Achieving optimized application performance in the hybrid cloud

Citrix ADC on Microsoft Azure

EBOOK Table of contents

The impact of traffic to the cloud on application performance 3

The benefits of deploying an Application Delivery Controller (ADC) 4

Citrix ADC on Microsoft Azure 5

- Enable visibility into performance with centralized management 6

- Integrate cloud-native networking with microservices and containerization 7

- Build in flexibility with pooled license capacity ������������������������������������������������������������� 8

Citrix and Microsoft Azure: Better together 9

Why Citrix? ������������������������������������������������������������������������������������������������������������������������������������������������������� 10

Why Azure? �������������������������������������������������������������������������������������������������������������������������������������������������������� 11

Getting started with Citrix ADC ������������������������������������������������������������������������������������������������������������ 12

About Citrix 13

Achieving optimized application performance in the hybrid cloud | Citrix ADC on Microsoft Azure | © 1999-2019 , Inc. All Rights Reserved. 2 The impact of traffic to the cloud on application performance

Cloud computing has changed the way business resources are deployed and used. Web-based applications have become the mainstay of customer interaction with your business. Consequently, the workload traffic within the network and between the network and the cloud have become the primary conduits for your applications.

Customers have come to expect a high-quality, satisfying application experience. Competition in your market can be a powerful motivator. Therefore, it’s essential that your business be able to provide available, secure, and reliable access to all your internet applications – all the time.

However, the network can fail to keep up with increased traffic to the cloud. Despite what the portability, flexibility, and security of the cloud – in hybrid or multi-cloud environments – offer the enterprise, application delivery has become much more complex.

Furthermore, overprovisioning application servers or increasing the number of applications exacerbate traffic congestion. This pressure wastes precious resources, as well as reduces availability, compromises security, and decreases performance. In the end, the network-to-cloud conduit would still be expected to cost-effectively deliver the apps.

To regain control of the applications at the heart of your business, and take advantage of the economical benefits of the cloud, you will need an application delivery controller (ADC). An effective ADC, together with a management and orchestration platform, provide complete visibility into your entire application infrastructure.

Achieving optimized application performance in the hybrid cloud | Citrix ADC on Microsoft Azure | © 1999-2019 Citrix Systems, Inc. All Rights Reserved. 3 The benefits of deploying an ADC

It takes a reliable, highly available, secure, and cost-effective IT infrastructure to meet the demands of increased application Citrix ADC traffic. To this end, the ADC is purpose-built to optimize application delivery speed and performance. Whether on- enables you premises or in the cloud, the ability of an ADC to right-size to reduce capacity improves speed, security, and resiliency of applications delivered over the internet. your TCO

Built with a cloud native approach, the Citrix ADC is an all-in-one solution that brings continuous granular visibility, availability, and high performance to the applications in your network -- or to those in the cloud. It ensures Level 4-7 load balancing and improved application performance.

Additionally, Citrix ADC enables you to reduce your TCO by increasing server utilization and rolling back the number of servers needed through better distribution of connections.

Achieving optimized application performance in the hybrid cloud | Citrix ADC on Microsoft Azure | © 1999-2019 Citrix Systems, Inc. All Rights Reserved. 4 Citrix ADC on Microsoft Azure

To ensure fast application development and delivery with Citrix ADC, and reliable performance in a hybrid cloud environment, the differentiator is Microsoft Azure.

Citrix ADC on Azure supports the orchestration and automation of web application workloads. The right traffic goes to the right server for the best possible performance.

Three specific use cases of Citrix ADC on Azure enable you to achieve application performance in your network.

Enable visibility into performance with centralized management

Integrate cloud-native networking with microservices

Build in flexibility with pooled license capacity

Achieving optimized application performance in the hybrid cloud | Citrix ADC on Microsoft Azure | © 1999-2019 Citrix Systems, Inc. All Rights Reserved. 5 USE CASE 1

Enable visibility into performance with centralized management

Citrix ADC on the Azure platform allows you to leverage and deploy on your most current and familiar infrastructure quickly and simply.

