DOCSLIB.ORG

Brightroll Managed Solution

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Brightroll Managed Solution Verizon Media Greece Build Brands People Love 50+ #1 1B+ largest global media & tech consumers scale of brands verified data Verizon in Greece 90% Big Data 7M Global Technologies Reach of GR internet Unique Users Local Results Population Yahoo GR Audience Overview 4M 60% 426M Reach of GR internet Unique Users Page Views Population Monthly users across gr.yahoo Your Audiences Creating the audiences you need Passions and interests Travel and retail preferences With higher relevance and better targeted ads, deliver stronger performance* for your campaigns, Favorite content including: Online purchases Lift in 25% CTR …and much more Lift in 34% CVR 7 How do we build your brand? Trusted scale Trusted content Trusted data Premium distribution Audiences Performing in premium KPIs context We can support you to: Deliver Reach with Acqure new users Increase Cross Device Engagement Targeting Unique quality data, meets scale Verizon Media Data 60+ 3rd Party Partners Data HIGH PERFORMING SEGMETS Advertiser CRM Data Your Custom Audiences MAIL COMPETITORS INTEREST DATA PURCHASE RECEIPTS Tell us your main competitors and we Family & Parenting, Auto, Travel, Categories: Food & Beverage, CPG, Entertainment etc will target the users, who receive emails Entertainment, Sports, Finance, / newsletters from them Insurance, Technology, News etc Mentioned products: CPG products, On line tickets, House hold Appliances etc SEARCH RETARGETING FLURRY MOBILE DATA Give us your keyword lists to find the users who raised their hand for your brand, and Using Flurry app data to target users who: extend your reach in scale • Have food apps installed • Have at least 5 sessions in relevant search apps in the last 60 days CRM DATA Advertiser’s 1st party data Mobile Data-driven Global Search Omni-channel DSP Purchase Find your users wherever they are receipts Desktop Email Content Data Signals Data consumption Channels Video Mobile Carrier Native Identity Display Social Native Advertising That adapts to your audience People want better experiences 79% of people say experiences are as important as a company’s products and services Source: State of the connected consumer report, Salesforce, 2018 Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. The experience customers want Ads work best when they don’t feel like something different. 79% 4in5 of consumers say they like of consumers say they to see ads that blend into accept native advertising as the page a form of content Source: Redefining Native study, Verizon Media 2018` Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. What Verizon Media Native is Verizon Media native ads are in-feed image and video ads that seamlessly integrate into our quality O&O sites and premium publisher partners. Premium Viewable & exclusive In-Feed & human At scale In view Over 98% 2.5x 99% 110M exclusive longer than EU5 users** inventory bottom of the page native* Source: *Verizon Media – Redefining the value of Native. **Comscore Nov 2018 What Verizon Media Native is Integrated native formats Premium editorial content environments Access to 4Mil UUs and powerful targeting How Verizon Media Native delivers Innovative Intent-Driven data Premium reach and Open, reliable ad formats that targets interested scale measurement with an emphasis on users where they with over 60B monthly ensures the right audience mobile-first are—in email, reading impressions globally saw your experiences. news or sports, or sharing including 2B in EU5 across ad with internal and third- socially. brand-safe party verification from sites and apps. leading providers. Scale and reach across premium content 300M impressions to over 4M users per month in Greece across the Verizon Media Native network. Native delivers greater results on premium sites. Our native ads are served across leading Verizon Media properties and a network of premium publishers. 2x 35% 4x users prefer uplift in users prefer premium over positive brand premium over social media associations on non-premium* sites* premium sites** Source: * Yahoo Halo Research Phase 1, Ipsos, April 2017. ** Verizon Media - Redefining the value of Native. Online mobile survey (DE,UK, FR), Online desktop survey (DE,UK, FR), Based on total sample: n=2400 (2018); ‘A perfect match: how AI will lift native advertising to new heights’, WARC (2017) Our newest partnership It’s easier than ever to extend your native advertising strategy. Ad Platforms is adding premium Microsoft native inventory to our native marketplace. Reach almost half a billion monthly users across the Microsoft News homepage and other properties. 