YAHOO INC Mailing Address Business Address 701 FIRST AVENUE YAHOO! INC

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YAHOO INC Mailing Address Business Address 701 FIRST AVENUE YAHOO! INC SECURITIES AND EXCHANGE COMMISSION FORM 10-K Annual report pursuant to section 13 and 15(d) Filing Date: 2011-02-28 | Period of Report: 2010-12-31 SEC Accession No. 0001193125-11-050000 (HTML Version on secdatabase.com) FILER YAHOO INC Mailing Address Business Address 701 FIRST AVENUE YAHOO! INC. CIK:1011006| IRS No.: 770398689 | State of Incorp.:DE | Fiscal Year End: 1231 SUNNYVALE CA 94089 701 FIRST AVENUE Type: 10-K | Act: 34 | File No.: 000-28018 | Film No.: 11646536 SUNNYVALE CA 94089 SIC: 7373 Computer integrated systems design 4083493300 Copyright © 2012 www.secdatabase.com. All Rights Reserved. Please Consider the Environment Before Printing This Document Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 10-K þ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 000-28018 Yahoo! Inc. (Exact name of Registrant as specified in its charter) Delaware 77-0398689 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) 701 First Avenue Sunnyvale, California 94089 (Address of principal executive offices, including zip code) Registrants telephone number, including area code: (408) 349-3300 Securities registered pursuant to Section 12(b) of the Act: Title of Each Class Name of Each Exchange on Which Registered Common stock, $.001 par value The NASDAQ Stock Market LLC (NASDAQ Global Select Market) Rights to Purchase Series A Junior Participating The NASDAQ Stock Market LLC Preferred Stock (NASDAQ Global Select Market) Securities registered pursuant to Section 12(g) of the Act: None (Title of Class) Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes þ No ¨ Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No þ Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No ¨ Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes þ No ¨ Copyright © 2012 www.secdatabase.com. All Rights Reserved. Please Consider the Environment Before Printing This Document Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of Registrants knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. ¨ Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of large accelerated filer, accelerated filer, and smaller reporting company in Rule 12b-2 of the Exchange Act. Large accelerated filer þ Accelerated filer ¨ Non-accelerated filer ¨ (Do not check if a smaller reporting company) Smaller reporting company ¨ Indicate by check mark whether the Registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act). Yes ¨ No þ As of June 30, 2010, the aggregate market value of voting stock held by non-affiliates of the Registrant, based upon the closing sales price for the Registrants common stock, as reported on the NASDAQ Global Select Market, was $16,919,544,171. Shares of common stock held by each officer and director and by each person who owns 10 percent or more of the outstanding common stock have been excluded in that such persons may be deemed to be affiliates. This determination of affiliate status is not necessarily a conclusive determination for any other purpose. The number of shares of the Registrants common stock outstanding as of February 18, 2011 was 1,309,412,235. DOCUMENTS INCORPORATED BY REFERENCE The following documents (or parts thereof) are incorporated by reference into the following parts of this Form 10-K: Proxy Statement for the 2011 Annual Meeting of ShareholdersPart III Items 10, 11, 12, 13, and 14. Copyright © 2012 www.secdatabase.com. All Rights Reserved. Please Consider the Environment Before Printing This Document Table of Contents YAHOO! INC. Form 10-K Fiscal Year Ended December 31, 2010 INDEX ITEM Page PART I ITEM 1 Business 3 ITEM 1A Risk Factors 13 ITEM 1B Unresolved Staff Comments 27 ITEM 2 Properties 27 ITEM 3 Legal Proceedings 27 PART II ITEM 5 Market for Registrants Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 28 ITEM 6 Selected Financial Data 30 ITEM 7 Managements Discussion and Analysis of Financial Condition and Results of Operations 32 ITEM 7A Quantitative and Qualitative Disclosures About Market Risk 56 ITEM 8 Financial Statements and Supplementary Data 58 ITEM 9 Changes in and Disagreements With Accountants on Accounting and Financial Disclosure 109 ITEM 9A Controls and Procedures 109 Copyright © 2012 www.secdatabase.com. All Rights Reserved. Please Consider the Environment Before Printing This Document ITEM 9B Other Information 