e, Stan Simmxlm The News cough amPpp1O limt NTICiTY w hkh, lm the 6 urta to candy Formin( the Hartford May Be Habit youths al el µ TICT\dmanemun,ninµ' . R I startling .n ingaeh.lallonaimlirexhiaicnaxeol the mucus. youngster, f .ew41 that batiks videotape thousands of lime. m 51 so that Motes tor os little in .eIwul showing 1..111 thug Mallon ha at educational hy the Hartford ynlel I..Ire . t ntmelelmexarmd. outstanding eiearly hlìne Vi-T- ninµ:aylay 14 . \\'n ,+aiie r . nail A. C. \ i.ea. such a'.. melt w ARH .1nt a ehv-anentan Selnr., . highly. New F.nµlaml Wire men nx+e in southern we leadership kind t14mhIVhip tells al anolhel 16dit uomini "

WTIC(I,;TV3 d Quia" +.ItrnraI. AwJbltweealuw l'area". Inc. Righter Y by Hairmgwan. \\'TIC-T\- ir represented

WE ANSWERED OUR OWN QUESTION!

This ad posed a question of its readers last February. We'd like to tell you the result of the

WTIC -TV documentary which alerted viewers to the fact that youngsters were becoming

drug addicts through easy -to- obtain cough medicines, available without prescription. Be-

fore the 1963 Connecticut General Assembly adjourned, it enacted legislation which now

makes it virtually impossible for persons to purchase such preparations without a physi-

cian's prescription. In fact, Governor John N. Dempsey stated that the program, "in no

small measure was responsible for this law." So we'd like to answer our own question. It

seems to us that one measure of a broadcasting station is the positive action its programs

inspire.

WTIC TV3

Broadcast House, 3 Constitution Plaza, Hartford 15, Connecticut

WTIC -TV is represented by Harrington, Righter & Parsons, Inc.

B BROADCASTING, June 17, 1963 Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT DEADLINE

Politz charges RAB with rigged bidding NAPD formed in Chicago CLAIMS VARIED FIGURES QUOTED ON RATINGS STUDY Program directors from 60 TV Alfred Politz Research Inc., New withdrew, therefore leaving only one stations were to meet in Chicago York, took issue with Radio Advertis- firm and thus no "selection" had been Saturday (June 15) for formal ing Bureau in statement and letter re- made. Said Politz in letter June 6 to organization of National Associa- leased today (June 17) by charging RAB President Edmund C. Bunker: tion of Program Directors. Group, RAB with "misleading" implication in "We must conclude that we cannot ex- which seeks to improve TV pro- saying RAB had "selected" Audits & pect objective judgment on the merits graming by idea exchange, stems Surveys Co. to start RAB's $200,000 of a proposal to RAB." from earlier meeting during NAB radio ratings methodology study in RAB Replies RAB expressed sur- convention. September. prise at Politz's stand, saying under Organizing committee: Stan Politz's affiliate, Universal Marketing American business system, "the buyer Cohen, WDSU -TV New Orleans; Research, initially was contacted for its is usually entitled to a choice without Roy Smith, WLAC -TV Nashville, research plan but on basis of $75,000 public comment from a disappointed and Tom Jones, WFIL -TV Phila- budget rather than $200,000, Politz supplier." delphia. charged. Said spokesman for the bureau: Letter, signed by Alfred Politz, presi- RAB had said it couldn't choose com- dent of parent research firm, points out pany that had identity with any radio study proposal was limited because of measurement so identified. RAB noted son, now chief of renewal and transfer. smaller budget figure, but alleged in that Politz has just announced new Louis Stephens, former assistant who effect that other firms (A &S) made measurement service (see story, page chief of rules and standards has presentations on $200,000 estimate. 29) and that bureau doesn't feel firm been in private practice since 1961, re- When Universal revised its plan on so engaged could "objectively assess turns to commission as assistant chief larger- budget basis, full consideration methodology for a new radio measure- of renewal and transfer. was too late, Politz said, and Universal ment." John Bass, attorney in rules and standards, to assistant chief of that division. He succeeds Sol Shieldhause, NOT A `MEGAWATTER' wave outlet on 9615 kc (31 meters). who has been appointed hearing exam- With 50 kw transmitter, it could radiate New Costa Rica station iner. 250 kw. Both transmitters have been Creation of new position of assistant won't be as big as rumored ordered from Continental Electronics, chief of Broadcast Bureau for policy Dallas. watt and planning was recommended by "Mystery.' of 2 million standard Voz de la Victor (named after RCA band radio station in Costa Rica Booz, Allen & Hamilton after survey trademark) has been operating for 30 of FCC organization. (BROADCASTING, June 10) was dispelled years on commercial basis, Mr. Wind- last week when Wilbur C. (Bill) Wind- sor stressed. In job, Mr. Goldin will advise bureau chief and commission on policy for sor Jr. KJIM Fort Worth, acknowledged KJIM is 250 w daytimer on 870 kc. rules and standards and research he was principal interested in TIRICA, Mr. Windsor bought station, and com- and education divisions, and office of net- Voz de la Victor in San Jose, Costa panion FM outlet, last year, paying work study. Rica, operating on 625 kc and that sta- $300,000. KJIM is applicant for UHF tion had ordered 50 kw transmitter to channel 20 in that city. Community makes bid replace present 10 kw equipment. Much same information was con- If directional array is used, Mr. Wind- tained in letter by FCC Commissioner for Miami channel 7 sor stated -and there's no certainty yet Frederick W. Ford to Mr. Evans, re- Community Broadcast Corp. of Mi- that it will- maximum power will reach leased Friday. Mr. Evans had asked ami filed application last week to com- about 80,000 w. With non directional, Mr. Ford to investigate. pete with Sunbeam TV Corp. for Mi- radiated power will remain 50 kw. ami channel 7. Reports of purported multimillion FCC fills new post; watt outlet began circulating month ago Sunbeam (wcKT[Tv]) has been op- erating channel on four -month li- (CLOSED CIRCUIT, May 20), impelling appoints 5 on cense which expires July I. appeals to Costa Rican international FCC made five staff appointments in and U. S. government officials by Her- special meeting Friday afternoon. Ap- Community's application was only bert Evans, Peoples Broadcasting Co. pointments, effective July I, include: one submitted other than Sunbeam's president, and NAB delegate to Inter - Hyman H. Goldin, chief of research before deadline for filing. American Association of Broadcasters, and education division, to newly cre- Community's 12 principals each own to help prevent "ruinous" interference ated post of assistant chief of Broadcast 81/2% of corporation, and all are Flor- to Latin American and U. S. standard Bureau for policy and planning. ida residents. They are: Tally Embry, broadcasters. Wallace E. Johnson, chief of broad- Harold E. Kendall, Robert Uricho Jr., Mr. Windsor's Trinity Broadcasting cast facilities division, to assistant chief John McGeary, Guy B. Bailey, Fred Co., licensee of KJIM, bought 40% in- of Broadcast Bureau for engineering. H. Billups, Dr. James J. Griffitts, Her- terest in Costa Rica station. Remaining He succeeds James Barr, now chief of bert H. Johnson, William F. Koch Jr., 60% owner is Daniel Comacho, who Safety and Special Services Bureau. W. Allen Markham, James F. McKil- was full owner previously. Price for Thomas Fitzpatrick, acting chief of lips Jr. and Clifford Russell. 40% reported about $60,000. Hearing division, to chief. He had None of principals have broadcast TIRICA also operates 3 kw short- been assistant chief under Robert Raw- connections.

more AT DEADLINE page 10

BROADCASTING, June 17, 1963 9 tions in particular markets. WEEK'S HEADLINERS Attending committee meeting besides r- -- . Mr. Hatch were Carl Lee, Fetzer Sta- post until joining Gannett Co. in 1953 tions; Merrill Lindsay, wsoY Decatur, as WHEC manager. He became manager Ill.; John F. Patt, WJR Detroit; Cecil of KOVR several months after its pur- Woodland, WEJL Scranton, Pa.; H. chase by Gannett in 1957. When com- Randolph Holder, WGAU Athens, Ga., pany sold station to Metromedia in 1960, and Ray Johnson, KMED Medford, Ore. Mr. DeLaney remained as manager. Absent were John F. Box Jr., WIL St. Louis, and Loyd Sigmon, KMPC Holly- Robert M. Mc- wood. Gredy, executive Ben Strouse, wwDC Washington and VP of Television NAB radio board chairman, sat with Advertising Rep- committee, whose report will be sub- resentatives, mitted next week to NAB directors. Mr. Windsor Mr. Dugan named managing House gives USIA Walter M. Windsor, for past nine director of years general manager of KTAL- AM -FM- TVAR, station $163.5 million for '64 TV Shreveport, La., elected executive representative U. S. Information Agency was voted firm owned by VP and general manager of West Texas $44.8 million less than it asked from Network group (KLBK -AM -TV Lubbock; Group W, West- House Appropriations Committee, but inghouse Broad- KWAB[TV] Big Spring; KPAR -TV Sweet- Mr. McGredy still got $6.7 million more for 1964 op- casting Co. Mr. water- Abilene; and KICA -TV Clovis), erations than it has for current fiscal succeeds Larry H. Israel, who with headquarters in Lubbock. James McGredy year. Altogether, agency was okayed recently was appointed executive VP S. Dugan, KTAL sales director, succeeds for $163.5 million. Committee report for station operations of Group W Mr. Windsor as general manager. Mr. released Friday (June 14) shows major (WEEK'S HEADLINERS, June 3). Mr. Windsor is veteran of 28 years in cuts from request were in two radio McGredy joined TVAR in 1961 and broadcasting including management facilities construction earlier had been national TV sales man- projects, but posts at WKNB Hartford, WDVA Dan- agency had ager for Westinghouse Broadcasting told Congress it could get ville, Va., and WGBA Columbus, Ga., along without most of money it from 1958 until 1961. He had been asked before joining KTAL in early 1954. Mr. and still get projects sales executive with various stations started this year. Dugan was formerly in sales posts with America since 1946, including wToP Washing- Only Voice of was allowed KETv(Tv) Omaha, KWWL -TV Waterloo, additional personnel and got all it ton; WPAT Paterson, N. J. and WCAU- KVOO -TV Tulsa, and KOOL -TV Phoenix. asked. Voice is continuing to TV Philadelphia. expand C. Glover De- its service to Latin America and Africa. Laney, resident Edgar J. Capital Cities offer manager of KOVR Scherick, VP in (Tv) Stockton - charge of sales sold out first day Sacramento, for ABC -TV, ap- White, Weld & Co., New York, re- Calif., appointed pointed VP in ported Friday (June 14) sale of 250,- general manager charge of pro- 000 shares of common stock of Capital of WHEC Inc. graming. Mr. Cities Broadcasting Corp. was over- (WHEC - AM - TV Scherick became subscribed on first day of offering on Rochester, N.Y.), network's sales Thursday (June 13). Stock was offered effective July 1, VP in February at $22.75 and, spokesman for White, Mr. DeLaney replacing John L. 1961, under then Weld said, has been selling for prices McClay, who has Mr. Scherick president of net- between $22.75 and $23. Sale was sec- resigned. In Mr. McClay's absence, his work, Oliver ondary offering by stockholders includ- duties have been handled by Richard Treyz. Prior to joining ABC -TV, Mr. ing Lowell Thomas and Chase Fund of K. Blackburn, technical director of Scherick worked closely with network Boston (BROADCASTING, May 20). Gannett broadcast properties. Mr. De- as head of own company, Sports Pro- Laney began his broadcast career in grams Inc., negotiating for and pro- Eastman Kodak radio drive 1933 as announcer at WESG Elmira, ducing live sports shows. Mr. Scher - Eastman Kodak, it's understood, is N. Y. After service with WFBL Syra- ick's appointment follows resignation breaking with new radio campaign this cuse, and in Williamsport, Pa., he joined of Dan Melnick as ABC -TV's VP in summer on multi- market basis. East- WTHT Hartford, Conn. (now Hazelton, charge of nighttime programing to be- man Kodak was first blue -chip adver- Pa.), in 1938 as commercial manager. come executive vice president at Talent tiser to sign with Radio Advertising Bu- Mr. DeLaney was appointed WTHT Associates- Paramount Ltd. (WEEK'S reau under RAB's Radio Test Plan manager in 1941 and remained in that HEADLINERS, June 10). (RTP), which started year ago and is continuing. J. Walter Thompson is For other personnel changes of the week see FATES & FORTUNES Eastman Kodak's agency. SDIG to strike Tuesday NAB birth control group mittee indicated after Friday (June 14) Strike against Wilding Inc., Chicago meeting in FCC Washington. TV -film producer, ordered beginning wants deadline delay Committee, headed by George C. Tuesday (June 18) by Screen Directors Series of engineering studies dealing Hatch, KALL Salt Lake City, objected International Guild (midwest) on with FCC's birth control plan for aural to inclusion of FM in FCC's proposed grounds studio has "repeatedly canceled broadcasting will require postponement rules governing station assignments scheduled meetings" and delayed con- of July 17 deadline for filing of com- (BROADCASTING, May 20). It opposes tract negotiations. Wilding Friday had ments, NAB Radio Development Corn- numerical limitation of number of sta- "no comment."

10 BROADCASTING, June 17, 1963 51 8817Ff, "Mila, AY,iiYEl

I !

CHEYENNE R[.t,SLK

RA NE Ail ALL LINCOLN KITd^ CARSON riIGRAHAM REEE CHEYENNE BK. rx WALL ACE N ®1 RUSSELL ' , ® IA Kt

WHEW. HARVEY xrvx rvc Q tORÄR05 OOOSON RENO BUTUTL :eRO MOUE L,R: l SEOC WIC A ILS OH .SATT p !WOMAN NtuSNu MEARE HAREER VOUANaxNaNT Colini ® - URRtl SsvMNER COWL" ALCAL GA

LN'xo,w0 lí LOW COST PER 10001 Local, regional, and CBS programs of the Kansas Broad- Population 1,407,000 casting System penetrate an atmosphere of prosperity in 91 of U. S. .6723 key counties of Kansas, Oklahoma, Colorado, and Texas. Households 436,950 Simultaneous concentration by four interconnected progres- Consumer Spendable sive Kansas television stations provides thorough exposure Income $2,709,761,000.00 of your product to viewers of this 86,000- square -mile Per Family $ 5,308.01 expanding new major market in the heart of America. Diver- Total Retail Sales $1,916,702,000.00 sified income of more than two and a half billion dollars Food $ 407,135,000.00 from agriculture and manufacturing accentuates potent Drug $ 65,876,000.00 buying potential of the area, including three of Kansas' five General Mdse. $ 163,458,000.00 largest cities. You'll note increased vitality of your adver- Apparel $ 81,949,000.00 tising dollar - intensified impact of your sales message by Home Furnishings $ 76,540,000.00 focusing on this impressive new mid -America market area - Automobiles $ 467,318,000.00 where most of Kansas' money is made and spent. Filling Stations $ 201,362.000.00 ONE BUY COVERS KANSAS! KANSAS BROADCASTING SYSTEM R TELEVISION KTVH - WICHITA -HUTCHINSON KTVC - ENSIGN B LAI KAYSN - HAYS KLOS- N- GOODLANO

BROADCASTING, June 17, 1963 We think we are entitled to be proud!

CHAMPIONSHIP B 0 WLINO

26 brand -new one -hour shows (fora Fall start) P. S. have been completed with the world's greatest bowlers . . . the finest shows in our history. will be one of our Fred Wolf, tops in bowling sportscasting, important sponsors will be at the mike as usual. Stations and in 150 markets sponsors -we still have availabilities. for 26 weeks. . , , is going into its 10th straight year -a record for filmed shows. We are not only the No. 1 Bowling Show in America, we have proved that we are the No 1 program series in the history of TV syndication.

CHAMPIONSHIP BOWLING WALTER SCHWIMMER, INC. Produced in cooperation with AMI PINSPOTTERS INC. 75 East Wacker Drive, Chicago 1, Illinois FRanklin 2 -4392

527 Madison Ave., New York 27, N.Y. EL 5 -4616 DATEBOOK A calendar of important meetings and Cantz, Los Angeles, will discuss the news- paper and radio aspects of media buying EVERY events in the field of communications in the Los Angeles market. °Indicates first or revised listing June 20-22--Florida Association of Broad- casters convention, Robert Meyer hotel. JUNE Jacksonville, Fla. Speakers will include June 15 -19- Annual convention of Ad- LeRoy Collins, president of National As- vertising Federation of America, Atlanta sociation of Broadcasters; Florida Governor ACCOUNT Biltmore hotel, Atlanta, Ga. Speakers in- Farris Bryant; Jack Thayer, vice president - clude: Emerson Foote, McCann-Erickson, general manager of WHK -AM -FM Cleve- New York; Ralph McGill, Atlanta Constitu- land; Harold Krelstein, Plough Broadcast- We know of every account on tion; Arthur E. Tatham, Tatham -Laird, ing Inc.; Edmund Bunker, president of Chicago; Dr. Lyndon Brown, Dancer -Fitz- Radio Advertising Bureau; Arthur G. Gil- every station in the markets gerald -Sample, New York; Edward R. Mur - bert, FCC field engineer in charge of dis- row, director of U. S. Information Agency; trict 7; FCC Commissioner Robert T. Bart- Fletcher Knebel, Washington correspondent ley; Michael we rep.. . and we call on them J. Minahan, vice president for Cowles Publications; Sir Douglas Fair- and general manager of Radio Press In- all through the year... not banks Jr., former motion picture star and ternational; Robert Heald, Spearman and currently director of Scripto Inc.; and Paul Roberson; and Tom Wall, Dow, Lohnes Austin, president of The Coca-Cola Co. just when a buy is coming up. and Albertson. June 16- 18- Annual spring meeting of the °June 21 -TvB Sales Clinic; San Francisco, North Carolina Association of Broad- Monroe, La. casters, Holiday Inn, Durham. Speakers Our salesmen visit our stations. include North Carolina Governor Terry June 21- Colorado AP Broadcasters As- Sanford; C. Alden Baker, president of sociation meeting, Durango, Colo. WGAI Elizabeth City, and Pasquotank June 21-22--Colorado Broadcasters Associa- county representative in the General As- tion convention, Strater hotel, Durango. sembly; and Voit Gilmore, director of the Speakers will include Donald McGannon. U. S. Travel Service. president of the Westinghouse Broadcasting Co., and FCC Counsel Max Paglin. June 15 -Aug. 6- Summer workshop in General closed circuit television teaching by the Don Dailey and Tom Bostic, presidents of Department of Radio & Television, Indiana the Missouri and Washington State broad- University, Bloomington. James D. Perry, casters associations, respectively, will also address the CBA meeting. Station Reps instructor in radio -TV and supervisor of the I.U. closed circuit teaching program. will be June 21 -Aug. 17- Twenty -First Stanford director of the workshop. Radio -Television Film Institute, sponsored June 17- Effective date for new FCC rule jointly by Department of Communication allowing automatic logging and requiring of Stanford University and San Francisco daily, five- times -a -week inspection of stations: KPIX (TV), Westinghouse Broad- transmitting facilities of AM -FM stations. casting Co.: KQED (TV), Bay Area Educa- tional Television Association; and KNBR- BOB 11(1111! June 17- Hollywood Ad Club luncheon at AM-FM, NBC. Courses meet alternately on the Hollywood Roosevelt. AAW day, usher- the campus of Stanford University and In A S S O C I A T E S ing in the convention of the Advertising the San Francisco studios of the cooperat- Association of the West, to be held June ing stations. 11 WEST 42nd STREET, NEW YORK 36, N. Y. 22 -27 with Hollywood as host club. CHICAGO LOS ANGELES SAN FRANCISCO June 22- 27-Advertising Association of the June 17 -19- Forty -sixth national confer- West annual convention at Ambassador ence of American Marketing Association, hotel, Los Angeles. Junior conclave. June Statler hotel, Washington, D. C. Confer- 22: business sessions, June 24 -26: president's ence theme is "Innovation: Key to Market- dinner. June 26; golf tournament. June 27. ing Progress." "Innovations In the Meas- urement of the Advertising Media Audi- °June 24-TvB Sales Clinic, New Orleans. ence: A Roundtable Discussion" at 9:15 June 24 -28-Meeting of National Associa- a.m., June 17. Speakers include Roger N. tion of Broadcasters radio, TV and com- Humphries, Procter & Gamble Co.; Donald bined boards, Statler -Hilton, Washington. Graham McGlathery, A. C. Nielsen Co.; Paul H. Chook, Alfred Politz Research June 24 -29 -Ninth annual Writers' Con- Inc.; and William M. Weilbacher, C. J. ference, McKendree College, Lebanon. Ill. WMT-TV LaRoche & Co. "Innovations In Measuring June 24 -29- International Telefilm Show, Advertising Effectiveness" at 9:15 a.m., within framework of 13th International Film June 18. Speakers include Robert J. Fisher, Festival Berlin (Germany) 1963. is first in homes reached in Ford Motor Co.; Seymour Banks, Leo °June 25 -TvB Sales Clinic; Baton Rouge, Burnett Co.; Steuart Henderson Britt, La.; Winston -Salem, N. C. all Northwestern University; Russell H. Colley, measured time periods management consultant; and Leroy E. June 25- Stockholders meeting, The Jerrold Purvis, Gallup & Robinson Inc. Corp., Jerrold Building, Philadelphia. from sign -on to sign -off °June 18-TvB Sales Clinic; Chicago, Los °June 26 -FCC Chairman E. William Henry Angeles. is first witness as Senate Commerce Com- Sunday thru Saturday. mittee opens hearing on proposals to sus- °June 18- Representative Oren Harris (D- pend equal time requirements during 1964 Ark.), chairman of House Commerce Com- political campaigns. Broadcaster comments -March, '63, NST. mittee, speaks on ratings to Sales Execu- are invited. tives Club in New York. June 26 -29- Second annual executive con- June 18 -20- Annual convention of Elec- ference of New York State Broadcasters tronic Industries Association, Pick- Congress Association, Gideon hotel, Saratoga Springs, hotel, Chicago. N.Y. Panelists include Joseph Morris, June 19- 21- Annual meeting of Virginia editor of Advertising News of New York; Association of Broadcasters, Williamsburg Arthur Perles, editor of Radio -TV Daily; Inn, Williamsburg, Va. Miles David, vice Ed Bunker, Radio Advertising Bureau; president of Radio Advertising Bureau, will Ward Dorrell, John Blair Cos.; Kenneth head a team that will provide successful Cox, FCC commissioner; and Robert M. and interesting ideas for local selling, pro- Booth Jr., Booth, Tierney, Hennessey, graming and sales- audience promotion. Washington communications law firm. Speakers include FCC Commissioner Fred- °June 27 -TvB Sales Clinic, Hattiesburg, erick W. Ford. Miss. WMT -TV °June 20-TvB Sales Clinic, Fresno, Calif. June 27-Annual loudspeaker conference, June 20- Association of National Adver- Electronic Industries Association, Pick CBS Television for Eastern Iowa tisers' workshop on "How to Gear Co- Congress hotel, Chicago. into operative Advertising an Effective June 27- 29- Wisconsin Broadcasters As- The Vaward Station Marketing Program," Savoy Hilton hotel, sociated meeting, The Northernalre. Three New York. Lakes, Wis. June 28 speakers include FCC June 20- Southern California Broadcasters Commissioner Frederick W. Ford, Radio Association luncheon meeting at Michael's Advertising Bureau President Edmund Restaurant, Hollywood. Russ Hare and Alan C. Bunker, and John Hurlbut, owner -man- Berger, account executives at Tilds & ager of WVMC Mt. Carmel, Ill.

14 BROADCASTING, June 17, 1963 HOW WEATHER SATELLITE PHOTOS LIKE THIS

ARE IMPROVING DAILY FORECASTS FOR YOU

TIROS SATELLITE PHOTOGRAPH of a typhoon in the Pacific Ocean shows huge pinwheeling system of white clouds. Photo was taken from a height of 450 miles; cross in center and angles at corners are reference points.

Swift Bell System communications help the Weather Bureau collect and 1. Weather information from the world over flows to Washington's National distribute weather information from outer space and around the world Meteorological Center and is printed out by banks of Bell System teletypewriters.

The latest weather information is im- computer which analyzes it electroni- 2. After a computer has processed the portant to everyone. cally. The computer's output is plotted information, it guides this electronic plot- It affects farmers and their crops, air- automatically into maps of the weather ter which automatically draws the all. lines businesses of conditions in the Northern Hemisphere important weather maps on which fore- and their passengers, casts are based. all kinds. It affects people planning trips -doing in a few minutes what previously and vacations -in fact, everyone. took hours by hand. Knowledge about the weather begins The maps, as well as other reports and with raw data collected around the world forecasts, are then flashed to field sta- by observers, ships at sea, planes and tions, where they form a basis for local most recently, satellites which can pho- and regional forecasts. The Bell System tograph large areas of the earth below. plays a major part in rushing these fore- To be useful, this data must be col- casts to such users as newspapers and lected rapidly for analysis. Fast Bell radio and television stations. System communications speed torrents With the help of fast, dependable Bell of it into the National Meteorological System communications, you get the Center near Washington, D. C., every benefit of the nation's progress in the hour around the clock. techniques of collecting, studying and At the Center, the data is fed into a distributing weather information. BELL TELEPHONE SYSTEM Owned by more than two million Americans

SROADCASTING, lune 17, 1963 15 Boone Companions no signs of fright among the players now prepar- ing for next season's "Richard Boone Show." The phrase "repertory company" is enough to But that figures, considering the kind of group frighten a mediocre actor right out of his buskins. that star -host Richard Boone has assembled as Repertory requirements (an actor may star as network television's very first full- season reper- an international playboy one week and be seen tory company. briefly as an introverted librarian the next) call for Like Boone, most of his new colleagues have had exceptional versatility. leading roles in successful television series. On this It's significant, therefore, that there have been program, their dramatic materials will be super- HARRY MORGAN GUY STOCKWELL

ROBERT BLAKE LAURA DEVON

JUNE HARDING FORD RAINEY

WARREN STEVENS JEANETTE NOLAN

BETHEL LESLIE LLOYD BOCHNER intended by Clifford Odets, one of America's most son. There's a gentle comedy about a status respected playwright- scenarists. hungry father who becomes a victim of indiscrim- Besides guiding the efforts of such hand -picked inate installment- buying. There's a touching tale dramatists as Robert Dozier, Don Mankiewicz and about a poor fisherman's discovery of a pearl James Poe, Odets will write at least six of the se- and the event's influence on himself, his family ries' 30 original plays. and his fellow villagers. To put things What sort of story -lines is the show planning for in an oyster- shell, the new NBC -TV its Tuesday -night viewers? Well, there's a drama series will be as diversified as the T3 about a Hollywood triangle's effect on a teen -age '63 -'64 lineup to which it belongs. Look to NBC for the beat combination of news, information and entertainment. BROADCASTING PUBLICATIONS INC. OPEN MIKE ® METRO -GOLOWYN -MAYER TELEVISION PRESENTS PRESIDENT SOL TAISHOFF VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES More than antitrust SECRETARY H. H. TABU TREASURER B. T. TAISHOFF EDITOR: I appreciated the interesting COMPTROLLER IRVING C. MILLER ASST. SEC.- TREAS. LAWRENCE B. TAISHOF? story on option time (BROADCASTING, May 27). An otherwise excellent ar- ticle left the impression that the "Report iBROADCASTING OF TELEVISION AND RADIO on Network Broadcasting" limited the THE BUSINESSWEEKLY basis its recommendation that option Executive and publication headquarters: of BROADCASTING- TELECASTING Bldg., 1735 DeSales time be prohibited to a conclusion that Street, N.W., Washington 6, D. C. Telephone' Area code 202 Metropolitan 8 -1022. the option time practice violates the anti- EDITOR AND PUBLISHER trust laws. Actually, the report . . . View from The lion's Den Sol Taishoff based its recommendations on findings Egg In The Audience's Beer that the option time practice limits the Editorial freedom of the broadcaster to exercise VICE PRESIDENT AND EXECUTIVE EDITOR Some people don't wait until the flag is his non -delegable duty to select pro- Edwin H. James all the way up the pole before they salute. graming; limits local, regional and na- EDITORIAL DIRECTOR (New York) more note Rufus Crater These people ought to be given tional advertisers to compete with na- and credit. Call them the perceptibles. ' MANAGING EDITOR tional advertisers using network televi- They look an idea in the eye and see that it Art King sion; limits the opportunity of inde- can lead to new opportunities. Like the SENIOR EDITORS: J. Frank Beatty, Bruce pendent program producers and sup- Robertson (Hollywood), Frederick M. Fitz- idea that full sponsorship of a brand-new - gerald, Earl B. Abrams, Lawrence Christo- to-TV feature film market -by- market can pliers and independent station represen- pher (Chicago) Dawson Nail; ASSOCIATE tatives to compete with the EDITORS: George Darlington, Leonard Zeiden- make a spectacular special. Be a treat for networks berg; STAFF WRITERS: Sid Booth, Sherm in their respective fields, and option Brodey, Gary Campbell, Jim deBettencourt. the audience, sales force and sales curve. Larry Michie; EDITORIAL ASSISTANTS: Tanit time is not necessary to healthy network Oman, Judi Sue Robin, Chuck Shaffer; This idea had a precedence of sorts. operations. The antitrust basis was in SECRETARY TO THE PUBLISHER: Gladys Hall. But in particular, could it be done for a addition to the foregoing public interest Business specific advertiser, and most important, objectives. -Roscoe L. Barrow, dean, what product (pictures) was available? VICE PRESIDENT AND GENERAL MANAGER Law School, University of Cincinnati, Maury Long Things began moving when the new 30/63 Cincinnati. -TV listings on the VICE PRESIDENT AND SALES MANAGER MGM feature came Winfield R. Levi (New York) market. Our Chicago office noodled with ASSISTANT PUBLISHER MacFarland, Aveyard, and their client, Just what is the BBC? Lawrence B. Taishoff Drewrys Beer. They picked the pictures and EDITOR: It is both disappointing and SOUTHERN SALES MANAGER: Ed Sellers; PRO- the "event days." They presented the pic- DUCTION MANAGER: George L. Dant; TRAFFIC sad to read in a professional publication MANAGER: Harry Stevens; CLASSIFIED ADVER- tures and the plan to the sales force. regarding the forthcoming visit of TISING: Dave Lambert; ADVERTISING ASSIST- Promotion was set. The idea became a ... ANTS: Robert Sandor, Carol Ann Jenkins, Governor LeRoy Collins to England Ken Albright; SECRETARY TO THE GENERAL reality. Is already working in the market MANAGER: Doris Kelly. [that he] "will study both privately place. Audiences in 15 markets are being COMPTRoLLER: Irving C. Miller; ASSISTANT treated to top features on summer week- owned and government TV systems in AUDITOR: Eunice Weston. Britain." (CLOSED CIRCUIT, May 27). ends- courtesyof a single sponsor. Big time Publications and Circulation entertainment presented with maximum I assume that by the former you mean the British commercial operation, and DIRECTOR OF PUBLICATIONS care and minimum interruption for the John P. Cosgrove the BBC by the latter. I am right viewer (5 commercials). That's egg in their If - CIRCULATION MANAGER: Frank N. Gentile. then you are wrong. . . . In fact the CIRCULATION ASSISTANTS: David Cusick, Edith beer and a competitive edge in Drewrys. Liu, Burgess Hess, German Rojas, Joan Details. Drewrys picked these first -run BBC is no more of a government sys- Chang. post '48 features: "Angels in the Outfield," tem than the broadcasters here [in the Bureaus U. S.]- indeed perhaps less so.-Den- "Green Fire" and "Tender Trap." They New York: 444 Madison Avenue, Zone 22. picked the weekends prior to Memorial Day, nis Scuse, BBC representative in the Telephone: Area code 212 Plaza 5 -8354. July 4th and Labor Day. They picked 15 U. S., New York. EDITORIAL DIRECTOR: Rufus Crater; BUREAU NEWS MANAGER: David W. Berlyn; ASSOCIATE EDITOR: WRITERS: stations in: Chicago, Detroit, Toledo, [The BBC is a public corporation estab- Rocco Famighetti; STAFF lished by Royal Charter and supported by John Gardiner, Phil Grose. Diane Halbert, Lansing, Flint, Grand Rapids, Cadillac, ASSISTANT: a license fee on sets collected by the Post Larry Littman; Frances Bono - Marquette, Fort Wayne, South Bend, Office. Lord Allen of Hurtwood, in an vitch. Indianapolis, Terre Haute, Rock Island - article in the 1933 BBC Handbook described VICE PRESIDENT AND SALES MANAGER: Winfield the BBC as "an instance of a nationally R. Levi; EASTERN SALES MANAGER: Don Kuyk; Davenport, Cedar Rapids and Des Moines. owned and controlled activity."] INSTITUTIONAL SALES MANAGER: Eleanor R. Manning; ADVERTISING ASSISTANT: Ellen R. Drewrys bought the features directly from McCormick. MGM -TV for ten markets. In the others, A sobering question Chicago: 360 North Michigan Avenue, Zone deals were made directly with the stations 1. Telephone: Area code 312 Central 6 -4115. which had previously licensed features SENIOR EDrroR: Lawrence Christopher; MID- the EDITOR: I read with interest Mr. Mason's WEST SALES MANAGER: Warren W. Middleton; from MGM. letter and prayer for broadcasters ASSISTANT: Barbara Kolar. Hollywood: A tangent observation here. A 1680 North Vine Street, Zone 28. good (OPEN MIKE, May 27). telephone: Area code 213 Hollywood 3 -3148. movie has a long life in bringing the public I am heartily in accord with this SENIoR EDITOR: Bruce Robertson; WESTERN SALES MANAGER: Bill Merritt. entertainment. This was pointed out in a prayer and I think it is one which Toronto: 11 Burton Road, Zone 10. Tele- recent look at Nielsen figures a on great should be read and digested by every phone: Area code 416 Hudson 9 -2694. COR- RESPONDENT: James Montagnes. MGM movie, "The Wizard of Oz." It has broadcaster -most particularly the net- now been televised five times on CBS. Each works whose reporting at times seems to was a smash. The rating has never been BROADCASTING. Magazine was founded in 1931 be a little out of balance. by Broadcasting Publications Inc., using the below 32.5, nor the share below 52. No I have only one sobering question to title, BROADCASTING' -The News Magazine of other repeated special comes close to this the Fifth Estate. Broadcast Advertising' make to Mr. Mason. Has he checked was acquired in 1932, Broadcast Reporter in performance. "The perceptibles" will con- with the Supreme Court on this? 1933 and Telecast in 1953. BROADCASTING - tinue to see new ideas in the yet unreleased - TELECASTING was introduced in 1946. Harlan G. Oakes, Harlan G. Oakes & features for television. Reg. 13. S. Patent Office Associates, Hollywood 28. Copyright 1963: Broadcasting Publications Inc.

18 BROADCASTING, June 17, 1963 You don't have to rob a bank to strike it rich. Just take a peek at North Carolina's

Golden Triangle Market: Total retail sales, over $1 Billion. Total consumer income,

over $11/2 Billion. Total population, over 1,360,000. And it's all yours when you totals buy WSJS -Television. NO. 1 MARKET IN THE NO. 12 STATE North Carolina's Golden Triangle TELEVISIONwg.irs 0 WINSTON- SALEM / GREENSBORO / HIGH POINT Represented by Peters, Griffin, Woodward. U.F.O. (1956) LADY OF VENGEANCE (1957) MACUMBA LOVE Eastman color (19601 Tom Powers Dennis O'Keefe, Ann Sears, Anton Diffring Walter Reed, Ziva Rodann, William Wellman, Jr.

Here are the great science -fiction,

horror, and monster hits ... all from

United Artists Associated! Whatever

your time spot, whatever your market,

MONSTER THAT CHALLENGED THE WORLD count on these chillers to hold your PHARAOH'S CURSE (1957) (1957) Tim Holt, Audrey Dalton, Hans Conreid Mark Dana, Ziva Rodann, Dianne Brewster viewers on the edge of their seats ...

and send your ratings up! United

Artists Associated scores again with

the unusual ... and the profitable...

in television entertainment! Tom_ CURSE OF DRACULA (1958) DESTINATION MOON (1950) Francis Lederer, Norma Eberhardt, Ray Stricklyn John Archer, Warner Anderson

MARK OF THE VAMPIRE (1957) I, BURY THE LIVING (1958) FLAME BARRIER (1958) John Beal, Coleen Gray, Kenneth Tobey Richard Boone, Theodore Bikel, Peggy Maurer Arthur Franz, Kathleen Crowley, Robert Brown

THE LOST MISSILE 11058) TERROR IS A MAN (1059) THE MANSTER (1962) Robert Loggia, Pen Parker, Larry Kerr Francis Lederer, Greva Téyssen Peter Dyneley, Terri Zimmern, Jane Hylton BULLETIN! HERE'S THE KIND OF MAliKl:'l'S Ji SHOCK SOLI MOTION THE FIRST PICTURE MONTH' ENTERTAINMENT ) THAT ALWAYS

AN AUDIENCE!

UNITED ARTISTS ASSOCIATED, uBIa.a. INC. DALLAS 2015 Young Street, RI 7.8557 NEW YORK 555 Madison Are., MU 8á700 CHICAGO 520 N. Michigan Ave., 467.7050 HOLLYWOOD 1041 N. formole Are., Ho 6-3420 MONDAYMEMO from RICHARD IRWIN, Rosenbloom /Elias & Associates, Chicago

Yes, TV still has room for the small sponsor

There has been a lot of discussion but one of many in the highly competi- The agency's creative ingenuity had a in advertising recently that television is tive total phonograph field, however. unique challenge because of the low pricing itself out of the market and that Compared to last year's sales total for budget situation. We also needed some- the manufacturer with the small budget the industry of some 4.75 million phono- thing to dramatize the full fidelity fea- no longer can afford television. We do graphs, sales in 1963 should hit the 5 tures of Phonola, a key sales point. not agree. million mark according to the present The spot that evolved cost but $900, Neither does one of our well-known estimates by Phonola officials. complete with pressings, and featured clients, the Phonola Phonograph Divi- Through the years, apart from its a marching chorus of nine plus drum sion of the Waters Conley Co., Roches- important private label output, Waters and fife. They marched into and out of ter, Minn., and its national sales and Conley has endeavored to maintain the the 50- second spot singing Phonola advertising manager, Howard Kovin. prestige identity of its own Phonola lyrics written by our creative director, Historically a low budget print media line in the market too, even though the Joseph Del Papa. The music was origi- advertiser until it got its feet wet in Phonola business has been the smaller nal by Marty Rubenstein of Shield Pro- broadcasting recently with radio, Pho- portion of its total volume. Through ductions. The other 10 seconds en- nola this year is putting its entire con- these years the traditional media for abled local tie -in. sumer media budget into participations Phonola were small space campaigns in Radio's Test Success We ran this on NBC -TV's Today program starting magazines and local newspaper co-op. spot for four to six weeks in Chicago, in the fall. When Rosenbloom /Elias & Associates Minneapolis, New Orleans and five It is not always entirely a question acquired the Phonola account about five other markets for as much as our $8,000 of how much TV exposure you buy. years ago, the total advertising budget radio time budget would allow. Every- True, the more the better if you can was $32,500. Out of this had to come one considered the radio test an "un- afford it. But for some companies, all consumer media advertising, dealer qualified success." whose advertising allotment might be brochures, trade advertising and other Phonola's dollar sales total in 1961 called rather small potatoes in many merchandising plus a little for point -of- jumped 35% over the previous year. circles, even a modest amount of TV purchase. Local newspaper co-op al- Naturally we and Phonola became exposure can do a great deal in help- ways has been. separate. The advertis- very broadcast -minded deciding what to ing increase sales volume. ing budget is usually based on about do with our advertising budget in 1962. The Whole View Many smaller 5% of sales. The budget was upped to $100,000. So companies, considering their present Broadcast Impact As the years we put a reasonable amount into the volume or their current position in passed after we started on the Phonola nonconsumer necessities like brochures their long -range growth pattern, have account, it grew and worked up to full etc., took $9,750 for a black-and -white become aware that TV can provide im- pages and spreads (all black- and -white) spread in the October issue of Esquire portant factors for them which pos- in top consumer publications. The and plunged all the rest into four par- sibly are more important than exposure dollar volume of sales worked upward ticipations a week for 13 weeks on NBC too. As it turned out, 1961 was Emphasis volume alone. These factors may in- to be Radio's series. the last year for Phonola's basic buy in Phonola's clude how effectively you use that sales volume for 1962 went print media. The total budget that year: up amount of TV which you do buy, how a spectacular 60 %. $75,000. Traditionally Phonola's ad TV's Turn thoroughly you merchandise this cam- Now It is logical Phono- campaign starts in the fall and runs la should move paign and how well you communicate on into television in through December. 1963. The meaning of the TV buy within the budget has increased to the Late in the season in 1961 after the $200,000, of which trade significance of the media two -thirds will go -the print schedules were running, it was for the purchase of a minute impact for the dealers you do business live spot decided to quietly make a test of local weekly for 13 weeks on Today. with. radio spot in about eight midwestern- Yes, that's small for TV. But for Waters Conley Co. is America's old- Southern markets. An extra push Phonola it will go a long way consider- est com- phonograph manufacturer. The seemed to be advisable there to help ing all the other factors besides volume. pany was founded in 1899 and it has some of the major accounts move un- This is why we feel there's still room been manufacturing the Phonola phono- usually heavy inventories. in TV for the small budget advertiser. graph line since 1916. Victor Talking Machine Co. pre -dated Phonola but subsequently was acquired by RCA. Phonola is a relatively small member of the giant electronics industry, but Richard X. G. Irwin, since 1961 senior vice Waters Conley long has been recognized president of Rosenbloom /Elias & Asso- as a respected "manufacturer's manu- ciates, Chicago, has been with that agency facturer" because of its prestige line since 1957. For a dozen years before that of private label merchandise. If the he was account executive with Ruthrauff top -name firms which presently are pri- & Ryan there. Besides Phonola, Mr. Ir- vate customers could be disclosed, their win's account responsibilities include brand labels would be recognized im- Krim -Ko Corp.'s broadcast -active Bireley's mediately by the average consumer. soft drinks, Beep for Breakfast and P.D.Q. Big, Tough Market Waters Conley's Chocolate Flavoring. He's pioneered spot own Phonola line and its private label radio advertising for Mercury Records and lines together are said to place the firm an FM spot drive for Cusenier Cognac. in a leading position in the portable phonograph market. They rank it as 22 BROADCASTING, June 11, 1963 It Takes RPM To Move The Goods!

*SS PRo Ratings . . .

Programming .. . RpM! ; Merchandising .. .

. . the three-way push that moves the goods over WELI's RPM Radio! Depend on BIG-Buy WELI to deliver the rich, New Haven-centered market!

National Sales: H-R Representatives,

Inc.; Boston: Eckels & Co.

5000 W ELI WATTS THE SOUND OF NEW HAVEN / 960 K.C.

BROADCASTING, June 11, 1963 23 nights -a -week, colorcast "Tonight" show. No More Pigeons What's more, his conversational partners now When the city of Omaha began an anti -pigeon include such formidable personalities as Bob crusade some years ago, Nebraska radio reporters Hope, Bette Davis, Peter Ustinov and Tallulah were content simply to relate the facts. Except for Bankhead. No pigeon English spoken here. young Johnny Carson. He not only broadcast the How well Johnny has been playing his part is story, but conducted an exclusive interview with evidenced by the fact that each week-night some one of the intended victims. nine million viewers turn on "Tonight" well before To get his pigeon coup, Johnny had to play both turning in for sleep. (And the nice thing is that parts, of course. One measure of his progress is Johnny- brand -new contract in his pocket -and that he now plays just one part: star of NBC's five- his show will continue as the nightcap on a '63-'64 schedule that ranges from newcomers like "The expert) demonstration of limbo dancing. Robert Taylor Show" and "The Lieutenant" to And Johnny managing to be casual as ever as a such returnees as "Bonanza" and "Hazel. ") formally- gowned Greer Garson whips a harmon- Glittering as "Tonight's" conversation may be, ica from her purse to play a swinging chorus of it is far from the program's only lure. Such sights "Old MacDonald Had A Farm." as these - typical of the show's free -wheeling in- "I always carry it with me," explained the gra- formality -have kept viewers joyously attentive: cious Miss Garson a few moments afterward. "Chicken" Carson boxing with heavyweight Which was another surprise, for expla- contender Cassius Clay. nations are hardly necessary on this Carson, announcer Ed McMahon and orchestra program. Even if you're not a pigeon, leader Skitch Henderson offering a wild (if not around Johnny Carson you just wing it. Look to NBC for the best combination of news, information and entertainment. 6p1,/ zg/i

Sales Management says the Add 113,000 next -door South Bend metropolitan neighbors in Elkhart County market has just jumped from and you get a total of 111th to 85th in population 449,800. That's more people with 336,800 people.* than the 68th metro marketl*

*SOURCE: SALES MANAGEMENT'S "SURVEY OF BUYING POWER, 1963."

WSJV -TV, South Bend -Elkhart, be longs on your schedules! Call Advertising Time Sales today!

B.THE COMMUNICANA GROUP n D D V V /J OT SOUTH BEND- aD A B C ELKHART

.THE COMMUNICANA GROUP 1- A MEMBER STATION OF THE COMMUNICANA GROUP MI JOHN F. DILLE, JR., PRESIDENT

26 BROADCASTING, lune 17, 1963 BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO June 17, 1963, Vol. 64, No. 24

NEW TUMULT IN THE RATINGS GAME

Several big sticks started stirring up the ratings up the ratings problems. Obviously piqued at being mess last week, just as it began to look as though left out of what they think is a broadcaster-only things were quieting down. project, the agencies want the Advertising Research The biggest sticks of all were wielded by two agen- Foundation to get in the act. If this view spreads to cies of government. The Federal Trade Commission other agencies, the NAB plan could be in for hard and Federal Communications Commission announced times. See page 28. a combined operation to make the users of ratings As if present rating services weren't in enough abide by the facts the raters provide. And if those trouble, they got a new -and tough- competitor last facts are questioned, the user himself will have to week. The Alfred Politz service, which has done cus- prove they're right. The FTC -FCC campaign threatens tom research for blue -chip clients, announced a to change broadcasting's basic selling practices. regular audience measurement service that will do Two big advertising agencies took a poke at the everything the present operators do -"and then National Association of Broadcasters' plan to clean some." See page 29.

Now government control of ratings use NEW RULE: STICK TO THE FIGURES; BE READY TO BACK THEM UP

Broadcasters who use ratings to sell intensified their program promotion. lion handling radio and TV matters, their stations to advertisers are now on This would, it was noted, invalidate the will be in charge of the investigative notice that they're going to have to ratings and also any selling efforts based task force. prove their claims. And if they claim on the ratings. A finding that a broadcaster has that all they're doing is quoting a rat- Similarly, it was emphasized, a claim stretched the truth may be determined ing service, this will be no defense - of first position in a market, based on to be an unfair competitive practice, they're going to have to prove that the a survey showing a station has a share or at the least, it's presumed, unfair data can be substantiated. of, say, 20% of the audience (whereas and deceptive advertising. The new purity in sales promotion the second station has an 18% share Although the FTC announcement stems from the announcement last week and a third station 17 %), would be stated it was going to investigate the that the Federal Trade Commission has meaningless because the range of error use of audience ratings by broadcasters, ordered an investigation of the use of in most rating services is larger than agencies and advertisers, it will primar- audience ratings by broadcasters, ad- the spread among the three stations. ily concern itself with broadcasters, it's vertising agencies and advertisers. The action of the two agencies fol- learned. At the same time the FTC issued its lows the completion of the first phase This is on the assumption that al- announcement, the FCC issued a spe- of the public investigation of the rat- though agencies and advertisers use rat- cial warning to broadcasters to watch ings services by Representative Oren ings, they don't use them to sell time their step in the use of ratings in their Harris (D -Ark.) and his Special Inves- or space, but to buy. advertising or promotion, particularly tigations Subcommittee of the House Broadcasters, however, use ratings to those claims which stretch survey re- Commerce Committee (BROADCASTING, sell time and it is this usage that lends sults out of context. Feb. 18 et seq.). itself to FTC jurisdiction. Presumably Although neither agency spelled out Both the FTC and the FCC, in fact, this is true also of station representa- any particulars, knowledgeable sources referred to disclosures during the ratings tives who use rating information to sell at both cited disclosures by the House hearing as one of the main reasons for their client's station to agencies and ad- investigations committee that stations their interest in the subject now. Al- vertisers. engage in hypoing programing and pro- though the FCC statement referred spe- Dixon Warns Paul Rand Dixon, motion during survey weeks. They also cifically to complaints it claims it has chairman of the FTC, explained: "If a cited the wide margin of error inherent received and the FTC announcement broadcaster claims that a survey proves in some of the rating services data. does not, it's understood the trade that he has a certain percentage of the What It Means A significant ele- agency also has received several allega- listening audience in his territory, and ment in weighing the reliability of the tions of the misuse of surveys by broad- investigation discloses that the claim is ratings used in support of a claim by a casters. false and deceptive, the commission station, it was pointed out, would be a FTC Enforcement The investiga- will take vigorous action to prohibit determination whether during the sur- tion will be conducted by the Bureau of the claim." vey week stations larded their schedule Deceptive Practices of the FTC. Charles The FTC recalled that last Decem- with especially attractive programs and A. Sweeny, chief of the bureau's divi- ber three of the largest ratings services

BROADCASTING, June 17, 1963 27 Agencies want ARF in ratings act TWO OF THEM FEEL LEFT OUT IN NAB'S GO -IT -ALONE PROJECT

Moves apparently aimed at counter- tising Research Foundation into the tional Advertisers. ing the three-part ratings research picture as an instrument of auditing Mr. Gromer called advertiisng rep- plan of the National Association of and evaluating the ratings services. resentation on the council "oblique," Broadcasters were offered last week Compton, in a letter from its presi- and "only so much window- dressing." by two major advertising agencies in dent, Barton Cummings, to NAB "I believe in ARF and feel that it is New York. President LeRoy Collins, asked that a highly competent and well-regarded Separate recommendations from ARF be included among those organ- organization. All it needs in this re- Compton Advertising and from Foote, izations to be consulted concerning spect is some push, and I feel that Cone & Belding brought the Adver- plans for the NAB ratings research there is considerable agency sentiment plan. in favor of such a push." Foote, Cone & Belding went a step The Compton proposal, a copy of farther in a letter from its vice presi- which was sent to representative Oren dent and media director, Frank J. Harris (D- Ark.), chairman of the Gromer Jr., to A. C. Nielsen Co. and House subcommittee that has been in- American Research Bureau, recom- vestigating ratings, suggested that mending to the two ratings services "among those whom you intend to that ARF be used in place of the pro- consult concerning your plans, you posed rating auditing service of the would include the Advertising Re- NAB BROADCASTING, May 27). search Foundation." "The NAB proposal is not a bad He called the ARF "an existing ex- one," said Mr. Gromer in an inter- perienced technical facility that can view last week, "but it has one serious immediately consult with you on pro- limitation. It does not represent the posed plans." Mr. Gromer also pointed interest of anybody but the broad- out the convenience element, saying, casters." "It would be difficult setting up a NAB Plan The NAB -proposed whole new organization, and that's a ratings council would consist of repre- hard way to run a railroad." sentatives from NAB, and the presi- Role For ARF Under Mr. Gro- dents (or designees) of the Radio Ad- mer's plan, ARF activity would not vertising Bureau and Television Bu- be drastically different from the plans reau of Advertising, with "advisory laid out by the NAB for its ratings liaison representation" from the auditing service. "We are quite sure American Association of Advertising that ARF can expand considerably so Mr. Cummings Agencies and the Association of Na- that it can encompass all of the serv-

signed consent orders promising to investigation in coordination with the reasonable precautions to insure that a cease and desist from misrepresenting FCC "and that agency will be advised survey which he uses in an advertising the accuracy or reliability of their meas- of any findings of law violations by campaign is valid (e.g., that is properly urements, data or reports. Those sign- broadcasters." conceived, reasonably free from bias, ing the orders were A. C. Nielsen Co., Yellow Light By far the stronger has an adequate sample). He also has The Pulse Inc. and American Research statement was made by the FCC which an obligation to act responsibly in the Bureau (BROADCASTING, Jan. 7). virtually told broadcasters they were use he makes of the survey." How broadcasters and others use putting their licenses on the line if they Referring to the FTC notice, the these measurements was not included in used ratings measurements without FCC concluded its statement with this those orders, the FTC noted. being able to prove their correctness. warning: It continued: The FCC statement said: "In determining whether a licensee "Hearings by the Special Subcommit- "The commission recognizes, of is operating in the public interest, the tee on Investigations of the House Com- course, that audience research is an commission will take into account any mittee on Interstate and Foreign Com- important selling tool in efforts to ob- findings or order to cease and desist of merce have developed substantial infor- tain advertiser support. It is not the the Federal Trade Commission concern- mation concerning the ratings and the intention of the commission to discour- ing the use of broadcast ratings by a manner in which they are used. The age valid audience research or its prop- licensee." commission intends to base its investi- er use by broadcast licensees in their The House Special Subcommittee on gation on that information and correct selling campaigns. Investigations, the group which set off any misrepresentation or other practice "In using audience research, how- the ratings row, has set Wednesday violating the Federal Trade Act." ever, the licensee must act responsibly. (June 20) to hear the FCC's position It added that it would conduct the He therefore has an obligation to take from Chairman E. William Henry.

28 (BROADCAST ADVERTISING) BROADCASTING, June 17, 1963 ices now provided by the NAB sug- Lawrence Roslow, of The Pulse Not until last week, however, when gestion," Mr. Gromer said. His plan Inc., felt that ARF could handle the W. R. Simmons and Associates en- for ARF would encompass these auditing job: "As far as that's con- gaged ARF to analyze its market and services cerned, we wouldn't object to AAAA, media study on 1963 magazines was The establishment of minimum ANA, ARF, or any of them auditing the service used. criteria and standards for ratings us." Another proposal for an auditing services. But, he said, "I'm not really certain and evaluation service came from Dr. I'd Sydney Roslow, Operation as an accrediting agen- be willing to go along with an eval- director of The Pulse, who 17 cy. uation service by ARF. They would recommended April an indus- be inclined perhaps to set up one tech- try-wide "standards and auditing com- Supervision of auditing. nique as best, where there might be mittee." The Pulse is currently em- Exploration of the development three best techniques, for instance. It ploying an interim committee on of new methods and improvements of would be too theoretical." standards and techniques composed of others. He then referred to ARF's "Recom- research directors of station represent- But if the agencies were not so mended Standards for Radio and Tele- ative firms and advertising agencies. much concerned over what would be vision Program Audience Size Meas- done in ratings auditing and evalua- urements" in 1954, which Mr. Roslow tion, as they were concerned over who said was "not practicable and never would be doing it, the apprehension got off the ground." was reversed among three leading rat- Mr. Gromer, commenting on the ings services. Their concern was more 1954 ARF report, said, "ARF, like all with what and how the service would of us, has learned a lot since then." be done, and not by whom. The reaction of James W. Seiler, Raters' Reaction A. C. Nielsen Jr. president of ARB, who along with Mr. said that he "welcomes the advice of Nielsen received Mr. Gromer's letters, both groups [NAB and ARF] but I favored ARF over the NAB group, suggest that neither, when taken alone, saying, "ARF would be a logical group offers broad enough representation." to do this, with advertisers, agencies Mr. Nielsen called it a problem of rep- and broadcasters in the group." resenting all interests, "and since we He added, however, that he favored are syndicating a service to varied cli- this procedure only if all ratings serv- ents [agencies and media], we are try- ices submitted to such examination. If ing to satisfy a number of different it is done on an industry-wide basis, requirements. Some bigger advertisers he said, ARB "would be happy to co- might want a more expensive and operate." thorough research job, which smaller ARF's Available ARF announced ones obviously can't afford." as long ago as 1960 the availability of As for an auditing service, Mr. Niel- a new facility to evaluate the word of sen felt such a job would be better any research organization willing to handled by a "well- established firm of pay the costs and furnish the necessary certified public accountants." information (BROADCASTING, April 22). Mr. Gromer

Politz moves in on broadcast raters HE'LL MAKE REGULAR MEASUREMENTS FOR TV, RADIO, OTHER MEDIA Two major new audience- measure- cover the five media in annual reports similar to that in PMA. ment services were announced last week showing the audience of each medium First reports of the Politz Television by Alfred Politz Media Studies, widely in terms of more than a dozen demo- Audit are expected late this year. The known independent organization which graphic characteristics and also in first PMA report is expected early next in the past has concentrated on custom- terms of the purchase and use of more spring. designed research. than 100 consumer goods and services. A Big Bundle Mr. Politz stressed Alfred Politz, head of the firm, said Politz Television Audit (PTA) will that unlike most existing services, PMA the new services will provide detailed supplement the PMA service's TV data and PTA will report audiences in terms information on not only the sizes and by providing seven reports a year, each of individuals rather than homes. He composition but also the buying habits describing in terms of sex and age the also emphasized that the services will of the audiences of television, radio, audiences of all national network TV provide a foundation for obtaining "reg- magazines, newspapers and newspaper programs during a specific two -week ular and dependable" local audience supplements. period. For non- subscribers to the five - measurement through supplemental The services were described as fol- media PMA, the television -only service studies available at additional cost. lows: will also offer an annual report cover- He said his new services will provide Politz Media Audit (PMA) will ing TV demographic and buying data as much information as all existing au-

BROADCASTING, June 17, 1963 29 COMMERCIAL PREVIEW: Seven -Up with a bossa nova beat

Seven -Up's new 60- second and 30- second spots use The "Cool Note! Seven -Up 'Float'!" campaign starting a bossa nova beat with a combination of squeeze this month, was produced by Keitz & Herndon Inc., Dal- action, animation and live photography. las. Seven -Up agency is J. Walter Thompson, Chicago. dience research services combined - and daily audiences according to num- from special tabulations at extra cost. "and then some." ber of newspapers read per day. The Politz Television Audit's seven His entry into the syndicated research A Deep Look The audiences of reports a year will show average audi- field was influenced by the Washington all media will be described in terms of ences per program, plus one -week and ratings hearings but was also based on 16 demographic characteristics includ- two -week cumes for day programs and "many months of discussion" with ad- ing sex, age group, income, education, two -week cumes for night programs. vertisers, agencies and media. occupation, geographic region, farm or The information for PMA will be "These discussions," he said, "have nonfarm, household size and position based on a probability sample of 10,000 convinced us of the need for regular, in the household. persons in 9,500 households in 245 comprehensive and dependable informa- Audiences also will be reported in counties throughout the U. S. Of the tion about viewing, reading, listening terms of their usage (heavy, medium total, 9,500 respondents will be over and purchasing behavior of consumers. or light) and purchase of brands in 18 years of age; 500 will be in the Advertisers and agencies want and need more than 100 different product and 13 -17 age group. A fresh sample will to know the ability of different media service categories including foods, bev- be drawn each year, "assuring that vehicles to reach the individuals who erages, etc. population shifts will be reflected prop- are the prime prospects for the adver- Brand data will not be included in erly in each study" and as "protection tisers' goods and services." the PMA report but may be obtained against the possibility of so- called 10,000 Sample In the PMA serv- 'tampering.' " ice, based on a survey of 10,000 indi- Television, radio and newspaper au- viduals in 245 U. S. counties, the tele- Nielsen wants federal dience data will be gathered by a com- vision measurement will cover all na- court sit on suit bination of interviewing and record - tional network programs. Daily pro- to keeping; magazine and supplements grams will be reported in terms of av- The A. C. Nielsen Co. of Chicago, data, by interviewing. The field work erag' telecast and one -week and four - world's largest broadcast research firm, will be done from mid -October through week cumulative audiences. Weekly goes into federal court today (Monday) mid -January without Christmas week. programs will be reported in terms of for the first skirmish in a legal battle TV Reports The more frequent TV average telecast audience and four - with WAME Miami, which is suing the reports of the PTA will be based on a week cume. Projections of cumulative research company over its ratings serv- sample of 2,000 individuals 13 years of audiences up to 13 weeks or more may ice for $250,000. Nielsen is trying to age and older. For three of the seven re- also be obtained. move the suit from a state court into ports, sub -samples of the PMA's total Radio stations will be measured from federal jurisdiction. 10,000- individual sample will be used; sign -on to sign -off, with reports show- The WAME action is one of a pair for the four other reports, entirely new ing weekday, Saturday and Sunday au- of suits brought by WAME Broadcasting samples will be drawn. The two -week diences; weekly cumulative audiences; Co., the station licensee, following an survey periods will fall during the separate AM and FM audience reports, investigation of audience research com- months from October through April, and audiences within day periods as fol- panies by the House Special Subcom- plus July. lows: 6 -9 a.m.; 9 a.m. to noon; noon to mittee on Investigations this spring Subscriptions to each service are of- 3 p.m.; 3 -6 p.m.; 6 -8 p.m.; 8 -11 p.m. (BROADCASTING, June 3, May 6). In fered on a two -year minimum basis. and 11 p.m. -6 a.m. what is believed the first litigation to PMA subscribers can buy the demo- Audiences within day -parts are to be grow out of the investigation, WAME graphic data without buying the mar- reported by place of listening: at home, is seeking $250,000 damages from keting information, but the marketing in car, and in "other" places. Special Nielsen and The Pulse Inc. of New data is not available without the demo- tabulations may be obtained for specific York. Both suits were filed in the graphic. In each service the subscriber's radio schedules involving combinations Circuit Court of Dade county, but the annual billings (or advertising invest- of stations and time periods. Nielsen firm prefers to defend itself in ments in the case of the advertisers) The PMA service will also cover 36 a federal court. WAME, since it has two form the base for computing subscrip- magazines and supplements a year; 18 similar cases to prosecute, would prefer tion cost. every year and 18 others on an alter- to fight both in the same jurisdiction. Politz officials estimated the cost of nate -year basis. Each publication's au- A Pulse motion to dismiss the WAME both services to a company spending dience will be reported on an average - action will be heard in the state court $10 million a year in advertising would issue basis, with four week cumes also on Aug. 1. range between $15,000 and $25,000 a shown for selected ones. WAME says the ratings companies mis- year. The cost to media and agencies, Newspaper audiences will be reported represented their reports for metropoli- they said, would be higher. "Substan- on a daily, Sunday and weekend basis; tan Miami between 1959 and 1962. tial" discounts were reported available morning vs. evening; five -day cumes, now to charter subscribers.

