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Dell EMC Not Just Vendor Convergence World E-guide In this e-guide Introduction Breaking News The show that originally started as the EMC Enterprise Wizards Conference in 2001 is running May 8 to May 11 in Las Vegas under a new name, Dell EMC Not Just Vendor Convergence World. All-Flash with Substance Well, it's not entirely a new name. Dell World rebranded as Dell EMC World in October 2016, in the wake of Dell's $67 billion acquisition of the world's largest storage vendor. But the May 2017 show is the lineal descendant of the Wizards Head in the Clouds Conference and the long-running EMC World, and marks the seventh straight year the event is being held in Las Vegas. Dell-Emc integration Many of the themes at Dell EMC World 2017 will be familiar for an IT/storage conference these days. You'll hear a lot about hyper-converged infrastructure, cloud storage and flash arrays. More traditional storage topics, such as data protection, disk arrays and storage management will also be covered, although pushed into the background a bit. And because Dell Technologies extends beyond storage, the conference will cover servers, virtualization, DevOps, security, internet of things, software- defined data centers and cloud computing. The speaker list includes Michael Dell; Dell EMC storage leaders David Goulden, Chad Sakac and Jeff Boudreau; VMware CEO Pat Gelsinger; and industry gurus Andy Bechtolsheim and Tim Berners-Lee. E-guide We'll be reporting the latest news from the show on SearchStorage and our In this e-guide other TechTarget sites. To prepare for Dell EMC World 2017, check out what's been happening with the IT giant since the merger, as well as all the news from EMC World 2016. Breaking News Not Just Vendor Convergence All-Flash with Substance Dell EMC World 2017: Viewing storage Head in the Clouds from all angles Dell-Emc integration There was plenty of discussion at Dell EMC World 2017 about the vendor's cloud storage strategy. Dell EMC President David Goulden urged attendees to envision all their storage as a cloud, regardless of whether it resides in an on- premises array or is shipped off site. "The first part of our strategy is to support a multicloud world to enable your companies to make the digital transformation. The second part of our strategy concerns the infrastructure the cloud runs on," Goulden said. But Dell EMC did not provide much clarity on how users should distinguish between its overlapping -- and sometimes redundant -- cloud platforms. "We are product-oriented today, and that's a weakness," said Sam Grocott, Dell EMC's senior vice president of marketing for storage and data protection. "We E-guide have so many ways to tier data [to the cloud] simply, but it can be confusing. In this e-guide We are making it a priority to work on that across storage and data protection." Breaking News One way for Dell EMC to remove confusion around its cloud strategy would be to make it more specific. Not Just Vendor Convergence "I would say Dell EMC's cloud storage strategy is a bit foggy. They have some work to do in the area of marketing and communications. They should cut All-Flash with Substance through the buzzword bingo and help customers see opportunity," said Greg Schulz, a senior advisory analyst and founder at consulting firm StorageIO in Stillwater, Minn. Head in the Clouds Even people who have embraced the Dell EMC cloud may find the term a Dell-Emc integration distracting buzzword. Ted Newman, head of cloud services for U.K.-based Royal Bank of Scotland, said RBS built an infrastructure-as-a-service (IaaS) and platform-as-a-service framework on top of Dell EMC Vblock storage. But despite his title and job function at RBS, Newman said he prefers the term "IT as a service" to cloud. "I've been over the term 'cloud' for about five years now," Newman said. "What we wanted to do was take infrastructure out of the equation." He said RBS uses the term "enterprise cloud platform," which he called "the IT equivalent of 'Bob.' It's a very generic name." Here is our attempt to shed some light on the Dell EMC clouds. E-guide Virtustream data centers host new cloud In this e-guide Virtustream is Dell EMC's public cloud. The Virtustream public cloud is designed Breaking News for mission-critical applications, such as SAP. EMC acquired Virtustream in 2015 to serve enterprises running a high concentration of applications that don't move easily to the cloud. The Virtustream software typically isn't sold directly to Not Just Vendor Convergence users. It resides in a cloud hosting portal for direct consumption by its end users. All-Flash with Substance The Virtustream suite also includes the Virtustream Storage Cloud for hyperscale object storage, the Virtustream Federal Cloud