Kingsway District Association 2018 Annual Report A
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Attachment 1 CR_7107 E d m o n t o n K i n g s w a y 2 018 Annual report It Starts Right here! Table of Contents Page Mission Statement, Goals & Legal Profile 3 2018 Board of Directors 4 ED’s Message 5 Blatchford Updates 6 Energizing KDA 7 Promoting Edmonton Kingsway 10 Edmonton Kingsway Enhancements 12 KDA Advocates 14 2019 Events & Programs 16 Pag Edmonton Kingsway District Page 3 Mission Statement To be Western Canada’s Health and Wellness Destination. G o a l s In 2013 the Board of Directors took the bold initiative to re-evaluate the current goals and objectives and to see if there was a better way to serve our membership and to pro- mote the district. The Board determined a new board promise which is: To be Edmonton and Northern Canada’s Medical, Health and Wellness Destination. (Northern was changed to Western Feb 2013) We will continue to: Work on Enhancement Projects for Edmonton Kingsway We will use marketing and partnerships to grow development Association Legal Profile The Edmonton Kingsway Revitalization Zone (BRZ) was established by a City of Edmonton Bylaw on November 10, 1987. The name changed to Business Improve- ment Area (BIA) in December of 2016. The Association represents and serves those assessed for business tax located within the geographical boundaries stated below. The City’s official Kingsway Business Association Bylaw #8621 (as amended). Kingsway starting at 101 Street continuing Northwest and ending at the North and Southbound railway tracks, including those properties fronting both the South and North side of that portion of Kingsway The North and Southbound railway tracks starting at Kingsway Avenue continuing North and ending at the Yellowhead Trail, including those properties fronting the East side of this portion of the railway tracks Yellowhead Trail starting at the North – Southbound railway tracks and continuing East ending at 107 Street including those properties fronting the South side of that portion of the Yellowhead Trail 107 Street starting at the Yellowhead Trail and continuing South to 120 Avenue where it branches into 106 Street, continuing South on 106 Street and ending at Kingsway Avenue, including those properties fronting the West side of those portions of 106 Street and 107 Street The members of the Board of Directors are appointed by City Council. Board members represent large and small businesses within the BIA. Page 4 2018 Board of Directors Scott whitlow Joseph Gebran (Chair) McDonalds Kingsway Business Centre 10520 111 Avenue 11810 Kingsway Edmonton, AB T5G 0B9 Edmonton, AB T5G 0X5 Clifton Richards Shawn French Royal Alexandra/Glenrose Rehabili- R.C.M.P. K Division tation Hospitals 11140 109 Street B-501– Children's Centre 10240 Edmonton, AB T5G 2T4 Kingsway Edmonton, AB T5H3V9 Al henry Bob Lamoureux View Office Technology EnviroTech Aviation Inc. 42 Airport Road PO Box 1098 Stn Nisku Edmonton, AB T5G 0W7 Nisku, AB T9E 8A8 Seana Almer Ray Englebertink Kingsway Mall Canadian Tire 320 Kingsway Mall 11839 Kingsway Edmonton, AB T5G 3A6 Edmonton, AB T5G3J7 Jeff liston Edmonton Inn & Conference Centre 11834 Kingsway Edmonton, AB T5G 0X5 KDA STAFF Ellie Sasseville Cheryl Bedard Executive Director Executive Assistant Page 5 Executive Directors Message 2018 – Executive Directors Message 2018 was a very exciting year at the Kingsway District Association. We spent a lot of our time refocusing ourselves on communications, engage- ment, community involvement and membership participation. I can tell you that I am personally very pleased with the level of engagement from the members of this association. What I am most proud of is how we were able to achieve all the goals that we set for ourselves as the administration team for the Kingsway District Association. I am grateful for the level of participation of the Board of Directors that we have and I am grateful for their guidance and continued support of initiatives brought forward by our- selves, members and the general public. Being a Board Member of the Kingsway District Association is a lot of work and comes with a very busy schedule. I also want to recognize the City of Edmonton sustainable develop- ment department specifically, who has been an integral part of assisting our association. We are lucky to have such strong advocacy in the city of Edmonton. I would also like to point out we have seen continued support from our City Councilor Bev Esslinger who we have been able to count on for so much support and assistance. We look forward to working with her over the next year. 2018, was filled with excitement, as many new projects in our area started to come on board like the Norwood Expansion Project, The Yellowhead Freeway conversion an- nouncement and the continued work on the Blatchford Development. Kingsway is poised to see significant change and investment again in 2019 and we are looking