The Role of the Media in Development of Culture Case Study of Ntenjeru County in Kayunga District by Rhamula Nabatte Bmc/0818/21
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THE ROLE OF THE MEDIA IN DEVELOPMENT OF CULTURE CASE STUDY OF NTENJERU COUNTY IN KAYUNGA DISTRICT BY RHAMULA NABATTE BMC/0818/21/DU Supervised by: DR. SWAIBU , ph.d DISSERTATION SUBMITTED AS PARTIALREQUIREMENT FOR THE AWARD OF BACHELORS IN MASS COMMUNICATION AT KAMPALA IMNTERNATIONAL UNIVERSITY NOVEMBER 2005 II MOTO Suffering is not the end of life AND Allah is the medicine of every thing lJl DEDICATION This desseration is dedicated to my parents, Hajji Sekandi Sulaiman and Mrs. Nagadya Nakafeero Nuulu Sekandi, , my sisters, Nanyanzi Ruicia, Basemera Prossy, Namuleme Jane, Mutesi Sarah and Nantambi Zuhura. Also to my brothers Wagaba Ben, Sekandi Sulaiman, Kikomeko Twaha, Bukenya Abe, Kanyike George William and Kigongo Bernard. Not forgetting Mr. Buyondo Abudubast, who always gave suppo11 whenever called upon. You are thanked \'ery much. IV ACKNOWLEDGEMENT I Rhamula ~abatte, here by declare that this piece of academic work is sorely a result of personal toil and sweat, to the best of my knowledge it has never been presented to any other University or higher Institution of learning for academic purpose. The work is as a result of my creativity and struggle, with the assistance of my supervisor DR. Swaib .ph.d for his skills displayed t:or · . I they have been duly acknowledged~ ~ KAMPALA INTERNATIONAL UNIVERSITY •• NOVEMBER 2005 v ABSTRACT The purpose of this study was to investigate the role of the media in cultural deYelopment in Kayunga District, Ntenjeru County. Data was collected critically by seeking views from the population by use of an inter-dew guide. The study was guided by three objectives which focused on county and district changes. Data was later collected in view of the objectives and analysis tables were used from which conclusions were drawn. VI DECLARATION My gratitude goes to the Almighty Allah Subuhana Watahala for the gift of life he has given me, protection and continuous providence, this work has become a reality not a dream. I \\·ish to express with great pleasure my sincere gratitude to the managing director Kampala International University MR. NASER BASAJABALABA for giving me the opportunity to pursue my degree at Kampala International University and also for panly financing my course. I am also grateful to my supervisor for this untiring guidance and encouragement to me in this work. I have learnt a lot from his experience and competence in research work and not forgetting Kayunga District Local Government you sent me to University. Special thanks go to my lectures Dr. Ongora Jerome, Prief Ongodia Simon Peter, Miss Byamukama Sylvia, Mr. Mudoola Roberi and all my other teachers from primary up to my University education. You were all necessary factors for the achievement of all that I have achieved. Thanks very much for grooming me. I am also very grateful to all the good people who assisted me financially for the completion of this work and people who heartedly responded to my interviews. Your response greatly accounts for the completion of this work. Finally Allah thank you foi· having paved way for me whenever it looked impassable to me, ne\·er will I depart from you God. FOR GOD AND MY COUNTRY. Vll TABLE OF CONTENT Pages TOPIC .................................................................................... .i MOTO .................................................................................... ii DEDICATION ........................................................................... iii ACKNOWLEDGEMENT ............................................................. iv DECLARATION ......................................................................... v ABSTRACT .............................................................................. vi TABLE OF CONTENT ................................................................ vii- CHAPTER ONE Introduction 1.1 Background ......................................................... I - 4 1.2 Statement of the problem .......................................... .4 1.3 Purpose of the study .................................................. .4 1.4 Objectives ............................................................... 5 1.5 Scope of the study ...................................................... 5 1.6 Significance of the study ..............................................6 CHAPTER TWO Literature Review 2.0 Introduction 2.1 Kenneth Feder's Frauds, Myths & Mysteries, VIII 2.1 Kenneth Feder's Frauds, Myths & Mysteries, Forth Edition ............................................................ 7 2.2 MC Grauryerso in many cultures many heritages, 2000 ......... 8 2.3 Echkard Breitinger, in the seasons of Ugandan politics and culture 2000 ....................................................... 