DOCSLIB.ORG

LA Rams Sponsorship PR FINAL

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
LA Rams Sponsorship PR FINAL For Immediate Release For More Information: LA Rams Contact: Joanna Hunter Hino Contact: Dominik Beckman Corporate Communications Director – Marketing & Dealer Operations [email protected] Hino Motors Sales, U.S.A., Inc. 248-699-9300. HINO TRUCKS ANNOUNCES PARTNERSHIP WITH LOS ANGELES RAMS October 9, 2019 – Hino Trucks is stepping into the NFL arena again to announce an additional partnership with an NFL team – the Los Angeles Rams. As the Official Commercial Truck of the Los Angeles Rams, Hino will work with the Rams to carry out their mutual goal of creating an authentic experience for their fan bases in Southern California. Hino will have an in-stadium presence during games as well as across Rams media platforms throughout the year. “We are thrilled to team with Hino Trucks and their dealers across Southern California to bring their customers closer to Rams football,” said Jason Griffiths, Rams VP of Partnership Sales. “Hino Trucks is an industry leader and their focus on delivering an unparalleled customer experience aligns with how we approach game days and beyond. We look forward to working with them this season.” Local Hino Trucks dealers representing the Southern California Dealer Association are participating in and supporting the partnership. The dealer locations included are: Donahue Trucks– Bakersfield Rush Truck Center - Fontana Donahue Trucks – Santa Maria Rush Truck Center – San Diego Donahue Trucks – Ventura Tom’s Truck Center – Santa Fe Springs RWC Group - Huntington Park Tom’s Truck Center – Santa Ana RWC Group – Pacoima Velocity Truck Center - Carson C&M Motors – National City Hino Motors Sales U.S.A., Inc. 45501 12 Mile Road § Novi, MI 48377 § Ph 248.699.9300 § www.hino.com “Hino Trucks and our Southern California Hino Dealerships are proud to partner with the Rams during their last season at the historic Coliseum,” said Glenn Ellis, Sr. Vice President, Customer Experience. “It’s a tremendous honor to partner with an organization like the Rams, who are as committed to winning and providing their customers with an ultimate experience, as we are at Hino Trucks. We share the same convictions that the Rams have for their diverse community and fan base. This partnership reaches off the field and brings together two brands dedicated to climb to new heights.” About the Los Angeles Rams The Los Angeles Rams - Los Angeles' original professional sports team - stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered three World Championships and sent 29 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to being a valuable civic partner and serving the greater Los Angeles area 365 days a year. For more information visit www.therams.com and follow the Rams on Facebook and Twitter, @RamsNFL. About Hino Trucks: Hino Trucks, a Toyota Group Company, manufactures, sells, and services a lineup of Class 4-8 commercial trucks in the United States. Hino Trucks is the premier heavy & medium duty nameplate in the United States with a product lineup that offers fully connected vehicles with low total cost of ownership, superior fuel economy, unmatched reliability and maneuverability and the most comprehensive bundle of standard features in the market. Headquartered in Novi, Michigan, Hino has a network of over 230 dealers nationwide committed to achieving excellence in the ultimate ownership experience. Learn more about Hino Trucks at http://www.hino.com or follow us on Facebook, Linkedin, Twitter and YouTube. Hino Motors Sales U.S.A., Inc. 45501 12 Mile Road § Novi, MI 48377 § Ph 248.699.9300 § www.hino.com .
Load more

Recommended publications
  • CASE 11 Sports League Issues: the Relocation of the Los Angeles
    CASE 11 Sports League Issues: The Relocation of the Los Angeles Rams to St. Louis (1998) Franklin M. Fisher, Christopher Maxwell, and Evan Sue Schouten INTRODUCTION Sports leagues raise unique antitrust issues. Although most leagues consist of a collection of separately owned teams, each team is dependent on the others. No team could play even a single game without the cooperation of another team, and the production of a season of sports games, culminating in a championship, requires the joint efforts of all of the teams in the league. As a result, the question arises whether such a league is a single entity or a group of cooperating competitors. Are the league’s rules pro-competitive, or do they constitute collusive restraint of trade? Such issues have often challenged the courts. Their resolution is made no easier by the fact that they often arise in a proceeding brought by one of a league’s member teams against the league or against the other members. In such cases, the plaintiff team often asserts that the league’s rules are an- ticompetitive restraints on the freedom of its members. Evidently, there are situations in which the interests of a league as a whole and those of one or more individual members fail to coincide. Nowhere has this phenomenon been more evident than in cases in- volving the relocation of team franchises. In the National Football League (NFL, or “the League”), the most famous cases are those stemming from Portions of this chapter were taken from Fisher et al. (2000). 277 THE ANTITRUST REVOLUTION the move of the Oakland Raiders to Los Angeles and then back again.1 Partly in response to the 1984 and 1986 cases, the NFL developed a process for making relocation decisions, a process that sometimes involves a relo- cation fee paid to the League.