110 PART III ITEM 10 Directors, Executive Officers and Corporate Governance 112 ITEM 11 Executive Compensation 112 ITEM 12 Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 112 ITEM 13 Certain Relationships and Related Transactions, and Director Independence 112 ITEM 14 Principal Accounting Fees and Services 112 PART IV ITEM 15 Exhibits, Financial Statement Schedules 113 Signatures 114 The trademarks and/or registered trademarks of Yahoo! Inc. and its subsidiaries referred to herein include, but are not limited to, Yahoo!, Y!, del.icio.us, Flickr, Right Media, omg, Shine, Sportacular, Prime Time in No Time, Behind Enemy Lines, Ready Set Dance, Yahoo! Search BOSS, Wretch, Meme, Citizen Sports, Associated Content and their respective logos. Other names are trademarks and/or registered trademarks of their respective owners. 2 Copyright © 2012 www.secdatabase.com. All Rights Reserved. Please Consider the Environment Before Printing This Document Table of Contents Part I Item 1. Business OVERVIEW Yahoo! Inc., together with its consolidated subsidiaries (Yahoo!, the Company, we, or us), is a premier digital media company that delivers personalized digital content and experiences, across devices and around the globe, to vast audiences. We provide engaging and innovative canvases for advertisers to connect with their target audiences using our unique blend of Science + Art + Scale. Through our proprietary technology and insights, we deliver unique content and experiences for our audience and create powerful opportunities for our advertisers to connect with their target audiences, in context and at scale. To users, we provide online properties and services (Yahoo! Properties). To advertisers, we provide a range of marketing services designed to reach and connect with users of our Yahoo! Properties, as well as with Internet users beyond Yahoo! Properties, through a distribution network of third-party entities (our Affiliates) that have integrated our advertising offerings into their Websites or other offerings (those Websites and other offerings, Affiliate sites). We believe that our marketing services enable advertisers to deliver highly relevant marketing messages to their target audiences. We generate revenue from several offerings including the display of graphical advertisements (display advertising), the display of text- based links to advertisers Websites (search advertising), and other sources. Our offerings to users on Yahoo! Properties currently fall into three categories: Communications and Communities; Search and Marketplaces; and Media. The majority of what we offer is available in more than 25 languages and in more than 50 countries, regions, and territories. We have properties tailored to users in specific international markets including Yahoo! Homepage and social networking Websites including Meme and Wretch. Yahoo! was developed and first made available in 1994 by our founders, David Filo and Jerry Yang, while they were graduate students at Stanford University. We were incorporated in 1995 and are a Delaware corporation. We are headquartered in Sunnyvale, California, and have offices in more than 25 countries, regions, and territories. CORPORATE HIGHLIGHTS Changes in Our Board of Directors and Executive Leadership During 2010, there were key changes to our Board of Directors (the Board) and executive leadership. Sue James was elected to the Board and was named Chair of the Boards Audit Committee, effective January 2010. Ron Burkle, John Chapple and Frank J. Biondi, Jr. left our Board when their terms ended following our June 2010 annual meeting, and Brad Smith and Patti Hart were elected to our Board at that meeting. Aristotle Balogh resigned as our Executive Vice President, Products and Chief Technology Officer, and Blake Irving became our Chief Product Officer in May 2010. In November 2010, Ross Levinsohn became our Executive Vice President, Americas, replacing Hilary Schneider in that role. The Company also has announced that David Kenny will become a member of our Board and Eric Hippeau will resign from our Board effective April 1, 2011. 2010 Transactions Completed the transition of algorithmic search results on Yahoo! Properties and on Affiliate sites in the United States (U.S.) and Canada to Microsoft Corporation (Microsoft), and completed the transition from Yahoo!s search marketing platform to Microsofts search advertising platform (adCenter) in those markets.
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