30 (BROADCAST ADVERTISING) BROADCASTING, June 17, 1963 iREAPS

J MA 'JETS VVITH

'NSI Nov.Dec. '62; NCS 1961 Ws "Census of Agriculture, 1959

YIELD: International Harvester reaps sales from WSB's domination (37.3% tune-in share *) of Metro Atlanta, where $9,800,000 ** is spent annually on feed and farm petrol products alone. YIELD: 132 counties* where annual sales of feed and farm petrol products amount to over

$172,800,000 * *. Buy the one that gives you two ... WSB RADIO

PIN rre.'t Georgia's 50,000 watt clear channel station

NBC affiliate. Associated with WSOC.AM.FM.TV, Charlotte; WHIO- AM- FM -TV, Dayton; WIOD.AM.FM, Miami. BROADCASTING, June 17, 1963 31 by your communication vehicle " -pro- Stations should do more audience research graming-as far as the agency or adver- tiser is concerned, Dr. Banks explained. THAT'S THE VIEW OF LEO BURNETT AGENCY RESEARCHER The sponsor is interested in your station two basic audi- Local stations should get busy and Urging local stations to develop their only if you can answer ence affirmatively, he said. do a lot more research and analysis of own means to inexpensively study audi- questions their audiences, Dr. Seymour Banks. ence responsiveness, Dr. Banks said The questions: "Is economic potential there ?" and "will they respond to your vice president in charge of media, crea- that the job can be done effectively vehicle tive copy and research at Leo Burnett with simple printed questionnaires. It communication ?" Co., Chicago, said in talks last week to doesn't always require costly electronic The agency executive pointed out two broadcaster groups meeting there. computers, he indicated, although there that there is a great void in research One group concerned TV, the other are many occasions where qualified re- about the composition of the local radio Negro radio. search and psychological experts may audiences, their programing loyalties His reasons in summary: be needed. and interests. "Yet you are selling the The advertiser and his agency need In spite of the inaccuracies which respect and affection of your audi- greater and more precise information might be encountered, it would be ences," Dr. Banks said. When stations about product consumers and prospects better for the local station to make an contact the agencies they will comment in the station audiences. With the ad- effort to research every program to on these factors, he said, but they will vent of computers, this data becomes determine what each audience wants, supply "not a stitch of evidence." increasingly vital to media buying deci- Dr. Banks said, than to rely exclusively Dr. Banks said "the basic unit for us sions. His primary target-adults. on the judgment of perhaps one or two is people. Here radio has shortchanged Stations need to research their au- who decide what programs will be itself. The emphasis on measuring sets diences more to determine more accu- aired. Nearly three dozen TAC station is wrong." Adults represent the "major rately what programs are best. Actu- program directors attended the Thurs- purchasers," he continued, "Yet you ally knowing instead of guessing what day- Friday meeting. can't even tell if a listener is male or audiences want enables the station to Speaking earlier in the week before female." Even when you know the program better and become a more a Negro radio programing conference listener is female, he observed, it makes attractive advertising vehicle. sponsored by Bernard Howard & Co., a lot of difference whether you are Dr. Banks told the second annual station representative, Dr. Banks said reaching the busy housewife of 35 or programing conference of the Televi- that "by and large broadcasting is one "merely the aunt who is living there." sion Affiliates Corp. on Thursday that generation behind in supplying data to If stations want more business from stations should greatly increase the agencies." Radio in particular is guilty, the big spenders, Dr. Banks concluded. "value" they place upon local research he said. Yet radio cannot afford to they must come armed with data that as compared to station promotion. It neglect this need, he indicated, since will tell the agency this is an important is far more important to spend a few television today is the "power" medium market not being reached otherwise or hundred dollars to research audience and radio, based on the amount of time if reached the listeners are "still yours reaction, he said, than to "send out people spend with media, has become exclusively." If not exclusive, "they re- ballpoint pens at the year's end in order only a "peripheral" medium. spond in a way not possible with the to develop a promotional feeling for Two Questions "Your audience majority medium." the station as a whole." represents a marketplace tied together Bernard Howard informed the two dozen station managers attending his two -day session that an in -depth study Create demand through advertising of the $20 billion Negro market will be made available to them about Sep- Economists and business prognos- average business consider a step -up tember. He indicated that many of the ticators today are lost in a confusion of 15% in its selling and advertising points raised by Dr. Banks would be of economic theories of saturated efforts. answered in the study. markets, lack of real needs, lack of Principal conclusions of the Negro purchasing power and reliance on programing conference included the government expenditures. view that Negro radio is on the thresh - Arno Johnson, vice president and hold of great and expanding opportun- senior economist, J. Walter Thomp- ity for both service and business. They son, chided businessmen for accept- agreed they must increase news as well ance of these pessimistic theories in as editorials in areas where this is an address to the Sales Executives economically and otherwise possible. Club of New York last week. The empathy inherent in Negro radio Mr. Johnson proposed that the is growing every day, they observed, answer to the country's surplus labor since the Negro wants the Negro point problem is in "creation of demand" of view and not the white man's. through an increased advertising ef- fort. He estimated that in the next Xerox buys news shows decade some 20 million additional nonagricultural jobs will be in de- Xerox Corp., New York, has bought mand by the labor force and that six NBC News TV specials and one 90- consumption capacity will increase minute Project 20 program on the net- by $200 billion over the same period. work. He said this "vast latent ability to Xerox, which made the buys through expand consumption to match pro- Papert, Koenig, Lois, is expected to duction goes unrecognized... . spend approximately $4 million in tele- Mr. Johnson suggested that the JWT's Johnson vision in the coming year (AT DEAn- LINE, June 3).

32 (BROADCAST ADVERTISING) BROADCASTING, June 11, 1963 Have you ever heard of our "Party Line "?

ppdon't want to spoil it by trying to com- Valley. It is producing big results for some big ress the whole story of our "Party Line" advertisers. For example, we recently offered a program into this brief space. Party Line Pattern Book, at $1 a throw. Result: Suffice it to say here that "Party Line" is a 14,928 copies! participating program on the most popular TV Ask PGW, will you? They have the whole story station anywhere near the great Red River of this spectacular program. WDAY-TV AFFILIATED WITH NBC CHANNEL 6

FARGO, N. D.

friav-w- PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives

BROADCASTING, June 17, 1963 33 Is this the way out of the trap? HOW THE NAB HOPES TO KEEP THE FCC FROM TAKING OVER CODES A serious strategy problem faces the limit in three prime hours would be There was some advertiser feeling, too National Association of Broadcasters' 17.2% per hour -the same as it is now. that broadcasters, by lax enforcement board of directors next week-what to The effect of the code board's pro- and inadequate standards, had left the do about the FCC's proposal to adopt posal would be to give stations a chance door open for the government to do as government rules the commercial to load commercials into some non- the job. time standards of the NAB's radio and prime periods that advertisers think de- On several occasions the advertiser television codes. sirable and to compensate by carrying representatives suggested the TV time Last week the outlines of the strategy less advertising in periods that fewer standards weren't strict enough, espe- were beginning to take shape, in ad- advertisers want. cially in non -prime time when programs vance of the board meeting that begins Under present standards, specific time are short and there are a lot of corn- June 24. The NAB is building a de- limits for commercials apply through mercials. Code enforcement should be fense on these grounds: (1) Govern- the day. Some stations are known to strengthened, according to several ad- ment restrictions on commercial time have stayed out of the code because vertisers. would be inflexible and unresponsive they cannot command high enough Afterward an ANA member recalled to changing conditions. (2) The length rates to make a living from the num- FCC reports of public resentment and number of commercials may be of ber of commercials now permitted per against clutter and over- commercializa- less importance in shaping audience re- program period. The TV code board tion, adding that TV stations should action than the placement and con- said the net effect of the change to a be concerned about such criticism. But tent of commercials are. (3) Through percentage ceiling would be a reduc- it appeared advertisers aren't anxious the NAB code apparatus radio and tion of permissible commercial time to have the government mixing in the television are capable of regulating over a full broadcast day. routine conduct of advertiser buying themselves. At a meeting in Washington May 29 of media and they wanted the industry To bolster the last argument, the NAB the NAB radio code board deferred to regulate itself. may be obliged to recruit more sub- action on a proposal to loosen the com- Advertisers and NAB representatives scribers for both codes, to which only mercial limitations in the radio code, found they couldn't agree at times on 38% of all radio stations and 70% of but it appointed a committee to con- interpretation of specific code provi- television stations belong. Last week sider the matter. sions. the NAB television code review board ANA Appeal The NAB television It's Media Problem One advertiser took action that was plainly intended to code board took action on commercials said afterward that sponsors don't have induce recruitment. after hearing an appeal from members to worry too much about the problems Easing Up At a meeting in New of the Association of National Adver- that plague TV or any other medium. York the TV code board voted to loosen tisers that commercial volume ought to He said advertisers will look around the television commercial time stand- be reduced. and buy media as opportunities are ards. Under the new proposals, which There was some feeling after the available. But he emphasized the bene- must be approved by the NAB's tele- closed NAB -ANA meeting in New York fits of mutual discussion of advertiser - vision board of directors, a station could last week that advertisers haven't been television problems. devote as much as 30% of any hour staying awake nights worrying about Representing ANA at the meeting. outside prime time to commercial pres- the broadcasters' private conflict with according to an unofficial guest list. entations, although total time devoted the FCC, despite the impact federal were W. Burgard, Brown & Wil- to advertising John could not exceed 20% of control over commercial standards liamson Tobacco Corp., who acted as any broadcast day. The commercial would have on sponsors themselves. chairman; Peter Allport, ANA presi- dent; Joseph Beech Jr., Procter & Gamble Co.; H. Allan Dingwall Jr., Headaches, yes; General Foods Corp.; E. P. Genock, hemorrhoids, no Eastman Kodak Co.; Howard Gray, R. The Ted Bates agency tried again Kearns, vice chairman of the agen- J. Reynolds Tobacco Co.; William last week to get official acceptance cy, the board gave reluctant approval Kistler, ANA; Gregory T. Lincoln, Col- of television commercials for Prepa- to the use of the phrase, "like a doc- gate- Palmolive Co.; John Morris, Camp- ration H, but was rebuffed. tor's prescription; that is, a combina- bell Soup Co.; Alfred Plant, Block David C. Loomis, vice president tion of ingredients," in Anacin com- Drug Co.; Samuel Thurm, Lever Bros. of the agency, appealed to the Na- mercials. Co. tional Association of Broadcasters' The code board explained: "The Members of the NAB TV code board television code review board to lift phrase has, we are informed by the and NAB staff officers represented its ban against advertising for the advertiser's agency, been recently re- broadcasters. hemorrhoid remedy. Several years viewed by the Federal Trade Com- Clutter Discussed Mr. Burgard. ago the board's ruling against Prepa- mission and found acceptable. The whose tobacco firm is one of the na- ration H precipitated a crisis. Sixteen code board reaffirms the question of tion's top TV buyers, had sharply at- stations resigned from the code, and this commercial copy acceptability tacked clutter, triple- spotting and in- 19 had their memberships cancel- raised by its New York code office adequate product protection at the led. The board voted last week to but feels that in view of the specific ANA's spring meeting (BROADCASTING, retain the ban. government approval, it is not ap- May 27). He also had called again for The Bates agency made headway priate to disagree with official gov- "guaranteed circulation" in television - with the code board on another mat- ernment action in this particular in- a direct relation between the cost and ter. After an appeal by William H. stance." the size of audience for shows of the same type. It's understood he brought

34 (BROADCAST ADVERTISING) BROADCASTING, lune 17, 1963 up the clutter problem at the ANA - NAB meeting last week. At the ANA spring session he had submitted studies showing that effect- iveness of a commercial is enhanced 32% to 40% when presented by itself rather than as one of a series of credits, promos, commercials and billboards. He had cited data showing a commer- cial may be 24% to 64% more ef- fective alone than within 15 minutes of a competitor's message in the same pro- Mr. Clipp Mr. Ferguson Mr. Jahncke Mr. Manship Mr. Pabst gram. All members of the NAB TV code board took part in last week's two -day meeting in New York. They were: Wil- liam D. Pabst, KTVV(TV) Oakland, Calif., chairman; Roger W. Clipp, Tri- angle Stations; Robert W. Ferguson, VTRF -TV Wheeling, W. Va.; Ernest Lee Jahncke, NBC -TV New York; Douglas L. Manship, wBRZ(TV) Baton Rouge, La.; Joseph H. Ream, CBS; Lawrence H. Rogers II, Taft Broadcasting Co.; Alfred R. Schneider, ABC-TV, and Mr. Ream Mr. Rogers Mr. Schneider Mr. Storer Mr. Swezey George B. Storer, Storer Broadcasting Co. Focal point of the industry's self - revision of commercial time stand- NAB staff members attending were regulation crisis last week was NAB's ards. Code board held a joint meeting TV code review board, which proposed with an advertisers' group. Robert D. Swezey, code authority di- rector; Edward H. Bronson, TV code manager; Harry H. Ward, TV code as- sistant manager; Stockton Helffrich, and finally would substantially reduce, were proposed at the radio code board New York manager; Frank Morris, if not totally destroy, the incentive of meeting but a committee was appointed Hollywood manager; John Couric, pub- most broadcasters for continued im- to conduct a study of the time provi- lic relations director, and Jerry Lanser, provement, and experiment in improve- sions. New York office. ment, in the entire area of commer- In a talk to the American Council Evaluation In acting on tv code cial and related messages." for Better Broadcasts in Chicago time standards, the TV code board in- Radio Position The NAB Radio June 12, Mr. Swezey as code author- structed the code staff to study ways of Code Board stated at its May 29 meet- ity director said the most effective improving the content, production, tech- ing that inclusion of the code's com- way broadcasters can use to know they nique and placement of commercials. mercial time standards into FCC rules are programing objectively is audience The board specified that "evaluation of would be a disservice to the public, response to favorably received pro- placement of commercials include those freeze into government fiat commer- grams as well as to those that fall short. in island positions (single commercials cial standards that should be revised "Broadcasters must operate for the inside programs) interrupting program to reflect changing industry conditions good of the community," Mr. Swezey content and commercial messages in and place total emphasis on the quan- said. "They must dispense with medi- piggyback positions (usually 60- second tity of commercials rather than rec- ocrity, constantly improve their serv- commercials advertising more than one ognize that quality and other factors are ices and have the daring to experiment. product) or adjacent to billboards, important (BROADCASTING, June 3). Otherwise they are inviting further gov- credits, public service announcements, No changes in radio time standards ernment control, which is undesirable." promotion announcements, other com- mercial messages, station break an- nouncements, and other material of PLAN FOR TAPE TRANSFER PROBLEM like nature." Radio commercials may be made with cartridges The TV board wound up its two -day meeting in New York by commenting Advertising agencies seemed near a to- transcription -to-tape method." on the FCC's plan to incorporate NAB solution to their problem of quality Agencies had expressed concern over code time standards. It said, "The in- control over radio spot announcements loss of quality control in advertising terest of the public will be poorly served last week with the report from two messages when local stations trans- if time standards are sought to be im- tape cartridge manufacturers that a ferred the message from the agency- posed by any governmental agency, in cartridge can be made on a mass basis supplied transcription to tape. A D. P. that such action, even if legally sus- to fit most tape equipment used by in- Brother & Co. survey of 476 radio sta- tainable, would be fraught with rigidity dividual stations. tions revealed that 406 of them did and unresponsive to changing needs and The companies were not identified, make transfers from the transcription improved knowledge in the field, would but an agency spokesman said: "It to tape (BROADCASTING, June 3). not (and of necessity could not) deal seems we have hurdled the problem of At that time it was felt that, at best, realistically or adequately with the most tape transfers. Of course, it will still agencies would only be able to make important criteria of content and place- be some months before it can become recommendations to the individual sta- ment of commercials, would delay and practicable, but I believe it is now pos- tions advising them on the proper hence deny timely attention to the sible to go from the original tape to methods of making the transfer. problems of stations in small markets, the tape cartridge, without using a tape- Since then, however, agency repre-

BROADCASTING, June 11, 1963 35 sentatives have met with sound studios, now, and we were especially pleased at tional Recording Corp., Olmsted Sound tape cartridge producers, and tape the cooperation from all parties," Mr. Studios and RKO Sound Studios. equipment manufacturers, and have Furney said. Mr. Furney said the agency group discovered that cartridges that fit all It was the first time that the different expected soon to call in the American currently produced tape machines, and elements have gotten together since the Association of Advertising Agencies to some older equipment, are now in pro- study was begun several weeks ago. Mr. inform all agencies of the tape car- duction. The disclosure that the tapes Furney said that "it was mostly an ex- tridge study. Sound studios would also can be reproduced on a mass basis for ploratory-type meeting -one in which be advised, he added. distribution to the individual stations everyone asked a lot of questions, and The group hopes that a study that means that the agencies themselves, found out what the other parties need- has been in progress by the National instead of the stations, can produce the ed to know." Association of Broadcasters into setting tapes and thus supervise sound quality. One result of the meeting was the technical standards for tape cartridges Useful Meeting A number of formation of a committee of various will be completed within a month to agency men met last week in New York New York recording studios "to assist afford technical data for the cartridge with representatives from studios and the agencies in the establishment of manufacturers. tape cartridge and equipment manufac- standards of quality for this type [tape "We must tread softly right now," turers. Mel Furney, who directed the cartridge] broadcasting." Participating Mr. Furney said. "We should have station survey for D. P. Brother, de- companies are A &R Recording Inc., some answers within two weeks, and scribed the session as encouraging. "We Bell Sound Studios, Film Recording perhaps can begin using the cartridges feel we are close to some real solution Inc., Gotham Recording Corp., Na- within six months."

Spot TV billing up 20% in first quarter BRISTOL -MYERS LEADS GAINERS WITH $3.3 MILLION BOOST Spot television gross billing in the to third place in the top 100 spot TV lion to $3.4 million; Menley & James first quarter of this year scored a sub- list. The advertiser billed more than Labs from $954,200 to $2.6 million; stantial increase over the like period $6.6 million in spot compared to $3.3 Simoniz Co. from $755,800 to $1.7 in 1962. million for the like quarter of a year million; Alberto- Culver from $1.9 mil- The Television Bureau of Advertis- ago. lion to $4.1 million; Hudson Pulp & ing is reporting today (June 17) that The TvB report, based on N. C. Paper from $479,800 to $1,079,800 gross time billings of national and re- Rorabaugh's compilations, covered an and Eastern Air Lines from $70,300 gional spot increased 20 %, from $182,- analysis of the same 331 stations re- to $647,200. 098,000 in the January -March period porting billings in both years. In the breakdown of dayparts, $62,- last year, to $219,771,000 for the same Other advertisers showing increases 175,000 was placed in prime time; three -month span in 1963. in first -quarter spot placement: Colgate - $56,484,000 in early evening; $55,363,- Bristol -Myers Co. had the greatest Palmolive from $5.2 million to $7.3 000 in day periods and $45,749,000 in boost, moving that advertiser from fifth million; Campbell Soup from $1.9 mil- late night.

TOP 100 SPOT TV ADVERTISERS 34. Gillette $1,155,400 70. Eastern Air Lines $647,200 FIRST QUARTER 1963 35. Richardson -Merrell 1,100,000 71. Pharmacraft Labs 637,700 (Source: TvB- Rorabaugh) 36. Helene Curtis 1,089,400 72. Phillips Petroleum Co. 636.700 1. Procter & Gamble $16,954,900 37. Hudson Pulp & Paper 1,079,800 73. Humble Oil & Refining 634,700 2. Colgate Palmolive 7,391,900 38. Peter Paul 1,079,100 74. Sterling Drug 622,000 3. Bristol -Myers 6,691,500 39. Chrysler Dealers 1,067,900 75. National Fed. of Coffee Growers 4. General Foods 5,067,400 40. Liggett & Myers 1,062,600 of Colombia 618,700 5. Lever Brothers 4,935,200 41. Canadian Breweries 1,008,500 76. The R. T. French Co. 609,400 6. William Wrigley Jr. 4,685,800 42. Chrysler 992,200 77. Kayser -Roth Hosiery 608,600 7. Alberto -Culver 4,194,400 43. Armour 990,700 78. Theo. Hamm Brewing 608,300 8. American Home Products 3,789,200 44. Sears, Roebuck 965,100 79. National Dairy Prods. 608,000 9. Warner- Lambert Pharma. 3,760,300 45. United Vintners 939,900 80. Maybelline 602,800 10. Campbell Soup 3,402,800 46. Van Camp Sea Food 932,100 81. S. B. Thomas Inc. 601,000 11. P. Lorillard 3,402,700 47. Hills Bros. Coffee 869,400 82. Quaker Oats 596,400 12. General Mills 3,278,300 48. R. J. Reynolds 861,400 83. Gerber Products 587,600 13. Miles Laboratories 2,978,400 49. Merck & Co. 847,000 84. Helena Rubinstein 564,800 14. International Latex 2,759,300 50. Andrew Jergens 843,700 85. American Oil 557,700 15. Coca -Cola Co. /Bottlers 2,722,900 51. E. & J. Gallo Winery 839.900 16. Menley & James Labs 2,612,600 52. General Electric 815,500 86. Socony Mobil Oil 549,100 17. Standard Brands 2,612,500 53. Scott Paper 804,600 87. J. H. Filbert 535,700 18. Kellogg 2,345,700 54. National Biscuit 795,300 88. Noxzema Chemical 518,000 19. Continental Baking 2,220,600 55. U. S. Borax & Chemical 788,300 89. Pacific Tel. & Tel. 513,300 20. Corn Products 2,102,500 56. American Bakeries 785,300 90. Ward Baking 506,800 21. Avon Products 1,867,200 57. American Motors Dealers 770,100 91. Beech -Nut Life Savers 496,400 22. J. A. Folger 1,791,600 58. Carter Products 748,900 92. Hanes Hosiery 495,800 23. Simoniz 1,708,900 59. Frito -Lay 725,700 93. Foremost Dairies 493,800 24. Food Mfrs. Inc. 1,706,100 60. Green Giant 721,300 94. Miller Brewing 492,400 25. Anheuser -Busch 1,705,200 61. Royal Crown Cola Co. /Bottlers 708,500 95. Welch Grape Juice 487,400 26. Philip Morris 1,512,000 62. Kimberly -Clark 688,900 96. Johnson & Johnson 486,300 27. General Motors Dealers 1,493,300 63. Fels & Co. 684,800 97. F. & M. Schaefer Brewing 480,800 28. Ford Motor Dealers 1,442,800 64. American Tobacco 678,400 98. Stroh Brewery 473,700 29. Pepsi Cola Bottlers 1,438,100 65. Plough 671,300 99. M. J. B. Co. 448,400 30. Ralston Purina 1,374,700 66. Falstaff Brewing 667,400 100. Kroger 435,400 Brewing 1,277,100 67. Brown & Williamson 656,400 31. Jos. Schlitz Spot TV by product classifi- 32. Pabst Brewing 1,254,400 68. Brillo Manufacturing 656,300 spending 33. Chesebrough- Pond's 1,183,800 69. Pillsbury Co. 651,400 cation on page 38.

36 (BROADCAST ADVERTISING) BROADCASTING, lune 17, 1963 THE R IVER'S EDGE

ANTHONY QUINN, RAY MILLAND DEBRA PAGET

VOL.7 "FILMS OF THE 50's'! NOW FOR TV FIFTY OF THE FINEST FEATURE MOTION PICTURES FROM SEVEN ARTS r Seven Arts "Films of the 50's" -Money makers of the 60's EVEN SEVEN ARTS ASSOCIATED CORP.

A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 200 Park Avenue 972 -7777 CHICAGO: 4630 Estes. Lincolnwood, III. ORrhard 4-5105 DALLAS: 5641 Charleston Drive ADams 9 -2855 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Cdlil, STate 88276 For list of TV talions programrnin USESeven Arts "Fires of the 50's" see Third Cover SRDS (Spot TV Rates and Data) TORONTO. ONTARIO: 11 Adelaide St. West EMpire 4 -7193 First quarter spot TV by product classes

ESTIMATED EXPENDITURES OF NATIONAL AND REGIONAL SPOT Fruits and vegetables, juices 2,665,000 TELEVISION ADVERTISERS BY PRODUCT CLASSIFICATION Macaroni, noodles, chili, etc. 1,625,000 1ST QUARTER 1963 Margarine, shortenings 3,857,000 Meat, poultry and fish 4,545,000 AGRICULTURE $ 418,000 Soups 2,538,000 Feeds, meals 149,000 Miscellaneous foods 4,528,000 Miscellaneous 269,000 Miscellaneous frozen foods 804,000 2,328,000 ALE, BEER & WINE 16,270,000 Food stores Beer and ale 13,902,000 GARDEN SUPPLIES AND EQUIPMENT 573,000 Wine 2,368,000 GASOLINE AND LUBRICANTS 5,643,000 Gasoline and oil 5,453,000 AMUSEMENTS, ENTERTAINMENT 330,000 Oil additives 163,000 AUTOMOTIVE 7,456,000 Miscellaneous 27,000 Anti- freeze 12,000 HOTELS, RESORTS, RESTAURANTS 248,000 Batteries HOUSEHOLD CLEANERS, CLEANSERS, POLISHES, WAXES 7,293,000 Cars 6,679,000 Cleaners, cleansers 4,520,000 Tires and tubes 332,000 Floor and furniture polishes, waxes 2,180,000 Trucks and trailers 122,000 Glass cleaners 99,000 Misc. accessories and supplies 311,000 Home dry cleaners 103,000 BUILDING MATERIAL, EQUIPMENT, FIXTURES, PAINTS 548,000 Shoe polish 70,000 Fixtures, plumbing, supplies 8,000 Miscellaneous cleaners 321,000 Materials 178,000 HOUSEHOLD EQUIPMENT-APPLIANCES 1,725,000 Paints 173,000 HOUSEHOLD FURNISHINGS 782,000 Power tools 96,000 Beds, mattresses, springs 251,000 Miscellaneous 93,000 Furniture and other furnishings 531,000 CLOTHING, FURNISHINGS, ACCESSORIES 4,240,000 HOUSEHOLD LAUNDRY PRODUCTS 15,993,000 Clothing 2,549,000 Bleaches, starches 2,773,000 Footwear 450,000 Packaged soaps, detergents 11,544,000 Hosiery 1,238,000 Miscellaneous 1,676,000 Miscellaneous 3,000 HOUSEHOLD PAPER PRODUCTS 4,982,000 Cleansing 1,318,000 CONFECTIONS AND SOFT DRINKS 16,309,000 tissues Confections 10,272,000 Food wraps 1,244,000 Soft drinks 6,037,000 Napkins 128,000 Toilet tissue 450,000 CONSUMER SERVICES 6,257,000 Miscellaneous 1,842,000 Dry cleaners and laundries HOUSEHOLD GENERAL 1,136,000 Financial 879,000 Brooms, brushes, mops 33,000 Insurance 1,613,000 China, glassware, crockery, containers 298,000 Medical and dental 61,000 Disinfectants, deodorizers 285,000 Moving, hauling, storage 291,000 Fuels (Heating, etc.) 138,000 Public utilities 2,787,000 Insecticides, rodenticides 124,000 Religious, political, unions 251,000 Kitchen utensils 158,000 Schools and colleges 82,000 Miscellaneous 100,000 Miscellaneous services 293,000 NOTIONS 35,000 COSMETICS AND TOILETRIES 21,283,000 PET PRODUCTS 2,874,000 Cosmetics 3,638,000 Deodorants 1,773,000 PUBLICATIONS 1,017,000 Depilatories 52,000 SPORTING GOODS, BICYCLES, TOYS 1,535,000 Hair tonics and shampoos 7,202,000 Bicycles and supplies 34,000 Hand and face creams, lotions 1,700,000 Toys and games 1,446,000 -Home permanents and coloring 1,472,000 Miscellaneous 55,000 Perfumes, toilet waters, etc. 94,000 STATIONERY, OFFICE EQUIPMENT 45,000 Razors, blades 565,000 Shaving creams, lotions, etc. 764,000 TV, RADIO, PHONOGRAPH, MUSICAL INSTRUMENTS 111,000 Toilet soaps 2,330,000 Radio and television sets 69,000 .. Miscellaneous 1,693,000 Records 38,000 Miscellaneous 4,000 DENTAL PRODUCTS 4,477,000 DNntifrices 3,008,000 TOBACCO PRODUCTS AND SUPPLIES 8,835,000 8,067,000 Mouthwathes 1,317,000 Cigarettes Miscellaneous 152,000 Cigars, pipe tobacco 745,000 Miscellaneous 23,000 DRUG PRODUCTS 22,898,000 TRANSPORTATION AND TRAVEL 3,479,000 Cold remedies 7,467,000 Ai r 2,466,000 Headache remedies 9,098,000 Bus 476,000 Indigestion remedies 1,403,000 Rail 283,000 Laxatives 1,313,000 Miscellaneous 254,000 Vitamins 1,713,000 Weight aids 270,000 WATCHES, JEWELRY, CAMERAS 425,000 Miscellaneous drug products 1,459,000 Cameras, accessories, supplies 18,000 Drug stores 175,000 Clocks and watches 5,000 Jewelry FOOD AND GROCERY PRODUCTS $60,570,000 Pens and pencils 389,000 Baked goods 7,938,000 Miscellaneous 13,000 Cereals 6,897,000 MISCELLANEOUS 1,984,000 Coffee, tea and food drinks 10,680,000 Trading stamps 152,000 Condiments, sauces, appetizers 4,260,000 Miscellaneous products 754,000 Dairy products 3,120,000 Miscellaneous stores 1,078,000 Desserts 945,000 Dry foods (flour, mixes, rice, etc.) 3,840,000 TOTAL $219,771,000

38 (BROADCAST ADVERTISING) BROADCASTING, June 11, 1963 ALMLUI

Give them a good product. They'll give worked with Blair Television, you know you results. the permanence and stability of our per- A sales organization such as Blair sonnel. Our turnover is the lowest in Television is only as good as its person- the industry.) nel, particularly its sales personnel. We What do we give them in return? know this. For years we've been select- Once a Blair man chooses us and we ing top -quality men and in that time choose him, he is made a stockholder in we've come to recognize the character- the company. His already strong incen- istics that make them top -quality. tive is boosted even more. The truly outstanding salesman Perhaps the agencies and advertisers brings an enthusiasm to his work that is Blair Television serves don't know missing in lesser men. Partly because of about the incentives of John Blair men. his own personal incentives, partly But they do know their results. They because of the pride he must feel for the know that the intimate knowledge product he sells. Blair men have of their stations and We've given Blair men a superior markets will get them the information product to sell. They've given us they want, get it quickly, and get results. They recognize and accept it accurately. the fact that their job requires These qualities and abilities of more than eight hours a day -it our sales organization, together requires years to develop the with the tools with which they knowledge and skill necessary to are supplied, have established sell their product effectively and our company as the outstand- they give these years. (If you've ing one in our industry. D°"\

BLAIR TELEVISION BROADCASTING, June 11, 1963 39 Commercials in production .. . Crime sells in Houston Listing includes new commercials be- Fisher, Rogow & Williams. Joseph Denker, ac- ing made for national or large regional count executive. One of every three cars stolen Continental Car Distributors, one 60 for ra- in Houston is a Chevrolet, accord- radio or television campaigns. Appear- dio (jingle). Edwin Hubbard, production man- ing in sequence are names of advertiser, ager. Harry Hoenig. account executive. ing to Houston Police Depart- product, number, length and type of Fed Mart, one 60 for radio (jingle). Ernie ment statistics, and that fact was commercial, production manager, agen- Bernhardt, production manager. Agency: Adver- turned into a successful radio ad- tising Arts. Irving Alexander, account executive. vertising campaign by The Berk- cy with its account executive and pro- Charles Chips, one 60 for radio (jingle). Jodie duction manager. Lyons, production manager. Gerald Talbot, con- ley Agency Inc. Pepper Sound Studios Inc., 2076 Union Avenue, sultant. Ten spots trumpeting "a steal Memphis 4. De Falco's, one 60 for radio (jingle). Hub of a deal" and urging the pur- Peelers Co., one 60 for radio (jingle). Al Atwood, production manager. Joe Warshauer, a -away car" were Rinker, production manager. Agency: Bauerlin consultant. chase of "get Inc. Hughes Drumm, account executive. Nationwide Insurance, one 60 for radio created by Berkley on behalf of Hotpoint, one 60 for radio (jingle). Bud (jingle). Ronnie Tutt, production manager. Joe Prichard's Courtesy Chevro- Smalley, production manager. Agency: Cole, George H. Hunter, consultant. let, one of the agency's clients. The spots were run on three Houston radio stations simul- taneously, and Berkeley reported that the success of the announce- ments was assured by the addition of such sound effects as sirens and WKOK the pounding of the judge's gavel. A New Voice In Pennsylvania CBS Radio Spot Sales 1070 on your AM dial. adds KTRH Houston For the first time in nine years, CBS Radio Spot Sales is adding a non -CBS- A fter 30 years as a 250 watt AM owned station to the list it represents. sub- broadcasting The station is KTRH Houston, a station, WKOK proudly sidiary of the Houston Chronicle. It announces its transformation to a: operates with 50 kw on 740 kc and is a CBS Radio affiliate. Its appointment of 10,000 watt clear channel outlet the CBS Radio division's spot sales arm was announced last week, effective in affiliate of CBS. October. (night time-1000 watts.) Spot sales representation firms affi- liated with networks have tended over the past decade to cut back rather than This new station supplies complete service to Central increase the number of non- network- and North Pennsylvania. It gives continuous programming owned stations they represent. to state highway routes passing Sunbury where traffic count The FCC investigation which a few exceeds 15,000 cars daily. It will offer like coverage to a years ago required network -owned sales firms to stop representing non- network- large part of the East -West shortway now being built owned TV stations started out, in the across Pennsylvania. Weather and timely road condition late 1940's, as a radio proceeding. But reports feature WKOK programming. by the time the FCC issued its order, television had become dominant and network representation of radio affili- This station is the sixth most powerful AM voice in ates was permitted to continue. Pennsylvania. WKOK offers keystone coverage of the Key- CBS Radio Spot Sales currently rep- stone state. resents three affiliates: wcco Minne- apolis and WTOP Washington, both of which were once owned by CBS, and Kota Portland, Ore. KOIN was the last SUNBURY BROADCASTING CORPORATION to join the list, in 1954. CRSS spokesmen said last week the addition of KTRH does not signal the WKOK -AM -FM start of an expansion drive. They said that for several years CRSS has had a 1070 on your AM Dial policy of screening prospects with the possibility of representation in mind, SUNBURY, PA. and that this policy will continue. CBS Radio and NBC Radio both Homer R. Smith, Manager maintain spot sales organizations for their owned stations and a few affiliates. ABC -owned radio stations are repre-

40 (BROADCAST ADVERTISING) BROADCASTING, June 17, 1963 as buiì IÌUx ;

(R) U o GARFIELD ADVERTISING Associates -044f 15461 James Couzens. Delroil 38. Michigan 864 April 5, 1963

Mr. Frank Steltenkamp Sales Development Manager WWJ- WWJ -TV 622 West Lafayette Detroit 31, Michigan Dear Frank:

in food products as we do, its women we want to reach, and the Specializing buy our women we want to reach are housewives. We must persuade them to products at the grocers, or to ask for them when they aren't on grocers' shelves. Here's what we did in the case of Progresso Foods. all in house- We bought similar schedules from seven major Detroit stations, and offered to save Mrs. Homemaker 614 on her next week's food wife time, we'd bill if she would just send in her name and address. We explained that on six different Progresso send her six coupons . , each good for 104-off products. It was our feeling that by her active reply to our offer she was involving herself and would use the coupons as intended. WWJ and stations As soon as the mail started coming, it became evident that We there- A, B, and C were doing the biggest job in motivating housewives. fore added to the schedule and, as of this morning, here is the tabulation:

STATION RETURNS ANNOUNCEMENTS RETURNS PER ANNOUNCEMENT

WWJ 2504 33 75.8 A 580 24 24. 1 g 475 20 23. 7 C 278 22 12.6 10. 8 D 151 14 E 79 14 5.6 F 54 14 3. 9

Needless to say, we're gratified with this tremendous showing. Since WWJ I feel pulled in over 60% of the returns with 23% of the total announcements, got something to be proud of. Not only have you proved that WWJ's you've con- fine programming reaches women, but that women reach for WWJ. My gratulations to the programs and personalities who made this possible, Sincerely, GARFIELDpADV G ASSOCIATES, INC.

S-/ arfield SCG/a

Màil pull? Look Associates, what S. says C. Garfield, president about his schedule of Garfield With 23% of for Progresso Advertising responsible the total announcement Foods on for W WJ: 60% schedule, WWJ-Radio wWp's active from seven was audienceor 60 Detroit-area willl stations. respond to Your product -message, THE too. WWJ NEWS Owned 4 FM and pAerated STATION A M and byY The Detroit BROADCASTING, News Affiliated RADIO 17, with NBC ate National Representatives: Peters, Griffin, Woodward Inc.

41 RADIO e seated by independent reps, supple- Agency appointments... mented in some cases by station sales- men. Kraft Foods has named Clinton E. Frank Inc., Chicago, as agency for un- KTRH'S of CRSS was appointment identified line of consumer convenience announced by Stewart, KTRH Frank products. Frank already handles ad- general manager, who at the same time vertising for Kraft industrial products. announced the start of a new format Kraft's other consumer product agen- 1320 emphasizing "locally oriented informa- cies are not affected by the new assign- tional programing." ment. These include J. Walter Thomp- The switch to more talk and less son Co.; Needham, Louis & Brorby, music features a 10 a.m. to 3 p.m. and Foote, Cone & Belding. information segment that includes a block of CBS Radio programs; a panel Commerce Drug Division of Maradel show of general interest to women; Products has assigned Zotox, a poison HOOPINO news and listener comment on the day's ivy remedy available in ointment and topics; a talk show about Houston and new aerosol form, to Ted Gotthelf As- similar programs, sociates Ltd., New York. Louis M. Rubin Co. has appointed Business briefly ... Geyer, Morey, Ballard Inc., New York, to its advertising. The company, Mutual of Omaha Insurance Co. will handle sponsor Mutual Omaha's Wild King- which builds and manages deluxe mul- NEW 1963 dom, a color TV series starring natural- tiple -unit apartment centers and mobile - ist Marlin Perkins and featuring films home parks, has not previously retained of wild animals and primitive people, an advertising agency. on NBC -TV, Saturday, 5 -5:30 p.m. EDT, starting Oct. 20 through March Rep appointments ... 8, 1964. series was The on NBC -TV WGAR -AM -FM Cleveland: Blair Radio, for 13 weeks last season. Bozell & New York, as exclusive national repre- HO OPER63 Jacobs, Omaha, is the agency. sentative. Carling Brewing and R. J. Reynolds Hometown Network and Stuart Sta- Tobacco will sponsor the Sports Net- tions: C. A. Larson as Omaha repre- work Inc. telecast of the Cleveland sentative effective July 1. Hometown Open golf tournament Saturday, June Network stations are KFOR Lincoln, 29 (5 -6 p.m. EDT) and Sunday, June KRGI Grand Island, KODY North Platte, 30 (5 -6:30 p.m. 68.8' EDT). A hookup of KCSR Chadron, WJAG KOLT Norfolk, More than three times the 157 television stations will carry the Scottsbluff, Kvs1 Valentine, all Ne- event, and Sports Network total audience of all other said national braska, and KMNS Sioux City, Iowa. advertising spots are still available. commercial Lansing Metro Stuart Stations are KFOR, KRGI, KODY, Radio stations combined. Philco Corp., Philadelphia, will spon- KMNS, KSAL Salina, Kan., and KOEL sor a series of four one -hour special Oelwein, Iowa. film programs, titled Philco Presents 14.3 10.1 WSON Birmingham, Ala., and WTOB The World Over, on ABC -TV on vari- Winston -Salem, N. C.: Robert East- ous dates in 1963, starting on Sept. 9. I3.8 3.0 man, New York, as national representa- The programs will cover such subjects tive. as the present and future of dethroned royalty Station Station Station Station All and the world -wide internation- al festivals. Agency: BBDO, New York. Eight ABC -TV shows WITS A B C Others Procter & Gamble, through Leo Bur- bought by Mentholatum * Jan. -Mar. '63 Hooper (Noon to 6 p.m.) nett Co., will sponsor CBS -TV's The Mentholatum Co., Buffalo, has pur- Jo Stafford Show, an hour musical va- chased sponsorship in six evening and LANSING Metro (3 counties) riety special Sunday, Aug. 18 (9 -10 two daytime programs on ABC -TV dur- 14th in $ sales per household p.m. EDT). Guests include singer ing 1963 -1964 season. State Capitol James Darren and Bob Hope, who ap- Evening programs bought by the pat- Michigan State University pears next fall on NBC -TV. ent medicine company are Wagon Train, Oldsmobile plus other industry P. Lorillard (Newport and Kent cig- Breaking Point, The Price Is Right, 77 MID- MICHIGAN'S BIG arettes) through Lennen & Newell, New Sunset Strip, Burke's Law and Pro York, will extend planned 19 Bowlers Tour. NO. I RADIO BUY -week schedule on six Los Angeles FM sta- Mentholatum, in daytime, will spon- RADIO 40 tions to 29 weeks. Renewal calls for sor The Price Is Right and Major 10 Adams: Trailmaster. Scatter -plan sched- 32 spots a week per station. Texaco through Benton & Bowles will renew ule in several ABC -TV daytime series FM group buy in Chicago and add FM also was purchased by the firm. Adver- groups in Los Angeles and San Fran- tising agency: J. Walter Thompson. cisco, purchasing 14 -week schedule on Beginning July 1, Abbott Labora- ANSING total of 17 stations with average of 10 tories, Chicago, will sponsor ABC -TV's 1320 5000 WATTS) spots a week per station. Station groups Ron Cochran with the News (6 -6:15 p.m.) and Murphy Martin with the Representatives: included in the Lorillard and Texaco buys are represented by FM Group News (11 -11:10 p.m.). Advertising Venard, Torbet & McConnell, Inc. Sales. agency: Tatham- Laird.

42 (BROADCAST ADVERTISING) BROADCASTING, June 17, 1963 Take the Santa Fe to Charlotte?

It's the right market, but the wrong way Spot TV is the versatile medium. It ing on a spot -your- market basis. TvAR's to reach it. How about your approach? Is bolsters sales in one market, and meets the "Television Spot Test" enables an advertiser your advertising plan aimed at your great- challenge of new competition in another. It to document the effectiveness of Spot TV. est market potential? enables you to test a program, a product, a TvAR's "Brand Comparisons" give the exact The profit squeeze in today's economy merchandising idea. It's the most effective status of over 500 brands in our eight repre- forces advertisers to put a premium on effi- way to apply seasonal control or timing to sented markets. ciency. With Spot TV you advertise where you your advertising. There are three simple steps to modern, want to and when you want to. Spot TV doesn't TvAR, representing a select list of major specialized advertising. Spot your markets. waste money because it can be made market TV stations, can show you how to get Use the flexible medium, Spot TV. And call to match your individual marketing plan. more out of your advertising dollars by buy- on the personalized service of TvAR.

TvAR TELEVISION ADVERTISING REPRESENTATIVES, INC. REPRESENTING

WBTV CHARLOTTE (JEFFERSON STANDARD BROADCASTING CO.) WTOP-TV WASHINGTON AND WJXT JACKSONVILLE (POST -NEWSWEEK STATIONS) WBZ -TV BOSTON, WJZ -TV BALTIMORE, KDKA -TV PITTSBURGH, KYW -TV CLEVELAND AND KPIX SAN FRANCISCO (WESTINGHOUSE BROADCASTING COMPANY) TvAR Offices in New York, Chicago, Detroit, San Francisco, Los Angeles and Atlanta DATA PROCESSING AT H -R IN '64 H -R Facts division formed to handle computer operation; television sales, development and research first objectives An electronic data processing center essing center will be used to speed up tion. is expected to be installed and fully op- and add flexibility to the time consum- It is envisioned that the new com- erational at H-R Television and H -R ing paper work necessary in compiling puter system will be linked with sta- Representatives by March 30, 1964. spot availabilities, ratings information tions represented by the firms by trans- The computer system will be operated and other media data necessary in the mission units (1001 data transmission by H -R Facts Inc., a new division being time buying and selling function. It units) or by a teletype relay and trans- formed by the station representation also will permit the handling of central lation of the information for the com- firms. billing for stations represented by H -R. puter. Details of the new division and its This is a more sophisticated system the Cost Reportedly the annual in- operation of a computer system-heart than the automated equipment a station vestment to H -R firms will come to of the new installation will be the No. representative-Peters, Griffin, Wood- about $250,000, including equipment 1401 International Business Machines ward- operated in late 1957 but abort- rental, costs of operating the new cen- computer-are being announced this ed after a year or so. PGW's equip- ter, salaries and miscellaneous supplies. week by Frank M. Headley, Frank E. ment, using the principles of Univac H -R said the "hub" of H -R Facts Pellegrin and Dwight S. Reed, who are and featuring data processing (punch will be the station reps' 22 -man sales partners and principal officers of the card), was similar to what stations use development team (includes "creative" H -R companies. when they automate for billing pur- sales, research, promotion, sales pro- Agency Response The H -R de- poses. The IBM process, using the motion and new business development). cision sparked favorable response of computer, works on a theory of "ran- The installation of the electronic three leading agencies that have pio- dom access" permitting a search for in- equipment will boost the total force to neered computer development in the formation at fantastic speeds. IBM an estimated 45 by adding a data proc- advertising field (see opposite page). notes the H -R system was not practical essing manager, programers, console H -R Facts initially will program the until developments just this year-IBM and key punch operators and research computer center to concentrate on tele- seeing "a significant breakthrough" in personnel. The formation of the division came after 18 months of study and planning. The division will be headed by Avery Gibson, vice president in charge of sales development. She will be assisted by Martin E. Goldberg, who is research director at the rep firms. Edward P. Shurick, senior vice pres- ident of H -R Television who is in charge of forward planning, will direct coordination with advertising agencies and the represented stations. Philosophy Mr. Headley, who is board chairman of H -R, and other as- sociates involved in the formation and operation of H -R Facts have issued statements explaining the philosophy behind and the workings of the elec- tronic data system in the selling of broadcast time (particularly spot TV). A summary: Mr. Headley said more than 50% of the major advertising agencies are using or experimenting with computers in media evaluation and selection, bill- IBM 1402 card -read -punch unit is in- board chairman, Edward P. Shurick, ing and other aspects of advertising spected by Frank E. Pellegrin, H -R senior vice -president, Avery Gibson, and marketing. "Proper and effective ex- Television president, foreground. Look- vice president in charge of H -R Facts, change of information" between rep ing on (l -r): Frank M. Headley, H -R Inc., and J. J. Kenny, of IBM. and agency in the future, he said, will be possible only if the rep matches vision sales, related sales development this respect. "computerization" with the agency. and research. Also at the outset, data The new installation will be housed Mr. Pellegrin, president of H -R Tele- processing that can be applied to radio in space to be acquired in the mid- vision, noted that the rep firm sees, in sales will be centered on the radio rep Manhattan area. Completion of the first the move, a way of raising the level of firm's group selling plan (H -R uni- phase -installation -is expected by the "creative selling" by putting "salesman- plan). In time, it was said, the 1401 end of this year. ship back into selling." The computer, will be programed to handle a complete The H -R team of specialists who will he commented, will free salesmen from range of sales needs for both radio and handle the new center has been en- paperwork that has multiplied at "an television. rolled at IBM's data processing school alarming rate over the past few years." Essentially the electronic data proc- in New York for several -month instruc- Mr. Pellegrin predicted the repre-

44 (BROADCAST ADVERTISING) BROADCASTING, June 17, 1963 Step -by -step of how the processing center works

1. Salesman receives a request for then are processed in the 1401. The relays this information to the sta- availabilities from a media buyer. station avail tape, rate card tape, tion for confirmation. The salesman then codes this request ARB /Nielsen tape and client tape as- 7. When confirmation is received answering all necessary questions sociated with requests are used. An from the station, the corresponding that might be raised. availability listing is printed and avail cards must be pulled from the 2. The coded request is then availability cards are punched for avail file. These avail cards are then brought to an editor. The editor each request. These cards are placed edited and key punched to show checks for completeness and cor- in an availability file. which of the submitted information rect coding. 5. The availability listing is sent was accepted by the agency and con- 3. The edited request is then sent to the salesman. He chooses the firmed by the station. to be key punched and verified to spots which he wants to submit to 8. These edited avail cards will produce request cards. the agency. serve as input for writing contracts. 4. The request cards are batched 6. The agency relays their choice As the contracts are being written, (about five requests per batch) and of spots to the H -R salesman who the station avails will be revised. sentative armed with electronic proc- nations in place of standard metro areas myer, president of Corinthian Broad- essed data, would be in a position to or TV market areas. casting Corp. and Don Kearney, Corin- demonstrate the need for market lists System's Innards In addition to the thian's sales director; Ward D. Ingrim, to be extended, why one market com- central processing unit, the card- reach- KTVU(TV) Oakland-San Francisco; Paul pared to another may be better for a punch unit, and 600 -line -a- minute print- Peltason, KTVI(TV) St. Louis; Vance product or why a combination of mar- er, the transistorized system incorpo- Eckersley, vvrav(TV) Providence, R.I.; kets may be better than others. He rates four magnetic tape drives, and Gordon Gray, wrrTV(rv) Utica, N.Y., said the firm would be able to show two of IBM's new 1311 "disk storage and George Kapel, wrot. -TV Toledo. "advertisers the greater value of spot drives." Both magnetic and disk stor- Norman E. Cash, president of Tele- broadcasting over print media." age components will be used for stor- vision Bureau of Advertising, in com- Sales Data Analyses Mr. Reed, age as well as for inserting and re- menting on the move by the H-R com- president of H-R Representatives, saw trieving data from the central process- panies, said it was significant "that the the computer as a source of more com- ing unit. most modern medium, television, is em- plete analyses of sales data and in terms In an announcement of its computer bracing the most modern means of of determining request percentages for concept, H -R assembled comments from doing business." Mr. Cash stressed the a year and month as against past peri- several stations it represents as indica- speed computers will provide in serving ods and the percentage of orders as tive of favorable response. Among the clients, in increasing the rep's efficiency against submissions. executives quoted: C. Wrede Peters- and reducing workloads. In a matter of minutes, he said, the rep will be able to make sales forecasts and reports on revenue by share of AGENCIES PRAISE H -R market, while enabling the firm to han- MOVE dle central billing for stations (agencies Pioneers in computer use hail company's plan will receive one bill). Mr. Shurick asked other reps to take as benefit to buyers and sellers of spot a careful look at H -R's concept and said his firm was encouraging the ex- The decision of the H -R companies for the business of advertising place- tension of electronic data processing to install a computer system is regarded ment. throughout the representation business by media executives at three major ad- Their statements in part: "so that we can further the efficiency vertising agencies as a step forward and Mr. St. Georges: "When efforts in and sales results of spot advertising" of promising benefit to the buyer as this area are limited to just a few for advertisers and agencies. well as to the seller of spot. agencies, the dollars available are re- Miss Gibson pointed out that 10 The agencies-Young & Rubicam, stricted, and equally serious, so are the years ago when she joined H -R two BBDO and Leo Burnett-have been in number of talented people working on people handled the supply of research the fore among agencies developing computer problems. and promotion material for stations, their own computer systems as aids to . . One of the most difficult prob- agencies and salesmen but that the 22- the media function. lems we've had to face in this area man team now "pushes hard to keep H -R received formal reaction from has been the acute shortage of people up with the demand" and saw the com- Joseph St. Georges, vice president, man- who understand both computers and puter revolutionizing this capability by ager and director of computer applica- advertising. The fact that H -R will be taking over "routine drudge work" and tion at Y &R; Herb Maneloveg, vice adding to the industry's talent pool, freeing people for creative assignments. president and media director of BBDO, particularly in the area of individuals At the same time, she said, the com- and Dr. Seymour Banks, vice president who understand the complex problems puter will enable the team to tackle of Leo Burnett. of spot broadcasting, is very reassuring. important jobs considered "impractical" Mr. St. Georges said he was "en- For example, one of the problems which in the past. couraged" by the development, felt it has not been completely resolved, due Mr. Goldberg saw the computer's was a "sound business venture" and to its complexities, is the storage of advantages in terms of effects in "inter- intimated that others in advertising, in- rate card data. Hopefully, H -R's de- and- intra" market accumulation and a cluding more agencies, should enter velopmental work in this important area simplification of market lists as adver- into computer activity. Both Mr. Mane - will result in a breakthrough. tisers begin thinking of sales territory loveg and Dr. Banks noted that com- There can be no question that penetration by different market combi- puter usage in the field would be "good" H -R will make advances that will bene-

BROADCASTING, June 17, 1963 45 cast data processing since computers were introduced into the advertising business by those of us who have pioneered in the field. "We have been waiting for support from the spot representative industry, and H -R's announcement is naturally good news. The addition of another member to the electronic data proces- sing ranks-particularly one from the other side of the street -is an im- portant breakthrough. Hopefully, it will only be a matter of time until we will Dr. Banks Mr. Maneloveg Mr. St. Georges be efficiently and effectively com- puterized on an industry -wide scale. fit all of us. We hope that other rep agencies with the most accurate, up-to- "The application of data processing firms will follow suit. The potential for date availabilities, coupled with the is as perfectly natural and necessary combining agency use of computers in most complete data available on its sta- to the future growth and well-being of processing spot availabilities and pur- tions, will free BBDO buyers to con- the representative, as well as the sta- chases with computer programs oper- sider rather than calculate; and it will tions it represents, as it is to the ad- ated by rep firms would appear to be allow H -R salesmen to paint the vertising agency. Currently, the whole almost limitless. The results should be broader spectrum of the non- quantita- subject continues to be one of sub- greater efficiency, greater accuracy, and tive aspects of the H -R station. stantial debate by some who have either very importantly, greater speed in "In five years, computer usage will be failed to thoroughly investigate it in processing that highly perishable com- as common to good business as the full perspective, or simply have not modity -spot availabilities." typewriter. Naturally, the new inven- wished to. Just the same, the hand- Mr. Maneloveg: "Too much emphasis tive leaders in the field will receive, as writing on the wall is clearly legible. has been put on the computer, rather we did, negative reactions from their "The reason why this computer work than its uses. H -R computer usage competitors at the outset. But, taking is so important is not merely to save should prove that electronic data pot shots at innovation has always been paperwork-although this is obviously processing is as important to the seller a popular pastime; after all, it keeps important. The real value to clients is as it is to the buyer. you securely fastened to the past." that we're regarding media as the means "Computerizing is good, sound busi- Dr. Banks: "This is obviously the of reaching pre-designated marketing ness practice. H -R, in providing the most significant step forward in broad- targets. We want to make clear that while we are interested in the markets made up by the viewers of TV pro- grams, with data in considerable detail, this does not complete the picture. "Once freed of the necessity for look- ing up figures and multiplying and wtcn Radio offers the most dividing them, the agency timebuyers and the station representatives will be free to devote themselves to a discus- efficient daytime ADULT list- sion of the emotional values of the programs, listeners' respect and re- sponse to station personalities, etc.; in ener buy in the Twin Cities other words, the vital information we have not utilized as much as we would prefer because we were drowned market -nine a.m. -noon $1.13 in paperwork. "Those who take a position of leader- ship in data processing quite frankly CPM; noon -three p.m. $1.38.* take some knocks doing so. That's the price of pioneering. But they will also be the first to realize the full benefits accruing from it. The plans which H -R As a matter of fact, wtcn offers is outlining for its system will sub- stantially benefit both the H -R com- panies and their stations, and more im- the best buy in the market portant, it will benefit the entire in- dustry. The application of the equip- ALL ages- during these day- ment to the processing of availabilities alone should be worth the price of ad- time hours. Call your mission. We look forward to the ex- nearest change of information, because even- tually, I think it's very reasonable to Katz office for details. assume that the rep and the agency will directly tie -in into one another's installations in this and other areas. When we do arrive at that point, it will - Source SRDS- January.February 1963 Pulse. be through the pioneering reports of those such as H -R." 46 (BROADCAST ADVERTISING) BROADCASTING, June 17, 1963 You're writing up $37 million in drug sales when you write it down like this

And you're writing "37th metropolitan television about $275 more every year than the national average market" when you spell it out like that. on retail goods. And that can add up to a lot of pur- For when our transmitter goes on, Flint, Saginaw and chases at the corner drugstore. Bay City all come together as a single advertising buy. Get the prescription for increased sales from But it's not simply this that makes metropolitan Harrington, Righter & Parsons. Ring them up and FLINTSAGINAWBAYCITY so impressive for advertisers. ask for FLINTSAGINAWBAYCITY. WIRT /Channel 12/ It's also that each household in this market spends ABC Primary /Division: The Goodwill Stations, Inc. WJ RT

BROADCASTING, June 11, 1963 47 ell, New York, took part in a demon- SRDS -Data Inc. moves into computer age stration of the use of the computer An associ- NEW OPERATION WILL LINK AGENCIES VIA TELETYPE system for spot television. ate at Lennen & Newell, located some An additional step into the computer 400 computer. distance away, requested coded infor- age in advertising was unveiled last The new service is called "Consum- mation directly from the computer over week by SRDS-Data Inc., New York, er- Audience Profile Service," combin- the teletype network. The computer the research and data processing sub- ing research data on the buying habits located and processed the information sidiary of Standard Rate and Data of media audiences with published in about 15 seconds. Inc. media rates. Service Also shown were high -speed com- SRDS-Data demonstrated a data Various analyses were shown along putation of pertinent rate information communications system which links a with an actual transmission of a request computer to a nationwide teletype net- for data (spot TV budget estimates as and a print -out of a complete cost work to permit agencies anywhere in well as cost efficiency breakouts on breakdown for each spot TV schedule. the country to obtain immediate media, combination spot buys). In addition to L&N, Doyle Dane market research and other information. Herbert Zeltner, senior vice president Bernbach and Geyer, Morey, Ballard Heart of the system is a Honeywell and media director of Lennen & New- are agency clients using the new service. PROGRAMING First -run features for TV planned NBC -TV AND MCA WOULD SHOW FILMS ON TV FIRST, THEN IN THEATERS NBC and MCA Inc. are collaborat- be released for showing in theaters in but a network executive confirmed last ing on a far -flung TV project under foreign countries at the same time they week that the venture is "taking shape" which first -run feature films would be are being shown on TV in the U. S. and the details of a proposed agree- exhibited initially in the United States They would be shown in U. S. theaters ment will be revealed shortly. Present on NBC -TV and subsequently in thea- on a second -run basis, a radical de- plans are to schedule a feature film ters here. parture in the marketing of feature produced by Universal Pictures, on The target date for this venture is films. NBC -TV each week in prime time dur- the fall of 1964. Another significant Neither NBC nor MCA made an ing the 1964 -65 season. Universal is aspect is that the feature films would official announcement of this project, a subsidiary of Decca Records, of which MCA is the controlling stock- holder. The NBC executive would not dis- cuss the budgets for each feature or the types of films that might be pro- WAVE -TV and WFIE -TV duced. He pointed out this project is "extraordinary" and the stage of devel- opment at present is "still embryonic." Cover 383.1 miles of the Ohio River Valley! He reported that the concept of pro- ducing features for TV exposure initial- ly has been discussed over the -past two (in Depth as well as Width!) years by Robert Kintner, NBC presi- CINCINNATI dent, and Lew Wasserman, MCA presi- COLUMBUS dent. Mr. Kintner has been in the van- guard of advancing the proposal. Modest Budgets It was believed VINCENNES that the proposed features, two hours JEFFERSONVILLE ;1. NEW IBANV FRANKFORT in length, will be made on budgets that *LOUISVILLE .. are considered modest in motion pic- EVANSVILLE* LEXINGTON FORT KNOX ture terms. It is probable that per- formers who have made their mark in OW ENSAJRO TV but are not regarded as "stars" in the picture industry will be utilized. In this connection, it was pointed out, MCA recently announced a new talent BOWLING GREEN PADUCAN program under which it signed more than 30 young performers to be used by Revue Studios in TV programs and WAVE -TV, Louisville by Universal Pictures in features. WFIE -TV, Evansville One knowledgeable motion picture WAVE Radio, Louisville source said that it is conceivable that a KATZ AGENCY feature could be produced for $600,- WFRV(TV), Green Bay Y THE 000 to $800,000. On that budget it REpRESENtE could make a profit from first -run TV NBC- AU' and overseas theater exposure and sec- ALL ond -run presentation in theaters here. He stressed that many features shown

48 BROADCASTING, June 17, 1663 INITIAL APPLICATION On top of Mt. Royal in Montreal, the Canadian Broadcasting Company is building a communications tower to support what is believed to be one of the most complex antenna systems in C3CUsEs the world ... to say nothing 11 of the initials involved. It will meet the needs of five TV stations operating at maximum power, six FM stations, 18 VHF and UHF communications channels, 1, and several microwave and miscellaneous channels. The 294 -foot tower is the first application in a free -standing structure of the new USS "T -1" and "T -1" type A Steel A441, quenched and tempered rolled structural shapes, plus three other USS structural steels, A441, A36, and A7. These USS Steels have tensile strengths ranging from 33,000 to 100,000 psi, A36 and possess individual physical AN D properties that make each best suited for certain applications. By combining STEELS these different steels, FOR using the properties and strength levels of each to best advantage in various parts of the tower, the designers were able to reduce the weight of the tower and cut fabrication and construction costs. This "combination of steels" concept is a new design idea that is gaining rapid acceptance in the construction of bridges, buildings and equipment. It permits stronger AND construction, frequently at V H less cost. It's a good example of the way new ideas and new and better products from U. S. Steel are being put to use throughout America to improve all types of structures U H F and equipment and make the dollars spent for them go farther. USS and "T -1" are registered trademarks.

TV United States Steel TOWER 49 BROADCASTING, June 17, 1963 Liebman to produce `Ringo' making appearance on WFIL -TV The latest in a series of attempts Publishing Co. Ltd.-Group Four syndicated series to bring a bingo-type game to U. S. Productions, Toronto, claims it has With Max Liebman signed as pro- television is underway in Philadel- licked a problem that has plagued ducer, Harold Goldman, a founder of phia over WFIL -TV. The program, other bingo -type shows-the jam- National Telefilm Associates and Hank Ringo, has been carried on an ex- ming of telephone lines to stations Saperstein, motion picture and televi- perimental basis each weekday (11- by viewers anticipating a winning sion packager -distributor, have joined 11:30 a.m.) since March 18, and number. The solution: the telephone forces to produce and syndicate a series the station has been sufficiently im- number is changed frequently during of 39 90- minute programs titled This pressed to sign for a 13 -week re- the program so that the player can- Is Vaudeville. The series will be sold newal, effective today (June 17). not dial before a potential winning in individual markets and is being Negotiations now are being com- number is called. produced specifically for Saturday night pleted to place Ringo in four other The producer franchises the live late showing. major markets by this fall. An an- show on an exclusive basis in a mar- The youth fund of the American nouncement of details is expected ket, supplying instructions, electronic Guild of Variety Artists will participate within a few weeks. equipment and supervisory person- in the series which will enjoy the full The program made its debut in nel. The cost to the station is said to cooperation of AGVA in terms of pro- Canada in five major markets almost be modest. Leland Publishing -Group duction, Messrs. Saperstein and Gold- two years ago and is still on the air Four makes its money on playing man revealed. First segment of the there. Ringo's producers, Leland cards sold in area supermarkets. series is currently being taped at MGM Telestudios in New York. Larry Peerce is directing for producer Liebman, with in the U. S. are made for $1 million who own the station, is the question in Bernie Green as musical director. or less but the public is made aware the renewal proceedings. Among acts to be featured in the initial segment are Gene Krupa, primarily of the expensively made pro- Mr. Morrison, an associate professor Frank d'Rone, Willa Jackson, ductions. of journalism at the University of North Steiner Brothers and Rosetta Shaw. Until two years ago, the showing of Carolina, was paid $1,500 for his part feature films on TV was restricted to in Twenty-One. A talent pool of 90 acts have already local TV stations, except for occasional been lined up with 500 acts to be em- ployed during the first season's output. special films. In September 1961, TV show based on `Life' NBC -TV introduced features on a net- An average of 10 to 12 acts will be work schedule in prime time, followed issue to be on NBC -TV needed for each program according to by ABC-1V the producers. A majority of the shows in April 1962. This past A 90- minute show that will be based winter, NBC -TV added a second fea- will be taped in New York and the on the year -end "double issue" of Life remainder in Hollywood. ture film program and will continue magazine and devoted to the motion Messrs, Saperstein and Goldman are with both these movie programs during picture field will be on NBC -TV, 1963 -64. On the other hand, ABC -TV currently partners in the syndication of March 20 (9:30 -11 p.m.). The pro- no on four TV series, Racket Squad, Tele- has plans to show feature films gram will be produced by Sextant Inc., the network next season. phone Time, Passport to Danger and New York, in association with the edi- Code Three. Other networks declined to comment tors of Life. on the NBC move, but indicated there would be no interest in emulating NBC. Sponsorship also has been arranged for Inside the Movie Kingdom -1964. Mars to syndicate Advertisers are Colgate -Palmolive Co., Veeck radio show Loser to Von Nardroff the Best Foods division of Corn Prod- Mars ucts Co. and P. Lorillard Co., all rep- Broadcasting Inc., Stamford, belatedly seeks damages Conn., announced last resented by Lennen & Newell, New week it has pur- Old scandals never die, and they don't York. chased a new radio sports show, On even seem to fade away very grace- Deck With Bill Veeck, for $100,000 Sextant, an independent TV and mo- fully. from the sports personality and his tion picture production company, has A suit seeking damages of over $500,- associates and will syndicate the pack- an exclusive arrangement with Life that 000 was filed in the New York State age nationally with a July 15 starting gives the company access to stories, Supreme Court last week by Joseph L. date. story and film materials and sources Morrison, one of the contestents on the The programs will star and staff in exchange for a share in Mr. Veeck, rigged quiz show Twenty -One. He al- former owner of the Chicago profits. Life also provides pre -sell and White leged that his opponent on the show, promotion. Sox and syndicated columnist, who will Elfrida Von Nardroff, who eventually comment on all sports as well as topical The production company next spring amassed winnings totaling $220,500, current events. Each program runs 1 will was given advance answers to questions, start filming "Young Cassiday," minute 20 seconds. The package in- based hampering Mr. Morrison's chances of on the autobiography of Sean cludes up to 10 programs daily, five winning. The suit named as defendents O'Casey, as a motion picture. Sextant days a week. has completed 26 episodes of Mrs. Von Nardroff, NBC, Barry-En- FDR for Mr. Veeck's associates include Chi- ABC right Productions and the producers of -TV. Principals of the firm are cago public relations counselor Aaron the show. Robert D. Graff, president; Robert Cushman and Harriet (Sis) Atlass, Emmett Last week's court action comes in the Ginna and Milton A. Frucht- daughter of the late H. Leslie Atlass, man, vice presidents. midst of FCC contemplation of renewal both former CBS vice president there. Mars of the license of WGMA Hollywood, The double -issue of Life at the end Broadcasting's other properties include Fla. (BROADCASTING, May 6, AT DEAD- of the year will be devoted to the world Demand Radio, Fun Test, Star Test LINE, June 10). The character qualifi- of motion pictures. Mr. Fruchtman and the recently introduced Dick Clark cations of Jack Barry and Dan Enright, will produce the special. Show.

