The Ultimate Guide to Common Short Codes

ext HOMES to ext ext BLUNDER to ext

ext SHOP to DEALSext (33257)MOVIE2 | Tto 46882 | T ext SLEEP to 119955ext MOVIE6 | T to 46886 | T ext VOTE1 to 747474 | - ext ext PROMO1 to 42275ext MOVIE1 | T to 46881ext MOVIE1 | T to 46888 | ext FOREVER to ext MOVIE5 to 46885 | T T to 833833 | ext LOUD to 89111 | T ext QUICK T to 833833 | T THE DIGITAextL M MOZAARKERTING COMPANY ext QUICKFLIGHTS to PLANE (75263) | T ext INFINEONTHY to to 94941 949411 | T | T Text MOZAR ext MOVIE8 to 46888 | T ext HEAL ext ext MOVIE4 to 46884 | T ext MOVIE3 to BUILD (28453)ext MOBILE | T to STORM (78676)ext | TSHOP to 34477 | T 66779 | T ext HOMES to BUILD (28453) ext| T MOVIE6 to AN HALEN to OU812ext IMAGE | T to BRAND (27263) | T ext MOVIE3 toext 46883 MOVIE7 | T to 46887ext | VT ext BLUNDERext MOVIE2 to 66779 to 46882 | T | T 46886 | T ext MOBILE to STORM (78676) ext MOBILE to STORMext (78676) DANCE | MIXT to MUSIC (68742) | T ext MOVIE6 to 46886 | T T ext POLITICS to 18946ext | T IMAGE to ext POLITICS to 18946 | T ext SHOP to DEALS (33257) | T ext MIX to MUSIC (68742) | T ext SLEEP to 119955 | T AB23 to VOR to ext39456 CHANGE | T to OBAMA (62262)ext MOVIE1| T to 46881 | T ext F SA ext MOVIE1 to 46888 | T ext ext MOVIE5 to 46885 | T VOR to 39456 | T ext SLEEP to ext 49667 | T ext VOTE1 to 747474 | T ext PROMO1 to 42275 | T ext SA T ext CHANGE to OBAMA (62262) | T ext FLIGHTS to PLANE (75263) | T ext ext MOVIE8 to 46888 | T ext SHOP to DEALS (33257)ext MOVIE1 | T to 46881 | T | Text OSCAR Text MOBILEext to MOVIE4 STORM to (78676) 46884ext LOUD || TT to 89111 | T ext MOVIE5 to 46885 | T 46883 | T ext INFINEON to 94941 | T ext MOVIE8 to 46888 | T ext FOREVER to 49667ext QUICKFLIGHTS | T to PLANE (75263) | T ext MOVIE7 to 46887 | T VING to PEPSI (73774 ) | T ext SHOP to 34477 | T ext PROMO1 to 42275 | T ext MOVIE4 to 46884 | T ext T ext CRA T to 37745 | T AN HALENTHY to OU812to 949411 | T | T ext MOBILE to STORM (78676) | T V ext MOVIE7 to 46887 | T ext OSCAR 4 to OSCARS (672277) ext HEAL T to 833833 | T | T VOR to 39456 | T T ext OSCAR 1 to OSCARSext (672277)BASSBOA ext CHANGE to 45 MOZARext HOMES to BUILDext MOVIE3 (28453) to| T 46883 | T ext SA ext BLUNDER to 66779 | T ext DIABLO to 238455 | T 326988 | T ext MOVIE6 to 46886 | T ext MOBILE to STORM 119955 | T ext FOREVER to 49667ext | TPOLITICS to 18946 | Text MOVIE2 to 46882 T | Text FRESHNOWext INFINEON to 592384 to 94941 | T T ext NOTENOUGHext OSCAR to7878783 to OSCARS | T (672277) T to 833833 | T ext DANCE MIX toext MOVIE6 to 46886 | T | T THY to 949411ext MOZA | T R Text FINAL4 to ESPNGO (377646) | T ext VOTE1VOR to 747474to 39456ext CHANGE| T | T to OBAMA ENOUGH to 989898 |T AN HALENext toHEA OU812L | T ext SA ext V ext PROMO1 to 42275ext MOVIE1 | T to 2 to OSCARS (672277) Text OSCAR 5 to OSCARS (672277) ext LOUD to 89111 | T ext MOVIE5 to ext FOREVERT to to 833833 49667 || TT POLITICS to 18946 | Text IMAGE to BRAND (27263) | T ext QUICKFLIGHTS to PLANEext (75263) MOVIE8ext |LOUD to to ext INFINEON toext 94941 MOZA | TR DANCE MIX to MUSIC (68742) | T ext INFINEONext OBAMA (62262)ext SHOP | T to 34477THY | T to 949411 | T ext MOBILEext to MOVIE4 STORM to (78676) 46884 || TT (78676) | T ext HEAL ext MOVIE7ext to SHOP 46887 to |34477 T THY | toT 949411ext | T AN HALEN to OU812 | Text HOMES to BUILD (28453) | T Text V AN HALENext to HEA OU812L | T ext IMAGE to BRAND (27263) | T ext V MUSIC (68742) | T ext BLUNDERext MOVIE3to 66779 to| T 46883 | T ext HOMES to BUILD (62262) | T ext MOVIE6 to 46886 | T ext MOVIE3 to SHOP to DEALS (33257) | T ext MOBILE to STORM (78676)ext IMAGE | T to BRANDext (27263) BLUNDER | T to 66779 | Text SLEEPext to MOVIE2119955 | toT 46882 | T ext POLITICS to 18946 | T ext MOVIE6 to The Ultimate ext DANCE MIX to MUSIC (68742) | T ext FINAL4 to 46881 | T ext MOVIE6 to 46886 | T ext SHOP to DEALS (33257) | T ext MOVIE2 to 46882 | T 46885 | T ext MOVIE1 to 46888 | T ext SLEEP to 119955 | T ext ENOUGH to ext VOTE1VOR to 747474 to 39456 | T | T ext MOVIE6 to 46886 | T 46888 | T ext CHANGE to OBAMA (62262) | T ext SA ext MOVIE1 to 46888 | T ext 89111 | T ext PROMO1 to 42275 | T Guide to ext MOVIE1 to 46881 | T to 94941 | T VING to PEPSI (73774 ) | T T to 37745 | T FOREVERT to to 49667 833833 | T | T ext MOVIE5 to 46885 | T ext OSCAR 4 to OSCARSVOR (672277)to 39456ext | ext CRA | T ext SA MOZAR ext QUICKFLIGHTS to PLANEext (75263) MOVIE8 | Tto 46888 | T ext BASSBOA ext CREDIT ext OSCAR 1 to OSCARS (672277) ext VOTE1 (28453) | T ext Common ext MOBILEext toMOVIE4 STORM to (78676) 46884 || TT T to 833833 | T ext FOREVER to 49667 | T T ext DIABLO to 238455 | T 46883 | T ext MOVIE7 to 46887 | T ext INFINEON toext 