Verizon Media Greece Build Brands People Love 50+ #1 1B+ largest global media & tech consumers scale of brands verified data Verizon in Greece 90% Big Data 7M Global Technologies Reach of GR internet Unique Users Local Results Population Yahoo GR Audience Overview 4M 60% 426M Reach of GR internet Unique Users Page Views Population Monthly users across gr.yahoo Your Audiences Creating the audiences you need Passions and interests Travel and retail preferences With higher relevance and better targeted ads, deliver stronger performance* for your campaigns, Favorite content including: Online purchases Lift in 25% CTR …and much more Lift in 34% CVR 7 How do we build your brand? Trusted scale Trusted content Trusted data Premium distribution Audiences Performing in premium KPIs context We can support you to: Deliver Reach with Acqure new users Increase Cross Device Engagement Targeting Unique quality data, meets scale Verizon Media Data 60+ 3rd Party Partners Data HIGH PERFORMING SEGMETS Advertiser CRM Data Your Custom Audiences MAIL COMPETITORS INTEREST DATA PURCHASE RECEIPTS Tell us your main competitors and we Family & Parenting, Auto, Travel, Categories: Food & Beverage, CPG, Entertainment etc will target the users, who receive emails Entertainment, Sports, Finance, / newsletters from them Insurance, Technology, News etc Mentioned products: CPG products, On line tickets, House hold Appliances etc SEARCH RETARGETING FLURRY MOBILE DATA Give us your keyword lists to find the users who raised their hand for your brand, and Using Flurry app data to target users who: extend your reach in scale • Have food apps installed • Have at least 5 sessions in relevant search apps in the last 60 days CRM DATA Advertiser’s 1st party data Mobile Data-driven Global Search Omni-channel DSP Purchase Find your users wherever they are receipts Desktop Email Content Data Signals Data consumption Channels Video Mobile Carrier Native Identity Display Social Native Advertising That adapts to your audience People want better experiences 79% of people say experiences are as important as a company’s products and services Source: State of the connected consumer report, Salesforce, 2018 Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. The experience customers want Ads work best when they don’t feel like something different. 79% 4in5 of consumers say they like of consumers say they to see ads that blend into accept native advertising as the page a form of content Source: Redefining Native study, Verizon Media 2018` Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. What Verizon Media Native is Verizon Media native ads are in-feed image and video ads that seamlessly integrate into our quality O&O sites and premium publisher partners. Premium Viewable & exclusive In-Feed & human At scale In view Over 98% 2.5x 99% 110M exclusive longer than EU5 users** inventory bottom of the page native* Source: *Verizon Media – Redefining the value of Native. **Comscore Nov 2018 What Verizon Media Native is Integrated native formats Premium editorial content environments Access to 4Mil UUs and powerful targeting How Verizon Media Native delivers Innovative Intent-Driven data Premium reach and Open, reliable ad formats that targets interested scale measurement with an emphasis on users where they with over 60B monthly ensures the right audience mobile-first are—in email, reading impressions globally saw your experiences. news or sports, or sharing including 2B in EU5 across ad with internal and third- socially. brand-safe party verification from sites and apps. leading providers. Scale and reach across premium content 300M impressions to over 4M users per month in Greece across the Verizon Media Native network. Native delivers greater results on premium sites. Our native ads are served across leading Verizon Media properties and a network of premium publishers. 2x 35% 4x users prefer uplift in users prefer premium over positive brand premium over social media associations on non-premium* sites* premium sites** Source: * Yahoo Halo Research Phase 1, Ipsos, April 2017. ** Verizon Media - Redefining the value of Native. Online mobile survey (DE,UK, FR), Online desktop survey (DE,UK, FR), Based on total sample: n=2400 (2018); ‘A perfect match: how AI will lift native advertising to new heights’, WARC (2017) Our newest partnership It’s easier than ever to extend your native advertising strategy. Ad Platforms is adding premium Microsoft native inventory to our native marketplace. Reach almost half a billion monthly users across the Microsoft News homepage and other properties. 