DOCSLIB.ORG

Ibanez Market Strategy

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Ibanez Market Strategy Ibanez Market Strategy Billy Heany, Jason Li, Hyun Park, Alena Noson Strategic Marketing Table of Contents Executive Summary ....................................................................................................................................... 3 Firm Analysis.................................................................................................................................................... 4 Key Information about the Firm ........................................................................................................... 4 Current Goals and Objectives ................................................................................................................ 5 Current Performance ................................................................................................................................. 6 SWOT ............................................................................................................................................................. 7 Current Life Cycle Stage for the Product .......................................................................................... 8 Current Branding Strategy ...................................................................................................................... 9 Industry Analysis .......................................................................................................................................... 10 Market Review ......................................................................................................................................... 10 Five Forces................................................................................................................................................. 11 Competitive Review ............................................................................................................................... 12 Customer Review .................................................................................................................................... 14 Existing and Potential Buyers ............................................................................................................ 15 Important Figures When Considering Market Size .................................................................... 16 Macroenvironmental Review .............................................................................................................. 17 3 Circle Targeting ........................................................................................................................................ 19 Targeted Customer Segment ............................................................................................................... 19 Key Competitor ........................................................................................................................................ 20 Customer Perspective ............................................................................................................................ 21 Establish Firm Perspective .................................................................................................................. 23 3Circle Map ............................................................................................................................................... 24 Core Competencies and Competitive Advantage ............................................................................ 26 Communication Strategy ........................................................................................................................... 29 Marketing Goals and Objectives ....................................................................................................... 29 Segmentation............................................................................................................................................. 30 Targeting ..................................................................................................................................................... 31 Positioning Strategy ............................................................................................................................... 32 Marketing Implementation .................................................................................................................. 32 Evaluation and Control ......................................................................................................................... 37 Executive Summary Ibanez, a Japanese guitar manufacturer, began as a bookstore in 1908 and quickly expanded into a guitar importer from Spain. 27 years later, the founder, Matsujiro Hoshino established the brand Ibanez. It eventually expanded into the U.S market in the 1960’s, and became well known for its high quality guitars with similar design to other leading guitar manufacturers. Ibanez produces many instruments including electric and acoustic guitars and their complimentary products such as amps. Ibanez is famously known as the standard rock guitar. Ibanez competes in a highly competitive market with the top four companies accounting for over 75% of the market share. The industry is also in a stage of maturity, with all sections of the market highly saturated. Ibanez is looking to fulfill unsatisfied benefits of the consumer. The benefits sought in the market that are left unfulfilled are conducive to people that are considered intermediate to advanced guitar players. Some of the primary benefits that Ibanez seeks to fulfill include a product that is an extension of the self, including the sense of social status, celebrity endorsement with a strong brand reputation, and the ability to be customized. We seek to fulfill these benefits by introducing a new product line, called Ibanez Kasutamu (originating from the Japanese word “custom”). This new line will allow complete customization of the guitar, to compete with brands Fender and Gibson that do not fulfill these benefits sought in this market segment. Ibanez’s new focus on a niche market, with their new product line, will provide a competitive advantage along with an expanded market share in the intermediate to advanced guitar playing category. Firm Analysis Key Information about the Firm In 1908, Matsujiro Hoshino opened a bookstore in Nagoya, Japan called Hoshino Shoten. As time progressed, the owner grew fascinated by Salvador Ibanez guitars and began importing them from Spain. 