500M monthly total audience on Microsoft News Third party integrations Audience verification through Nielsen and comScore Viewability measurement through IAS & MOAT* Brand safety targeting through Grapeshot *Viewability through DoubleVerify is due to launch in Q3 2019 Native Image 1 Copy 2 Visuals KPIs: CTR, CPA, ROI, KPIs: viewability, CTR, traffic generation a Title b Description a 1200x627 c Brand Name b 627x627 c MP4 Video 22 A variety of compelling formats Display, GIFs & Video Assets Native Pencil Mail Ads Regular native ads appear as a pencil ad in a user’s 1 Yahoo Mail inbox. Native Sponsored 2 Special native ad that Mail ads appears in inbox with a CTA button Post-Click opened view Native Flash Sale ads Features Increase CTR on the native Ad unit by overlaying a countdown timer and urging user to take an impulse action. Reach 150M Monthly Impressions across the Native Marketplace in Greece Verification 99% viewability, verified by IAS Audience verification through Nielsen and comScore Results 250% AVG CTR raise 26 Native App Install ads Personalization engine finds your user and drives CPAs down by up to 80% Leverages powerful intent signals from search and purchase receipts Dynamic product ads find your shoppers right at the point of conversion Native Video Customizable features for any needs Mobile & Desktop Flexible Pricing (CPC, CPCV, CPM) Autoplay & Extended View User Opt-In Audio Unlimited Video Length Viewability Clickable to Advertiser Site Native Video Mail ads Video Mail Ads play 3 3 seconds of video preview in thumbnail; when user clicks on ad, full-size video opens in player in inbox 3X Video completion Mobile Tiles Video Tiles allow you to tell beautiful and immersive stories. This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way! Mobile Tiles Carousel Tiles allow you to tell beautiful and immersive stories. This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way! Mobile Moments Engage users with a full screen mobile canvas, placed in-line with your favorite content across Yahoo HP, Yahoo Mail & rest Yahoo O&O Mobile Properties Mobile Moments EMEA Examples Trenitalia (IT) BMW (UK) Very (UK) Hermes (DE) McDonalds (UK) CTR = 1.05% CTR = 0.95% CTR = 1.10% CTR = 1.02% CTR = 0.84% Dwell Time = 12s Dwell Time = 34s Dwell Time = 22s Dwell Time = 13s Dwell Time = 22s MOBILE GR Caprice MOMENTS Feel the Roll MOBILE GR Unilever MOMENTS Rexona Influencers MOBILE GR Unilever MOMENTS Ultrex Ronaldo DSP (Brightroll) Through our data Unique quality data, meets scale Yahoo Data SEARCH ADVERTISING CONTENT CONSUMPTION SOCIAL Over 96 million search 17k monthly 399 million page views 900k unique visitors on queries ad clicks in Greece Tumblr 3rd Party 60+ Data Partners EMAIL REGISTRATION MOBILE USAGE CROSS-DEVICE Advertiser 270+ PVs on Yahoo 1M registered users 7 apps tracked by 2.3 million users CRM Data Mail with profile Flurry ( 190K in mapped to two or information Europe) more devices *Data collected for the Greek Market The Verizon DSP Managed Solution delivers Advanced Data Targeting Addressable Cross Device Insights & Measurements Scale Identity Moving from who to what Before… Owns her house Female Earns EUR 30k+ 25-44 Flying to Thessaloniki next week Housewife Hasn’t booked a hotel Athens Regularly shops on her phone Got her Samsung phone last month Uses weather apps in the morning Now! Boost ad relevance with weather-triggered ads Powered by the Yahoo Weather API Target by: Real-time or Weather Temperature forecasted condition range Weather Customize time frame Including: Select a specified between real-time or "Snowy", "Rainy", "Windy", temperature range in forecasted weather for "Cloudy", "Sunny" or ºF or ºC targeting your target location. "Stormy" Viewability & brand safety Leadership and participation in IAB initiatives surrounding safety standards Quality inventory & viewability Fraud protection & brand safety Proprietary Traffic quality Pre-bid bot detection 3rd party Human monitoring, tools assurance & blocking integrations mapped site & placement quality Audience Display Ads Performance Branding Yahoo O&O + 3rd Party Sites KPIs: CTR, CPA, ROI,Shared white list of brand-safe environmentsKPIs: viewability, CTR,Premium traffic generation white list Pricing CPM, CPC CPM Transparency Impression by domain, performance by segment Format Three minimum ( all standard recommended) Varying price for number provided 50 Audience Video Ads KPI Format advised Metric of success Duration advised Billing model Awareness KPIs: CTR, CPA,Standard ROI, Pre-Roll Unique reach, ViewabilityKPIs: viewability,20” CTR, to 30”traffic generationCPM & CPCV CPCV (cost per Completed views Out Stream ( In read) Completion rate 30” completed view) 51 Premium Impactful formats Yahoo Homepage: Greece What’s different? A place to stay A personalised experience Highly engaging Reach 1M UUs every month in Greece HP Stage The Homepage Stage unit offers clients a truly premium canvas to connect with our users. This formats breaks the box and puts the video on the full width of the page. It is responsive in size and wraps the content, to blend beautifully with our premium content and to offer users an immersive experience. XL Billboard The Billboard is Yahoo’s biggest ad unit on the Homepage and positioned high above the fold. A premium ad position surrounded by highly relevant and personalized content, it is the perfect canvas for high impact creative solutions.
