DOI 10.4010/2016.1865 ISSN 2321 3361 © 2016 IJESC

Research Article Volume 6 Issue No. 6

Tourism - An Emerging Trend in Region with Special Reference to Facilities of Accommodation Dr. Lakshmi P. MBA Associate Professor Department of Business Administration Vidyavardhaka college of Engineering, Mysore,

Abstract: The tourism sector is a thriving industry driving the economic development of a country. The development of tourism has its own impact on accommodation and its facilities of a particular region. Thus, the facilities under accommodation should encourage the tourists to stay back for more number of days and plan their sightseeing. Accommodation also provides thousands of employment opportunities. The study deals about tourists from foreign and their satisfactions level of accommodation and its facilities at the tourist spot. Data was obtained from 300 respondents and analyzed using SPSS software by employing t-test and cross tabulation. The study reveals the tourists are happy and satisfied with the accommodation facilities of Mysore region.

Keywords: Hotel industry, Accommodation, Facilities at tourist spot, Foreign tourist inflows.

INTRODUCTION This creates thousands of jobs and benefits the entire Tourism is a trade and industrial activity of immense community. Tourism helps to protect ancient cultures and global implication. The remarkable growth in tourism in handicrafts, which otherwise would have been lost in the modern times at the global level is due to various factors such persistent march of industrialization. It also helps in cultural as the impacts of globalization, emergence of the global interactions. In the long run this contributes to better village and preference for overseas jobs in general. According understanding and promotes harmony. to world Tourism organization (WTO), “tourism enriches individuals, families, communities and the entire world”. TOURISM IN INDIA Tourism enhances the quality of life, conserves the nationwide Travel and tourism forms an integral part of Indian inheritance and encourages the admiration of diverse cultures tradition & culture. The Government of India has now come both by domestic & overseas tourists. Tourism is one of the out with a National Tourism policy which pledges, among most important employment creators and plays a vital role in others, to make tourism and travel an important instrument of the balance of payments of many countries. As a service “sustainable human development, poverty alleviation, & industry, tourism has a flexible character having capability of employment generation”. accommodating people – skilled, semi - skilled and unskilled. The growth of tourism in the modern times, however, The benefits of tourism are not limited to the continued to be slow until the early 1980’s after which tourism economy alone. Tourism indirectly benefits the environment started being recognized as an industry. Tourism started and culture through taxes generated. As the industry grows, finding a place in the nation’s Five Year plans. A National infrastructure needs to be improved and this results in new Tourism Policy, therefore, evolved in 1982, followed by a roads, bridges, hotels, railways, better telecommunication National Tourism Action Plan in 1992. network, airports, water treatment plants and sewage systems.

Table 1.1 FOREIGN TOURIST ARRIVALS (FTAS) IN INDIA Year FTAs from tourism in India (in Millions) Percentage change over the previous year 2005 3.92 13.3 2006 4.45 13.5 2007 5.08 14.3 2008 5.28 4.0 2009 5.17 -2.2 2010 5.78 11.8 2011 6.31 9.2 2012 6.58 4.3 2013 6.97 5.9 2014 7.50 7.60 Source: (i) Bureau of Immigration, Govt. of India (ii) Ministry of Tourism, Govt. of India

International Journal of Engineering Science and Computing, June 2016 7959 http://ijesc.org/ Graph 1.1 FOREIGN TOURIST ARRIVALS (FTAS) IN INDIA

Graph 1.2 FOREIGN TOURIST ARRIVALS (FTAS) IN INDIA (percentasge change over years)

This table exhibits the total number of foreign tourist The Tourism policy of is considerably arrivals to India from the year 2005 to 2014. The table associated with global, state and local to focus in drawing indicates that the number of foreign tourists arriving India has domestic and international tourists in large numbers, their been constantly increasing from year on except in the year maximum number of days of halt and high contribute from 2009. The number of tourists visiting India has increased their wallet. This necessitates listening to the “voice of the since 2005 to 2014 by a percentage change of 13.3 to 7.60 tourist” and working towards “Exceeding tourist except in the year 2009 was -2.2 percent of tourist. This expectations”. indicates that the government has taken a number of initiatives Mission to attract more number of tourists and India is identified as a “To be a model in increase and tapping the tourism tourist destination. prospective of Karnataka, synchronize to carry a leisure incident that is attractive and gives worth for their money to the tourists. This is to be made sure in a successful, The government of India under the current National capable and result- based manner”. Karnataka Tourism policy: Policy for Tourism has identified the influence of “Brand 2009-2014, Department of tourism, Government of Karnataka. Positioning” and “Source Marketing” as part of the Vision “Incredible India”.

