Fashion in an Age of Technology

Total Page:16

File Type:pdf, Size:1020Kb

Fashion in an Age of Technology MANUS X MACHINA: FASHION IN AN AGE OF TECHNOLOGY INTRODUCTION The traditional distinction between the haute couture and prêt-à-porter has always been between the custom-made and the ready-made. Haute couture clothes are singular models fitted to the body of a specific individual, while prêt-à-porter garments are produced in multiples for the mass market in standard sizes to fit many body types. Implicit in this difference is the assumption that the handwork techniques involved in the haute couture are superior to the mechanized methods of prêt-à-porter. Over the years, however, each discipline has regularly embraced the practices of the other. Despite the fact that this mutual exchange continues to accelerate, the dichotomy between the hand (manus) and the machine (machina) still characterizes the production processes of the haute couture and prêt-à-porter in the twenty-first century. Instead of presenting the handmade and the machine-made as oppositional, this exhibition suggests a spectrum or continuum of practice, whereby the hand and the machine are equal and mutual protagonists in solving design problems, enhancing design practices, and, ultimately, advancing the future of fashion. It prompts a rethinking of the institutions of the haute couture and prêt-à-porter, especially as the technical separations between the two grow increasingly ambiguous and the quality of designer prêt-à-porter more refined. At the same time, the exhibition questions the cultural and symbolic meanings of the hand-machine dichotomy. Typically, the hand has been identified with exclusivity and individuality as well as with elitism and the cult of personality. Similarly, the machine has been understood to signify not only progress and democracy but also dehumanization and homogenization. In examining these values, the show’s intention is to liberate the handmade and the machine-made from their usual confines of the haute couture and prêt-à-porter, releasing them from the exigencies of the fashion system into the hands of fashion designers for whom they serve as expressions of creative impulses. UPPER LEHMAN – ATRIUM MÉTIERS Manus x Machina is structured around the métiers, or trades, of dressmaking outlined in the Encyclopédie, one of the most provocative publications of the French Enlightenment. Denis Diderot and Jean le Rond d’Alembert’s famed Encyclopédie, ou Dictionnaire raisonné des sciences, des arts et des métiers (Encyclopedia, or Systematic Dictionary of the Sciences, Arts, and Crafts, 1751–72) placed these trades on the same footing as the arts and sciences, which had been regarded as the noblest forms of scholarly activity since Greek antiquity. The elevation of these and other métiers served as an incendiary challenge to established prejudices against manual labor, biases that the authors sought to refute by showing the creativity and complexity such work involved. In fact, the Encyclopédie, detailing as it does the skills and tools requisite for these arts, provides an erstwhile articulation of the exhibition’s theme—manus × machina, hand and machine. The métiers defined in the Encyclopédie remain central to the haute couture today, and they provide the organizing principles of this exhibition. Embroidery, featherwork, and artificial flowers are explored on the upper floor, while pleating, lacework, and leatherwork are featured on the lower floor. The lower galleries also examine the prototypes—toiles and paper patterns—involved in the creation of the haute couture, as well as the traditional divisions of a couture house, namely the ateliers for tailoring and dressmaking. In essence, the exhibition unfolds as a contemporary adaptation of the Encyclopédie and the protoindustrial world it highlights. Case