for public-sector Head in the Clouds organizations and the Virtustream Healthcare Cloud electronic medical records archive. Dell-Emc integration Dell EMC has two object storage clouds In addition to the Virtustream Storage Cloud, Dell EMC's object storage includes the Elastic Cloud Storage (ECS) platform. Dell EMC World featured a preview of ECS.Next software, focusing on advanced analytics, data protection and security. Dell EMC also introduced the ECS Dedicated Cloud Service, which allows customer data to reside as a single tenant in a Virtustream-managed data center. E-guide Enterprise Hybrid Cloud IaaS to get a Virtustream edition In this e-guide Enterprise Hybrid Cloud (EHC) is Dell EMC's turnkey IaaS platform built with Breaking News VMware software and Dell EMC servers and storage. EHC runs on Dell EMC converged and hyper-converged infrastructure. It is designed to extend local, general-purpose workloads to the cloud, including major public and regional Not Just Vendor Convergence cloud service providers. All-Flash with Substance Complementing it is the Dell EMC Native Hybrid Cloud for developing and launching cloud-native applications. Both EHC and the Native Hybrid Cloud are built on VxRail hyper-converged boxes packaged with Pivotal Cloud Foundry. Head in the Clouds Dell EMC's Goulden said the cloud storage strategy includes plans for a Dell-Emc integration Virtustream edition of EHC to encompass mission-critical workloads that run in the data center. "Today, those applications require dedicated on-premises hardware in a virtualized environment," he said. "They are not running in the cloud at all." Integrating public cloud storage stacks Also new is Dell EMC Cloud for Microsoft Azure Stack. Windows shops can get the software development kit as part of an on-premises hybrid cloud storage strategy, based on Microsoft Azure. The integrated system, due out later this year, incorporates Dell EMC PowerEdge servers and networking and Pivotal software. E-guide Rounding out its cloud storage strategy, Dell EMC introduced Cloud Flex In this e-guide pricing for VxRail and XC Series appliances, which involves a 12-month commitment, but no upfront cash. Breaking News Next article Not Just Vendor Convergence All-Flash with Substance Head in the Clouds Dell-Emc integration E-guide In this e-guide Breaking News Dell EMC cloud storage strategy needs to Not Just Vendor Convergence cut through fog Garry Kranz, Senior News Writer All-Flash with Substance There was plenty of discussion at Dell EMC World 2017 about the vendor's cloud storage strategy. Dell EMC President David Goulden urged attendees to Head in the Clouds envision all their storage as a cloud, regardless of whether it resides in an on- premises array or is shipped off site. Dell-Emc integration "The first part of our strategy is to support a multicloud world to enable your companies to make the digital transformation. The second part of our strategy concerns the infrastructure the cloud runs on," Goulden said. But Dell EMC did not provide much clarity on how users should distinguish between its overlapping -- and sometimes redundant -- cloud platforms. "We are product-oriented today, and that's a weakness," said Sam Grocott, Dell EMC's senior vice president of marketing for storage and data protection. "We have so many ways to tier data [to the cloud] simply, but it can be confusing. We are making it a priority to work on that across storage and data protection." One way for Dell EMC to remove confusion around its cloud strategy would be to make it more specific. E-guide "I would say Dell EMC's cloud storage strategy is a bit foggy. They have some In this e-guide work to do in the area of marketing and communications. They should cut through the buzzword bingo and help customers see opportunity," said Greg Schulz, a senior advisory analyst and founder at consulting firm StorageIO in Breaking News Stillwater, Minn. Even people who have embraced the Dell EMC cloud may find the term a Not Just Vendor Convergence distracting buzzword. Ted Newman, head of cloud services for U.K.-based Royal Bank of Scotland, said RBS built an infrastructure-as-a-service (IaaS) and All-Flash with Substance platform-as-a-service framework on top of Dell EMC Vblock storage. But despite his title and job function at RBS, Newman said he prefers the term "IT as a service" to cloud. Head in the Clouds "I've been over the term 'cloud' for about five years now," Newman said. "What we wanted to do was take infrastructure out of the equation." Dell-Emc integration He said RBS uses the term "enterprise cloud platform," which he called "the IT equivalent of 'Bob.' It's a very generic name." Here is our attempt to shed some light on the Dell EMC clouds.
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