94941 MOZA | TR | Text FRESHNOW to 592384 | T ext LOUD to 89111 | T 46886 | T ext FOREVERT to 833833 to | | Text OSCAR 3 to OSCARS (672277)THY to 949411 | T ESPNGO (377646)ext NOTENOUGH | T to787878 | T ext INFINEON to 94941 | Text QUICK ext HEAL ext MOZAR Short Codes989898 |T AN HALEN to OU812 | T THY to 949411 | T ext V ext SHOP to 34477 | T ext OSCARS (672277) ext IMAGE to BRAND (27263)ext | T HEAL ext MOBILE to ext AN HALEN to OU812 | T OSCAR 5 to OSCARS (672277) ext V written by mobileStorm CEO Jared Reitzin POLITICS to 18946 | T ext HOMES to BUILD (28453) | T ext ext DANCE MIX to MUSIC (68742) | T ext IMAGE to BRAND (27263)ext | MOVIE3T to 46883 | T T ext MOBILE to STORM (78676) | T ext BLUNDER to 66779ext MOVIE6 | T to 46886 | T CHANGE to OBAMA (62262) | T ext ext POLITICSext DANCE to 18946 MIX | to T MUSIC (68742) | T ext MOBILE to STORM (78676) to 638594 | T ext POLITICS to 18946 | T ext SHOP to DEALSext (33257) MOVIE2 | T to 46882 | T ext DANCE MIX to MUSIC to 747474 | T ext SLEEP to 119955ext | MOVIE6T to 46886 | T VOR to ext39456 CHANGE | T to OBAMA (62262) | T SA ext MOVIE1 to 46888 | T ext SHOP to DEALSext VOR to 39456 | T ext SLEEP to 49667 | T ext VOTE1 to 747474ext | CHANGE T to OBAMA (62262) | T ext ext PROMO1 to 42275ext |MOVIE1 T to 46881 | T ext SA T ext MOVIE5 to 46885 | T ext FLIGHTS to PLANE (75263) | T ext PROMO1 to 42275 | T ext MOVIE8 to 46888 | T ext MOVIE1 to 46881 | T VING to STORM (78676) | T ext LOUD to 89111 | T ext FOREVER to 49667 | T ext MOVIE5 to ext46885 CR A| T MOVIE4 to 46884 | T ext INFINEON to 94941T to 833833 | T | T ext MOVIE8 to 46888 | T MOVIE7 to 46887 | T ext QUICKFLIGHTS to PLANE (75263) | T ext SHOP to 34477 THY| T to 949411ext MOZA | T R ext OSCAR 1 to OSCARS | T ext MOVIE4 to 46884 | T AN HALENext to HEAOU812L | T ext MOBILE to STORM (78676)ext DIABLO | T to 238455 | T V ext MOVIE7 to 46887 | T (68742) | T ext INFINEON to 94941 IMAGE to BRANDext HOMES (27263) to BUILD| T (28453) | T ext BLUNDERext to MOVIE3 66779 | toT 46883 | T ext NOTENOUGH to787878 | T (33257) | T ext MOVIE6 to 46886 | T 119955 | T ext FINAL4 to ESPNGO (377646) | TAN HALEN to OU812 | T MOVIE2 to 46882 | T ext V MOVIE6 to 46886 |ext T ENOUGH to 989898 |T MOVIE1 to 46888 | T ext OSCAR| T2ext to OSCAROSCARS 5 (672277)to OSCARS (672277) PEPSI (73774| T ) | T ext POLITICS to 18946 | T