    [Show full text]
  • Development, Evolution, and Bargaining in the National Football League
    DEVELOPMENT, EVOLUTION, AND BARGAINING IN THE NATIONAL FOOTBALL LEAGUE Thomas Sisco The National Football League [hereinafter: NFL] is the most popular professional sports organization in the United States, but even with the current popularity and status of the NFL, ratings and the public perception of the on-field product have been on steady decline.1 Many believe this is a byproduct of the NFL being the only one of the 4 major professional sports leagues in the country without a self-controlled system for player development. Major League Baseball [hereinafter: MLB] has a prominent and successful minor league baseball system, the National Hockey League has the American Hockey League and East Coast Hockey League, the National Basketball Association [hereinafter: NBA] has the 22 team development league widely known as “The D- League”, but the NFL relies on the National Collegiate Athletic Association [hereinafter: NCAA] to develop young players for a career in their league. The Canadian Football League and the Arena Football League are generally inadequate in developing players for the NFL as the rules of gameplay and the field dimensions differ from those of NFL football.2 NFL Europe, a developmental league founded by Paul Tagliabue, former NFL Commissioner, has seen minor success.3 NFL Europe, existing by various names during its lifespan, operated from 1991 until it was disbanded in 2007.4 During its existence, the NFL Europe served as a suitable incubator for a 1 Darren Rovell, NFL most popular for 30th year in row, ESPN (January 26, 2014), http://www.espn.com/nfl/story/_/id/10354114/harris-poll-nfl-most-popular-mlb-2nd, .
    [Show full text]
  • The NFL Salary Cap and Veteran Players' Salaries
    Archives of Business Research – Vol.5, No.7 Publication Date: July. 25, 2017 DOI: 10.14738/abr.57.3436. McIntyre, K. H. (2017). The NFL Salary Cap and Veteran Players’ Salaries. Archives of Business Research, 5(7), 1-11. The NFL Salary Cap and Veteran Players’ Salaries K. H. McIntyre Department of Economics & Business Administration McDaniel College, Westminster, MD, USA ABSTRACT The salary structure and process of wage determination in the American National Football League (NFL) is perhaps unique among professional sports: contracts are not guaranteed, careers tend to be very short, and the league operates under a salary cap that limits teams’ payrolls. Thus, while a fairly well-defined set of performance metrics exists for most professional football players, the usual relationship between measured performance and compensation—i.e. higher productivity translates into higher pay - may be blurred, empirically observable, or even nonexistent. This paper investigates this issue using a four-year panel of veteran professional football players. Our analysis suggests that although performance plays a role in determining salaries in the NFL, experience, durability, and mobility are the most important factors veteran player compensation. Keywords: National Football League (NFL), professional athletics, wage determination, salary cap. INTRODUCTION Anyone who has ever listened to sports talk radio knows that the pay scale for professional athletes is one of the favorite topics of discussion among sports fans and members of the media, especially around draft days, free agency periods, and trade deadlines. This should not be surprising: the business of sports has never been bigger or more closely scrutinized, and athletics and sundry merchandising more aggressively marketed; professional athletes’ salaries are simply part of this trend.
    [Show full text]
  • MLS As a Sports Product – the Prominence of the World's Game in the U.S
    MLS as a Sports Product – the Prominence of the World’s Game in the U.S. Stephen A. Greyser Kenneth Cortsen Working Paper 21-111 MLS as a Sports Product – the Prominence of the World’s Game in the U.S. Stephen A. Greyser Harvard Business School Kenneth Cortsen University College of Northern Denmark (UCN) Working Paper 21-111 Copyright © 2021 by Stephen A. Greyser and Kenneth Cortsen. Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author. Funding for this research was provided in part by Harvard Business School. MLS as a Sports Product – the Prominence of the World’s Game in the U.S. April 8, 2021 Abstract The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of MLS from its first game in 1996 to where the league currently stands as a business as it moves past its 25th anniversary. The 1994 World Cup (held in the U.S.) and the subsequent implementation of MLS as a U.S. professional league exerted a major positive influence on soccer participation and fandom in the U.S. Consequently, more importance was placed on soccer in the country’s culture. The research reported here explores the league’s evolution and development through the cohesion existing between its sporting and business development, as well as its performance.
