Verizon Media Greece Build Brands People Love 50+ #1 1B+ largest global media & tech consumers scale of brands verified data Verizon in Greece
90% Big Data 7M Global Technologies Reach of GR internet Unique Users Local Results Population Yahoo GR Audience Overview
4M 60% 426M Reach of GR internet Unique Users Page Views Population
Monthly users across gr.yahoo Your Audiences Creating the audiences you need
Passions and interests Travel and retail preferences With higher relevance and better targeted ads, deliver stronger performance* for your campaigns, Favorite content including: Online purchases Lift in 25% CTR …and much more Lift in 34% CVR 7 How do we build your brand?
Trusted scale Trusted content Trusted data Premium distribution
Audiences Performing in premium KPIs context We can support you to:
Deliver Reach with Acqure new users Increase Cross Device Engagement Targeting Unique quality data, meets scale Verizon Media Data
60+ 3rd Party Partners Data
HIGH PERFORMING
SEGMETS Advertiser CRM Data Your Custom Audiences
MAIL COMPETITORS INTEREST DATA PURCHASE RECEIPTS
Tell us your main competitors and we Family & Parenting, Auto, Travel, Categories: Food & Beverage, CPG, Entertainment etc will target the users, who receive emails Entertainment, Sports, Finance, / newsletters from them Insurance, Technology, News etc Mentioned products: CPG products, On line tickets, House hold Appliances etc
SEARCH RETARGETING FLURRY MOBILE DATA Give us your keyword lists to find the users who raised their hand for your brand, and Using Flurry app data to target users who: extend your reach in scale • Have food apps installed • Have at least 5 sessions in relevant search apps in the last 60 days CRM DATA
Advertiser’s 1st party data Mobile Data-driven Global Search Omni-channel DSP Purchase Find your users wherever they are receipts Desktop Email
Content Data Data Signals consumption Channels
Video
Mobile
Carrier Native
Identity
Display Social Native Advertising
That adapts to your audience People want better experiences
79% of people say experiences are as important as a company’s products and services
Source: State of the connected consumer report, Salesforce, 2018 Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. The experience customers want
Ads work best when they don’t feel like something different.
79% 4in5 of consumers say they like of consumers say they to see ads that blend into accept native advertising as the page a form of content
Source: Redefining Native study, Verizon Media 2018` Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. What Verizon Media Native is
Verizon Media native ads are in-feed image and video ads that seamlessly integrate into our quality O&O sites and premium publisher partners.
Premium Viewable & exclusive In-Feed & human At scale In view Over 98% 2.5x 99% 110M exclusive longer than EU5 users** inventory bottom of the page native*
Source: *Verizon Media – Redefining the value of Native. **Comscore Nov 2018 What Verizon Media Native is
Integrated native formats
Premium editorial content environments
Access to 4Mil UUs and powerful targeting How Verizon Media Native delivers
Innovative Intent-Driven data Premium reach and Open, reliable ad formats that targets interested scale measurement with an emphasis on users where they with over 60B monthly ensures the right audience mobile-first are—in email, reading impressions globally saw your experiences. news or sports, or sharing including 2B in EU5 across ad with internal and third- socially. brand-safe party verification from sites and apps. leading providers. Scale and reach across premium content
300M impressions to over 4M users per month in Greece across the Verizon Media Native network. Native delivers greater results on premium sites. Our native ads are served across leading Verizon Media properties and a network of premium publishers.