50 (PROGRAMING) BROADCASTING, June 17, 1963 What Station Men are saying about THE RCA "TRAVELING WAVE" ANTENNA

At ry SpartansburgSpartan M T y _ deiddon Po/and Greenville, says; "We ceV V Asheville, President,Pr with the incent,Cre Springs, At WLOS-TV, Wolfson, satisfied nd our Travelling genes/ e. ell Physical /c /ng conditions purpose says: extremely the Wave WLOS TV is installation. of p e s We we encount Wave met every s. special under Travelling throughout the son properties Washingtonthe advantages exceeded all exp to operate without e ver e signal °parafe of electrical area ex strength Aside increased6 state antenna frothe a d/lily 82 the

At KGIN -TV, Grand Island, Nebraska At KROC -TV, Rochester, Minn. D. Raymond Taylor, Chief Engineer, says: Robert W. Cross, Chief Engineer, says: "Field strength measurements show that the signal "During installation and erection of our Travelling tar exceeds the predictions of the FCC 50/50 Wave Antenna, I was most favorably impressed Field Strength Curve. Reports from viewers on the fringe with the mechanical simplicity and ease of assembly. area substantiate these measurements. The standing Subsequent electrical check -out of the antenna wave ratio is very good and no ghosting is present." and its 1300 -ft. transmission line proved it to have the lowest VSWR of any system encountered."

At Texas Leo Paso, SOAM.TVStafford, Pitts -TV, El says: viewed At KTSM s and was Ch PrPresident, first station arnaewe OAM.TV efrg Kansas O. Wyler, of the Karl was one has has at fromrrr TV a Antenna. It 1959. While some Says: that KTSM It at thereased e picture quality. RCA since ce saine area miles believe Travelling Peak transmitter terne The a n its ° n it ant ay order RangeRa with power. gives by to leased practically s been in lately P ere is fewer s tter This re 316 ÉRp Percent, completelybecause very we like it is good.., increases We Overalllefficcitighten,is and t and tube life.'' Power inspection

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CJAY KGHL KLRN KROC CHCH KCND CKCO KCMT KSWS KTSM KXTV KCBD KEYC KMSO If you want more facts about this VHF High -Band KOAM WKBT WAFB WCBB KGIN KFVS KOVR Antenna, your RCA Broadcast Representative can WNAC WMTW WWTV WIS WBAL KNMT KS00 help you. Or write RCA Broadcast and Television WPBN WOOD WLBN WLWA KWH WGAN Equipment, Building 15 -5, Camden, New Jersey. WTRF WQAD WPTT KVAR WIBW WXYZ WXGA WEAT WJZ WMEB WLOS WPRO WOKR The Most Trusted Name in WOOD Television TV producer today is party to an agree- SAG wants pay TV clause in screen contract ment that the soundtrack for domestic- ally produced films shall be originated WOULD REOPEN SUBJECT WHEN MEDIUM BECOMES REALITY by live musicians in the U. S. and Canada. Officials of the Screen Actors Guild theatrical picture made after Jan. 31, President Herman Kenin also told are adamant in their demand that a pay 1963, is released to pay television, the the union's 66th annual convention that television clause be written into their guild shall have the right to reopen its the AFM has obtained increases in new contract with the Association of entire contract for the purpose of nego- wages and fringe benefits in the fields Motion Picture Producers. They told tiating compensation for pay TV, and of TV film production in agreements a membership meeting on June 9 at the failing agreement, to strike if necessary." with networks and producers and in Palladium a were told that SAG and Hollywood that after Members radio and TV film commercials under searching investigation, they are con- AMPP have agreed on a "non- discrimi- agreements with advertising agencies vinced in the new contract; also that guild negotiators must insist nation" clause and their clients. by in current negotiations on a protection that 3% of the 5% now contributed He also reported that the union clause - and the right to reopen the producers to the pension and health operated "in the black" in 1962, and subject when pay TV becomes reality. welfare fund henceforth go to the pen- noted that its comparatively new pen- President George Chandler, in mak- sion plan. SAG hopes to increase the sion fund has grown to $6.5 million. ing a report on current negotiations, amount of pensions paid and reduce Re- elected as AFM officers were Mr. asked the guild membership to give full qualifying standards so that more mem- Kenin; George Clancy, treasurer, and support in two key measures: bers may be eligible. There will be Stanley Ballard, secretary. "1. The contract to provide that the other modifications in the contract, producer give SAG the right to ne- tightening provisions for collection of gotiate basic terms of employment for pension and welfare payments. SAG, in Writers win decision actors in a picture aimed primarily at its new contract with producers, wants the pay TV market-before any actor talent credits listed at the end of each in Universal case is employed in such a picture -and that picture. AMPP has not agreed to this. Writers Guild of America, West, won the guild shall have the right to with- a sweeping arbitration decision June 10 hold the services of its members from AFM convention in its dispute with Universal Pictures any producer who does not negotiate over a contract signed in 1960 on pay- before hiring actors for a picture made hears progress report ments to writers for work on theatrical primarily for pay TV. A progress report given to members films sold to television. "2. If after the present experimental of the American Federation of Musi- The dispute agreement provides for era pay television is ended and com- cians' convention in Miami last week a percentage of the gross for writers mercial pay television has arrived, any reveals that virtually every significant of post -1948 motion pictures sold to free TV and pay TV. It was signed when Universal withdrew from the As- No sociation of Motion Picture Producers pi. during the long writers- actors strike which hit all the major companies in January 1960. Universal, at that time, independently signed an agreement with both WGAW and the Screen Actors Guild. 103.a The three-man panel assigned as arbitrators ruled 2 -1 that the separate agreement which runs to February 1965 must remain in force and that Universal IN A ROW FOR CHANNEL 4 had elected in February 1960 to keep its own pact and not take the "favored KTIV -SIOUX CITY! nation" clause of the contract it had From the ARB Area Study for the Fall of 1958, to the latest for the Spring of signed; that it had made its decision to 1963, KTIV has been first. That makes ten in a row! This continuing audience keep the contract instead of taking one loyalty, plus proven sales ability makes KTIV the best station for your Sioux - similar to that signed in June of that land schedule. Here are the figures that prove your message is delivered at year by the guild lowest cost per thousand on KTIV: and major studios. The "favored nation" clause provided Station Average Homes Reached that Universal could go (ARB Mar -April '63) along with the All shows Monday through Sunday same kind of agreement signed by the other majors when KTIV Sta. 9 they and the guild 6 p.m. to 10 p.m. 40,700 28,900 eventually reached agreement. 10 p.m. to midnight 19,900 14,900 Under the Universal contract writers 6 p.m. fo midnight 33,900 24,300 will get a percentage of the gross re- 9 a.m. to midnight 19 in0 17,300 ceipts of post -1948 pictures going to free TV and pay TV. The agreement gives it 1.2% of the gross or 2% of 60 %, the latter allowing for distribu- NNEL 4 tion costs and other expenses. The WGAW with other NBC ABC contract stu- Sioux City, Iowa dios calls for a percentage of the take NATIONAL REPRESENTATIVE: REGIONAL REPRESENTATIVES: only of post -1960 movies going to TV. George P. Hollingbery Co. Harry S. Hyett Co., Minneapolis Sodorlund Co., Omaha Under the Universal agreement, writers' Eugene F. Gray Co.. Kansas City, Mo. minimums are higher in comparison

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"Pat.. No. 2,918,631 - with other theatrical film contracts, it Film sales ... was pointed out. When working there Adventures in Paradise (20th Cen- writers fall under provisions of the old wrrv(Tv) motion picture industry pension plan tury-Fox TV): Sold to - Indianapolis; wNYS-Tv rather than under the separate writer - Bloomington Little Rock, producer pension plan. Syracuse, N. Y.; ttATv(Tv) WSTV -TV Ohio and The arbitration board, which took the Ark.; Steubenville, WAST(TV) Albany. Now sold in 68 NO case under a federal court order, con- now total $3 sisted of Lester Roth, impartial partici- markets. Sales on series with one -third of revenue from pant; Paul Selvin, named by WGAW million and Frank Ferguson, named by Uni- foreign markets. dissenting. The versal, with the latter Science Fiction Features (Allied Art- arbitration panel had been in session for ists TV) : Sold to KGNC -TV Amarillo, about three months. CITY Tex.; WSB-TV Atlanta; WMAR-TV Balti- more; KBMr(Tv) Beaumont, Tex.; Joe Louis TV biography WNAC -TV Boston; KBOI -TV Boise, Idaho; planned by Metropolitan wrvc(Tv) Chattanooga; wxac -ry Cin- cinnati; xxrv(rv) Colorado Springs; WNEW -TV New York will present a ws.rv(Tv) Elkhart-South Bend, Ind.; two-hour biography of former heavy- KEzI -TV Eugene, Ore.; wllc(Tv) Pitts- LIMIT weight boxing champion Joe Louis Sun- burgh; xATU(Tv) Portland, Ore.; WREx- day, July 21 (9 -11 p.m. EDT) and will Tv Rockford, Ill, and KIRO -TV Seattle. repeat the show July 22 (8 -10 p.m. Now sold in 90 markets. EDT), the evening of the heavyweight title fight between champion Sonny Bomba The Jungle Boy (Allied Art- Liston and Floyd Patterson. ists TV) : Sold to WSB-TV Atlanta; The biography, entitled In This Cor- WMAR -TV Baltimore; xBMT(Tv) Beau- ner-Joe Louis, will also appear on mont, Tex.; WNAC -TV Boston; WANE -TV Metropolitan Broadcasting's other TV Fort Wayne, Ind.; wxsr(Tv) La Where the great city of Indianapolis ends - stations -wrrG Washington; WTVH Pe- Crosse, Wis.; KATU(rv) Portland, Ore.; 490,700 more TV sets begin within the big WLW -I oria and wrvP Decatur, both Illinois; KWTV(TV) Oklahoma City and wHEc- viewing area. KOVR Stockton, Calif.; Krry Los An- TV Rochester, N. Y. Now sold in 79 This is a fact! The 201,000 television homes geles, and xMBC -TV Kansas City, Mo. markets. in the metropolitan Indianapolis area repre- The program will feature films of sent only approximately 29% of the 691,700 various Louis fights, still photos of all ASCAP members suing KSGM WLW -I television homes. The other big 71% is the boxers he fought and guest appear- generously spread throughout the 63 Indiana ances from Mr. Louis and other former The American Society of Composers, counties and 11 Illinois counties covered by heavyweight fighters. Authors and Publishers announced last WLW -I, making many markets. week that 19 members have filed suit This unusual and important market situation Space shots help sell in the U. S. District Court at Ste. creates a rich prosperous outer area to which Genevieve, Mo., for copyright infring- WLW -I, with the maximum power of its maxi- UAA's science features ment against Elmer L. Donze and mum tower, beams its signal and commercial A United Artists Associated package Donze Enterprises Inc., which operates messages ... brighter and clearer ... farther of 60 science features has been sold to KSGM Ste. Genevieve. Plaintiffs allege and wider than any other media could hope to 31 TV stations in the first month of that their 26 copyrighted songs were do. It's the same old but unbeatable story of selling. And Erwin H. Ezzes, executive performed by the radio station without "coverage vs. covers." And WLW -I wins every vice president of UAA, says the focus authorization. Plaintiffs are seeking an time, to market, to market. on scientific and technical developments, injunction and damages of at least $250 So call the WLW -I Man! You'll be glad you did! notably in space achievements, is large- for each unauthorized performance, ly responsible. plus costs and attorney's fees. Among the stations buying the pack- age are WNBQ(TV) Chicago; WAGA-TV Program notes ... Atlanta; WTCN -TV Minneapolis; wuc Maharis kept from TV Actor George wLw-I woKR(TV) (Tv) Pittsburgh; Rochester, Maharis, who was scheduled to make WPRO -TV Providence, R. INDIANAPOLIS N. Y.; I.; his return to TV on CBS-TV's The Ed wDSU -Tv New Orleans; WPAA -TV Dallas; Sullivan Show yesterday (June 16), did ICTRIC -TV and Tulsa, Houston, xorv(rv) not appear because of a legal action. Okla. Lancer Productions, which states it has Mr. Maharis under contract for the Over 40 news specials set Route 66 TV series, filed a motion for NBC -TV's news and information pro- an injunction in New York State Su- graming for 1963 -64 season will in- clude over 40 hour- length nighttime specials covering topical events as well as varied educational subjects. SEE page 103 for In an announcement last week, Wil- liam R. McAndrew, executive vice pres- a POWERFUL WLW-C WLW-D WLW-T WLW ident, NBC News, said these would be Columbus Dayton Cincinnati Radio in addition to NBC Special News Re- wDAM Story! 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BROADCASTING, June 17, 1963 55 preme Court to prevent the performer man Productions regarding a pilot film the second time. The series was sold from working for any other company for a proposed 1964 -65 situation com- in 146 markets for its first run, with except Lancer. An answer to the mo- edy series, Halfway House. Scripts are Anheuser-Busch Brewing Co. sponsor- tion is returnable by June 20. being prepared by Elaine May, based ing it in 80 cities for Budweiser. on an idea by Harold M. Austin, Two stations buy Dick Clark Mars Goodson -Todman vice president. New films added Showcorporation Broadcasting Inc., Stamford, Conn., re- has added six new films, five of them in ports that two additional stations, New role for 'Chester' NBC -TV re- color, to its New Million Dollar Movies wcvs Springfield, Ill., and weow Terre ports that Dennis Weaver, "Chester" series. The new color shows are "Mu- Haute, Ind., have bought the Dick of the Gunsmoke series, has been tiny," "Drums in the Deep South," Clark Radio Show. The two -hour, signed to star in the pilot of a new "Carnival Story," "Gorgo" and "The daily syndicated program now is sold series titled Kentucky's Kid. The series Brave One." The new additions bring in 39 markets. will be the first venture of Felix Jack- the series' roster to 42 films, 27 of Big fight on pay TV RKO General son since his promotion to vice presi- which are in color. Phonevision Co. reports it has made dent, NBC Productions, last month. arrangements to telecast the champion- The new series centers around a retired Ziv -UA studio sold ship bout between Sonny Liston nad horse trainer and a Chinese boy. Floyd Patterson over the company - for $1 million UA -TV pilot for CBS -TV United Art- owned subscription TV system in Hart- At a price of approximately $1 mil- ford, Conn., on July 22. The rematch ists Television and Rock Pony Produc- tions will co- produce a pilot film for lion, the four acre Ziv- United Artists will be "blacked out" on commercial studios lot at Santa Monica Boulevard, TV throughout the U. S. CBS -TV based on the life of a free lance journalist. Filming begins next and Fuller Street in Hollywood, was Comedian signed Dick Van Dyke, month in New York City with tentative sold last week to Ellis and Selden TV performer, has been signed by Mas- presentation planned for the 1964 -65 Ringer, investors. Adjacent to the ter Artists Corp. of Hollywood to star season. Arthur Hill has signed to play Goldwyn Studios, the property will be in a series of 10- minute comedy shows the main character, a "new breed jour- razed shortly and a modern shopping on radio. In addition to Here's Dick nalist." center erected. Including property, the Van Dyke, Master Artists has signed overall investment will be in the neigh- Louis Nye, Peter Lorre, Jimmie Rodg- Second time around National Tele- borhood or $4 million dollars, Selden ers, Mel Torme and Liberace for its film Associates has put the last two Ringer said. Golden Age of Radio series. series of The Third Man into rerun dis- The property had been under long tribution, with WABC-TV New York and time lease to Ziv -TV, but subsequently Pilot for CBS -TV Talks are underway KABC -TV Los Angeles among the sta- United Artists absorbed the TV produc- between CBS -TV and Goodson -Tod- tions now broadcasting the series for tion firm and a policy change was made. Ziv withdrew from production with UA -TV expanding on an inde- pendent basis under the United Artists banner. UA had but recently acquired the acreage, although it had never ac- wtcn Radio offers the most tually been interested in owning the property. It had been acquired because of the Ziv lease. efficient daytime ADULT list- This is the second Hollywood area studio lot to change hands in recent weeks, the old Hal Roach studios in ener buy in the Twin Cities Culver City having been sold at auc- tion.

market -nine a.m. -noon $1.13 NBC -TV revamps its morning schedule CPM; noon -three p.m. $1.38.* A reorganized weekday morning schedule for NBC -TV next fall was announced last week by Mort Werner, the network's programing vice presi- As a matter of fact, wtcn offers dent. Among the changes is the return of the best buy in the market Merv Griffin to the daytime schedule in an audience participation game show called Shopping Spree. Mr. Griffin, ALL ages- during these day- who had his own show on NBC -TV until last April, will be host of the new time hours. Call your nearest half -hour game show to be produced in color. Katz office for details. The Monday- Friday morning sched- ule (with starting dates): 10 -10:25 Say When; 10:30 -11 Shopping Spree (Sept. 30); 11 -11:30 Concentration (replaces -- Source SRDS- January- February 1963 Pulse. Price Is Right, Sept. 9); 11:30 -12 Missing Links (Sept. 9).

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BROADCASTING, June 17, 1963 GOVERNMENT Congress trying to clear the air EQUAL TIME, 315, ENDORSEMENTS, PARTY FAVORITISM ON AGENDAS

The Congress and the FCC are tak- fore the hearing and was not present the real goal of broadcasters, the union ing advantage of the time between Wednesday. warned. major elections to try to clear up some Another break for the legislation Henry Is First The Senate Com- recurrent political broadcasting prob- was the absence of any witness to op- merce Committee begins its considera- lems and to establish ground rules for pose it. None of the four congressmen tion next week (June 26) by hearing 1964 contests. who signed minority views against the FCC Chairman E. William Henry. The Already the subject of one House suspension showed up to explain their committee will have before it two pro- hearing this spring, political broadcast- position. (BROADCASTING, May 27). posals to suspend Section 315. One is ing will be considered by the Senate Representative John Bell Williams similar to the House measure; the other Commerce Committee next week. Next (D- Miss.), one of the minority signa- would include congressional and guber- month another House unit will go into torees, said Thursday (June 13) he natorial races in a suspension of equal a related area -political endorsements would fight the suspension idea on the time requirements. by licensees. floor. "I'm going to do everything I When the senators sit down to hear The House itself was scheduled to can to kill it," he said. witnesses, however, they'll be armed take up a resolution on Wednesday A last- minute campaign to defeat the with a stack of statistics on what hap- (June 19) which would suspend equal pened in political broadcasting last year time requirements for presidential and (see tables, page 60 and 61). Gathered vice presidential candidates in 1964. from practically all licensees (5,274), Meanwhile, the FCC last week offi- the document brings together for the cially transmitted to the Senate Com- first time statistical data on political merce Committee its report on 1962 broadcasting unaffected by either a sus- political broadcasting activity (BROAD- pension of the section or a presidential CASTING, June 10). contest. And there were these other develop- Aside from the campaign costs at- ments last week: tributed to the electronic media ($20 Senator Vance Hartke (D -Ind.) million), the survey shows what was reintroduced a bill to repeal Section spent in each state -and how. It also 315. reveals information available before A top Republican leader told only in the form of estimates -how broadcasters that his party colleagues much free time broadcasters provided weren't getting a fair amount of ex- for political candidates. The figures posure on national television public af- show that almost 5,300 stations carried fairs programs. paid political broadcasts, but only about New York television stations an- 1,200 donated time. "Only about half' swered a Democratic congressman's of the TV stations (284) gave time, charge that his colleagues weren't get- the FCC said, and less than one -third ting a fair shake on shows featuring Representative Avery of the AM's (965). Skillful handler New York political figures. 315 Repeal A member of the Sen- Rules Gives Okay The House ate commerce unit, Senator Hartke re- Rules Committee last week cleared bill was launched at week's end by the newed his efforts to free broadcasters H.J. Res. 247 -the equal time suspen- American Civil Liberties Union, which of equal time requirements by intro- during a hearing sion proposal which would set up the opposed the legislation ducing S. 1696 -a bill which would same ground rules for the national in March. repeal Section 315. Offered unsuccess- races next year as prevailed in 1960 - In letters to all 435 members of the fully in the 87th Congress, the proposal and sent it to the floor for an hour's House, the union said, "We are un- is certain to be discussed in next week's debate with an `open rule." This means equivocally opposed to this measure hearing. the resolution may be amended on the because its effect will be to deny a legal obliga- floor, something one of its key oppon- hearing on the air to any minority "The station operators' to interest would ents hinted he will try to do. parties which have legally qualified tion serve the public Skillful and friendly handling of the candidates for the presidency and vice continue to require presenting a fair -section of opinion in covering legislation by Representative William presidency... The exact effect of the cross public affairs and controversial H. Avery (R- Kan.), now a rules unit 1960 legislation..." matters" 315 were repealed, the sena- member but formerly on the Commerce The ACLU urged Congress to con- if Section commented. Committee, smoothed its progress dur- sider instead its own proposal "of pro- tor ing a rules hearing Wednesday. viding some time, although not neces- "It is time we recognize maturity of An ailing back also helped. Repre- sarily equal time to all legally qualified the radio and television broadcasting sentative Clarence J. Brown (R- Ohio), candidates." If that's not adopted, the industry and by repealing this provi- ranking Republican on the rules com- group proposes an amendment: "... a sion, give it a vote of confidence," he mittee and at times a bitter foe of statuatory requirement that some free said. Made available for other senators legislation which would give broadcast- time be accorded by the radio and TV to co-sponsor, the bill had no additional ers greater freedom in handling con- networks and stations to all legally supporters by Thursday (June 13). troversial matters, was hospitalized for qualified candidates for public office." Too Few Republicians? Representa- observation in Washington the day be- Repeal "and not just suspension" is dye E. William Miller (R -N. Y.),

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BROADCASTING, June 11, 1963 50 chairman of the Republican National viewers one Republican for every "three exposure can build a political person- Committee, complained Monday (June spokesmen for the opposition." ality more rapidly and effectively than 10) that Democrats appear two -to three - CBS's Washington Conversation any amount of newspaper coverage," times as often as Republicans on na- (which went off the air last September) the national chairman said. tional public affairs programs. So he gave Democrats a two -to -one edge. He challenged broadcasters to "seek asked broadcasters to do something Representative Miller acknowledged out some of the younger Republicans about it- invite more and younger Re- that Democrats control the executive to tell our story for you." Newspapers publicans. branch, have a majority in Congress may follow this lead, he suggested. Speaking to the Georgia Association and hold almost two- thirds of the Democrats Gripe In the wake of a of Broadcasters convention (see page governships. similar complaint from the other side 128), Representative Miller said a GOP But he told BROADCASTING last week (BROADCASTING, June 10), New York survey of guests on three network pro- that during a similar period of the City TV stations reacted with disbelief grams "disclosed a number of imbal- Eisenhower administration (January and denials last week to claims made by ances" between January 1962 and the 1954 to mid -May 1955) the ratio was Representative Hugh L. Carey (D- middle of May this year. According to three -to -two for the party in power on N. Y.) that the city's Democrats in the survey: Meet the Press, five -to -four on Face the Congress are not getting equitable ex- NBC's Meet the Press offered "two Nation (CBS) and eleven -to -eight on posure on their hometown stations. spokesmen for the Kennedy adminis- College News Conference (ABC). Representative Carey sent letters to tration or other members of the Demo- . . Broadcasters may have per- six of the city's TV stations requesting cratic Party" for each Republican who mitted themselves to be led by the nose a "balanced presentation of issues" and appeared. by the print media [in seeking inter- asking that an "appropriate member of

ABC's Issues and Answers gave viewees] . . . forgetting that television your staff" meet with a member of the

How politicans spent $20 million in 1962 The FCC's breakdown of how $20 comprehensive statistical report on Subcommittee of the Senate Com- million was spent on broadcasting 1962 political broadcasting compiled merce Committee (BROADCASTING; time in 1962 elections not only by the FCC staff at the request of June 10). He had requested the ma- shows how it was apportioned by Senator John O. Pastore (D- R.I.), terial last fall for use as background party and state but also reflects ap- chairman of the Communications information. pearances by candidates on programs with commercial sponsorship vs. those that were sustaining program What parties spent for radio -TV and where and indicates the number of pro- Total Republican Democratic Other grams on which opposing candidates Alabama $ 712,715 $ 46,846 $ 661,447 $ 4,422 appeared together. Alaska 136,734 75,539 60.337 808 The commission's survey of 1962 Arizona 428,438 164,379 243.532 20,527 Arkansas political activity in broadcasting is 274,156 26,256 245,637 2,263 California 2,243,066 814,643 1,151,989 276,434 given for television, AM radio, FM Colorado 212,205 117,759 89.339 5,057 stations associated with AM and in- Connecticut 236,728 115,365 117.538 3,825 dependent FM stations. Delaware 11,942 6,130 5,610 202 An analysis of editorial endorse- District of Columbia 144,347 27,959 115,704 684 ments of candidates in 1962 showed Florida 671,494 79,481 574.060 17,953 148 stations took sides. Almost all Georgia 667.393 25,511 640,355 1,517 who did said Hawaii 320,216 184,189 135,827 200 they had offered op- Idaho portunities for "reply" 170,713 94,442 75,440 831 statements. Illinois 586,773 325,703 256,372 4,698 The survey was contained in a Indiana 519,603 224,388 294,206 1,009 Program time free of charge to candidates or supporters

AM AM -FM FM TV No. Time or No. Time or No. Time or No. Time or of No. of of No. of of No. of of No. of Stations Programs Stations Programs Stations Programs Stations Programs 1. On programs primarily devoted to appear- ances of candidates or their supporters: a. Total amount of program time paid for by commercial sponsors (in minutes) 331 66,722 51 8,979 4 210 58 10,763 b. Total amount of time of sustaining pro- grams (in minutes) 965 152,937 189 31,516 31 4,229 284 50,460 c. Number of programs on which opposing candidates appeared together 533 1,706 125 368 14 40 223 737 2. On programs not primarily devoted to ap- pearances of candidates or their supporters: a. Number of appearances by candidates or supporters on programs paid for by corn- cial sponsors 202 2,810 33 469 3 20 57 436 b. Number of appearances by candidates or supporters on sustaining programs 363 2,925 49 341 9 36 74 454 Note: Excludes data for 92 AM, 9 AM -FM, 2 FM, and 7 TV stations because of inconsistencies in their reports.

60 (GOVERNMENT) BROADCASTING, June 17, 1963 New York City Democratic delegation graming the congressman seemed to in accordance with its responsibilities to discuss the problem. forget that each station licensee stands as a licensee serves the entire area, And in a public statement he named on its own record, said Mr. Leder. consequently time is allotted to the WOR-TV and WNEW -TV as the subjects "In coordinating congressional ex- New Jersey and Connecticut congress- of an audit made on weekends during posure we have dealt with Congressmen men and senators, as well as the New May which revealed that programs fea- Emanuel Cellar (D -N. Y.) and John V. York legislators." On this basis, Mr. turing congressional personalities gave Lindsay (R -N. Y.) for the past four Korn points to omissions in Representa- Republicans 205 minutes of exposure years," he said. Referring to TV ap- tive Carey's survey, of appearances on compared to 60 minutes for Democrats. pearances of Republican Senators Ken- the station by Senator Harrison Wil- Each of the six New York stations neth B. Keating and Jacob K. Javits, liams (D -N. J.) and Senators Thomas receiving the complaint indicated sur- Mr. Leder suggested that in the past it J. Dodd and Abraham A. Ribicoff of prise at the congressman's public state- has been recognized that senators have Connecticut, both Democrats. ment but expressed willingness to com- been accorded the courtesy of more Mr. Korn's letter also claims several ply with the requests of his letter. exposure than representatives. instances in Representative Carey's pub- Robert Leder, general manager, WOR- Bennet Korn, president, Metropoli- lic statement of erroneous mention of TV said "Representative Carey is bark- tan Broadcasting Television (licensee Republican appearances on the station. ing up a very strange tree." Mr. Leder of WNEW -TV) replied that "a review of The reply stated further that "on our termed the letter "polite," but said he our presentation of issues before Con- Opinion in the Capital telecasts (Sunday, resented the public release which "dem- gress indicates that there is no imbal- 8 -8:30 p.m.), an analysis of the guests onstrates a lack of understanding as to ance as alleged in your letter." between May 5th and June 9th indi- our allocation of programing." In Mr. Korn said that "as a station cates a preponderance of Democrats." grouping WOR -TV and WNEW -TV pro-serving the Tri -State area, WNEW -TV, One New York TV station official said the note from Representative Carey "is not an unusual letter." He said simi- lar requests are made year after year Total Republican Democratic Other and "it has almost become a form Iowa 149,955 76,585 69,908 3,462 letter." "The difference," he said, "is Kansas 172,770 116,088 55,316 1,366 that this year it was accompanied by a Kentucky 180,159 87,239 90,749 2,171 Louisiana 502,684 21,602 480,468 614 public statement." Maine 55,459 37,593 16,946 920 Maryland 446,907 103,417 330,221 13,269 Massachusetts 533,882 220,758 286,334 26,790 Senate committee agrees Michigan 573,329 321,119 234,808 17,402 on time uniformity bill Minnesota 347,240 186,141 118,498 42,601 Mississippi 46,347 2,149 43,910 288 Convinced it should do something to Missouri 353,829 185,777 157,242 10,810 provide uniformity for the nation's in- Montana 137,550 70,563 53,908 13,079 Nebraska 119,689 53,445 47,475 18,769 consistent time zone laws, the Senate Nevada 349,995 125,018 203,165 21,812 Commerce Committee last week passed New Hampshire 67,410 45,908 20,482 1,020 up a stronger measure and settled for New Jersey 68,081 28,418 33,226 6,437 one that provides a little gentle per- New Mexico 171,111 73,528 94,913 2,670 suasion. New York 1,413,410 931,937 470,090 11,383 N. Carolina 199,150 57,950 141,131 69 The passed bill says how and when N. Dakota 130,481 69,633 47,403 13,445 daylight saving time should operate Ohio 557.328 329,860 202,943 24,525 and sets up new time zones to in- Oklahoma 798,655 144,567 644,835 9,253 clude Alaska and Hawaii. Federal agen- Oregon 228.423 101,166 116,704 10,553 Pennsylvania 1,147,758 535,511 609,409 2,838 cies and federally -regulated business, Rhode Island 136,631 54,270 81,241 1,120 such as broadcasting, would be required S. Carolina 389,539 85,278 303,698 563 to adhere to the bill's provisions, and S. Dakota 69,814 39,593 29,936 285 the Interstate Commerce Committee Tennessee 452,026 76,100 340,427 35,499 would make it work. Texas 1,795,714 353,628 1,428,924 13,162 be authorized to Utah 145,654 72,095 72,314 1,245 The committee considered several Vermont 24,163 12,642 11,179 342 bills and agreed on a version of S. 1033, Virginia 66,980 20,832 32,119 14,029 introduced by Senator Warren G. Washington 235,701 124,977 94,855 15,869 Magnuson, chairman. Hearings were W. Virginia 134,616 46,253 83,084 5,279 (BROADCASTING, Wisconsin 544,922 310,530 226,121 8,271 held late in April May Wyoming 111,097 69,042 40,269 1,786 6). The bill provides for new zones, in- U. S., Total $20,194,982 $7,519,802 $11,981,754 $693,426 cluding subzones within major zones which would observe daylight saving time between late April and the end of Editorials for or against political candidates October; it includes public hearings, judi- cial review and enforcement procedures. AM AM-FM FM TV The committee pointed out that en- Stations reporting broadcast of editorials in support of or actment of the bill would not increase against any political candidate 114 17 2 15 federal expenditures and said witnesses Stations reporting broadcast of had testified it would save upwards of "reply" statements 47 12 0 7 $1 million a year in schedule pub- lishing costs (for transportation busi- Stations reporting no broadcast of "reply" statements but nesses). reporting efforts to encourage replies 63 5 1 8 Measures rejected by the committee Stations reporting no broadcast of "reply" statements would have forced federal legal time and no efforts to encourage replies 4 0 1 0 standards on all states for all business and civil relations.

BROADCASTING, June 17, 1963 61 CHURCHMEN TAKE SLAP AT RADIO -TV National Council of Churches wants tighter FCC control

A proposal by the National Council ment tabled, Mr. Comstock urged the of Churches for tighter government board to "at least defer consideration" control of broadcasting was greeted of the proposals until the NAB and favorably last week by FCC Chairman the council could get together and re- E. William Henry. view them. The pronouncement, passed by the Enforce The Act However, the general board of the council Saturday board passed the pronouncement 55 -6. (June 8) in New York, called for FCC Mr. Comstock's reference to in- regulation of networks; FCC adoption creased federal control appeared to be of commercial limitations in the Na- directed at the board's resolution rec- tional Association of Broadcasters' tele- ommending "enforcement of the Fed- vision and radio codes; further FCC eral Communications Act of 1934 to regional hearings for "reappraisal of place networks under the oversight of performance" of local stations; a re- the FCC." quirement that stations make periodic The original pronouncement had statements to the commission on com- recommended congressional "amend- munity service, and action by the FCC ment" of the Communications Act to and other agencies to insure "integrity give the FCC power to control the of advertising on radio and television." networks. However, Orrin G. Judd. at- Earl Wood The NAB tried but failed in its at- torney for the board, said the commis- tempt to dissuade the churchmen from sion already has the power, but has not Earl is another reason why taking action. implemented it. He advised changing Speaking to the general board on "amendment" to "enforcement" before ... more advertisers are Friday (June 7), Paul B. Comstock, the document was read before the spending more dollars on NAB vice president, said "adoption of board. these recommendations would commit Mr. Judd cited two statutes and a WSUN Radio than at any the national council .. . to favor ex- Supreme Court ruling, which he says treme changes in our system of govern- give the FCC its regulatory powers. time in our 35 -year history! mental regulation of broadcasting. Some One statute, he said, "gives the com- of these proposed innovations in the mission the authority to make special Earl is a specialist in varied law would greatly increase federal con- regulations applicable to radio stations and interesting programs. trol in the vital area of freedom of engaged in chain broadcasting." An- expression on the air." other statute, he added, contains "pro- His "Small World ", heard In an attempt to have the pronounce- visions limiting the duration of the net- weekdays from 10:05 until 11:55, is spiced with personality interviews and good music; "Concert Hall", Minow's new job now official 8:05 -8:55 p.m., features Former FCC Chairman Newton relate to the rapidly growing Bri- Minow was officially appointed to the tannica affiliates in England, Can- light classics; "Moonbeams ", executive staff of ada, Australia, New Zealand, Europe the Encyclopae- and elsewhere in the world." Mr. 10:30 -10:55 p.m., is a dia Britannica Mitchell said that in addition Mr. soothing nightcap ... his Inc. last week Minow will be active once again in but he won't ap- "new areas of investigation and ac- audience is SUN -sational! pear for work tivity" for the parent company and until July 8, the its subsidiaries. One of the Nation's Great Stations Chicago firm Encyclopaedia Britannica present- said Thursday. ly has in syndication a series of 13 Mr. Minow re- half -hour TV programs featuring signed from the Hans Conried which is based on one FCC effective June 1. of the firm's literary products, a set of The Encyclopaedia Britannica volumes called Great Books of the board of directors Wednesday elected Western World. Mr. Minow executive vice president The TV series is called Great and a director. In the same action Voices From Great Books and is dis- WS the board also appointed Mr. Minow tributed through Television Affiliates as general counsel. Corp. Local stations may obtain 5 KW 620 KC Maurice B. Mitchell, president, re- sponsors for the program but they TAMPA -ST. PETERSBURG ported Mr. Minow will coordinate must be prestige institutional accounts Broadcasting 24 hours daily! the firm's legal activities, "which now and not products. The series began involve not only our various enter- Sunday on wsxB(Tv) Chicago, the Get all the facts from prises in the United States, but also 23d outlet to sign so far. Natl. Rep: VENARD, TORBET 8 McCONNELL S. E. Rep: JAMES S. AYERS

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BROADCASTING, June 17, 1963 63 work contract, limiting the amount of work programing practices "immoral." time for which a network may retain Automatic logging delayed A further resolution in an earlier options, and limiting 'block booking,' draft of the pronouncement calling for but there is room for additional regula- The FCC last week stayed "divorcement of advertisers and their tion in this field." from June 17 to July 18 the ef- agents from control of program con- Mr. Judd then referred to the 1956 fective date of its new rules per- tent," was stricken from the final draft. Supreme Court case of the "United mitting the use of automatic log- According to Dr. Spencer, the commit- States vs. Storer Broadcasting," which, ging devices (BROADCASTING, Feb. tee appeared satisfied with a statement he said, approved "the multiple owner- 25). by Chairman Henry that advertiser in- ship rules, dealing with one feature of The time extension on the con- fluence over what goes on in television network operation." troversial rule, which also would is waning (BROADCASTING, June 10). The court statement reads: "The require that transmitters be in- growing complexity of our economy spected 5 days a week by a first- induced the Congress to place regula- class engineer, was made, the FCC holds up tion of business by communication in FCC said, to allow the commis- specialized agencies with broad powers. sion "to complete its study of AM processing Courts are slow to interfere with their various petitions seeking recon- The FCC last week agreed to hold up conclusions when reconcilable with sideration of the amended rules." temporarily the processing of AM appli- statuatory direction." cations which may be in conflict with While Mr. Judd maintained the FCC applicants seeking to have their appli- has the power to regulate the networks, quested from Congress authority to cations accepted by the commission de- Chairman Henry said he thought regulate the networks. spite the AM freeze. "it desirable to have legislative author- Both Mr. Parker and Dr. Harry The commission's promise was made ity to require furnishing of information Spencer, chairman of the joint com- to the U. S. Court of Appeals which to the FCC on a periodic or demand mittee which presented the resolution, two weeks ago had issued a show cause basis." emphasized that the pronouncement order proposing to have the agency The Rev. Everett C. Parker, chair- was not intended primarily to increase maintain the status quo pending resolu- man of the subcommittee which drew government control of broadcasting. tion of litigation brought by nine would - up the pronouncement, admitted that Mr. Parker, a former broadcaster be applicants whose applications were the legality of the issue could be a and author of several books on the refused by the FCC (BROADCASTING, matter of interpretations, "but I think church's relation to broadcasting, said June 3, 10). All argued that the freeze the FCC should look into it, and then churches "do want some kind of ac- deadline date, May 15, should not apply if the power is not there, it should take tion on the part of the networks in to them since they were following the steps up- to have the legislation enacted." diversification of programing and FCC's regular cutoff date of May 25 The commission grading quality." He called some net- in the past has re- of announced by the commission when it issued its list of AM applications ready for processing. In acceding to the court's request, the FCC urged that the order not force it wtcn Radio offers the most to hold up processing of pending appli- cations designated for action prior to May 11 (when the cutoff date list was efficient daytime ADULT list- issued) . More opposition voiced ener buy in the Twin Cities to FCC commercial plan Broadcasters in Missouri and Okla- homa last week voiced opposition to market -nine a.m. -noon $1.13 the FCC's proposal to place limits on commercial time. The Missouri Broadcasters Associa- CPM; noon -three p.m. $1.38.* tion told the commission that if the agency adopts arbitrary commercial time standards it will have a policy contrary to broadcasting's system of As a matter of fact, wtcn offers free enterprise, MBA said that it op- posed the FCC's proposal to adopt the National Association of Broadcasters' the best buy in the market - radio and television code time stand- ards as part of the commission's rules ALL ages- during these day- (BROADCASTING, May 20). MBA said that it did not believe time hours. Call your nearest "there is any adequate basis for adop- tion" of the code standards. The as- Katz office for details. sociation told the commission that en- forcement of the code would require policing to such an extent that it would be harmful to the industry. - Source SRDS- January.February 1963 Pulse. MBA concluded that the decision as to what amount of time will be used 64 (GOVERNMENT) BROADCASTING, June 17, 1963 14;:

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The tion a fortnight ago (BROADCASTING, "Don't misunderstand me! Program- broadcaster "needs no government reg- June 10). "He [Loevinger] was asked ing must continue to improve, as it as- ulation to convince him he is not serv- about the 'need' for more control over suredely has, and as it will continue to ing the public well." 'crime, shooting, and what -not on TV,'" do with or without the FCC. The Oklahoma Television Associa- Mr. Miller reported. "He said, 'my "There are always those who would tion, which said it represents eight of own private solution is just not to watch tell us what to read, what to see, what the nine stations in that state, also the darn things.' " to hear and what to think. vehemently opposed adoption of NAB "The right to make one's own choice," "Such people, however well -meaning, codes as commission rules. The as- Mr. Miller said, "-whether to look at have the American public underrated. sociation said that it is advising the cowboys or panelists; whether to read What I see and hear from readers, Oklahoma congressional delegation that editorials or Abbie Van Buren; whether viewers and listeners makes clear that it opposes the rulemaking. to pour through Hotrod or Harpers - the public always has had far better the right of personal choice still rules taste than it has been given credit HANDS OFF PROGRAMS in this country, I hope. for. "Turn the set off! Throw the paper "Moreover, and aside from the mat- Gannett president says down and write a letter cussing out ter of taste, the public won't read, view on -off switch best TV control the editor! Cancel the magazine sub- or listen if it doesn't wish to. Specific scription! In short, and again, just don't availability doesn't guarantee specific "One's own choice" is the best con- watch the darn things. . . attention. For example, no amount of trol over television programing and the The Poor FCC Referring spe- prime -time TV religious programing FCC should keep hands off, according cifically to the stresses in broadcasting will get a man to look-if he doesn't to Paul Miller, president of the Gan- Mr. Miller commented: "The FCC- wish to look. Any more than having nett newspapers and broadcast stations and it has my sympathy -is under evening church services will get him in- (WHEC -AM -TV Rochester, WINR -AM -TV heavy pressure from many sources for to church if he doesn't wish to go." Binghamton, WENY Elmira, all New even more program control. Headlines And Routine The corn- York, and WDAN Danville, last weekend, the general Ill.) and "Only mission's business procedures were also president of the Associated Press. of the Council of board National blasted by Mr. Miller. The FCC should Speaking last week before the Wash- of whose groups may Churches, some "act with more dispatch on routine ington Professional time for religious pro- Chapter of Sigma want more prime business affecting broadcasters," he Delta Chi, professional journalistic urged the commission to exer- fra- graming, said. ternity, Mr. Miller praised newly ap- cise stronger control over networks un- An application for a station transfer, Mr. Miller said, may lie before the FCC for months and "there seems to NAB wants no new editorializing rules have been a back -up in the FCC's processing line while the commission National Association of Broad- on editorializing. has been making headlines over pro- casters' officials will attempt to con- An NAB official said the associa- gram control and burdened by man- vince the FCC this week that it tion is aware that some members of made staff work." should resist pressure from Capitol Congress are antagonistic to political Not only the FCC, but Congress and Hill for adoption of additional editorializing by radio and television other government bureaus and agen- rules on editorializing by broad- stations because of difficulties they cies, Mr. Miller charged, "often seem casters. have had with individual broad- impelled or compelled to be looking Officials of the NAB and FCC are casters. for anything to get into aside from scheduled to confer in the commis- But, he added, the NAB hopes to the real work at hand." sion's offices Friday (June 21) in convince the FCC that additional another in a series of meetings the rules are unnecessary. He said the Option time ruling groups have held over the past few NAB is drafting its own guidelines years on editorializing by licensees. on editorializing. is praised by Celler But this meeting is regarded as He said the NAB world "present Representative Emanuel Celler (D- particularly critical in view of the the picture of what's been going on" N. Y.) commended the FCC last week growing demands from some senators in the field of broadcast editorializ- for outlawing television network option and congressmen for tighter rules on ing, "with the hope that the commis- time (BROADCASTING, June 3). editorializing, particularly on politi- sion adheres to its policies present In a letter to FCC Chairman E. Wil- cal matters (see rather adopting rules." story tnis page). than new liam Henry, Representative Celler said Representing the NAB will be Additional regulations, he said, "the commission's action constitutes a LeRoy Collins, president; Howard could hinder what members of only salutary step in the direction of one of Bell, vice president; Douglas Anello, the commission have advocated often the principal goals sought by the Con- general counsel; and two members of discussion by licensees of con- -the gress when it passed the Communica- the association's editorializing com- troversial issues. tions Act of 1934 -that of guarding mittee, Daniel Kops, WAVZ New The same official said the NAB against monopolistic control in the Haven, Conn., chairman, and Frank had asked for the meeting. He noted broadcasting field." J. Abbott, wwoP Sanford, N. C. that the association had established The FCC will be represented by a liaison with former FCC Chairman Representative Celler said the Anti- E. William Henry, chairman, and Newton N. Minow on the subject trust Subcommittee, of which he is Commissioners Robert T. Bartley, of editorializing, and wanted to con- chairman, has been interested in option and Frederick W. Ford, who con- tinue it with his successor, Chairman time practices since its 1956 hearing on stitute the commission's committee Henry. the television industry. He noted that Government continues on page 119.

66 (GOVERNMENT) BROADCASTING, June 17, 1963 Suddenly the South is bustling and vital EXPANDING INDUSTRY QUICKENS TEMPO OF DIXIE'S HISTORIC CITIES The lazy, muddy Mississippi, wind- Partially tamed, the Mississippi's and down the muddy waters -suddenly ing hundreds of miles southward from banks south of Memphis seldom reveal emerged after several days of plod- Memphis, achieves two obvious results. big riverside industries; they're often ding into a blaze of industrial glory. First, it provides the main transpor- a few miles inland because industry A few minutes earlier a towering re- tation artery tieing together a network simply can't cope with its ubiquitous finery flare high over the flatland had of river waterways whose low-cost bulk eccentricities and the mucky flats. tipped off what was to come. transportation feeds the industry of in- Fortunately the extensive barge fleets The river was going all directions, land America and takes much of its that ply the river have learned to utilize all 300 billion gallons of it. First at production to domestic and foreign this smooth, natural route leading to the right, then the left as the Patsy markets. half of the American economy with Chotin followed the bends, were the Second, it is the relentlessly moving the help of modern equipment and the glows of chemical, petroleum and metal stream that takes over 300 billion daily regular channel checks made by federal plants that signified the approach of gallons of surface water and silt from engineering crews. These fleets moved Baton Rouge. And then came the central United States to the Gulf of around 44 million tons of cargo in bridge that crosses the river, blazing Mexico. The surface water is barely 1962, double the 1952 figure. at one end with the lights of Kaiser utilized; some of the silt has remained The Old South This is the romantic Aluminum, Humble's Esso refinery, in extensive delta areas responsible for river that teems with legends of pirates, Copolymer, Ethyl Corp., U. S. Rubber much of the Old South's agriculture. plantations, slaves, the stately balls of and others. Sometimes Old Man River has an old Natchez, the capture of Vicksburg, Suddenly the Old South became the unpleasant odor, sometimes it gets out the cotton docks at Memphis and other New South. No industrial scene in of hand, pushing ceaselessly against glories of the Old South. America is more dramatic than the levees and the concrete -asphalt liners But Old Man River's legends are illuminated clusters of big industry that that discourage it from eating up shore fading as the New South develops. line the Mississippi's shores at Baton lines; sometimes it wanders from year Rounding a 180 -degree bend down - Rouge, whose 36 -foot channel is a to year and decade to decade, around bound into Baton Rouge, La., the swift starting and ending point for worldwide a wide unsettled area of lakes, puddles, towboat Patsy Chotin -one of scores shipping. oxbow ponds and useless flatlands. that push quarter -mile long tows up The Mark Twainish thoughts of a

BROADCASTING, June 17, 1963 67 THE BUSTLING AND VITAL SOUTH continued ways, has new highways and offers low - cost electricity to homes and industry. long 12 -knot downriver trip were quick- travel are now under way. The five states have a population of ly forgotten. Huckleberry Finn never These are the transportation routes 15 million. saw anything like this. Here was the that take bauxite from Jamaica to Alabama has the booming Huntsville Mid -South, mid -1963 version, produc- Baton Rouge; petroleum from Texas rocket center, the south's largest steel ing the fuel that powers autos, the and Lake Charles, La., to the refineries mill, processing industries, inland wa- rubber that goes into tires, the metals scattered around convenient barge terways, an active Gulf Coast around that frame buildings and the surface of routes; asphalt from Baton Rouge to Mobile. Arkansas has the fastest in- high -speed highways. Nashville; structural steel from Nash- come growth rate and an industry -get- River Spectacle The Baton Rouge ville to a Cape Canaveral missile facil- ting state facility that is often called a who spectacle was one of eight industrial . ity; minerals from mines and fields to model development agency. Those centers in the area. Dozens of others chemical plants. still crack jokes about sleepy Arkansas now line the river all the way to New For the New South is now getting had better do their economic home- Orleans and on out along the Gulf deep in the tooling and fabricating busi- work. It's not sleepy any more. Coast. Knoxville, Chattanooga and ness. The famed Space Crescent start- Mississippi has a handsome new Memphis in Tennessee are now sea- ing at Houston and reaching to Cana- $125 million Standard Oil refinery at ports; Ohio Valley industry is growing veral in Florida has its heart in the Pascagoula, between Mobile and Biloxi, (see Ohio Valley story, BROADCASTING, Mid -South at New Orleans, Southern and it's only a few miles to one of the March 18); Brownsville, Galveston, Mississippi and Huntsville,.Ala. largest space -missile units, a huge test Houston and other cities on the Five States Five southern states in facility near Biloxi -Gulfport. Louisiana Gulf Intracoastal Waterway running the Mid -South - Alabama, Arkansas, keeps alive its traditions and the New east to Mobile, Ala., are connected; Louisiana, Mississippi and Tennessee- Orleans French quarter, but its cities Birmingham in Alabama now has a are aggressively seeking, and getting, new are now more interested in the Michoud seaport; Chicago, Minneapolis, Sioux industry. Tennessee has a flying start, missile plant, chemical plants, world City and Omaha are tied in; a new having just observed the 30th anni- and national commerce and the in- deep channel from the Mississippi will versary of the Tennessee Valley Au- exorable modernization of slums and bring in Tulsa and Fort Smith and thority. This project, once the butt of facilities. Little Rock in Arkansas; a Red River scathing ridicule from those opposed The Mid -South's transition to a com- channel from Shreveport, La. is pro- to federal sponsorship of area reclama. bination of industry and agriculture has jected; cutoffs to save hours of river tion, is now criss- crossed with water- been rapid since the war. Its people make more money. They're better edu- cated. They have, according to indus- trialists, a will to work and the skills To Washington From Washington to make the gadgetry of sophisticated Bristol scientific equipment. Fayetteville m er/one R re Ot,,l Racial Tension But the South, like Nashvi le hnson dy Knoxvil the rest of the nation, is also deep in A R K A N S A S ! ë T E el, a social transition whose impact can't tSmith ,-. Morrilton be measured at this date. Local racial Memphis pChattanooga disturbances are embarrassing to many Hot Sprin.s ìttle Rock Floreno Huntsville but to many hard -core Southerners Sheffield me Bluff Tuscumbio they're at least partly unnecessary and Gadsden professionally agitated by outsiders and politicians. ,. Birmingho Southerners are quite aware of the potential consequences of the suddenly Tus .loose growing move toward racial equality. A L A B A Some are reconciled; some never will O Montgomery QJackson be because the traditional prejudices Natchitoches CY Mendia y4' Laurel and concepts are of long standing. L N A Natchez t '0 Whatever their attitude, they repeat- drin Hattiesburg Dothon b edly make several points. First, the extent of agitation often is exaggerated Opelousas Mo ile Lake by media in areas that have equally AIR Charles grave racial problems of their own. HIGHWAY fayettee- Second, the effect on current business TOWBOAT New Orleans conditions is temporary and business PHONE indices are cited to support this claim. - -- -- CANAL Third, the Negro market is a good one for those who sell merchandise and The industrial Mid -South, growing The month -long inspection included services -often better than the white faster than the nation as a whole, interviews with literally hundreds of market in the same city for many must be seen, market by market, to businessmen and public officials. And items, particularly quality merchandise be properly understood. it included a 11h -day towboat ride on (see Negro market story, page 96). Patsy In its continuing series of regional the Chotin, down the muddy In Birmingham, a recent 17% drop economic studies, BROADCASTING old Mississippi River from Memphis in downtown department store sales sent J. Frank Beatty, senior editor, on to Baton Rouge. The mid -April to draws this explanation -yes, downtown a 5,000 -mile series of inspections that mid -May touched trip at industries, shopping is hurt but the traffic count started in eastern Tennessee and universities, state agencies other and is up in suburban shopping centers. criss- crossed this five -state region. points of economic interest. What Southerners are saying is that business conditions are not directly

68 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 17, 1983 like looking for a needle in a haystack --

That's what it's like looking for TV homes in the Chattanooga market that are not regular WRCB /TV viewers -we've got the market sewn up! The latest ARB (March '63) shows WRCB /TV winning 88% of the total quarter -hours measured from 6:00 p.m. 'til sign -off, Monday thru Friday, and "that ain't hay" for a three station market! And we're still raking in MORE homes! ARB also shows that since last No- vember's survey, WRCB /TV's audience has increased 19 %, while station B's increased only 4.5 %, and station C's only 2.1 %. For further information about WRCB /TV's outstanding dominance in this power- ful industrial center of the South, contact your H -R man! WRCB /TV 3 CHATTANOOGA, TENN. Serving over 40 counties in Tennessee, Georgia, Alabama and North Carolina

RUST CRAFT BROADCASTING CO. RePre=ectetìcu,, In- WSTV /TV -RADIO Steubenville, Ohio; WRCB /TV Chattanooga, Tenn. WRDW /TV Augusta, Ca.; WPIT Pittsburgh, Pa.; WSOL Tampa, Fla. WWOL Buffalo, N. Y.

BROADCASTING, June 17. 1963 69 total income of the states rose at this rate - Louisiana 94.4 %; Alabama 94.1 %; Arkansas 82.4 %; Mississippi 81.4% and Tennessee 85.4 %. Arkansas topped all states (48 con- tiguous states) with its 91.1% increase in per capita income. Alabama, Missis- sippi and Tennessee ran ahead of the national average of 58.1 %. These in- come figures are from the U. S. Depart- ment of Commerce (1950 -62). The federal agency's latest data on value added by manufacturing shows these 1950 -60 increases: Arkansas up 134.5 %; Louisiana up 70.7 %; Ala- bama up 89.7 %; Mississippi up 150.1 %; Tennessee up 118.9 %. A Mid -South banker, Nat S. Rogers, president of Deposit Guaranty Bank & Trust Co., Jackson, Miss., looked at that state's situation this way. "The impetus of industrial development, which has been mounting in the state for some years, does not appear to have been significantly retarded by the unfortunate news treatment which most national media accorded the Meredith case at the University of Mississippi. Formerly a land- locked community, sections are reserved for industry. The state enjoyed another good year in the city of Guntersville, Ala., now The Tennessee Valley Authority's Gun- industrial expansion in 1962; 153 new rests on a peninsula jutting into Gun- tersville Dam impounds the lake. TVA, plants and expansions were reported by tersville Lake. A portion of the water- Alabama and the city joined in de- the Mississippi Agricultural & Indus- front is zoned for recreation and other veloping the city plan. trial Board during the year." A similar view was expressed by Leonard Beard, director of the Ala- bama Planning & Industrial Develop- THE BUSTLING AND VITAL SOUTH continued ment Board. He said, "The impact of rioting and demonstrations has been exaggerated. Newspapers and maga- connected with the reportorial intensity business as usual was reported by those zine writers have made untrue state- of purported dog -biting, fire -hosing and contacted in spring's final weeks. ments. If outside agitators would leave police brutality incidents. Long-Range Trends Take a fast us alone we could work out our prob- Some merchants who cut back their look at the longer -range trends in three lems. I see no evidence that agitation advertising in mid -May were back in basic indices -total income, per capita has hurt our industrial development." air and print media the first week in income and manufacturing: General Walter E. Todd, assistant June. Birmingham merchants said they As a whole the five Mid -South director, added, "In my opinion the were making up for whatever business states match the national average of problem of race relations has no great- had been lost during May disturbances. 6% in total income gains between 1961 er economic impact in Alabama than Spot boycotts in both the North and and 1962 and they're ahead of the similar problems have in other sections South were factors and probably will national 4% average increase in per -Chicago, Idaho, New York, Phila- continue to hurt individual firms. But capita income. Between 1950 and 1962 delphia, California, New Jersey, to

Bell Telephone Growth in Mid-South Index of Manufacturing Employment in Mid -South* No. phones Long- distance Plant 1950 -1962 (1950 = 100) in service messages in investment Ala. Ark. La. Miss. Tenn. U.S. (Dec. 31) year (1,000,000) ($1 million) Alabama 1950 100.0 100.0 100.0 100.0 100.0 100.0 1952 429,000 15.0 $113 1951 104.3 109.0 104.5 109.1 107.0 107.6 1962 813,000 28.7 318 1952 104.8 108.6 107.3 110.3 111.2 109.1 Arkansas 1953 108.7 110.0 114.8 114.1 117.8 115.1 1952 216.000 12.0 67.7 1962 379,000 22.9 160.3 1954 104.7 106.7 107.7 110.8 111.6 107.0 Louisiana 1955 108.9 113.2 106.6 121.2 118.3 110.8 1952 570,000 21.2 1956 111.6 119.3 106.9 123.6 121.6 113.1 1962 1,090,000 38.5 388 Mississippi 1957 112.8 114.3 104.9 122.8 120.1 112.7 1952 246,000 13.5 80 1958 107.6 119.0 102.6 130.8 117.2 104.6 1962 482,000 23.0 193 1959 109.7 130.9 102.2 138.1 124.2 109.4 Tennessee 1960 109.3 135.1 101.3 138.8 127.5 110.0 1952 632,000 20.0 149 1961 105.6 137.4 97.2 137.0 126.4 106.7 1962 1.060.000 35.5 382 1962 108.7 144.0 98.4 146.5 130.2 109.9 'Sources: Southern Bell Tel. & Tel. Co. (Ala., La., Miss., Tenn.); Southwestern Bell Tel. Co. (Ark.). *Source: U. S. Bureau of Labor Statistics

70 (SPECIAL REPORT: THE MID-SOUTH) BROADCASTING, June 17, 1963 :1 V!i`i..; 0-11[1.? gift L J ti:::H.:4i1L:j>s?`:;' \-J0 iS WVOK Radio, Birmingham, WBAM Radio, GIVE YOU THE Montgomery, and '0WFLI Radio, Chattanooga, cover 1,880,670 Radio Homes.

Weekly penetration: 41% or 446,700 Radio Homes Daily penetration: 28% or 303,710 Radio Homes ir."I, Y tM1lelOroe Mitol N.ICW OF THE MINIA A514 SIIRT RRS ORSY MID -SOUTH "vine sa

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Coverage Data: NCS Number 3 - Fall - 1960

*Estimated: .5 My

Other "BLUE CHIP STATION ": WAPE, Jacksonville, Fla. NASCO OSI[OU Represented by: STONE REPRESENTATIVES, INC. .,neo

BROADCASTING, June 17, 1963 71 Livestock and Crops in Mid -South -1962 All Rice Sweet Lespedeza Cattle Hogs, Pigs Chickens Cotton lint Million Potatoes Sugarcane Corn All Wheat Pecans Peaches Hay 1,000 head 1,000 head 1,000 head 1,000 bales Bags 1,000 cwt. 1,000 tons 1 mil. bu. 1,000 bu. 1,000 lbs. 1,000 bu.1,000 tons Ala. 1,723 933 11,768 695 522 35.0 840 6,000 900 37 Ark. 1,401 325 9,513 1,450 15.9* 286 6.7 3,080 3,600 1,020 239 La. 1,800 197 3,519 545 15.5 3,410* 5,944* 6.2 720 6,000 40 67 Miss. 2,086 536 10,681 1,700** 1.6 825 20.6 780 8,000 200 162 Tenn. 2,051 1,256 6,097 560 510 39.4 2,461 180 521 *Leads all states Source -U. S. Dept. of Agriculture * *Second ranking state

two crops a year. Mineral resources THE BUSTLING AND VITAL SOUTH continued abound and their use is a modem in- dustrial miracle. Income is increasing; unemployment is declining in many mention a few cities and areas." in agriculture now; a quarter- century areas. Mid -South Progress A 5,000 -mile ago the figure was 47 %. The Mid -South is a quick, alert mar- tour through the Mid -South qualifies Whatever the social changes, the ket that figures the trend of industrial no observer to mouth profound gener- Mid -South has absolutely unparalleled and marketing growth will continue to alities about the moral and practical waterway, surface and ground water move in its direction. aspects of the race problem. The ele- facilities. It can produce a tree crop in ments are deep- seated. But a month- 10 to 20 years; forests are being grown long look around these five states re- twice as fast as they are cut for paper Growth of Per Capita Personal Income* veals progress in the educational, finan- and kraft materials. Highways are cial and social side of the South -prog- wider and faster. Railroads are becom- Amount Percent Increase ress that often is ignored by casual ob- ing more efficient as freight haulers and 1957 1962 1957 to 1962 servers. they're in a hot fight with the water- Ala. $1,325 $1,538 16% The automation of agriculture has ways to get bulk traffic. Private enter- Ark. 1,148 1,533 34 La. 1,565 1,715 10 led Negro farm workers to nearby prises -the Middle South Utilities group, Miss. 992 1,282 29 southern cities and often to the North for example -are telling their story of Tenn. 1,401 1,679 20 in search of work. Job opportunity is progress to the world. U. S. 2,048 2,357 15 less for the Negro, but Southerners see Old Man River has stripped much of *Source: U. S. Dept. of Commerce, Office progress and hope for more. They the North's soil, depositing it on south- of Business Economics. point out that only 14% are employed ern deltas and plains that often raise Tennessee: three decades of progress TVA TURNS ONCE -BLEAK STATE INTO THRIVING INDUSTRIAL AREA

Tennessee is Nature plus. Ala.), who led the spirited political rivers feed a controlled supply of water Eons of years before Daniel Boone, drive that ram -rodded through Congress into the Mississippi Valley; their banks Davey Crockett and Sam Houston a dam-building and river -harnessing and 10,000 miles of lakeshore line pro- crossed the Smokies this verdant strip project that has soaked up $11/2 billion vide sites for nearly $900 million in- was over-blessed with mountains, val- of federal funds (eventually to be vested in 175 waterfront industries; leys, rivers and fertile flatlands. repaid). the Tennessee River's nine locks pro- But within the memory of Tennes- 30 -Year Transition In three dec- vide a route for 45 towboat operators; see's older parents and younger grand- ades Tennessee has experienced a tran- the dams back up the lakes and provide parents the state was studded with acre- sition from a half- starved farm state to the energy that produces a third of the age bereft of topsoil and frequently an industrial economy. Rivers once 12 million kilowatt generating capacity flooded as its roaring rivers spilled over useless for commerce now are carrying of TVA's power plants. their banks. Tennessee was the inspira- raw materials and industrial products Tennessee's industry is diversified. It tion for hillfolk lore and many levee to points all over the globe. One of the ranges from Alcoa's aluminum complex legends. biggest industrial plants in the world in the eastern hills to the fabricating Taking a purely economic perspec- sits in the rolling hills near Knoxville mills of Memphis. Even recreation has tive, mid -1963 Tennessee is a living -the Oak Ridge plant of the Atomic become a major industry. Out of the demonstration of the miracles that can Energy Commission, where the stuff land comes minerals, a dozen important be achieved by planned reclamation that can shake the world with one pop crops and forests that cover half of the of a region that only three decades ago is produced for military and civilian state. was a living demonstration of natural use. Average income has doubled in the blessings abused by the greed and in- The Tennessee River transports the three decades of TVA. The area leads eptitude of man. engines that hurtle rockets into space, the world in residential use of elec- Last May 19, Tennessee took a day the aluminum that frames the structure tricity; hardly a farm can be found off to celebrate the 30th anniversary of of motion industry and the essentials without electricity. Barge traffic was less the Tennessee Valley Authority. It of a mechanized nation. The unspoiled than 33 million ton miles in 1933; now honored the late Senator George Norris mountains in the east enthrall millions its over 2 billion ton miles. Fish and (R -Neb.) and Senator Lister Hill (D- of visitors every year; the harnessed waterfowl thrive. Forage crops provide

72 (SPECIAL REPORT: THE MIO- SOUTH) BROADCASTING, June 17, 1963 WORLD'S TALLEST TOWER TO DELIVER LARGER AUDIENCE IN The Knoxville area is one of the growing markets in the KNOXVILLE dynamic southeast. WBIR -TV is one of the fastest growing stations in the AREA! southeast. The world's tallest tower *, now under construction, will project the * 1751 feet above ground powerful 316,000 watt channel -10 signal to 3049 feet above sea level a much larger area in Kentucky, Tennessee, Virginia and North Carolina. Get the facts from your Avery -Knodel man. KV. WBIR -TV TENN. TENNESSEE KNOXVILLE KNOXVILLE,

N.0 CBS Channel 10

GA.