International Journal of Engineering Science and Computing, June 2016 7960 http://ijesc.org/ “To make tourism in Karnataka as a large financial study for identifying the barriers and also the measuring steps activity, as an owner, revenue-generator and tool of that stands in the way of the development of international enlargement, by being the apex tourism destination in India by tourism in Mysore cluster. the end of 2015”. Karnataka Tourism policy: 2009-2014, There is no study been conducted exclusively on Department of tourism, Government of Karnataka. international tourism. Thus, there is a motivation to know what kind of tourism products that a potential international Value tourist can expect by visiting this highly heritage land of The values of “Punniya Koti” protect the Karnataka’s Mysore. traditions and build the trademark to make sure the humble The positive result derived in this study will services to national and international tourists i.e., “promises contribute a lot not only to the economic well- being of the made and kept”. Karnataka Tourism policy: 2009 -2014, local residents of Mysore but also to the entire economy of the Department of tourism, Government of Karnataka. state.

LITERATURE OF REVIEW OBJECTIVES OF THE STUDY  Lorenzo Masiero, et al., (2012) studies whether the i. To analyze the Karnataka Tourism Policy 2009 – 2014 for tourist segments have a strong relationship between the betterment of tourism sector. prices and its effect with the tourism choices activities ii. To analyze the international tourist opinion regarding the such as revenue by using all marketing mix and the various facilities at tourist spot and accommodation factors that determine the tourist choice. Thus, the provided in Mysore. sensitivity to price of different degree to design a right activity in every destination is to attract all segment of RESEARCH HYPOTHESIS tourist. But, yet price has its own influence in choosing 1. H0 – There is no significant relationship between the the destination by a tourist is been proved. satisfaction levels of foreign tourists towards the  Thippeswamy G (2014) explains the importance of various facilities provided at the tourist sites in tourism in Karnataka and tries to explore the experience Mysore city and its cluster. of international travelers about the Indian diverse H1 – There is a significant relationship between the culture. The study highlights the globalization and open satisfaction levels of foreign tourist towards the economy of the tourism for the economic development various facilities provided at the tourist sites in of a country. It also talks about tourism as the highest Mysore city and its cluster. foreign earning sector and make ways to improve the 2. H0 – There is no relationship between the satisfaction infrastructural facilities. The other backward linkages levels of foreign tourist towards the accommodation for developing industry are possible by improving the and its various facilities provided at their duration of tourism sector. stay in Mysore.  Carol Lu, et al., (2015) tries to understand the H1 – There is a significant relationship between the relationship of customers and hotel managers with satisfaction level of foreign tourist towards the satisfaction level in the service offered and how do the accommodation and its various facilities provided at customers (tourists) actually feels about it. The study their duration of stay in Mysore. reveals that there is a difference of opinion in satisfaction level for luxury hotels which highly SCOPE AND COVERAGE OF THE STUDY impacts on tourism experience in any particular Tourism in Mysore destination because hotel plays a major role in tourism Mysore stands the second major city in the state of sector. Karnataka and is recognized as the cleanest city among 476 cities in India. The city is stretched across an area of 128.42 sq STATEMENT OF THE PROBLEM km and is located at the bottom of Chamundi hills. Mysore It is the study to examine the reasons for the failure plays as a very important tourist center of state of Karnataka. of Mysore to take advantage of the regional, national, The place is recognized as palace city of India and declared as international linkages developed in the tourist. The present a heritage city. The Amba Villas Palace (popularly known as study is to understand the effectiveness of marketing strategies ) in the city is one of the mainly visited adopted by Karnataka tourism division to promote tourism in monument in India, even defeating Red Fort, Qutb Minar in Mysore. The research in specific focuses on international 2006. The study aims at rediscovering and repositioning the tourists and their opinion regarding Mysore region and its tourism resources and potentialities of Mysore region. It cluster and necessary actions to be taken for promoting the intends to find the shortcoming in infrastructure development tourism sector. and tourism support services such as quantity and quality of public transport, accommodation, shopping, information NEED OF THE STUDY services, With an attempt to find solutions to the above problems, the observations and conclusions made earlier, it is Tourism spots in Mysore felt that there is utmost need for understanding an in- depth Mysore Palace, Chamundi Hills, , St.Philomena’s church, Rail museum, Mysore Sand sculpture

