DOCSLIB.ORG

Asia Pacific

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Asia Pacific Enterprise Data Storage Market Insights Future Technologies and Trends Will Drive Market Growth P8CD-72 September 2015 Contents Section Slide Number Scope and Market Overview 3 Enterprise Storage Market Trends 7 Future Technologies in Storage 12 Business Models of Vendors 16 Business Models of OEMs 26 Business Models of Distributors 31 Implications of Storage Trends on Data Centers 39 Frost & Sullivan Story 45 P8CD-72 2 Scope and Market Overview Return to contents P8CD-72 3 Scope of the Study Objectives • To provide an overview of the global enterprise data storage market, focusing on the trends, technology, and business models of major market participants • To understand the trends affecting the global storage market and the implications of these trends on the data center market • Future technologies entering the storage market • To gain a detailed understanding on the distribution structure and channel partner program for key storage vendors EMC and NetApp • To provide an understanding of the business model for ODM/OEMs in terms of service and support capabilities across regions; these include Foxconn and Supermicro ODM: Original Design Manufacturer OEM: Original Equipment Manufacturer Source: Frost & Sullivan P8CD-72 4 Market Overview The enterprise data storage market is changing at a rapid pace. More data is being digitized than ever before and stored on disks of various size capacities. Globally, by 2020, there are expected to be about 26 billion connected devices. These devices would generate large amounts of data that need to be stored and analyzed at some point of time. Storage devices need to be agile, scalable, low cost, able to handle huge data loads, and durable to sustain the huge data growth. The global market is dominated by the top 5 participants: EMC, NetApp, Dell, HP, and IBM. These participants command more than 50% of the global market share. Enterprises need to start embracing hybrid storage, as both flash storage and hard disks are here to stay. Hybrid storage helps enterprises gain the best of both worlds, and at an affordable cost. Hard disks cannot offer the performance of flash storage, which cannot offer the capacity offered by hard disks. As the world is moving toward virtualized environments, storage vendors around the globe are taking advantage of the software available to make storage systems easy to manage and scale and also improve storage interface and networking performance. The move toward virtualized storage is propelled by cost, simplicity, and swiftness in deployment. Hyper-scale data centers drove the growth of the data storage market globally in 2014 and are expected to continue doing so in 2015 as well. Small storage vendors are coming up with several innovative storage solutions and putting pressure on large storage vendors by constantly gaining market share. Source: Frost & Sullivan P8CD-72 5 Market Overview (continued) Key Takeaway: The storage market is expected to grow at a CAGR of 3.2% during 2014–2018 to reach a revenue in excess of $41 billion. Storage Market: Spending*, Global, 2012–2018 3.2% 34.3 35.0 36.4 37.7 39.1 40.2 41.4 2012 2013 2014 2015 2016 2017 2018 Year Storage Market: Revenue by Region, Global, 2014 Key Insights Europe 23% Asia-Pacific • The global data traffic is expected to almost triple to 26% 9.1 zettabytes (ZB) per annum by 2018, from 3.3 ZB per annum in 2013. • North America continues to dominate the global storage Latin America market, with 45% market share in 2013. 3% • Asia-Pacific has emerged as one of the fastest-growing The Middle markets given the rise of the amount of data being East & Africa generated in the region. 3% North America 45% *Values are in $ Billion Note: All figures are rounded. The base year is 2014. Source: Frost & Sullivan P8CD-72 6 Enterprise Storage Market Trends Return to contents P8CD-72 7 Cloud Storage Gains Prominence • Cloud has played a very important role in making storage available to enterprises at a lower price while offering high scalability and better encryption. An increasing number of enterprises are using cloud for storage. In 2015, cloud computing vendors are expected to further lower prices and offer better technology and infrastructure to enterprises. • Many enterprises still do not prefer to keep their data on cloud. The reasons for this resistance is Cloud Storage due to security of the data, complexity of migrating data to cloud, performance of cloud storage, and data governance regulations. Most • Large enterprises favor using top-tier enterprises have started using cloud as a vendors for their cloud storage usage due to secondary backup option instead of front-line failure of startup cloud storage providers. loads. Most of these issues are expected to be Companies are also contemplating creating resolved and pave the path to increased new service-level agreements (SLAs), which adoption of cloud storage solutions. would