T to 37745 | T BASSBOA Published by

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ext 46886 | T Text POLITICS

The Ultimate Guide to Common Short Codes ...... 1

What is a Common Short Code? ...... 2

Who is in Charge of Short Code Leasing? ...... 2

Short Code Types ...... 3

Obtaining a Common Short Code ...... 3

Short Code Squatting ...... 4

Choosing a Short Code Number ...... 4

Short Code App roval P rocess ...... 6

Why Does a Short Code Take So Long to Get Certiﬁed? ...... 9

The P ros and Cons of Going Sha red or Dedicated ...... 10

Conclusion ...... 12

About mobileStorm SMS ...... 12

About mobileStorm ...... 13

Text

Text 46886 | Text 46886 | Text POLITICS

The popularity and recognition of short codes in the USA accelerated dramatically with shows like American Idol (i.e., Text VOTE to 4701 for your favorite idol) and recently when President Obama used a short code-based method to announce Joe Biden as his vice president. Supporters were encouraged to text OBAMA to 62262 to be the rst to know who the VP candidate was going to be. The Obama VP announcement was considered the largest single mobile marketing event in history, texting 2.5 million people.

This explosive new form of marketing and communication creates a unique and powerful user experience, allowing organizations to interact with groups and individuals that may be anywhere and, most importantly, interact with them nearly in real-time.

This whitepaper explores some questions that are important to today’s marketer.

• What is a common short code?

• Who oversees them, where can I buy them, and how much do they cost?

• What is the right strategy when choosing a code?

• What exactly does it mean when your mobile partner says your short code is “approved,” “provisioned,” or “certi ed”?

• Why does it take so long to get a short code approved?

• What is the dierence between shared and dedicated short codes – and which is right for me?

ext ext 46886 | T ext POLITICS

One major dierence between short codes 1 — Tex 11 t S and domain names9 is quicklyH obvious: 8 O o t P there are only 88,000 possible combinations

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6 t o 4 be placed. It’s a very special form of communication that can be integrated into other marketing media while allowing your targets to meaningfully interact with your brand immediately and from anywhere.

Who is in Charge of Short Code Leasing? You may have heard of ICAAN, the agency that regulates and oversees the creation of domain names (www.mobilestorm.com, for instance). ICANN’s equivalent in the U.S. mobile space is the Common Short Code Administration, abbreviate to CSCA. The CSCA is administered by an organization called the Cellular Telecommunications & Internet Association which is, unsurprisingly, known as the CTIA. And nally, the CTIA chose the company NeuStar to build, manage, and operate the short code registry. Tired of acronyms, yet? I’ll go easy.

There are multiple places online to purchase domain names. You might use a business like Go Daddy or Network Solutions. Just about anyone can become a domain reseller, and there are multiple price points in purchasing a domain.

Random Code: A random code is just that: it is randomly selected on your behalf, and you do not have a choice of digits. Similar to how most people get a new cell phone number, they just take what they get, no questions asked. After going through an application process, and if your application is approved, you are noti ed of your random code via email. The cost to lease a random code is $500 per month. The CSCA collects in quarterly increments, so total upfront cost is $1,500. (By the way, you’re not quite done yet. More later.)

Vanity Code: A vanity code is any code whereby you have some say over the digits composing your short code. For example, Yahoo leased the short code “92466” which, if you go through the trouble of matching it to letters on most phones, you’ll eventually nd spells YAHOO. However, a vanity code doesn’t necessarily have to spell out a word. It can be a simple code to remember; i.e., 123123, etc. The CSCA provides a way to search for the code you want and even oers code suggestions. This is similar to how a domain reseller would showcase good domains it wants to sell for a premium. A vanity code has the same approval process and time frames as a random code but costs twice as much, at $1,000 per month. Like a random code, you are billed quarterly for the lease.

Obtaining a Common Short Code The short code application process can be started on usshortcodes.com. You will need to ll out a rather lengthy form. It asks questions such as who is your intended audience, what type of trac you expect, will there be spikes in the trac, where will the short code be promoted, how will you support the end-user, and so on and so on. And then so on some more. It is recommended you work with a mobile marketing company who knows how to ll this form out correctly the rst time. Filling out the application incorrectly results in your code being disapproved and results in the clock starting over on an already lengthy process.

Ultimately, when your application is approved you will need to pay for your code in advance and prior to your application being sent to each of the carriers for provisioning on their network. Your code is also undergoing a process of being certi ed for commercial use. CSCA accepts credit cards and checks and allows you to lease a code for three, six or twelve month periods.

Short Code Squatting Believe it or not, there are short code squatters. Granted, it is not as pro table—or so much of a sure thing—as sitting on a popular domain that only costs $10 per month while holding out for a high bidder. But, in fact, most of the easy-to-remember short codes were snapped up by would-be entrepreneurs as soon as they were available for lease. Even short codes that spell out company names were leased in hopes that they one day could resell it to the brand. A customer of mobileStorm told us they were once approached by a squatter asking for $80,000 to transfer the lease of their ve-digit code over to them. Our customer kindly told them to take a hike.