2x 35% 4x users prefer uplift in users prefer premium over positive brand premium over social media associations on non-premium* sites* premium sites**
Source: * Yahoo Halo Research Phase 1, Ipsos, April 2017. ** Verizon Media - Redefining the value of Native. Online mobile survey (DE,UK, FR), Online desktop survey (DE,UK, FR), Based on total sample: n=2400 (2018); ‘A perfect match: how AI will lift native advertising to new heights’, WARC (2017) Our newest partnership
It’s easier than ever to extend your native advertising strategy. Ad Platforms is adding premium Microsoft native inventory to our native marketplace. Reach almost half a billion monthly users across the Microsoft News homepage and other properties. 500M monthly total audience on Microsoft News Third party integrations
Audience verification through Nielsen and comScore
Viewability measurement through IAS & MOAT*
Brand safety targeting through Grapeshot
*Viewability through DoubleVerify is due to launch in Q3 2019 Native Image
1 Copy 2 Visuals KPIs: CTR, CPA, ROI, KPIs: viewability, CTR, traffic generation
a Title
b Description a 1200x627
c Brand Name b 627x627
c MP4 Video
22 A variety of compelling formats Display, GIFs & Video Assets Native Pencil Mail Ads
Regular native ads appear as a pencil ad in a user’s 1 Yahoo Mail inbox. Native Sponsored 2 Special native ad that Mail ads appears in inbox with a CTA button
Post-Click opened view Native Flash Sale ads
Features Increase CTR on the native Ad unit by overlaying a countdown timer and urging user to take an impulse action.
Reach 150M Monthly Impressions across the Native Marketplace in Greece
Verification 99% viewability, verified by IAS Audience verification through Nielsen and comScore
Results 250% AVG CTR raise
26 Native App Install ads
Personalization engine finds your user and drives CPAs down by up to 80%
Leverages powerful intent signals from search and purchase receipts
Dynamic product ads find your shoppers right at the point of conversion Native Video
Customizable features for any needs
Mobile & Desktop
Flexible Pricing (CPC, CPCV, CPM)
Autoplay & Extended View
User Opt-In Audio
Unlimited Video Length
Viewability
Clickable to Advertiser Site Native Video Mail ads
Video Mail Ads play 3 3 seconds of video preview in thumbnail; when user clicks on ad, full-size video opens in player in inbox
3X Video completion Mobile Tiles Video
Tiles allow you to tell beautiful and immersive stories.
This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way! Mobile Tiles Carousel
Tiles allow you to tell beautiful and immersive stories.
This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way! Mobile Moments
Engage users with a full screen mobile canvas, placed in-line with your favorite content across Yahoo HP, Yahoo Mail & rest Yahoo O&O Mobile Properties Mobile Moments EMEA Examples
Trenitalia (IT) BMW (UK) Very (UK) Hermes (DE) McDonalds (UK)
CTR = 1.05% CTR = 0.95% CTR = 1.10% CTR = 1.02% CTR = 0.84% Dwell Time = 12s Dwell Time = 34s Dwell Time = 22s Dwell Time = 13s Dwell Time = 22s MOBILE GR Caprice MOMENTS Feel the Roll MOBILE GR Unilever MOMENTS Rexona Influencers MOBILE GR Unilever MOMENTS Ultrex Ronaldo DSP (Brightroll) Through our data Unique quality data, meets scale
Yahoo Data
SEARCH ADVERTISING CONTENT CONSUMPTION SOCIAL Over 96 million search 17k monthly 399 million page views 900k unique visitors on queries ad clicks in Greece Tumblr 3rd Party 60+ Data Partners
EMAIL REGISTRATION MOBILE USAGE CROSS-DEVICE Advertiser 270+ PVs on Yahoo 1M registered users 7 apps tracked by 2.3 million users CRM Data Mail with profile Flurry ( 190K in mapped to two or information Europe) more devices
*Data collected for the Greek Market The Verizon DSP Managed Solution delivers
Advanced Data Targeting Addressable Cross Device Insights & Measurements Scale Identity Moving from who to what
Before… Owns her house Female Earns EUR 30k+ 25-44 Flying to Thessaloniki next week Housewife Hasn’t booked a hotel Athens Regularly shops on her phone Got her Samsung phone last month Uses weather apps in the morning
Now! Boost ad relevance with weather-triggered ads Powered by the Yahoo Weather API
Target by: Real-time or Weather Temperature forecasted condition range Weather Customize time frame Including: Select a specified between real-time or "Snowy", "Rainy", "Windy", temperature range in forecasted weather for "Cloudy", "Sunny" or ºF or ºC targeting your target location. "Stormy" Viewability & brand safety
Leadership and participation in IAB initiatives surrounding safety standards
Quality inventory & viewability Fraud protection & brand safety
Proprietary Traffic quality Pre-bid bot detection 3rd party Human monitoring, tools assurance & blocking integrations mapped site & placement quality Audience Display Ads
Performance Branding
Yahoo O&O + 3rd Party Sites KPIs: CTR, CPA, ROI,Shared white list of brand-safe environmentsKPIs: viewability, CTR,Premium traffic generation white list
Pricing CPM, CPC CPM
Transparency Impression by domain, performance by segment
Format Three minimum ( all standard recommended) Varying price for number provided
50 Audience Video Ads
KPI Format advised Metric of success Duration advised Billing model
Awareness KPIs: CTR, CPA,Standard ROI, Pre-Roll Unique reach, ViewabilityKPIs: viewability,20” CTR, to 30”traffic generationCPM & CPCV
CPCV (cost per Completed views Out Stream ( In read) Completion rate 30” completed view)
51 Premium Impactful formats Yahoo Homepage: Greece
What’s different?