include the provision for data transfer between cloud service providers in case of failure. Image Source: Wikimedia Commons. Source: Frost & Sullivan P8CD-72 8 Software-defined Storage Coming out of Hype Software-Defined Storage • Software-defined storage (SDS) helps to virtualize storage and takes control of how the VM VM VM VM VM data is actually stored. It can be helpful in reducing storage waste, moving data using Third auto-tiering, combining multiple storage API party Policy Driven Panel Control devices to look like one massive storage, and Panel sharing resources transparently. Virtual data services • The main drivers for SDS among enterprises API Third Data Local party Cloud DR are reduced cost by avoiding hardware Protection Availability Data lock-in, extended life of existing storage Services systems, and automation of storage systems. Virtual Data Plane • SDS can reduce costs for the enterprise by Hyper- SAN/NAS Object using policy-based automation, easy Converged Pool Storage Pool installation, agility, and simultaneously Storage Pool offering freedom from hardware dependence. Policy automation can also help in extending Cloud X86 Servers SAN/NAS Storage the life and automation of storage systems. VM: Virtual Machine; SAN: Storage Area Network; NAS: Network-attached Storage, DR: Disaster Recovery; API: Application Program Interface Source: Frost & Sullivan P8CD-72 9 Flash and HDD Storage Both to Stay • Flash arrays have changed the dynamics of the enterprise storage market. There are many reasons why flash storage is gaining prominence over hard disk drives (HDDs). The speed at which flash storage performs is much higher than that of the HDD. Flash storage has the ability to handle large workloads without losing its capability to perform. Flash storage devices are much more durable as they do not have moving parts. Lastly, they use less power than do HDDs. • Although flash storage has many benefits, it is not realistic to assume that it will completely replace HDD. Flash is still in its infancy and a lot of research and development (R&D) is still going on in it. Flash storage is also quite HDD (Hard Disk Drive) SSD (Solid State Drive) expensive, has limited capacity, and the data can get permanently lost. With the Internet of • Hybrid flash array, which is a combination of Things (IoT) and Big Data, enterprises need flash memory and HDD, has gained high data storage capacity, and the HDD prominence over all flash arrays due to its presents a better alternative in terms of cost lower cost and better performance. and capacity. Image sources: Wikimedia Commons; Creative Commons Source: Frost & Sullivan P8CD-72 10 Hyper-converged Infrastructure Gains Interest • Hyper-converged Storage • Managers of data infrastructure (HCI) is centers are showing gaining a lot of attention Power and Servers great interest in hyper- as a technology in which Cooling converged infrastructure a combination of storage, as HCI is easy to computing, network, and manage and install, virtualization can be Hyper-Converged Infrastructure highly scalable, able to obtained in a single provide the expected hardware box from a performance, offers easy single vendor. licensing and pricing, • Ease of scale, centralized Management and reduces the total Network management, efficient Software cost of ownership. use of resources, • Virtual desktop software-centric design, infrastructure (VDI) Hyper Converged Storage and single vendor are vendors are using HCI some of the advantages by reducing complexity of hyper-converged • The software layer controls the storage, and using fewer infrastructure. compute, and memory, which allows the components. hypervisor to optimize the resources properly. Source: Frost & Sullivan P8CD-72 11 Future Technologies in Storage Return to contents P8CD-72 12 Hard Disk Drives—SMR and TDMR • Shingled magnetic recording (SMR) is a technique in which Track N Writer tracks on the disk are overlapped Reader on each other to increase the Track N+1 density on the track. The increased density helps in increasing the capacity by approximately 25%. TrackN SMR technology does not require Reader any significant investment from r Write vendors to use it. Track N+1 Track • Two-dimensional magnetic recording (TDMR) is an extension of SHR, and helps to increase the life of magnetic recording systems. Designers can use TDMR and SHR in conjunction for more Shingled Magnetic Recording control over areal density. • A few companies around the globe have already started deploying this technology in HDDs. Source: Frost & Sullivan P8CD-72 13 Hard Disk Drives—HAMR and Helium-filled HDDs • Heat-assisted magnetic recording (HAMR) is a Head magnetic storage technology in which the data is Laser recorded by pointing the laser to an area of the disk. The heat changes the magnetic properties of that area for a small amount of time, thus helping in storing more data in a smaller area. • HAMR is not deployed in any HDDs but is expected to enter the market by 2017.