Study House of Chanel (French, founded 1913) Karl Lagerfeld (French, born Hamburg, 1938) Wedding Ensemble Autumn/winter 2014–15, haute couture Courtesy of CHANEL Patrimoine Collection Perhaps it used to matter if a dress was handmade or machine-made, at least in the haute couture, but now things are completely different. The digital revolution has changed the world. —Karl Lagerfeld This ensemble, which Lagerfeld has described as “haute couture without the couture,” exemplifies the confluence of the hand (manus) and the machine (machina). Made from scuba knit, a synthetic material, the dress is hand molded, machine sewn, and hand finished. Maison Desrues (founded 1929) hand embroidered the buttons with gold, glass, and crystals, and Atelier Montex (founded 1939) hand embroidered the medallion with glass, crystals, paillettes, anthracite cannetilles, and gold leather leaf motifs. The train of scuba knit and silk satin is machine sewn and hand finished. Lagerfeld’s hand-drawn design was digitally manipulated to give it the appearance of a randomized, pixelated baroque pattern and then realized through a complex amalgam of hand and machine techniques. Atelier Lunas (founded 1993) used a heat press to transfer the rhinestones; Atelier Anne Gelbard (founded 1997) painted the gold metallic pigment by hand; and the pearls and gemstones were hand embroidered by Cécile Henri Atelier (founded 1982). Published by Vincent Giuntini, Lucques, Italy Leather bound volume with engraved plates; ink on paper Bequest of Marianne Khuner (AE25 .E532 1758 Q) Denis Diderot (French, 1713–1784) Jean Le Rond d’Alembert (French, 1717–1783) Pierre Mouchon (French, 1733–1797) “Embroiderer” from Recueil de planches, sur les sciences, les arts libéraux, et les arts méchaniques: avec leur Case 1 explication, 1762–72, book 2 (part 1), vol. 2, plate 1 Denis Diderot (French, 1713–1784) Published by Antoine-Claude Briasson, Paris Frontispiece Leather-bound volume with engraved plates; ink from Encyclopédie, ou Dictionnaire raisonné des on paper sciences, des arts et des métiers, Jane E. Andrews Fund, in memory of her husband, par une société de gens de lettres, 1758–71, vol. 1 William Loring Andrews, 1955 (AE25 .E531 1762 Q) Published by Antoine-Claude Briasson, Paris Leather-bound volume with engraved plates; ink on paper Jane E. Andrews Fund, in memory of her husband, William Loring Andrews, 1955 (AE25 .E531 1762 Q) Denis Diderot (French, 1713–1784) Jean Le Rond d’Alembert (French, 1717–1783) Pierre Mouchon (French, 1733–1797) “Maker of Artificial Flowers, Plans of Cutters for Flower Petals” Case 2 from Recueil de planches, sur les sciences, les arts Denis Diderot (French, 1713–1784) libéraux, et les arts méchaniques: avec leur Jean Le Rond d’Alembert (French, 1717–1783) explication, 1762–72, book 3, vol. 4, plate 1 Pierre Mouchon (French, 1733–1797) Published by Antoine-Claude Briasson, Paris “Feather Trader, Various Creations and Tools” Leather-bound volume with engraved plates; ink from Recueil de planches, sur les sciences, les arts on paper libéraux, et les arts méchaniques: avec leur Jane E. Andrews Fund, in memory of her husband, explication, 1762–72, book 7, vol. 8, plate 1 William Loring Andrews, 1955 (AE25 .E531 1762 Q) Published by Antoine-Claude Briasson, Paris Leather-bound volume with engraved plates; ink on paper Jane E. Andrews Fund, in memory of her husband, William Loring Andrews, 1955 (AE25 .E531 1762 Q) Denis Diderot (French, 1713–1784) Jean Le Rond d’Alembert (French, 1717–1783) Pierre Mouchon (French, 1733–1797) “Leather Craftsman, River Work and Macerating Vats” Case 3 from Recueil de planches, sur les sciences, les arts Denis Diderot (French, 1713–1784) libéraux, et les arts méchaniques: avec leur Jean Le Rond d’Alembert (French, 1717–1783) explication, 1762–72, book 6, vol. 7, plate 1 Pierre Mouchon (French, 1733–1797) Published by Antoine-Claude Briasson, Paris “Lace” Leather-bound volume with engraved plates; ink from Recueil de planches, sur les sciences, les arts on paper libéraux, et les arts méchaniques: avec leur Jane E. Andrews Fund, in memory of her husband, explication, 1762–72, book 2 (part 2), vol. 3, plate 1 William Loring Andrews, 1955 (AE25 .E531 1762 Q) from Recueil de planches, sur les sciences, les arts libéraux, et les arts méchaniques: avec leur explication, 1762–72, book 8, vol. 9, plate 1 Published by Antoine-Claude Briasson, Paris Leather-bound volume with engraved plates; ink on paper Jane E. Andrews Fund, in memory of her husband, William Loring Andrews, 1955 (AE25 .E531 1762 Q) Denis Diderot (French, 1713–1784) “Fan Maker, Assembly of the Fans” Case 4 from Planches pour l’Encyclopédie, ou pour le Denis Diderot (French, 1713–1784) Dictionnaire raisonné des sciences, des arts Jean Le Rond d’Alembert (French, 1717–1783) libéraux, et des arts méchaniques, avec leur Pierre Mouchon (French, 1733–1797) explication, 1765–76, vol. 4, plate 3 “Tailor of Suits, Tools” Published by Vincent Giuntini, Lucques, Italy Leather bound volume with engraved plates; ink on paper Bequest of Marianne Khuner (AE25 .E533 1765 Q) UPPER LEHMAN – EMBROIDERY BRODERIE (EMBROIDERY) The elaborate embroideries, featherwork, and artificial flowers of the haute couture are made by a coterie of paruriers (adornment makers) whose practices have remained surprisingly unchanged for more than a century. Traditional embroidery is needlework that adorns woven or knitted textiles. The basis of the technique, which has infinite permutations, derives from three types of stitches: flat, looped, and knotted. Among the more significant developments in hand-embroidery techniques was Louis Ferry-Bonnechaux’s mid-1860s invention of Luneville embroidery (also known as tambour beading). The practice uses a wooden frame to stretch the fabric and a small hook to anchor
Recommended publications
  • Let the Holidays Begin! Big,Bold Jewels Your Own Shopping the World
    D D NOVEMBER/DECEMBER 2013 NOVEMBER/DECEMBER Big, Bold Your Own Shopping ...Let the Jewels Private Caribbean the World Holidays Begin! p236 p66 p148 PERSONALBEST the business of scent A Whiff of Something Real As mass-produced perfumes become the new normal, the origin of a fragrance is more important than ever. TINA GAUDOIN reports from Grasse, the ancient home of perfume and the jasmine fields of Chanel No 5. oseph Mul drives his battered pickup into the dusty, rutted field of Jasminum gran- diflorum shrubs. It is 9 A.M. on a warm, slightly overcast September morning in Pégomas in southern France, about four miles from Grasse, the ancient home of Jperfume. In front of Mul’s truck, which is making easy work of the tough ter- rain, a small army of colorfully dressed pickers, most hailing from Eastern Europe, fans out, backs bent in pursuit of the elusive jasmine bloom that flowers over- night and must be harvested from the three-foot-high bushes before noon. By lunchtime, the petals will have been weighed by Mul, the numbers noted in the ledger (bonuses are paid by the kilo), and the pickers, who have been working since before dawn, will retire for a meal and a nap. Not so for Mul, who will oversee the beginnings of the lengthy distillation technique of turning the blooms into jasmine absolute, the essential oil and vital in- gredient in the world’s most famous and best- selling fragrance: Chanel No 5. All told, it’s a labor-intensive process. One picker takes roughly an hour to harvest one pound of jasmine; 772 pounds are required to make two pounds of concrete—the solution ARCHIVE ! WICKHAM/TRUNK ! MICHAEL !"! LTD ! NAST ! The post–World War II era marked the beginning of mass fragrance, when women wore perfume for more than just special occasions.