27 years later, Hoshino decided to start his own guitar brand called Ibanez. In the mid-60s, the company expanded into the highly competitive U.S. guitar market and introduced similar guitar designs as their rivals Fender and Gibson in hopes to attract business. Unsurprisingly, Gibson responded with a lawsuit accusing Ibanez of using their headstock design. After several years of legal battles, the case was settled out of court and Ibanez had to produce original designs as part of the agreement. The late 80s and 90s were pinnacle moments for the brand as the company landed highly sought-after musicians including Steve Vai and George Benson. The partnerships led to the launch of artist-inspired models which propelled Ibanez as one of the more recognizable guitar brands in the world. Presently, there are offices in Japan, U.S., Netherlands and China with over 429 employees. The U.S. division, led by President Shogo Hayashi, is headquartered in Bensalem, PA. 1 Primary Product Ibanez product line consists of electric guitars, basses, hollow bodies, acoustics, electronics and accessories. Their electric guitars range from $109 to $6,000 at Guitar Center, the world’s largest musical instrument retailer. Their prices are similar to Fender’s, but are not as expensive as Gibson’s. In its 2009 annual report, Ibanez listed guitars as their biggest sales generator, followed by bass guitars and electronics. http://www.ibanez.com/support/faq?id=7 http://www.hoshinogakki.co.jp/hoshino_e/company/history.html http://www.mylespaul.com/forums/other-gu Current Goals and Objectives Based on their goals and objectives, it appears that Ibanez is remaining consistent and aren’t planning on many changes in their strategy. Their goal has always been to be a leading guitar company and to make high quality products for a reasonable price. They have added to this list the goal of an expanded market share. They don’t compromise on quality and most of this is due to their Prestige branded products that are made in Japan. Ibanez is prepared to move into the future as they always have with a well-respected name and product, while growing their market share. Current and Past Strategies Past In the past, Ibanez strategies revolved around entering a U.S market segment that remained untapped and gaining market share, as a brand new company. In the 1970’s guitar companies from the U.S dominated the industry and because they were for a large part unchallenged, their guitar quality was lacking, and prices were rising. As a result, Ibanez decided to stand out in this industry by creating guitars of superior quality, while remaining inexpensive, and were very similar in style to popular U.S guitars. Because their guitars lacked in originality, they chose a strategy of working “with jazz icon, George Benson, and Ibanez began to receive its due.”2 Current As previously mentioned, “By the mid-80´s with the interest in instrumental rock guitar on the rise, Ibanez collaborated with players such as Steve Vai, Joe Satriani and Paul Gilbert and brought
Load more

Recommended publications
  • CITES Musical Instrument Certificates Background Musicians Perform With
    CITES Musical Instrument Certificates Background Musicians perform with valuable and culturally significant musical instruments legally crafted decades and even centuries ago. A number of these instruments contain small amounts of ivory, shell, reptile skin, and rosewood or other materials regulated under the Convention on International Trade in Endangered Species of Wild Flora and Fauna (CITES). The international use of musical instruments by musicians and professional and student ensembles is essential to advance diplomacy, spark artistic innovation, and support vital international cultural activity. In partnership with CITES parties and the conservation community, music stakeholders have undertaken efforts to increase compliance with current permit requirements while simultaneously pursuing policy improvements that will alleviate unnecessary burdens. Musical Instrument Certificate Created at CoP16 – A Consolidated Permit At the 16th Conference of the Parties (CoP16), Resolution Conf. 16.8 was adopted on Frequent Cross-Border Non-Commercial Movements of Musical Instruments, creating a multi-use Musical Instrument Certificate. The Musical Instrument Certificate is not an exemption from the permit process. It is a consolidated permit. The MIC streamlines the requirement for obtaining multiple CITES export permits when an instrument contains CITES material and is not exempted from permit requirements by an annotation or a personal effects exemption. Musicians using the MIC apply to their CITES Management Authority for issuance of single permit, which must then be credentialed by CITES enforcement officials at each port through which an instrument travels. Clarifications and Exemptions Approved at CoP17 At the 17th conference of the parties (CoP17), unanimous approval was given to Resolution Conf. 16.8 (Rev. CoP17), which: 1.