Load more

Recommended publications
  • Superconvergence
    THE FUTURE OF DATA CENTER CONSOLIDATION: SUPERCONVERGENCE 1SHAIKH ABDUL AZEEM, 2SATYENDRA KUMAR SHARMA 1 2 Research Scholar, Dean, Faculty of Engineering 1,2,Department of Computer Science, Pacific Academy of Higher Education & Research University, Udaipur, Rajasthan, India E-mail: [email protected], 2 [email protected] Abstract - Convergence in industries is creating tremendous new opportunities and new modes for technology innovation. Convergence providing greater risk management, greater control mechanisms, greater consistency and predictability and greater cost reduction. Convergence with the view of network convergence is leading current IT infrastructure to new levels of efficiency through greater integration and centralization. Convergence is the name where advancements in compute, storage, and network are converging to enable new capabilities, reduction in cost, and introduction of new scale of computing which are previously unimaginable. Performance, resiliency, and scalability are the demands of modern cloud computing environment. The next generation of converged infrastructure, the superconvergence, is poised to provide exactly that. Companies are enabling a giant leap in cloud performance through converged storage, networking, and server systems. This paper provides details regarding the next generation of IT Infrastructure development, the superconvergence. Keywords - siloed, CI, HCI, SCI, Data Centre, Unified Platform, NVMeoF I. INTRODUCTION As the convergence is getting developed, super convergence solutions are coming into the market This is the era of convergence. Once converge system because of this naturally the silos of earlier IT implemented properly, then it can virtualize more Infrastructure implementations management are applications and desktops by just carrying a bit of getting disappear, and the possibility of a true single more resource power.
    [Show full text]
  • Dell EMC VPLEX: SAN Connectivity Implementation Planning and Best Practices
    Best Practices Dell EMC VPLEX: SAN Connectivity Implementation planning and best practices Abstract This document describes SAN connectivity for both host to Dell EMC™ VPLEX™ front-end and VPLEX to storage array back end. This document covers active/active and active/passive and ALUA array connectivity with illustrations detailing PowerStore™, Dell EMC Unity™ XT, and XtremIO™. Included also is information for metro node connectivity. January 2021 H13546 Revisions Revisions Date Description May 2020 Version 4: Updated ALUA connectivity requirements January 2021 Added metro node content Acknowledgments Author: VPLEX CSE Team [email protected] This document may contain certain words that are not consistent with Dell's current language guidelines. Dell plans to update the document over subsequent future releases to revise these words accordingly. This document may contain language from third party content that is not under Dell's control and is not consistent with Dell's current guidelines for Dell's own content. When such third party content is updated by the relevant third parties, this document will be revised accordingly. The information in this publication is provided “as is.” Dell Inc. makes no representations or warranties of any kind with respect to the information in this publication, and specifically disclaims implied warranties of merchantability or fitness for a particular purpose. Use, copying, and distribution of any software described in this publication requires an applicable software license. Copyright © January 2021 Dell Inc. or its subsidiaries. All Rights Reserved. Dell Technologies, Dell, EMC, Dell EMC and other trademarks are trademarks of Dell Inc. or its subsidiaries. Other trademarks may be trademarks of their respective owners.