AFFILIATED WITH THESE OTHE SOUTHEAS RN STATIONS Represented N tionally by VERY.KNODEL, Inc. WFBC-TV WMAZ-TV NBC CHANNEL 4 CBS, NBC, ABC CHANNEL 13 Skies" "The Giant of Southern MACON, GA. GREENVILLE,J S. C. v SERVING THE SERVING THE GREENVILLE, SPARTANBURG RICH MIDDLE ASHEVILLE MARKET GEORGIA MARKET

BROADCASTING, June 17, 1963 73 TENNESSEE: DECADES OF PROGRESS continued pasturage for once -eroded waste land. Cities area has paper, furniture, chemi- TVA employs 18,000 workers. Fertili- cals, plastics, printing and tobacco. zers produced at the dam turbines are Tennessee is the nation's No. 1 zinc, used to boost crop yields. Pulp and pyrites and marble producer. It's sec- WLAC paper mills crush and process logs cut ond in phosphate rock, copper, gold where no forest existed in the 1930's. and silver; second in the South in out- RADIO Tennessee now has a population of put of Portland cement. 3.7 million, over half located in urban The state's hardwood timberlands are areas. Five main markets dominate the the flooring center of the nation, with it urban economy - Tri- Cities (Bristol - 43 mills operating along with 10 ply- believes would Kingsport-Johnson City) in the north- wood- veneer and 200 furniture plants. be more to the eastern corner; Knoxville east of the There are 43 colleges and universities; Smokies; Chattanooga on the Georgia they supplement the research activities point to change border; Nashville, the state capital, in at Oak Ridge and the new Tullahoma mid -state and Memphis on the Missis- space center where John Glenn's orbit- the term "ratings" sippi River. ing vehicle was tested in the elaborate All are throbbing with the industrial wind -tunnel facilities. to spirit of the 1960's; all are located on The industrial payroll at 4,500 plants rivers; all are overhauling their physical is $1.35 billion a year; $2.2 billion facilities to keep or lead the industrial value is added by manufacture; personal LISTENERS! pace of the times. income totals nearly $6 billion. Over Progressive State The story of agri- 23 million tourists soak up the scenery culture and industry is progressive. Over and frolic in the lakes every year, pro- $650 million a year is gained from viding $250 million income and sup- livestock, grains, cotton, tobacco, poul- porting 73,000 employes. try and other cash products of the land. Tennessee decided years ago to cash Every year Memphis is the top cotton market of in on its TVA blessings by offering the nation. Nashville is the second financial and tax inducements to in- most important music center in the dustry. They've paid off, currently for more world (BROADCASTING, Jan. 28). Chat- bringing over 20,000 new jobs a year. tanooga has one of the most diversified Now Tennesseans are contemplating the industrial structures found anywhere. future benefits that can come from than 10 Knoxville has prettied up its downtown, deepened waterways, new locks, more is headquarters for TVA and reaps the power plants and the proposed Tennes- years the benefits of nearby Oak Ridge. The Tri- see- Tombigbee cutoff to the Gulf. postman has brought over 500,000

screl1pia.®nrA!?i.m....- ..,.. ' f« _._. pieces of W ohIpm.gio_lo mail to WLAC RADIO

50,000 WATTS Upriver bound, a fully -loaded barge to pass under the Mississippi bridge NASHVILLE, TENNESSEE carrying petroleum and/ or chemicals at Memphis. Beyond is the river bank is headed to points north and is about and the skyline of downtown Memphis.

74 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 17, 1963 The silence of Memphis is deceiving ITS ECONOMY HAS A LOUD VOICE THAT IS GETTING LOUDER

The city of Memphis must be heard hospitals, countless clinics and a dozen ing 76 counties; over 21 million peo- to be appreciated but it's a negative colleges and universities. And Memphis ple with a $3 billion income within sort of trait. Driving along Union is maintaining a busy downtown retail range of TV signals. Street, a main downtown artery, the center while adding multi -acre shopping South's largest producer of mixed stillness is startling to an auto passen- parks in the suburbs. feed and meat products. ger accustomed to the random, raucous There are several ways of learning World's largest spot cotton market blasts of soulless drivers, thanks to a about Memphis. First, of course, is a (third of U. S. cotton) and products local ordinance. motor tour along the river park, down center; largest inland hardwood lumber Life in Memphis is a versatile sort of to Presidents Island industrial center, market and producer of hardwood existence, even to the visitor in search around the city's northern and eastern flooring. of the hard facts of markets and indus- sections and finally across the Missis- Banking, brokerage, insurance, try. The city is pocketbook -deep in a sippi bridge. Or an air view is interest- pharmaceutical and medical center. search for both money and good living. ing. There's the sporty way -a water Second largest Mississippi River Along the Mississippi the bluff area taxi from Frankie and Johnnie's boat port; handles 6.5 million tons of cargo has been converted into an efficient store at the foot of the levee to board a year. park that also serves to keep the river a moving towboat whose skipper has The market story comes out a lot out of the downtown streets. A drive a specialized fund of facts about the different than some of the mossy tales around the suburbs passes through port and riverside industries. But most centering around nearby cotton fields, handsome residential districts-both informative is a series of talks with cavorting on Beale Street and ballroom white and Negro. One of the outstand- some of the local leaders who help ceremonials. A blend of many Mem- ing industrial parks of the South is lo- keep the economy moving. phis attractions, practical and social, cated downriver a few miles. Here are some of the Memphis points appears during the annual Cotton Car- An attractive new airport was dedi- mentioned most by local businessmen: nival. But otherwise Memphis is a busi- cated in early June. It's dolled up in Over 800 industries shipping prod- ness community, the center of com- plantation pillars reminiscent of a belle ucts through elaborate transportation mercial and industrial firms serving the all dressed for a ball. Every few blocks facilities to the whole nation. adjacent Southeast, Southwest and other there's another hospital or college -26 Center of a consumer area cover- markets within reach of air, surface and

oh, boy, have we got a reputation in 44 MO. MOSCOW ARK. TENN. not to mention MISS. PARIS, ROME, WARSAW, TIGER TAIL...

... or any one of the other hundreds of Mid -South communities! It's a reputation hard -earned and jealously maintained. One built and based upon a constant program of public service, locally -produced programs of interest to this rich area.* We've been doing this for almost 15 years. C1 "The Big Area Station ... with It takes ability plus genuine desire to build a reputation. We don't the Public Service Reputation" take ours for granted. Full Power NBC orwi Channel 5 *NEWS, SPORTS, WEATHER, AGRICULTURE, DOCUMENTARIES, RELIGIOUS, DISCUSSIONS, PUBLIC ISSUES Natl. Rep. Blair-TV HIGH SCHOOL, CHILDREN'S, TALENT, COUNTRY AND WESTERN - ALL FROM WMCT STUDIOS!

BROADCASTING, June 17, 1963 75 water transportation facilities. ing from a $50 million improvement sion, located at the harbor door. It's Memphis, the city, has a population project. Seven local banks have over slated for expansion to 1,625,000 kilo- of around 540,000, based on a mid - $1 billion in resources, $900 million in watts. 1963 estimate. Shelby county has deposits and 335,000 customers. A major Memphis pharmaceutical around 675,000. Adding 21,000 in The story of Presidents Island in- plant, Plough Inc., grew out of a back - West Memphis, Ark., just across the volves local and area cooperation. Over room bottling plant (25 bottles a day) river, brings the metropolitan popula- 50 industries have picked sites since set up in 1908 by Abe Plough, who now tion close to 700,000 -the nation's 21st Sinclair Refining first set up a 9 -acre heads a company with $50 million an- or 22d- ranking metropolitan area. warehouse in 1952. Total cost will in- nual sales. Reaching out into the trade area starts volve $21.6 million federal and $28.6 That's a capsule story of a city that the figures ballooning, and Memphis is million Memphis -Shelby county funds was abandoned in the summer of 1878 the largest city between St. Louis -New when the project is finally completed - during a yellow fever epidemic-a city Orleans and Birmingham- Dallas. in addition, of course, to the industrial that now ranks third in the U. S. in The list of industries includes such installations. marketing and 11th in warehousing and giants as Firestone 3,500 employes; In- There's still color in the Cotton Car- distribution. It's being beautified as ternational Harvester 2,500 employes; nival and the cotton exchange on Front slums go down. The medical center is Kimberly -Clark 1,350 employes; Plough Street is informal in spots but essentially the South's largest; 26 hospitals have Inc., 1,050 employes and E. L. Bruce Memphis has chosen the prosperity of $150 million in facilities. The Univer- 1,100 employes. commerce and industry as its inspira- sity of Tennessee has colleges of medi- Business Up Practically all main tion, mixing it with liberal amounts of cine, dentistry, pharmacy and nursing. business indicators for Memphis were the cultural and humane attributes of Memphis likes to use the title, Capi- up during the spring, with one happy modern living, and matching the Egyp- tal of the Mid -South as it scans the 800 exception- unemployment in April had tian word Memphis, meaning Place of industries and civic facilities and gazes dropped to 4% according to Federal Good Abode. Symbolizing the new at Old Man River from the 100 -foot Reserve figures. The extensive harbor Memphis is an 834,000 kilowatt plant Chicasaw Bluff where Hernando de and related industrial area are benefit- of Memphis Light, Gas & Water Divi- Soto first viewed the river in 1514.

Nashville is a city of versatility INDUSTRY, CULTURE AND GOVERNMENT ARE BIG BUSINESS

There's nothing like a gorgeous new jets and older and slower prop jobs. landscaping blended with older archi- airport to build up a city's image. Nash- Nashville also has a hybrid munic- tecture of a past generation or two or ville has a $35 million aeronautic pal- ipal decor -a combination of con- more. Downtown Nashville has two ace, complete with long runways for temporary structures and handsome eye -capturing landmarks -the Life and Casualty Building just a few steps from the old site of historic Maxwell House and a Grecian Capitol surrounded by a half -circular park and driveway. But Nashville offers interesting sights to the dollar- minded visitor in search of economic information. Its indus- tries, financial houses, insurance com- panies, music industry and publishing firms provide a livelihood for a metro- politan area and adjacent communities with a population of 425,000 or nearly 600,000 within commuting range. And the state capitol, along with other state offices, provides a living for 5,000 em- ployes who get about $15 million a year in pay. Largest industries in the metropoli- tan area are Genesco (Johnson & Murphy, Jarman shoes, fourth largest U. S. shoemaker) 3,000 employes; Avco (components, appliances) 2,800 employes; Ford (glass) 2,300 employes; duPont (textiles, plastics) 2,300; Wer- than Bag 1,300; Methodist Publishing Co. 1,175; Newhoff Packing 700; Baird - Ward Printing 700; Nashville Bridge (barges, structural steel) 650; Aladdin (vacuum bottles, electronics) 590. The assorted facets of Nashville's The face of Nashville is changing. is the new auditorium. Jutting into famed music center add around $45 At top are the Capitol and newer the sky, at bottom, is the modern Life million to the local economy (BRoAD- state office buildings. At upper right & Casualty Building. CAsTING, Jan. 28). Religious publish-

76 (SPECIAL REPORT: THE MID- SOUTH) BROADCASTING, June 17, 1963 New Memphis Metropolitan Airport dedicated June 7, 1963 ... as modern as tomorrow ... symbol of vibrant growth and progress

seigim'raw High Flying Memphis...

MID -SOUTH'S FIRST...NATION'S 26th TELEVISION MARKET

Yes, Memphis is growing, growing, growing ... big so many ways ... especially big when you measure it as a television market. On a total homes reached basis (A.R.B., January 1963), Memphis is the top TV market in the Mid -Southern states of Alabama, Arkansas, Louisiana, Mississippi and Tennessee . . . 26th on your national list ... truly a must -buy market! This is WREC -TV Land, where there's more to see on Channel 3 ... delivering an average of 44% of the total audience in a 3- station market ... consistently first by every survey. WHEC CHANNELS MEMPHIS

AFFILIATED WITH CBS TELEVISION / REPRESENTED NATIONALLY BY THE KATZ AGENCY ers (largest group in the nation) em- barge lines haul commodities. The new ploy 2,000 who have a $57 million pay- Barkley Dam in Kentucky will speed CHATTANOOGA roll. Last year 3,500 employes were up river traffic; its traffic facilities are added to the total city payroll. Unem- to be ready next year. Lakes backed ployment ranges between 3% and 4 %. up by dams provide extensive tourism. Industrial Activity The Ford glass Expressways are everywhere and the plant, with a $78 million operational city is a rail center. cost, turns out enough auto glass every Urban renewal projects abound. The day to cover a 20 -acre field. Often Capitol has lost its slummy surround- called the printing capital of the South, ings and now is graced by the scenic Nashville has 7,000 employes in 59 semi -circular drive. A municipal audi- plants whose sales run $70 million and torium has been completed. The 13 payroll $21 million a year. The Sun- local colleges, headed by Vanderbilt day School Board of the Southern Bap- University, comprise a major economic tist Convention has a plant investment factor. of over $9 million. Nashville's insurance center is head- Industrial Nashville typifies many of ed by National Life and Accident In- the larger Southern cities. A local busi- surance Co. and Life & Casualty Co. nessman, Gilbert M. Dorland, president They have $10 billion life insurance in of Nashville Bridge Co., put it this way, force and employ over 2,300. Commer- "Development of the South's water cial banking involves a total of 2,500 sources provides the key to the region's jobs and a $14 million payroll. The industrial boom. Here in Tennessee we financiers total business gives Memphis see the outstanding example of the mar- a race except when the latter city's cot- ALL-AMERICA CITY riage of industry and water. Improved ton business is at a peak. towboats and barges take advantage of While Nashville has its share of sub- centers, it has a new 1 the 12,000 -mile waterway system." The urban shopping company makes towboats, barges, barge department store, Cain -Sloan, that cost gear, lock gates and structural steel. $12 million. Harvey's department store It produced steel for the first Saturn has just made a major expansion. The tower at Cape Canaveral. East Nashville urban renewal project The Cumberland River harbor is be- has been called the second largest in ing improved at Nashville, where 27 the nation.

THE PROBLEMS WERE FACED WDE F Chattanooga's updating program for the '60's RADIO is a $250 million city- county project >E' TELEVISIONS A few years ago Chattanooga de- clink of pay -window dollars provides cided to face up to an unhappy situa- an alluring background to the mountain tion. waterfalls and the whistle of the winds íd 1ei'sbip Concededly its scenic charms were through Lovers Leap and beyond into exceptional, especially the view from the seven -state panorama. Lookout Mountain and nearby natural Tennessee River banks are housing In The FAST unheavals. Man -made Lake Chicka- new industries. In all, 500 metropoli- mauga, 59 miles long, was great for tan area plants produce 1,500 types of frolicking. Highways bringing in tour- materials from nuclear reactors and GROWING ists from all directions were due for nylon thread to boilers, valued at $850 the latest in cloverleafs, right in the million a year. The 1960's program in mid -city area. The General, famed old Chattanooga involves a quarter -billion Civil War engine, proudly gleamed in dollars of new physical plant and elim- Industrial and its shiny brass. ination of old slum areas. Half of the All these were good. So was the Ten- sum is being spent inside the city and nessee River's barge facility except it Hamilton county is getting its share of Scenic Center wasn't realizing the predicted potential traffic and industrial projects. New in local commerce. Industry was ex- areas such as the Golden Gateway ur- ceptionally diversified but there wasn't ban renewal park are under way. of the SOUTH! enough of it. That's why Chattanoogans were ex- So Chattanooga reached a major de- tra happy earlier in the year when the cision. It decided to offer help to exist- city was one of II selected for the All ing industries and make an active search America Cities Award of the National for new ones. Municipal League and Look magazine Further, it decided to give itself a (neighboring Knoxville was one of the face -lifting. As a consequence Chatta- others). They appreciated this tribute nooga's Committee of 100 proudly to the aggressive bootstrap lifting job states that it has led all Tennessee for done by civic leaders, including an out- four years in the number of new and standing desegregation campaign. expanding industries. Now the sweet This city of 135,000 (nearly 300,000

78 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 17, 1963 HANGOVER

A few media planners still suffer from a hangover of misinformation. They think of Nashville as a city of slightly over 400,000. Which is true ... and slightly misleading. The Nashville television market numbers 2,052,300 people in 450,000 television homes. 98% of these homes depend on Nashville television stations for all network TV. 96% of them look to Nash- ville for all TV. So, while Nashville looks like America's 65th city, it's actually the nation's 30th television market.' Sobering, isn't it? ARB, March, 1962

WLAC -TV WSM -TV W S IX -TV CBS -TV Channel 5 NBC -TV Channel 4 ABC -TV Channel 8 NASHVILLE, T E N N E S S E E BROADCASTING, June 17, 1963 79 Dixie Engineering and Farmers Chem- ical Association round out a partial list of larger industries. A farmer co-op is making fertilizer in an old arsenal. Under pressure, past generations of Chattanoogans would admit that north- ern money started the city's post -Civil War industry. But contemporary Chat- tanooga is doing its own rebuilding of processing, commercial and distribution facilities, with federal money helping out in highway expansion. The com- bined projects will bring closer the trade -tied communities in Alabama, Georgia and Tennessee. Grain plants and other industrial fa- the Tennessee River at Chattanooga. Chattanoga is historic, interesting cilities are appearing along banks of Typical is the Central Soya facility. and a tourist attraction. Its combina- tion of natural and man -made facilities in commuting range) has 40,000 elec- Union makes equipment, Brock makes promise to make this Tennessee city trically heated homes served by a mu- candy and Combustion Engineering one of the finer communities in the nicipal power plant hitched into the makes boilers and nuclear reactors. South. TVA system. Chattanoogans have pa- tiently tolerated the ugly scars of traffic circle and expressway construction in anticipation of imminent traffic bless- AHEAD ings that will bring Cleveland and other KNOXVILLE LOOKING markets closer. is making its appearance A big new Seaboard Allied Milling City outward plant has just given a new lift to local conform to a progressive economic attitude economy. Quaker Oats, Dixie Portland and Cargill are among local elevators The civic citations of Knoxville, ern slope of the Smokies, had an attack and milling facilities. A brand new Tenn., have gone all the way from of municipal jitters just a decade ago Kenyon Southern plant is turning out nadir to zenith in a single decade. when a prolific writer and TV lecturer, parachutes and piece goods. Western This river city, just beyond the west- John Gunther, experienced a shock as he took an owlish, peevish look at the antique Market Square with its gingerbready decor, enhanced by hordes of elderly jalopies parked by the farm- ers who dispensed fruits of the nearby soil. ,:.-y "Ugliest City in the United States," author Gunther wrote in his book, -- --- Inside U.S.A., an extravagant claim many traveling salesmen could success- fully challenge on behalf of hundreds of other communities spawned in past eras of milltown gothic architecture. Local irritation at the Gunther ap- pellation subsided after a flurry of letters -to- the-editor and civic gripe ses- sions. It disappeared completely in a blaze of ecstasy just a few weeks ago when Knoxville learned that its drastic civic overhaul in recent years had won it the All -America City Award of the in the lunch In Chattanooga, an industrial city the heart of the South, box National Municipal League and Look outnumbers the briefcase 6 to 1 . with more than 500 manufacturers magazine. turning out a variety of over 1500 products. This means a huge year -round Knoxville, 1963 model, has two at- a million people with money to spend ready to buy payroll ... over ... tractive retail attractions right in mid - your product in 200,000 plus TV homes reached by WTVC. city-a Promenade and the Market Call the man from ADAM YOUNG! Square Mall. The latter collection of shrubs, young trees, fountains, benches and ornamental concrete perimeter pil- lars and protective roofing might induce Mr. Gunther to eat his words or at wTVc least revise them drastically were he to Channel 9 ABC conduct a 10-years -later tour. And a few years from now there will be such Chattanooga, Tenn. new attractions as a downtown loop; Gay Way, an overhauling of Gay Street, the main artery, complete with covered sidewalks; more annexed territory in 80 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 17, 1963 M it1 ,1111,

. . . it Wm r

t,j ilïM.,iiíwiiiinioiu,,i,, .0

READY

Nashville is ready to buy your product. It's the only major test market in the Southeast with local control of more than 90% of the area's retail food outlets ... administration, buying, warehousing. Buying power tops S2,872,648,OOO. Over 96% of the area's 450,000 television

homes are completely dependent on Nashville television stations. Next time you feel a test

coming on, make a serious pass at Nashville. It's ready, ready, ready .. .

WSIX -TV WLAC -TV WSM -TV ABC -TV Channel 8 CBS -TV Channel 5 NBC -TV Channel 4

N A S H V I L L E , T E N N E S S E E

BROADCASTING, June 17, 1963 81 The once shabby market place of Knoxville was a sight that made some eyes sore. Now it's all frilled up and attractive as the result of a rebuilding project. It even has a new name - The Mall. In its local overhauling process Knoxville has converted an old alley behind a group of stores into a sort of covered sidewalk, a project that has stimulated shopping and boosted local pride. Next will be re- furbishing of Gay Street, the main artery, into a new Gay Way.

cals, textiles, garments, paper, marble, machinery, food, tobacco, cement, fer- tilizer aluminum -and of course the nuclear materials produced at Oak the suburbs and along expressways. to local businessmen; Knoxville is Ridge. Its Surroundings Knoxville is sur- headquarters for Tennessee Valley An industry- hunting drive brought natural and man- Authority, and finally the city is takeoff rounded by big things, three new plants and 27 expansions in Smokies to the for the Tennessee River and its made. The towering point 1961; eight plants and 10 expansions in east draw more tourists than any other system of lakes and locks leading to 1962; two mergers, four new plants and national park; Oak Ridge to the west the Great Lakes, the Gulf of Mexico three expansions thus far in 1963. billion to the everywhere. has a $3.3 plant devoted and points Three industrial parks offer sites. Area coddling of atoms; Alcoa has big gen- Nearly 500 manufacturing plants em- research involves expenditure of an feed a mile -long smelting ploy 40,000 in this area erators that metropolitan estimated $100 million (including Oak plant and the place uses more electricity of 275,000. The city has 180,000 popu- Ridge, University of Tennessee medical than the city of New York, according lation. Products include plastics, chemi- and TVA, among others). TVA does research in forestry, fish and hydraulics. The university has more than 15,000 students and means big payrolls and expenditures, especially when the Vols tear up the stadium's autumn turf. Other educational facilities include Knoxville College, Tennessee School for the Deaf and the experimental sta- tion of the University of Tennessee Col- lege of Agriculture. The university's ex- tensive medical facilities are the scene of isotopic research and work with ra- diation and cancer. Oak Ridge has 16,000 employes in its nuclear activities. Their payroll is $112 million a year; about half the RADIO IN employes live in Knoxville or Knox county. All this has come out of the World War II Manhattan Project. The NO. 1 PULSE nuclear plant and its contractors are KNOXVILLE METRO. AREA FEB. 1, 1963 heavy buyers of local products. 6 AM -12 N 12 N -6 PM 6PM -12 Mid. Won't you come back, John Gunther? Knoxville is dressing up. 31 46 49 EXPANSION IN WIND NO. 1 HOOPER JAN.-MARCH, 1963 Tripartite metropolitan area 7 AM -12 N 12 N -6 PM has just begun to find wings 28.0 34.8 The three cities in the northeastern corner of Tennessee and southwestern corner of Virginia- Bristol, Johnson City and Kingsport -have everything CALL: that industry needs. They have water, forests, agriculture, adjacency to the Robert E. Eastman C WKGN TVA and transportation. Yet a few KNOXVILLE, TENNESSEE decades ago the tripartite metropolis was complaining that industry had over -

82 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 17, 1963 SIN It's a sin for any media buyer or market planner not to know that the Nashville market holds buying power in excess of $2,872,648,000. The area is recession -proof, too. It's the commercial printing capital of the Southeast, the religious printing capital of the U.S., home of the largest shoe -apparel manufacturing corporation in the world, the second largest investment banking house in America, two of the nation's leading insurance companies, and quite a few others. Pick Nashville ... salvation for many a marketing problem.

WSM -TV WSIX -TV WLAC -TV NBC -TV Channel 4 ABC -TV Channel 8 CBS -TV Channel 5 NASHVILLE, T E N N E S S E E BROADCASTING, June 17, 1963 83 The beautiful lakes in back of Tennessee Valley dams taken from the lakes each year. Spring and autumn are have a significant economic effect. More than 42 million considered the best months for fishing in TVA lakes, person -day visits a year are made by vacationers, especi- particularly the large storage lakes on tributary rivers. ally fishermen. Good fishing is reported throughout the Scenery from the Smokies is outstanding, finally tapering year in the valley. Tennssee Valley Authority estimates off into gentle, rolling hills. Impoundment of the lakes over 15 million pounds of game and commercial fish are has given the nation one of its finest recreational areas. shot it on the way south and west, land- are going the isolated airport, 14 miles big a chunk of the two -state area is ing in Knoxville, Nashville and other from all three, will be city- surrounded counted, the metropolitan area corn - markets. right up to the runways. At least that's prises from 100,000 to 130,000 people; Now the cities have an important the feeling around Bristol, Johnson a four -county tab will run up the figure industrial structure, and the way things City and Kingsport. Depending on how to 185,000 and 300,000 live within corn- muting distance, according to local esti- mates. Many of the large industries in this rich triangle are expanding. In Kings- port, Tennessee Eastman, a huge com- plex with 8,500 employes, recently re- routed the Holston River to make way for expansion. American Saint -Gobain is among the nation's largest glass plants, turning out continuous sheets. J. P. Stevens, Mead Corp., Penn -Dixie ce- ment and Kingsport Press, a gigantic More printing plant, are also there. Kingsport men, women, has 36,000 people. children (& dogs) Bristol (Va. and Tenn.) is split right down the main street by the Tennessee view W J H L- T V than and Virginia border but otherwise it's the other station in the rich a compact community. Industries in- Tri -Cities (Johnson City- Kingsport- clude Monroe Calculating Machine, Bristol). Check the ARB ratings. You'll see! Raytheon, Sperry Farragut, Bristol Steel & Iron, Universal Moulded Fiber and S. E. Massengale. Population by late estimate is 39,000. Johnson City has 35,000 people. Plants include garment mills, Magnavox furniture, Artcraft, Pharmaseal Labs (hospital supplies) and an array of other furniture plants that take advan- tage of the timber supplies. An aid to retailing is the single credit card good at major stores in the tri- city area which, for those interested in geographic tidbits, is farther from Mem- phis (537 highway miles) than the distance from Boston to Washington. ID: Pearson National Representatives knows this too ! The agriculture is good in this hilly country, including dairy products, beef

84 (SPECIAL REPORT: THE MID-SOUTH) BROADCASTING, lune 17, 1963 sell me!

You've got something to sell? So sell me! There are lots of young housewives just like me in the greater Tri- Cities area. (It's the 19th largest market in the South- east.) All of us buy, when we're sold. How are we sold? Ask Meeker or Jim Ayers. They know. And they have a booklet that gives you the facts briefly on the 22 largest markets in the Southeast, Tri- Cities included. If you've got something to sell, listen: Tri- Cities offers you (1) good size, (2) low entry cost, (3) dominant TV, (4) lots of gals like me who like to be sold. So sell me! Sell us all on WCYB -TV

Offices and Studio: Bristol, Tenn. -Va. This is the booklet mentioned. Write for it today.

BROADCASTING, June 17, 1963 85 The 1963 National Headliner Medal for outstanding local coverage of news events: awarded to WMPS

1963 marks the 30th Annual Headliner Award given for outstanding efforts in the entire news disseminating industry. WMPS was specif- icàlly honored for its coverage of the Mississippi University campus riots last fall. This kind of recognition is a tribute to WMPS' thorough, accurate and immediate coverage of the news. It is also a measure of WMPS' programming with a purpose.

RADIO MEMPHIS WMPS RADIO ATLANTA RADIO BALTIMORE RADIO BOSTON RADIO CHICAGO RADIO MEMPHIS THE (.-fillifg STATIONS WPLO WCAO WCOP WJJD WMPS AM -FM AM -FM AM -FM AM -FM AM -FM Represented Nationally by Stone Representatives, Inc. New York Chicago Los Angeles Boston Atlanta San Francisco Seattle

88 BROADCASTING, June 17, 1963 Reduction and fabrication of aluminum provide employ- tricity it uses. Metallic aluminum is produced by an ment for thousands in Tennessee. Smelting plant of electrolytic process (right). Alumina (partially refined Aluminum Company of America (left) is located 15 miles bauxite ore) is converted into aluminum ingots. Impact south of Knoxville. Alcoa generates much of the elec- of aluminum industry is important in TVA area.

cattle and a highly flavored tobacco trial advantage. The Holston River are good, with highway, air, and rail that's fine for filter cigarettes. barge channel is slated eventually for arteries. Urban renewal projects are There are four colleges in the area. enlargement and the TVA ties will be under way. The tri -cities area is busy TVA is a recreational as well as indus- even closer. Transportation facilities planning for the future. Alabama resources -rich and abundant WEALTH OF BLACK SOIL, PLENTIFUL WATER PLUS IRON, OTHER MINERALS

The state of Alabama, taking a long - black mud that supports a rich agri- Retail sales in 1962 up 10% to all - range view, boasts proudly that its nat- cultural economy. Onward and south- time record. ural blessings are unsurpassed among ward, Alabama has forests (lumber, Coal output up 13 %; unemploy- the 50 states. paper and pulp), more rivers, a Gulf ment fell from 7.5% to just under 6 %. In the north are modest mountains coast and salt. Bank debits and other finance in- and a chain of man -made lakes belong- Alabama has all this, yet its mid - dexes up 5% to 20 %; farm receipts up ing to the Tennessee Valley Authori- 1963 blessings were haunted by social 5% (cotton 10 %) ; industrial energy ty's 'facilities. There is the man -made problems that supplied portents of consumption up 10 %. Space Capital of the Universe, at Hunts- trouble- temporary, it was hoped -and The indexes were compiled by the ville- zenith of the famed Space Cres- by the longtime need for sympathetic Bureau of Business Research, Univer- cent ranging from Houston on the west understanding among racial groups. It sity of Alabama. Of 29 economic ba- to Cape Canaveral on the east. hopes that its April and May racial rometers, only three showed declines- Through one of Mother Nature's disturbances won't leave serious eco- cement consumption, trade employment freaks, northern Alabama's Tennessee nomic scars. and Birmingham department store sales. River flows north and west to join the But much of the thinking of those Around the state business activity Ohio at Paducah, Ky., in a round- having the state's future at heart is was good in such markets as Birming- about but low -cost transport facility. centered around efforts to solidify local ham, Anniston, Dothan, Gadsden, De- On the other hand the south- flowing economic gains surpassing the growth catur, Huntsville, Mobile, Montgomery, Coosa River is underdeveloped as a rate of the nation as a whole. Selma, Florence (Tri- Cities area-) and deep -channel barge route from Rome, Alabamans think of the $16.5 billion Tuscaloosa. Ga., to Montgomery, Alabama's central- worth of goods manufactured in a dec- Walter Bouldin, president of Ala- state capital, on into its Gulf -bound ade; of third rank in poultry produc- bama Power Co., said 450 large new Alabama River. tion; of the nation's third greatest rate industries have located in its service The natural mixup becomes even of increase in median family income area in a decade, with capital invest- more intricate at the state's largest (up 116.3% in a decade). All this, ment of $420 million and 45,000 new city, Birmingham, located between and more, on the plus side. jobs. He predicted even faster growth Montgomery and the northern tier. Alabama's recent growth factors in- in the next 10 years. In 1962 the com- Birmingham is a few miles east of the clude these symbols of the state's indus- pany saw $133 million in new and ex- Warrior River, which has a 9 -foot barge trial speedup: panded industry in its area. trough tying the city with the Tom- Its $81.2 million National Aero- In the first quarter of 1963, according bigbee, southbound to Mobile, where nautics & Space Administration allot- to Governor George C. Wallace, near- ocean freighters come from the Gulf ment is second only to California; Mar- ly $100 million in new plant investment of Mexico. shall Space Flight Center at Huntsville was reported, twice as much as the en- Many Resources Alabama has riv- is NASA's largest facility. tire first half of 1962. Republic Steel ers everywhere plus underground water, Industrial activity in 1962 was up announced a $20 million modernization iron ore, magnesium, limestone, coal 10% over 1961 compared to 7% for project in Gadsden, joining the Tennes- and a center-state belt of luxurious the U. S. as a whole. see Coal & Iron at Birmingham in put -

BROADCASTING, June 17, 1963 (SPECIAL REPORT: THE MIO-SOUTH) 87 ALABAMA RESOURCES -RICH AND PLENTIFUL continued a whopping ting in new furnaces. TCI (U. S. Steel) Alabama waterway is deepened to nine is the largest steel plant in the South; feet from Montgomery to the Tombig- Republic is next. Other 1963 expansion bee and the Coosa becomes a through projects are Container Corp., $20 mil- route from Montgomery to Rome, Ga., lion; Marathon Southern, $9.2 million and the Tombigbee cutoff from the and International Paper, $4.5 million. Tennessee above Muscle Shoals to De- Alabama Power Co. announced $208 mopolis, Alabamans will be blessed 69% million in new and expanded facilities with unequalled facilities for continued during the next three years. Alabama industrial growth. Power's revenue doubled from $71 mil- Feeling Muscles "Alabama is an increase in lion in 1953 to $143 million in 1962. awakening giant, from its necklace of Rich in Water Alabamans beam lakes and dams in the north to its tim- whenever the subject of water is men- bered areas in the south," said Leonard three years tioned. The 9 -foot Warrior- Tombigbee Beard, director of the Planning & In- Waterway is one of the busiest in the dustrial Development Board. Banks Southeast, with over 6 million tons a and department stores have set new WTVY's total homes reached from 6 year moving over its 463 -mile route records. Airlines, railroads and South- P.M. to 10 P.M. has increased steadily from Birmingham to Mobile. Expressed ern Bell had a good year. each year as shown in the following in ton -mile terms, the figure is 1,561 Total trading (imports and exports) figures taken from the year -end ARB million. This is more than all the traffic in Mobile customs district was $275 on the nine other inland river systems Walter E. Todd, assist- Reports. million. General that flow into the Atlantic Ocean and ant planning-industrial director, said Gulf from Savannah River, Georgia, Alabama went from 18th to 15th place in the east to Pearl River, Mississippi, among all states in manufacturers' ex- in the west. At its mouth the Warrior - penditures for new plant and equipment Tombigbee connects with the Mobile during the last four years. The rise of 25,500 in 1962 ship channel and Gulf Intracoastal 116.3% in median family income dur- Waterway. Mobile port handles 16 mil- ing the 1950 -60 decade was the third lion tons of commerce every year. fastest in the nation. Farmers collected 20,000 in 1961 A state -prepared industrial location over $500 million last year in the cash map shows 67 major plants that lo- market. cated along Alabama's rivers because of The Atlanta Federal Reserve Bank 11,800 in 1960 the waterways. ascribed rising economic activity in the The state's drainage system comprises last two years to increased spending 26 rivers and a web of smaller streams and income, expanded production and 15,100 in 1959 plus enormous underground water sup- more employment (nonfarm employ- plies. The river system is next only to ment rose 4.7% in 1961 -62). Unem- the Mississippi-Missouri network, with ployment dropped from 7% to 5.3% WTVY operates on Channel 4 at full 1,500 miles of navigable or potentially - in two years as total personal income power from Alabama's tallest tower, navigable waterways. When the Coosa- increased 8.7%. 1549 feet above sea level. WTVY serves nearly 200,000 homes in three states with the best CBS, ABC BIRMINGHAM WOOS INDUSTRY and local programming. 180 new firms, employing 20,000 workers added to city's total resources within past 12 years add up the A thoughtful spot in one of the around the nation, Mr. Taylor reported South's most troubled cities in mid - industrial prospects had spoken well of spring of 1963 was the office of Glenn Birmingham until the day a mail man facts about Taylor, executive director of Birming- from Baltimore, carrying an integration ham's Committee of 100. This pioneer sign, was fatally shot in the eastern agency in the field of industry procure- part of the state. That helped trigger ment had reason to be troubled as local Negro incidents in Birmingham. The race agitation hurtled the city into publicity brought adverse letters from WTVY worldwide journalistic notoriety. other states and even foreign countries, If the atmosphere appeared calm, the a few of them violently insulting. DOTHAN, ALA. hearts of Mr. Taylor and his commit- Move Ahead At this point the Com- teemen weren't. Naturally the commit- mittee of 100, one of the first industry- tee was concerned about the impression getting agencies in the land, had to local racial activities would make on make a decision. Should it panic, sit then call: northern industrialists who were on the tight a few weeks or go right ahead list THE MEEKER CO., National Reps, of prospects who might move their with the drive to bring more jobs to plants to Birmingham or start new ones Birmingham. The members reviewed SOUTHEASTERN REPRESENTATIVES, in this metropolitan market of 660,000 a chart showing department stores down Southern Rep; or F. E. BUSBY at 205 and trade center for 1.8 million people. 4% from the first four months of 1963. SY 2 -3195. Fresh back from plant- hunting tours "We decided to move right ahead,"

88 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, lune 11, 1963 NO OTHER STATION CAN MAKE THIS STATEMENT 5 CONSECUTIVE YEARS

MOBILE -PENSACOLA

teeevizw-vti a, , t 1962 1961 1960 1959 ffebruary March 1963 oo

_.iBrrems _.

50% SHARE of AUDIENCE

-. RCSCARCn BUREAU / ONISION C E.

Exception To The Rule WKRG -1 V Mobile - Pensacola has averaged 50% or more share of audience in every March ARB measurement since 1959, from 9 a.m. to midnight.*

Represented by H -R Television, Inc. or call *3 station VHF market. C. P. PERSONS, Jr., General Manager BROADCASTING, June 17, 1963 89 Mr. Taylor said. "Some of our adverse had been looking favorably on the city, violence between races and many felt letters came from northern industries believing the late April and May journalistic accounts of police tactics who said they wouldn't consider Birm- troubles were temporary and wouldn't had been exaggerated. Finally, they said, ingham after the agitation, but curiously seriously impede the city's efforts to that while downtown retailing had suf- some of these came from cities where diversify and expand industry to sup- fered, much of the slack had been similar racial demonstrations were oc- port its steel, mining and fabricating taken up in the big suburban shopping curring." structure. centers. "Dozens of major factors influence Many of the members of the com- Suburban Shopping Good The June an industry's selection of a site," Mr. mittee and the related chamber of 1 index of the Atlanta Federal Reserve commerce noted that most business Taylor explained. One of them, of Board showed sales of selected depart- course, is local racial disturbance. But was proceeding as usual and that life ment stores were down 17% from the the Committee of 100 didn't stop. It in Birmingham hadn't changed except same week in 1962. Atlanta was down stayed hot on the trail of new elec- for disturbances confined to a limited 9 %, New Orleans 3% and Mobile 2 %; tronics and metal -processing plants that area. They observed there had been no Miami and Jacksonville, Fla., were up 10% and Tampa -St. Petersburg 18 %, at the other extreme. But in Birming- ham they contended the department store index did not reflect total sales and they said that business generally was not seriously affected; people still went about their business as usual and most everybody watches suburban shopping, not truly reflected in the index, was described as increas- ing. The city's department stores showed a decline last year from 1961. While living in the national spot- light, Birmingham was working on its TV civic problems. A newly elected city council of nine members took office at the end of May, replacing a former three -man ruling body. Two of the 18 candidates for nine posts were Negroes who were defeated. New housing proj- ects have been going up for Negro groups. Recent expenditures for Negro schools total $11.8 million compared to. $13 million for white schools (47.5% BIRMINGHAM, ALA. of school building funds for 44% of the school population). Negroes com- prise two -fifths of the local population, many having migrated northward in the last two decades. As in other southern cities, Birming- IN FACT SOME 73 PERCENT OF ALABAMA'S ham civic leaders plead for moderation in solving a long- standing problem. The POPULATION LIVING ON FARMS, IN CITIES AND YEP, IN city already is planning for its centen- nial in 1971. Its greeting to the rest CRIBS IN 43 COUNTIES WATCH CHANNEL SIX, "THE CLEAR of the world at the airport and in pro- motion material, reads "It's nice to CHANNEL STATION." ADD TO THIS FOLKS IN SEVEN have you in Birmingham." The excitement over racial problems COUNTIES IN MISSISSIPPI AND YOU HAVE A POWERFUL LOT tends to outweigh in some economic minds the city's important market traits. City population is roughly 345,000; the OF LOOKING . . . IN FACT ABOUT TWO AND A HALF metropolitan area totals around 660,000 as of mid -1963 with an income of over MILLION POTENTIAL VIEWERS. DO YOU WATCH? $1 billion a year that accounts for 24% of Alabama's retail sales, according to local sources. Incidentally, retail sales went up 55% in the 1950-61 period. A new $22 million water system takes advantage of the network of rivers that criss -crosses the state. This water re- source is often called Alabama's great- est natural blessing. Combined with local iron ore, coal and limestone, Birm- ingham naturally developed the biggest Represented By The Katz Agency iron -steel complex south of Maryland. Tennessee Coal & Iron, a U. S. Steel division, is the largest private employer

90 (SPECIAL REPORT: THE MID-SOUTH) BROADCASTING, June 17, 1963 you haven't bought Alabama 'til you buy... WSFA-TV channel 12

Many national accounts swear by WSFA -TV ... and with its coverage area and spending market, it's no wonder. 212,900 TV households with a population of 787,600 in 25 Alabama counties and 50% to 100% viewing weekly. Who'd think of passing up a buy like this in Alabama... that's the reason we say, "You haven't bought Alabama ...'til you buy WSFA -TV." (sources: TV Factbook, S.R.D.S.) NBC- Montgomery, Alabama Carter Hardwick, Managing Director / A Station of The Broadcasting Company of the South G. Richard Shafto, Executive Vice-President Represented by Peters, Griffin, Woodward, Inc.

BROADCASTING, June 17, 1963 91 in Alabama and one of the largest in largest producer of cast iron pipe). city is best viewed from atop Red the South. From Alabama's steel mills, includ- Mountain -or Big Red as it's often TCI has 22,000 employes. Other ing TCI, Republic and others, come dubbed. Birmingham natives and their large Birmingham industries -Hayes byproducts such as chemicals and soil - visiting friends get the full impact from International (aeronautics, space) building materials. Steel furnaces are The Club, perched near the famed Vul- 5,000; U. S. Pipe & Foundry 3,800; being modernized and capacity in- can statue that symbolizes the steel in- Woodward Iron Co. 1,600; American creased. The Committee of 100 is dustry. The night view from The Club Cast Iron Pipe 1,100; Stockham Valves shooting for a minimum of 8,000 new is one of the South's spectacular sights. & Fittings 1,100; Pullman Standard industrial jobs a year but would be Old Vulcan, 55 feet tall on a 124 -foot Car, 900. The University of Alabama happier with 10,000 in its second dec- pedestal, is the largest iron figure ever medical complex employs 3,800. ade. It's doing a job first undertaken cast. With torch in outstretched hand, Fine Record In a 12 -year period more than a decade ago (see Mid -Gulf Vulcan has watched over Birmingham the Committee of 100 was active in ac- Story, BROADCASTING, June 27, 1955). since the 1904 world's fair at St. Louis quisition of 180 new firms (employing Symbol of City This hill- bordered where it was a city exhibit. nearly 20,000) having a $142 million capital investment. Expansions includ- ed 193 plants employing 9,600 with investment of $118 million. This pro- MOBILE GETS ECONOMIC LIFT gram, led by transportation equipment, was helpful in meeting the general Growing portion of Gulf commerce shifting downward trend in the steel industry. eastward to add to port city's prosperity Birmingham's labor force consists of 250,000, with 57,000 employed in in- The eastward shift of new Gulf Coast into rail lines. Over 100 ship lines serve dustry. The Warrior coal fields have a industry to the New Orleans- Gulfport- the port and barge traffic moves over 66 billion ton supply. The trade area Biloxi -Pascagoula -Mobile strip is giving the Warrior- Tombigbee system and has a half -billion dollar agricultural in- the Mobile metropolitan area another Gulf Intracoastal Waterway. New river come. A 467 -mile 9 -foot channel in economic lift. Petroleum, chemicals, projects include eventual service to the Warrior- Tombigbee rivers puts primary metals, shipping, waterways Rome, Ga., along the Coosa -Alabama Birmingham in direct contact with Mo- and new highways are responsible for route and the Tennessee -Tombigbee bile, the Gulf Intracoastal Waterway the freshest outlook it has enjoyed since shortcut from Florence, Ala. Thus and the whole national waterways sys- Fort Louis de la Mobile was built on Mobile is a key interchange point. tem. The Warrior- Tombigbee naturally a Mobile Bay site in 1702. Among major plant investments since is the route used for much of Birming- Mobile has nearly every physical fa- early 1955 are International Paper ham's consumption and production of cility a market can use except a snow- (newsprint) $20 million; Scott Paper heavy materials (the city is the world's capped mountain and ski lift. It's on $18 million; Alabama Power $30 mil- Mobile Bay with protected docks serv- lion at Barry steam plant; Olin Mathie- ing ocean -going and inland waterways son Chemical $8 million; Alabama traffic. Rainfall is good, surface water Power expansion at Barry $11.8 mil- is all around and the ground water lion, and Scott Paper another $20 mil- (deep well) supply seems inexhaustible. lion, both in 1959; another Scott proj- There's Spanish moss dangling from ect in 1961 totaling $4.5 million; Hen- Mobile's old trees, giving the city an derson Sugar Refinery $12 million; Dia- MSI Ile aura of antiquity and charm, but there's mond Alkali (chlorine and caustic) $5 no moss on the economic structure. million; Stauffer Chemical $2 million, Transportation and heavy industries and International Paper $4.5 million. are basic. A quarter -billion dollars in In addition Brookley Air Force Base ralrl,p new plants appeared during the last had several major projects and a num- decade, providing jobs for 10,000. ber of chemical and cement plants were Many are fabricating plants. The area's enlarged. paper industry is growing fast, support- Alcoa's alumina plant is called the ed by a good lumber supply. Agricul- largest on the North American conti- 1220 Kc 1,000 Watts tural products abound. Like many other nent; capacity is 5 million pounds a Channel -r.'- Clear RADIO Directional southern markets Mobile is drawing day. If smelted, this could be rolled CODE closer to major consuming regions to into enough 12 -inch household foil to ItqPP the north as its transport facilities im- reach over twice around the world. prove. Mobile's trade area reaches into WABF The main mineral resource is the southern Alabama, southeastern Missis- MUTUAL RADIO Citronelle oil field, producing two- thirds sippi and northwestern Florida. A for of Alabama's oil; 21,000 barrels are "Let's Build Southwest Alabama" pro- MOBILE, ALABAMA pumped daily from 350 active wells. gram has been started. Shipbuilding Less than 40 miles away Standard Oil and ship repair are big industries. In- Serving the market with good popu- (Kentucky) is completing a $125 mil- terstate highway links are being built. lar music, national news from Mu- lion refinery, which Mobile figures will Drydocks are called the largest south tual, state news from the Associated join salt deposits in giving a boost to of Newport News, Va. A medical cen- Press, local news from mobile units, its own chemical industry. ter is being enlarged, serving a wide constant weather, and features. Ship Channel With the Alabama area. A new $2 million Mobile College is Southern Reps National Reps State Docks as a major facility, the being constructed and the University Mobile ship channel is being deepened of Alabama's center in Mobile will Southeastern Reps from 36 to 40 feet. Present port ton- move into new quarters. Atlanta 9, Ca. nage is over 15 million tons a year. Brookley Air Force Base employs Phone 873 -5918 The state docks rate among the na- over 16,000. It has its own navy and ASSOCIATES, INC, tion's best and a terminal railroad ties docks, serving two aircraft carriers and

92 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 17, 1963 numerous other assorted ships. Population Booms The population of Mobile (city) aided by annexations, went up 57% from 1950 to 1960, ac- cording to the U. S. Census, bringing it over the 200,000 mark. Currently the city's total is estimated over. 226,000 and growing. It's about one -third Ne- gro. The census showed a 36% in- crease for Mobile County from 1950 to 1960, reaching 314,000 (currently 338,000). Some 50-odd miles to the east is Pensacola, Fla., another impor- tant market. From a TV service stand- point the Mobile- Pensacola area pro- vides an area of over a million people and is a distribution point for 2 million. The Mobile visitor with an eye for tourist charm is quickly involved in a maze of historic spots and gorgeous gardens. But Mobile to the marketer is a grow- ing industrial and transportation com- munity with an air base that feeds $100 million yearly on top of the civil econ- omy through payrolls and base expend- itures. A new auditorium will open next year, joining Mobile College in new cultural facilities. Lying four miles out in the Gulf and 30 miles to the south is Dauphin Island, offering resort and residential facilities. Acutely need- ed is a proposed second tunnel under the Mobile River.

Space is Huntsville's not -so- secret weapon The most exciting business commu- nity in all the land could be the miracle city of Huntsville, tucked up in the northeastern corner of Alabama within reach of the Tennessee Valley water- ways system. AM FM Huntsville is like no other American TV city. Once it boasted of its gushing spring, emerging from a cliff in the heart of the city under the First Na- Alabama's top news and sports coverage tional Bank. Local citizens used to talk about faintly recalled episodes involv- Leaders in community service ing the James Boys, who frequented the city in connection with financial forays WAPI -TV Cream of NBC and CBS or perhaps to stand trial before a of packed jury. And they spoke with WAPI -AM "50,000 watt voice Alabama" equal reverence of the time John Hunt WAPI -FM 100,000 watts, Alabama's most powerful came south out of Tennessee in 1805, slaked his thirst at the pool and built radio station spawned a town with- a log house that L 'J in a few years. BIRMINGHAM, Now Huntsville is talking about the present and future -the present and ALABAMA future of space exploration. For Hunts- ville has adopted a label, "Space Cen- ter of the Universe." Its recent popula- tion growth, due to the George C. Marshall Space Flight Center, is almost too much to record on an old- fashioned adding machine -from 13,000 to 90,- WAPI -TV: represented by Harrington, Righter and Parsons, Inc, 000 in 20 years. And public utility WAPI- Radio: represented by Henry I. Christal Company, Inc. officials, who keep a household count, 03 BROADCASTING, June 17, 1963 said the figure passed the 100,000 mark June 1. Local businessmen spoke glibly in terms of billions of dollars as they con- templated the excitement at the Red- stone Arsenal's 45,000 -acre satellite and missile center. Even school kids knew that Saturn I (No. 7) engine was on the racks in the building where these monsters are assembled. Really it's hard to keep up to date at Huntsville. A $60 million expansion is planned at the arsenal; total invest- ment is over $100 million; 7,000 per- sons with a $60 million payroll work at the center, largest installation of Na- tional Aeronautics and Space Adminis- tration. Its job is to provide the giant rockets that will take man to the moon as Dr. Wernher von Braun and his co- horts figure out ways of exploring space. Space Age Relatives In all, there are 25,000 people at Redstone, NASA and the Army missile school. And around Huntsville are related projects such as a new University of Alabama research center; an adjacent Research Park where 2,500 are eventually ex- pected to work on Redstone contracts; Iron and steel provide the heart of Coal & Iron Division wire plant. Nails an industrial center, with 4,000 em- Birmingham's economy and have held are automatically cleaned and pack- ployes and a $28 million payroll. this rank many decades. But fabri- aged, moving along the conveyor to Huntsville combines the sophisticated cating of steel is becoming more im- a device that seals cartons and prints facilities of the space era and the elderly portant. Here is a view of a new fin- the identification of type and size on facade of a once sleepy town. Across ishing and packing facility recently each package. All types of steel prod- the street from the old court house are installed at U. S. Steel's Tennessee ucts are fabricated in Birmingham. stores painted gaudily with promotional messages typical of a past century. Ob- viously Huntsville has outgrown its britches but the local folk are working MILITARY COMPLEX AIDS MONTGOMERY on a $6 million urban renewal pro- gram plus a new court house and city Millions are added to state capital's growing economy hall, another $5 million. The Tennessee River is 11 miles to Eventually most discussions of the Alabama's capital, with a metropoli- the south, providing a smooth barge Montgomery economy get around to tan area population of 181,000 (Mont- ride for finished rockets enroute to one of its major components -the Max- gomery county), gets its income from Cape Canaveral, Fla. Huntsville is the well and Gunter complex operated by the military, other federal government northernmost point in the Houston - the Air Force. The luncheon chats of agencies, the state and local govern- Canaveral space crescent. businessmen symbolize the community ments, and some 200 industries whose Among major local employers are by their range from the historic, includ- output includes 80% of all Victorian Boeing 750, Brown Engineering 2,500, ing the inauguration of Jefferson Davis reproduction furniture made in this Chrysler 1,900, General Electric 450, as Confederacy president and the sack- country. Hayes International 700, Huntsville ing of the city by the Yankees, to the The state government's growth has Manufacturing 1,200, Safety First latest in aeronautic and sophisticated forced some of the staff into available Shoes 725 and Thiokol Chemical 2,000. missile weaponry. buildings beyond walking distance from the Capitol itself. And the Capitol has been a center of excitement as racial REPRINTS AVAILABLE tensions mount with an assist from the militant Governor George C. Wallace. OF THE Originally Maxwell Field flight school was founded shortly after the turn of MID SOUTH MARKET REPORT the century by the Wright Brothers. It 350 each now represents an investment of $114 million with total annual operating 300 each in quantities of 100 to 500 costs of $79 million. The latter figure means that a third -of -a- million dollars 250 each over 500 is poured every day into Montgomery's economy from this one source. Please send your order today Air Force Impact One of every 16 1735 DeSales St., N.W. employed civilians in the area works at E BROADCASTING Washington 6, D. C. the base; one in seven families is an ...&, .1 AND onoro .nc eusixnSW((KLV or TELEVISION ME 8 -1022 Air Force family, military or civilian; 6,700 families live off the base, of

94 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, lune 17, 1963 which 43% own their homes; 5,600 bama River's bends. There's still im- craft, Hedstrom Union, E. W. Twitchell people live on the base. Maxwell -Gun- portant barge traffic with Mobile but auto seat fabrics, and Warner Brothers ter personnel own and operate 12,500 the river is less than the 9 -foot depth garments. The retail trade territory (14 automobiles. of the Warrior- Tombigbee channel. counties in Alabama, Florida and The early history of Montgomery There is a plan pending to build a chan- Georgia) had a 1960 population of starts with its founding on the Alabama nel up the Coosa River to Rome, Ga. 289,000. Dothan proper has 33,000. River in 1819 followed by an 1837 This would provide a diagonal water- Waterway connection to the whole charter. It was picked as state capital in way across the state, northeast- south- inland system is available from Colum- 1846. After the Civil War-pardon west, and provide a shortcut from bia, 18 miles to the east, via the 9 -foot please, War Between the States -the northwestern Georgia to the Gulf. channel of the Chattahoochee at Apa- cotton market was inactive. Things be- Meat, Too Montgomery county is lachicola where a tiein is made with the gan to pick up in the 1870s and again an important livestock area, with the Gulf system. Alabama has state docks Montgomery was a cotton trading cen- capital city as marketing center mov- at Columbia. Dothan is circled by a ter as business and industry recovered. ing a quarter- million head a year. Proc- fast highway. 'Its navigation, power, The first electric street car rattled down essing plants must import some of their highway and rail services are cited as the city's muddy arteries in 1885 and fed cattle. Cash farm income for the reasons for anticipated growth. the first cotton mill was set up in 1881. county was $13.4 million last year, Steel Components Gadsden and Modern Montgomery is a city of headed by beef cattle $4.5 million, Tuscaloosa, each around 60,000, vie for 149,000, the trading center for a 13- dairy cattle $4.2 million, poultry $1.6 the title of Alabama's fifth city. Each county area of nearly a half- million million and cotton $1.5 million. Live- has claims to economic and cultural people and is the largest Central Ala- stock and horse shows are important fame. Each city is about 55 miles from bama city. Retail sales this year are events. A year end feature is the Blue - Birmingham. Gadsden has all the raw expected to exceed $225 million. The Gray football game. materials needed to produce manganese 230 manufacturing firms hire 7,000 Educational facilities include Hunt- steel-iron, manganese, coal and lime- people and have a payroll of $24.5 mil- ington College, 1,000; Alabama State stone. This combination led to indus- lion. The metropolitan population is College for Negroes, 1,700; University trial development. Big plants include nearly two -thirds white. of Alabama, Montgomery Center, 600; Republic Steel, Goodyear Tire and Steamboats once rounded the Ala- Alabama Christian College, 200. Allis -Chalmers. Tuscaloosa has refineries, cotton and lumber mills, fabricating and chemical Other markets have shared industrial boom plants, a tire factory and a cotton mill. It is the home of University of Ala- DOTHAN, MUSCLE SHOALS AREA MOVING FORWARD bama, with an enrollment of 14,000. Stillman College is a One of the major economic uplift ucational facilities include Florence Negro institution. achievements of the century, the Ten- State College with 1,500 students. nessee Valley Authority development, Decatur's seven -mile industrial water- provided a setting for the tri -city mar- front gives the city a waterway via the ket of Florence, Sheffield and Tuscum- Tennessee River and strategic water- bia in the northwestern corner of Ala- front sites for industry. This TVA mar- Don't Slam bama known as Muscle Shoals. North- ket touches Wheeler Lake, impounded Your Mind ern Alabama cities were floundering in by TVA's Wheeler Dam. The city has economic stagnation prior to TVA. a population of 32,000; Morgan county in the Negro The mid -1963 version of this market is around 65,000. Population is 83.6% shows a busy navigable channel dotted white. New major plants include Marks Consumer's with barges and towboats, large and Oxygen Co., Electric Autolite, Minne- small industries and a series of enticing sota Mining & Manufacturing and Face... lakes. Fruehauf Trailer. Industries include Now Florence and its sister cities are processing plants for milk, grain, cot- the center of a five -county population ton, timber, pulpwood, broilers, poul- estimated at 360,000. Cheap power is try products, legumes and livestock. The OK Group has more informa- available, making the area one of the Thirty -five industries with $100 million tion on the Negro market than high per -capita users of electricity. investment line the waterfront. They anyone in America. Ask us . . . Reynolds aluminum is one of many include metal fabricators, chemicals how to manage this market. and building materials. plants in the area. River traffic moves Redstone Ar- ASK ABOUT New NEGRO senal, rocket -missile center, is 26 miles through the locks and 9 -foot channel SURVEY from Knoxville to Paducah and the to the east. Mississippi River at the rate of 2 bil- Dothan's agricultural importance is This latest survey shows the way to more better acceptance in the Negro a symbolized every year by its annual sales and lion ton miles year. Wilson Dam market. Soon to be released. supports a lake 16 miles long. Wheeler National Peanut Festival, an autumn Dam backs up another lake 74 miles event, but a list of other products ONE BILL ONE BOOKING. and Guntersville Dam impounds an- brings farm income in the immediate other lake. These supplanted the plung- area (Houston county) to $18 million. Buy the Ok Croup in a multiple plan and get ing rapids that once dropped 135 feet Cattle, hogs, poultry, grain, cotton and the extra discounts. Cor- in 40 miles. Total shoreline in the area dairy products are included. er this tremendous mar- ket at low cost. One spot $26.52 is 1,700 miles. Selma is a farm marketing center in on all 6 stations Florence is the main shopping and the heart of the Black Soil Belt. It has distribution area in the tri -cities section. industries oriented to farm products. The town of Muscle Shoals is a small Population of Dothan increased 45% 04°G441 community. Besides aluminum and elec- during the 1950 -60 decade and the 1° tricity the area is an important pro- pace continues. Helping the growth are - New Orleans, La. ducer of textiles, meat, fertilizer, frozen a number of large and small industries, Call Bernard Howard & Co., food, lumber and dairy products. Ed- including Dothan Hosiery, Hayes Air- Inc. National Re r s.

BROADCASTING, June 17, 1963 95 family. Nearly half of Negro women NEGRO IMPACT ON MARKET work in many cities, leaving the grand- mother to take charge of child- rearing. Their place in the economy is virile and vital; An interesting and effective approach to the national Negro buyer has been they're willing to spend to get good quality made by Pet Milk Co. with its Show- case transcribed radio series in 30 top It's time to apply a discriminating month in the Mid -South talking to busi- markets, divided about evenly between sense of values to one key aspect of the nessmen, civic leaders, cab drivers, store North and South. "Surveys show Ne- racial situation -the growth of the Ne- clerks and career salesmen who work groes not only lisen to Showcase but gro market. the region will return with the convic- they recall program content," said Rob- While agitators protest lack of equality tion that day -to -day portrayals of the in- ert W. Vannesse, product advertising and current historians report in drama- tegration problem fail to report or to specialist at Pet Milk (Garner Adver- tic detail the fire -hosing of demonstra- understand the economy of the southern tising Co. is agency). tors, barking of police dogs, the rise of Negro. The program consists of good music, the southern Negro's economic status is And many southern white people con- entertainment and interviews with prom- submerged if not absolutely ignored in tend few of the current reports and inent Negroes. "This type of program journalism of the day. commentaries attempt to equate the is appropriate to the Negro market," Putting it quickly, the Negro- drama of mob demonstrations with the Mr. Vannesse said. "It provides the Has doubled total personal income social progress of the last decade, per- proper environment for the commercial in a little over a decade. ferring to emphasize the negative by message." He said the company, which Enjoys faster integration progress focusing on equality yet to be attained recently renewed Showcase for another in the marketplace than elsewhere in and the spreading sweep of the integra- year, just hasn't given much thought to the community. tion movement. local agitation in such cities as Birm- Has spendable or discretionary in- The social and moral problems in- ingham, Chicago, Greensboro, New come equal to a white buying unit with volved in integration are intricate and York and other areas. "We think Show- a 50% higher financial intake. solemn; by comparison the study of the case is good for us, for Negro radio Often buys higher-priced brands of Negro as a market is simple and en- and for communities," he said. The food, garments and nonessentials than couraging to those who start out with commercials are not unusual except that white people. this wjdely accepted buying factor: a Negro voice is used. Emphasis is Does above -average radio listening 20 million Negroes, one -ninth of placed on use of Pet evaporated milk and TV viewing, and responds to well - the population, account for 10% of for infant feeding and table use. conceived advertising messages. total U.S. buying. Numerous studies have been done The northern observer who a spends With this in mind, the blanket group- about Negro buying habits. All empha- ing of the Negro as a low- income cus- size brand loyalty (Maxwell House tomer shows a serious failure to under- coffee is a favorite) and point to the stand what happens to the household need for a study of the family charac- Don't tai' dollar. And it obviously ignores studies teristics, food preferences and the in- showing from 40% to 60% or more creases in personal income. One study Your Mind Negro families own homes and autos, shows 4.4 persons per Negro family depending on the southern community. compared to the over -all national aver- in the Negro Serious analyses of the southern Ne- age of 3.6. gro market ascribe the higher ratio of An estimated 70 radio stations spe- Consumer's uncommitteed family income to less cialize in serving the Negro market. spending for recreation such as country They stress the need for an understand- Face... clubs, home swimming pools and flossy ing of the Negro. resort hotels, naturally due to limited What's coming in the national move opportunities. Housing, too, takes less to raise the Negro's equality can't be Get posted now. We have the of the family income. Instead the money predicted. Integration progress is spotty facts to show you how to manage goes for quality foods, expensive shoes but gains have been made in recent and autos. this market and avoid pitfalls. years all around the South. At the mo- Actual demonstrations in southern ment it would appear that the Negro cities usually involve relatively few IT'S NOW OR NEVER will continue to equal and often out- Negroes -a few hundred, say, in a com- spend the average white family at the

You . cannot ignore the market . you munity with 100,000 or more residents. store unless an economic holacaust de- cannot ignore the problems. Get 2 for During the agitation Negroes continue velops out of the present touchy situa- I results with a Negro market appeal buy at normal rate; in the Ok stations. Plus sales and plus to the they may tion. public relations. change shopping areas or boycott a par- The marketing lessons are obvious. The Cold Coast ticular product, but they keep on buying. Negroes are attaining higher economic Of The Gulf Coast Most broadcasters contacted in the levels as their social status improves Mid -South said they had not lost busi- and as they benefit from moves to pro- ONE SPOT on all six ness to any serious extent during peri- vide them with equal job opportunity. stations at multiple ods of agitation, with the exception of As the cotton -picking image of the discounts ... one bill $26.52 some retail accounts. southern Negro disappears, more and one booking. Those who would sell to the Negro better media campaigns will be directed must recognize basic living habits. Many to this specialized market. The Ne- --ae Negro homes are matriarchal, a trait gro's pride in his race and his particu- C)gG that has existed since the slave days. lar preferences in food, clothing and New Orleans, La. The mother or grandmother strongly in- other commodities must be understood Call Bernard Howard & Co., fluences spending at the grocery store or by those who allocate marketing Inc. National Reps. haberdashery and often dominates the money.