    [Show full text]
  • New Launches News
    the scent post A MONTHLY UPDATE ON THE LATEST FRAGRANCE NEWS new launches top new videos poison girl roller pearl | DIOR les merveilleuses ladurée arizona coco mademoiselle intense english fields LADURÉE PROENZA SCHOULER CHANEL JO MALONE NEW FRAGRANCE NEW FRAGRANCE RANGE EXTENSION LIMITED EDITION news arizona | PROENZA SCHOULER elevator music hermè s creates a sense of miller harris’ concept meta cacti the fragrance created by ritual around its scents store heightens the by chiaozza byredo and off-white senses in canary wharf x régime des fleurs x | brrch floral coco mademoiselle edp intense CHANEL FRAGRANCE NEWS hermessence Hermès creates a sense of ritual around its scents Fashion house Hermès is expanding its perfume offering with a new range consisting of eaux de toilette and essences de parfum scents. Part of its Hermessence collection, the oil-based essences de parfum mark a departure for the brand, which has until now only created the lighter eaux de toilette. Intended to be worn either as a base for other fragrances or on their own, the fragrances add an additional layer to the ritual of putting on perfume, an idea explored in the Multisensory Beauty microtrend. The musk-based scent profiles, Cardamusc and Musc Pallida, draw on cardamom and iris oils, both of which are known for their wellness properties, including use as a decongestant. In line with Psychoactive Scents, as the wellness and beauty sectors become increasingly entwined, brands are exploring new ways to combine the properties of essential oils with high-end scents. FRAGRANCE NEWS miller harris’ concept store heightens the senses A very vibrant force has landed in Cabot Place, Canary Wharf.
    [Show full text]
  • Land of Horses 2020
    LAND OF HORSES 2020 « Far back, far back in our dark soul the horse prances… The horse, the horse! The symbol of surging potency and power of movement, of action in man! D.H. Lawrence EDITORIAL With its rich equine heritage, Normandy is the very definition of an area of equine excellence. From the Norman cavalry that enabled William the Conqueror to accede to the throne of England to the current champions who are winning equestrian sports events and races throughout the world, this historical and living heritage is closely connected to the distinctive features of Normandy, to its history, its culture and to its specific way of life. Whether you are attending emblematic events, visiting historical sites or heading through the gates of a stud farm, discovering the world of Horses in « Normandy is an opportunity to explore an authentic, dynamic and passionate region! Laurence MEUNIER Normandy Horse Council President SOMMAIRE > HORSE IN NORMANDY P. 5-13 • normandy the world’s stables • légendary horses • horse vocabulary INSPIRATIONS P. 14-21 • the fantastic five • athletes in action • les chevaux font le show IIDEAS FOR STAYS P. 22-29 • 24h in deauville • in the heart of the stud farm • from the meadow to the tracks, 100% racing • hooves and manes in le perche • seashells and equines DESTINATIONS P. 30-55 • deauville • cabourg and pays d’auge • le pin stud farm • le perche • saint-lô and cotentin • mont-saint-michel’s bay • rouen SADDLE UP ! < P. 56-60 CABOURG AND LE PIN PAYS D’AUGE STUD P. 36-39 FARM DEAUVILLE P.
    [Show full text]
  • Storied Perfume for Mystery Writers, Fragrance Is Often the Most Telltale Clue Left Behind at the Scene of a Crime
    latimes.com LA STO RIES LA STYLE LA LIVING LA CULTURE LA BLO G S LA VIDEO S INSIDE L.A. BROWS E Past Issues Topics SEARCH S E P T E M B E R 2 0 1 1 Storied Perfume For mystery writers, fragrance is often the most telltale clue left behind at the scene of a crime UNCOMMON SCENTS In the early stages of evolution, humans whose noses excelled at tracking prey—and could lead their tribe to water and alert it to big, musky predators—were rewarded with both survival and mates. DENISE HAMILTON Scientists say that while we can still distinguish up to 50,000 smells, the need for keen sniffers has dwindled in real life. And yet it flourishes in literature—especially crime fiction, where authors utilize fragrance as clues, psychological triggers and objects of obsession. Best known of the books is probably Patrick Süskind’s 1985 novel (and subsequent movie) Perfume: The Story of a Murderer, about an 18th­century French idiot savant with olfactory perfect pitch who whips up a scent from the essence of a beautiful virgin that he has sniffed out in a secluded private garden, and the resulting odor is able to bewitch people into doing his bidding. Perfume is redolent with antique apothecaries, fragrant Grasse flower fields and enfleurage, the process of using odorless fats to capture the fragrant compounds that are exuded by plants. But crime novels featuring perfumes reach back to the 1920s and ’30s, the golden age of the classic French perfume houses. When sleuth Philo Vance sniffs the nozzle of an atomizer in a murdered lady’s bathroom in 1934’s Casino Murder Case, author S.S.