    [Show full text]
  • SRM 6.9 Administrator Guide
    ADMINISTRATOR GUIDE Storage Resource Monitor Version 6.9 Last Updated: Tuesday, June 4, 2019 © 2019 SolarWinds Worldwide, LLC. All rights reserved. This document may not be reproduced by any means nor modified, decompiled, disassembled, published or distributed, in whole or in part, or translated to any electronic medium or other means without the prior written consent of SolarWinds. All right, title, and interest in and to the software, services, and documentation are and shall remain the exclusive property of SolarWinds, its affiliates, and/or its respective licensors. SOLARWINDS DISCLAIMS ALL WARRANTIES, CONDITIONS, OR OTHER TERMS, EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, ON THE DOCUMENTATION, INCLUDING WITHOUT LIMITATION NONINFRINGEMENT, ACCURACY, COMPLETENESS, OR USEFULNESS OF ANY INFORMATION CONTAINED HEREIN. IN NO EVENT SHALL SOLARWINDS, ITS SUPPLIERS, NOR ITS LICENSORS BE LIABLE FOR ANY DAMAGES, WHETHER ARISING IN TORT, CONTRACT OR ANY OTHER LEGAL THEORY, EVEN IF SOLARWINDS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. The SolarWinds, SolarWinds & Design, Orion, and THWACK trademarks are the exclusive property of SolarWinds Worldwide, LLC or its affiliates, are registered with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other SolarWinds trademarks, service marks, and logos may be common law marks or are registered or pending registration. All other trademarks mentioned herein are used for identification purposes only and are trademarks of (and may be registered
    [Show full text]
  • Vmware Vsan SAP | Solution Overview
    SOLUTION OVERVIEW VMware Virtual SAN SAP Applications Hyper-Converged Infrastructure for Business Critical Applications Customers deploying Business Critical Applications (BCAs) have requirements such as stringent SLAs, sustained high performance, and continued application availability. It is a major challenge for organizations to manage data storage in these environments. Common issues in using traditional storage solutions for BCAs include inadequate performance, storage inefficiency, difficulty to scale, complex management, and high deployment and operating costs. VMware, the market leader in Hyper-Converged Infrastructure (HCI), enables low cost and high performance next- generation HCI solutions through the proven VMware Hyper-Converged Software (VMware HCS) stack. The natively integrated VMware HCS combines radically simple VMware Virtual SAN™ storage, the market-leading vSphere hypervisor, and the vCenter Server unified management solution all on the broadest and deepest set of HCI deployment options. Virtual SAN is enterprise-class storage that is uniquely embedded in the hypervisor. Virtual SAN delivers flash-optimized, high-performance hyper-converged storage for any virtualized application at a fraction of the cost of traditional, purpose- built storage and other less-efficient HCI solutions. VMware has completed extensive technical validation to demonstrate Virtual SAN as an ideal storage platform for a variety of BCAs. A recent Virtual SAN customer survey also revealed that more than 60% of customers run their BCAs on Virtual SAN today, making BCA the most common use case. Why Virtual SAN for SAP Landscapes? Customers wanting to modernize their existing complex SAP environments can leverage Virtual SAN, running on both VMware and SAP certified x86 servers, to eliminate traditional IT silos of compute, storage, and networking.