8- 9 2.4 Echard Breitinger in the cultural landscape, topic regional or national culture .......................................... 9 - 10 2.5 Margaret Macdherson in "The place of the early sunrise" ............ 10 2.6 Josephine Maseruka of"The New Vision, March 2, 2005 ............ 11 2.7 Andrew Nda\Vl.tla Kalema in "The Sunday Magazine Feb, 29'\ 2004 titled "The God's must be lazy ......................... 12 CHAPTER THREE Methodology 3.0 Introduction 3.1 Research Design ...................................................... 13 3.2 Population sample ................................................... 13 - 14 3.3 Sample selection ....................................................... 14 3.4 Sample size ............................................................. 14 - 17 3.5 Instruments used ........................................................ 17- 18 3.6 Study procedure ............................................................ 18 3.7 MethodsofDataAnalysis ............................................. 18-19 !X CHAPTER FOUR: Presentation And Analysis 4.0 Introduction 4.1 Research question II.. ............................................... 20 - 23 4.2 Research question III ....................................................... 23 4.3 Research question IV .....................................................23- 24 4.4 Research question V & VI.. ........................................... .24- 27 4.5 Research question VII & VIII ........................................ 27 X CHAPTER FIVE: Discussions, Conclusion And Recommendations 5.0 Introduction 5.1 Summary .............................................................. 28- 30 5.2 Conclusion ......................................................... 31 - 33 5.3 Recommendations ................................................... 34- 36 APPENDICES Appendix I Interview guide ........................................................37 Appendix II Letter of Introduction .................................................38 Appendix III Photographs for the home of the JJAJAS ......................... 39 5.4 References ................................................................................... .40 CHAPTER ONE INTRODUCTION 1.0 Introduction The study about "The role of the media in development of culture" was catTied out in Ntenjeru County, Kayunga District. It was conducted among a number of respondents which included cultural leaders, men women, and students in order to capture their views, opinions and experiences about cultural development by media. The research was conducted in Kayunga District because of the neamess of the researcher·s home area and her being familiar with area residents who in the end had to be the respondents. This reduced on the transpoti costs which the researcher had to spend when traveling to look for the respondents. L I Background Culhtre is a principle source of morals in which people live or conduct themselves. Traditionally people believed very much in culture but due to the rapid changes in political social and economic spheres of life, much of culhtral morals are neglected. When practicing culture, there different aspects which we have to look at for ex;ample the ways of dressing, ways of greetings, traditional crops, traditional values among many more. There a number of tribes and cultures in Uganda. Different tribes in Uganda have different cultural practices for example the Banyankole in westem Uganda practice Cattle rearing and believe that ha\·ing more cows is having more wealthy. The Baganda in the central take the ideal of having more land as having more wealth in their tradition. With culture still, you find that different tribes in Uganda have different cultural wears to potray their tradition or culture for example the Banyakole would prefer putting on "OMUSHANANA" for most of their culture gatherings or occasion. The Baganda would also prefer putting on a "GOMASI" for a woman and "KANZU" for a man for their cultural occasions to potray their cultural image. Putting clothes aside different cultures also have different traditional leaders forestance the Baganda have the "KABAKA" who always came from the royal family, the Banyakole have "Oiv!UGABE" the "BATOORO" have "LUKILABASHIZA", the Banoro have "OMUKAMA" among other tribes. Such heads are taken to be the presidents in their culture and honoured so much. Looking at media, its role to cultural development should be apprt>ciated. Media more so print or the printed word has always been there to motivate culture. Many miicles, stories and features have always been w1itten by journalists about culture which in the end have led to cultural development. Cultural centers have always been directed to people throw media for example the KASUBI TOMBS, Busaabale Landing site where the Jjaja's dwell among many more. These