International Journal of Engineering Science and Computing, June 2016 7961 http://ijesc.org/ Museum, , and park, DATA ANALYSIS AND INTRPRETATION , palace, Happy man park, Keeping in view the objectives of the study, the data Wax-museum-melody park, Ranganathittu birds sanctuary, collected is classified and tabulated to facilitate correct Brindavan garden(KRS), Nanjungud temple, Shivanasamudra analysis and easy interpretations. The processed data is falls etc. interpreted with the help of the statistical tools such as It has a wider scope in further to identify the averages, percentages, one sample t-test and cross tabulation. customer satisfaction, designing a new product in tourism, advertisement and promotional activities related to tourism Objective 1 after the findings of the study. CORE AREAS OF KARNATAKA TOURISM POLICY The study aims at evaluating the tourism resources 2009-2014 and facilities at Mysore region. The study also highlights the 1. Cultural / Heritage Tourism: barriers/problematic area in the tourism development in a. Karnataka is well-known for its rich Culture and Mysore. It intends to evaluate the infrastructural development Heritage thus tourism sector as a huge scope in and tourism support services such as accommodation, developing. shopping, information services, internet and b. Zones relating to Heritage are formed around telecommunication etc. the sites of heritage such as Bijapur, Aihole, The opinion and suggestions from the respondents Pattadakal, Bidar, Badami, Hampi, etc., are incorporated herein would provide guidelines for future course planned to be developed according to their of action to follow with respect to tourism in Mysore and its master plan. cluster. c. Tourism Management plans for cities like Mysore, Bidar, Bijapur and also to other small RESEARCH METHODOLOGY cities are been developed to increase the value The study is strictly focused on problems and policy of Heritage. of the tourism sector of Karnataka with marketing of tourism products in particular to Mysore region. The method adopted 2. Home stay: in this study is mostly of exploratory. The descriptive method It is one of the minimum regulated and a non- is also been employed to narrate the international tourism of commercial venture which is improved across the state. Mysore cluster. A standardized program is been established and considered as Home-stay up-to 5 room’s availability. SOURCES OF DATA 3. Cruise Tourism: The study is been made by the use of both primary and With the help of PPP initiative the foreign secondary data standards dedicates the cruise tourism hubs and i) Primary data planned to be developed at and Mangalore. The collection of primary data is been attempted 4. Theme and Entertainment parks: through structured Questionnaire. Theme and entertainment parks are been ii) Secondary data promoted and private sector is encouraged to contribute The secondary data is been collected from official and parks through PPP model. non-official records, leading books on the subject, published 5. Wayside Amenities: thesis, booklets, brouchers on divergent aspects of tourism, It is the basic requirement of toilets for gender, tourism sector profile, journals and magazines. Moreover the, medical services, mini-store, cafeteria, motels, etc., are information from the internet have been extensively used as a been established in the highway reaching major tourist source of secondary data collection. destination. SAMPLING DESIGN 6. Eco-tourism: There is only one category of respondents for the Forest Department is collaborated for the study i.e., foreign tourists arriving to Mysore city and its development and promotion of eco-tourism with the cluster. The sample size is restricted to 300 tourists. The help of PPP. The zone from Coorg to Karwar will be major tourist attractions (spots) of Mysore city and its cluster declared for eco-tourism. is been studied. 7. Health and Wellness tourism: Convenience sampling method is adopted in selecting Karnataka is known for health and Wellness the respondents irrespective of their age, sex, class, country, destinations because it is well promoted for medicines region, income, etc. Information from the sample respondents of traditional systems such as Siddha, Ayurveda, Yoga, were collected through the questionnaire from various tourist Unani, etc., which is used for spiritual healing. attractions, hotels, other accommodations units etc. 8. Safety and Security: The questions were objective type in nature and self- This is established for the safety of the tourist explanatory with multiple choice so that it is easy to derive and closely works with the local and state police in the quick response. Special provision is made to collect the key tourism areas. It facilitates with quick responses opinion or suggestions of the respondents in the questionnaire for any problems faced by the tourists. itself.

International Journal of Engineering Science and Computing, June 2016 7962 http://ijesc.org/ Objective 2 (Result) Name of the Countries from where the tourists have arrived The nationality of international tourists will provide essential data required for marketing a tourist destination like Mysore.

