T H E La W R E N T I

9 0 £ £ £ jfl <iuosTpew ♦ *S 9TB [ e d i j o '+ s £ h a'+'4 s Lawrence admissions into tt SliiOtpQTJeid 8 SM3M by Terry Moran merely for Lawrence, but for confronting all midwestern unique feature of a conservatory campus by prospective students “Ten years ago, Lawrence sat virtually all colleges and schools.” It was in 1977, in a of music intensively integrated will increase and, he hopes, “the back and waited for students to universities. Lawrence draws major reorganization of the within the liberal arts quality of the visit will increase.” come to them. That attitude is no over two-thirds of its students admissions staff, that Mr. Busse curriculum. “Students, alumni, and faculty longer possible.” from eight states in the upper was appointed Director of Ad What Lawrence hopes to be is a are all part of the team, all So says Mr. David Busse, midwest, and these states are missions. place where students can “grow working toward the same goal, Director of Admissions for declining in college-age “Who we are, and acquire an enhanced the good for Lawrence,” says Mr. Lawrence University, in relation population more rapidly than the Who we hope to be” capacity for leading nothing less Busse. to the gravest problem which rest of the country. Wisconsin, At the same time as Mr. than a full life, according to the To what extent the admissions Lawrence faces in the coming Illinois, and Minnesota, the three Busse’s appointment, many ’77 Task Force Report. Mr. Busse staff and the community achieve decade—a dramatic decline in states on which Lawrence schools were confronting the feels that if this vision, and the their goals may very well the college-age population and a depends most heavily, are economic and demographic reality which perhaps falls short determine the character and resulting intensification of declining most rapidly. problems in various ways. Many of the ideal, is presented quality of this school in the competition among colleges for Coupled with the demographic have turned either to a more “honestly and sincerely”, coming decade. good students. factors is the brutal inflation “relevant curriculum (a specious Lawrence will more than hold its Mr. Busse has been charged which has struck higher term meaning a more own on the market. For Mr. with the task of steering education. Rising costs have vocationally oriented Busse, ‘‘ethics is a critical Lawrence through the college pushed tuition at Lawrence, curriculum), or to what Mr. concern”, and he attributes the market. The challenge he faces is already well above the national Busse calls ‘‘gimmicky school’s 75 percent retention rate, to increase the number of ap average, even higher, further marketing.” He sees problems in that is, the percentage of students plicants for admission to shrinking the school’s pool of both solutions. who stay on to graduate, in part Lawrence, to increase the prospective students, despite an “Too many schools,” he says, to an honest presentation of the “yield” of students, i.e. the exceptional financial aid “will lose their identity through school to prospective students. percentage of those admitted who program. this gimmicky marketing. And “Schools will simply bring matriculate, and most im In the early and mid-seventies, we are not the kind to wet our more problems on themselves portantly, to retain a sense of the Lawrence did not respond well to finger and check the wind for with bad tactics in the ’80’s,” Mr. identity of Lawrence, an identity the changing conditions. The every educational fad. We will Busse observes. ‘‘A quality which he sees as the school’s Summary Report of the Long- not get into those games.” reputation is the best factor one strongest aspect in the market. Range Planning Task Force, What Lawrence will do is could have on the market.” The Demographic Crunch written in 1977, stated, present “who we are, and who we What the admissions depart and Other Woes “Lawrence’s recent performance hope to be,” according to Mr. ment hopes to do is to “involve That market is rapidly in admissions has deteriorated Busse. The university must be the whole university community declining, and the outlook for the and has therefore compounded “more assertive” in the market,in the admissions process,” forseeable future, perhaps the the effects of the geographic, emphasizing its “long-standingaccording to Mr. Busse. This rest of the century, is bleak, not economic and social factors tradition of excellence” and the means the number of visits to the David Busse, Director of Admissions Th e La w r e n t i a n VOL. XCVIINO. 6 LAWRENCE UNIVERSITY. APPLETON. WISCONSIN 54911 FRIDAY, NOVEMBER 7. 