Choosing a Short Code Number If you are in the market to have your own dedicated code, be methodical about what you choose. Do you go for a code that means nothing, spells something out, or is easy to remember? If you are a small business, $1,000 a month for a code can be an expensive proposition. Most small businesses that I encounter are perfectly ne with a random code at $500 a month; however, just the opposite is true for a larger company. Branding is vital to most large businesses, so getting a code that means something or is easy to remember is usually the path these companies take.

In studies conducted at mobileStorm, we have found that a good user experience is one of the most important features of ensuring the highest number of text-ins. Let’s say you choose a short code that spells out the word DEALS (33257).

Think of a call to action that might look like this:

Obviously, it’s hard for a consumer to understand what he’s meant to do, even TEXT someone reasonably experienced. Think TEXT about it: when texting a friend, we text his name and it goes to his cell phone number, to SHOP DEALS such as text Joe, whose cell phone number ext is 310-555-1212. ext 46886 | T ext POLITICS

This is a much easier concept for a user to understand. Not to mention that trying TEXT to gure out how to spell out a word on TEXT a Blackberry keyboard is not an easy proposition. In other situations, I have seen SHOP to 33257 signage where it lists both the short code and what that short code spells out in parentheses at the end of the call to action, such as:

For “text-in” calls to action, we believe they should be short and to the point, TEXT letting the end user gure out as quickly as TEXT possible what he needs to do. By adding SHOP to 33257 more words, it can enhance the end user’s (DEALS ) understanding of what he needs to do, not to mention avoiding room for errors.

When helping clients select their short code, we usually recommend that you make “easy-to-remember” the highest priority. Sometimes, there is more value in a code that you won’t forget — 121212 — than a code that spells out a word like DEALS. While 33257 spells out DEALS, 121212 doesn’t necessarily mean anything, but ask yourself, which code will your customers remember? And if they remember, will they remember 33258, or remember that they have to go through and decipher DEALS again?

Major brands, such as our Yahoo example above, have the money to sit on their code and never use it for the next hundred years (at least they do as of this writing). But, since there is only one short code that spells out Yahoo, they feel almost obligated to own it. It becomes part of their intellectual property and for a large company, it is a must-have.

NOTE: Some mobile providers and aggregators say it takes six to eight weeks for a code to be live. However, in a recent poll conducted by mobileStorm of companies (both clients and non-mobileStorm clients) trying to get short codes approved, we have found that the average time it takes a code to get approved is 10 to 12 weeks.

“So what’s going on and why does it take so long to get approved?”

The rst step in getting your code live is leasing it from the CSCA. If the application is done correctly, it should only take 24 to 48 hours for them to approve your code. Congrats! However, the CSCA’s approval just means that you can now take your code and get the carriers’ approval.

A Service Request (SR) must be created once the CSCA has approved your code. (Hint: Your mobile marketing partner will handle this for you.) The Service Request explains to the carrier exactly what service is being created and how the message ow will work. Carriers have dierent words and terms, so multiple SRs have to be created and sent out to each carrier one at a time. Over 95% of cell phone users in the U.S. are subscribed to “tier 1” carriers such as Verizon, AT&T, Sprint, and T-mobile, so it is very important these carriers approve and provision your short code.

However, there are a number of tier 2 and tier 3 carriers that carry a lot of weight in

certain geographic markets. Important examples are Alltel (which recently became a part ext of Verizon) and U.S. Cellular in the Midwest. Make sure your mobile partner focuses on ext 46886 | T getting tier 1 carriers approved rst and at all cost. ext POLITICS

Carrier Provisioning Terms Terms Description

At all major carriers, this means the same thing and it’s all bad: the carrier has rejected the service request and a notice is sent back to your mobile marketing partner. There was some language used on the SR or a message ow Rejected that they did not like. Getting rejected is not a good thing. Your SR can go back to the bottom of the pile of other SRs waiting for approval; i.e., the clock starts over from zero. Did I mention that it’s very important that your SR is lled out perfectly for each carrier?