A place to stay
A personalised experience
Highly engaging
Reach 1M UUs every month in Greece HP Stage
The Homepage Stage unit offers clients a truly premium canvas to connect with our users.
This formats breaks the box and puts the video on the full width of the page. It is responsive in size and wraps the content, to blend beautifully with our premium content and to offer users an immersive experience. XL Billboard
The Billboard is Yahoo’s biggest ad unit on the Homepage and positioned high above the fold.
A premium ad position surrounded by highly relevant and personalized content, it is the perfect canvas for high impact creative solutions. Yahoo Login: Greece
What’s different?
A place to stay
A personalised experience
Highly engaging
Reach 1M UUs every month in Greece Yahoo Full Page Video Login: Greece
What’s different?
A place to stay
A personalised experience
Highly engaging
Reach 1M UUs every month in Greece Yahoo Full Page Video Login: Greece
What’s different?
A place to stay
A personalised experience
Highly engaging
Reach 1M UUs every month in Greece Programmatic in Greece BRXD Global Impressions served monthly 9B 350M Impressions in Impressions in 25B Europe Greece Impressions in North America 10.5B Impressions in 3.5B 2B APAC Impressions in Impressions in LATAM Africa
UUs across Yahoo Greece have been growing consistently over the past 12 months Few competitors have such a premium offering within one publisher Works depending on your KPIs
PERFORMANCE VIEWABILITY BRANDING The Verizon Media difference
Unique, premium Exclusive Deal ID First-party supply opportunities audience data Direct access ensures Achieve KPI’s with vast Use unique MSFT, AOL, authenticity and menu of Deal IDs and Yahoo data to find lowest cost your audience Why including Verizon Media on all plans • 5th position
• ABOVE: - Amazon - Linkedin - Twitter - Adobe - Apple
ComScore Middle East Africa – Dec 18 Fraud protection & brand safety Supply verification Proprietary technology Human review safeguards Exclusive traffic protection through a rigorous auditing solution blocks fraud both Delivering the process pre-bid & post-serve 3rd party partnerships Anti-fraud guarantee highest level Integrate your preferred No charge for identified anti-fraud vendor to choose fraudulent impressions and of brand safety the solution that meets refunds/credits offered for MRC your needs measured discrepancies > 5%
Quality inventory & viewability Set pre-bid parameters Real-time optimization Extensive inventory quality Advanced viewability features allow advertisers to algorithms auto-optimize bid set pre-bid viewability targets, management and allow buyers create site lists, and easily to layer in multi-level goals, exclude content rated as threshold percentages and moderate or high risk. in-view definitions. Pixalate – Seller Trust Index (Q3 18) GLOBAL SELLER TRUST INDEX | 1 - 10 REGION: INTERNATIONAL (NON-US)