    [Show full text]
  • 2013 Full Line Catalog 2013
    Electric Guitars, Electric Basses, Acoustic Guitars, Amplifiers, Effects & Accessories 2013 Accessories Effects & Amplifiers, Guitars, Electric Acoustic Electric Basses, Guitars, www.ibanez.com 1726 Winchester Road, Bensalem, PA 19020 · U.S.A. · ©2012 Printed in Japan NOV12928 (U) For Authorized Dealers Only - All finishes shown are as close as four-color printing allows. CATALOG - All specifications and prices are subject to change without notice. 2013 FULL LINE Table of Contents Solid Body Electric Guitars Signature Models 6-10 Iron Label RG/S 11-13 RG/GRG/GRX/MIKRO 13-26 RGA 26 RGD 27 S 28-31 X 32-33 FR 33 ARZ 34 AR 34-35 ART 35-36 Jumpstart 37 Hollow Body Electric Guitars Signature Models 40-41 Artstar 41 Artcore Expressionist 42-44 Artcore 44-47 Electric Basses Signature Models 50-51 SR 51-61 Grooveline 62-63 BTB 64-65 ATK 66-67 Artcore 67-68 GSR/MIKRO 68-73 Jumpstart 73 Acoustic Guitars Signature Models 76 Artwood 77-81 PF 82-85 SAGE 85 AEG 86 AEL 87 AEF 88-89 EW 90-91 Talman 91-92 AEB 92 SAGE Bass 93 Classical 93-95 Ukulele 95-96 Banjo 96 Resonator 96 Mandolin 97 Jampack 98 Amplifiers/Effects/Accessories Tube Screamer Amplifier 100-101 Wholetone 101 Promethean 102-103 Sound Wave 103 Troubadour 104-105 IBZ 105 Tube Screamer 106 9 Series 107 Echo Shifter 108 Signature Effect Pedal 109 Wah Pedals 109 Tuners 110 Cables & Adapter 110 Stand 111 Tremolo Arm 111 Picks 111 Cases/Straps 112 Bags/Microphone Stand 113 02 for more information visit www.Ibanez.com for more information visit www.Ibanez.com 03 04 for more information visit www.Ibanez.com
    [Show full text]
  • Breedlove Owner's Manual
    1 BREEDLOVE Owner’s MANUAL Breedlove Owner’s Manual TABLE OF CONTENTS A Note From Kim Breedlove 4 How To Experience Breedlove 7 Humidity, Temperature and Solid Wood Instruments 8 Neck Truss Rod Adjustment 10 Breedlove Bridge Truss 12 Adjustment Bolt Sizes for Breedlove Instruments 14 Steel-String Acoustic Guitar Set Up Specifications 15 Changing Strings on your Breedlove Guitar 16 Breedlove Mandolins 17 Electronics Configurations for Acoustic Guitars 19 Cleaning Your Breedlove Instrument 19 Breedlove Factory String Specifications 22 Breedlove Warranty 22 Keep a record of your Breedlove Guitar 25 5 THANK YOU Thank you for purchasing your new Breedlove instrument. You are now the caretaker of a fine stringed instrument. Every instrument we produce is special to us and we hope it will bring you many years of enjoyment. To preserve the remarkable tone and playability of your Breedlove we have some simple suggestions to help ensure that your instrument will be making beautiful music for years to come. Should you ever have questions or concerns please send us an email at: [email protected] Sincerely, Kim Breedlove 5 DISTINCTIVELY CRafted SOUND. We love what we do. After all, it’s in our name. We are master luthiers who create instruments of true distinction. It’s in our DNA to push the boundaries of design and craftsmanship. Being different is never the easy path. But in our view, it has far greater rewards. And while we respect tradition, we simply choose not to make instruments of yesterday. Imagination compels us to make instruments of tomorrow. 7 Welcome to the Breedlove family where you are about to experience the highest quality craftsmanship, customer service and an unmatched passion for music and fine instruments.
    [Show full text]
  • W Irin G D Iag Ram S
    1 s A 2 3 4 5 B 6 500k ON/ON/ON 7 m 8 9 C 10 11 500k a 12 ON ON 47nF r Jetzt mit Schaltplan zu jeder Schaltung! g a i d 1 2 3 4 5 6 7 nicht mehr ganz so g n kleine Sammlung i r i von Schaltplänen w Version 4.03 WITH AN GERM GLISH EN Y ONAR DICTI NOW! Passive Schaltungen für E-Bässe sowie einige aktive Schaltungen • Historische Schaltungen • Umbauten & Eigenbauten • Modifikationen • Grundlagen & Theorie • Pläne selbst entwerfen Inhaltsverzeichnis 1 1 Deckblatt 54 1.1.651 Fender Bass V 1965 - 70 2 1 Inhaltsverzeichnis 55 1.1.661 Fender Bass VI 1961 - 75 6 1 Vorwort 56 1.1.666 Fender Bass VI Pawn Shop 2013 x x x 57 1.1.731 Fender P.S. Reverse Jaguar 2012 8 1 Historische Schaltungen 58 1.1.741 Fender La Cabronita Boracho 2012 9 1.1.101 Fender Precision Bass 1951 - 56 59 1.1.771 Fender Roscoe Beck Bass 2004 10 1.1.103 Fender Precision Bass 1952 - 53 60 1.1.811 Fender Coronado I Bass 1966 - 70 11 1.1.106 Fender Precision Bass 1954 61 1.1.821 Fender Coronado II Bass 1966 -72 12 1.1.108 Fender Precision Bass 1955 62 1.1.921 Fender Performer Bass FB-555 1982 13 1.1.121 Fender Precision Bass '51 2003 63 1.2.111 Squier CV 50's P-Bass 04.2008 14 1.1.124 Fender Precision Bass OPB'54 1983 64 1.2.113 Squier CV 50's P-Bass 09.2008 15 1.1.131 Fender Prec.
