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Mediawan Exchange PMP MEDIAWAN 100% Vidéo - Mediawan Exchange FÉVRIER 2019 | REGISPUB.COM | MEDIAWAN THEMATICS Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique 270M 250 13000 17 +600 CA H E U R E S D E H E U R E S D E CHAÎNES SALARIÉS PRODUCTION PROGRAMMES THÉMATIQUES P A R A N 3 Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique MEDIAWAN THEMATICS Du contenu vidéo 100% AFFINITAIRE Thématiques affinitaires Grand Public > Mediawan Thematics met à disposition un catalogue affinitaire 100% vidéo. > Documentaires, évènements sportifs, dessins animés, émissions auto, généraliste. > IPTV, Youtube La Jeunesse Chaînes belges 3 NOS ABONNés 100% THÉMATIQUES www.regispub.com Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique NOS chaînes de contenus affinitaires Nous développons des communautés d’intentionnistes , passionnés de vidéos sur les supports préférés de vos cibles. • IPTV – Freebox, Bbox • Chaînes de contenus Youtube Nos Chaînes 1M Abonnés replay Youtube Bénéfice client 2M 33M mois mois Nous développons des liens forts. Vidéos vues Vidéos vues Basés sur : Basé sur statistique free Chaînes thématiques Bouygues + sfr (en cours) (grizzy et les leemings…) - Des licences et contenus forts Streams IPTV, OTT Streams Youtube Report interne digital . Stats Free, facebook et Youtube, novembre 2018 5 Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique NoS abonnés visionnent 35M de contenus tous les mois Des audiences toutes affinitaires Divertissements Kids & school Sports CSP+ 27M 1,2M 800 000 6,5M Vidéos vues Vidéos vues Vidéos vues Vidéos vues Grizzy et les leemings AUTOMOTO, Sciences & Vie, RTL9, Tobot Trek, Toute l’histoire, AB1, Teamkids Golf Channel Golf Channel Channel Youtube Mangas Catch Off Report interne digital . Statistiques Free et Youtube, novembre 2018 6 Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique Nos abonnés consomment DES produits et services de marques Data : cibler des intentionnistes passionnés NOTRE DATA STREAMERS Kids & school Sports & AUTO Enfants 4-14ans Homme 25-49ans Grand Public Auto / moto, assurances, Jeux / jouets / ciné & dvd Auto-école, bricolage FRDA -15ans Hygiène & produits de beauté, décoration, alimentaire, voyages, FAI, banque CSP+ assurance Assurances, banques… Report interne digital . Statistiques Free et Youtube, novembre 2018 7 L’expérience pub 100% THÉMATIQUES www.regispub.com Vidéo online Instream premium Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique L’expérience publicitaire 100% affinitaire Votre publicité diffusée dans un environnement BRAND safe Nous diffusons nos publicités sur des supports safes et respectons l’expérience de nos utilisateurs Channels Youtube IPTV fournisseur d’accès internet 10 Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique L’expérience publicitaire 100% affinitaire 35M vidéos consommées tous les mois sur tous nos supports TV Mobile 5,5% Desktop Tablette 13,5% 81% 2M streams 4,5M streams 28,5M streams Des contenus vues tous les jours par des abonnés passionnés * Statistiques globale groupe cumulées, Youtube et Free, novembre 2018 11 Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique VOL / NOS FORMATS PUBLICITAIRES (desktop) Non skippable Non skippable skippable • Pre, Mid et Post Rolls • Pre, Mid (bientôt) et Post Rolls • Pre, Mid et Post Rolls • Durée vidéo : 20’’ • Durée vidéo : 30’’ • Durée vidéo : 20’’ • Compagnion : éligible • 100% Brand Safe, 100% Visible • Skip : 5 -15secondes Mono pré-roll Réseau (MCN) Réseau (IPTV) Réseau (MCN) SSP SSP SSP 12 Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique VOL / NOS FORMATS PUBLICITAIRES (mobile) Non skippable skippable • Pre, Mid et Post Rolls • Pre, Mid et Post Rolls • Durée vidéo : 20’’ • Durée vidéo : 20’’ • Skip : 5 -15secondes Skip Réseau (MCN) Réseau (MCN) SSP SSP 13 Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique VOL / NOS FORMATS PUBLICITAIRES (tABLETTE) Non skippable skippable • Pre, Mid et Post Rolls • Pre, Mid et Post Rolls • Durée vidéo : 20’’ • Durée vidéo : 20’’ • Skip : 5 -15secondes Skip Réseau (MCN) Réseau (MCN) SSP SSP 14 Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique L’expérience publicitaire 100% affinitaire Des publicités vidéos 100% visibles ! Notre engagement en publicité VOL • 50% de complétion • 100% visible sur l’IPTV • VCPM adhoc sur Desktop et mobile VISIBLE A 100% visible Bénéfice client visible Nous surpassons la norme IAB. La bonne diffusion de vos contenus publicitaires est prioritaire. 15 Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique L’expérience publicitaire 100% affinitaire Toucher le grand public ou niche locale National Local Toucher tous nos consommateurs de contenus Cibler votre campagne sur une zone (région, département) ou Users Users touchés Users touchés région PACA National user user user 16 MESURER & optimiser vos campagnes www.regispub.com Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique Mesurer l’impact de votre campagne IAS, MOAT, DoubleVerify sur Youtube Mesurer l’efficacité de vos campagnes publicitaires sur Youtube. Seuls quelques fournisseurs disposent de la certification Google. Bénéfices : • Mesurer et optimiser la qualité de vos campagnes digitales : • Anti-fraud • Brand Safety • Visibilité • Diffuser les campagnes publicitaires partenaires sur un environnement sain et mesurable. IAS, Moat, Comscore sont intégrés nativement à Google au sein du programme « Ads Data Hub » 18 Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique Mesurer l’impact de votre campagne Nielsen Digital Ad Rating (DAR) sur Youtube Mesurer et optimiser quotidiennement l’audience des campagnes publicitaires en ligne. Bénéfices : • Mesure possible sur tous les écrans ordinateur et mobile (smartphone, tablette, app et sites) • Des indicateurs médias sur cible : • Socio-démographiques • Taux d’impressions sur cible Une mesure accréditée par le Média Rating Council et auditée par le CESP en France 19 PROGRAMMATIQUE deals, ratecard, inventaire www.regispub.com Mediawan Nos abonnés Expérience Publicitaire mesurer programmatique PMP INSTREAM VIDEO PREMIUM – nos accès PROGRAMMATIQUE Programmatique DEALS garantie Nous vous assurons la délivrabilité de Réalisation d’un deal en direct votre publicité sur notre réseau Avec un CPM Fixe/Floor Youtube. Volume garanti CPM Fixe CPM Fixe 21 Contact programmatique [email protected] www.regispub.com.
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