500M monthly total audience on Microsoft News Third party integrations Audience verification through Nielsen and comScore Viewability measurement through IAS & MOAT* Brand safety targeting through Grapeshot *Viewability through DoubleVerify is due to launch in Q3 2019 Native Image 1 Copy 2 Visuals KPIs: CTR, CPA, ROI, KPIs: viewability, CTR, traffic generation a Title b Description a 1200x627 c Brand Name b 627x627 c MP4 Video 22 A variety of compelling formats Display, GIFs & Video Assets Native Pencil Mail Ads Regular native ads appear as a pencil ad in a user’s 1 Yahoo Mail inbox. Native Sponsored 2 Special native ad that Mail ads appears in inbox with a CTA button Post-Click opened view Native Flash Sale ads Features Increase CTR on the native Ad unit by overlaying a countdown timer and urging user to take an impulse action. Reach 150M Monthly Impressions across the Native Marketplace in Greece Verification 99% viewability, verified by IAS Audience verification through Nielsen and comScore Results 250% AVG CTR raise 26 Native App Install ads Personalization engine finds your user and drives CPAs down by up to 80% Leverages powerful intent signals from search and purchase receipts Dynamic product ads find your shoppers right at the point of conversion Native Video Customizable features for any needs Mobile & Desktop Flexible Pricing (CPC, CPCV, CPM) Autoplay & Extended View User Opt-In Audio Unlimited Video Length Viewability Clickable to Advertiser Site Native Video Mail ads Video Mail Ads play 3 3 seconds of video preview in thumbnail; when user clicks on ad, full-size video opens in player in inbox 3X Video completion Mobile Tiles Video Tiles allow you to tell beautiful and immersive stories. This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way! Mobile Tiles Carousel Tiles allow you to tell beautiful and immersive stories. This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way! Mobile Moments Engage users with a full screen mobile canvas, placed in-line with your favorite content across Yahoo HP, Yahoo Mail & rest Yahoo O&O Mobile Properties Mobile Moments EMEA Examples Trenitalia (IT) BMW (UK) Very (UK) Hermes (DE) McDonalds (UK) CTR = 1.05% CTR = 0.95% CTR = 1.10% CTR = 1.02% CTR = 0.84% Dwell Time = 12s Dwell Time = 34s Dwell Time = 22s Dwell Time = 13s Dwell Time = 22s MOBILE GR Caprice MOMENTS Feel the Roll MOBILE GR Unilever MOMENTS Rexona Influencers MOBILE GR Unilever MOMENTS Ultrex Ronaldo DSP (Brightroll) Through our data Unique quality data, meets scale Yahoo Data SEARCH ADVERTISING CONTENT CONSUMPTION SOCIAL Over 96 million search 17k monthly 399 million page views 900k unique visitors on queries ad clicks in Greece Tumblr 3rd Party 60+ Data Partners EMAIL REGISTRATION MOBILE USAGE CROSS-DEVICE Advertiser 270+ PVs on Yahoo 1M registered users 7 apps tracked by 2.3 million users CRM Data Mail with profile Flurry ( 190K in mapped to two or information Europe) more devices *Data collected for the Greek Market The Verizon DSP Managed Solution delivers Advanced Data Targeting Addressable Cross Device Insights & Measurements Scale Identity Moving from who to what Before… Owns her house Female Earns EUR 30k+ 25-44 Flying to Thessaloniki next week Housewife Hasn’t booked a hotel Athens Regularly shops on her phone Got her Samsung phone last month Uses weather apps in the morning Now! Boost ad relevance with weather-triggered ads Powered by the Yahoo Weather API Target by: Real-time or Weather Temperature forecasted condition range Weather Customize time frame Including: Select a specified between real-time or "Snowy", "Rainy", "Windy", temperature range in forecasted weather for "Cloudy", "Sunny" or ºF or ºC targeting your target location. "Stormy" Viewability & brand safety Leadership and participation in IAB initiatives surrounding safety standards Quality inventory & viewability Fraud protection & brand safety Proprietary Traffic quality Pre-bid bot detection 3rd party Human monitoring, tools assurance & blocking integrations mapped site & placement quality Audience Display Ads Performance Branding Yahoo O&O + 3rd Party Sites KPIs: CTR, CPA, ROI,Shared white list of brand-safe environmentsKPIs: viewability, CTR,Premium traffic generation white list Pricing CPM, CPC CPM Transparency Impression by domain, performance by segment Format Three minimum ( all standard recommended) Varying price for number provided 50 Audience Video Ads KPI Format advised Metric of success Duration advised Billing model Awareness KPIs: CTR, CPA,Standard ROI, Pre-Roll Unique reach, ViewabilityKPIs: viewability,20” CTR, to 30”traffic generationCPM & CPCV CPCV (cost per Completed views Out Stream ( In read) Completion rate 30” completed view) 51 Premium Impactful formats Yahoo Homepage: Greece What’s different? A place to stay A personalised experience Highly engaging Reach 1M UUs every month in Greece HP Stage The Homepage Stage unit offers clients a truly premium canvas to connect with our users. This formats breaks the box and puts the video on the full width of the page. It is responsive in size and wraps the content, to blend beautifully with our premium content and to offer users an immersive experience. XL Billboard The Billboard is Yahoo’s biggest ad unit on the Homepage and positioned high above the fold. A premium ad position surrounded by highly relevant and personalized content, it is the perfect canvas for high impact creative solutions.