This is a message from your mobile marketing partner, letting you know that the even though the SR might have been Not Submitted sent to the carrier, the carrier has not yet conrmed it has received the SR.

A submitted notice means the carrier has received the SR and has started the approval process. It is good to get to this Submitted point quickly and to get this conrmation, but you still may be months away from getting your code certied.

Sounds like your code is ready to go live right? Wrong. Approved only means that the SR followed carrier and MMA Guidelines and a new department in the carrier organization, Approved the provisioning department, now has the go-ahead to start testing the code to make sure it works exactly how the SR says it will work.

Approved This status alerts you that the carrier has initially approved Pending the type of program that was submitted and that they will Provisioning move to the “provisioning” process of the cycle.

Provisioned is a beautiful word to hear. It means your code is getting ready to go live any day. However this word has di erent meanings for di erent carriers as seen below.

1. Provisioned at AT&T, Verizon and T-mobile: The code is provisioned and now needs to go into a certication status before the code will go live. Testing still needs to be done. These carriers will Provisioned actually make the code live but only for a few cell phone numbers so that everything can be properly tested.

2. Provisioned at Sprint: Provisioned at Sprint means you are good to go and your code is live and working in full production. Remember, Sprint owns Nextel and Boost. Typically, Sprint has the fastest provision process.

When you receive this status for AT&T, Verizon, and T-mobile, Provisioned – your code is now live and working, and you can launch and Certiﬁed immediately start promoting a “text-in” call to action.

What is important to learn from this section is that your mobile marketing partner should be able to provide you with frequent status reports on a carrier-by-carrier basis. If you are not getting this, make sure to ask for it. If this cannot be provided to you, you may

want to start looking for a new partner. ext ext 46886 | T Don’t just sit back and wait for your code to be approved. Talk to your partner and ext POLITICS

Why Does a Short Code Take So Long to Get Certiﬁed? The reason a short code takes so much time to get certi ed is because carriers are overloaded with service requests for new short codes. This in some respects is good news. It means mobile marketing is really taking o in the U.S. and you are on the right track. The downside is that there is a human being manually reviewing, testing, and certifying each code.

Carriers are worried that certain services could upset their customer base and/or get them into legal trouble. This is especially true for premium SMS services, which could end up costing the customer a lot more than a $.20 text message. This is why all service requests are manually reviewed and put though an approval process.

At some point, this industry needs a scalable model for short code approvals. Some businesses are just throwing their hands up and walking away. We all want SMS to succeed, so we feel strongly that carriers need to improve the provisioning process and try to speed up the approval times that would rival setting up a domain name.

I write about why this is hampering the growth of the mobile industry on MobileMarketingWatch.com and oer some suggestions as to what we can do to speed things up. You can read that article by going to: http://www.mobilemarketingwatch.com/ short-code-provisioning-something-has-to-give/

Shared Short Code Pros

1. Time to market: Sharing a mobile marketing company’s short code is the fastest way to get into the mobile space. For instance, clients using the mobileStorm 4.0 platform can create a keyword like “SHOP” and within 10 seconds, that keyword is live and can receive texts from any carrier in the United States. Becoming a mobile marketer takes seconds, not months. Your time to market with a shared short code is really fast.

2. Cost: If you are sharing a code, typically there are very few additional costs involved other than paying for your messages going out and a monthly fee for the keyword being used.

Shared Short Code Cons

1. Just OK user experience: Because you are sharing your code, the user experience for your subscribers might be more tedious than if you had your own dedicated code. For example, on a shared short code everything is done with keywords. If you are asking someone to vote using A, B, and C and your keyword is FOOTBALL, you would need to get your audience to reply “FOOTBALL A,” “FOOTBALL B,” or “FOOTBALL C.” This is so the system knows which campaign/company the subscriber is voting for.