    [Show full text]
  • Team Payroll Versus Performance in Professional Sports: Is Increased Spending Associated with Greater Success?
    Team Payroll Versus Performance in Professional Sports: Is Increased Spending Associated with Greater Success? Grant Shorin Professor Peter S. Arcidiacono, Faculty Advisor Professor Kent P. Kimbrough, Seminar Advisor Duke University Durham, North Carolina 2017 Grant graduated with High Distinction in Economics and a minor in Statistical Science in May 2017. Following graduation, he will be working in San Francisco as an Analyst at Altman Vilandrie & Company, a strategy consulting group that focuses on the telecom, media, and technology sectors. He can be contacted at [email protected]. Acknowledgements I would like to thank my thesis advisor, Peter Arcidiacono, for his valuable guidance. I would also like to acknowledge my honors seminar instructor, Kent Kimbrough, for his continued support and feedback. Lastly, I would like to recognize my honors seminar classmates for their helpful comments throughout the year. 2 Abstract Professional sports are a billion-dollar industry, with player salaries accounting for the largest expenditure. Comparing results between the four major North American leagues (MLB, NBA, NHL, and NFL) and examining data from 1995 through 2015, this paper seeks to answer the following question: do teams that have higher payrolls achieve greater success, as measured by their regular season, postseason, and financial performance? Multiple data visualizations highlight unique relationships across the three dimensions and between each sport, while subsequent empirical analysis supports these findings. After standardizing payroll values and using a fixed effects model to control for team-specific factors, this paper finds that higher payroll spending is associated with an increase in regular season winning percentage in all sports (but is less meaningful in the NFL), a substantial rise in the likelihood of winning the championship in the NBA and NHL, and a lower operating income in all sports.
    [Show full text]
  • The Impact of Designated Players in Major League Soccer
    Superstar Salaries and Soccer Success: The Impact of Designated Players in Major League Soccer Dennis Coates Department of Economics University of Maryland, Baltimore County Bernd Frick Department of Management University of Paderborn Todd Jewell Department of Economics University of North Texas December 2012 Abstract This study estimates the relationship between production and salary structure in Major League Soccer (MLS), the highest level of professional soccer (association football) in North America. Soccer production, measured as league-points-per- game, is modeled as a function of a team’s total wage bill, the distribution of the team’s wage bill, and goals per game. Both the gini coefficient and the coefficient of variation are utilized to measure salary inequality. The results indicate that production in MLS is negatively responsive to increases in the salary inequality; this effect is consistently significant when using the coefficient of variation to measure dispersion. 1 I. Introduction Economic theory indicates that the distribution of salaries can affect the productivity of workers and firms. In the theory of tournaments, Lazear and Rosen (1981) discuss the possibility that greater salary inequality can lead to more worker effort and increased productivity. However, cohesion theory (Levine, 1991) implies firms may be able to increase the productivity of workers by equalizing salaries, since a more equal salary distribution will increase unity within the firm. The implication is that firms with more equal salary distributions will be more productive than similar firms with less equal salary structures. The present study attempts to shed light on the question of the connection between salary structure and productivity using professional sports data.