RANK SELLER NAME FI NAL SCORE REACH SCORE SI VT SCORE GI VT SCORE MASKING SCORE VI EWABILITY SCORE ADS.TXT SCORE
1 97 A 94 A 97 A 97 A 98 A 94 A 99 A
2 95 A 97 A 94 A 97 A 92 A 96 A 93 A
3 95 A 99 A 96 A 99 A 97 A 98 A 86 A
4 95 A 98 A 96 A 98 A 99 A 99 A 86 A
5 94 A 97 A 95 A 98 A 97 A 96 A 85 A
6 93 A 96 A 95 A 97 A 96 A 95 A 85 A
7 92 A 96 A 94 A 97 A 98 A 92 A 81 B
8 92 A 96 A 97 A 98 A 96 A 99 A 73 B
9 91 A 93 A 97 A 98 A 98 A 92 A 74 B
10 90 A 95 A 94 A 96 A 98 A 98 A 71 B
9 Q3 2018 SELLER TRUST INDEX | © 2019 PIXALATE, INC.
Programmatic offering Yahoo! Greece
+3.9M +300M Unique Users Page Views
Huge scale within premium and brand safe environment Your DSP
SCALE EXCLUSIVE EXCLUSIVE PREMIUM AUDIENCES INVENTORY Finding BRXD on your DSP
AppNexus Yahoo – Seller 273
Brightroll Exchange SCALE DBM for Display from Yahoo!
Your DSP Right Media The Trade Desk Exchange for Display EXCLUSIVE PREMIUM INVENTORY
MediaMath Yahoo & Partner Sites
AdForm Yahoo/ Brightroll EXCLUSIVE AUDIENCES How can you buy Yahoo inventory? PRIVATE MARKET PLACE
OPEN AUCTION
AND/ OR
CONTEXTUAL DATA How can you buy Yahoo inventory? PRIVATE MARKET PLACE OPEN AUCTION (Deals)
• Find BRXD* on your DSP by the • Confirm which deals fit better with your strategy correct name • Existing deals • Start bidding • Deal permissioning • Deal mapping on both sides
* See naming conventions per DSP Deal Mapping Process 1. 3. 2. 4. Client Mapping Mapping Client/ confirm done on done on buyer starts deals client/ buyer BRXD* bidding needed DSP UI
DSP Partner/ Buyer DSP Remind to your DSP account Name Buyer ID Amnet Dubai - EMEA - DBM 333334 manager: 1. Supply source (SSP) – Brightroll Deal name ID Y_EMEA_High Viewability 99872 Exchange Y_EMEA_Audience_B2B 100193 (See naming conventions)
* Mapping on DBM is done by default on all deals, but worth to double2. check Private because auctionof exceptions deals - for multiple buyers 3. Deal name & Deal ID Viewability Deal Name: Y_EMEA_Viewability Running just on those Deal Id: XXXXX Yahoo domains Floor CPM: $1.10 performing better with Ad Sizes: IAB Standard RON – All Yahoo sites JUST viewability TECHNOLOGY Deal Name: Y_EMEA_RON +70% - not guaranteed . Deal Id: XXXXX Floor CPM: $0.20-$3.00 depending on ad size Showcase/ Audience TRAVEL Ad Sizes: Deals - IAB Standard. st Deals available • Making use of 1 party FINANCE - 970x250 ($3.00) DATA Homepage – Yahoo • Audiences interested in HOME & PARENTING Deal Name: Y_EMEA_Homepage something in particular Deal Id: XXXXX YAHOO Properties Socio - Demo Floor CPM: $1.10 • Floor CPM: $1.10 for CARS Ad Sizes: 970x250 ($3.00) Finance, Sports, Travel, Yahoo mail News, Fashion etc. FASHION
Style Finance Sports News Ευχαριστώ Appendix GDPR @ Verizon Consumers love brands who respect their privacy However, many companies struggle to balance business goals and the privacy preferences of their customers
77 What you should know Oath’s approach to GDPR is setting us up for success. Here is why:
Direct consumer relationships As one of the largest online publishers, we have direct relationships with over 1B consumers. Smaller players, including point-solution tech companies, will face an uphill battle since they don’t have direct relationships with consumers.
Holistic approach Oath will be compliant with GDPR in many dimensions: respecting users’ data rights, better internal data controls and processes, and Set up for compliant agreements with our customers and partners.
Global solution success Oath’s privacy dashboard will be a global resource for consumers to control every aspect of their Oath data. • EU - all Oath data collection requires consumers to grant Oath any access to their data. • NAR, LATAM, APAC - Oath users will have granular controls for which data we can use and how it’s used.
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