2. Brand confusion: There isn’t much brand value out of using a shared short code. In some cases, there is a very good chance someone else in your industry is using the same code you are, possibly even competitors. When the subscriber receives a text message, it comes from the ve- or six-digit short code. If that subscriber is signed ext up to two di erent companies using the same code, he or she won’t know right o ext 46886 | T the bat what company sent the message until they read the body of the message. ext POLITICS

Dedicated Short Code Pros

1. Brand-friendly: It is extremely important for any business with a well-known brand to have its own short code so there is no brand confusion. The subscriber needs to be able to recognize right away who is sending a text message. You can control your brand if you lease your own dedicated code.

2. Portable: If you lease your own code, you can take it with you no matter where you go. You can switch your aggregator or mobile service provider and not worry about having to reintroduce your subscriber base to a whole new code. The brand confusion that happens after switching aggregators or service providers can be avoided by having your own code.

3. Better user experience: As I pointed out above, because you are not sharing your code with anyone, you don’t necessarily need to have a keyword sent before your action word. You can just have someone text in the keyword directly.

Dedicated Short Code Cons

1. Costly: Besides the leasing costs of $500 to $1,000 a month, don’t forget how long a code can take to get set up. Not only are you not making money while you are waiting for your code to get approved, but the CSCA makes you pay that license fee even though the code still might not be approved for another four months.

2. Time to set up: As previously discussed, getting your own dedicated code can take quite a while. Typical set-up times are around eight weeks on the low end and can take up to as long as 18 weeks on the high end, especially if you are trying to get your code approved for binary content delivery and premium SMS.

Outcome: Who is the Clear Winner?

Conclusion SMS messaging is an unprecedented form of communication. No other channel in the history of marketing has the immediacy of SMS. As we move further towards tightening up our privacy policies and laws, we will see commercial “location-based” services play a huge role in getting customers exactly what they want, exactly when they want it, and wherever they are. As a mobile evangelist, I have spent the last decade in this space and have watched it grown by leaps and bounds. We need to do as much as we can to ensure that important features of the mobile ecosystem – like using short codes — have continually reduced barriers to entry and can be quickly scaled. I do believe that the short code has a shelf life, but it will be o the shelf faster if the industry cannot create more of a turnkey environment.

SMS is not for all businesses, but when it does apply, the response rates dwarf those of traditional advertising and, in a lot of ABI Research anticipates cases, even beat out email response rates. the global mobile marketing and advertising market will No matter what size business you are, grow to $19 billion you can become a mobile marketer within minutes and start using a shared short code. by 2011. So what do you have to lose? Try it out and see what works.

About mobileStorm SMS How do you get into this business without a big investment? How can you tell what will work for you and what kind of returns to expect?

You need a mobile marketing expert. You need to learn about mobileStorm.

As text messaging has grown into a mainstream communication tool for consumers, reaching them via SMS marketing has become an increasingly important strategy for all industries. More targets are using SMS every day—and a new generation of targets was ext raised on using SMS as a primary communication method. ext 46886 | T ext POLITICS

mobileStorm SMS is a solution that allows clients to take advantage of text message marketing by:

• Generating relationships and leveraging this new way of communicating with prospects and customers, without having to pay a high monthly fee.

• Letting clients engage in a two-way interaction with subscribers, such as asking them questions or prompting a call-to-action within the message.

mobileStorm can help you craft a pilot program that is uniquely tailored to your needs and which will allow you to test how SMS can give you the best results. With low start- up costs, short ramp-up times, and no long-term commitments, we are here to set up benchmarks to measure your success.

For more information about mobileStorm SMS, or for a free demo, contact the mobileStorm sales team.

866-492-7886 or 323-785-633 3 [email protected] m

Schedule a demo: https://www.mobilestorm.com/stun/corporate-client-demo/