Easily deploy to remote locations in minutes and operate distributed networks with a cloud-based application that can be centrally managed from a single console for end-to-end network visibility. This helps you pinpoint operational problems promptly.

Citrix ADC on Azure ensures that you gain access to secure and optimized apps and assets deployed in the cloud.

Further to optimizing deployment, accelerated and expanded application delivery with consolidated load balancing and monitored Level 4-7 traffic management enable operational efficiency. Additionally, you get the ability to launch your app delivery infrastructure thanks to templates that provide access to cloud service automation tools. All of this happens without costly overprovisioning or disruptive hardware upgrades, allowing your organization to achieve a competitive advantage.

Achieving optimized application performance in the hybrid cloud | Citrix ADC on Microsoft Azure | © 1999-2019 Citrix Systems, Inc. All Rights Reserved. 6 USE CASE 2

Integrate cloud-native networking with microservices and containerization

The need to respond quickly to market changes is your imperative. Attaining the business agility, automation, and ease-of- management needed to meet this goal requires transforming away from legacy applications to a digital enterprise with a cloud-native, low-footprint approach to applications.

Together, Citrix ADC and Azure provide the necessary capabilities for moving to more service-oriented applications. This enables the use of microservices that ship code faster, and migration to a hybrid or multi-cloud environment. Citrix ADC comes in a containerized form factor that can scale apps to requirements for current and future use in an automated container orchestration system, such as Kubernetes�

For an almost unlimited infrastructure that’s available on demand, adopting a DevOps practice that offers microservices applications for virtual and cloud-based models holds great advantages for your business. Being able to develop products designed at the outset to scale helps you increase the efficiency and productivity of your DevOps teams. This saves you time and costs associated with legacy environments, which ultimately shortens your production time, and consequently, your time-to-market.

Achieving optimized application performance in the hybrid cloud | Citrix ADC on Microsoft Azure | © 1999-2019 Citrix Systems, Inc. All Rights Reserved. 7 USE CASE 3

Build in flexibility with pooled license capacity

Your organization depends on applications • Transitioning from hardware to a cloud or to bring the business to your customers. But virtual platform not all applications are equal. To dynamically • Sharing varying capacity across data manage the growing number of applications centers, at different times and their production and delivery, you ultimately need to optimize for flexibility: • Enabling shorter refresh cycles for ADCs the ability to right-size different application • Increasing scalability or consolidating of architectures with on-demand, multi- existing ADC infrastructure dimensional scaling technology. Most ADC resources are tethered to static Citrix ADC gives you precisely this essential licenses that can specify throughput, under- auto-scaling capability, wherever your utilization or under-licensing of some devices. applications live—in the , on virtual However, Citrix ADC provides flexible license or microservices platforms, in the cloud, and management; thereby allowing you to easily as SaaS. As more apps are being moved to apply license capacity to an under-utilized the cloud, the ability to build in auto-scaling resource in the data center or in the cloud. flexibility is increased in a hybrid or multi-cloud environment. Citrix ADC on Azure enables optimal cloud economics and security for your applications. Multi-dimensional scaling enables you to scale ADC instances to accommodate demand or a specific need of the application:

Achieving optimized application performance in the hybrid cloud | Citrix ADC on Microsoft Azure | © 1999-2019 Citrix Systems, Inc. All Rights Reserved. 8 Citrix and Microsoft Azure: Better together

Microsoft Azure is Citrix’s strategic and preferred public cloud. Citrix solutions were designed to work best in Azure.

Our collaborative ventures deliver unparalleled value to our customers, as well as achieve our company-specific goals.