    [Show full text]
  • Coco Chanel's Comeback Fashions Reflect
    CRITICS SCOFFED BUT WOMEN BOUGHT: COCO CHANEL’S COMEBACK FASHIONS REFLECT THE DESIRES OF THE 1950S AMERICAN WOMAN By Christina George The date was February 5, 1954. The time—l2:00 P.M.1 The place—Paris, France. The event—world renowned fashion designer Gabriel “Coco” Cha- nel’s comeback fashion show. Fashion editors, designers, and journalists from England, America and France waited anxiously to document the event.2 With such high anticipation, tickets to her show were hard to come by. Some mem- bers of the audience even sat on the floor.3 Life magazine reported, “Tickets were ripped off reserved seats, and overwhelmingly important fashion maga- zine editors were sent to sit on the stairs.”4 The first to walk out on the runway was a brunette model wearing “a plain navy suit with a box jacket and white blouse with a little bow tie.”5 This first design, and those that followed, disap- 1 Axel Madsen, Chanel: A Woman of her Own(New York: Henry Holt and Company, 1990), 287. 2 Madsen, Chanel: A Woman of her Own, 287; Edmonde Charles-Roux, Chanel: Her Life, her world-and the women behind the legend she herself created, trans. Nancy Amphoux, (New York: Alfred A. Knopf, Inc., 1975), 365. 3 “Chanel a La Page? ‘But No!’” Los Angeles Times, February 6, 1954. 4 “What Chanel Storm is About: She Takes a Chance on a Comeback,” Life, March 1, 1954, 49. 5 “Chanel a La Page? ‘But No!’” 79 the forum pointed onlookers. The next day, newspapers called her fashions outdated.
    [Show full text]
  • Representations of the Olfactory Concept in Advertising: a Case Study
    Argumentum. Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric 16 (1): 80-93, 2018 Brînduşa-Mariana AMALANCEI “Vasile Alecsandri” University of Bacău (Romania) Representations of the Olfactory Concept in Advertising: A Case Study Abstract: The analysis of a perfume advertising image can be done from multiple perspectives, the endeavors to provide possible reading paths and interpretations being among the most diverse in the literature. Whether it is to meet the consumers’ psychological desires, to relate to fashion trends, or to create a rare scent, perfume advertising is a real challenge, which often needs to be answered just by juxtaposing an image and the product name. Our paper highlights the way in which the correlation between the visual and olfactory forms of perfumes is attempted, through product name, vial, characters, context and text (Julien 1997). Because in many advertisements the perfume is replacing the character, we chose as a case study an advertising image that we consider illustrating in this respect, that of the new olfactory creation of Chanel, Gabrielle, which appeared in September 2017. We have to mention that the launch of this product has been marked by the appearance of homage articles in glossy magazines, which contributes, through the information provided, to a better understanding of the message the advertisement transmits. Keywords: image, visual identity, olfactory concept, olfactory memory, brand name, perfume name, perfume bottle, advertising context 1. Fragrances ‒ Vectors of Communication Considered a privileged way of communication, perfumes are an identity mark (Vettraino-Soulard 1992, 106). We can often hear in advertisements about perfumes for strong women, perfumes that suit active women, perfumes for romantic women, etc.