96 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 17, 1963 Mississippi outgrows poor -folk economy INDUSTRIAL GROWTH HAS SET BUSINESS INDICATORS SOARING An economic observer who tours the state of Mississippi in 1963 is confront- ed with an industrial transformation that is pushing business indicators up- ward at a pace far above the national average. The state is fast getting the processing and fabricating facilities that mark mod- em prosperity. A half -billion dollars will be spent for a Saturn rocket test facility just off the Gulf coast. The big- gest refinery ever built at one time has gone into production at Pascagoula, on the Gulf, and Ingalls shipyard turns out atomic submarines and cargo ships. Jackson, the capital, is rebuilding its downtown and is getting a jet -age air- port; the old one will be turned into an industrial park. Old Natchez, historic Vicksburg and Greenville are taking advantage of Mississippi River barge routes. Gulfport has improved port facilities; Biloxi, biggest city on the coast, is surrounded by wealth- produc- State -owned port at Gulfport is key factor in Gulf Coast economy ing industrial, waterway, food and de- fense installations. businessmen, keenly aware of the social they were called at the time. land was fertile, especially the The 2,200,000 people are enjoying a issues, insist the overall impact on the The Delta A flood in fast -rising average income as more in- economy had not been of major im- rich and other soils. dustries appear and the state moves out portance up to early June. They add of the poor -folk economy of a quarter - that the economic level of the Negro century back. Cotton is still important; is moving skyward and point out new once it was dominant but now it's one schools and colleges in discussing cul- Don't iam of many crops. Little farms are being tural progress (see Negro market story, T blended into big ones as automation page 96). Your Mirid takes over agriculture. Business Indicators If business in Natural Resources Mississippi is Mississippi suffered because of the in the Negro key one of the top 10 oil and gas states, a Meredith incident at Oxford, indi- resource that has helped attract indus- cators don't show it. Here are examples Consumer's try along with salt domes and other taken from the statewide business re- mineral deposits, mild climate, forests, view compiled and published by Mis- Face... nine major rivers, lakes, the Gulf of sissippi State University: Mexico, unlimited ground water and Retail sales-October 1962 (peak of the crisis) $237 million; October 1961 Look into this important subject ... the water transportation.. A newer industry only place you can go fo get $224 million; November 1962 $242 extra busi- of importance is the growing tourist ness at low cost. business. million, 13% above November 1961 when total was $214 million; December In the 3 Top Markets contem- Looking ahead, Mississippi 1962 $287 million; December 1961 In the Negro South. plates better waterways, new routes $261 million. More than 1,500,000 Negroes in the cov- Tom- erage area, whose family income has such as the proposed Tennessee Sales October, 1962 tax collections- doubled in the past 10 years. bigbee cutoff, local industrial parks up 24% over October 1961; November and the statewide appreciation of the 1962, 5.9% over November 1961; De- #1 New Orleans -WBOK need to continue aggressive promotion cember 1962, 4.5% over December of new industry. 1961. #2 Houston -KYOK Business people like to quote an eco- Much has happened in the state in #3 Memphis -WLOK nomic quip that goes like this -cattle recent decades that lies behind the com- and chemicals are moving east, cotton paratively smooth transition toward a Buy one spot in all west, Negroes north, money and in- balanced economy. Mississippians were three cities, get dustry south. naturally embarrassed in the 1930s as multiple discount The symptoms are apparent around the nation started emerging slowly at this amazing $16.25 the state. Last year was the best in from the depression. The state was de- low price history from an economic standpoint. pendent on cotton, other crops mostly Racial incidents at Oxford, where the from small farms, service industries, a University of Mississippi is located, and group of cities and towns and scattered 04° Gityo recent demonstrations in Jackson are small sawmills and other plants. The New Orleans, La. deeply regretted because of the effect wooded counties were studded with Call Bernard Howard Sc Co., elsewhere on the state's image. But little sawmills-Peckerwood sawmills Inc. National Reps.

BROADCASTING, lune 17, 1963 97 on the Gulf will add to employment and training facilities are being empha- sized around the state. New Plants Capital investment in new Mississippi industry is $300 mil- lion. A number of big plants such as the Standard Oil refinery now being completed at Pascagoula, Ingalls Ship- building in the same city, Armstrong Tire at Natchez, American Bosch Arma at Columbus, Reliance Manufacturing at Hattiesburg-the list is growing every year-have been attracted by BAWI. The economy reflects the impact as wages, finance, general business and in- dustry are increasing at a pace that ex- ceeds the national pace. Probably the star achievement of BAWI is the Stand- ard Oil refinery. A special act of the legislature cleared up problems of site acquisition and financing details. Mississippi is looking forward. The A Pascagoula -built nuclear subma- Ingalls shipyard has a new contract to recent growth and future prospects are rine, the Sculpin, submerges. The big build two more nuclear subs. illustrated by the modern markets dis- tributed around a state that once start- the 1920's had ravished Mississippi Agriculture still employes 170,000 but ed running out of economic bragging River areas but the federal government the industrial ratio is improving. The material after the cotton crop had been was solving that problem. With the newer big industries and space project duly eulogized, Mississippi River on the west, the Gulf on the south and ample water supplies and mineral resources, the state had what industry needs but was lagging in AIRPORT TO INDUSTRY industrial development. The Big Hunt In 1936 the break Jackson finds the road to economic acceleration; came -the decision to go out hunting new jet -age field one of many projects underway for industry. "Balance Agriculture With Industry" was the name given to What do you do with a used airport? will provide Jackson with all the water the move, which has been imitated in Mississippi's capital city, caught in the it can use until the year 2,000, when various ways by many states and cities. delightful squeeze of economic acceler- population is expected to be over the In essence BAWI allowed communities ation, saw this problem coming up as half-million figure. and other political subdivisions to fi- it undertook the building of a facility Most everything in Jackson is some nance plant sites and put up buildings to handle jet -age traffic. kind of a center. The city is in the through bond issues approved by the The new $11 million airport was geographic center of the state and the voters, with the sites and buildings to nearing the ready stage in the late south. It's a financial center for the be rented to industries. spring. When it's finished the Chamber state. It's a rail and highway cross- Results were encouraging until World of Commerce will operate the old air- roads; an education center, a distribu- War II provided a new stimulus. The port as an industrial park -1,200 flat tion center, a livestock marketing cen- state then formed an agricultural- indus- acres for industry with a network of ter, a poultry center and a petroleum trial board to administer BAWI and surface transport facilities. It's located center. related programs. And in 1960 the close to downtown. A runway or two Retail business in Jackson has in- plan was broadened by adoption of a may be retained for private use. creased 75% in a decade and is over bill of rights for business and industry That's the sort of thing that's going the $300 million mark; wholesale busi- and a graduated reduction of the state on around Jackson, a metropolitan area ness is up 50 %. The Jackson whole- income tax. Gov. Ross Barnett has beat of 200,000 whose elder citizens remem- sale area fans out to over 100 counties. a path around the nation to sell indus- ber when it was a crossroads town of Over 300 industries turn out 400 prod- trialists on the state's merits, traveling 7,000. Only 7,000 in 1900, a century ucts. The work force is near 90,000, 36,000 miles on sales missions. The after it had been founded as Le Fleur's with over 11,000 directly employed in state constitution has a right-to -work Bluff, a Pearl River trading post. After metal, missile, electronic, lumber, food, clause. World War II Jackson helped lead the garment, appliance, heavy machinery BAWI gets much of the credit for New South movement by taking ad- and other plants. Such names as Conti- an increase in manufacturing employ- vantage of its central location in Missis- nental Can, Vickers, General Electric, ment from 59,200 in 1939 to 127,500 sippi and the South plus the river and Armstrong Cork, Blaw-Knox, Borden, at the end of 1962 -9,000 new jobs other natural gifts. Knox Glass, Pet Milk, Swift and Rals- coming in 1962 alone. Over $100 mil- Reservoir Project Another major ton- Purina. lion in bond issues has been approved Jackson project is the Pearl River Val- Downtown Reshaped New build- by the public. BAWI has been gather- ley Reservoir. Jackson is proud that the ings and traffic arteries are reshaping ing new momentum in the present dec- $25 million reservoir required no fed- the downtown. New medical facilities ade as many industrial bond issues have eral funds. Ultimately it will cover are valued at $33 million, including a been approved. 43,000 acres, providing industrial sites, veterans hospital and University of Mis- In mid -1963 manufacturing employ- homes and recreational facilities for sissippi center. With less than 7% of ment has passed the 130,000 mark. the Middle South. Most important it the state's population, Jackson does one -

98 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 11, 1983 RJ ' \;,.17y`,";

4`!'X 11 WNW' 'R;Lßni"! t9kTE í

10,000 WATTS IN ALL DIRECTIONS Florida's Most Powerful Ebony Voice 5,000 WATTS "the Nation's The Top -rated Ebony Voice in Alabama's ist Metro Market highest rated 5,000 WATTS Consistently -the Nation's group Highest Rated Negro - Negro "* appeal Station. ;oon -NIGHT & DAY. *Average rating position on Pulse and Hooper

Audience Surveys over a 2 year period... 10,000 WATTS General IN ALL DIRECTIONS as compared with other Negro group operations The Southwest's Most in similar or larger markets. Powerful Ebony Voice. NIGHT & DAY, (Excluding Tampa -our newest facility -which captured 34% of the Total Negro Audience in the first 30 days of 5,000 WATTS broadcasting.) Arkansas' Only All Negro -appeal Station. mclendon ebony radio ... Quality Negro Radio down South represented nationally by BERNARD HOWARD & CO.- NEW YORK CHICAGO ATLANTA SAN FRANCISCO LYS ANGELES

BROADCASTING, June 11, 1963 99 fifth of the state's merchandising busi- Cultural and educational facilities in- phony orchestra and opera guild. A ness. The rate of increase in retail sales clude four senior colleges in the city modern $4 million coliseum will seat is in the first ten in the nation and both and several nearby. They have over 10,000. per capita and family income are high. 6,000 students. Three of the colleges Jackson is focal point for Mississippi Jackson boasts it's retail gain exceeded are for Negroes. The city has a sym- and the middle point of the Mid -South. the national average for six of eight quarters in a two -year period. Family income is estimated to surpass 30 other GULF COAST TEEMS WITH INDUSTRY metropolitan markets in the Southeast, local business sources explain. Auto Canneries, factories and space preparations contribute sales per household lead the South. A number of oil companies head- One of the brightest spots, if not the Three principal markets are Biloxi quarter in Jackson, handy to over 3,000 brightest, along the nation's southern in the center, contiguous Gulfport to producing wells within 100 miles. The border is the Mississippi Gulf Coast, a the west and Pascagoula to the east. Mississippi oil production is ninth in three -county strip that is becoming in- The three coastal counties have a total the nation. tensely industrialized. population of 205,000, not including an estimated 5 million tourists who come in all during the year to spend $100 million around the wide 27 -mile beach and parkway built a few years ago. Coastal people talk in terms of Sat- urn moon shots, fission tests, air de- fense, food processing, shipbuilding and plain ordinary world commerce in products such as bananas, fertilizer and VlitYksMERIDIAN, MISSISSIPC chemicals. The biggest economic unit in the area presently is Keesler Air Force Base, with 25,000 on duty and an immense hospital facility. Payroll runs $77 million a year. But more ex- citing is the development of a half -bil- A MOST lion dollar rocket testing base. Canneries Busy Biloxi is a seafood center with around 1,800 boats based in the area. Seafood canning employs 12,000; half the oysters and a fourth of the canned shrimp in the U. S. come out of Biloxi canneries. A colorful fete, the Blessing of the Fleet and Marine Buy' Show, takes place each June. City pop- ulation of Biloxi is 46,000. It's studded with fancy and moderately priced resort hotels. The city's port potential is ex- citing as the coastal economy sets a fast WTOK -TV's thirty -two county pace. coverage in Mississippi and Alabama Together Biloxi and Gulfport, which op is an important seaport, have a popula- offers advertisers one of the tion of 78,000. Both blend the recrea- nation's most efficient media buys. tional charm of the seaside with busi- Before completing your next market ness and industrial centers located a list, take a close look at WTOK -TV short distance inland. The waterfront is a Here are three good reasons why: port state -owned and $10 million lama improvement project is under way. This will 1. 138,600 Television Homes include more warehousing and a banana terminal. Jute, cotton bagging and fertilizer are among products sent 2. $462,263,000 Retail Sales all over the world. important aids eco- 3. $748,903,000 Effective Buying Income One of the to nomic growth is the Harrison county inland industrial channel running 12 miles from St. Louis Bay to Biloxi Bay, connecting with the intracoastal water- way. At first the channel will be 12 feet deep; later it will be cut to 30 feet MAXIMUM POWER 316,000 WATTS for ocean traffic. The channel will offer industrial sites and complete transporta- CBS PRIMARY AFFILIATE NBC -ABC MISSISSIPPI'S FIRST tion facilities. , . is M u M.reow VHF TELEVISION STATION Pascagoula Area The dominant in- dustrial section of Mississippi's Gulf Coast is located at Pascagoula. Ingalls Shipbuilding Corp. (Litton Industries)

100 {SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 17, 1963 Television Magazine Ranking Top 100 Markets for 1963

70 Baton Rouge 290,800 71 Ames -Des Moines 285,900 72 Mobile- Pensacola 281,100 73 Jackson 274,500 75 Salt Lake City 266,900 76 Spokane 264,400 77 Phoenix 253,100 78 Madison 249,800 79 Knoxville 247,300 80 Cape Girardeau, Mo.- Paducah, Ky.- Harrisburg, III. 238,900

JACKSON METRO AREA Growth Record 1952 -1962

Population + 43.4 Electric Customers + 83.1 Gas Customers + 64.6 Telephones + 100.7 Vehicle Registrations + 94.9 Airline Passengers + 103.0 Dwelling Units + 48.1 School Enrollment + 103.2 Post Office Receipts + 103.5 Bank Deposits + 118.5 Bank Clearings + 90.7 Savings & Loan Assets + 374.7 Building Permits + 206.2 Retail Sales + 74.7 Wholesale Sales + 25.2

BROADCASTING, June 17, 1963 101 has 5,000 workers who turn out nu- employes; Brunley shirt, 365 employes; clear submarines and tenders, cargo and Meridian Manufacturing, men's cloth- passenger ships, barges and other prod- ing, 265 employes; General Box, 250 ucts. Quaker Oats, Continental Can, employes; Acme millwork, 230 em- YOU GET BVD, Coastal Chemical and H. K. ployes; Aiden Mills, hosiery, 180 em- Porter are among other local industries. ployes and W. S. Dickey, clay pipe, 175 Ingalls was reported to have picked up employes. Eastern and southern Missis- $150 million in new business in a re- sippi is lush timber country and the for-

cent 13 -month period. Once it had 21 est resources are important ' in the re- RESL?LTS ships on the ways. gional economy. Newest Pascagoula installation is the Livestock and poultry production is $125 million Standard Oil (Ky.) re- growing. A naval air station centers finery, a mid -1963 addition to the coast- around a $60 million plant. Steel fabri- al area. It's called the biggest refinery cating and construction materials are ever built at one time and is expected found along with mineral resources. to attract other industries. Pascagoula's solftf) port improvement program is under Hattiesburg -Laurel way. Estimated 1963 tonnage is placed at 31 million. trade area prospers The westernmost coastal county, 1S S`jSlppi Hancock, is the site of the rocket test A cohesive market of more than unit. A substantial hunk of Southern 115,000 plus interlocked communities Mississippi will be reshaped for the are centered in the neighboring cities estimated $500 million space test opera- of Hattiesburg and Laurel, in the south- tion. The Pearl River will be deepened eastern part of the state. A fast inter- and straightened so moon -shot boosters state highway has cut the 28 -mile sep- can be barged on the intracoastal water- aration of these two markets to a 28- way from New Orleans and routed to minute drive. the test site, 35 miles away. Work on Hattiesburg has 37,000 in the city but the $200- million first stage of the test Forrest county has 55,000 people. facility, slated to use a peak of 3,000 Laurel is a community of 29,000, with workers, will take two years. 60,000 in Jones county. The trade area The 13,500-acre test site near Pica- ranges out close to 100 miles. yune is surrounded by a 128,000 -acre The two markets have forestry prod- buffer zone (25,000 acres are in Louis- iana). All residents will be moved out of the area, with five communities af- fected. The noisy rocket tests will make the area uninhabitable. A 15 -mile net- work of barges will permit delivery of rocket stages right up to the test stands. EFO RE... One of the main benefits of all this construction and the ensuing rocket testing will be the service industries that will be attracted to South Mississippi and the Gulf communities. Motels, gas stations -all the facilities of modern living will spring up and will expand the economy of the region. A 10 -mile railroad track was com- WLOX-TV pleted in May to serve the rocket cen- ter. It's the first trackage for the 212 - century old community of Gainesville. Meridian's industry NATIONAL REPRESENTATIVE: undergoing expansion HAL HOLMAN One of the South's intensive concen- trations of industry is found in Merid- ian, 90 miles east of Jackson near the Alabama boundary. Lauderdale Coun- ty, the metropolitan area, has a popp- SOUTHERN lation that's nearing REPRESENTATIVE: the 70,000 mark but the trade area includes 300,000 JAMES S AYERS people. As a rail and interstate highway cen- ter, Meridian is enlarging its industrial park facilities serving millwork, creo- sote, plastic, clay pipe STUDIOS IN and textile in- terests. BUENA VISTA HOTEL Important among local plants are BILOXI, MISS. Flintkote Co., insulating board, 450

102 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 17, 1963 uct industries along with naval stores, textiles, oil field equipment, appliances, tools and textiles. The big Masonite plant (Presdwood) at Laurel is one of the largest if not the largest employer in the state. At Hattiesburg Hercules Powder has 1,000 employes and Reliance Manufac- turing (apparel) 1,100 employes along with Pontiac Eastern Refinery and other industries. The market is excited about an Atomic Energy Commission center employing several hundred people. There's some mystery about it all, but locally it's understood the AEC is plan- A new boost to Mid -South economy Aeronautics and Space installation ning a test project in one of the nearby comes from this immense National located at Michoud, New Orleans. salt domes. "The AEC sure will have Borg Warner, U. S. Gypsum and chem- troleum installations. plenty of salt," one local resident ob- icals. Greenville Air Force Base boosts Vicksburg prefers to think of its port served. the economy of the delta's main port and industrial parks instead of the War city. A modern bridge spans the Mis- Between the States, when it yielded to Other thriving markets sissippi to Arkansas. northern gunnery. The rail bridge is Natchez and its impressive historic the only one between Memphis and throughout the state background is now known for its in- Baton Rouge. The Yazoo Canal con- Operation, building and servicing of dustrial and growing waterway indus- nects the Mississippi with Yazoo, barges and towboats is one of Green - tries. Once a victim of Mississippi Greenwood and Belzoni on the Yazoo ville's main industries. Located in the floods, the city is now protected by River. Westinghouse, LeTourneau and center of the fertile delta area, Green- levees. Local population of the market, Anderson Tully hardwood are among ville has a population of 44,000 with founded in 1716 by Bienville, French local plants. 82,000 in Washington county. The port explorer, is 25,000. Industries include Clarksdale, 22,000 population and lo- has been operating since 1958 and a Armstrong Tire, 1,000 employes; Inter- cated just east of the Mississippi River, channel deepening project will insure national Paper, 1,800 employes. Mis- has American Hardware along with a 12-foot depth. Main industries in- sissippi Power & Light has a big facil- rubber and food processing plants. It's clude Mohasco Industries (carpets), ity. Other local plants include Cargill the northernmost community near the Chicago Mill & Lumber, Atkins Saw, grain elevator and California Co. pe- river.

AFTER... WDAM -TV MAXIMUM POWER Hattiesburg- Laurel, Miss. Let a WEED man wDAM you!!

BROADCASTING, June 17, 1963 103 Concerted drive built Arkansas image 532 PLANTS HAVE LOCATED IN STATE WITHIN PAST SEVEN YEARS Over eight full years have passed to more active areas -400,000 in the dominated state. But an emergency since the state of Arkansas formally post -war decade. Per capita income existed and the selection was generally proclaimed a state of economic emer- was $1,062 against the 1955 national popular. He soon had the aid of the gency. average of $1,847. Mechanized agri- University of Arkansas industrial re- That was the day-March 5, 1955 - culture, especially cotton, was letting search center, a citizens panel and a the legislature decided something des- workers go and when they left the farms system of financing plant construction. perate had to be done if Arkansas, a they often left Arkansas. Promotion First First off, the dedi- poor farm state, was to avoid getting A look around the nation showed cated commission staff set out on one lost in the national upswing. how other areas were providing jobs of the biggest promotional jobs within Something was done. A lot was done for displaced workers in new and ex- memory of observers, who watched in -so much that Arkansas now can boast panded industry. Arkansas was an agri- sheer amazement. The staff started out of a self -development record that cultural state; like neighboring industry on the first page of the Dun & Brad- matches or even surpasses any other it recognized the need to shore up exist- street corporation catalog and began reconstruction achievement in recent ing industry and bring in new plants. calling every industrial corporation with American history. Soon the Arkansas Industrial Devel- a rating of `B" or better. That meant For today's Arkansas is a blend of opment Commission was in operation, 30,000 telephone contacts. The calls natural and man -made facilities that with a transplanted easterner, Winthrop began to bring in nibbles and a list of should be inspected by all who pretend Rockefeller, as chairman. Mr. Rocke- live prospects was developed after fol- to economic sophistication. The state feller had moved to Arkansas in 1953, low-up calls. by sheer energy and guts has built up setting up headquarters on a 7,500 -acre This was only part of the program. its industrial structure at a faster rate ranch on Petit Jean mountain 45 miles The staff hit the road and everyone on than any of the other 49, judging by northwest of Little Rock. The ranch, the commission became an efficient mis- a close look at the record. now famed as Winrock Farms, became sionary spreading the tidings about a It's easy to recall the vaudeville and a world -famed center of soil conserva- state with tremendous water supplies radio jokes of past decades; the drawl- tion practices and restoration of de- and rivers, mountains, forests, minerals, ing, bucolic derogations of comedian pleted land. In addition Mr. Rocke- fertile delta soil and a good labor sup- Bob Burns, a Van Buren native, and feller bought Santa Gertrudis cattle ply. the historic impact of a novel, Slow and his annual May auction brings After a year AIDC announced a Train Through Arkansas. prices above $50,000 for a bull as 150% increase in new manufacturing Image Trouble For sheer image cattlemen come from many nations. jobs over any of the previous years. misery, Arkansas had no peer among Selection of Mr. Rockefeller, a Re- Not sensational yet satisfying because the states. It had to face up to the fact publican, shocked some of the political- it meant $31 million in industry pay - that the natives were steadily migrating ly- minded element in this Democrat- rolls-a lot of money for Arkansas at that time. Thus the inferiority complex began to dissipate. The industrial missionaries had something tangible to talk about. They've been talking ever since and the results are conspicuous. Every com- munity in the state has its own develop- ment agency. Media have cooperated actively in the continuing campaign. Commenting on the 30,000 industrial contacts, Mr. Rockefeller said, "The proof of success in the AIDC approach is found in the fact that 523 new plants have located in Arkansas in the last seven years; general and special state revenues have increased 50% in six years; our per capita income has risen sharply. Arkansas leads the South and is second in the nation in the ratio of new industry jobs per capita of popula- tion between 1955 and 1961." Craig M. Smith, senior administrator of AIDC, added, "Arkansas is in a front position to take advantage of this gen- eral situation. We are at the crossroads of consumer markets in the Midwest and Southwest. The build -up for new industry is leading to new and exciting heights." The 30,000 list has now been New, attractive manufacturing plants can Machine & Foundry Co. cycle divi- whittled down to 6,000 firms that are are sprouting around the Arkansas sion (top) and Teletype Corp. Both classed as good prospects. landscape as the state wages a highly are located in the Little Rock area but After the years of effort, Arkansas successful effort to attract industry. all parts of the state are benefiting as now has an industrial directory that in- Here are two typical plants- Ameri- industrial growth proceeds. cludes dozens of blue -chip corporations

104 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 11, 1963 that have installed plants in the state. Last year was tops, with 13,385 new jobs announced in the first three quar- ters. The value of manufactured goods now exceeds agriculture's contribution to the economy. Growing Now The out-migration LITTLELE ROCK has been slowed down and the popula- tion has been increasing since 1956 (from 1.7 million to 1.83 million). Per capita personal income rose 8% in THE NATION'S 1961, 10% in 1962 and is still rising. Wages are higher. The economic pic- ture is cheerful and so are Arkansans. New, modern industries have re- quired higher skills and Arkansas has met the demand. It's developing ad- vanced technical and scientific training to supply needs of the space age. 62ND Agriculture has done well, bringing in $800 million in 1962. Principal crops are soybeans, cotton, rice, live- stock and poultry. The state plans to take advantage of its fertile eastern plains by developing food crops for processing. It will encourage livestock, poultry and fruit production. The for- RATED BY ARB estry industries promise future growth. Arkansas Power & Light, member of a Mid -South promotional group, has a $21 million 1963 construction program. Arkansas Louisiana Gas plans to spend $13 million for pipeline facilities alone. WHERE Southwestern Bell plans to spend $17.5 million this year. In all, private con- struction may exceed $300 million. KTHV Arkansas Rural Electric is starting a $22.6 million plant. New highways are appearing -and they're needed; others are on the boards. SETS THE An exciting project that will give all Arkansas a lift is the Arkansas River seaway. The present construction pace PACE indicates a $1.2 billion federal outlay will tie Tulsa, Okla., Fort Smith and Pine Bluff into the national waterways Yes, KTHV is the pace -setter in this very system by 1970. This 500 -mile, starting important Mid -South market ... and KTHV at Catoosa, Okla., 15 miles east of sets the pace in results, too! Tulsa, will give the vast Arkansas River Basin (8 million people) a 9 -foot chan- KTHV delivers a 42% Metro Share (Station nel to the Mississippi and the entire B 34%, Station C 23%) *. national waterways system. The waterway, with its lakes and KTHV covers 37,442 square miles of Arkansas dams, was pushed through Congress by 68% of the state population. In terms the late Senator Robert S. Kerr (D- of coverage and audience, KTHV reaches Okla.). Its potential is exciting to those more families than many metropolitan who have watched areas grow after markets. waterways were built. And federal en- gineers are now studying a proposal to For a closer look at this Mid -South run a 9 -foot channel to Oklahoma City. market and KTHV: Promises held forth by Senator Kerr in- clude a saving of $10 a ton on steel SEE YOUR A. T. S. MAN sent to Tulsa from Pittsburgh; $2 a ton saving on fertilizer; 13 cents a bushel on wheat; flood control and big lakes. .Feb.-Mar. 1963 ARB Metro Share Already a number of industries have picked sites in anticipation of the new waterway and others are keeping the area in mind for future projects. HENRY CLAY. Executive Vice President That's the new look in Arkansas, B. G. ROBERTSON. General Manager once a poor farm state.

BROADCASTING, June 11, 1963 105 LITTLE ROCK: NERVE CENTER Construction is booming in city; downtown area KLRA draws bulk of trade with six department stores IS FIRST About 21/2 centuries after the found- sioned and discouraged explorer when ing of Little Rock in 1722 by Bernard he camped at the site in 1722. He had de la Harpe and his fellow French ex- been plodding up the Arkansas in IN plorers the metropolis, currently popu- search of an enormous rock of solid lated by 265,000 people, will celebrate emerald. All he found was a little lime- LITTLE ROCK two major civic events. stone formation which he or one of First, Little Rock will become a sea- his followers dubbed La Petite Roche, port as the 9 -foot waterway in the Ark- which is French for the little rock. ansas River reaches the center en route The metropolitan area combines in- to Tulsa, Okla., where it will be opened dustry, government, distribution, and in 1970 under the present schedule. military elements whose influence fans IN 23 OUT OF With its new waterway, Little Rock will out to a trading area embracing three- tie directly into the Mississippi in south- quarters of a million people. 24 THIRTY -MINUTE eastern Arkansas, possibly by 1968. Over 300 Little Rock industries em- Rock will be nearing ploy 15,500 people in processing SEGMENTS EVERY DAY Next, Little and completion of a series of extensive manufacturing, up 23% in a five -year Pulse. Little RnekNarth Little Rod, Metres downtown improvement projects, period; annual industrial payroll $55 politan Area. Feb.- Mar.. 1663, Mon. -Fri.. 6 AM -6 PM known as Main Street 1969. The whole million; total employment by all indus- improvement program includes removal tries averages 83,000. Industrial use of a half -dozen slums, dolling up of the of electrical power has zoomed. Largest downtown, modern housing projects local industry is U. S. Time Corp., and a developing industrial park, Little where 2,000 employes make Polaroid PEOPLE RELY ON Rock Industrial District, on the out- cameras and Timex watches. Newest skirts of the city. local industries are Jacuzzi Bros., 400 KLRA FOR The acreage of downtown Little Rock employes, pumps; Orbit Valve and Dow is extensive, with plenty of room for Smith (plastic pipe). NEWS AND development. Tall, modern structures State, local and federal governments are bunched within a few blocks some provide employment for 17,300. Edu- ENTERTAINMENT distance from the State Capitol. The cation is a major employer, including new Tower Building is a break away such University of Arkansas facilities from most modern skyscrapers and the as a developing $18 million medical interior shows ingenuity and charm in center, graduate technical training that's its decor. expected to attract modern industries, Downtown Prospers While there and the industrial-research -extension PEOPLE BUY are attractive suburbs scattered around center. Little Rock University has the adjacent hills, Little Rock remains 1,780 students. Other institutions in- WHAT THEY HEAR downtown -minded. North Little Rock, clude Arkansas Law School, Arkansas across the river, and Jacksonville are Baptist College, Shorter College, Phil- ON KLRA growing but the central city still is the ander Smith College. Among cultural nerve center and its quota of six major attractions is a million -dollar art center. department stores is double or triple A huge coliseum and an auditorium the usual quota for markets this size. round out this aspect of Little Rock. Newest on the scene is National Bellas Military Complex The military en- IT'S NO SECRET Hess, a $1 million discount -type de- tity is built around a Strategic Air Com- partment store. mand base and an $80 million cluster IN LITTLE ROCK Bernard de la Harpe was a disillu- of Titan II intercontinental missile silos THAT YOUR BEST BUY IS KLRA INDEXES OF ARKANSAS GROWTH, 1950.1962* Bank Checks, Retail and Life Insurance Industrial Year Six Cities Use Taxes Sales Electric Power 1950 84 82 67 1951 94 90 67 1952 93 94 76 1953 96 97 10,000 WATTS 1010 KC 87 93 1954 98 98 92 102 Represented nationally by 1955 106 105 121 106 Radio T.V. Representatives, Inc. 1956 114 107 150 111 1957 119 104 193 107 1958 125 107 214 116 1959 142 120 272 143 1960 141 123 242 166 1961 150 128 263 173 1962 167 143 274 198 * Sources: 1950. 1960-"Arkansas Economic Indexes" (University of Arkansas, Bureau of Business & Economic Research; "Arkansas Business Bulletin." 1961- 1962 -Calculated from data supplied by the Bureau.

106 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 17, 1983 means a $43 million annual payroll. Wholesale and retail distribution serv- Fort Smith gains industrial importance ices supply much of Arkansas. Little Rock naturally is an outlet for much FORT CHAFFEE AND BIG NEW PLANTS ADD PAYROLL of the rice, soybeans and other crops Maybe it's stubborn ancestry or just as well as livestock and cotton. It is plement. Ohio Rubber has a new $3 plain leave -us -alone philosophy located at the western edge of Eastern familiar million plant; Dixie Cup (American to the Arkansas' extensive delta. A substantial South. Whatever the reason, the Can) has enlarged its plant. Arkansas 66,000 residents amount of cotton moves to Memphis, of this Arkansas River timber provides the raw material for nearby cotton market. market at the Oklahoma border told major furniture production. Gerber the federals to go to and Construction activity is intense, in- stay put when picked the city for a $10 million baby they approached cluding a $9- million federal office build- the community leaders food plant. Population ranks second in with offers of money a ing, college improvements, a $6- million tied to "de- the state. About 170 plants employ pressed area" tag. state hospital project and a $1- million 10,000 workers with one-third working junior high school. A temporary closing of Fort Chaffee at furniture plants. Little Rock has expanded in the last had cost the market quite a few jobs Like Texarkana on the Arkansas - decade. It suffered double image before Washington had a change of Texas line, Fort Smith has a split geo- trouble in 1957 when it was the scene mind and reopened the facility. Sure, graphical personality-part South and of school integration disturbances piled Chaffee had been buttoned up for a part Southwestern. Its ties to Oklahoma on top of its longtime label of a poor while. But meantime Fort Smith had and the West are close, and when the 9- capital of a poor state. A few industrial acquired a $20 million Norge Division foot Arkansas River channel is cut prospects backed off from the city in of Borg -Warner Corp., employing 2,400 through about 1970, it will be half- 1957 but local businessmen say the in refrigeration production -described brother of Tulsa and Little Rock. New trouble was temporary. as the largest plant built in the nation federal and state highways, will Now the drive for industry has a in 1961 -62 (24 acres under one roof). strengthen these commercial links and momentum of several years and results So Fort Smith was happy to bust the the distribution of livestock and crops. are showing. New bridges and highway report that its hand was out for federal Between the benefits to come when facilities are being built. Slums are dis- aid, preferring the private help of the the fast interstate highway is opened appearing. Little Rock looks ahead to state's industrial development unit, the and the 9 -foot channel goes into opera- its new channel to the Mississippi water- University of Arkansas and other fa- tion, Fort Smith feels it will be in a way system and the Gulf. By that time cilities. strategic industrial spot. Meantime, the much of the urban renewal work will Emerging from the Arkansas lakes city is working on its self -financed plan have been completed. Little Rock is and hills, a motorist is apt to be as- to update facilities for the commerce tooling up for the future. tonished at Fort Smith's industrial com- of future decades.

ARKANSAS' PER CAPITA INCOME GROWTH RANKS 2nd AMONG 50 STATES

During the period of 1957 through 1962, Arkansas' per capita income showed an increase of 34% - second largest growth rate among the 50 states. (Source: U. S. Department of Commerce, April 1963 Survey of Current Business.)

KARK -TV CONSISTENTLY DOMINATES THE GROWING ARKANSAS MARKET

For example: 8,900 more net weekly circulation than Station B; 28,300 more than Station C; 12,800 more prime time homes than B; 17,700 more than C (ARB Television KARK -TV Market For complete details, call KARK -TV Analysis) ... IS TELEVISION IN ARKANSAS (Area Code 501, FR 6- 2481), or your Petry man. NBC / CHANNEL 4 / LITTLE ROCK

BROADCASTING, June 17, 1963 107 Thriving smaller cities dot Arkansas's map THE HOT SPRINGS HAS NEARLY TWO MILLION VISITORS IN YEAR Outside Arkansas the most discussed and there's a new Mississippi bridge. NEW STANDARD city in the state is Hot Springs. A Stuttgart has rice mills and is happy local promotion piece terms it "more to proclaim its location on a migratory than another health and pleasure re- bird flyway, which is great for mallard OF THE sort." This could be the civic under- shooting in pinoak timber and around statement of the era. An inquiring stump- studded reservoirs. The Universi- stranger was told by a knowledgeable ty of Arkansas is located at Fayetteville, MID -SOUTH gasoline dispenser, "You can do about in the northwestern part of the state. anything you're man enough to do." Crosset is getting a new George -Pacific Which accounts for at least some of plant in 1964. It will make facial, toilet the 1,874,043 visitors who went to Hot and napkin tissues. Springs last year in search of health The geographic schizophrenia of Tex- and /or pleasure. arkana is forgotten when the business The health attributes of this moun- figures are perused. The city has a tain city are well known. Judging by population of 93,000 -two -thirds in a fast check of license auto plates at Bowie county, Texas and the rest in the Vapors, a night club that was doing Miller county, Arkansas. Among fa- MONROE -EL DORADO a flourishing business at 4 p.m., the cilities are a $5- million expansion at pleasure side of Hot Springs draws North American Car Corp. and an lovers of craps and slot machines from announced $I1- million Cooper Tire & hundreds, even thousands, of miles, Rubber plant. New roads are appearing Color signal which is used by especially when Oaklawn Park Jockey and three large shopping centers are on Club is engaged in seasonal improve- the way. Red River Arsenal is the dealers in El Dorado, Green- ment of the breed. largest industry, supported by wood National Park is justi- products, tour- ville, Monroe, Vicksburg, and Hot Springs government, agriculture, fiably famed for its springs and they ism and distribution. The central city Natchez as the standard for have a daily flow of a million gallons of is split by State Line, the main street. 143- degree water. A fast dual highway Lake Texarkana, biggest in Texas, is their customers! links the area with Little Rock. The 15 minutes away. Historic lore traces healing waters attract the sick and the back to frontier days when Jim Bowie physically handicapped from all over invented the Bowie knife and provided the world. The city of Hot Springs has a name for the western side of the The source of finest enter- a population of 30,000 (48,000 in Gar- market. A large statue of Bowie is land The motels, hotels, rest complete with Bowie knife rifle. tainment, news and public county). and homes and hospitals can accommodate Texarkana is trading center for a three - service in the ARK -LA -MISS 30,000 patrons at a time. With all state area (Texas, Arkansas, Louisiana). these facilities, the area naturally is a El Dorado, a market of 50,000 (Union area. favorite convention spot. county), spreads its trade influence Jonesboro, in the heart of the vast southward into Louisiana and eastward delta, has one of the two top rice mills to and across the Mississippi River -an The station which moves mer- in the world. Cotton and rice are the area of three- quarters of a million peo- principal crops. Arkansas State Col- ple. Within the general area are five chandise for its advertisers. lege has an enrollment of 3,000. The International Paper mills and other city has a population of 22,000. Main large industries. Largest employer is

. . . As a consequence our industries include Arkansas Rice Grow- Monsanta (fertilizer, Lion Oil), 1,100. ers Association, Crane Co., (brass fit- Murphy Oil, American Oil, Columbia list of local advertisers is tings, 400 employes), Frolic Footwear Carbon and Prescolite Lamps are large (750 employes) and General Electric employers. The American Oil plant constantly growing. (motors, 580 employes). has over 500 employes. There are five Waterway's Influence The industrial colleges in the area. The city is west city of Pine Bluff, like Little Rock, of the cotton and rice -growing plains. The station with a heart. figures the Arkansas Waterway will Sport fishing is important. stimulate its growing economy. Inter- From Fayetteville to Texarkana to national Paper is a top industry, with a Blytheville to Crossett-all across and Call Vernard, Torbet and Mc- $40- million plant whose 1,100 em- up and down the state can be seen the ployes produce 400 tons of paper a day. signs of industrial vigor. That's why Connell for availabilities. It's located 44 miles to the southeast those who are inspiring and observing of Little Rock. Population is 45,000, the growth are firm optomists. largest in southeastern Arkansas where "With its timber, delta soil, rivers and new industries are starting to reshape ground water, coal, improv- John B. Soell bauxite and the area. When the deep -channel water- ing transportation, advanced education- way is opened, Pine Vice -President, Gen. Manager Bluff will be per- al resources and aggressive industrial haps 70 miles from the Mississippi development program, Arkansas has P.O. Box 791, El Dorado, Ark. River. sound reasons to anticipate future Helena, to the east, is close to the growth," said Dr. Ethel B. Jones, of the Mississippi. Industries include a Mo- University of Arkansas industrial re- hawk Rubber plant with 400 employes search- extension unit in Little Rock.

108 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 11, 1963 Industry takes over land of Evangeline PROUD LIST OF NATIONAL FIRSTS, SECONDS PROVE LOUISIANA IMPORTANCE Within two decades the mossy bay- coastlines, fanning out in all directions short notice can supply the makings for ous, rivers and plains of old Louisiana from New Orleans. Production of ethy- even more pulp and paper plants. A val- and the land of Evangeline have ex- lene, the building block of petrochemis- uation of $6 billion has been placed on ploded into a collection of chemical, try, is increasing. the forests; annual production is rated petrochemical, fabricating and space -age Between New Orleans and Baton at $500 million. facilities that are reshaping its economy. Rouge the Mississippi's banks are lined Louiriana is a state of diversification. Refineries glow at night along the by $2 billion plus worth of modern The southern portion is flat and subtropi- rivers and shorelines. Long tows move chemical and other industries. The spec- cal. To the west are Lafayette and Lake up and down and across the 8,600 tacle is awe -inspiring to the northerner Charles, once smallish towns but now miles of waterways. Ships from all over who still thinks of the Mid -South in substantial industrial markets. North of the world enter and leave the inland terms of cotton bales and Spanish moss. Baton Rouge the flats develop a roll. ports of New Orleans, Baton Rouge and The rapid development of the area is Monroe is growing and Shreveport in Lake Charles. Timber areas feed lum- attracting satellite processing industries the northwest talks in terms of the ber industries. and plants that serve spage -age indus- Southwest, Texas being only 30 miles Offshore platforms mark the sites of tries. away. underwater oil wells. Broad fields yield The land of Evangeline, immortalized Looking into the '60s, Louisiana and crops of rice, sweet potatoes and sugar. by Longfellow, is still a recreational other southern areas base their admit- Fishing fleets ply the Gulf of Mexico haven and scene of charm. "They who tedly bright prospects on a number of and individuals draw food suplies from dwell here have named it the Eden of elements, according to Ties, published the lakes, rivers and bayous. Around Louisiana," Longfellow wrote of the by the Southern Railway system. They populous centers new highways, bridges and industrial plants are hastening the industrialization that broadens Louisi- ana's economic base. Statistics Louisiana and its 3.4 million citizens cite a series of national ratings that show the state's growing importance in the national scene: First in U. S. -salt, alumina (parti- ally refined bauxite), sugarcane, straw- berries, fur pelts, sweet potatoes. Second-crude oil, natural gas, sul- phur, rice, hardwood timber, clam and oyster shells for industry and construc- tion. Third -seafood. Petroleum reserves are estimated to be one -sixth of the nation's total, na- tural gas one -fourth. Since 1953, state records show, three- fourths of all the new oil and gas discoveries in the na- tion have been in Louisiana and its off- shore areas. One estimate of offshore oil alone is 100 million barrels, and there's a big reserve of natural gas. The Mississippi River Gulf Outlet the delta (background). This alternate Last year was a busy one in Louisi- (foreground) cuts 40 miles from the route has a 36 -foot depth, accommo- ana. The reactivated Michoud missile winding Mississippi River route down dating large ocean freighters. assembly plant employs 5,000 and is expected to double by 1964 when it will Acadian country. The colorful Cajuns are: raw materials close at hand, labor have a $70 milion payroll. The year still inhabit the bayous but their peculiar supply, markets, water supply, electric brought $157 million in new manufac- patois is gradually disappearing. power, fuel and transportation. "These turing construction, state officials report. Louisianans, with French and Span- and others will be considered by each This included $86 million invested in 16 ish background, love their festivals. New new industry in the light of its own parishes. Among industrial lines pro- Orleans, Lafayette and other cities have peculiar needs," Ties noted, recalling the jected during the year were metal $27 extravagent Mardi Gras celebrations. key role railroads played in linking the million; electric power $20 million; Crosley has a rice festival, Opelousas its manufacturing North to the raw ma- paper products $12 million; food prod- Yambilee in honor of the sweet potato terials South. ucts $10 million. The combined facili- crop, Shreveport a state fair, Lafayette Now Louisiana and its neighboring ties will mean 7,618 permanent jobs. an azalea festival and New Iberia a Mid -South states are providing indus- Petrochemical Migration Just a sugar cane fete, to mention a few. try with favorable sites, productive la- decade ago the South's petrochemical Furs, Too The bayous and woods bor and needed materials. industry was concentrated along the are breeding grounds for small animals Sites Available Louisiana's markets Texas Gulf coast and inland to Houston. who provide pelts for a substantial fur match, and often excel, northern cities, Now the growth trend is eastward along crop. Reforestration is strengthening in availability of good plant sites, fav- the Louisiana, Mississippi and Alabama the timber resources and the state on orable labor, expanding consumer mar-

BROADCASTING, lune 17, 1963 109 WWL -TV New Orleans

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This New Orleans Television Coverage Map is obsolete - because - _ _ by September WWL -TV, already No. 1 in Metro*, will deliver additional homes and viewers by the thousands, and scores of new cities and towns with its new

1049 ft. tower. ASK KATZ , THEY'LL SHOW YOU!

ARB -Oc +., Nov., Dec., '62 - Jan., Feb., Mar., Apr., '63 kets, far superior water supply, alert Michoud is in the Space Crescent; non- public utilities, available fuel and facili- farm employment is up in the state; ties to move materials and goods. agriculture is being automated. At the The deep -water port at Lake Charles, handsome skyscraper Capitol building 21.5 the Mississippi and two shortcuts-Ba- in Baton Rouge a staff of experts is ton Rouge to Morgan City and New Or- hunting new industries to provide more AUDIENCE SHARE leans to the Gulf- supplement Old jobs. That's the way it's going. Man River in hitching the world to mid - This churning state is what's left of MOVES America, in connecting Pittsburgh, the original Louisiana Territory, one- Sioux City and Knoxville to the rest of eighteenth of the real estate deal in the world. which Thomas Jefferson was suckered WSMB U. S. Rubber is cooking a new chem- into paying $15 million to Napoleon ical to reduce tire cracking; Avondale Bonaparte, a famous general who didn't to Shipyard at New Orleans is building a know a cannon from a hole in an oil - cargo ship, the SS Christopher Lykes; rich bayou. New Orleans' Top -Rated Morning NEW ORLEANS NEAR MILLION Station Big port at mouth of Mississippi business hub; strategic position in space age crescent important

WSMB, New Orleans' No. 1 Good New Orleans is going through an up- penditure of $128 million. Music station all thru the day, now heaval. Its once -shabby downtown is Talk Of Commerce When New dotted with modern buildings and more Orleans businessmen get into a discus- No. 1 above all others, including are rising. There's a new city hall, state sion of local conditions the subject in- rock and roll, 7 a.m. -12 Noon, Mon - office and other civic buildings. Big evitably turns to commerce-domestic Fri. hospitals are expanding the medical and foreign, ocean -going and barge. complex. Commerce facilities are "Gateway to the World" is a favorite (C. E. Hooper, New Orleans Radio Audi- larger. Colleges are full. Luckily for description as commerce moves over the ence Index, April -May, 1963) tourists not much is new in the French 2,470 miles of the Mississippi River Quarter, with the exception of the Royal Valley and 6,000 miles of inland water- WSMB has become the most Orleans Hotel which melts into the Old ways. The port facilities run along a 25 -mile strip and branch out into ad- talked about radio station in the Europe decor. But New Orleans has a new goal. It's jacent canals. And a long -range $125 New Orleans market and the most getting ready to join the ranks of mil- million expansion program will be com- listened to by adults and mature lion- population metropolitan areas. A pleted in 1971. Over 130 steamship young people. good guess would place the mid -1963 lines make regular calls at the Crescent population (four parishes) at 925,000. City. Payrolls this year are expected to ex- Star -gazing with commercial delibera- WSMB maintains a team of pro- ceed $1.5 billion. At the present rate tion into the future, the Crescent City fessional, dedicated people second of expansion, the goal should be reached likes to contemplate its strategic posi- to none in New Orleans to give its in three or four years and New Orleans tion in the famed Space Crescent col- will then be a member of the select one- lection of space -age facilities running listeners every good reason to keep million markets. from Houston on the West to Huntsville listening. Visitors who remember the sleepy and Cape Canaveral. pace of pre -war New Orleans are as- Many of the $2 billion plus collec- For other good reasons why tounded at what they see in 1963. It tion of industrial plants lining the Mis- now is a business hub of the Mid -South sissippi River between New Orleans and WSMB is New Orleans' best from which commerce radiates in all Baton Rouge will be involved in growth buy, our national representative, directions. It's a leading business, finan- of the space -missile industry. At New George P. Hollingbery Co., is cial and industrial market, a wholesale - Orleans the Michoud plant, 2 million ready and willing. retail market, a convention city and a square feet, has been picked for assem- tourist's delight. bly of Saturn boosters that will be the The port itself is worthy of another first stage of moon shots and outer glance, for those who haven't been space exploration. Nearby is a new com- there for few years. It handles 26% puter facility. The 10,000 eventual em- more foreign commerce than any Gulf ployes at Michoud will give the econ- WSMB competitor, running $1.7 billion. As a omy a big boost as around 45 boosters 5000 WATTS natural gateway for the mid -continental are built. And an hour or less away area, it is focal point for thousands of by road will be the new test facility at FULLTIME miles of waterway and a transshipment Picayune, Miss. point for commerce that reaches over Trading Area The basic trading The adult station the entire world. It is gateway for 55% area of New Orleans comprises 14 in of the total continental United States, parishes in Louisiana and five counties two -fifths of the population, 38% of in Mississippi with a population of 1.5 New Orleans retail sales, 31%0 of manufactured million and retail sales of $1.7 billion. goods, 63% of farm produce and 62% Within a 300 -mile radius are nearly 9 John L. Vath, General Manager of mined minerals. And a 10 -year port million people. improvement program involves an ex- All the attention devoted to New Or-

112 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, lune 17, 1963 leans' new construction, its rank as sec- Universities, Louisiana State University Dillard, Xavier and Southern Universi- ond U. S. port and the balmy seduc- in New Orleans, H. Sophie Newcomb ties provide education for Negroes. tiveness of the French Quarter often College for women and St. Mary's New Orleans is profiting from the ignore the fact that the city has 900 Dominican College. Louisiana State and developing petroleum industries. plants employing 45,000 people who get Tulane have medical schools in the city. Old New Orleans isn't old any more. paid $235 million a year. Postwar in- vestment in plants has exceeded $1.2 billion, a figure many northern metro- BATON ROUGE INDUSTRIAL CENTER polises would love to claim. While the industrial complex is high- Rail, barge, ocean commerce carry oil, chemicals ly diversified- everything from alu- minium to food and wallboard -New Baton Rouge has transportation com- There's a general cargo dock, grain Orleans is especially happy about the ing out of its ears. Facilities for ocean elevator and wharf. Less spectacular eastward shift of the petrochemical in- ships, barge lines, rail cargoes and are the tieup points for the fleets of dustry from Texas. highways abound and the transfer of barges that move up and down the river, cargoes from one to another is big The water supply moving past the and into the short-cut canal leading business in the capital of Louisiana. foot of Canal Street equals total daily to Morgan City on the Gulf, Intra- It's where the sea starts. Big freight- consumption of water in the nation. coastal Waterway, west of New Or- ers ply the 200 -plus mile route from the 165 miles of twisting The river is 2,200 feet wide at that leans-a saving of Gulf of Mexico to tie up at Port Allen point, has a bankside depth of 30 to 60 river. At the foot of the steep levee, or some of the private industrial ports. feet and mid -stream depth that gets lying right under the Capitol House They feed or draw from the industries hotel and across the riverside Louisville down as far as 180 feet. An interim that line the river. Locally, it's pointed channel has been dredged to take traffic & Nashville Railroad tracks, is the Cho - out, the port is the ninth largest in the tin barge line repair facility and docks. to the Gulf, avoiding the winding delta nation. Any direction you look in Baton waters. By 1967 it will be widened to A network of railroads accounted in Rouge there's a new industry. And up permit two -way traffic all the way. a recent month for 8,000 carloadings, and down river there are such new International Flavor Among New exceeded in the state only by New giants as the $55- million Ormet Corp. Orleans projects is an International Cen- Orleans. The port has 12 miles of aluminum refinery. ter, to be built at river side. Meantime terminal trackage. But ocean ships, International House and International barge lines and highways all participate Borden, Morton Chemical, Revere, Trade Mart are providing education and in handing the raw materials used and Allied Chemical -the names are legion. service facilities for foreign businessmen materials produced at any one site. Market influence is spreading to 350,- and all dealing in foreign trade. Main port facilities are located just 000 households, among the first 50 mar- The city has several advanced edu- south of Port Allen, across the Missis- kets in the nation. cational institutions -Tulane and Loyola sippi from downtown Baton Rouge. More Transit Facilities Tied closely

Radio registers best of all media at New Orleans check -out counters .. .

and what radio does best in New Orleans ... WTIX does better

Why? Because WTIX is a STORZ station, with pudding? Pulse* shows WTIX first in the morning; Storz Station ideas, news concepts, features, en- tied for first in the afternoon. Hooper ** shows tertainment and community service, all custom - WTIX first morning and afternoon. Let your tailored to the special needs of the more than Eastman man show you why you get more of 2,500,000 people of the WTIX area. Proof of the what you buy radio for with

* New Orleans Metropolitan Area, 6 a.m.-6 p.m., Mon.-Fri., Jan.-Feb., 1963 ** New Orleans Radio Audience Index, 7 a.m.- 6 p.m., Mon: Fri., Apr: May, 1963 L J

The STORZ Station in New Orleans. 5,000 watts on 690 kc. Represented by: Robert Eastman & Co. _ _

Affiliated with: WHB WDGY WQAM KOMA KXOK Kansas City Minneapolis -St. Paul Miami Oklahoma City St. Louis

BROADCASTING, June 17, 1963 113 into Baton Rouge's big industries and transport facilities is a pipe line system. All this is a lot of transportation, but coming up are the new Mississippi Bridge and more express highways. AMERICA'S 70T ` T MARKE Work is now underway on some of the BATON ROUGE AS DEIJ . BY WBRZ, basic units of the bridge. Finally there's a special barge canal with terminal The 290;80 levison ornes (Television facilities that serve several major plants. Magazine, rch 963 establish Baton And a small downtown airport supple- Rouge as 's 0th TV market, ments the commercial plane terminal. ahead of s h m ets as Salt Lake.. City, The city naturally is becoming a Phoenix, ckso is :i and scientific community, with its major sacola. RZ's al et Weekly Circu- universities, state capital and chemical lation ,300 es ranks 74th among industries. Louisiana State University has an enrollment of 12,200 on what all tele on s : iöns, nd its Net Weekly Nightti Cir úlation 220,900 homes- is becoming one of the more attractive anks th, Aionall (ARB Television campus facilities in the nation. A favorite of the hhLarket Anal ,. s-1962 sightseeing spot South, the State Capitol soars 450 feet on a landscaped garden of 27 acres. Reading downriver, Baton Rouge's array of big industries includes: St. Francisville Paper Co., operated by 22 Counties with Crown -Zellerbach with what is called over 50% Coverag the world's biggest paper machine pro- Most recent NC ducing 250 tons a day of coated print- establishes WBRZ ing paper for magazines. The machine 44- county total co is so big it has a name-"The Delta erage area. Nigh King," adapted perhaps from the old time penetration stern -wheeler the "Delta Queen." tends into 22 Louis ana and Mississip W. R. Grace & Co., Foster -Grant counties with 50 Plastics, Plantation Pipeline, U. S. Rub- or better coverag, ber, Copolymer Rubber, and a strange It serves an add dome that looks like the sun sinking tional seven countié below the horizon are some of with 25 -50% cover- -these age- the industries above the city. The dome is a repair shop for railroad tank cars. It's pretty snooty for a heavy industry. The original Kaiser aluminum plant and Ideal Cement Co. are located Prime Time Audience at the present Mississippi River bridge. Within a mile or so of the skyscraper de- Average evening homes is the Humble Oil Re- livered, 6:30 -10 P.M., Mon- state Capitol day - Sunday is 54,400 homes finery, where 5,000 Baton Rouge resi- (Feb. - Mar. '63 ARB re- dents work. It's one of the nation's ports). biggest and has been operating over a half -century. Next door is Ethyl Corp., biggest anti -knock maker for gasoline. Highest Income, Sales in Louisiana Allied Chemical, General Chemicals, Ideal Cement, Solvay and Kaiser The Baton Rouge metro CSI /HH- $6,782 -is 26% $4,463- Chemical have their own industrial above the state average; Retail Sales/HH- docks. is 22% over average. Both figures are the highest in Other plants are U. S. Rubber; Louisiana. WBRZ's total market includes 1,630,200 Copolymer Rubber, Gulf States Utili- people who spend over $1.4 billion. ties, Delta- Southern fabricating - the Source: SRDS CM Data May '63 parade goes on and on-on down the river toward New Orleans. Lowest Cost -Per -Thousand in Louisiana Looking around, Baton Rouge citi- WBRZ continues to deliver Louisiana's lowest cost /M zens note the city has grown from -$2.64 -for one minute, prime time, 6:30 - 10:00 P.M. 35,000 to 160,000 since 1940, up lower than the Monday - Sunday ... 16% to 28% 355 %; the parish from 88,000 to 245,- leading New Orleans stations . . 194 lower than the leading Shreveport station (Feb. - Mar. '63 ARB re- 000; the immediate trade area is now ports; rates -SRDS April '63). nearing a half -million. The long Port Allen lock is largest on the 1,100-mile Gulf's network of waterways. Median local income is above the national aver- age; unemployment is down to 4.1 %; two years ago it was 6.7 %. The state government employs 5,000 and has a $20 million payroll. In all, 15,000 are employed locally in government and education.

114 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 17, 1963 NATCHEI ARMSTRONG INTERNATIONAL RUBBER CO. . PAPER CO.

CINCINNATI JON NS-MANS V ILLE RUBBER CO

The WAFB -TV Coverage Area's in- dustrial citizens read like a "Who's Who in American Busi- ness."

CROWN ZELLERBACH PAPER CO.

UNION TANK CAR CO REYNOLDS METALS U. S. RUBBER FOSTER GRANT W. R. GRACE CHEM. PLASTICS COOK CHEM. The SPACE AGE has come to the Mid - IDEAL CEMENT STUPP CORP. STAUFFER U. S. RUBBER South and BATON ROUGE is in the CHEM SOLVAY CHEM. middle of it all! KAISER . ETHYL CORP. ALUMINUM ... The Capital City of Louisiana COPOLYMER HUMBLE OIL RUBBER REFINERY . The Chemical Center of the South GENERAL The World's Most Complete Oil Center CHEM : "BATON ... DELTA The Farthest Inland Deep -water Port TANK ROUGE ... PORT OF on the Mississippi River RATON ROUGE DOW CHEMICAL U. S. RUBBER ... A Center of Education CHEMICALS and Now . MORTON CHEMICAL...... BORDEN CHEMICAL SPACE AGE DEVELOPMENT! MONOCHEM UNION OIL Join the excitement of the expanding WYANDOTTE CHEM. commerce and heavy industry that lights ORMET CORP. sky by floating your mes- GOLIAD CORP the deep south FREEPORT sage on the 316,000 watt Channel 9 SULPHUR beam into more than 348,180* television OLIN -REVERE homes. METALS Retail Sales. upward of $1,392,397,000' in Louisiana's Spendingest Market! KAISER ALUMINUM WAFB -TV-The First in Baton Rouge with -The Best of CBS I. E. DUPONT CO. and -The Pick of ABC

SHELL OIL REFINERY

ONLY BATON ROUGE TELEVISION CAN REACH THIS GIANT ... - i. INDUSTRIAL MARKET! '

- .:

Observing Ten Years of Service Among Industrial Giants!

'Giant Humble Oil Refinery, Baton Rouge, La. OIL IN SHREVEPORT City looks west for much of its commerce Two summers ago a daring Texan set out to prove that he could haul a cargo from Pittsburgh, Pa., to Denni- son, Tex., navigating the Red River for the first time since steamboat captain Henry Miller Shreve cleared a log jam in 1833 and pulled up at the site of what is now Shreveport. KTAL sets New High Now there's an active organization promoting a major project similar to the Arkansas River deepening. It would in Total Homes! be costly and take years. But it would tie eastern Texas to the national water- Take your choice -- ARB* or NSI* -- they both con- way system and open the last undevel- firm that Kay - Tall now delivers more homes than any oped river in the nation, providing lakes and flood control. Engineering studies other station in Shreveport! are under way. ARB * NSI* Look to the West Shreveport is technically in Louisiana and the South KTAL -TV 56,500 51,900 but much of its commerce and thinking is directed to Texas, 30 miles to the Sta. B 49,300 50,700 west, and the Southwest. Census figures Sta. C 42,500 41,900 show it is Louisiana's second city. Its mid -1963 metropolitan population is figured at 290,000, a year away from BLAIR TELEVISION CHANNEL 6 the 300,000 figure. Shreveport also NBC for SHREVEPORT calls itself the capital and distribution KtafrtY center of Ark -La -Tex, a separate eco- Feb. /Mar. '63 ARB; Mar. '63 NSI. 6:30 -IOPM Mon.-Sun. nomic state embracing the area where the three states of Arkansas, Louisiana and Texas meet. The biggest business in the Shreve- port metropolitan area is Barksdale Air Base, across the river at Bossier. This vast facility pours $3.5 million a month into the metropolitan area's annual net income of a half -billion dol- lars. Shreveport has nearly 400 manu- facturing plants turning out 1,000 prod- ucts. Largest new industry is the $9.8 million AMF Beaird plant in Slack Industrial Park, one of several parks in the city. Beaird turns out heavy metal products. Pipeline Capital The city is often y called the nation's pipeline capital. THIS IS Ark -La -Tex is one of the great oil and NO, "KNOE -LAND gas centers, owing much of its devel- (embracing industrial, progressive North Louisiana, South Arkansas, opment to these resources. Four -hun- West Mississippi) dred separate fields produce up to JUST LOOK AT THIS MARKET DATA 150 million barrels of oil yearly; re- Population 1,520,100 Drug Sales $ 40,355,000 serves are a tenth of the nation's total. Households 423,600 Automotive Sales $ 299,539,000 Consumer Spendable Income General Merchandise Three gas transmission companies han- $1,761,169,000 $ 148,789,000 dle a fifth of the nation's natural gas. Food Sales $ 300,486,000 Total Retail Sales $1,286,255,000 Fifteen refineries have a capacity near KNOE -TV AVERAGES 69% SHARE OF AUDIENCE 200,000 barrels a day. According to Feb -Mar 1963 ARB we average 69% share of audience from Larger Shreveport industries include 9 a.m. to midnight, 7 days a week in Monroe metropolitan trade area. glass, millwork plants, refineries, roof- ing, garments, oilfield equipment, paper, KNOE-'I'V C B S A B C steel castings and food. Channel 8 A James A. Noe Station If the proposed 12 -foot channel is Monroe, Louisiana Represented by dredged to the Mississippi, Ark -La -Tex The only commercial TV station licensed to H -R Television, Inc. will be neighbors with Pittsburgh, Knox- Monroe. ville, Canaveral, New Orleans and the Photo: Forest Products Division, Olin- Mathieso,, C.Irontiral Corporation, West Monroe, Louisiana. Texas Gulf Coast.

116 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, lune 17, 1963 nephew: asks his Jed Clampett

"Jethro, Whut in Tarnation is a ARB?"

JETHRO: Not "arb," Uncle Jed, it's A -R -B ... a TV ratin' that sez how many folks are watchin' us on TV. GRANNY: You mean we'uns is bein' spied on! JETHRO: Yes ma'am and the ARB °book says over 342,000 folks watch us every week down in Ark -La -Tex on just only KSLA -TV. JED: Wal now, ain't that nice. But jest what is a Ark -La -Tex?

(Let us answer that one) Ark -La -Tex is where the folks in 367,000 TV homes turn to KSLA -TV for 5 of the top 10 shows; 11 of the top 20; and in daytime, 9 of the top Daily Dozen. On local news - way ahead; on national news - same story. Smart folks in the Ark -La -Tex! Ask our reps, Harrington, Righter and Parsons for the full story. Ratings aren't everything, but we agree with Jed, "Now, ain't that nice."

KSLA -Tv 'American Research Bureau Report SHREVEPORT, LOUISIANA 4 -weeks ending March 3, 1963

BROADCASTING, June 17, 1963 117 synthetic rubber, 725 employes; Gulf Prosperity, legends States Utilities, 350 employes; W. R. Grace & Co. (Davison Chemical), 175 abound in Lafayette employes; Hercules Powder, 150 em- A visitor in Lafayette is in for several ployes; Lone Star Cement; Louisiana surprises when he turns on a radio or State Rice Milling; Olin Mathieson television set. For this is Evangeline Chemical, 730 employes: Pittsburgh country, and there's apt to be a French Plate Glass (chemical division) 530 em- coffee or beer commercial or Cajun ployes; Petroleum Chemicals, 770 em- music from time to time. The Cajun ployes. The total industrial payroll is patois, which can't be written, is strong- $43 million. ly French. Mid-I 963 population of the city is The local residents- 53,000 in the 68,800; Calcasieu parish totals 160,000. city and 68,000 in Lafayette parish- Chennault Air Force Base is a major are lovers of fetes. Rice at Crowley, element in the economy. sweet potatoes at Opelousas, dairying at Abbeville and sugar cane at New 75 industrial plants Iberia inspire festivals. The Lafayette in Alexandria -Pineville Mardi Gras, local folk boast, is better One- Third... than the one at New Orleans and draws The dual market of Alexandria and 100,000 people. Most any unusual Pineville, its sister city across the Red The Wealthiest Third event can trigger a wingding. The Cajun River, provides a trade area for 12 food is a culinary treat. parishes in the exact center of Louisi- Cajun legends abound. But Cajuns ana. The two cities are contiguous ex- of Louisiana long ago started leaving the bayous and cept for bureaucratic maneuvering and their income is equal to or above the have a mid -1963 population of 117,- is yours with general average. While Lafayette isn't 000 (Rapides parish). The I2- parish a basic industrial city, it is surrounded trade area includes 355,000 people who KLFY -TV's new by agricultural communities that proc- spend a quarter -billion dollars at stores. ess the crops. More than 600 concerns The 75 Alexandria -Pineville indus- 1298 -foot antenna in the oil industry have offices and trial plants turn out wood flooring, warehouses in Lafayette. food, valves, pulp, petroleum and na- Besides rice, sugar cane, cotton and tural gas, cottonseed oil, cane products, sweet potatoes, the area produces corn, naval stores and carbon black. Crops KLFY -TV IS truck crops, dairy foods, poultry and include rice, soybeans, cotton and cane. cattle. Lafayette is a key business cen- Federal, state and other public agencies SOUTHWEST ter. Crowley is called the rice capital and private welfare institutions employ of the nation. Many of the industries 9,000 with a payroll of $28 million, and are in the construction field. Three the veterans hospital, with a staff of LOUISIANA large salt mines are located nearby. The 580, has a $3.3 million payroll. bayous support trapping. A third year of operation has just With one efficient buy University of Southwest Louisiana been completed by Louisiana State Uni- KLFY -TV delivers an has 6,000 students. The city is becom- versity at Alexandria, which has a com- estimated 199,000 po- ing a leading medical center. plete program of studies. tential TV homes -in- cluding Alexandria and Major gas fields Lake Charles- giving Lake Charles hub in northeast Louisiana complete coverage of of coast oil region the 20 southwest Loui- The twin cities of northeast Louisi- siana parishes. Of the three major Louisiana sea- ana, Monroe and West Monroe, are ports, Lake Charles is nearest to the trade center for 375,000 people. Their Gulf -34 miles distant. Over 18 mil- industries draw from the forests, farms lion tons of cargo traverse the channel and underground riches of the area. in a year; a new 40 -foot channel will Monroe has a 57,000 population, West accommodate the largest tankers. Monroe 17.000 and Ouachita parish With its strategic location, Lake 110,000. The trade influence extends Charles has two -score manufacturing into Arkansas. plants valued at over $1 billion and This gas -producing area is one of the more are under construction. After all, major fields in the nation. Pipelines of Lake Charles's 34 -mile route to the Gulf large diameter radiate around the na- compares with 107 for New Orleans tion, fed by over 2,000 gas wells that KLFY -TV and Baton Rouge's 237 miles. supply 225 million cubic feet daily. It's Channel 10 As hub of the coastal oil region, Lake claimed locally that Monroe is the Charles and Calcasieu parish have over "Crossroads of Pipelines" because more FULL POWER 60 producing fields with an output of of them converge at the spot than any- 75,000 barrels a day. Pipelines reach where else. Lafayette, Louisiana out in all directions. Refineries and Industries include Olin Mathieson's

Sold Nationally by chemical plants are hinged to oil and kraft paper and bag plant: Commercial gas. Solvents; Thermatonic Carbon, carbon ISNODEL . Major industries in the area include black: United Gas; Selig Manufacturing Cities Service and Continental refiner- Co., furniture: along with other chemi- ies, total of 3,100 employes; Firestone cal, furniture and lumber plants.

