Safeguard Application Uptime and Ensure Consistent Performance

Safeguard application uptime and ensure consistent performance

How a software-ﬁrst approach can streamline app delivery across your hybrid, multi, and AWS clouds. Contents

Introduction 3

Delivery, performance, and availability 6

ADC in AWS Marketplace 8

Cloud adopters 10

Key beneﬁts and features 12

Marketplace advantage 14

Conclusion 16

Citrix | Safeguard application uptime and ensure consistent performance 2 Expectations for application delivery are on the rise.

In today’s highly complex, distributed, • Imbalanced distribution of workloads hybrid-multi-cloud and multi-device world, across workers/partners/contractors organizations are feeling the impacts to the scattered around the globe user experience, and potential risks and loss • Cloud sprawl brought on by of control for IT. Users expect the applications and content moving applications they rely on every day to between on-premises and the cloud function without error, and deliver the and between clouds information they need on demand, around the clock wherever they are. • Employees accessing applications from multiple endpoints Scaling your workloads to the cloud helps your organization remain agile and • Lack of centralized visibility, data-driven. But even as you gain management, and control of infrastructure on demand, cloud adoption dispersed applications and the changing hybrid and multi-cloud landscapes bring business challenges, • Inability to effectively troubleshoot including: application performance and security issues that come up, as well as enforce • The need to rapidly innovate and scale security and compliance policies, to meet customer demand e.g. SSL enforcement

Citrix | Safeguard application uptime and ensure consistent performance 3 Reliability

Server failures or site outages that can impact application availability

Performance

Decreased productivity and loss of revenue due to slow performing applications

Security

Compromised intellectual property and data theft

Cloud Experience

Lack of centralized control, monitoring, and management across hybrid and multi-clouds

Costs

Technical debt and application lifecycle management

Citrix | Safeguard application uptime and ensure consistent performance 4 Without proper management of your • The landscape is changing and to stay applications’ performance (both on-premises competitive, organizations need to be and in the cloud as they scale) your users more agile, data-driven, and may experience: customer-focused.

• Slow or subpar performance • New demands on app innovation, delivery, and services mean the modern IT • Lack of predictability framework must adapt to bridge the • Piecemeal delivery of information multiple legacy, on-premise, and custom applications and data stores upon which • Elevated security risks businesses continue to rely.

In short, your users may be unproductive, • Diverse app hosting environments are frustrated, or worse, experience the new normal as organizations host break-downs in their own operations applications in their local data center, that are dependent on your applications. in the cloud, and in multi-cloud environments. Citrix ADC, formerly known as Citrix NetScaler, can deliver your applications • Applications need the beneﬁt of a with the same security, monitoring, trusted application delivery solution management, governance, and performance for optimal performance, availability, no matter where they live—across all types and security. of networks, and at locations beyond the conﬁnes of the physical workplace—to keep your customers, and your business, protected.

Citrix | Safeguard application uptime and ensure consistent performance 5 Optimal application delivery, performance, and availability.

Application delivery controllers (ADCs) are environments, adapt to the networks devices placed between an organization’s and protocols that are in place for peak firewall and application/web servers to performance and availability, prevent cloud offload common tasks from the servers lock-in, and reduce risk for both users and themselves. ADCs offer functionality your business. including load balancing, SSL offloading, As the data center evolves towards a web application firewalling, and more to help software-defined model, orchestration of you improve the availability and performance supporting networking services is essential of your applications across your AWS and for deploying infrastructure on demand. on-premises environments. Citrix ADC in AWS Marketplace helps: Citrix ADC seamlessly integrates with AWS • Safeguard app delivery to all locations Marketplace offering an all-in-one, costeffective delivery controller that allows • Redirect users automatically and you to smoothly and securely transition seamlessly to a secondary cloud or workloads and applications easily to the data center during failover cloud while allowing IT to maintain control and provide optimized application delivery. • Maintain high availability of core applications and services Citrix ADC in AWS Marketplace provides flexible delivery services for traditional, • Enable organizations to use cloud containerized, and micro-services resources as a backup data center applications from your data center Find Citrix ADC in AWS Marketplace. or any cloud. It is designed to help your applications perform in optimized

Citrix | Safeguard application uptime and ensure consistent performance 6 Take application performance and delivery to the next level.