    [Show full text]
  • Books Keeping for Auction
    Books Keeping for Auction - Sorted by Artist Box # Item within Box Title Artist/Author Quantity Location Notes 1478 D The Nude Ideal and Reality Photography 1 3410-F wrapped 1012 P ? ? 1 3410-E Postcard sized item with photo on both sides 1282 K ? Asian - Pictures of Bruce Lee ? 1 3410-A unsealed 1198 H Iran a Winter Journey ? 3 3410-C3 2 sealed and 1 wrapped Sealed collection of photographs in a sealed - unable to 1197 B MORE ? 2 3410-C3 determine artist or content 1197 C Untitled (Cover has dirty snowman) ? 38 3410-C3 no title or artist present - unsealed 1220 B Orchard Volume One / Crime Victims Chronicle ??? 1 3410-L wrapped and signed 1510 E Paris ??? 1 3410-F Boxed and wrapped - Asian language 1210 E Sputnick ??? 2 3410-B3 One Russian and One Asian - both are wrapped 1213 M Sputnick ??? 1 3410-L wrapped 1213 P The Banquet ??? 2 3410-L wrapped - in Asian language 1194 E ??? - Asian ??? - Asian 1 3410-C4 boxed wrapped and signed 1180 H Landscapes #1 Autumn 1997 298 Scapes Inc 1 3410-D3 wrapped 1271 I 29,000 Brains A J Wright 1 3410-A format is folded paper with staples - signed - wrapped 1175 A Some Photos Aaron Ruell 14 3410-D1 wrapped with blue dot 1350 A Some Photos Aaron Ruell 5 3410-A wrapped and signed 1386 A Ten Years Too Late Aaron Ruell 13 3410-L Ziploc 2 soft cover - one sealed and one wrapped, rest are 1210 B A Village Destroyed - May 14 1999 Abrahams Peress Stover 8 3410-B3 hardcovered and sealed 1055 N A Village Destroyed May 14, 1999 Abrahams Peress Stover 1 3410-G Sealed 1149 C So Blue So Blue - Edges of the Mediterranean
    [Show full text]
  • Trade Mark Decisions (O/223/17)
    O-223-17 TRADE MARKS ACT 1994 IN THE MATTER OF APPLICATION NO. 3139335 BY COCO’S LIBERTY LTD TO REGISTER THE TRADE MARK Coco’s Liberty IN CLASS 14 AND IN THE MATTER OF OPPOSITION THERETO UNDER NO. 406269 BY CHANEL LIMITED Background and pleadings 1) Coco’s Liberty Ltd (“the applicant”) applied to register under no 3139335 the mark “Coco’s Liberty” in the UK on 5 December 2015. It was accepted and published in the Trade Marks Journal on 18 December 2015 in respect of the following list of goods: Class 14: Jewellery, precious stones; Jewellery being articles of precious metals; Jewellery being articles of precious stones; Jewellery chain of precious metal for anklets; Jewellery chain of precious metal for necklaces; Jewellery coated with precious metal alloys; Jewellery coated with precious metals; Jewellery containing gold; Jewellery fashioned from bronze; Jewellery fashioned from non-precious metals; Jewellery fashioned of precious metals; Jewellery fashioned of semi-precious stones; Jewellery for personal adornment; Jewellery for personal wear; Jewellery in non-precious metals; Jewellery in semi-precious metals; Jewellery incorporating diamonds; Jewellery incorporating precious stones; Jewellery made from gold; Jewellery made from silver; Jewellery made of bronze; Jewellery made of non-precious metal; Jewellery made of precious metals; Jewellery made of precious stones; Jewellery made of semi-precious materials; Jewellery products; Jewellery rope chain for anklets; Jewellery rope chain for bracelets; Jewellery rope chain for necklaces; Jewellery plated with precious metals; Jewellery; Jewellery in precious metals; Jewellery of precious metals; Jewellery boxes. 2) Chanel Limited (“the opponent”) opposes the mark on the basis of section 5(2)(b), of the Trade Marks Act 1994 (“the Act”).
