Institute of Transport Studies, Monash University World Transit Research World Transit Research 9-1-2011 Changing Perceptions of the Bus with Branded Services John Devney Follow this and additional works at: http://www.worldtransitresearch.info/research Recommended Citation Devney, J. (2011). Changing Perceptions of the Bus with Branded Services. Conference paper delivered at the 34th Australasian Transport Research Forum (ATRF) Proceedings held on 28 - 30 September 2011 in Adelaide, Australia. This Conference Paper is brought to you for free and open access by World Transit Research. It has been accepted for inclusion in World Transit Research by an authorized administrator of World Transit Research. For more information, please contact
[email protected]. Australasian Transport Research Forum 2011 Proceedings 28 - 30 September 2011, Adelaide, Australia Publication website: http://www.patrec.org/atrf.aspx Changing Perceptions of the Bus with Branded Services John Devney Level 4, 211 Victoria Square, Adelaide, South Australia 5000
[email protected] Abstract Branded bus services have been implemented in many cities to make the bus network more legible, to improve the image of bus transit and to increase the awareness of bus services for greater patronage. Branded bus services have been classified into three broad categories for local or CBD shuttles, radial routes to the CBD from suburban areas and orbital or crosstown connector routes. The key attributes of these types of branded bus services, such as the vehicle livery, route design, service frequency, infrastructure, signage, information and promotion, are examined with examples from cities in Australia, New Zealand and North America.