Citrix ADC is one of the easiest ways you can transform • Secure mission-critical applications from attacks and your infrastructure to a software-defined network, and lower server expenses by offloading computationally experience greater visibility, agility, control, and intensive tasks. performance. With AWS Marketplace, Citrix ADC allows • Unify L4-7 network services into an application your datacenter network to become an end-to-end control layer, and make L2-3 architectures service delivery fabric to optimize the delivery of all web completely app-driven applications, cloud-based services, virtual desktops, enterprise business apps, and mobile services. • Gain policy-based automation administered through a single console, for more efficiency, higher Citrix ADC provides load balancing and content performance, and lower OPEX costs switching, application offloading, attack protection, application firewalling, and more. With it you can: All these capabilities are combined into a powerful, software-driven virtual appliance for increased • Accelerate application performance productivity, with lower overall total cost of ownership • Enhance application availability with advanced than industry competitors. L4-7 load balancing, providing seamless failover

Internet

WAN

Citrix | Safeguard application uptime and ensure consistent performance 7 How Citrix ADC in AWS Marketplace gives

your organization effective support. On-premise datacenter

Conﬁgurations

Application centric

Visibility & analytics Transitioning applications to hybrid cloud. DevOps-friendly ADC like ours can help Security, availability, and performance empower IT Operations teams and provide become difficult when your applications line of business (LOB) app developers with ADC, SD-WAN, VPN, SSO are in the cloud, on-premises, and sourced the visibility they need for developing and as SaaS or developed in the cloud. Citrix troubleshooting their applications. ADC in AWS Marketplace offers an Auto scaling. Ensuring optimized application application delivery solution that simplifies availability is critical for application application deployments in a hybrid cloud Citrix Application workloads in the AWS cloud. You also want delivery scenario. Citrix Application Delivery Delivery Management to minimize costs by deploying only as many Management, formerly known as NetScaler instances as necessary during any given Management and Analytics System (MAS) period-oftime. Citrix leverages the AWS New Generation, — a centralized network management, borderless datacenter Marketplace Auto 7 Safeguard Application analytics, and orchestration solution — Automated & centralized Uptime and Consistent Performance Scaling makes managing and transitioning service to automatically load balance the Application centric workloads simple while providing visibility traffic between servers and ensure that your Visibility & analytics into workload and ADC performance. applications always have the right amount of SDN & cloud orchestration

Building a micro-services architecture. capacity to handle current trafﬁc demands. Hybrid and multi-cloud Business agility requires you to transform It also provides zero touch conﬁguration, your monolithic applications into better load and cost management, and containerized applications, ship code faster, smooth connection termination. and migrate from a single data center to a multi-cloud environment. A cloud-native, SDN control

Citrix | Safeguard application uptime and ensure consistent performance 8 Production delivery scenarios. Front-end Management & Analytucs production applications with an ADC can provide L4-7 load balancing, extensive ofﬂoading, web optimization, and acceleration and security capabilities to enhance performance and reduce costs. Global Server Visibility & App Centric Lifecycle Central Management Load Balancing (GSLB) ensures availability Analytics Management across AWS cloud locations and on-premise data centers. Secure Branch Web Dev and test. Enterprises running production Routing / Gateway / SSO / Load Stateful SSl Remote WAF / Balancing / delivery on-premise but using AWS SD-WAN Firewall Visibility Access DDOS Caching Marketplace for development and testing, can use Citrix ADC in their AWS test environments, speeding time-to-production due to better mimicry of the production Citrix ADC implementation within their test environments.