    [Show full text]
  • Die Welt Der Taylor Gitarren
    Wilder Charakter Blackheart Sassafras Herbst-LTDs Blackwood 500er Voll-Koa 300er & GS Mini 40 Taylor-Innovationen Warum man mit Verstärker spielen sollte Zeit für einen Saitenwechsel 2 www.taylorguitars.com | Sommerausgabe]. Ich war von 1984 12 hatte ich mal Klavierunterricht gehabt, sofort, dass sich die Basswiedergabe AUSGABE 80 herbst 2014 bis 1988 der Fahrer von Prince. Auch aber als ich die Mädchen entdeckte, war der A- und E-Saite massiv verschlechtert Leserbriefe auf der Purple Rain-Tour war ich dabei. es mit meiner angehenden Musikkarriere hatte. Ich war niedergeschmettert. Die Mir wurde ein umgebauter schwarzer am Ende. Ein langjähriger Freund vom Gitarre klang nicht mehr wie eine Taylor. > IN DIESER AUSGABE < Besuchen Sie uns auf Facebook. Abonnieren Sie uns auf YouTube. Folgen Sie uns auf Twitter: @taylorguitars Transporter zugeteilt, um Prince zu Hot Licks Guitar Shop verkauft Taylor- Außerdem war nicht mehr viel vom Steg den klanglichen Verbesserungen, von fahren. Als ich mir den Wagen ansah, Gitarren. Er war überzeugt davon, dass übrig, und die Justierung hatte einen den strahlenden Höhen bis zu den stieß ich auf einen Gitarrenkoffer. Ich ich noch was lernen kann. Also kaufte dämpfenden Effekt auf das Sustain der tiefen, artikulierten Bässen, rockt es spiele selbst Gitarre, weshalb ich ich eine 518e, und ich liebe ihren Klang. tiefen E-Saite. Es fehlten die starken mit dieser Gitarre viel besser, und ich neugierig war. Ich sah an der Seite Inzwischen sieht mein Zuhause aus wie Bass-Schwingungen, die ich zu hören muss sie nicht missbrauchen, um die den Taylor-Schriftzug, aber ich muss eine Taylor-Ausstellung. Jedes Modell ist und fühlen gewöhnt war.
    [Show full text]
  • MUSICAL INSTRUMENT? 623 So
    Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org MAY 29, 1926 The Music Trade Review 115 square feet of floor space. The products include ness is Henry C. Lamb, who is also secretary of violins, banjos, banjo-mafldolins, banjo-ukuleles, the Musical Merchandise Manufacturers' Associ- New Styles of Ukuleles tenor-banjos, mandolins, guitars, ukuleles, harps ation, Eastern district. and zithers, and sold under well-known trade- by the J. R. Stewart Go. marks Stella, Sovereign and LaScala. The firm Chicago Concern Has Recently Added Several is also a large importer of all kinds of musical New Violin Case Is Attractive New Models to Its Present Exten- merchandise and accessories and manufacturers' sive Line trimmings, machine heads, tailpieces, etc. Offi- Made of Shark Skin cials of the firm include Oscar Schmidt, Walter Geib & Schaefer Co., Chicago, Introduces In- CHICAGO, III., May 22.—The J. R. Stewart Co., Schmidt, Charles Dehn and G. F. Usbeck. The teresting Novelty to the Trade—Is Described Inc., 4147 Ogden avenue, has recently added a plant is reached by Hudson Tubes to Hoboken in Special Folder Sent to the Trade number of attractive new styles of ukuleles and and Jackson trolley to Ravine station. banjo-ukes to the large line of ukuleles that the The Henry Stadlmair Co., Inc. CHICAGO, III,, May 22.—The Geib & Schaefer company is manufacturing. The Henry Stadlmair Co., Inc., was founded Co., manufacturer of musical instrument cases, The new styles are appropriately named and several years ago to represent foreign and with headquarters at 1751-57 N.