Load more

Recommended publications
  • Uila Supported Apps
    Uila Supported Applications and Protocols updated Oct 2020 Application/Protocol Name Full Description 01net.com 01net website, a French high-tech news site. 050 plus is a Japanese embedded smartphone application dedicated to 050 plus audio-conferencing. 0zz0.com 0zz0 is an online solution to store, send and share files 10050.net China Railcom group web portal. This protocol plug-in classifies the http traffic to the host 10086.cn. It also 10086.cn classifies the ssl traffic to the Common Name 10086.cn. 104.com Web site dedicated to job research. 1111.com.tw Website dedicated to job research in Taiwan. 114la.com Chinese web portal operated by YLMF Computer Technology Co. Chinese cloud storing system of the 115 website. It is operated by YLMF 115.com Computer Technology Co. 118114.cn Chinese booking and reservation portal. 11st.co.kr Korean shopping website 11st. It is operated by SK Planet Co. 1337x.org Bittorrent tracker search engine 139mail 139mail is a chinese webmail powered by China Mobile. 15min.lt Lithuanian news portal Chinese web portal 163. It is operated by NetEase, a company which 163.com pioneered the development of Internet in China. 17173.com Website distributing Chinese games. 17u.com Chinese online travel booking website. 20 minutes is a free, daily newspaper available in France, Spain and 20minutes Switzerland. This plugin classifies websites. 24h.com.vn Vietnamese news portal 24ora.com Aruban news portal 24sata.hr Croatian news portal 24SevenOffice 24SevenOffice is a web-based Enterprise resource planning (ERP) systems. 24ur.com Slovenian news portal 2ch.net Japanese adult videos web site 2Shared 2shared is an online space for sharing and storage.
    [Show full text]
  • NHL MEDIA DIRECTORY 2012-13 TABLE of CONTENTS Page Page NHL DIRECTORY NHL MEDIA NHL Offices
    NHL MEDIA DIRECTORY 2012-13 TABLE OF CONTENTS PAGE PAGE NHL DIRECTORY NHL MEDIA NHL Offices ...........................................3 NHL.com ...............................................9 NHL Executive .......................................4 NHL Network .......................................10 NHL Communications ............................4 NHL Studios ........................................11 NHL Green ............................................6 NHL MEDIA RESOURCES .................. 12 NHL MEMBER CLUBS Anaheim Ducks ...................................19 HOCKEY ORGANIZATIONS Boston Bruins ......................................25 Hockey Canada .................................248 Buffalo Sabres .....................................32 Hockey Hall of Fame .........................249 Calgary Flames ...................................39 NHL Alumni Association ........................7 Carolina Hurricanes .............................45 NHL Broadcasters’ Association .........252 Chicago Blackhawks ...........................51 NHL Players’ Association ....................16 Colorado Avalanche ............................56 Professional Hockey Writers’ Columbus Blue Jackets .......................64 Association ...................................251 Dallas Stars .........................................70 U.S. Hockey Hall of Fame Museum ..249 Detroit Red Wings ...............................76 USA Hockey Inc. ...............................250 Edmonton Oilers ..................................83 NHL STATISTICAL CONSULTANT Florida
    [Show full text]
  • Headwaters Tmt Must Read List Best Articles from the Week of August 3Rd, 2015
    HEADWATERS TMT MUST READ LIST BEST ARTICLES FROM THE WEEK OF AUGUST 3RD, 2015 HEADWATERS TMT MUST READ LIST – BEST ARTICLES FROM THE WEEK OF AUGUST 3RD, 2015 Deal News Microsoft & Salesforce / Informatica – The leveraged buyout of Informatica Corp. reflects the ways in which the entire business software market is being reshaped by the importance of data. Microsoft Corp. and Salesforce.com Inc. joined private-equity investors Permira Advisers LLC and the Canada Pension Plan Investment Board in the roughly $5.3 billion deal to take private, as the Wall Street Journal reported on Thursday. Informatica has delisted from the Nasdaq and also retired it’s INFA ticker. The company, founded in 1993, had revenue of about $1 billion last year, and grew 11 percent, according to the WSJ. That growth reflects strong demand among businesses for its services, which help companies organize and analyze broad swaths of information, the WSJ says. (WSJ) Daimler, BMW & Audi / Nokia HERE – BMW AG, Audi AG and Daimler AG will buy Nokia Oyj’s digital-map unit for 2.8 billion euros ($3.1 billion) to gain technology for connected cars that will eventually be the basis for self-driving vehicles. The world’s three largest makers of luxury cars will each acquire an equal share of Nokia’s HERE division, and the transaction is expected to be completed in the first quarter of next year, they said Monday. Nokia said its net proceeds on the sale will total slightly more than 2.5 billion euros. While there has previously been limited cooperation on auto parts, a joint acquisition on this scale involving BMW, Volkswagen AG’s Audi division and Mercedes-Benz owner Daimler is unprecedented.