1980 Elections Year of the elephant LUCC opens fall season by Terry Moran liberal, was upset by Mack range way.” Campus Life Ad over the responsibility for This past Tuesday, the 52.9 In its first meeting of the year, Mattingly. the Lawrence University Com visory Borad will be comprised of selection. percent of Americans who made What will the new Senate look seven students selected from In other LUCC action, the the effort to vote did not merely munity Council passed a like after the Republicans resolution urging the food service applications received by the Council has asked the Judicial repudiate the policies and per organize in their own image? The LUCC Committee on Com Board to submit a report by the formance of President Jimmy to provide meals for students change will be astounding. staying on campus over mittees. Establishment of the end of 2nd term as to the general Carter in favor of the dream of “a Strom Thurmond of South advisory board is in response to trend of cases being heard along shining city on a hill” offered by Thanksgiving breaks. The Carolina, one of the most con specific recommentation for the an attempt by Dean Agness to set with an evaluation of the Ronald Reagan, they turned the servative senators, will replace up such a board; LUCC has taken procedures they are now working world of congressional politics 1980 holiday weekend is for “full Edward Kennedy of service from Saturday lunch, upside-down by giving the Massachusetts as chairman of Continued on Page 4 Republican party a majority in November 29, through Sunday the powerful Judiciary Com dinner, November 30, and some the Senate for the first time in a mittee. Charles Percy of Illinois quarter century. In the House, form of limited service Thursday will replace Church as chairman and Friday, November 27 and the Republicans picked up 33 of the Foreign Relations Com seats, and regained their pre- 28.” mittee. Robert Dole of Kansas, Asked to elaborate on the idea Parents’ Weekend Watergate strength in the lower Gerald Ford’s running-mate in chamber. of “ limited service,” LUCC 1976, who gladly took on the role President Temy Smith suggested The Democrats lost 12 seats in Schedule of “hatchet man” in that camproviding a Thanksgiving meal the Senate, which turned their 59- paign, will ascend to the chair here or taking students out to 41 majority into a 47-53 minority. Friday, November 7,1980 manship of the Finance Com dinner on that evening. He also Many of the most well-known 8:00 p.m.* * The National Shakespeare Company presents mittee, replacing Russell Long of raised the possibility of “using "Richard III" — Lawrence Memorial Chapel Democrats went down in defeat, Lousiana. Finally, Howard Baker the fraternity system” - hiring victims of the remarkably Saturday, November 8,1980 of Tennessee will be voted Senate one of the cooks employed in the powerful effect of Reagan’s 8:00-10:30 a.m. Registration and Continental Breakfast — Memorial Majority Leader, and as such will fraternity houses, renting their “coattails”, the activities of Union (Full breakfast may be purchased at the Union be President-elect Reagan’s kitchens and dining rooms, right-wing activist groups, and Grill or Downer Commons.) Late arrivals may register right-hand man on the Hill. serving meals there. the general sentiment of the after 10:30 a.m. in the Downer Commons lobby. In the House, two of the most The resolution, passed 8-6 , has public, who turned away in 9:30 a.m. President’s Welcome, questions and-answer session powerful Democrats were among been sent to President Warch, cumbents across the nation. with President Richard Warch — Riverview Lounge, the 33 victims. John Brademas, Dean of Campus Life Rich Gone from the upper chamber Lawrence Memorial Union Majority Whip from Indiana, lost Agness, and Vice President for 10:30-11:30 a.m.Guided Tours of Campus and Main Hall — departing is George McGovern, to 27 year old businessman John Business Affairs Mar Wrolstad. from Lawrence Memorial Union at fifteen-minute presidential candidate in 1972, Hiller. Favored to replace him is Smith emphasized the point that intervals defeated by James Abdnor, Tim Foley of Washington, who the decision now rests with the 11:00 a.m. Football, Lawrence vs. Ripon College — Banta Bowl presently r\ie of the most con barely survived his race. A1 administration, “not in the hands (Game to be televised by WLUK-TV, Channel 11, servative members of the House Ullman, Chairman of The House of Mr. Fortune.” Fortune is Green Bay.) of Representatives. Birch Bayh Ways and Means Committee, currently head of the food ser 1:30 p.m. or of Indiana, lost to Rep. Dan perhaps the most powerful vice. immediately Quayle, another arch- after game Parents’ and Students’ Box Luncheon — Alexander committee chairmanship in The problem has been brought conservative. John Culver of Gymnasium Congress, was also defeated.

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