Business continuity. Enterprise companies using AWS Marketplace as part of their disaster recovery and business continuity plans can continuously monitor availability and performance of both enterprise data Physical Virtual Hybrid SaaS centers and AWS environments, ensuring Multi-Cloud users are always sent to the optimal location.

Citrix | Safeguard application uptime and ensure consistent performance 9 What cloud adopters with multi-cloud environments say they want.

The IDC recently surveyed 900 global organizations that identify themselves as cloud adopters with multi-cloud environments, for a report sponsored by Citrix, to understand challenges of application delivery in hybrid and multi-cloud environments. The group was asked to identify the beneﬁts they would expect to realize from an application-delivery strategy (that extends from their on-premises datacenter(s) out to the public cloud and across the WAN to branch ofﬁces and remote sites).

Citrix | Safeguard application uptime and ensure consistent performance 10 They gave the following responses in order of importance:

Increasing IT efﬁciency by automating provisioning Enhancing customer engagement through better 40% and other application delivery processes 31% application and service delivery

Reducing risk to the organization from any potential Maintaining SLAs associated with key applications security breaches by ensuring implementation and by having control and visibility across all 38% enforcement of consistent security policies across 31% applications, on-premise and in the cloud all applications and users

Freeing IT staff to focus on strategic initiatives and projects by reducing the complexity of managing Improving time-to-market and time to revenue for 37% application delivery across hybrid IT (on-premise 30% new applications and services and cloud)

Lowering the IT costs of delivering cloud-based Reducing the operational costs associated with and on-premises applications to users at branch 35% 30% the need for IT at branch ofﬁces and remote sites ofﬁces and remote sites

Improving overall user experience associated 28% with applications

Source: IDC InfoBrief, Sponsored by Citrix, How do Organizations Plan to Assure Application Delivery in a Multi-Cloud World?, October 2017.

Citrix | Safeguard application uptime and ensure consistent performance 11 Citrix ADC is redeﬁning application delivery control.

Citrix ADC in AWS Marketplace offers a uniﬁed application delivery solution designed to meet the needs of cloud adopters with hybrid, multi-cloud environments, and support them in scaling and evolving with future trends.

Key beneﬁts and features:

A software-first ADC. In the face of new and end-to-end visibility of your entire application architectures and evolving data application infrastructure—regardless of center technologies, our software-based ADC where the applications live. simplifies deployment across any form factor, DevOps app delivery. Citrix ADC allows you any hypervisor, and any cloud environment to bridge the gap between your traditional with a single code base. Citrix ADC has a and microservices applications by providing single API and a management platform that unified capabilities and management through provides interoperability with any a single console. orchestration platform. Application and infrastructure intelligence. Hybrid/multi-cloud manageability. With Citrix ADC, you can harness application Citrix provides GSLB support across all and infrastructure intelligence to become multi-cloud and hybrid deployments, high more data-driven and improve the user availability (HA), centralized end-to-end experience. Manage, monitor, and management/visibility and analytics with troubleshoot your entire infrastructure Citrix Application Delivery Management from a single, unified console. Use real-time across clouds, and delivery control for analytics to identify and address app simplified management across hybrid clouds. performance and security issues. In addition, it enables troubleshooting across hybrid clouds and you get real-time analytics

Citrix | Safeguard application uptime and ensure consistent performance 12 Pooled capacity. Citrix ADC offers a flexible SSL VPN and SSO. Citrix Gateway, license model that allows you to dynamically formerly known as, NetScaler Unified scale your application delivery infrastructure (Gateway) helps transition IT to hybrid cloud to respond quickly to changing conditions and SaaS environments. It provides users resulting in protection of your investment. with one access point and SSO to business All your Citrix appliances share the same applications and data deployed in a data pool of licenses, whether they’re in use at center, the cloud, or delivered as SaaS one data center or are distributed around across a range of devices. It provides the world. consolidation and helps reduce the footprint of remote access infrastructure. Application security efficacy. Citrix ADC It also helps reduce cost, and provides ease defends against cyber threats—both of management and a better end-user on-premises and in the cloud—with full experience. application security capabilities. An industry-leading web application firewall gives you complete Distributed Denial-of-Service (DDoS) protection, strong identity and access management, and deep threat visibility.