    [Show full text]
  • A Tumblr Book: Platform and Cultures
    McCracken, Allison. a Tumblr Book: Platform and Cultures. E-book, Ann Arbor, MI: University of Michigan Press, 2020, https://doi.org/10.3998/mpub.11537055. Downloaded on behalf of Unknown Institution 2RPP a tumblr book McCracken, Allison. a Tumblr Book: Platform and Cultures. E-book, Ann Arbor, MI: University of Michigan Press, 2020, https://doi.org/10.3998/mpub.11537055. Downloaded on behalf of Unknown Institution 2RPP McCracken, Allison. a Tumblr Book: Platform and Cultures. E-book, Ann Arbor, MI: University of Michigan Press, 2020, https://doi.org/10.3998/mpub.11537055. Downloaded on behalf of Unknown Institution 2RPP a tumblr book platform and cultures Allison McCracken Alexander Cho Louisa Stein Indira Neill Hoch EDITORS University of Michigan Press Ann Arbor McCracken, Allison. a Tumblr Book: Platform and Cultures. E-book, Ann Arbor, MI: University of Michigan Press, 2020, https://doi.org/10.3998/mpub.11537055. Downloaded on behalf of Unknown Institution Master Pages Copyright © 2020 by Allison McCracken, Alexander Cho, Louisa Stein, Indira Neill Hoch, editors Some rights reserved This work is licensed under a Creative Commons Attribution- NonCommercial- NoDerivatives 4.0 International License. Note to users: A Creative Commons license is only valid when it is applied by the person or entity that holds rights to the licensed work. Works may contain components (e.g., photographs, illustrations, or quotations) to which the rightsholder in the work cannot apply the license. It is ultimately your responsibility to independently evaluate the copyright status of any work or component part of a work you use, in light of your intended use.
    [Show full text]
  • IAB Game Advertising Ecosystem Guide
    IAB Games Advertising Ecosystem Report Games Advertising Ecosystem Guide: Understanding today’s game play, the core game types and advertising categories for marketers to reach consumers - 12:15 PM DEEP-DIVE TRACK SESSIONS (CONTINUED) December 2014 1 IAB Games Advertising Ecosystem Report This document has been developed by the Game Advertising Ecosystem Guide Working Group, part of the Interactive Advertising Bureau’s Games Committee, who worked to provide a concise overview of today’s gamers and game advertising options. The IAB acknowledges Sandro Camarao from MediaBrix, who chaired the working group effort to create this document along with leadership from the Games Committee co-chairs, Kym Nelson from Twitch, and Jack Koch from Electronic Arts with working group contributions from ad4game, Big Fish Games, eMarketer, IDC, Flurry and TreSensa. All committee members were invited to review and provide comment on the first draft of the document. About the IAB Games Committee The IAB Games Committee is dedicated to showing the value and scale of gaming as an advertising medium which is driven by engaging content and cross platform solutions. All efforts are centered on client objectives and needs which include creativity, scale and measurement. The complete list of companies represented on the committee can be found in the Appendix of this document. This document is on the IAB website at: www.iab.net About the IAB The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive share of total marketing spend and of its members’ share of total marketing spend.