    [Show full text]
  • The Sport of Cybersecurity: How Professional Sport Leagues Can Better Protect the Competitive Integrity of Their Games
    Boston College Law Review Volume 61 Issue 2 Article 3 2-27-2020 The Sport of Cybersecurity: How Professional Sport Leagues Can Better Protect the Competitive Integrity of Their Games Nathaniel Grow Indiana University, [email protected] Scott J. Shackelford Indiana University, [email protected] Follow this and additional works at: https://lawdigitalcommons.bc.edu/bclr Part of the Computer Law Commons, Intellectual Property Law Commons, and the Internet Law Commons Recommended Citation Nathaniel Grow & Scott J. Shackelford, The Sport of Cybersecurity: How Professional Sport Leagues Can Better Protect the Competitive Integrity of Their Games, 61 B.C.L. Rev. 473 (2020), https://lawdigitalcommons.bc.edu/bclr/vol61/iss2/3 This Article is brought to you for free and open access by the Law Journals at Digital Commons @ Boston College Law School. It has been accepted for inclusion in Boston College Law Review by an authorized editor of Digital Commons @ Boston College Law School. For more information, please contact [email protected]. THE SPORT OF CYBERSECURITY: HOW PROFESSIONAL SPORTS LEAGUES CAN BETTER PROTECT THE COMPETITIVE INTEGRITY OF THEIR GAMES NATHANIEL GROW SCOTT J. SHACKELFORD INTRODUCTION ......................................................................................................................................474 I. INTRODUCING THE MULTIFACETED CYBER THREAT ..........................................................................476 A. Exploring the Internet of Everything ...........................................................................................477
    [Show full text]
  • "Keep the Quarterback White"!: Rush Limbaugh's Social Construction of the Black Quarterback Jennifer Van Otterloo
    Ursidae: The Undergraduate Research Journal at the University of Northern Colorado Volume 2 | Number 3 Article 1 January 2013 "Keep the Quarterback White"!: Rush Limbaugh's Social Construction of the Black Quarterback Jennifer Van Otterloo Follow this and additional works at: http://digscholarship.unco.edu/urj Part of the Social and Behavioral Sciences Commons Recommended Citation Van Otterloo, Jennifer (2013) ""Keep the Quarterback White"!: Rush Limbaugh's Social Construction of the Black Quarterback," Ursidae: The Undergraduate Research Journal at the University of Northern Colorado: Vol. 2 : No. 3 , Article 1. Available at: http://digscholarship.unco.edu/urj/vol2/iss3/1 This Article is brought to you for free and open access by Scholarship & Creative Works @ Digital UNC. It has been accepted for inclusion in Ursidae: The ndeU rgraduate Research Journal at the University of Northern Colorado by an authorized editor of Scholarship & Creative Works @ Digital UNC. For more information, please contact [email protected]. Van Otterloo: "Keep the Quarterback White"! 1 Abstract Despite the prominence of professional football in U.S. culture, little research has been conducted examining the social construction of race in the game. People have a cultural perception of race; what effect does this perception have on the players? There has been research on the historical struggles of Black athletes in collegiate football, as well as lasting issues of racism. To add to this body of literature, this analysis will focus on the institutional racism embedded in the drafting practices of quarterbacks in the National Football League (NFL). This paper finds that institutional racism has a lasting effect on the hiring of Black quarterbacks in the NFL.
    [Show full text]
  • Franchise Relocation, League Expansion, and Fan Bases Evan Opperman Claremont Mckenna College
    Claremont Colleges Scholarship @ Claremont CMC Senior Theses CMC Student Scholarship 2017 An Analysis of Sports Markets: Franchise Relocation, League Expansion, and Fan Bases Evan Opperman Claremont McKenna College Recommended Citation Opperman, Evan, "An Analysis of Sports Markets: Franchise Relocation, League Expansion, and Fan Bases" (2017). CMC Senior Theses. 1512. http://scholarship.claremont.edu/cmc_theses/1512 This Open Access Senior Thesis is brought to you by Scholarship@Claremont. It has been accepted for inclusion in this collection by an authorized administrator. For more information, please contact [email protected]. 1 Claremont McKenna College An Analysis of Sports Markets: Franchise Relocation, League Expansion, and Fan Bases Submitted to Professor Serkan Ozbeklik And Dean Peter Uvin By Evan Opperman For Senior Thesis Fall 2016 December 5, 2016 2 3 Table of Contents I. Abstract………………………………………………………………………………4 II. Introduction…………………………………………………………………………..5 III. Literature Review…………………………………………………………………….8 IV. Data……………………………………………………………………………….....11 V. Methodology………………………………………………………………………...12 VI. Results……………………………………………………………………………….19 a. Baseball………………………………………………………………………….19 b. Football………………………………………………………………………….29 c. Basketball………………………………………………………………………..42 VII. Shortcomings………………………………………………………………………...53 VIII. Relocation or Expansion Recommendation…………………………………………55 a. Baseball………………………………………………………………………….55 b. Football………………………………………………………………………….56 c. Basketball……………………………………………………………………….58 IX.