    [Show full text]
  • Hypervisor Converged Software Defined Private Cloud
    How a Hypervisor-Converged Software-Defined Data Center Enables a Better Private Cloud WHITE PAPER How a Hypervisor-Converged Software-Defined Data Center Enables a Better Private Cloud Table of Contents Accelerate IT Response to Business Needs . 3 Best Hypervisor Architecture for Security and Reliability . 3 Most Comprehensive Solution for Greater Business Responsiveness . 5 Software-Defined Data Center Approach Pioneered by VMware . 5 All Components for Building and Running a Private Cloud Infrastructure . 6 Purpose-Built, Highly Automated Management Solutions . 7 Software-Defined Storage Capabilities Enable New Converged Storage Tier . 9 Proven Leadership in Network Virtualization Delivers Speed and Efficiency . 10 Virtualization-Aware Security Provides More-Robust Protection . 11 Maximum Application Availability and Business Continuity for Greater Reliability and Reduced Business Risk . 12 Lowest TCO for Highest Resource Utilization and Administrator Productivity . 13 Most Proven, Trusted, and Widely Deployed Virtualization Platform Supporting Private Clouds, Hybrid Clouds, and Desktops .. 15 World’s Most Successful Companies Run VMware. 15 VMware: A Leader in Private Cloud . 16 WHITE PAPER / 2 How a Hypervisor-Converged Software-Defined Data Center Enables a Better Private Cloud Accelerate IT Response to Business Needs IT organizations must be more flexible and innovative to rapidly address competitive threats and satisfy user demands. They need to deliver higher levels of efficiency and responsiveness to business stakeholders and compete with low-cost, on-demand services from external suppliers. At the same time, IT organizations must continue to provide reliability, security, and governance for all applications and services the business requires. Cloud computing provides a more efficient, flexible, and cost-effective model for computing.
    [Show full text]
  • EMC VPLEX FAMILY Continuous Availability and Data Mobility Within and Across Data Centers
    EMC VPLEX FAMILY Continuous Availability and Data Mobility within and across data centers DELIVERING CONTINUOUS AVAILABILITY AND DATA MOBILITY FOR MISSION-CRITICAL APPLICATIONS Storage infrastructure is evolving to deliver new methods of making data mobile, freeing it from physical device limitations. Virtualizing storage extends the benefits of server virtualization, providing automation, integration with existing infrastructure and growth on demand. In the past, application data was tied to a single array. Providing Availability/mobility was challenging and doing so without application interruption was impossible. BENEFITS • Continuous Availability - Deliver application and data availability within the data center and over distance with active-active infrastructure utilization, eliminating planned and unplanned downtime. • Data Mobility - Move The EMC VPLEX family delivers data availability and mobility across arrays in a applications, virtual machines single data center and across arrays in data centers separated by distance. VPLEX and data within and across is a continuous availability and data mobility platform that enables mission-critical data centers and over distance applications to remain up and running during a variety of planned and unplanned without impacting users downtime scenarios, even in the event of a data center site failure. VPLEX enables non-disruptive data mobility, leveraging technologies like VMware and other • Migrate and relocate virtual clusters that were built assuming a single storage instance and enabling them to machines, applications, and function across arrays in a single data center and across distance. data non-disruptively So, how does VPLEX work? VPLEX enables the exact same data to be read/write • Eliminate planned and accessible across two arrays at the same time.
    [Show full text]
  • VPLEX with Geosynchrony 5.0 Product Guide
    EMC® VPLEX™ GeoSynchrony® 5.2 Product Guide P/N 302-000-037-01 EMC Corporation Corporate Headquarters: Hopkinton, MA 01748-9103 1-508-435-1000 www.EMC.com Copyright © 2013 EMC Corporation. All rights reserved. EMC believes the information in this publication is accurate as of its publication date. The information is subject to change without notice. THE INFORMATION IN THIS PUBLICATION IS PROVIDED “AS IS.” EMC CORPORATION MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND WITH RESPECT TO THE INFORMATION IN THIS PUBLICATION, AND SPECIFICALLY DISCLAIMS IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Use, copying, and distribution of any EMC software described in this publication requires an applicable software license. For the most up-to-date regulatory document for your product line, go to the Technical Documentation and Advisories section on EMC Online Support®. For the most up-to-date listing of EMC product names, see EMC Corporation Trademarks on EMC.com. All other trademarks used herein are the property of their respective owners. 2 EMC VPLEX Product Guide Contents Chapter 1 Introducing VPLEX VPLEX overview..................................................................................................... 14 VPLEX product family........................................................................................... 16 Mobility .................................................................................................................... 19 Availability..............................................................................................................