    [Show full text]
  • Gabrielle Chanel, Fashion Manifesto by Lili Tisseyre
    www.smartymagazine.com Gabrielle Chanel, Fashion Manifesto by Lili Tisseyre >> PARIS While Paris Fashion Week is in full swing, far from the usual catwalks, the Palais Galliera, dedicated to fashion, offers a sublime retrospective that celebrates the allure and vision of Chanel. The exhibition, which opened last October, could not welcome the expected public due to (re)confinement and the tribute did not have the expected echo. In those years when Paul Poiret dominated women's fashion, Gabrielle Chanel, from 1912 onwards, in Deauville, then in Biarritz and Paris, revolutionized the world of couture, printing a true fashion manifesto on the bodies of her contemporaries. SEE THE VIDEO The scenography is chronological. In the first room of the exhibition, the curator has chosen to evoke the beginnings of Coco Chanel by highlighting a few emblematic pieces, including the famous jersey sailor jacket created in 1916. Then we are invited to follow the evolution of Chanel's chic style: from the little black dresses and sporty models of the Roaring Twenties to the sophisticated dresses of the 1930s. Further on, an entire room is devoted to N°5. The flagship perfume and quintessence of the spirit of "Coco" Chanel, this fragance is celebrating its 100th anniversary this year. Dialoguing with the ten chapters dedicated to it, ten photographic portraits of Gabrielle Chanel punctuate the scenography and affirm how much the couturier still embodies the brand. Then came the war and the closure of the fashion house; the only thing that remained in Paris was the sale of perfumes and accessories at 31 rue Cambon.
    [Show full text]
  • Product Placement in Movie Industry
    www.pwc.com/it 2012 Product Placement in Movie Industry Strategic Insights & Fashion Apparel Case Studies Agenda Page 1 Product Placement Overview in the Movie Industry 1 2 Product Placement in Movie Industry – Fashion Apparel 10 Case studies Section 1 Product Placement Overview in the Movie Industry PwC 1 Section 1 – Product Placement Overview in the Movie Industry PwC Strategy advises fashion clients in defining their marketing strategies There is a multiplicity of channels/means from which consumers can receive messages • Fashion shows Brand Awareness Seasonal • Media (TV, magazine, etc.) Exhibitions Instruments • • Catalogues • Sponsorships • … Customer Fidelisation • Showrooms • Corporate Magazines Institutional • Testimonials Instruments • … Product Sales increase Placement • Product Placements Emotional • Star Endorsements Lifestyle activities instruments • Global Reach • Shopping experience • … • Web site, social network, blog • Trunk Shows Stimulate a Relational • Word of mouth (co-marketing) Reaction instruments • Events • … PwC 2 Section 1 – Product Placement Overview in the Movie Industry How to reach a captive and involved audience? Product placement is a way of promoting a company or a product by using movies and other types of media to advertise the product or company. Product placements are often established by an agreement between a product manufacturer and the media company, in which the media company receives economic benefit. The Product Visual Placement - the (Placed product or brand) product, service, or logo can
    [Show full text]
  • Teacher's Notes
    For readers aged 4+ | 9781847807717 | Hardback | £9.99 Lots of the activities and discussion topics in these teacher’s notes are deliberately left open to encourage pupils to develop independent thinking around the book. This will help pupils build confidence in their ability to problem solve as individuals and also as part of a group. Little People, BIG DREAMS | teacher’s notes notes BIG DREAMS | teacher’s Little People, 1 Little People, BIG DREAMS Teachers’ Notes © 2018 Frances Lincoln Children’s Books. All Rights Reserved. Written by Eva John. www.quartoknows.com The Front Cover What do you think Coco Chanel’s big dream might have been? Do you know anything about Coco Chanel? The Blurb Does the blurb suggest that your idea about Coco’s big dream was correct? Check your understanding of the following words and phrases: • orphanage • cabaret singer • seamstress • fashion designer • style icon If you are not quite sure, you could consult with friends, use a dictionary, or read the book to see if you can work it out for yourself. The Endpapers What effect does looking at the end papers have on you? Why do you think the illustrator decided on this design? This is the story of a young girl called Gabrielle. When she was little, Gabrielle lived in an orphanage. What is an orphanage? Who do you think ran the orphanage? What sort of childhood do you imagine Gabrielle had there? Little People, BIG DREAMS | teacher’s notes notes BIG DREAMS | teacher’s Little People, notes BIG DREAMS | teacher’s Little People, 2 Little People, BIG DREAMS Teachers’ Notes © 2018 Frances Lincoln Children’s Books.