    [Show full text]
  • Professional Sports Facilities, Franchises and Urban Economic Development
    Professional Sports Facilities, Franchises and Urban Economic Development UMBC Economics Department Working Paper 03-103 Dennis Coates Department of Economics University of Maryland, Baltimore County Brad R. Humphreys Department of Economics University of Maryland, Baltimore County Abstract Local political and community leaders and the owners of professional sports teams frequently claim that professional sports facilities and franchises are important engines of economic development in urban areas. These structures and teams allegedly contribute millions of dollars of net new spending annually and create hundreds of new jobs, and provide justification for hundreds of millions of dollars of public subsidies for the construction of many new professional sports facilities in the United Sates over the past decade. Despite these claims, economists have found no evidence of positive economic impact of professional sports teams and facilities on urban economies. We critically review the debate on the economic effects of professional sports and their role as an engine of urban economic redevelopment, with an emphasis on recent economic research. Economic Development and Sports On the surface, sports facilities and franchises appear to be prime candidates for economic development projects aimed at revitalizing urban neighborhoods. Unlike abstract economic development tools like tax credits and empowerment zones, sports facilities – stadiums, arenas, 2 football pitches, etc. – are highly visible structures. Sporting events are wildly popular throughout the world and widely understood and appreciated by residents of cities. In the United States, new sports facilities are frequently cited as important components of urban redevelopment initiatives and sources of considerable economic growth in terms of job creation and income generation.
    [Show full text]
  • Dialogue on Professional Sports and Black Economics with Mr
    BlackEconomics.org “Dialogue on Professional Sports and Black Economics with Mr. Rob Robinson” BlackEconomics.org advocates diminished interest and involvement in sports and increased interest in STEMAIR (science, technology, engineering, mathematics, artificial intelligence, and robotization) by Black Americans. However, the reality is that up and down the Black American spectrum, there is emphasis on sports, which ultimately leads to an aspiration to participate at the professional level. Therefore, we would be remiss if we did not seek to address Black Americans’ involvement in sports—particularly professional sports. In this Dialogue on Professional Sports and Black Economics, we hear from educator, author of They Always Get Passes Don’t They? (about Blacks in the National Football League (NFL)), and military historian, Mr. Rob Robinson. Our dialogue began with a question about the underlying emotional stimulus for such a high-level of interest in professional sports by Black Americans in general. Robinson quickly turned our attention to the economics of the issue. The dialogue intensified from that point as Robinson continually highlighted important economic aspects of professional sports and where he would like to see Black Americans positioned in the future as beneficiaries of our participation in sports. We invite you to enjoy the full dialogue below! The Dialogue BlackEconomics.org—Isn’t it the case that for most Black Americans, players and fans alike, it’s all about “And the Crowd Goes Wild?” That is, isn’t it the anticipation, the finishing flurry, and the crescendo that gets us to finality of winning or losing? In the context of Covid-19, isn’t it important for fans to be in the stadiums and arenas to enjoy the call-and-response, the congress of players and fans, which makes professional sports so exciting, so intense? Rob Robinson Oh, definitely agree in the ultimate playing out of competition for spectator sports.
    [Show full text]
  • The Role of Social Media in Sports When Developing Long-Term Relationships with Fans: the Case of the St. Louis Rams and the LA Galaxy
    The Role of Social Media in Sports when Developing Long-Term Relationships with Fans: The Case of the St. Louis Rams and the LA Galaxy by Manuel Poch, Bachelor of Arts A Thesis Project Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science in the field of Mass Communications Advisory Committee: Mark Poepsel, Chair Suman Mishra Gary R. Hicks Graduate School Southern Illinois University Edwardsville May, 2015 UMI Number: 1589179 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that the author did not send a complete manuscript and there are missing pages, these will be noted. Also, if material had to be removed, a note will indicate the deletion. UMI 1589179 Published by ProQuest LLC (2015). Copyright in the Dissertation held by the Aut Microform Edition © ProQuest LLC. All rights reserved. This work is protected against unauthorized copying under Title 17, United States Code ProQuest LLC. 789 East Eisenhower Parkway P.O. Box 1346 ABSTRACT The Role of Social Media in Sports when Developing Long-Term Relationships with Fans: The Case of the St. Louis Rams and the LA Galaxy by MANUEL POCH Chairperson: Professor Mark Poepsel This study investigates how professional sports organizations are using social media to develop long-term relationships with supporters. Professional sports clubs are important businesses with large communities of followers which present an ideal context to better understand the potential that social media have to help forge strong bonds with fans. This qualitative comparative case study uses relationship marketing as the base theory and semi-structure interviews as the method of data collection.
    [Show full text]