    [Show full text]
  • YAHOO INC Mailing Address Business Address 701 FIRST AVENUE YAHOO! INC
    SECURITIES AND EXCHANGE COMMISSION FORM 10-K Annual report pursuant to section 13 and 15(d) Filing Date: 2011-02-28 | Period of Report: 2010-12-31 SEC Accession No. 0001193125-11-050000 (HTML Version on secdatabase.com) FILER YAHOO INC Mailing Address Business Address 701 FIRST AVENUE YAHOO! INC. CIK:1011006| IRS No.: 770398689 | State of Incorp.:DE | Fiscal Year End: 1231 SUNNYVALE CA 94089 701 FIRST AVENUE Type: 10-K | Act: 34 | File No.: 000-28018 | Film No.: 11646536 SUNNYVALE CA 94089 SIC: 7373 Computer integrated systems design 4083493300 Copyright © 2012 www.secdatabase.com. All Rights Reserved. Please Consider the Environment Before Printing This Document Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 10-K þ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 000-28018 Yahoo! Inc. (Exact name of Registrant as specified in its charter) Delaware 77-0398689 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) 701 First Avenue Sunnyvale, California 94089 (Address of principal executive offices, including zip code) Registrants telephone number, including area code: (408) 349-3300 Securities registered pursuant to Section 12(b) of the Act: Title of Each Class Name of Each Exchange on Which Registered Common stock, $.001 par value The NASDAQ Stock Market LLC (NASDAQ Global Select Market) Rights to Purchase Series A Junior Participating The NASDAQ Stock Market LLC Preferred Stock (NASDAQ Global Select Market) Securities registered pursuant to Section 12(g) of the Act: None (Title of Class) Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
    [Show full text]
  • Internet & Digital Media Monthly
    NOVEMBER 2016 Internet & Digital Media Monthly BOB LOCKWOOD JERRY DARKO HENRY IZBICKI Internet & Digital Media Internet & Digital Media Internet & Digital Media Managing Director Vice President Associate +1-617-624-7010 +1-415-616-8002 +49-89-232-377-52 [email protected] [email protected] [email protected] Boston San Francisco Munich INVESTMENT BANKING ©2016 Raymond James & Associates, Inc., member New York Stock Exchange/SIPC Internet & Digital Media Monthly TECHNOLOGY & SERVICES INVESTMENT BANKING GROUP OVERVIEW Deep & Experienced Tech Team Business Model Coverage + 23 Senior Investment Internet / Digital Media Bankers Software / SaaS + 9 Senior Equity Research Analysts Technology-Enabled Solutions + 6 Equity Capital Markets Transaction Processing Professionals Data / Information Services + Tech coverage complemented by 5 Systems | Semiconductors | Hardware related industry groups BPO / IT Services Extensive Transaction Experience Domain Coverage Vertical Coverage Accounting / Financial B2B + More than 170 M&A and private placement Digital Media Communications transactions with an aggregate deal value of E-Commerce Consumer over $22 billion since 2012 HCM Education / Non-Profit + 115 public offering transactions raising more Marketing Tech / Services Financial than $69 billion since 2012 Supply Chain Real Estate . Internet Equity Research: 3 Analysts Covering 29 Companies . Software / Other Equity Research: 4 Analysts Covering 44 Companies RAYMOND JAMES / INVESTMENT BANKING OVERVIEW . Full-service firm with investment banking, equity research, institutional sales & trading and asset management – Founded in 1962; public since 1983 (NYSE: RJF) – $5.4 billion in FY 2016 revenue; equity market capitalization of approximately $8.4 billion – Stable and well-capitalized platform; over 110 consecutive quarters of profitability . Over 6,600 financial advisors managing over $500 billion of assets for 2.6 million accounts; offices in all 50 states .
