DOI 10.4010/2016.1865 ISSN 2321 3361 © 2016 IJESC Research Article Volume 6 Issue No. 6 Tourism - An Emerging Trend in Mysore Region with Special Reference to Facilities of Accommodation Dr. Lakshmi P. MBA Associate Professor Department of Business Administration Vidyavardhaka college of Engineering, Mysore, India Abstract: The tourism sector is a thriving industry driving the economic development of a country. The development of tourism has its own impact on accommodation and its facilities of a particular region. Thus, the facilities under accommodation should encourage the tourists to stay back for more number of days and plan their sightseeing. Accommodation also provides thousands of employment opportunities. The study deals about tourists from foreign and their satisfactions level of accommodation and its facilities at the tourist spot. Data was obtained from 300 respondents and analyzed using SPSS software by employing t-test and cross tabulation. The study reveals the tourists are happy and satisfied with the accommodation facilities of Mysore region. Keywords: Hotel industry, Accommodation, Facilities at tourist spot, Foreign tourist inflows. INTRODUCTION This creates thousands of jobs and benefits the entire Tourism is a trade and industrial activity of immense community. Tourism helps to protect ancient cultures and global implication. The remarkable growth in tourism in handicrafts, which otherwise would have been lost in the modern times at the global level is due to various factors such persistent march of industrialization. It also helps in cultural as the impacts of globalization, emergence of the global interactions. In the long run this contributes to better village and preference for overseas jobs in general. According understanding and promotes harmony. to world Tourism organization (WTO), “tourism enriches individuals, families, communities and the entire world”. TOURISM IN INDIA Tourism enhances the quality of life, conserves the nationwide Travel and tourism forms an integral part of Indian inheritance and encourages the admiration of diverse cultures tradition & culture. The Government of India has now come both by domestic & overseas tourists. Tourism is one of the out with a National Tourism policy which pledges, among most important employment creators and plays a vital role in others, to make tourism and travel an important instrument of the balance of payments of many countries. As a service “sustainable human development, poverty alleviation, & industry, tourism has a flexible character having capability of employment generation”. accommodating people – skilled, semi - skilled and unskilled. The growth of tourism in the modern times, however, The benefits of tourism are not limited to the continued to be slow until the early 1980’s after which tourism economy alone. Tourism indirectly benefits the environment started being recognized as an industry. Tourism started and culture through taxes generated. As the industry grows, finding a place in the nation’s Five Year plans. A National infrastructure needs to be improved and this results in new Tourism Policy, therefore, evolved in 1982, followed by a roads, bridges, hotels, railways, better telecommunication National Tourism Action Plan in 1992. network, airports, water treatment plants and sewage systems. Table 1.1 FOREIGN TOURIST ARRIVALS (FTAS) IN INDIA Year FTAs from tourism in India (in Millions) Percentage change over the previous year 2005 3.92 13.3 2006 4.45 13.5 2007 5.08 14.3 2008 5.28 4.0 2009 5.17 -2.2 2010 5.78 11.8 2011 6.31 9.2 2012 6.58 4.3 2013 6.97 5.9 2014 7.50 7.60 Source: (i) Bureau of Immigration, Govt. of India (ii) Ministry of Tourism, Govt. of India International Journal of Engineering Science and Computing, June 2016 7959 http://ijesc.org/ Graph 1.1 FOREIGN TOURIST ARRIVALS (FTAS) IN INDIA Graph 1.2 FOREIGN TOURIST ARRIVALS (FTAS) IN INDIA (percentasge change over years) This table exhibits the total number of foreign tourist The Tourism policy of Karnataka is considerably arrivals to India from the year 2005 to 2014. The table associated with global, state and local to focus in drawing indicates that the number of foreign tourists arriving India has domestic and international tourists in large numbers, their been constantly increasing from year on except in the year maximum number of days of halt and high contribute from 2009. The number of tourists visiting India has increased their wallet. This necessitates listening to the “voice of the since 2005 to 2014 by a percentage change of 13.3 to 7.60 tourist” and working towards “Exceeding tourist except in the year 2009 was -2.2 percent of tourist. This expectations”. indicates that the government has taken a number of initiatives Mission to attract more number of tourists and India is identified as a “To be a model in increase and tapping the tourism tourist destination. prospective of Karnataka, synchronize to carry a leisure incident that is attractive and gives worth for their TOURISM IN KARNATAKA money to the tourists. This is to be made sure in a successful, The