118 (SPECIAL REPORT: THE MID -SOUTH) BROADCASTING, June 17, 1963 GOVERNMENT continued from page 66 the subcommittee's report concluded GAB opposes FCC fee Lion for the 1963 fiscal year. that network option time practices GAB said that one station in Georgia could curtail a station licensee from on mobile radio units has 16 mobile units and would have selecting programing "believed best to pay $30 per unit in filing fees. But The Georgia Association of Broad- suited to the needs of the community." a large construction firm in the same casters last week told the FCC that the The report further stated that it could city would only have to pay $100 dol- $30 filing fee for applications for mo- give the networks control of prime lars to maintain a much larger fleet of bile units will discriminate against the hours and network advertisers an ad- mobile units, GAB said. smaller stations in that state. There vantage over non -network advertisers. The association said that the filing were also a number of opposing com- "I am therefore gratified," Repre- fees could damage news coverage and ments from nonbroadcasters. sentative Celler wrote, that the commis- could curtail local programing if the sion "has evolved from the initial The commission adopted the filing number of mobile units operated by a fees, which range up limited restriction on television time to $100, last station is decreased. month (BROADCASTING, May 13). The Among the non -broadcasters oppos- optioning-from 3 to 21 hours -an- nounced in September of 1960, commission has indicated that the fees ing the filing fees were the National to the will incisive and final enable it to recover about one - Aviation Trades Association and the disposition" of the fourth practice. of its $14.5 million appropria- American Petroleum Institute. Court orders hearing on WKIP 1 kw request Dual role for the newest commissioner A federal court in Washington has Lee Loevinger, former assistant Justice Department's antitrust divi- told the FCC it must hold a hearing on attorney general, was sworn sion. He will continue as a delegate the request of fulltime Class IV WKIP Tuesday (June 11) as a member of of the U. S. and vice chairman of Poughkeepsie, N. Y., for a boost in the FCC. The oath was adminis- the Restrictive Business Practices power from 250 w to 1 kw and to move tered by Supreme Court Justice Committee of the Organization for its antenna about 21/4 miles from its Byron R. White, a former colleague Economic Cooperation and Develop- present "rooftop" site. of Mr. Loevinger's at the Justice ment. The unanimous three -judge U. S. Department. Attorney General Robert Kennedy Court of Appeals panel said the FCC Commissioner Loevinger, ap- announced this last week in naming must hear objections by WEOK, also pointed to serve the five years re- Commissioner Loevinger a special Poughkeepsie, charging increased over- maining of former Chairman New- assistant to deal with restrictive busi- lap between WKIP and commonly owned ton N. Minow's term, retains one of ness practices affecting international WGNY Newburgh, N. Y., about 15 the posts he filled as chief of the trade. miles away. Both stations are owned by George W. Bingham. The FCC noted the overlap but ap- proved the WKIP application on the ground it met policy permitting Class IV stations to increase daytime power to 1 kw unless disqualifying factors were raised. In the decision by Circuit Judge J. Skelly Wright, for himself and Chief Judge David L. Bazelon and Judge Warren E. Burger, the court said that the antenna move and the resulting overlap increase (to 570 square miles and 80,646 people, approximately double the existing overlap) made it necessary to hold a hearing. The court also said the FCC made no findings of fact in disposing of the WEOK petition for a hearing on the WKtP application. FCC grants Pape request A request by Pape Television Inc., licensee of WALA -AM -TV Mobile, Ala., was granted last Wednesday (June 11) by the FCC. The revocation hearing on the stations' licenses was stopped until the commission acts on Pape's petition for reconsideration of the show cause order (BROADCASTING, June 3, May 20, March 11). Justice White (I) and Commissioner Loevinger Newest FCC member is sworn in Commissioners Cox and Loevinger did not participate. 119 BROADCASTING, June 17, 1963 PHILOSOPHY VS. REALITY Different perspective Two communications lawyers argue pros and cons Harry Plotkin, in his debate with W. Theodore Pierson last of FCC's right to control radio -TV programing week on the FCC's authority to Two Washington communications explicitly to prohibit the FCC from consider programing, couldn't re- as the lawyers debated the FCC's right to look considering programing at all. sist an aside with himself at programing last week in Washing- Mr. Plotkin argued not only that the principal. ton, and the end result of their ex- FCC has the authority to look at pro- Noting that many of the pro- change was summed up by a third graming from an overall viewpoint, but cedures he was arguing against lawyer in the audience as: that it should have this authority. He were developed or perpetuated "An argument between philosophy warned however that the bar must be during his tenure at the FCC (he and reality." alert to keep the commission away was associate general counsel of to The debaters were W. Theodore Pier- from the content of specific programs. the commission from 1943 1951), Mr. Plotkin added: son, of Pierson, Ball & Dowd, and The debate: Harry M. Plotkin, former FCC asso- Legality Aside Mr. Pierson started "But we all learn from experi- is which ciate general counsel, now with Arent, off by declaring he was not going to ence. There an insight of us who represent sta- Fox, Kintner, Plotkin & Kahn. present a legal argument. After 36 those per- The debate took place before a years of FCC rulings, and with the tions have which commission luncheon meeting of the Federal Com- acquiescence of most broadcasters (and sonnel do not necessarily have. munications Bar Association. in some cases where they have even The commission people are as Mr. Pierson took the affirmative of urged it), it would be "fruitless" he sincere as we are, but their per- the resolution: "Resolved that the FCC said, to attempt a legal argument spective is not always the same should have no regulatory control over against the FCC's activity. as ours." program content in radio and televi- The progress of society, Mr. Pierson sion." Mr. Plotkin argued for the nega- said, is dependent on the freedom of tive. the people to think, to create and to "is many moderators or one. The Mr. Pierson maintained that although communicate. In the field of thought, former is the way of diversity and the weight of 36 years of broadcasting he declared, there should be the lightest creativity. The latter is the way of regulation could be used to affirm the counterbalance to this freedom. conformity and non -creativity." FCC's right to look into programing, In this light, the broadcaster is no It is beyond the capacity of any man basically the commission should not different from a newspaper, magazine or group of men to understand the have anything to do with the content or book publisher or a movie producer complex needs . and desires of our of programs. Mr. Pierson is the author or educators or lecturers, he said. The pluralistic society sufficiently to evalu- of a monograph written for a special broadcaster's function is like that of a ate the performance of 5,000 stations FCBA committee on the "no censor- newspaper editor; he must be a moder- in 1,500 communities who each broad- ship" provision of the Communications ator to determine what goes on the air cast from 10 to 24 hours every day, Act (Section 326), in which he recom- and what does not, he said. he noted. mended that it be revised by Congress "The central issue," Mr. Pierson said, Whatever dissatisfaction there is with radio and TV programs, Mr. Pierson stated, can be laid partly at the door of the commission. "Like a jealous parent," Mr. Pierson concluded, "the commission can pre- vent the broadcaster from ever matur- ing by continuing to treat him as a helpless and irresponsible child -all the while carefully avoiding a real court test of its powers." No Question Mr. Plotkin main- tained that the commission's power in the field of programing is beyond doubt. "I just do not see how any objective person can read the opinions of the courts, the relevant legislative history, the consistent administrative practice and come to any conclusion other than that the commission has extensive au- thority in the programing field," he said. After listing congressional bipartisan support for this view, Mr. Plotkin ex- pressed his own attitude: "I believe it is desirable for the commission to have such power." Broadcasting stations, it has been de- termined Mr. Plotkin said, should be Mr. Plotkin (I) vs. Mr. Pierson privately owned "with a concomitant Debate FCC's role in programing obligation on the part of the private

120 (GOVERNMENT) BROADCASTING, June 17, 1963 operators to utilize the facilities in the public interest." He then continued: ARE JOINT RATES BEING USED? "Government supervision is necessary FCC looking into common ownership fiscal, personnel ties to make sure that this objective is met. The profit system is geared to make The FCC is making a concerted ef- concerned about situations in which profit. There is nothing wrong with fort to determine whether broadcasting joint rates were used to restrain com- profits, but public service and profits stations and newspapers under common petition- particularly when the competi- are not necessarily the same." ownership in the same communities tion being restrained was another corn - employ joint rates. The commission does and should The commission al- mission licensee. have, Mr. Plotkin stated, the authority so wants to know if stations and news- An Old Worry FCC officials said papers use the same staffs. last week that, because to prescribe standards of quality to be of the implica- met by broadcasters. But, he warned: Letters requesting this information tions of anticompetitive practices in- "While the commission has authority are being sent to newspaper- connected volved, the commission has long been concerned about newspaper-connected and responsibility in this field, I do radio and television stations as their li- think the exercise of the authority must censes come up for renewal. The first stations employing joint rates. be scrutinized with great care at all inquiries went to affected stations whose However, the commission in the past had inquired about the practice only times... It is important that the com- renewal date was June 1 -those in receiving complaints. decided mission processes not have a dampen- New York and New Jersey. after It ing or stifling effect on communications. The letters are a direct outgrowth to raise the question routinely after the subcommittee asked what information To overcome ill effects on stations of the House Antitrust Subcommittee hearing on the concentration of owner- the agency had on use of joint rates. where complaints about programs are a ship of news media (BROADCASTING, "We found we didn't have consis- filed with the FCC, Mr. Plotkin sug- tent practice for determining this," one gested March 18, et seq.). a revision in the procedures now FCC official said. "So we thought we used Thus the replies to letters (the FCC sends a copy of the far, the ought to have some means of keeping have not resulted complaint to the station asking for in the deferral of any current on newspaper licensees." license comments, the station submits its corn - renewal. In fact, one staff mem- The proposal to send the letters was ber believes ments on the complaint and the FCC said he that no instance of initiated by the staff. Some commis- finally makes a determination) -all the joint rates has been uncovered. sioners last week said they were un- while holding up the station's applica- He also said it was uncertain what aware that inquiries were being sent tions renewal, for facilities changes or the commission's reaction would be if a routinely. Staff members, however, said ownership transfers. station reported it engaged in the prac- the commission was informed of the Mr. Plotkin's recommendations: tice. "It would depend on the fact plan to send them at the time it ap- The FCC should first make a de- situation." he said. proved the statement to be delivered termination whether there is any basis The commission, however, would be at the subcommittee hearing. for the complaint and if not so notify the complainant with a copy to the station. If a prima facie case seems to have been made the commission should not only send the complaint to the station wtcn Radio offers the most but should indicate its area of concern. All complaints and commission correspondence with the station and efficient daytime ADULT list- vice versa should be made part of the public files. The commission should act ex- ener buy in the Twin Cities peditiously on complaints and should notify the station of its decision. Double Exam A feature of the de- market -nine a.m. -noon $1.13 bate was a cross -examination of each of the principal speakers by the other. In response to Mr. Pierson's ques- CPM; noon -three p.m. $1.38.* tions, Mr. Plotkin contended that the government should require "communi- cators" to serve the public interest if it has the constitutional basis to do so. of offers For broadcasting, the government has As a matter fact, wtcn this power, he noted. It even has some authority over newspapers and maga- the best buy in the market - zines, he added; the second class mail- ing privilege requires no more than a ALL ages-during these day- certain percentage of commercial mat- ter in each publication. On the return cross examination by time hours. Call your nearest Mr. Plotkin, Mr. Pierson maintained that broadcasters must be considered Katz office for details. responsible citizens (otherwise they shouldn't have been licensed) and that the FCC must go no further than ex- amining the effort made by a station to - Source SRDS- January.February 1963 Pulse. get both sides of an issue.

BROADCASTING, lune 17, 1963 121 a successful melding of the originally REVISED FORM IN SIGHT divergent views of the three committee members. Commissioner Ford had Proposed typical week and composite week may be favored a form stressing a narrative statement by the applicant on his sur- eliminated in new TV program reporting form vey of community needs, his evaluation of those needs and on programing pro- FCC adoption of a revised program would be identified by title, source, posed to meet them. reporting form for television stations time -slot and frequency, and would be Bartley Wanted Details Commis- finally appeared to be in sight last week, broken down according to the 14 cate- sioner Bartley wanted specific questions began said three years after the commission gories the 1960 policy statement to elicit detailed answers. And Corn - the task of reworking the document to were "usually necessary" to satisfy corn- missioner Cox, reflecting the views of bring it in line with its 1960 statement munity interests and needs. the staff, favored retaining the typical on programing policy. These include opportunities for local and composite weeks. He had also This became the general view when self-expression; use of local talent, suggested that the programing reported it was learned that a special committee children, religious, educational, public on be broken down according to the of three commissioners has made con- affairs, agricultural, news and sports 14 categories. siderable progress in its efforts to re- programs; editorials; political broad- Adoption of a revised form is a solve outstanding differences over the casts; weather and market reports; serv- high -priority item with the commission. form. The commissioners- Frederick ice to minority groups, and entertain- Members are hopeful that, by providing W. Ford, Robert T. Bartley and Ken- ment. data not readily available from the neth A. Cox-still have a number of Annual Reports The committee is present form, it will eliminate the need details to iron out before they can sub- also understood to have agreed that the for letters to applicants seeking addi- mit their version to the full commission. reporting form should be completed tional information - particularly those But the major portion of their work is annually instead of every three years dealing with local live programing. said to be behind them. at renewal time, as at present. The There is a strong possibility that once One major change reportedly agreed feeling is that broadcasters cannot be the commission adopts a revised form, on calls for the elimination of the pro- expected to anticipate their programing it will publish the instructions it gives posed typical week and composite week, plans three years in advance. the staff on how to evaluate applica- along with the requirement that appli- Other reporting -form elements on tions-something it has never done. cants report percentages of various which basic agreement has been reached Former Chairman Newton N. Minow types of programing. would require an applicant to: said last January this would be done Instead, the applicant would report, Submit a statement on what he (BROADCASTING, Feb. 4). No final deci- in two tables, actual programs proposed sion has been made, but a number of and those that were carried. These has done to survey audience needs in terms of the 14 categories and on how commissioners feel broadcasters should he has determined that those needs know the standards being used by the should be met. commission to review their applications. Another remaining is wheth- List special programs proposed question er the broadcasting industry will be (both local and network), by types. invited to comment on what, in effect, UNDUPLICATED Explain differences between pro- will be a revision of a revised form. grams proposed and those actually The form, as originally revised, was Wonderful ABC -TV Coverage carried. the subject of a proposed rulemaking of 23 counties Report commercial continuity, in proceding in July 1961. There was no a proposed and composite week, on the unanimity last week on whether the in the basis of percentages of total broadcast form, in view of the additional working time. be put out rich expanding over it is receiving, should Agreement on these elements reflects for further comments. Florida CENTRAL FLORIDA L commercial, A solution for the regulatory headache? agriculture and WITNESSES ENDORSE PERMANENT ADMINISTRATIVE GROUP SPACE AGE A Senate judiciary subcommittee last agencies as the Permanent Judicial MARKET Conference has been to the Nation's Tel(' week trotted out one of the Kennedy administration's favorite ideas for re- court system. vamping and improving the regulatory The measure is one of three reform agencies. bills offered in the Senate this month A permanent administrative confer- (BROADCASTING, June 10). None of ence, proposed last year by the Presi- these, all referred to this subcommittee, dent's temporary administrative confer- would approach the proposal of former Vision ence, is what this country needs to help FCC Chairman Newton N. Minow to solve some of its regulatory headaches, revamp the FCC by dividing its func- POWERFUL the Subcommittee on Administrative tions. Practice and Procedure was told during Although the administrative confer- last week's hearing on a bill to set up ence bill (S. 1664) is a Kennedy ad- such a conference. ministration measure, no partisan op- A host of men who played key roles position to it was raised. in the temporary conference testified Spokesmen for executive agencies ORLANDO - FLORIDA that a permanent version would be and men who had worked with the Phone: Adam Young, Inc. valuable -some said as valuable to the temporary conference in 1961 -62

122 (GOVERNMENT) BROADCASTING, lune 17, 1963 (BROADCASTING, Jan. 14) paraded to which prevailed" and served as a caty- the witness stand to praise the measure list for fresh perspectives before "is There's Nothing Puzzling About last week. perhaps the most important benefit" a Senator Edward V. Long (D -Mo.), permanent conference could produce. WMAL -TV's subcommittee chairman, defended the Webster P. Maxson, Department of legislation in an opening statement: Justice, pointed out, that the earlier "It must also be made crystal clear that conference produced information which Straw Hat Plan this bill would not create a 'super agen- showed that "there were pending be- It's as simple as compound interest! cy'; it would not create another admin- fore 32 federal agencies a total of ... From June 2 to istrative agency for purposes of regula- 93,473 formal administrative proceed- August 31 you get a tion; it would create a new body to re- ings" during fiscal 1962. view the procedures of the existing agencies and to seek to effectuate much Who short spaces whom 25% BONUS needed and frequently recognized re- In a story on WTEN(Tv) Albany's forms within those agencies. Its powers going on the air at short spacing, IN FREE SPOTS would be purely recommendatory." BROADCASTING mistakenly identified the l on all spot purchases over Max D. Paglin, FCC general counsel short-spaced channel 10 outlet as WHEC- $300 per week and vice chairman of the council of TV Rochester, N. Y. The correct sta- the former administrative conference, tion is WJAR -Tv Providence, R. I., some All this plus WMAL -TV's big view- conveyed the commission's endorsement 150 miles away. WTEN is protecting ing audience all summer long - of the bill and said it was his personal WJAR -Tv by suppressing radiation in the additional exposure without ad- belief that "the spirit of cooperation direction of the Providence station. ditional cost. Programs figured on the same basis. Frequency discount rates not affected. Check Harring- ton, Righter & Parsons, Inc. for Henry on time standards: `just studying' full details. FCC Chairman E. William Henry aimed at meeting the needs of all said last week the commission won't the people." wm al-tv z adopt a rule on commercial time He didn't say what rules he had in Evening Star Broadcasting Company standards that would "put anyone mind. But in a speech last month, Washington, D. C. out of business." he suggested the FCC re- evaluate its The new chairman sought to reas- policy on sustaining time to deter- Represented by: sure broadcasters on this point in mine whether it should use the per- HARRINGTON, RIGHTER & PARSONS, INC. an interview with centage of such programing in judg- Linton Wells. ing a station's performance at re- Washington corre- newal time (AT DEADLINE May 6). spondent for the Chairman Henry said he thinks Storer Stations. President Kennedy's views on broad- SPOTMAS'Ï1ER Asked about the casting and its regulation are similar commission's pro- to his. Replying to a question from posed rulemaking Mr. Agronsky, he said he hadn't dis- Tape Cartridge to adopt the NAB cussed his philosophy of his job with Mr. Henry code on commer- the President in detail. But, he said cial time standards as an FCC rule, he "would think" their views "coin- Winder Chairman Henry said the agency is cide." only studying the matter. In both interviews last week, the But he, said he didn't think the chairman said he didn't think the commission could adopt the same commission's action in eliminating standards for all stations "unless it's option time will, as some observers a floor all can live with." have suggested, result in affiliates "In my view," he added, "we taking fewer network public affairs programs. won't put anyone out of business." The new Model In another interview last week- "The practical aspects of the situa- TP -1A is a rugged, dependable and with Martin Agronsky on NBC's tion are such," he said on the Today field tested unit. It is easy to operate show, "that network influence in and fills a need in every station using Today show Tuesday (June 11) -the cartridge equipment. Will handle all new chairman indicated again he broadcasting will continue even with- reel sizes. High speed winding at would work for additional regula- out option time." 223'" per second. Worn tape in old tion of the broadcasting industry as In his review with the Storer cartridges is easy to replace. New or old cartridges may be wound to any a means of providing programing correspondent, Chairman Henry in- length. Tape Timer with minute and to serve minority tastes. dicated he had a personal problem second calibration optional and The chairman stressed -as he has to overcome -how to get out from extra. Installed on winder or avail- in the past view that broad- under the shadow of his colorful able as accessory. TP-1A is $94.50, -his with casters are unduly concerned with predecessor, former Chairman New- Tape Timer $119.50. or wire for complete details. catering to a mass audience. He said ton N. Minow. Asked what ap- Write he hoped the commission would proach he would take in his new posi- adopt rules "to require more diversi- tion, Chairman Henry said, "I'll try ty in programing, more public serv- to be myself -that's the best way to BROADCAST ELECTRONICS, INC. ice programing, more programing follow a difficult act." 8800 Brookville Road Silver Spring, Maryland

BROADCASTING, June 17, 1963 123 THE MEDIA Is CATV `subservient' to broadcasters?

LAWYERS TELL NCTA THAT IS EFFECT OF CARTER MOUNTAIN DECISION "Carter Mountain is here to stay his annual report to the membership, kinds of microwave service: common and you'd better learn to live with it" pledged that the organization would carrier, which requires that half of was the gloomy message the National continue to fight to protect the interests the users be firms not connected with Community Antenna Association re- of CATV against "a dedicated attempt the operator at renewal time, and pri- ceived from a panel of attorneys last of government to regulate this industry." vate, which can be used exclusively week at the 12th annual NCTA con- Mr. Dalton called for a five -year plan for the operator's own purposes. He vention, held June 10 -14 at the Olym- for NCTA, which has the responsibility pointed out, however, that the FCC pic hotel in Seattle, Wash. of planning for the whole CATV indus- has ruled that a CATV microwave The lawyers seemed stunned by the try, "so that we can decide in what di- service inside the grade A contour of court decision upholding the right of rection we want to go and to grow." a TV station must not duplicate by the FCC to use its regulatory powers NCTA must carry on regardless of the bringing in from outside any program over microwave relay systems to pre- cost, he declared, "for if we fall apart also broadcast by that station within vent a community antenna system from there'll be no one else to pick up the a 30 -day period before or after the using its microwave service to invade pieces." local broadcast. He advised that the the area served by a television station A Feeling Of Shock The atmos- safest plan for such an operation if the commission feels this would re- phere of the convention -the shocked would be to add that station's pro- sult in economic hardship for the broad- feeling of businessmen who suddenly graming to the CATV service, giving caster and degraded service to the pub- find themselves under attack when all added circulation to the station's pro- lic (BROADCASTING, May 27). Jack they are trying to do is fulfill a com- grams and commercials. Cole noted that the decision described munity need and make a dollar or two Mr. Dalton called the decision proof the interests of the listening-viewing in the process, the "why don't they go that the Circuit Court of Appeals will public as "paramount" and observed away and leave us alone ?" attitude, but "accept no evidence as sufficient if the that this "dramatic departure from also the determination to fight for FCC reaches a judgment that a local precedent" means that the formerly their rights against the government or TV station may be affected." The case equal communication services are now anyone else-reminded old time broad- was "lost by us and lost by the nation "subservient to the broadcast services." casters of the NAB conventions of 30 as an active step in creeping socialism," Mr. Cole said it is impossible to say years ago. "This is where I came in," he declared. whether the commission will take the one veteran of radio and television who Good And Bad Glenn H. Flinn, Carter Mountain decision as a signal to is now guiding his company's entry concluding his term as national chair- try to regulate all community television into the CATV field said. man of the NCTA, reported that the antenna operations directly . He added, Right now, Mr. Cole stated, the year had been good in that it had seen "but I believe the FCC will be encou- Carter Mountain decision gives any improved relations between the com- raged to make this effort." The com- television station the means to block munity antenna operators and the mission might argue, he said, that to any proposed CATV microwave opera- broadcasters, but bad because of in- regulate television broadcasting prop- tion in its service area by complaining creased regulation and legislation. erly it also needs power about "economic impact and degrada- "I the to regulate put CATV. tion of service to the public." There regulation first," he commented, "because of backdoor government at- He urged the community anten- will be a hearing, he said, "and you'll tempts to regulate us, with na operators to take every step to be involved in a lot of legal and engi- or without legislation." overturn the decision, noting that it neering expense and have your opera- will probably have to be done through tion delayed for a year or two, if you In the past two years, the NCTA legislation. win," he declared. has grown from 433 member systems NCTA President William Dalton, in Jack Matthews described the two and 17 associates, with 517,000 sub- scribers, to 532 systems and 36 as- sociates, with 700,000 subscribers, Mr. Flinn reported. James Lanahan, mem- bership committee chairman, said that in the past fiscal year between June 1, 1962, and May 31, 1963, the as- sociation had gained 64 systems with 34,346 subscribers but had lost 40 systems with 69,255 subscribers (in- cluding the 16 H & B American systems with 32,855 subscribers). Growth of the other member systems, he said, produced a gain of 50,457 subscribers for the year. Jack Crosby, treasurer, said that dues had been $422,688 for the year, an appreciable gain from the anticipated $370,000. (NCTA dues are Washington Lieutenant Governor John Riley Show.' L to r, above, William 5 cents a subscriber per month.) Cherberg welcomed officials of the Dalton, NCTA president, Lieutenant "Do your customers need and want National Community Television Asso- Governor Cherberg; Glenn Flinn, NCTA you or are you in the buggywhip busi- ciation to Seattle on KIRO -TV's 'Dan national chairman and Mr. Riley. ness, offering an outdated service of

124 BROADCASTING, June 17, 1963 little value today?" Frank H. Now - wave equipment by a CATV system 1111114r aczek, director of research, asked the within the reach of a TV station. But CATV operators. Noting that tele- the proposal has been made that since WITHIN A vision programing is only one kind of CATV transmits programs to the pub- STONE'S THROW information that can be offered and lic, it should be classed as a broadcast Ay OF COMMUNICATIONS ROW! that the 12 VHF channels occupy only service and, like the broadcasters, be FOR TRAVELERS AND GOURMETS !^ 30% of CATV facilities, he counseled put under the rules of the Bureau of his audience to "throw in a new serv- Broadcast Governors. A Bigger and Better ice." This might be weather-time -news, Problems of obtaining franchises and he suggested, and a panel reported on franchise renewals, of operating with possible techniques. or without microwave links and of ETV On CATV Educational tele- selling their cable service to more and HOTEL vision is a wide open field for CATV more customers occupied business ses- Madison Avenue at 52nd Street to serve, Mr. Nowaczek stated, both in- sions of the four -day meeting, but the NEW YORK CITY school and in -home instruction. Gene corridor talk was mainly of who'd Just steps from anywhere... W. Schneider, Caspar, Wyo., described bought what and at what price. The now with 500 individually his cooperation with the local school brokers reported little business, how- deco- rated rooms and suites system which started three years ago ever. "Everybody wants to buy; no one - and completely air conditioned. when he fed a daily half -hour from wants to sell," was one broker's sum- a Denver ETV station to 10 school- mary of the situation. Color brochure available. rooms. Today, 140 classrooms in 25 The official figures showed registra- schools are getting 21/2 hours of daily tion of 550 delegates, guests and wives, The magnificent new instruction via CATV and some of the not counting 23 children and 98 ex- lessons, such as elementary Spanish hibitors. Loren B. Stone, manager of AR B J..1 R RY and French, are repeated in the even- Seattle ETV station KCTS -TV, was hon- 17 E. 52 St. ing hours for the home audience. ored as NCTA's "man of the year" and Your rendezvous Canadian CATV operators are faced presented with a plaque. The organiza- for dining with problems of government regula- tion's "halo" award trophies for out- deliberately and well... tion, on the provincial as well as the standing achievement were given to open every day of the week national level, that are just as serious Carlsbad (N.M.) Cablevision in the for luncheon, cocktails, as those confronting the industry in community relations category and also dinner, supper. the United States, Kenneth J. Easton, for the best broadcast relations. The PLAZA 3 -5800 TWX: 212- 867 -4936 secretary of the National Community Pennsylvania Community Antenna Tel- Ae Antenna Television Association of Can- evision Association won a "halo" for ada, reported. Classified as an elec- the best single special project, and the tronic system, Canadian CATV is Community Television Systems of regulated by the Department of Trans- Wyoming got one for the best adver- port, which forbids any use of micro- tising and promotion. Planning pays off for Tuscaloosa stations INTEGRATION COVERAGE POOLED BY FIVE STATIONS The five commercial radio stations educational integration had taken place. of Tuscaloosa, Ala., were commended To implement their plan, the sta- last week for the important role they tions brought in Starr Smith, a public played in the orderly integration of the relations consultant from Montgomery, University of Alabama. to coordinate and produce the news In a coordinated attempt to provide broadcasts. Mr. Smith was a special "factual and responsible coverage of an NBC correspondent in the mid- '50's. important event," the stations brought Assisting him were Joe Langston. in outside help and pooled their news WACT, and Ray Butts, wcov Mont- coverage of the enrollment of two gomery. Negro students at the university on The Tuscaloosa Radio News Head- Tuesday (June 11). quarters was established on the univer- The result was "the best example of sity campus two blocks from Foster public service broadcasting that I have Auditorium, where Governor George Automation C. Wallace first refused admittance to ever seen," according to Tuscaloosa Has it helped others? Can it help you? How Mayor George Van Tassel. the two students and later allowed many approaches to automation are available? A spokesman for the stations, WACT, them to pass after federal intervention. What can IGM offer you? Equipment. straight WJRD, WNPT, WTBC and Negro -pro- Network Operation Reporters music, announced programming. custom program- gramed WTUG, said the stations agreed from all of the stations covered the city ming, and over 4 years of experience in product to pool their news operations so the and campus and phoned reports to the Lion and use of automation! Write. for our bro- listeners "regardless of what happened news headquarters. The reports were chure, "THE WHY AND How OF AUTOMATION." would receive this story unvarnished by then fed over direct lines to the five sensationalism and inaccurate report- stations simultaneously. Main Office and Planl In New York City ing." Taped promotional spots, telling of ®P.O. Box 943 TELE -MEASUREMENTS, Inc. The need for such reporting was the news coverage plans, were used by Bellingham, Wash. 45 W. 45th Sc. 733 4567 (Area 206) 581 -9020 (Area 212) brought home by a survey made by the stations Sunday and Monday. The Tuscaloosa business and civic leaders Sunday edition of the Tuscaloosa News of other southern cities, where recent carried a front page story of the

BRI1ADCASTING, June 17, 1963 125 planned coverage. publisher of TV Guide. he charged, with no additions or edi- The Monday edition of the News, UHF, said Mr. Weaver, provides a torial comment. in a lead editorial written by its Pulitzer new chance to modify the structure of On the subject of commercials, he Prize - winning editor -publisher, Buford the whole medium. When cities like did not mention a particular industry, Boone, said "The stations have agreed Cleveland, Milwaukee and Cincinnati but said certain habits should be di- among themselves to handle news an- become six or eight- station markets, he rected toward moderation and not to- nouncements in low key,' meaning noted, there will be a great broadening ward youth. without effort to excite or stimulate. in the scope of TV. The effort will be to inform promptly Both Messrs. Weaver and Foreman and accurately. Their policy and pro- predicted commercial support for UHF. Changing hands cedure are most commendable." Advocating UHF additions to present Following the Tuesday coverage, three and four channel markets, they ANNOUNCED The following sales of which ended when the students entered said agencies and advertisers would station interests were reported last week their dormitories for the night, other make the new outlets profitable and subject to FCC approval: laudatory comments were received from enable the UHF's to concentrate on WISH-AM -FM Indianapolis -Sold by state and university officials. programing designed for their individ- Corinthian Broadcasting to Don W. ual communities. Burden for $1,250,000. Mr. Burden panel The FCC's network option time rul- Womens clubs' owns KOIL and KICN -FM Omaha and ing (BROADCASTING, June 3) was also KISN Portland, Ore. discusses UHF TV seen by Mr. Foreman as a blessing to In announcing the sale, Robert B. which will be able to use The future of UHF became a major stations, McConnell, vice president and general prime time to program on a local basis. point in a panel session on television manager of the stations, said: "Our A pessimistic note on the needs of presented Wednesday (June 12) at the company is primarily a television-ori- new stations was offered by Mr. Young. annual convention of the General Fed- ented company operating television sta- He claimed Hollywood does not have eration of Women's Clubs in Milwau- tions in five major markets. We are enough creative talent to provide pro- kee. getting ready to erect a new TV studio "Is Television Meeting Its graming (such as today's) for all the The topic, building . . . and we determined we new stations which will require it. Cultural Responsibilities," was discussed could best serve the public of central cov- by Robert L. Foreman, executive vice Mr. Amory lashed out at news Indiana by concentrating all our efforts president, BBDO; Sylvester L. Weaver, erage today and offered comments on toward the operation of Indiana's lead- chairman of the board, McCann- Erick- commercial content and direction. ing television station." son International; Cleveland Amory, He said it's "appalling" what's not Corinthian stations include WISH -TV author-critic, and actor Robert Young. being done on radio and television. Indianapolis, WANE -AM -TV Wayne The moderator was James T. Quirk, Some newscasts are repeated all day, Fort (Ind.), Korv(Tv) Tulsa, KHou-Tv Houston, and xxrv(Tv) Sacramento, Calif. The Corinthian group is owned Outstanding Values by John Hay Whitney, former U. S. ambassador to Great Britain, owner of Radiö -TV Properties New York Herald- Tribune and Parade Magazine (weekly newspaper Sunday supplement), who also controls New York Herald -Tribune Radio Network (wvip Mt. Kisco, WVOX -AM -FM New Fulltime facility, good market, Rochelle, WHGQ Kingston, WFYI Min- good real estate. Unlike many FLORIDA eola, all New York, and 50% of wcoM- Florida offerings, this station has FM Newark, N. J. an earning record which justifies Corinthian bought the Indianapolis the price. Terms can be arranged $350,000 stations, including WISH -TV, and the Fort Wayne outlets in 1956 for $10 for substantial buyers only. million from C. Bruce McConnell and associates. wisH, founded in 1941, op- erates fulltime on 1310 kc with 5 kw day and 1 kw night. It is affiliated with Well established fulltime opera- MONTANA CBS. WISH -FM, beginning in 1961, op- tion. Steady profit and cash flow erates on 107.9 me with 41 kw. record. 50% of audience. Liberal WKNY Kingston, N. Y.: Sold by Jo- terms earnings will amortize. $325,000 seph J. Close to William H. Rich and Alastair B. Martin for approximately $200,000 cash. Messrs. Rich and Mar- tin are principal owners of Regional BLACKBURN & Company, Inc. Broadcaster group (WMGW -AM -PM Meadville and WPIC Sharon, both RADIO TV CATV NEWSPAPER BROKERS Pennsylvania; WGRD Grand Rapids and NEGOTIATIONS FINANCING APPRAISALS WTRU Muskegon, both Michigan). Mr. Close continues to own WKNE Keene, WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS N. H.; WBRK Pittsfield, Mass., and H. W. Cassill Clifford B. lames W. Blackburn Marshall Colin M. Selph WKVT lack V. Harvey William B. Ryan Stanley Whitaker G. Bennett Larson Brattleboro, Vt. WKNY is a full- M. Sitrick Hub Jackson John G. Williams Bank Amer. Joseph of Bldg. time station on 1230 kc with 1 kw RCA Building 333 N. Michigan Ave. 1102 Healey Bldg. 9465 Wilshire Blvd. FEderal 3 -9270 Chicago, Illinois JAckson 5 -1576 Beverly Hills, Calif. day and 250 w night. Financial 6 -6460 CRcstview 4 -8151 wxYJ Jamestown, N. Y.: 871/2%

126 (THE MEDIA) BROADCASTING, lune 17, 1963 sold by Mark Taylor and Keith Horton to Lowell W. Paxson for $185,000. Translator operators want review of rules Burton Waterman, chief engineer of POWER FOREIGN AUTOMATIC SYSTEMS station retains his 121 % interest. Mr. CITE HIGH Paxson is program director of WACK Operators of TV translator facilities by -case study; asked the commission Newark, N. Y. wxyj, which be- (low -power 1 w VHF, up to 100 w to deny a license or license renewal to gan operating in 1948, is a fulltime 250 UHF automatic TV repeaters) want any TV station whose principals are w outlet on 1340 kc. Broker: Paul the FCC to take a new look at the rules engaged in the cable or microwave -for- Chapman & Co. limiting use of such translators in both cable television business, citing pay tele- city and rural areas. casts of important boxing matches and APPROVED The following transfers At a meeting held June 8 -9 in Great reminding "there is no way for cable of station interests were among those Falls, Mont., the Tri -State TV Trans- TV to serve rural America "; called on approved by the FCC last week (for lator Association pointed to the use of stations to announce aurally or visually other commission activities see FOR high -power automatic translators in within 30 seconds any transmission THE RECORD, page 138). Canada, England and Japan and asked faults; asked the FCC to revise the rules the FCC to review its translator rules. requiring code identification wheels at WHGB Harrisburg, Pa.: Sold by Her- Translators are estimated to serve close VHF translators; urged the NAB to bert Kendrick to Herbert Schorr and to 750,000 U. S. homes (BROADCASTING, work on behalf of multiple, free on -the- Stanford -Stevens for $200,000 and Oct. 8, 1962). air TV signals available to all areas and $1,562 quarterly for eight years to Mr. Tri -State adopted a series of resolu- to discourage all forms of channeled Kendrick for consulting services and tions calling on the FCC to permit TV and subscription TV that reduce agreement not to compete. WHGB op- enough power at each translator to multiple local transmission of broadcast erates fulltime on 1400 kc with 1 kw cover the area with an adequate signal. TV signals; proposed a simplified policy day and 250 w night. It contended, for example, that a 1 w of FCC certificates of necessity for KMYC -AM -FM Marysville, Calif.: Sold VHF signal is not adequate in many translators. by Jack Sterling and associates to Wil- cases, emphasizing cities and remote E. B. Craney, Butte, Mont., is Tri- liam T. Stubblefield for $220,000 and rural areas. It asked, too, that the FCC State president. Other officers: Mike $5,000 for agreement not to compete. grant an increase from 1 w to 10 w Barrett, Leadore, Idaho; LeRoy Abell, Mr. Stubblefield also owns KTOB Peta- for VHF translators. Shelby, Mont., and Darwin Hillberry, luma, Calif. KMYC is a fulltime outlet In other resolutions the association: Riverton, Wyo., vice presidents; J. B. on 1410 kc with 5 kw day and 1 kw asked the FCC to revise its rule for- Beamer, Livingston, Mont., secretary. night. KMYC -FM operates on 99.9 me bidding station aid to translators outside Higher Power V. C. Reed, CJLH -TV with 4.9 kw. the station's A contour to allow a case- Lethbridge, Alberta, discussed the need WTMC Ocala, Fla.: Sold by R. H. Gunckle Jr. and associations to Robert M. Marks and group for $142,500 and agreement not to compete. wTMC oper- ates on 1290 kc fulltime with 5 kw day EXCLUSIVE BROADCAST PROPERTIES! and 1 kw night. KXLR North Little Rock, Ark.: Sold NORTHWEST -Well equipped fulltime radio station in stable econ- by Devane Clarke, Charles R. Ruther- omy market. Had cash flow of over $21,000.00 on ford, James K. Dodson and Leonard 1962 gross of $63,000.00. Capable of materially in- E. Hoffman Jr. to F. C. F. F. Mike Lynch and mother for $147,504 for creasing gross. Priced at $100,000.00 with $29,000.00 stock and settlement of all claims. Full - down and long terms. Contact -John F. Hardesty time KXLR operates on 1150 kc with 5 in our San Francisco office. kw day and 1 kw night. MIDWEST -Daytime -only radio station with a low frequency Supreme Court to hear and good power located near a major market. This facility is grossing $8,000.00 monthly and is priced WMCA apportionment suit at $150,000 with a low down payment and attractive Among the state apportionment cases terms. Contact- Richard A. Shaheen in our which the U. S. Supreme Court agreed Chicago office. to hear this fall is one involving New York brought by WMCA New York. The WMCA suit, in the name of R. Peter Straus, president, and eight em- ployes, charges that the New York legis- lative apportionment is unfair to urban dÌ(//.--- . .7), voters, giving more weight to rural resi- & ASSOCIATES, INC. dents. John F. Hardesty, President The suit was initiated in 1961. It NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES was dismissed early in 1962, but re- manded to the lower court after the WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO Supreme Court's ruling in the Tennes- 1737 OeSales St., N.W. Tribune Tower 1511 Bryan St. - 111 Sutter St. EXecutive 3-3456 DElaware 7.2754 Riverside B -1175 EXbrook 2 -5671 see apportionment case. The lower court again last June rejected the suit, RADIO TV CATV NEWSPAPERS and the appeal was once again carried to the Supreme Court, with last week's result. 127 BROADCASTING, June 17, 1963 for high -power translators, explaining ing if CATV "might spell the doom of areas all free TV in areas with one station." the effective coverage of remote GAB board going to D.C. in Canada by unattended transmitters. Mr. Sample called CATV operators James Sheridan, of the FCC, partici- "the parasites of our industry; they The Georgia Association of pated in the discussion. Over 80 dele- create nothing but merely fasten them- Broadcasters is going to send its gates attended from the Rocky Moun- selves to the local TV stations like 15 -man board of directors to tain area represented by Tri -State. leeches and suck their lifeblood." He Washington "within the next Joseph Sample, operating KOOK-Tv criticized surveys, citing a finding that month" to discuss the FCC's pro- Billings and KxLF -Tv Butte, both Mon- 68% of homes in Sheridan county, posals on commercial limitations tana, charged that the rapid develop- Wyoming, were able to receive a Salt (BROADCASTING, May 20) with ment of community cable TV systems Lake City station that can be viewed Georgia's congressional delega- (CATV) in the West "had stunted the only by the local CATV system. He tion. growth of free television." He outlined said only 38% of the homes in the GAB's newly elected president, the problems facing a TV station own- county subscribe to the cable system, Raymond E. Carow, WALB -TV er in the sparsely populated Montana indicating the area outside the town of Albany, said the association "will area and said many owners are wonder- Sheridan had not been surveyed. make some definite constructive and helpful suggestions on the FCC's recent proposals" to the GEORGIANS TAKE NAB TO WOODSHED state's two senators and 10 con- gressmen. Mr. Carow also sug- Hyde, Petersmeyer warn against government controls gested that "broadcaster delega- tions from the other 49 states" The National Association of Broad- president of Corinthian Broadcasting make similar treks to the nation's casters was chided last Wednesday Corp., noted that the Minow era, just capital. (For newly elected offi- (June 12) for failing to support the past, has not been responsible for great cers, see page 133). proposed methodology study of the changes. "Most of us are continuing to Radio Advertising Bureau. do what we have always done, and done in long before the Hinting that NAB's activity radio Minow era began: to cover various phases of advertising, is to interests of tele- respond as best we "submerged the can to the varied promotion and publicity, and will be vision," Association of and complex demands the Georgia of our audi- coordinated by Thomas Means and Broadcasters board of directors urged ences. . Howard Berk, director, advertising and the NAB not to duplicate in "effort Discussing the relationship of the sales promotion, and director, informa- and expenditure" the RAB study. FCC and broadcasters, Mr. - Peters tion services, respectively. (The proposed $200,000 RAB study meyer said that two years ago "we were was outlined last month to the House faced with regulatory words. Today subcommittee investigating ratings by we are faced with regulatory deeds. ABC -TV affiliates Edmund C. Bunker, RAB president The threat is evolving into fact. [BROADCASTING, May 20].) "The issue, of course, is the degree at promotion meets The GAB board's statement follow- to which the government shall control ing the group's annual convention the substance of broadcasting." A record attendance was expected at (June 8 -11) at Pine Mountain, Ga., Referring to Chairman E. William the June 16 -19 promotion meetings said "GAB has consistently urged the Henry's use of the word "partnership" being held by ABC -TV for primary industry not to splinter its efforts and to describe the relationship between affiliates' promotion and station man- agers in Hollywood. we feel there is now an excellent op- government and industry, Mr. Peters - portunity for NAB to work for unity meyer told the GAB delegates that the At the same time, the board of gov- in radio by merging its radio research word is not used in the statute itself ernors of the ABC-TV Affiliates Asso- efforts with those of RAB." and that those who use it see "the com- ciation will meet at the Beverly Hills Speaking to the GAB on Tuesday, mission as a senior partner and broad- Hotel on June 19 with American Broad- FCC Commissioner Rosel H. Hyde told casters as junior partners." cast-Paramount Theatres and ABC -TV the broadcasters "public interest re- Lee P. Mehlig, president of the executives. Among the executives: quires that program judgment be made Broadcast Clearing House, speaking to Leonard H. Goldenson, AB -PT presi- through democratic process rather than the convention on Tuesday, predicted dent; Everett H. Erlick, vice president, through the application of authoritarian a growth in advertising revenues by AB -PT, and Michael Boland, ABC's procedures." 70 % -a gain of $8 billion -by 1973. vice president in charge of financial controls. Telling the GAB that his view is not But, he told the GAB, "air media ABC last "in full accord" with the FCC's "official won't get their proper share of these -TV said week it expected majority view," Commissioner Hyde increasing budgets unless they shape- more than 110 stations will be repre- noted "tremendous public acceptance up and square -away three vital issues sented at the promotion meetings. Stars, of broadcast service." which are doing them a great deal of producers and other principals in next season's network's programs were to Section 326 of the Communications harm: ratings, rates and paper. Today's patterns join with station and network people Act, which deals with the FCC's lack of have been long established, but must be changed now. They are dis- for the Sunday evening opener at the power of censorship, was termed by Sheraton West hotel. the commissioner serving to TV and radio while serving as a safeguard to Work sessions will focus on fall pro- broadcasters who fear other media." they are being motion plans to back the new schedule. restricted. "It is my firm conviction," Two studios-MGM and Revue- will he said, "that your greatest CBS promoters to meet potential in entertain the affiliates at luncheon ses- the public interest is to serve as a lib- Promotion and information service sions. The promotion managers also erating will art. Section 326 was intended directors of the five CBS -owned tele- watch production of various ABC to make -TV that possible." vision stations will hold annual meet- shows on other lots. No Great Changes At the GAB's ings on June 20 and 21 at the St. Regis Three station promotion managers Monday session, C. Wrede Petersmeyer, hotel in New York. The meeting will will make presentations: Casey Cohlmia

128 (THE MEDIA) BROADCASTING, June 17, 1963 of wane -TV Dallas; Jack Brembeck of Petry denies reports persons who are now responsible for KABC -TV Los Angeles, and Bob Favaro its management. The baseless rumors of KSMP-TV Minneapolis. that firm is to be sold may have arisen because Edward Petry ABC -TV President Thomas W. & Co. Inc. has a substantial investment Moore will preside at the station man- Recurring reports that Edward Petry in stock of Transcontinent Television agers' sessions. Other ABC -TV execu- & Co., pioneer radio and television Corp., the sale of which has been pro- tives from New York: vice presidents representation firm, would be sold were posed. Obviously, however, the sale of Julius Barnathan (general manager of denied last Friday (June 14) in a the Transcontinent stock will not have the network), Robert L. Coe (TV sta- statement issued by Edward Petry, an effect on policy, ownership or man- tion relations), Donald Foley (advertis- chairman and Edward E. Voynow, agement of the Petry company. ing and promotion, broadcast division), president. The reports had been linked and Michael J. Foster (press informa- with the sale of the station properties CBS Radio adds 3 stations tion). Also attending will be a group of Transcontinent Television Corp., in of programing executives, ABC -TV which the Petry company has an ap- Three newly signed stations will be- western division executives, and James proximate 13% interest. The Petry come active affiliates of CBS Radio in C. Hagerty, ABC's vice president in statement follows: the next two weeks: wivY Jacksonville, charge of news, special events and "Rumors that stock of Edward Petry Fla., June 23; WARN Fort Pierce, Fla., public affairs. & Co. Inc. is for sale to outside inter- effective June 15; WSON Henderson, Mr. Foster will be chairman of the ests are wholly without foundation in Ky., effective July 1. promotion managers' sessions, and Mr. fact. Not only the immediate but the wivY is on 1050 kc with 1 kw day- Foley and Sidney R. Mesibov, director long-range plans of the Petry company time, WARN operates with 1 kw daytime of special exploitation projects for the call for the continuing operation of the and 500 w nighttime on 1330 kc and TV network, also will speak. company in the hands of the same wsoN is a 500 w daytimer on 860 kc.

INTERNATIONAL

mended stronger enforcement of the Erickson S. A. Showcorporation pay law which makes it illegal for children Among advertisers to be served by under 16 to buy or smoke tobacco prod- the new agency are Colgate -Palmolive, $1 million for rights ucts, to have all cigarette packages la- International Chemical Industries, Rey- Showcorporation of America, New beled to warn of hazards of cigarette nolds Tobacco and Olivetti. York, has acquired world rights to 52 smoking, to start a nationwide educa- The Spanish acquisition was the third post -'50 RKO feature films for a base tional program in all schools and uni- such international purchase within the price of $1 million. According to a versities with special effort to reach stu- last six months for McCann -Erickson, joint statement by John B. Poor, presi- dent nurses in hospitals and colleges. It which now maintains 58 major offices dent of RKO General and C. Robert decided to make no recommendations in 24 countries and has some 3,500 Manby, Showcorporation president, the concerning cigarette advertising. overseas employes. In February, Mc- rights are for theatrical reissue and Cann- Erickson took over a group of five television first run. McCann -Erickson buys agencies, Afamal, in South Africa, and Included in the package are "The late in 1962 purchased an agency in Outlaw," "The Naked and the Dead," Spanish ad agency Manila. "Susan Slept Here" and "Back from McCann -Erickson International has Eternity" and such stars as Susan Hay- expanded into Spain with the purchase CBC bylaw is voided ward, John Wayne, Jane Russell and of Ruescas Publicidad, a leading Spanish Following a ruling of the Department Ingrid Bergman. agency with offices in Madrid and Bar- of Justice, Ottawa, J. Alphone Ouimet, Showcorporation also has U. S. TV celona. president of the Canadian Broadcasting rights to RKO features. The Ruescas agency will become a Corp., will again preside at meetings of Mr. Manby is now in Europe in wholly owned subsidiary of Mc-Cann- the CBC board of directors. A bylaw connection with the newly acquired Erickson International with the agency's had been passed in 1959 making the film package. While there, he will at- founder, Francisco Garcia -Ruescas, re- chairman of the board of directors the tend the 13th annual Berlin Film Festi- maining as chairman and general direc- chairman of board meetings and Direc- val, June 21 -July 2 as the U. S. repre- tor of the new firm, Ruescas -McCann- tor R. L. Dunsmore had been appointed sentative of the International Film Im- porters and Distributors of America. Canadian medics declare war on cigarettes More than a decade of Conetruclive Service The Canadian Medical Association / last Tuesday (June 11) approved dis- to &oadcadteri and the eroadcadling J'ndustry. cussions with the Board of Broadcast Governors, the Canadian Broadcasting Corp., tobacco manufacturers and ad- vertising agencies in a war on cigarette HOWARD E. STARK smoking. The association at its annual convention at Toronto decided to ask the Canadian government to declare Brokers -Consultants lung cancer a major public health prob- lem. 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5 -0405 The association represents over 16,- 500 doctors. Its general council recom-

BROADCASTING, June 17, 1963 129 board chairman. CBC appealed and Minister George Mcllraith, said that the The Jackie Gleason Show (BRo n .sT- after four years, the Department of recommendation had been turned down ING, June 10), CBS Films has com- Justice announced its interpretation of on grounds that three French language pleted new sales there on The Nurses, the validity of the bylaw. Mr. Duns- radio stations were economically too The Beverly Hillbillies, True, Zooravna, more, a nonpermanent member of the many for the Ottawa area. Playhouse 90 and the Mighty Mouse board of directors, retains his post as Now in operation is CKCH Hull Playhouse. chairman of the CBC finance commit- Quebec, across Ottawa River from Ot- In addition, CBS Films has signed tee, but not that of chairman of the tawa. Recommended for license recent- renewal contracts for Perry Mason; board of directors. ly was 10 kw station at Ottawa on 1250 Rawhide; Have Gun, Will Travel; kc for CBC. Gunsmoke; Deputy Dawg and The De- 3d French AM for Ottawa There would be too much competition fenders with major Australian commer- is denied license in one market too quickly, the minister cial broadcasters. said. CBS Films recently sold 15 pro- The Canadian Department of Trans- gram series in Nigeria, seven in Singa- port has refused a license for a new Record international pore, six in Korea and three in Thai- French language 10 kw daytime, 5 kw Films land, according to Mr. Baruch. In ad- nighttime station on 1150 kc at Ottawa, gross seen by CBS dition, agreements have been signed for Radio Presige Ltd., Montreal. This CBS Films expects to attain a record with both television networks in Ger- is the first instance of the Canadian gov- gross in international sales for the first many. The new state -owned network, ernment turning down a recommenda- half of 1963, Ralph M. Baruch, vice Zewites Deutches Fernsehen, bought on tion of the Board of Broadcast Gov- president, international sales, reported a long -term basis the majority of news ernors. Announcement of the denial last week in disclosing new sales in and public affairs shows produced by was made at Ottawa by Dr. Andrew Australia, Nigeria, West Germany, CBS News. The commercial network, Stewart, BBG chairman. Thailand, Singapore and Korea. ARD, purchased The Defenders over In the House of Commons, Transport Following the sale in Australia of a three -year period.

EQUIPMENT & ENGINEERING pletely erases, according to the com- pany, the most severely overloaded Set sales, production for April tapes, and actually lowers background Sales of TV and radio receivers 637,443 for April, a drop from 818,- noise levels 3 to 6 db less than some dropped in April, but cumulative TV 510 in March. new (unused) tapes. Price $24.95. totals for the year remain ahead of Television production for April Write the manufacturer at 398 Broad- the same period last year. Radio totaled 548,637 against 696,435 for way for additional information. year-to -date figures, however, are the previous month. Radio produc- Transatlantic photo service RCA considerably behind the same period tion amounted to 1,359,769, com- Communications Inc. is now offering a in 1962. pared with 1,568,381 the month be- "customer -to- customer" phototelex serv- In April, distributor sales of TV fore. ice between London and New York. The sets numbered 395,166 units, a sub- Sales and production figures, as two -way coaxial cable system may be stantial drop from the 601,797 for announced by Electronic Industries leased on a time or demand contract. the month prior. Radio sales were Association last week: Ancillary services include voice com- SALES munication facilities during picture transmission for cuing control. Charge Period Television (with UHF) Radio (with FM) for the circuit is $40 for the first 10 min- Jan.-April 1963 2,036,783 2,525,337* Jan.-April 1962 1,932,729 2,987,497 utes and $4 for each additional minute. PRODUCTION FM stereo monitor Collins Radio Co. Jan.-April 1963 2,287,418 (268,631) 5,547,309 ** (366,333) has introduced new 9O0C -1 stereo Jan.-April 1962 2,200,201 (185,754) 6,098,498 (304,929) modulation monitor which permits ac- * Excluding auto radios. curate measuring and monitoring of ** Includes 2,526,708 auto radios compared with 2,137,627 auto radios previous year's FM stereo multiplex programs. The four months. unit measures main channel, subchan- nel, pilot carrier and SCA carrier inser- tion. Collins also introduced new Technical topics... a tapered design that prevents incorrect 26U -2 stereo limiting amplifier to per- insertion of reels or tapes. Cameras on copters Photo Instru- Standard mit maximum modulation with mini- and modified heads carry 12 -month mum distortion. mentation Corp., New York, has an- warranties. nounced rental of "Astrovision" heli- New camera from Marconi copter camera mounts with special End talks General Precision Inc. has "anti- vibratory" platforms. The mounts terminated negotiation for the acquisi- Marconi Co. announces completely permit panning in a 125 degree arc and tion of the TV broadcast operation of new, solid state, miniature vidicon TV allow a 75 degree vertical tilt. The Thompson Ramo Wooldridge's Dage camera, consisting of the camera and a "Astrovision" rental includes helicopter Division. control unit connected by a lightweight service as well as a technical advisor if multicore cable. The camera itself is Tape eraser desired. The Amplifier Corp. of contained in a stainless steel cylinder, America, New York, has introduced its weighing 91/2 pounds. The control unit All in one A one -component tape re- new heavy -duty professional bulk tape weighs 30 pounds. The 321 series corder head that records, plays back eraser, the Magneraser Senior, designed equipment operates on international and erases, is now in volume production for use with audio, computer, telemeter, standards (anywhere between 405 and by Michigan Magnetics Inc., Vermont - and machine-control tapes; and with 875 lines) and is completely automatic ville, Mich. The metal -faced head has 8, 16, and 35 mm sound strips. It corn- in operation.

