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Diverse Offering David Ingram, MBA’89, Takes His Business in New Directions

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Diverse Offering David Ingram, MBA’89, Takes His Business in New Directions VANDERBIL T BUSINESS OWE N GRADUATE SCHOOL OF MANAGEMENT V Spring 2010 B TEAM PLAYERS A look back at Owen’s rugby club of the late ’90s GOLDEN OPPORTUNITIES Alumni who’ve found their calling at Vanderbilt Diverse Offering David Ingram, MBA’89, takes his business in new directions www.vanderbilt.edu/magazines/vanderbilt-business Spring 2010 CONTENTS 2 PERSONAL ASSETS MISCELLANEOUS Durégo Lewis, BS’96, EMBA’06, finds 4 FROM THE DEAN success through teamwork by S ETH R OBERTSON A message from Jim Bradford 10 STUDENT EXPERIENCE 5 EDITOR’S MEMO BrandWeek Louisville offers students a How a lesson in fundamentals gave me practitioner’s perspective on marketing the bigger picture by B RIAN B ELLINGER 12 12 BUSINESS ROUNDTABLE 6 INSIDE OWEN I A conversation with Chad Holliday, Team wins human capital competition I Chair of the Board of DuPont Cooil honored for presentation Korn/Ferry FEATURES partnership announced I Snapshot of Owe n I 18 INFORMED OPINION Team wins finance competition I Bradford Treat health insurance like auto insurance reappointed Dean I Team places second in 24 real estate competition I Student wins and hold people accountable national award by L ARRY V AN H ORN DIVERSE OFFERIN G 30 CORPORATE SPOTLIGHT David Ingram, MBA’89, takes 20 INSIDE BUSINESS Dan Proctor, MBA’83, seeks a new his business in new directions In safe hands I The benefits of barterin g I challenge in Uganda by J ENNIFER J OHNSTON Poaching allowed? by S ETH R OBERTSON 44 CLASS ACTS 37 IN THE NEWS 38 Connie Ritter, MBA’80 I Kathy Harris, Headlines from around the world TEAM PLAYERS MBA’85 I Mike Janes, MBA’94 I Dave 53 CAMPUS VISIT How a ragtag rugby club from Owen Ficeli, MBA’99 Q&A with Melinda Allen, Executive Director learned to play with the big boys of the Leadership Development Program by R ANDY H ORICK 30 56 BOTTOM LINE Broadening students’ thinking through nonbusiness reading by J IM B RADFORD ON THE COVER David Ingram, MBA’89 Photo by J OHN R USSELL Qualities over quantity. By design, we produce a relatively small supply of MBAs. But, each year, our graduates are PHOTO ESSAY in very high demand. Perhaps it’s because the companies who hire them prize the qualities 32 GOLDEN OPPORTUNITIES they consistently find in our students. As some of the world’s smartest and best-known organizations will tell you, alittleVanderbiltgoesalongway. Alumni who’ve found their calling at Vanderbilt 18 © 2010 Vanderbilt Owen Graduate School of Management Vanderbilt is an equal opportunity, affirmative action university. V ANDERBILT B USINESS 1 PERSONAL ASSETS EING PART OF A TEAM IS SECOND NATURE to Durégo Lewis. Whether playing football for Strength in Numbers Vanderbilt in the mid-’90s or collaborating with classmates in the Executive MBA program Durégo Lewis, BS’96, EMBA’06, finds Durégo Lewis (second from right) a decade later, he has had plenty of opportuni - with team members Lee Austin, ties to work with others toward a common goal. success through teamwork Lyn Wilson, Robin English and Sara McKissick Yet nothing has crystallized the importance of By SETH ROBERTSON those earlier experiences quite like his current Bendeavor: launching DURÉGO ™, a business that is an events facility and a future showroom for exotic cars and other luxury goods. “By myself there’s no way that I would be sitting here. This company is the result of being around smart people,” he says. “I’m only as good as the people on my team.” That team includes a couple of names famil - iar to the Owen community—Associate Dean of Executive Education Tami Fassinger and Dr. Jim Jirjis, EMBA’06, Assistant Professor of Medicine at Vanderbilt. Both serve on the com - pany’s advisory board. Lewis credits them and his other associates with helping him hone his business concept. “This company looks nothing like what I thought it’d be, and I’m proud of that. They poked holes in that original business plan— pointing out all the things that could make it weak,” he says. Earlier this year Lewis opened the doors to his 8,400-square-foot events facility in Brent - wood, Tenn. Aside from hosting wedding receptions and corporate gatherings, the space will serve, he hopes, as a “mouthpiece for what’s coming two-doors down”—the yet-to- be-opened showroom specializing in exotic cars, including Ferraris, Lamborghinis and Bentleys, exquisite jewelry and hard-to-find luxury handbags. Among the advantages of selling