government of India under the current National capable and result- based manner”. Karnataka Tourism policy: Policy for Tourism has identified the influence of “Brand 2009-2014, Department of tourism, Government of Karnataka. Positioning” and “Source Marketing” as part of the Vision “Incredible India”. International Journal of Engineering Science and Computing, June 2016 7960 http://ijesc.org/ “To make tourism in Karnataka as a large financial study for identifying the barriers and also the measuring steps activity, as an owner, revenue-generator and tool of that stands in the way of the development of international enlargement, by being the apex tourism destination in India by tourism in Mysore cluster. the end of 2015”. Karnataka Tourism policy: 2009-2014, There is no study been conducted exclusively on Department of tourism, Government of Karnataka. international tourism. Thus, there is a motivation to know what kind of tourism products that a potential international Value tourist can expect by visiting this highly heritage land of The values of “Punniya Koti” protect the Karnataka’s Mysore. traditions and build the trademark to make sure the humble The positive result derived in this study will services to national and international tourists i.e., “promises contribute a lot not only to the economic well- being of the made and kept”. Karnataka Tourism policy: 2009 -2014, local residents of Mysore but also to the entire economy of the Department of tourism, Government of Karnataka. state. LITERATURE OF REVIEW OBJECTIVES OF THE STUDY Lorenzo Masiero, et al., (2012) studies whether the i. To analyze the Karnataka Tourism Policy 2009 – 2014 for tourist segments have a strong relationship between the betterment of tourism sector. prices and its effect with the tourism choices activities ii. To analyze the international tourist opinion regarding the such as revenue by using all marketing mix and the various facilities at tourist spot and accommodation factors that determine the tourist choice. Thus, the provided in Mysore. sensitivity to price of different degree to design a right activity in every destination is to attract all segment of RESEARCH HYPOTHESIS tourist. But, yet price has its own influence in choosing 1. H0 – There is no significant relationship between the the destination by a tourist is been proved. satisfaction levels of foreign tourists towards the Thippeswamy G (2014) explains the importance of various facilities provided at the tourist sites in tourism in Karnataka and tries to explore the experience Mysore city and its cluster. of international travelers about the Indian diverse H1 – There is a significant relationship between the culture. The study highlights the globalization and open satisfaction levels of foreign tourist towards the economy of the tourism for the economic development various facilities provided at the tourist sites in of a country. It also talks about tourism as the highest Mysore city and its cluster. foreign earning sector and make ways to improve the 2. H0 – There is no relationship between the satisfaction infrastructural facilities. The other backward linkages levels of foreign tourist towards the accommodation for developing industry are possible by improving the and its various facilities provided at their duration of tourism sector. stay in Mysore. Carol Lu, et al., (2015) tries to understand the H1 – There is a significant relationship between the relationship of customers and hotel managers with satisfaction level of foreign tourist towards the satisfaction level in the service offered and how do the accommodation and its various facilities provided at customers (tourists) actually feels about it. The study their duration of stay in Mysore. reveals that there is a difference of opinion in satisfaction level for luxury hotels which highly SCOPE AND COVERAGE OF THE STUDY impacts on tourism experience in any particular Tourism in Mysore destination because hotel plays a major role in tourism Mysore stands the second major city in the state of sector. Karnataka and is recognized as the cleanest city among 476 cities in India. The city is stretched across an area of 128.42 sq STATEMENT OF THE PROBLEM km and is located at the bottom of Chamundi hills. Mysore It is the study to examine the reasons for the failure plays as a very important tourist center of state of Karnataka. of Mysore to take advantage of the regional, national, The place is recognized as palace city of India and declared as international linkages developed in the tourist. The present a heritage city. The Amba Villas Palace (popularly known as study is to understand the effectiveness of marketing strategies Mysore Palace) in the city is one of the mainly visited adopted by Karnataka tourism division to promote tourism in monument in India, even defeating Red Fort, Qutb Minar in Mysore. The research in specific focuses on international 2006. The study aims at rediscovering and repositioning the tourists and their opinion regarding Mysore region and its tourism resources and potentialities of Mysore region.