Citrix | Safeguard application uptime and ensure consistent performance 13 The Citrix ADC and AWS Marketplace advantage.

Citrix ADC in AWS Marketplace enables • Ensures security and compliance for all enterprises to rapidly and cost-effectively applications and data leverage world-class Citrix application • Offers integrated WAF and SSL delivery capabilities within their AWS VPN solutions Marketplace deployments. You get a single, integrated solution for increased security and • Enables faster application rollouts productivity, with lower overall total cost of and deployments ownership than industry competitors, that: • Helps IT operations gain control across • Enables frictionless inoperability their hybrid cloud deployment and between applications deployed empowers them to engage their on-premise and in the cloud developers by providing visibility into their applications • Provides management and monitoring, and troubleshooting of your entire Organizations need an AWS-partnered ADC Citrix infrastructure from a single, solution that keeps and expands the benefits unified console of the cloud while providing the central control and security inherent to on-premises • Offers pooled capacity licensing which deployments. Citrix ADC in AWS Marketplace allows workloads across the datacenter combines the elasticity and flexibility of the and in cloud to be scaled up and down AWS Cloud with the optimization, security, easily and ondemand making the and control that Citrix provides. transition to the cloud more cost effective Explore Citrix ADC in AWS Marketplace.

• Supports application environments with high bandwidth requirements and micro-service architectures

Citrix | Safeguard application uptime and ensure consistent performance 14 Learn more about Citrix ADC in AWS Marketplace aws.amazon.com/marketplace

About Citrix About AWS

Citrix aims to power a world where people, For more than 11 years, Amazon Web Services organizations and things are securely has been the world’s most comprehensive connected and accessible to make the and broadly adopted cloud platform. AWS extraordinary possible. We help customers offers over 100 fully featured services for reimagine the future of work by providing the Compute, Storage, Databases, Networking, most comprehensive secure digital Analytics, Machine Learning and Artificial workspace that unifies the apps, data and Intelligence (AI), Internet of Things (IoT), services people need to be productive, and Mobile, Security, Hybrid, Virtual and simplifies IT’s ability to adopt and manage Augmented Reality (VR and AR), Media, and complex cloud environments. Citrix solutions Application Development, Deployment, and are in use by more than 400,000 Management from 49 Availability Zones (AZs) organizations including 99 percent of the across 18 geographic regions in the U.S., Fortune 100 and 98 percent of the Fortune Australia, Brazil, Canada, China, France, 500. Learn more at https://www.citrix.com. Germany, India, Ireland, Japan, Korea, Singapore, and the UK. AWS services are trusted by millions of active customers around the world—including the fastest-growing startups, largest enterprises, and leading government agencies—to power their infrastructure, make them more agile, and lower costs. Learn more about AWS, visit https://aws.amazon.com.

Citrix | Safeguard application uptime and ensure consistent performance 15 About AWS Marketplace

AWS Marketplace is a curated digital catalog that makes it easy for customers to find, buy, deploy, and manage third-party software and services that customers need to build solutions and run their businesses. AWS Marketplace simplifies software licensing and procurement, with $4,200+ software listings from more than 1,280 software sellers in software categories like Security, Networking, Storage, Business Intelligence, Database, and DevOps. Customers can use 1-Click deployment to quickly launch pre-configured software and choose software solutions in both AMI formats and SaaS subscriptions, with pricing options such as hourly, monthly, annual and multi-year, all on one AWS bill.

Citrix | Safeguard application uptime and ensure consistent performance 16 © 2020 Citrix Systems, Inc. All rights reserved. Citrix, the Citrix logo, and other marks appearing herein are property of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered with the U.S. Patent and Trademark Ofﬁce and in other countries. All other marks are the property of their respective owner(s).