    [Show full text]
  • Second Quarter 2021
    UPDATE ON NEGATIVE BLOOD AND URINE ANALYSES RESULTS IN 2021 IN THE EADCM PROGRAMME (updated 20.07.2021) DATE CATEGORY PLACE COUNTRY HORSE'S NAME NF PR April 01 - 04 CEI3*160/ MACRAES FLAT NZL GLENDAAR FIRE MAID NZL CEI2*120/CEI1*100/ GLENDAAR NISSAR NZL CEIYJ3*160/CEIYJ2*120/CEIYJ1*100 GLENDAAR WINDSONG NZL 02 - 04 CCI4*-S/ BRIGADOON AUS MISTY ISLE VALENTINO AUS CCI3*-S/CCI3*-L/ KENDLESTONE PARK HOLLYWOOD AUS CCI2*-S/CCI2*-L HAZID ROAD AUS ESB IRISH NYMPH AUS DVZ SOLITAIRE AUS ASTI HERA AUS 08 - 11 CCI4*-S/CCI4*-L/ PASO ROBLES USA DIEGO USA CCI3*-S/CCI3*-L/CCI2*-L DR. HART USA CAMPARI FFF USA LAGUNA SECA USA CINZANO USA CARAVAGGIO AUS HAPPINESS IS USA ADDYSON USA 09 - 11 CCI3*-S/ LIDGETON - DOLCOED RSA JEMADA JESTER RSA CCI2*-S/CCI1*-Intro WOW'S RJ RSA GIOVANNI RSA CALLAHO LISANDOR RSA WRAP UP RSA WRAP UP RSA PERIDOT RSA JUST JASPER AUS JUST JASPER AUS DAVENPORT RESOLUTION RSA 13 CEI1*100 GREOUX-LES-BAINS FRA DEMONJOI AL SHAQAB FRA BALKA DE SOMMANT FRA DANAT AL MONTASIR FRA VADJAL FRA 13 - 18 CSI4*/CSIJ-B/ MONTERREY MEX CLOCKWISE OF GREENHILL Z NZL CSICh-B/CSIAm-A ULRICH DU BOSCQ MEX TINO LA CHAPELLE MEX BOSTON ASK IRL STAN MEX HORTENSIA VAN DE LEEUWERK MEX PUERTAS LIZ MEX XUL HA MEX 14 - 18 CSIOY/CSIOJ/CSIYJ-A/ OPGLABBEEK BEL EASY KOLIBRA MO GER CSIOCh/CSIOP EYE OF THE TIGER BEL CONTIKI AH Z BEL PICOBELLE VAN DE BARTHOEVE BEL BINA NED VOODSTOCK DE L'ASTREE NED 14 - 18 CSI3*/CSI1*/CSIYH1* GORLA MINORE ITA CAIRON 10 FRA QUIN VON WORRENBERG Z FRA FORLAN VAN DE SPRENGENBERG NED LITTLE LUMPI E SUI COTTEE GBR PAXCRISTO VAN'T LAARHOF ITA ARAMIS DE LA BRESSE SUI 14 - 18 CSI2*/CSI1*/CSIYH1*/ AREZZO ITA KENTUCKY DV ITA CSIJ-B/CSICh-B/CSIP ARI DE KREISKER ITA CHACCO LOVER JR.
    [Show full text]