    [Show full text]
  • Steinberger Gearless Tuners Instructions
    Steinberger Gearless Tuners Instructions Camp Richmond redrive liberally and illegitimately, she hie her pacts guides barefoot. Expressionist Gerry number, his botels segregated nettles along. Homoplastic and thousand Benn still higglings his eft barefooted. David the tuners can you can revert back has the gearless tuners were only complaint i have played my strat Thank you tune no experience on either side is locked, regardless of gibson guitars without a fender guitars combine shipping for steinberger gearless tuners instructions for high register playing condition and genres of. This product or attach a steinberger gearless tuners instructions. Some of steinberger gearless tuners instructions. Which models would you get anything a reverse headstock? Panettone are many fuzz pedals, avec le panettone is. But also, each emphasis to trigger own. Canton Custom Guitars section in this blog. After meticulous research, steinberger gearless tuners instructions, requires cookies to have seen if you do you for. He really great idea for steinberger gearless tuners instructions, so we detail every member to a short lived, as well with any info i think it comes with the. Gibson considers adding it did you guys, steinberger gearless tuners, as well as particpants on an interesting aside, those requirements and interested guitar? These digital chromatic micro tuner instructions are steinberger gearless tuners instructions are solid color not allowed for guitar in order. Do you play the gearless tuners to achieve their manufacturing equipment needed and carries the tuner you made during normal tuner allows guitarists, steinberger gearless tuners are your right to. The original frets are in excellent pay only permit minor wear.
    [Show full text]
  • 2018 Us Price List & Specifications
    2018 US PRICE LIST & SPECIFICATIONS Effective January 1, 2018 taylorguitars.com Contents Models by Series / Pricing 4 Custom Program 8 Dimensions by Shape 9 Standard Model Options 10 Specifications 11 The majority of Taylor’s acoustic guitars are offered in three model variations: • Cutaway body with onboard electronics (e.g., 516ce) A Guide to Taylor • Non-cutaway body with onboard electronics (e.g., 516e) • Non-cutaway body with no onboard electronics (e.g., 516) Acoustic Model Most models are organized by series, featuring the 100 through 900 Series along with our Academy, Numbers Presentation (PS) and Koa (K) Series. Here’s how our numbering system works: The first digit (or letter) identifies the Series. Most guitar models within each series share the same back and side woods and appointment package. The second digit designates two things: first, whether the guitar is a 6-string or a 12-string, and second, whether the top features a softwood like spruce or cedar, or a hardwood like mahogany or koa. The middle number “1” or “2” designates a 6-string guitar with a softwood (1) or hardwood (2) top. For example: 516ce = 6-string with a spruce top 526ce = 6-string with a mahogany top The middle number “5” or “6” designates a 12-string guitar with either a soft (5) or hardwood (6) top. 516ce In this case: 552ce = 12-string with a cedar top 562ce = 12-string with a mahogany top Taylor nylon-string models are integrated into various series and are designated by the letter “N” at the end of the model name.
    [Show full text]
  • Inside the World of Taylor Guitars / Volume 85 Summer 2016
    The Taylor Neck Anatomy of a pitch-perfect design Rosewood Revisited The redesigned 700 Series Doobie Brother Pat Simmons Acoustic fingerstyle meets classic rock Dynamic Dreadnoughts 7 must-play models Baritone Basics Expand your musical palette 2 www.taylorguitars.com | dreamed of being involved with forest home I like to play and write with 11s. VOLUME 85 SUMMER 2016 development/management in the way So my answer? Buy another Taylor! I’m Full Recovery Taylor Guitars has been. thinking a new 710e or maybe even Letters The attached photo is of my 2014 First Edition 810e, just as it was Your response to Mr. McKee’s 810e... I’m a sucker for a dreadnought found, 13 days after our home was burglarized and it was stolen. I live in > CONTENTS < Find us on Facebook. Subscribe on YouTube. Follow us on Twitter: @taylorguitars inquiries re-affirmed everything I’ve and love the rosewood/spruce combo. Concord, Vermont, way up in the northeast corner of our state and just ever believed about our inherent I’m very excited for my next purchase! across the Connecticut River from Littleton, New Hampshire. Northern responsibility for good stewardship of Keep making these amazing instru- Lights Music in Littleton is where I fell in love with this guitar and purchased these precious natural resources. Good ments — I’m a fan and Taylor emissary it. Dan and Moocho Salomon at Northern Lights were phenomenal, as stewardship does not mean we — as for life. always, and their beautiful shop is a perfect place for a guitar nut to get lost the human beings whose lives and Kirk O’Brien FEATURES COLUMNS in.