COUNTRY NAME Frequency Percent Valid Percent Cumulative Percent Valid UK 22 7.3 7.3 7.3 China 41 13.7 13.7 21.0

USA 45 15.0 15.0 36.0

Japan 6 2.0 2.0 38.0

Vietnam 5 1.7 1.7 39.7

Russia 3 1.0 1.0 40.7

Poland 7 2.3 2.3 43.0

Australia 11 3.7 3.7 46.7

Finland 4 1.3 1.3 48.0

Thailand 3 1.0 1.0 49.0

Canada 9 3.0 3.0 52.0

France 55 18.3 18.3 70.3

Ukraine 10 3.3 3.3 73.7

Italy 13 4.3 4.3 78.0

Germany 23 7.7 7.7 85.7

England/British 7 2.3 2.3 88.0

Spain 4 1.3 1.3 89.3

Netherland 10 3.3 3.3 92.7

Norway 1 .3 .3 93.0

Mexico 7 2.3 2.3 95.3

Brazil 4 1.3 1.3 96.7

New Zealand 3 1.0 1.0 97.7

South Korea 6 2.0 2.0 99.7

South Africa 1 .3 .3 100.0

Total 300 100.0 100.0

The table exhibits the number of foreign tourists arrivals from Germany 7.7% and UK 7.3%. This shows that irrespective of different parts of the world to Mysore. It indicates that there the country belonging to different continent the tourist have are tourist from 24 different countries visited Mysore during visited Mysore. This is a good sign which indicates that this study. The majority of the tourists are from France tourists visit Mysore city and its cluster believing Mysore as covering 18.3%, followed by USA 15%, China 13.7%, one of the most attracted destination.

International Journal of Engineering Science and Computing, June 2016 7963 http://ijesc.org/ Kind of accommodation availed by tourists in Mysore

Kind of accommodation availed during your stay in Mysore FIVE STAR THREE STAR GUEST FRIEND AND LODGES HOTEL HOTEL HOUSE RELATIVES Total COUNTRY UK Count 2 10 5 4 1 22 NAME % of Total .7% 3.3% 1.7% 1.3% .3% 7.3% China Count 5 15 6 15 0 41 % of Total 1.7% 5.0% 2.0% 5.0% .0% 13.7% USA Count 8 25 6 6 0 45 % of Total 2.7% 8.3% 2.0% 2.0% .0% 15.0% Japan Count 2 3 1 0 0 6 % of Total .7% 1.0% .3% .0% .0% 2.0% Vietnam Count 0 4 0 1 0 5 % of Total .0% 1.3% .0% .3% .0% 1.7% Russia Count 0 1 0 2 0 3 % of Total .0% .3% .0% .7% .0% 1.0% Poland Count 2 2 2 1 0 7 % of Total .7% .7% .7% .3% .0% 2.3% Australia Count 5 2 3 1 0 11 % of Total 1.7% .7% 1.0% .3% .0% 3.7% Finland Count 1 0 1 2 0 4 % of Total .3% .0% .3% .7% .0% 1.3% Thailand Count 0 0 3 0 0 3 % of Total .0% .0% 1.0% .0% .0% 1.0% Canada Count 3 5 0 1 0 9 % of Total 1.0% 1.7% .0% .3% .0% 3.0% France Count 10 35 7 2 1 55 % of Total 3.3% 11.7% 2.3% .7% .3% 18.3% Ukraine Count 1 4 5 0 0 10 % of Total .3% 1.3% 1.7% .0% .0% 3.3% Italy Count 3 5 5 0 0 13 % of Total 1.0% 1.7% 1.7% .0% .0% 4.3% Germany Count 3 12 2 6 0 23 % of Total 1.0% 4.0% .7% 2.0% .0% 7.7% England/British Count 2 2 3 0 0 7 % of Total .7% .7% 1.0% .0% .0% 2.3% Spain Count 3 1 0 0 0 4 % of Total 1.0% .3% .0% .0% .0% 1.3% Netherland Count 3 3 3 1 0 10 % of Total 1.0% 1.0% 1.0% .3% .0% 3.3%

International Journal of Engineering Science and Computing, June 2016 7964 http://ijesc.org/ Norway Count 0 0 1 0 0 1 % of Total .0% .0% .3% .0% .0% .3% Mexico Count 3 1 1 2 0 7 % of Total 1.0% .3% .3% .7% .0% 2.3% Brazil Count 0 3 0 1 0 4 % of Total .0% 1.0% .0% .3% .0% 1.3% New Zealand Count 0 3 0 0 0 3 % of Total .0% 1.0% .0% .0% .0% 1.0% South Korea Count 2 4 0 0 0 6 % of Total .7% 1.3% .0% .0% .0% 2.0% South Africa Count 0 0 0 1 0 1 % of Total .0% .0% .0% .3% .0% .3% Total Count 58 140 54 46 2 300 % of Total 19.3% 46.7% 18.0% 15.3% .7% 100.0%

This table shows 46.7% of tourists have availed three the rest 0.7% of tourists at friends/relative house. Hence, the star hotels for their accommodation. Then, 19.3% have stayed region should come up with more number of seven, five, four, at five star hotel followed with 18.0% of respondents at three star hotels has the international tourists prefer more lodges, 15.3% of them availed the services of guest house and luxurious hotel to stay.