130 BROADCASTING, June 17, 1963 FINANCIAL REPORTS Disappointing half for United Artists SEC sale and purchase report for May The following purchases and sales Benedict Gimbel Jr., Sold 2,000, retains Disappointing receipts 11,000; Joseph J. Madden, acquired 250 of United Art- of common stock by officers and di- on option, holds 250 plus 100 through in- ists films should result in a slump for vestment club. rectors of registered companies in Paramount Pictures -Paul Raibourn, the first half of 1963 as compared with broadcasting and allied fields have bought 900, holds 1,900. the similar period of 1962, Arthur B. RCA- Kenneth W. Bilby bought 166. been announced by the Securities & holds 4,280; Rodolfo A. Correa, acquired Krim, president of United Artists Corp., Exchange Commission in its May 648 on option, holds 966. told Storer Broadcasting Corp. -Francis W. the company's annual stockholders Official Summary: Sullivan Companies bought 600, holds meeting in New York last Tuesday 2,300 plus 100 in Mr. Sullivan's own Macfadden- Bartell- Gerald A. Bartell, name; George B. Storer, sold 439,700 (June 11). bought 1,000, holds 222,072; Lee B. Bar- Class B common, retains 418,490 plus tell, bought 200, holds 221 272. 182,750 in trusts (BROADCASTING, April 15). He noted that the first quarter of Metromedia Inc. -Robert A. Dreyer, Taft Broadcasting Co.- Donald L. this year showed a decline in revenue acquired 2,000 on option, holds 2,000; Chapin sold 500, retains 755. and earnings from last year but ex- pressed the view that the second half of 1963 should improve over the first came from its 14 CATV systems, Mr. Seven Arts annual report half of this year. He predicted 1963 Kahn told stockholders in the annual Record sales and earnings would wind up as a "satisfactory" year. report issued June 7. CATV sub- in all phases of activities of Seven Arts Pro- Mr. Krim reported that United Art- scribers increased 25.2% and now num- ductions Ltd., Toronto, were reported ists is strengthening its position in tele- ber over 40,000, he said. last week by Eliot Hyman, president, vision, pointing out that the company Because of loss operations the com- for the fiscal year ended Jan. 31, 1963. will be represented with 41/2 hours of pany is planning to dispose of three of Seven Arts Productions Ltd. is engaged programing weekly on networks this its divisions, Mr. Kahn said. These are in the syndication of feature films and fall, as compared with one hour week- the Communications System and Equip- program series to TV; the production ly last year. The income from these ment Division, Weathers Industries Inc. of motion pictures and the presentation programs will be reflected in 1964, he and Conley Electronics Corp. Both of plays for the stage. added. Weathers, high fidelity components and First quarter through March 30: stereo systems, and Conley, tape car- Fiscal year ended Jan. 31: tridges for broadcasting and industrial Earnings 1963 1962 1963 1962 per share 5 1.08 $ 0.85 Earned use, were acquired last year. Income 19,407,905.00 15,990,874.00 per share $ 0.32 $ 0.51 Earnings Gross income 26,994,000.00 32,065,000.00 Last month Teleprompter sold its before taxes 2.896,793.00 2,055,555.00 Net Houghton, Mich., CATV system to the Net earnings 1,705,793.00 1,100,555.00 before taxes 1,084,000.00 1,757,000.00 Income taxes 506,000.00 841,000.00 Chicago Tribune for $375,000, realiz- Net income 587,000.00 916,000.00 ing a profit of more than $100,000 be- Poryour tower Kahn to sell 40,000 fore taxes, Mr. Kahn said. Other Tele- ROHN prompter cable companies: requirements Teleprompter shares Eugene, Springfield and Coquille, Irving B. Kahn, chairman -president Ore.; Cut Bank, Shelby and Great Falls, check SYSTEMS of Teleprompter Corp., New York, re- Mont.; Elmira, N. Y.; Farmington and ported last week he plans to sell 40,000 Silver City, N. M.; Hawaii Kai, Hono- A complete tower lulu, Hawaii; Johnstown, Pa.; Liberal, shares from his personal holdings of erection service Teleprompter common stock to BSF Kan.; Rawlins, Wyo.; Santa Cruz, Calif. Co., a registered closed -end investment In 1962 Teleprompter had net earn- that has these company. The purchase price is $6 a ings of $55,957 (BROADCASTING, May special advantages: share and Mr. Kahn has the right over 13). a five-year period to repurchase any DEPENDABILITY part or all of the shares at prices rang- RELIABILITY ing from $6.50 to $10 a share. Financial notes ... Mr. Kahn continues to hold approxi- Decca dividend Decca Records Inc. COMPLETE mately 15,000 shares. There are 762,- has announced a regular quarterly divi- ENGINEERING 146 shares of Teleprompter stock out- dent of 30 cents a share on its capital standing, of which 91,026 shares are stock. The dividend is payable June 28 COAST TO COAST held by the Western Union Telegraph to stockholders of record June 17. Dec - SERVICE Co. The sale is expected to be com- ca Records is controlled by MCA. pleted this month. Be sure to obtain price quota. Rollins dividend Rollins Broadcast- tions and engineering assist- During a board of directors meeting ance for your complete tower ing Inc. board voted a regular quarter- on June 7, Victor Muscat, Robert L. needs from America's foremost ly dividend on common stock of 10 Huffines and Edward Krock, chairman, tower erection service. cents a share and an interim dividend president, and treasurer respectively of on Class B common of 5 cents a share, BSF, were elected as three of Tele- payable July 25 to stockholders of rec- prompter's nine -man board of directors. ord June 25. They will be nominees for re- election at the company's annual meeting in July. Dividend declared The board of di- Mr. Kahn remains as board chairman rectors of Trans-Lux Corp., New York, and president of Teleprompter. declared a 15 cents a share quarterly About half of Teleprompter's almost dividend to be paid on June 28 to ROHN SYSTEMS, INC. $5.5 million gross revenues in 1962 stockholders of record as of June 14. 6118 W. RIunM-R.od e.oric, Illinois

BROADCASTING, June 17, 1963 131 FATES & FORTUNES

BROADCAST ADVERTISING Babcock succeeds Lyndon O. Brown, director at Reach- McClinton. Robert ARF chairman and senior VP of Dan- Gibbons also joins Maxon as VP and cer-Fitzgerald- Sample, who will con- television group head on Gillette ac- tinue to serve on committee. Arthur C. count. Mr. Gibbons resigned from Bryan, president of Union Carbide Con- McCann -Erickson, New York, where sumer Products Co. and ARF treasurer - he was television group head. director, named to planning committee. Adrian Brown, James Frankenberry joins Cunning- chairman of plans ham & Walsh as senior executive on board and member of Andrew Jergens account. Mr. Franken- board of management Mr. WatchTan Mr. Greene berry was formerly senior VP and ac- of Los Angeles office count supervisor with Kastor, Hilton, of McCann -Erickson, H. Grady Chandler Chesley, Clifford & Atherton. William elected VP. Mr. Jr., Jeffrey A. Greene Schrepel and Robert Harris named ac- Brown joined M -E in and William S. count executives. Mr. Schrepel, formerly 1952 as copy writer Watchman Jr. elected of Harper -Atlantic sales, assigned to Mr. Brown and in 1956 became VP's of Kenyon & Braniff International Airways. Mr. Har- producer -writer in radio -TV production Eckhardt, New York. ris, formerly of Wilson, Haight & department. In 1957 he was appointed Mr. Chandler joined Welch, will work on United Aircraft ac- copy group head and shortly thereafter agency in May 1962 count. became creative director before taking as marketing group over his present duties which he will Mr. Paul E. Menneg and Leonard H. head; Mr. Greene, an Chandler continue to handle as vice president. Roller elected VP's of Rogers & Cowan account executive, has been with K &E Inc., New York public relations firm. for seven years; and Mr. Watchman, Edward E. Van Horn joins Guild, Mr. Menneg, who joined R &C in Au- an account supervisor, joined agency in Bascom & Bonfigli Inc. as account ex- gust 1960 as executive director of New November 1960. ecutive. Mr. Van Horn was formerly York office, will serve as vice president vice president and director of Smith, David J. Fitzgibbons, executive VP in charge of New York operations. Mr. Henderson & Berey, New York. and director, elected president of Ster- Roller joined firm two years ago and Helen Kane, controller of Lewis, ling Drug Inc. Mr. Fitzgibbons suc- will serve as vice president for account Dobrow & Lamb, Washington, D. C., ceeds Dr. J. Mark Hiebert, board chair- services -corporate division. advertising and public relations firm, man. Dr. Hiebert continues as chair- Robert S. Marker, elected replacing Albert Kin- man -chief executive officer of company. treasurer, former VP and crea- sey, recently named station manager of Melvin Birnbaum elected VP and tive director of Leo WOOK -TV, that city. Burnett Co., Chicago, director of marketing for J. B. Williams Philip Solomon, was joins McCann- Erick- Co., New York. Mr. Birnbaum VP and supervisor of executive vice president and son, Detroit, as VP. previously Warner Brothers Pic- director of Maradel Products. Earlier Mr. Marker was with MacManus, tures account for H. Earl Hodgson, former president John & Adams as sen- Blaine Thompson Co., of Aubrey, Finlay, Marley & Hodgson, Mr. Marker VP and creative joins Lennen & New - Chicago, joins Fuller & Smith & Ross, director with direct responsibility on ell as vice president that city, as VP, member of plans board Pontiac Motor division account. and senior executive and member of executive staff. on Paramount Pic- Herman Raucher joins Maxon Inc. tures Corp. account. Mr. Solomon Jack C. Lawrence as VP in charge of all creative services joins Clinton E. Frank for toiletries division of Gillette. Mr. Burt M. Toppan Jr., director of stock- Inc., Chicago - based Raucher was formerly VP and copy holder and public relations for Womet- advertising agency, as co Enterprises, Miami, joins Los An- broadcast supervisor. geles office of Harshe -Rotman & Druck, For past five years he PR firm, as group supervisor. has been manager of PAAA elects Rush Jack R. Shore, formerly of Eli Lilly radio -TV department J. Milton Rush, manager of and Co., Indianapolis, joins Frank of Drewrys Ltd. St. -based adver- Mr. Lawrence Raleigh Premium Center of Block Associates, Louis U. S. A. Inc. (beer) tising and public relations firm, as ac- and before that was with MacFarland Brown & Williamson Tobacco elected count executive. Aveyard & Co. and Maxon Inc. Rue Corp., board chairman of McClain Dolan, senior writer in both Premium Advertising Association Don Hoyt, Southern California Gas broadcast and print media at Clinton E. of America, New York. William Co., elected president of Publicity Club Frank, elected vice president. P. Dunham was re- elected presi- of Los Angeles at its annual meeting dent and chief executive officer, June 10. He succeeds Len McLean of Caleb J. Penniman, formerly with and Sam D. Thompson, of The Southern Counties Gas Co. N. W. Ayer & Son, joins Foote, Cone & Borden Co., elected chairman of Belding, Chicago, as account executive. association's executive committee. Rita Patterson, senior creative writer Paul at Maxon Adv., New York, joins Richard J. Babcock, president and J. Allen, director of mer- Mogul, Williams & Saylor, that city, as publisher chandising for American Sugar of Farm Journal Inc. and senior copywriter. vice chairman of Advertising Research Refining Co., was newly elected to board of directors. Foundation, New York, named chair- Alfred V. Hansen, former partner in man of ARF's planning committee. Mr. Charles B. Ripin Associates, New York,

132 BROADCASTING, June 17, 1963 regional sales manager of KMCS -FM Se- as sales assistant and copywriter. Mr. Stevenson to head NCTA attle, assumes added duties as general Price replaces Jim Rogers, who moves manager. to Jefferson Productions. Grady Prid- Fred J. Stev- gen, formerly of sales staff of WBT -AM- enson, president Sidney Shear, head of Shear Adv., FM Charlotte, joins WBTV sales depart- of Rogers TV Milwaukee, and former ad manager of ment. Both stations are owned by Jeff- Cable Inc., Rog- Milwaukee Sentinel, named station erson Standard Broadcasting Co. ers, Ark., elected manager of KTWN St. Paul, Minn. national chair- Sydney A. Grayson, Virgil Clemons, man of National sales manager, pro- former president and Community Tele- moted to station manager of KFMB -AM- general manager of vision Association FM San Diego, Calif. Joseph Miller Grayson Enterprises, succeeds Mr. Clemons as sales manager. last week in Se- Mr. Stevenson owners and operators of KSYD -AM -TV Wichi- attle (see story page 124). Other James S. Collins appointed station ta Falls, Tex., joins officers elected are Archer Taylor, manager of WEAW -AM -FM Evanston, Ill. Northwest Video Inc., national Metropolitan Broad- vice chairman; R. Martin S. Fliesler, casting Television as Jack Crosby, Mr. Grayson Westex Cable Corp., secretary; VP and director of general manager of and R. L. Stoner, Eastern Oregon advertising and sales KOVR(TV) (ch. 13) Sacramento, Calif. promotion for WOR- Television Inc., treasurer. Harry H. Packer appointed to local AM-FM-TV New York, sales staff of WJw -TV Cleveland. where he supervised joins copy department of Wermen & promotion, research E. Boyd Seghers Jr., broadcast media Schorr, Philadelphia. and public relations, director at Knox Reeves -Fitzgerald, appointed VP Richard O'Connor appointed sales and New Orleans, joins WGN -AM -TV Chicago Mr. Fliesler general manager of manager for Pepsi -Cola Bottling Co. as sales promotion supervisor. KHJ -AM -FM Los Angeles. of metropolitan Milwaukee. Both stations are owned by RKO General Broadcast- Rollo Fletcher appointed local -re- THE MEDIA ing. Before joining WOR, Mr. Fliesler gional sales manager of KCRG-TV Cedar was an executive on Revlon account at Rapids, Iowa. BBDO, New York. Raymond E. Carow, general manager of WALB -TV Albany, elected president of Georgia Association of Broadcasters last week, succeeding C. C. Smith, pres- ident and general manager of WDEC Americus. Other officers elected are Charles Doss, WROM Rome, VP for Mr. Abbott Mr. Wear radio; Ridley Bell, WRBL -TV Columbus, Mr. Klein Mr. Trittler Donald H. Wear, VP for TV; and Esther Pruett, WTOC VP-general manager Savannah, treasurer. Oliver T. (011ie) Trittler, salesman in St. Louis office of Blair Television for of WTPA(TV) Harris- Jim Suggs named national sales man- past seven years, appointed manager of burg, Pa., named VP- ager of KROD -TV El Paso, Tex. Mr. Blair Television's Los Angeles office, general manager of Suggs was formerly sales executive and effective July 1. He replaces Robert F. WAN-AM-FM-TV Bir- merchandising director. mingham, Ala. Mr. Klein, who resigned to join John Cohan Wear will succeed Van Weatherspoon, sales supervisor Stations as executive VP in charge of Charles F. Grisham, at weTV (TV) Charlotte, N. C., pro- all broadcast properties as well as cable Mr. McCauley in who is resigning (see moted to regional sales manager. Daisy TV division now building systems story, page 134). Replacing Mr. Wear B. Scruggs and Hugh Price join WBTV three coastal California counties. Re- as general manager at WTPA will be Paul Abbott, who will move to Harris- burg from his present post as general manager of wsYE -TV Elmira, N. Y. No APPLICATION -- successor has been named as yet to re- -- SUBSCRIPTION place Mr. Abbott at wsYE -TV. E. Roy BROADCASTING The Businessweekly of Television and Radio McCauley, program manager ,of WTPA, 1735 DeSales Street, N.W., Washington 6, D. C. will assume added duties as assistant Please start my subscription immediately for- general manager. All appointments are t: 52 weekly issues $7.00 104 weekly issues $12.00 Payment attached effective July 1. WTPA(TV), WAPI-TV 52 issues 8 1963 Yearbook Please bill and wsYE -TV are owned by S. I. New- $12.00 house and family. 1963 Yearbook $5.00 Gene Miller, stockholder and VP of name litIe /postion Whitehall Stations Inc. (WTAC Flint, Mich.), elected president. Bob Dell, address Business former program director of WOLF Syra- Home cuse, N. Y., and Eddie Doucette, of John E. Pearson Co., join WTAC an- nouncing staff. Paul Evans elected ray zone state WTAC vice president. company name A. J. (Blondy) Stahmer, national and

BROADCASTING, June 17, 1963 133 Millikin University, Decatur, Ill., last week. The NAB head, who made Mil - CBS Radio Affiliates elect 3 new directors likin commencement address, also was E. K. Hartenbower, cited by university for his "courage, chairman of the affil- integrity and high principles." iate CBS Ra- board of Lee A. Lahey elect- dio Affiliates Associa- ed VP of Robert E. tion, today (June 17) Eastman & Co. Mr. announced the follow- Lahey was appointed ing election results for secretary of repre- Board of Directors in sentative firm in 1962. three districts. Ed Carrell, formerly In District No. 4 Mr. Sanders Mr,;;uccfJff Mr. O'Neill with Post division of (Florida, North Caro- General Foods, named lina, and South Carolina) Charles F. C. Sowell, WLAC Nashville. manager of Eastman's Mr. Lahey R. Sanders, assistant general man- ln District No. 6 (Illinois, In- Dallas office. He succeeds his brother, ager of WSPA -AM -FM Spartanburg, diana, Kentucky, Michigan, Ohio, Al Carrell, who has joined New York S. C., to J. Frank and Arthur R. elected succeed Wisconsin) O'Neill, sales staff of Eastman. Jarman, WDNC Durham, N. C. general manager of WSBT -AM -FM District No. 5 (Alabama, Arkan- South Bend, Ind., was elected to suc- Ray Shouse and Jeff Dane named sas, Georgia, Louisiana, Mississippi, ceed F. Ernest Lackey, WHOP Hop - program director and production man- and Tennessee) James W. Woodruff kinsville, Ky. ager, respectively, at WTAR -Tv Norfolk - Jr., president and general manager The three newly elected district Newport News, Va. Bernie Melton of WRBL -AM -FM Columbus, succeeds directors will serve three years. joins WTAR -FM as staff announcer. Harry Smart, VP and sales manager of placing Mr. Trittler in St. Louis will be count executive. Formerly, Mr. Carl- Blair Television, Chi- William D. McKinstry, manager of St. son was timebuyer at North Adv. cago, elected presi- Louis office of Avery -Knodel. Mr. dent of Chicago chap- Angelo L. Ferraro, former general sales manager of ter of Station Repre- Klein, assistant retail adver- KFRE -TV Fresno, Calif., joined Blair TV sentatives Association tising manager for in 1960. Cohan stations are KSBW-AM- for 1963 -64. Robert The Bergen Evening FM-TV Salinas -Monterey; KVEC -AM -FM Kalthoff, sales man- Record, Hackensack, Mr. Smart and KSBY -TV San Luis Obispo, and ager of Avery -Knodel, N. J., appointed gen- KNGS Hanford, all California. elected VP of chapter; John Boden, ac- eral sales manager of count executive at John Blair Co., Louis A. Severine, former account WJRZ-AM -FM Newark, elected secretary, and George Dubinetz, executive for Direct Mail Service Inc., N. J. Kenneth Silver - VP and sales manager of Robert East- joins KDKA -AM -FM Pittsburgh, in sim- Mr. Ferraro bush, formerly with man & Co., elected treasurer. ilar capacity. Ziff-Davis Publishing Co., joins WJRZ Charles F. Grish- as advertising and promotion director. Donald Phinney appointed market- am, VP of Newhouse Fritz Manes joins Los Angeles office ing and merchandising manager of Broadcasting Corp. of H -R Television Inc. as account ex- WGR- AM -FM -TV Buffalo, N. Y. James and general manager ecutive. He formerly was in Hollywood H. Gardner and Hans J. Mobius join Of WAPI- AM -FM -TV NBC Spot Sales office. WGR-TV'S sales department. Birmingham, Ala., LeRoy Collins, president of National John X. Ward, di- since 1957, resigns to Association of Broadcasters, was award- rector of merchandis- become general man- ed honorary doctor of laws degree from ing for WTOP - TV ager and 25% stock- Washington, appoint- Mr. Grisham holder Of WHNT-TV ed local sales man- (ch. 19), new Huntsville, Ala., outlet Finally ager, effective July 1. now under construction with a pro- Mr. Ward After three long years of ap- joined posed target date of September. Li- WTOP -TV in March prenticeship Ben Waple has been censed to North Alabama Broadcasters 1955 on production made official FCC pen -pal (see Inc., WHNT -TV will have visual power staff. Harry F. Lang- Mr. Ward CLOSED CIRCUIT, May 13). of 563 kw and be affiliated with CBS - ford, salesman with Walter Leaman Mr. Waple, whose name has TV network. Other stockholders of Co., Washington food brokers, succeeds adorned all commission corre- North Alabama Broadcasters Inc. are Mr. Ward as merchandising director. Tine W. Davis, Winn -Dixie Grocery spondence since April 1960 above Chain; Aaron Aronov, Aronov Realty title "Acting Secretary," last week John R. Mulligan, managing editor Co.; and John C. Godbold, partner in lost the acting nomenclature and of Fawcett Publications, joins public Montgomery law firm of Godbold, became secretary. relations department of Group W, West- Hobbs and Copeland. A native of Washington, Mr. inghouse Broadcasting Co., New York, Waple has been with FCC since in an executive capacity. Robert E. Smith, formerly with 1936, when he became a clerk NBC -TV network sales department, in its Mail and File division. He Barbara Cawley joins promotion staff joins Charles Bernard Co., New York, has since been assistant chief of of WEJL Scranton, Pa. as account executive. Company is head- Dockets division, administrative John G. Connolly, member of CBS - quarters for Country Music Network. assistant in General Counsel's TV network press information staff Lee Carlson, since 1961 with Chi- office and assistant secretary of since 1954 and for past two years in cago office of ABC-TV Spot Sales, joins commission. charge of sports publicity, named man- ABC -owned wBKB(Tv) Chicago as ac- ager of press information for CBS Ra-

134 (FATES & FORTUNES) BROADCASTING, lune 17, 1963 dio network. Philip Sterling, assistant division of 20th Century -Fox Televi- tion and distribution of all SG on -the- director of press information for CBS sion. The two writer- producers have air promotional material for company's Radio, appointed to press information been working for some months with network programs. department of CBS -TV network. W. R. Higginbotham, in charge of Fox- Movietone News, on more than 20 pro- Mona Skager, former assistant to Mike Sachs, senior copy and plans gram formats, from five -minute fillers publicity director of KHJ -TV Los An- writer with Al Paul Lefton Co., joins to 90- minute specials. They will have geles, joins publicity department of WFIL- AM -FM -TV Philadelphia as copy exclusive access to 90 million feet of Daystar Productions as administrative director in promotion department. film shot by Fox -Movietone since 1919. assistant to Allan Baiter, director of ad- vertising and publicity. Mansfield C. Via Dick Berg, producer at Revue Stu- Jr., formerly with dios currently set to produce several NEWS WFAA -TV Dallas, joins segments of The Chrysler Show Hosted Wood- Bob Allison, bureau manager in Peters, Griffin, by Bob Hope for 1963 -64 season, elected ward, national - Washington for CBS News, appointed radio VP. Mr. Berg joined Revue in 1961 television news division's producer- director for sales repre- and produced studio's Checkmate series sentative, as TV ac- Europe, succeeding Av Westin, who was that year. Alex Segal named director of recently named producer of CBS Morn- count executive in Dal - Rod Serling script, "A Killing at Sun- las-Ft. Worth office. ing News With Mike Wallace. Among Mr. Via dial." First of segments of Chrysler duties in his new post, Mr. Allison will Polly Clark, former show, "Sundial" will go into production work closely with CBS News' corre- coordinator of special musical and pub- late this month. spondents in Europe to produce news lic relations programs for KMOX St. stories for two half -hour daily news Don Hershey re- elected president of Louis, appointed director of women's broadcasts on CBS -TV network begin - Screen Directors International Guild. affairs at WORL Boston and host of new ing Sept. 2. on- the -air telephone interview program, Other officers elected were Paul V. Timely Topics. Falkenberg, 1st VP; Robert J. Kings- Chuck B. Tudor, former announcer ley, 2d VP; Leslie Goldman, secretary; at WRAJ -AM -FM Anna, Ill., joins wuNI Chuck Crouse, news director of and Robert Braverman, treasurer. Elec- Murphysboro, Ill., as director of news. WLKR(FM) Norwalk, Ohio, joins an- tions were held June 6 at meeting at Jack Canfield named news editor of nouncing staff of wcLV(FM) Cleveland. which membership also voted to ap- WCHS -TV Charleston, W. Va. Mr. Crouse is former program director prove new three -year contract between of Wvxo -FM Columbus, Ohio. SDIG and Film Producers Association Don Hewitt and Leslie Midgley of New York. New agreement was said named executive producer and pro- Tom Campbell joins WFLA -AM -FM to include wage increases and improved ducer, respectively, for this fall's CBS Tampa, Fla., as air personality. fringe benefits. Evening News With Walter Cronkite John Rivers and Jan Claire join an- William H. Terry, for past six years nouncing staff of KAOR Oroville, Calif. production manager of Louis de Roche - "INSURED AGAINST EVERYTHING." PROGRAMING mont Associates, elected VP in charge of production for Sturgis -Grant Pro- YES? Check on the chance that some- out there" will accuse you of Norman Powell, ductions, New York producers of spe- body son of late Dick Pow- cial- purpose films in medicine, health LIBEL ell, appointed produc- and allied fields. Orestes Calpini ap- SLANDER tion supervisor of and head pointed art director animator INVASION OF PRIVACY Four Star Television. at Sturgis- Grant. His immediate respon- PIRACY, VIOLATION OF sibilities will be to su- Eddie Saeta has been appointed as- COPYRIGHT. pervise production of sistant director of Travels of Jaimie two one -hour series, McPheeters, new one -hour series that For these and related hazards our EXCESS POLICY to Burke's Law, starring MGM -TV is producing for ABC -TV, you need Gene Barry, and The Robert Taylor starting this fall on Sun., 7:30 -8:30 hold your loss upon any claim to Show, starring Robert Taylor. Mr. p.m. Mr. Saeta had been in similar whatever figure you choose to Powell, who was associate producer of post at Columbia Pictures. carry yourself - INSURANCE to Saints and Sinners and for several cover the excess. shows in Dick Powell Theatre series Roger Hall, formerly manager of WE ORIGINATED THIS this season, began his career as assistant Philadelphia orchestra, named manager director at Revue Studios in 1958. He of Red Seal artists and repertoire, RCA SPECIAL COVER joined Four Star in 1959. Victor Records. Mr. Hall succeeds AND IT IS USED NATION -WIDE Alan Kayes, who was named manager and is SATISFACTORY John H. Butler, creative director of of record club operations. AND INEXPENSIVE. Compton Adv.'s San Francisco office, elected president of San Francisco chap- Howie Horwitz, former supervisor of Write for details and rates. ter of Academy of Television Arts and 77 Sunset Strip, Surfside 6 and Hawai- Sciences. Other officers elected: Harold ian Eye, signed to long-term contract by EMPLOYERS P. See, KRON-TV San Francisco, first Screen Gems as executive producer. VP; Ernest Rook, California Academy Mr. Horwitz will also work on develop- REINSURANCE of Sciences, second VP; Kelly Quinn, ment of new projects, primarily in dra- actress, secretary; and Ken Langley, matic area for SG's 1964 -65 schedule. CORPORATION Tuberculosis and Health Association of 21 WEST TENTH SUREE-- California, treasurer. Alan Press, director of network op- KANSAS CITY, MO. erations department of Screen Gems, New York. Chimgo Sat Fronc.s Malvin Wald and Jesse Sandler have named promotion production manager, IC7 W.0 ions 17s W. 100 Bush c s, Jackson st been signed to head new documentary responsible for supervision of produc-

BROADCASTING, June 17, 1963 135 (CBS -TV, Monday- Friday, 6:30 -7 p.m. research facility at Torrance, Calif., EDT). Mr. Cronkite will serve as man- AWRT's Washington unit named director of operations for com- aging editor and anchorman, and Ern- pany's Urbana, Ill., facility. Mr. Smith est Leiser, CBS -TV assistant general Simone Poulain, radio - TV succeeds Colonel James W. Anderson, manager, will be overall supervisor. projects officer for Department of who resigned. Mr. Midgley was also appointed execu- State, elected president of Wash- tive producer of CBS News extras. ington chapter of American W. Harry Stout, Women in Radio and Television. senior vice president Randolph L. White and William T. Other officers elected: Mary K. and controller for Slater join WLIB -AM -FM New York as Fisher, WMAL -TV Washington, products machine di- night news editor and newscaster- inter- VP; Phyllis Lawler, Society of vision of U. S. Indus- viewer, respectively. American Florists, treasurer; tries Inc., Chicago, elected vice president Donald E. Brown, Dudley Harmon, CBS News, re- in charge of finance professor at Univer- cording secretary; and Loris M. Molnar, attorney, corresponding for Shure Brothers sity of Illinois College Mr. Inc. (broadcast equip- Stout of Journalism secretary. Elected directors: and ment manufacturer), Evanston, Ill. Communications, Ur- Sophie Altman, WRC -TV Wash- ington; Mary A. Guyol, League of bana, resigns to ac- central area Women Voters; and Ruth Walter, Glen laggi appointed cept position as pro- prod- Voice of America. sales manager for semiconductor fessor of mass com- ucts division of Motorola Inc., Phoenix, munications at Ari- Ariz. Professor Brown zona State College, RCA electron tube division at Harrison, Tempe. The Illinois News Broadcast- J. C. (Nick) Nickens N. J., named to new post of manager ers Association has established appointed central dis- a schol- for microwave engineering programs. arship in honor of Professor Brown, trict manager of Con- Frank E. Vaccaro succeeds Mr. Nowo- who has been executive secretary tinental Electronics of grodzki as manager of microwave prod- group for past 10 years. John Cos., subsidiaries of Cramer, uct engineering, and Dr. Fred Sterzer news director Ling - Temco- Vought, of WILL Urbana, suc- appointed manager of microwave ap- ceeds him as INBA executive secretary. with headquarters at plied research. Richardson, Tex. His Walter Turner, former program di- John A. Kenney appointed regional territory covers 20 rector of WCYN Cynthiana, Ky., as- sales manager for Admiral Corp., with Mr. Nickens states, from Texas east sumes evening news duties at WING headquarters in Atlanta. to Florida and north to Wisconsin and Dayton. Ohio. North Dakota. Mr. Nickens joins LTV George H. Fezell, subsidiaries after three years in govern- Don Hillman, news director of KAIL- for past years di- two mental electronic sales for Collins Ra- TV Fresno, Calif., joins news and music visional merchandis- dio Co. and more than seven years as staff of KIRV, that city. ing manager for appli- producer and director for WOAI -TV San Jake Jacobs joins news staff of KGFJ ances and electronics Antonio, Tex. Los Angeles. at Montgomery Ward, joins The Magnavox Frank L. Weston named director of Bill Hazlett, newsman formerly with Co., New York, as industrial engineering for Oak Manu- Denver's Rocky Mountain News, joins corporate VP and facturing Co., Crystal Lake, Ill., com- Mr. Fezell news department of KNXT(Tv) Los An- sales manager for ra- ponents manufacturer for electronics geles as staff writer. dio-TV division. Mr. Fezell was with and electrical industries. Before joining Magnavox from 1956 through January Oak, Mr. Weston was chief industrial EQUIPMENT & ENGINEERING 1960 as VP and general merchandising engineer for Acme Steel Co., Chicago. Robert L. Werner, executive VP and manager. At same time, Magnavox an- nounced appointments of Richard Kelly general attorney of RCA, elected to INTERNATIONAL company's board of directors. as eastern sales manager and Dale Kelly as western sales manager for firm's con- Harold E. (Hap) Anderson named Markus Nowogrodzki, manager of sumer products division. James T. manager of special projects at NBC microwave product engineering for Smith, general manager of Magnavox's Enterprises. Mr. Anderson will super- vise NBC management services and de- velop investment opportunities over- seas. He was formerly an independent consultant for NBC International as consultant to Jamaica Broadcasting Co. in Kingston, Jamaica. a smart George Middleton Caman, formerly of NBC, joins Kenya Broadcasting acldi,áon Corp., Nairobi, as director general. A. Mike Allan appointed managing Ur;l'tD PRESS director of Technicolor Ltd., London. raRRanor,NE to any Mr. Allan, formerly joint general man- ager of London plant, joined Techni- nausraom color Ltd. shortly after it was formed in 1935. He was also elected to corn - pany's board of directors. George Gunn, joint general manager of Techni- color Ltd. in charge of sales, and Paul

136 (FATES & FORTUNES) BROADCASTING, June 11, 1963 other type roles, having worked in Van Volkenburg, first CBS -TV head, dies scores of motion pictures, in legitimate stock and television. She co- starred J. L. (Jack) late H. Leslie Atlass, then CBS VP with Gale Storm in television series Oh, Van Volken- in charge of network's central divi- Susanna. burg, 59, pres- sion. In 1945 Mr. Van Volkenburg ident of CBS - transferred to New York as general Charles L. Glett, TV from 1951 sales manager of CBS Radio Spot 61, veteran motion to 1956, died Sales, and was named VP and direc- picture studio and in his sleep last tor of operations for CBS -TV in television executive, Tuesday (June May 1948. In July 1951 he was died June 7 in Los 11) at his home elected CBS -TV president. He re- Angeles Cedars of in Merrifield, tired on Dec. 31, 1956. Mr. Van Lebanon Hospital. Re- Minn. Volkenburg was called out of retire- cently named admin- istrative VP of The - Mr. Van Volkenburg He joined ment to become president of M -E Mr. Glett CBS organiza- Productions, subsidiary of McCann - atre - Vision Color tion in 1932 as sales manager of Erickson, from June 1960 to October Corp., subsidiary of National General company -owned KMOX St. Louis, 1961. Corp., he had been associated with par- coming from BBDO, Chicago, where Funeral services were held last ent corporation in various executive ca- he headed agency's radio depart- Friday (June 14) in Brainard, Minn. pacities in recent years. Mr. Glett was ment. He was named president and Mr. Van Volkenburg is survived by one -time VP of CBS -TV network in general manager of KMOX in 1933. his wife, former Kathryn Hurst; his charge of network services in Holly- Mr. Van Volkenburg moved to son, J. L. Jr.; his daughter, Mrs. wood, VP of Mutual -Don Lee Broad- Chicago in 1936 as assistant to the John Nicely, and his mother. casting System and VP of RKO Tefe- radio Pictures. Prior to entering broad- casting field, he was general studio man- ager for Selznick International and Van- Fassnacht, VP of Technicolor Corp., Alpha Epsilon Rho, national radio and guard Pictures. fraternity. Hollywood, were also elected to board television Robert H. Van Roo, 42, director of of directors of Technicolor Ltd. Walter H. Pagen- research and sales development for Chicago, died June 6 of W. B. C. Burgoyne, owner of CKTB kopf, manager of In- wsxa(rv) heart attack there. Mr. Van Roo was St. Catherines, Ont., and daily St. Cath - dianapolis Works, of Wrrt -TV erines Standard, elected president of Western Electric Co., former promotion manager Milwaukee. Ontario Chamber of Commerce. elected president of Armed Forces Com- ALLIED FIELDS munications & Elec- tronics Association for Dr. Elmer H. 1963 -64. Mr. Pagen- Schulz appointed ex- Mr. Pagenkopf kopf succeeds Frank AUTOMATIC ecutive VP and direc- A. Gunther, Radio Engineering Labora- BROADCASTING tor of Armour Re- tories Inc., who has served as national search Foundation, president of AFCEA for last two years. DEMANDS Chicago, which will be renamed IIT Re- Lewis C. Meyer, Air Force financial GEL QUALITY* E search Institute, effec- analysis executive, named financial co- Satellite tive July 1. He re- ordinator of Communications Dr. Schulz places Dr. Haldon A. Corp., Washington. Leedy, who recently was named presi- DEATHS dent of Nuclear -Chicago Corp. Dr. Schulz joined foundation in 1946. He H. Walton Cutshall became assistant director for research Jr., 49, VP in charge operations in 1953 and was elected VP of sales and advertis- of that office in 1958. ing for Eastern Air Lines, died June 8 at Clara S. Logan re- elected president St. Joseph's Hospital, of National Association of Better Radio Stamford, Conn., fol- and Television. New officers elected are lowing long illness. James V. Bennett, first VP (Washing- Mr. Cutshall joined o E. G. Knauss, second VP (Cleve- Mr. Cutshall ton); Eastern in 1939. He 15 KW Restricted Licenses u land); Frank Orme, third VP (Los in C was named director of advertising Another GEL Product for Automation Angeles); Mrs. Victor Roberts, treas- December 1960, and was elected VP KW FM Transmitters are urer (North Hollywood); Elizabeth with supervision for all of Eastern's GEL's 15 operated by holders of restricted licenses, Livingston, corresponding secretary and advertising activities in Sep- sales by FCC waiver. Enjoy high power opera- (Buffalo, N. Y.); and Gertrude Black - last ú tember of year. tion without the extra cost of on duty stock, recording secretary (Los Angeles). ñ Zasu Pitts (Mrs. John E. Woodall), first -class operators. Write for complete E Donel W. Price appointed to faculty 63, film, stage and TV actress whose details. fluttering hands and plaintive manner of Los Angeles State College as televi- GENERAL ELECTRONIC comedi- sion program supervisor. He is also brought her top billing among LABORATORIES, INC. cancer June 7 in Los An- working toward Ph.D. in communica- ennes, died of 195 Massachusetts Avenue tion at University of Southern Cali- geles Good Samaritan Hospital. Al- Cambridge 39, Mass. fornia and is executive secretary of though comedy was her forte, she did

BROADCASTING, June 17, 1963 137 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS Ownership changes ACTIONS BY FCC KTPM(FM) Sun City, Ariz.-Granted as- As compiled by BROADCASTING June 6 owners of WCGO Chicago Heights, Ill.; J. Caperelli is part owner of trucking firm; signment of license from Lowell F. Beer through June 12 and based on filings, Mr. Sullivan is newsman with WCGO; Mr. and Paul E. Mullenix (each 50 %), d/b as Becker is DJ with WCGO; Mrs. Becker is Sun City Broadcasting, to Willard Shoe - authorizations and other actions of the housewife. April 16 initial decision looked craft (100%), receiver. No financial con- FCC during that period. toward grant. Action June 5. sideration involved. Also see KAKA Wick - Woodbury, Tenn. -Cannon Broadcasting enburg, Ariz. Action June 5. This department includes data on Co. Granted CP for new AM on 1540 kc, KAKA Wickenburg, Ariz. -Granted as- new stations, changes in existing sta- 500 w -D. P. O. address Woodbury. Es- signment of license from Lowell F. Beer timated construction cost $20,727; first year (51.4 %), Helen Schultz (32.8 %), Raymond tions, ownership changes, hearing cases, operating cost $30,000; revenue $42,000. Manderville (7 %), Paul E. Mullenix (6.5 %) rules and standards changes, routine Principals: Austin Jennings, Edwin B. and Bradford Blossom (2.3 %), d/b as Wick - Jordan and James H. Larimer (each 33 enburg Broadcasting Inc., to Willard Shoe - roundup of other commission activity. % %). Mr. Jennings is jeweler; Mr. Jordan craft (100 %), receiver. No financial consid- owns WJIG Tullahoma, Tenn.; Mr. Larimer eration involved. Also see KTPM(FM) Sun Abbreviations: DA- directional antenna. CP is funeral director. April 10 initial decision City, Ariz. Action June 5. -construction permit. ERP- effective radi- looked toward grant. Action June 6. ated power. VHF-very high frequency. KXLR North Little Rock, Ark.- Granted UHF -ultra high frequency. ant. -antenna. Existing AM stations transfer of control of licensee corporation, aur.- aural. vis-visual. kw.- kilowatts. w- Arkansas Broadcasting Inc. (15,000 shares watts. mc- megacycles. D -day. N- night. ACTIONS BY FCC issued), from Devane Clarke (7,750 shares). LS -local sunset. mod.-modification. trans. KSKI Sun Valley, Idaho-Granted change Charles R. Rutherford (5000), James K. -transmitter. unl.- unlimited hours. kc- from unl. to SH. Action June 12. Dodson (1,500) and Leonard E. Hoffman Jr. kilocycles. SCA- subsidiary communica- (750) to F. F. Mike Lynch (28 %) and Ber- tions authorization. SSA-special service KWAM Memphis -Granted increased %). power on 990 kc, D, from 1 kw to 10 kw. niece L. Lynch (72 Consideration $147,504. authorization. STA- special temporary au- with DA; conditions. Action June 12. Lynches also own KBYE Oklahoma City, thorization. SH- specified hours. - educa- Okla., KFDI Wichita, Kan., and advertis- tional. Ann. -Announced. APPLICATIONS ing agency. Action June 12. Existing TV stations WXIV Windermere, Fla.-Amendment to KMYC - AM - FM Marysville, Calif. - request to make change in ant. system to Granted assignment of license from John ACTIONS BY FCC change ant: trans. location and install DA Sexton trust (100 %, 50% as trust and system (DA -D). Ann. June 11. 50% as Barbton Inc.) to William T. Stub- KVKM -TV Monahans, Tex. Waived Sec. WDBC Escanaba, Mich.-CP to replace 3.652(a) of rules insofar as- permitting blefield (100 %), tr /as California First Corp. expired CP (which authorized increase in Consideration $220,000. Mr. Stubblefield owns identification as Monahans- Odessa station; daytime power from 1 kw to 10 kw; denied request to identify station with KTOB Petaluma, Calif., and radio -tv and changes in daytime DA system and in- catv management firms. Action June 12. Midland as well, since latter is not within stallation new trans.). Ann. June 7. station's grade of city signal contour and no WROA Gulfport, Miss. -CP to change KVIP -TV Redding, Calif.- Granted as- - extraordinary circumstances exist to war- frequency from 1390 kc to 1400 kc and signment rant waiver. Comr. Bartley dissented. Ac- change hours of operation to unl. using of license from George Fleharty tion June 12. (38 %), Laurence W. Carr (14.37 %), Carl R. power of 250 w -1 kw LS. Ann. June 11. McConnell (22.62 %) KOSA -TV Odessa, Tex. -Waived Sec. KWVR Enterprise, Ore. -Mod. of license and others, d/b as 3.652(a) Shasta Telecasting Corp., to Frank M. of rules to permit identification as to change hours of operation from unl. to Crawford J. Ned Richardson and William Odessa -Midland station. Comr. Bartley dis- SH: Monday -Saturday: 6 a.m. to 6 p.m.; sented. Action June 12. B. Smullin (each 27.37, Mr. Smullin tr /as Sunday: 8 a.m. to 12 noon. Ann. June 6. Redwood Broadcasting Inc.) and others, tr /as Sacramento Valley TV Inc. Considera- New AM stations New FM station tion $1,280,000. Mr. Crawford owns lumber firms; Mr. Richardson owns KPAY Chico, ACTIONS BY FCC ACTION BY FCC Calif.; Mr. Smullin has microwave and New Port Richey, Fla.-Jasmin Proper- Alamogordo, N. M. Jackson Bond CATV interests and is sole owner of Red- ties Inc. Granted CP for new AM on 1500 -Eason wood, part owner of KBES -TV Medford, kc, 250 Jr. Granted CP for new FM on 94.3 mc, w -D; conditions. P.O. address 122 232, 500 Ant. above KOTI -TV Klamath Falls, KAGI Grants West Main Street, New Port Richey. Es- channel w. height Pass and KPIC -TV Roseburg, all Oregon. timated construction cost $13,875; first year average terrain 1,000 feet. P. O. address 1401 Cuba Avenue, Alamogordo. Estimated Stockholders of applicant also have ap- operating cost $34,000; revenue $42,000. plication pending for TV on channel 9 in Principals: W. C. construction cost $8,971; first year operat- Tranter, Reginald Sims, ing cost $18,100; revenue $24,600. Mr. Bond, Redding, which will be dismissed. Action R. C. Tranter and Sam Y. Allgood Jr. June 5. (each 25 sole owner, is employed by KALG Ala- %). Messrs. Tranter are in con- mogordo. Action 5. struction business; Mr. Sims is in real June KOMY Watsonville, Calif.- Granted as- estate; Mr. Allgood is attorney. Action signment of license from Robert H. Dolph, June 5. Existing FM stations d/b as HOMY Inc., to Phillip E. Rather & Rensselaer, Ind.- Jasper County Broad- Craig R. Lawrence Jr. (each 49.78 %) and casting Corp. Granted CP for new AM on ACTION BY FCC Betty Jean Rather & Dorothy Parks Law- 1560 kc, 250 w -D; condition that pre -sun- WZIP -FM Cincinnati- Granted extension rence (each .22 %), tr /as Frontier Broad- rise operation with daytime facilities pre- of time to Oct. 31 to complete construc- casting Co. of California. Consideration cluded pending final decision in Doc. 14419. tion. By letter, denied objection by North $139.000. Messrs. Rather and Lawrence are P. O. address Box 282, Rensselaer. Es- Cincinnati Broadcasting Co. (WAEF -FM), part owners of KMEL Wenatchee, Wash.; timated construction cost $13,221; first year Cincinnati. Action June 12. women are housewives. Action June 5. operating cost $28,000; revenue $48,000. Principals: James Caperelli, James A. WTMC Ocala, Fla.- Granted assignment Sullivan, James J. Caperelli and Anthony APPLICATION of license from Ray H. Gunckel (100 %), d/b Di Carlo Jr. (each 20 %) and Robert R. WMVB -FM Miliville, N. J. -Mod of li- as WTMC Inc., to William L. Matheson Becker and Janice Lee Becker (each 10%). cense to change station location from Mill - (72.72 %) and Robert M. Marks (27.28 %), J. J. Caperelli and Mr. Di Carlo are part ville to Vineland, N. J. Ann. June 7. tr/as Marion County Enterprises Inc. Con- sideration $142,500. Mr. Matheson is lawyer; Mr. Marks owns advertising agency. Ac- tion June 11. KFH -AM -FM Wichita, Kan. -Granted as- signment of licenses from Wichita Eagle Inc. (50 %) and others d/b Radio Station KFH Co., to Walter W. Ahlschlager Jr. and Preston Reynolds Jr. (each 50%), tr /as com- EDWIN TORNBERG pany of same name. Consideration $1,100,- 000. Messrs. Ahlschlager and Reynolds are & COMPANY, INC. both investors. Action June 5. WLLH -AM -FM Lowell, Mass.-Granted transfer of control of licensee corporation, Merrimac Broadcasting Inc. (190 shares is- sued), from Gerald Harrison & Clifford H. Byrnes, executors of estate of Carl S. Negotiators For The Purchase And Sale Of Wheeler (80 shares), Charles W. O'Connor & Clifford H. Byrnes, trustees of estate of Radio And TV Stations Amelia G. Wheeler (40), Gerald Harrison (40), Janet Harrison (20) and Josephine E. Appraisers Financial Advisors Bishop (10) to Arnold S. Lerner (52.5 %), Daniel Lerner (25 %) and Joseph Mufson (22.5 %), tr /as Radio Station WLLH. Con- New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 sideration $275,000. A. S. Lerner (70 %) and West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 Mr. Mufson (30 %) own WADK Newport, R. I.; D. Lerner is account executive at Washington -711 14th St., N.W., Washington,' D.C. Dl 7.8531 WFIL Philadelphia, Pa. Action June 5. WLLH -AM -FM Lowell, Mass.-Granted assignment of license from Arnold S.

138 BROADCASTING, June 17, 1963 r PROFESSIONAL CARDS

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L. H. Carr & Associates R U S S E L L P. M A Y A. EARL CULLUM, JR. Consulting KEAR & KENNEDY 711 14th St., N.W. Sheraton Bldg CONSULTING ENGINEERS Radio & Television Washington 5, D. C. 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE E nglneers REpublic 7 -3984 WASHINGTON 6, D. C. DALLAS Washington 6, D. C. Fort Evans 9, TEXAS Member AFCCE 1000 Conn. Ave. Leesburg. Va. Member AFCCE MElroso 1 -8360 Member AFCCE Member AFOOE

SILLIMAN, MOFFET GEO. P. ADAIR ENG. CO. WALTER F. KEAN GUY C. HUTCHESON CONSULTING ENGINEERS & KOWALSKI CONSULTING RADIO ENGINEERS Radio P.O. Box 4 -8721 -Television 32 CRestview 1405 G St., N.W. Communications- Electronics Associate Republic 7 -6646 901 20th St., N. George M. -SISJgm 1100 W. Abram W. 19 E. Quincy St. 7 -2401 Washington 5, D. C Washington, D. C. Hlclgry Riverside, III. (A Chic ago suburb) ARLINGTON, TEXAS Federal 3 -1116 Member AFCOE Member APOOE Member AFCCE

HAMMETT & EDISON JULES COHEN CARL E. SMITH CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER & ASSOCIATES CONSULTING RADIO ENGINEERS Box 68, International Airport 9th Floor, Securities Bldg. 9208 Wycming Pl. Hiland 4-7010 8200 Snowville Road San Francisco 28, California 929 15th St., N.W., 393 -4616 Cleveland 41, Ohio Diamond 2 -5208 Washington C. KANSAS CITY 14, MISSOURI 5, D. Phone: 216- 526r4j86 Member A.FOCE Member AFCCE Member AFCCE

J. G. ROUNTREE VIR N. JAMES A. E. Towne Assocs., Inc. PETE CONSULTING RADIO ENGINEERS JOHNSON CONSULTING ENGINEER TELEVISION and RADIO Applications and Field Engineering ENGINEERING CONSULTANTS Consulting am -fm -tv Engineers P.O. Box 9044 232 S. Jasmine St. 420 Taylor Applications-Field Engineering Austin 56, Texas Phone: (Area Code 3031 333 -5562 St. DENVER 22, COLORADO San Francisco 2, Calif. Suite 601 Kanawha Hotel Bldg. GLandale 2 -3073 Member AFCCE PR 5 -3100 Charleston, W.Va. Dickens Z -6281

RAYMOND E. ROHRER MERL SAXON WILLIAM B. CARR E. HAROLD MUNN, JR. & Associates CONSULTING ENGINEER Consulting Engineer BROADCAST ENGINEERING RADIO Consulting Radio Engineers AM-FM--TV CONSULTANT 622 Hoskins Street Microwave 436 Wyatt Bldg. Box 220 P. 0. Box 13287 Washington 5, D. C. Lufkin, Texas Coldwater, Michigan Fort Worth 18, Texas Phone: 347 -9061 NEptune 4 -4242 NEptune 4 -9558 BUtler 1 -1551 Member AFCOE Phone: BRoadway 8 -6733

PAUL DEAN FORD BARKLEY & DEXTER LABS., JOHN H. MULLANEY SPOT YOUR FIRM'S NAME HERE INC. and ASSOCIATES To Be Seen by 100,0009 Readers Broadcast Engineering Consultant Donald P. Wise James M. Moran A Division of Multronics, Inc. -among them, the decision -mak- Consulting, Research & ing station owners and manag- 4341 South 8th Street 2000 P St., N.W. Development for Broadcasting ers, chief engineers and techni- Washington 6, D. C. Terre Haute, Indiana Industry & Government cians- applicants for am, fm, tv 50 Frankfort St. Diamond 3 -3716 Columbia 5 -4666 and facsimile facilities. Wabash 2643 Fitchburg, Massachusetts Member 4FCOE ARB Continuing Readership Study

COMMERCIAL RADIO CAMBRIDGE CRYSTALS contact o 7-a MONITORING CO. PRECISION FREQUENCY BROADCASTING MAGAZINE ep 1E 7 llce PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS 1735 De Sales St. N.W. SPECIALISTS FOR AM -FM -TV Direco AM -FM -TV Washington 6, D. C. ryo 103 S. Market 445 Concord Ave., St., for availabilities lli `>Ltory ®!l Lee's Summit, Mo. Cambridge 38, Mass. ' Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Phone: ME 8 -1022

BROADCASTING, June 17, 1963 139 ing Inc. Consideration $52,500. Miss Herrin is school teacher. Action June 11. KSNY Snyder, Tex. -Granted transfer of negative control of licensee corporation, SUMMARY OF COMMERCIAL BROADCASTING Snyder Broadcasting Co., from Flora D. Hughes, executrix of estate of J. T. Hughes Compiled by BROADCASTING, June 12 (50 %), deceased, to Mrs. Hughes (50 %) in- dividually. No financial consideration in- ON AIR NOT ON AIR TOTAL APPLICATIONS volved. Action June 7. Lin. Cps. Cps. for new stations APPLICATIONS AM 3,803 51 133 371 KWUN Concord, Calif.-Seeks assignment 1,088 29 92 193 of CP from Frank M. Helm (39 %), Frank FM C. Reeves 518 60 85 122 M. Helm Jr. (36 %) and Donnelly TV (25 %), d/b as Service Broadcasting Co., to Robert A. (45 %) and Nancy S. (44 %) King and Victor M. (6 %) and Carol (5 %) Ives, tr /as KWUN Inc. Consideration $46,000. Dr. King is dentist, Mrs. King is housewife; OPERATING TELEVISION STATIONS Mr. Ives is general manager of radio agency, Mrs. Ives is secretary of Bible Compiled by BROADCASTING, June 12 Fellowship Hour. Ann. June 7. WDEL -AM -FM Wilmington, Del. -Seeks TOTAL transfer of negative control of licensee VHF UHF TV corporation, Delmarva Broadcasting Co., from J. Hale Steinman (50 %), deceased, to Commercial 486 92 578 Caroline S. Numan, Louise T. Steinman -commercial 47 21 68' and Douglas R. Armstrong, executors of Non estate of J. H. Steinman. No financial con- sideration involved. Also see WEST -AM- FM Easton, WORK York and WLEV -TV Bethlehem, all Pennsylvania. Ann. June 7. COMMERCIAL STATION BOXSCORE WKLY Hartwell, Ga. -Seeks assignment of license from Max G. Pfaender (50 %) and Edna M. Pfaender and Sue M. Hudson Compiled by FCC, May 31 (each 25 %), d/b as WKLY Broadcasting Co., to Mr. and Mrs. Pfaender (each 50 %), AM FM TV tr /as company of same name. Considera- Licensed (all on air) 3,801 1,088 518 tion $12,500. Ann. June 7. 53 29 60 KCHE Cherokee, Iowa -Seeks acquisition Cps on air (new stations) of positive control licensee corporation, Cps not on air (new stations) 130 91 85 Cherokee Broadcasting Co. (95 shares is- Total authorized stations 3,984 1,208 663 sued before transfer, 47 after), from Applications for new stations (not in hearing) 223 181 67 Charles Reznikov (48 shares to be retired) H. (31 constituting hearing) 151 13 54 to Sterling Heil shares, Applications for new stations (in 65.9% of stock after retirement of Mr. Total applications for new stations 374 194 121 Reznikov's shares). Consideration $72,000. Applications for major changes (not in hearing) 255 92 46 Ann. June 12. KDMI(FM) Des Moines -Seeks transfer Applications for major changes (in hearing) 50 3 7 Richards 305 95 53 of control of licensee corporation, Total applications for major changes & Associates Inc., from Donald A. Richards Licenses deleted 0 0 0 (95.4 %) to Maurice L. Test and Albin Cps deleted 0 2 2 Richard Bloomburg Jr. (each 47.7 %); other ownership remains stable. Consideration 'Includes 3 stations operating on unreserved channels $1,500 and assumption of debt. Mr. Test is lawyer; Mr. Bloomburg is program direc- tor of KSO Des Moines. Ann. June 7. WBGN Bowling Green, Ky. -Seeks as- signment of license from Clement L. Cock - WHGB Harrisburg, rel, Elmer L. Hargan, Eugene K. Hornback Lerner (52.5 %), Daniel M. Lerner (25 %) Pa.- Granted assign and J. Paul Brown (each 25 %), d/b as and Joseph Mufson (22.5 %), d/b as Merri- ment of license from Herbert Hendrick Bowling Green Broadcasting Co., to Mr. mac Broadcasting Inc., to same persons in (100 %), d/b as Hendrick Broadcasting Inc. 50 %). to Herbert Schorr, Richard B. Stevens Brown and Robert L. Proctor (each same percentages, tr /as Radio Station and Consideration $26,000. Mr. Proctor is gen- WLLH. No financial consideration involved. Frank E. Greenberg, as trustee for Stan June 7. ford L. Stevens (each 30 %) eral manager of WBGN. Ann. Action June 5. and Mr. Green WJMR -AM -TV and WRCM(FM), all New City, Mich. -Calls unassigned. berg individually (10 %), tr /as East Coas of li- Garden Broadcasting Inc. Consideration $200,000 Orleans -Seeks transfer of control Granted acquisition of positive control of Schorr is sales manager for WDAS censee corporation, Supreme Broadcasting permittee corporation, Garden City Broad- Phil Inc., from Flora Shields Nelson (83% as adelphia; Messrs. R. B. Stevens and Green F. Owens) casting Co., from Austin T. Grant (6.17 %) berg are attorneys. Action June 11, executrix of estate of Chester by Milton Maltz and Robert G. Wright WMBT Shenandoah, Pa.- Granted trans to Mrs. Nelson (83% individually). No (each 28.09% after transfer, 25% before); fer of control of permittee corporation financial consideration involved. Ann. June other ownership remains stable. Considera- Schuylkill Trans -Audio Corp., from Loud 12. tion $500. Action June 7. WDBC Escanaba, Mich. -Seeks assign- H. Murray, Martin F. Malarkey Jr. and Co. WBKH Hattiesburg, Miss. -Granted re- John L. Miller (each 15.6 %) and David R ment of CP from Delta Broadcasting linquishment of positive control of licensee Wolf (13.2 %) to same persons tr /as Altoona to WDBC Broadcasting Co., successor of corporation, Deep South Radio Inc., by Trans -Audio Corp.; other ownership re- Delta. No financial consideration involved. B. L. Blackledge (50 %) through sale of mains stable. No financial consideration in- Ann. June 7. 26% of stock owned by Deep South itself volved. Action June 7. KALV Alva, Okla. -Seeks assignment of to Jimmy Swan, WBKH station manager. WRIB Providence, R. I.- Granted trans license from John H. Goss, Aubrey D. and transfer of 12% from C. Everette Conrow and Homer G. LaForge (each 33 fer of control of Springfield Broadcasting Inc., Boutwell to James Reeves. Consideration Co., parent company of licensee, R. I. Broad Va %), d/b as Alva Communications $4,500 and five years service by Mr. Swan; casting Co., from Paul J. Perreault (86.2 %) to Roger W. Lovett and Merle D. Curfman cancellation of $9,150 note by Mr. Reeves. deceased, to Frances P. Perreault (88% (each 48 %) and Linda K. Lovett and Avis Action June 7. after transfer, 1.8% before). No financia A. Curfman (each 2 %), tr /as Avlin Inc. KBLL -AM -TV Helena, Mont. -Granted consideration involved. Action June 7. Consideration $100,000. Mr. Lovett is at- assignment of license from W. L. Piehi WXCN(FM) Providence, R. I.- Granted torney; Mr. Curfman is broadcast news- (34 %) and more than 15 others, d/b as transfer of control of licensee corporation, man. Ann. June 6. Helena TV Inc., to Bob Magness, Mr. Plehl WXCN Inc., from T. Mitchell Hastings WLEV -TV Bethlehem, Pa.-Seeks trans- & Paul B. McAdam (each 26.67 %), A. W. (15.93 %) and others, d/b as Concert Net- fer of negative control of licensee corpora- Scribner (13.32%) and Darryl A. Lee work Inc., to William C. Hillman and Cal- tion, Associated Broadcasters Inc., from (6.67 %), tr /as Capital City TV Inc. Con- vert C. Groton, co- receivers. No financial J. Hale Steinman (50%), deceased, to Louise sideration $5,000 cash and assumption of consideration involved. Action June 5. T. Steinman, Caroline S. Nunan and obligations in amount of $255,000. Mr. Mc- WNCG and WKTM(FM) North Charles- Douglas R. Armstrong, executors of estate Adam is 99.9% owner of KPRK Livingston, ton, S. C.- Granted assignment of license of J. H. Steinman. No financial considera- Mont., and owner of several CATV systems; from Richard F. Kamradt (60%j and Robert tion involved. Also see WDEL -AM-FM Mr. Scribner previously 9.68% owner of S. Tamblyn (40 %), d/b as KTM Broad- Wilmington, Del., and WORK York and KBLL- AM -TV; Mr. Magness owns several casting, to Mr. Kamradt (79.8 %), Jack WEST -AM -TV Easton, both Pennsylvania. CATV systems; Mr. Lee is KBLL-AM -TV's McGinnis and Albert .1. Stone (each 10 %) Ann. June 7. sales manager. Action June 5. and Minifred C. Kamradt (.2 %), tr /as KTM WEST -AM -FM Easton, Pa. -Seeks trans- KETV(TV) Omaha -Granted transfer of Broadcasting Corp. Consideration $5,000 and fer of negative control of licensee corpora- control of licensee corporation, Herald assumption of debt. Action June 7. tion, Associated Broadcasters Inc., from Liquidating Co., to Peter Kiewit Sons Inc., WREC -AM -TV Memphis- Granted assign- J. Hale Steinman (50 %), deceased, to tr /as Northwest Agencies Inc. Transfer is ment of license from WREC Broadcasting Louise T. Steinman, Caroline S. Nunan routine, as Kiewit Co. has bought Omaha Service Inc. to Cowles Broadcasting Serv- and Douglas R. Armstrong, executors of World Herald, owner of KETV(TV). Ac- ice Inc., parent company of licensee. No estate of J. H. Steinman. No financial con- tion June 5. financial consideration involved. Action involved. Also see WDEL -AM- KSYX Santa Rosa, N. M.- Granted as- June 7. sideration signment of license from W. I. Driggers KBUS Mexia, Tex. -Granted assignment FM Wilmington, Del., and WORK York (100 %), deceased, d/b as K -6 Broadcasting, of license from Thomas R. Elkins (14.67 %), and WLEV -TV Bethlehem, both Penn- to Mary Major Driggers (100%), executrix Joan Elkins (44 %), Herbert A. Winters sylvania. Ann. June 7. of estate of W. I. Driggers, tr /as company (40 %) and James J. Dillon (remainder), d/b WEZN -AM -FM Elizabethtown, Pa.-Seeks of same name. No financial consideration as Mexia Broadcasting Inc., to Lucile U. assignment of license (AM) and CP (FM) involved. Action June 7. Herrin (100 %), db /as Limestone Broadcast- from Ira H. Kaplan (100 %), d/b as WEZN

140 (FOR THE RECORD) BROADCASTING, June 11, 1963 Inc., to A. R. Whiteman (who votes 100% West Oregon Television Broadcasting Corp. By memorandum opinion and order in through Hershey Estates), tr /as Hershey (KPIC, ch. 4) Roseburg, Ore., for recon- consolidated proceeding on AM applications Broadcasting Inc. Consideration $128,000. sideration and stay of Feb. 20 grant of ap- of Calhio Broadcasters, Seven Hills, Salem Applicant is also applicant for new AM in plication of Video Utility Corp for new Broadcasting Co., Salem, and Tele- Sonics Hershey, Pa. Ann. June 11. VHF TV translator station (K07FM) in Inc., Parma, all Ohio, in Docs. 14973 -5, WORK York, Pa. -Seeks transfer of Roseburg, on channel 7, to rebroadcast pro- denied petition by Cleveland Broadcasting negative control of licensee corporation, grams of KEZI -TV (ch. 9) Eugene. Comrs. Inc. (WERE), Cleveland, for leave to inter- Associated Broadcasters Inc., from J. Hale Lee and Ford dissented. Action June 12. vene. Action June 6. Steinman (50 %), deceased, to Louise T. WIRL Television Co. is deemed to have By memorandum opinion and order in Steinman, Caroline S. Nunan and Douglas waived any right it may have had to proceeding on AM applications of Ponce R. Armstrong, executors of estate of J. H. channel 25, Peoria, Ill., its CP is cancelled Broadcasting Corp., Cayey. and Abacoa Ra- Steinman. No financial consideration in- and call letters WIRL -TV are deleted, and dio Corp. (WMIA), Arecibo, both Puerto volved. Also see WDEL-AM -FM Wilming- channel 25 is again available for applica- Rico, in Docs. 14994 -5, granted petition by ton, Del., and WEST -AM -FM Easton and tions filed by qualified applicants. Action WMIA and enlarged hearing issues to deter- WLEV -TV Bethlehem, both Pennsylvania. June 12. mine whether grant of Ponce application Ann. June 7. By order, commission, on request by would be consistent with Sec. 3.35 of rules KOGT Orange, Tex. -Seeks acquisition Pape Television Inc., stayed hearing in concerning multiple ownership and concen- of positive control of licensee corporation, matter of revocation of licenses for WALA- tration of control. Action June 6. Sabine Area Broadcasting Corp., from AM-TV Mobile, Ala., pending commission Hadassah Jacobs (81/.%) and Mrs. John resolution of Pape's petition for reconsidera- ACTIONS ON MOTIONS Levy and Mrs. Robert Sherman (each 4 tion of show cause order. Comrs. Cox and By Chief Hearing Examiner 1/6 %) to Edwin T. Lovelace Jr. (66 ? % %) Loevinger not participating. Action June 12. James D. Cunningham after transfer, 50% before). Consideration By memorandum opinion and order, $20,500. Ann. June 6. commission granted petition by Sundial a Granted petition by Broadcast Bureau Broadcasting Corp. and waived Sec. 1.351 of for extension of time from June 5 to June rules to permit further processing of its 10 to file proposed findings in proceeding on Hearing cases application to increase power of KIBE Palo AM applications of WNOW Alto, Inc. (WNOW), INITIAL DECISION Calif., on 1220 kc -D, from 1 kw to 5 York, Pa. and Radio Associates Inc. kw. Action June 12. (WEER), Warrenton, Va. Action June 6. Hearing Examiner Millard F. French By letter, commission denied request by issued initial decision looking toward grant- Yates Broadcasting Co. for waiver of FM By Hearing Examiner Basil P. Cooper ing applications of Bluestem Broadcasting "freeze" rule and returned its tendered ap- Granted request by Rhinelander Tele- Inc. (KVOE), Emporia, Kan., and KAYS plication for new FM in Sedalia, Mo., with- vision Cable Corp. for continuance Kan., to increase day- out prejudice to its refìling after "freeze" of pro- Inc. (KAYS), Hays, rulemaking proceeding cedural steps in proceeding on its applica- time power of stations from 250 w to 1 kw, is completed, if ap- tion for new AM in Rhinelander, Wis.; 250 plication then complies with rules. continued operation on 1400 kc, w -N; Action continued from June '7 to June 14 date for June 12. June 12. conditions. Action By order, commission exchange of exhibits, and from June 18 to Hearing Examiner Herbert Sharfman further extended June 25 for hearing. Action June 7. issued initial decision looking toward grant- from June 17 to July 18 its stay of effective ing application of Genkar Inc. for new AM date of Feb. 25 report and order to permit By Hearing use of automatic Examiner Thomas H. Donahue on 1230 kc, 250 w, unl., in Gouverneur, logging devices. Addi- Upon request by N. Y. Action June 12. tional time is needed for commission to Camden Radio Inc. complete its study of various petitions (KAMD), Camden, Ark., and by Smackover Hearing Examiner Chester F. Naumo- seeking reconsideration Radio Inc., Smackover, Ark., extended time wicz Jr. issued initial decision looking to- of amended rules. from May 29 to William S. Action June 12. June 14 to file reply find- ward granting application of By order, ings in proceeding on latter's AM applica- Cook for new AM on 1630 kc, 1 kw -D, in commission granted petition tion and Colorado Springs; condition and pre -sunrise by Portage County Broadcasting Corp. for that of Magnolia Broadcasting Co. extension of time to June 24 (KVMA), Magnolia, Ark, Action June 10. operation with daytime facilities precluded to file excep- Granted request by Northern pending final decision in Doc. 14419. Action tions and supporting briefs in consolidated Broadcasters Indiana proceeding on its application for new AM Inc. to extend time from May June 6. in Kent -Ravenna, 27 to June 5 to close record in proceeding Hearing Examiner Walther W. Guenther Ohio, et al. Action June on its application issued initial decision looking toward grant- 11. for new AM in Mishawa- By order, commission granted joint ka, Ind. (Action June 6); by separate order, ing application of Hastings Broadcasting Co. granted petition by Broadcast Bureau for new AM on 1460 kc, 1 kw -D, in Hast- petition by Grand Broadcasting Co., West for Michigan extension of time from June 10 to June 17 ings, Minn.; conditions and pre- sunrise op- Telecasters Inc., MICO Broadcast- file ing Corp. and Peninsular to proposed findings, and - to ten days eration with daytime facilities precluded Broadcasting Co. thereafter for replies. Action pending final decision in Doc. 14419. Action and extended time to July 31 to file excep- June 7. June 6. tions to initial decision and to Sept. 30 for By replies in Grand Rapids, Mich., TV channel Hearing Examiner Millard F. French DESIGNATED FOR HEARING 13 comparative proceeding. Action June 6. On own motion, scheduled further pre - By order, commission granted joint hearing conference for June 21 in proceed- By memorandum opinion and order, motion by Veterans Broadcasting Inc., Syra- ing on application of Wellersburg TV Inc. commission designated for hearing applica- cuse Television Inc., W.R.G. Baker Radio and People's Community Television Assn. tion of Hampden -Hampshire Corp. to in- & Television Corp., WAGE Inc., Syracuse Inc. for new VHF TV translator stations in crease daytime power of WHYN Springfield, Civic Television Assn. Inc., Six Nations Wellersburg, Pa., and LaVale, Md., and Mass., on 560 kc from 1 kw to 5 kw, con- Television Corp., Salt City Broadcasting gave notice to parties that one of main tinued nighttime operation with 1 kw, and Corp. and George P. Hollingbery and ex- purposes of conference is scheduling of change from DA -1 to DA -2; made WGAN tended time to June 25 to file exceptions to date in near future for hearing in matter. Portland, Me., which filed opposing petition, initial decision in Syracuse, N. Y., TV Action June 7. WXTR Pawtucket, R. I., and WTAG Wor- channel 9 comparative proceeding. Action On own motion, scheduled further hear- cester, Mass., parties to proceeding. Action June 6. ing for June 18 in proceeding on application June 12. Granted renewal of license of American of Brush Broadcasting Co. for new AM in WCGC Belmont, N. C.-Designated for Broadcasting -Paramount Theatres Inc., KGO Wauchula, Fla. Action June 6. hearing application to increase daytime San Francisco "without prejudice to such power on 1270 kc, DA -N, from 1 kw to 5 action as commission may deem warranted By Hearing Examiner Walther W. Guenther kw, continued nighttime operation with 500 as result of its final determinations: (1) In proceeding on application of Bay w; issues include Sec. 3.35(a) and 3.35(b) with respect to conclusions and recommen- Shore Broadcasting Co. for new AM in multiple ownership and concentration of dations set forth in report of network study Hayward, Calif., staff; (2) approved procedural control determinations; made WHEO Stuart, and with respect to related stud- ground rules established at June 5 further Va., and WSAT Salisbury, N. C., parties to ies and inquiries now being considered or hearing conference and scheduled further proceeding. Action June 12. conducted by commission." Action June 5. hearing for July 29. Action June 5. WHPB Belton, S. C.; WADA Shelby, N. C. Ra- In proceeding on AM applications of -Designated for consolidated hearing ap- dio I]Inc. (townedd100%o by Stuart VW EEpper- Abacoa Radio Corp. (WRAI), Rio Piedras plications of WHPB to increase power on son) that action on its application to in- (San Juan), and Mid -Ocean Broadcasting 1390 kc -D, from 500 w to 1 kw, and WADA crease power of WKBA Vinton, Va., from Corp., San Juan, respectively, both Puerto to change operation on 1390 kc from 500 1 kw to 10 kw, with DA, continued opera- Rico, approved procedural ground rules w -D, to 500 w -N, 1 kw-LS, DA -N; made tion on 1550 kc, D, will be withheld pending established at June 5 further prehearing WCSC Charleston, S. C., and WSGC Elber- termination of hearing proceeding on ap- conference, and scheduled hearing for June ton, Ga., parties to proceeding. Action June plication of Epperson for new AM in Win- 18. Action June 5. 12WMTS ston- Salem, N. C., in Doc. 14391. Comrs. Murfreesboro, Tenn. -Designated Hyde and Bartley dissented. Action June 5. By Hearing Examiner Isadore A. Honig for hearing application for change of facili- In 250 810 kc, 5 kw- proceeding on applications of Blue ties from 860 kc, w -D, to Island Community Broadcasting Inc. and D; made WHOS Decatur. Ala., party to Routine roundup Elmwood Park proceeding. Action June 12. Broadcasting Corp. for new ACTIONS BY REVIEW BOARD FM stations in Blue Island and Elmwood OTHER ACTIONS Park, both Illinois, respectively, and Evelyn In proceeding on applications of Lara- R. Chauvin Schoonfleld for renewal of li- Capital Cities Broadcasting Corp., Her- mie Community TV Co. and Albany Elec- cense of WXFM(FM) Elmwood Park, in kimer, N. Y.- Waived Sec. 4.732(e)(1) of tronics Inc. for new VHF TV translator Does. 12604 et al., on own motion, post- rules and granted CP for new VHF TV stations in Laramie and Tie Siding, both poned indefinitely July 8 date for exchange translator station on channel 4 to rebroad- Wyoming, in Does. 14552 -6, dismissed Lara- of further exhibits and notification as to cast programs of WTEN (ch. 10) Vail Mills. mie's petition for reconsideration of board's Blue Island's witnesses, and July 15 further Comr. Cox concurred. Action June 12. Jan. 21 action dismissing examiner's request hearing, pending commission action on By memorandum opinion and order, to enlarge issues. Action June 10. Schoonfield petition for stay of further commission (1) granted application of Earl Granted petition by LaFiesta Broadcast- evidentiary proceedings. Action June 5. W. Reynolds for new VHF TV translator ing Co. and extended to June 14 time to station at Burley, Idaho on channel 13 to file exceptions to initial decision in pro- By Hearing Examiner Annie Neal Huntting rebroadcast programs of KIFI -TV (ch. 8) ceeding on its application and that of Mid - is By orders in Rochester, N. Y. TV chan- Idaho Falls anyyd (2) dismissed opposing Cities Broadcasting Corp. for new AM sta- nel 13 proceeding in Does. 14394 et al., tions in Lubbock, Tex. Action June 10. granted petitions (1) by Star Television chn13). Twin bFallls. and Valley)oKBYNBroadcast- Dismissed as moot petition by Broad- Inc. for leave to amend its application to ing Corp., proposed assignee of KBYN. Ac- cast Bureau to enlarge issues in proceeding show supplemental information with respect tion June 12. on application of Port Chester Broadcasting to its stockholders and, on examiner's own By memorandum opinion and order, Co. for new AM in Port Chester, N. Y. commission dismissed petition by South Action June 7. Continued on page 147