    [Show full text]
  • VMWARE Vsan 6.6 Evolve Without Risk to Secure Hyper-Converged Infrastructure
    DATASHEET VMWARE vSAN 6.6 Evolve without Risk to Secure Hyper-Converged Infrastructure AT A GLANCE Accelerate infrastructure modernization with VMware vSAN™ to make IT a VM VM VM VM VM VM strategic, cost-effective advantage for your company. By powering the leading Hyper-Converged Infrastructure (HCI) solutions, vSAN helps customers evolve their data center without risk, control vSphere + vSAN IT costs and scale to tomorrow’s business needs. vSAN, native to the market-leading hypervisor, delivers flash-optimized, secure storage for all of your critical vSphere workloads. vSAN is built on industry-standard x86 servers and components that help lower TCO by up to 50% versus traditional storage. It delivers the agility to easily scale IT and offers the industry’s first native HCI encryption. New enhanced stretched clusters and intelligent, 1-click operations further lower costs for affordable site protection (50% less than leading traditional solutions) and simple day-to-day management. Seamless integration with VMware vSphere® and the entire VMware stack makes it the simplest Why VMware vSAN? storage platform for virtual machines— Every business initiative today is an IT project, and most likely multiple projects. whether running business-critical As a result of this ongoing digital transformation, IT needs a simpler and more databases, virtual desktops or next- cost effective approach to their data center infrastructure—one that does not generation applications. require all new training and skills. As the only vSphere-native software-defined storage platform, vSAN helps customers evolve to hyper-converged infrastructure (HCI) without risk while lowering IT costs and providing an agile solution ready for future hardware, cloud and application changes.
    [Show full text]
  • Opportunities and Challenges with the Convergence of Data Center
    WHITE PAPER OPPORTUNITIES AND CHALLENGES WITH THE CONVERGENCE OF DATA CENTER NETWORKS Juniper Networks is Well Positioned to Deliver a Superior Converged Network Fabric for Next Generation Data Centers Copyright © 2009, Juniper Networks, Inc. 1 WHITE PAPER - Opportunities and Challenges with the Convergence of Data Center Networks Table of Contents Executive Summary . 3 Introduction. 3 Requirements for Converged Data Center Networks. 4 Industry Standards for a Lossless, Low Latency Infrastructure . 5 Selecting One Standards-Based Converged Network Technology. 5 Enhancements to Ethernet for Converged Data Center Networks: FCoE and CEE . 6 Meeting the Scalability Requirements. 7 A Clear Return on Investment . 7 Phase 1: I/O Consolidation within a Rack. 7 Phase 2: Fabric Convergence Throughout the Entire Data Center. 9 Conclusion. 10 About Juniper Networks . 11 Table of Figures Figure 1: The next-generation data center network fabric enables converged SAN, LAN, and HPC infrastructures to be built and managed as one logical entity.. 3 Figure 2: The legacy approach of deploying and managing different network infrastructures has created complexity, compromised performance, and prohibited scalability in the data center.. 4 Figure 3: Today, the simplest and most cost-effective path to I/O consolidation within a rack involves placing the Fiber Channel-to-FCoE gateway function in the SAN director so that Fiber Channel traffic is received in Ethernet frames by the top-of-rack switch. 8 Figure 4: Alternatively, I/O consolidation within a rack may be performed by employing the Fiber Channel-to-FCoE gateway function in the top-of-rack Ethernet switch using a pre-standard converged network adapter (CNA).