One-sample statistics of satisfaction level of foreign tourists towards the facilities at tourist sites in Mysore city and its cluster One-Sample Statistics N Mean Std. Deviation Std. Error Mean Cleanliness at tourist places 300 1.9133 .69337 .04003 Rest Room facilities at the site 300 2.5800 1.04270 .06020 Upkeep/Maintenance 300 2.4333 .73532 .04245 Guides/Interpretation facilities 300 2.5667 .84534 .04881 Attraction level of sites according to you 300 2.4600 .88563 .05113 Display of information/signage 300 2.6467 1.88689 .10894 Shopping 296 2.7264 .76984 .04475

One-sample T Test of satisfaction level of foreign tourists towards the facilities at tourist sites in Mysore city and its cluster Test Value = 3 95% Confidence Interval of the T Df Sig. (2-tailed) Mean Difference Difference Lower Upper Cleanliness at tourist places -27.145 299 .000 -1.08667 -1.1654 -1.0079 Rest Room facilities at the site -6.977 299 .000 -.42000 -.5385 -.3015 Upkeep/Maintenance -13.348 299 .000 -.56667 -.6502 -.4831 Guides/Interpretation facilities -8.879 299 .000 -.43333 -.5294 -.3373 Attraction level of sites -10.561 299 .000 -.54000 -.6406 -.4394 according to you Display of information/signage -3.243 299 .001 -.35333 -.5677 -.1389 Shopping -6.116 295 .000 -.27365 -.3617 -.1856

International Journal of Engineering Science and Computing, June 2016 7965 http://ijesc.org/ The above one sample t test reveals the relationship between all the factors mentioned above, hence there is a significant satisfaction levels of foreign tourist towards the various relationship as the p value of all the parameters are less than facilities provided at the tourist sites in Mysore city and its .05. Thus alternative hypothesis can be accepted. cluster. The results shows that all the tourists are satisfied with One-sample statistics of satisfaction level of foreign tourists towards the accommodation in Mysore city

N Mean Std. Deviation Std. Error Mean Cleanliness in the place of stay 298 2.1980 1.85621 .10753 Rest room facilities 298 2.4027 1.20839 .07000 Power supply & water supply 298 2.4530 .85249 .04938 Food & Drink 298 2.6174 2.63132 .15243 Staff/employee co-operation 298 2.5201 1.90373 .11028 other Services (Safe to keep personal 298 2.4161 1.14944 .06659 belongings) Public telephone/Internet facilities 298 2.6980 1.87202 .10844 Banking/ATM facilities 298 2.6107 .83049 .04811

One-sample T Test of satisfaction level of foreign tourists towards the accommodation in Mysore city

Test Value = 3 95% Confidence Interval of the Difference T Df Sig. (2-tailed) Mean Difference Lower Upper Cleanliness in the place of -7.459 297 .000 -.80201 -1.0136 -.5904 stay Rest room facilities -8. 533 297 .000 -.59732 -.7351 -.4596 Power supply & water supply -11.076 297 .000 -.54698 -.6442 -.4498 Food & Drink -2.510 297 .013 -.38255 -.6825 -.0826 Staff/employee co-operation -4.351 297 .000 -.47987 -.6969 -.2628 other Services (Safe to keep -8.769 297 .000 -.58389 -.7149 -.4529 personal belongings) Public telephone/Internet -2.785 297 .006 -.30201 -.5154 -.0886 facilities Banking/ATM facilities -8.091 297 .000 -.38926 -.4839 -.2946