multiple brands, Lewis explains, is that his company can offer a more robust product selection. “Think of it like a hand,” he says. “Each finger—or brand—is fragile by itself, but when you put them together as a fist, they’re strong.” While Lewis may be referring to a specific business model, perhaps there’s no better anal - D A N I ogy for the team he’s assembled at DURÉGO. E L D Together they’re stronger than he would have U B O VB I been had he decided to go it alone. S 2 S PRING 2010 V ANDERBILT B USINESS 3 FROM THE DEAN EDITOR’S MEMO SPRING 2010 Between the Lines DEA N J IM B RADFORD How a lesson in fundamentals gave me EDITO R the bigger picture S ETH R OBERTSON By SETH ROBERTSON CONTRIBUTORS B RIAN B ELLINGER , J IM B RADFORD , N ELSON B RYAN (BA’73), P AMELA C OYLE , A NN D AVIS , D ANIEL D UBOIS , J ILL G ABBE , love my job as Dean, but I love my EVERAL YEARS AGO I HAD THE PRIVI - S TEVE G REEN , R ANDY H ORICK , S HARON downtime, too. That’s when I dive LEGE H OROWITZ , J ENNIFER J OHNSTON , Y URI of working for David Ingram at into reading or jump on my bike sans I M AMCHUR , J ENNY M ANDEVILLE , J ENNIFER Ingram Entertainment. During my time BlackBerry; it is a time when I can be R OBINSON , J OHN R USSELL , R OB S IMBECK , there I held different positions in a cou- alone and think. Photography is one of B ROOKE S MITH , M ARSHALL T URNBULL , J ple of departments, but one responsibil- I M L ARRY V AN H ORN , A MY W OLF my downtime passions as well. The cam - B ity followed me wherever I went: Every R A era forces me to see things I sometimes D DESIGNER F fall I assisted David and his executive ing a representation of how they are con - O R ICHAEL MELTZER wouldn’t see. It helps me focus. D M T. S Steam in writing the company’s strategic nected to one another. For example, if I Some time ago my wife, Susan, and The fault line in Zion National Park ART DIRECTOR plan. It’s fair to say that David took a diagrammed this sentence, it would look I were trekking through Zion National D ONNA P RITCHETT chance me that was unexpected. A bad day gral part of our efforts to support our when he hired me; I knew very like the illustration above. The point of Park in Utah. It’s a beautiful, hilly place EXECUTIVE DIRECTOR OF little about business, much less strategic turned into a memorable experience. graduates as they make their way into a the exercise is to get a better understand - with spectacular red rock formations. I MARKETING AND COMMUNICATIONS planning, at the time. Fortunately, Likewise, in these uncertain and difficult world. As any business veteran ing of language by visualizing how the had injured my ankle climbing the day Y VONNE M ARTIN -K IDD though, David felt confident in my writ- sometimes maddening times, the knows, an economic downturn is just one pieces fit together. before, so while my wife was able to ASSOCIATE DEAN OF DEVELOPMENT ing abilities because we’d both attended At Ingram Entertainment I got a simi - students and business leaders who learn of the many challenges that will come up walk down into a deep canyon—which AND ALUMNI RELATIONS the same prep school in Nashville. lar lesson in fundamentals, only it was in to see the world in a different way, to in a career. How we adapt to those chal - I desperately wanted to photograph—I P ATRICIA M. C ARSWELL In fact, were it not for an English business, not grammar. Working on the view and embrace challenging times as lenges shows a lot about character. was stuck waiting on the side of the road EDITORIAL OFFICES: Vanderbilt University, teacher whose class we’d both taken strategic plan gave me a bigger picture of times of opportunity and new perspec - The truly successful students and in what seemed to me a very uninterest - Office of Development and Alumni Relations many years earlier, I probably wouldn’t the company and helped me see how its tive, are the ones who will find ways to alumni of Owen will continue to shape ing place. I thought my morning would Communications, PMB 407703, 2301 Vander - have been hired—nor would I be where individual departments related to one thrive. The ability to adapt and reorder the world in good times and bad by bilt Place, Nashville, TN 37240-7703, Tele - be wasted. I am today. another. In the process I came to realize our thinking is hard to teach, but it’s their versatility and willingness to see phone: (615) 322-0817, Fax: (615) 343-8547, I wasn’t too happy about my circum - If that sounds like an exaggeration, that a well-run business is not all that dif - something we can encourage and nur - things in a different way.
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