    [Show full text]
  • Vplex: Interesting Use Cases
    VPLEX: INTERESTING USE CASES EMC Proven Professional Knowledge Sharing 2011 Sandeep Choudhary Puneet Goyal Infrastructure Management Associate Senior Systems Specialist – [email protected] Backup and Storage HCL Comnet [email protected] Table of Contents EXECUTIVE SUMMARY ................................................................................................................................................. 3 WHAT’S NEW IN MY GENERATION? ............................................................................................................................ 3 ABSTRACT..................................................................................................................................................................... 4 INTRODUCTION ............................................................................................................................................................ 6 ARRAY-BASED REPLICATION WITH VPLEX ................................................................................................................... 7 USE CASE 1: BASIC ARRAY-BASED CLONES WITH VPLEX ......................................................................................... 7 USE CASE 2: ADVANCED ARRAY-BASED CLONES WITH VPLEX .............................................................................. 10 USE CASE 3: BASIC ARRAY-BASED RESTORE AND RECOVERY WITH VPLEX ........................................................... 14 USE CASE 4: ADVANCED ARRAY-BASED RESTORE WITH VPLEX............................................................................
    [Show full text]
  • Guide to Hyperconverged Infrastructure Table of Contents
    HOW NUTANIX WORKS The Definitive Guide to Hyperconverged Infrastructure Table of Contents IT at a Crossroads .......................................................................................................................5 Time for a Different Approach? ............................................................................6 What is Hyperconverged Infrastructure? .........................................................6 The Nutanix Solution ...............................................................................................................7 Nutanix Community Edition and Community Edition On-Demand ... 8 Prism and Acropolis .............................................................................................................8 How Nutanix Software Is Deployed ............................................................................. 9 Nutanix Leads the Pack .............................................................................................9 Acropolis ......................................................................................................................................11 Distributed Storage Fabric (DSF) ................................................................................ 11 Acropolis Hypervisor (AHV) ............................................................................................ 11 App Mobility Fabric (AMF) ............................................................................................... 11 Distributed Storage Fabric (DSF) .....................................................................
    [Show full text]
  • Connected Customers 2 2
    connected customerscare Dear reader ENTER >> 2 2 Dell EMC, a part of Dell Technologies, enables enterprises to reinvent their business through Digital Transformation. EXECUTIVE SUMMARY CHAPTER 1 - The hyper-connected customer CHAPTER 2 - The hyper-targeted customer CHAPTER 3 - The hyper-aware customer CHAPTER 4 - The hyper-protective customer ‘No man is an island.’ Nor is any system, organization or industry. The CONNECTED series dives into this new reality of ‘everything connected’. It gives you the latest insights on digital transformation. Also available: NEXT >> 4 3 EXECUTIVE SUMMARY OVERVIEW Customers have never been smarter. Businesses must be on the level. CHAPTER 1 CHAPTER 2 The way we interact has changed profoundly. This change has also altered us CHAPTER 3 as individuals and it has also transformed business. Today’s customer is a new breed, and businesses must find new and innovative ways to engage that customer. Even more changes lie in wait for us as the generation of digital natives matures and technology breakthroughs accelerate. CHAPTER 4 Business may not be able to prepare for the unknown, but they can learn from their customers and how to best serve them. It’s the age of the connected customer now, and we must adapt. ABOUT << PREVIOUS NEXT >> 6 The hyper age OVERVIEW The modern customer is: • Hyper-connected: never before have humans been connected with each other through so many devices • Hyper-targeted: with the amount of data available on each individual, it is possible to segment customers in CHAPTER 1 unprecedented detail • Hyper-aware: knowledge is only a click or tap away and the modern customer is acutely aware of the value they represent • Hyper-protective: customers want to safeguard their privacy and do not welcome intrusion CHAPTER 2 CHAPTER 3 C CHAPTER 4 90% ACCORDING TO RESEARCH, NINE IN TEN HOUSEHOLD BRANDS IN THE UNITED STATES HAVE CONSISTENTLY LOST CUSTOMER Dear reader LOYALTY SHARE OVER THE PAST 20 YEARS.
    [Show full text]