The above one sample t test reveals the relationship between irrespective of the country belonging to different satisfaction levels of foreign tourist towards the continent the tourist have visited Mysore. accommodation and its facilities provided at their duration of  Gender description included 54% of male from stay in Mysore city and its cluster. The results shows that all France, China, USA and UK the highest and rest the tourists are satisfied with all the factors mentioned above, followed from the other countries and 46% of hence it shows a significant relationship as the p value of all females were from France, USA, China and UK as the parameters are less than .05. Thus alternative hypothesis highest and remaining from the other countries. can be accepted.  The 46.7% of tourist accommodation mainly depends at three star hotels for their stay. Then, 19.3% have FINDINGS stayed at five star hotel followed with 18.0% of The major findings of the study are highlighted in the respondents at lodges, 15.3% of them availed the following pages: services of guest house and the rest 0.7% of tourists  It is found that there are tourist from 24 different at friends/relative house. countries visited Mysore during the study. The  There is a significant positive relationship between majority of the tourists are from France covering foreign tourist satisfaction towards the various 18.3%, followed by USA 15%, China 13.7%, facilities provided at the tourist sites in Mysore city Germany 7.7% and UK 7.3%. This shows that

International Journal of Engineering Science and Computing, June 2016 7966 http://ijesc.org/ and its cluster and reveals that entire tourists are  Misunderstanding of questions might have satisfied with the factors taken for the study. also happened which sometime may lead to  The relationship between foreign tourist satisfaction wrong interpretation by the respondents. towards the accommodation and its various facilities provided at their duration of stay in Mysore city CONCLUSION shows that they are satisfied with the factors taken for The authority and the entrepreneurs associated with the measuring the parameters. tourism industry in the Mysore region have to realize that the  The tourists from different countries visited Mysore destination or product has a unique flavor and the sum total of and have stayed in different category of all flavors would be able to create the differentiation. It might accommodation and it is identified as 56.6.0% of the be on account of the continuous effort of different respondents was moderate and followed with 36.0% stakeholders in tourism that many such places of Mysore of the respondents feel that the price that they pay is which have been spotted are now going to find a place in the costly. The remaining respondents 4.7% said it’s tourist map of Karnataka. less, 2.0% very costly and the rest only 0.7% felt it is very less. Thus, this proves that the tourists are more In order to realize the economic benefit in a concrete comfortable with respect to prices charged for way, the mindset of the society has to be changed so as to accommodation during their stay in Mysore. create a better atmosphere paving the way for the development  65.4% of respondents are of the opinion that their of this novel and humane industry for the betterment of experience of travelling to Mysore city was good. At Mysore, in particular and the entire state of Karnataka and its the same time, it also reveals 16.8% of them felt it as people in general. excellent, 14.4% of them viewed the enjoyment of Mysore city as an average and the remaining 3.4% of BIBLIOGRAPHY respondents viewed as poor. 1. Lorenzo Masiero, et al., (2012),“Tourism Market Segmentation Based on Price Sensitivity - Finding RECOMMENDATIONS Similar Price Preferences on Tourism Activities”,  Experts related to hotel industry, tourism department, Institute for Economic Research, Via Maderno, 24 - authoritative people of entrepreneurial activity, Mysore CP 4361, CH-6904 city developmental board, transportation related authority and other highly responsible group have to associate 2. Thippeswamy G (2014), “Impact of tourism sector on together in making any decision because it would have its economic development in Karnataka”, South Asian own influence of tourism directly or indirectly. Journal of Marketing & Management Research, May,  Training should be provided to the tourist guides with the Volume: 4, Issue: 4,page 32 – 44, Online ISSN : regulated courses that certifies and create an identity 2249-877X. which builds the trust and confidence among the tourist to follow tourist guides. 3. Carol Lu et al., (2015), “Service quality and customer  Itinerary for international tourists should be scheduled for satisfaction: qualitative research implications for 2 to 3 days of maximum stay in Mysore region with a luxury hotels”, International Journal of Culture, perfect planning. This clearly indicates that more Tourism and Hospitality Research, Volume: 9 Issue: 2. number of tourists visit Mysore from 2 – 3 days within which the very important tourist spots have to be covered 4. Karnataka tourism policy 2009-14 - Department of with a well-planned sightseeing program. tourism, Government of Karnataka  Hotels with due concentration of Heritage concept should be initiated more. 5. Report on the steering committee on tourism for the th  Five Star and Seven Star hotels has to be given more 11 five year plan (2007-2012) – Government of India importance as international tourists like to stay in such planning commission. good and a luxury hotel for their accommodation. 6. www.karnatakatourism.org LIMITATIONS OF THE STUDY There are certain limitations in every work thus, this 7. www.incredibleindia.org present study here also has some limitations and are as follows: 8. www.emeraldinsight.com  Mindset of the respondents varies since it is not easy to get responses from tourists in 9. www.advantagekarnataka.com between their schedule of visiting a tourist spot. 10. www.nammamysore.com

11. www.indianetzone.com

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