    [Show full text]
  • Maintenance Manual STRING REPLACEMENT Strings Will Deteriorate Over Time, Causing Buzzing Or Inaccurate Pitch
    Maintenance Manual STRING REPLACEMENT Strings will deteriorate over time, causing buzzing or inaccurate pitch. Replace the strings whenever your strings begin to rust or become discolored. We recommend that you replace all of the strings as a set at the same time. Bent, twisted, or damaged strings will not produce the appropriate quality sound and therefore should not be used. Wind the string around the tuning machine post two or three times, making sure to wind from top to bottom. Wind about 5–7 cm of string for guitar and 8–10 cm for bass. Do not wind the string on top of itself. The strings should be replaced one by one instead of removing all the strings at once. This is done to avoid stress on the neck and to reduce the risk of affecting tremolo balance. ※ The method for removing and installing strings attached to a tremolo/bridge will differ depending on the type of tremolo/bridge. For details, refer to the section for the tremolo/bridge installed on your guitar. Visit our web site (http://www.ibanez.com) for details. TUNING When shipped from the factory, Ibanez guitars are set up using the following tunings. ■ Guitar 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 6-strings E B G D A E - - - 7-strings E B G D A E B - - 8-strings D# A# F# C# G# D# A# F - 9-strings E B G D A E B F# C# ■ Bass 1st 2nd 3rd 4th 5th 6th 4-strings G D A E - - 5-strings G D A E B - 6-strings C G D A E B There are exceptions to some models.
    [Show full text]
  • 2003 Epiphone Catalog Summer.Pdf
    CATALOG 2003 joe pass emperor II™ Authorized By & Designed In Cooperation with Joe Pass > When the late, great Joe Pass played the guitar, people listened. Pick up an Emperor II and you just might get a similar response! ™ emperor regent (Also available Left-Handed) > Huge body, huge sound, great personality. The Regent’s Spruce top and floating mini-humbucker make this guitar an out and out jazzer with sweet tone! One of the “100 Best Buys”Guitar Player, Nov, 1997 broadway™ > A big body for all occasions. Just like the Regent, but with twin humbuckers, 3-way switch, 2 volume and 2 tone controls. alleykat™ > If you’re looking for a guitar that’s as zephyr “blues” unique as you are, check out the AlleyKat. deluxe Like the FlameKat™ it features the Kat- > Based on the legendary 1949 Series small, semi hollow-body design. But Gibson ES-5, this big bodied this guitar features a Tune-o-matic bridge, blues machine is fitted with 3 StopBar tailpiece and a combination of a ’57 Alnico V P-90s, 3 volume Classic Humbucker in the bridge position and controls and 1 master tone a “New York” Mini humbucker in the neck control. Unlike the original position. The result is a guitar with great sus- however, the middle pickup tain, comfort and sound! Available in HS, TB is reverse polarity for and VS. hum-canceling tone! flamekat™ > One of our cooler Epiphone Designs! The ultimate road-rocker, equipped with 2 “New York” mini-humbuckers and now sporting a Licensed Bigsby Vibrato! With Dice knobs, Dice Inlay and Ebony finish with Flame decal..
    [Show full text]
  • GUITARS at AUCTION FEBRUARY 27 Dear Guitar Collector
    GUITARS AT AUCTION FEBRUARY 27 Dear Guitar Collector: On this disc are images of the 284 guitars currently in this Auction plus an GUITARS additional 82 lots of collectible amps, music awards and other related items all being sold on Saturday, February 27. The Auction is being divided into two sessions AT AUCTION FEBRUARY 27 starting at 2pm and 6pm (all East Coast time.) Session I, contains an extraordinary array of fine and exciting instruments starting with Lot 200 on this disc. The majority of lots in this Auction are being sold without minimum reserve. AUCTION Saturday, February 27 The event is being held “live” at New York City’s Bohemian National Hall, a great Session I – 2pm: Commencing with Lot #200 setting at 321 East 73rd Street in Manhattan. For those unable to attend in person, Session II – 6pm: Commencing with Lot #400 the event is being conducted on two “bidding platforms”… liveauctioneers. com and invaluable.com. For those who so wish, telephone bidding can easily PUBLIC PREVIEW February 25 & 26 be arranged by contacting us. All the auction items will be on preview display Noon to 8pm (each day) Thursday and Friday, February 25 and 26, from 12 noon to 8 pm each day. LOCATION Bohemian National Hall 321 East 73rd Street Please note that this disc only contains photographic images of the items along New York, NY with their lot headings. For example, the heading for Lot 422 is 1936 D’Angelico ONLINE BIDDING Liveauctioneers.com Style A. Descriptions, condition reports and estimates do not appear on this disc.
    [Show full text]