forward to being a part of it. We look forward to what will happen on the old petroleum club site and we are anticipating our first microbrewery in the area. Ellie Sasseville Executive Director Page 6 Blatchford Updates and Pro- gress 2014-2018 2014 - Since the official groundbreaking event in August 2014, a significant amount of site prep- aration work has taken place at Blatchford. In the first few months, 756,000 cubic metres of topsoil and clay had been removed from the site for grading work and the excavation of the first storm water management lake. Blatchford Progress The Blatchford Redevelopment is in full swing as construction and builder selection contin- ues. This year, installation of roads, walkways and curbs are currently taking shape in Blatch- ford West - Stage One. Once complete, Blatchford will have a mix of custom designed streets, sidewalks and boulevards to create a safe and comfortable experience for residents and visitors. Also included in the first stage of development is a linear park with community gardens, a playground, fruit orchard, plaza, event area, and much more! Blatchford’s Dis- trict Energy Sharing System (DESS) is also under construction, which will provide the ener- gy for heating, cooling and hot water for all buildings in the community. An integral compo- nent for the first stage of the DESS is a geo-exchange system. In the winter, the geo- exchange will draw heat from the ground for heating, and in the summer, it will use the ground to reject excess heat to provide cooling. The geo-exchange field is located underneath the first stormwater pond and construction is cur- rently in progress. Crews are working around the clock to drill 570 boreholes, each reaching up to 150 metres in depth. Blatchford’s first Energy Centre is also taking shape, which will house the equipment needed for the DESS to operate and provide the very first homes in Blatchford with environmentally friendly heat- ing, cooling and hot water. The chance for Edmontonians to call Blatchford home is getting closer every day! The Blatchford builder selection process reached its next milestone and is currently in the process of selling the first parcels of land in the community to home builders that share the vision for high-quality, architecturally-designed, energy- efficient buildings. Visit our website at Blatchford- Edmonton.ca for official builder announcements and to find out more about the first stage of devel- opment. Photos Provided by the City of Edmonton Blatchford Page 7 Energizing KDA In 2018 we continued to see excellent member engagement and participation in all our activities. We will continue to survey and make member needs our priority. Communication & Marketing P l a n s In 2014 we created a communications plan to look for new ways to engage our membership and to create a buzz and an understanding of the level of tourism traffic as well as medical and retail traffic we see in Kingsway. We have already completed several of the marketing initiatives in the plan. The plan was designed to take us through 2018, and now we begin to refocus on new plans for 2019 and the four years beyond that. During 2017, we started collecting statistical information from members to help set the priorities for communica- tions and marketing beyond 2018. Window decals for all member businesses-2015 completed Advertising directory produced and 15,000 copies distributed Quarterly newsletter– featuring members - ongoing A new members only section on our website –completed 2016 , revamped 2017 Created a Kingsway Statistics Centre for Members—2017 completed Created a marketing committee –2018 to move our new marketing plans Information Sharing The KDA has seen direct benefits from sharing information with other groups and or- ganizations. We partner with groups interested in a healthy community. Some of the organizations we align with are; Edmonton Public Schools Edmonton Prospects City of Edmonton Hope Mission Boyle Street Edmonton BIA’s Food Bank Edmonton Oil Kings/Oilers Santa’s Anonymous Edmonton Eskimos Valour Place NAIT McDougall House Aviation Museum Royal Alex Hospital Foundations RCMP Glenrose Rehabilitation Hospital Foundation Great Neighbourhoods Edmonton Police Service Kids Up Front Prostate Cancer Canada Reach Edmonton Page 8 Page 9 Moving Forward The Board moved to work on enhancing our own community profile The Board approved the recommended Board Promise -“To be Edmonton and Western Canada’s Medical, Health and Wellness Destination” . The Board worked to be more visible and expand our online reach The Board worked to include more community partners The KDA will work with all its members, local organizations and groups to better serve the new brand, the message and to promote Edmonton Kingsway as a destina- tion for tourism and business. The KDA in the summer of 2015 was successful in Trade Marking our tag line “It Starts Right Here”! This is now used in many Kingsway area ads and by members.