BROADCASTING, June 17, 1963 141 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE -Monday preceding publication date.) SITUATIONS WANTED 20t per word -$2.00 minimum HELP WANTED 25t per word-$2.00 minimum. DISPLAY ads $20.00 per inch- STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising requires display space. All other classifications 30¢ per word -$4.00 minimum. No rhsrge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. All transcriptions, photos, Aerucu+TS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). etc., sent to box numbers are Sent at owner's risk. BIDADCASrING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted -(Cont'd) Help Wanted- (Cont'd) Help Wanted -Management Sales Announcers Southern California, immediate opening for For the radio salesman who knows a good Combo deejay newsman. Illinois adult music solid salesman, capable of management, deal, it's Connecticut. Guarantee and com- kilowatt. Fine opportunity for qualified an- with top station multiple chain. Good mission. Good territory. No house ac- nouncer who can gather, write and deliver starting salary. Box G -12, BROADCAST- counts. Travel and entertainment expenses. news in professional manner, present ING. No cut rates. No trade deals. "No promo- bright music shows. Excellent pay, many tions." Good future in expanding corpora- fringe benefits. Send tape, complete resume. Southwest manager for small single market tion. Box H -116, BROADCASTING. Box H -138, BROADCASTING. station. Strong on sales, first phone, some investment preferred. Rapidly growing Sales promotion writer, strong on research, Announcers, first phone, for Boston area market. Salary, profit sharing opportunity. sales presentation and ideas in top five mar- daytlmer. Send resume and tapes, not to be Good references essential. Box H -18, ket. Box H -128, BROADCASTING. returned. Box H -181, BROADCASTING. BROADCASTING. Salesmanger- eastern kw in good small New top 50 format station northeast. Look- Manager sales manager upper midwest city market. Growing area. Base salary plus ing for top dj. Must be bright, fast and of 30,000. Competitive. Agriculture import- overide on gross. Box H -226, BROADCAST- personable with experience. Excellent work- ant to market. Compensation geered to prof- ING. ing conditions. Salary open. Send tape, re- its. Send resume to Box H -69, BROAD- sume and picture. All applications an- Minneapolis . , salesman for nation's most swered. Box H -202, BROADCASTING. CASTING. unique programing. Start straight 25% commission. Future up to you. Box H-195, Staffing all talk station in northwestern (selling) Managers, Sales Manager & Sales - BROADCASTING. Pennsylvania. Need three newsmen. Must outdoor advertising companies in the world have at least three years experience. Box men. These men must deliver Sales Sales Major network station. Pittsburgh -Tri H -206, BROADCASTING. bought state area needs experienced local salesman. ands weeneed local Sales, iregional Excellent opportunity for aggressive man. On the way up? Metro market of over 600.- $ales, national Sales. If you can sell radio, Replies confidential. Send full details and 000 on the prowl for real talent! No Scream- iv, newspapers, magazines, direct mall, out- photo 1st letter. Box H -201, BROADCAST- er or hipster types. Men wanted who sound door or just plain sell, we need you. Send ING. like men, who have personality with a cap- true salary requirements (this is not a give ital F." (funny)! Newsmen! If you have away program) and complete resume to Hottest station on southern Florida's east P.H.D. (Paul Harvey Delivery) Let's hear Box H -229, BROADCASTING. coast needs hotshot salesman sold on coun- from you too. We offer the best pay in try western. Liberal guarantee. 20% com- town. Let's hear what you offer. Box H -213, mission. Box H -211, BROADCASTING. BROADCASTING. Can you sell radio time? Can you sell in a small market where the potential is there Expanding Gulf Coast station seeks perma- Combo man. First class ticket, smooth if you make the call? Our station is looking nent sales personnel. Men who want to show. New England small market. Relocate. for a man, who can come in and take over Box H -235, BROADCASTING. the supervision of our sales department. work and like the challenge selling offers. appearance, must make Send resume including past experience, Must be neat in billing, personal references. financial re- First phone announcers, some engineering. good impression, and most of all must be quirements and photograph. Box H -212, reliable and honest. A good opportunity for WAMD, Aberdeen, Maryland. the right man. Salary and commission will BROADCASTING. be held open. A personal interview will be Announcer strong news and commercials, required at your expense. Apply radio sta- California, KCHJ, Delano. 5000 watts, 1010 tight board. WVOS, Liberty, New York. tion WKDE, Box 512, Altavista, Virginia. kc. ?Z millivolt 244 miles. Serving 1,300,000. $500 guarantee, 25% commission. Send ex- perience, photo. Mature, experienced midwest announcer /dj Looking for capable programer interested for kilowatt adult -programed middle -road in managing our new beautiful air condi- music in daytimer. Married referred. Start tioned fm station. Programing so that the Opportunity for a salesman the Rocky $100. Excellent future. Send returnable station and the man behind it become Mountain vacation land of cool, colorful tape, resume to WAZY, Lafayette, Indiana. a valuable asset to our community of 75,000 Colorado. Salary and commission. Write people. Willing to pay well, but tired of Ellis Atteberry, KCOL, P. O. Box 574 Fort lazy individuals who spends the few work- Collins, Colorado. New modern sound station at Vandenberg of the week reading novels be- missile facility are with wonderful coastal ing hours climate, needs tween cokes. Contact Bill Lipman, WLIP, WORN, Clarksville, Tennessee has immedi- alert experienced first phone Kensoha, Wisconsin. OL 7 -6162. dj. Must have production know how. Send ate opening in sales department, for man tape, picture, and resume to radio station with experience and clean record. Part of KKOK, 3640 Buellton Road, Lompic, Cali- multiple ownership with advancement ex- fornia. Sides cellent. Detailed resume. No phone calls. Columbus, Ohio ... Immediate opening for imme- Top rated 50 kw CBS in southwest needs good salesman, management experience or Well established Virginia station has top notch announcer for 12M -5AM show. ready. Top independent. Growing chain, diate opening for experienced, mature sales- Must have excellent voice, knowledge of good salary plus. Please write fully. Box man with announcing background. The man classics, stable. Send tape, picture, back- G -13, BROADCASTING. chosen will be sales manager with excel- ground to Dan Mograw, KRLD Dallas 2, lent potential. Send tape, resume and ref- Texas. erences in confidence to Box H -178, BROAD- Michigan regional in medium market. Open- CASTING. ing for salesman with year or more small Good combo man wanted at WHRT, Hart- or medium market experience who wants selle, Alabama. to move to larger market and larger in- Here is a top opportunity for advancement come. Replies confidential. Give full de- and income. Sales manager spot is open tails and photo. Box G -258, BROADCAST- for a proven producer. Pioneer station, Available September opportunity with grow- ING. full time operation. Texas market of 86,000 ing chain, announcer -copywriter. Must be metro. Only network affiliation in market, presently employed and furnish top refer- excellent account list. Guarantee plus lib- ences of past employment. KKAN, Phillips- Executive salesmen ... integrity, maturity, eral commission. This is an outstanding op- burg, Kansas. sincerity, and ability, are the qualities we portunity for a man who wants to work and between 38 and seek in executive salesmen can produce. Write Sam Matthews, KGKB, New major full timer needs combo an- 55 years of age. We are a research organi- Tyler, Texas. zation that has developed the most needed nouncer. First phone required. No mainten- Now we ance. Send resume, photo tape to WISZ, and timely ideas in decades. want 2113 N. Charles Street, Baltimore. the seven best idea salesmen in U. S. to Announcers call on newspapers, and radio stations to lease them a service that will enable them Announcer, first phone (no maintenance), to secure a volume o$ new and highly de- Experienced staff announcer for Maryland experienced concert music broadcasting, for sirable year around billing. Renewals are independent. Mature voice, good references, established am /fm (fm stereo); pleasant therefore automatic. Only detailed resumes necessary. Send air check and resume. Box conditions, fringe benefits. Send tape and please. Box H -113, BROADCASTING. G -250, BROADCASTING. resume: WCRB. Boston 54, Mass.

142 BROADCASTING, June 17, 1963 Help Wanted -(Coned) Help Wanted -(Coned) Situations Wanted -(Coned) Announcers Production- Programing, Others Announcers Madison Wisconsin needs a quick aced, Major New York agency needs junior pro - Disc jockey newscaster, young, experienced, clever first phone personality. Send tape ducer-tv commercials. We want a industri- can do play by play baseball. Will locate and resume to Chuck Mefford, WISM. ous man who will be added to our tv pro- anywhere for right offer. Box H -10, duction department. It's a "shirt-sleeves" BROADCASTING, 1st phone announcer, $5,200 up depending Job, best filled by a man who's successfully on experience. Good music, mobile units. producing and directing tape and live com- Boston. Experienced announcer desires po- Top rated 5 kw. New studios, equipment. mercials at a local tv station. Salary up to sition while attending college. Box H -33, Insurance, hospitalization, paid vcations, $7000. Submit resume with references, BROADCASTING. plenty of room to go up. If you're ready to availability and possible dates for interview move up call Jim Jae, ICHMO, Hannibal, in New York. Box H -193, BROADCASTING. Personality. First phone. Best references. Missouri. Available immediately. Box H -36, BROAD- Writer . , fast rewrite unusal happenings; CASTING. Immediate opening at station KOH, Reno plus a feel for creative living material. and KBEE, Modesto. First FCC ticket re- Box H -194, BROADCASTING. Top c/w personality. Thorough back- quired. Permanent position, excellent com- ground. Twenty years experience. Desire pany benefits. Apply in person or send de- block plus sales. Minor investment possi- tailed resume to station managers or per- New Detroit suburban radio station needs ble. Prefer Ohio, all considered. Box H -87, sonnel department, McClatchy Broadcast- complete staff. Only mature, experienced BROADCASTING. ing Co., 21st and Q, Sacramento, California. (at least two years) newsmen and disc jockeys need apply. Engineers with first First phone. dj /announcer with board ex- Swinging deejay with 1st phone for #1 top phone needed. Send complete resume, tape, perience. Prefer east coast location in or 40 station. Minimum technical schedule. Im- salary requirements to WBRB, P.O. Box near Pennsylvania. Box H -91, BROADCAST- mediate opening. Call or write C. A. Bengt- 489, Mount Clemens, Michigan. ING. son, WENE, Endicott -Binghamton, New York. Phone STillwell 5 -3351. DJ- announcer, relaxed style, college. Two RADIO years professional experience, now em- Announcer, 1st phone, 5,000 watt midwest ployed but want to relocate in southwest independent has immediate opening. Em- or southeast. Desire C & W or good music phasis on air work, little maintenance. Run Situations Wanted-Management format. Have wide C & W background. Box own board. Send tape, photo, references, H -95, BROADCASTING. complete resume, first letter, WMIX, Mt. General manager. Prefer one of top 10 mar- Vernon, Illinois. kets. Just one of the best, that's all. Box Virginia announcer-programer, 27, married. H -3, BROADCASTING. 10 years experience. A. P. news award win- At once -great opportunity with adult pro- ner. References excellent. Box H -139, gramed station for three top flight an- BROADCASTING. nouncers. One morning man, one play by 14 years experience all phases announcing play man, one newsman. All tapes wel- through management. Age 37, married. Best Good idea, negro deejay, first phone, tight comed. John R. Speciale, WSSV, P. O. Box references. Seeking change to eastern small board, great production. Box H -165 BROAD- 231. Petersburg, Virginia. or medium market with aggressive growing CASTING. organization. Box H -191, BROADCASTING. Middle of the road announcer, minimum of Nine -year, morning /afternoon humorist (not six months experience. Send tape, photo. merely De- Master's degree- Radio -television major. age reading jokes from books) with pro- and resume to Pete Sanders, KDLA, 36, now seeking more challengining position duction spots a la Freberg. Prefer midwest Ridder, La. in major radio television market. Fully medium. Box H -169, BROADCASTING. Announcer experienced for wake -up show trained and experienced wiring, program- and all around staff work. WNJH. Ham- ing, announcing, sales, tv production- direc- Experienced young, announcer servicing New Jersey. tion, teaching and theatrical booking. Can small market. Any type format. Will send monton, relocate with family immediately. Box H- tape and resume upon request. Box H -176, 196, BROADCASTING. BROADCASTING. Technical Young husband wife team will manage DJ announcer, top 40, available immedi- Wanted: an honest, sober, reliable combo any market. Box H -197, ately, will travel. 3rd phone. Box H -177, engineer -announcer, a man who isn't afraid BROADCASTING. BROADCASTING. to produce. If you are interested in work- ing at a progressive radio station for an Newsman, announcer, salesman, copywriter employer who is fair to his employees. Financial management -CPA, eight years for radio and tv. Three years experience. Write Box H -111, BROADCASTING. diversified experience at all levels of ac- College and service. Programing, production counting, lifelong interest in broadcasting, experience, radio /tv. Box H -205, BROAD- Southern California, immediate opening for wants challenging opportunity in account- CASTING. experienced cut- and -slice magnetic tape ing and financial end of station manage- editor. Preferences shown for man with ment. First phone, announcing, broad ex- announcer -engineer experience. Background perience, advertising background. Resume Hey! You morning all rise and no shine? on request. Box H -199, Top experienced morning man. Comedy information and minimum starting salary to BROADCASTING. style unparralled. Seeking to relocate per- Box H -168, BROADCASTING. manently. Box H -93, BROADCASTING. Engineer- announcer combo with general Desire manager -engineer position. Experi- maintenance ability for fast expanding day- enced in business management and handling Working man's Herb Shriner. Want larger time station. Above average pay for right personnel, can sell, announcing, know ad- market for my highly rated, topical morn- man. Send tapes and resume to George vertising. First ticket, pleasing personality, ing show. First phone. Box H -204, BROAD- Foulkes, Radio WAAC, Terre Haute, Indiana. married, 48-belong to church, civic minded. CASTING. Desire small to medium market. Best of First phone operator straight engineering character references. Box H -203, BROAD- Announcer /dj. Young, cheerful, experi- am -fm -tv union scale. Permanent position CASTING. enced. Summer relief or regular staff. Box now open. Address Finnegan, Chief Engi- H -209, BROADCASTING. WLBC AM- FM -TV, Muncie. neer, Indiana. General manager. Major market only. Good men are rarely available. One is now. Box Announcer, thoroughly experienced in Engineer -announcer-good working condi- H -228, BROADCASTING. news, copy, programing. Deep mature tions and salary for good man. Contact J. voice, pleasant delivery. Presently working B. Delzell, WGTN, Georgetown, South Car- large east coast market. Married, will travel. olina. Wanted, 1st station to manager. Experi- Box H -215, BROADCASTING. enced: Account executive, news director, Engineer- announcer, qualified to asume production, college, single. Box H -145, Start the day number one. Sound good? So complete responsibility of transmitter and BROADCASTING. do I. Good enough to stay number one for studio operation and maintenance. Must be the past six years. Morning humor done willing to do some announcing and other with taste. Box H -216, BROADCASTING. phases of 1 kw daylight operations. Send Experienced manager, salesman, engineer complete resume, tape and references to competent departments, desires change-me- Top 40 di wants to locate in California. Cur- WTYN, Box 940, Tryon, North Carolina. dium market. Good record and references. rently holding down number one evening Box H -190, BROADCASTING. show in area. Also experienced as chief en- Engineer. Some experience. Salary open. gineer. Box H -218, BROADCASTING, WVOS, Liberty, New York. Famous motion picture personality wants DJ experienced? Yes, 5 years worth. Call Programing, Others position as television time salesman. Don area code 717 -885 -8981 anytime or Box H- Production- Marlow Ltd., Box 1621, Hollywood 28, Cali- 219, BROADCASTING. fornia. Number one midwest independent is look - Announcer -salesman wishes to relocate. ing;for an experienced production announc- Currently sign on man with sales reminder er, 'creative and capable of writing agency Sales of day, 26, married, 1 child. 7 years experi- type copy. Send written examples, tape, ence. Good voice, good music, strong sales. salary requirements, and complete resume Prefer midwest but will consider all offers. to Box H -32, BROADCASTING. Successful professional with 50 kw indie in Middle to larger markets only. Box H -221, top 40 market looking for new opportunity. BROADCASTING. Experienced copy writer or traffic girl. Ex- 7 years experience. Good billing picture. cellent.working conditions. Salary commen- Good references. Future a must. Major mar- First phone announcer with 15 years experi- surate with ability. Send full resume with kets preferred. Box H -227, BROADCAST- ence looking for station heavy on country references. Box H -224, BROADCASTING. ING. music. Box H -222, BRQADCA2STING.

BROADCASTING, June 17, 1963 143 Situations Wanted -(Cont'd) Situations Wanted -(Cont'd) Help Wanted - Technical- (Cout'd) TV Engineers and Technicians opening for Announcers Production- Programing, Others experienced technical personnel to con- struct and operate two new television sta- Announcer. Married, two children. Prefer News director. Station must be vitally con- tions in South Carolina. 1st class FCC license news, play by play. 9 years experience. cerned with news and public affairs. Ten required. Positions for transmitter super- Over 100,000 only. Box H -231, BROAD- years experience includes radio, television, visors and transmitter control operators to CASTING. newspaper, public relations, editorials, and begin employment immediately. Apply In documentaries. Major markets only. Box writing giving full qualifications, and ex- H -171, perience. Box H -214, BROADCASTING. Sports director. Not ex- athlete. 9 years BROADCASTING. experience. Heavy play by play. Desperate. Engineer with 1st class phone license for Family man. Medium or major market Program director. Twelve years experience video control transmitter operator, some only. Box H -232, BROADCASTING. all phases of programing; board . . news, maintenance. Experience desirable, but will play by play. Married, three children. Want consider applicant with good technical steady progressive station. Have worked background. Contact Walter Nelson. Engi- Casual man next door dj with two years affiliate market. neering Director, WUSN -TV, Charleston. in number one cost of living area desires NBC -CBS stations in major South Carolina. to relocate. Will consider all offers. Box Bob deVille, Phone 221 -8031, Cleveland, H -233, BROADCASTING. Ohio, write Box H -189, BROADCASTING. UHF station needs man for combined board and transmitter shift. Wire or phone M. J. Program director, highly qualified with ten Lamb, WIMA -TV, Lima, Ohio. Young news director -dj. Now in AM format years experience. Thorough knowledge in FM stereo. Prefers top 40 in Indiana. One all phases of broadcasting. All replies con- Very unusual opportunity for several select year experience all phases radio, hops. fidential. Box H -172, BROADCASTING. and aggressive electronics men, preferably Some college. Box H -234, BROADCASTING. with business experience, to become mail order dealers in 17 year old electronics Newscaster, 13 years: one organization; 37, home -study school. Small investment re- Beginning announcer. Will locate any- married, desire larger eastern market. Box quired for franchise and supplies. Write for where. Can do news, commercials and H -192. BROADCASTING. details and application forms. CSOE. Box tight board. Available immediately. John 10634, Jackson 9, Mississippi. Paterek, 3618 28th Avenue, Astoria 3. N. Y. Seeking prestige radio or tv newsman? Young political science professor, broad- Production- Programing, Others casting consultant, newspaper supervisor at Pennsylvania and Jersey stations; young, university. Edited weekly newspapers. Continuity director. Must know station versatile, experienced announcer with Broadcast experience includes interviews, operations. Capable of taking over in highly bright intelligent delivery, desires full or documentaries. Skillful reporter and writer. competitive s.w. market. Salaried. 400 part -time summer employment. Write or authoritative delivery. Salary secondary to month. Box H -53, BROADCASTING. phone Bill Gordon, 5257 Marwood Road, oportunity. Box H -198, BROADCASTING. Philadelphia 20, Pennsylvania, 215 GLad TELEVISION stone 5 -4625. Good music stations attention. Peedee, nine- teen years experience, wants medium to large market. Take charge man. Good solid Situations Wanted-Announcers First phone wants first job in radio. Good production. Family man. Box H -217, BROAD- voice, college grad. Music authority. Reli- CASTING. Newsman, announcer, salesman, copywriter able, can sell, hard worker. P. O. Box 1361, for radio and TV. Three years experience. San Pedro, California. College and service. Programing, produc- 15 years tv experience in all phases. Con- tion experience, radio /tv. Box H -205, sider station management position and BROADCASTING. others. Heavy in film, news, interviewing East coast area announcer. 1st phone, BA in All replies answered. Box H -236, BROAD- Five years radio experience, college, family, speech, 2 years experience. Age 24, mar- CASTING. desires tv, or combination opportunity. Bass ried. Prefer top 40; will consider 111. Good voice; currently in deep south will con- pay gets good man. Write or call Chuck sider anywhere. Box H -210, BROADCAST- Sidebottom, 1557 Meadowbrook Road, Mea- TELEVISION ING. dowbrook, Pa. TU 7 -1950. Help Wanted Technical Ambitions, bright, eager beginner, seeking position as announcer; single, will travel. For Sale: Ability and experience gained Tape on request. Jack DeWaard, 16 West North Carolina's newest television station. through 20 years broadcast, 10 years tele- 16th Street, Holland, Michigan. WNBE. New Bern, N. C., on air September vision chief engineer. Experienced, con- 1, is receiving additional applications from struction, operation, maintenance. Non professional people for responsible positions drinker, age 42, conscientious, dependable, in sales, traffic, promotion and copy art. efficient. Willing to branch out into new Experienced announcer. Mature voice. Fast Send complete resume to Nathan Frank, fields. 2512 Yellowstone, Billings, Montana. paced references. Piedmont Television Corp., Box 1041, Hen- 252 -3062. sonsColerai Coleraine, Minnesota until June derson, N. C. No collect telephone calls. 27. Phone 86. Personal interviews required. Production- Programing, Others

Seeking first position. Young (18) with good Announcers Director producer -writer, 7 years experi- potential. Have training equivalent to that ence looking for progressive station. Avail- of announcing school. Available immedi- able July 1st. Box H -129, BROADCASTING. ately. Bill Ellliott, 48 Imperial Ave. Pitts- Announcer. Experienced. Southwest lead field, Massachusetts. Telephone Hlllcrest 2- ing network. Above average talent oppor- Newsman- director, 6 years solid radio news 1283. tunities. Excellent benefits. Send resume, experience in New England, college degree pic, tape or VTR. Box H -52, BROADCAST- and ETV. Presently employed, family man. ING. Seeking advancement, preferably news di- Newsman, married, family, seeks news, rectorship. Box H -186, BROADCASTING. sports, N. Y. state area. 4 years experience. News Anchorman personality for leading Presently employed Denver, Colorado. sta- northeastern VHF needed immediately. Attention ETV. An experienced producer - tion. Reply 1570 S. Yates Street, Denver 19, Must be mature personality with a solid director, engineer, speech, dramatics and Colorado. background in news and a proven on -the- technical theater person is looking for a air track record. Box H -159, BROADCAST- position with a new or established etv sta- ING. tion. Willing and capable teacher in all above areas. Have B.S. degree. Willing to Technical work for college assistanship. Would rather Top station in major midwest market is looking for have productive position that fabulous sal- Permanent position with progressive station an experienced newsman who ary. M. P. Stowers, 2420 Club Drive, South can write and deliver editorials in addition Bend 15, Indiana. desired, limited experience, first phone. to routine news work. Send complete re- Prefer Missouri. Box H -140, BROADCAST- sume and photograph. Box H -167, ING. BROAD- Newsman-director 6 years solid radio news CASTING. experience in New England, degree in Com- munication Arts. ETV experienced in tele- vision operations. Seeking tv news oppor- I wanna go home. First phone, presently Qualified studio engineer with Ampex vtr experience. Also one tunity. Presently employed family man. employed one of Dallas, Fort Worth largest transmitter engineer, Box H -188, BROADCASTING. stations seeks work upper Michigan north- some experience, large new studios. RCA ern Wisc. E. T. Since 1948 experienced all transmitter. More new equipment arriving. News photographer, nine years experience phases engineering & DA. Can handle light Full power channel 2 contact KOOK -TV, in all phases of news documentary filming announcing and production, age 37. very Billings Montana's largest metropolitan area. and editing. Presently chief photographer settled, married, children, home sick. Box at highly rated midwest station. Seeking H -175, BROADCASTING. Announcer, some tv, experienced, good better opportunity. Box H -208, BROAD- voice. Tape, resume, photo, references. CASTING. KFBC -TV, Cheyenne, Wyoming. FCC first class license holder. Recent grad- Newsman, over decade radio -television. uate of Radio Engineering Institute of Flori- Presently writes, performs: daily radio, da, Inc. Desires beginning job in radio. No First class radio telephone operator wanted weekend live television, station's editorials. experience. Willing to work for minimum for tv transmitter duty. Experience desire- Abjures 'rip -n- read'; builds concise color- wage for opportunity to learn and advance. able but not necessary. Box H -179, BROAD- ful newscasts. $140 weekly. Box H -184, David Nuttall, P. O. Box 1058, Saraota. CASTING. BROADCASTING.

144 BROADCASTING, June 17, 1963 For Sale WANTED TO BUY -(Cont'd) INSTRUCTIONS-(Cont'd) Announcing programing, console opera- Equipment Equipment tion. Twelve weeks intensive, practical training. Finest, most modern equipment Surplus 3M video tape available. One UHF Television. Need everything. Trans- available. G. I. approved. Elkins School of or two splices in an hour reel. Unable to mitter. Antenna, tower, studio equipment. Broadcasting, 2803 Inwood Road, Dallas 35, use due to client requiring unspllced tape. Box H -220, BROADCASTING. Texas. Box H -60, BROADCASTING. Miscellaneous Sall Francisco's Chris Borden School teaches Used UHF 1 kw RCA Transmitter excellent you what you want: 1st phone and "mod- condition, immediate delivery, a bargain. TV and Radio news directors; coverage of WCET, 2222 Chickasaw Street, Cincinnati ern" sound. Jobs a plenty. Free placement. National Governor's Conference from Mi- Illustrated brochure. 259 Geary Street. 19, Ohio. ami Beach, exclusive, reasonable, free de- tails, write immediately. Box H -207. 1000 watt Western Electric transmitter model BROADCASTING. Since 1937 Hollywood's oldest school de- 443 -A -1. Now tuned to 1050 kc. Good work- voted exclusively to Radio and Telecom- ing condition. Best offer. WPAG. Ann Tour, cooperative non -profit for radio. tele- munications. Graduates on more than 1000 Arbor, Michigan. vision, newspapermen, by air, South Seas, stations. Ratio of jobs to graduates approxi- New Zealand, Australia. January 9, 31 days, mately six to one. Day and night classes. Xmission Line; Teflon insulated, 1%" rigid, $1537 all expense. Extension available to Write for 40 page brochure and Graduate 51.5 Ohm flanged with bullets and all hard- Singapore, Bali, Djkarta, Borneo, Phillip - placement list. Don Martin School of Radio ware. New-unused. 20 foot length for pines, etc. Interviews top government offi- and Television Arts & Sciences, 1653 North $40.00. Quantity discounts. Stock list avail- cials. Nathan Bolton, Bastrop, Louisiana. Cherokee, Hollywood, California. able. Sierra- Western Electric, 1401 Middle Harbor Road, Oakland 20, California. Tern - JOCKEY Joker is a new series of one line plebar 2 -3527. gags for deejays. This publication will be "Do you need a first phone? Train for and habit forming first issue $2.50. Show Biz get your FCC first class license in just five Television/radio transmitters, monitors Comedy Service (Dept BJ) 65 Parkway (5) weeks with R.E.I. in beautiful Sara- cameras, microwave, tubes, audio, moni- Court, Brooklyn 35, New York. sota) Affiliated with modern commercial tors. Electrofind, 440 Columbus Ave., N.Y.C. station. Free placement. Write: Radio Engi- Tell the importance of Radio to prime ac- neering Institute of Florida, Commercial One G.B. color film scanner, new '58. In- counts, potentials opinion- makers is your Court Building, P. O. Box 1058, Sarasota, cludes two Eastman-Kodak model 300 con- community with monthly publication under Florida." tinuous motion projectors in excellent con- your own imprint. $39.95 monthly. Details, dition. Also includes a dual 8 slide disc "Radio Reports Newsletter," 1186 Arlington Announcing, programing, slide system. Also includes preview facili- Lane, San Jose 29, California. first phone, all ties for film and slides. Is currently in phases electronics. Thorough, intensive regular use and well maintained. Ideal way Bingo cards personalized advertising, your practical training. Methods and results to get into color film and slides inex- proved many times. Free placement serv- message , front and back. Many colors, ice. Allied pensively. $27,500. Box H -8, BROADCAST- sizes, prices.a Controls and calculations for Technical Schools, 207 Madi- promotions. Television, radio, newspaper, son, Memphis, Tennessee. 950 me steel ant. 6' single plane 18 -DB com- etc. Buy direct -save. Forsyth Manufactur- plete. 2 for $210. Box H -166, BROADCAST- ing Company 1930, West 41st Ave., Phone FCC license in six weeks. Total cost $285. ING. 433 -7044, Denver 11, Colorado. Our graduates get their licenses and they know electronics. Houston Institute of Elec- Ampex automation (1200A), Schaeffer, rec- 400 "Mike Bits" by top comedy writer. Great tronics, 852 M and M Building, Houston. ord /play, 3-playbacks, electronics 'brain; fill -in's, Bats, quickies. Satisfaction guaran- Texas. CA 7 -0529. 2- Seeburg 200 players, photo cell amp., 2- teed. $3.00 Vinny Healy, 825 -B, West End remote control, reels. New 1961. Ownership New York City, 25. change dropped automation. Box H -174, Train now in N.Y.C. for FCC first phone BROADCASTING. 30,000 Professional Comedy Lines! Topical license. Proven methods, proven result.. laugh service featuring deejay comment, Day and evening classes. Placement assist- 5000 watts AM transmitter BXX BC -5P introductions. Free catalog. Orben Comedy ance. Announcer Training Studios, 25 W. about 5 years old. Write Box H -183, Books, Atlantic Beach, N. Y. 43rd, N. Y. OX 5 -9245. BROADCASTING. "Quick Quips" Jokes, one -liners, comedy. Collins 20 V2. 1000 watt transmitter -used ad -libs for deejays. Also "Disc Hits," record Since 1946. Original course for FCC first only 18 months. Best offer. Box H -153, info. $5.50. Del Mar Radio Features, P.O. phone operator license in six weeks. Over BROADCASTING. Box 61, Corona Del Mar, California. 120 hours instruction and over 200 hours guided discussion at school. Reservations Used 1000 watt transmitters. Collins, RCA. Helicopters for lease yearly, for traffic time required. Enrolling now for classes starting Gates, Raytheon. Trade -ins, same only two newsphoto, promo. Very reasonable. Tax July 10, October 9. For information, refer- years old. Excellent buys. Write for list. deductible. Box E -33, BROADCASTING. ences and reservations, write William B. Bauer Electronics Corporation, San Carlos. Ogden Radio Operational Engineering California. School, 1150 West Olive Ave., Burbank, BUSINESS OPPORTUNITY California. P -60. Magnecord with new carrying case $300. Robert O. Moran, WBEL, Beloit. Wis- Unlimited funds available for radio and consin. television roperties. We specialize in Special accelerated schedule. The Los financing for the broadcasting industry. Angeles Division of Grantham Schools is Federal 3dk fm transmitter model 192 -A. Write full details to Box 205A, BROAD- now offering the proven Grantham first Best offer over $1500 takes it. Bob Admas, CASTING. class license course in a special accelerated KUTE, 217 West Broadway, Glendale 4, schedule. Taught by a top notch instructor, California. this class is "success tested" for the man INSTRUCTIONS who must get his first phone in a hurry. Western Electric 5 -A fm monitor $500 The next starting dates for this accelerated Raytheon RL -10 limiting amplifier, $250. FCC first phone license preparation by class are July 8, and September 9th. For WABQ. Cleveland. Ohio. correspondence or in resident classes. free brochure, write: Dept. 3 -B, Grantham Grantham Schools are located in Hollywood, School of Electronics, 1505 N. Western BTX -LA sub carrier plug in type back- Seattle, Kansas City and Washington. Write Ave., Los Angeles 27, California. ground music. Audiomation laboratories for our free 40 -page brochure. Grantham autospercer. Presto Model 625 tape play 4chool of Electronics, 1505 N. Western Ave., Jobs waiting back model A -909 -1 preamplifier. Used 6 for first phone men. Six weeks months. Best offer WCLE, Cleveland, Ten- Hollywood 27, California. gets you license in only school with operat- nessee. ing 5 kw station. One price includes every- Elkins training now in New Orleans for FCC thing, even room and board. Can be Five kilowatt RCA transmitter, now tuned financed. American Academy of Elec- First Class License in 6 weeks. Nationally tronics, WLIQ, Sheraton Battle House, to 1250 kc. Model 5 -C water cooled WRYT, known for top quality theory and labora- Mobile, Alabama. Inc., Pittsburgh 30, Pa. tory instructions. Elkins Radio School, 33$ Saint Charles, New Orleans, Louisiana. Pittsburgh, Pa. FCC First Phone ac- WANTED TO BUY celerated "success- proven" course now in Be prepared. First class F.C.C. license in Pittsburgh. Day or evening classes. Free weeks. Top quality theory and labora- placement. American Broadcast & Elec- Equipment six tronics School, 415 Smithfield St., Pitts- tory training. Elkins Radio License School burgh 22, Pa. Phone 281 -5422. of Atlanta, 1139 Spring St., N.W., Attanta, Wanted: 150 foot tower console, micro- Georgia. phones and other related equipment. Build- Employment Service ing new station, Box H -149, BROADCAST- FCC first phone license in six weeks. ING. Guaranteed instruction in theory and laboratory methods by master teachers. G. I. approved. Request free brochure. PROFESSIONAL Tower wanted, self supporting. Contact Bill ALL BROADCAST PERSONNEL PLACED Chapman, Box 3297, Birmingham Alabama. Elkins Radio License School, 2803 Inwood Road, Dallas, Texas. MOST MAJOR U. S. MARKETS 251 -5117. MINOR- MARKET MIDWEST SATURATION WRITE FOR APPLICATION NOW Need 5 or 8 layer super turnstile antenna Elkins Radio License School of Chicago - Six weeks quality instruction in laboratory BROADCAST and 25 kw vestigial sideband filter for to television channel 2. Write stating make, methods and theory leading the F.C.C. EMPLOYMENT SERVICE model, condition, and prices. Box G -321, First Class License. 14 East Jackson St., BROADCASTING. Chicago 4, Illinois. 4825 10th Ave. So. Minneapolis 17, Minn.

BROADCASTING, June 17, 1963 145 RADIO Help Wanted -(Cont'd) For Sale- (Cont'd) Help Wanted-Announcers Technical Stations

TALENT ONLY! TELEVISION TECHNICIAN Dominant 50,000 watt independent MODEL FM STATION FOR SALES Progressive VHF -CBS affiliate in mid - Established independent 11i station in metro- one of North America's great South needs experienced man for studio politan Southeastern market serving coverage radio stations . seeks North maintenance and operation. lot class area of half -million homes from ideal mountain- top site. housed in new America's greatest radio personali- license required. Send resume, refer- Entire operation build- ties. We're prepared to pay for the ences, salary requirements, and recent ing beside major highway. Low overhead opera- exceptional talent we require. In- photograph. tion with semi- automation and ready for low - sound, cost conversion to stereo. Finest equipment pur - tensive experience, bright Box H -230, BROADCASTING dieted new. Established audience and quality swift pacing, and a definite person- clients. Also multiplexing background music to ality are all necessities ... comedy twenty clients with unlimited opportunity for an asset. We're part of a major expansion. Esclusive taped music franchises for 'market chain with unusual staff both main channel and background services. Owners must sell due to press of other' interests. stability. No 'phone calls . . . send air check tape, and complete resume Production- Programing, Others Terms. Box H -223, BROADCASTING. L to: Box H -170, BROADCASTING.

PRODUCER -DIRECTOR NEW ENGLAND Capable of handling a variety of 1 Low frequency AM with superb studio and /or remote assignments. / coverage of 500,000 population ANNOUNCER Ability to handle switcher and ca- 1 pacity to prepare documentaries ' market. Steadily growing gross also vital. Write complete informa- exceeded $145,000 last year. Sta- Bright, fast paced tight produc- tion to: tion in the black and owns excel- duction. No Rock and Roll! 1st PROGRAM DIRECTOR, WHAS -TV lent building and land. $200,000 ticket desirable and will bring LOUISVILLE 2, KENTUCKY cash or $250,000 on terms. more money. Play -by -play ex- Box H -238, BROADCASTING perience also desirable. Job is ready now, but will wait for Miscellaneous the usual notice. Send tape To buy or sell Radio and /or TV prop- erties contact. & resume to Box H -200, BROADCASTING PATT McDONALD CO. P. 0. BOX 9266 - CL 3 -8080 WARNING AUSTIN 17, TEXAS The 3 "R's" of Broadcast Advertising SITUATIONS WANTED RECOMMENDED- RELIABLE Production- Programing, Others RETAILER ... is a copyrighted feature usable under franchise only. THE PIONEER FIRM OF TELE- Contact Clem Morgan, VISION AND RADIO MANAGE- To: Radio /TV Station Owners OWNER KWSK, Pratt, Kansas. MENT CONSULTANTS From: A One Man Task Force Do you need an experienced broadcaster ESTABLISHED 1946 to handle multiple duties for you? Negotiations Management . .. A programing executive? WANTED TO BUY Appraisals Financing . .. A writer- director-producer? HOWARD S. FRAZIER, INC. . . . A promotion specialist? A creative /administrative supervisor? Stations 1736 Wisconsin Ave., N.W. Write for details: P. 0. Box #1638 Grand Washington 7, D. C. Central Stat'n, New York 17, New York. STATIONS FOR SALE MULTIPLE STATION OWNER YOUNG 3 IN 1 EXEC. GROWING WESTERN MARKET. FuIltime. Gross $200,000. Priced $300,000. Publicity, Promotion, Public Affairs. Any one seeks profitable full time outlet in at or all three. Proven record with network O & O good southeastern market. Principals EASTERN REGIONAL. Daytime. Priced at and other firms. Lured away from broadcasting $85,000. $30,000 down. for more money and now find broadcasting is only. more important to rue. Ready to come back for Box H -173, BROADCASTING $10.000 phis. JACK L. STOLL & ASSOCS. Box H -237, BROADCASTING Suite 600 -601 6381 Hollyw'd Blvd. Los Angeles 28, Calif. HO 4 -7279 TELEVISION For Sale Pa. single daytimer 120M terms Help Wanted-Management Ga. single fulltime 85M cash Stations Fla. single daytimer 35M cash M. W. medium power 225M 35M PROMOTION AND Fla. medium power 150M 30% N. E. metro daytimer 200M 50M fi MERCHANDISING MANAGER S. W. large FM 75M cash needed immediately. Strong Profitable And others promotion. Opportunity for current assistant to head up own depart - CHAPMAN COMPANY ment. Good growth potential. Send Regional 2045 Peachtree Rd. N.E., Atlanta 9, Ga. complete story first letter including .. salary requirements. Daytime. WRDW -TV in one of Southwest's Richest AUGUSTA, GEORGIA : and Fastest Growing single -sta- To reach everyone in BROAD- :g tion growth markets. $180,000. ¡,r Box H -180, BROADCASTING Sales CASTING and its allied fields. You Can't Top A SALES MANAGER FOR SALE: EXCELLENT For Midwest UHF station in VHF Arkansas daytimer in growing, stable CLASSIFIED AD market. No conversion problem for market. Operating in black. Price is fast growing station. Need hard right. Deal direct with owner. Only WB R OA CASTI N G worker and sales leader. qualified operators need inquire. THE eUSINESSWELNLY OF TELEVISION AND RADIO Box G -218, BROADCASTING Box H -223, BROADCASTING

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146 BROADCASTING, June 17, 1963 Continued from page 141 normal license term: KGA Spokane, Wash.; trans. at main trans. site; remote control WERI Westerly, R. I.; KGON Oregon City, permitted. Ore.; WHUS(FM) Storrs, Conn.; KIMO WLIB New York -Granted license cover- motion, reopened record and incorporated Hilo, Hawaii; WHWB Rutland, Vt.; KRED ing increase in aux. power by using old therein by reference information concern- Eureka, Calif.; WMEB -FM Orono, Me.; main trans. as aux. trans. at main trans. ing change of residence and position of J. WBNC Conway, N. H.; WMNB North site. Lynn Johnston and closed record; (2) by Adams, Mass.; WBOR (FM) Brunswick, WXKW Troy, N. Y.- Granted license Genesee Valley Television Inc. for leave to Me.; WMUA(FM) Amherst, Mass.; WBUR covering installation of aux. trans. amend its application to show death of Ray (FM) Boston; -FM F. Healy and related facts and, on ex- WHSR Winchester, WSYR Syracuse, N. Y.- Granted license aminer's own motion, reopened record and Mass.; WEGP Fitchburg, Me.; KHBC Hilo, covering installation of new alternate main incorporated into record by reference facia Hawaii. trans. stated in amendment and closed record; WKNT -FM Kent, Ohio -Granted CP to WVOC Battle Creek, Mich.- Granted and (3) granted motion by Rochester Area install new alternate main trans. mod. of CP to change ant.- trans. location Educational Television Assn. Inc. to strike *WHAD(FM) Delafield, Wis.- Granted and type trans. and make changes in ground portion of step V pleading by Community mod. of CP to change type ant.; ERP 75 kw. system; conditions. Broadcasting Inc. and dismissed as unneces- K7OBS Naalehu and Volcano Area, KETO -FM Seattle- Granted mod. of CP sary 27 Hawaii, and K74BA Naalehu and Pahala, to make change in transmission line. Community's May motion. Action Hawaii, Kilauea -Kau Community TV Assn. WKRZ Oil City, Pa.- Granted authority June 10. -Granted assignment of licenses for UHF to remain on 'air for period beginning June Hearing H. TV translator stations to Kaiser Industries 8 and ending Sept. 21, while WSAJ ceases By Examiner Gifford Irion Corp.; consideration $1 each; without preju- operation for summer recess. Continued June 11 conference to Sept. dice to further action Commission may KETO -FM Seattle- Granted extension of 3 in proceeding on application of Broward deem appropriate as result of pending completion date to Aug. 9. County Broadcasting Co. for license for criminal antitrust suit of U. S. v. Kaiser Granted licenses for following: WCGR WIXX Oakland Park, Fla. Action June 10. Aluminum & Chemical Sales Inc., Criminal Canandaigua, N. Y., and redescribe ant. Upon request by Broadcast Bureau, Case No. 2124, U. S. District Court for height as 163 feet; WXKW Troy, N. Y.; continued further hearing from June 7 to Eastern District of Pennsylvania, filed Oc- WFSR Bath, N. Y. June 21 in proceeding on applications of tober 31. 1962. Granted licenses for following: WHCL- WIDU Broadcasting Inc. and Al -Or Broad- WO2AD Waynesville and Hazelwood, both FM Clinton, N. Y.; WGSU(FM) Geneseo, casting Co. for new AM stations in Ashe- N. C.- Granted mod. of CP to change type N. Y.; WRRH(FM) Franklin Lakes, N. J. boro and Mebane, respectively, both North trans. for VHF TV translator station. Carolina. Action June 7. Action of June 4 Granted petition by Helix Broadcasting Actions of June 10 Luis Prodo Martorell, Dorado, P. R.- Co. for extension of time to June 21 to file Granted renewal of licenses for follow- Reconsidered and set aside May 28 grant of reply findings in proceeding on its applica- CP for new AM on 1030 kc, 10 kw-D. hon for new AM in La Mesa, Calif. Action ing, on which action had been deferred, for June 7. normal license term: WBBF Rochester, N. Y.; WEVD New York; WBGO(FM) Actions of June 3 By Hearing Examiner Jay A. Kyle Newark, N. J.; WHAZ Troy, N. Y.; WCRV Tahoe Translator Co., Bijou, Calif.- Washington, N. J.; WPOW New York; Granted CPS for new UHF TV translator Granted petition by Broadcast Bureau WMBO Auburn; WPDM Potsdam; WMBO- stations, on channels 79 and 82, to translate for extension of time from June 12 to June FM Auburn; WLNA Peekskill, all New programs of KXTV(TV) (ch. 10) Sacra- 21 to file proposed findings and conclusions York; WNNJ -FM Newton, N. J.; WWOL- mento and KTVU(TV) (ch. 2) Oakland, of law in proceeding on application of AM-FM Buffalo. both California. Geoffrey A. Lapping for new AM in Blythe, WFPG Atlantic City- Granted CP to in- Potter Valley Television Assn., Potter Calif. Action June 10. stall old main trans. as aux. trans. at main Valley, Calif.- Granted CP for new VHF trans. site; remote control permitted. TV translator station, on channel 6, to By Hearing Examiner WFAB Miami -South Miami- Granted CP translate programs of KTVU(TV) (ch. 2) Forest L. McClenning to install new aux. trans. at main trans. site. Oakland, Calif. Granted request by Port Chester Broad- KCID Caldwell, Idaho -Granted CP to casting Co. to close record in proceeding on install old main trans. as alternate main Action of May 29 its application for new AM in Port Chester, nighttime and aux. daytime trans.; remote A. W. Brothers, Weavervllle, Calif. - N. Y and ordered that proposed findings control permitted. VHF TV translator KSJB Jamestown, N. D.- Granted CP to Granted CPs for new shall be filed by July 8 and, on own motion, install aux. loca- stations, on channels 4 and 5, to translate cancelled June 11 hearing conference. Ac- new trans. at main trans. programs of KHSL -TV (ch. 12) Chico, and tion June 6. tion. KVIP -TV (ch. 7) Redding, both California. Granted motion WCRV Washington, N. J.- Granted li- by Broadcast Bureau cense covering installation of aux. trans.; and continued June 24 hearing to July 10 delete remote control. Action of May 22 in Perrine -South Miami, Fla.. TV channel Granted 6 proceeding. KAHI Auburn, Calif.- Granted request Wendover City, Wendover, Utah- Action June 4. to continue existing pre- sunrise operation CPs for new VHF TV translator stations, with DA -D and power of 1 kw between on channels 8, 10 and 12, to translate pro- By Hearing Examiner 2), KCPX -TV Chester F. Naumowicz hours of 4 a.m. and local sunrise until final grams of KUTV(TV) (ch. Jr. decision is reached in Doc. 14419 or until (ch. 4), and KSL -TV (ch. 5), all Salt Lake In proceeding on applications of Charles directed to terminate such operation, City. County Broadcasting Inc. and Dorlen whichever occurs first. Broadcasters Inc. for new AM stations in KCFM(FM) St. Louis- Granted mod. of Rulemakings La Plata and Waldorf, respectively, both CP to increase ant. height to 440 feet and Maryland, in Docs. 14748 -9, scheduled hear- change type ant. PROPOSED ing conference for June 13 at which time Commission invites comments to notice parties shall be prepared to advise hearing Actions of June 7 as- examiner of progress in reaching agreement of proposed rulemaking looking toward -TV Scranton, Waived Sec. signing channels 20 and 26 to Phoenix, on pending controversy as to conductivity, WNEP Pa.- Harkins and shall also be prepared to state whether 3.682(a) (15) or rules and granted CP to Ariz., as petitioned for by Dwight they wish opportunity to present rebuttal operate on regular basis with reduced aural and Power Television Inc.. respectively. of 53.7 kw (main trans. and ant.); Assignments would necessitate concurrence evidence with respect to portions of direct ERP In his petition for cases heretofore received. Action June 10. condition. of Mexican authorities. KPFA(FM) Berkeley, Calif.- Granted CP channel 20 assignment, Harkins indicated Upon request by Broadcast Bureau, ex- main trans. at main his interest lies in utilizing channel for tended time from June 10 to June 21 to file to install new alternate chan- proposed findings in proceeding on applica- trans. site; conditions and without prejudice subscription TV, and requested that tions of Edina Corp. and Tedesco Inc. for to such further action as commission may nel, if assigned, be designated for this new AM stations in Edina deem warranted as result of outstanding special purpose. Designation is not neces- and Blooming- inquiry into affairs of Pacifica Foundation. sary since, if channel is assigned to Phoe- ton, respectively, both Minnesota. Action authorization to con- June 7. WUPI(FM) Lynn, Mass. -Granted re- nix, applications for call duct subscription TV operations on it could quest and cancelled license: delete be filed; however, they would have to By Hearing Examiner Herbert Sharfman letters. comply with conditions of commission's Pursuant to agreements reached at June WCOC -TV Meridian, Miss.- Granted ex- third report on subscription TV in Doc. 4 prehearing conference in roceeding on tension of completion date to Dec. 4. 11279. Action June 5. application of K BAR J Inc. for new AM in Hastings, Neb., scheduled certain procedural Action of June 6 PETITIONS FOR RULEMAKING FILED dates, and hearing for June 24. Action June KO9FX Cicleville, Utah- Granted mod. of John J. Tibiletti, Houston- Requests 4. CP to change frequency to channel 9, type amendment of rules by addition of channel Upon request by applicant Prince Wil- trans. and make changes in ant. system for 30 to Victoria, Tex. Received May 31. liam Broadcasting Corp. (WPRW), Manas- VHF TV translator station. Guadalupe Valley Telecasting Inc., sas, Va., and without objection by other Bishop, Tex. -Request institution of rule - parties in consolidated AM proceeding in Actions of June 5 proceedings looking toward amend- Docs. 14873 et al.. further extended time making to ment of television table of assignments as from June 5 to June 7 for final exchange of WGVE(FM) Gary, Ind -Granted CP Victoria, Tex.: add channel 25; 295 follows: engineering and Sec. 307 (b) exhibits. Action change frequency to 88.7 mc; ERP w; 25 and add 83 feet. Cuero, Tex.: delete channel June 4. ant. height channel 30. Received June 3. WDCX(FM) Buffalo- Granted license; WKNX -TV Saginaw, Mich.-Requests By Hearing Examiner Elizabeth C. Smith specify main studio and remote control institution of rulemaking proceeding by Pursuant to agreement of counsel at sites. making following changes in table of as- June 10 prehearing conference in proceed- WCGR Canandaigua, N. Y.- Granted li- signments: Saginaw: delete channel 57-, ing on application of Eastside Broadcasting cense covering change in ant.- trans. loca- add channel 25-; Midland, Mich.: delete Co. for new AM in Phoenix, Ariz., con- tion and changes in ground system. channel 25-, add channel 57 -. Received tinued July 15 hearing to Oct. 2. Action WENT Gloversville, N. Y.- Granted li- June 5. June 30. WSIU -TV Carbondale, Ill.- Requests cense covering use of old main trans. as amendment of rules so as to allocate and BROADCAST ACTIONS aux. trans. at main trans. location. reserve for noncommercial educational tele- by Broadcast Bureau WFAS White Plains, N. Y.- Granted li- vision use channel 14 at Alton and channel cense covering use of old main trans. as 16 at Newton, and at same time substitute Actions of June 11 aux. trans. at main trans. site. channel 55 for channel 16 at Olney and Granted renewal of licenses for follow- WGBB Freeport, N. Y.- Granted license channel 67 for channel 28 at Vandalia, all ing, on which action has been deferred, for covering use of old main trans. as aux. Illinois. Received June 4.

BROADCASTING, June 17, 1963 (FOR THE RECORD) 147 HENNESEY ...one of 268* syndicated TV film series which use BMI licensed music and were telecast locally during the past year out of a total of 390 syndicated TV film series

BROADCAST MUSIC, INC. 589 FIFTH AVENUE NEW YORK 17, NEW YORK

CHICAGO LOS ANGELES NASHVILLE TORONTO MONTREAL

1411 BROADCASTING, June 17, 1963 OUR RESPECTS to Leonard Firestone All selling is based on logic

It may well be an old wives' tale that Mr. Firestone has developed into a seri- Theater. But he is not unaware that everybody has a "hidden talent" of ous- minded, clear -thinking individual syndication is beset by problems. which he is unaware. But Len Fire- who knows the shortcomings and prob- He ticked off some of the problems: stone, vice president and general man- lems of the TV film field today. But prices paid by some stations are "un- ager of the Four Star Distribution with the optimism characteristic of the reasonably low "; competition for time Corp., isn't so sure. skilled salesman, he is certain that syn- slots is rugged because of the use of He was a young, struggling announc- dication can surmount its ills. network programs in what used to be er in Pittsburgh in 1949 when he dis- Early Days Leonard Firestone was considered station time; the large vol- covered that he had a penchant for sell- born in Pittsburgh on Aug. 30, 1921, ume of off -network shows available, ing. At that time he was intent on ad- and attended local schools and Du- and the scarcity of regional advertisers. vancing his career as a disc jockey -an- quesne University in that city. He was "But we must remember one thing," nouncer at WPGH Pittsburgh, and was graduated from the university in 1943 Mr. Firestone stresses. "Some distrib- eager to originate a program from a after completing the business adminis- utors have brought some of the prob- local restaurant. tration course. His plan to study law lems on themselves by pricing their "But the station's sales staff couldn't was delayed (and later abandoned) be- shows too low. You can't blame a sta- sell the restaurant management on the cause he was drafted into the Army. tion for buying cheaply when distribu- idea," Mr. Firestone recalls. "I decided Len Firestone served as an Army tors make it so easy for it to do so." to try myself. And I succeeded. The glider pilot in the Pacific. His interest There is little likelihood that the arrangement lasted for seven or eight in broadcasting was whetted during his prime -time, first -run syndicated series months, and then I succeeded in per- Army days when he was asked to de- will become available in quantity in the suading a local clothing store to orig- liver newscasts at noon over the public foreseeable future, according to Mr. inate my show." address system. Firestone. He added: "Until the large Mr. Firestone decided that he had When he was discharged in March regional advertiser comes back into TV, the sales touch. He quit his job at the 1946, Len decided to look for a job as you won't see many first -run series pro- station and headed for New York -and a radio announcer. He obtained posts duced. They cost too much to be mar- the "Big Time." Station jobs in 1950 with several small stations in Pennsyl- ketable today." were scarce for an inexperienced sales- vania for two years and in 1948 he What it all boils down to, Mr. Fire- man, but persistence is one of Mr. Fire - landed an announcer's berth at WPGH. stone indicated, is that syndicators have stone's virtues. He landed a selling post His voice retains the vibrancy of to "work harder" at a sale and provide with the Schep- Reiner Co., which han- an announcer, and his manner is warm potential clients with added service and dled promotional projects for radio sta- and friendly but not intrusive. A for- information. One sales aid instituted at tions, and his sales career was launched. mer co- worker describes Len as "ener- Four Star Distribution, which Mr. Fire- Into Syndication After a year of getic and engaging with a keen knowl- stone considers particularly effective, is seasoning, he left to become a part of edge of the film syndication business." a rating history book on each of its the then fledgling TV film syndication The Sales Record Mr. Firestone is series. This provides station representa- business. Mr. Firestone joined Unity understandably proud of the sales rec- tives with a handy reference to the Television Co. in 1951 and began to ord achieved by Four Star Distribution ratings scored by the series in selected acquire a background in the techniques in the comparatively short time it has markets during its network run in com- of selling films to stations in an era been in existence. He points out the petition with other programs carried in when this practice was a flourishing en- company has chalked up almost $4.5 the market. terprise. He rose to vice president in million in sales since operations began Selectivity "Agencies are becoming charge of sales at Unity in 1955 when late last summer on a group of off -net- more and more selective about buying the company was sold. work series, including The Dick Powell shows," he explained. "When a rep Mr. Firestone thereupon joined a Theatre, The Rifleman and Zane Grey approaches a timebuyer and points out company that was probably the kingpin that a particular program did well on of the syndication field in the 1950's. a particular station, he is supplying in- Ziv Television Programs, which later formation that may help to make a became Ziv- United Artists and now op- sponsor buy." erates as United Artists Television. He When the FCC announced recently rose rapidly in the Ziv organization. that network option time was going to holding various sales executive posts. be abolished, Mr. Firestone said, he felt and was vice president in charge of originally that it would have no ap- sales for several years when he left last preciable effect en station programing August to join Four Star Distribution practices. But after talking to a size- Corp., the syndication arm of Four Star able number of station operators, he Television, which was then in the proc- added, he learned that some are "going ess of formation. to take the intent of the FCC to heart Despite his obvious success, Mr. Fire- and drop some network shows." He stone regrets one phase of his life: he believes this will help the syndication is sorry he abandoned his original plan field in the 1964 -65 season. to study law. Mr. Firestone married the former "Don't misunderstand me," he ex- Carole Greenfield of New York in 1950 plains. "I love selling. But I feel that after an eight -week courtship. They live a legal background teaches logic and it in North Woodmere, L. I., with their is my contention that all selling is based three children- Brian, 11, Jack, 8, and on logic." Patty Ann, 41 . For relaxation, he Even without exposure to Blackstone, Mr. Firestone sails on Long Island's South Shore.

BROADCASTING, June 17, 1963 149 EDITORIALS The seething South no law respecting an establishment of religion, or prohibit- ing the free exercise thereof; or abridging the freedom of TO other parts of the country, the image of the South to- speech or of the press...." day is that of a region in social upheaval. The Let churchmen begin chiseling away at those phrases of southern story that dominates newscasts and publications the First Amendment that pertain to others, and they may these days is one of racial demonstrations, of an old order find they are also weakening the parts of it that pertain to reluctantly and slowly yielding to a new. themselves. Yet there is another story that is of at least equal signifi- cance to anyone who does business with and in the South. So czary That story is told in a Special Report in this issue. IN a farewell letter to the President, Newton Minow has A month -long look at the mid -South by an experienced proposed a reorganization of the FCC that he headed BROADCASTING editor produced minimum evidence that the until June 1. Mr. Minow has suggested the elimination of the region, as a market, has been affected by the racial seriously seven commissionerships and the creation of a single ad- incidents that have taken place. There have been localized ministrative head and an administrative court. It is a plan disruptions, of course. Boycotts by and whites have Negroes that would undoubtedly tidy up the FCC machinery. It temporarily hurt individual stores. Downtown business cen- would also establish a dictatorship over radio and television. ters have lost business, generally to suburban competitors, As long as FCC policy is set by seven commissioners who but that phenomenon is not peculiar to the South. have votes of equal value, some degree of moderation is as- It would be a serious injustice to the South and a tactical sured. If policy could be set and regulations enforced by error by marketers who sell there to assume that the social action of one administrator, the invitation for czaristic ex- agitation has had lasting influence on the business under- tremes would be irresistible. Congress has rejected in the pinnings of the region. past proposals to create a czardom of the FCC. It will re- For businessmen, the mid -South deserves a calm, detailed ject this one, if the President submits it. study at a moment when local demonstrations provide the subject for exciting news accounts and when some of the Second chance area's political figures are directing attention away from the basic economic progress that is taking place. ANEW opportunity to knock out the discriminatory filing fee plan of the FCC is provided by Representative Wal- tel E. Rogers (D-Tex.), chairman of the House Communica- How to hang separately tions and Power Subcommittee. His bill (HR 6697) would THE general board of the National Council of Churches, prohibit the FCC from charging fees unless it is specifically which represents some 30 Protestant and Eastern Or- authorized to do so by an act of Congress. The FCC, after thodox denominations, has thrown its powerful support be- fiddling with license fees for years, last month adopted a hind the campaign to impose tighter government controls modified "filing fee" schedule effective next January 1. on television and radio. There was only token resistance to the filing fees. Broad- in it On June 8 the board adopted a resolution urging that the casters should have gone all-out opposition because FCC continue to hold local hearings to examine the per- constitutes another manifestation of government interference formance of stations, that the FCC intensify its drive to with the business of broadcasting. Broadcasters are taxpay- force an increase in local programing, that the FCC be given ers and their taxes help defray the expenses of government. the power to regulate networks, that advertisers and their While the fees proposed are nominal now ($50 for AM -FM agencies be divorced from control of program content, that new station applications; $100 for TV) there is nothing to quadrupling them once the FCC adopt the commercial time limitations of the Na- prevent the FCC from doubling or tional Association of Broadcasters' radio and television codes, the principle becomes entrenched. that the FCC and other government agencies "control the We hope the Rogers bill gets the broadcaster support it deserves. With a 1 effective date this second chance integrity of advertising" and that the Congress prohibit its January becomes chance. members who have interests in broadcast properties or com- the last mon carriers from sitting on committees that set communi- cations policies. The board also set a general objective for the government to shoot at. "Television and radio programs," said the board, "should not be judged solely, or even primarily, on the basis of audience size or cost per thousand viewers or listeners. Rather, evaluation should be made on such criteria as integrity in reportipg, aesthetic standards, and value for a particular audience." In these recommendations are contained all the elements that are needed for complete government control over ra- dio and television programing. Let the government adopt the whole package, and it will have deprived broadcasting of the rights guaranteed by the First Amendment. We wonder if the general board of the National Council of Churches realized the implications of the resolution it passed. The same First Amendment that guarantees the freedom of broadcasting also guarantees the freedom of re- ligious worship in the United States. To religious leaders who have not read it lately, a re- Drawn for BROADCASTING by Sid Aix examination of the First Amendment might be enlightening "I'm looking for a medical show.... When you want a at this time. "Congress," the amendment says, "shall make doctor, you can never find one!"

150 BROADCASTING, June 17, 1963 Linn( PR GRAMM1NG in the tradition of HUBBARD BROADCASTING, INC.

esaake,,4_ CHAIS

Miss Betty Wells, a nationally recognized radio From 5:40 to 5:45 pm, Monday through Friday, personality and writer brings her rich background Dr. James Rogers Fox appears on KSTP -TV to and experience to KSTP -TV, Channel 5, for a daily discuss medical subjects and problems of interest (Monday through Friday) chat with homemakers to thousands of viewers. from 4:00 to 4:05 p.m. A practicing physician in the fields of internal and As an authority on charm and beauty, an actress, a occupational medicine for more than 16 years, the writer and a successful business woman, Miss Wells personable and articulate Dr. Fox has made the has been called upon as a lecturer and consultant show an immediate success. by organizations from New York to California. DOCTOR'S HOUSE CALL is approved by the A compelling and vibrant personality, Miss Wells Minnesota Medical Association. The radio version speaks on a myriad of subjects with a quiet au- of the show is currently being broadcast on more thority that invites attention - and gains faithful than 100 stations (KSTP Radio is one of them) viewers. including Australia, New Zealand, Hong Kong Whether it be inspirational, factual, advisory or and Canada. It is approved by the American just plain common sense, "Betty Wells Chats" is Medical Association. the only show of its type in the Northwest, a show that steadily builds a loyal and interested audience. For information on availabilities, cal/ a KSTP- TV representative or your nearest Petry office. REPRESENTED BY KSTP EDWARD PETRY 8 CO.. INC. TELEVISION 5 THE ORIGINAL STATION REPRESENTATIVE the light of experience illuminates the way to sales... adam young inc.

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