Great Irish Songs Stamp Set an Post Set of 4 Stamps & Promotion
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GREAT IRISH SONGS STAMP SET AN POST SET OF 4 STAMPS & PROMOTION AMP VISUAL CREATIVE REVIEW IT’S A SMALL WORLD THE STORY OF DESIGNING IN MINIATURE A Posted letter can be a treasured part of our memories. An old We researched iconic portrait photos of each performer and letter is unlike any email we receive today. It’s tactile and personal, applied the photography in a simple, vibrant graphic manner. carried in an envelope with a stamp on the front that reminds We were interested from the outset in exploring strong colour us of the art and culture of the country from where the letter specific to each stamp — so each stamp would have its own colour was posted. Ireland’s national identity and culture is renowned identity. through the country’s much-loved songs, 4 Great Songs. Each of the 4 songs contains very well-known lyrics (that handily An Post asked AMP Visual to design of set of stamps that celebrate also contained the title of the song). So taking a snippet of lyrics four iconic and internationally recognised songs, performed by from each song, some verse, some chorus, and making this the renowned Irish artistes. The ‘Great Irish Songs’ issue highlights visually dominant aspect - with each lyric typographically set to the power of the stamp to tell a story. The songs featured are suit the song - was a visually engaging way of effectively illustrating Danny Boy (John McCormack); On raglan road (Luke Kelly); each stamp. With or Without You (u2) and Dreams (The Cranberries). We’ve not designed postage stamps before. They’re like little visual ambassadors for a nation on a very small canvas. And a small canvas it is indeed, with a working area of 32mm x 32mm (less than 1½ x 1½ inches), the project presented an interesting specific design challenge: how within such a small space do we make an effective communication and a vibrant message. AMP VISUAL CREATIVE REVIEW ©2019 DREAMS - THE CRANBERRIES ON RAGLAN ROAD - LUKE KELLY WITH OR WITHOUT YOU - U2 DANNY BOY - JOHN McCORMACK The stamps were issued May 9th 2019. Each stamp measures 36mm x 36mm (approx 1.5 x 1.5 inches) and comes in sheets of 16. The values and quantities are:- N: Raglan Road (94k); Dreams (150k). W: Danny Boy (94k); With Or Without You (250k). Printed in full colour plus bright shiny gold foil text by Cartor Security Printing, France. AMP VISUAL CREATIVE REVIEW ©2019 THE COLLECTOR’S CORNER Philately - the collection and study of postage stamps. Over 20 million people collect stamps, some avidly and some casually. For the Great Irish Songs stamp issue, we designed a number of collectors items, including a First Day Cover envelope and a special Souvenir Pack. The Souvenir Pack allowed us to create something really cool to collect, a set of 7” replica vinyl singles presenting the stamps and all packaged up in a record sleeve. Look closely at the First Day Cover ’s unique cancellation postmark, it’s made up of rings of the song’s lyrics, it’s all in the little details. The First Day Issue Cover envelope. A special issue Souvenir Pack featuring unique 48mm x 48mm stamps on bespoke 7″ vinyl single paper replicas. AMP VISUAL CREATIVE REVIEW ©2019 STAMPS THAT COME ALIVE On the day of the stamp’s issue, An Post invited guests to the GPO in Dublin for a unique celebration of the new stamps, the artists and their songs, with performances by John Sheahan, Colm Mac Con Iomaire, Glass House Strings Quartet, Declan O’Rourke, Wyvern Lingo, Jack O’Rourke, May Kay Geraghty and the Discovery Gospel Choir in association with John Sheahan on fiddle playing in front of the ‘On Raglan Road’ stamp. Other Voices. Photo: An Post/Maxwells The Cranberries lead guitarist and co-writer of ‘Dreams’, Noel Hogan with the ‘Dreams’ stamp. Photo: An Post/Maxwells AMP VISUAL CREATIVE REVIEW ©2019 The Discovery Choir perform in front of the ‘With Or Without You’ stamp. Photo: An Post/Maxwells AMP VISUAL CREATIVE REVIEW ©2019 IF YOU NEED TO CONNECT WITH AN AUDIENCE, YOU SHOULD CONNECT WITH AMP VISUAL. [email protected] + 353 1 633 7644 AMP VISUAL CREATIVE AGENCY 68 PEARSE STREET DUBLIN 2 IRELAND AMP VISUAL CREATIVE REVIEW ©2019.