    [Show full text]
  • Tracking the Trackers: Towards Understanding the Mobile Advertising and Tracking Ecosystem
    Tracking the Trackers: Towards Understanding the Mobile Advertising and Tracking Ecosystem Narseo Vallina-Rodriguez1;2, Srikanth Sundaresan3, Abbas Razaghpanah4 Rishab Nithyanand4, Mark Allman1, Christian Kreibich1;5, Phillipa Gill6 1ICSI, 2IMDEA Networks, 3Samsara, 4Stony Brook University, 5Lastline, 6UMass ABSTRACT ing. For instance, some techniques require manual supervi­ Third-party services form an integral part of the mobile sion such as static analysis of app source code followed by ecosystem: they allow app developers to add features such manual assessment of embedded libraries. Other approaches as performance analytics and social network integration, and such as network-based trace collection and analysis yield (i) to monetize their apps by enabling user tracking and tar­ less than desirable coverage due to on-the-network encryp­ geted ad delivery. At present users, researchers, and regula­ tion and (ii) at-best a fuzzy understanding of the relationship tors all have at best limited understanding of this third-party between traffic flows and the apps that generate them due to ecosystem. In this paper we seek to shrink this gap. Us­ the absence of access to device context. ing data from users of our ICSI Haystack app we gain a rich In this work, we aim to transform our understanding of view of the mobile ecosystem: we identify and characterize the third-party service ecosystem by studying, at scale, how domains associated with mobile advertising and user track­ user-installed apps communicate with it. We leverage the ing, thereby taking an important step towards greater trans­ data provided by the ICSI Haystack, an on-device app that parency.
    [Show full text]
  • 2014 NAI Member Summit a Special Thanks to Our Title Sponsor Arent Fox
    2014 NAI Member Summit A special thanks to our title sponsor Arent Fox LLP, for hosting us in their beautiful venue, and to our other sponsors, Adara, Inc., AOL, BlueKai, Conversant, Criteo, eXelate, Google, Keller and Heckman LLP, LiveRamp, Quantcast, Rocket Fuel, The Trade Desk, Turn and Yahoo! Agenda: 10 a.m. Registration Opens 11 a.m. Welcome ­ Doug Miller, Vice President and Global Privacy Leader, AOL; Chairman NAI board of directors, and Alec Rosenberg, Partner, Arent Fox LLP Introduction of Commissioner Julie Brill ­ Will DeVries, Privacy Counsel, Google 11:15 a.m. Privacy Fireside Chat with FTC Commissioner Julie Brill ● FTC Commissioner Julie Brill was recently called one of DC’s top “privacy hawks” by AdWeek, noting that Commissioner Brill has been a “relentless and vocal advocate for more consumer privacy practices.” Commissioner Brill has been particularly critical of data brokers. She has called for Do Not Track, supports federal privacy legislation and launched her own “Reclaim Your Name” initiative to provide consumers with greater transparency and control over their data. Commissioner Brill will discuss her views on online privacy, self­regulation, FTC enforcement and her top priorities with Marc Groman, NAI’s CEO, and the FTC’s former Chief Privacy Officer. 12 p.m. Using Third­Party Ad Technology to Save Lives ● Learn about Federation for Internet Alerts, a group of NAI member companies and others using third­party ad technology to relay online alerts for serious events such as child abductions or the imminent threat of a tornado or other hazards. Panelists: Jason Bier, Chief Privacy Officer, Conversant Drew Bordages, General Counsel, Specific Media 12:15 p.m.
    [Show full text]
  • Designing Brand Identity
    Designing Brand Identity Cover design: Jon Bjornson This book is printed on acid-free paper. Copyright © 2013 by Alina Wheeler. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.
    [Show full text]
  • Advertising Media Planning
    Advertising Media Planning FOURTH EDITION The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a “must-read” for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for class- room adoption, and students will benefi t from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: • International advertising • Campaign evaluation • The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today • Evaluating media vehicles, fi lled with up-to-date examples • Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media • Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media • Increased coverage of communication planning • Added focus on the importance of media strategy early on in the book • Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular.
    [Show full text]
  • Ad Tech and the News
    Ad Tech and the News Background on the rise of surveillance advertising and its effects on journalism By Matt Stoller A PART OF THE OPEN MARKETS INSTITUTE 1 1 Contents Introduction ........................................................................................... 3 I. The American Tradition of Advertising-Supported Journalism ............ 4 Early Internet Advertising ............................................................................ 6 The Rise of AdTech ....................................................................................... 8 II. The Rise of Google ........................................................................... 11 Applied Semantics and AdSense ................................................................ 12 Google Acquires Its Way to Dominance .................................................... 13 Leveraging Android Into Mobile Search Domiance ................................... 16 Taking the Measure of Google's Dominance ............................................. 16 III. The Rise of Facebook ...................................................................... 20 Early Business Model Choice ..................................................................... 21 Colonizing The Web: Like and Share Buttons ............................................ 24 Mobile Ad Strategy .................................................................................... 25 Cementing Mobile Dominance Through Acquisitions ............................... 28 Taking the Measure of Facebook's Dominance
    [Show full text]