With 30 years’ experience in delivering enterprise business applications remotely, only Citrix has the proven technology to securely deliver Windows applications and desktops at scale from any location, and to any device. Citrix solutions deployed in the customer’s Azure subscription provide the most powerful, flexible, and cost- effective solutions that our customers are asking for.

Achieving optimized application performance in the hybrid cloud | Citrix ADC on Microsoft Azure | © 1999-2019 Citrix Systems, Inc. All Rights Reserved. 9 Why Citrix?

Trustworthy Citrix solutions are being used by more than 400,000 organizations and 100+ million users globally.

Leader in application performance Citrix has a comprehensive suite of digital workspace solutions that provide secure remote access to applications and desktops. When combined with Citrix ADC, business can deliver optimized application performance – all the time.

Built to last Citrix solutions are designed to provide platform stability, network and data security, and compliance with regulatory requirements.

Achieving optimized application performance in the hybrid cloud | Citrix ADC on Microsoft Azure | © 1999-2019 Citrix Systems, Inc. All Rights Reserved. 10 Why Azure?

Microsoft Azure is an ever-expanding set of cloud services to help your organization meet your business challenges. Azure gives you the freedom to build, manage, and deploy applications on a massive, global network using your favorite tools and frameworks.

Productive Reduce marketing cycles by delivering features faster with more than 100 end-to- end services.

Hybrid Develop and deploy where you want, with the only consistent hybrid cloud on the market.

Intelligent Create intelligent apps using powerful data and artificial intelligence services.

Trusted Get the same comprehensive security, privacy, compliance, and intellectual property protections that 95 percent of Fortune 500 businesses, governments, and startups that run on the Microsoft Cloud have today.

Achieving optimized application performance in the hybrid cloud | Citrix ADC on Microsoft Azure | © 1999-2019 Citrix Systems, Inc. All Rights Reserved. 11 Getting started with Citrix ADC

Pilot Citrix ADC on Azure: Free 90-day trial on Request a call the Azure Marketplace Speak with an expert, or simply fill out the online form and a Citrix ADC expert will contact you. We recommend running Citrix ADC in your own Our Citrix product experts can: environment before making any commitments. When • Discuss implementation options you are ready to discuss purchasing options, pricing, • Answer your technical questions implementation, or any questions you have, contact us • Provide quotes and purchasing information to talk to a Citrix Networking expert. • Set up a POC in your environment

See Citrix ADC in action with no cost and no Additional solutions from Citrix commitments. Citrix SD-WAN Download a trial If your cloud strategy currently includes providing Try Citrix ADC for free in your own environment for a trial access to the internet along with SaaS apps, SD-WAN period of 90 days. can help you maintain security while ensuring a high- Register for a webinar quality, always-on application experience for users in Join our Citrix ADC experts for a live, interactive discussion any location. and technical demonstration to see how Citrix is Citrix Gateway Service (CGS) redefining the ADC. For supporting the use of hybrid infrastructure, Citrix Contact a partner CGS is a cloud service that provides single sign-on (SSO) Use our Partner Locator tool to find a Citrix-certified to not only Citrix cloud services, but to any company in your area. SaaS, web, or Citrix virtualization products deployed on-premises without the need for any additional access Buy online management service for your SaaS or web applications. Purchase directly from our secure Citrix Store.

Achieving optimized application performance in the hybrid cloud | Citrix ADC on Microsoft Azure | © 1999-2019 Citrix Systems, Inc. All Rights Reserved. 12 About Citrix

Citrix is powering a better way to work with unified workspace, networking, and analytics solutions that help organizations unlock innovation, engage customers, and boost productivity, without sacrificing security. With

Citrix, users get a seamless work experience and IT has a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments. Citrix solutions are in use by more than 400,000 organizations including 99 percent of the Fortune 100 and 98 percent of the Fortune 500.

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Achieving optimized application performance in the hybrid cloud | Citrix ADC on Microsoft Azure | © 1999-2019 Citrix Systems, Inc. All Rights Reserved. 13